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How to Write a Mini Supermarket Business Plan [Sample Template]

Are you about starting a supermarket? If YES, here is a complete sample mini supermarket business plan template & feasibility report you can use for FREE . If you have a knack for retailing various products, then you should consider starting your own supermarket business.

It has been proven over and over again that supermarkets; groceries store or convenience store as it is popularly called in some countries is one of the businesses that can easily survive in any part of the world as long as it is situated in place where people live and work. The good thing about establishing a standard supermarket is that, if you are successful in building your brand, you can easily sell your franchise to investors and that will translate to more money for you.

If you truly want to start a supermarket that would enjoy continuous high patronage, then you should carry out your feasibility studies to enable you know the ideal place to situate your supermarket, the goods that are in high demand in the community, and loads of other factors that will help you plan and achieve your business goals.

A Sample Mini Supermarket Business Plan Template

1. industry overview.

Supermarket and grocery stores account for the largest share of food store sales in the united states. In 2013, grocery stores accounted for 90% of the country’s food and beverage store sales, while supermarkets accounted for 95% of the total Grocery Store sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores and supermarkets, as well as convenience stores. The staples offered at these stores make the industry non-cyclical.

In addition, grocery stores and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative. Buying prepared foods, which are new higher-margin offerings at grocery stores, is an additional alternative to restaurants.

However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores at their “supercenters” by offering lower prices through lower cost structures.

Wal-Mart is now the world’s No. 1 seller of groceries. Warehouse clubs, such as Costco and SAM’S CLUB (owned by Wal-Mart), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores.”

Conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The supermarket and grocery stores industry is indeed a very thriving industry in most countries of the world. It is a major sector of the economy of the United States which generates a whooping sum of well over $602 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

Over and above, the supermarket and grocery store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with chains of stores in key cities all around the United States of America.

2. Executive Summary

Barry Whyte Supermarket, Inc. is a standard and licensed supermarket business that will be located in between one of the largest residential estates and business district in Baton Rouge – Louisiana. We have successfully secured a standard warehouse facility that is big enough to fit into the design of the kind of supermarket that we intend launching.

Barry Whyte Supermarket, Inc. will retail a wide range of durable goods and non – durable goods at affordable prices from different brands and manufacturers both from the United States of America and other countries of the world.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Baton Rouge – Louisiana, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so we can be well – prepared to offer much more than our competitors will be offering. We will make available self – service options for our customers, and also various payments of options.

Apart from retailing the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Baton Rouge – Louisiana. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Barry Whyte Supermarket, Inc. will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail / supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order goods cum groceries online and they will get it delivered to their houses or any location they want us to deliver the goods to within Baton Rouge.

Barry Whyte Supermarket, Inc. is a family business that is owned by Barry Whyte and his immediate family members. Barry Whyte has a B.Sc. in Business Administration, with well over 7 years of experience in the supermarket and grocery store industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Baton Rouge – Louisiana, but there is a plan to open chains of supermarket stores all across the United States of America in the nearest future.

3. Our Products and Services

Barry Whyte Supermarket, Inc. is in the supermarket and grocery store industry and we will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

  • Fruit and vegetables
  • Beauty products and jewelry
  • Children’s toys and baby stuffs
  • Home furnishings and home appliances
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become one of the leading brands in the supermarket and grocery store industry in Baton Rouge – Louisiana and to open chains of supermarket stores all across key cities in the United States of America.
  • Our mission is to establish a supermarket business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Baton Rouge – Louisiana and other cities in the United States where we intend opening of chains of our supermarket stores.

Our Business Structure

Barry Whyte Supermarket, Inc. do not intend to start a supermarket business like the usual mom and pop business around the street corner; our intention of starting a supermarket business is to build a standard and one stop supermarket outlet in Baton Rouge – Louisiana.

Although our supermarket business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Supermarket Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • The chief executive officer will increase management’s effectiveness by recruiting and disciplining managers.
  • He will create the organization’s vision, mission, and overall direction.
  •  He is responsible for fixing prices and signing business deals
  • He is responsible for providing direction for the business
  •  He will lead the company to development and implementation of the overall organization’s strategy.
  • He is responsible for signing checks and documents on behalf of the company
  • He evaluates the success of the organization

Admin and HR Manager

  • He/she is responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • He will maintain office supplies by checking stocks and by placing new orders.
  • He/she ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • He updates job knowledge by participating in educational opportunities.
  • He/she enhances department and organization reputation by accepting ownership for accomplishing new and different requests.
  • He/she defines job positions and manages interview processes.
  • He/she carries  out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees

Supermarket Manager:

  • He/she is responsible for managing the daily activities in the supermarket
  • He/she ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • He /she ensure that the store facilities is in a great shape and goods are properly arranged and easy to locate
  • He/she Interfaces with third – party suppliers (vendors)
  • He/she  control goods distribution and supply inventory
  • He / she supervise the workforce in the supermarket sales floor.
  • He/ she manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • He / she helps to ensure consistent quality of goods and products on our rack
  • He / she is responsible for the purchase of goods and products for the organizations
  • He / she is responsible for planning sales and monitoring inventory.
  • He/she ensures that the organization operates within stipulated budget.
  • He/ she manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • He/she models demographic information and analyze the volumes of transactional data generated by customer purchases
  • He/ she will Identify, prioritize, and reach out to new partners, and business opportunities et al
  • He/ she Identifies development opportunities.
  • He/ she will be responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • He/ she will develop, execute and evaluate new plans for expanding increase sales
  • He/ she will Document all customer contact and information
  • Represent the company in strategic meetings
  • He / she will help increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manage the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the supermarket facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the supermarket facility
  • Handle any other duty as assigned by the supermarket manager.

6. SWOT Analysis

We are well informed that there are several supermarkets and grocery stores all around Baton Rouge – Louisiana and even in the same location where we intend opening our supermarket, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Barry Whyte Supermarket, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Barry Whyte Supermarket, Inc.;

Besides our competent team/ workforce, our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Barry Whyte Supermarket, Inc.

One major weakness that may count against us is the fact that we are a supermarket outlet in Baton Rouge – Louisiana and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we shall operate our supermarket in between one of the biggest residential estates and business districts in Baton Rouge – Louisiana provides us with unlimited opportunities to sell our goods to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our supermarket; we are well positioned to take on the opportunities that will come our way.

One of the major threats that we are likely going to face when we launch our supermarket business is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet in same location where ours is located.


  • Market Trends

It is a known fact that supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently online grocery cum retail store has indeed helped in reshaping the industry.

As a matter of fact, it is now a common trend for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

It will be safe to categorically state that the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our supermarket store to service the residence of Baton Rouge – Louisiana and every other key cities through the United States of America where we intend opening our chains of supermarket stores.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of goods and groceries to the following groups of people;

  • Corporate organizations
  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

Research and studies carried out in the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Baton Rouge – Louisiana.

Barry Whyte Supermarket, Inc. is launching a standard and highly secured supermarket business that will indeed become the preferred choice of residence of Baton Rouge. Our supermarket store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Baton Rouge – Louisiana.

We have enough parking lots that can accommodate well over 50 cars per time. We will ensure that we have a wide range of products from different manufacturers available in our store at all times. It will be difficult for customers to visit our store and not find the product that they are looking for.

One of our business goals is to make Barry Whyte Supermarket, Inc. a one stop shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Barry Whyte Supermarket, Inc. is in business to retail a wide range of goods to the residence of Baton Rouge – Louisiana. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of durable goods and non – durable goods at affordable prices. We will retail the following goods;

10. Sales Forecast

If your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Baton Rouge – Louisiana.

Below are the sales projections for Barry Whyte Supermarket, Inc., it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Prior to choosing a location for Barry Whyte Supermarket, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Baton Rouge – Louisiana. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Baton Rouge – Louisiana.

In other to continue to be in business and grow, we must continue to sell the goods that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Barry Whyte Supermarket, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our supermarket business in a grand style with a party for all.
  • Introduce our supermarket by sending introductory letters alongside our brochure to organizations, households and key stake holders in Baton Rouge – Louisiana
  • Ensure that we have a wide range of goods from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our supermarket store
  • List our business on yellow pages ads (local directories)
  • Position our signage / flexi banners at strategic places around Baton Rouge – Louisiana
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bar
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

Irrespective of the fact that our supermarket store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our supermarket store.

Barry Whyte Supermarket, Inc. has a long term plan of opening chains of supermarket stores in various locations all around key cities in the United States which is why we will deliberately build our brand to be well accepted in Baton Rouge – Louisiana before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Barry Whyte Supermarket, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Baton Rouge – Louisiana
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Barry Whyte Supermarket, Inc. and the products we sell
  • Advertise our supermarket store business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can purchase goods at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the products that are available in our supermarket store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

Payment Options

The payment policy adopted by Barry Whyte Supermarket, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Barry Whyte Supermarket, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via POS
  • Payment via mobile money platform
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for goods purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for goods purchased.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.  As for the detailed cost analysis for starting a supermarket store business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Barry Whyte Supermarket, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of goods from different manufactures) – $150,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs: $10,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $7,000
  • Miscellaneous: $10,000

We would need an estimate of $400,000 to successfully set up our supermarket store in Baton Rouge – Louisiana. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Barry Whyte Supermarket, Inc.

Barry Whyte Supermarket, Inc. is a private business that is solely owned and financed by Barry Whyte and his family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Barry Whyte Supermarket, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of goods from different brands a little bit cheaper than what is obtainable in the market and also to ensures that our finished diamond can favorably compete with finished diamonds from any part of the world and we are well prepared to survive on lower profit margin for a while.

Barry Whyte Supermarket, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our supermarket store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

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Table of Contents

Why should you start a mini grocery store, how to start a mini grocery store in 8 steps, 1. assess your neighborhood’s needs, 2. draft a mini grocery store business plan, 3. find the perfect location, 4. design your mini grocery store layout, 5. stock your shelves, 6. power your mini grocery store with a pos system, 7. staff your mini grocery store, 8. celebrate your grand opening, achieve mini grocery store success with it retail, how to start a mini grocery store: 8 steps to success.

Imagine that you’re cooking your favorite meal. Your oven is preheated and ready to go, your first ingredients are simmering in a pan, and you’re headed to the pantry for the final touch to your dish — only to find that you’re missing an essential ingredient. 

If you’re lucky, a mini grocery store might be just around the corner, giving you the chance to prevent a culinary catastrophe. 

Mini grocery stores are neighborhood cornerstones, providing pantry staples, fresh produce, and other essentials to customers in a hurry. 

If you’re feeling inspired to launch your very own mini grocery store , we’ve got you covered! In this blog, we’ll share why and how to start a mini grocery store in eight simple steps. 

As a mini grocery store owner, you’ll have the opportunity to serve your community and provide them with the essentials each day. 

Whether they’re stopping by for a coffee and a muffin in the morning or popping in for some dinner inspiration, your mini grocery store will keep them fed and satisfied. 

Along with being a rewarding endeavor, opening a mini grocery store can be profitable. Opting for a smaller grocery store carrying only the essentials requires a lower initial investment than launching a full-scale supermarket, allowing you to get into the grocery game with lower risk. 

If you play your cards right, you’ll also be able to attract more foot traffic to your mini grocery store by acting as a convenient spot for only the necessities, giving your sales a significant boost. 

Now that we’ve covered why opening this kind of small business is an excellent idea, let’s explore how you can start a mini grocery store. 

The first step in learning how to start a mini grocery store is to research your potential customers’ wants and needs. 

Take a look around your neighborhood, and map out where your potential customers do their grocery shopping. What kinds of stores are nearby? How far apart are they? What grocery items do they specialize in?

Conducting this kind of market research can help you find a unique niche for your mini grocery store to fill. 

For example, if you notice that your area only has a few supermarket-style grocery stores that are several miles away from each other, you’ll have an opportunity to fill a gap in the market by providing key staples in a convenient setting . 

How to open a meat market guide - IT Retail

The next step on your journey to opening your mini grocery store is to outline your business plan. 

The most critical part of your business plan is a comprehensive financial section . You’ll want to estimate your startup costs, ongoing expenses, and projected revenue to determine your mini grocery store’s potential for profitability. 

Here are a few key line items to include when calculating your expenses: 

  • Lease or purchase price of your location
  • Utilities and maintenance costs
  • Renovations and retail essentials like shelving, grocery baskets, and checkout counters
  • Initial and ongoing inventory costs
  • License and permit fees
  • Employee wages and benefits

Now it’s time to find the perfect location for your mini grocery store. 

When evaluating location options, look for a space that's easily accessible, visible, and situated where your target market lives or works. Your customers should be able to pop in and out with ease when they’re in the market for a snack or a few grocery items. 

You’ll also want to choose a location that’s fairly far away from your competitors. Convenience is a major reason why customers might choose your mini grocery store over the local supermarket, so make sure your business is situated in an ideal spot. 

Once you’ve settled on the right location, it’s time to start getting your mini grocery store retail-ready. 

Remember that your customers will be stopping by your store during their busiest hours as they start their day or prepare for dinner, so make design choices that will allow them to navigate your aisles with ease. 

Use clear signage , bright lighting, and organized shelving to ensure that your customers can always find the items on their lists. 

The next step as you determine how to start a mini grocery store is to decide what to sell. 

As a convenient mini grocery store, you’ll want to offer a carefully curated selection of grocery essentials. Here are a few common items to consider stocking : 

  • Fresh fruits and vegetables
  • Pantry staples like rice, beans, and canned foods
  • Grab-and-go snacks and drinks
  • Small containers of milk, cheese, and eggs

Keep in mind that your inventory should change with your customers’ preferences. Rely on your store’s point of sale (POS) system to show you which of your items are selling the most and the least , empowering you to stay in the know about your shoppers’ wants and needs. 

The next big decision to make on your journey to start a mini grocery store is to select a powerful POS system. 

Your store’s POS system is the engine that runs your business. This vital tool processes all of your transactions, keeps real-time records of your stock levels , and keeps you informed about your store’s performance. 

When shopping for the right POS solution, look for providers who are dedicated to supporting small business owners in the grocery industry. Choosing a grocery-specific POS system will ensure that you have all the tools you need to succeed right at your fingertips. 

IT Retail guide to POS hardware

Your employees will be the face of your business, so hiring is a foundational step in the process of starting a mini grocery store. 

Put together a team of friendly, knowledgeable team members who are capable of providing top-notch customer service. 

Once you’ve assembled your team, don’t forget the importance of training . Your employees should understand how to use your POS system, how to keep your mini grocery store looking its best, and how to craft a convenient experience for your shoppers. 

We’ve covered almost every aspect of how to start a mini grocery store, so it’s time to talk about the big event: your business’ grand opening. 

To kick things off, consider a grand opening sale to raise brand awareness and encourage your first customers to stop by. Use your store’s POS system to create discounts and promotions to ensure a quick and easy checkout. 

Congratulations! Now you’ve learned how to start your mini grocery store down the path of success. 

Thriving in the grocery industry depends on thorough planning, adaptability, and the right tools. 

Fortunately, IT Retail will be here to help you every step of the way. IT Retail is a POS solution crafted specifically for small business owners just like you. Built for the grocery industry, IT Retail has robust inventory management features, convenient checkout processes, and insightful sales reports designed to help you grow your business. 

Schedule a live demo today to see IT Retail in action, or use our build and price tool to start creating a custom POS system for your mini grocery store.

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Grocery Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Grocery Store Plan Here

You’ve come to the right place to create your grocery store business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their grocery stores.

Business Plan Sample for a Grocery Store

Below are links to each section of your grocery store business plan template:

Next Section: Executive Summary >

Grocery Store Business Plan FAQs

What is a grocery business plan.

A grocery business plan is a plan to start and/or grow your grocery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your grocery business plan using our Grocery Business Plan Template here .

What Are the Main Types of Grocery Businesses?

A grocery store can either be small scale or large scale. Small format groceries are usually small, family-run stores like a neighborhood store, convenience store, or health food store. Large scale groceries, on the other hand, are supermarkets that offer a wider variety of products and goods sold.

What Are the Main Sources of Revenues and Expenses for a Grocery Business?

The primary source of revenue for grocery stores is its food, beverage and alcohol sales.

The key expenses for grocery businesses are wages, rent or mortgage, cost of products sold, and utilities. Among the other expenses are insurance, equipment maintenance, and marketing. 

How Do You Get Funding for Your Grocery Business Plan?

Grocery stores are typically funded through small business loans, personal savings, credit card financing and angel investors. Inventory financing is also common for part of their funding needs.

What are the Steps To Start a Grocery Store?

Starting a grocery store business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Grocery Store Business Plan - The first step in starting a business is to create a detailed grocery store business plan that outlines all aspects of the venture. This should include market research on the grocery store industry, potential target market size, as well as information about the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your grocery store . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your grocery store business is in compliance with local laws.

3. Register Your Grocery Store Business - Once you have chosen a legal structure, the next step is to register your business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to cover your startup costs and launch  your grocery store , so take some time to identify what financing options are available such as a business loan from a bank, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Grocery Store Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your store . Marketing strategies includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful grocery store business:

  • How to Open a Grocery Store Business

Where Can I Get a Grocery Store Business Plan PDF?

You can download our free grocery store business plan template PDF here . This is a sample grocery store business plan template you can use in PDF format.

How to Start Up a Mini-Grocery Store

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Opening a mini-grocery can be a lucrative business venture, especially if you live in a city with little competition. When people are looking for specialty foods or ingredients that can't be found at the corner store or neighborhood supermarket, they typically head to small grocers, also called mini-grocery stores. Such retail establishments sell food and items that are uncommon or not carried by bigger stores.

To set up your mini-grocery store you'll need to address the legalities, find a location, acquire equipment, choose suppliers and advertise your business.

Grocery Store Market Research

The grocery store industry is competitive and dominated by several big name companies. Therefore, you need to identify an underserved niche market in your local area that your mini-market can serve. For example, Cal-Mart, a family owned store in San Francisco, provides locally sourced fresh produce and quality sandwiches made to order. Other ideas include stocking:

  • Ethnic food
  • Organic food
  • Gluten-free food
  • Frozen foods
  • Premade food

Setting Up Your Business

Choosing a legal entity your business is a big determining factor in deciding how much you want to grow in the future. A few entities to consider include:

  • Sole proprietorship. This type of business is owned and operated by an individual. It is the easiest to set up but gives you the least access to financial support and liability protection.
  • General partnership. This type of business has two or more owners. It is similar to a sole proprietorship in terms of the rules to set it up, but the partners must agree on the ownership percentage of each member. Like a sole proprietorship, the partners do not have liability protection.
  • Limited liability partnership. This type of business usually has one partner who works the day-to-day business and one or more limited partners who invest money. Some or all of the partners have limited liability, depending on the location of the company.

You also need a business plan to secure sources of funding. Beyond traditional loans from a bank, consider funding from your own resources, family and friends, partners and government programs. If you don't know how to write a business plan, the U.S. Small Business Administration provides templates and resources to help you.

Legal Requirements to Start Your Mini-Grocery Store

Laws vary by state as to the exact requirements to open a grocery store. Contact your area's local departments of commerce and licensing for more information. At a minimum, you need the following legal documents:

  • Business license
  • Federal Employment Identification Number (EIN)
  • Insurance policies

In most areas, your grocery store is inspected by the state department of health and the local fire department before opening.

Finding the Best Location

Buy or lease a small storefront for your mini-grocery. Find a location that is in or near a shopping center, restaurant, bakery, candy store, bookstore or coffee shop – especially those related to your niche. To find the best location for your mini-grocery store, use the Small Business Development Center’s Geographic Information Systems to get reports on local competition and demographics.

Equipment for Your Store

The type of equipment you need for your grocery store depends on what you plan to sell. At a minimum, you need the following items:

  • Cash register with credit card processing machine
  • Freezers and refrigerators for perishable goods
  • Shelves and display cases for displaying items
  • Carts or baskets for customer use

You can purchase equipment from online grocery store suppliers such as WebstaurantStore and Raimac.

Finding Suppliers

You need a strong and reliable network of distributors to get the goods for your store. You can work with wholesale suppliers such as Value Wholesale Distributors and Spartan Nash. Also, consider buying some of your inventory from price clubs such as Costco or Sam’s Club. You have to pick up and transport the items yourself, but you can save some money.

Advertising for Your Grocery

Advertising for your grocery store startup begins at the shelf level. This means item placement is important. Whether you follow the traditional method of placing your fast moving, popular items on the bottom shelf or the alternate method to place these items at eye level, the most important thing is to be consistent. Items should also be logically placed in the store. For example, light bulbs shouldn’t be in the produce section.

Use traditional marketing avenues such as direct mail, but don't overlook the value of online targeted ads for shoppers in your locale. Wherever you advertise, include coupons and information on the latest items and sales.

Feature innovative and creative product offerings that differentiate your store from the competition. A few examples include:

  • Scooped or soft ice cream in cones
  • Freshly made hamburgers and ice cream
  • Fresh coffee
  • Freshly pressed juices
  • Fresh doughnuts and bagels
  • Fresh sushi
  • Profitable Venture: Starting a Grocery Store in a Small Town – A Complete Guide
  • Thrillist: Grocery Stores That Make Us Shamelessly Nostalgic
  • Small Business Administration: Stay Legally Compliant

Michael is a writer in various subjects. He is a mechanical engineer and freelance writer, having earned a Bachelor of Science in Mechanical Engineering from Washington University in St. Louis. His articles have appeared mostly online.

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Grocery Store

Back to All Business Ideas

How to Start a Grocery Store

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 21, 2021 Updated on February 14, 2024

How to Start a Grocery Store

Investment range

$61,550 - $284,100

Revenue potential

$910,000 - $2.7 million p.a.

Time to build

Profit potential

$73,000 - $220,000 p.a.

Industry trend

Everybody needs to eat, which is why grocery stores are an essential part of any community and the US grocery market is worth three-quarters of a trillion dollars, and growing. You can start your own grocery store and grab a share of that huge market while providing a valuable service to friends and neighbors. Whether you open a specialty store, a local co-operative that sells natural and organic foods, or a general grocery store, you can make good money.

Starting a grocery store is a huge undertaking and will take time and hard work. You should start with knowledge of the industry and what’s involved in developing your business. Thankfully, this step-by-step guide is full of insights and information to get you on your way.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Opening a grocery store has pros and cons you should consider before you decide if it’s right for you.

  • Essential – Every community needs grocery stores
  • Strong Demand – Food will always be in need
  • Provide Jobs – You’ll create jobs in your community
  • High Costs – Renting space and stocking shelves is expensive
  • Long Hours – Grocery stores tend to open early and close late

Grocery store industry trends

Despite an increase in online shopping, consumers are also demanding more from grocery stores. They want speedy checkout, in-store dining, and good customer service, according to software firm ServiceChannel.(( https://servicechannel.com/go/the-state-of-grocery-full-report/ )) 

The survey also showed that most people still want to do their own grocery shopping, rather than place an online order. This does not mean online ordering and delivery options are not important for grocery stores. Consumers want to be able to order groceries for delivery or curb-side pick-up, and you should research these tools.

Industry size and growth

  • Industry size and past growth – Market analyst IBISWorld values the supermarkets and grocery stores in the US at more than $800 billion. Thanks to the pandemic, the industry expanded a stunning 15% in 2020 as people cooked and ate much more at home, bringing the average annual growth over the last five years to 2.6%.(( https://www.ibisworld.com/industry-statistics/market-size/supermarkets-grocery-stores-united-states/ ))  
  • Growth forecast – The global food and grocery industry is projected to grow 3% annually through 2030.(( https://www.grandviewresearch.com/industry-analysis/food-grocery-retail-market ))
  • Number of businesses – More than 63,000 supermarkets and grocery stores are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/supermarkets-grocery-stores-united-states/ ))
  • Number of people employed – US supermarkets and grocery stores employ more than 2.8 million people.(( https://www.ibisworld.com/industry-statistics/employment/supermarkets-grocery-stores-united-states/ ))

grocery industry size and growth

Trends and challenges

Trends in grocery stores are:

  • Growing consumer preference for natural and sustainable products
  • Strong demand for online and delivery orders
  • Use of automation and AI across the grocery value chain

Challenges faced by grocery stores include:

  • Rising prices are pushing consumers to look for the best value for money
  • Maintaining quality and freshness of food products
  • Pandemic-driven supply chain disruptions

grocery industry Trends and Challenges

Consumer spending

  • Average consumer spend – US households spent an average of $4,942 on groceries, or food at home, in 2020, according to the Bureau of Labor Statistics.(( https://www.bls.gov/opub/reports/consumer-expenditures/2020/home.htm ))
  • Potential customer base – There are more than 131 million households in the US.

grocery business consumer spending

What kind of people work in grocery stores?

  • Gender – 80% of grocers in the US are male, while 20% are female.(( https://www.zippia.com/grocer-jobs/demographics/#gender-statistics ))
  • Average level of education – 37% of grocers hold a bachelor’s degree and 36% have a high school diploma.(( https://www.zippia.com/grocer-jobs/demographics/#degree-level-types ))
  • Average age – The average age of a grocer is 39 years old.(( https://www.zippia.com/grocer-jobs/demographics/#age-statistics ))

grocery industry demographics

How much does it cost to start a grocery store?

Startup costs for a grocery store can range from $60,000 to nearly $300,000. The main cost will of course be the initial rent or down payment on your store space. Opening a smaller convenience-style shop would put you at the low end, while opening a supermarket will be significantly more expensive.

In addition to the store space, you’ll need a handful of items to successfully launch your grocery store business. Here’s a list to get you started:

  • Shopping carts
  • Carts to move food boxes

How much can you earn from a grocery store business?

Grocery stores generally see a profit of 3%, though it can be 10% for specialty and high-end stores. Given these numbers, let’s give your store an 8% margin.

The average person spends $50 on a trip to the grocery store. So in your first year or two, if you get 50 customers per day, seven days a week, you’d bring in more than $910,000 in annual revenue. This would mean more than $73,000 in profit, assuming that 8% margin. As your brand gains recognition, you could do 150 customers per day, annual revenue of $2.7 million and a tidy profit of nearly $220,000.

grocery business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a grocery store. Your biggest challenges will be:

  • High startup costs
  • Strong competition from local markets and national chains
  • Profit margins are low, so you’ll need a lot of customers

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Step 2: hone your idea.

Now that you know what’s involved in starting a grocery store, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research other grocery stores in your area to examine their products, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a small natural foods store or a mini supermarket .

business plan for mini grocery

You might consider targeting a niche market by specializing in a certain aspect of your industry such as organic foods, or specialty gourmet foods.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Determine your products

After you’ve decided what type of grocery store to open, figure out what’s most in-demand in your area to determine what to stock. You’ll need everyday staples, but your local research will inform your broader selection. Visit similar stores nearby to see what’s on their shelves. It may take some trial and error to figure out what sells best.

How much should you charge for groceries?

The prices you charge will be based on your purchase prices from wholesalers and suppliers, in addition to labor and overhead. The average markup for a grocery item is 12%, though some will be much higher. Pre-cut produce, for instance, is typically marked up 40%, while prepared meat, such as fried chicken or steak kabobs, is marked up 60%.

Use our markup calculator to calculate your sale price and how much revenue and profit you will earn with different markup percentages.

You should aim for an 8% profit margin. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will tend to be people interested in buying locally, rather than from large chain grocery stores. Those people may tend to be a younger demographic, so you can find them on Instagram. You shouldn’t limit your marketing, however, because your target market may be very broad.

Where? Choose a grocery store location

You’ll need to rent out a large enough space for your store in a convenient location, preferably where few or no other grocery stores are located. You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe .

Begin by researching the local market and demographics, focusing on areas with a high concentration of your target audience. Consider factors such as population density, income levels, and the presence of competitors in the area.

A location with convenient access to major roads, public transportation, and parking will make it easier for customers to visit your store regularly.

When evaluating potential sites, consider the size and layout of the space, ensuring it meets the needs of your store concept, including sufficient shelving, refrigeration, storage, and checkout areas.

Keep your budget in mind, accounting for lease or purchase price, utilities, taxes, insurance, and any necessary renovations or improvements.

It’s also important to choose a location in a safe and pleasant neighborhood, as this will encourage customers to shop at your store and foster a sense of community.

By carefully considering these factors, you can select the ideal location for your grocery store and maximize its chances of success.

grocery business idea rating

Step 3: Brainstorm a Grocery Store Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “grocery” or “foods,” boosts SEO
  • Choose a name that allows for expansion: “The Daily Market” over “Gluten-Free Grocer”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step business name generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Grocery Store Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A concise summary outlining the key aspects of the grocery store business, including its mission, vision, and overall business strategy.
  • Business Overview: A detailed description of the grocery store, including its location, target market, and the unique value proposition it offers to customers.
  • Product and Services: A comprehensive list of the grocery products and services the store will offer, emphasizing quality, variety, and any unique selling points.
  • Market Analysis: An examination of the local market, identifying target customers, market trends, and potential opportunities for the grocery store business.
  • Competitive Analysis: A thorough assessment of competitors in the area, analyzing their strengths, weaknesses, and strategies to position the grocery store effectively in the market.
  • Sales and Marketing: A detailed plan for promoting and selling products, outlining marketing strategies, pricing, and sales tactics to attract and retain customers.
  • Management Team: Profiles of key individuals responsible for managing and operating the grocery store, highlighting their skills, experience, and roles within the business.
  • Operations Plan: A step-by-step guide detailing how the grocery store will operate on a day-to-day basis, covering aspects such as inventory management, supplier relationships, and customer service.
  • Financial Plan: A comprehensive financial forecast, including startup costs, revenue projections, and profit margins, to demonstrate the financial viability and sustainability of the grocery store.
  • Appendix: Supporting documents, such as market research data, resumes of key team members, and any additional information that provides depth and credibility to the business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to grocery stores.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your grocery store will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

business plan for mini grocery

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for mini grocery

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a grocery store. You might also try crowdfunding if you have an innovative concept. 

types of business funding

Step 8: Apply for Grocery Store Business Licenses and Permits

Starting a grocery store business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your grocery store business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You can use industry-specific software, such as ITRetail , LS Retail , or ECRS , to manage your ordering, inventory, and bookkeeping.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your grocery store, the marketing strategy should focus on showcasing the quality, variety, and freshness of your products, along with any unique offerings like organic or locally sourced items. Emphasize the convenience and customer service you provide, as well as any additional features such as a deli counter, bakery, or ready-to-eat meal options. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

  • Professional Branding : Your branding should convey a sense of freshness, quality, and community. This includes your store signage, logo, staff uniforms, and the overall store layout and design.
  • Direct Outreach : Partner with local businesses, schools, and community organizations. Sponsor local events or host community activities at your store to build a strong local presence.

Digital Presence and Online Marketing

  • Professional Website and SEO : Develop a user-friendly website that highlights your product range, special offers, and store services (like delivery or curbside pickup). Use SEO best practices to appear in local searches related to grocery shopping, specialty foods, and local produce.
  • Social Media Engagement : Utilize platforms like Facebook and Instagram to showcase your products, share recipes, and promote in-store events or special deals.

Content Marketing and Engagement

  • Food and Nutrition Blog : Share blog posts about healthy eating, meal planning tips, and food trends. Feature recipes that use ingredients from your store.
  • Email Newsletters : Keep your customers informed about weekly specials, new product arrivals, and store events.
  • Video Content : Create engaging videos showcasing your store, highlighting new products, or offering cooking demonstrations.

Experiential and In-Person Engagements

  • In-Store Events : Host cooking classes, food tastings, or nutrition workshops in your store to engage with customers and provide added value.
  • Local Producer Spotlights : Feature local farmers or food producers in your store, perhaps with special tasting events or meet-the-maker days.

Collaborations and Community

  • Partnerships with Local Suppliers : Build relationships with local farmers and producers to offer unique, local products that differentiate your store from larger chains.
  • Community Involvement : Engage in community projects or support local charities, aligning your store with community values and interests.

Customer Relationship and Loyalty Programs

  • Loyalty Rewards Program : Implement a loyalty program that offers discounts, points, or special perks to regular customers.
  • Customer Feedback Initiatives : Encourage customer feedback through surveys or suggestion boxes and actively use this information to improve your store.

Promotions and Advertising

  • Targeted Local Advertising : Use local newspapers, radio, and community bulletin boards to advertise your store. Online ads can also be effective, especially when targeted to your local area.
  • Seasonal Promotions and Sales : Take advantage of seasonal events and holidays to run promotions, themed marketing campaigns, or special sales.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your grocery store meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your grocery store business could be:

  • Natural foods for your healthy lifestyle
  • All our meats and produce are locally-sourced: shop local, eat local
  • Order online and pick—up/delivery in one hour or less!

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a grocery store, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in supermarkets and grocery stores for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in grocery stores. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a grocery store business would include:

  • Checkout Workers – Ring up food, collect payment
  • Stock People – Stock shelves
  • General Manager – Staff management, ordering, accounting
  • Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Grocery Store – Start Making Money!

Grocery stores will always draw business, and studies show that people still love to shop in person. Some consumers, however, want to have the option of online shopping and delivery, so you might want to consider partnering with top food delivery apps like Instacart.

If you start a clean, friendly grocery store with great products and a warm atmosphere, you’ll be providing a great service while capturing a slice of a $800 billion market to make a healthy profit. Now that you’ve filled your cart with knowledge, you’re ready to start your entrepreneurial journey and build a grocery empire!

  • Grocery Store Business FAQs

Profit margins are low, but sales volumes are high, so even with a small store you can make good money. You need a strong location, though, to ensure a steady stream of shoppers.

While online grocery shopping is growing, studies show that most people still like to do their shopping in person. Many people like to choose their own items, particularly meat and produce, and enjoy browsing the aisles.

To differentiate your grocery store business from competitors, you could focus on providing a unique shopping experience such as personalized customer service, offering locally-sourced or organic products, implementing innovative technology such as self-checkout or mobile ordering, or offering additional services such as home delivery or meal planning assistance. 

The main difference between a grocery store and a supermarket is the size and scope of the business. A grocery store is typically smaller and offers a limited selection of products, while a supermarket is larger and offers a wider range of products, such as fresh produce, bakery items, and prepared foods. Supermarkets also tend to have more specialized departments such as a pharmacy, deli, or bakery.

Effective marketing and advertising strategies to promote your grocery store business could include creating a strong online presence through social media and a user-friendly website, offering promotions or discounts to attract new customers and encourage loyalty, partnering with local businesses or community organizations, hosting events such as cooking classes or tastings, and using visual merchandising and signage to create an inviting and attractive shopping environment. 

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Grocery Store Name
  • Create a Grocery Store Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Grocery Store Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Grocery Store - Start Making Money!

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Grocery Store Business Plan Sample

This grocery store business plan will review how to start a grocery store business. Opening a grocery store can be fun and fulfilling if you have properly identified the appropriate grocery store business model to implement. Whether you plan to open a small grocery store, a mini supermarket, or a full-scale supermarket, a solid grocery business plan is essential to ensure your success. In this article, we will provide you with an overview of the key components of a grocery store business plan and guide you through the process of creating one.

If you’re considering starting a grocery store business, having a well-thought-out grocery store business plan is crucial to its success. A business plan serves as a roadmap for your business, outlining your objectives, strategies, financial projections, and potential obstacles. Here are some essential steps to consider when creating your grocery store business plan:

Before opening a grocery store, you need to decide on your business model. Will you be starting or opening a small grocery store, a supermarket, or a general store? Each model has different considerations, such as the size of the store, the types of products sold, and the target market.

Knowing your target audience is crucial in creating a successful grocery store business plan. Consider factors such as age, income level, and shopping habits when identifying your target audience. Understanding their needs and preferences will help you select the right products, set appropriate pricing, and design the store layout.

Market research is critical in understanding the demand for your grocery store setup in the area you plan to open. It will help you identify the competition, assess their strengths and weaknesses, and determine the unique selling points of your store.

Your marketing strategy should focus on attracting customers to your grocery store. Determine the best ways to reach your target audience, such as social media, print advertising, or flyers. Plan promotions, such as discounts or loyalty programs, to incentivize repeat business.

Starting or owning a small grocery store requires significant financial investment. Know how much to open or start a grocery store. Plan your finances carefully by identifying startup costs, fixed and variable expenses, and projected revenue. Determine how much you’ll need to finance the business and where you’ll obtain the necessary capital.

The operational plan outlines how your grocery store will function on a day-to-day basis. It includes the store’s hours, staffing requirements, inventory management, and customer service policies.

The store layout is critical in attracting and retaining customers. Consider the flow of the store, the sections and placement of products, and the overall aesthetic of the store. A well-designed layout can help customers find what they’re looking for and increase sales. 

Starting a grocery store requires compliance with numerous legal requirements, including obtaining the necessary permits and licenses, registering for taxes, and complying with safety regulations. Ensure that you understand and comply with all legal requirements.

If you’re considering opening a supermarket, mini grocery, or retail store, the steps outlined above are also applicable. However, there are some additional considerations specific to these types of businesses.

When opening a supermarket, you’ll need to consider factors such as the size of the store, the number of employees required, and the range of products offered. You may also want to offer additional services such as a pharmacy, bakery, or deli to attract customers.

Mini groceries are typically smaller than supermarkets and may specialize in certain types of products such as organic or gourmet foods. When opening a mini grocery, it’s important to carefully consider the product selection, pricing, and target market.

Retail stores can sell a wide range of products, including clothing, electronics, or home goods. When creating a retail store business plan, you’ll need to consider factors such as inventory management, staffing requirements, and marketing strategies. Regardless of the type of business you plan to open, a comprehensive entrepreneurship business plan is essential. It should include market research, financial projections, marketing strategies, and operational plans. A well-crafted business plan can help attract investors and secure financing.

In summary, opening a grocery store, supermarket, mini grocery, or retail store requires careful planning and consideration of various factors. By creating a comprehensive business plan and following the steps outlined above, you can increase the likelihood of success and achieve your entrepreneurial goals.

1.0 Executive Summary

“Jolly Groceries Ltd. ” operating as “Jolly Groceries” (The Company), was incorporated on January 5, 2021, in the state of New York by Neil Stallen and Tim Wilson. Jolly Groceries is a specialty grocery store founded to meet a strong neighbourhood need for quality, Middle Eastern grocery options in the Brooklyn and Downtown New York area. 

The Brooklyn area of Downtown New York currently lacks any good grocers or reliable shops to get fresh or specialty products from the Middle East. Mr. Stallen and Mr. Wilson currently operate another grocery store on the other side of town (Macky Market, 837 Bidwell Street, New York) and regularly talk to downtown residents about their need for a specialty ethnic grocery store in their communities. Aside from offering hard-to-find grocery products in Jolly Groceries, their pricing will be more competitive with 0.5% less mark-up on most international products in the store. 

Mr. Stallen (15 years of grocery experience) and Mr. Wilson (with 10 years) will be co-owners of the store with 51% and 49% share respectively. Their combined experience and leadership will contribute to the success and rapid growth of the Company.  Jolly Groceries’ target customers include Turkish, Iranian, and Arabic immigrants who now live in Downtown New York. They crave the nostalgic tastes of their home country that they can’t find anywhere else locally.  

Jolly Groceries is currently seeking a $250,000 loan under the SBA Loan Program to help with launch activities and essential capital and equipment purchases. The shop plans to open in June 2022.  The Company seeks to contribute to a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. These foods from home will be affordable and easy to find or sourced through Jolly Groceries.

2.0 Business Overview

Jolly Groceries is a new specialty ethnic grocery store opening in June 2022 in the trendy Downtown New York neighbourhood of Brooklyn. The store will carry local and international foods from the Middle East and open seven days a week from 9 am to 10 pm to serve the local community and local Middle Eastern Immigrants.

The Company will be a partnership between Mr. Neil Stallen (owning 51%) and his business partner Mr. Tim Wilson (owning 49%). Mr. Stallen currently owns another grocery store (Aria Market) in New York, where Mr. Wilson is the manager. The two partners have a combined 25 years of experience in the grocery industry. 

The store is for the whole community, but the main draw will be for the specialty Middle Eastern products that Aria Market doesn’t have room to stock. It will be physically larger than their Bidwell location, with over 7,000 sq ft of retail space plus 3,900 sq ft of back office, food prep, and inventory storage in the back. 

Jolly Groceries will fill a local need for a local grocery store for residents and tourists alike.  During the summer months, as the tourist population in New York increases, the market expects to see increased demand for their products, which will lead to a growth in sales.  

The Company plans to become a local hub for the local Middle Eastern community. As such, the Company will: 

  • never compromise on freshness
  • always provide friendly customer service
  • Focus on sourcing the best diet-specific foods (including keto and gluten-free products) options for their customers. 

2.1 Industry Overview

The grocery industry is not expected to become obsolete anytime soon. Consumers are looking to get all their everyday grocery staples and specialty items from one place. With the COVID-19 pandemic, many restaurants were shut down, so customers turned to more fresh food and produce, so grocery stores saw a dramatic increase in success and profitability. 

Now, as we’re coming to the end of the restrictions put in place by the pandemic and restaurants are beginning to reopen, the industry is expecting a temporary drop throughout the rest of 2021 as people buy fewer groceries and eat out more. All economic indicators and predictions show this drop to last no more than one to two years before average growth returns for the industry. 

Jolly Groceries keeps a close eye on how consumers’ grocery buying habits are evolving. Consumers are becoming more health-conscious and are looking for healthier produce, organic products, and gluten- or GMO-free groceries. This is a need that Jolly Groceries can cater to. 

2.2 Mission & Vision Statement

Jolly Groceries’ mission is to create a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. 

Jolly Groceries’ vision is to become a hub for the Downtown New York community to get fresh local produce and specialty grocery items from the Middle East without travelling far or paying a premium. 

2.3 Goals and Objectives

In terms of business growth, the Company has set the following revenue goals:

  • Earning $200,000 per month by the end of year one
  • +15% growth during year two
  • +25% growth during year three

Jolly Groceries also hopes to become a hub for Middle Eastern immigrants in the neighbourhood. 

2.4 Core Values

Jolly Groceries staff and managers will make all business decisions and day-to-day operations with the Company’s four core values in mind:

  • Customer-focused : Jolly Groceries’ priority is satisfying its loyal customers.
  • Quality : The Company provides quality, fresh produce and offers personalized, quality service that you expect from your neighbourhood grocer. 
  • Compassion : In today’s world, a little kindness can have a considerable impact.
  • Goal-oriented: Jolly Groceries believes that goals are an effective growth strategy in business and personal lives.

2.5 Key Success Factors

The success of Jolly Groceries is dependent on the following key external drivers : 

  • Per Capita disposable income : As the economy begins to bounce back after the COVID-19 Global Pandemic, the unemployment rate will decrease. This will create a situation where families have increased disposable income to spend on specialty and imported groceries. 
  • Consumer Price Index for Food : Food and grocery costs skyrocketed in 2020 during the pandemic. Low oil prices and the depressed value of the American dollar played prominent roles. This index is expected to rise 2.3-3.3% annually for the next five years, parallel to the rise in costs of consumer products in general. 
  • External Competition for Supermarkets and grocery stores : With online grocers (like Amazon) and the increasing number of brick-and-mortar grocery stores, there is often intense competition in this sector. Retailers who offer specialized or niched products (ethnic-focus, vegan, gluten-free) will stand out from the competition. 
  • Population trends : Population has a direct correlation to the success of grocery stores. As of the last available American census data from 2016, New York’s population was estimated at 633,000 people. About 42% are immigrants , and 6.2% are from West Central Asia and the Middle East.  
  • Proximity to key markets : A critical success factor for grocers is opening shops in key neighbourhoods and heavily populated areas . Clear exterior signage and access to parking can provide additional access to food traffic. 

Internal factors that will be pivotal to the success of Jolly Groceries include:

  • Maintaining an unwavering commitment to customer satisfaction
  • Always providing low-price/high-quality products
  • Hiring the right staff to help make the Company a success. 
  • Maintaining good relationships with suppliers and distributors.

2.6 Staffing

Many staff are required to keep the store operational. In their experience operating Aria Market on Bidwell Street in New York, they found most of their qualified applicants through in-store signage. For Jolly Groceries, staff will be recruited the same way.  

A few key staff member positions for the store include:

  • Cashiers : Applicants must demonstrate an ability to work in a fast-paced environment and keep their cool in the presence of customers. Proven success in providing excellent customer service will be critical, and they must have a collaborative spirit to become a great team player. 
  • Cashier and Produce Supervisors : We require store supervisors to have at least three years of experience in a grocery store. This experience means that they understand the inner workings of a grocery store and likely also have valuable leadership skills, which is another requirement for any applicant in this position. 
  • Prep Room and Produce Workers : Applicants for this position require a proven ability to work in a fast-paced environment. They must work well with others and can lift up to 50lbs. 

Staff will be paid between $15.65 and $18 per hour in the first year, $16.25 – $19 per hour in year two, and $17 – $20.50 per hour in year three of operation.

2.7 Management Team

Mr. Stallen started his experience in the grocery industry as a convenience store manager for two years. He went on to be the owner of Aria Market for 15 years. He has experience in all aspects of grocery store operations. 

Mr. Wilson will be the store manager as he has extensive experience as the store manager for Aria Market. He will be paid $60,000 per year in year one, $72,000 in year two, and $78,000 in year three. 

Mr. Tim Wilson

I am an efficient and experienced retail sales manager capable of assessing customer needs, managing a team and preparing staff schedules. I am a fast learner who is good at multitasking, prioritizing tasks and ensuring all targets are met or exceeded. 

Academic Qualifications

  • B.Sc. in Industrial Engineering| University of Isfahan, Iran | 2009-2013.
  • Leadership Preparation Diploma with CO-OP|ISS Language & Career College of BC| 2019.

Work Experience

Retail sales manager | Iran | 2010-2016

  • I managed a successful sales territory that showed consistent sales growth of 20% per year.
  • I was responsible for managing a team of staff in the place.
  • I was responsible for creating employee timesheets and handling requests for time off.
  • I was interviewing new staff and determining their suitability.

Store Manager | Aria Market, New York, US | 2018-2020

  • I liaised with customers and suppliers daily.
  • I am responsible for ordering stock and stock control.
  • We are maintaining the high standards of the place.

3.0 Products & Services

To be competitive in the market, Jolly Groceries will reduce its product mark-up. Competitors typically mark-up grocery products 2x, but the Company will only mark up 1.5%.

It is expected that meat and produce will make up the majority of revenue, at 40% and 25% respectively. General grocery sales will contribute 20% of the total business revenue. Overall sales for the first few months are expected to be slower as Jolly Groceries becomes known in the community. Within six months, the Company plans to double its average monthly revenue to coincide with the busy winter and holiday months. 

3.1 Products

Jolly Groceries will mix local and international (mainly Middle Eastern) produce and grocery products. This includes departments for Halal meat, general grocery, nuts, deli, and bakery.

The Company is planning to stock popular, reliable brands of Middle Eastern grocery items, including: 1&1, San Remo, Sadaf, Krinos, Badr, Golestan 

To offer customers the best possible prices, Jolly Groceries will purchase from several reputable wholesale suppliers, including: Krinos Food, San Remo Rods, M&H, Baloot Bakery, Saman Bakery, Van Whole Produce, Fresh direct

To ensure a good mix of local and imported products, we will also offer locally grown produce, including Ambrosia apples, tomatoes, berries, and beets.

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4.0 Operations

The grocery store will open in June 2022 in the trendy Downtown New York community of Brooklyn.

Business Address : 120 Tanker Street, New York, BC

The owners choose this location due to its proximity to a main transportation route in and out of the downtown core. Its corner location includes large windows to entice and attract people from anywhere in the intersection. 

The purchase of this location includes over 10,700 sq ft:

  • 7,000 sq ft of retail space
  • 800 sq ft office space
  • 1,200 sq ft prep room
  • 2,700 sq ft storage room

4.1 Equipment

In addition to spending $350,000 on renovations to the existing space, Jolly Groceries plans to make the following purchases: 

  • Walk-in cooler and freezer: $18,000
  • Lightning: $14,000
  • Security cameras: $6,000
  • Security alarm system: $7,500
  • Shelving: $80,000
  • Prep room equipment (scales, sealer, label printer, computer): $7,000 
  • Cashier station (software license, computer, scale, printer): $16,000 
  • Freezer (purchase and installation): $32,000
  • Fridge (purchase and installation):  $90,000

4.2 Inventory

The Jolly Groceries location includes 7,000 sq ft of retail space for inventory and a 2,700 sq ft storage space. The stock kept on-site will change seasonally and will be purchased based on demand. 

Initially, the Company will use $180,000 from the SBA Loan Program to purchase inventory for opening. 

4.3 Health & Safety Guidelines

As a grocery store, all employees and Company will always follow WorkSafe NY guidelines, local laws and bylaws, as well as any particular recommendations and regulations by Public Health. This includes:

  • Federal Government food safety laws
  • New York Provincial food safety laws
  • Local municipal legislation

5.0 Market Analysis

The need to buy groceries isn’t going away anytime soon. However, how and where consumers get their produce and groceries is changing. During the global COVID-19 Pandemic, grocery spend increased by 12% as expected. However, the industry is preparing for a -7% dip in 2021 as the economy reopens and many consumers start eating in restaurants again. This drop will be short-lived until 2023 when the market shifts back to a growth phase.

IBISWorld predicts that supermarkets and grocery stores will begin increasing their stock of ethnic foods over the coming years as the immigrant population in US grows:

“In addition to organic foods, IBISWorld expects supermarkets and grocery stores to increase their stock of ethnic foods. US is culturally and ethnically diverse, with a large immigrant population from Europe and Asia. As immigration is expected to be the primary reason for overall American population growth, demand for ethnic foods in US is expected to increase over the next five years. Consequently, industry participants that devote more retail space to ethnic food products are anticipated to outperform their competitors over the coming years.” IBISWorld

Supermarkets & Grocery Stores in US (NAICS Report 44511CA)

Industry profits are expected to remain relatively stable over the next five years. A key driver for future earnings in this market is the projected increase in consumer’s disposable income. In addition, Americans are becoming more health-conscious. There is increasing demand for specialty produce and products to cater to niche foods, high-end foods, organic items, gluten-free, and non-GMO foods. These products often come with a higher sticker cost, so as disposable income increases, so will spending on these items. 

5.1 Competition

business plan for mini grocery

IGA Food Stores https://www.igastoresbc.com/  

business plan for mini grocery

Nesters Market https://www.nestersmarket.com/  

business plan for mini grocery

Choices Markets https://www.choicesmarkets.com/  

5.2 Competitive Advantage

One of Jolly Groceries’s most significant advantages is that its prices are lower than most of the Company’s competitors. Competitors mark up most products by 2x, whereas Jolly Groceries will only be 1.5x. This extra 0.5 % savings can be passed on to customers. 

Other key differentiators include:

  • Always fresh produce : If it’s not fresh or expires before it’s purchased, it will be taken out of the store’s retail area. 
  • Unique Middle East Products : The Company plans to sell specialty Middle East grocery products that you can’t find anywhere in Downtown New York. 
  • Focus on Quality : The Company will provide high-quality fresh produce and provide quality customer service as the neighbourhood grocer. 

5.3 Risk Analysis

Risk: In a business that provides fresh produce and groceries, rodent control is paramount. Rodents on the premises could mean being shut down by Public Health and could cause health issues. 

To mitigate this risk, rodent traps will be installed in inconspicuous areas of the shop, and fresh produce will be covered overnight.

Risk: The summer months and November through December are commonly busy times for grocery stores. Jolly Groceries expects to see higher revenue during these months. In the lower revenue months, the Company could experience cash flow irregularities. 

To mitigate this risk, extra profits from the busier months will be saved to cover costs during the slower months if necessary. 

Risk : Retail stores are at risk of being hit by vandals and thieves. Stolen goods and damage to the property can be expensive and tarnish the reputation of the business. It can also put the safety of staff and customers at risk. 

To mitigate this risk, Jolly Groceries is installing state-of-the-art security cameras and alarm systems in the shop. These measures are likely to deter or eliminate any thefts or break-ins. 

Risk : Improperly managed stores risk stock building up faster than it can be sold. Excess stock not only creates a mess in storerooms but can also expire more quickly than it can be sold, leading to un-saleable merchandise and a loss of profits. 

To mitigate this, the Company is using the expertise of both partners who understand the buying cycles of grocery products to reliably predict when to reorder products to minimize overstocking and storage complications, especially when it comes to fresh groceries and produce. 

6.0 Sales & Marketing Plan

The Brooklyn area of Downtown New York, where the shop will be situated, has a growing Iranian population. People and families from throughout the Middle East (including Turkish, Iranian, and Arabic) also live in the nearby neighbourhoods of Olympic Village and Chinatown. The store’s primary target customer will live within 20 km from the store, but those from outlying communities who come into the city for work may also stop by for groceries on their way to or from work. 

As much as they love their new home in the US, they have a deep love of the food and grocery products from their home countries. And, when they have relatives visiting from back home, they want to show them that New York has some of their favourite foods.

Some of the foods they find challenging to buy in New York include some authentic dried fruits, dates, spices, herbs, teas, and fresh vegetables. Now that the pandemic is nearly over, their disposable income is increasing, and they can afford to get these specialties from the grocery store again. 

Family is a key value for Jolly Groceries’ target customers. They enjoy eating great food with their friends and family. They may also want to introduce Middle Eastern specialty meals and foods to their American friends. 

The customers living in Brooklyn are also craving more local choices for fresh produce, regardless of their ethnicity. The store will cater to that need in the local neighbourhood. 

6.1 Key Channels

While a large portion of Jolly Groceries’ customers will be walk-ins who pass by on the street from the local neighbourhood, the Company will also be engaging in several marketing tactics to attract customers and keep them up-to-date about the business. 

Social media will be a primary channel, and Jolly Groceries will start with a Facebook Business Page and an Instagram account. The primary goal of these channels is to build up a sense of community by sharing valuable information about the store and community. Mr. Wilson will manage these accounts.

Jolly Groceries will also create a Google listing, so the Company appears on Google Maps. The Company will run Google Ad campaigns to target more specific and localized demographics. 

Print flyers and ads will be created and distributed through US Post to local residences in Jolly Groceries’s target neighbourhoods. 

6.2 SWOT Analysis

Have questions looking to get started, 7.0 financial plan, 7.1 income statement .

business plan for mini grocery

7.2 Cash Flow Statement

business plan for mini grocery

7.3 Balance Sheet

business plan for mini grocery

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How to Start a Mini-Grocery Shop

Oct 10, 2021 | Business Ideas | 2 comments

mini grocery shop

Recently, I received several requests for a guide on how to start a mini-grocery shop .  Indeed, opening a mini-grocery shop is profitable, especially if you live in an urban area. Food is a necessity that people cannot do without in their life. Often, we run to a nearby grocery when we’re looking for foodstuffs that we cannot find in a neighbouring supermarket. So you don’t go wrong when you think about opening a mini-grocery store.

At the end of this post, you will, therefore, learn:

  • What a grocery is
  • Planning your mini-grocery shop business
  • The importance of doing market research
  • How to find the best location for your mini-grocery shop
  • Setting up your business
  • The equipment you will need for your grocery shop
  • How to find suppliers
  • How to market your business

What Is a Mini-Grocery Shop?

A  mini-grocery shop  is a small retail store that primarily sells many food products. Modern grocery shops are also resources for other products like kitchen utensils, drinks, cleaning materials and disposable items.

Planning Your Mini-Grocery Shop Business

In modern times, starting a business without a plan is like walking blindly. You cannot know what you need to start. The work of a  business plan  is to guide you. It shows you what your business intends to achieve and how to attain it. It provides you with a sense of direction and helps you to remain focused, organised and confident. So, it’s essential to start your  mini-grocery shop business  with a plan. You will have to spell out the following crucial elements in your business plan.

First, the executive summary:  – an outline of your business’ purpose and goals. It should include a brief description of

  • your products and services
  • a summary of the objectives
  • a description of the market
  • a high-level justification of viability
  • a brief of your business growth potential
  • and an overview of the funding requirements

Secondly, the products you will supply and services to offer.

Thirdly, the nature of your business , i.e. mission statement, short-term/long-term objectives, legal structure, key personnel and professional advisers.

Fourthly , the market analysis , i.e. your target market, market positioning, the number of clients, client response and competition.

Fifthly, your marketing plan , i.e. anticipated demand, marketing methods, attracting clients and public relations.

Sixthly, your operational plan , i.e. location, client support, service plan, distribution method, making a sale, packaging, samples, job responsibilities, insurance.

Seventhly ,  three-year financial projections . They should include profit and loss forecasts, cash flow projections, and balance sheet forecasts, and each of them should possess accompanying explanatory notes.

And lastly,  your financial requirements  like required finance and risks involved.

The Importance of Doing Market Research

mini-grocery store

Mini-Grocery Store

The grocery business industry in Uganda is so aggressive. It’s dominated by both small-scale and big companies as well. Therefore, you must identify an undeserved niche market in your local area which your mini-grocery shop business will serve.

The following ideas will, therefore, help you to identify a viable niche:

First , selling  organic food products .

Secondly , set up a  premade food grocery shop .

Thirdly , starting an  ethnic food grocery  targeting ethnically diverse populations.

Fourthly , establishing a  frozen food grocery .

Lastly , putting up a  vegan food grocery  – only containing plants like fruits, vegetables, grains, nuts, etc.

Location for Your Mini-Grocery

You need to find the appropriate location for your mini-grocery store. The spot you choose must be so visible and accessible. It should be close to a high-traffic walking area with enough parking space in front of your shop. Please read about our post on  business location !

Setting Up Your Business

To set up your business, you will need a business name. We wrote a detailed article on how to select a winning business name. Follow the link for more information:  How to Select a Powerful Business Name for your Startup .

After you have selected your business name, you will have to choose a legal entity for it. In Uganda, you will choose from some of the following business structures:

  • Sole proprietorship  – one person owns and operates it.
  • Partnership – two or more people own it but do not exceed 20 in number. The partnership deed governs it and spells out the rights and obligations of every partner.
  • Private limited company – two or more people own it but do not exceed 100 people. Members’ liability is limited to their shareholding.

You then have to register your name with URSB (Uganda Registration Service Bureau) after selecting the appropriate business entity for your mini-grocery shop. Secondly, you have to obtain a trading license. You get it from KCCA (Kampala Capital City Authority) in Kampala. Thirdly, you have to acquire a tax identification number from URA (Uganda Revenue Authority).

The Equipment You Will Need For Your Grocery Shop

Initially, you will have to invest in some equipment. And the equipment you will need for your mini-grocery shop business will depend on what you intend to sell. The following list has at least some of the items you will think about:

  • Fridges and freezers for perishables.
  • Shelves for display purposes.
  • Carts or baskets for customer shopping purposes.

How to Find Suppliers

It’s essential to find a reliable network of suppliers to deliver the goods to your grocery. In Uganda, you can also consider buying directly from the farmers. It may involve transport costs, but you will, of course, save some money.

How to Market Your Business

Marketing is the backbone of any business. Without it, you cannot get customers to sustain the business. So you have to focus on finding effective marketing strategies for your mini-grocery shop. You must use cost-effective methods with a high return on your investment.

For instance, how you organise the items you sell is so crucial. It’s an indirect way of advertising your business. You should, therefore, take advantage of this free marketing strategy.

We have written several articles with tips on how to market your business. Get time to read the ones relevant to your kind of business. Here is the link to these great articles –  Business Marketing Articles .

Final Thought

As already said above, the grocery business industry is competitive in Uganda. What are the chances that you will succeed in an industry so crowded with both small and big established businesses? It’s, therefore, essential for you to carry out some research. Don’t start the grocery business without doing research. And don’t just copy the way others run their businesses. Remember that the uniqueness of the products and services is a key to your success in the mini-grocery business you will set up.

business plan for mini grocery

Hello! My name is Charles Kiyimba ,   a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of  Goleza Designers Ltd , an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!

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Plot 37/39, William Street, Kampala

Call : +256 – 703 – 779 889

WhatsApp : +256 – 772 – 327373

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Grocery Business Plan

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There will be a market for groceries and other household goods because of the demand, and this can be a very profitable business venture. But opening and running a grocery store need thorough preparation, investigation, and attention to detail.

Are you looking to start writing a business plan for your grocery store? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a grocery store business plan template for you to help in start writing yours.

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Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Grocery Store Business Plan?

Writing a grocery store business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your products and services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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business plan for mini grocery

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the grocery store and the concept behind it: like are you opening a supermarket, small grocery store, mini grocery store, convenience store, or something else?
  • Company structure of your supermarket whether it is a sole proprietorship, LLC, partnership firm, or others.
  • Location of your supermarket and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your grocery store business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your small grocery store business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a grocery store business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the product:

  • Create a list of the services that your grocery store will offer: fresh produce, meat, poultry products, dairy products, turkey, cookies, chocolates, bread, grain, beverages, frozen food, and others.

Emphasize safety and quality:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, technology and equipment:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your grocery store business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the grocery store. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the grocery industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your grocery store business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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This grocery store business plan sample will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our grocery store business plan pdf .

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Frequently asked questions, why do you need a grocery store business plan.

A business plan is an essential tool for anyone looking to start or run a successful supermarket. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your grocery store.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your store.

How to get funding for your grocery store business?

There are several ways to get funding for your grocery store, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your store, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your grocery store business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your grocery store business plan and outline your vision as you have in your mind.

What is the easiest way to write your grocery store business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any grocery store business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Download Grocery Business Plan

Sample Mini Supermarket Business Plan

Do you need help starting a supermarket? If YES, here is a sample supermarket Business Plan.

Buying and selling are what we all do every day directly or indirectly, we either sell a product or sell our service to others just like a day job.

For the purpose of this article, we would, be focusing on how to open a supermarket.

A lot of times, people encounter problems writing their business plans. Our supermarket business plan sample will guide through the process.


According to Oxford dictionary, a supermarket is a large self-service store selling food and other goods. Definitely, it is products that are sold in supermarkets. If you have a passion for selling, i.e retailing other peoples product, then it is better you start up your own supermarket chain.

Supermarket business ideas are very lucrative business opportunities if it is sited in a good location and has the product people living around that locality wants.

Complete Model of the Supermarket Business

Factors to consider before setting up a supermarket:

  • How much capital do I have?
  • Where can I get goods to stock my supermarket?
  • Where would I site my supermarket?
  • How many staffs do I need?
  • How much net profit do I expect daily?
  • What commodities and products would I sell?
  • How would I arrange my shelf?

What machines do I need?

Answers to these questions on opening a big or small supermarket, which would be a prototype for this article is seen below:

How much capital do I need to have to open a supermarket? 

The answer to this depends on your financial ability but it would be better you start up with something that can at least get the supermarket ready and get a little number of goods.

If the supermarket I setup remaining just goods, then you can go to large-scale wholesalers for goods on credit, just ensure you keep to the time frame you agreed on for the payment, he or she would be happy to give you more if you follow the agreement you both have.

Where can I get Goods to stock my Supermarket?

These have been answered above but you can also get a loan from a bank to start up a supermarket, but to do that, you must have a very good mini supermarket business plan you would show to the bank. But these days banks do not give loans without collateral, so if this option is what you are going for, you need to get one.

Where would I site my Supermarket?

This is a very critical question to the success of your supermarket business model. Things to have at the back of your mind before selecting a site;

Closeness to residential areas. Because these people living in these areas are those that would buy from your supermarket.

Availability of another supermarket. Because you don’t want to start with a supermarket and face the competition from an already existing supermarket.

If there is a supermarket stocking general household goods, you might decide to stock more of movies, and little of household good, except you are ready to give either N5 discount from the normal selling price to attract more customers.

Availability of road:  This is very important because if you want customers, your supermarket should be accessible.

How many Staffs do I need to manage a supermarket?

You need to determine the number of staff you need if it is a mini supermarket you might need just one staff for a start but if you want to run a large scale supermarket, you need at least five to ten staff members.  Also, ensure you enlighten your staff on how to handle customers and how to keep account of sales and purchases.

How should do I expect daily as net profit?

This is very important, you set a business goal, for instance, in three months time, I would make a profit of N10,000 naira. You work towards it. What commodities and products would I sell?

This has been talked about before, but in addition, you stock goods that of high demand, you make more sells and more sells implies more profit.

When starting a supermarket business in Nigeria, It is important you have an automated machine for your cashier. But if you have a low capital, you can get a sales book for a start. Also, CCTV cameras are important mostly for large-scale retail supermarkets. Because loss to thieves is the last thing you would want to experience.

Have you been thinking about starting a supermarket business but don’t know how to go about it? A common feature of an average street in any neighborhood has got to be the Supermarket.

Supermarkets play the important roles of being the supplier of last resort as well as fulfilling the need for convenience buying at short notice and even distance.

In times of economic boom or boon, you will discover that Supermarkets have always remained a stable form of investment, especially as it guarantees a steady flow of cash transactions.

Here is a sample business plan for starting a mini retail supermarket.

1. Secure an Accessible Location for the Store Location is one factor that can determine the success or failure of your proposed supermarket business.

Supermarkets are viewed as notable landmarks in the communities that they are situated in. This is because they provide everyday items that people need. You cannot view it in a different light.

In starting your supermarket business, select a location that is easily seen and reached by not only residents in your vicinity but also by people who stay outside your neighborhood.

2. Cultivate a Good Work Relationship with Wholesalers

There is a thin line between succeeding and failing at running a supermarket business. And that line is how you are able to offer discounted products and items to your customers. To achieve this, you will have to be able to buy your wares at discounted prices yourself, in order to make them affordable to your customers.

Depending on the level of interaction, you could receive the goods in trust for payment at a later date or you could make some part payment. Either way, your supermarket business will flourish, once you are able to secure the supply end of the business.

3. Have an Efficient Cash and Stock Inventory System

To successfully run a supermarket business, you will have to institute a robust accounting system for both your inventory flow as well as your daily cash earnings. This is important because a supermarket is usually stocked with numerous items, so you will have to top on with record taking, especially when you have staff under your employ.

In modern times, there is inventory management software you can incorporate into your business. In addition, you can deploy POS machines to enable you to compute your daily cash inflows. An extra precaution that is gaining ground in the Supermarket business is the electronic tagging of your products, which is fed to a central database.

4. Engage Honest and Competent Staff

This point follows from the point 3 above. One of the major hurdles confronting the successful running of supermarkets is the activities of dishonest staff. A solution is to hire individuals that you can obtain recommendations is obtaining referees and guarantors, who will vouch for the integrity of the employee.

They may also be liable to foot any costs incurred by the misdemeanor of the said staff.

5. Sell Yourself

While is it true that a supermarket only stocks products and items for sale, it is also important that you cultivate relationships with your customers. Every so often, you and your staff should wear a smile, ask about the welfare of the customer and their family, accede sometimes to the odd request for a further discount and generally try to connect with everyone on a unique level.

Experience shows that people are much more drawn to the shopping experience more than the item itself. You will also be growing a list of life-long loyal customers.

6. Install Security Systems

As your supermarket business grows, it will be wise to invest in modern security systems and gadgets. Such equipment includes CCTV, smoke detectors, burglary systems amongst others. With CCTV placed around strategic areas like around the product shelves or the cash registry point.

While you want to run an open and friendly supermarket business, you must take into consideration the fact that the society still has rogue elements and you must ensure against that.

7. Insure your Business

To successfully run your supermarket business, you will need to plan for the unforeseen. Such could include a fire outbreak, burglary, destructive behavior during protests, natural disasters or even the death of you, the owner.

Planning for such unexpected events will entail procuring insurance coverage to mitigate such losses. Many insurance firms now offer a deluge of insurance services for traditional and more modern businesses.

A supermarket is an ideal venture to insure because of the daily turnover you generate and the total volume of transactions that are conducted in any given period.

Conclusively, it is important to register your supermarket business with the government before starting up but on the other hand, you might startup and register later, also, the backbone of every business is having a principle.

Principles such as opening your supermarket on time and if possible at the same time every day, it would make your customers know you are available at a particular time every day.

Also, it is important you set goals that improve supermarket business and work towards it, hard work pays. Also, remember to stock products that are needed by your customers.


This sample contains the most important aspects of starting a business. While using this for guidance purposes, you are able to develop your sample business plan for supermarket that will help in the success and growth of your business. Let’s get straight to business!

  • Executive Summary

Mabel Supermarkets Inc. are a chain of stores which will be located in the heart of the ever bustling Manhattan, New York. Our model of supermarkets will be spread around the city of Manhattan to take advantage of the population by taking care of their needs. These stores are licensed and will be well stocked at all times.

We have entered into an agreement with manufacturers and major suppliers that enables us stock goods with attractive profit margins. Stocked goods will consist of mainly of consumables with highly attractive prices well within the reach of all shoppers.

We consider our workforce and clients as our most prized assets. This is because a well motivated workforce will give their best to the provision of excellent services which in turn brings in more clients. We as a business are prepared to invest in making our system one of the most efficient in the retail industry.

  • Our Products and Services

At Mabel Supermarkets Inc. we offer a variety of goods and services. These consumables are the most demanded in the marketplace. They consist of everyday stuff such as groceries, clothing, fruits and vegetables, dairy products, a cold store, beverages, beauty products, healthcare products and a pharmacy.

Only reputable manufacturers and suppliers will be used. Feasibility studies conducted by us have identified these partners. We have entered into talks with them a have secured supply approvals at highly competitive prices.

  • Vision Statement

We understand that the retail industry is very competitive. We are not coming in to just make the numbers. We seek to establish a supermarket brand that will soon become a household name not only in Manhattan but the United States within a few years.

  • Mission Statement

At Mabel Supermarkets Inc. we are establishing a model of retail business that caters for the needs of shoppers. “Needs” as used here refers to providing true value for money expended. As the “shopper’s friend,” we will be working with partners and manufacturers that offer both value and quality.

  • Business Structure

Our business structure is centered on competence and experience. Therefore we will be recruiting qualified hands that fit these descriptions. The business will have the following positions to be filled; The Chief Executive Officer (CEO), Store Managers (for the different stores), Human Resource Managers, Cashiers and Accountants, Customer Care Executives, and Cleaners.

These personnel have a variety of roles to perform. In the course of the business, the need to structurally adjust and reshuffle may arise. This will be targeted at increased productivity. Also, there will be a need for increased manpower as the business grows.

  • SWOT Analysis

To make real impact in the retail industry, we understand the need to test our business model with realities on ground. Therefore we have conducted a Strength, Weakness, Opportunities and Threats assessment. Our findings are as follows;

Our location, staff experience and professionalism and quality of services are some of our strong points. These also include other value added services such as the provision of excellent deals. These qualities make our business one of the most attractive and promising in the retail industry.

We have identified our weakness as a new business. This is in the area of financial capacity. There are retail giants who are much bigger and stronger financially. This poses a problem to our business as they can offer goods at much lower prices and still be profitable.

  • Opportunities

We are taking advantage of our location to maximize our profits. Our location offers a whole lot of opportunities in terms of potential client patronage. We are exploiting this to ensure that we convert this opportunity to real gains.

Threats are common in the life of a business. At Mabel Supermarkets Inc. we have identified economic recession as one of the main threats to our business. During such times, people are left with little or no disposable incomes which directly affect their shopping behavior.

  • Market Trends

The retail industry has witnessed a huge revolution over the years. Technology has played a huge part in this. This is because people can now shop from the comfort of their homes once connected to the internet. Although this is the case, physical shopping is still preferred by a large percentage of shoppers. This means that there is a huge market to serve with our model of business.

However we are not resting on our oars as a business to key into the use of the internet. We plan to eventually introduce online shopping within 5 years from the commencement of business operations.

  • Sales Projection

Feasibility studies conducted by our experts have revealed the huge profit potentials available to us. This forecasts spanned a 3-year period using available data within the industry. It reveals the following;

  • First Financial Year $500,000.00
  • Second Financial Year $1,100,000.00
  • Third Financial Year $2,300,000.00
  • Competitive Advantage

The retail industry is one that thrives on innovation geared towards customer satisfaction. To be relevant in the industry, we need to innovate.

Our greatest advantage lies in the experience of our workforce who have been participants in the industry for a significant amount of time. Their experiences and expertise is brought to bear on the efficient running of our supermarket.

To provide the best services, the workforce will need to be well motivated. We are providing a great working environment that encourages employee growth and development.

  • Marketing Strategy

We will be adopting a wide range of marketing strategies to ensure that our business is very visible. This will include the use of virtual platforms made possible by the internet. They consist of a comprehensive website which is easy to navigate, social media channels, print and electronic media, word of mouth marketing  as well as road shows to promote our business.

This supermarket business plan sample contains the most important parts that any business plan should have. You can easily develop your own by following the general sequence. It is important that you do not rush this process.

This is because a shabbily written supermarket plan will result in a poorly organized and run supermarket business.

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A Guide to Building Your Own Mini Grocery Store From The Ground Up

business plan for mini grocery

In the Philippines, a mini grocery store is a small, neighborhood convenience shop. These shops are renowned for carrying a variety of products, including household supplies, food, beverages, and other essentials.

For people who want to launch their own business ideas with no investm ent and risk, opening a mini grocery store can be a successful business option. So, if that's what you're looking for, you've come to the perfect place!

In this blog, we'll provide you a detailed how-to on opening your own mini grocery shop, outlining the important elements you should think about, the actions you need to take, and the typical difficulties you might encounter.

Whether you're an experienced business owner or just getting your feet wet, the advice and encouragement in this article will help you open and run a successful grocery shop. Let's get to work and make that grocery business a reality!

Why Start a Mini Grocery Store?

For a number of reasons, little grocery stores are a preferred business model in the Philippines.

  • Compared to other businesses, opening a micro grocery shop requires a comparatively cheap initial investment. Starting small and expanding your business over time as you make more money is an option.
  • A mini grocery store's cheap operational expenses make it a profitable business model.
  • Customers find little grocery stores to be very convenient because they are readily available and provide a variety of products that meet the essential needs of the neighborhood.

Important Things to Think About Before Opening a Mini Grocery Store

  • To ensure the success of your mini grocery business, you must take into account a number of important factors. These consist of:
  • Location : Your mini grocery store's location is essential to its success. Select a location that is close to your target audience and is close to a lot of other businesses. Take into account elements including the neighborhood's demographics, the level of competition, and the likelihood of foot traffic.
  • Inventory : You should carefully choose your mini grocery store's inventory to fulfill the needs of your target clientele. Choose your inventory based on the demand in your area for specific products. Additionally, it's critical to keep a healthy supply of your best-selling items on hand and to constantly rotate your stock to keep it new.
  • Marketing : Your mini grocery store's success depends on marketing. To draw clients and market your company, think about utilizing a variety of marketing techniques like leaflets, posters, and word-of-mouth advertising. Social media channels can also be used to spread the word about your store and reach a larger audience.
  • Legal needs: It's crucial to make sure you have taken care of all the legal procedures before opening a mini grocery shop. This entails registering your firm, receiving all required licenses and permissions, and abiding by all relevant rules and laws.
  • Location: Your mini grocery store's location is essential to its success. Select a location that is close to your target audience and is close to a lot of other businesses. Take into account elements including the neighborhood's demographics, the level of competition, and the likelihood of foot traffic.
  • Inventory: You should carefully choose your mini grocery store's inventory to fulfill the needs of your target clientele. Choose your inventory based on the demand in your area for specific products. Additionally, it's critical to keep a healthy supply of your best-selling items on hand and to constantly rotate your stock to keep it new.
  • Marketing: Your mini grocery store's success depends on marketing. To draw clients and market your company, think about utilizing a variety of marketing techniques like leaflets, posters, and word-of-mouth advertising. Social media channels can also be used to spread the word about your store and reach a larger audience.

Steps for Opening a Mini Grocery Store

Here are the 9-step plan on starting your own mini grocery store from the ground up:

  • Careful planning and preparation are necessary before opening a mini grocery shop. The steps you must follow in order to open your own mini grocery shop are as follows:
  • Find out whether there is a market for a mini grocery store in your area by conducting market research. Take into account elements including the neighborhood's demographics, the level of competition, and the likelihood of foot traffic.
  • The next step is to write a business plan after you've finished your market research. An outline of your company's objectives, strategies, and plans for accomplishing them can be found in a business plan. Your organization's mission statement, target market, product offers, marketing plans, and financial predictions should all be included in your business plan. Before opening your mini grocery store, it's crucial to have a sound business plan in place as it will direct you through the start-up process and offer a path to success.
  • Choose a location for your mini grocery store. Decide on a place that is close to your target audience and is in a busy neighborhood. Take into account elements including the neighborhood's demographics, the level of competition, and the likelihood of foot traffic.
  • Obtain the essential permits and licenses. Acquire the relevant permits and licenses needed to open a mini grocery shop. This includes opening a business account and obtaining a business license.
  • Securing Funding: Since opening a mini grocery store will probably demand some capital, it's critical to do so before getting started. As prospective sources of funding, take into account your own funds, business loans, or crowdsourcing. Roughly, you may need between PHP 200,000 to PHP 500,000 or more, including the cost of rent, utilities, inventory, equipment, and other expenses. Additionally, it's a smart idea to have a backup plan in place in case your company's earnings fall short of what you need to pay your bills. 
  • Select Your Product Offerings. Determine the goods and services you wish to provide in your mini grocery store based on your market research. Take into account the level of demand for each product as well as the price at which you can turn a profit. Remember to account for the cost of goods as well as additional costs like rent, utilities, and marketing. It's crucial to have a healthy balance of high-margin and low-margin products since doing so will help you maintain a consistent flow of income.
  • Establish Your Store. Now that you have finance in place and decided which products to sell, it is time to establish your mini grocery shop. Pick a layout that is both functional and appealing, and spend money on fixtures and displays of the highest caliber. As it will enable you to handle your store more skillfully and give you more support, you might also want to think about hiring staff.
  • Launch Your Business. After getting your mini grocery store ready to go, it's time to start your company. To draw people, promote your store in the neighborhood and provide specials and discounts. To reach a larger audience, think about utilizing social media and other digital marketing techniques.

As soon as your mini grocery store is operational, it is crucial to frequently assess how it is doing and make any necessary improvements. Keep track of your revenue and costs, and assess your product lineup to see which ones are doing well and which ones require revision. Keep in touch with your clients and pay attention to their input because doing so will aid in your decision-making regarding your company.

Start Your Own Mini Grocery Store Now

A mini grocery store may be a fantastic opportunity for prospective Filipino business owners. You can raise your chances of success by doing market research, developing a business strategy, selecting a location, obtaining money, selecting your product offers, setting up your store, launching your business, and routinely monitoring and adjusting your business.

Keep in mind that staying focused, being adaptable, and being open to criticism and new ideas can help you achieve in the long run. You may build a strong and prosperous business out of your mini grocery store with perseverance and hard work.

Make your Negosyo Idea Possible With SariSuki

Did you know that you can start all these with SariSuki? The good part is you do not have to have a lot of money to put out there when you sign up as one of our 8,000-strong community leaders in the Philippines. Here at SariSuki, we are committed to helping each and every Juan to establish their own business and earn for themselves. 

Have your own digital grocery store with SariSuki now. Download the app and start earni ng P50,000 at the comforts of your home. 

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Frequently Asked Questions

How much capital do you need to start a mini grocery store in the philippines.

The amount of capital required to start your own home business with a mini grocery store in the Philippines will vary depending on the size of the store, the location, and the type of products to be sold. However, a rough estimate is that you may need between PHP 200,000 to PHP 500,000 or more, including the cost of rent, utilities, inventory, equipment, and other expenses. However, with SariSuki , you can lower this cost to zero by just downloading the SariSuki app and signing up as a Community Leader in your area.

What are some common challenges faced by mini grocery store owners in the Philippines?

  • Some of the common challenges faced by mini grocery store owners in the Philippines include:
  • Competition from larger grocery stores and supermarkets
  • High operating costs, including rent, utilities, and employee salaries
  • Managing inventory and stock control
  • Maintaining a steady supply of fresh produce and other perishable items
  • Finding and retaining reliable suppliers
  • Attracting and retaining customers in a highly competitive market

What are the most popular items sold in mini grocery stores in the Philippines?

The most popular items sold in mini grocery stores in the Philippines include:

  • Fresh produce, such as fruits and vegetables
  • Rice, flour, and other staple foods
  • Beverages, including soft drinks and juices
  • Snacks and instant noodles
  • Personal care and household items, such as soap and cleaning supplies
  • Convenience foods, such as pre-packaged meals and frozen goods.

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Supermarket Business Plan

MAR.17, 2023

business plan for mini grocery

1. Supermarket Business Plan Template and Sample

This business plan to open a supermarket will help you create a comprehensive business plan for your supermarket. This plan will help you outline your marketing strategy, financial projections, operations, and personnel plans.

Your marketing strategy should include a detailed description of your target market and the methods you plan to use to reach and retain customers. Your financial projections should include a detailed breakdown of your projected expenses, net income, and cash flow. Your operations plan should outline your strategies for stocking the store, implementing customer service and loyalty programs, and managing the store’s day-to-day operations.

The plan can be used as a Farmers Market Business Plan or for any other business.

2. Executive Summary

Business overview.

Bella Supermarket is a full-service grocery store that offers a variety of fresh and organic products to the local community. The grocery supermarket store will provide a wide selection of grocery items, fresh produce, dairy, frozen items, and specialty items. Bella Supermarket will also offer an online ordering and delivery service for customers who prefer to shop from the comfort of their homes.

The store will feature a full-service deli and bakery and a prepared foods section with a variety of ready-to-eat meals like a Wholesaling Business Plan . Bella Supermarket will also feature a section dedicated to natural and organic products to meet the growing demand for healthier food options.

Bella Supermarket will be located in a highly visible location with ample parking and easy access from the highway. The store will be open seven days a week and offer competitive prices to attract customers. Bella Supermarket will also offer a loyalty program to reward frequent shoppers.

Bella Supermarket will focus on providing excellent customer service and a friendly shopping environment. The store will be staffed with knowledgeable employees who can help customers find their desired products. The store will also have an in-house nutritionist who can provide advice and guidance on healthy eating.

Bella Supermarket is committed to giving back to the community and will actively participate in local events and organizations. The store will also make an effort to source local products whenever possible.

Introducing Bella Supermarket, a full-service grocery store specializing in fresh, healthy, and affordable food products. Our selection of products includes

  • Dairy products
  • Frozen foods
  • Fruits and vegetables
  • Snacks and beverages
  • Household and health care items
  • Organic and natural foods
  • Prepared meals
  • Bakery products
  • Non-food items (cleaning supplies, pet supplies, etc.)

Customer Focus

Our main customer focus is the families in our local area who are looking for an alternative to traditional grocery stores. In the Retail Discount Store Business , we will provide fresh, organic, and locally sourced produce, ethically sourced meats, and a wide selection of specialty items that cater to our target customer base. We will also provide a welcoming and comfortable shopping experience, with friendly customer service and knowledgeable staff, to ensure that customers have a pleasant and enjoyable shopping experience.

Management Team

Our management team consists of experienced professionals in the retail supermarket industry with expertise in marketing, finance, operations, and customer service. Our team is committed to delivering a superior customer experience and will ensure that our store is well-stocked, clean, and inviting. Our team will also work closely with local farmers and suppliers to ensure that our store has the freshest and highest quality produce, meats, and specialty items available.

Success Factors

We will be successful if we can build a loyal customer base by providing an exceptional shopping experience, offering quality products at competitive prices, and providing excellent customer service. Similar to the Old Style Corner Store Business Plan , we will also need to ensure that we stay up to date with industry trends and changes and remain competitive within the local market. Additionally, we will need to build strong relationships with our neighborhood supermarkets, local farmers, and suppliers to ensure that our store has the best selection of fresh and organic produce and meats, as well as specialty items.

business plan for mini grocery

Financial Highlights

The financial highlights of this supermarket’s business plan provide an overview of the expected financial performance of this supermarket. The plan projects a net income of $1.1 million for the first year, with a projected growth rate of 10% for the following years. The plan also projects a gross margin of 30% and a net profit margin of 5%. Additionally, the plan estimates total operating expenses of $750,000 for the first year.

  • Net Income: $1.1 million (first year) with a 10% growth rate for subsequent years
  • Gross Margin: 30%
  • Net Profit Margin: 5%
  • Operating Expenses: $750,000 (first year)

Supermarket Business Plan - Proforma Financial Projections

3. Company Overview

Who is bella supermarket.

Bella Supermarket is a family-owned and operated grocery store in the Texas area. Our goal is to provide the local community with a convenient and affordable shopping experience. We are committed to providing quality products and excellent customer service.

Our store will provide a variety of products, including fresh produce, meat and poultry, dairy, frozen foods, canned goods, health and beauty products, and other grocery items. We also plan to offer a variety of specialty items, such as organic and natural foods, gourmet cheeses, and international items. We will also offer a wide selection of prepared foods, such as sandwiches, salads, and prepared meals.

At Bella Supermarket, we are dedicated to providing a pleasant shopping experience. Our friendly and knowledgeable staff will be available to assist customers with their shopping needs. We will also offer delivery services for those customers who are unable to shop in person.

We will strive to offer competitive pricing on all of our products. We will also work closely with local farmers and producers to ensure that our customers are receiving the freshest and highest-quality products available.

At Bella Supermarket, we value our customers and will strive to provide a pleasant shopping experience. We look forward to serving the Texas community and participating actively in the local economy.

Bella Supermarket History

Bella Supermarket has been a family-owned and operated business since its inception in 1989. The founders, Jack and Maria Bello, opened the original store in San Antonio, Texas. Since then, Bella Supermarket has expanded to over twenty stores throughout Texas.

The mission of Bella Supermarket is to provide a convenient and affordable shopping experience with excellent customer service. Bella Supermarket has invested in modern technology, such as self-checkout kiosks, online ordering, and digital payment systems to achieve this. They also offer weekly specials and discounts to help shoppers save money.

Bella Supermarket strives to be an active community member, reaching out to local schools and charities. They host weekly events such as kids’ cooking classes and nutrition seminars to educate customers about healthy eating habits.

Bella Supermarket has also taken steps towards environmental sustainability by reducing its plastic bag usage and utilizing energy-efficient lighting systems. In addition, the company works with local farmers and businesses to provide fresh and organic produce.

Bella Supermarket is a great place to shop for value-conscious shoppers who want quality groceries at a great price. Their commitment to customer service and environmental sustainability makes them an ideal business partner for any community. With its state-of-the-art technology, extensive selection, and commitment to quality, Bella Supermarket should be the go-to choice for any grocery needs.

4. Industry Analysis

Supermarkets are an integral part of the retail industry in the United States. Supermarkets offer customers a wide selection of grocery and other products, including fresh produce, dairy, frozen foods, health and beauty products, household items, and more. The supermarket industry has seen steady growth over the past five years and is projected to grow at a rate of 3.5% per year over the next five years. This growth is driven primarily by an increase in the number of households, as well as an increase in disposable income.

Texas is the second-largest state in the US, with a population of 29.7 million. Dallas, Houston, and San Antonio are the three largest cities in the state. Dallas has the highest concentration of supermarkets in the state, with over 5,000 locations. Houston and San Antonio have over 3,000 and 2,000 supermarkets, respectively. The majority of supermarkets in Texas are independently owned and operated, though a few are part of large chains.

The supermarket industry is highly competitive, with large chains such as Kroger, Walmart, Safeway, and more vying for shoppers’ business. To remain competitive, supermarkets must offer various products at competitive prices. The industry is also highly regulated, with food safety standards, zoning regulations, and other restrictions that must be followed to remain in business.

The supermarket industry is highly fragmented, with large chains such as Kroger, Walmart, and Safeway accounting for the majority of the market share. Smaller regional chains, as well as independently owned and operated supermarkets, make up the rest of the market. The industry is highly competitive, and supermarkets must offer various products, competitive prices, and excellent customer service to remain competitive.

5. Customer Analysis

Demographic profile of target market.

To effectively market and develop a successful business plan for a supermarket in Texas, it is important to understand the customer base. Texas has an estimated population of 29.7 million people and is the second-largest state in the US. The state has an extremely diverse population, with a mix of rural and urban areas and many immigrants from Mexico and other countries.

The state is divided into four major regions: East Texas, Central Texas, North Texas, and South Texas. Each region has different characteristics, such as economic, political, and cultural. Understanding the different regions and their differences can help create a better business plan and marketing strategy.

The majority of the population in Texas is made up of White non-Hispanic individuals at 44%, followed closely by Hispanic individuals at 39%. African-Americans and Asian Americans make up around 14% and 3% of the population, respectively. The population’s median age is 33.7, with the largest age group being 25 to 34-year-olds, who make up 22% of the population. The median household income is $58,000, and the poverty rate is 16%.

Customer Segmentation

To effectively target the right customer base for a supermarket in Texas, it is important to segment the customer base into different demographic groups. The segments could include:

Young Families – This segment includes families with children under the age of 18. These families are typically looking for affordable, fresh food options and convenience.

Millennials – This segment includes individuals between the ages of 18 and 34. They are looking for convenience and healthy food options and are more price-conscious.

Seniors – This segment includes individuals over the age of 65. They are typically looking for convenience, fresh food options, and value.

6. Competitive Analysis

The supermarket business is a highly competitive industry, with numerous large operators vying for market share. This business plan section examines the current competitive landscape and identifies the strengths and weaknesses of both direct and indirect competitors.

Direct and Indirect Competitors

Direct Competitors

Supermarkets in the local area are direct competitors in the supermarket business. Walmart, Kroger, Safeway, Target, and other regional grocery store chains fall into this category. In addition to grocery items, prepared foods, household items, and other convenience items, these competitors offer similar products and services. These competitors also offer competitive pricing and may also offer discounts and other promotions to attract customers.

  • Well-established relationships with suppliers, allowing them to offer competitive prices.
  • Brand recognition and loyalty among customers.
  • Expertise in the industry and a wide selection of products.


  • High overhead costs associated with operating multiple stores.
  • Limited marketing budgets, leading to inadequate customer awareness.
  • Lack of flexibility in responding to changes in the market.

Indirect Competitors

The indirect competitors in the supermarket business are non-traditional grocery stores. These include convenience, discount, drug, and online grocery stores. These competitors offer similar products and services but may not offer the same level of convenience, selection, and pricing as a traditional supermarket. These competitors may also offer additional services such as pharmacy, banking, and other services. Additionally, these competitors may offer discounts and other promotions, such as loyalty programs and discounts for frequent shoppers.

  • Lower overhead costs associated with limited store locations.
  • Ability to offer competitive prices due to lower overhead costs.
  • Innovation and flexibility in responding to changing market trends.
  • Limited brand recognition and customer loyalty.
  • Lack of expertise in certain areas of the business.
  • Inadequate marketing budgets, leading to limited customer awareness.

Competitive Advantage

Supermarkets have several competitive advantages over their competitors. Supermarkets offer a wide selection of items and competitive pricing. They also offer convenience to their customers, as they are often located close to the customer’s home. Supermarkets also have the ability to offer loyalty programs and special promotions to their customers. Additionally, supermarkets often have well-trained staff to help customers find the necessary items. Finally, supermarkets can often provide customers with a more personalized shopping experience.

7. Marketing Plan

Excellent work.

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The marketing plan for starting the supermarket business will focus on targeting customers in our local area. We will use traditional and digital marketing methods to reach our target market.

Traditional marketing methods will include print and broadcast advertising, direct mail campaigns, and promotional events. Our print and broadcast campaigns will focus on highlighting the unique features and benefits of our supermarket, such as our wide selection of fresh produce, organic and gluten-free options, and competitive prices. Our direct mail campaigns will target local households and offer special discounts and promotions. Finally, we will host promotional events at local parks and other public spaces to attract new customers and help build brand awareness.

Our digital marketing plan will use social media platforms, our website, and search engine optimization (SEO) to reach our target audience. Our social supermarket campaigns will highlight our products and services while engaging our followers with interesting content related to food and nutrition. Our online supermarket business plan’s website will feature our products, services, and promotions and allow customers to order online. Finally, our SEO efforts will optimize our website for local search terms, such as “supermarket near me,” to ensure we are visible in local search results.

Our direct competitors will be other local supermarkets offering similar products and services. These competitors will likely have similar price points, promotions, and customer service.

Our indirect competitors will be other retailers that offer some of the same products and services as our supermarket, such as convenience stores, health food stores, and online grocery delivery services. These competitors may offer some of the same products as us at lower prices or may offer convenience and other services we cannot.

Promotions Strategy

The business will utilize various promotional tactics to create awareness and draw customers to the store. The primary tactics will include:

  • Social media: The business will use social media platforms like Facebook, Twitter, Instagram, and YouTube to reach potential customers. The business can create brand awareness by posting engaging and informative content about the business, products, and services.
  • Email marketing: The business will create an email database of customers and send them weekly emails to inform them of new products, promotions, and offers.
  • Advertising: The business will advertise in local newspapers and radio stations to create awareness and draw customers to the store.
  • Promotional events: The business will host promotional events such as cooking demonstrations and tastings to draw customers to the store.
  • Loyalty program: The business will implement a loyalty program to reward customers for their loyalty and encourage repeat purchases.

Our pricing strategy will focus on providing competitive prices that reflect the quality of our products and services. We will also focus on providing value to our customers by offering discounts and other promotions. We will monitor our competitors’ prices to ensure our prices remain competitive.

8. Operations Plan

Operation functions.

  • Store Management: This will include the day-to-day operations of the store, such as stocking shelves, managing customer service, and overseeing cash register transactions.
  • Inventory Management: This will involve managing orders, tracking stock levels, and replenishing items as needed.
  • Financial Management: This will include creating and managing budgets, tracking expenses, and creating financial reports.
  • Marketing: This will involve creating and executing marketing plans, developing promotional campaigns, and analyzing customer data.
  • Human Resources: This will involve recruiting, hiring, and training new staff; managing employee payroll; and ensuring compliance with labor laws.

5/15/202X – Develop Business Plan

5/22/202X – Research Potential Locations

6/1/202X – Secure Financing

6/8/202X – Hire Staff

6/15/202X Order Supplies

6/22/202X – Set Up Shop

7/1/202X – Promote Business

7/8/202X – Launch Grand Opening

7/15/202X – Monitor Performance

7/22/202X – Adjust Strategies

9. Management Team

The chief executive officer (CEO) will lead the business strategy, create the vision, and oversee the day-to-day operations. The CEO will be responsible for making sure that the business meets its objectives and meets customer satisfaction.

Company Staff

Company staff should include a team of experienced and knowledgeable personnel in order to ensure that the business runs smoothly and efficiently. This team should include

  • Manager/Operations
  • Assistant manager
  • Store clerks
  • Receptionist
  • Security Personnel

10. Financial Plan

We are seeking funding of $2 million to cover the costs of setting up and running our supermarket business. This funding will cover the supermarket’s startup and operational costs.

Key Revenue & Costs

Key Revenue

The main source of revenue for the mini supermarket business plan is sales of grocery items and other related products, such as prepared foods, beverages, and other convenience items. Sales of prepared foods and beverages are expected to account for approximately 40% of total revenue, while grocery items will make up the remaining 60%.

The key costs associated with the Supermarket Business Plan include the following:

  • Personnel costs (including wages, benefits, and taxes): 25%
  • Rent, utilities, and other overhead costs: Approximately 10%
  • Cost of goods (including food, beverages, and other products): 50%
  • Marketing and advertising costs: 5%
  • Miscellaneous costs (including insurance, maintenance, and licensing fees): 10%

Funding Requirements and Use of Funds

Funding Requirements

  • Working capital – $200,000
  • Expansion capital – $3 million
  • Total Funding Requirements – $3.2 million

Use of Funds

  • Construction – $1.5 million
  • Equipment and Supplies – $700,000
  • Inventory – $500,000
  • Pre-opening Expenses – $200,000
  • Working Capital – $200,000

Key Assumptions

These assumptions are essential for obtaining the company loan and estimating income and costs for the financials.

The supermarket will generate $1,200,000 in annual revenue.

The supermarket will have an average gross margin of 25%.

The supermarket will have an average markup of 25%.

The supermarket will employ 15 full-time employees.

The supermarket will have a start-up cost of $500,000.

The supermarket will have a monthly income of $100,000.

The supermarket will have an average inventory turnover of 8.

The supermarket will offer a variety of products and services.

The supermarket will have a customer base of 500 people.

The supermarket will have an average customer satisfaction rating of 8/10.

Financial Projections

All tables in PDF

  • What is a supermarket business plan? A supermarket business plan is a document that outlines the strategy and goals of a supermarket business. It includes the goals and objectives, market analysis, marketing strategies, financial projections, organizational structure, and other important details. The plan should be comprehensive and provide an overall picture of the business, its operations, and its potential for success.
  • What are the main types of supermarkets? Supermarkets are an important part of modern life, providing convenience and variety for shoppers. Several types of supermarkets are available today, each offering different services and products. The most common type of supermarket is the traditional grocery store, which offers many food items, including fresh produce and packaged goods. These stores also often have a selection of household and personal care items and health and beauty products. Another popular type of supermarket is the discount store, which offers various products at discounted prices. These stores typically have a smaller selection than traditional grocery stores but can be a great option for shoppers looking for bargains. Organic supermarkets are also growing in popularity, offering a selection of organic and natural foods. These stores often provide product information and have knowledgeable staff to help customers make informed decisions.
  • What are the main sources of revenues and expenses for a supermarket? The main sources of revenue for a supermarket include the sales of food, beverages, and other merchandise, as well as services such as deli counters and bakery items. Expenses for a supermarket include the costs of purchasing inventory, labor, rent, utilities, marketing, and other overhead. Additionally, supermarkets must account for the costs of managing their supply chain, such as shipping and warehousing products.
  • How do you get funding for your supermarket business plan? There are several ways to secure funding for a supermarket business plan. One of the most common methods is to seek out investors who are willing to provide capital. This can include both individuals and companies. It is important to clearly outline the potential return on investment for potential investors to attract their interest. Additionally, obtaining funding through loans from banks or other financial institutions may be possible. It is important to have a well-crafted business plan that demonstrates a viable path to profitability. Finally, government grants may be available in some cases, and they should be explored as a potential funding source.

Download Supermarket Business Plan in PDF

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Grocery Store Business Plan Template [Updated 2024]


Grocery Store Business Plan Template

If you want to start a Grocery Store or Supermarket business or expand your current Grocery Store business, you need a business plan.

The following Grocery Store business plan template can be used to create a grocery store business plan, supermarket business plan, or a small grocery store business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Grocery Store business plan:

Grocery Store Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free grocery store business plan template. You can also click here to get our small grocery store business plan pdf .

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grocery store business plan template

  • Business Plans Handbook
  • Business Plans - Volume 09
  • Grocery Store Business Plan

Grocery Store

Grocery Store 284


3816 South Johnson Street Springfield, Missouri 65802

This business plan is prepared to obtain joint financing in the amount of $2,746,000, to begin work on site preparation and modifications, purchase equipment, and to cover expenses in the first year of operations. We are seeking joint financing from our local Economic Development Fund.


Company summary, market analysis summary, strategy & implementation summary, management summary, financial plan.

Viking Grocery Stores–Springfield, will be located in the old Lloyd building, located at 3816 South Johnson Street, in the heart of Springfield, Missouri. This business plan is prepared to obtain joint financing in the amount of $2,746,000, to begin work on site preparation and modifications, purchase equipment, and to cover expenses in the first year of operations. We are seeking joint financing from our local Economic Development Fund.

Viking Stores–Springfield, will be incorporated initially as a corporation. This will shield the owners and all other investors from issues of personal liability. The investors will be treated as shareholders and therefore will not be liable for more than their personal investment. Owner Jones Stewart will contribute $70,000 ($20,000 in sweat equity and $50,000 in cash) towards this business venture.

The financing, in addition to the capital contributions from the owner and shareholders, will allow our store to successfully open and maintain operations through the year. A large initial capital investment will allow our store to provide its customers with a fully featured grocery store. A unique, upscale, and innovative environment is required to provide the customer with an atmosphere that will inspire continued use. The successful operation of year one will provide our store with customers that will allow it to be self-sufficient in year two.

The Viking Store concept, as shown in our plan, has an excellent profitability level and growth rate. Our competitive edge, along with new retail techniques and technology, puts our store in the forefront of the retailing of perishable and nonperishable consumer goods. We are living in an age where unique grocery store environments are in great demand. Our store will differ from the traditional grocery store because of our added personal touch.

As a leading wholesale distributor, our commitment is to provide quality products and services in a cost-effective manner, enabling Viking retailers to excel in serving their customers. If you're interested in being supplied by Viking Stores, Inc., the initial, minimum objectives are:

  • A clean environment in which to shop
  • A safe place to shop
  • Great, friendly service
  • Our shop will be good neighbors and will be involved in the community
  • Our store will be at least 25,000 square feet
  • Store will have minimum weekly retail sales of $75,000 which is equivalent to approximately $35,000 of purchases weekly at the wholesale level
  • Generate capital by leasing remaining space to two other business tenants

Our most fundamental philosophy is the concern for people. This strong belief in people is the determining factor that motivates our operations in developing our relationship with our employees and customers.

We believe that our responsibility for customer satisfaction is not focused solely on the sale of a product, but rather is the total relationship a customer experiences when interacting with our organization. We believe in honesty and truth in all transactions and in providing products of the highest quality and at fair prices. We should do everything possible to provide outstanding service in marketing the products we sell.

Our philosophy of concern for people gives our Viking Store the drive to be a good corporate citizen. We believe we have a responsibility to be a good neighbor in maintaining our property in first-class condition and by making the appearance of our plant, facilities, equipment, and grounds as attractive as possible, making them an asset to the communities that support our company.

We at Viking Store of Springfield, are committed to bringing you the best all-around shopping experience. Our nice pledge campaign includes an intense training session for all of our employees, and a firm understanding and commitment to deliver these pledge points at the Viking Store in Springfield, Missouri.

Advantage of Selling Viking Brands

  • Viking Stores' commitment to quality over the years has strengthened the integrity of the Viking brand. Most private labels can't hold a candle to the quality of Viking products.
  • Viking Stores, Inc., regularly evaluates and audits the Viking product mix to keep variety consistent with consumer wants and needs.
  • An extensive line of over 2,000 Viking products can be sold throughout your store— from the produce department to the health and beauty care aisle.
  • An overwhelming acceptance of products bearing the Viking name has made this brand one of the top sellers in the Midwest. An established loyalty among customers keeps them buying Viking brands.
  • Offers customers a double-your-money-back guarantee which encourages them to buy with confidence.
  • Allows the retail store to be part of a community contribution program. This program also promotes loyalty for Viking brand products.

Viking Grocery Stores–Springfield will be part of Viking Stores, Inc., a premier regional grocery/drugstore retailer and wholesale distributor based in Kansas City, Missouri. As a result of five acquisitions since 1999, Viking Stores, Inc., now owns and operates 113 supermarkets and 21 drugstores throughout Missouri and Illinois.

Viking Stores, Inc., also distributes more than 40,000 private label and national brand products to more than 325 independently owned grocery stores in Missouri, Illinois, and Arkansas and serves as wholesale distributor to 8,700 convenience stores in nine states throughout the Midwest.

Company History

At the end of 1917, a group of independent grocers discussed forming a cooperative to create buying power for group members. In early 1918, 27 members incorporated the Kansas City Grocery Company, a name it kept until 1954 when the company became Viking Stores, Inc., In 1959, the company produced its first private-label Viking brand product—coffee.

Although the company changed its cooperative status to "for profit status" in the early 1970s, the publicly held company did not become publicly traded on the NASDAQ until August 2000 following Viking Stores' merger with Morgan Food Town in St. Louis, Missouri. For the fiscal year ending March 25, 2000, Viking Stores and Morgan Food Town had combined revenues of $3.8 billion, $1.2 billion of which was retail grocery sales.

Company Ownership

The Viking Store–Springfield will be a corporation. Currently it will be owned and operated by Jones Stewart and his investors.

We have located the ideal location for our operation. Our store will be located at 3816 South Johnson Street, Springfield, Missouri.

This site will contribute to our success due to being formally used as a grocery store.

Also a real estate company, Viking Stores' Market Space Corporation is in business to offer buildings and properties for sale or lease. Their buildings can be converted to meet various business needs and offer prime locations and ample parking. Throughout Missouri, Arkansas, and Illinois, they have existing improved properties as well as outparcels and land for sale. Market Space Corporation can provide demographic information on their locations to expedite any purchase transactions. Leasing is also an option. Both stand-alone buildings and tenant space within buildings where others businesses operate can be leased. Examples would include strip malls housing such operations as dry cleaners, video stores, hair salons, pizza shops, etc.

Hours of Operation

Store hours will be 7 days a week from 10:00 A.M. until 10:00 P.M. Checks and all major credit cards will be accepted. A food stamp policy along with other policies will be in place.

Start-up Summary

Start-up costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The start-up chart shows the distribution of financing.

Start-up Plan

Grocery Store

The store will sell over 40,000 private label and national brand products to the community.

By household size, grocery spending ranges from an average of $51 per week in one-person households to $130 per week in households of five or more. Per-person spending is inversely correlated with household size: per-person weekly expenditures are only $23 in households with five or more members but $35 in one-person homes, according to the the Food Marketing Institute.

To make our advertising and printing dollars work their smartest, we need a team that will work its hardest. The Viking Creative Services Department is ready to meet those needs by providing everything from concepts and design to printing and signage. They are experts in the process of creating and printing advertising, brochures, newsletters, business forms, stationery/business cards, P.O.S. materials, screen-printed clothing/merchandise, and weekly 4-color grocery insert mailers/circulars. Whether we need a bag stuffer, a new logo, billboard advertising, radio spots, TV commercials, or a video, their creative and professional team of associates and state-of-the-art printing equipment offer customers high-quality products in a timely and efficient manner.

Market Segmentation

Seventy-three percent of our shoppers are female head of the households, 11 percent are male head of the households, 15 percent are both and 1 percent are other. Household Income: Average weekly household spending ranges from $68 for shoppers earning under $15,000 to $118 for those earning more than $75,000 per year. Spending on groceries at the consumer's primary store also increases with income from $57 per week for those families earning $15,000 or less per year to $95 per week for those earning over $75,000.

Target Market Segment Strategy

Our store will meet the grocery needs of the surrounding neighborhood of female or male head of households earning $15,000 per year or more.

We will reach our consumers by taking full advantage of Viking Stores' single clearinghouse for manufacturers' coupons, Viking and manufacturers' in-ad coupons, and warehouse damage coupons. Our redemption programs will include Viking gift certificates, selling-show vouchers, and mail-in rebates. Other services include the Viking Gift Certificate program, inad coupon redemption, and scan-down service to manufacturers and brokers.

Technology: Electronic Marketing

Viking is committed to keeping up with technology changes, thereby gaining a competitive edge in the marketplace. Computers and other information systems are integrated to provide management information and time-saving tools.

These include:

  • E-mail systems
  • Standard accounting software
  • Computer-based training

Support is always available to answer system and software development questions, or provide programming solutions as new industry developments appear.

To support our retail store(s), electronic marketing allows us to access complete data analysis and marketing services. These services include data storage, strategic planning/consultation, sourcing for card/key tag manufacturing, custom marketing program development, promotions and campaigns, electronic marketing training and education, retailer-specific data analysis, and support of third-party programs.

Building store traffic, generating consumer excitement, accelerating sales and profits, and positioning our store competitively in the market will be relatively simplified by the use of the Sales Promotions Department at Vikings. By combining their purchasing programs with trendsetting insight, Viking has created over 100 profit-generating retail promotions each year. Viking retailers select those promotions that best meet their unique marketing needs. Backed by TV spots, circulars, P.O.S. materials, sweepstakes and more, this promotional activity is key to our retail success.

We will also promote our store using information gathered from our Mystery Shopper Program. This program was developed to provide monthly feedback to owners and managers on the status and condition of the stores. The program focuses on these major areas:

  • Internal and external store appearance
  • Product availability
  • Point-of-purchase materials
  • Food service
  • Most importantly, the quality of service received at the register

Each store is visited by a mystery shopper once a month, making sure that all shifts are experienced at least twice a year. Employees are eligible to earn cash incentives and top stores are honored with awards quarterly.

In order to portray the professional image that Viking Stores' customers have come to expect, a selection of uniforms are available. Uniform requirements are facilitated with the use of a contracted distribution and laundry service.

Industry Analysis

According to FMI United States regional average weekly household spending in 1999 was fairly equal across regions, with shoppers in the Midwest spending $83; the South, $83; the East, $98; and the West, $92 per week.

As a progressive leader in the food distribution industry, Viking Stores, Inc., based in Kansas City, Missouri, owns and operates 113 supermarkets and drugstores in Missouri and Illinois under the Ames' Markets, Family Supermarkets, Food Fair, Gordon's Markets, Sunshine Markets, and The Bond banners. Under the direction of corporate leadership and a Board of Directors, Viking Stores, Inc., will continue to foster innovation and support and promote growth of the company to ensure its success.

Sales for Viking Stores' retail grocery segment increased 59.1 percent to $148 million during the first quarter of fiscal 2001, reflecting additional sales from the acquisition of 23 Gordon's Markets and three Sunshine Markets in fiscal 2000. Comparable store sales increased approximately 4.4 percent in the first quarter, primarily because of the company's promotional programs and continued emphasis on product-line expansion.

Grocery distribution segment sales for the quarter declined 2.5 percent to $360 million from $369.3 million for fiscal 2000. Convenience store distribution sales also declined 1.8 percent to $211.5 from $215.4 million. Sales declines in both distribution segments were associated principally with the elimination of intercompany sales for Gordon's Markets and Sunshine Markets.

Gross margin for the quarter widened to 13.1 percent from 12.2 percent, reflecting the higher margins associated with the retail grocery operations acquired in fiscal 2000.

"We are very pleased to begin fiscal 2001 with solid profitability," said William Miller, Viking Stores' President and Chief Executive Officer. "Excluding non-recurring items, this represents the second consecutive quarter of earnings improvement. We are very committed to our retail strategy and believe the approach is beginning to show meaningful results. As we continue integrating our retail acquisitions and bring their performance to optimal levels through enriched promotional programs and expanding product lines, we expect financial profitability to accelerate."

Mr. Miller stated, "Earlier this week, St. Louis, Missouri-based Morgan Food Town shareholders approved the previously announced merger with Viking Stores. Our shareholders also approved certain changes to Viking Stores' charter which were necessary to complete the merger. We are very pleased to welcome Morgan Food Town into Viking Stores rapidly growing retail operations. Adding Morgan's 73 supermarkets and deep-discount drugstores more than doubles our retail store base to 113, gives us a well respected regional name, and significant presence in the greater St. Louis market. The merger represents a significant step forward in our strategic plan to become a major regional retail grocery operator."


Marketed at a lower shelf price than national brands, Viking brand products give Viking retailers a competitive advantage. Viking Stores backs Viking brands with year-round promotional support including a big fall and early spring sale.

The store will be in walking distance of area shoppers, whereas the next nearest grocery store is two to three miles from our store location.

Viking will help us grow and develop our store. Building a new store or undergoing expansion can be a tremendous challenge for retailers, especially when trying to run a business at the same time. Viking store development services include everything from securing real estate and financing to construction and decor. It's another area in which Viking helps retailers solidify strong market positions.

In addition to our store will be space available for two other retail establishments.

Competitive Edge

Viking provides a service which helps us manage the information related to our retail business more effectively. Viking Stores, Inc., offers us the complete integration of pricing, promotions, scanning, receiving, and electronic payment systems, including EBT and human resource functions at store and corporate levels. Their commitment to putting retailers in the fast lane with state-of-the-art, point-of-sale technology keeps us on the leading edge.

Sales Strategy

Our store will sell mostly the Viking store brand instead of the national brands. We feel this is a growing trend amongst shoppers.

Purchases of store or lower-priced brands, instead of national brands, decreased with slightly more than one in ten consumers (15 percent) doing so "pretty much every time" they shop— down three percentage points from 1991. Over half of consumers (52 percent) are doing so "every time" or "fairly often" when they shop. Almost one in four (22 percent) of larger households (five or more members) report purchasing store brands "every time" they shop and almost as many (18 percent) with annual incomes under $15,000 said they buy store brands "every time" they shop according to FMI.

Sales Forecast and Additional Income

The following table gives a run-down on forecasted sales and income. Our sales are based on the industry standard of $11.17 per square foot (store size: 25,000 square feet) for our weekly sales estimate. We expect our sales to grow at least 1 percent per new store brand item added to our product line for a total of 10 percent per year. We also expect to cut cost approximately 10 percent a year through bartering and other means of relationship building.

The remaining 25,000 net square footage not being used for the grocery store will be leased to the public at $4 a square foot.

Grocery Store

Warehousing and Transportation

Purchasing from suppliers throughout the world, Viking Stores warehouses over 40,000 products in St. Louis, Illinois, Kansas City, and Tulsa, Oklahoma. Supplying nearly 500 stores with these quality products at the lowest cost can only be achieved through a proficient distribution system. Viking Stores' state-of-the-art facilities combine manual labor with mechanical technology for optimum efficiency. Viking Stores' streamlined warehouse operations and sophisticated systems expedite product flow and reduce costs in procurement, inventory control and labor.

Today, Viking Stores, Inc., Transportation has two locations, one based in Kansas City, the other in Tulsa. Its combined fleet of 245 full-time drivers travel over 12.5 million miles per year. They utilize 116 tractors, 193 dry van trailers, and 176 refrigerated trailers. In a typical week, they average 2,397 delivery stops, delivering between 28 and 33 million pounds of product. Viking Stores' routing department builds 1,234 truckloads of product per week with an average load size of 25,000-28,000 pounds. Viking Stores Transportation utilizes the latest computer technology including the TRUCKS Routing System, CADEC on-board computers, and the Maintenance Control and Management System.

Much has changed over the years in the transportation system at Viking Stores including the fleet design, safety, and performance of the vehicles used in transporting product. Associated Markets' trucks of the 1940s, not much more than delivery vans, used to service the company's customers. For years, Viking used Delivery Line to carry its groceries, while it had its own drivers (about 20 in 1965) to haul perishables. The truck used was an early 1950s model with a 30-foot trailer.

Viking started its own transportation department in 1967, the same year that many Delivery drivers lost their jobs during a labor dispute. Viking hired many of these drivers. Four people in routing, two in dispatch, and 75 drivers hit the road. The Viking tractor/trailer (40-footer) was one of the first owned outright by Viking Stores.

The trailer of the 1980s and 1990s was the 50-footer, more than twice the size of the Associated Market's trucks of the 1940s. It was nationally recognized for its safety-conscious design. Viking Stores, Inc., has been praised for having one of the most cost-effective fleets anywhere. In 1989, a complex computer program called TRUCKS was used to organize each and every trailer load of product. It could route 100 loads in less than 5 minutes. Viking Stores' transportation fleet also became involved in backhauling activities.

People are our most valuable asset and Viking Stores' ProActive Consulting Services provides a complete line of human resource services designed to help us develop the greatest potential from our associates. The people we employ are also a major investment in our company. It is their goal to help us fully capitalize on this investment. Viking Stores' staff is highly experienced in the retail supermarket industry and familiar with its unique problems and opportunities.

Our store will hire one Manager, one Assistant Manager, four Cashiers, four Laborers/ Stockers, and four Administrative Workers. Our Store Manager will have a college degree and several years of experience with managing a retail store.

Personnel Plan

The personnel plan is included in the following table. It shows the Manager's hourly pay, followed by that of the rest of the staff. Each of these positions will overlap to make sure the customers are receiving excellent customer service and that adequate help is on hand.

Grocery Store

Viking stores prides itself on being in touch with the financial side of the business at all times. This starts with our budgeting program that sets sales goals, establishes payroll budgets, and creates criteria for gross margin, shrink, expenses, and profit. Exception reporting directs operations in the right direction, saving time, and measuring results.

We will manage and grow our store with a full range of financial services that include five-year financial planning, business valuations, estate planning, buying/selling a store, and financing assistance. Viking will save us valuable time and money plus the headaches and worry often associated with complex money matters.

From Viking, we will receive a complete portfolio of financial, accounting, and payroll services, including comparative operating statements, bank reconciliations, sales tax returns, payroll tax returns, periodic and operational review, cash flows, break-even analyses, financial projections, wages, taxes, deductions, check printing, and deposit advice. It is these kinds of thorough information and accurate recordkeeping that allow Viking retailers to make sound business decisions for the future.

Important Assumptions

We do not sell anything on credit.

Grocery Store

Break-even Analysis

By using a conservative markup of 50 percent, we will have to sell $120,000 worth of goods to break even. A break-even analysis table has been completed on the basis of average costs/ prices.

Grocery Store

Projected Profit and Loss

We predict consulting and accounting costs will go down in the next three years. Normally, a start-up concern will operate with negative profits through the first two years. We will avoid that kind of operating loss by knowing our competitiors and our target markets.

Grocery Store

Projected Cash Flow

We are positioning ourselves in the market as a medium risk concern with steady cash flows. Accounts payable is paid at the end of each month while sales are in cash, giving the Viking Store–Springfield an excellent cash structure.

Grocery Store

Projected Balance Sheet

All of our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance but rather on economic cycle activity, regional industry strength, and future cash flow possibilities. We expect solid growth in net worth beyond the year 2002.

Grocery Store

Sales Forecast

Grocery Store

General Assumptions

Grocery Store

Profit and Loss (Income Statement)

Grocery Store

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StartupBiz Global

Starting a Supermarket Business Plan (PDF)

supermarket business plan

Starting a supermarket business can be an incredibly rewarding venture, both financially and personally. A supermarket is a typically large store that sells a broad range of groceries and household goods. It is also commonplace for the range to span to medications, clothing, and other fast-moving consumer goods (FMCG). In the world of retail, supermarkets stand out as a beacon of profitability and stability, offering entrepreneurs a chance to tap into the evergreen demand for daily necessities. Unlike many other retail sectors that might fluctuate with trends and seasons, the supermarket business consistently attracts a wide range of customers, all looking for a convenient and comprehensive shopping experience. This sector is not only lucrative but also resilient, able to withstand economic shifts more robustly than many other industries.

The allure of the supermarket business lies in its impressive profits. With careful planning, strategic purchasing, and effective management, a supermarket can offer a diverse range of products while maintaining healthy margins. From fresh produce to household goods, supermarkets cater to every aspect of daily living, providing a one-stop solution for consumers. This variety not only increases the potential customer base but also enhances the opportunity for cross-selling and upselling, further boosting profitability. Moreover, the rise of private-label products has given supermarket owners a new avenue to increase margins, offering quality goods at competitive prices. High demand is another cornerstone of the supermarket business’s appeal. In today’s fast-paced world, consumers value convenience and variety more than ever. Supermarkets meet these needs by offering a vast array of products under one roof, saving customers time and effort. This convenience, coupled with the essential nature of many supermarket products, creates a steady stream of customers, ensuring a consistent demand. The global supermarket industry is currently valued at over US$3 trillion. By 2030, it is projected to be worth roughly US$15 trillion. It is no doubt a huge industry and has limitless business opportunities. This article will outline how to start a supermarket business, and the supermarket business plan – PDF, Word and Excel.

Market Research

Importance of market research.

You better not take this lightly because if you do you’ll pay dearly later when you start realising low customer inflows to your supermarket business. One of the foremost things to look at is competitors with respect to products they offer and their general appeal to the market. You market research must also focus on figuring out how you’ll make your entry into the market. During the market research processes closely study how established supermarket players market their businesses. Also take time to study their approaches and frameworks in pricing their products. The beauty of this is that you can do it clandestinely without your prospective competitors knowing what you’re up to. The crux of your market research is to figure out how you’ll brand and package your product portfolio in a way that distinguishes you from them. Supermarkets are generally plenty and customers are spoilt for choice thus the competition is fierce. So be thorough and diligent in conducting your market research.

Ecommerce – A Trend Worth Factoring In

There have been some noteworthy shifts in the supermarket business over the years you must consider. For instance, there has been a significant rise in ecommerce. This means you need to do a research into the demographic of online shoppers. Look into how that shift affects the traditional brick and mortar supermarket business approach. Probably you would have to find a way to blend both. These are some of the things your supermarket market research must seek to establish.

Conducting The Market Research

There are a number of options you can use in conducting market research for your supermarket business. It is wise to use more than one so as to have more comprehensive findings. The best market research methods you can use are surveys, observations, and interviews. Surveys enable you to get to know people’s opinions, attitudes, and pain points, amongst others. Observations are best for getting to appreciate people’s general customer experiences. Interviews are for engaging strategic interviewees e.g. consumers, current players, or business experts.

There are still many opportunities for small and medium-sized firms to specialise in the supermarket business. The reasons are mainly to do with the fact that the larger chains have lost the personality that was once associated with shopping. They are in effect a conveyor belt of consumer goods. Some people prefer a much more intimate relationship with their grocery store and that is why supermarkets remain one of the most popular business ideas for the budding entrepreneur. Read on for more information and the grocery store business plan.

Make sure you have a comprehensive supermarket business plan

The failure to plan is the beginning of business failure. The supermarket business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain the nuances of the business that you propose. Your grocery store business plan should have financial statements which show that your supermarket business is viable and profitable.

Location of the Supermarket Business

It goes without saying that a poorly located supermarket is the death of the business. Private cars have made it fashionable for people to get out of town in order to do their shopping. However, that is not an option that is suitable for everyone since there are still consumers who hanker for the personal touch. It is best to position your supermarket business as if it were a local community center. That means building relationships with the public within that target market. It also means ensuring that your customer care never falls below their exacting standards.

Some of the common broad categories of places where supermarkets can be setup are malls, shopping centres, central business district (CBD), residential areas and standalone places. Each category comes with its own set of advantages or disadvantages so it’s up to you. If you get your location right, then there is no reason why you cannot enjoy the significant revenue streams that a supermarket business is capable of bringing. People are now used to shopping at all hours. In particular, you should take note of the resilience of the basic household shopping basket which has remained dominant even during the worst phases of the recession. The supermarket business plan should cater for the costs of purchasing or leasing the premises at your chosen location.

Premises for the Grocery Store Business

The supermarket must be setup at a location connected to a strategic road network for easy accessibility. There must be ample space for vehicle parking and there must be a semblance of security. The supermarket itself must be sufficiently spacious for customers to move around freely inside.

On another note, it’s important to have backrooms or warehouses (for administration and keeping of stock or inventory) that are accessible from the back so as to not disrupt customers. Not all customers have vehicles and might want to buy bulky items. With respect to that it would be expedient to locate the supermarket close to mass transportation. The costs of leasing the premises should be included in the grocery store business plan.

Supermarket Business Model

A business model is the description of the means and methods a business adopts to earn its revenue. In other words, it is a description of how a business makes money. In order to be successful in your supermarket business you must understand the supermarket business model. A supermarket sources its products from suppliers. These suppliers are often manufacturers or wholesalers. The supermarket then places a mark-up on those products to come up with the retail prices. This sounds simple but there are delicate balances to be struck in all this.

A Delicate Balancing Act

When customers go to supermarkets they are usually looking to get stuff at the cheapest prices possible. No wonder they tend to do price comparisons. After all, there are usually many supermarkets to consider. This means supermarkets are generally under pressure to offer low prices. This is to both push volumes and to outdo their competitors.

On the other hand you have to factor in the many operating costs which tend to surge a lot. These are things such as human resources, transport and logistics, ICTs, and several others. The selling prices you set must cater for all these many elements. You also have to factor in things like inflation or mercurial exchange rates where applicable. That is why it may seem simple but a lot goes into streamlining the supermarket business model.

The Importance Of Economies Of Scale

Economies of scale refer to the characteristics of a production process in which an increase in the scale of a business causes a decrease in the long term average cost of each unit. Increase in capacity and a reduction in costs is basically what brings about economies of scale. The reason is because the costs get distributed or spread out due to an increase in goods. Thus the goal is to expand the size or scale of your supermarket over time. It is characteristic to see big supermarkets charging less than smaller supermarkets. Yet they will still be making profit. Plus they will be pushing more volumes than the smaller supermarkets due to lower prices. This is an important angle to the supermarket business model.

Product selection criteria

The product range is quite broad and diverse making room for you to choose what to offer in your supermarket. However, remember that the supermarkets domain is characterised by fierce competition. You wouldn’t want a scenario where customers actually get in-store but leave empty-handed because they wouldn’t have found what they want. Therefore it’s in the best interest of both you and customers to have a comprehensive range of products.

Products to include are basic food and non-food grocery items, household appliances and consumables, cooked food takeaways, bakery items , fresh produce, dairy products, clothing items, toys, beauty products, toiletries, school supplies, beverages and so on. It’s wise to constantly study customer behaviours and buying patterns in order to note any areas where you’re falling short of customer expectations. Explore ways to source stock at low prices so as to competitively price your products. The supermarket business plan should cater for the costs of purchasing the supermarket products.

Supermarket business

Inventory Management

Inventory management is a cornerstone of success for any supermarket business. It involves the meticulous control and oversight of your stock levels, striking a delicate balance between having the right products available for customers and preventing excess inventory that can tie up valuable capital. To excel in this aspect, begin with demand forecasting, using historical sales data, market trends, and seasonal patterns to predict customer needs accurately. This practice ensures that your supermarket stocks products in quantities that align with customer demand, reducing the risk of overstocking or running out of essential items. Having a software-based system is essential, with an integrated and centralized structure being the optimal choice. This system should incorporate an electronic point of sale (EPOS) system that seamlessly connects to inventory management software, allowing for real-time updates of inventory levels. This integration ensures that you can efficiently and accurately monitor your stock levels at any given moment, providing you with the ability to make informed decisions about restocking, ordering, and managing inventory with precision.

Regular inventory audits, coupled with strong supplier relationships and technology adoption, enhance the efficiency of your inventory management efforts. Leveraging inventory management software and systems to automate processes reduces the risk of human error and streamlines inventory tracking. Implementing inventory costing methods like First-In, First-Out (FIFO) or Last-In, First-Out (LIFO) is vital, especially for perishable goods. Seasonal inventory planning allows for adjustments to accommodate fluctuations in demand, while evaluating vendor performance and tracking key performance indicators (KPIs) like inventory turnover rate and stockout rate provides valuable insights into the overall effectiveness of your inventory management strategy.

Competitive Analysis

When running a supermarket business you will contend with fierce competition. There will be both direct and indirect competitors; you must seek them out and study them. In principle, do a comprehensive analysis of each, especially the direct competitors. Check out their product offerings and overall business operations. Figure out what they are doing right and where they are missing it. Emulate and perfect the former and capitalize on the latter. There will always be something that you can take note of on every competitor.

Staff And Management for Supermarket Business

Giving you specific numbers might not be possible since human resource needs will depend largely on the size of your supermarket. However, there are key areas that’ll need to have people employed for them specifically. Some of the job posts needed are cashiers/till operators , security guards, general hands, customer attendants, amongst others. The employees you’ll need are a mixture of formally qualified and non-qualified personnel. On the management side some key service areas will be financial management, HR, operations, marketing and sales. In hiring employees be careful to ensure you hire people who are passionate about serving people whilst having a diligent work ethic. The grocery store business plan should cater for salaries and wages costs for your staff.

Budgeting and Financial Planning

Effective budgeting and financial planning are crucial components of launching and sustaining a successful supermarket business. Careful financial management ensures that you can meet your operational expenses, adapt to market changes, and achieve your long-term business goals.

Start-Up Costs & Operating Expenses

Before opening your supermarket, you’ll need to determine your initial start-up costs. This includes expenses like securing a location, store design and construction, purchasing equipment and shelving, obtaining permits and licenses, inventory acquisition, and hiring and training staff. A comprehensive understanding of these costs is essential for securing financing and ensuring you have the necessary capital to launch your business. Operating expenses are the ongoing costs required to run your supermarket. They include employee salaries, rent or mortgage payments, utilities, insurance, marketing, inventory purchases, and maintenance. Creating a detailed budget that accounts for these expenses on a monthly or yearly basis is essential for maintaining financial stability.

Revenue Projections & Cash Flow Management

Your revenue projections are based on your market research and pricing strategies. Estimate your sales based on factors such as customer volume, average transaction value, and seasonal variations. Realistic revenue projections are essential for tracking your progress and determining whether your supermarket is on track to meet its financial goals. Effective cash flow management is vital to ensure that your supermarket always has enough liquidity to cover expenses, especially during slower sales periods. Monitor your cash flow regularly and plan for contingencies to avoid potential cash shortages that could disrupt your operations.

Monitoring and Adjusting

Regularly monitor your budget and financial performance to ensure that you are staying on track. If you find that your actual expenses or revenues deviate significantly from your projections, be prepared to make adjustments to your budget and financial plan. Flexibility is key to adapting to changing market conditions and maintaining a healthy financial position. Market conditions can change, and unexpected challenges can arise. It’s crucial to have contingency plans in place to address potential financial setbacks, such as a sudden drop in sales, increased competition, or unexpected repair costs. A well-thought-out contingency plan can help safeguard the financial stability of your supermarket business.

Marketing Plan

There is no end to the strategies you can employ to market your supermarket business. Broadly, there are 3 core areas you must do something in namely, digital, offline, and in-store. Set up active social media accounts and make them highly interactive. Have an active website as well for your supermarket. Do not neglect putting up physical promotional material such as banners, billboards, or posters. Have such around your target market area and around your supermarket. Build in psychological hacks in-store. Place ads wherever you can e.g. radio, television, or podcasts. One of the cardinal marketing drivers in the supermarket business is encouraging word of mouth and referrals. This is achievable via alluring strategies such as customer loyalty programmes, promotions, competitions, and sponsoring worthy causes.

Watch the wastage and sabotage

It is impossible to operate a supermarket business single-handedly. You need a significant staff of tellers, cleaners, stackers, accountants, marketers and supervisors. That variety of personnel might mean that a lot of wastage occurs during the production or marketing process. There are far too many stories of supermarkets that would have been successful had it not been for a pilfering worker or infiltration. That means from time to time you need auditors who do not just consider what is involved in the marketing process or even the money but also the activities of workers. You will need to install an appropriate security system and update it on a regular basis. The security is not only for the merchandise that you are selling but also the workers that are in the store.


Growth and development

Supermarkets are rarely static. You will find new products and new clients. The key is not to take on any product or service that you are not fully prepared for. There are plenty of incentives to earn the loyalty of your customer. For example, store cards and bonus points will encourage consumers to come to your supermarket business. On the other end of the spectrum are the small shops in small towns where the use of cash is preferred to anything fancy like credit cards. Be sure to develop partnerships with particular brands who may want to sell their products on your shelves. The profit share schemes that they propose could significantly improve the supermarket’s bottom line. Your supermarket business plan financials should show the projected growth of the business as the years progress.

Keys To Profitability

Achieving and sustaining profitability in your supermarket business hinges on a combination of strategic decisions and effective management practices. Firstly, efficient inventory management is paramount. It involves finding the right balance between stocking products to meet customer demand and avoiding overstocking that ties up capital. Coupled with this is the implementation of pricing strategies that maximize profit margins while remaining competitive in your market. Regularly reviewing and adjusting your pricing based on market trends, competition, and customer preferences is essential for success. Additionally, the careful selection of products and merchandise, tailored to the preferences and needs of your target customers, is crucial. Highlighting high-margin items and promoting them through effective merchandising techniques can boost sales. Providing an exceptional customer experience through friendly and knowledgeable staff, an organized store layout, and efficient checkout processes is essential for customer satisfaction, ultimately leading to increased loyalty and repeat business.

Cost control measures, including vigilant monitoring of operating expenses and negotiation with suppliers for favorable terms, play a significant role in profitability. Effective marketing and promotional activities, both online and offline, are essential for attracting and retaining customers, with loyalty programs and incentives encouraging repeat business. Strong supplier relationships can lead to better pricing, credit terms, and access to exclusive products, while data analytics provide insights into customer behavior and inventory turnover, enabling data-driven decision-making. Moreover, financial monitoring through regular financial statements and reports is vital, as it helps identify areas for improvement. Remaining adaptable and open to innovation in the ever-evolving retail landscape is key, as is investing in employee training and productivity to enhance efficiency and customer service.

Pre-Written Supermarket Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the supermarket business, we encourage you to purchase our well-researched and comprehensive supermarket business plan. We introduced the business plans after discovering that many were venturing into the grocery store business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global grocery shop business plan will make it easier for you to launch and run your grocery store business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the supermarket business.

Uses of the Grocery Store Business Plan (PDF, Word And Excel)

The supermarket business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your supermarket business
  • As a supermarket business proposal
  • Assessing profitability of the supermarket business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Supermarket Business Plan (PDF, Word And Excel)

The supermarket business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the supermarket business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your grocery store business

The supermarket business plan package consists of 4 files

  • Supermarket Business Plan – PDF file (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan – Editable Word File (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 44 pages)
  • Supermarket Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Supermarket Business Plan (PDF)

Supermarket Business Plan PDF

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

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I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

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Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Get the Supermarket Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

grocery store business plan

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your supermarket business! Check out our collection of business plans  , and more business ideas .

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How To start a Small Grocery Store in India (Full Business Plan)

Small Grocery Store

If you want to have your business and are wondering about how to start a grocery store business in India, then you have landed on the right page.

Starting up a small grocery store in India is a lucrative business idea as the population is increasing and the purchasing power of the average person is rising, so a grocery store is a good business option.

With the boom in the economy and increasing spending power, people prefer to shop at those new age shiny grocery retail stores, where they are treated to large shopping aisles with products stacked neatly on the shelves in a complete AC comfort. The products for daily needs like dairy, cereals, pulses, meat, cleaning items, and more are arranged orderly with their price tags and salespeople on their toes.

So if you have a grocery store business idea to open a Kirana store or a new age shiny grocery store then keep reading to find out how to start up, manage, and grow one so that you make a reasonable profit on it and get good returns on your hard earned investment.business

Draw Up a Business Plan

Business Plan

Prior to starting up your grocery store, you must draw up a business plan for it. You must have deep knowledge of your customers and the competition that lies around you.

Your assessment of the market should be accurate and to achieve success in this business you must have an effective business plan. Spend some time in analyzing your customer base which will help determine your market size and their buying preferences. It will enable you to select the right place to set up your shop and determine the products you want to offer, set your pricing and selling strategy.

Factors which will influence your grocery shop business will include your customers’ background, their location, living standards, products they prefer to buy; when, how much, and how often of it they buy.  It is the customer demand that impacts all aspects of your grocery store business and will lead to your success or failure in this business. At the start itself, you need to understand your customer requirements and source products according to their needs and requirements. Check out your competitors and try and see how your customers think of your products relative to your competitors.

You will need to keep in mind that this is a very low margin business and you will need to make sure that there is no margin for error while purchasing inventory. Having a good network with vendors is a huge asset and make sure that you don’t have a packed inventory of more than 20-25 days.

Also Read :  12 Things to Know Before You Become a Fruit Retailer 

Target Market

Target market

A grocery store provides all the necessary requirements needed for running a household, so basically, your target market would be the entire neighborhood of the area you want to set up your grocery shop in which would be within 1 or 2 kilometers of reach. For accurate target market assessment, you must zero in on the best location for your small grocery store business, evaluate the potential of the location, and find the perfect customer mix for it.

Also Read :  All You Need to Know About Starting a Successful Namkeen Factory

Select the Right location


The location of your grocery store is vital as the customer base differs from place to place and products used in urban areas would differ a lot from the products used in the rural areas. Also, the age group of people in your customer base would dictate the kind of products you will need to keep in your store.

Search for a prominent location at the center of town or at a busy market complex. With lots of people shopping there, you could get a good outcome. A good location is vital as it will ensure you have a good amount of footfall every day.

Also, if you are setting up one of the new age grocery stores or convenience stores, then you will need to spend a lot of money on air-conditioning, latest technology, marketing, and a lot more. You can have a blend of the best of these both and create the right mix for your clients.

Setup cost of the Business

Cost of Business

Now that you have a grocery store business plan in mind and are in the process of setting up your business, it would be totally up to you to decide how much of financial expenses you will be incurring in setting up this business.

The grocery store business start-up cost would be influenced by many factors like the location of the shop and the rent you would need to pay, the inventory you need to buy, and how many salespersons you would be hiring.

Setting up your grocery shop would also involve buying furniture like racks, which are needed to display different products, a table with drawers, etc. You can set up a very basic grocery store in a local area with an investment of Rs 50,000. If you want to set up a modern convenience store or grocery store in an upscale mall or a central location with amenities like AC and many sales persons, then you will need to invest more than Rs 2 lakhs. If the amount is exceeding your budget, then you can always take a business loan from the banks.

Now, make sure you arrange all your products in a neat and systematic way, so that when you customers need anything you can promptly give it to them. You need to also keep a proper account of the inventory and the products being sold, maintain proper account books, and keep a sharp eye on the cash-flow, accounts, and stocks in your grocery store.

Also Read :  15 Best Business Ideas Under 2 Lakhs

Completion of legal Formalities and Obtaining Mandatory licenses

Legal formalities

To set up a grocery store in India, there are legal formalities and licences that you will need to obtain. These include Food license, entity registration, shop and establishment registration, to name a few. As these are legal requirements, you will need to visit the license authority office to get the grocery store licenses to start a grocery store anywhere in India. Get in touch with a CA before you start your business so that you are properly guided in the legal requirements for setting it up.

Pricing of Goods

Pricing of goods

Before you start operating your grocery store, you will need to set the right price for the product, which will in turn influence the quantity of items the customer will buy, which has a direct effect on the revenue and profit of your grocery store.

The right prices will help sufficient gross profit to make-up for all the overhead expenses and get a good amount of net profit. You can opt for one of the two pricing methods, namely Markup (cost based) or margin (selling price based).

Grocery stores traditionally have mark-ups of 33% to 67%, or margins of 25% to 40%. As grocery stores cannot purchase inventory in huge volumes, it is advisable to not offer low prices. However, with this, you need to stress more on good service and convenience to your customers.

Also Read :  15 Profitable and Super-Easy Retail Business Start-up Ideas 

Hire Sales Staff

sales staff

Hiring sales staff depends completely on the size and requirements of your store, which usually is one person per square feet. Your staff members should be trustworthy and alert. They should be able to handle crowds of people with a smile on their faces. Other requirements are thorough knowledge of the inventory and well-trained and highly motivated personnel.

Get your Business GST Registered

 Get your business GST registered

Source Image: Capital float

To start a best grocery store in India, you will need to have your grocery store business GST registration done. You will get a GSTIN, which is a 15 digit code number or a unique GST identification number. Registration is compulsory only if your annual business turnover crosses a specific number.

If the annual turnover of your grocery store is less than 20 lakhs, it may or may not register itself under GST. But if the annual turnover is more than Rs 20 Lakhs, then it becomes mandatory to be GST registered.

With the implementation of GST in India, most businesses avoid doing any transactions with companies that are not GST registered as every transaction is documented and can end up in reverse taxation. You will need to file 3 monthly GST returns and 1 annual GST return.

Take your Business Online

Online business

Nowadays it is imperative to take the help of the online market to market your grocery store. You will need an online website of your grocery store, with an option of online payment through which you can take orders from consumers and get it delivered right to their doorstep. The consumer of today needs facilities like these and so, apart from having a physical grocery store, you can sell your grocery products online as well.

Promote your Business

Promote your business

Advertising is extremely important for any business to get noticed, and for your grocery store to draw maximum customers, you will need to inform your family members, relatives, and friends about your new endeavor as word-of-mouth is the best way of advertising for your grocery store.

Build a good relationship with your customers, as a satisfied customer is your best advertisement. Depending on your custom size and market, make a choice of advertising mediums like flyers, newspapers, TV, business pages, etc.

You can also install a drive-by traffic neon signboard to attract customers. Interesting window displays could help in attracting customers to your grocery store business as well.

Profit Margin and Future

The Profit Margin of a grocery store business could vary between 2% to 20% depending on the investment and the income being generated from it.

The future of grocery store business is bright as there is a huge population in India and grocery staples are required in every household family.

With a huge population and booming economy, people in India are ready to spend money on commodities they need on a daily basis. Opportunities are plenty but all you need to do is concentrate on your customer, invest in better infrastructure, improvise on technology, and be ready to soar in your new business.

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I tried the viral 6-to-1 grocery-shopping method. I saved money and wasted less food.

  • I tried the viral 6-to-1 grocery-shopping method to see if it could improve my life.
  • The method focuses on picking up simple ingredients to make diverse meals throughout the week.
  • I saved money and minimized food waste, so I plan on using the 6-to-1 method again in the future.

Insider Today

If you love grocery-shopping and cooking content on social media, you’ve probably come across the 6-to-1 method, a process that aims to simplify meal planning and reduce food waste.

The 6-to-1 grocery-shopping method went viral when Chef Will Coleman  posted a video  on TikTok about how he grocery shops. The method involves buying six vegetables, five fruits, four protein sources, three starches, two sauces or spreads, and one fun item.

According to Coleman, this process of focusing on simple ingredients can help shoppers save money .

Here’s how the method worked for me.

It took a minute to get the hang of grocery shopping using this method, but I left with lots of great items

My usual shopping process involves planning my meals, checking my kitchen for what I already have, collecting coupons, and making my grocery list.

Coleman’s method seemed adaptable, as a shopper could go into the store, buy the items they like in each category, and then meal plan based on what they purchased.

At first, seeing six veggies and five fruits on my grocery list intimidated me. I follow a vegetarian diet, but it still sounded like a lot of produce to stock up on. However, I quickly maxed out in these categories.

Throughout my shopping trip, I had trouble deciding on three starches and got a little creative with the categories. For example, I bought Greek yogurt, which could be a protein, to fit into my sauces category.

I left with the following groceries:

Vegetables: carrots, spinach, salad mix, bell peppers, jalapeño, and mushrooms

Fruits: apples, cherry tomatoes, bananas, blueberries, and frozen raspberries

Proteins: great northern beans, chickpeas, eggs, and tofu

Starches: spinach-and-ricotta ravioli, petite potatoes, and whole-wheat English muffins

Spreads or sauces: plain Greek yogurt and Hershey’s chocolate-shell topping

Fun item: pistachio ice cream

Focusing on what I needed to build meals and skipping random items that didn't fit into my plan helped me save money.

I spent about $60 on all of my items this trip. Normally, I spend between $70 and $85 on groceries in a week.

I repeated my breakfast and lunch meals throughout the week to save time

I usually stick to one savory and one sweet breakfast and one or two lunches throughout the week. My lunches typically involve a salad or leftovers.

So, I did the same when I tried the 6-to-1 method. For the first breakfast, I opted for whole-wheat English muffins with nut butter, honey, and bananas or blueberries. The second meal consisted of egg, cheese, spinach, and hot sauce.

For lunch, I mixed chickpeas and fresh apple slices into spinach and a pre-bagged salad mix.

These meals were simple but utilized a lot of produce and saved time on meal planning.

I got more creative with dinners and weekend meals

I have more time to cook during evenings and weekends, so I tried to add variety to these meals.

One night, I made a spicy bean-and-tofu burrito with a Greek-yogurt dip.

I also made spinach-and-ricotta ravioli with pesto I had in the freezer, and added mushrooms and cherry tomatoes. Another pasta dish I made included bucatini and Parmesan I already had, as well as spinach and tomatoes.

On the weekends, I roasted, quartered, and shredded potatoes for hash browns and made veggie and fried-egg dishes. 

I ate more fruit with the desserts I made during the week

As a fun treat for my partner, I made our favorite chocolate-chip cookies  with pantry staples and the frozen raspberries, which turned out delicious. 

I also enjoyed pistachio ice cream with fruit and Hershey’s chocolate-shell topping when I craved something sweet.

Overall, the 6-to-1 method was handy, and I'd use it again

I used almost all the groceries I purchased for this experiment. Items that weren’t eaten by the end of the week, like the ravioli and carrots, were easy to save for later.

I definitely plan to use the 6-to-1 method again. I won’t do it all the time, but it’s especially helpful when I need to simplify meal planning or tighten my budget.

The plan is flexible, so I may swap out sauces and spreads for dairy or dairy alternatives some weeks.

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Watch: I tried to eat healthily while ordering all my meals from food delivery apps for a week — here's what happened

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What happened to the dozen D-FW supermarkets sold in the last big grocery merger?

Only two are grocery stores today. some are still vacant..

The Tom Thumb supermarket at 4000 William D. Tate Ave. is permanently closing on Feb, 24.

By Maria Halkias

6:00 AM on Feb 20, 2024 CST

Kroger has said it will sell 26 stores in Texas to comply with antitrust concerns around its proposed plan to buy Albertsons.

The list hasn’t been made public, and the number of stores sold could increase. Most of those stores are expected to be in Dallas-Fort Worth where there’s more overlap since the combined chains operate four supermarket brands here: Kroger, Albertsons, Tom Thumb and Market Street.

In all, Kroger has proposed selling 413 stores in 17 states and Washington, D.C. to C&S Wholesale Grocers. Based in Keene, N.H., C&S supplies more than 7,500 independent grocers in the U.S., owns the Piggly Wiggly grocery brand , and has distribution centers in Dallas and Houston.

Federal regulators are still reviewing the tie-up first announced in October 2022 and may reveal their analysis of the pending $26.4 billion acquisition by the end of this month. Haunting the proposal is Albertsons’ acquisition of Safeway in 2015, which has been broadly criticized for selling stores to operators who couldn’t keep them open.

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In Dallas-Fort Worth, only two of the 12 divested stores in the 2015 Albertsons acquisition of Tom Thumb’s parent company Safeway are operating supermarkets today.

Originally, the stores were sold to Minyard Food Stores which the founding family sold to investors in 2004. Then it changed hands a couple of times. A San Angelo couple owned Minyard in 2015, when the local company bought the 12 Albertsons and Tom Thumb stores that were sold.

Stores were converted to Minyard Sun Fresh Market and then closed in less than a year. Two stores in North Dallas and Bedford were sold again to Fiesta Mart and one in Plano to Kroger. Those stores reopened to close again within a year. Some locations sat vacant for years and were leased in the last two years to fitness centers.

Two are still operating as grocery stores.

Central Market opened a third store inside the Dallas city limits in a former Albertsons on W. Northwest Highway and Midway Road in 2018.

Albertsons regained control of two leases for Tom Thumb stores it had been forced to divest in McKinney and Grapevine and reopened those stores in May 2017. The Grapevine store is closing . The last day is Feb. 24. At the same time, Albertsons is converting its namesake store in Grapevine to the Tom Thumb brand.

The most cited example from the 2015 merger is the sale of 146 stores to Pacific Northwest regional grocer Haggen which went bankrupt less than a year later and closed stores. Albertsons ended up with more than 50 of those stores, buying them back at auction — in some cases for $1, according to a lawsuit filed in January by the Washington state attorney general asking a court to block the Kroger acquisition of Albertsons.

This table tracks what happened to the dozen divested stores in D-FW:

X: @MariaHalkias

Looking for more retail coverage? Click here to read all retail news and updates. Click here to subscribe to D-FW Retail and more newsletters from The Dallas Morning News.

Maria Halkias

Maria Halkias , Staff writer . Maria Halkias has covered the retail scene for The Dallas Morning News since 1993. She has chronicled the stark changes in grocery, malls, e-commerce, major bankruptcies and local retail entrepreneurs.

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Honourable Katrine Conroy

Honourable Katrine Conroy

Minister of Finance and Minister responsible for Columbia Basin Trust, Columbia Power Corporation, and the Columbia River Treaty

Email: [email protected]

Updated Feb. 22, 2024

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Budget 2024 takes on the big challenges people are facing today by helping with everyday costs, delivering more homes faster, strengthening health care and services, and building a stronger, cleaner economy.

“Wherever we live – city, town, rural or First Nations community – we all want a decent, affordable home, quality health care, help when we need it, and a strong future full of opportunity for everyone,” said Katrine Conroy, Minister of Finance. “In the face of global challenges, like inflation and high interest rates, we are taking on big challenges and supporting people to build a good life in B.C.”

Budget 2024 provides immediate support while making significant investments to secure a brighter future for people and their families. To help people through the impacts of global inflation, a BC Family Benefit Bonus will mean more money for more families. More than 340,000 families will receive a 25% bonus with their monthly family benefit in 2024. This includes an estimated 66,000 families that haven’t received the BC Family Benefit previously.

A one-time BC Electricity Affordability Credit will help reduce electricity bills for people and businesses in the coming year. Small and growing businesses will also receive help with the impacts of inflation and labour shortages, through a higher Employer Health Tax exemption threshold, doubled from $500,000 to $1 million.

To make sure housing is used as homes for people, starting in 2025 the Province is introducing a property flipping tax to further crack down on speculators and those driving up the cost of housing.

Expanding the First Time Home Buyers program will help more people save more money when buying their first home, while other tax changes will lower the cost of new home and rental construction. New investments in BC Builds will speed up the development of housing by bringing together underused land, low-cost financing and grants to deliver more homes for people and families with middle incomes.

“Some say we should respond to global challenges by cutting services and leaving people to fend for themselves, but we know we are stronger when we work together,” Conroy said. “Budget 2024 builds on B.C.’s solid foundation to deliver the hospitals, schools and homes people need.”

B.C.’s population is growing faster than ever before, and is aging. To continue to strengthen the services people count on, Budget 2024 makes significant investments in health care, including building on B.C.’s 10-year cancer plan, and increasing the health-care workforce, and supports that will improve the lives of seniors and enable them to live safely in their own homes longer.

Everyone who wants to start a family will have that opportunity. For some people, in-vitro fertilization is one of the few or only options. No one will be denied the opportunity to have a child because of how much money they make, who they love or whether they have a partner. Starting in 2025, people will be able access one cycle of in-vitro fertilization for free.

A growing population means more children in school, which is why Budget 2024 adds new teachers and support staff, including special-education teachers, teacher psychologists, and counsellors, along with record-level investments to build, renovate and seismically upgrade schools and playgrounds.

The budget provides a record $43 billion in capital funding for schools, post-secondary facilities, housing, health-care facilities, roads and other infrastructure over the next three years.

“Building a stronger B.C. for everyone means always working hard to improve opportunities and services for people,” Conroy said. “With one of the lowest unemployment rates in the country and strong job growth, we will keep building a cleaner economy that works better for people.”

Climate change poses real challenges for communities and the economy. B.C. is taking action to build a cleaner, stronger economy in partnership with First Nations and industry, while training people for in-demand jobs and creating more opportunities.

Significant new funding will help B.C. mitigate and better respond to climate emergencies by reducing flooding, bolstering resources for evacuees, improving wildfire prevention and response, and improving drought resiliency.

B.C. continues its work through CleanBC to transition to a low-carbon economy, providing more rebates on heat pumps to households with low and middle incomes, and increasing funding for electric-vehicle public charging stations. The budget further advances the new made-in-B.C. Critical Minerals Strategy in collaboration with First Nations, industry, local governments and the public, and strengthens resources for mine permitting. The Province is also establishing enabling tools to help support equity financing opportunities for First Nations, including provincial equity loan guarantees and other supports.

Budget 2024 builds on investments made in recent budgets to help build a strong B.C. for everyone, with $13 billion more in operating funding over three years to support today’s service needs and new priorities. Projected deficits decline over the fiscal plan from $7.9 billion in 2024-25 to $6.3 billion in 2026-27, with debt expected to increase, but remain affordable.

“Now is not the time to pull back,” Conroy said. “We will continue to prioritize affordability for people and families, and the services we all rely on, during this period of slow global economic growth.”

Learn More:

For more information on the budget, visit:  https://BCBudget.gov.bc.ca For more information on StrongerBC, visit:  https://strongerbc.gov.bc.ca/

Five backgrounders follow.


Helping people with everyday costs.

B.C. is a great place to live, but global inflation has made life more expensive for everyone.

The B.C. government is helping people with everyday costs, including delivering more affordable homes, reducing the cost of child care, providing more meals and snacks in schools and boosting skills training so people can access good-paying jobs. Budget 2024 builds on this foundation by keeping more money in people’s pockets during tough times.

  • A family of four would receive up to $2,850 per year and with the bonus will now receive as much as $3,563.
  • A single parent with one child would receive up to $2,250 and will now receive as much as $2,688 per year.
  • On average, families will receive $445 more.
  • More families will benefit. Approximately 66,000 more families, or 25% more, will receive the benefit and the bonus this year. A total of 340,000 families will benefit during the 12-month period.
  • Households will save an average of $100 on their bills over the course of the year, depending on their power usage.
  • Commercial and industrial customers will also receive savings up to 4.6% of their electricity consumption. The average small business will save $400 over the course of the year.
  • People and businesses will see the credit on each monthly bill starting in April 2024.
  • 100% of revenue from the carbon-tax increase will be directed to the climate action tax credit.
  • If a family of four received $890 last year, they will receive $1,005, and an individual that received $447 last year will receive $504 starting in July 2024.
  • The number of people receiving the credit increases annually, with a goal to reach 80% of households in B.C. by 2030.
  • A majority of British Columbians are projected to receive more through the enhanced credit than they pay in carbon tax by 2030.
  • Budget 2024 answers calls from growing businesses by doubling the exemption threshold of the Employer Health Tax, from $500,000 to $1 million. With this change, 90% of businesses will be exempt from the tax, estimated to save them more than $100 million a year.
  • Starting in 2024, as people file their 2023 income taxes, renters will see up to $400 come back to them through the B.C. renter’s tax credit.

The Province continues to take action to lower people’s net taxes and costs, including through tax credits and benefits, building on the elimination of taxes like medical service plan premiums: news.gov.bc.ca/files/Net_Provincial_Taxes.pdf

Delivering more homes for people, faster

People want a decent home they can afford in a community they love. With inflation and day-to-day cost-of-living pressures, finding affordable housing is challenging for too many people. The B.C. government is leading the country in finding solutions to the widespread housing crisis and taking action to deliver more homes that are within reach for people, by:

  • reining in the out-of-control short-term rental market;
  • expanding the Speculation and Vacancy Tax;
  • fixing restrictive and outdated zoning rules;
  • turning more land and areas near transit hubs into homes for people;
  • making sure secondary suites can be built in every community in B.C.;
  • cutting down long wait times at the Residential Tenancy Branch; and
  • capping rent increases well below inflation;
  • providing an annual $400 renter’s tax credit; and
  • making sure affordable rentals stay on the market through the Rental Protection Fund.


BC Home Flipping Tax

As part of the Homes for People plan, and to discourage speculators from driving up prices, Budget 2024 introduces the new BC Home Flipping Tax, effective Jan. 1, 2025. This will be a tax on the profit made from selling a residential property within two years of buying it, with specific exemptions for life circumstances, such as divorce, death, illness and relocation for work, among others. Revenue from the tax will go directly to building affordable housing throughout B.C.

Property Transfer Tax exemptions

For many, buying a home is the largest purchase they will ever make, and property prices are making it harder. Every little bit helps, and Budget 2024 aims to give people the financial boost they need to bring buying a home within reach, including:

  • Qualifying first-time buyers can benefit when they purchase a home worth up to $835,000, with the first $500,000 completely exempt from the property transfer tax. That could mean as much as $8,000 in savings.
  • An estimated 14,500 people – twice as many as before – will now be eligible for support to buy their first home, helping them move out of the rental market and freeing up rentals for others.
  • People buying newly built homes worth up to $1.1 million will also see lower costs through the newly-built-home exemption.

To help lower the cost and encourage the construction of more rental units, eligible purpose-built rental buildings of four or more units will also receive a property transfer tax exemption until 2030.

Raising these property transfer tax exemption thresholds and incentivizing building of new rentals and homes will save more people more money, an estimated $100 million per year.

The private sector alone has not been able to deliver the homes middle-income British Columbians need. Through government initiatives that help people buy a home, the Province is helping free up more rental homes for people, alleviating pressures and, therefore, bringing down costs.

Budget 2024 reinforces the Homes for People plan with $198 million in new funding for BC Builds. This will support the program to speed up the development of new housing that fits the budgets of middle-income people and families.

BC Builds uses government-owned, public and underused land and lower government borrowing rates to offer low-cost financing to bring down construction costs and deliver more middle-income housing for people. It also works with local governments, landowners, homebuilders and housing operators to move projects from concept to construction within 12 to 18 months, compared to the current average of three to five years. These new units will be income-tested and will ensure that the people who keep B.C. communities thriving can find homes they can afford.

Housing support

Over the past year, the Province has prioritized new initiatives centred on delivering thousands more good homes for people where they’re needed most. Budget 2024 is supporting these existing programs and services with $116 million more in funding. Funding will also maintain more than 500 permanent and temporary shelter spaces in communities throughout B.C.

Since 2017, the Province has more than 78,000 homes delivered or underway as a result of continued investments and other housing initiatives.

Strengthening health care and the services people rely on

A stronger B.C. for everyone means delivering the services people rely on and supporting a growing population. Budget 2024 provides $8 billion over three years to strengthen health care, kindergarten-to-Grade 12 education, justice and public safety, and help for people who need care and support.

Health care

With the population growing and aging, and a large segment of doctors and nurses retiring in the next decade, more people are needed to fill those jobs and help meet the demands of the health-care system. Budget 2024 provides more than $2 billion to support people’s access to the full range of health services, including primary and acute care, long-term care, assisted living, home care, and mental-health and substance-use care, and recruitment and retention of health-care professionals.

Capital investments of $13 billion over the next three years will support the construction of long-term care, acute care and cancer care facilities.

Cancer care

Demand for cancer treatment has increased and B.C.’s 10-Year Cancer Action Plan is ensuring more patients get the treatments they need. To build on this, Budget 2024 invests $270 million to deliver treatments and strengthen prevention and screening services, such as HPV vaccines and cervical and hereditary cancer screenings. Cancer care centres are on the way for Surrey, Burnaby, Nanaimo and Kamloops to provide better care closer to home.

Home and community care services for seniors

To support seniors’ quality of life and enable them to live in their own homes longer, Budget 2024 provides $354 million to ensure seniors can continue to access the services they count on, even as demand increases, through:

  • $227 million for home health-care services to help with daily activities such as bathing, grooming, lifts and transfers, and nutrition. These services would be provided by regulated professionals, including nurses, occupational and physical therapists, and social workers.
  • $127 million for community-based services, such as Better at Home, which supports seniors with day-to-day tasks like grocery shopping, light housekeeping, minor home repairs, snow shoveling, and transportation to and from medical appointments.

In-vitro fertilization

  • No one should be denied the opportunity to have a child because of how much money they make, who they love and whether they have a partner. However, many people can’t conceive without help. Starting in April 2025, B.C. will launch a new publicly funded in-vitro fertilization program, funding both treatment and medication for a single cycle. A total of $68 million is allocated in Budget 2024.

Mental health and addictions

From climate emergencies to the COVID-19 pandemic and the toxic-drug crisis, people have been through a lot in recent years, and that has increased demand for mental-health programs and services. Budget 2024 continues to build on the Province’s work to expand services and break the stigma that prevents people from calling for help:

  • $117 million to continue funding more than 2,200 community mental-health and substance-use treatment beds at more than 300 health authority and community care facilities;
  • $49 million to support existing harm-reduction initiatives at 49 overdose-prevention sites, drug checking and naloxone kit distribution;
  • $39 million to fund existing Peer-Assisted Care Teams and Mobile Integrated Crisis Response Teams; and
  • $10 million to support the development and implementation of treatment and recovery programs.

Through the Province’s capital plan, additional funding will support treatment and recovery beds, including work to expand the Red Fish Healing model.

K-12 education

Schools had historic enrolment growth in 2023, with 13,000 more students. Budget 2024 invests $968 million for more staff in classrooms to support this growth. Through this funding, students will also be better supported with $255 million for the Classroom Enhancement Fund to hire more teachers, including special education teachers, teacher psychologists and counsellors.

A record $4.2 billion is dedicated to build, renovate, and seismically upgrade schools and playgrounds over the next three years as part of the Province’s capital plan.

Justice and public safety

Budget 2024 invests $398 million to help keep people safe and communities strong. New investments will better support families with access to the justice system by expanding the early resolution model and legal aid services. The early resolution model helps divert family law cases to mediation to improve timely resolution and also helps reduce the amount of family law cases that proceed to court. Funding for legal-aid services will help establish a new family law clinic dedicated to families experiencing family violence and expand access to legal-aid services to help serve thousands more families each year.

Additional funding will also support a variety of public safety programs, such as correction centres, the BC Coroners Service, and RoadSafetyBC programs.

Help for people who need care and support

Budget 2024 protects and strengthens supports for children and youth in care or with support needs. This includes $114 million for children in alternative care arrangements and will improve front-line support in the child welfare system with new staff, including roots workers, who support Indigenous children and youth.

New funding of $30 million over three years will better support children with dyslexia and related learning differences in the K-12 school system. It will support early literacy screening for kindergarten to Grade 3 students, better equip teachers and support staff with professional development, and provide additional intervention and outreach programs. Once the program is fully rolled out, it is expected approximately 9,000 students per year will benefit from the new supports.

New funding of $26 million will support 2,800 more children and youth with an autism diagnosis or complex health needs, for a total of 28,000 children and youth in 2024-25. This funding will also help families access eligible services and supports that promote skills development as part of the Medical Benefits program.

An additional $105 million to Community Living BC will improve the quality of life for people with developmental disabilities and their families, helping clients access services and support to manage daily activities.

Building a stronger, cleaner economy that works better for people

Budget 2024 provides $1.3 billion for new measures to help mitigate and better respond to the impacts of climate emergencies, build a cleaner economy and address the challenges people are facing right now.

Responding to climate emergencies

From record flooding in 2021, to unprecedented drought and wildfire in 2023, B.C. has experienced first-hand the impacts of climate change. Government is investing a total of

$405 million more over four years to bolster the province’s capacity to prepare for and respond to future climate emergencies.

This includes $154 million in operating and $21 million in capital funding to support additional wildfire response, recovery and infrastructure resources following B.C.’s record wildfire season in 2023. Funding includes:

  • $56 million for aviation preparedness and response through increased contract funding for helicopter and air tanker services;
  • $60 million for the Forest Enhancement Society of BC to continue industry and community focused wildfire risk reduction and fuel management;
  • $38 million to support stable, year-round resourcing, including fire crew leaders and front-line staff, who provide structure protection, prevention and risk reduction, and wildfire land-based recovery; and
  • $21 million for a new Prince George equipment depot.

Budget 2024 also broadens support for evacuees to get the services and support they need with call-centre and on-site staff. The budget includes $18 million to boost year-round delivery of response and recovery programs, such as supporting provincial and regional operations centres and better co-ordinating vital communications that alert residents to imminent hazards and evacuation orders.

Priority infrastructure projects and programs to decrease flood risks and strengthen drought resiliency will receive $234 million, including:

  • $83 million to expand the Agriculture Water Infrastructure Program to help more farmers and ranchers effectively manage, collect, transport and store water for agriculture and irrigation purposes – ensuring food sources for people and livestock are secure;
  • $50 million for water metering pilot programs in 21 communities throughout B.C. that will inform the feasibility of establishing a universal water-metering program with the aim of better conserving water, identifying leaks, and educating users about their actual water use;
  • $77 million to upgrade the Barrowtown pump station in Abbotsford;
  • $14 million to help replace the 50-year-old Cowichan Lake Weir; and
  • $10 million to increase the water storage capacity and better sustain the required environmental water flow of Saint Mary Lake on Salt Spring Island by raising the dam height.

CleanBC and advancing the clean economy

B.C. continues to lead on climate action and sustainable job growth through the CleanBC Roadmap to 2030. Budget 2024 reaffirms the Province’s commitment with $318 million to continue to fund grant and rebate programs for clean transportation, energy-efficient buildings and communities, and support the transition to a low-carbon economy.

Another $93 million will help people and communities reduce emissions:

  • $40 million for additional heat pump rebates for households with low and middle incomes to provide access to affordable, clean energy;
  • $20 million for active transportation grants to communities;
  • $30 million to continue the implementation of electric vehicle public charging infrastructure; and
  • $3 million to support youth involvement in climate-action initiatives.

Earlier this year, the Province launched the first phase of a new made-in-B.C. Critical Minerals Strategy to build a clean economy by expanding the critical minerals sector in alignment with the B.C. Declaration on the Rights of Indigenous Peoples Act. Budget 2024 helps lay the foundation for this work with $24 million to support collaboration with First Nations, industry, local governments and the public and ensure adequate resources for mine permitting.

Strengthening an inclusive economy

Budget 2024 establishes enabling tools to help support equity financing opportunities for First Nations. These tools include provincial equity loan guarantees and other supports through a new First Nations Equity Financing Framework. The framework will assist First Nations in pursuing self-determined participation in important projects across a broad range of sectors. As the framework takes shape through consultation and co-operation with First Nations, the B.C. government will also engage business leaders across B.C. to inform development of the framework. This is one more way that government is building a better, more equitable future where First Nations have opportunities to share the benefits of projects in their territories.

Eleven First Nations communities that rely on five forest service roads for primary access will see improved safety with nearly $24 million over four years in road maintenance funding in Budget 2024.

Supporting self-determination

The Province has been partnering with Modern Treaty Nations to co-develop measures that better support self-determination in B.C.’s modern treaty arrangements. As a result of this collaborative work, Budget 2024 lays out a new approach for assessment and property taxation on Modern Treaty Nations’ core governance lands that puts exclusive decision-making for most property interests on Nisga’a Lands and Treaty Lands into the hands of Modern Treaty Nations and enables them to design approaches that best reflect their unique circumstances.

Critical transportation networks and community infrastructure

The Province is investing more than $15.5 billion from the capital plan over the next three years, to deliver the transit and transportation infrastructure to keep people and goods moving forward.

Continued priority projects include:

  • Highway 1 projects through the Fraser Valley and from Kamloops to the Alberta border; major infrastructure projects like the Fraser River Tunnel project and the Pattullo Bridge; and transit projects like the Broadway Subway and the Surrey Langley SkyTrain.
  • $248 million for BC Transit to expand infrastructure to support increased service and ensure the efficiency of the province’s transit system to reduce traffic congestion and support reliable, safe and affordable transit for people in B.C.

To support economic growth and development, $250 million over five years will support the 21 local governments that make up the Northwest BC Resource Benefits Alliance. These communities are primarily rural and remote with small populations, but are relied upon to support an influx of new industry and workers. Funding will support planning and construction of municipal infrastructure, such as roads, water sewer and other community facilities needed to create livable communities.

Future Ready

Budget 2024 provides $228 million over three years to sustain programs under the Province’s StrongerBC: Future Ready Action Plan. Launched in 2023, the plan is helping thousands of people get the skills they need to succeed in a changing economy and help close the skills gap many businesses are facing. Students, employees, businesses, and employers throughout the province are benefiting from the action plan.

Building a stronger B.C.

Taxpayer-supported capital spending over the fiscal plan is forecast at nearly $43.3 billion to sustain and expand provincial infrastructure, such as schools, post-secondary facilities, housing, health-care facilities and transportation projects, including highway improvements, landslide cleanup and prevention, and bridge repairs replacements. Through the province’s capital plan and these projects, 185,000 jobs will be directly or indirectly created over the next three years.

Fiscal Plan 2024-25 – 2026-27

Budget 2024 invests $13 billion more in operating funding across the fiscal plan to support new priority measures and to ensure services continue to be there for people as B.C.’s population grows and ages.

Budget outlook

With a slowing economy and increasing needs, Budget 2024’s three-year fiscal plan includes a

$7.9-billion deficit that declines to $6.3 billion by 2026-27.

The budget and fiscal plan provides significant contingencies for emergent costs, future priorities and caseload pressures, with $3.9 billion in 2024-25, $3 billion in 2025-26 and $3.7 billion in 2026-27.

Economic outlook

In 2023, B.C.’s economy posted modest growth, softening due to high interest rates, slowing domestic and global economic activity, and geopolitical and climate-related disruptions. Similar to other jurisdictions, modest growth is also expected in 2024, with real GDP expanding by 0.8%.

Economic growth is expected to rise in 2025 to 2.3%, supported by steady employment and wage growth, gains in consumer spending, solid investment activity, and higher exports as global economies recover from the slowdown. Over the medium term (2026 until 2028), real GDP growth is expected to range between 2.3% and 2.4% annually.

Budget 2024 real GDP growth projections are within the range of forecasts provided by the 13 members of the independent Economic Forecast Council.

Revenue outlook

Total government revenue is forecast at $81.5 billion in 2024-25, $82.8 billion in 2025-26 and $86.4 billion 2026-27. Revenue growth is driven by a growing tax base due to population growth, as well as economic growth and increasing revenues from the natural-resource sector.

Expense outlook

Expenses over the three-year fiscal plan are forecast at $89.4 billion in 2024-25, $90.6 billion in 2025-26, and $92.7 billion in 2026-27. Investments will help support the programs and services people rely on and includes strategic investments in health care, mental health, housing, emergency preparedness and response, public safety, helping people with costs and building a stronger, cleaner economy that works better for people.

Debt affordability

B.C.’s taxpayer-supported debt is projected to be $71.9 billion at the end of 2023-24, approximately $3.8 billion less than projected at Budget 2023. Total provincial debt is expected to increase over the fiscal plan as the Province continues to invest in strengthening services and building more schools, hospitals, roads, bridges, transit and housing.

The taxpayer-supported debt-to-GDP ratio, a key metric used by credit rating agencies, is forecast at 21.0% in 2024-25, 24.8% in 2025-26 and 27.5% in 2026-27. B.C.’s debt-to-GDP ratio is below that of most provinces, including Ontario and Quebec. Despite high interest rates, B.C.’s debt-servicing costs remain at low levels historically and compared to other jurisdictions.

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  1. How To Write A Business Plan For Grocery Store

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  1. Mini Grocery Store Business Plan [Sample Template for 2022]

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  5. How to Start a Mini Supermarket in 2024 in 13 Steps

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  6. Grocery Store Business Plan (+PDF) [2024 Ed]

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  9. How to Start a Grocery Store

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    Whether you plan to open a small grocery store, a mini supermarket, or a full-scale supermarket, a solid grocery business plan is essential to ensure your success. In this article, we will provide you with an overview of the key components of a grocery store business plan and guide you through the process of creating one.

  11. How to Start a Mini-Grocery Shop

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  16. A Guide to Building Your Own Mini Grocery Store From The ...

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  17. PDF Free-Version-of-Growthinks-Grocery-Store-Business-Plan-Template

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  18. Supermarket Business Plan (+PDF) [2024 Edition]

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  19. Grocery Store Business Plan Template [Updated 2024]

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  20. Grocery Store Business Plan

    EXECUTIVE SUMMARY. Viking Grocery Stores-Springfield, will be located in the old Lloyd building, located at 3816 South Johnson Street, in the heart of Springfield, Missouri. This business plan is prepared to obtain joint financing in the amount of $2,746,000, to begin work on site preparation and modifications, purchase equipment, and to ...

  21. Starting a Small Grocery Store in the Philippines

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  22. Starting a Supermarket Business Plan (PDF)

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  23. How To start a Small Grocery Store in India (Full Business Plan)

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