• Storia e identità
  • Ateneo e organizzazione
  • Statuto, regolamenti e documenti
  • Diversità, equità e inclusione
  • Celebrazioni ed eventi

Sostieni la Bocconi

La complessità richiede azioni inaspettate: in un mondo che pone ogni giorno nuove sfide, dobbiamo imparare come sostituire le risposte tradizionali con soluzioni sorprendenti e innovative per continuare ad avere un impatto positivo sulla società.

Roentgen building

  • Economia aziendale e management
  • Economia e management per arte, cultura, ...
  • International Economics and Management
  • International Economics and Finance
  • Economic and Social Sciences
  • Economics, Management and Computer ...
  • Mathematical and Computing Sciences for Artificial Intelligence
  • International Politics and Government
  • World Bachelor in Business
  • Laurea magistrale in Giurisprudenza
  • Bachelor in Global Law
  • International Management
  • Marketing Management
  • Amministrazione, finanza aziendale e con ...
  • Finanza - Finance
  • Economia e legislazione per l'impresa
  • Economics and Management in Arts, Cult ...
  • Economics and Management of Government ...
  • Economics and Management of Innovation ...
  • Data Science and Business Analytics
  • Politics and Policy Analysis
  • Cyber Risk Strategy and Governance
  • Transformative Sustainability
  • Artificial Intelligence
  • Master universitari
  • Summer School
  • Esami di stato
  • Master post experience
  • Corsi executive
  • Area studenti iscritti
  • Entrare in Bocconi
  • Core Faculty
  • Professori Emeriti
  • Research and Teaching Fellows
  • Visiting Professors
  • Ricerca tutti i Docenti
  • Ordine alfabetico
  • Reclutamento docenti
  • Computing Sciences
  • Economia "Ettore Bocconi"
  • Management e Tecnologia
  • Scienze delle Decisioni
  • Social and Political Sciences
  • Studi Giuridici "Angelo Sraffa"
  • Centri di Ricerca
  • Infrastrutture di ricerca
  • Organi Consultivi per la Ricerca
  • Grants Office
  • Open Access
  • Valutazione
  • Ethics Committee
  • Progetti ERC
  • Tour virtuale CampusVR
  • Edifici e aule
  • Il nuovo campus
  • Gallerie fotografiche
  • Bocconi Sport
  • Sostenibilità
  • Student life
  • Futuri studenti
  • Studenti iscritti
  • Employer e Partner

Il progetto comprende: una residenza che ospita 300 studenti, la nuova sede della SDA Bocconi School of Management e un centro sportivo polifunzionale.

  • Lauree triennali e Giurisprudenza
  • Lauree magistrali
  • Master post experience SDA Bocconi
  • Corsi executive SDA Bocconi

My Application

Registrati all'Admissions Portal per candidarti ai corsi di studio offerti dall'Università Bocconi.

Informazioni

Studiare in Bocconi significa scegliere tra un'ampia offerta di programmi di studio innovativi non solo ...

 alt=

Scopri il valore di una donazione alla Bocconi

Area Riservata

Vai all'Agenda yoU@B

you at bocconi

  • Studenti scuole superiori
  • Studenti altra università
  • International Network
  • Giornalisti

Cerca nel sito & Quick links

  • Servizi per futuri studenti
  • Servizi per studenti iscritti
  • Attivazione wifi
  • MATEpristem
  • Piattaforma e-learning
  • Ufficio Stampa
  • Portale Fornitori

Foto sezione

Course 2021-2022 a.y.

imprenditorialità e business planning bocconi

20335 - ENTREPRENEURSHIP AND BUSINESS PLANNING

Students attending this course should be familiar with basic business management concepts, in particular with Strategy notions of Value Capture, Differentiation, Market Positioning and Competitive Advantage, and with basic notions of financial analysis and projections (such cash flow and break-even point analysis).

Entrepreneurial start-up activity is about discovering a profitable market and develop a business model to exploit this market opportunity. The process is highly uncertain; entrepreneurs need to apply some methods for successfully managing this discovery process. This course examines the key aspects of the process of starting up a new business, from the business idea generation to the design of a business model. The course looks at the various activities related to business planning, with a focus on the ambiguity and uncertainty of the market discovery process. The course explores how entrepreneurs can manage this uncertainty and transform it into calculated risk by articulating their vision about the business opportunity, identifying key underlying assumptions, and collecting early evidence to validate these assumptions. This allows to how the distinct business planning activities relate to each other, and how do they create value for the customer, and ultimately for the business’s entrepreneurs and investors.

  • Identification of the entrepreneurial opportunity (from the idea to the business concept).
  • Market, customers and competitors analysis.
  • Business model design principles.
  • Customer creation.
  • Identification and test of key assumptions underlying the business model.
  • Strategic positioning and go-to-market strategy.
  • Financial projections (customer acquisition cost; customer lifetime value).
  • Understand the start-up and business planning process, and its practical utility. 
  • Identify and explain how a particular innovation can create value for a target customer.
  • Identify the trade-offs that entrepreneurs face in designing a business model, as well as in the choice of positioning strategically their business in the market.  
  • Explain the relationship between the different business model activities, and how they relate to value creation and value capture for the business venture.
  • Perform a business opportunity analysis based on the potential market value.
  • Identify and profile a clear target market for the business – i.e., early adopters; and the customer journey.  
  • Choose and apply the appropriate tools to design experiments for testing the business model’s assumptions.
  • Interpret the evidence from the tests to validate the key assumptions or reformulate them while designing the business model.
  • Work in team, interact in a constructive way, and think critically.
  • Face-to-face lectures
  • Guest speaker's talks (in class or in distance)
  • Case studies /Incidents (traditional, online)
  • Group assignments
  • Interactive class activities (role playing, business game, simulation, online forum, instant polls)

The learning experience of this course includes, in addition to face-to-face lectures, working in team and interacting (outside the classroom) with prospective customers.

  • As a team, students conduct surveys, experiments, talk to prospective customers/partners/competitors, deliver (for scheduled sessions) presentations about the individual parts of the business model, and discuss the tests and results the team has come up with for validating the underlying assumptions of the business model.
  • Guest speakers and stylized cases are proposed to students to offer and discuss the issues of the entrepreneurial process in applied, real cases.
  • Moreover, students are offered the opportunity to work on real startup projects and interact with their entrepreneurs.

With the purpose of measuring the acquisition of the above-mentioned learning outcomes, the students’ assessment is based on two main components: 

  • Teamwork outcome (60% of the final grade), which includes group assignments and presentations, final elevator pitch presentation and final business plan document, aimed to test the students’ ability to work in team, and deliver a project’s result. 
  • Peer evaluation (40% of the final grade): (1) Assess the student individual contribution to the team’s output. (2)The final startup pitch of each group will be evaluated the rest of the class. 

Students’ assessment is based on a written exam. The exam consists of open questions on the key aspects of the start-up and business planning process. 

The main course material, for both attending and non-attending students, is: 

  • S. BLANK, B. DORF,  The Startup Owner’s Manual.  K&S Ranch Publishing, 2012. 
  • A. OSTERWALDER, Y. PIGNEUR,  Business Model Generation.  Wiley & Sons, 2010.
  • The slides of the course, and the additional readings that are uploaded to the Bboard platform of the course.

In questa sezione

imprenditorialità e business planning bocconi

  • Executive Courses by Location
  • Executive Courses by Subject
  • Top 10 Lists: Executive Education
  • Executive Education FAQs
  • Executive Education Articles
  • Full Calendar
  • Advanced Executive Search
  • Latin America
  • UK / Ireland
  • Africa / Middle East
  • Australia / New Zealand
  • View All Countries
  • Finance for Non-Financial Managers
  • Soft Skills
  • Entrepreneurship
  • General Management
  • Human Resources
  • Information Technology (IT)
  • Negotiation
  • Supply Chain
  • Business Analytics & Big Data
  • View All Specialities
  • SDA Bocconi

SDA Bocconi School of Management - Executive Programs

  • Past Courses

Via Sarfatti, 10 20136 Milan Italy

www.sdabocconi.it

Executive Education at SDA Bocconi

Jump to: Short Courses | Full-time | Modular Courses | Online | Blended | Executive Courses

Short program (5 days or less)

Full-time program, modular program (in blocks), executive mba program, related articles.

Navigating the Dynamic Real Estate Market with an Executive Course

Navigating the Dynamic Real Estate Market with an Executive Course

By Seb Murray on Jul 31, 2023

The intricate nature of the real estate sector demands a deep understanding of market dynamics, finance, investment analysis, urban development and sustainable practices

Executive Education Proves Resilient to Economic Pressures

Executive Education Proves Resilient to Economic Pressures

By Seb Murray on Mar 24, 2023

Schools are cautiously optimistic that demand can be sustained now that companies are making difficult choices on costs

Business Schools Launch Space Programs for Executives

Business Schools Launch Space Programs for Executives

By Seb Murray on Jan 12, 2023

As commercial space exploration blasts off, there’s a growing need for management knowledge and skills

Show More Articles Related to SDA Bocconi

Photos of SDA Bocconi

There are no photos of SDA Bocconi School of Management - Executive Programs.

Please register if you'd like to upload a photo.

Popular Articles | All Articles

The Evolution of Executive Courses in Talent Management

  • Terms of Use
  • Cookie Policy
  • Privacy Policy

Information

  • What is Executive Education?
  • Executive Courses
  • Featured Executive Courses
  • MBA Programs
  • Online MBA Programs
  • MiM Programs

Search Executive Courses

Subscribe to our newsletter.

  • © 2001–2024 Pritzwalks – Executive Courses

How to do business in the construction sector in Italy

On Tuesday, February 21, students of MISA, the Master in Imprenditorialità e Strategia , had the chance to hear from a unique guest, Marco Grillo, CEO of AbitareIn. He shared his insight with students in the Finance course taught by Alessia Bezzecchi, Associate Professor of Practice at SDA Bocconi School of Management. It was the second time he spoke to students of the program, following last year’s success.

AbitareIn is a company in the construction industry. It saw the real estate crisis as an opportunity, entered the stock market in 2016 in the Euronext Growth Milan segment, and today boasts a pipeline of more than 20 projects in city of Milan. It is a success story in one of the most complex markets.

“ The life cycle of a project in Milan is about five years," Marco says, "from when we complete the preliminary to buy the property to when we hand over the keys to the client. In a business that lasts that long there are so many uncertainties. The construction sector has a very low profit margin in Italy, we need to focus on economies of scale, growth, and efficiency, and it is important to identify the components of the supply chain – which ones should be integrated and which ones outsourced.”

His words reveal the need to industrialize as much as possible and implement technology as an enabler of efficiency : "An entrepreneur who wants to make their business scalable should invest in organization and technology today because tomorrow this capital will return as an element of efficiency and scalability . ”

Another important issue for the industry is sustainability: "It is no longer just a matter of communication," Marco says, " sustainability is a key element in raising capital ; it does not increase one's business, because at the moment the market is not evolved enough yet to pay more for sustainable solutions, but for the company, it is an investment and it is important to know how to exploit it.” This is a recurring theme in the MISA Master's program. Participants are asked to navigate business transformation by paying particular attention to the sustainability of their business.

" Understanding what the dynamics and size of the target market are is one of the most important aspects of the business ," he says. "In our industry, the first buying driver is positive demographics, and we are fortunate to be in Milan, a city that attracts young talent and workers, but not only that. There is the replacement market: those who are unhappy with their homes or those who have children and are looking for a new one, and finally, there is the investor market. These are all growing markets, but we expect that sooner or later the crisis will arrive here too

The experience of AbitareIn is a testament to how quickly the environment can change, something that MISA tries to teach every day. Today's entrepreneurs must be able to interpret change and create new solutions through creativity, strategic vision and entrepreneurial spirit if they want to achieve success and, more importantly, maintain it over time.

imprenditorialità e business planning bocconi

SDA Bocconi School of Management

Related News

Stefano del punta (intesa sanpaolo): finance ..., gaetano miccichè, chairman imi cib intesa ..., sda bocconi in partnership with assolombarda ..., related programs.

imprenditorialità e business planning bocconi

  • 9 Sept 2024
  • 18 Sept 2024

Il corso consente di approfondire  la potenza trasformativa dei private markets  e il suo  impatto sulla composizione dei portafogli d’investimento  a ogni livello.

  • 15 Oct 2024

Strumenti per gestire le controversie tra gli intermediari finanziari e la loro clientela.

The contents of this page require you to be logged on the site.

Your credentials are not enabled to access this section.

IMAGES

  1. Bocconi, l'imprenditorialità e lo Start-up Day

    imprenditorialità e business planning bocconi

  2. Bocconi Business Planning

    imprenditorialità e business planning bocconi

  3. Bocconi Business Planning

    imprenditorialità e business planning bocconi

  4. Strategia e Imprenditorialità

    imprenditorialità e business planning bocconi

  5. Bocconi Business Planning

    imprenditorialità e business planning bocconi

  6. Master in Imprenditorialità e Strategia Aziendale

    imprenditorialità e business planning bocconi

VIDEO

  1. Introduzione al budget personale: definire un budget

  2. IL BUSINESS PLAN PER MONITORARE

  3. Introduzione al budget personale: tracciare le proprie spese

  4. Fare azienda: come scegliere un socio #impresa #imprenditorialità #azienda #businessitalia #short

  5. Cosa ti impedisce di iniziare a vendere online?

  6. JA Italia

COMMENTS

  1. 20335

    Students attending this course should be familiar with basic business management concepts, in particular with Strategy notions of Value Capture, Differentiation, Market Positioning and Competitive Advantage, and with basic notions of financial analysis and projections (such cash flow and break-even point analysis). Mission & Content Summary MISSION

  2. MISA: Master in Imprenditorialità e Strategia Aziendale

    You will acquire solid business management skills in functional areas such as Administration and Finance, Sales, Marketing and Organization, but also strong innovative attitudes for generating value through relevant trends such as sustainability, digitalization, development of new services and products based on technologies such as blockchain an...

  3. Professional certificate in imprenditorialità

    Il Professional Certificate in Imprenditorialità è un percorso, composto da 4 corsi, fruibili parallelamente o nell'ordine che preferisci, nell'arco dei 12 mesi di validità degli accessi.. Portando a termine con successo i 4 corsi, oltre ai singoli attestati relativi ad ogni programma, otterrai il Professional Certificate rilasciato da SDA Bocconi.

  4. Mikkel Draebye

    Teaching domains Corporate Entrepreneurship Design Thinking Strategic & Business Planning Growth Strategy Business Models Latest publications DRAEBYE M. Le competenze di imprenditorialità applicate alla gestione del proprio sviluppo professionale in Manager del Futuro E. Baglieri(Ed), Egea, chap. 9, pp.137-153, 2022

  5. Il business plan

    Il corso si rivolge a tutti coloro che sono coinvolti nello sviluppo di un progetto imprenditoriale, sia questo una start-up o un'iniziativa all'interno di un'impresa già esistente: imprenditori e startupper, junior consultants e assistants alle funzioni di Corporate development, Marketing, Finance, Accounting.

  6. Lesson Notes 2023

    Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning Università Commerciale Luigi Bocconi Strategia Competitiva Nessuno Nessuno Scopri di più da: Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning20335 Università Commerciale Luigi Bocconi Riassunto Startupper di S.Blank e B. Dorf

  7. Il business plan

    Price (+ VAT) 400€ SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere. What is a business plan? What components is it made of and what are the most useful approaches for its development?

  8. Course

    Agli studenti che frequentano questo corso e' consigliata familiarità con i concetti base di business management, in particolare le nozioni di Strategia quali Creazione e Ritenzione del Valore, Differenziazione, Posizionamento strategico e Vantaggio Competitivo e nozioni base di analisi e proiezioni finanziarie (quali analisi dei flussi di cassa...

  9. Course

    Complex issues call for unexpected actions: in a world that poses tough challenges, we need to learn how to replace the usual solutions with new, surprising ones to keep evolving for a positive impact on society.

  10. SDA Bocconi on LinkedIn: Master in Imprenditorialità e Strategia Aziendale

    Scopri il Master in Imprenditorialità e Strategia Aziendale per acquisire solide competenze di gestione aziendale, imprenditorialità e innovazione. ... SDA Bocconi 198,780 followers 1mo ...

  11. Imprenditorialita' E Business Planning / Entrepreneurship And ...

    Bocconi; Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning; Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning (20335) 5 5 documentos. 0 0 domande 9 9 studenti. Segui questo corso Chat. Appunti di lezione. Data Voti Positivi. Anno.

  12. SDA Bocconi School of Management

    Listing Executive Education courses at SDA Bocconi and other business schools in Italy. See Exec Ed calendars, articles, rankings, and more at Executive Courses. ... Imprenditorialita e Sviluppo Sostenibile Jan 25, 2021 - Jan 28, 2021 ... Il Business Plan - Edizione Primaverile May 07, 2014 - May 10, 2014 . Finance/ Strategy Italian. Completed ...

  13. The dark side of entrepreneurship

    9 May 2024 Class Business ethics scandals also strike startups and organizations that are still quite young - often particularly heavily. This happens ...

  14. SDA Bocconi on LinkedIn: Master in Imprenditorialità e Strategia Aziendale

    Il Master in Imprenditorialità e Strategia Aziendale ti prepara per 3 percorsi di carriera: Family Business, Corporate Business e Start-Up. Scopri di più. ... SDA Bocconi 193,301 followers ...

  15. SDA Bocconi su LinkedIn: #imprenditorialità #strategia #aziendale #

    Il Master in #Imprenditorialità e #Strategia #Aziendale (MISA) è il programma giusto per chi vuole il meglio del #management e dell'imprenditorialità. ... SDA Bocconi 206.165 follower 3 anni ...

  16. How to do business in the construction sector in Italy

    On Tuesday, February 21, students of MISA, the Master in Imprenditorialità e Strategia, had the chance to hear from a unique guest, Marco Grillo, CEO of AbitareIn. He shared his insight with students in the Finance course taught by Alessia Bezzecchi, Associate Professor of Practice at SDA Bocconi School of Management. It was the second time he spoke to students of the program, following last ...

  17. Class 2 Teams 20335 2019 compressed

    Università Commerciale Luigi Bocconi. Corso. Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning (20335) 4 Documenti. Gli studenti hanno condiviso 4 documenti in questo corso. Anno accademico: 2020/2021. Caricato da Giovanni Mariani. Commenti.

  18. Bocconi, l'imprenditorialità e lo Start-up Day

    Il rettore della Bocconi, Andrea Sironi, presenta il Bocconi Start-up Day Award e l'impegno dell'Università per l'imprenditorialitàSubscribe to our channel ...

  19. 5 Competition 20335 2020 compressed

    Imprenditorialita' E Business Planning / Entrepreneurship And Business Planning (20335) 4 Documenti Gli studenti hanno condiviso 4 documenti in questo corso Anno accademico:2020/2021 Caricato da: Giovanni Mariani270 Università Commerciale Luigi Bocconi

  20. PDF Integrated Business Planning

    Scenario planning to model business risks & opportunities (Product, demand, supply , in volume and value) Translation between aggregated and detailed planning, granularity linked to horizon Improved trust between stakeholders * Revised based on source: The transition from S&OP to IBP, G.E. Palmatier & Colleen Crum (2013)

  21. PDF Convergence Strategy for Universal Operators and role of Business Planning

    •Business planning and impacts of competition level April, 2004 ITU/BDT/ Convergence Strategy O. G.S. slide 16 Convergence Strategy and Business Planning Business domains and trends Illustration for customer categories and revenues Revenues/Month (Euro) Classes Of Customers 60-70% 10-20% 8% 3-8% 0.5- 1% Large Corporations Small& Medium Enterprise

  22. PDF Business Planning and Modeling

    June 2007 ITU/BDT Network Planning/ Business Planning - O.G.S. slide 15 Business Planning and Modeling CAPEX: Capital Expenditures CAPEX contribute to extend the fixed assets, and they are depreciated over an economic life time CAPEX are necessary for extending the business or for improving the range of services provided by the operator. Examples :

  23. MoSCoW Prioritisation and Scoping

    This video from AnalystZone walks you through the concept, principles and dos' and don'ts about using MoSCoW technique. A popular business/systems analysis t...