business plan for plant shop

Plant Nursery Business Plan Template

Written by Dave Lavinsky

Plant Nursery Business Plan

Plant Nursery Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plant nursery businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plant nursery business plan template step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your plant nursery business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a plant nursery business, or grow your existing plant nursery business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plant nursery business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Plant Nursery Businesses

With regards to funding, the main sources of funding for a plant nursery business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a plant nursery business.

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How to write a business plan for a plant nursery.

If you want to start a plant nursery business or expand your current one, you need a business plan. Below we detail what should be included in each section of your business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plant nursery business you are operating and the status. For example, are you a startup, do you have a plant nursery business that you would like to grow, or are you operating a chain of plant nursery businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plant nursery industry. Discuss the type of plant nursery business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plant nursery business you are operating.

For example, you might operate one of the following types of plant nursery businesses:

  • Houseplant Nursery : this type of plant nursery business focuses on providing a selection of popular houseplants for indoor growing.
  • Landscaping Nursery: this type of nursery focuses on outdoor plants and supplies for lawn care and landscaping.
  • Tree Nursery: this type of nursery specializes in providing a selection of trees for purchase.

In addition to explaining the type of plant nursery business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of products sold etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plant nursery industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the plant nursery industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the plant nursery industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your plant nursery business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, apartment renters and landscapers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plant nursery business you operate. Clearly, apartment renters would respond to different marketing promotions than landscapers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most plant nursery businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plant nursery businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes landscapers and local plant swaps. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plant nursery businesses with which you compete. Most likely, your direct competitors will be plant nurseries located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of plants do they grow and sell?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better quality and selection of plants?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plant nursery, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plant nursery company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a plant nursery, will you provide custom landscaping services, educational programs or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your plant nursery company. Document your location and mention how the location will impact your success. For example, is your plant nursery located in a busy retail district or shopping plaza, or is it visible from a busy highway, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plant nursery marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plant nursery business, including tending plants, growing or transporting plants, and helping customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th plant, or when you hope to reach $X in revenue. It could also be when you expect to expand your plant nursery business to a new city.  

Management Team

To demonstrate your plant nursery business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plant nursery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing plant nurseries or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

nursery sales growth

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plant nursery business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a plant nursery business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

start-up costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your nursery location lease, blueprints of your nursery design or an inventory list.  

Putting together a business plan for your plant nursery business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the plant nursery industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plant nursery business.  

Plant Nursery Business Plan FAQs

What is the easiest way to complete my plant nursery business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plant nursery you are operating and the status; for example, are you a startup, do you have a plant nursery that you would like to grow, or are you operating a chain of plant nurseries?

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Business Plan Template & Guide For Small Businesses

  • September 3, 2023

A Complete Guide On How To Start A Plant Shop

How To Start A Plant Shop

Suppose you have a passion for greenery and knowledge proficiency about how to grow and cultivate plants. In that case, how to start a plant shop will be an ideal way to begin your entrepreneurial spirit. The pursuit of starting a plant shop may be overwhelming, but you can succeed with a proper, detailed business plan.

Table of Contents

Essential Preparations Before Starting A Plant Shop

Market research.

First, most, newbie entrepreneurs have to decide what kind of nursery type they want to establish. In general, retail nurseries are for small owners like home gardeners. Wholesale nurseries for large enterprises like retail outlets, landscape contractors, and distributors. Plant nurseries require further specialization such as ornamental, native plants, trees, etc.

The plant industry is no longer relying only on non-organic farming, it now includes both organic and non-organic cultivation. Even though organic products are costly, they are still steadily increasing in demand. The following forecast report shows that the US plant and flower market has increased from the previous year by 1.8%  between 2020 -2021.  

Business Plan

An overall business plan will support entrepreneurs steadfastly on all the business steps. There are certain things that every business should go through in advance of starting plant businesses namely

  • Buy insurance
  • Get funding 
  • Obtain Necessary permissions and licenses
  • Select proper locations
  • Look for material sources 

Business owners should consider the POS system when planning for how to start a plant shop . ConnectPOS will help connect your sales channels with the most comprehensive POS app . Not only does it help sync data between online and offline stores and enables your customers to save time spent on the payment process. 

business plan for plant shop

Properly Allocate Budget

Starting a plant nursery requires entrepreneurs’ capital investment. When starting up any plant shop, entrepreneurs should consider some possible expenditures namely 

  • Greenhouse construction 
  • Irrigation systems
  • Permits and licenses
  • Premises rent 
  • Sources plantation
  • Necessary equipment and tools
  • Online websites
  • Promotions and marketing

To facilitate the management of your online websites and brick-and-mortar stores, you should consider using POS software . ConnectPOS is proud to be the leading POS system for all devices. You can sign up for a free 14-day trial of our app with no credit card required.

Find Supplier

Businesses must also seek reliable suppliers for long-term business, with qualitative products at reasonable prices. Possible suppliers that are necessary for plant businesses can be bedding plants, shrubs, trees and vegetable plants, along with as many garden accessories like fountains, gardening tools, fertilizers, pest repellents and potting soils. 

Create Potential Sales

With all the necessary requirements and licenses on the way, entrepreneurs now come to the next step. Businesses must prepare for sales systems by cooperating with wholesalers and agents. Having exceptional customer service will support businesses to sell more products. Plant shops can communicate with customers via creative advertising official websites to retain loyal customers and generate more purchases.

Marketing Strategies

It would be great if businesses intend an extensive marketing campaign for target customers. Businesses can promote plant shops through various means such as print advertising, magazines, newspapers as well as social media platforms or by sponsoring community-based events, engaging in roadshows and events as well as distributing handbills and fliers.

In summary, 

With excellent planning and marketing, you can how to start a plant shop and obtain significant achievements. If you are looking for professional partners who can support your idea of starting or developing a plant shop, don’t hesitate to contact us for a free demo and consultation.

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Plant Nursery Business Plan Template [Updated 2023]


II. Company Overview

This Section's Contents

Who is [Company Name]?

[company name]’s history, [company name]’s products/services.

[Company Name], located in [insert location here] is a newly established plant nursery that will provide a variety of plant and flower options for purchase. In addition to flowers and plants, the nursery will provide everything for one’s gardening needs including fertilizer, dirt, sod, rocks and outdoor decor.

[Company Name] was founded by [Founder’s Name], a local nurser who has worked in several local nurseries in the area and has made a career out of horticulture. He has studied, grew, and competed with the top nurseries in the country and has solidified his expertise in the industry. [Founder’s Name] has won many top awards and has been featured in multiple gardening magazines and articles.

Throughout his career working with different plant nurseries, [Founder’s Name] has come across several clients who are seeking specific types of plants for their garden and can’t find them to purchase anywhere in the area. [Founder’s Name] knew he could own and operate a successful plant nursery as he has the expertise, management skills, and will have a starting customer base as he will be able to carry many of the highly sought after plants and flowers that are not sold at any other local plant nursery.

Once his market analysis was complete, [Founder’s Name] began surveying the local vacant warehouses with space for an outdoor greenhouse and located an ideal location to house the plant nursery. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].

Once the lease is finalized on the warehouse space, light construction can begin to build-out the small retail area and outdoor greenhouse.

Since incorporation, the Company has achieved the following milestones:

  • Located available warehouse space for rent that is ideal for plant retail sales and enough room for an adjacent outdoor greenhouse
  • Developed the company’s name, logo, and website located at [website]
  • Hired a general contractor for the build-out of the warehouse, small office, retail showroom, and outdoor greenhouse
  • Determined equipment and necessary supplies
  • Began recruiting key employees with previous plant nursery experience

Below are [Company Name]’s product offerings:

  • House Plants
  • Herbaceous plants
  • Small trees
  • Pots and planters

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Plant Nursery Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Garden Nursery Business Plan

Start your own garden nursery business plan

Rose Petal Nursery

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Rose Petal Nursery is dedicated to providing a quality choice for people looking for plant and garden supplies, as well as serving contractors who need a reliable source of products. Our start-up expenses come to $41,500 which includes the cost of the greenhouses ($38,000) and the cost of rent for the land ($1,000). The start-up costs will be financed entirely by Jim and Dan Forester.

We will offer a wide variety of plants, trees, vegetable plants, along with a selection of garden supplies. Most of the plants we sell will be grown in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.

We would like to see a five to ten percent increase in our customer base each year. Our marketing strategy includes providing a knowledgeable staff, affordable prices, a great location, and top notch customer service.

Rose Petal Nursery has been the dream of owners Jim and Dan Forester for many years, and has been a project in the making for the last five years. Jim and Dan will manage all aspects of operations at Rose Petal Nursery. Dan will oversee the staff and be involved with the ordering of merchandise, while Jim will be responsible for the ordering of the garden supplies and tree stock, as well as the maintenance of the greenhouses.

Rose Petal aims to experience a growth rate of 20% in sales for the second year of operation and build upon that as the company grows. With creative marketing, and a quality choice of plants and garden supplies for our customers Rose Petal Nursery intends to make its presence known in the nursery community.

Garden nursery business plan, executive summary chart image

1.1 Objectives

  • Maintain an average gross margin at or above 50%.
  • Generate an average of $1,000 of sales each business day of each month.
  • Realize an annual growth rate of 10% in Year 2.

1.2 Mission

Rose Petal Nursery is dedicated to providing a wide variety of plants and trees in an aesthetic setting. Customer service is extremely important. We want each customer to have a pleasant shopping experience, and it is the intention of our staff to answer questions with expertise and to offer advice when we feel it is needed.

1.3 Keys to Success

The primary keys to success for the company will be based on the following factors:

  • Sell products of the highest quality with excellent customer service and support.
  • Retain customers to generate repeat purchases and make referrals.
  • Continue to expand daily sales by adding to the variety of plants we sell.
  • Communicate with our customers through creative advertising.

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Garden Nursery Business Plan Example

AUG.31, 2014

Garden Nursery Business Plan Example

Nursery garden business plan for starting your own business

The plant and greenhouse industry is blooming! IBIS World reports $40 billion in 2018 sales, an enormous number with plenty of room to grow. The sales figures include stock, bedding and garden plants, sod, mushrooms, flowering foliage in pots, and many other products.

Of particularly good news for the budding entrepreneur who is intending to open a new operation is the fact the average horticulture operation has higher sales than the average U.S. farm. This is an industry ripe for innovation whether through the use of technology or through creative thinking. The first step towards startup is the development of a customized, professional nursery garden business plan.

Executive Summary

2.1 the business.

People appreciate nice landscapes around homes, apartments, and commercial buildings. They want well-kept parks, nicely maintained natural preserves, and highways bordered with hardy sod and local wildflowers. As the green movement grows, there is also a demand for more products like native varieties which require less watering and care, and plants that offer other benefits like high oxygen production and soil anchoring.

2.2 Management

The business plan for plant nursery will address the ”hows and whys” of the operation. It should include all information relevant to startup that will guide decision-making, keep the company on track to fulfill its mission, and entice investors or lenders. Typical company information includes:

The experience level of the entrepreneur and other managers is critical because this is a highly specialized industry catering to well-defined markets. Whereas most consumers and commercial operations need paper, for example, the products sold by the operation are directed at a segmented market.

2.3 Customers

The overall theme of the nursery will influence the product line. Will the nursery cater to customers who want native plants to create natural ecosystems, green products suitable for particular climate zones, a variety of landscaping items, and/or indoor foliage? Will other items be offered for sale too, like flower pots, garden tools and decorations, and fertilizers?

2.4 Target of the Company

Garden Nursery Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owning.

Garden nurseries can be started in areas that are suitably zoned. The entrepreneur should demonstrate that land use regulations are researched and appropriate licenses obtained. The entrepreneur may need funding for land purchase and building and greenhouse construction. Nurseries need an irrigation system, storage buildings, heavy equipment for moving and delivering inventory, a warehouse, sales office, and so on. How much startup capital is needed? When is the nursery expected to start making a profit after accounting for costs?

3.2 Why the Business is being started

The status of local water supplies is a critical issue. What is the source of water? Are there permit requirements? Many areas are going through a drought and installation of efficient watering systems is mandatory.

3.3 How the Business will be started

The options are unlimited and include perennial and annual flowers, shrubs, trees, sod, other products like Christmas trees, agricultural seed products, starter plants, maintenance supplies, and so on. Will plants be grown in containers or rootballed, or sold as bare root or a mixture of production methods? Will the operation deliver to the customers’ sites? If so, it is important to have the right type of delivery equipment available.

Garden Nursery Business Plan - Startup Cost

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for Customers

If you are thinking about opening a nursery, you must first decide the services which you’ll be providing. Mentioning them clearly in the form of a nursery plant  business plan experts for plant nursery is preferable as it can give you an idea about the things which will be needed in starting nursery plant business.

We know it’s confusing to decide which sort of plants and products to showcase, so that everyone can find the things of their interest. Therefore, we’re providing here a sample business plan for plant nursery of a startup, Flora Mart, so that you can get idea about services which can prove profitable these days.

Services listed in nursery plant business plan of Flora Mart are as:

  • Bedding Plants: Flora mart will keep seasonal bedding plants by amassing different colored flowers and leaves to create visually appealing flower beds.
  • General Vegetation: We’ll be selling seedlings of general indoor and outdoor plants such as spider plant, Dracaena, Jade plant, African Violet, Boston Fern etc.
  • Seeds: We’ll keep seeds of all almost types of carnivorous plants, vegetables, fruits, and flowers.
  • Landscaping Services: We’ll be providing professional gardeners to set up lawn and vegetation according to customer’s land and space.
  • Garden Accessories: We will be keeping all the things that one can need in landscaping and gardening such as water sprinkler, pressure sprayer, seedling trays, lawn mowers, hand diggers, electric dust blowers, hydroponic trays, soils, grass patches, organic & inorganic fertilizers, plastic and sand-made pots of every size and shapes, hanging plant containers and garden stones.
  • Purchasing through App & Delivery Services: Customers can also avail our services by making a purchase using our app and get it delivered to their door.

Marketing Analysis of business for plant nursery

4.1 market trends.

In other words, the entrepreneur who wants to start a commercial nursery or greenhouse has many options. The key is to develop an operation capable of generating revenue year round for maximum profitability. For example, the owner could sell spring, summer, and fall flowers and shrubs, pumpkins and fall varieties in October, and Christmas trees in December. These are the types of topics covered in the business plan for plant nurseries.

4.2 Marketing Segmentation

Just owning a nursery isn’t sufficient to generate desired profits. To be successful, you must have to analyze your target customers before you actually start your business for plant nurseries. It can help you in devising policies and in adorning your place.

Also your plant nursery requirements can vary according to your target market. For instance, if you aim at targeting companies then it’ll be good to create a fine reception space and keeping formal and eye-refreshing indoor plants.

Target groups of Flora Mart are given here:

Garden Nursery Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

4.2.1 Home Owners: The first group of our customers will be the people living in our city, Seattle. This group of general population is expected to purchase our products, seeds, and seedlings as well to avail our gardening services to adorn their in and outdoor space with natural beauty.

4.2.2 Institutes: The second category includes research and educational institutes who can buy our plants and will also avail our landscaping services to create refreshing view in their departments.

4.2.3 Companies: Our third target category includes companies and offices who always leave a big space for a beautiful lawn and eye-catching entrance. They are expected to make big purchases with us.

4.2.4 Event Organizers: Our last category to target will be the event organizers in restaurants or in homes. For beautifying space naturally for parties, weddings and other events they’ll be needing our plant beds, prepared grass patches, and our landscaping services.

The detailed market analysis of our potential customers is given in the following table:

4.3 Business Target

Defining measurable, realistic and achievable goals before starting a business plan for plant nurseries can keep you working in a high spirit. Assessing your performance after the time you had set to achieve your goals can also help in bettering the coordination among you and you employees.

Business Targets set by Flora Mart are:

  • To earn net profit margin of $20k per month by the end of the first year
  • To maintain an average client rating score of 4.5 out of 5 at the end of first year
  • To increase our sales by 20% every 2 months

4.4 Product Pricing

Our prices will be just comparable with the other business for plant nurseries running in our vicinity. However, we’ve priced our gardening services a little bit higher because we’ll hire highly experienced staff for it.

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Plant Nursery Marketing Strategy

5.1 competitive analysis.

Before you think about how to start a business plan for plant nurseries, you must first research what your competitors are doing. Only in that case, you’ll be able to do something different.

To take a lead upon its competitors, Flora Mart will introduce app and delivery system so that customers can choose the plants while sitting at their location and get it delivered in almost no time. Secondly, Flora mart will be providing landscaping services for events and ceremonies which no one in the vicinity is providing. Lastly, the business will ensure exceptional customer service – valuing the client’s satisfaction more than anything else.

5.2 Sales Strategy

The business strategy services you’ll be adopting in order to sell your services must also be covered in your business plan for plant nurseries.

We’re listing some effective measures from sample garden center business plan of Flora Mart which will be taken to bring the target customers to its site.

  • Company’s services will be advertised in magazines and local newspaper
  • Strong presence on the web and social media will be ensured
  • On every shopping above $80, free delivery within 10km distance will be provided
  • 20% discount will be offered on our landscaping services for the first two months

5.3 Sales Forecast

Our sales are forecasted in the following column charts:

Garden Nursery Business Plan - Unit Sales

The detailed information about sales forecast is given in the following table:

5.4 Sales Monthly

Garden Nursery Business Plan - Sales Monthly

5.5 Sales Yearly

Garden Nursery Business Plan - Sales Yearly

Personnel plan

Before starting a plant starting a nursery business plan it’s essential to create an effective personnel plan to ensure that you’ll be hiring the right persons while paying them a fair amount. Because it is something that can affect your starting a nursery business plan in the long run.

The personnel plan developed by Denzel Sean, the owner of Flora Mart, is given in this starting a nursery business plan .

6.1 Company Staff

  • 2 Accountants to maintain financial records
  • 1 Web Developer to run company’s app and websites
  • 2 Drivers for providing Home Delivery
  • 4 Gardeners to cultivate plants
  • 1 Horticulturist to supervise hard-to-grow plants
  • 1 Landscaping Expert to set up lawn design ideas
  • 1 Sales Executives to market and to find new ventures
  • 3 Assistants to do day-to-day tasks
  • 3 Cleaners to clean the facility
  • 1 Receptionist

6.2 Average Salary of Employees

Financial plan.

The last step in making an effective nursery project plan is to make a detailed fianancial plan listing accurate statistics of your investments, expenses, and expected profit margins. For the sake of completeness its good to include at least 3 year forecast in your nursery business model. Your plan should cover details of how you’ll be managing your financial goals and increments in your employee’s salaries within the expected profits. It should also give a clear idea of amount that you can need to increase your product line. Moreover, the strategy to be followed if you fail to generate enough revenue for your starting a nursery business plan must also be included in the financial plan.

7.1 Important Assumptions

7.2 brake-even analysis.

Garden Nursery Business Plan - Break-even Analysis

7.3 Projected Profit and Loss

7.3.1 profit monthly.

Garden Nursery Business Plan - Profit Monthly

7.3.2 Profit Yearly

Garden Nursery Business Plan - Profit Yearly

7.3.3 Gross Margin Monthly

Garden Nursery Business Plan - Gross Margin Monthly

7.3.4 Gross Margin Yearly

Garden Nursery Business Plan - Gross Margin Yearly

7.4 Projected Cash Flow

Garden Nursery Business Plan - Projected Cash Flow

7.5 Projected Balance Sheet

7.6 business ratios.

Download Garden Nursery Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as flowers shop business plan , hydroponics farm business plan , organic farm business plan , agriculture fruit farm business plan , aquaponics farm business plan , preparing to succession for agriculture , and many others

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Plant Nursery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Crop Cultivation » Plant Nursery

Plant Nursery Business

Are you about starting a plant nursery? If YES, here is a complete sample plant nursery business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a plant nursery . We also took it further by analyzing and drafting a sample plant nursery marketing plan template backed up by actionable guerrilla marketing ideas for plant nursery businesses. So let’s proceed to the business planning section.

It is without doubt that starting a plant nursery can be a very sure way to use your love of plants and gardening to gain or make money. When people think of a plant nursery, the local garden centre usually comes to mind. But it is important to note that most garden centres produce very few of the plants they sell.

Instead, they buy their plants from specialty nurseries, which actually grow the plants. There are many specialty plant nurseries starting from tiny backyard nurseries to very large regional wholesale nurseries, who might supply retailers in several states.

One awesome fact about the business is that the industry is still very much open to contain a large variety of farms and individuals. The best way to achieve brand awareness and make substantial money in the plant nursery business is to choose a niche and specialize in plants that are in demand and can be container-grown to save space.

A relatively new development in container growing – called the “pot-in-pot” system, gives farmer the chance to grow  larger trees and shrubs without the back-breaking hand digging and high water consumption needed by field growing, and for smaller plants, container growing saves time, water and transplanting.

One’s need or a supplier’s need of having your own plant nursery is being able to buy wholesale at deep discounts. There are hundreds of wholesale nurseries that specialize in what are called in the trade “plugs, liners & whips”, which are different types of plant starts.

If you think this sound like the kind of business you would want to start, then you can begin to look into writing a business plan. If the idea of writing a business plan sounds scary, then you may want to work with a sample business plan like the one below;

A Sample Plant Nursery Business Plan Template

1. industry overview.

It is worthwhile to note that businesses in the plant nursery industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods.

These plants can either be grown under cover or in an open field. It is a known fact that the industry has survived poorly in the past five years. The influx of low-cost cut flower imports from Colombia and Ecuador has without argument had a direct negative effect on domestic farmers, reducing the revenue of the industry.

We believe that in the coming years, the revenue of the industry will reduce, held down by the weak demand from florists and nurseries and by import competition.

We all know that the economy of the united states is no longer in a recession, weak discretionary spending will continue to strain flower sales throughout the year. It is also important to note that businesses in this industry are located throughout the United States, and their distribution varies slightly from the population distribution.

Most products of the plant nursery industry grow better in some climates and a concentration of growers has developed in a given area. Demand in the industry we believe is moved by consumer income, home sales and new home construction, and commercial real estate construction.

The success of individual companies rests on anticipating demand for various types of plants, efficient distribution, and competitive pricing. Bigger ventures in the industry have economies of scale in distribution, and little businesses in the same industry can compete successfully by raising specialty plants or serving a local market.

2. Executive Summary

Ostrander Nursery is a new plant Nursery in the heart of Oregon that is dedicated to provide quality choice for individuals searching for plant and garden supplies, as well as serving contractors who need a reliable source of products.

We at Ostrander Nursery hope to offer a wide variety of plants, trees, vegetable plants, along with a selection of garden supplies.

We believe that most of the plants we will be selling will be grown in our greenhouses. We also believe that with a suitable and convenient location, Ostrander Nursery will successfully market its products to the residential customer, as well as contractors and renters.

We at Ostrander Nursery would love to see and acknowledge a five to ten percent increase in our customer base annually, which will serve as a factor to dictate our success. Our marketing strategy includes providing a knowledgeable staff, affordable prices, a great location, and top notch customer service.

We also plan to experience a growth rate of 20% in sales for the second year of operation and build upon that as our Nursery grows. We believe that with adequate, creative marketing and a quality choice of plants and garden supplies for our customers, we will be able to achieve success and make our presence known in the nursery community.

Ostrander Nursery has been the long time dream of owners Oscar and Alexander Grant for many years, and has been a project in the making for the last five years.

Oscar and Alexander Grant, two brothers with a precise goal and visions, will manage all aspects of the Nursery. Alexander, we believe will manage the staff and be involved with the ordering of merchandise, while Oscar will be in charge of the ordering of the garden supplies and tree stock, as well as the maintenance of the greenhouses.

3. Our Products and Services

We at Ostrander Nursery plan to offer a wide variety of bedding plants, shrubs, trees, and vegetable plants along with many garden accessories such as fountains, stepping stones, garden tools, fertilizers, and potting soils. We believe that most of our plants will be grown on-site in state-of-the-art greenhouses. First and foremost, we plan to buy full grown plants for our first few months of inventory.

Our main source of revenue stream at Ostrander Nursery will come from the direct sale of plants and trees from our outdoor and indoor greenhouse facility.

We hope to carry a number of seasonal and year round (perennial) species. We also plan to sell to both individual customers and landscape contractors. We will also generate secondary revenue streams by organising the transportation or big orders of trees and plants on behalf of individual customers and landscape contractors.

4. Our Mission and Vision Statement

  • Our vision at Ostrander Nursery is to become one of the leading ventures in the Plant Nursery Business and in the whole world, starting from the United States.
  • We at Ostrander Nursery are very much dedicated to provide a wide variety of plants and trees in an aesthetic setting. We understand that the customer service we provide is extremely important, because we want each customer to have a pleasant shopping experience, and it is the intention of our staff to answer questions with expertise and to offer advice when we feel it is needed.

Our Business Structure

Ostrander Nursery has been a long time dream of brothers Oscar and Alexander Grant, and has been a project in the making for five years.

We believe and hope that our opening date will be within next year March, Oscar and Alexander Grant is seeing the dream of operating a nursery to become the leading figure in the industry. Located in the outskirts of Salem, Oregon at 98983 Orchards Heights Rd, opposite the famous Sundance Lavender farm.

We also plan to focus on providing quality bedding, hanging, and vegetable plants, along with a variety of potted trees. Our major aim at Ostrander Nursery is to serve both residential customers and landscaping contractors, and provide a variety of garden accessories such as ponds, statues, potting soils, fertilizers, and garden tools.

Outlined below are the portfolios we wish to start Ostrander Nursery with:

Chief Executive Officer

HR and administrative Executive

  • forest nursery worker
  • forest assistant nursery
  • greenhouse worker

Marketing and Sales Manager

Security guard

5. Job Roles and Responsibilities

  • His in charge of Overseeing all other executives and staff within the organization.
  • He is Tasked with board of directors and other executives to determine if company is in accordance with goals and policies.
  • Charged with encouraging business investment.
  • He also promotes economic development within communities.
  • His in charge of directing the organization’s financial goals, objectives, and budgets.
  • Implement the organization’s guidelines on a day-to-day basis.
  • Preside over quality control.
  • In charge of Hiring, training, and terminating employees.
  • In charge of developing and implementing strategies and set the overall direction of a certain area of the company or organization.
  • Provides visionary and strategic leadership for the organization.
  • Collaborate with the board of directors to develop the policies and direction of the organization.
  • He makes sure that the members of the Board of Directors have the information necessary to perform their fiduciary duties and other governance responsibilities.
  • He also Provide adequate and timely information to the Board to enable it to effectively execute its oversight role.
  • Directs staff, including organizational structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures.
  • In charge of overseeing the running of HR and administrative tasks for Ostrander Nursery
  • Monitors office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Stays updated on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Builds the ventures reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • States job positions for recruitment and managing interviewing process
  • Organizes staff induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.
  • In charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Tasked with defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • In charge of financial forecasting and risks analysis.
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Forest Nursery worker

  • Plants, sprays, weeds, fertilizes, and waters plants, shrubs, and trees, using hand tools and gardening tools.
  • Plants crops, trees, or other plants.
  • Applies chemical solutions to plants to protect against disease or insects or to enhance growth.
  • Harvests plants, and transplant or pot and label them.
  • Marks agricultural or forestry products for identification.
  • Harvests agricultural products.
  • Records information about plants and plant growth.
  • Maintains operational records.
  • Feels plants’ leaves and note their colouring to detect the presence of insects or disease.
  • Evaluates quality of plants or crops.
  • Sells and delivers plants and flowers to customers.
  • Transports animals, crops, or equipment.
  • Sells agricultural products.
  • Operates tractors and other machinery and equipment to fertilize, cultivate, harvest, and spray fields and plants.
  • Operates farming equipment.
  • Fills growing tanks with water.
  • Inspects plants and bud ties to assess quality.
  • Digs, cuts, and transplants seedlings, cuttings, trees, and shrubs.
  • Cuts trees or logs.
  • Ties and bunches flowers, plants, shrubs, and trees, wrap their roots, and pack them into boxes to fill orders.
  • Packages agricultural products for shipment or further processing.
  • Regulates greenhouse conditions, and indoor and outdoor irrigation systems.
  • Operates irrigation systems.
  • Digs, rakes, and screens soil, filling cold frames and hot beds in preparation for planting.
  • Prepares land for agricultural use.
  • Dips cut flowers into disinfectant, count them into bunches, and place them in boxes to prepare them for storage and shipping.

Forest assistant nursery

  • Moves containerized shrubs, plants, and trees, using wheelbarrows or tractors.
  • Sows grass seed, or plant plugs of grass.
  • Cleans work areas, and maintain grounds and landscaping.
  • Cleans equipment or facilities.
  • Maintains inventory, ordering materials as required.
  • Maintains inventories of materials, equipment, or products.
  • Hauls and spreads topsoil, fertilizer, peat moss, and other materials to condition soil, using wheelbarrows or carts and shovels.
  • Prepare land for agricultural use.
  • Maintain and repair irrigation and climate control systems.
  • Builds agricultural structures.
  • Cuts, rolls, and stack sod.
  • Provides information and advice to the public regarding the selection, purchase, and care of products.
  • Advises others on farming or forestry operations, regulations, or equipment.
  • Folds and staples corrugated forms to make boxes used for packing horticultural products.
  • Traps and destroys pests such as moles, gophers, and mice, using pesticides.
  • Captures or kills animals.
  • Grafts plants and trees into different rootstock to reduce disease by inserting and tying buds into incisions in rootstock.

Greenhouse Worker

  • Grafts plants.
  • Inspects facilities and equipment for signs of disrepair, and perform necessary maintenance work.
  • Negotiates contracts such as those for land leases or tree purchases.
  • Positions and regulates plant irrigation systems, and program environmental and irrigation control computers.
  • Prepares soil for planting, and plant or transplant seeds, bulbs, and cuttings.
  • Provides information to customers on the care of trees, shrubs, flowers, plants, and lawns.
  • Assigns work schedules and duties to nursery or greenhouse staff, and supervise their work.
  • Determines plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.
  • Determines types and quantities of horticultural plants to be grown, based on budgets, projected sales volumes, and/or executive directives.
  • Identifies plants as well as problems such as diseases, weeds, and insect pests.
  • Manages nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.
  • Selects and purchases seeds, plant nutrients, disease control chemicals, and garden and lawn care equipment.
  • Tours work areas to observe work being done, to inspect crops, and to evaluate plant and soil conditions.
  • Applies pesticides and fertilizers to plants.
  • Confers with horticultural personnel in order to plan facility renovations or additions.
  • Constructs structures and accessories such as greenhouses and benches.
  • In charge of Identifying, prioritizing, and reaching out to new markets for our agriculture produce, processed food, new partners, and business opportunities within the agro – allied industry
  • In charge of Developing, executing and evaluating new plans for expanding increase sales of all our agriculture produce and processed foods
  • Tasked with documenting all customer contact and information.
  • Represents the company in strategic meetings
  • Aids to increase sales and growth for the company
  • In charge of protecting the farm and its environs
  • Controls traffic and organize parking
  • Tasked with giving security tips when necessary
  • Patrols around the farm on a 24 hours basis
  • Presents security reports weekly

6. SWOT Analysis

Ostrander Nursery is a standard plant nursery started to be exceptional and not as a trial and error, which is why conducting a proper SWOT Analysis became a necessity. We at Ostrander Nursery believe that getting our things right from the start would mean that we have succeeded in creating the foundation that will help us establish a successful plant nursery.

We at Ostrander Nursery plan to offer a large number of products, we have no plans for failure but a well situated plan that will help us to maximizing our strength and opportunities and also make our threat and weakness an advantage for us. Properly explained below is a summary of the result of the SWOT analysis for Ostrander Nursery;

According to our SWOT Analysis, our strength rest on the fact that we have built and established a well based rapport with a handful of major players (agriculture merchants) in the agro – allied industry; both suppliers and buyers within and outside of the United States.

We have also purchased some of the latest modern machines, tools and equipment that will helps us manage our plant nursery. We also have experienced and best hands for the business in the whole industry

The SWOT Analysis perceived that the time it will take to gain customers and boost our brand will be our major weakness. It explained the unimaginable competitive industry and how industry players are keen on their advertising strategies.

  • Opportunities

The opportunities that we at Ostrander Nursery have are the amount of homeowners, and industries that will come for our plants and also industries that will come for the raw materials from our plant Nursery.

One of the threats that was perceived during the SWOT Analysis is the probability of global economic downturn that will affect us negatively, bad weather cum natural disasters (draughts, epidemics), unfavourable government policies and a new competitor ( a plant nursery that cultivates few or almost all the crops we cultivate ) as our nursery within same location.

We believe in our strength and know that we will overcome any available threat with ease through handwork and consistency.


  • Market Trend

It is a known fact that most businesses in the farming industry are no longer relying only on non – organic farming. They have now added both organic crop cultivation and non – organic crop cultivation and despite that organic food are costly; they are steadily increasing in demand.

Also we all know that the agricultural industry is as old as man’s survival on planet earth, but that does not in any form make it over saturated or filled; ventures in the industry keep exploring new ideas technologies in order to improve cultivation processes and also food preservation process; mechanized farming has without doubt increased the level of foods and crops that are being produced. The industry will always be needed for the survival of man and his family.

Farmers are now growing crops in large numbers in a country where such crops could never survive before now and in locations where there are little or few farming land due to the advancement of technology. Individuals can now make use of rooftops (basement) of their houses to plant crops even at large quantity.

8. Our Target Market

Our target market strategy at Ostrander Nursery will be relying on becoming an attractive choice for homeowners and landscape contractors in the city of Salem Oregon. We believe that the target markets we are going to be chasing are the residential consumers searching for a large variety of plants and trees to beautify their residences.

We also believe that the Landscape contractors will be attracted by competitive prices and a diverse inventory. We understand that individuals will want to shop at our location because of the superior customer service we hope provide. We at Ostrander Nursery would like to see a five to ten percent increase in customers annually, and the profile of our customer consists of the following demographic information:

  • Male and Female.
  • Married and Single.
  • Combined annual income in excess of $50,000.
  • Age range of 25 to 80 years, with a median age of 40.
  • Own houses or townhouses valued at over $150,000.

Our competitive advantage

There are approximately more than 17,000 businesses that operate one or more facilities that sell plants and trees to both individual customers and contractors.  It has been estimated that in each of the last five years, the plant nursery industry has generated in excess of $27 billion while providing jobs to more than 150,000 people.

Aggregate payrolls in each of the last five years have exceeded $3.5 billion. This goes to show that the industry is a matured industry, and the future expected growth rate is expected to mirror that of the general economy.

We at Ostrander Nursery believe that we have one of the most extensive and affordable plant and flower selections in the entire State of Oregon, and a very knowledgeable staff ready to give out unparalleled customer service. We believe that contractors looking for a reliable nursery will find we at Ostrander Nursery very supportive and easy to work with. The ease and convenience of our location is a very big plus and a competitive advantage to us.


  • Sources of Income

Our main source of revenue stream at Ostrander Nursery will come from the direct sale of plants and trees from our outdoor and indoor greenhouse facility. We hope to carry a number of seasonal and year round (perennial) species.

We also plan to sell to both individual customers and landscape contractors. We will also generate secondary revenue streams by organising the transportation or big orders of trees and plants on behalf of individual customers and landscape contractors.

10. Sales Forecast

We at Ostrander Nursery have been able to analyse what our sales or the income we will be generating in the next three years. We have put plans in place and we believe in our strength and the way we plan to run Ostrander Nursery, and we believe we will achieve these goals and figures.

We have also perfected our sales and marketing strategies to help us achieve our aim and goals, we have employed experienced hands and individuals we believe can help us be what we want, when we want.

Our sales projections was analysed from two main revenue streams: the general public, and contractors. We believe that our sales projections for the upcoming year will be based on a modest growth rate for sales. We are Ostrander Nursery being a new plant nursery business we are projecting a growth rate of 20%, believing our advertising will bring in new customers daily. Outlined below are the sales projections of Ostrander Nursery:

  • First Year -: $650,000
  • Second Year -: $1,100,000
  • Third Year -: $3,000,000

Note : it is worthwhile to note just like we stated above that this forecast was done based on what is obtainable in the industry and with the believe that none of the threats we mentioned above will be a hindrance or may likely appear.

  • Marketing Strategy and Sales Strategy

We at Ostrander Nursery plan to make use of a number of marketing strategies that will allow our Plant Nursery to easily target individuals within the target market. We believe that these strategies will include traditional print advertisements and ads placed on search engines on the Internet.

We believe that we need a functional marketing and advertising strategy to be able to boost our business. Which is why we will also use an internet based strategy. We believe that this is very important as many people seeking local retailers, such as plant nurseries, now make use of the Internet to conduct their preliminary searches.

We at Ostrander Nursery also plan to register our business with online portals so that potential customers can easily reach the business. Ostrander Nursery will also develop our own online website showcasing the operations of the business, our inventory, hours of operation, and other services offered by the business.

Finally, we will also develop ongoing relationships with landscape contractors that will need inventories of trees and plants from Ostrander Nursery in bulk on a regular basis. In time, these contractors will become an invaluable source of business for us at Ostrander Nursery.

11. Publicity and Advertising Strategy

We at Ostrander Nursery believe that our marketing strategy will be based on becoming an option for contractors and the general public to fill their plant and shrubbery needs. We also intend to maintain an extensive marketing campaign that will ensure maximum visibility for the business in our targeted market. Below is an overview of the publicity and advertising strategies for Ostrander Nursery:

  • Establish relationships with landscape contractors within the target market.
  • We hope to place adverts on both print (community based newspapers and magazines) and electronic media platforms; we will also advertise Ostrander Nursery Consultants  on financial magazines, real estate and other relevant financial programs on radio and TV
  • Ostrander Nursery will also sponsor relevant community based events / programs
  • We also plan to make use of various online platforms to promote the business. All these will make it easier for people to enter our website with just a click of the mouse. We will take advantage of the internet and social media platforms such as; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • We also plan to mount our Bill Boards on strategic locations all around Salem, Oregon
  • We at Ostrander Nursery also plan to engage in road show from time to time
  • We also plan to distribute our fliers and handbills in target areas all around Salem
  • We plan to make sure that all our workers wear our branded shirts and all our official vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Our strategy at Ostrander Nursery will based on serving our customers with expert service and product knowledge, to build our marketing plan to reach homeowners, renters, and contractors, to focus on satisfying the needs of our customers, and to focus on providing quality plants at affordable prices.

Ostrander Nursery believe that to get the right pricing for our plants, we need to make sure that we choose a good location for Plant Nursery, choose a good breed / seeds that will bring forth bountiful harvest, reduce the cost of running our plant nursery to the smallest minimum and make sure we attract buyers to our business, as against taking our plants to the market to source for buyers.

With this, we would have successfully removed the cost of transporting the goods to the market and other logistics from the equation.

  • Payment Options

We at Ostrander Nursery after our extensive research and thorough discussion understand efficiently that different customers prefer different payment options as it suits them but at different times and ways. We plan to make sure that we provide them with payment options that will make their transactions less stressful and very open.

Listed below are the payment options we at Ostrander Nursery plan to making available to our customers;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via POS

We have also chosen to partner with a known bank in the United States in order to give our customers the best they can ever get in the agricultural sector of the United States.

13. Startup Expenditure (Budget)

Our major objectives at Ostrander Nursery is to maintain an average gross margin at or above 50%, generate an average of $1,000 of sales each business day of each month, and realize an annual growth rate of 10% in Year 2. We believe that these objectives and goals are very much reachable.

Which is why we are being very detailed about all information penned down in our business plan? We have also decided on the possible factors to spend our start up capital and they include:

  • The price for incorporating our farm in United States of America – $750.
  • Our budget for key insurance policies, permits and business license – $4,000
  • The cost of acquiring / leasing a nursery facility and land – $55,000
  • The budget for preparing the soil (for planting et al – $25,000
  • The price for acquiring the required working tools and equipment / machines / tractors et al– $600,000
  • The price of Launching an official Website – $600
  • The budget for paying our workers for 1 year – $500,000
  • Other business requirements (Business cards, Signage, Adverts and Promotions et al) – $2,000
  • Miscellaneous – $5,000

From our detailed cost analysis above, we will need $1,192,350 to start Ostrander Nursery and make the nursery ready to serve the needs of our customers. Here also are the few equipment we believe that are necessary in starting Ostrander Nursery:

  • Propagation Containers
  • Tillers and spades
  • Wheelbarrows
  • Compost bins
  • Irrigation systems
  • Hoes and Hand held pruners
  • Harvest baskets
  • Rain collection barrels

Generating Funding / Start-up Capital for Ostrander Nursery

We at Ostrander Nursery understand that having the required finance for your business; will go a long way to make sure you achieve your desired goal. Finance basically is a very crucial factor when it comes to building any business, and building a successful business is not a one day job but a continuous job that requires consistency and hard work.

Ostrander Nursery is a privately owned farm that will be solely finance by the owners and their immediate family. Outlined below are the possible means we plan to raise funds for Ostrander Nursery

  • Raising part of the start – up capital from personal savings
  • Raising part of the start – up capital from family members and friends (soft loans and gifts et al)
  • Raising a larger chunk of the start-up capital from the banks (loan facility).

14. Sustainability and Expansion Strategy

Oscar and Alexander Grant are the founders and operators of Ostrander Nursery. Oscar has worked in the nursery industry for over fifteen years (with 10 years managing Age rock Nursery). While Alexander has a degree from the University of Oregon in agronomy and has worked for the Green Nation Agency as a plant specialist advising the local population on the purchase and care of a wide range of plants.

We believe they have the adequate experience and combine knowledge to lead Ostrander Nursery to limelight and success.

We also understand that the plant nursery industry is highly competitive, and how important it is to maintain a high level of customer service, offer quality products, and give our prospective clients a large variety of choices when shopping for plants and trees.

We believe that our business approach will be to offer a diverse selection of plants, trees, and garden supplies. We also believe that exceptional customer service will be important in meeting the needs of our target markets. Healthy plants will be a top priority at Ostrander Nursery, and we will display the plants artistically.

We also believe that our immediate geographic market which is the capital of Oregon has the adequate population we need to flourish and that a 100 mile geographic area would want our services, as we become a well known nursery. We also believe that what will make us successful and attract enough clients for us will be based on the following services:

  • Sell products of the highest quality with excellent customer service and support.
  • Retain customers to generate repeat purchases and make referrals.
  • Continue to expand daily sales by adding to the variety of plants we sell.
  • Communicate with our customers through creative advertising.


  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Write a Business Plan for Plant Nursery business in 9 Steps: Checklist

By alex ryzhkov, resources on plant nursery.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Welcome to our blog post on how to write a business plan for a plant nursery. With the increasing popularity of gardening and green spaces, the plant nursery industry has witnessed substantial growth in recent years.

In fact, according to the latest statistics, the global plant nursery market is projected to reach a value of $20.9 billion by 2027, growing at a CAGR of 5.2% during the forecast period. This reflects the immense potential for entrepreneurs like yourself to establish a successful plant nursery business.

So, if you're ready to turn your passion for plants into a thriving business, let's delve into the essential steps of creating a comprehensive business plan for your plant nursery.

  • Conduct market research
  • Define your target market
  • Determine your unique selling proposition
  • Identify your sources of funding
  • Evaluate the competition
  • Establish a pricing strategy
  • Set business goals and objectives
  • Create a detailed financial plan
  • Develop a marketing and advertising plan

By following this checklist, you'll be well-equipped to navigate the challenges of the plant nursery industry and pave the way for success.

Conduct Market Research

Market research is a crucial step in developing a business plan for your plant nursery. It allows you to gain a deeper understanding of the industry, your target market, and the demand for your products and services. By conducting comprehensive market research, you can make informed decisions and develop strategies that will help your business succeed.

When conducting market research for your plant nursery, consider the following:

  • Industry Analysis: Understand the overall trends and growth potential of the plant nursery industry. Identify any challenges or opportunities that may exist.
  • Target Market: Determine who your potential customers are, such as retail stores, residential and commercial properties, and landscaping professionals. Analyze their needs, preferences, and buying behavior.
  • Competitor Analysis: Identify your direct and indirect competitors in the market. Analyze their strengths, weaknesses, pricing strategies, and unique selling propositions. This analysis will help you differentiate your plant nursery from competitors.
  • Demographic and Geographic Factors: Study the demographics and geographic location of your target market. Understand factors such as age, income levels, and proximity to your plant nursery. This information will help you tailor your offerings and marketing strategies.
  • Trends and Opportunities: Research emerging trends and opportunities in the plant nursery industry. Stay updated on new plant varieties, gardening techniques, and sustainable practices. This knowledge will help you stay ahead of the competition and cater to evolving customer preferences.

Tips for Conducting Market Research:

  • Utilize online resources, industry reports, and market research databases to gather relevant data and insights.
  • Engage with potential customers through surveys, focus groups, or interviews to understand their needs and preferences.
  • Visit local plant nurseries and garden centers to observe customer behavior and gain firsthand knowledge of the industry.
  • Monitor social media platforms and online forums to stay updated on discussions and trends related to plants and gardening.
  • Network with landscaping professionals, gardeners, and horticulture experts to gain industry insights and identify potential partnerships.

Define Your Target Market

In order to successfully establish and grow your plant nursery business, it is crucial to clearly define your target market. Understanding who your ideal customers are will allow you to effectively tailor your products, services, and marketing strategies to meet their specific needs and preferences.

1. Research and analyze your market: Begin by conducting thorough market research to identify the demographics, psychographics, and buying behaviors of potential customers within your geographical area. This will help you gain insights into their preferences, interests, and purchasing power.

2. Determine your niche: Consider specializing in a particular type of plants or offering unique services that cater to a specific audience. For example, you may choose to focus on selling rare exotic plants or providing expert advice on sustainable gardening practices.

3. Segment your target market: Divide your target market into distinct segments based on factors such as age, gender, income level, lifestyle, and interests. This segmentation will enable you to develop targeted marketing campaigns and better understand the specific needs of each segment.

  • Consider conducting surveys or interviews with potential customers to gather valuable insights and feedback.
  • Observe and analyze the characteristics and preferences of your existing customers to help define your target market.
  • Stay updated with the latest trends and developments in the plant nursery industry to identify new potential markets.

4. Study your competition: Analyze your competitors to identify any gaps in the market that you can fill. Look for underserved customer segments or areas where you can differentiate yourself and offer a unique value proposition.

5. Refine your target market: Based on the insights gathered from your market research, niche identification, segmentation, and competitor analysis, refine your target market to ensure it aligns with your business goals and capabilities.

By defining your target market in detail, you will be able to develop a more focused and effective marketing strategy, deliver personalized customer experiences, and ultimately increase your chances of success in the plant nursery industry.

Determine Your Unique Selling Proposition

In order to stand out in the competitive plant nursery industry, it is essential to determine your unique selling proposition (USP). This is the factor that sets your business apart from others and gives you a competitive advantage. Your USP should highlight what makes your plant nursery different, valuable, and appealing to your target market.

Here are some steps to help you determine your unique selling proposition:

  • Identify your strengths: Start by identifying the strengths and assets of your plant nursery business. This could include factors such as a wide variety of high-quality plants, expert staff with extensive knowledge, a convenient location, or unique services offered.
  • Understand your target market: Research and understand the needs and preferences of your target market. This will enable you to tailor your unique selling proposition to meet their specific demands. For example, if your target market consists of environmentally-conscious customers, you could highlight your commitment to offering organic and eco-friendly plants.
  • Highlight your unique services: Determine what unique services your plant nursery can offer to customers. This could include services such as personalized plant recommendations, expert advice on plant care and maintenance, or customized garden design services.
  • Communicate your competitive advantage: Clearly communicate your unique selling proposition to your target market through all your marketing and advertising efforts. This includes your website, social media profiles, business cards, and signage. Emphasize the benefits customers can expect when choosing your plant nursery over competitors.

Here are some tips to help you determine your unique selling proposition:

  • Research your competitors to identify what sets you apart from them.
  • Conduct surveys or interviews with potential customers to understand their needs and preferences.
  • Regularly analyze and evaluate your unique selling proposition to ensure it remains relevant and appealing to your target market.
  • Use powerful language to convey your unique selling proposition in your marketing materials.

Identify Your Sources Of Funding

Once you have conducted market research, defined your target market, and determined your unique selling proposition, it's time to consider your sources of funding for your plant nursery business. This step is crucial as it will help you secure the necessary capital to start and operate your business smoothly.

Here are some important factors to consider when identifying your sources of funding:

  • Personal Savings: Assess your personal savings and determine if you have enough funds to invest in your plant nursery business. Using your own savings can be an advantageous option as it gives you full control over your finances.
  • Friends and Family: Consider reaching out to friends and family members who may be interested in supporting your venture. They can provide either a loan or become investors in your business.
  • Bank Loans: Explore the possibility of obtaining a business loan from a bank or financial institution. Prepare a solid business plan, financial projections, and demonstrate your ability to repay the loan within the specified timeline.
  • Grants and Government Programs: Research if there are any grants or government programs available specifically for small businesses in the plant nursery industry. These programs can provide financial support or assistance in obtaining funding.
  • Investors: Seek potential investors who may be interested in investing in your plant nursery business. Prepare a compelling investment proposal outlining the potential growth and profitability of your business.
  • Crowdfunding: Consider using crowdfunding platforms to raise funds for your plant nursery. Present your business idea and offer attractive rewards or incentives for those who contribute to your project.
  • Ensure that you have a well-prepared and comprehensive business plan to present to potential lenders or investors.
  • Consider alternative funding options such as microloans or peer-to-peer lending platforms.
  • Explore local or regional economic development programs that may provide financial assistance or incentives for small businesses in your area.
  • Take advantage of online resources and tools that can guide you in identifying and securing funding for your plant nursery business.

Evaluate The Competition

When starting a plant nursery business, it's crucial to thoroughly evaluate the competition in your market. This step will help you understand the existing players in the industry and identify opportunities to differentiate your business.

Here are some important factors to consider when evaluating the competition:

  • Identify key competitors: Research and identify the main competitors in your area or niche. Look for businesses that offer similar products and services to understand their strengths and weaknesses.
  • Study their pricing: Analyze the pricing strategies employed by your competitors. Determine whether they focus on low prices or if they position themselves as a premium brand. This information will help you set competitive and profitable prices for your own products.
  • Assess their product offerings: Take a close look at the range and variety of plants offered by your competitors. Consider whether there are any gaps in the market that you can address with unique plant offerings.
  • Analyze their marketing efforts: Explore how your competitors market their businesses. Look at their websites, social media presence, and advertising initiatives. Determine their target audience and identify ways to differentiate your own marketing strategy.
  • Study customer reviews and feedback: Read customer reviews and feedback about your competitors. This will give you insights into what customers like or dislike about their products and services. Use this information to identify areas where you can excel and provide a better customer experience.

Additional Tips:

  • Visit your competitors' physical locations to observe their operations, organization, and customer interactions.
  • Attend industry events and trade shows to network with your competitors and gain valuable insights.
  • Stay updated on the latest industry trends and innovations to identify ways to stay ahead of your competition.

By thoroughly evaluating the competition, you'll be able to understand their strengths and weaknesses, and use this knowledge to develop strategies that set your plant nursery business apart.

Establish A Pricing Strategy

When it comes to running a plant nursery business, establishing a pricing strategy is crucial for success. It allows you to determine the right price points for your products and services, ensuring that you remain competitive in the market while still maintaining profitability.

Here are some important steps to consider when developing your pricing strategy:

  • 1. Analyze your costs: Before setting your prices, it's essential to have a clear understanding of your costs. Calculate all expenses related to sourcing plants, maintaining inventory, providing services, and running your nursery. This will help you determine a baseline price that covers your expenses and ensures a reasonable profit margin.
  • 2. Research the market: Take the time to research the prices of similar products and services offered by your competitors. This will give you an idea of the average price range in the market and help you position your nursery accordingly. Consider factors such as the quality of your plants, the level of expertise in your services, and any unique offerings you provide.
  • 3. Consider your target market: Understand your target market's willingness to pay for your products and services. Are they price-sensitive or willing to pay a premium for high-quality plants and expert advice? Tailor your pricing strategy to meet the expectations and budget constraints of your target customers.
  • 4. Offer value-added services: Consider offering bundled packages or value-added services to differentiate yourself from competitors. For example, you could provide free delivery and installation of plants for larger orders or offer personalized consultations for landscaping and gardening design. These additional perks can justify higher price points.
  • 5. Test and refine: Once you have established your initial pricing strategy, it's important to continuously evaluate and refine it based on customer feedback and market demands. Monitor your sales performance, customer satisfaction levels, and overall profitability to make necessary adjustments and optimize your pricing strategy over time.
  • - Consider offering discounts or promotions during slower seasons to attract customers and boost sales.
  • - Regularly review and update your pricing strategy to stay competitive and adapt to market fluctuations.
  • - Don't undervalue your products and services – ensure that your prices reflect the quality and expertise you provide.

By following these steps and considering the unique aspects of your plant nursery business, you can establish a pricing strategy that both meets the needs of your customers and ensures the sustainability and profitability of your business.

Set Business Goals And Objectives

Setting clear and achievable business goals and objectives is crucial for the success of your plant nursery business. These goals will guide your day-to-day operations and help you measure your progress towards growth and profitability.

When setting your business goals and objectives, it is important to consider both short-term and long-term aspirations. Short-term goals typically focus on immediate targets that can be achieved within a year, while long-term goals look ahead to where you want your business to be in three to five years.

  • Be Specific: Clearly define what you want to achieve. For example, increasing annual revenue by a certain percentage, expanding your customer base, or launching new products or services.
  • Set Measurable Targets: Ensure your goals are quantifiable. Use key performance indicators (KPIs) such as sales volume, customer satisfaction ratings, or market share percentage to track your progress.
  • Make Your Goals Attainable: While it is important to set ambitious goals, make sure they are realistic and achievable within the given timeframe. Consider your available resources, market conditions, and industry benchmarks.
  • Set a Timeline: Establish deadlines for achieving each goal. This will help you stay focused and hold yourself accountable for making progress.
  • Align Goals with Your Business Values: Ensure your goals are consistent with your mission, vision, and values. This will help maintain consistency and a clear direction for your plant nursery business.

Remember, setting goals and objectives is not a one-time process. As your business evolves, it is important to regularly review and adjust your goals to stay aligned with market trends and changing customer needs. By setting clear and actionable goals, you will have a roadmap to success and be able to measure your progress towards building a thriving plant nursery business.

Create A Detailed Financial Plan

Creating a detailed financial plan is crucial for the success of your plant nursery business. It will help you understand the financial aspects of your business and ensure that you have a clear roadmap to follow. Here are some important steps to consider when creating your financial plan:

  • Evaluate your start-up costs: Determine the initial expenses required to start your plant nursery business. This may include costs such as acquiring land or leasing a space, purchasing plants, equipment, and supplies, obtaining necessary licenses and permits, and hiring staff.
  • Estimate your operational expenses: Calculate the ongoing costs of running your business, including rent or mortgage payments, utilities, employee salaries, insurance, marketing expenses, and other overhead expenses. This will give you a clear idea of the amount of revenue you need to generate to cover these costs.
  • Forecast sales and revenue: Estimate the number of plants you expect to sell and the price at which you plan to sell them. Consider market trends, competition, and customer demand when making these projections. This will help you set realistic sales goals and determine your expected revenue.
  • Track your expenses: Keep detailed records of all your expenses and regularly monitor them against your projected budget. This will help you identify any areas where you may be overspending and allow you to make necessary adjustments to stay on track.
  • Monitor cash flow: Cash flow is the lifeblood of any business. It is essential to ensure you have enough cash available to cover your expenses and invest in the growth of your plant nursery. Create a cash flow statement that tracks your incoming and outgoing cash to maintain a healthy financial position.
  • Consider financing options: If you require additional funds to start or expand your plant nursery business, explore financing options such as business loans, grants, or partnerships. Research and evaluate the terms, interest rates, and repayment schedules to choose the best option that aligns with your financial goals and capabilities.

Tips for creating a detailed financial plan:

  • Consult with a financial advisor or accountant to ensure accuracy and expertise in creating your financial plan.
  • Regularly review and update your financial plan to reflect changes in your business or market conditions.
  • Be conservative in your revenue projections and factor in potential risks or challenges that may affect your cash flow.
  • Use accounting software or tools to streamline your financial management processes and maintain accurate records.
  • Consider seeking professional guidance for complex financial aspects, such as tax planning and compliance.

Develop A Marketing And Advertising Plan

The marketing and advertising plan is a crucial component of your overall business plan for your plant nursery. This plan outlines the strategies and tactics you will employ to effectively promote your products and services to your target market.

Firstly, you should identify your target market and understand their needs and preferences. This will help you tailor your marketing messages and campaigns to resonate with your potential customers. Conduct market research to gain insights into your target market's demographics, psychographics, and buying behavior.

  • Segment your target market to customize your marketing efforts for different customer groups.
  • Utilize surveys, interviews, and social media listening to gather valuable customer feedback.

Once you have a deep understanding of your target market, you can devise a comprehensive marketing strategy. This strategy should encompass various channels and tactics that align with your business goals and budget.

Your marketing and advertising plan should include both online and offline methods to reach a wider audience. Online strategies may include creating a professional website, utilizing search engine optimization (SEO), and leveraging social media platforms to engage with potential customers and showcase your products.

For offline marketing, consider participating in relevant industry trade shows and events, distributing flyers or brochures in your local community, and forming partnerships with complementary businesses such as gardening or landscaping services.

  • Invest in professional photography to showcase the beauty and variety of plants you offer.
  • Build an email list and send regular newsletters to keep customers informed about new arrivals and promotions.
  • Consider offering special promotions or discounts for referrals to encourage word-of-mouth marketing.

To measure the success of your marketing efforts, establish key performance indicators (KPIs) such as website traffic, conversion rates, and customer retention. Regularly monitor and analyze these metrics to evaluate the effectiveness of your marketing and advertising plan and make necessary adjustments.

Remember, developing a marketing and advertising plan is an ongoing process that requires flexibility and adaptability. Stay up to date with industry trends, monitor your competitors, and continuously refine your strategies to stay ahead in the competitive plant nursery market.

In conclusion, starting a plant nursery business requires careful planning and preparation. By following these 9 essential steps, you can create a comprehensive business plan that will guide you towards success. Conduct thorough market research to understand your target market and competition, and determine your unique selling proposition. Identify potential sources of funding to finance your venture, establish a pricing strategy, and set business goals and objectives.

Create a detailed financial plan that includes budgeting for purchasing plants, equipment, and marketing efforts. Lastly, develop a marketing and advertising plan to promote your business and attract customers. With a well-thought-out business plan, you will be well-equipped to launch and grow your plant nursery business successfully.

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How To Start A Plant Business From Scratch

Man working in garden center

If you wish to be your own boss and have a green thumb, then a plant nursery business might be just right for you! Besides having an entrepreneurial spirit, you will need to acquire a decent understanding of plants, soils, labor management, packing, shipping, marketing, and many other things to thrive in your plant business.

This beginner’s guide will walk you through the process of starting your own plant business from A to Z!


Benefits Of Having An Indoor Plant Care Business

Drawbacks of selling plants, creating a business plan, choosing your plant care services, starting a backyard nursery, running retail nurseries, starting wholesale nurseries, starting a landscape and interior design service, how profitable is a plant care business, what is the most profitable plant to grow indoors, final thoughts.

When having a plant business of your own, you gain independence and control over your life. This means you are free to choose what is best for your plant care business and are responsible for your own success!

In most nurseries, in comparison to other businesses, the start-up capital for an indoor plant care business is relatively minimal; your greatest expenditures will be insurance and transportation. You may handle your own bookkeeping, and if you can secure larger clients, such as office complexes or shopping malls, you’ll have a steady stream of cash.

business plan for plant shop

Although it’s a growing industry, plant care is a luxury service. You will thus probably be first on the list for budget cuts when people’s wallets are tight. A steady income might be difficult to come by as a result.

Dealing with insect infestations is an additional burden. They may swiftly destroy plants, spoiling your effort and perhaps compromising your reputation, and it’s typically not your fault.

business plan for plant shop

Beginners Guide To Starting A Plant Business

Though formal training is not needed to start a plant care business, these are a few basic steps to follow:

Do Your Research

You should have a look at the local market and check what the competition is doing to start a plant business. Analyze the market to see what services are already offered and where a gap could exist for you to fill.

Additionally, you should consider what trends exist in the plant world. Consider what locals are purchasing if you’re shopping for nursery stock.

business plan for plant shop

Allocating Your Budget

Entrepreneurs need to invest money in order to start a plant shop. Therefore, plant businesses should think about several potential costs before opening any type of plant store, including:

  • Construction of greenhouses
  • Irrigation systems
  • Business license and permission
  • Space rental
  • Plantation sources
  • Tools & equipment required
  • Online platforms
  • Hiring employees
  • Marketing and advertising
  • Other supplies

You may save money by doing your own bookkeeping and customer management. That means you’ll need to set up:

  • An accountancy system
  • A customer relationship management database
  • A project management system of some kind
  • A business bank account

Business owners should consider the POS system while making plans for the plant shops. With the most complete POS app available, ConnectPOS will assist in integrating your sales channels. Additionally, to assist with data synchronization across digital and offline shops, it also enables your clients to simplify the payment process.

Enhance Your Plant Care Skill

Before you invest a lot of money, do your research. Purchase books and magazines about plants. Examine various locations’ plant nursery setups, talk to other nursery owners and join professional organizations.

Work with your local Small Business Center to learn about hiring procedures and other aspects of running a small plant business. Attend seminars, and classes, and learn everything you can about how to grow and cultivate plants.

business plan for plant shop

New to gardening? Learn these 5 gardening tips for beginners .

Begin Promoting Your Plant Business

Consider creating a batch of unique business cards or fliers to put off around your neighborhood if you’re working with an in-person company, such as selling plants, where you’ll be at your client’s premises.

You should also consider:

  • Making a website
  • Taking stunning product photographs
  • Creating social media accounts

Don’t forget to create a marketing plan, or you risk having one hand in all the marketing cookie jars.

Plant care can be divided into three categories:

  • Backyard growers sell their plants, and they typically hold many monthly garage sales in their front yards.
  • Retail nurseries are often smaller businesses that sell plants mostly to homeowners.
  • Wholesale nurseries are often bigger operations that grow plants and sell to municipalities, growers, retail stores, and landscape architects.

Based on your knowledge, time availability, and desire to work on your plants full- or part-time, decide what sort of plant nursery you want to create.

Acquire The Proper Gardening Tools

If you have a green thumb, you may already have several of the essential gardening equipment to grow plants. Nevertheless, you should get any items you don’t currently have. If you’re going to be planting a lot, invest in a wheelbarrow so you can easily transfer the dirt according to the plants you’re cultivating.

Concentrate On 1-2 Plants Only

Your location and the climate there will affect the plants you decide to cultivate in your garden whether indoors or outdoor plants, so only select a minimum of two or three plant species that you are enthusiastic about.

Choose plants you are familiar with cultivating and that you believe will be well-liked by your neighborhood’s plant lovers. Invest in seeds, then sow them. As your plants grow, be sure to check in daily to give each plant the water, sunlight, and attention it needs.

business plan for plant shop

Advertise Your Sales Online And In Your Community

Create a straightforward advertisement with the date, time, and place of future deals. Include a few pictures and the name of your own nursery. At least one week before a sale, post to local Facebook groups, Facebook Marketplace, and your other social media platforms.

Consider placing some advertising in your local newspaper or on its radio stations if you believe there are many potential customers there.

To let people know when you’re having a sale, print some flyers with the same information and put them up throughout your neighborhood to gain more loyal customers.

New to online advertising? Here are some digital marketing strategies your business might be missing out on.

Set Your Plant Prices

Even though plant prices might vary greatly depending on the species, you should base your pricing on local demand while also taking the cost of cultivating the plants into consideration.

Look at nearby flower shops and plant shops or the local garden center to see how much they sell plants for to get an idea of the market demand locally.

If you can undercut them and still make money, do it to make a significant entrance into the local market.

Revise Your Business Plan

Interact with your customers when you’re selling. Talk about what they’d want to see in the future, and offer out your business card or brochures with your contact information.

When you’ve finished selling your plants, total your profits and decide what to do next depending on your feedback from your existing customers and the money you made.

Top tip: Don’t adjust your prices if you sold out and are satisfied with your profit margin to encourage loyal customers to buy more plants. Otherwise, increase them to increase revenue or decrease them to increase inventory sales. Use additional promotions to spread the word if you’re underselling and can’t permanently cut your rates any further.

Renting Your Own Space

Start by looking for business properties in your neighborhood that are available for rent or purchase. When searching, keep your budget in mind and request that realtors and brokers show you rooms with plenty of natural light and ventilation.

Once you’ve rented a place, start to work organizing your area and ordering basic supplies.

Top tip: Do not rent spaces with carpets. You’ll be watering your plants to keep them healthy, and it’s impossible to keep carpeting from growing mold and generating a horrible and unpleasant odor if it’s constantly moist.

business plan for plant shop

Plant Your Seeds In A Separate Spot

Purchase your seeds from reliable suppliers. When your plants reach maturity, dig around each one and remove it from the ground using gardening tools. Before placing the plants out for sale, if you have a storefront, bring the ones you want to sell and put them there in attractive pots.

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Attractive pots are our forte . In fact, our wholesale planters are above-class in durability, function, and beauty.

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Purchase More Plants And Supplies

When your store opens, you’ll need to hold some plant shows or start advertising your products and services. Purchase plants from the categories you can’t or won’t cultivate.

Buy some gardening equipment, pots, and soil from wholesalers in case your customers require them. Retail stores typically sell these items as well.

Related article: Best Potting Soil for Indoor Plants !

Hiring Employees

To save money when you are setting up, think about having the assistance of family members and friends. You’ll have an idea of your cash flow after you open.

Running a plant nursery by yourself is also possible, especially if you have a small operation

business plan for plant shop

Adjust Prices And Refocus Your Efforts

If succulents are selling out quickly, change your growing practices to make room for additional succulents. Conversely, stop growing cactus plants if you can’t sell any. Depending on your sales, change your prices and nursery stock.

Contact Nearby Flower Shops, Retailers, And Vendors

Inform the local companies that you are opening a plant nursery by getting in touch with them. Ask them whether they’d be interested in doing business with you if you know that you’re going to concentrate on a particular species or type of plant. Ask what these shops and merchants have problems getting their hands on if you’re not sure what you’re going to cultivate.

Sign Agreements With Nearby Companies

Create a contract by writing it yourself or getting a lawyer to do it for you. Include your pricing for each sale, your duties, and any delivery instructions.

Wholesale contracts are often very valuable, so protect yourself by having a buyer sign them after they’ve committed to buying from you.

Create A Nursery Space And watch Your Plants’ Grow

The first batch of plants may take anything from a week to six months to grow, depending on what you’re planting. Plan 2-3 distinct nursery locations to grow in intervals so that you may transport your plants just before your customers need a new supply.

nursery garden

Top tip: Never underplant. Whether it’s due to the environment, pool pest control, or the weather, you’ll lose some of your plant stock over time. Have a few extra plants on hand as a backup.

Check out our article on 5 Best Tips For Indoor Plant Care .

Attend Local Garden Centers And Plant Shows

Attend local plant displays and conventions whenever possible to network with other farmers and potential customers.

Give your business card out and try to make as many connections as you can. This is a simple technique to make sure you’re advertising your plant nursery services to the most potential clients.

Because plants really do make the world more beautiful, more and more people and business owners are using indoor gardening to make their spaces seem better. This may be the ideal company for you if you have a talent for creating exquisite indoor plant arrangements.

You’ll design plant displays to connect a space as part of your indoor landscaping business. Even better, combine your gardening and maintenance offerings to convert one-time clients into devoted patrons.

Lack of ideas for your business? take a look at our blog on 10 Outdoor Designs and Commercial Landscaping Ideas .

About The Market

Commercial clients will pay you more money and need less driving time than residential clients, especially if you sign up with big enterprises, office parks, or buildings where you can serve a large number of clients at once.

Restaurants, hotels, and institutions are also potential targets. Deliver brochures by hand to potential clients. Place adverts in the local newspaper, or even establish a referral network at garden centers and nurseries to get started.

All you actually need are soil probes (normal size and maybe a 4-footer for those tall indoor palms), watering cans, a pair of plant snippers, chemical insecticides, plant fertilizers, and a trustworthy car to get you around.

You will also need to prepare:

  • Your company name. Pick one that is pertinent to your company and will make your company stand out.
  • A business permit.
  • You may advertise with business cards, flyers, or, if you have a limited budget, in the newspaper or the yellow pages.
  • You may build a website on a budget after you start earning a nice wage and, of course, let people know about your business.
  • Participate in neighborhood activities to spread the word about your company.
  • Dress professionally and be well-groomed by wearing uniforms. This shows prospects that you take your work seriously.

Smaller, backyard nurseries might make $7000 to $40,000 yearly. On a modest nursery scale, a potted plant may cost $1 while a specialty plant (such as a rare orchid) might cost $100s.

For large-scale nurseries, the yearly ranges range from $40,000 to $625,000. Large nurseries provide thousands of trees or acres of ground cover for sale. Japanese maples have been the most common plant in recent years.

how to start a plant business

According to a study, the most profitable plants that you can find in your garden are the Monstera Thai Constellation, the Monstera Dubia, and the Alocasias and Caladiums…

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The most important thing when designing a garden aesthetic is using durable, reliable, and gorgeous planters.

Paired with your plants, our Jay Scotts professional-grade planters will ensure the happiness of your customers by offering a beautiful piece of functional decor that fits in any space or interior design. Using our planters, the botanic needs of your customers are met and exceeded.

Whether you’re supplying plants to homeowners or large commercial enterprises, Jay Scotts planters are ideal for any plant project big or small.

All of our planters come with an industry-leading warranty , highlighting our dedication to quality and the affordability of our fiberglass planters.

Want to offer our planters to your new customers? Contact us  today to learn more about the exciting opportunities our wholesale range can deliver!

Or better yet, give us a call and our sales consultants will be more than happy to walk you through any outstanding questions or requests you might have.

business plan for plant shop

How To Start A Plant Nursery In India? Plant Nursery Business Plan.

Table of Contents:

1. Plant Nursery Business Plan

2. how to start a plant nursery, 3. plant nursery requirements, faqs on plant nursery business plan.

Do you love gardening and love to be surrounded by flowers and plants? Well, you are not the only one; many people want to develop a kitchen garden in their home or decorate their place with pots filled with nature.

We are now surrounded more by concrete jungle than nature, and having these little patches of nature around us, can help us feel a lot better alongside adding beauty to our environment. As more people are shifting to homes with limited or no land for vegetation, the demand for bonsai and flowering plants has increased rapidly; opening a plant nursery can be a highly profitable business.

There is a variety of plants available, and they can be classified into the following to get a better understanding of what type suits you.

  • Vegetable Nurseries 🥦
  • Flower Nurseries 🌻
  • Fruit Nurseries 🍇
  • Medicinal Nurseries 🥕
  • Forest Nurseries 🌳

Vegetable Nurseries🥬

People are now turning to homegrown vegetables to avoid eating pesticide filled ones available in the market. There exist a lot of different vegetable plants that can be grown in a nursery, such as spinach, tomato, radish, sweet potato, peas, brinjal, pumpkin, onions, etc.

business plan for plant shop

Flower Nurseries🌹

They are called ornamental nurseries; they are often the most popular and high in demand. Everyone loves flowers, and because of their seasonal nature, they don't require care all year long. Popular flowers are- Gladiolus, Lilly, Roses, Marigolds, Salvias, Tecoma, portulaca, jasmine, hibiscus, asters, and miniature roses.

Fruit Nurseries🍎

Nowadays, a lot of people are growing food nurseries. They require a lot of attention, but they come with high returns. Popular fruit species are- Pomegranate, Oranges, Mango, Sapota, Oranges, Common fig, Mulberry, Jackfruit, lemon, banana, papaya, apple, Indian sweet lime, dragon fruit, coconut, and other local fruits.

Medicinal Nurseries🥒

With the increase in craze for Ayurveda and natural cures for diseases, people are adopting healthier lifestyles and turning to natural remedies for complex diseases such as diabetes and even cancer. Now, plants such as aloe vera are also used in cosmetics. Various plants grown in medicinal nurseries include- Bryophyllum, aloe vera, vetiver lemongrass, sagargota, curry leaves, vasaka, costus igneus, etc.

Forest Nurseries🌲

In these types of nurseries, saplings are grown, which in the future will turn into large trees. Trees such as eucalyptus, pine, oak, teak are grown in forest nurseries. One can decide on picking one or more of the above types depending on available land and resources.

Opening a plant nursery could look a little overwhelming initially, but if you know the necessary steps to get started, it will get a lot easier.

Legal requirements

The first step to get started with any agricultural business is to look for suitable and fertile land. For developing a nursery, the land used need not be very huge. The backyard of your home can also be utilised for the purpose; this will yield more profit compared to taking land on rent for farming. The basic requirements for an agricultural land should be met, such as fertility of the soil, nutrition, moisture content, non-toxicity, and free of termites and other insects. All of these factors play a substantial role in the growth of plants.

Once these requirements are met, one can start with further processes. If you are pal King of planting different varieties of plants and trees, you should provide various soil types as per requirement. You might even need to spend some extra amount on picking the suitable quantity and quality of the soil. Once the soil is purchased, you can divide the land for different species. To make the soil more fertile, carry out traditional methods of ploughing, etc.

Land Permit✅

For any commercial use, one requires a land permit to use the land for opening your nursery. The local authority of your city will provide you with legal permission.

Also Read: Garden Pipe Manufacturers in India

Agriculture License📋

Nursery plantation is an agriculture unit, and an agriculture license is required to get started. One can visit government websites for further information and procedures. A local government authority might also be needed for inspection to your nursery.

business plan for plant shop

Seeds and Saplings🍃

To start growing on your land, you will need seeds or saplings of the desired plant varieties. You can purchase them from different gardening firms, or if you have access, you can directly cut from existing shrubs. One should use the proper technique for cutting stems. When you are cutting the stem of plants, keep in mind to cut it diagonally at the top and straight at the bottom.  Similarly, have a few saplings which are ready for planting. Provide a reasonable gap between plants at the time of the sowing of seeds so that they can be segregated and can get proper nutrition and sunlight.

The next component is soil, though, on your piece of land, there exists soil in its natural state, but adding more fertile soil using correct proportions of manure and moisture, will boost the growth of plants significantly. You will also be required to add a large amount of sand, which will be needed by woody plants.

Simple Tools🧑🏼‍🌾

Though fewer tools are required in this type of farming, one should keep some simple tools for cutting and shaping the plants. Some tools for ploughing the little area of land and also some equipment to spray and add pesticides will be helpful, but there is no need for bulky and expensive tools to start a nursery.

Chemicals and Fertilisers🍂

After all your efforts, insects and pests can damage your plants and destroy your flowers and fruits. To save your plants from getting infected, you should use some pesticides, fungicides, insecticides, herbicides, etc. These chemicals are available in the form of spray bottles, and all you need is just to spray it on the plants. But don’t pour in excess, as it can create a negative effect on the health of plants and yours too.

Fertilisers help in accelerating the growth speed of plants. It helps in ensuring the healthy growth of the plants and provides them with the required nutrients. Organic manures are best for the purpose, but chemical fertilisers are also extensively used. The chemicals and fertilisers are readily available. You can even buy the products in nearby stores or even online. One such online store is Nursery Live, which can provide you with all your nursery related requirements.

Hiring other people👨🏼‍🌾

Machines cannot do everything, and you will require a workforce to get various services done in your nursery. It would help if you had people for planting, spraying pesticides, irrigation, pruning, weeding, etc. Though if you are planning to start on a small scale, you can manage the work on your own and can save money.

business plan for plant shop

Marketing Your Plant Nursery Business📊

Once you are ready with your nursery, it's time for you to now spread the word; you can do it in the following ways-

It is an old and traditional way of marketing. You can publish about your nursery business in a local newspaper to get it in the eyes of local customers.

Door-to-door Campaigning📈

This includes going to nearby flower shops and other sellers that use plants and telling them about your nursery and how you can help them. You can provide them with discounts so they can be eager to give your services a try.

Creating a website💻

A website will help you reach a wider audience, and you can also use it for the marketing of your business plan. WordPress is a platform where you can get started; it provides you with an easy way of creating a website on a small budget.

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business plan for plant shop

Q. How To Start A Plant Nursery In India?

Ans- The first step to getting started with any agricultural business is to look for suitable and fertile land . For developing a nursery, the land used need not be very huge. The backyard of your home can also be utilised for the purpose; this will yield more profit compared to taking land on rent for farming.

Q. How do I get a plant nursery license in India?

Ans- These are the Documents required for a plant nursery license in India:

  • You need to fill a 1st Form application for starting a plant nursery business
  • Then, a verification report shall be given by the director of horticulture in the 2nd Form
  • Receipts of Paid challan
  • LPO (Legal Process Outsourcing)
  • Blueprint of plant nursery that has to be duly marked by the income inspector.

Q. How do I start a plant nursery business?

Ans- To start a plant nursery includes the extraction of seeds without being destroyed from a fully grown fruit for harvesting. Then using those extracted seeds for plantation and the seeds should then be planted in seedbeds or germination trays for their growth.

Q. How can I start a plant nursery online in India?

Ans- Here are a few basic things you need to do to understand how to start an online plant business:

  • Decide Whether You will Grow Plants in Your Nursery or Outsource them from the Nearby Wholesaler
  • Market Research
  • Define your boundaries
  • Access your Supplier of Plants, Seeds, Gardening Tools, and other Supplements

Q. Do you need a Licence to sell plants?

Ans- All plant sellers have to be registered and have been authorised to create the Plant Passports (PPs). You can't get authorised without Registered first, and there's going to be a whole lot more people just Registered than there'll be who are both Registered and Authorised.

Q. Is plant nursery a profitable business in India?

Ans- As more people are shifting to homes with limited or no land for vegetation, the demand for bonsai and flowering plants has increased rapidly; opening a plant nursery can be a highly profitable business.

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