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What is an implementation plan? 6 steps to create one

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An implementation plan—also known as a strategic plan—outlines the steps your team should take when accomplishing a shared goal or objective. This plan combines strategy, process, and action and will include all parts of the project from scope to budget and beyond. In this guide, we’ll discuss what an implementation plan is and how to create one.

Projects require planning to be successful. Would you build a house without a blueprint? Probably not, because nailing pieces of wood together without a plan could lead to disaster. The same concept is true in the corporate world. An implementation plan functions as the blueprint for any shared objective. Your plan should include everything from the project strategy, to the budget, to the list of people working on the project. 

In this guide, we’ll discuss what an implementation plan is and how to create one. These steps can help you and your team prepare for projects both big and small.

What is the purpose of an implementation plan?

The purpose of an implementation plan is to ensure that your team can answer the who, what, when, how, and why of a project before moving into the execution phase. In simple terms, it's the action plan that turns your strategy into specific tasks.

What is an implementation plan?

A good way to know whether your implementation plan is effective is to hand it to someone outside of your team and see if they can understand the project in its entirety. Your implementation plan should leave no questions unanswered.

How to create an implementation plan in 6 steps

If you want your implementation plan to be comprehensive and beneficial to your project team, you’ll need to follow specific steps and include the right components. Use the following steps when creating your plan to reduce the risk of gaps in your strategy.

How to develop an implementation plan

1. Define goals

The first step in the implementation process is defining your goals . Determine what you hope to accomplish when your project is complete, like whether you hope to win over a new marketing client or revamp your internal content strategy. Starting with your project objectives in mind can help flesh out your project plan. 

Tips to consider:

Ask questions: When defining your goals, you and your team may want to ask questions about your project such as, “What are we trying to achieve with this project? What deliverables do we hope to produce? Who are the stakeholders we plan to share our project deliverables with?”

Brainstorm risk scenarios: Although you’ll perform a more in-depth risk assessment later on in your implementation plan, brainstorming potential risk scenarios early on gives you a more realistic idea of what you’re able to achieve. 

2. Conduct research

Once you have a broad idea of the project goals you want to achieve, you can hone in on these goals by conducting research such as interviews, surveys, focus groups, or observations. Your research should come from key experts in your field. These experts may be team members or external stakeholders. Your research outcomes should include a list of what your project timeline, budget, and personnel may look like.

Collaborate using shared tools: Collaboration is easier when you have the right communication tools in place to do so. Use a team collaboration tool to share your project goals and get feedback from others, regardless of their location. 

3. Map out risks

You brainstormed risk scenarios in step one of your implementation strategy, and in step three, you’ll map out all the potential risks you may face in your project. Risks can include anything from paid time off and holidays to budget constraints and loss of personnel. 

A great way to map out your risks is by using a risk register. This tool will help you prioritize project risks and prepare for them accordingly. You can also conduct a SWOT analysis , which will identify any weaknesses or threats affecting your project. 

Be flexible and proactive: Mapping out risks is more than just a preparation strategy. If you identify preventable risks during this stage of the implementation plan, you can take action to prevent those risks. This may mean adjusting your initial project goals. 

4. Schedule milestones

Scheduling your project milestones is an important step in the planning process because these checkpoints help you track your progress during execution. Milestones serve as metrics—they are a way to measure how far you’ve come in your project and how far you have left to go. 

To visualize project milestones and keep your entire team on track, use a Gantt chart . With a Gantt chart, you can visually lay out your implementation schedule and show how long you think each task will take.

Add wiggle room: Things don’t always go as planned, even if you do everything in your power to a schedule. By adding wiggle room to your schedule, you can ensure your project stays on track instead of keeping tight milestones and failing to meet them.

Clarify dependencies: Dependencies are tasks that rely on the completion of other tasks. Clarifying your dependencies makes it easier to keep the project on track and hit your milestones.

5. Assign responsibilities and tasks

Every action plan must include a list of responsibilities with team members assigned to each one. By assigning responsibilities, you can assess the performance of each team member and monitor progress more closely. Using a RACI chart can be an effective project management tool for clarifying roles and responsibilities. 

Assigning responsibilities is different from assigning individual tasks. One team member may be responsible for overseeing the project review, while you may assign three other team members to handle the delivery and communication of the project to various teams for review. When you assign responsibilities and tasks, be sure to make your expectations clear. 

Communication is key: When you assign roles, responsibilities, or tasks, it’s best to communicate why you’re choosing one team member over another. Instead of letting team members question why they have specific roles, you can use this step in the planning process as an opportunity to highlight team member strengths.

Track responsibilities in a shared tool: Having a shared tool, like project management software, can give team members clarity on who's doing what and by when.

6. Allocate resources

Resource allocation is one of the best ways to reduce risk. If you can plan out what resources you need for your project and ensure those resources will be available, you’ll avoid the risk of running out of resources mid-project. If you notice that you don’t have enough resources in this step of the implementation process, you can adjust your project accordingly before it kicks off. 

Resources may include money, personnel, software, equipment, and other physical or technical materials. Time can also be a resource because the team members you need to complete the project may be working on other projects.

Tips to consider: Ask yourself the following questions when identifying available resources for your project: 

What is the project’s priority level? 

Who is available to work on this project? 

What budget or tools are available? 

What additional resources do we need? 

Who needs to approve the resource allocation plan?

Following these steps as you create your implementation plan will increase the likelihood of hitting your project goals. Having a checklist of the items to include in your implementation plan can also lead to successful implementation. 

What to include in an implementation plan

Knowing how to create your implementation plan is crucial, but you also need to know what to include in your plan. This checklist includes the six most important items you’ll want to consider if you want to move forward with a successful project. 

Implementation plan checklist

1. Objectives

You’ll outline your project objectives in step one of the implementation process. Set your goals and decide what metrics your team will use to measure to monitor progress. By clearly identifying your project objectives, you and your team can measure progress and performance as you move forward.

2. Scope statement

You’ll set the scope of your project in step two when conducting research. Your project scope statement should outline the boundaries you’ve set for your project and broadly define what goals, deadlines, and project outcomes you’ll be working toward. Defining your project scope in the implementation plan can help prevent scope creep when you’re farther along in the project.

3. Outline of deliverables

Deliverables are the tangible goals of your project. Outlining the deliverables you hope to create can serve as a resource when managing time frames, delegating tasks, and allocating resources. 

4. Task due dates

Although the project timeline may change as your project progresses, it’s important to clarify your expected due dates during implementation planning. When you estimate task due dates, you can schedule milestones around these due dates and plan for project completion. You will commonly see Gantt charts used for strategic planning and implementation planning. This is because Gantt charts display information in a follows a linear path, similar to a timeline. 

5. Risk assessment

You’ll conduct your risk assessment in step three of the implementation process. Whether you use a   risk register , SWOT analysis , or contingency plan to identify risks , be sure to include these documents in your plan. That way, others involved in the project can look through your findings and potentially help you prevent these risks. 

6. Team member roles and responsibilities

You assigned roles and responsibilities to team members in step five of your plan, and keeping a detailed record of what these are can hold everyone accountable. Whether you use a RACI chart or another tool to clarify team member roles, there should be a place in your plan for everyone to refer to in case questions arise. 

Your implementation plan will likely be unique to the project you're working on, so it may include other components not listed above. However, you can use the six items above as your guide so you know your plan is comprehensive.

Many aspects of project implementation overlap with strategic planning. As a project manager , working on the project implementation plan while you are also working on the strategic plan can help minimize the total time spent on planning.

Another way to save time during the planning process is to house all of your plans in a work management platform. When your project team is ready to start the implementation process, everything is in one convenient place.

Benefits of having an implementation plan

There are many benefits to implementation planning, with the top benefit being an increased chance of project success. Implementing a project plan creates a roadmap for executing your project so you can prevent issues from occurring. 

Other benefits to having an implementation plan include:

Improved communication between team members and key stakeholders

Better organization and management of resources

Increased accountability for everyone involved in the project

More structured project timeline and daily workflow

Easier collaboration between team members

Going straight into the execution phase without an implementation plan may feel like walking on stage to give a speech without knowing what you’re going to say. Preparation is key for top-notch performance. 

Simplify implementation planning

Knowing the steps for implementation planning is the foundation of project management. A well-planned project leads to a successful project.

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What Is an Implementation Plan? (Template & Example Included)


What Is Project Implementation?

Project implementation, or project execution, is the process of completing tasks to deliver a project successfully. These tasks are initially described in the project plan, a comprehensive document that covers all areas of project management. However, a secondary action plan, known as an implementation plan, should be created to help team members and project managers better execute and track the project .

What Is an Implementation Plan?

An implementation plan is a document that describes the necessary steps for the execution of a project. Implementation plans break down the project implementation process by defining the timeline, the teams and the resources that’ll be needed.

example of business plan implementation

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Implementation Plan Template

Use this free Implementation Plan Template for Excel to manage your projects better.

Implementation Plan vs. Project Plan

A project plan is a comprehensive project management document that should describe everything about your project including the project schedule, project budget, scope management plan, risk management plan, stakeholder management plan and other important components. An implementation plan, on the other hand, is a simplified version of your project plan that includes only the information that’s needed by the team members who will actually participate in the project execution phase, such as their roles, responsibilities, daily tasks and deadlines.

Project management software like ProjectManager greatly simplifies the implementation planning process. Schedule and execute your implementation plan with our robust online Gantt charts. Assign work, link dependencies and track progress in real time with one chart. Plus, if your team wants to work with something other than a Gantt chart, our software offers four other project views for managing work: task lists, kanban boards, calendars and sheets. Try it for free today.

ProjectManager's Gantt chart is great for monitoring implementation plans

Key Steps In Project Implementation

Here are some of the key steps that you must oversee as a project manager during the project execution phase . Your project implementation plan should have the necessary components to help you achieve these steps.

1. Communicate Goals and Objectives

Once you’ve outlined the project goals and objectives, the next step is to ensure that the team understands them. For the project to succeed, there must be buy-in from the project team. A meeting is a good way to communicate this, though having project documents that they can refer to is also viable.

2. Define Team Roles and Responsibilities

The project manager will define the roles and responsibilities and communicate them to the project team . They should understand what they’re expected to do and who they can reach out to with questions about their work, all of which leads to a smooth-running project.

3. Establish the Success Criteria for Deliverables

The project deliverables need to meet quality standards, and to do this there must be a success criteria for handing off these deliverables. You want to have something in place to determine if the deliverable is what it’s supposed to be. The measurement is called a success criteria and it applies to any deliverable, whether it’s tangible or intangible.

4. Schedule Work on a Project Timeline

All projects require a schedule , which at its most basic is a start date and an end date for your project. In between those two points, you’ll have phases and tasks, which also have start and finish dates. To manage these deadlines, use a project timeline to visually map everything in one place.

5. Monitor Cost, Time and Performance

To make sure that you’re keeping to your schedule and budget, you need to keep a close eye on the project during the execution phase. Some of the things you should monitor are your costs, time and performance. Costs refer to your budget , time refers to your schedule and performance impacts both as well as quality. By keeping track of these metrics, you can make adjustments to stay on schedule and on budget.

6. Report to Project Stakeholders

While the project manager is monitoring the project, the stakeholders, who have a vested interest in the project, are also going to want to stay informed. To manage their expectations and show them that the project is hitting all its milestones, you’ll want to have project reports , such as project status reports. These can then be presented to the stakeholders regularly to keep them updated.

Free Implementation Plan Template

Many of the key components listed above are included in our implementation plan template . Use this Excel file to define your strategy, scope, resource plan, timeline and more. It’s the ideal way to begin your implementation process. Download your template today.

Implementation plan template for Excel

What Are the Key Components of an Implementation Plan?

There’s no standard one-size-fits-all solution when it comes to creating your implementation plan. However, we’ve created an implementation plan outline for your projects. Here are its components.

  • Project goals & objectives: The project goal is the ultimate goal of your project, while the objectives are the key milestones or achievements that must be completed to reach it.
  • Success criteria: The project manager must reach an agreement with stakeholders to define the project success criteria.
  • Project deliverables: Project deliverables are tangible or intangible outputs from project tasks.
  • Scope statement: The scope statement briefly describes your project scope, which can be simply defined as the project work to be performed.
  • Resource plan: Create a simple resource plan that outlines the human resources, equipment and materials needed for your project.
  • Risk analysis: Use a risk assessment tool like a SWOT analysis or risk register. There are different tools with different levels of detail for your risk analysis.
  • Implementation timeline: Any implementation plan needs a clear project timeline to be executed properly. You should use an advanced tool such as a Gantt chart to create one.
  • Implementation plan milestones: You need to identify key milestones of your implementation plan so that you can easily keep track of its progress.
  • Team roles & responsibilities: The implementation plan won’t execute itself. You’ll need to assign roles and responsibilities to your team members.
  • Implementation plan metrics: You’ll need KPIs, OKRs or any other performance metrics you can use to control the progress of your implementation plan.

How to Write an Implementation Plan

Follow these steps to create an implementation plan for your project or business. You can also consider using project management software like ProjectManager to help you with the implementation process.

1. Review Your Project Plan

Start by identifying what you’ll need for the execution of your implementation plan:

  • What teams need to be involved to achieve the strategic goals?
  • How long will it take to make the strategic goals happen?
  • What resources should be allocated ?

By interviewing stakeholders, key partners, customers and team members, you can determine the most crucial assignments needed and prioritize them accordingly. It’s also at this stage that you should list out all the goals you’re looking to achieve to cross-embed the strategic plan with the implementation plan. Everything must tie back to that strategic plan in order for your implementation plan to work.

2. Map Out Assumptions and Risks

This acts as an extension to the research and discovery phase, but it’s also important to point out assumptions and risks in your implementation plan. This can include anything that might affect the execution of the implementation plan, such as paid time off or holidays you didn’t factor into your timeline , budget constraints, losing personnel, market instability or even tools that require repair before your implementation can commence.

3. Identify Task Owners

Each activity in your implementation plan must include a primary task owner or champion to be the owner of it. For tasks to be properly assigned, this champion will need to do the delegating. This means that they ensure that all systems are working as per usual, keep track of their teams’ productivity and more. Project planning software is practically essential for this aspect.

4. Define Project Tasks

Next, you need to finalize all the little activities to round out your plan. Start by asking yourself the following questions:

  • What are the steps or milestones that make up the plan?
  • What are the activities needed to complete each step?
  • Who needs to be involved in the plan?
  • What are the stakeholder requirements?
  • What resources should be allocated?
  • Are there any milestones we need to list?
  • What are the risks involved based on the assumptions we notated?
  • Are there any dependencies for any of the tasks?

Once all activities are outlined, all resources are listed and all stakeholders have approved (but no actions have been taken just yet), you can consider your implementation plan complete and ready for execution.

Implementation Plan Example

Implementation plans are used by companies across industries on a daily basis. Here’s a simple project implementation plan example we’ve created using ProjectManager to help you better understand how implementation plans work. Let’s imagine a software development team is creating a new app.

  • Project goal: Create a new app
  • Project objectives: All the project deliverables that must be achieved to reach that ultimate goal.
  • Success criteria: The development team needs to communicate with the project stakeholders and agree upon success criteria.
  • Scope statement: Here’s where the development team will document all the work needed to develop the app. That work is broken down into tasks, which are known as user stories in product and software development. Here, the team must also note all the exceptions, which means everything that won’t be done.
  • Resource plan: In this case, the resources are all the professionals involved in the software development process, as well as any equipment needed by the team.
  • Risk analysis: Using a risk register, the product manager can list all the potential risks that might affect the app development process.
  • Timeline, milestones and metrics: Here’s an image of an implementation plan timeline we created using ProjectManager’s Gantt chart view. The diamond symbols represent the implementation plan milestones.
  • Team roles & responsibilities: Similarly, we used a kanban board to assign implementation plan tasks to team members according to their roles and responsibilities.

Benefits of an Implementation Plan for the Project Implementation Process

The implementation plan plays a large role in the success of your overall strategic plan. But more than that, communicating both your strategic plan and the implementation of it therein to your team members helps them feel as if they have a sense of ownership within the company’s long-term direction.

Increased Cooperation

An implementation plan that’s well communicated also helps to increase cooperation across all teams through all the steps of the implementation process. It’s easy to work in a silo—you know exactly what your daily process is and how to execute it. But reaching across the aisle and making sure your team is aligned on the project goals that you’re also trying to meet? That’s another story entirely. With an implementation plan in place, it helps to bridge the divide just a little easier.

Additionally, with an implementation plan that’s thoroughly researched and well-defined, you can ensure buy-in from stakeholders and key partners involved in the project. And no matter which milestone you’re at, you can continue to get that buy-in time and time again with proper documentation.

At the end of the day, the biggest benefit of an implementation plan is that it makes it that much easier for the company to meet its long-term goals. When everyone across all teams knows exactly what you want to accomplish and how to do it, it’s easy to make it happen.

Implementation Plan FAQ

There’s more to know about implementation plans. It’s a big subject and we’ve tried to be thorough as possible, but if you have any further questions, hopefully we’ve answered them below.

What Is the Difference Between an Action Plan and an Implementation Plan?

The main difference between an action plan and an implementation plan is that an action plan focuses exclusively on describing work packages and tasks, while the implementation plan is more holistic and addresses other variables that affect the implementation process such as risks, resources and team roles & responsibilities.

What Is an Implementation Plan in Business?

A business implementation plan is the set of steps that a company follows to execute its strategic plan and achieve all the business goals that are described there.

What Is an Implementation Plan in Project Management?

Implementation plans have many uses in project management. They’re a planning tool that allows project managers to control smaller projects within their project plan. For example, they might need an implementation plan to execute risk mitigation actions, change requests or produce specific deliverables.

How to Make an Implementation Plan With ProjectManager

Creating and managing an implementation plan is a huge responsibility and one that requires diligence, patience and great organizational skills.

When it comes to a project implementation plan, there are many ways to make one that’s best suited for your team. With ProjectManager , you get access to both agile and waterfall planning so you can plan in sprints for large or small projects, track issues and collaborate easily. Try kanban boards for managing backlogs or for making workflows in departments.

A screenshot of the Kanban board project view

Switching up the activities after a milestone meeting with stakeholders? You can easily update your implementation plan with our software features. Add new tasks, set due dates, and track how far along your team is on their current activities.

Implementation plans are the backbone of an organization’s strategic overall plan. With ProjectManager, give your organization the project management software they need to gain insight into all resources needed, view activities on their lists and collaborate with ease. Sign up for our free 30-day trial today.

Click here to browse ProjectManager's free templates

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How To Implement Your Business Plan Objectives

Breaking down your business goals into actionable steps is key for success

example of business plan implementation

What Is a Business Plan Objective?

Be specific and define clear objectives, break down objectives into tasks.

  • Assign Responsibilities/Allocate Resources

Be Mindful of Risks and Create Contingencies

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A business plan is an important tool to help business owners map their path to success. In addition, business plans may be used when applying for loans or seeking outside investment. But a business plan isn’t worth it if you leave it gathering dust. To make a business plan effective, you have to implement your business plan objectives.

Whether you’re a new business owner or a veteran returning for a refresher, here’s a closer look at common strategies to implement on your business plan objectives.

Key Takeaways

  • A business plan objective is a specific goal for your business.
  • Making achievable and specific tasks is helpful for successful implementations.
  • Track your results and stay prepared to update your business plan if necessary.

A business plan objective is a specific goal you hope to reach with your business. This may be a number of customers, revenue, or profit goal, among others. There are no right or wrong business objectives, in theory, but it’s important to take the time to pick the best goals for your unique business if you’re going through the work to create business plan objectives.

The SMART framework is a popular way to frame goals, and it can be helpful for creating objectives, too. To qualify, an objective must meet these criteria:

  • Specific : A general goal like “add more customers” could leave you floundering. Pick a specific number of customers. Every objective should have a clear finish line.
  • Measurable : Identify objectives you can measure. For example, you can’t necessarily measure something like “customer loyalty,” but you can measure repeat customers, sales and revenue per customer, and other data points related to loyalty.
  • Attainable : You might dream of turning your startup into a $1-million-per-year business. However, that may not be attainable in your first few years. What’s attainable varies widely by the business but in general, you’ll want to find the middle ground between unrealistic and underachieving.
  • Relevant : Perhaps part of your business growth strategy involves social media. While it may be fun to see your accounts grow, that may not necessarily be relevant to your revenue and profits. Keep goals focused on what’s most important to achieve, which may not include vanity numbers that are more about ego than results.
  • Time-bound : Each objective should have a deadline. If you give yourself unlimited time to get something done, you may never get around to it. With a set due date, you’re giving yourself a little pressure and motivation to hit that goal as planned.

SMART goals are just one method of choosing business plan objectives. You can work to create any objectives you’d like that make the most sense for what you’re trying to achieve.

Even if you don’t follow the SMART goals framework, it’s still wise to be specific and clear when choosing your goals and objectives. Vague and loosely defined goals often set business owners up for failure. Specific and clear business objectives give you and your team, if you have one, a common mission to work toward.

Breaking each objective into smaller tasks can prevent teams from getting overwhelmed and even help you get a clearer picture of what you need to do to prevail. Smaller goals also help you see faster and more frequent successes, which is a good way to stay motivated. An added benefit is an opportunity to foresee any needed resources or roadblocks, such as a need for an outside consultant or a government-issued permit.

Assign Responsibilities and Allocate Resources

Entrepreneurs with “superhero syndrome” think they can do everything themselves and often get burned out in pursuing business goals. Rather than do it all yourself, even if you have the capability, it’s often wise to delegate to others . Employees, freelancers, contractors, and business partners are part of the team. When you can count on others and best utilize their time and skills, you take a wise step to reach your objectives.

Create Milestones and Monitor Progress

Just as it’s a good idea to set smaller goals along the way, it’s also wise to create key milestone moments and monitor progress. You may learn along the way that a certain process can be improved. When a process works well, try to capture and double down on that success. When you stumble or discover inefficiencies, you could have an opportunity.

Monitoring progress helps you know what’s working and what isn’t, so you can adjust goals or methods if necessary.

Not all things go according to plan. If you miss the mark, you could join one of the millions of failed business owners. Stay mindful of risks and if it may be time to pull the plug rather than sink in more money.

Also, you may find successes outside of what you expected. Even the biggest companies pivot to a related product or service when their first idea fizzles. Remember that there’s a lot you can’t control in the business world, so not all business failures should be considered personal failures. Instead, look at them as learning opportunities to draw on in the future.

The Bottom Line

A business plan without clear objectives is at risk of being ineffective. Identify what your objectives are, break them down into small steps, delegate responsibilities, and be comfortable with pivoting when needed and dealing with risk. Taking the proper steps to create realistic objectives isn’t a guarantee that you’ll meet your goals, but it provides the framework to set you up for success.

Frequently Asked Questions (FAQs)

What goes in the objectives section of a business plan.

There is no set template you must follow for a business plan. Business plans can range from a one-page summary to a lengthy, detailed document. If a business plan includes an objectives section, it should include clear and specific goals that help define success for the business.

What is the difference between a goal and an objective in a business plan?

The terms “goal'' and “objective” can be used interchangeably in a business plan. Some businesses may consider objectives as smaller tasks that help reach goals. Regardless of the terminology, goals and objectives are both good for your business’s long-term success.

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Substance Abuse and Mental Health Services Administration. “ Setting Goals and Developing Specific, Measurable, Achievable, Relevant, and Time-Bound Objectives ,” Pages 1-2.

Chris Drucker. “ Virtual Freedom Companion Workbook ,” Page 3.

Chamber of Commerce. “ 10 Hugely Successful Companies That Reinvented Their Business .”

Small Business Administration. “ Write Your Business Plan .”

example of business plan implementation

Strategic Implementation: More Than Just Implementing Strategy

By Kate Eby | November 27, 2017 (updated December 4, 2021)

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Strategic implementation is a key ingredient of modern business: Once an organization creates a strategy to meet its goals, implementation is the next step for successful execution. Essentially, the implementation phase outlines how a company plans to achieve its goals. Business theories and frameworks help guide strategic formulation, implementation, and execution. This article explains strategic implementation and how it differs from other strategy tactics. You’ll learn about key steps and pitfalls, review some examples, and get expert insights.

What Is Strategic Implementation?

There are numerous definitions of strategic implementation on the web, including the following:

Business Dictionary : The activity performed according to a plan in order to achieve an overall goal. For example, strategic implementation within a business context might involve developing and then executing a new marketing plan to help increase sales of the company's products to consumers.

The Houston Chronicle : The process that puts plans and strategies into action to reach goals. A strategic plan is a written document that lays out the plans of the business to reach goals, but will sit forgotten without strategic implementation. The implementation makes the company’s plans happen.

OnStrategy : The process that turns strategies and plans into actions in order to accomplish strategic objectives and goals.

What these and other definitions have in common is that they discuss turning a theoretical plan (about an organization’s direction) into manageable tasks that team members can perform to achieve the stated goals.

Once an organization creates a strategy, it needs to be implemented, and then executed. Here are the high-level steps in strategic implementation (which we will discuss in detail later):

  • Communicate
  • Align initiatives with strategy
  • Engage staff and outside stakeholders
  • Allocate resources
  • Make structural adjustments
  • Create strategic evaluations

Strategy Implementation vs. Strategic Implementation

Whether or not a difference exists between strategy implementation and strategic implementation depends on who you ask.

example of business plan implementation

Ray Mckenzie, Founder and Managing Director of Red Beach Advisors , says, “Strategy implementation is a larger umbrella, or a holistic view of what’s going to happen, and looks at products and pricing and how we function as business. Strategic implementation is a plan for implementation of a specific objective: For example, if I have a piece of software that I want installed in three months.” One scenario might be if you want to integrate CRM software into your organization, you’ll need to identify the steps to take to execute the integration.

Llloyd Baird

Lloyd Baird is the Jon M. Huntsman Visiting Professor at Utah State University . Of the difference between the two phrases, he says, “It depends on what organization or company you are talking to.”

In this article, we’ll treat strategy implementation and strategic implementation as synonymous.

Getting Strategic

As organizations evolve, they often change from a reactive to proactive operational style. It’s at this point that an organization begins strategic planning, which leads to strategic implementation.

Formulation, Implementation, and Execution

Strategy formulation (also known as planning), implementation, and execution are intertwined, but each are distinct. Formulation is the creation of a framework that guides decisions. Implementation is preparation and putting elements of the strategy into place. Execution is the decisions made and activities performed throughout the company, with the objective of meeting goals outlined in the strategy.

For example, imagine you're the coach of a football team in a critical 4th-and-1 situation. In this case, the terms would function as follows:

  • Formulation: You select a play from your playbook, with the objective of getting a first down.
  • Implementation: The players position themselves on the field as outlined in the chosen play, and you place the best offensive linemen up front, and the sturdiest running back in the backfield.
  • Execution: The ball is snapped, the linemen push their defensive counterparts back, and if all goes well, they open up enough ground so that when the running back gets the handoff, he can move it across the line of scrimmage for a first down.

Smartsheet offers many templates to assist with strategic formulation.

Thinking About Strategic Implementation

In his paper Strategy Implementation as Substance and Selling , author Donald C. Hambrick and Albert A. Cannella, Jr., state  “… implementation must be considered during the formulation process, not later, when it may be too late.” They continue, “The strategist will not be able to nail down every action step when the strategy is first created, nor … should this even be attempted. However, he or she must have the ability to look ahead at the major implementation obstacles and ask, ‘Is this strategy workable?’”

Corporate Strategy and Business Unit Strategy

Executives create the corporate strategy, which determines the company’s lines of business. It also addresses how business units can work together to increase efficiency. Business unit strategy is created by the leader of each unit, and revolves around how the corporate strategy is put into action. In other words, corporate strategy determines what happens, and business unit strategy determines how it happens.

To align corporate and business unit strategies, executives must encourage the development of business unit strategies that both contribute to corporate strategy objectives and respond to their competitive situation, whether geographical or functional.

In a 1984 paper titled Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation , authors Anil K. Gupta and V. Govindarajan explain, “The absolute performance of a business entity depends not just on the effectiveness of its internal organization in implementing the chosen strategy, but also on industry characteristics and the choice of strategy itself.”

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Why Is Implementation Important?

Executives formulate the strategy that business units will execute. However, implementation requires the participation of the entire organization, so implementation is as important — if not more so — than the strategy itself. For example, you can buy seeds and plant them in your garden with the goal of serving a home-grown salad every night at dinner, but that doesn’t ensure that you’ll reach your goal. If you plant at the wrong time of year, if the seeds are not viable in your climate, or if the soil is depleted, you’ll still be buying vegetables from the store for a long time to.

Because strategic implementation is the most important, it’s also the most difficult to achieve. A 1989 Booz Allen study found that 73 percent of managers thought that strategic implementation is more difficult than formulation, 72 percent think that it takes more time, and 82 percent say it’s the part of the process over which they have the least control. But there’s been progress. In a 2015 survey of reports titled Strategy implementation: What is the failure rate? , authors Carlos J.F. Cândido and Sérgio P. Santos conclude that the implementation failure rate has fallen from the between 70-90 percent in the mid 1980s to about 44 percent in the early 2010s.

There are many reasons that strategies can fail. A bad plan (e.g. one that has unrealistic goals), or poor execution (e.g. not adapting to changing conditions) can cause failure, but since implementation is the key aspect, there are more possible pitfalls, including the following:

  • Stakeholders Don’t Buy-In: Those who are responsible for executing a strategy won’t want to do it if they don’t believe in it. Ray McKenzie says, “Not having completed buy-in from the team is first and foremost. If people don’t buy-in, it won’t get completed.”
  • Resources Aren’t Aligned with Strategy: For example, if you want to sell red balloons, but fill your warehouse with blue ones, you won’t meet your goals.
  • Incentives Aren’t Aligned with the Strategy: This happens when you reward people for completing tasks that don’t contribute toward the key performance indicators (KPIs) .
  • You Don’t Plan to Adjust: Lloyd Baird says, “There’s an old military saying: Your battle plan is great until you contact the enemy, then everything changes. Things are changing so fast in organizations that if you don’t have a method to adapt, evaluate, and change, you’re going to fail. The people that are really good are the ones who are adapting along the way.”
  • Continuing To Do Things that Used To Work: Rather than relying on old mechanisms for success, stay current with trends and tools.
  • Internal Politics: Turf battles or personal disputes can prevent an organization from properly implementing a strategy.
  • Accountability Void: When implementing a strategy, everybody involved must be made aware of their responsibilities, and the consequences of not meeting them.
  • No Milestones: As Ray McKenzie explains, “A strategy only works for a period of time — you have to have an outline of those dates.”
  • Lack of Empowerment: This happens when people and teams aren’t given the authority, resources, and tools to execute the strategy.
  • Communication Breakdown: If the organization is not sharing the strategy, or is sharing it in the wrong ways, the team won’t understand it.

Challenges and Criticisms of Strategic Implementation

Like any business process, strategic implementation has its share of challenges and criticisms. However, if an organization is aware of the limitations of strategic implementation and the obstacles that may arise, they can overcome potential challenges.

Strategic Implementation Challenges

Key Leadership Theories for Implementation Strategy

Leadership theories guide how executives think about the world and their organization’s place in it. A couple important, related theories are discussed below.

Tipping Point Theory

  • What It Is: The nce a critical mass of people gets behind something, it spreads quickly. Malcolm Gladwell’s 2000 book, The Tipping Point, provides many examples of this theory in action, from the changes in the Bill Bratton-led NYPD in the 1990s that resulted in a dramatic drop in crime, to the way Hush Puppies shoes became popular again once key people in the fashion world started wearing them. The makeup of a critical mass will vary by organization: It could be a majority, or it could be a small group of influential people.
  • How It Can Help with Strategic Implementation: While implementing a strategy, executives can identify what constitutes a critical mass in each business unit, and work to get those people invested in the strategy. Once those team members are on board, they’ll bring the rest of the team along.

Blue Ocean Theory

  • What It Is: It sprang out of a marketing theory with the same name, which posits that companies should create opportunities in market areas where there isn’t much competition to provide greater growth opportunities. For example, Southwest Airlines became a major player by combining customer-focused service, low prices (partly achieved by flying from secondary airports and partly by using only a single aircraft), and flying to underserved areas. As a leadership theory, Blue Ocean tasks leaders with undertaking the activities that increase team performance, listening to feedback from all parts of their organization, and developing leaders at all levels.
  • How It Can Help with Strategic Implementation: Having leaders at many levels focus on activities that increase team performance and listen to every level, the strategies they develop will be easier to implement. This method helps the leaders generate some built-in buy-in. By walking the leadership walk, others are more likely to follow along.

What Do You Mean by Strategic Evaluation?

Strategic evaluation is a type of business performance measurement (BPM) system. In a 2007 paper Towards A Definition of a Business Performance Measurement System , Monica Franco-Santos et al. describes it as, “...a set of metrics used to quantify both the efficiency and effectiveness of actions; or as the reporting process that gives feedback to employees on the outcome of actions.” Strategic evaluation (often written as strategic evaluation and control, when it’s used as part of a strategic management model) is a cyclical process that helps managers and executives determine whether programs, projects, and activities are helping an organization meet their strategy’s goals and objectives. In short, it can help an organization stay on and get back on track.

Strategic evaluation is performed during the execution phase, but you create the process during implementation. There’s always a need to get and analyze feedback to find out what is and isn’t working, identify ways to fix what’s not working, and record the lessons learned for future strategies. There are four high-level steps in the strategic evaluation process:

  • Set benchmarks
  • Compare results against benchmarks
  • Analyze the differences
  • Take corrective actions

There are a few different facets of strategic evaluation. Each facet is important and shouldn't be ignored, as using all four ensure that you’ll discover any possible root causes of a problem.

  • Premise: Were the strategic goals realistic and achievable?
  • Implementation: Was the process of implementing organizational changes based on the strategy performed properly?
  • Strategic Surveillance: Are processes and tasks being performed as expected, and if so, are they getting the desired results?
  • Special Alerts: While strategic evaluation should take the long view, and not focus too much on short-term fluctuations, it needs to evaluate how changing market conditions and competitors’ actions, as well as unexpected events, affect the strategy. Taking this view will highlight those surprises and changes — then you can implement contingency plans and bring in crisis management teams if required to change the strategy’s execution.

Strategic evaluations are a great way to learn. Ray McKenzie says, “Have a follow-up with the team to see what worked, or if you should do things differently next time around."

How Strategic Implementation Works in Different Organizations

With the rise of mass production in the 19th century, companies began to centralize key functions like sales and finance, which led to economies of scale. Later, as some firms became diversified and began to increase their market, they created business units that focused on product lines or geographical regions. The firms may have lost some of the previously gained economies of scale, but they were able to better react to market conditions.

Centralized organizations could use strategic implementation to make shared services more efficient. Diversified organizations could coordinate processes and goals between various regional offices or product-focused groups.

Later, companies started using the matrix organization to try to take advantage of both the economies of scale created by centralization, and the adaptability of the geographical or product-focused organizations. Matrix organizations are difficult to coordinate. Implementing a strategy can help everyone focus on the same goals.

In the 1990s, the business process reengineering (a version of this is know as Total Quality Management, or TQM ) drove the creation of organizations that were organized around processes. Again, implementing a strategy can help everyone focus on the same goals.

Going forward, virtual, networked, and “Velcro” organizations (a concept where the organization can be pulled apart and put back together in response to changes in the business environment, or as Lloyd Baird says, “a network of relationships”) will have the same issues that strong strategic implementation can help.

What Is Involved in the Implementation Process

After formulating and finalizing a strategy, it’s time to share it with the organization. Next, you may need to make changes to the organization in preparation for the execution phase. The steps to take are as follows:

Communicate: Everyone in the organization, and some outside, must learn about the strategy, how it affects them, and what changes they’ll need to make to support it. As you cascade the strategy throughout the organization, different groups will need to be made aware of the parts that are important to them. Sales and marketing teams will want to hear more about the sales goals, while IT will be more concerned about changes to the network and new required software. A vendor will need to know what changes they’ll need make to the materials they provide.

Engage Stakeholders: After communicating the goals, managers and staff (as well as any contractors or vendor affected) need to understand the importance of the strategic goals, their role in strategy execution, their responsibilities, and the impact of meeting or not meeting the goals or fulfilling their responsibilities. Using stakeholders throughout the organization to be champions of the coming changes will make the job easier.

Align Initiatives with Strategy: You’ll likely need to update processes, swap out tools, and make other changes to ensure company activities are contributing to the KPIs laid out in the strategy.

Allocate Resources: What needs to be bought or moved to prepare for execution? What funding needs to be allocated to strategic, operational, and capital expense budgets?

Make Structural Adjustments: Do you need to hire new people? Will there be a round of layoffs? Will you need to change any reporting structures? Are new vendors or contractors required? This is the hardest part of the implementation to perform.

Create a Strategic Evaluation: Implement repeatable processes that will check progress toward the goals, and provide data to executives and managers to determine what changes need to be made to the strategy or it’s execution to keep the organization on track to meeting the goals.

The Three Cs of Strategic Implementation

In a 2012 Forbes article , Scott Edinger composed a concise checklist of considerations. When preparing to implement, keep these in mind:

  • Clarify: Avoid high-level statements that only resonate with the C-suite. Write your strategy in a way that connects with front-line employees and managers.
  • Communicate: Spread the message in as many ways as you can. Connect the strategy to each group's’ core purpose.
  • Cascade: Translate the strategy into actions through the organization. Managers at every level will be the ones who handle this.

5 Changes That Support Successful Implementation

Another lens to look through is, “What changes need to be made to implement the strategy?” You can divide the answer into five groups:

  • People: Train or hire the right (and the right number of) individuals to implement plans. Ray Mckenzie advises, “Build a team of people who are key and can help you move your strategy forward.”
  • Resources: Get funding and sufficient time to implement required changes.
  • Organization: Restructure the company to support the strategic goals.
  • Systems: Acquire the tools needed to perform the required processes.
  • Culture: Work to create an environment that prioritizes the actions needed to reach the stated goals.

Strategic Five Changes That Support Successful Implementation

McKinsey 7S Framework

The McKinsey 7S framework is an organizational tool developed at the McKinsey & Company consulting firm in the 1980s, by Robert H. Waterman and Tom Peters. The framework can be used in many ways, including to determine how well an organization is prepared to change in order to implement a strategy.

Here are the 7Ss:

  • Strategy: What needs to to be implemented
  • Structure: The chain of command
  • Systems: The tools used to perform tasks and complete processes
  • Skills: What employees can do
  • Style: How the leaders lead
  • Staff: The employees
  • Shared Values: The core values, expressed through the corporate culture

The McKinsey 7S Framework

These can be divided into the hard Ss (Strategy, Structure, Systems), which are tangible, and the soft Ss (Skills, Style, Staff, Shared Values), which are intangible. In order to ensure smooth implementation, align each of these categories.

Examples of Successful and Unsuccessful Implementation Strategies

As previously mentioned, because strategy formulation, implementation, and execution are intertwined, it may difficult to know which phase is the cause of strategic failure. Here are some quick examples of success and failure where implementation is key.

Wal-Mart: The corporation became the retail giant they are by having low prices. They made lower margins by having high volume. In order to do that, they implemented a supply chain strategy that reduced operating costs. As they grew, their strategy was to use their size as a bargaining chip with suppliers to get even lower prices.  

J.C. Penney: Penney’s was a major retailer in the U.S. for many years, but when the landscape changed, they kept doing the same things. When the company finally brought in new leadership in 2011, they implemented a strategy that eliminated coupons that customers used and lowered their regular prices. They also changed their retail mix. When sales began to fall, they maintained their implemented strategy without adjusting. If they had taken advantage of the data from strategic evaluations and had responded appropriately, they might have been able to salvage the parts of their strategy that were working.

Apple: In the late 1990s, Apple was close to going out of business. They had many products that didn’t sell. When Steve Jobs returned, he implemented a strategy that reduced the number of products, and worked to develop new ones. This approach eventually led to the invention of the iPod. The iPod was not the first MP3 player, but it was the first to catch on because of its ease of use and storage capacity. This, in essence, was an application of the Blue Ocean theory: Apple found a market segment that wasn’t very competitive, and created a product that was better than what was available. For a long time, Apple was the dominant player in that market segment.

Google: While Google is successful in most ventures (search, email, maps), they have had some notable stumbles. One is Google Glass, the company’s wearable computer. While the idea was good, the device was very expensive, was not easy to use, there were concerns about privacy, and was an unattractive pair of glasses. Mostly, there was no real compelling reason to use it. Google Glass was a failed application of the Blue Ocean theory, and also another failure to adapt to data from strategic evaluations.

Strategic Implementation without Disruption

Strategic implementation can involve the restructuring of reporting relationships: adding, deleting, or updating processes, or even layoffs. This process can be painful for employees, and can cause problems when it’s time to execute strategy.

Restructuring can be expensive, and the new structure can create issues as troublesome as those you are trying to solve. Employes have to adapt to the new structure and may be dissatisfied. As a result, a lot of tacit institutional knowledge can be lost as people get shuffled around or worse, leave the company. Restructuring may also result in maintaining legacy systems until they can be phased out, which causes unnecessary expense. Additionally, some people won't be able to fully focus on the new strategy while they keep legacy systems running.

It's far less disruptive to choose an organizational design that’s flexible and can be adapted without major conflicts, and then formulate strategies that can be easily implemented.

Robert S. Kaplan and David P. Norton recommend the balanced scorecard framework, which they co-created in the 1990s. They believe that this framework will minimize the need to go through disruptive restructuring when new strategies change due to the following reasons:

  • It focuses on the strategic agenda of the organization.
  • It recommends monitoring a small number of data points.
  • It looks at both financial and non-financial data.

The implementation of this framework is beyond the scope of this article, but you can read an explanation of its benefits via the Harvard Business Review .

Sometimes disruptive restructuring is necessary. If it can’t be avoided, here are some steps to make it more manageable:

  • Break the strategy into smaller chunks, so the disruption is spread over a longer time frame.
  • Communicate directly to affected employees. Explain why the changes are needed, and retrain them to adapt to the new structure.
  • Use a version of the strategic evaluation process that focuses on the affected employees, have them report their on satisfaction levels, and adjust the strategy based on that feedback to lessen the impacts.

Strategy implementation

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The Ultimate Guide to Implementation Plans

May 4, 2022 - 10 min read

Maria Waida

Implementation plans provide step-by-step instructions for everything from digital marketing campaigns to ending hunger in rural communities . They’re used to transform abstract concepts within strategy plans into real-world action. The only downside is that implementation plans can be challenging to pull off. Some industries see as much as a 75% failure rate in plan execution. 

The good news is you can succeed where others have failed by creating a successful implementation plan with the tips and strategies outlined in this guide. 

Keep reading to discover must-have components for implementation plans, a thorough step-by-step planning method, and advice on how to avoid common pitfalls. 

What is an implementation plan?

A project implementation plan (also called a strategic plan) is a combination of strategy, process, and action. It outlines the steps a team will use to achieve a shared objective. An implementation plan covers all aspects of a project , including the budget, timeline, and personnel.

The perfect project plan includes: 

  • Objectives, requirements
  • Scope assessment
  • An outline of deliverables
  • Task due dates
  • Risk assessment
  • Stakeholder, team, and process management plans
  • Team member roles and responsibilities
  • Resource management
  • Communication tools

Roadmap planning breaks down big-picture goals into measurable project phases, tasks, and subtasks. Each category is clearly defined with its own deadlines and resource allocations. Tasks and subtasks are assigned to team members who will complete and approve each one. 

In other words, if the goal is the "what," the implementation plan is the "how."  

An implementation plan is often presented as a written document or planned in a project management solution . The latter is a better fit for this particular roadmap because, as you can probably tell, implementation plans are complex and comprehensive. Implementation plans should all contain solutions for:

  • Tasks and subtasks
  • Timelines 
  • Collaborators
  • Any additional resources

It’s also important to note that having a flexible implementation plan is key for dealing with changes that come up once the project is live. 

What are the benefits of implementation planning?

The benefits of implementation planning range from organizational to relationship-building to increased profitability. A solid implementation plan: 

  • Creates an actionable roadmap from project inception to completion
  • Makes communication simple and crystal clear
  • Improves employee retention in the long-term
  • Organizes all resources in one manageable place
  • Helps businesses be proactive instead of reactive
  • Offers transparency to clients and collaborators
  • Builds trust among stakeholders
  • Holds everyone accountable
  • Outlines a daily and weekly workflow the whole team can follow
  • Improves the likelihood of buy-in
  • Makes collaboration more fluid and synergistic
  • Helps businesses commit to long-term goals
  • Gets everyone’s thoughts out of their heads and into one accessible place

When do you begin implementation planning?

Because it’s so involved, it’s important that you don’t begin implementation planning too early or too late. 

Why? The process of creating an implementation plan is time-consuming. Most of the tasks involved require you to wait on communication or approvals from multiple stakeholders. The process also requires lots of research, goal-setting, gathering or defining resources, and getting team availability together. 

Avoid planning too early by waiting until the project is officially greenlit. The definition of greenlit means something different to every agency. However, most would agree that a signed contract and successful deposit payment are good markers. 

After those client onboarding tasks are complete, you can begin implementation planning. Remember, the project can’t begin without these plans, so have a system in place to kick off and support implementation planning ahead of time. 

The Ultimate Guide To Implementation Plans 2

What is an implementation timeline? 

An implementation timeline is a visual representation of all project-related due dates. That includes:

  • The final project due date
  • Dates your team needs to complete each phase by 
  • Due dates for individual tasks and subtasks 

These dates aren’t set in stone yet. However, accurately forecasting effort and mini-milestones now will make the implementation phase that much easier. 

Implementation timelines are often represented by visual Gantt charts . A Gantt chart uses bars to track the progress of each phase, task, and subtask all at once. Wrike users can add task dependencies, which trigger automatic chart updates and notifications to team members in charge of the next steps. 

Gantt charts also help project managers identify possible roadblocks. With every single step laid out, it’s easy to see where resources are stretched too thin and whether or not milestones are realistic. 

How do you make an implementation plan?

Follow these steps to create a successful implementation plan: 

  • Choose an implementation planning tool Project management solutions like Wrike can help teams share information, start and complete approvals, and set up timelines with ease. 
  • Holidays or upcoming PTO
  • Delivery time for goods and materials
  • Additional training or onboarding of outside team members
  • Review the strategic plan Ask yourself, where do the implementation plan and strategic plan align so far? Where does it conflict? When in doubt, always edit your implementation plan to support your strategic plan. 
  • What the project is
  • Why it’s important
  • Who is involved 
  • What is each person’s role in the project 
  • What all parties hope to achieve
  • The obstacles you foresee and how your team will overcome them
  • Which ROIs you’ll use to measure success
  • Is available for the project as a whole 
  • Should be allocated to each key phase
  • Will be monitored, and who will oversee it
  • Will be broken down into trackable categories
  • Collect related materials Gather the documents you need to plan and execute the project all in one place. Include data from past projects that may help you accurately forecast this one. 
  • Define how progress will be measured and monitored Choose KPIs that align with your project goals, then chart progress within your project management solution. Come up with a plan for who is in charge and how often they’ll check in. 
  • Outline management buy-in criteria Get crystal clear on what managers are looking for, what information they need to approve or reject, and any other information that will decrease resistance. 
  • Do a stakeholder analysis Create a chart that defines each stakeholder’s level of impact, influence, and attitude. Explain the evaluations further and create an action plan for each person or group. 
  • Clarify day-to-day operations Include a work plan that goes over which processes will be used, which will be changed, and how future changes will be dealt with down the road. Choose who is responsible for approving, managing, and finalizing adjustments as they come up. 
  • Everyone’s preferred mode of communication
  • What type of updates are expected when 
  • And how information will be shared  Also, designate communication channels and leaders who will oversee them.  Don’t forget to loop in both your implementation leader and strategy director. Stakeholders do not need to sign off on this section. However, you may choose to share it with them so they can see how you plan to keep everyone on track. 
  • Identify key project phases, tasks, and subtasks Break the project goal down into actionable steps. Give each phase a name, deadline, and set of related tasks. Use project status updates in Wrike to communicate task and subtask due date expectations with everyone involved. Updates are formatted as dropdown menu options which make it easy for individuals to quickly update the entire team when they’ve moved on to the next step.  After, assign team members to complete and approve each task. Set up task dependencies within Wrike, so status notifications are automatically sent to those who were waiting to move on to the next step. 
  • Go over security needs If your project deals with sensitive data, outline what you’ll need to keep the entire project and team compliant throughout. List all digital and physical information sources that require privacy (think sensitive company financial data, home addresses, credit or bank account information, etc.). 
  • Provide a glossary Include industry terms that clients, stakeholders, and teams will need to know throughout the course of the project. Add project-related abbreviations, slang, or resource nicknames you expect will come up in communications. 

What are the components of an implementation plan?

There are 13 components every implementation plan needs to have:

  • Selected tools
  • Preliminary research
  • Strategic plan alignment
  • Project summary
  • Resource and materials list
  • Goal monitoring and measurement
  • Buy-in criteria
  • Stakeholder management
  • Operations plan
  • Management plan
  • Key phases and tasks
  • Glossary of terms

A simple implementation plan template

Your own project implementation plan will have lots of information included, but a simple table including the steps needed to launch the project is always a good place to start.

In this example, a small business is preparing to launch an online store to sell its products. Let's take a look at how this looks on a simple table. 

What are implementation planning best practices?

  • Always be as specific as possible 
  • Don’t shy away from consulting experts and conducting additional research as needed 
  • Pull data from similar past projects (successful and unsuccessful), then apply what you learned 
  • Remember that 100% alignment between all stakeholders and personnel across the board is unrealistic 
  • Use a project management solution to quickly update plans when changes come up 
  • Centralize communication to save time and keep everyone on the same page 

What information do you put in an implementation schedule?

Include an outline of the project timeline, goals, and tasks to keep teams on the same page. Combine that with key updates on:

  • The progress of major phases
  • Adjustments made to budgets, timelines, or personnel
  • Upcoming challenges and planned solutions

Implementation schedules are also meant for stakeholders, so the information you put in one needs to be tailored toward their needs. Identify each stakeholder’s level of involvement and what information they want to receive. 

What is the implementation process?

The implementation process is the step-by-step plan a team follows to achieve a shared objective. Each step is concrete and actionable. These instructions should be easily understood by anyone who reads them. 

What is a good implementation plan example? 

One good implementation plan example comes from Outdoor Equipment Manufacturer MTD . The brand uses Wrike to optimize its complex product development process. 

Their projects involve having multiple active tasks open across a variety of teams at the same time. As a result, their implementation plan relies on custom workflows, visual progress updates, and a bird’s eye view of what’s going on across the entire organization. 

Who creates implementation plans?

Project managers create implementation plans. They may choose to collaborate with team leads, subject experts, suppliers, and stakeholders to add important details. However, project managers are responsible for drafting, revising, and monitoring implementation plans the whole way through. 

What are the challenges of an implementation plan?

  • Foggy vision Implementation plans are only as good as the strategy they’re based on. Connect back to your original goals and strategy plan frequently when drafting the implementation process. 
  • Bad communication Instant messenger notes and email updates tend to get lost over the course of a project. Centralize all communication in your project management platform. In Wrike, use @ mentions to loop in stakeholders and collaborators. 
  • Lack of training Hire outside specialists or plan time for proper employee training on new projects, especially if those skill sets come with a learning curve. 

How to use Wrike as implementation planning software

Create a foolproof project plan using Wrike’s visual Gantt charts, detailed task options, and robust templates . Each of these features helps project managers easily make and monitor progress. Use our two-week free trial to save time with customizable implementation plan templates you can use over and over again.

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Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

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Implementation Plan: What is it & How to Create it? (Steps & Process)

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Organizations are successful because of good implementation, not good business plans ~Guy Kawasaki

Planning is necessary to map out what you need to do in order to achieve your goals. However, without the execution of those plans, you won’t get anywhere. The implementation of an idea is how you start your journey towards achieving your goals and eventually reach your destination.

For businesses, an implementation plan plays a crucial role in the development and execution of an idea, project, or methodology. In fact, the  Harvard Business Review reported  that companies with an implementation and execution plan saw 70 percent greater returns than those who don’t have one. But let’s not get ahead of ourselves.

Let’s first quickly understand what is an implementation plan, how do you make one, and how to execute it successfully? Read on…

What is an Implementation Plan? (Definition)

The implementation plan facilitates the execution of a plan, idea, model, design, specification, standard, algorithm, or policy by presenting clear implementation steps that need to follow. Thus, an implementation plan is the documented steps you need to take to successfully achieve your implementation pursuits.

Implementation plans are usually made to support the strategic plan created by an organization. Now, what is a strategic plan you ask? Well, a strategic plan is a document defining the strategy by which your team will accomplish certain goals or make decisions. Strategic plans are made to guide a business decision, a new business venture, or an upcoming project or initiative.

An employee implementing actions required for project work

Therefore, the goal of the implementation plan is to effectively implement company strategy and lay down the step-by-step process of bringing the project to success.

What are the Benefits of an Implementation Plan?

An implementation plan puts organizational resources to use and develops a tactical plan to execute the strategic initiative. It thus plays a huge role in the success of your overall strategic plan. Even if you have the greatest, iron-clad plan or strategy, it’s totally pointless if you don’t put the plan into action. Here are some of the many benefits of an implementation plan:

1. Provides Clarity

Writing an implementation plan gives you better clarity of thought and improves your own understanding of the project. When you are forced to think things through, you are better able to document as well as communicate the plan to team members, upper management, and get everyone on board.

2. Keeps Everyone on Track

Your implementation plan lays down exactly what tasks need to be done, how to do them, who needs to do them, keeping everyone on board, and removing any sort of confusion or doubts. When everyone knows what their roles and responsibilities are, it’s easier to stay on track and keep everyone accountable.

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3. Improved Cooperation

Working on projects requires the cooperation and collaboration of many employees. The better the cooperation amongst team members, the better the synergy and the overall execution.

Employees co-operating with each other

Read more:  How to Create a Strategic Process Improvement Plan?

4. Increased Buy-In

When you have a solid implementation plan that is well researched, documented, and presented, you ensure buy-in from all key stakeholders of your organization. When upper management is on board, it’s easier to get resources allocated to your project and ensure smooth project execution.

6 Key Components of an Implementation Plan

Every implementation plan comprises of some key components that need to be analyzed and thought-through before communicating the plan with your team:

1. Outline Goals/Objectives:  Start with defining the goals and objectives of the implementation plan. What do you want to accomplish? What is the project scope ? Why are these goals important? How do these goals fit into the overall organizational vision and mission?

2. Assign Responsibilities:  Assigning roles and responsibilities provides a clear picture of what needs to be done and by whom. The clearer you define these responsibilities, the easier it will be to keep people accountable.

3. Implementation Schedule:  Schedules help track, communicate, and keep an eye on progress for your project, keeping all stakeholders in the loop with what’s going on.

4. Resource Allocation:  One of the main purposes of an implementation plan is to make sure that your team has access to enough resources in order to execute the plan effectively and without any hiccups. Make sure you know exactly what you need, how much you already have, and how you will procure what’s needed.

5. Define Metrics:  How will you determine project success? Every implementation plan must identify KPIs (Key Performance Indicators) to establish how it will measure success and failure. This also allows you to measure progress and celebrate milestones to keep the team excited.

6. Contingency Plan :  Planning for challenges is as important as planning for success. Make a plan for how your team will navigate rough waters in case you go over budget, don’t have enough resources, or are approaching deadlines. This way you won’t get off-track when challenges arise, and you will be able to steer clear of them easily.

Now that you know the key components of an implementation plan, it’s time to put this knowledge to use and learn how to write an implementation plan for yourself…

Read more:  How to Create an Effective Operational Plan for Your Business?

How to Write an Implementation Plan? Follow these Steps and Processes:

Okay Folks, it’s time to get into the ‘how’ of the implementation plan and create a solid document. When creating such a document, you need to be more detailed and thorough, explaining everything clearly to all team members who will be viewing this document.

Steps for creating implementation plan

Make sure you include the following steps in your implementation plan:

Step 1. Introduction

Kickoff your implementation plan with a brief introduction, outlining the vision, mission, and purpose of your project or initiative. You can additionally include how this project ties up with the overall organizational mission and lay down all the assumptions or limitations of your project.

Step 2.  Team Members Involved

In this segment, you can describe the team involved in the implementation of the project. Include the names, roles, and responsibilities of key project stakeholders, and key points of contact.

Step 3.  Tasks

This is an important area in your implementation plan as here you need to describe the key tasks and steps involved in the implementation of the strategy. If you have already begun with a task, note down the status and progress of the task in this section.

Step 4.  Implementation Schedule

An implementation schedule outlines project timeframes and milestones. Schedules keep everyone on track with task progress and help to keep everything on time and under budget.

Step 5.  Resource Management

Describe the resources needed (people, time, money, equipment, software, departmental help, etc.) to support successful implementation. Think through this section thoroughly to ensure smooth project implementation, and support fair asset allocation.

Step 6.  Additional Documentation

In this segment, you can attach any other documentation that supports your implementation plan. This could include proof of successful past project executions or a PDF of your strategic plan.

Step 7.  Define Metrics

Without specifying success metrics, you will never know if you are on the right track or are even executing the right strategy. Define the metrics you will use to measure success and how and when will you review your progress.

Step 8.  Project Approval

If you need upper management’s approval before kicking off implementation, add some space for a formal signoff.

Read more:   Change Management Plan: What, Why, and How to Write?

Use a Documentation Tool like Bit to Create a Robust Implementation Plan

The key to successful planning and implementation is…*drumroll*… DOCUMENTATION. This is exactly why all smart project managers use documentation tools like Bit.ai to create a solid, interactive, and visually appealing implementation plan for their team.

What the heck is Bit.ai? Well, it’s an all-in-one document collaboration platform designed for the modern-day workplace. Using Bit, your team can collaborate in real-time and create implementation plans and all other documents – under one single roof!

Bit.ai: Document collaboration tool

1. Pre-Built, Beautiful & Fully Responsive Templates: Okay, you’ve created the implementation plan for your team to understand their goals and responsibilities. But, what if the plan itself looks dull and poorly formatted? Your team members won’t understand a thing, and that’s for sure.

You might not have the time to pay attention to the presentation aspect but don’t worry, because Bit does the formatting and designing for you! Bit.ai has over 90 fully responsive and gorgeous templates . Just pick one, insert your content and let Bit handle the rest.

Few documents templates you might be interested in:

  • SWOT Analysis Template
  • Business Proposal Template
  • Business Plan Template
  • Competitor Research Template
  • Project Proposal Template
  • Company Fact Sheet
  • Executive Summary Template
  • Operational Plan Template
  • Pitch Deck Template

2. Rich Embeds:  What if you could embed all your important files – in one single document? We’re talking about those charts, excel sheets, presentations, and the other files that you created while brainstorming the strategies.

Won’t that make your implementation plan so much more comprehensive? And your team won’t have to jump through different files to get information! Luckily, Bit lets you embed over 100 rich media integrations ! That means you can create media-rich and interactive, modern workplace documents!

3. Real-time collaboration : If your team members work on the implementation plan together and take inputs and ideas from one other, it is bound to be perfect! Luckily, Bit.ai helps you with that.

It allows you and your team to collaborate on a Bit document in real-time using @mentions, highlight features, and comments. Every document comes with a separate comment stream!

4. Organized Workspaces & Folders:  An implementation plan isn’t a “one-size-fits-all” thing. You’ve to customize it for every project that your company undertakes. This is exactly why you need to use Bit! On Bit, you can create infinite workspaces around projects, teams, departments, and clients to keep all your work organized.

There’s nothing like Bit.ai out there when it comes to creating documents like implementation plans! With a FREE account for up to five members, there’s no reason why you should not give this super cool platform a try!

Watch the video below to learn more or sign up for a FREE account and start exploring yourself!

What are You Waiting For?!

Without implementation plans, your strategic initiatives will never see the light of the day. Good implementation planning lays the foundation for successful project execution.

It creates a blueprint which your team can follow to successfully execute projects and measure their progress along the way. With tools like Bit, creating such documentation is easier than ever. So, what are you waiting for? Sign up for a free account and start creating your implementation plan today!

Further reads:

How to Create a Procurement Management Plan: Step by Step Guide

Business Development Plan: What Is It And How To Create A Perfect One?

Risk Management Plan: What, Why, and How to Write?

Cost Management Plan: What, Why, and How?

How to Create a Product Plan the Right Way?

How to Create a Project Management Communication Plan?

What is a Marketing Plan and How to Create One for Your Business?

example of business plan implementation

What is Product Adoption & How to do it Right?

Top Email Automation Software for Marketers!

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5+ SAMPLE Implementation Business Plan in PDF

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Implementation Business Plan in PDF

Implementation Business Plan in PDF

What is  an implementation business plan, 1. mission, vision, and values, 2. strategic plan, 3. organizational and departmental goals, 4. employee goals and job description, 5. performance appraisals, step 1: evaluate the project plan, step 2: carry out the plan, step 3: make alterations as needed, step 4: analyze project data, step 5: collect feedback, step 6: provide final reports, share this post on your network, you may also like these articles, 17+ sample tutor lesson plan in pdf.

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A Manager’s Guide to Successful Strategy Implementation

Team members discussing business strategy implementation

  • 16 Jan 2024

To address business challenges and concerns, organizations must constantly monitor, evaluate, and adjust their strategic initiatives . When it’s time to implement a new strategy, it’s typically up to managers to do so.

Access your free e-book today.

What Is Strategy Implementation?

According to the online course Strategy Execution , strategy implementation is the process of turning plans into action to reach business goals and objectives . In other words, it’s the art of getting stuff done.

Your organization’s success rests on your ability to implement decisions and execute processes efficiently, effectively, and consistently. Yet, that’s often easier said than done.

“If you've looked at the news lately, you've probably seen stories of businesses with great strategies that have failed,” says Harvard Business School Professor Robert Simons, who teaches Strategy Execution . “In each, we find a business strategy that was well formulated but poorly executed.”

You can learn a lot from failed strategies , and understanding how to implement a successful one is vital to leading change. Here are steps you can take to effectively roll out your business strategy .

4 Steps in the Strategy Implementation Process

1. handle tension.

Making tough choices isn’t easy, and you need to manage any tension that arises with change.

In strategy implementation, tension often exists between innovating to grow your business and controlling internal processes and procedures.

For example, leaders at ride-hailing company Uber have faced challenges in balancing growth and control. While Uber has transformed the transportation industry, its need to expand has led to several instances of misconduct due to insufficient internal controls .

You can manage tension and find balance by designing and implementing levers of control , which comprise:

  • Belief systems : Organizational definitions you communicate and reinforce to provide direction to employees
  • Boundary systems : Negatively phrased statements that tell employees what behaviors are forbidden
  • Diagnostic control systems : Formal information systems that help monitor organizational outcomes
  • Interactive control systems : Formal systems managers use to involve themselves in subordinates' decisions that impact strategic uncertainties

These levers help create opposing forces throughout strategy implementation that continuously balance each other. While half of them (belief systems and interactive control systems) promote innovation and inspiration, the others (boundary systems and diagnostic control systems) establish boundaries and threats of punishment when employees cross the line.

To ensure your strategy execution succeeds , use the power of tension when designing management control systems.

2. Align Job Design to Strategy

No matter how well-formulated your business strategy is, it can’t succeed without your team. To prime employees for success, it’s essential to design jobs with strategy in mind.

Job design is structuring jobs’ components to enhance organizational efficiency. Its common elements include task allocation, job development, and feedback and communication.

“Job design is a critical part of strategy execution,” Simons says in Strategy Execution . “If individuals don't have the resources they need and aren’t accountable in the right way, they won’t be able to work to their potential.”

According to Simons, you can use the Job Design Optimization Tool (JDOT) to design or test jobs by analyzing their balance of demands and resources.

The tool prompts you to consider:

  • What resources do employees have to get the job done?
  • What measure will we use to evaluate their performance?
  • Who must they influence to achieve their goals?
  • How much support can they expect when reaching out for help?

By answering these questions and ensuring they align with your strategy, employees can directly support your initiatives.

Strategy Execution | Successfully implement strategy within your organization | Learn More

3. Inspire Employee Buy-In

Even if you position employees for success through effective job design, you must still gain their buy-in for strategic goals . According to a Gallup survey , organizations with strong employee engagement experience 10 percent greater customer loyalty and 23 percent higher profitability.

You can garner their support by communicating your organization’s core values —its purpose that impacts what employees should do and how they should act.

According to Strategy Execution , effective core values possess two attributes:

  • Inspiration: They make employees proud of where they work.
  • Guidance: They ensure employees know whose interests to prioritize when making difficult decisions.

Communicating your organization’s core values doesn’t just help bolster support for strategic initiatives; it also provides employees with a purpose to improve performance and workplace accountability .

Another useful tool is ranking systems.

“Ranking systems—which are quite common in practice—have really good features that managers can use to stimulate performance,” says HBS Professor Susan Gallani in Strategy Execution .

Ranking systems provide clear measures—like leadership capabilities—for employees to determine their ownership in your business strategy. Gallani says establishing such measures helps eliminate unknowns that create anxiety.

“What the ranking system does—it takes that shock away,” Gallani says in Strategy Execution . “Everybody's compared at the same level, and that's good because it really highlights the individual contribution of different workers and points out who did better and who did worse.”

By implementing ranking systems, achievement-driven employees can be more likely to invest in your business strategy.

Related: How to Get Employee Buy-In to Execute Your Strategic Initiatives

4. Manage Risk

Even if you take these steps when implementing your business strategy, your initiatives can still fail.

“Competing successfully in any industry involves some level of risk,” Simons says in Strategy Execution . “But high-performing businesses with high-pressure cultures are especially vulnerable. As a manager, you need to know how and why these risks arise and how to avoid them.”

Engaging in risk management —the systematic process of identifying, assessing, and mitigating threats or uncertainties that can affect your organization—is crucial to long-term success.

Three types of pressures that make you vulnerable to risk are:

  • Information management

Business risks aren’t always obvious, making it critical to identify unexpected events or conditions that could impede your organization’s business strategy .

“I think one of the challenges firms face is the ability to properly identify their risks,” says HBS Professor Eugene Soltes in Strategy Execution .

For example, the automotive industry heavily relies on semiconductors. However, due to an unexpected disruption in manufacturing priorities during the COVID-19 pandemic, companies had to navigate production during a semiconductor shortage .

By understanding your strategy’s vulnerabilities, you can prevent failures because of unanticipated events and protect your organization from challenges like increased market competition, evolving technologies, and shifting customer needs .

How to Formulate a Successful Business Strategy | Access Your Free E-Book | Download Now

Learn How to Oversee Strategy Implementation

Implementing strategy successfully is challenging.

By taking an online strategy course , such as Strategy Execution , you can draw insights from real-world business examples and build the strategy execution skills and knowledge to achieve your organization’s objectives.

Do you want to improve your strategy implementation? Explore Strategy Execution —one of our online strategy courses —and download our free strategy e-book to take the first step toward doing so.

This post was updated and republished on January 16, 2024. It was originally published on February 25, 2020.

example of business plan implementation

About the Author

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

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The essential document for starting a business -- custom built for your needs.

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I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

example of business plan implementation

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

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Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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Project management

Implementation plan: What to include and 5 essential steps

Ben Brigden - Senior Content Marketing Specialist - Author

A project plan or project implementation plan is a key strategic document that keeps teams on track throughout a project, indicating how a project is expected to run along with who’s responsible for what. It’s an extremely valuable planning tool — one that can be the difference between project success and project failure.

It’s also a fairly comprehensive document, and if you’ve never built one before, the concept can feel a bit overwhelming.

In this post, we’ll give you a five-step plan for building and implementing a project plan. First, we’ll walk you through what a project implementation plan looks like, why you should create one for every project, and what each plan should include.

  • What is a project implementation plan?

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A project implementation plan is a document that defines how a project will be executed. Implementation plans outline the project's goals, scope, and purpose, as well as listing the resources (including team members) necessary for a successful project.

Project implementation plans are sometimes called “strategic plans” because they lay out the strategy proposed for a project. But we like the longer name because it conveys more than just strategy: It suggests a process going into action, and it answers the question of how a team will arrive at a goal.

A project implementation plan serves as a critical reference point throughout the project's lifecycle, ensuring everyone is on the same page and everything is on the right track. It's a vital document for guiding decision-making, mitigating risks, and ultimately ensuring the successful completion of the project from start to finish.

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The Teamwork.com guide to project management

Get best practices, tips, and methodologies to enhance your project management approach with our free guide.

  • Why every project should start with an implementation plan

Why start each project with an implementation plan? Simple: because you want the project to succeed, and you want an objective way to know if it succeeded.

Starting each project with an implementation plan accomplishes quite a bit for most teams and businesses, primarily because it creates a shared sense of vision and understanding and points toward a clearly defined goal.

Most teams realize these four benefits (and plenty more) when they create a thorough and functional project implementation plan:

It creates an actionable roadmap of the scope of work

Projects run the gamut from extremely simple to lengthy and complex. The more complicated and interconnected the project, the greater the chance for confusion.

Whatever the level of complexity, chaos ensues when team members aren’t clear on what to do, when to do it, or why they’re doing it.

A project implementation plan is the antidote to this kind of chaos because it shows all parties what the path forward looks like (the roadmap ) — as well as what is and isn’t on that path (the scope of work).

It makes goals and communication transparent to all stakeholders

When all parties understand the goals of a project, you lessen confusion around those goals. There may still be disagreement on how to best achieve a goal, but there’s no confusion about what the team is aiming to accomplish.

Also, a central, accessible document containing all relevant aspects of a project creates a single source of truth for teams, managers, executives, vendors, customers, and more. When anyone and everyone associated with a project is working from the same playbook, teams and businesses enjoy clearer, more focused, and more transparent communication .

It holds your team members accountable

Around 70% of businesses report having at least one failed project in the last year. We’ve all been part of a project where no one seemed accountable for problems or even total project failure. Of course, no one likes taking the blame and finding a scapegoat isn’t always terribly productive. Still, if you have a team member or business unit that’s consistently failing to deliver, you want to know.

A strong project implementation plan makes clear who’s responsible for what within a project. It gives project managers and team leads a stronger understanding of task accountability, helping to hold team members accountable for their work.

And most of the time, better accountability comes with better results!

It helps your entire team stay on the same page

You’ll never completely eliminate scope creep (something that occurred within more than a third of projects in 2021), nor should you. Parameters for various deliverables or even the entire project can and do change over the course of a project, and sometimes a change in scope is clearly the right decision.

But not all scope creep is good. Especially with longer or more complex projects, it’s common for team members to lose focus on the top-level goals — not to mention the specific steps needed to reach those goals.

This loss of focus is preventable, though, as is the scope creep that grows from it. A project implementation plan keeps the big-picture goals and the steps required to meet them in focus. When a change in scope is warranted, it should be documented within or alongside the implementation plan.

  • Essential components of a great implementation plan

Most well-designed implementation plans contain these essential items, though it’s important to note that implementation plans vary widely, just like the projects they’re attached to.

These elements comprise a solid foundation for your next implementation plan. Start with these, but feel free to add additional elements that make sense for your industry or project type.

1) Scope statement

The scope statement outlines the scope of the project — essentially, what work will be performed in the project (and what work would be considered out of scope).

2) Project milestones, goals, and key objectives

Project goals are the high-level outcomes the project aims to achieve. Key objectives are the steps or intermediate outcomes that will occur throughout the project in support of the project goals. Project milestones are the points of measurement along the way, usually significant or tangible in some way.

Examples of milestones across a few industry contexts include wireframe completed, beta launch, copy drafted, or the completion of a phase, segment, or function that’s part of the whole.

3) Detailed resource plan

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A project’s resource plan indicates which human resources are involved along with their time or workload commitment. You should also include materials and equipment (typically, only what’s beyond the standard stuff every employee already has) needed for successful project completion.

4) Estimated implementation timeline

A key element of any implementation plan is a concrete timeframe for the project (and its implementation). These dates are rarely perfect at the outset of a project, but they provide a goal to work toward and give stakeholders some context for what they’re signing off on.

Most project teams use project management software for creating project timelines , often in the form of a Gantt chart.

5) Implementation plan milestones

Your implementation plan may benefit from its own set of internal milestones, separate from the broader project milestones. These internal milestones are more useful on highly complex projects with multiple levels of approval and numerous departments supplying information.

Implementation plan milestones could look like these: initial stakeholder information gathered, plan drafted, plan discussed and feedback incorporated, final sign-off by all stakeholders.

6) Implementation plan KPIs & metrics

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Your key performance indicators (KPIs) or other metrics reveal how well the team is accomplishing the implementation plan. Establish measurable indicators, state what they are within the plan itself, and then track them over the course of the project.

Here, a quality project management tool is essential if you want to succeed with measurements that span the length of a project.

  • 5 easy steps to create your project implementation plan

Now you know what needs to go into your project implementation plan — but how do you actually create one and get the implementation process started?

We know this process can seem daunting at first, and it does take some upfront work. But the process doesn’t have to be as complicated as it seems. Follow these five easy steps to create an implementation plan that helps keep your project and your team on track. Then, as future projects arise, use these questions as a template of sorts to create a quality implementation and management plan for each one.

Teamwork.com’s project management template is an easy way to start building your plan today.

  • 1) Define your goals and milestones

Before you can create a plan for how to get where you want to go, you need to spend some time deciding where you want to go .

So, before you start building out any other part of a project implementation or action plan, start by devoting time to the what and the where:

What are you trying to accomplish? (Project-level goals)

What needs to happen to reach those goals? (Project objectives)

What are the intermediate steps or milestones that demonstrate progress along the path toward the project’s goals? (Project milestones)

Once you establish goals, objectives, and milestones — and achieve buy-in from key stakeholders and project team members on those goals and milestones — you’re ready to proceed to step two.

  • 2) Conduct research by interviewing, surveying, or observing

Research is one key element of a successful implementation plan. In many project contexts, this research looks like interviewing or surveying various stakeholders, subject matter experts, department leaders, and so on — gathering the information necessary to build your implementation strategy.

Sometimes observation is a key strategy as well: Watching what another team (or vendor or external organization) does or has done on a similar project can provide valuable insights.

  • 3) Brainstorm and map out potential risks

Every project has inherent potential risks. Some of these can be foreseen, while others seem to come out of nowhere. Take the pandemic as one example of the latter category. Yes, businesses should have business continuity and disaster management policies in place, but few — if any — businesses had a concrete plan of action lined up for a global pandemic.

So, there are risks you can’t plan for and could never predict. But there are plenty of risks that, with a little bit of brainstorming and planning, should be easy to discover. These are the ones you need to target as you perform a risk assessment.

Map out the known risks, along with potential impacts and mitigation strategies for each one. Some risks are entirely avoidable so long as you take appropriate risk management actions. Others may not be completely preventable, but having a plan in place will greatly reduce their impact.

  • 4) Assign and delegate essential tasks

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Every good implementation plan will include a work plan or action plan that lists out the tasks within the project to a certain level of granularity. These tasks eventually get plugged into a calendar or schedule of some sort, often within project planning software suites like Teamwork.com .

No matter what method or platform you’re using, at this stage, you need to map out or schedule these tasks. As a part of this step, make sure you assign and delegate tasks to specific resources (or, at minimum, specific departments or work groups).

This step is key to successful project execution, as it assigns responsibility and accountability for every task included in the plan, bringing clarity to who’s doing what and when.

  • 5) Finalize your plan and allocate resources

Next up is allocating resources. You already assigned tasks to people (or departments) in the previous step, so what do we mean here that’s any different?

Put simply, there’s a difference between putting on paper that “Sam will handle task 35” (assigning tasks) and actually making sure that Sam has the capacity to handle task 35 (allocating resources).

In step 4, all you really did was determine who’s doing what. Now, during resource allocation, you make sure that your assignment plan is achievable. Resource allocation means assigning tasks to resources that are actually available. In other words, you need to make sure task 35 doesn’t land on Sam’s desk the same day as 10 other tasks.

Last, once everything else about your plan has been crafted, vetted, and approved, it’s time to finalize the plan. Usually, this involves sending out the completed plan for a final round of approvals.

Once approved, the project implementation plan becomes a single source of truth for the team and other stakeholders. So make sure to store the plan in a central, accessible location. ( Teamwork.com is a great place for this , if you ask us!)

  • Create an effective project plan with Teamwork.com

Creating a project implementation plan requires careful planning and attention to innumerable details, but the results are worth the investment. Increase your project success rate, productivity, morale, and more by keeping teams focused on the right shared outcomes.

We’ve hinted at this a few times already, but project implementation planning (along with all the other documents and documentation you need to prepare to get a project off the ground) is infinitely easier when you use the right tools.

Teamwork.com is a powerful all-in-one platform for client work — including complete operations control and project management — that gives you a central location to store project data, robust yet flexible templates, and visibility into current and past project data. Teamwork.com can cut down on the detail work and keep your information organized in a digestible, more user-friendly way, ultimately empowering you and your teams to achieve better work for your clients, be more profitable, and stay on track.

See more of what Teamwork.com can do for your business now — get started now for free, view our comprehensive pricing plans , or book a demo today.

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The only all-in-one platform for client work

Trusted by 20,000 businesses and 6,000 agencies, Teamwork.com lets you easily manage, track, and customize multiple complex projects. Get started with a free 30-day trial.

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example of business plan implementation

Teamwork.com: The all-in-one platform for client work

Learn how Teamwork.com helps you drive business efficiency, grow profits, and scale confidently.

Ben Brigden - Senior Content Marketing Specialist - Author

Ben is a Senior Content Marketing Specialist at Teamwork.com. Having held content roles at agencies and SaaS companies for the past 8 years, Ben loves writing about the latest tech trends and work hacks in the agency space.

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Business Makeover

Implementation plan.

example of business plan implementation

Tips for use

You can make the Implementation Plan by yourself, but it is more effective if you do this with a group, such as colleagues who will be impacted by the change. 

Print the template of the Implementation Plan to use in a brainstorm. Use sticky notes to put something in the Implementation Plan. This way you can easily add or move actions if necessary.

For inspiration, have a look at the example of Fleurs Flowers and learn from this application of the Implementation Plan.

Your long-term vision for your company contains many possible innovations. An Implementation Plan is made for one of these innovations at a time. The Implementation Plan helps you to define the concrete actions that are necessary to implement the change, put them on a timeline and have a clear idea who’s accountable. Follow the steps to create an Implementation Plan.

Step 1: Describe the innovation

What is your idea and how will it work in your company? Describe what the innovation consists of, the reason for the innovation, and what you want to achieve for your company.

Step 2: Describe the actions that have to be taken 

To make the changes a reality, you have to take action. Often a change has an impact in several different business units. Determine the business units that are influenced by the change and define the actions that should be taken to make the change. Make sure to mention specific actions, for example: "Organise sales training", "Customise product catalogue" or "Create a Facebook page".

Describe for each business unit which actions should be taken:

  • People: Do you need to hire new employees? Is there a knowledge gap that needs filling? Are you going to outsource activities or acquire new skills?
  • Processes: does your innovation require a new way of organising processes? Is a new work method needed? Do you have to set up a new department? Is a different management style necessary?
  • Technology: Is the technology you’re currently using good enough for your new business? Or do you have to invest in new technology? Do you need new IT systems?
  • Knowledge & materials: can you repurpose existing knowledge and materials? Are you going to acquire new knowledge, for which you need to secure intellectual property? Do you have to buy new materials?
  • Partners: do you need new partners? Are you able to distribute your new product or services with your existing partners?
  • Marketing & sales: Is market research and promotion necessary? Do the current marketing tools need to be adjusted to the change? Do you want to use other channels or technology for marketing and sales?

Step 3: Determine the critical moments

Some actions will have a big impact on your company. Mark these actions as critical. They probably also require more preparation. Examples of critical moments are actions that:

  • can’t be reversed, for example closing a department or dismissing an employee;
  • or entail high risk, such as developing new technology that requires a big investment.

Step 4: schedule the actions

Put the actions on a timeline. Note that some actions are dependent on other actions. Ensure that these can be recognised, for example by giving them the same colour. Steps that have no dependencies can be done parallel to others. Ensure that each action has is someone’s responsibility and has a clear deadline. 

Note: change is a process. Have regular evaluations of your timeline to accommodate for the changes in your company (people leaving, newly acquired knowledge). Are all actions still in the right order, or do you need to revise the planning?

Home Blog Business Business Plan Presentations: A Guide

Business Plan Presentations: A Guide

Cover for Business Plan Presentation guide

A vital element in today’s highly competitive business landscape is the ability to craft and deliver a business plan presentation. This applies to both entrepreneurs and corporate leaders. 

This guide describes essential aspects required to build a business plan presentation and deliver it to stakeholders. 

Table of Contents

What is a Business Plan Presentation?

Is a business plan presentation the same as a business presentation, executive summary, justification of the business proposal, swot analysis, the niche of the proposal & actors in the industry, competitors, competitive intensity, trend analysis and critical variables, value chain, market analysis, jobs-to-be-done, value proposition, revenue streams, cost structure, distribution channels, key partnerships for the business model, organizational structure & management, go to market and marketing plan, development plan, qa, and continuous improvement model, distribution plan, inventory management, initial funding and financing structure, projection of income and costs.

  • Evaluation of Projected Return vs. Required

Risk Evaluation

Sensitivity to critical variables, how to present bibliographical information in a business plan presentation, how to deliver a business plan presentation.

A business plan presentation is the medium we use to communicate a business plan to an audience. 

Presenters commonly ask what is the target length of a business plan presentation in terms of slides. Our expertise in this field tells us it’s advisable to work between 13-20 slides, remaining as concise as possible and using the help of visual aids. Let the graphics speak rather than fill your slides with text blocks.

No. A business plan presentation is used to communicate an identified business opportunity and how it is planned to be served in a way that generates profit. A business presentation is a more generic term, explained in our article about business presentation examples . 

How to Create a Business Plan Presentation

This section will list our recommended content for a successful business plan presentation. We broke it down into four stages which help the presenter build the story backing the business: a-. The opportunity and the competitive landscape analyzed, b- the business model designed and tested to serve the opportunity, c- the implementation plan of the business model, and finally, d- the financial and economic projections estimated that show the profitability of the opportunity.

For the purpose of this guide, the slides will refer to a case study of photo editing software.

Stage 1 – Identifying the Opportunity

After the title slide that defines how to start a presentation , any business plan should proceed by introducing the executive summary in a concise but impactful format.

The purpose of the executive summary is to inform the audience what to expect from the presentation and its conclusion.

Executive Summary slide in a Business Plan Presentation

Work with a maximum of two slides for this section, highlighting the key elements through visual cues. Check our guide on how to present an executive summary .

The next slide should disclose all the reasoning behind the business plan proposal, why this plan is being presented at this present moment, and projections of how the plan aligns with the current market trends.

Presenters can share the analysis done by the Market research team as long as it’s made clear which problem is relevant to the current market trends that this business plan aims to solve.

Mention all the references used to arrive at the conclusions expressed so data is backed with meaningful sources.

Justification of the Business Proposal slide

Any corporate PPT template can help you craft this slide, but presenters can also boost their performance through the use of infographics . If your solution for the selected problem involves a complex process, consider using a process flow template to expose the step-by-step justification of this proposal.

Use a SWOT template to showcase the Strengths, Weaknesses, Opportunities, and Threats of this business opportunity.

SWOT Analysis slide in a Business Plan Presentation

Make sure the SWOT diagram is legible. Work your way to meet the same aesthetic style despite speeding up the process with templates. Mention the tools used for gathering the information for this SWOT Analysis in the footnote and ensure the audience understands which information elements help you reach conclusions in each quadrant. Check our guide on how to create a SWOT analysis and see if your business plan requires a SWOT or SOAR analysis . 

Every business plan is scoped under a niche or industry sector. With this slide, describe the sector in which the proposal is immersed. Communicate its value,  list the actors involved, and describe their high-level relationships.

Actors in the Industry slide in the Business Plan Presentation

List the analyzed competitors. Communicate their attributes. The competitors’ comparison in business plan presentation can be visually explained using tools from the Blue Ocean Strategy framework, like the Strategy Canvas . 

Blue Ocean Strategy Canvas in Business Plan Presentation

The competitive intensity of an industry sector is studied through the Porter’s 5 Forces model. This intensity expresses how attractive the industry is. Explain the conclusion in each force showcasing the model.

Porter's Five Forces Analysis in Business Plan Presentation

First, introduce the variables identified as important for the industry sector, citing the insight’s source. Secondly, drill down each variable and break down the different trend dimensions ( PESTEL ) 

  • Use a highly visual slide, like a dashboard template , to introduce factual data regarding the trends over a specific time period. Growth rates must be represented in time frames of over 180 days to evaluate the trend accurately.
  • List the critical variables (consumers, product, production capability, and financing) briefly.
  • Disclose how each variable can affect pricing and your position within the niche for that trend. Presenters can refer to case studies from successful competitor stories on how they responded to trend changes in the niche.

PESTEL Analysis slide for a Business Plan Presentation

When presenting the value chain, we ought to articulate the sequence of activities the company handles to create value within the business plan. Start by breaking down the value chain into its key components, briefly explaining the stages from inbound logistics all the way through customer service. It is important to highlight the linking point between each stage and express the value of coordinating team activities to enhance overall efficiency.

Value Chain Layout slide in a Business Plan Presentation

We can use flowchart diagram templates as visual aids for the audience so they can understand the process sequence. Check our guide on how to make a flowchart .

Present the identified Market and its Segments. Continue explaining how conclusions were driven through the analysis and sizing of the market.

TAM SAM SOM for Business Plan Presentations

Presenters can use target market analysis templates , market segmentation templates , or TAM SAM SOM templates to compare their target market with the total available market. 

We recommend you check our guide on market segmentation for this process.

Then drill down with a Persona definition.

This study can be made by creating ideal customers, describing their demographics and psychological factors that make them prospective candidates to purchase the product or service this business plan presentation refers to.

Here is our guide on creating buyer personas . 

The Jobs-to-be-Done theory explains why certain customers are attracted to products and services and how those elements solve core problems in the consumers’ lives. 

A Perceptual Map is a tool we can use to measure the consumer perception of different products/services in the same market. This can be particularly useful if our value proposal is to brand ourselves as cheaper alternatives to already existing solutions. Check our guide on perceptual maps for further information.

Check our guide on the Jobs-to-be-Done framework and add suggestions to the business plan presentation.

Stage 2 – Business Model

To describe the  Business Model in your Business Plan Presentation, use the business model canvas analysis tool. Display your design in one slide.

Business Model Canvas for a Business Plan Presentation

For specific sections of the BMC, you can add slides if you need to drill down for further details. In our experience, the following sections require a deeper level of explanation.

List the Segments targeted in your Business Model. You can include a slide with additional information and segment size. Reference the Market analysis explained earlier to justify the selection or which were the pivots applied.

Customer Segmentation slide in a Business Plan Presentation

In order to explain the reasoning behind the Value Proposition and how it serves the segments selected, you can use the Value Proposition Canvas tool to explain the logic behind this selection.

Value Proposition Canvas slide for Business Plan Presentation

The Value Proposition outlines the unique benefit our product or service offers the market and why customers should choose our offer over potential alternatives. Since we have already analyzed the potential buyers and presented the market, it’s time to deliver that value proposition using our best assets: customer testimonials, report data, surveys, etc.

As testimonials often weigh the most in established brands, be sure to present this information through a narrative that showcases why your product or service had a positive impact on the life of that customer. You can use customer testimonial templates to give an extra boost through visual aids.

Customer testimonial slide in a Business Plan Presentation

Explaining how much the customers will pay for the product/services is critical to understanding the viability and profitability of the business. Showcase for each segment the pricing model and the engagement terms.

The Income Model expresses the sources of revenue for our business plan. This has to be in relationship with the pricing strategy for established businesses. Lean startups can work concerning their minimum viable product (MVP) and then elaborate with projections for future releases or changes in their income stream structure.

At this point, companies need to present the sources of revenue depending on their origin:

  • Product Sales
  • Subscription Model
  • Freemium Model
  • Partnerships with other brands in different niches
  • Advertising and Sponsorships
  • Monetization

Check our guide on pricing strategy models for more information about how to present this point. You can use revenue stream templates to represent this data in style.

Pricing table slide in a Business Plan Presentation

Drill down the cost structure categories and relate them to the Value Chain explained earlier. Show a cost breakdown chart to make it easier for the audience to understand their weight in the total costs.

As this step can be a bit complex to articulate, we recommend you check our guide on Cost Structure to see how you can resume all that information in one slide.

At the business model stage, distribution channels should be briefly introduced since they will be mentioned again in the Distribution Plan . In some industries, it is important to highlight which channels are chosen over others for the sake of revenue and faster operation.

Our Distribution Channels PowerPoint Template is a perfect resource for this.

Distribution Channels slide in Business Plan Presentation

Presenting the strategic partnerships for the business plan is a way to prove the plan’s potential reach and success factor. On this behalf, companies must list which resources they are sharing with their business partners regarding expertise, technology, distribution channels, or capital, as these elements will impact the cost structure.

You can use the Business Partnership PowerPoint Template to present this information in a professional-looking format.

Stage 3 – Implementation

The business plan is designed to offer a product, deliver a service, or combine both. At this stage, the business plan presentation drills down on how the organization will build/deliver the product/service implementing the business model outlined earlier.  

Describe how the company operates regarding human capital and its roles. Presenters must describe to the audience the hierarchical structure, responsibilities, and how they play a role within the value chain.

Org Chart in a Business Plan Presentation

You can use Org Charts to represent the roles and responsibilities in the organization visually. It is also advisable to highlight the expertise and experience of the management team, as it helps to build trust.

The Human Resource Plan must refer to your planned recruitment, training, and employee onboarding. Which talent will be required, and how is it planned to build the different teams of the structure.

HR Plan slide in Business Plan Presentation

Check the Go To Market Strategy guide and describe how the Business Plan will enter the market and overcome the initial barriers. Continue with the Marketing Plan limited to 1-2 slides resuming the plan’s tactics to increase brand awareness and the selected channels for this strategy. 

You can use the Marketing Plan Templates help to speed up the process by focusing on the content to fill rather than the design or creating complex charts from scratch.

Go-To Market Framework in Business Plan Presentation

Present the sales plan describing the full sales process, lead generation, nurturing customers, and conversion strategies.

Use Sales PowerPoint Templates to visually illustrate your sales process, like the Sales Pipeline Slide Template for PowerPoint , which depicts the process from lead acquisition to a closed deal.

Check our guide on Sales Plan for further information on this topic.

This step refers to presenting the product/service development plan, the Quality Assurance processes behind its validation, and your company’s commitment to a continuous improvement process based on surveyed data or customer feedback.

We can refer to testimonials, user case experiences our team successfully troubleshot, or experiences we learned from competitors in the same niche.

Presenting the distribution plan involves addressing logistics topics, supply chain , and sharing fulfillment strategies. Although we already presented the potential distribution channels, this is the step in which you detail how each will interact and their impact on the estimated revenue. 

Present one slide mentioning your company’s approach to these channels, if applicable:

  • Direct Sales (either physical store or e-commerce)
  • Retail Partnerships
  • Wholesalers or Distributors
  • E-Commerce marketplaces

This step involves two different approaches depending on the kind of industry we’re in. For traditional business, inventory management in a business plan presentation must highlight how the inventory will be handled to minimize transportation costs or overproduction. Projections must be shown per quarterly period and take into account seasonality if it has a significant impact on the required storage capacity.

On the other hand, e-commerce companies have to present their online infrastructure to secure the product’s availability 24/7, how customer tickets are handled when the customer cannot access the product, server costs, and how we prevent online leaks.

Stage 4 – ROI and Risk Evaluation

This section will outline the Financial Plan of your Business.

Showcase the financial structure, including equity, debt, and potential investors, at the moment of kick-starting this business. It is a good practice to consider the initial funding slide to be a brief summary of those points, with particular emphasis on the funding needs.

Cash Flow Diagrams , Comparison Chart templates , and Timeline templates to showcase when funds help to meet each of the plan’s milestones are good ideas to represent the elements on this slide.

Income and expense projections must be presented over a defined time period by using graphs or charts to clearly visualize the trends supporting each change.

Revenue and Expenses breakdown slide for Business Plan Presentation

Break down the revenue sources with clear, identifiable icons to showcase: product sales, subscription fees, advertisement, affiliates, etc. Sales estimations have to be realistic and conservative, as they will be contrasted with the production, marketing, administrative, and personnel costs to leave a gross profit margin calculation. 

Evaluation of Projected Return vs. Required 

Demonstrate the feasibility of your business plan. Start by presenting the profit margins in relation to the projection of income and expenses, then introduce the break-even analysis .

Presenters can make their message more relevant by presenting an ROI calculation and contrasting it with industry benchmarks in the same niche. By following this approach, presenters prove how the ROI offered by this business plan aligns with the investment’s risk projection.

Presenting a risk evaluation analysis in a business plan presentation involves introducing both risks and their mitigation strategies. 

Risk Management templates , like the ROAM framework, can help organize potential risk sources by their severity and impact on the organization. A pyramid diagram can be used to demonstrate how risk management can be delegated across the organization to completely eradicate the risk factor depending on its severity. 

The elements you should consider presenting are mainly regulatory changes, market changes, competitors (new or existing), and financial crises. 

The final point in our business plan presentation involves summarizing how key variables can influence the projected returns in our plan. Examples of these variables can be sudden increases in raw materials (affecting production costs and sales prices), a new pandemic (affecting workforce capacity and shortage of raw materials), geopolitical situations like war, etc.

We highly recommend presenting these critical variables using scenario analysis techniques according to measured data. Introduce best-case, worst-case, and most likely-case to give a full panorama of how your organization is prepared against any contingency.

An often overlooked point in a business plan presentation comes when listing the bibliographical information used to craft the business plan. Follow these steps to ensure a professional outcome for this slide or document.

  • Use a title like: “Bibliography,” “Source Credits,” or “References.” If your business plan presentation cites examples from other companies, use a “Works Cited” section.
  • References are usually shown in the APA style, but the MLE or Chicago style can be requested depending on your location or situation.
  • Maintain a consistent style in terms of reference style used, font, text size, and formatting options across the entire slide deck. Footnotes or in-text citations can be used for important data.
  • Verbally acknowledge your sources when required throughout the course of your presentation. This helps to establish credibility and respect for other people’s work rather than just dropping a slide with chunks of text.

This section will cover the most commonly asked questions on delivering a business plan presentation.

How many slides should my business plan presentation list?

This will depend entirely on your niche and the complexity of the business plan. Generally, work with at least 15 slides and no more than 30. It is best to use an extra slide rather than overcrowd an existing slide with tons of information.

What is the best format to present a business plan?

There are different options to present any business plan, so the selected option will mostly consist of the presenter’s preferred style and the audience’s age and interests.

  • PowerPoint Presentation : You can start from a blank slide and go all the way through a professionally designed PPT template . PowerPoint documents allow you to present images, text, audio, videos, and any kind of graphic to help you convey the core ideas behind the business plan. They can work with any PC or Mac device, as well as mobile devices.
  • PDF Documents: This can be a choice made in a hurry or by preference. Sharing a PDF document can work, but you must include the fonts used in the original document, as some compatibility issues can be present. 
  • Pitch Deck : Rather than doing a lengthy business plan presentation, a pitch deck consists of a maximum of 15 slides to deliver your proposal concisely. This is the typical approach we can see in TV shows like Shark Tank. 
  • Video Presentation : In some cases, using a video in a business plan presentation is relevant, especially if we are to introduce an innovative product in the market. You can use videos to showcase features, present services in a live format, introduce your team, and plenty of other options.

Are printables required in business plan presentations?

Although they are not required, using supplementary material in business plan presentations can be useful. You can prepare reference material for investors, especially involving complex data like graphs in an amplified format (and reference the slide in which they appear and vice versa).

Providing a printable to accompany your business plan presentation helps to give an image of professionalism and respect to your proposal.

What are the don’ts of writing a business plan?

The main purpose of this article is to craft and deliver a business plan presentation. Still, we would like to clarify some common errors seen in business plans that typically affect the performance of the presentation.

  • Using overcomplicated language : Jargon or unnecessary acronyms may confuse spectators who are not in touch with all the details relevant to a particular industry. 
  • Ignoring the audience : Not considering the variety of interests among investors, partners, and team members can hinder your presentation.
  • Neglecting/underestimating competitors : Any realistic business plan considers the existing competitors in their niche and perhaps potential newcomers. Not doing so will leave you unprepared to present a doable business plan.
  • Ignoring Risk Assessment : Omitting the Risk Assessment analysis and mitigation strategies does not respect the value investors and your team have. 

How long should the business plan presentation be?

As a general guideline, try to fit your business plan presentation between 20-30 minutes. Some complex plans may require additional time to be presented.

Does the presentation need to be tailored to different audiences? 

Using this tactic can be a winning factor for both investors and your team, as you prioritize effective communication for the roles they are relevant. Take these items into consideration for tailoring the presentation for specific needs.

In-Company Presentation

The focus should be on goal accomplishment and the strategies targeted to the team’s roles. Emphasize how teamwork is the pathway to success and how each individual contributes to the bigger picture.

If new technologies or knowledge are required as part of the business plan implementation, then this is the moment to disclose that information and inform the process to coach the team into it.

Board Meeting

Whenever delivering the business plan presentation to a board of directors, focus on the strategic goals, financial projections, and KPIs. 

Showcase how this business plan aligns with the company’s core values, mission, vision, and long-term strategy. 

Potential Investors

Presenting your unique value proposition, potential ROI, and highlighting the market opportunity is extremely important. Focus on selling your business model and vision with accurate financial projections and growth strategy. 

Dedicate some minutes to present your industry’s competitive landscape and answer why your product or service is a better offering than what competitors produce.

As we can see, creating a business plan presentation is a process that can be time-consuming if we lack the required business plan presentation tools to turn data into visually appealing formats. 

Remember to work concisely without losing the big picture of what you intend to explain. Your presentation is the entry point into the heart of your business; therefore, by adopting a structured approach, you can deliver an experience that engages, inspires, and builds confidence. 

1. Coffee Shop Illustration Business Plan Slides

example of business plan implementation

Create your new business plan presentation with quality vector illustrations for Coffee Shops. Ideal for cafeterias, coffee bars, barista giftshop stores, bookshops and more.

Use This Template

2. Real Estate Business Plan PowerPoint Template

example of business plan implementation

Realtors looking to start their own agencies should take a look at this attractive selection of slides with tailored real estate vector illustrations. These presentation plan slides show the different stages that a prospective buyer may incur, from hiring the services of a Real Estate agent, checking different properties, to finally buying a home.  Graphs and charts are included in vivid colors that are fully editable to meet the required branding.

3. Restaurant Business Model PowerPoint Template

example of business plan implementation

As we’ve seen with the previous cases, these vector images depicting typical restaurant activities can help us build a business plan presentation sample to discuss with our team prior to an important meeting. Save time and money by introducing these professional designs into your presentation.

4. One Pager Business Plan PowerPoint

example of business plan implementation

To briefly summarize the objectives of your business plan, work in-team with this one-pager business plan slide. Ideal to take notes, give a general picture of the current status of the business plan and key growth opportunities.

5. Business Plan PowerPoint Templates

example of business plan implementation

If you want to create the best business plan presentation, this slide deck can make that task 100% easier. Containing all the elements described in this guide, introduce your data and prepare to deliver a powerful speech.

6. Flat Bold Business Plan PowerPoint Template

example of business plan implementation

Another slide deck intended for those looking at how to make a business plan presentation that delivers a memorable experience. With a minimalistic design approach, it perfectly balances formal elements and impactful visual cues to help increase your audience’s retention rate.

7. Car Sharing Business Plan PowerPoint Template

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Create the next Uber-like car-sharing service with the help of these carpooling vector illustrations perfectly arranged in a cohesive business plan slide deck. Presenters can explain the ins and outs of their business model with highly detailed graphics that grab the attention of potential investors. Check it out now!

8. Beauty Salon Business Plan PowerPoint Template

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Business plan presentations don’t have to look formal or boring. This slide deck is geared towards beauty salon businesses, especially for those targeted to women. Chic design, bold color scheme, and extremely useful tools like a pricing list to present an idea like a subscription-based model where consumers see the total value of their investment.

9. CrossFit Business Plan PowerPoint Template

example of business plan implementation

Finally, we list an option filled with tools and gym vector illustrations for those looking to start a gym business or CrossFit academy. These illustrations were crafted with care to express the core idea on every single slide, such as human-shaped graphs to present relevant KPIs.

example of business plan implementation

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12+ Strategy Implementation Plan Examples in PDF | MS Word


In order to know how to properly implement a strategy either for your business or personal endeavor, you must have a plan first. In there, you are going to make an outline and provide specific details so you will be guided eventually. Every business owner or company manager creates a comprehensive strategic implementation plan that will help them for a better flow of execution of their policies and proposed activities.

12+ Strategy Implementation Plan Examples

1. transport strategy implementation plan.

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2. Strategy Implementation Plan

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3. Basic Strategy Implementation Plan

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4. Strategy Implementation Action Plan

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5. Strategy Implementation Work Plan

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6. Strategy Implementation Action Plan Example

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7. Housing Strategy Implementation Plan

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8. Sample Strategy Implementation Plan

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9. Engagement Strategy Implementation Plan

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10. Economic Development Strategy Implementation Plan

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11. Housing Strategy Implementation Plan Example

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12. Basic Strategy Implementation Action Plan

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13. Strategy Implementation Plan in DOC

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What is a Strategic Implementation Plan?

A Strategic Implementation Plan (SIP) is a type of document that shows the list of activities, resources, roles and responsibilities and the budget with a corresponding execution plan . You can only consider a strategic plan “implemented” when you already met the requirements needed, and “executed” when you already took an action in connection to its purpose. In writing a strategic implementation plan, you must consider the questions who, what, where, when, why, and how.

What can you get from making SIP?

–   A strategic plan guides you in the direction of where your business must really go.

–   Allows you to provide full coordination of the activities and objectives.

–     Helps you to make decisions on how you are going to accomplish your goals in terms of resources and budget.

The Stages of Strategic Planning

Every implementation would require undergoing different phases before it will be executed to the public. Here are the following stages that you may follow when making a strategic plan.

  • Analysis and evaluation – evaluation of the internal and external influences of an organization
  • Strategy articulation – development of organizational plans
  • Plan-based action – transformation of organizational plans into action
  • Appraisal and refinement – evaluation of the performance

How to Implement a Strategic Plan?

  • Determine the tactics used by your competitors and the demand of your consumers.
  • Secure a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Determine the steps you need to implement in fulfilling your mission.
  • Set specific goals.
  • Use your objectives to set for the development of your plan.
  • Write an organizational structure and your planned budget.
  • Evaluate if your objectives are met.
  • Determine the needs of your customers.
  • Assess your competitors
  • Think of what else you need in order to achieve your goals.

Do we need to follow the exact details of the strategic plan?

Yes, but you also have the option to make some improvements to make your strategic plan look better.

Do I need a strategic plan to go on with my business or is it okay if I do not have one?

Every business needs a strategic plan for it allows you to be guided on the right procedures to take.

Is there a need to assess the implementation of your strategic plan?

Yes. The assessment will tell you how effective your plan is and if it is being followed accordingly. This will also give you an idea of what can be the possible struggles that you will be facing in the future.

Strategic implementation plan is very crucial in making the flow of your business organized. So if you want to have a successful implementation of your policies and activities, provide yourself with a good strategic plan. It may take a lot of time and effort in forming the right structure of your plan, at least it would be able to bring you to your right destination. Make several revisions if you can to make a perfect outcome of your plan. 

example of business plan implementation

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The Strategy of Business Plan with Implementation Summary

MAR.27, 2015

Strategy of Business Plan

The business plan is written and ready for implementation. Now what? As a guide for action, the strategy and implementation summary in business plan sets out the strategies for business startup and continuity, and presents the operational financial plan. Planning and taking action are two very different activities. Once the entrepreneur begins implementing the business in the real world, challenges are sure to arise.

The strategy and implementation summary in the business plan section of the business plan identifies the path the business intends on using to establish and grow the business. It includes strategies identifying how the business will maintain a competitive edge, market the company, grow sales, develop a network of contacts and customers, and so on. Milestones are established that include the budget for implementation of each step. However, entrepreneurs commonly encounter difficulties, which is why so many new businesses fail within the first five years after startup.

The Strategy of Business Plan with Implementation Summary

Planning for the Difficulties

Common difficulties business owners face and possible solutions include the following:

• Problems with development of products described in the strategy and implementation summary in business plan (reorganize to better support product development) • Difficulty hiring and retaining skilled personnel (try using a human resources consulting company) • Marketing efforts fail to produce desired results (revise the marketing plan ) • Funding for strategy implementation proves to be inadequate (re-evaluate financial needs, revise strategies, and/or seek new investors) • Entrepreneur discovers he or she needs to strengthen management skills (take advantage of workshops and assistance offered by organizations like the Small Business Administration and the Chamber of Commerce) • New and unexpected competitors enter the market (revise product and service differentiation or marketing strategy) • Lack of a solid network (begin networking online through social media and offline through community business organizations)

These are just a few of the problems entrepreneurs may face when starting a new business. A quality strategy and implementation summary in business plan addresses strategy and implementation by outlining the strategic assumptions, supported by market analysis. If the analysis is thorough, the entrepreneur conducted a SWOT analysis and included contingency planning. An entrepreneur may experience difficulties, but those difficulties should not be a surprise.

Business Plan Revisions

The final business plan should never be final. It needs regular review and assessment in light of the results of actions taken and the difficulties experienced to achieve business startup, smooth operations, and growth.

The business environment is dynamic which is why OGS Capital has a cadre of business professionals with real-world experience. The consultants are experts in writing business plans , including strategy and implementation summaries. They are also ready to assist entrepreneurs who need business plan revisions as a result of difficulties encountered during startup and early stage operation. Submit the online contact form to begin discussing options.

Download Sample From Here

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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When thinking of artificial intelligence (AI) use cases, the question might be asked:  What won’t AI be able to do? The easy answer is mostly manual labor, although the day might come when much of what is now manual labor will be accomplished by robotic devices controlled by AI. But right now, pure AI can be programmed for many tasks that require thought and intelligence , as long as that intelligence can be gathered digitally and used to train an AI system. AI is not yet loading the dishwasher after supper—but can help create a legal brief, a new product design, or a letter to grandma.

We’re all amazed by what AI can do. But the question for those of us in business is what are the best business uses? Assembling a version of the Mona Lisa in the style of Vincent van Gough is fun, but how often will that boost the bottom line? Here are 27 highly productive ways that AI use cases can help businesses improve their bottom line.

Customer-facing AI use cases

Deliver superior customer service.

Customer interactions can now be assisted in real time with conversational AI. Voice-based queries use natural language processing (NLP) and sentiment analysis for speech  recognition so their conversations can begin immediately. Using machine learning algorithms, AI can understand what customers are saying as well as their tone—and can direct them to customer service agents when needed. With text to speech and NLP, AI can respond immediately to texted queries and instructions. There’s no need to make customers wait for the answers to frequently asked questions (FAQs) or to take the next step to purchase. And digital customer service agents can boost customer satisfaction by offering advice and guidance to customer service agents.

Personalize customer experiences

The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users. For example, Amazon reminds customers to reorder their most often-purchased products, and shows them related products or suggestions. McDonald’s is building AI solutions for customer care with IBM Watson AI technology and NLP to accelerate the development of its automated order taking (AOT) technology. Not only will this help scale the AOT tech across markets, but it will also help tackle integrations including additional languages, dialects and menu variations. Over at Spotify, they’ll suggest a new artist for the customer’s listening pleasure. YouTube will deliver a curated feed of content suited to customer interests.

Promote cross- and up-selling

Recommendation engines use consumer behavior data and AI algorithms to help discover data trends to be used in the development of more effective up-selling and cross-selling strategies, resulting in more useful add-on recommendations for customers during checkout for online retailers. Other uses include Netflix offering viewing recommendations powered by models that process data sets collected from viewing history; LinkedIn uses ML to filter items in a newsfeed, making employment recommendations and suggestions on who to connect with; and Spotify uses ML models to generate its song recommendations.

Smarten up smartphones

Facial recognition turns on smartphones and voice assistants, powered by machine learning, while Apple’s Siri, Amazon’s Alexa, Google Assistant and Microsoft’s Copilot use NLP to recognize what we say and then respond appropriately. Companies also take advantage of ML in smartphone cameras to analyze and enhance photos using image classifiers, detect objects (or faces) in the images, and even use artificial neural networks to enhance or expand a photo by predicting what lies beyond its borders.

Introduce personal assistants

Virtual assistants or voice assistants, such as Amazon’s Alexa and Apple’s Siri, are powered by AI. When someone asks a question via speech or text, ML searches for the answer or recalls similar questions the person has asked before. The same technology can power messaging bots, such as those used by Facebook Messenger and Slack—while Google Assistant, Cortana and IBM watsonx Assistant combine NLP to understand questions and requests , take appropriate actions and compose responses.

Humanize Human Resources

AI can attract, develop and retain a skills-first workforce . A flood of applications can be screened, sorted and passed to HR team members with precision. Manual promotion assessment tasks can be automated, making it easier to gain important HR insights with a clearer view of, for example, employees up for promotion and assessing whether they’ve met key benchmarks . Routine questions from staff can be quickly answered using AI.

Creative AI use cases

Create with generative ai.

Generative AI tools such as ChatGPT, Bard and DeepAI rely on limited memory AI capabilities to predict the next word, phrase or visual element within the content it’s generating. Generative AI can produce high-quality text, images and other content based on the data used for training.

IBM Research is working to help its customers use generative models to write high-quality  software code  faster, discover  new molecules , and train trustworthy conversational chatbots  grounded on enterprise data. The IBM team is even using generative AI to create  synthetic data  to build more robust and trustworthy AI models and to stand in for real-world data protected by privacy and copyright laws.

Deliver new insights

Expert systems can be trained on a corpus—metadata used to train a machine learning model—to emulate the human decision-making process and apply this expertise to solve complex problems. These systems can evaluate vast amounts of data to uncover trends and patterns, and to make decisions. They can also help businesses predict future events and understand why past events occurred.

Clarify computer vision

AI-powered computer vision enables image segmentation , which has a wide variety of  use cases, including aiding diagnosis in medical imaging, automating locomotion for robotics and self-driving cars, identifying objects of interest in satellite images and photo tagging in social media. Running on neural networks , computer vision enables systems to extract meaningful information from digital images, videos and other visual inputs.

Technical AI use cases

Speed operations with aiops.

There are many benefits to using  artificial intelligence for IT operations (AIOps) . By infusing AI into IT operations , companies can harness the considerable power of NLP, big data, and ML models to automate and streamline operational workflows, and monitor event correlation and causality determination.

AIOps is one of the fastest ways to boost ROI from digital transformation investments. Process automation is often centered on efforts to optimize spend, achieve greater operational efficiency and incorporate new and innovative technologies, which often translate into a better customer experience. More benefits from AI include building a more sustainable IT system and improving the continuous integration/continuous (CI/CD) delivery pipelines.

Automate coding and app modernization

Leading companies are now using generative AI for application modernization and enterprise IT operations, including automating coding, deploying and scaling. For coding, developers can input a coding command as a straightforward English sentence through a natural-language interface and get automatically generated code . Using generative AI with code generation capabilities can also enable hybrid cloud developers of all experience levels to migrate and modernize legacy application code at scale, to new target platforms with code consistency, fewer errors, and speed.

Boost application performance

Ensuring that apps perform consistently and constantly—without overprovisioning and overspending—is a critical AI operations (AIOps) use case. Automation is key to optimizing cloud costs, and IT teams, no matter how skilled they are, don’t always have the capacity to continuously determine the exact compute, storage and database configurations needed to deliver performance at the lowest cost. AI software can identify when and how resources are used, and match actual demand in real time.

Strengthen end-to-end system resilience

To help ensure uninterrupted service availability, leading organizations use real-time root cause analysis capabilities powered by AI and intelligent automation. AIOps can enable ITOps teams to swiftly identify the underlying causes of incidents and take immediate action to reduce both mean time between failures (MTBF) and mean time to repair (MTTR) incidents.

AIOps platform solutions also consolidate data from multiple sources and correlate events into incidents, granting clear visibility into the entire IT environment through dynamic infrastructure visualizations, integrated AI capabilities and suggested remediation actions.

Using predictive IT management, IT teams can use AI to automate IT and network operations to resolve incidents swiftly and efficiently—and proactively prevent issues before they occur, enhance user experiences and cut the cost of and administrative tasks. To help eliminate tool sprawl, an enterprise-grade AIOps platform can provide a holistic view of IT operations on a central pane of glass for monitoring and management.

Lock in cybersecurity

There are many ways AI can use ML to deliver improved cybersecurity, including: facial recognition for authentication, fraud detection, antivirus programs to detect and block malware, reinforcement learning to train models that identify and respond to cyberattacks and detect intrusions and classification algorithms that label events as anomalies or phishing attacks.

Gear up robotics

AI is not just about asking for a haiku written by a cat. Robots handle and move physical objects. In industrial settings, narrow AI can perform routine, repetitive tasks involving materials handling, assembly and quality inspections. AI can assist surgeons by monitoring vitals and detecting potential issues during procedures. Agricultural machines can engage in autonomous pruning, moving, thinning, seeding and spraying. Smart home devices such as the iRobot Roomba can navigate a home’s interior using computer vision and use data stored in memory to understand its progress. And if AI can guide a Roomba, it can also direct self-driving cars on the highway and robots moving merchandise in a distribution center or on patrol for security and safety protocols.

Clean up with predictive maintenance

AI can be used for predictive maintenance by analyzing data directly from machinery to identify problems and flag required maintenance. AI has also been used to improve mechanical efficiency and reduce carbon emissions in engines. Maintenance schedules can use AI-powered predictive analytics to create greater efficiencies.

See what’s ahead

AI can assist with forecasting . For example, a supply-chain function can use algorithms to predict future needs and the time products need to be shipped for timely arrival. This can help create new efficiencies, reduce overstocks and help make up for reordering oversights.

Industry AI use cases

AI can power tasks and tools for almost any industry to boost efficiency and productivity. AI can deliver intelligent automation to streamline business processes that were manual tasks or run on legacy systems—which can be resource-intensive, costly and prone to human error. Here are some of the industries that are benefiting now from the added power of AI.

With applications of AI, automotive manufacturers are able to more effectively predict and adjust production to respond to changes in supply and demand. They can streamline workflows to increase efficiency and reduce time-consuming tasks and the risk of error in production, support, procurement and other areas. Robots help reduce the need for manual labor and improve defect discovery, providing higher quality vehicles to customers at a lower cost to the business.

In education and training , AI can tailor educational materials to each individual student’s needs. Teachers and trainers can use AI analytics to see where students might need extra help and attention. For students tempted to plagiarize their papers or homework, AI can help spot the copied content. AI-driven language translation tools and real-time transcription services can help non-native speakers understand the lessons.

Companies in the energy sector can increase their cost competitiveness by harnessing AI and data analytics for demand forecasting, energy conservation, optimization of renewables and smart grid management. By introducing AI into energy generation, transmission and distribution processes, AI can also improve customer support, freeing up resources for innovation. And for customers using supplier-based AI, they can better understand their energy consumption and take steps to reduce their power draw during peak demand periods.

Financial services

AI-powered FinOps (Finance + DevOps) helps financial institutions operationalize data-driven cloud spend decisions to safely balance cost and performance in order to minimize alert fatigue and wasted budget. AI platforms can use machine learning and deep learning to spot suspicious or anomalous transactions. Banks and other lenders can use ML classification algorithms and predictive models to suggest loan decisions.

Many stock market transactions use ML with decades of stock market data to forecast trends and ultimately suggest whether and when to buy or sell. ML can also conduct algorithmic trading without human intervention. ML algorithms can predict patterns, improve accuracy, lower costs and reduce the risk of human error.

The  healthcare industry is using intelligent automation with NLP to provide a consistent approach to data analysis, diagnosis and treatment. The use of chatbots in remote healthcare appointments requires less human intervention and often a shorter time to diagnosis. On-site, ML can be used in radiology imaging, with AI-enabled computer vision often used to analyze mammograms and for early lung cancer screening. ML can also be trained to create treatment plans, classify tumors, find bone fractures and detect neurological disorders.

In genetic research, gene modification and genome sequencing, ML is used to identify how genes impact health. ML can identify genetic markers and genes that will or will not respond to a specific treatment or drug and may cause significant side effects in certain people.

With AI, insurance providers can virtually eliminate the need for manual rate calculations or payments and can simplify processing claims and appraisals. Intelligent automation also helps insurance companies adhere to compliance regulations more easily by ensuring that requirements are met. This way, they are also able to calculate the risk of an individual or entity and calculate the appropriate insurance rate.


Advanced AI with analytics can help manufacturers create predictive insights on market trends. Generative AI can speed and optimize product design by helping companies create multiple design options. AI can also assist with suggestions for boosting production efficiency. Using historical data of production, generative AI can predict or locate equipment failures in real time—and then suggest equipment adjustments, repair options or needed spare parts.


For the life sciences industry, drug discovery and production require an immense amount of data collection, collation, processing and analysis. A manual approach to development and testing could lead to calculation errors and require a huge volume of resources. By contrast, the production of Covid-19 vaccines in record time is an example of how intelligent automation enables processes that improve production speed and quality.

AI is becoming the secret weapon for retailers to better understand and cater to increasing consumer demands. With highly personalized online shopping, direct-to-consumer models and delivery services competing with retail, generative AI can help retailers and e-commerce firms improve customer care, plan marketing campaigns, and transform the capabilities of their talent and their applications. AI can even help optimize inventory management.

Generative AI excels at handling diverse data sources such as emails, images, videos, audio files and social media content. This unstructured data forms the backbone for creating models and the ongoing training of generative AI, so it can remain useful over time. Leveraging this unstructured data can extend benefits to various aspects of retail operations, including enhancing customer service through chatbots and facilitating more effective email routing. In practice, this could mean guiding users to the appropriate resources, whether that’s connecting them with the right agent or directing them to user guides and FAQs.


AI informs many transportation systems these days. For instance, Google Maps uses ML algorithms to check current traffic conditions, determine the fastest route, suggest places to “explore nearby” and estimate arrival times.

Ride-sharing applications such as Uber and Lyft use ML to match riders and drivers, set prices, examine traffic and, like Google Maps, analyze real-time traffic conditions to optimize driving routes and estimate arrival times.

Computer vision guides self-driving cars. An unsupervised ML algorithm enables self-driving cars to gather data from cameras and sensors to understand what’s happening around them, and enables real-time decision-making.

Delivering the promise of AI

Much of what AI can do seems miraculous, but much of what gets reported in the general media is frivolous fun or just plain scary. What is now available to business is a remarkably powerful tool that can help many industries and functions make great strides. The companies that do not explore and adopt the most beneficial AI use cases will soon be at a severe competitive disadvantage. Keeping an eye out for the most useful AI tools, such as IBM ® watsonx.ai™, and mastering them now will pay great dividends.

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  1. Implementation Plan

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  5. Implementation Plan

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  6. 43 Step-by-Step Implementation Plan Templates ᐅ TemplateLab

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  1. 1.2 Why create a business plan?


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  5. Business plan example



  1. What is an implementation plan? 6 steps to create one

    1. Define goals The first step in the implementation process is defining your goals. Determine what you hope to accomplish when your project is complete, like whether you hope to win over a new marketing client or revamp your internal content strategy. Starting with your project objectives in mind can help flesh out your project plan.

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  4. What Is an Implementation Plan? (Template & Example Included)

    (Example Included) Planning, Project Management What Is an Implementation Plan? (Template & Example Included) by William Malsam | May 11, 2023 What Is Project Implementation? Project implementation, or project execution, is the process of completing tasks to deliver a project successfully.

  5. How To Implement Your Business Plan Objectives

    Assign Responsibilities/Allocate Resources Be Mindful of Risks and Create Contingencies Photo: damircudic / Getty Images A business plan is an important tool to help business owners map their path to success. In addition, business plans may be used when applying for loans or seeking outside investment.

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    Here are some examples of business implementation responsibilities at each employment level: Company CEO and executives The CEO, or chief executive officer and other senior executives have a responsibility to establish the need for an implementation plan.

  7. Complete Guide to Strategic Implementation

    Strategic implementation is a plan for implementation of a specific objective: For example, if I have a piece of software that I want installed in three months." One scenario might be if you want to integrate CRM software into your organization, you'll need to identify the steps to take to execute the integration.

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    1. Define your project goals. A project goal refers to what a project team will accomplish beyond the tangible outcomes or deliverables. Think of it as what a project outcome or deliverable can enable for others. For example, your project goal might be to develop software that makes it easier for business owners to reach customers. 2.

  9. The Ultimate Guide to Implementation Plans

    A simple implementation plan template. Your own project implementation plan will have lots of information included, but a simple table including the steps needed to launch the project is always a good place to start. In this example, a small business is preparing to launch an online store to sell its products.

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    Step 1. Introduction. Kickoff your implementation plan with a brief introduction, outlining the vision, mission, and purpose of your project or initiative. You can additionally include how this project ties up with the overall organizational mission and lay down all the assumptions or limitations of your project.

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    5+ SAMPLE Implementation Business Plan in PDF Rating : When serving in a leadership capacity, professionals must be able to establish crystal-clear objectives and tactics for achieving them. Business implementations drive all efforts to fulfill one or more business plan objectives.

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    4 Steps in the Strategy Implementation Process. 1. Handle Tension. Making tough choices isn't easy, and you need to manage any tension that arises with change. In strategy implementation, tension often exists between innovating to grow your business and controlling internal processes and procedures.

  13. 24 of My Favorite Sample Business Plans & Examples For Your Inspiration

    8. Panda Doc's Free Business Plan Template. PandaDoc's free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

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    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

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    1. Mission, Vision and Values. The first step for any business strategy is writing a mission, vision and values statement. This important step clarifies what the organization is about and what it is trying to achieve. It also determines the values and guiding principles that are used to make business decisions.

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    Stage 3 - Implementation. The business plan is designed to offer a product, deliver a service, or combine both. At this stage, the business plan presentation drills down on how the organization will build/deliver the product/service implementing the business model outlined earlier. ... If your business plan presentation cites examples from ...

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  21. The Strategy of Business Plan with Implementation Summary

    A quality strategy and implementation summary in business plan addresses strategy and implementation by outlining the strategic assumptions, supported by market analysis. If the analysis is thorough, the entrepreneur conducted a SWOT analysis and included contingency planning. An entrepreneur may experience difficulties, but those difficulties ...

  22. The most valuable AI use cases for business

    Clarify computer vision. AI-powered computer vision enables image segmentation, which has a wide variety of use cases, including aiding diagnosis in medical imaging, automating locomotion for robotics and self-driving cars, identifying objects of interest in satellite images and photo tagging in social media.