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Learn How to Start and Build a Successful Lifestyle Brand

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You’ve developed a great line of products or services. Now what?

There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the world at large. That’s when lifestyle brands go beyond “stuff” and tap into our way of life; that’s the difference between a brand and lifestyle brand.

12 Keys to Choosing and Developing Your Best Side Hustle

Key ingredients of a lifestyle brand.

A lifestyle brand exists for reasons beyond selling. It aims to offer its customers a successful way of living, and it leads by example.

It creates a movement toward a particular way of being, and it taps into the heart of our cultural need to do so. And to accomplish this, the brand has to walk its talk.

Lifestyle brands have to have soul! It has to have a life and energy of its own. You can think about “giving birth” to your lifestyle brand like you would a child: you conjure its soul and inject into it an immovable set of core principles. You build its features, and instill a particular tone to its voice. You help it speak and interact; you support it in growing and maintaining relationships. With the right guidance, it will navigate through life with its own unique and admirable style.

If you give your lifestyle brand this level of love and soul, it will become magnetic. People will listen when it speaks and follow when it leads.

A lifestyle brand how-to guide

Give your brand a face.

Describe a life without your lifestyle brand. What are its pain points? What solutions does your lifestyle brand provide?

Identify your market, then imagine you are riding shotgun through three days with them. Write down what they do, how they feel and when, what they prefer. Understand their lifestyle so you can become a part of their culture.

Identify your brand’s mission and vision. What will it achieve for the individual and the community at large? What are the core principles and values of the brand?

Defining these principles and values gives your brand entity a backbone, shapes its purpose, gives it integrity during decision making and amplifies its message. You will begin to see a personality (branding), purpose and drive (planning), and positioning and direction (strategic marketing) take shape.

Identify three main colors that represent and communicate your brand’s core values. Then, design a logo with those colors and principles to put a face to the soul you’ve created. Consider how your target audience will react to it, interact with it and judge it in everyday life. Assess whether the logo emanates the tone and energy that not only conveys its unique personality, but also connects with the culture of your target market (those folks you rode shotgun with for three days!).

Related: How to Add Value to Your Target Audience Through Emotional Branding

Give your brand a voice.

How your brand “speaks” depends on the personality and principles you put into it. Those factors will determine if it is compassionate, playful, intelligent, bold, and so on. They will also help you define which messaging channels are in alignment with your audience (i.e., static, dynamic, video, print, social media , etc.).  

Be conscientious about your brand voice, because consumers are much more savvy nowadays . They can instinctively tell when they are being lied to by many lifestyle brands and, conversely, they know when they are hearing the truth. Alignment between your brand’s soul and how it speaks has the potential to create market distinction, amplify its messages and cut through today’s marketing noise.

Define a byline. Whether you choose to use it or not, it boils down the intent and tone of the brand into a bitesize chew. What does the brand propose to do and with what personality?

Text, copy, headlines, words and language have energy. How you speak, the words you choose, and the vocal tone you use with your family and friends are thoughtfully used in order to successfully communicate. Do the same for your lifestyle brand. Once you have determined the tone of your brand identity, be sure that the copy and any colloquialisms are consistent with the personality. Consumers will not follow a two-faced leader.

Choose your brand’s activities

What your brand does and how it engages its market should be aligned with its mission and style . Choose actions that will thoughtfully strengthen and widen the relationships you have with your target consumer.

Create an appropriate blend of owned (website, newsletter), paid ( advertising ) and earned (word-of-mouth) attention. Thoughtfully select which channels support the personality of the business and connect best with your market.

A successful lifestyle brand will blaze a signature path, so be wary of trending marketing tactics that may not be appropriate for you. A tactic that may have worked for one business may not work for another. What will work is a carefully crafted blend of actions that, together, carry your brand’s unique personality. Consistency of brand activity strengthens its relationships.

Pick its friends wisely

Your brand can be damaged merely by association! However, good opportunities can also come from who you’re associated with, so choose who your brand partners and networks with wisely. Instilling values and principles and defining your brand’s mission will help you navigate through your numerous marketing options and identify ideal partners and influencers.

Quality relationships are key to the most successful lifestyle brands. It is no different than when you were in school: you were judged by the company you kept. You gained friends who identified with you and deepened the relationships that brought mutual joy.

Examine the businesses working within the culture of your market and assess whether there are potential networking opportunities . These partnerships may help further entrench your brand.

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Instill it with a healthy dose of self-esteem.

A lifestyle brand must believe in its own innate value . There will be varying kinds of pressure to change and conform your brand, but the more it is committed to its core principles, the stronger its identity and resilience to social pressures will be. Chasing trends and tactics makes it appear to consumers that your brand may be indecisive — an expensive risk for you to take!

By following your heart and creating a brand with soul, you can integrate your brand into the community. Maintain your lifestyle brand’s role as beneficial, reliable, responsible and consistent within the community and you’ll build the kind of trust that results in lifetime customers.

In conclusion, building a lifestyle brand identity is a strategic approach that can set a business apart from its competitors and establish a deep connection with its audience.

Lifestyle brand marketing is so much more than selling; it’s a way of standing in your truth and, by doing so, attracting just the right tribe to stand with you. Be true to them, and they’ll be true to you — and your brand will thrive!

As discussed in this article, lifestyle brand strategy involves identifying a target audience, defining a brand persona, and building a brand story that resonates with customers’ values and aspirations. It also requires a consistent brand message across all channels and touchpoints, from social media to packaging and product design.

By successfully creating a lifestyle brand, entrepreneurs can tap into the power of emotional connections and loyalty, which can drive long-term success and sustainability. By following the steps outlined in this article, entrepreneurs can start building their lifestyle brand and achieve their business goals.

Originally published Feb. 24, 2020.

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Understanding and creating lifestyle brands

Marketing lifestyle brands.

Lifestyle brands, regardless of industry or product, embody the values, beliefs, aspirations, and attitudes of their particular target audience. They create a ‘subculture’ around their brand, and engrain it, along with their product, service, and story into their consumer’s way of life.

These types of brands are on the rise as consumers demand more than being sold to – they want a lifestyle rather than a one-off product purchase. It’s no longer just about owning a Rolex, it’s about living the lifestyle of someone who owns a Rolex.

Here, we look a little more in-depth about  what a lifestyle brand is , what it means to consumers, how to build one, and marketing your lifestyle brand.

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What is a lifestyle brand, lifestyle brands create the vision and feelings of the specific lifestyle their consumers aspire to..

Simply put, a lifestyle brand creates products, services and – importantly – stories that are based on the lifestyle its consumers aspire and desire to live.

They are brands that tap into and influence our emotions, aspirations and ideologies. They create a connection that embeds their brand into their consumers’ personal identity and creates a sense of belonging to a community or a mindset they admire. They don’t sell high heels, they convince consumers that they can be high-flying business women – and that their brand can support them.

They are the brands you follow on Instagram even if you don’t own anything they sell (yet). You follow them because you feel like they represent something about you and the people you want to associate with.

This is key. A lifestyle brand has an incredibly deep understanding of their target consumers way of life; not just their demographics, but their psychographics. They understand the types of experiences they crave, as well as the people, places and things that motivate and inspire them – and tailor their brand accordingly. Without this knowledge, they could not evoke an emotional connection, create desire, or inspire their audience.

The ultimate goal of a lifestyle brand is that their products contribute to the definition of their consumers’ way of life.

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Characteristics of lifestyle brands

Lifestyle brands have common characteristics – does your brand tick these boxes.

  • They connect with a niche audience – and know what makes that audience tick.
  • They have a devoted, highly engaged following.
  • They answer an emotional desire.
  • They are respected and trusted by their target audience, and inspire loyalty.
  • Most of their content is about more than their products.

What’s the difference between a ‘regular’ brand and a lifestyle brand?

The second half of the definition above from the American Marketing Association is  what really sets lifestyle brands apart from regular brands . They go further into the ideologies and psyches of their target audience in order to help them connect with a more ideal version of themselves.

Regular brands sometimes do this temporarily in short-term campaigns, normally in order to achieve a certain sales goal. For example, this could be a campaign aimed at parents during the back-to-school period, or a pre-Christmas sales offer. This may work for a short period of time, but the next campaign may have a slightly different focus. Lifestyle brands, however, are building a long-term connection with the core of their consumers’ identity.

While emotional storytelling is increasingly commonplace, regular brands still often feature their product or service front and center. A lifestyle brand, in contrast, showcases its consumers’ experiences and lifestyle over its product in order to create a stronger association with, and an emotional desire to have, that lifestyle.  Outdoor  Voices  is a great example of a brand doing this.

Storytelling itself also sets lifestyle brands apart. We are hardwired for stories on a personal level, and this can be used in business too. Stories, when they’re authentic and resonate with your audience, help consumers connect with you. Lifestyle brands create stories that are so compelling that consumers simply want to have their products in their lives.

social media for lifestyle brands

The psychology of lifestyle brands

Lifestyle brands help us satisfy our emotional desire to experience a lifestyle that appeals to us, and to be the best version of ourselves. This takes a deep understanding of who we are, and who we aspire to be. It’s much more than demographics, or guessing at what we might be interested in. Lifestyle brands understand and then amplify what connects their brand with our lives.

As consumers of lifestyle brands, we are drawn to qualities and attributes that sound ideal but perhaps feel a little out of reach. These may be aspirations to live a lifestyle of adventure and glamour, of health and wellbeing, or of wealth and success.

Associating with a lifestyle brand allows our imagination to put us in that lifestyle, and associate ourselves with the people who embody that way of life. We don’t necessarily buy a lifestyle brand’s product because it’s the best, but because it makes us feel good to associate with a desired lifestyle and people we want to be like.

That said, having a high quality product and service is an important part of being a lifestyle brand. From purchase process, to product, to support – having top notch interactions and experience can’t be overlooked for a company striving for lifestyle brand status. Consumers are willing to pay a premium for that emotional connection with the brand.

Buyer Persona Guide

Examples of lifestyle brands.

A lifestyle brand can be based on a product, the service, communications, content, an existing ideology – or a combination of these things. That’s where the most successful lifestyle brands take their starting point.

The drybar concept

The Drybar concept is pretty simple: being the best at blowouts. Having a weekly blowout is once again a lifestyle choice – not unlike having a weekly ‘set’ a few decades ago. Blowout salons are springing up everywhere, but Drybar is the one that really resonates with their audience. Why? Well, their service is exemplary for a start, and they also use content to amplify their client-centric style. Additionally, strong brand messaging and personal, authentic social media content engages their audience, and their product range is a big hit.

It’s a lifestyle

Harley Davidson’s Chief Marketing Officer has said that Harley is a lifestyle rather than an automotive brand, and is about “living life in the way you choose.” Far from only appealing to stereotypical Harley Davidson customers (there was even a campaign around #stereotypicalharleyad which tackled their own stereotypes), Harley is the number one seller of motorcycles to women, African-Americans, Hispanics, young adults and baby boomers. But what they actually bought into was an emotion – the American dream of the open road and rebellion (albeit safe rebellion).

Fit and fun

Michelob Ultra has tapped into an audience who have an active lifestyle and love to socialize. Starting with a 2016 Superbowl ad, they encouraged consumers to challenge themselves by going the extra mile fitness-wise, then share a great-tasting beer. The mention of low carb and low calorie is minimal on purpose. The following year, they used real fitness communities in their Superbowl ad, rather than actors. Both ads were supported with content marketing. Sales are up where competitors are down in the face of the explosion of craft beer.

How to build a lifestyle brand

As we’ve seen, a lifestyle brand needs to intimately understand its audience. Once you know that, you can find ways to connect with and engage them, ensuring that your content, social media, image, voice, and marketing strategies will maximize these connections. The lifestyle you’re selling needs to be fixed into your brand identity.

  • Define the lifestyle you want to sell  – what do your customers want? Not on a surface level, but what do they truly want out of life? What do they like? What does success look like for them? Who do they admire? What is their ideal lifestyle (even if they think they’ll never attain it)?
  • Write a captivating brand story  – you can’t just tell your customers that you can help them attain their ideal lifestyle. You have to paint a picture, and convince them that your brand represents their ideal.
  • Be present and engage on the right social media channels   – as a lifestyle brand, it’s likely that social media is where your audience spends a lot of its time. This topic is so important that we’ve written a blog post dedicated to  Social Media Marketing for Lifestyle Brands .
  • Create outstanding, authentic content  – if you don’t have great content, you won’t have a great lifestyle brand. Rather than using the content to sell your products, create something that resonates with your audience.
  • Build a devoted following  – a community of customers who share your values and ideals will encourage like-minded people to buy into the lifestyle and brand you’re selling. Influencer marketing can be highly effective in creating a loyal following. We have a blog post that talks all about  Influencer Marketing for Lifestyle Brands .
  • Encourage user generated content – a devoted following will  want  to talk about your brand. Create campaigns that foster  user generated content .
  • Align yourself with similar brands  – referencing or partnering with non-competing brands who are already in your the ‘lifestyle space’ will strengthen your audience’s association of your brand with that lifestyle.

Ultimately, if you truly know what your customer wants and then you can show it to them, you will naturally create the desire for your product. The key to success is remembering to show your customers who they want to become, not who they already are.

how to build a successful lifestyle brand

The power of content marketing for lifestyle brands

Content marketing is the central way for marketing lifestyle brands, as it is a great way to reach and build your audience. Content can mean many different things – blogs, infographics, white papers, case studies, videos, podcasts, guest posts, newsletters, etc. – but for lifestyle brands, they all have one thing in common.

It has to be original content that doesn’t just sell product.

A lifestyle brand has to create interesting, unique content that engages their audience and aligns with their needs, desires and ideals. The focus is all on releasing great content that your consumers want to read, watch or listen to. Your product or service shouldn’t always be front and center (or maybe even mentioned at all).

To many marketers this isn’t intuitive, but your audience will appreciate this balance of product content and lifestyle content – and that’s what will make them buy into the lifestyle you’re selling, and ultimately buy your products.

Be bold. Be authentic. Be real. There is great power in great storytelling.

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Lifestyle Business Plan Template & Guidebook

Are you looking to start and grow a successful lifestyle business? If so, then our The #1 Lifestyle Business Plan Template & Guidebook can help! This comprehensive guidebook provides all the resources and information you need to create an effective business plan that outlines your long-term goals and helps you achieve success. With step-by-step guidance, tips from successful entrepreneurs, and a customizable template, you'll be well on your way to launching your new business with confidence.


Get worry-free services and support to launch your business starting at $0 plus state fees.

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How to Write a Lifestyle Business Plan in 7 Steps:

1. describe the purpose of your lifestyle business..

The first step to writing your business plan is to describe the purpose of your lifestyle business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a lifestyle business:

Our mission is to provide our customers with the highest quality, innovative lifestyle solutions that will enable them to live life more fully. We strive to create products and services that are meaningful, sustainable, and accessible to everyone so that they can achieve their highest potential. We will always hold ourselves to the highest ethical standards and corporate responsibility, while providing excellent customer service.

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2. Products & Services Offered by Your Lifestyle Business.

The next step is to outline your products and services for your lifestyle business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your lifestyle business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your lifestyle business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your lifestyle business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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lifestyle brand business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a lifestyle business?

Equipment: Depending on your business, you may need computer equipment, a printer and scanner, physical office space, furniture, and other special supplies. Supplies: You may need things like office supplies (pens, paper, etc.), marketing materials (business cards, flyers), equipment replacement parts and repairs, etc. Permits: Depending on where you live and the type of business you intend to run, you may need to obtain certain permits from the city or state. This could include things like a business license or a permit for selling certain goods or services.

5. Management & Organization of Your Lifestyle Business.

The second part of your lifestyle business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your lifestyle business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Lifestyle Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a lifestyle business varies based on many different variables, but below are a few different types of startup costs for a lifestyle business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your lifestyle business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your lifestyle business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your lifestyle business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

lifestyle brand business plan

Frequently Asked Questions About Lifestyle Business Plans:

Why do you need a business plan for a lifestyle business.

A business plan is a written document that outlines the goals and objectives of a business. It is important to have a business plan for any lifestyle business, as it helps you to focus on the core values of your venture and assess potential areas of growth and profitability. A business plan also helps you to establish realistic timelines and resources that are necessary for success. Having a business plan also serves as a guide for investors, as it outlines the venture’s financial requirements and potential returns on investment.

Who should you ask for help with your lifestyle business plan?

You should ask a business consultant, a financial advisor, or an experienced entrepreneur for help with your lifestyle business plan. Additionally, local small business development centers, SCORE chapters, and even your bank may be able to provide assistance.

Can you write a lifestyle business plan yourself?

Yes, it is possible to write a lifestyle business plan yourself. Writing a lifestyle business plan involves a significant amount of research and planning. It requires that you evaluate your current skills and resources, understand the needs of your target market, and create a strategy to meet those needs in a profitable way. Additionally, you'll need to devise marketing strategies, assess risks, and create financial projections to ensure the sustainability of your business. Writing a comprehensive lifestyle business plan can take some time, but with proper preparation and dedication can be achieved.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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What Is Lifestyle Branding? (Top Brand Strategy + Best Examples)

Let’s face it, no matter how you slice it, everything brands do is an attempt to get you to buy their products or services right?

But different methods exist with which to do this and lifestyle branding just happens to be one such method. While some strategies adopt aggressive and sales driven tactics,  lifestyle brands  take a softer and more palatable approach .

For successful lifestyle brands, customers don’t just buy their products; they buy into their idea and the way-of-life they’re promoting.

What Is Lifestyle Branding? (Top Lifestyle Brand Examples)

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What is A Lifestyle Brand?

lifestyle brand business plan

Now before we go diving headfirst into this highly effective yet warmly  welcomed approach , let’s define what a lifestyle brand is.

A lifestyle brand is a  brand that promotes their audience’s  desirable lifestyle as a primary method of resonating with who they are and what they want.

This desirable lifestyle hacks an insatiable yearning, which product or service-based promotion and messaging simply can’t compete with.

What Is Lifestyle Branding?

lifestyle brand business plan

Lifestyle branding is the brand strategy used by lifestyle brands that defines 

Who the audience is
The desirable lifestyle they want
The method to communicate this lifestyle
The associations it will align with
The experiences it will provide
How to help them achieve it

Each of these defined  elements allows the brand to paint a picture of the life their customer wants, how this life will make them feel and more often than not, what they need to do to achieve it

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lifestyle brand business plan

Why The Lifestyle Branding Strategy Is So Effective?

lifestyle brand business plan

The lifestyle brand strategy is so effective because of the  potency of our desires as human beings . We all want to live the life of our dreams and because we’re all so very different as people “the perfect life” means different things for different people.

For one person a perfect life might be associated with:

A successful career
Financially independent
A big house in a quiet suburb
Holidays 3 times a year
Kids in private school
Golf on the weekends

For another person, a perfect life might be associated with:

Online business to support lifestyle
Nomad life living in many countries
Minimal working hours
Regular meditation retreats
Emotional independence

Because we’re all so very different, this strategy has endless possibilities. When you know exactly who the audience is and what they want from their life, you can get hyper specific on painting the image of that life to appeal to them.

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Lifestyle brand examples.

lifestyle brand business plan

As the popularity of lifestyle branding increases, we can see more examples of lifestyle brands everyday. Even some of the world’s most iconic brands have begun to introduce these tactics to embed their brand into the ideal life of their   target audience .

lifestyle brand business plan

The Red Bull Lifestyle

lifestyle brand business plan

As far as pure lifestyle brands go, there is no better example than Red Bull . Red Bull created a new energy drink category and had a blank slate to go in and do whatever they wanted to.

What they wanted to do was to own the word “Extreme” and their strategy to do that was to  embed themselves into the lifestyle and ultimately the culture of extreme sports.

lifestyle brand business plan

Not only were they consistently showing up at micro niched extreme sports events, they began creating events and capturing media not just for the promotion of their brand, but also for the sports themselves.

Their  media production house  and social media channels distributing branded and user-generated content have become a window into the lifestyle of extreme sports professionals, amateurs and fans alike.

What is the lifestyle of extreme sports? Red Bull is the embodiment.

The Patagonia Lifestyle

lifestyle brand business plan

Patagonia is another brand with an  intimate connection with their audience . Created by Yvon Chouinard in 1973,  Patagonia was born  from the founder’s  passion for climbing and a love of the great outdoors .

This love of the great outdoors and the spiritual connection between man and nature is the lifestyle Patagonia celebrates.

lifestyle brand business plan

Throughout the years the brand has adjusted its processes and operations to have a  neutral impact on the environment  and promote the simplistic lifestyle of the enjoyment and appreciation of nature.

Through their social media channels and environmental information-heavy website, the  Patagonia brand celebrates and advocates the appreciation of the simplicity and beauty of our natural environment.

Lifestyle Photography And Marketing Strategy

lifestyle brand business plan

When it comes the lifestyle branding, one of the most effective tolls and  techniques for promotion and marketing is photography .

The desired lifestyle of the audience is what they dream about and one of the best ways a  brand can align itself with the association  of that lifestyle is to paint a vivid picture of it.

As humans, our reptilian brains can digest images in a little as 0.013 seconds and these images can infiltrate our memory structures far more effectively than words can.

In other words, brands that leverage vivid imagery depicting the desired lifestyle of their audience have a far greater chance of being remembered, recalled and more importantly associated with that lifestyle.

How To Create A Lifestyle Brand (5 Step Strategy)

How To Create A Lifestyle Brand

Creating a lifestyle brand requires a different approach than other brands.

There are nuances in the approach that make all the difference. Embrace them and embed them into your tactical work to make the connection.

Lead With Lifestyle

lifestyle brand business plan

Everything about your brand from its visual identity to its  copy, messaging, storytelling, imagery, beliefs and values  should celebrate the desired lifestyle its being built on.

The strategy involved bringing the desired lifestyle to light in every granular detail possible. The more detailed the image of the lifestyle, the more tangible it feels, the more likely the  targeted audience  will resonate with it and join the tribe on this shared quest.

Forget about products and services, get them to buy into your tribe and way-of-life as a priority.

Build A Community Of Like-Minded People

lifestyle brand business plan

We all want to feel a sense of belonging. Even better, we all want to be surrounded by people who share as many of the same ideals as we have.

When lifestyle brands can successfully  build an engaged community of people who are all facing in the same way, pulling in the same direction and singing the same song, a sense of camaraderie is established that intensifies the feelings, beliefs and passions for that desired lifestyle.

Embed Your Brand Into That Way Of Life

lifestyle brand business plan

Products and services are a secondary consideration for successful lifestyle brands.

Through its engaging imagery, aligned communication and passionate community, what the  brand is offering simply becomes a means  to an end.

The end is the lifestyle and the means are the products and services that support the audience on their quest for that lifestyle.

Through product placement into the depicted lifestyle or inspiring suggestions and how to achieve them, the  brand and its offering  simply become a  guiding aide and stepping stone to the desired life. 

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Be Convenient Not Pushy

lifestyle brand business plan

One of the fundamental premises of the lifestyle  branding strategy  is the way the  brand is embedded into the lives of the consumer . Pushy sales tactics jamming products and services down the necks of the audience works against this strategy. After all no one likes being sold to so that would contradict the desired lifestyle.

lifestyle brand business plan

Through social media channels or educational and helpful email campaigns, the lifestyle brand simply makes their  products and services accessible  to the audience like an old friend offering a helping hand.

If this is done effectively, not only will the audience not feel pressured to buy, they’ll be grateful fore the convenience  offered by the brand in helping them to achieve their goals.

Over To You

We all aspire in one way or another to be the best version of ourselves and achieve our desired lifestyle.

Brands that truly take the time to understand their audience and the desired life they aspire to have, can capture the imagination of their audience by painting a vivid picture of that life. The more consistently and effectively the brand celebrates this lifestyle and provides its offering as a supplementary means to achieving it, the more likely the audience is to join the tribe and buy into the beliefs of the brand.

Are you building a brand and can you paint a vivid picture of their desired lifestyle? Let me know your thoughts or perspectives on the lifestyle branding strategy in the comments below.

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How to Create & Manage a Lifestyle Brand

How to Create & Manage a Lifestyle Brand

Author: Kaitlyn Wilcoxson Category: Branding Date: October 28, 2021

In today’s marketing world, consumer expectations go beyond being sold a product; they want to buy an entire experience. Lifestyle brands are particularly effective at this approach, using their deep understanding of their audience to build a long-lasting relationship with them. But where do you begin with how to start a lifestyle brand? What makes their marketing powerful, and how do you manage a lifestyle brand? Whether you are establishing a new one or refreshing your existing brand , the key is to entice consumers into buying an aspiration, not just a good or service.

What is a Lifestyle Brand?

Lifestyle brands help consumers to imagine the ideal versions of themselves, then offer their brand as the means to achieve it. They allow them to get a glimpse into a community they admire and then picture themselves in the middle of it. Instead of selling you a shoe, great lifestyle brands are offering you the dream of being an athlete. They aren’t asking you to buy a car; they are coaxing you with adventure. Instead of advertising clothing, you are purchasing luxury and social status. Lifestyle brand management doesn’t sell an item; it sells a way of life.

How to Build a Lifestyle Brand Strategically

Launching a lifestyle brand requires long-term strategy that focuses on connecting with your customers and building engagement with your whole brand, not just individual products or services. It creates brand loyalty and keeps your target audiences coming back for more. What are the ingredients involved in how to create a lifestyle brand?

Mission and vision

What do you want your brand to give to your customers and the community as a whole? What are your core principles and values?

Thorough knowledge of your customer base

Creating a lifestyle brand means having a deep understanding of your customers, what motivates their buying behaviors, and what their overall goals and desires are.

Unique brand voice

What feeling do you want to invoke in your audience about who you are? Are you warm and friendly? Do you want to be seen as bold and cutting edge? How else do you want to viewed – hip, playful, adventurous, opulent, trend-setting, quirky, authoritative, or humorous?

Compelling content

Create content that shows your authority but connects with your audience’s emotions, hopes, and dreams.

Tips to Manage a Lifestyle Brand

Once you have figured out how to create your lifestyle brand, here are some tips to help continue to build momentum and sustain it.

  • Use storytelling. Humans are innately drawn to stories. Don’t just tell them something – paint a picture with your words and provide a narrative for how your brand can provide the lifestyle they seek.
  • Get personal. Lifestyle brands are personal and social. Keep yourself engaged with your target audiences where they are – be part of the conversation on things they care about and showcase your personality and values. This will help build the relationship and cultivate lifelong connections with your customers as you manage your lifestyle brand.
  • Stay consistent. Once you have determined your brand voice, make sure all your outreach and materials support it. You will want to leave space to evolve over time, but a lack of cohesion could cause confusion for your customers, or worse, lead them to distrust you.
  • Create meaningful relationships. Having quality partners is key to managing a lifestyle brand. Look for opportunities to collaborate with other brands that exude the values you hold and the lifestyle you promote. On the flip side, choose those partners wisely as choosing poorly can damage your brand by association.

Products may come and go, but your ambition should be to give your brand long-term sustaining power. Creating and managing a lifestyle brand is a captivating and powerful marketing approach that can help your brand achieve the longevity you aim for. As marketers and designers, the team at Paradigm knows that the design experience shapes the consumer’s opinion of a brand positively or negatively. If we can help guide you on how to create a lifestyle brand with a creative and effective brand strategy , please contact us today.

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lifestyle brand business plan


Lifestyle Branding: What Is It and Tips for Powerful Strategy To Use Right Now

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Are you looking for ways to create an image for your brand that will resonate with customers and make it stand out from the competition? If so, establishing a lifestyle brand could be the answer!

By understanding how to create an effective lifestyle branding strategy, you can showcase the values, beliefs, and stories behind your brand in order to appeal directly to your target audience’s wants and needs.

After all, when it comes down to it, it’s all about connecting with people on an emotional level!

Lifestyle Branding

In this article, we will take an in-depth look at what makes up a successful lifestyle branding strategy – from building powerful visuals that evoke emotion; creating compelling digital campaigns; crafting engaging content; leveraging influencers; and utilizing social media channels effectively – we’ll discuss all aspects involved in establishing a positive brand image among your target consumers.

We will look into your options for making more people aware of your lifestyle brand on different digital platforms, so you can reach the right customers at the right time and make those all-important connections.

What is Lifestyle Branding

Lifestyle branding is a strategic approach to marketing that focuses on creating an image of your brand that resonates with customers and stands out from the competition.

It means using visuals, content, campaigns, influencers, and social media to create a brand identity that speaks directly to the wants and needs of your target audience.

At its core, lifestyle branding is about connecting with people on an emotional level by showcasing the values, beliefs, and stories behind your brand.

It’s about creating an aspirational lifestyle that customers can identify with – one that they can aspire to be part of.

Analyzing successful brands that have adopted lifestyle branding

Example of lifestyle brand

It’s important to analyze successful lifestyle brands to get an understanding of what works and what doesn’t when it comes to creating a powerful image for your brand.

Take Apple , for example. Their branding strategy is centered around the ideas of simplicity, innovation, and creativity – all values that their customers can identify with. They have also created a powerful visual identity with their iconic logo and sleek product designs.

On the other hand, Nike has built a lifestyle brand based on the concepts of self-empowerment and athletic achievement. Their campaigns feature inspiring stories of athletes pushing themselves to achieve greatness – something that resonates with their target audience.

Understanding the benefits of a lifestyle branding strategy

The benefits of a lifestyle branding strategy are numerous. It allows you to create an image for your brand that is unique, memorable, and resonates with customers.

It also helps you stand out from the competition by creating a lifestyle that customers can relate to and want to be a part of.

A successful lifestyle branding strategy will help to build trust and loyalty among customers, as well as increase brand awareness and visibility in the marketplace. It can also help you establish yourself as an authority in your industry, giving you a competitive edge over other brands. Finally, it can lead to increased sales and profits.

After knowing the basics of lifestyle branding, let’s move on to the tips for creating your brand idea.

Creating Your Lifestyle Brand Idea

Sell expensive items online

Creating a successful lifestyle brand requires you to have a clear idea of who your target audience is and what they want.

To create an identity that speaks to them, you need to know what they value, what they believe, and what they want to achieve.

Start by researching your target market and understanding their needs, wants, and desires. What do they value? What do they aspire to achieve? What kind of lifestyle do they want to live? Once you have a good understanding of your audience, you can start crafting an image for your brand that speaks directly to them.

Think about the values that define your brand and the stories that you want to tell. How can you use visuals, content, campaigns, and social media channels to bring your brand idea to life?

Brainstorming around potential lifestyle brands

Maybe it will be easier if you brainstorm around potential lifestyle brands.

Think about the different lifestyles that your target audience might be interested in and how you can create a brand idea that speaks to them.

For example, if you’re targeting young professionals, you could create a brand idea based on success, ambition, and work-life balance. Or if you’re targeting outdoor enthusiasts, you could focus on adventure and exploration.

Once you have a clear idea of what your lifestyle brand should look like, it’s time to start creating content and campaigns that will bring it to life.

Understanding your target audience’s needs and wants

What Is Holding You Back

Understanding your target audience’s needs and wants is essential to creating a successful lifestyle branding strategy. Before you can create an identity that resonates with them, you need to have a clear understanding of who they are and what they want.

Without this knowledge, your efforts to create a lifestyle brand will be futile.

Identifying what distinguishes you from competitors

TikTok hooks

The most important part of making a lifestyle branding strategy that works is figuring out what makes your brand different from others.

That’s why internal and external self awareness are so important.

You need to be able to set yourself apart from the competition and build a brand that speaks to your ideal customers.

Think about what makes your brand unique and how you can use this to create an aspirational lifestyle that customers can identify with and aspire to be part of.

Crafting Your Unique Story

lifestyle brand business plan

At its heart, lifestyle branding is all about creating an experience. It’s not just about selling products or services—it’s about offering something bigger than that by connecting with the average person on a personal level and turning them into part of a larger community of people connected through shared values, interests, or experiences.

To craft this story effectively, it must be relatable, inspiring, and compelling enough for potential customers to want to join you on this journey.

Symbols are powerful tools when used correctly because they can capture complex ideas in one simple image or phrase, allowing us to communicate our message quickly but also deeply without having to explain ourselves over and over again.

Using symbolism as part of your lifestyle branding allows you to establish an immediate connection with your audience while providing them with visual cues that help reinforce the messages behind each element and ultimately make it easier for individuals to identify with what your company represents, meaning they will be much more likely to become loyal customers too.

Crafting the story of your brand to reflect its core values and evoke emotions in customers

lifestyle brand business plan

It’s important to create a narrative that resonates with them and helps build an emotional connection. To do so, you need to understand what makes your brand unique and how it can be communicated through creative visuals, catchy copy, and engaging content.

For instance, if you are a sneaker company selling lifestyle products, think about teaming up with athletes whose personalities embody your brand’s vision; having someone famous wear or talk about your product will give it credibility and help people relate to it more easily.

You may also consider creating a life vision – perhaps one focused on self-expression or personal growth – that reflects the values associated with your lifestyle product.

This vision should then be incorporated into everything you produce: social media posts, video campaigns, and digital ads should all communicate this same message in order to ensure clear consistency throughout all marketing efforts.

With well-thought-out stories and smart use of social media, businesses can build a powerful lifestyle brand and strengthen their relationships with customers.

Knowing how to best capture attention in today’s market necessitates keeping up with industry trends and understanding consumer needs, but investing time in researching effective tactics will pay off in the long run!

Harnessing Social Media for Lifestyle Branding ​Success​

Lifestyle branding is more than just posting pictures on Instagram or making interesting content. It also means getting involved in the lifestyle cultures that your product or service is linked to.

By using social media sites like Twitter, Facebook, YouTube, and TikTok, you can show how your products fit with certain lifestyles that consumers like.

Also, the focus of merchandising should be on putting together collections that reflect lifestyles that people want to have but don’t have yet.

This approach allows brands to connect with their target market through powerful visuals and authentic storytelling.

Through thoughtful use of imagery, videos, stories, and other forms of visual communication like infographics, companies are able to engage their audience by demonstrating how their products fit into everyday life in a meaningful way.

From showcasing user-generated content to hosting virtual events – there are plenty of tactics available to successfully create lifestyle experiences for your customers online.

Social media provides a great opportunity for businesses to build relationships with customers and own the narrative around their brand’s values ​​and visions.

Marketers have the opportunity to boost visibility for their company by tapping into the power of lifestyle branding through strategic use of digital channels, thanks to its limitless possibilities for creative expression and engagement opportunities — from running contests to launching influencer partnerships.

Leveraging social media to build relationships with customers and showcase your brand’s story ​​

lifestyle brand business plan

Building relationships between consumers and brands is more important than clever marketing for successful lifestyle branding.

Social media is a great way to reach this goal. By interacting with customers on Instagram or Twitter, for example, businesses can build a sense of connection and trust.

Furthermore, businesses are able to make their stories come alive through the use of captivating visuals and relatable content. This allows them to humanize their brands and connect with their target audience on a deeper level.

From establishing community partnerships to creating meaningful conversations online, there are countless ways businesses can use social media to promote their lifestyles — all without having to resort to gimmicks like hosting networking events over cups of energy drinks!

By recognizing the power of these digital tools, businesses will be well-positioned to reach new heights in terms of customer engagement and interest in their products and services…

Developing content strategies to keep customers engaged and drive interest in your brand ​​

High value content

For lifestyle branding to work, brands need to build relationships with their audiences. This means finding out what their audiences like and focusing on those things.

Utilizing user-generated content can help increase consumer loyalty levels while engaging them at the same time.

Aesthetic style should also be taken into consideration when developing a successful lifestyle branding strategy – from fonts used to colors chosen, these details will make all the difference when constructing content for an effective marketing campaign.

If brands want to keep their customers interested and grow their market share, their content strategies must keep changing along with new trends.

In order to attract more attention and maintain relevance, focusing on how best to utilize user generated content is key to achieving success through lifestyle branding techniques.

Utilizing user-generated content to increase customer loyalty and engagement levels

User generated content is an invaluable asset for any business looking to increase customer engagement levels and establish itself as an authority within its industry.

As such, it should form the basis of any effective lifestyle branding strategy – one that looks not only at short-term success but long-term growth too.

Companies should use UGC in creative ways while staying true to their core values and mission statement at all times to get the most out of it and get the best return on investment.

From here, we can move on to look at some tips for putting together a good strategy for a lifestyle brand.

Tips for Implementing an Effective Lifestyle Brand Strategy

At its core, a successful lifestyle brand strategy has three main components: the lifestyle brand model, the product-based company it represents, and the market segments it targets.

  • The lifestyle brand model typically includes fashion icons and other influencers who embody the brand’s values and aesthetics, while also creating unique content for marketing purposes.
  • A company that sells a product must also have one or more related extensions to their main product in order to keep their audience engaged through relevant touchpoints like events or activities.
  • Targeting specific market segments helps you figure out which groups of people are most likely to like what you have to offer and stick with you over time.

To make sure your efforts pay off, start by evaluating what kind of experience you want your customers to associate with your business when thinking about it (or using it).

Crafting true customer experience requires thoughtfully designed events and activities that bring people together around shared interests or causes – something many lifestyle brands excel at leveraging effectively.

From then on, focus on sending personalized messages through as many channels as you can so that potential customers feel heard and understood before they decide to buy anything.

Crafting a true customer experience through events and other activities

lifestyle brand business plan

Events are a great way to give customers the opportunity to interact with your brand in an exciting and memorable way, as well as form relationships with them. A successful event can be anything from a music festival or art exhibition to something more extreme like bungee jumping or skydiving!

This kind of activity lets people live the lifestyle your brand promotes and helps them make good memories about it.

It’s vital that processes such as planning and budgeting for any events also take into account how they will integrate within the overall life vision your brand has created; this will ensure that each individual event ties in seamlessly with the bigger picture.

Additionally, implementing feedback loops during these events allows you to measure consumer engagement levels and identify areas where further development may be necessary – both from a marketing perspective and also from a product or service point of view.

By creating unique experiences around your products or services, you’ll not only build stronger relationships with existing customers but also attract new ones who share similar values and interests as your company.

Utilizing processes like this jump-starts the building of trust between consumers and brands, letting companies learn about their needs while still providing them with unforgettable experiences all at once.

Striking a balance between providing value and storytelling

To achieve this balance, you must deliver content that ties into customer lifestyles in meaningful ways.

This could mean making campaigns for special events or putting out new product lines that fit with the latest trends.

By making sure your products are seen within the context of these activities and interests, you can begin connecting with people on a deeper level while still maintaining the core message and values of your brand.

By finding ways to mix stories with useful information in your marketing, you can make sure that potential customers can see how they might fit into the bigger story that your company’s mission statement and values are telling.

With this method, using influencers in a smart way is a key part of spreading your message even further.

Utilizing influencers to amplify your brand’s message

Using influencers to spread the word about your brand is a powerful way to be successful in this field.

From office furniture companies to companies that sell home furnishings, influencer marketing has become a must-have for launching successful campaigns based on lifestyle.

When used correctly, it can be a game changer, allowing you to build trust with potential customers and establish credibility within the marketplace.

Influencers provide a platform where you can tell stories about how your products or services support everyday lives while also providing valuable content such as product reviews, tutorials, demonstrations, and more.

This helps reinforce key messages around what makes your brand different from the competition by harnessing both storytelling capabilities and delivering value at the same time.

With so much attention on influencer marketing these days, having the right approach is critical for getting results, whether you’re trying to drive sales or simply increase awareness about your brand.

You’ll need to define who will be representing your company, determine which channels are best suited for engaging with them, and set clear goals that align with your overall business objectives before diving headfirst into this type of campaign.

Once these steps have been established, measuring the success of your lifestyle branding efforts becomes all that much easier!

Measuring the success of your lifestyle branding efforts

A successful lifestyle brand will be able to get its values across and tell a story that customers can relate to.

Examples of lifestyle brands could include companies like Nike, Apple, and Google, all of which have cultivated an aspirational image for their products or services.

To measure success, it’s important to track metrics such as website traffic , user engagement, customer feedback, and sales numbers.

You can also use surveys or interviews to better understand what types of content consumers are responding positively to.

Additionally, understanding the impact of influencers on your target market can provide valuable insight into the effectiveness of your marketing campaigns. It’s important to remember that tracking these metrics over time provides you with a more comprehensive picture of how your campaigns are performing.

Any business that wants to make an effective lifestyle branding campaign needs to keep an eye on its results to make sure it’s reaching the right people and making real connections with potential customers.

This way, businesses can adjust their strategies accordingly if needed and maximize ROI from their efforts. With careful measurement and analysis, organizations can leverage data-driven insights in order to refine their campaigns and ultimately reach new heights with their brand messaging.

Frequently Asked Questions

After reading this article, you may still have some questions about lifestyle branding. Here are some of the most common ones:

How do I find the right influencers for my lifestyle brand?

Go on Instagram or TikTok, search for influencers in your industry, and create a list of potential candidates. Look at their content, engagement rate, follower count, and other metrics to get an idea of who might be the best fit for your brand.

Take athletic apparel company Lululemon as an example. When it comes to finding ambassadors for their products and philosophies, they look to people who embody what they stand for: inspiring healthy living through yoga, running, or mindfulness practices.

These individuals are then picked up by Lululemon’s marketing team and used as part of larger campaigns that promote wellbeing while also driving sales.

The key is to identify those personalities who share similar beliefs and possess a large enough social media following to create a real impact; this is where research will come into play when seeking out potential partners.

At first glance, using influencers may seem daunting, but done correctly, it can become a highly effective way of connecting with audiences on both emotional and practical levels – creating relationships that last beyond individual campaigns.

Start by focusing on identifying candidates whose lifestyle reflects your own brand ideals before building mutually beneficial partnerships that go far beyond product promotion alone.

How does lifestyle branding differ from traditional branding?

Lifestyle branding is more about building a unique relationship with customers and giving them an aspirational experience of life.

The idea is to become so deeply intertwined with their lives that your brand becomes part of everyday living – something people think about when making decisions such as what to wear, where to shop, and even which restaurants to frequent.

Apple has done a good job of putting itself at the top of the tech industry and appealing to people who like things that look good and are easy to use.

This example shows how lifestyle branding can be used to make a strong connection between your company and potential customers.

To implement successful lifestyle branding tactics, you don’t need millions of dollars or an army of employees: start small by understanding customer needs and interests, then build upon those insights over time by introducing new offers and experiences that reflect the values associated with your brand.

You will soon be well on your way to success in this field if you plan carefully, work hard, and think outside the box.

How do I ensure my lifestyle brand is consistent across different social media platforms?

The first step in making a strong social media strategy for a lifestyle brand is to understand the pros and cons of each platform.

Each channel has its own language and culture; by doing research into what works best on each platform, you will have an easier time crafting messages that resonate with users.

Having clear goals for each post or campaign also helps keep things consistent and keep the message of the brand as a whole in mind.

This could mean putting the spotlight on anything from products or services to values like being environmentally friendly or helping out in the community.

Consistency is paramount in making sure people recognize your lifestyle brand across multiple platforms; however, flexibility also plays an important role in keeping things fresh and engaging.

Staying up-to-date with current trends within the industry or experimenting with new visuals are just some ways of staying ahead of the curve while still adhering to the core principles of your chosen lifestyle branding strategy.

Crafting content tailored specifically for individual channels will help make sure your audience feels seen and heard no matter which platform they use – giving them an enriching experience at every turn.

How can lifestyle branding help your business grow?

Lifestyle branding can help your business grow by creating an emotional connection with customers that goes beyond the traditional product or service offering.

By giving your target audience a unique experience and focusing on values that are important to them, you can build a strong connection between them and your brand.

This will lead to increased customer loyalty and engagement, which in turn leads to more sales and higher profits. Lifestyle branding can also help you stand out from the competition by making your brand more memorable and easy to recognize.

By focusing on what makes your company unique, you can create an identity for yourself that will draw in new customers while retaining existing ones.

Finally, lifestyle branding can help you create a more meaningful relationship with your customers, allowing them to feel like they are part of something bigger than just a product or service.

Lifestyle branding is an incredibly powerful tool when used properly and strategically.

It enables you to bring together the image of your brand with people’s individual lifestyles, beliefs, and values – creating an emotionally-rooted connection that inspires trust in your message, meaningfully connects with potential customers, and amplifies your reach tenfold over traditional marketing techniques alone.

With some clear goals and strategic execution, you can craft a strategy that effectively gets the results you want: spread awareness of what makes you special, reach more people than ever before, win over more customers, and maximize relationships with existing ones… if done nearly right!

With our information today on what’s required for a powerful and successful lifestyle brand strategy, don’t be afraid to take action now! Start strategizing on implementing new tactics into your existing plans and get ready to not just survive but thrive within this ever-competitive market with sustainable growth!

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Marko Matijasevic

Marko is performance-based growth strategist, focusing on business growth while maintaining a strong emphasis on authenticity in every individual he works with.

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Step 1: Grounding in Experience and Research Before I even start typing, I dive deep into research. For self-awareness articles, I draw from my own journey and insights I’ve picked up along the way. Think of it like mining gold from my life’s experiences. For business growth topics, I’m all about data. Tools like SimilarWeb and Ahrefs are my go-to. They give me that sharp, clear perspective I need.

Step 2: Merging Data with Real-World Application Once I’ve got my hands on solid data, I don’t just leave it at that. I blend it with real-world scenarios. This means every piece of advice or strategy I share isn’t just theory; it’s been tested in the trenches. Whether it’s working with clients on my website or on UpWork, where, by the way, I’m a top-rated performance-based growth strategist, I’m constantly fine-tuning my approaches.

Step 3: Writing with Clarity and Insight Now, writing it all down is an art in itself. I make sure it’s not just facts and figures. It’s about making complex ideas easy to grasp. I aim for that ‘aha’ moment in every article. Clear, articulate, and insightful – that’s my mantra.

Step 4: Fact-Checking and Refining After drafting, I don’t just hit publish. I go through a rigorous fact-checking process. Double-checking data, revisiting sources, and sometimes bouncing ideas off trusted peers. It’s like polishing a diamond.

Step 5: Sharing Authentically Finally, it’s showtime. But here’s the thing – I don’t just share articles. I share a part of me, my authentic self. It’s about connecting, not just informing.

So, that’s how I roll. Research, experience, clarity, and authenticity.

7 Steps To Launching a Successful Lifestyle Brand

Instagram is where the party’s at and if you’ve ever wondered how people make a living posting their selfies and trips to bali, then you’re not alone.

Photo: Unsplash/@amyhirschi

Photo: Unsplash/@amyhirschi

Avatar de Vicky Ayala

By  Vicky Ayala

Instagram is where the party’s at and if you’ve ever wondered how people make a living posting their selfies and trips to Bali, then you’re not alone.

What exactly is a “lifestyle brand?” Nowadays anyone can claim to be a lifestyle brand. At its essence, a lifestyle brand embodies a specific lifestyle and leverages that lifestyle to connect and engage others who aspire for that way of life. T he best way to connect and engage is through storytelling, and in the case of social media platforms like Snapchat and Instagram , it’s all visual.

Here are seven steps you can take to launch your lifestyle brand .

Identify your lifestyle. What vertical do you want to get into? Is your lifestyle brand rooted in travel, food, fashion & style, business, spirituality, culture, and/or entertaining?

Figure out the top three lifestyle topics that you’re absolutely bananas about and hone in on those. This is not the time to be “all things to all people.” Pick your lifestyle topics and stick to them.

Identify your niche. Once you’ve got your target areas, who do you want to connect and engage with? Do you want to build a travel brand for millennial Latinas, a fashion brand for over 40 entrepreneurs, or a cooking brand or help those recovering from trauma?

Your lifestyle topic and niche are different and should be approached separately.

Create a starter website. While Instagram may be where you go to build an audience, you will still want you own online home, also known as (a.k.a) your website .

Whether you choose WordPress or Squarespace to power your blog, pick the one that will be the easiest for you to manage and maintain. You don’t want to spend most of your time working on your site.

Browse other lifestyle brands. Spend a day looking at other brands. Proceed with caution. This is not an open invitation to indulge in brand envy. Simply browse the landscape and get a sense for what others are doing and how they’re doing it. Look at big brands to see who are the leaders you may one day want to work with.

After you’ve looked at enough brands, walk away and don’t go back! You don’t want to get caught up in comparison mode as you are honing your own brand.

Outline the next 4 weeks of content. When you launch any new brand online, you’ll want to have a batch of content already created. This includes having a handful of blogs written and a batch of graphics ready to share on social media.

Batching your content will give you some traction with marketing as well as prepare you to work in advance so that you’re launching a brand that’s consistent with posting.

Sign up with influencer networks. Collectives such as We All Grow will connect you with a community of other lifestyle bloggers, as well as the brands who want you to work with them. You will also get invaluable wisdom and advice from others who are on the same path as you.

Sync your social media profiles. Once you’re ready to launch, make sure you have the social media profiles that match your lifestyle brand. A presence on Pinterest, Facebook, Instagram, and Twitter are the standard however you may also want to leverage Snapchat, LinkedIn, Good Reads, and/or Google Plus.

After you launch your lifestyle brand, stay on top of your brand and be consistent. Rome wasn’t built overnight and neither will your lifestyle brand.  

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What is a lifestyle brand by Sortlist

Lifestyle Brand Done Right: Examining the Success Stories of 7 Brands

lifestyle brand business plan

Today’s consumers are shifting from buying standalone products to brands representing values. Creating a lifestyle brand is key to succeeding in this new era of branding .

Think about one of the biggest brands , Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose message goes beyond their product offering.

In this article, discover the most successful lifestyle brands and learn how to create an emotional connection with your target market.

Key Takeaways

Shift to Lifestyle Branding: Today’s consumers are increasingly drawn to brands representing values and lifestyles rather than just products. Successful brands like Apple demonstrate that consumers often choose brands based on their emotional connection and message.

Creating a Lifestyle Brand:

  • Identify Target Audience: Understand your audience’s values, beliefs, and behaviors to align your brand with their lifestyle.
  • Develop Brand Identity: Establish a strong visual and verbal representation of your brand, including logo, color scheme, and messaging.
  • Create a Lifestyle: Go beyond product offerings by creating content, hosting events, and building a community to establish a lifestyle around your brand.
  • Consistent Branding: Maintain consistency across all channels to build a strong and recognizable brand identity.
  • Targeted Marketing: Develop a targeted marketing strategy to reach your specific audience.
  • Resonating Content: Create content that resonates with your audience and reflects your brand’s lifestyle.

Elements of a Lifestyle Brand:

  • Values and Aspirations: Successful lifestyle brands align with the values and aspirations of their target audience.
  • Emotional Connection: Building an emotional connection with consumers is crucial for a lifestyle brand.
  • Unique Brand Image: Lifestyle brands establish a unique and recognizable image.
  • Experience-Focused: Creating experiences for customers contributes to the emotional connection with the brand.

Examples of Successful Lifestyle Brands:

  • Harley Davidson: Focuses on creating a sense of community and lifestyle among motorcycle enthusiasts.
  • Coca-Cola: Emphasizes feelings and values, connecting with consumers beyond the product.
  • Apple: Challenges the status quo, thinks differently, and establishes a clear brand purpose.
  • Tesla: Built for the future, promoting a vision of clean mobility and technological innovation.
  • The North Face: Connects people with the outdoors, emphasizing experiences and a sense of adventure.
  • Red Bull: Targets adrenaline junkies, associates the brand with extreme sports and energy.
  • Nike: Motivates athletes and embraces a lifestyle associated with sports and athleticism.

Key Takeaways:

  • Decide Lifestyle Goals: Define the lifestyle your brand wants to represent, considering long-term goals and aspirations.
  • Tell Your Brand’s Story: Communicate a clear message about your brand’s values and purpose through corporate storytelling.
  • Be Personal: Establish a personal connection with customers by remembering individual details and engaging in personalized interactions.
  • Create Experiences: Provide opportunities for customers to experience the lifestyle your brand promotes.
  • Build a Community: Foster a community among customers with similar interests and values.

Creating Your Lifestyle Brand Strategy:

  • Communicate the purpose and values of your brand to build loyalty and customer retention.
  • Consider working with top branding agencies to develop effective branding tactics.
  • Continuously engage with your community through forums, events, and groups centered around your brand’s lifestyle.

In this article

What is a lifestyle brand?

Lifestyle brand definition, what are lifestyle products, what is a luxury lifestyle brand, key characteristics of luxury lifestyle brand companies include:, what is the most famous lifestyle brand, lifestyle clothing brand – nike, how do you create a lifestyle brand, identify your target audience, develop a brand identity, create a lifestyle around your brand, consistent branding, targeted marketing, content that resonates with your audience, elements of a lifestyle brand, examples of succesful lifestyle brands , example 1 – harley davidson: a sense of community, example 2 – coca cola: taste the feeling, example 3 – apple: think different, example 4 – tesla: built for the future, example 5 – the north face: making the outdoors part of your life, example 6 – red bull: chasing adrenaline junkies, example 7 – nike: motivating athletes, the key takeaways, step 1 – decide what kind of lifestyle you want to achieve, step 2 – tell your brand’s story, step 3 – be personal, step 4 – create experiences, step 5 – build your community, creating your lifestyle brand strategy.

A lifestyle brand is a brand that is associated with a particular lifestyle or culture. It often goes beyond just selling a product or service and creates a whole lifestyle or community around its brand .

It is not just about the product or service it sells but also the values, beliefs, and behaviors associated with that lifestyle or culture . For example, a lifestyle brand may sell outdoor gear, but it’s not just about the gear itself.

The brand may also promote an active, adventurous lifestyle and create content and events encouraging its customers to participate in outdoor activities. By doing this, the brand creates a community around its products and establishes an emotional connection with its audience.

Sephora Community

Image from Rock Content

Lifestyle branding can be a powerful way to differentiate a brand from its competitors and create a strong emotional bond with its audience.

Going beyond just selling a product or service and creating a lifestyle or community around the brand can attract customers who share the same values and beliefs as the brand and create a sense of belonging and identity. This can lead to increased brand loyalty, engagement, and revenue .

Lifestyle products refer to goods and services associated with a particular way of life, reflecting the interests, attitudes, and values of individuals or groups.

These products are often designed to enhance or complement a particular lifestyle, and they go beyond primary functional purposes to contribute to the consumer’s overall well-being, identity, and personal expression. 

Lifestyle products can encompass various categories, including fashion, home decor, fitness equipment, technology gadgets, beauty and wellness products, and more.

For example, a brand focusing on outdoor adventure and sustainability might offer lifestyle products such as eco-friendly camping gear, outdoor apparel, and reusable water bottles. Another brand targeting a tech-savvy and connected lifestyle might offer smart devices, wearables, and other gadgets.

These products are often marketed based on a particular lifestyle’s aspirational or emotional appeal, aiming to resonate with the target audience’s preferences and values. The concept of lifestyle products recognizes that consumer choices extend beyond simple functionality and are influenced by personal tastes, values, and the desire to align with a particular lifestyle or image.

A luxury lifestyle brand is a brand that goes beyond providing products and services to offer a comprehensive experience associated with a particular high-end, aspirational lifestyle.

These brands often focus on creating a sense of exclusivity, sophistication, and prestige. The products and services associated with luxury lifestyle brands are typically of high quality, often featuring superior craftsmanship, materials, and design.

  • High-Quality Products: Luxury lifestyle brands are known for offering products of exceptional quality. This can apply to various categories, including fashion, accessories, home goods, etc.
  • Exclusivity: These brands often limit the availability of their products to maintain an aura of exclusivity. Limited editions, unique designs, and restricted distribution channels are common strategies.
  • Brand Image and Identity: Luxury lifestyle brands carefully cultivate a specific image and identity, conveying a sense of refinement, elegance, and a particular lifestyle associated with luxury and affluence.
  • Storytelling and Experience: Luxury brands often emphasize storytelling and the overall experience associated with their products. This may involve creating immersive retail spaces, organizing exclusive events, and marketing campaigns to convey a lifestyle narrative.
  • Price Premium: Luxury lifestyle brands command higher prices for their products and services, and consumers are willing to pay a premium for the perceived value, craftsmanship, and prestige associated with the brand.

Examples of luxury lifestyle brand companies include Chanel, Louis Vuitton, Ferrari, Rolex, and many others. These brands sell products, an aspirational lifestyle, and an image of exclusivity and sophistication.

Determining the “most famous” lifestyle brand can be subjective and dependent on various factors such as geographical location, target demographic, and personal preferences. However, one of the globally recognized and influential lifestyle brands is “Nike.”

Nike is known for its athletic and sportswear products, but it has transcended its roots to become a symbol of active and aspirational living. The brand is associated with performance, innovation, and a commitment to fitness and sports. Nike’s iconic swoosh logo and powerful marketing campaigns have contributed to its widespread recognition and appeal.

Other notable lifestyle brands that have gained global prominence include Adidas, Apple, Coca-Cola, and Starbucks, each with its own unique positioning and association with a particular lifestyle or set of values. Remember that the perception of the most famous lifestyle brand can vary among individuals and regions.

To create a lifestyle brand, you need to identify your target audience, develop a brand identity, and create a lifestyle around your brand. This can be achieved through consistent branding, targeted marketing, and content that resonates with your audience.

To create a lifestyle brand, you need to understand your audience and what values, beliefs, and behaviors they associate with your brand’s lifestyle or culture . Conducting market research and analyzing customer data can help you identify your target audience and their needs and preferences.

Your brand identity is the visual and verbal representation of your brand. It includes elements like your logo, color scheme, typography, tone of voice, and messaging.

Sortlist rebranding

Developing a strong brand identity that reflects the lifestyle or culture that your brand represents is crucial for creating a recognizable and memorable brand .

A lifestyle brand is about selling products or services and creating a lifestyle or community around your brand. This can be achieved through creating content , hosting events, and building a community on social media. The goal is to create a sense of belonging and identity among your audience beyond just the products or services you offer.

Consistency is key when it comes to creating a lifestyle brand. You must ensure that your branding is consistent across all channels , including your website, social media , and marketing materials.

lifestyle brand business plan

Image from empower Corporation

This helps to create a strong and recognizable brand identity.

To reach your target audience, you must develop a targeted marketing strategy that meets their needs and preferences. This may include influencer marketing , content marketing, and social media advertising .

Creating content that resonates with your audience is essential for building a lifestyle brand. Your content should reflect the lifestyle or culture that your brand represents and provide value to your audience. This can include blog posts, videos, social media posts, and other types of content.

VISA Image from Adweek

A lifestyle brand can benefit a business by creating a strong emotional connection with its audience , increasing brand loyalty and engagement, and driving revenue by selling related products or services. It can also differentiate the brand from competitors and attract a broader audience.

We have analyzed 7 of the best lifestyle brands in the market. In this issue, we can spot some similar elements among them. So, what makes them stand out from other brands are:

  • Values and aspirations aligned with a target audience
  • An emotional connection
  • A strong claim on your brand essence
  • Unique brand image
  • Experience-focused
  • Honest branding

Marketing strategies play a fundamental role in developing successful lifestyle brands. These strategies’ main focus is selling a desired lifestyle .

In this manner, lifestyle brands understand their customer and connect with them through their brand’s values and providing a distinctive way of life to which customers feel they belong.

Then, stop focusing your efforts on traditional advertising and pushy sales tactics that will only generate short-term revenue. Instead, prepare your marketing team for lifestyle branding.

Following, we present to you a list of 7 successful lifestyle brand examples :

Harley Davidson is known for its distinctive and exclusive motorbikes. However, the decisive factor behind the purchasing decision of a Harley Davidson motorbike involves more than just the quality.

People who buy them do so because they want to become part of the group that Harley Davidson has created. The brand speaks to people who love riding with their mates and wearing their rock star leather jackets.

“Ride together into that wild world.” Harley Davidson

Harley Davidson’s target audience is strong, independent, confident, and lives a life without rules by making its own choices freely. Belonging to this group means you represent these values.

An important factor in Coca-Cola’s success is its strong marketing. It is highly effective because Coca-Cola focuses on lifestyle brand marketing. In other words, provoking feelings instead of selling just the product.

Marketing efforts are centered in the idea of sharing a cheerful moment with loved ones. But Coca-Cola’s efforts do not end there. The company also incorporates human-centric marketing, where they first listen to customers and then create a product offering to solve their needs.

For example, a healthy lifestyle trend has been growing in the last recent years. As expected, soda habits were affected and considered unhealthy for consumers. Coca-Cola responded to the growing concern for a healthy life by introducing Coke Zero.

This move made the brand re-gained ground and made people keep sharing moments, and now in a healthier way.

Another memorable action from the brand was its personalized packaging campaign. Customers could buy a Coke with names on it. In this way, the campaign’s main message was to share a coke with someone written on the bottle or can.

Then, we can learn from Coca-Cola that promoting feelings and values rather than the product itself is an effective way to increase sales and make customers loyal to your brand.

As no surprise, Apple is another great example of a lifestyle brand. It is considered one of the most valuable brands in the world. To analyze its success, let’s start with how Apple speaks to its customers.

Used as an example by Simon Sinek in his theory of “The Golden Circle” , Apple is one of those few companies that understand the “Why.” In other words, Apple has a clear vision of why they exist , its purpose, and its beliefs.

Challenging the status quo and thinking differently have always been at the core of Apple’s business. Like-minded people follow the brand’s ideals and will remain loyal because they feel identified and emotionally connected.

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Elon Musk is considered one of the most influential entrepreneurs of the 21st century. The reason? He creates and builds with a purpose in mind. We are not talking about money but a shared vision of a better future.

Being one of the pioneers of electrical mobility, trying to disrupt traditional vehicles and improve the overall quality of life is what people follow him for. Tesla’s cars begin a new era of safe technology and clean mobility.

In this same manner, Elon Musk has financed other projects to build a better future.

The North Face’s products are designed for enjoying outdoor activities. The superior quality and design are undoubtedly the brand’s best assets. However, the success of this company goes beyond its products only.

The brand’s mission is to connect people with the outdoors. They have managed to do so by building outdoor experiences while staying inside. In this way, the emotional link is built, and customers feel engaged with the brand’s mission and values.

A remarkable example is the launch of their McMurdo jacket . In South Korea, The North Face redecorated one of its stores to create a similar atmosphere to the South Pole. The launch campaign included virtual reality, where customers felt they were at the South Pole.

But, the campaign’s best part was the transition from virtual reality to real life. If you feel curious, here’s the video of the innovative branding campaign:

Red Bull’s slogan, “gives you wings,” is the core of every brand marketing action. Marketing efforts are as energetic as these energy drinks.

For instance, the brand sponsors many extreme sports . The message is clear here. Red Bull wants to let people know that drinking their energy drinks is similar to the adrenaline caused by these extreme sports.

Are you ready to live life to its fullest? Make sure to re-stock your fridge with some Red Bull energy drinks.

Nike has become a lifestyle brand by fully understanding and supporting athletes . One of the most successful product lines is the collaboration with elite athlete Michael Jordan.

The fashion-forward design of these sneakers not only represents a status in the sports industry, but they have also become part of a lifestyle. With the popularity of the athleisure trend , consumers are starting to see sports brands as a way of life.

“It doesn’t just live in the court. We bring it to everything we do.” Michael Jordan

In addition, it is no secret that Nike sponsors multiple sports teams and events. And not only in the major leagues but also in lower ranks. Nike helps an average person feel like an elite athlete simply by supporting them in becoming one.

Feeling inspired already? In this section, we share our learnings from the lifestyle brands above:

The first point is to define the lifestyle you want to represent. This step is the most important one as this decision will set your brand’s personality and values.

There are many types of lifestyles you can adopt. There is no right or wrong style. The best way to decide which one you want to achieve is to think about the lon g term . What is the goal of your brand? What do you aspire to be?

Having these questions in mind will guide you in making the best decision. Following up, here’s a list of the different types of a lifestyle brands :

Types of lifestyle brands

The goal is to connect people that share the same values as your brand. For example, freedom, sustainability, diversity, fun, etc.

Brands that appeal to people with similar interests in hobbies, music, etc. For example, surfers, motorcycling, tech-savvy, football fans, etc.

Customers can have different goals in life: career-driven, family-oriented, etc. Brands serve as a key to making them achieve these ambitions.

Life stages

We can group customers by stages in their life: university students, retirees, new parents, etc.


Not quite similar to the last generation’s group of people by the year they were born. The most famous generations are baby boomers, Gen X, millennials & Gen Z.

Economic situation

Customers are looking for affordable options or who enjoy the luxury lifestyle.

Brands appeal to a particular style, such as simple, modern, classical, bold, etc.

Brands are based on a certain profession or industry. For example, marketing, real estate, finance, etc.

Targeting people with the same culture. For example, American culture, Asian culture, European culture, etc.

Living preferences

Brands can create a desired lifestyle based on living preferences. Some customers might prefer to live in cities, some others in the countryside. Similarly, some prefer beach life to mountain life.

Transmit a clear message of what is behind your brand . Corporate storytelling is a powerful tool to communicate with customers and appeals to their feelings.

Customers tend to become more loyal to brands that are transparent with what they do and why they do them. However, communicating your values and aspirations is just the beginning. You must consistently show that your brand is strong in those ideals.

When telling your brand’s story , highlight past events, current situations, and how the future looks.

From 32,000 agencies, we narrow it down to only the ones you’ll love. No commitment, 100% free.

Connect with customers at an individual level . In other words, try to make things as personalized as possible. You can achieve this by:

  • Remembering your customers’ birthdays and sending them a message
  • Reminding them of certain goals they have shared with you to achieve
  • Be accessible to your customers
  • Allow your customers to become part of the creation process
  • Ask for their feedback to make improvements
  • Encourage user-generated content

The best way to show a customer what is the lifestyle you are selling is to make them experience it. Let’s take a look back at some of the examples previously mentioned.

How Red Bull sponsors extreme sports to make fans experience the adrenaline is a clever way to link experience and product .

Lastly, you can build your brand community once you have successfully bonded with customers. The task is not done by just gathering people together. Yet, you must dedicate time and effort to maintaining the community together.

This can be done by creating forums, events, or groups where your brand and the lifestyle you represent are the main interest. People will feel happy spending time with others with the same interests.

Overall, becoming a lifestyle brand has many benefits for your business. The most relevant one is to build loyalty and customer retention. Make sure to communicate the purpose of your brand and the values you live for.

If you need help in creating your branding tactics, we can put you in contact with the top branding agencies . Start building your army today.

lifestyle brand business plan

Emmaree is the lead search engine specialist behind Sortlist COM's link building strategies and current blog content. When she's not conquering the digital realm, she reigns over her feline companions with unrivaled finesse. Whether you're in need of elevated online presence or simply eager to share stories about the enchanting world of cats, Emmaree is your trusted ninja.

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Designing an MBA

Business thinking for designers and makers.

3 steps for building a lifestyle brand

December 2 by megan

lifestyle brand business plan

I think it’s no secret that a lot of designers and makers harbor dreams of becoming the next great lifestyle brand. I mean, who wouldn’t want to be the next Amy Butler? Or the next Jonathan Adler. Or even the next Martha, minus the prison stint.

Building the lifestyle brand of your dreams is possible, but it takes commitment and time. Especially time. Give it 5 to 15 years, because building a lifestyle brand is a marathon, not a sprint. But if you’re goal is to build that brand, it’s important to start with a strong foundation.  Here are three steps to help you build your lifestyle brand right.

1. Build your brand one category at a time . I know this first one seems counterintuitive. After all, a lifestyle brand is all about offering lots of goods for many aspects of someone’s life. But if you want to build a rock-solid lifestyle brand, you need to look at what your favorite lifestyle branders did to start, not what they’re doing now. Remember when Kate Spade used to only make handbags? And believe it or not, Jonathan Adler started his career as a potter.

The lifestyle brands you aspire to be like can make lots of products now because they’ve got a slew of employees, a ton of working capitol, and a great reputation. And how do you build that reputation?

By making a great product well.

And when you’re just starting out, trying to focus on too many categories at once can have a negative impact on the success of any one category. So focus on one thing that you love and do well. As your reputation and company grow, then you can start to add in that new product category you’ve been dreaming about.

2. Create content to solidify your brand and create raving fans. You can bet that if Martha was starting her business today, she’d be writing a blog. But instead, she wrote a book. And then more books. And then added a magazine.

Creating a good lifestyle brand isn’t just about designing and making products. It’s about positioning yourself as THE voice in your niche. And to do that, you need to create content that your ideal customer wants.

If you have dreams of building a lifestyle brand, and you aren’t blogging, I’d start. NOW. Write articles and provide tips that your ideal customer will find useful.

But if writing isn’t your thing, that’s ok. There’s lots of other ways to produce content. Amy Butler built her career with her sewing patterns. (And remember that all content doesn’t have to be free – you still have to buy many of Amy’s best patterns.)

Brainstorm all the ways you can create content that can be used and shared by your followers.  Then focus on getting that content out there in as many forms as possible. Blogs, e-books, traditional books, magazine articles. The more content quality content you produce, the more you’ll have people coming back to your brand time and time again.

3. Create a style all your own. Ultimately, having a lifestyle brand does mean creating products across a variety of categories. And the only way this really works is to establish a strong visual identity.

Amy Butler has Midwest Modern. Jonathan Adler has Happy Chic. Justina Blakeney has Jungalow Style. It doesn’t matter what your style is, as long as it’s clearly defined as your own.

This is actually what makes the first step so critical. When you spend time focusing on one product category, it gives you time to develop a distinct voice and style that you can roll out into other product lines.

So as you’re laying the foundation for your lifestyle brand, focus on developing a style all your own. Preferably one you can quantify with a great little tag line.

Running a great lifestyle brand takes commitment and time, and more often than not, manpower and capitol. If you dream of creating the next great lifestyle brand, using these three steps can help you lay the foundation for a brand that can grow and thrive well into the future.

I’d love to hear your thoughts. Do you dream of creating the next great lifestyle brand? And what are you doing to lay the foundation for it?

lifestyle brand business plan

{above image via thinkretail – a flickr stream filled with fantastic images of store interiors and displays)

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Want more tips on building a strong brand? Check out my class on Creative Live, Brand Your Creative Business .

Brand Your Creative Business with Megan Auman of Designing an MBA on Creative Live

Reader Interactions

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December 2 at

What a great post, Megan! I especially like #1, because it is so tempting to try and make the several million ideas I have all work at one time. It’s probably a good thing that there just aren’t enough hours in the day. 🙂

But seriously – thank you for reminding me that focusing on one category for now is a good thing (for me, handbags & accessories), and that I don’t need to jump into clothing and stationery and wall art and whatever else pops into my head. 🙂

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This was a SUPER helpful post. I have actually never even took the fact that I wanted to be a lifestyle brand seriously because I didn’t think it was possible. This post makes me see it is totally possible. Thank you

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Good, thought-provoking info. I like the idea of focusing on one category. I’m not very good at it, but it makes sense and I like it:)

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December 3 at

This is a great topic. I never actually wanted to be a lifestyle brand because I was so focused on just being a good fashion designer. I always thought that folks who wanted to do that were crazy! Then I started my retail business and realized the host of potential for creating new unique products….my head really almost exploded! It was an aha moment for sure. Why wouldn’t we want to create brands that satisfied a variety of our customer’s needs? I like the metaphor of the marathon versus the sprint. Thanks for putting it in perspective, good advice.

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I think your point about the length of time it takes to get there is really important, also love what you do.

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December 6 at

Great topic — I had never really thought about being a “lifestyle brand” but I have to admit, I like the sound of it! I make art for children’s rooms, and I often get friends telling me I should make pillows or sheets or onesies etc etc. I tell them that I’m just trying to perfect the art for now.

Conquer one thing and do it really well, then you will be able to do anything.

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GREAT article! Thank you…I have recently been thinking about my line and wanting to take it in the “lifestyle brand” route. My product is made in the Florida Keys and can’t be made without the native fish we have here. Alot, of people love the idea of “The Island Life”. So, I feel my product allows them to take all little piece of island lifestyle with them. Love #1, as a creator I always have one new ideas in mind! But, I’m trying REALLY hard to keep my line small and made with good quality for now. Thank you and love your blogs!

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January 15 at

This is the first article about lifestyle branding that answered my questions and concerns. The other posts I’ve seen about this topic, not so much. They seemed to provide examples but not really detail it like you have. (Thank you!) Tip 2 about creating content resonates with me more because that is what I currently do but I’m looking to expand. Great advice. I’ll be checking out the rest of your blog.~LexiB

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March 24 at

This article really made sense to me. I am focusing on one product and going after it. I am a multimedia artist and I now where my nich is, Shattered Glass art. I need to learn to blog and this article helped me to understand the importance of blogging. I am inspired to move forward. Thank you Megan

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The point I’m taking away from this article is FOCUS on ONE thing first. So simple, but so true. Thanks!

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November 27 at

This is a great lifestyle brand!

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February 13 at

This is a great article! I am building the foundation now for my new company and this just pulled all the pieces together for me. Thank you! Look forward to connecting with you in the future.

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March 14 at

I love your ideas especially since I’m trying to build my own brand. The temptation to start creating a million and one other things for the line is great but you have reminded me to focus. I have also started blogging but about things that have nothing to do with the brand…need to refocus.

Thanks much

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Great article! Thanks for the reminder that it’s a marathon, not a sprint. I’m in it for the long haul!

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August 25 at

Hi Love your blog, and advice. I’m taking it on board what you say and will concentrate on one area at a time, my site is about what you create you get and I think you have pointed me in the right direction. Thank you Mike Smith NZ

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August 29 at

Hey! Great Article.

Unfortunately for me, i read this after making the mistake of creating a brand with various product categories. Now i have to take a temporary break, re work all strategy, cut down on products and start all over again. Luckily for me, i relaised this before the brand was launched.

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January 16 at

Great post! Step #1 is the thing I have the hardest time getting right. I have so many thoughts, ideas, and desires that it’s hard for me to pin down one thing to focus on. It makes sense though – if I put all my focus and energy into creating one category at a time, each category will be presented the best way possible!

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Love this article. You are so right. Take it one step at a time. Great content keeps them coming back for more.

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I recall discovering that the company I was building was indeed a lifestyle brand. My business model will allow for a great deal of liberty on account of our utilizing micro management of department heads. Our lifestyle brand is less traditional and more product and project driven. Ramping up the plan in 2013 and 2014.

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December 12 at

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Great insight! Thank you.

[…] 3 steps to building a lifestyle brand […]

lifestyle brand business plan

Bethany Works® LLC

4 Lifestyle Brand Examples Backed By Strategy

It is no secret that successful lifestyle brands contribute to major successes in their respective industries. Take a look at some of the most well-known lifestyle brand examples like Nike, Lululemon, or Apple. Each one has a customer base that is loyal and fits a unique mold that the brand has created. 

From specific color palettes to unique taglines and captivating visuals, each lifestyle brand has elements that serve its own purpose towards the overall brand goal. In order for these to be effective, all of these elements need to be backed by a sound strategy created specifically for their business and their customer base. 

Let’s take a look at what lifestyle branding is and some lifestyle brand examples from past clients. 

One quick note before we dive in- and this is about a lifestyle brand NOT a lifestyle business. A lifestyle business is a model that relies solely on you to run and gives you flexibility in your life (like a design agency, small restaurant, or boutique shops). 

A value based business can run without you and is focused on expanding for shareholders (like startups, tech, and pharmaceutical). It’s important to know we are talking about BRAND structures not business structures right now.

Unearth your brand personality to stand out. Take the FREE Brand Archetype Quiz !

Silver laptop with a web page pulled up that says "Brand Persona Quiz."

What is a lifestyle brand? 

Lifestyle brands are a special type of business. They don’t fit into a single box or category. For example, I’ve worked with lifestyle brands that are coaches, consultants, boutique owners, and more. 

With lifestyle brands, you are not just selling a single product or service; you are also selling the lifestyle that is attached to it. More often than not, when you buy into the brand, you don’t just purchase a single product or service, but you buy into an entire community! 

Take Lululemon, for example. When you buy a pair of leggings or a shirt, you are not just buying a piece of clothing, but you are buying into the lifestyle of Lulu. You are buying into a community of people who are focused on their health and wellness. You will notice everything Lulu does for their brand and marketing is centered around lifestyle choices. 

Why is lifestyle branding so important? 

So, why is good lifestyle branding so important? There are a few reasons. More generally, branding is vital for any business. It allows you to attract your ideal clients and gives your business as a whole a cohesive and professional feel. 

For lifestyle brands specifically, it goes a bit deeper. You’re not just selling a product. You are selling a lifestyle, and your brand should reflect that. 

Take North Face as an example. Their brand is built on an outdoor lifestyle, and their customers are people who would choose hiking and camping over going to the mall or staying in a luxurious hotel. They bring this to life in their brand by using a lot of earthy tones in their color palette, using clean, simple fonts, and having brand photography that shows active people enjoying the outdoors. 

Your brand needs to show off the lifestyle that potential clients or customers are going to buy into while also showing how you can help make that happen (whether through purchasing your products or investing in your services). Whatever it is you are offering, the effective lifestyle brand examples are the ones where people can see themselves as part of your community and know that what you offer will help benefit their lives in one way or another. 

Lifestyle Brand Examples 

Below, learn more about different lifestyle brands that I’ve helped to bring to life with psychology-backed branding.

The AW Creative 

close up of the bottom corner of a piece of paper with a logo on it that says "The AW Creative redefine success"

The business

The AW Creative is committed to helping CEOs create a powerful framework specific to their business and give them tools to sell their products and services in a way that is effortless without any BS. 

The mission

AW believes that success lies in a passionate endeavour, coupled with strong foundations. They bring a simple yet luxurious approach to each task – clear and focused without unnecessary fuss.

The promise 

The AW Creative offers a fresh approach to mentorship education – one that is rooted in sustainable frameworks and tried-and-true strategies utilized by multi-million dollar companies. 

Regardless of what luxuries or goals you are striving towards, you’ll be equipped with the tools necessary for building your own business that is absolutely limitless. 

How we brought the brand to life 

With The AW Creative, we wanted to create a luxurious feeling brand. When it came to the color palette, we chose one that had lighter, airy tones and traditional color combinations. We used green to symbolize the idea of wealth and abundance and browns and neutral colors to ground it in the here and now. 

We used various elements through the logos to further create a luxurious feeling. The “AW” icon acts as a seal which is one of the more traditional aspects of high-end brands. We used classic fonts to bring an air of timelessness and included elements like the established date and location to imply sophistication and expertise. 

The brand is a lifestyle brand because it is not selling ‘coaching’, it is selling a lifestyle of living in your own designed luxury.

Kyla Erlandson Consulting

image of a woman from behind with a logo on top of the image that says "waking her. release. reframe. renew"

Kyla Erlandson Consulting is consulting business dedicated to helping people to show up for their inner work as much as they do for their careers. 

The mission at Kyla Erlandson Consulting is to invite women to rediscover their fullest potential by connecting with their inner strength. Through powerful breathwork and energy work, this healing experience can be transformative – empowering a life of abundance through an exhilarating yet personal journey.

Drawing on her two decades as a breathwork practitioner, Kyla Erlandson Consulting provides transformative guidance for those looking to make meaningful changes in their lives. Through the power of intentional breathing and guided visualizations, individuals can break free from limiting belief systems that block growth and find true healing. 

For Kyla Erlandson Consulting, we wanted to create a brand that was grounded but also light with room to breathe. For her color palette, we chose various greens to help imply growth, generosity, and expansion and darker browns and muted black to keep it grounded. Finally, we added white to uplift the color scheme and keep it from feeling too heavy. 

When it comes to the logos, we used a serif font that is timeless yet feminine that had ample spacing between the letters to create both literal and implied “breathing room.” It is a design that is both sophisticated and approachable. 

In this case, the brand is not just selling breathwork, but a new way of being, once of ease, calm, peace, and contentment. It is selling a peaceful life that flows with you not against you. 

Stil / Boutique & Beauty  

woman with her arms outstretched walking outside at sunset with a logo on the top of the image that says "Stil boutique + beauty"

Stil / Boutique & Beauty is a boutique located in Canada that is committed to helping the everyday woman look and feel her best. 

The goal at Stil / Boutique & Beauty is to create a place where people can relax and be completely themselves. They encourage everyone to express themselves through stylish outfits that complement any personality. 

As people navigate life’s ever-changing paths, they strive to serve as the go-to friend in helping them find just what direction is right for them.

The promise

Stil’s mission is to be the source of confidence & happiness for all women. They focus on bringing beauty and style that truly delights through their curated selection of quality products backed by exemplary service in cozy yet inviting environments. 

How we brought the brand to life

With Stil / Boutique & Beauty, we aimed to curate a brand that is edgy and lively while still seeming effortless. To do this, we used deep and rich natural colors throughout the color palette. We also chose colors that could be emphasized during the different seasons throughout the year. 

The mark suite also leans into this friendly and modern energy that the brand promotes. To add a bit of edge to the logos, we created a unique composition that tied in that feeling while still being elevated. 

This lifestyle brand leans on the idea of living young, no matter your age. Wear the short dress and short shorts- becase you should be you and your age doesn’t dictate what you wear or enjoy. 

Nurse Fern 

3x3 grid of 9 different logo variations for Nurse Fern on blue, purple, and orange backgrounds

The business 

Nurse Fern is a resource and job board for nurses looking for a more balanced life through remote nursing positions. 

The mission 

Nurse Fern is on a mission to revolutionize healthcare, giving nurses the freedom and flexibility they need to reclaim their work-life balance. With their lighthearted spirit and practical approach, they are striving to help reshape how we think about healthcare roles and empowering nurses with more options!

By sharing their experiences and values, Nurse Fern aims to help nurses take the leap into remote nursing jobs. They want to create a strong bond of trust with nurses by supplying vital information such as resources and other options available for work outside the hospital setting. 

The feeling we wanted to create with Nurse Fern’s brand was one of hope and change. To inspire that confidence and change, we created a color palette that is filled with bright, bold, and happy colors. 

For the mark suite, we used lowercase letters to make the design feel more approachable and friendly. The swooping curves give character and imply a sense of movement for change, and we right-aligned the primary logo as a way to break away from the standard rules for where things should start and end. Finally, as a nod to all of the clients that are registered nurses, we overlapped the “r” and the “n.” 

This lifestyle brand is helping nurses quite literally change their entire lifestyle by offering them ways to leave bedside nursing for remote nursing. Pjs all day? Check. Drinking your coffee hot? Check. 

Final Thoughts

Similar to other brands, effective lifestyle brand examples are those that are backed by a thorough strategy for each individual business. The key, however, when it comes to these businesses is that they not only express what the brand offers but the lifestyle that comes with it as well. Ready to take the next step and elevate your business with a brand rooted in strategy? Click here to get in touch and see how we can make that a reality!

About The Author

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Bethany McCamish

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How Luxury Brands Market and What You Can Learn

Jenny Romanchuk

Published: February 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.

woman shapes luxury brand marketing strategy

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.

Do I really need it? Not at all.

Do I still put it in my shopping cart?

Guilty — I admit.

That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know.

Download Now: Free Marketing Plan Template [Get Your Copy]

Luxury Brand Marketing Strategy

How that applies to other businesses, in the real world.

Top luxury brands understand that customers seek more than a product. It’s a journey, exclusive and special: quality, craftsmanship, and artistic flair.

It’s about making you feel sophisticated, high-class, and part of something big.

I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market .

Let’s get started.

Louis Vuitton — Strategic Collaborations

Besides its fancy stores with shiny fronts, Louis Vuitton is super active on social media.

They love teaming up with celebs and thus make their stuff even more desired because, well, if celebs wear it, you know it’s cool.

For instance, check this collaboration with Belgian rapper Hamza Saucegod and Pharell:

lifestyle brand business plan

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Lamborghini — Selling the Experience

Why don’t we see Lamborghini in a TV commercial?

Because the brand has an exclusive niche market, the company knows it’s not cost-effective to show such cars to a broad audience when only a few can afford them.

So, what is Lamborghini's luxury brand marketing strategy?

The Lambo team focuses on the continual improvement of their products and creating exclusive offers to attract customers:

“It’s necessary to continue this path of growth with products that are more and more attractive to the market but that at the same time also have higher margins,” says Paolo Poma , chief financial officer and managing director of Automobili Lamborghini.

One of these exclusive offers is Lamborghini Winter Academy. This is where all car enthusiasts can learn how to drive a Lamborghini in the snowy Alps.

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses.

This three-day program, guided by expert instructors, teaches participants how to handle Lamborghini cars in low-grip situations. The package includes a stay at the luxurious hotel, too.

lifestyle brand business plan

He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.”

The key here is subtlety.

“Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis.

What I like: Rolex’s marketing strategy revolves around being in the right place and time.

That’s how they gained popularity in the past, and today, they continue following the same path to maintain their reputation as the best watches in the world.

Cartier — Following the Trends

Speaking of watches and jewelry, one particular Cartier campaign stands out prominently in my memory — Clash de Cartier with Lily Collins, aka Emily in Paris .

Emily in Paris is this huge show that drew in about 58 million households for its first series. The latest series scored an incredible 1.4 billion streaming minutes in just the first five days.

So, using Lily Collins’ popularity was a genius idea, considering her massive fan base. Even a short YouTube video with her got over 12 million views, proving this collaboration was a hit.

lifestyle brand business plan

3. Create memorable experiences and evoke emotions.

Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Give your customers something valuable, something they won’t easily forget.

You can go with different events, webinars, or whatever aligns with your business. Then, focus on emotions , as Chanel does with its short films.

Find your way to customers’ hearts — it’s about what they want, not just what they need. Luxury brands show people buy from desire, not necessity. Ensure your message resonates.

Let’s move from B2C and see how B2B can steal luxury marketing strategies.

I took Adobe as a perfect B2B example because it recently used two strategies we’ve just discussed.

The first one is Adobe Summit .

With a lineup of over 200 in-person sessions covering analytics, B2B marketing, and personalized omnichannel engagement, the summit provides a fantastic learning experience.

This approach closely aligns with Porsche’s and Lamborghini’s experiential strategies. Attendees are not just passive participants; they actively learn, engage, and share opinions.

lifestyle brand business plan

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Brand Marketing Blog

Generating a Company Name That Fits The Ski Lifestyle

Beautiful woman blowing snow. What's in a name? Naming a lifestyle brand.

Finding a novel, short, impactful name that is in the intersection of personal care and the snowboard / ski lifestyle.

You can have a good company with a bad name, but it’s growth will be inhibited. A name is an opportunity to signal what your brand is about; in this case, we want to signal two things: 1) snowboard /ski lifestyle and 2) personal care products.

We used the Multiply Method to generate names. We came up with a list of words associated with mountain sports, and a list of works common in personal care. We combined the words in a table. After brainstorming hundreds of names, we eliminated them based on workability, length, domain name availability, social media handle availability, and the opinions of our stakeholders.

We arrived on a great name and registered a 7-letter .com domain (amazing!) But you are going to have the read (or scroll) to the end of the article to see the name.

Lifestyle Brand Series This article is part of our  Lifestyle Brand Series  where we explore how brands become associated with aspirational lifestyles.  –  Part 1  to understand what is a lifestyle brand –  Part 2  on Beats by Dre –  Part 3  on DC Shoes,   – Part 4  on Arc’teryx – Part 5 on what they have in common – Part 6 we applied what we learned, creating a brand strategy for a ski lifestyle brand –  Part 7 we made a list of action steps In this article, Part 8 , we make a list of names and choose the best one.

A good name is not going to make for a good company, but a bad name can inhibit an otherwise good company. The same is true for a logo.

There are many examples of companies that make a brand for themselves in spite of a crappy name. A good name is never going to be make up for a crummy operation or poor customer experience. But would companies with great operations and customer experiences be better off with a good name? Undoubtedly.

A name is an opportunity to signal potential stakeholders on what your brand means.

Finding a name for our lifestyle brand that is representative of how we intend to be perceived is a head start in the race to build an experience that connects with our target market: skiiers and snowboarders.

What are we trying to signal with our lifestyle brand name?

To summarize the Lifestyle Branding Series, we are building a lifestyle brand as an example so that you can create one as well. We have developed a strategy and a plan. The brand promise we prepared for our strategy outline is:

“Codename: Champagne Powder is going to keep people clean, dry and smelling good through a suite of personal care products so people can spend all day on the slopes and be fresh for apres-ski.”

There are a few things we want to signal to people. They are, in order: 1) We are associated with the ski / snowboard lifestyle 2) We offer personal care products 3) Our products smell good 4) Our products keep you clean 5) Our product keep you dry

Maybe this is a lack of imagination on my part, but I cannot envision a name that will signal all five of those. Please, prove me wrong in the comments, but that is my take. Given that, we need to focus on what matters most which was the connection to the snowboard / ski lifestyle and the offering of personal care products; the others were criteria that we will use later to choose the best name.

The Multiply Method , revisited.

I have never seen a fulfilling method for naming a company, and naming without process is a total disaster.

There are company name generators and people who suggest common brainstorming tactics like mind mapping. But these both generate ideas that are top of mind; thus the domain names and social media handles have already been taken. And when an entrepreneur goes without a naming process, they usually get overly invested in an idea they had in the shower and are unaware of other options that may have served them better.

I came up with a process for naming companies called the Multiply Method . The principle behind the Multiply Method is that you take two lists of words and try to combine them in unique and fun ways. We’ve taught this method on the blog, and we have offered an Excel sheet that makes it very straightforward. Everyone I talk to gets results from it… every time.

There are five easy steps to the Multiply Method . You can use pen and paper to do it, or set up your spreadsheet, or save yourself a lot of time and use the one we offer.

Step 1: Create two lists of relevant words Step 2: Set up a table Step 3: Write the full word combinations Step 4: Combine the words together Step 5: List the names with potential Step 6: Eliminate the unusable names

For detailed explanations of the steps, I invite you to read the Multiply Method article . For this article, we are going to do each step with our snowboard / ski lifestyle brand without going into as much detail as we did in the original article.

Step 1: Create two lists of relevant words

We know from our list of objectives with for a name that will associate the brand with both the snowboard / ski lifestyle and personal care products. The Multiply Method combines two words, so combining a word from mountain sports culture and a word familiar to personal care products would be ideal. I generated a list of words for both.

I started with Google to come up with words for the words from the ski / snowboard lifestyle. There were great lists of words in articles people had made that explained the ski / snowboard vocabulary to regular folks. I also referred to some of the interviews videos I had watched to get a better sense of the culture back from when we were defining our strategy.

Generating a list of words for personal care products was also straightforward. I just went to an online store and looked at the common words in the listings for the products that we plan to produce: fragrances, shampoos, deodorants, etc.

For both lists, I pulled only words that I thought were well known and sounded pleasing. I left out the overly technical words that would not have any meaning to most people if we used them.

Words to common to ski / snowboarding: Alpine Apres-ski Carving Downhill Freestyle Mogul Nordic Slalom Mountain

Words common to personal care: Aroma Parfum Eau de … Extract Top Note Cleanse Fresh Invigorate Personal Care Crisp

Step 2: Set up a table

This step was easy. I opened a blank spreadsheet in Google Sheets and put the list of words from mountain sports in the first row, and the words from personal care products in the first column.

Here is the blank spreadsheet:

Lifestyle Brand Naming Table

Step 3: Write the full word combinations

To perform this step, you write out the full words one way (A + B) and the other way (B + A). For example, in the first cell, I was combining the words “Alpine” and “Aroma,” so I wrote out “Alpine Aroma” and “Aroma Alpine.”

The word combinations were good starting points to see how the words would combine. Just seeing “Alpine Aroma” suggested “Alproma.” But I deleted the word combinations that were nonsensical.

Step 4: Combine the words together

To perform this step, write out all the combinations of the words that you can see. Our brains are meant to form connections and see commonalities between two things; have you been thinking of two words and said the combination? I have.

You don’t need to be particularly artsy, creative, or right brained to do this step. It is just a process. I don’t want anyone, and I mean anyone, to get scared off this step because they do not consider themselves “creative.”

This step is fun but is also challenging. It took me approximately fifteen working sessions to get through the list; I added a link to the Google Sheets doc in my browser and would return to it when I had a spare ten minutes in my schedule. It is mentally exhausting work, so you have to be generous and forgiving of yourself as you work through it. For every combination you write out, your subconscious has probably run through twenty others. If you take it slow, then it will stay fun. If you pound your way through it, then you will get exhausted and frustrated.

Here is the filled-out table:

Lifestyle Brand Name Brainstorm

Here is the full list of words:

Alpine Aroma, Alproma, Aroma Alp, Aroma-Ski, Apres-Aroma, Aproma-Ski, Carving Aroma, Carvroma, Downhill Aroma, Hillroma, Freestyle Aroma, Freestyle-roma, Mogul Aroma, Mogulroma, Aroma Mogul, Nordic Aroma, Noroma, Nordaroma, Aroma Nordic, Aroma Nordique, Slaroma, Slaloma, Aroma Slalom, Mountail Aroma, Mont Aroma, Aromont, Aromount, Alpine Parfum, Parfum Alpine, Alparfum, Apres-parfum, Parfum-ski, Aparfum, Carving Parfum, Downhill Parfum, Parfum Hill, Parhill, Freestyle Parfum, Parfum Freestyle, Freestylefum, Mogul Parfum, Mogfum, Parfum de Mogul, Nordic Parfum, Parfum Nordique, Parfum Nord, Parfum de Nord, Slalom Parfum, Parfum de Slalom, Parfum-mont, Mont-parfum, Mountain Parfum, Monfum, Eau de Alpine, Alpeau, Eau De Apres Ski, Apres-eau, Apreseau, Eau de Carving, Eau Downhill, Eau de Hill, Eau de Freestyle, Freestyle Eau, Eau de Mogul, Moguleau, Nordeau, Eau de Nord, Eaunord, Slalomeau, Eau de Slalom, Slaleau, Eau Slalom, Monteau, Mountaineau, Eau de Mountain, Eau de Mont, Alpine Extract, Alpstract, Alpstraction, Apres-extract, Carving Extract, Extract Carving, Carvstract, Extracting, Downhill Extract, Downhill Essense, Extract Downhill, Hill Extract, Freestyle Extract, Freestyle Tract, Mogul Extract, Extra Mogul, Nordic Extract, Nordtract, Extranord, Slalom Extract, Slalom-ex, Slalom Tract, Mountain Extract, Mont Extract, Mountainex, Mountain Tract, Alpine Top Note, Alpine Note, Alpnote, Top Alpine, Apres Top Note, Apres-note, Apresno, Carving Note, Carvnote, Downhill Top Note, Downhill Note, Hill Note, Hilltop Note, Top Note Freestyle, Freestyle Top Note, Mogul Top Note, Top Mogul, Mogulnote, Nordic Note, Top Nord, Top Note Slalom, Slalom Note, Slalnote, Top Note Mountain, Mountain Top Note, Mountaintop Note, Alpine Cleanse, Alpeanse, Alp Clean, Apres-Cleanse, Carving Cleanse, Cleansing Carve, Clean Carve, Downhill Cleanse, Hill Cleanse, Down Cleanse, Freestyle Cleanse, Mogul Cleanse, Cleanse Mogul, Nordic Cleanse, Cleanse Nordique, Nordicleanse, Nordiclean, Slalom Cleanse, Mountain Cleans, Mont Cleanse, Monteanse, Alpine Fresh, Alpfresh, Freshpine, Alpesh, Apres Fresh, Fresh Apres, Apfresh, Apresh, Carving Fresh, Fresh Carve, Cresh, Downhill Fresh, Fresh Downhill, Freestyle Fresh, Fresh Freestyle, Mogul Fresh, Fresh Mogul, Nordic Fresh, Nordfresh, Fresh Nordic, Fresh Slalom, Slalom Fresh, Fresh Mountain, Mountain Fresh, Mont Fresh, Alpine Invigoration, Alpinvigoration, Alpinvig, Alpinvigor, Apres-Invigorate, Invigapres, Invigorating Carving, Carvigorate, Carvig, Downhill Invigoration, Freestyle invigorate, Freestyle Invig, Invigorate Mogul, Mogul Invigorate, Invigmogul, Nordic Invigorate, Invignord, Slalomvigorate, Slalom Invig, Invigorating Slalom, Invigoration Mountain, Mont Invig, Montinvig, Mountainvioration, Alpine Care, Alpcare, Personal Alpine, Apres-care, Carving Care, Care-ving, Downhill Care, Personal Hill, Hill Care, Freestyle Care, Freestyle Personal Care, Mogul Care, Personal Mogul, Nordicare, Carenor, Personal Nordic, Personal North, North Care, Slalom Care, Personal Slalom, Personal Mountain, Mountain Care, Mont Personal, Mont Care. Crisp Alpine, Alpine Chrisp, Alpcrisp, Crisp Carving, Crisp Carve, Downhill Crisp, Crisp Downhill, Freestyle Crisp, Crisp Mogul, Nordicrisp, Crisp North, Slalom Crisp, Crisp Slalom, Crisp Mountain, Mountain Chrisp, Mont Crisp, and Chrisp Montfin.

That is an insane amount of choices. I will hang my hat up as a brand marketer if I cannot find a great brand name that works on that list.

Step 5: List the names with potential

The steps above were all about generating quantity, not quality. Now we hone down and concentrate on the brand names that have some potential.

In this step, we highlight the ones that we could see being the name of the brand and eliminate all the rest. I am looking for ones that are short, easy to pronounce, and catchy. I am eliminating ones that do not signal both mountain sports and personal care.

I am asking for each: Can I see this name on a bottle or an ad? Can I see this name as a brand?

Here is our short list:

Alpine Aroma Nordic Aroma Nordaroma Aroma Nordique Mountain Aroma Aromont Alparfum Parhill Parfum Nordique Eau de Alpine Apreseau Nordeau Eau de Nord Monteau Downhill Essense Slalom-ex Mountain Extract Mountainex Alpnote Top Alpine Nordic Note Alpine Cleanse Alp Clean Clean Carve Nordic Cleanse Nordiclean Alpine Fresh Alpfresh Apresh Nordic Fresh Nordfresh Fresh Nordic Alpinvig Invignord Alpcare Personal Alpine Nordicare Personal North North Care Alpine Crisp Nordicrisp Crisp North

Step 6: Eliminate the unusable names

Names are going to be unusable for a variety of reasons, but the big one is that another organization is currently using them. Technically, you can use a name that another organization is using if you are in another industry (I am not a lawyer, and this isn’t legal advice.) But practically, it is best to have a net new name that no one is using. This is simply because you want your brand to be the only one to come up when someone goes searching for it.

We started the process with 42 names, so I was not worried that we would not widdle down to a good one. The first step in the process we used was search Google to see if another product or organization are using the name. After that, we eliminated by the domain name, Instagram handle, and Twitter handle; the website called NameCheckr made this step easy.

After that, I showed the shortened list to friends in the snowboard and ski lifestyle as well as colleagues in marketing. We eliminated the ones that didn’t sound right or were too many characters. Finally, I made the final choice.

Lifestyle Brand Name Elimination

And the winner is:


I am very excited to have a short, sweet brand name that says what we need it to say and to have a 7-letter .com domain name!

But unfortunately, Nordeau comes with a catch. The Twitter name is in use, but someone hasn’t used the service for nearly a decade. Maybe if we ask Twitter after we have the trademark, they would give it to us. It is a risk. Also, while the Instagram handle, @Nordeau, isn’t in use, I can’t seem to register it. Again, I am not going to worry about it for now, but I will contact them once I have a registered trademark. Where there is a will, there is a way.

A Tale of Love and Loss, and a Triumphant Return

I tell anyone that I teach the Multiply Method to: “do not fall in love with any name until you go through the elimination step. You could get your hopes up for a name that will not work out.”

But I did not follow my advice this time. When I was brainstorming, I was so excited when I came up with Nordeau. It was hard to continue generating other names. So I checked the .com domain; it was taken. I looked to see what was there, and someone was parking it. I thought that I might be able to purchase it, but they wanted thousands of dollars. After that, it was easy to return to the brainstorming process.

That was over six months ago. Thanks to a member of the BMB Premier List, I returned to the Lifestyle Brand Series. In that time, the parker let the domain name expire!!!

I was so excited that I ran out of the room and told my wife. “Hun, I registered a brandable 7-letter .com domain name! Someone let it expire! Dreams do come true!!!”

She didn’t care…

…but was happy to see me excited.

Conclusion. The Multiply Method is a Long but Fruitful Process

Everything in life worth treasuring is the result of hard work. Naming a company is no different. You can come up with some crummy name in the shower, or you can use the Multiply Method to generate hundreds of names to choose amongst.

The quality of the name will be a direct function of the number of options you generate. This is called a funnel; put a lot of options in the top and a single great idea will come out the bottom. The funnel way of thinking works for all design and creative endeavors.

Now It’s Time To Take Action to Build Your Brand

You need to generate a lot of names to get a great one, and now there is a process in which you can come up with those names.

Godspeed! It is not easy, but I genuinely hope you find a brand name that you are as excited about as I am about Nordeau.

Colin Finkle

4 Responses to “Generating a Company Name That Fits The Ski Lifestyle”

Kristine Avatar

Hi Colin! Just wanna say a big thank you for sharing your process in such great details! My Facebook page has been named Travelling Calligrapher for 2.5 years now. As much as I like the name it’s definitely too long for logo and for people to remember (and for me to introduce it as well). Still struggling whether I should use my full name or a brand name, but your article would be so helpful if I choose to go for a brand name. Thank you and hope your brand is going strong! 🙂

Colin Finkle Avatar

Awwww… thanks Kristine! You made my day.

Sophia Pritchard Avatar

Excellent article and especially thanks for sharing the “Multiply Method”. Its really helpful.

My pleasure Sophia! I hope you get results from it. Please share if you do.

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Business Management & Marketing

What is a lifestyle brand how to create it, examples.

We have passed the age of attracting customers through outbound marketing and promotional ads. In fact, they don’t like the traditional advertisement format. They want to experience and connect with the brand that engages with them on the emotional level, rather than the target customers for sales. Today, we’ll discuss what is a lifestyle brand; how to create it, and examples.

When it comes to establishing inspiring brands with loyal databases, some companies have got a competitive edge over others. They have to figure out how to win the trust and respect of customers and offer them the lifestyle they’re looking for.

Such lifestyles brands have to know what their customers are looking for, tailor their brands accordingly; offer them the experience they want along with ideas, things, and people that they admire and inspire. The leading lifestyles brands are aware of the fact that success in today’s world doesn’t mean that you have to create an ideal product. In fact, they have to persuade their customers that their brands support and endorse them in becoming the athlete that they look up to.

What is a Lifestyle Brand? 

Lifestyle brand is aware of the fact that life is boring for many people. We like our jobs, and careers, admire our gifts and love our families. Often, we plan to bring particular types of changes in our lives like becoming more socially conscious, athletic, and adventurous.

The lifestyles brands of apparel, products and specific foods assist customers to connect with the ideal version of themselves. People believe that particular brands represent a certain type of vision and values; they think that attaching themselves to those brands would help them to become the person they aspire to be.

For instance, luxury lifestyles brands like Marks and Spencer have successfully persuaded their customers that they build a better quality of life by purchasing the company’s products and services. It’s because the company offers them an indulgent and luxurious experience.

When you become the lifestyles brands, you have to know the type of customers you want to connect with; then adjust the brands marketing strategies, voice, and image in order to develop a connection with your target customers. For instances,

  • Marks and Spencer have created the identity of wealth and luxury
  • Harley Davidson and Jeep have established the image and identity of adventure
  • Puma and Nike attract the athletic identity

How to Create a Lifestyle Brand 

The lifestyles brands are selling the underlying needs embedded in your identity. Some of the things that you should do before building your website and designing your logo are as follows;

Know the Lifestyle You Plan to Sell

While developing lifestyles brands, the first thing you should know is the type of reputation you want to create in the minds of your target customers. You should know the type of challenges they’re facing, the things they plan to achieve, and the things they like and enjoy. Any of the consultant firms would help you to answer these questions, or you can conduct a survey to find things about your customers.

Develop a Compelling Story

You can’t simply tell your target customers that you’re offering them the lifestyles that they have always dreamed of. If you want to successfully send your message, then you should develop a narrative that connects with your customers and matches their better version of themselves. You should design a story and embed it with everything that you do.

Become Social

Lifestyles brands are social by nature. When you accept and adopt a particular type of lifestyles, then you tell the world about your identity with artifacts. However, social media platforms allow lifestyles brands to develop a connection with their followers. It helps you to develop an experience with your target customer market while gathering data from them.

Develop Great Content

Building great brands identity is heavily reliant on your capability to create great content. You should avoid selling your product or yourself to your customers. Instead, you should show off your identity and image and your expertise in your field. For instance, an article is the best way to educate your target customers while amplifying your ranking. Whereas, videos and podcasts would help you to connect with them in the visual mode.

Strengthen Your Community

Once you know the type of lifestyles you’re selling, you should develop a community around your ideas and values. Your focus should be on expanding your community through influencer marketing, word of mouth, and social media marketing to show off the lifestyles that you plan to deliver.

It is important to mention here that a majority of purchasing decisions are emotional and they’re not logical.

Examples of Lifestyle Brand 

Red Bull is a very good example of lifestyles brands. It is operating its business in the energy drink category and the company has earned a clear sale of doing whatever it wants to do. However, the brand wanted to own the term “extreme” and its strategy is to develop a culture and lifestyles of extreme sports.

Patagonia celebrates man’s connection with nature. The focus of the company is to have a neutral impact on the environment and promote admiration of nature and enjoyment of simple lifestyles.

Conclusion: What is a Lifestyle Brand? How to Create It, Examples 

After an in-depth study of what is a lifestyle brand; how to create it, and examples; we have realized lifestyles branding has become very significant in today’s world. If you’re building one, then you should keep in mind the above-mentioned tips.

Ahsan Ali Shaw

Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.

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Home » How to build a lifestyle brand? The 5 secrets to building the perfect lifestyle brand.

How to build a lifestyle brand? The 5 secrets to building the perfect lifestyle brand.


Last updated on 07/13/2022

How do you make your brand truly profitable and have a marketing plan like Apple, Nike, Coca-Cola, and others?

Create a lifestyle brand to market an experience by evoking emotional responses.

What is a lifestyle brand?

A lifestyle brand is one that aims to encapsulate a group’s or culture’s values, goals, interests, attitudes, or ideas.

It will leverage storytelling and emotions in its marketing, as well as its voice, image, and brand identity, to establish stronger emotional ties with customers.

Why a lifestyle brand?

On a customer lifetime value, emotional connection with customers is more than twice as valuable as highly satisfied customers.

Customers that are emotionally connected with a lifestyle brand buy more often, visit more often, exhibit less price sensitivity, pay more attention to your communications, follow you, and recommend your brand, according to HBR .

Creating lifestyle brand strategy

Creating a lifestyle brand entails identifying who or what your client aspires to be in the future and providing a solution to assist them in achieving that objective.

Persuade buyers that buying from a brand will provide them with a higher standard of living.

What type of person do you want your consumer to be, and then provide them with the tools they need to join that community?

  • What kind of lifestyle do you want to sell?

Determine what you want your clients to associate you with as the first stage in developing a lifestyle brand. Consider what your customers enjoy doing, what brands they already enjoy, and whether they aspire to people in your field.

Only when you’ve figured out what kind of lifestyle your clients want can you start making products and content that fit that lifestyle.

  • Integrate lifestyle into your brand story

Begin by addressing a problem you know your customer wants to solve, and then identify ways to demonstrate how your organization, product, and ideas can assist them overcome their challenges in a genuine and convincing manner.

  • Be personal

When people embrace a lifestyle, they usually do so to show the world around them what kind of individual they are. The best way to connect with your followers from a lifestyle perspective is to engage on the platform they most often visit daily.

  • Using content to create experiences

To create a lifestyle brand, you need good content. Ideally, you should focus on content that doesn’t sell your audience a product right away. Blogging can help you establish authority and ensure that you rank higher in organic search engine results. Videos and podcasts will help you connect with your customers through seeing and hearing.

  • Build a strong community

Now that the brand identity is set and established, you need to find your fans, ambassadors, and target audience. You can accelerate the creation of your community with influencer marketing and word of mouth.

Successful Lifestyle brand marketing examples

Nike – just do it (add picture).

Nike’s slogan “Just Do It” perfectly illustrates the above. They are not just selling sportswear but rather a sports lifestyle with the idea that no matter where you come from or what you do, you can become an athlete. People who have that desire, goal, or dream can do so.

This also allows Nike to target a wide audience because the current trend of wellness goes beyond traditional sports. Nike targets everyone who wants to change their habits on health and fitness in general.

Apple – Clean, simple, innovative

One of the other very big lifestyle brands known by almost everyone is Apple. When you visit the apple website or an apple store, you are immediately immersed in a unique experience. Since its creation, Apple has been associated with a life on the cutting edge of technology. Previously driven by Steve Jobs and now by Tim Cook, Apple has always sold a way of life, more than just electronic products. This has had a major impact on the world.

Bonus: 10 emotional motivators 

The psychology of the user, with 10 emotional motivators that drive consumer behavior according to HBR .

  • Stand out from the crowd

Brand can project a unique social identity, be seen as special 

Example: Vans

  • Have confidence in the future

Brand can have a positive mental picture of what’s to come 

Example: Apple

  • Enjoy a sense of well-being

Brands can feel that life measures up to expectations and balance. 

  • Feel a sense of freedom

Act independently, without obligations or restrictions

  • Feel a sense of thrill

Experience visceral, overwhelming pleasure and excitement, exciting and fun events

Ex: Disneyland

  • Feel a sense of belonging

Feel part of a group, have an affiliation with people they relate to or aspire to be like

Ex: Harley Davidson

  • Protect the environment 

Sustain the belief that the environment is sacred, take action to improve it

  • Be the person they want to be

Fulfill a desire for ongoing self-improvement, live up to ideal self-image

  • Feel secure

Pursue goals and dreams without worry

  • Succeed in life

Find worth that goes beyond financial or socioeconomic measures

Emotionally connected customers are more than twice as valuable as highly satisfied customers.

The two most important key drivers of emotional connection are to stand out from the crowd and bring order and structure to their lives.



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Lifestyle Business Plans Samples For Students

18 samples of this type

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    "Rolex promotes itself as a predominantly high-end luxury brand that is the ultimate aspiration of the consumer…a fashionable alternative to using a cell phone to tell time and a status symbol," he says. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35."

  20. Generating a Company Name For a Lifestyle Brand

    Step 1: Create two lists of relevant words. We know from our list of objectives with for a name that will associate the brand with both the snowboard / ski lifestyle and personal care products. The Multiply Method combines two words, so combining a word from mountain sports culture and a word familiar to personal care products would be ideal.

  21. What is a Lifestyle Brand? How to Create It, Examples

    Red Bull. Red Bull is a very good example of lifestyles brands. It is operating its business in the energy drink category and the company has earned a clear sale of doing whatever it wants to do. However, the brand wanted to own the term "extreme" and its strategy is to develop a culture and lifestyles of extreme sports.

  22. How to build a lifestyle brand? The 5 secrets to building the perfect

    Published 02/26/2022 by VAL ECOM MEDIA 0 Last updated on 07/13/2022 How do you make your brand truly profitable and have a marketing plan like Apple, Nike, Coca-Cola, and others? Create a lifestyle brand to market an experience by evoking emotional responses. What is a lifestyle brand?

  23. PDF This Business Plan for a Brand Management and Consulting company allows

    COMPANY NAME is a multi-part lifestyle brand with a vision to bring together multiple talents and to celebrate the uniqueness of all cultures. The Company was established in the State of California in the year 2006 and since inception, The COMPANY NAME Campaign and branding has built a solid presence amongst the Los Angeles Metro music scene.

  24. Lifestyle Business Plan Examples That Really Inspire

    In this free collection of Lifestyle Business Plan examples, you are granted a fascinating opportunity to discover meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices.