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Bed & Breakfast

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How to Start a Bed & Breakfast

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 21, 2021 Updated on December 8, 2023

How to Start a Bed & Breakfast

Investment range

$75,000 - $300,000

Revenue potential

$150,000 - $230,000 p.a.

Time to build

Profit potential

$110,000 - $160,000 p.a.

Industry trend

Despite the rise of home rental apps like Airbnb, traditional bed and breakfasts, or B & Bs, remain a popular choice for romantic getaways and weekend vacations. If you like hosting guests and live in an appealing area, starting a bed and breakfast could be a great way to make a living or add another income stream, while giving people memories they’ll never forget!

Starting a bed and breakfast will have challenges, so it’s wise to understand what’s involved before you jump in. Fortunately, you’ve come to the right place: this step-by-step guide is full of insights that will help you develop and launch your own B & B and put you on the road to entrepreneurial success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bed and breakfast has pros and cons that you should consider before deciding if the business is right for you.

  • Express Yourself – Design your B & B however you like
  • Good Money – Profit margins tend to be high
  • Fun! — Everyday is a holiday for your guests
  • Startup Costs – The property and renovations could be costly
  • Crowded Home – Very little alone time if you live in your B & B

Bed & breakfast industry trends

A major trend today is the rise of the multi-billion-dollar home-stay lodgings market, led by Airbnb and VRBO. Learn more about this booming industry in this article on starting an Airbnb . It’s probably a good idea to list your B & B on those sites, as well as on your own website, to boost awareness, customer reviews, and occupancy rates.

Industry size and growth

The bed & breakfast and hostel accommodations industry in the US is well on the way to a rebound after the pandemic dip of 2020.

  • Industry size and past growth – The market is valued at $1.7 billion, according to German research firm Statista.(( https://www.statista.com/statistics/1174136/bed-and-breakfast-and-hostel-market-size-us/ )) It experienced modest growth prior to the pandemic, says market analyst IBISWorld.(( https://www.ibisworld.com/united-states/market-research-reports/bed-breakfast-hostel-accommodations-industry/ )) 
  • Growth forecast – The market is expected to grow nearly 2% in 2022.(( https://www.ibisworld.com/industry-statistics/market-size/bed-breakfast-hostel-accommodations-united-states/ )) 
  • Number of businesses – There are around 8,000 B & B establishments and hostels in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bed-breakfast-hostel-accommodations-united-states/ ))
  • Number of people employed – More than 20,000 people are employed in the B & B and hostel accommodations industry.(( https://www.ibisworld.com/industry-statistics/employment/bed-breakfast-hostel-accommodations-united-states/ )) 

bed and breakfast industry size and growth

Trends and challenges

Domestic tourism is expected to improve with the lifting of pandemic restrictions. Consumers these days want B & Bs that offer a unique experience, such as:

  • Live entertainment, top-notch dining, or close proximity to local attractions
  • Safety precautions, including online check-in and disinfectant cleaning
  • Workspaces for remote workers

The industry faces some challenges like:

  • Presence of new COVID-19 variants
  • Competition from Airbnb and VRBO

bed and breakfast industry Trends and Challenges

Consumer spending

  • Average consumer spend – The average American household planned to spend more than $2,000 for a summer vacation in 2021, according to the Vacation Confidence Index 2021 of Allianz Travel.(( https://www.allianztravelinsurance.com/travel/vacation-confidence-index/2021-summer-vacation-spending-all-time-high.htm ))
  • Potential customer base – Around 2.3 billion Americans went on an overnight domestic trip in 2019, according to the US Travel Association.(( https://www.ustravel.org/system/files/media_root/document/Research_Fact-Sheet_US-Travel-and-Tourism-Overview.pdf ))
  • Average prices – The average B & B room costs $170 per night.

bed and breakfast industry consumer spending

What kind of people work in the bed & breakfast industry?

  • Gender – Three in four innkeepers in the US are female. The rest are male.(( https://www.zippia.com/innkeeper-jobs/demographics/ ))
  • Average level of education – Half of innkeepers hold a bachelor’s degree. They usually study business, hospitality management, or psychology.(( https://www.zippia.com/innkeeper-jobs/education/ ))  
  • Average age – Most innkeepers are between 35 and 46 years old.(( https://www.zippia.com/innkeeper-jobs/demographics/#age-statistics ))

bed and breakfast industry demographics

How much does it cost to start a bed and breakfast business?

Starting a B & B costs anywhere from $75,000 to $300,000 or more. The largest expenses are a down payment on the house, renovations, furniture, and décor. A home in a good location with enough space and bedrooms is going to be pricey. It may not need renovations and could even come fully furnished, but you should expect a down payment of at least $50,000.

How much can you earn from a bed and breakfast business?

The average B & B room costs $170 per night, and you should be able to achieve a profit margin of about 70%.

So if you have five rooms and average 50% occupancy your first year, you’d bring in over $150,000 in annual revenue. This would mean almost $110,000 in profit, assuming that 70% margin. As your brand gains recognition, you could increase occupancy to 75%. With expected annual revenue of over $230,000, you’d make over $160,000.

Bed and Breakfast business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a bed and breakfast. Your biggest challenges will be:

  • A down payment on a large home in a good location will be $$$
  • You’ll likely need to uproot your life and move to a new area

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Step 2: hone your idea.

Now that you know what’s involved in starting a bed and breakfast, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research bed and breakfasts in the area to examine their services, price points, and customer reviews. You’ll want to come up with a concept that will be in demand, but you also should look for a good location with few B & B options.

b&b business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a B & B for romantic getaways, or a B & B for older couples.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Creating a charming and welcoming bed & breakfast

In addition to a room and breakfast, you could offer:

  • Three homemade, locally sourced meals every day
  • Entertainment , such as live local music acts
  • Transport to local attractions

How much should you charge for a bed and breakfast?

Prices for bed and breakfasts range from $85 to $250 per night, with an average of $170. Your main expenses will be your mortgage, taxes, food and cleaning supplies. Your labor costs will be minimal if you do the work yourself or have family members help you.

Once you know your costs, use the Step By Step profit margin calculator to determine your price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is probably going to be more established people with higher incomes. You’re most likely to find these people on Facebook or LinkedIn.

Where? Choose your Bed & Breakfast location

Selecting the right location is vital for the success of your bed & breakfast. Look for a charming and desirable area that attracts tourists or business travelers, such as a popular vacation destination, scenic countryside, or a bustling city center.

Consider proximity to attractions, amenities, and transportation hubs to ensure convenience for your guests. Additionally, assess the competition in the area and aim to offer a unique experience or cater to a specific niche market.

By strategically choosing a location, you can create a welcoming and memorable bed & breakfast that appeals to travelers and sets you apart from the competition.

You can find a house or building to rent in your area on sites such as Craigslist and Crexi .

bed and breakfast business idea rating

Step 3: Brainstorm a Bed & Breakfast Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “bed and breakfast” or “B & B”, boosts SEO
  • Choose a name that allows for expansion: “Tranquil Retreat B&B” over “Beachside B&B”
  • Avoid location-based names that might hinder future expansion

Discover over 250 unique Bed & Breakfast name ideas here . If you want your business name to include specific keywords, you can also use our Bed & Breakfast name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bed & Breakfast Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview of the bed & breakfast business, highlighting its mission, goals, and key success factors.
  • Business Overview: An in-depth description of the bed & breakfast, including its location, size, and unique features that set it apart.
  • Product and Services: Detailed information on the accommodations and services offered, such as room types, amenities, and any additional offerings like guided tours or special packages.
  • Market Analysis: A comprehensive evaluation of the target market, identifying the demand for bed & breakfast services in the chosen location and potential customer demographics.
  • Competitive Analysis: Examination of other local accommodations and their strengths and weaknesses, outlining strategies to differentiate and compete effectively.
  • Sales and Marketing: A plan for promoting the bed & breakfast, including online and offline strategies, pricing, and any partnerships or promotions to attract guests.
  • Management Team: Introduction to key individuals responsible for running the bed & breakfast, highlighting their relevant experience and roles.
  • Operations Plan: Details on day-to-day operations, staffing requirements, suppliers, and any technology or systems used to manage reservations and guest services.
  • Financial Plan: Projections for the bed & breakfast’s financial performance, including startup costs, revenue forecasts, and profit margins.
  • Appendix: Supporting documents such as legal agreements, permits, resumes of key personnel, and any additional information that strengthens the business plan.

what to include in a business plan

If you’ve never created a business plan yourself before, it can be an intimidating task. Consider hiring an experienced business plan writer to create a professional business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bed and breakfasts.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bed and breakfast will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

b&b business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

b&b business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Crowdfunding : Websites like Kickstarter and GoFundMe offer an increasingly popular low-risk option, in which donors fund an entrepreneur’s vision.
  • Personal : Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

Bank and SBA loans are probably the best option for funding a bed and breakfast business.

types of business funding

Step 8: Apply for Bed & Breakfast Business Licenses and Permits

Starting a bed and breakfast business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as, health license and permit from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You need to make sure that the house that you choose is zoned for short-term rentals as a B & B. If not, you’ll need to apply for a variance with the local government. You may also need state-level licenses and local county or city-based licenses and permits. 

The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bed and breakfast business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property : Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation : Provides compensation to employees injured on the job.
  • Property : Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto : Protection for your company-owned vehicle.
  • Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You can use industry-specific software, such as Little Hotelier , Cloudbeds , or ResNexus , to manage your scheduling, bookings, and payments.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero .
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Effective marketing for your Bed & Breakfast is key to attracting guests and creating a memorable brand. With a focus on the unique, personal touch that B&Bs offer, your marketing efforts should aim to showcase the comfort, charm, and special experiences that guests will enjoy during their stay.

Digital Presence and Online Marketing

  • Engaging Social Media: Utilize platforms like Instagram and Facebook to share the cozy and inviting ambiance of your B&B. Post photos of your rooms, special amenities, and homemade breakfasts.
  • Local SEO: Make sure your B&B is listed on local directories and travel sites, and use SEO strategies to appear in searches for accommodations in your area.
  • User-Friendly Booking System: Implement an easy online booking system on your website with clear calls to action, such as “Book Your Stay”.

Content Marketing and Engagement

  • Blogging about Local Attractions: Share blog posts highlighting local attractions, events, and activities to position your B&B as a gateway to the area’s experiences.
  • Guest Stories and Reviews: Encourage guests to share their stories and post their reviews online to create social proof and authenticity.

Experiential and In-Person Engagements

  • Host Events: Organize local events, such as wine tastings or book clubs, to draw in the community and introduce them to the B&B.
  • Open House Tours: Offer periodic open house tours to let potential guests experience the charm of your B&B firsthand.

Collaborations and Community

  • Partnerships with Local Businesses: Collaborate with local tour operators, restaurants, and shops to offer packages or special deals for your guests.
  • Community Involvement: Participate in community events and sponsor local activities to increase visibility and goodwill.

Customer Relationship and Loyalty Programs

  • Guest Loyalty Discounts: Implement a loyalty program that offers returning guests special rates or a free night’s stay after multiple visits.
  • Referral Programs: Create a referral program that provides incentives for guests who bring new customers to your B&B.

Promotions and Advertising

  • Targeted Online Ads: Use online advertising platforms to target individuals looking for accommodations in your area.
  • Influencer Stays: Invite travel bloggers or influencers to stay at your B&B and share their experiences with their audience.

Kickstart Marketing

  • Distinctive Signage: Ensure your B&B has distinctive and attractive signage that captures the attention of passersby.
  • Professional Photography: Invest in professional photography to showcase the best features of your B&B in all marketing materials.
  • Email Marketing Campaigns: Develop email marketing campaigns to keep in touch with past guests and inform them of special offers and events.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bed and breakfast meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bed and breakfast business could be:

  • Our home is your home away-from-home
  • Bed, breakfast, and live music!
  • Lively B & B in the arts district

Optimize calls to action. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases.

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a travel agency, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the tour industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you don’t live at your B & B, you will need workers to fill various roles. Potential positions for a bed and breakfast business would include:

  • Desk Clerk – Check-ins and check-outs, customer service
  • Housekeepers – Cleaning rooms, bathrooms, and kitchen
  • Cook – Prepare breakfasts and other meals
  • Marketing Lead – SEO strategy, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Bed & Breakfast – Start Making Money!

Many travelers love the coziness and warmth of a B & B over a stale hotel. It’s a billion-dollar industry that you can tap into and make a healthy profit. Running a bed and breakfast also offers a unique lifestyle in which you constantly serve as host to a steady stream of interesting people.

You’ve educated yourself with the right information, and now you’re ready to start your entrepreneurial journey into B & B life.

  • Bed and Breakfast Business FAQs

Profit margins for a bed and breakfast are high if you live in it and run it yourself. The average price for a B & B room is $170 per night, so if you have 5 rooms to rent, you can make a sizable income.

You can start one anywhere, but it’s best to be in an area that has some appeal as a tourist destination, such as a lively city like Nashville or a beautiful natural area like the Smoky Mountains. People want a trip that’s an experience, not just a place to stay.

A Bed & Breakfast (B&B) is a type of lodging establishment where guests stay in a private room within the host’s home or on the same property as the host’s home, and are typically served a breakfast in the morning. B&Bs are typically smaller in scale than hotels and offer a more personalized experience, with hosts often providing recommendations for local attractions and activities.

The number of rooms in most bed and breakfast establishments can vary significantly. Some may have as few as three rooms, while others can have more than 20. The size of a bed and breakfast is typically determined by factors such as the property’s size, local regulations, and the owner’s preferences.

To increase bed and breakfast revenue, focus on strategies such as optimizing occupancy rates through effective marketing and promotions, offering additional services or experiences to guests, improving amenities to attract more guests and justify higher room rates, and targeting specific niche markets to attract clientele with specific needs or preferences.

B&B is typically a small lodging establishment operated by the owner or a host who lives on-site. It offers personalized service, includes breakfast in the room rate, and often provides a more intimate and home-like experience. On the other hand, Airbnb is an online platform that allows individuals or property owners to rent out their entire homes, apartments, or rooms to guests.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Bed & Breakfast Business Name
  • Create a Bed & Breakfast Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Bed & Breakfast Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Bed & Breakfast - Start Making Money!

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

You’ve come to the right place to create your Bed and Breakfast business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bed and Breakfast companies.

Below is a template to help you create each section of your Bed and Breakfast business plan.

Executive Summary

Business overview.

Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy. Every room is decorated with pictures, adornments, and knick-knacks that transport guests to a simpler, more rustic time. The bed and breakfast will offer daily housekeeping, high-speed wifi, cable, and complimentary breakfast every morning.

Walton House is run and owned by Mary Walton. She inherited the house from her grandparents and decided to renovate it and run it as a bed and breakfast. Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Walton House will offer all of the standard bed and breakfast services, including daily room cleaning, cable TV, a free wireless network, and various other amenities. Additionally, the bed and breakfast will include complimentary breakfast every morning as well as free snacks all day long in the common areas.

Customer Focus

Walton House will primarily serve leisure travelers who seek comfort, basic amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers who are coming to Omaha for a short stay.

Management Team

Walton House is run and owned by Mary Walton. Before Mary took ownership of the house, it belonged to her grandparents and was transferred down through generations. Due to its rustic charm, Mary realized the house offered a great atmosphere that guests loved. Therefore, she decided to renovate the home and turn it into a bed and breakfast.

Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Success Factors

Walton House will be able to achieve success by offering the following competitive advantages:

  • Location: Walton House’s location on the outskirts of Omaha adds to the rustic, rural feel that guests will enjoy. However, the city is still close enough to easily access the airport, tourist attractions, downtown, shopping, and restaurants.
  • Business Amenities: Wi-fi throughout the bed and breakfast will make working remotely simple for business visitors.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having visited the community for a number of years, Mary Walton knows many of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build the brand and awareness of the bed and breakfast.

Financial Highlights

Walton House is seeking $300,000 in debt financing to launch the bed and breakfast. The funding will primarily be used to pay for renovations. Funding will also be dedicated toward three months of overhead costs, including payroll and utilities. The breakout of the funding is below:

  • Renovations: $150,000
  • Three months of overhead expenses (payroll, utilities): $50,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Walton House.

b&b business plan

Company Overview

Who is walton house, walton house history.

Mary Walton incorporated Walton House as an S-Corporation on November, 202X. The bed and breakfast development operations are currently being run out of Mary Walton’s home office. Once the renovations are finished, all operations will run from Walton House.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Found contractors to help renovate the home
  • Taking bids from construction crews and electrical engineering firms
  • Determined equipment leasing and financing requirements
  • Began recruiting key employees with customer service or bed and breakfast experience

Walton House Services

Industry analysis.

The bed and breakfast industry has grown substantially over the past decade and is expected to continue that growth over the next several years.

This growth is due to several factors. First of all, when cities are flooded with tourists for special events, hotels often can’t keep up with demand. When hotels are out of rooms, travelers have to look elsewhere, with many heading to bed and breakfasts. Bed and breakfasts are a great option when hotels cannot accommodate an influx of tourists.

Secondly, hotels, Airbnbs, and other accommodations are becoming increasingly expensive, which prices out most travelers. Most travelers expect extra services if they are forced to pay higher prices, but this is a rare occurrence in hotels. Bed and breakfasts are moderately priced and offer more services and atmosphere than most hotels can provide.

Finally, many travelers don’t want to sit in a bland hotel room throughout their stay. They want an accommodation with more atmosphere, personality, and charm. Very few hotels offer this. However, this is exactly what makes bed and breakfasts unique. Every bed and breakfast location offers a unique charm and atmosphere that makes it a more enjoyable and personable experience for guests.

All of these factors have helped the bed and breakfast industry boom. With hotel and Airbnb prices continuing to rise and travelers wanting a more enjoyable and unique experience, bed and breakfasts will only continue to increase in demand.

Customer Analysis

Demographic profile of target market.

Walton House will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers from other locations that are coming to Omaha for a short stay.

In general, the market for the bed and breakfast segment tends to be relatively affluent and well-educated. The single largest segment which uses bed and breakfasts are guests on vacations/pleasure trips. These tend to be short weekend breaks to relieve work-related stress. Special events, such as weddings, are important revenue drivers. Therefore, we expect many of our customers to be travelers who are on vacation or coming to Omaha for a special event.

Customer Segmentation

We will primarily target the following three market segments:

  • Locals looking for a simple getaway
  • Leisure travelers
  • Business travelers

Competitive Analysis

Direct and indirect competitors.

Walton House will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Omaha Concourse Bed and Breakfast

The Omaha Concourse Bed and Breakfast is Omaha’s leading bed and breakfast and has been in business for 20 years. The bed and breakfast offers a wide array of services and amenities that you typically find at a bed and breakfast.

The Omaha Concourse also offers luxury amenities, many of which are not necessary for travelers, and charges a high price for those amenities ($200-300 per night). Additionally, this bed and breakfast does not offer wireless internet in sleeping rooms.

The Edgewater Bed and Breakfast

The Edgewater Bed and Breakfast has been in business for 15 years. The Edgewater Bed and Breakfast offers a variety of services and amenities, all typical of the bed and breakfast and hospitality industry. However, Edgewater is highly priced due to its waterfront location. Furthermore, Edgewater’s rooms are aging and in desperate need of renovation.

Doubletree Bed and Breakfast Omaha

Doubletree Bed and Breakfast Omaha has been in business for the past ten years and is part of the Hilton family of bed and breakfasts. This allows it to use centralized booking with Hilton and the Hilton loyalty points system. However, the Doubletree is not located in a convenient location, nor does it have nearly as many amenities and services as Walton House. Travelers will get more atmosphere and bang for their buck when they book with us.

Competitive Advantage

Walton House enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Walton House brand will focus on the company’s unique value proposition:

  • Offering rooms suited for families and business travelers and services
  • Providing a historic and rustic charm
  • Offering an enchanting location on the outskirts of Omaha
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Walton House is as follows:

Social Media

The Walton House will have Instagram, Twitter, and Facebook business profiles where Mary will post frequently about the bed and breakfast. The posts will have pictures of the house and provide information on upcoming special events nearby. The posts will be appealing with professional photographs and will engage customers with discount opportunities and special promotions.

Website & SEO Marketing

Mary will utilize the website and SEO to attract new customers. The website will be easy to navigate and provide all the information and pictures needed to show the house’s charm. The SEO strategy will also be managed to ensure that anyone searching “bed and breakfast near me” or “bed and breakfast Omaha” will see Walton House listed at the top of the Bing or Google search engine.

Advertising

Walton House will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews. These travel websites may offer slight discounts or promotions to further incentivize travelers to book with Walton House.

Pre-Opening Events

Before opening the bed and breakfast, Walton House will organize pre-opening events designed for prospective national customers, local customers, and press contacts. These events will create buzz and awareness for Walton House in the area.

Walton House’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system. However, pricing will always place the Walton House in the mid-range, below luxury offerings, and above bed and breakfasts and motels in the area. Customers will feel they receive great value when patronizing our bed and breakfast.

Operations Plan

Operation Functions:

The following will be the operations plan for Walton House.

  • Mary will be the Owner of Walton House. She will be in charge of much of the operations and management aspects of the business.
  • Mary is assisted by her cousin, Christine Walton. Christine has a background as a marketing manager, so she will be in charge of all the marketing efforts.
  • Mary will also hire a small crew to help with cooking and cleaning the rooms every day.

Milestones:

Walton House expects to achieve the following milestones in the following six months:

11/202X          Hire contractors and start renovations

12/202X          Finish renovations

1/202X            Kickoff promotional campaign

2/202X            Hire and train initial staff

3/202X            Open Walton House

4/202X            Reach break-even

Financial Plan

Key revenue & costs.

The key revenue of Walton House will come from charging nightly rates for each guest that stays with us.

The major costs for the company will be the salaries of the staff and the cost of maintaining the bed and breakfast. In its initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of guests per month: 20
  • Annual overhead costs: $20,000
  • Average nightly rate: $100

Financial Projections

Income statement, balance sheet, cash flow statement, bed and breakfast business plan faqs, what is a bed and breakfast business plan.

A bed and breakfast business plan is a plan to start and/or grow your bed and breakfast business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bed and Breakfast business plan using our Bed and Breakfast Business Plan Template here .

What are the Main Types of Bed and Breakfast Businesses?

There are a number of different kinds of bed and breakfast businesses , some examples include: Home Stay, B&B, Country Inn, or Cottage.

How Do You Get Funding for Your Bed and Breakfast Business Plan?

Bed and Breakfast businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for opening a bed and breakfast business plan or a plan to grow an existing bed and breakfast.

What are the Steps To Start a Bed and Breakfast Business?

Starting a bed and breakfast business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bed and Breakfast Business Plan - The first step in starting a business is to create a detailed b&b business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bed and breakfast business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bed and breakfast business is in compliance with local laws.

3. Register Your Bed and Breakfast Business - Once you have chosen a legal structure, the next step is to register your bed and breakfast business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bed and breakfast business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bed and Breakfast Equipment & Supplies - In order to start your bed and breakfast business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bed and breakfast business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bed and breakfast business:

  • How to Start a Bed and Breakfast Business

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Bed And Breakfast Business Plan

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If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

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b&b business plan

How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

  • Customer Focus
  • Management Team
  • Keys to Success
  • Financial Overview
  • Who is The Manola Inn?
  • Manola Inn’s History
  • Manola Inn’s Services
  • Bed and Breakfast Design
  • Industry Statistics & Trends
  • Geo-graphics
  • Demographics
  • Vacationers
  • Honeymooners
  • Service Business Analysis
  • Profile of Target Market
  • The U.S. Leisure Travel Market
  • The U.S. Business Travel Market
  • International Tourists
  • The Madison Concourse Bed and Breakfast
  • The Edgewater Bed and Breakfast
  • Doubletree Bed and Breakfast Madison
  • Competitive Pricing
  • Competitive Advantage
  • The Manola Inn Brand
  • Phone Prospecting
  • Public Relations
  • Advertising
  • Ongoing Customer Communications
  • Pre-Opening Events
  • Pricing Strategy
  • Administrative Functions
  • Bed and Breakfast Services
  • Hiring Plan
  • Revenue and Cost Drivers
  • Capital Requirements and Use of Funds
  • Key Assumptions & Forecasts
  • Income Statement (5 Year projections)
  • Balance Sheet (5 Year projections)
  • Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

  • Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
  • Business Overview : This section provides an overview of every aspect of your business.
  • Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

  • Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
  • Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

  • Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
  • Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

  • Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
  • Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
  • Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Download Bed and Breakfast Business Plan Template + PDF

Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and different experience than staying at a chain hotel. 

Like all other businesses, you need to have a business plan when it comes to starting your own bed and breakfast. This shouldn’t be written just for formality. This document will serve as a roadmap giving you a clear direction where your business is heading. It is also a helpful plan when you’re looking for investors for your bed and breakfast. Though there are successful businesses that got started without writing a business plan, it’s better to err on the safe side and improve your chances of profitability by going through this process. 

So how do you make a bed and breakfast business plan? This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like. You can navigate to each section of the business plan below:

Executive summary

Company description, mission statement, market analysis, management structure, product line and services, sales and marketing, financial plan.

  • Download templates

Page Contents

Introduction 

Company concept, operational plan, download the templates.

bed breakfast

Bed and breakfasts offer a unique lodging experience for guests.

All business plans start with an executive summary. This is a brief description of what your bed and breakfast is all about so that when one reads it, they’ll be able to get a gist of the whole business. Different sections such as an introduction, a company description, the services you offer, and your target customers are all placed here. 

Do note that every section doesn’t have to be lengthy. Just a paragraph per section should suffice provided that it gives one enough information to know what your B & B is. 

It is best to start your B & B business plan with a simple introduction. Include the place where your business is located and the amenities you provide. You may also include other important details that set your B & B apart from others. Will it be a themed bed and breakfast? How many rooms will it include? Remember to keep this section brief. You’ll be providing the details in the later part of your business plan.

Here’s a sample of a brief introduction:

Happy Mornings is a 6-bedroom bed and breakfast located at Saint Augustine, Florida overlooking Matanzas Bay. The house is a modern-style home with simple basic amenities including Wi-Fi and cable. We provide comfortable and clean beds along with a variety of delicious breakfast choices. Happy Mornings is also located near tourist spots in St. Augustine that is convenient for travelers.

Keep it short and easy to understand but as you can see, you’ve already given away what your business is all about without providing too much for now.

good morning

Good morning!

Now that you’ve gone past the introductions, you can put in more details regarding the bed and breakfast’s background. For instance, you can include who runs Happy Mornings and the job description they hold. Most bed and breakfast businesses are run by couples who live on the premises while some are run by a single owner. Don’t forget to state the roles of the owners briefly for the reader to discern what the operations look like.

Bed and breakfast businesses are expected to cater to two things which are simply comfortable rooms and breakfast. But through the years, B & Bs have also provided other services to their guests which include basic tour packages and massage packages. Your B & B doesn’t necessarily have to provide this in-house. You can just partner up with a travel agency and a spa to offer special rates for the guests who booked a stay with you.

If your bed and breakfast has a large garden out back, you can also provide the space up for rentals such as for wedding receptions and birthdays.

Mention all the services you plan to provide but keep this section brief as well. You’ll have the chance to explain all this in detail in the Product Line and Services section provided for it in the business plan.

Customer Focus

Did you know that not all bed and breakfast establishments are for everyone? B & Bs mostly cater to honeymooners, couples, and solo travelers. A detailed demographic can be provided at the Market Analysis portion of your business plan but briefly stating your target market in a bullet form list should give the reader an idea of how intimate and cozy you’d like your bed and breakfast to be.

For instance, we stated that Happy Mornings is located in Florida. Though this state is known for its theme parks, the bed and breakfast is specifically located in St. Augustine which is well-known for its historical sites and old town sceneries ideal for couples rather than big families with kids of young ages.

mission-statement

What’s your B&B mission statement?

Mission statements work as a vision for your business. Think of it as the core foundation of your bed and breakfast. This helps steer you in the right direction when it comes to making work decisions for your inn.

Let your mission statement answer the following questions:

  • What does your bed and breakfast aim to provide?
  • Will your business cater to more than just the usual breakfast meals?
  • What does your bed and breakfast have that will stand out among the rest?

By having a mission statement on the ready, not only will you as the owner be able to know what your business is aiming for but will also allow your future investors and even your staffs know the standards you are upholding.

You may now get a little deeper in describing what your bed and breakfast is all about in this section of your business plan. If there were details you wanted to write down in your Executive Summary but couldn’t expound further, now is the chance.

Let us take Happy Mornings, for example. We have mentioned earlier that Happy Mornings is overlooking Matanzas Bay so this inn would have a beautiful view of a pier with boats docked along the front. Here you can describe why your bed and breakfast is different than the others because of the view, the fresh breeze, and the easy access to boat rentals. Have fun with this section as much as possible by bringing everything your bed and breakfast has to offer.

Here are additional points you can cover in this section:

  • What kind of breakfast will you be serving?
  • Will you be offering a social night hour for your guests every weekend?
  • Do all rooms have en suite bathrooms? Does your inn have showers or bathtubs?
  • What are the rates of your rooms?

bed and breakfast vermont

A cute bed and breakfast in Vermont.

The Market Analysis section of a business plan may get into the technicalities of your bed and breakfast but this is for a good purpose. Here, you’ll be able to tackle your target market, analyze the bed and breakfast industry in your area, and check out the competition. This will all help you plan out better for your business, see the weak spots early on, and what other things you can do to improve.

Target Market

We mentioned your customer focus briefly back in our Executive Summary. This time, you can write it down here in detail.

According to this article , there are four types of guests that book their stays with B & Bs:

  • Leisure Travelers – These may be couples on their honeymoon or people from out of state who wish to take a short break.
  • Business Travelers – These are people who are in the area for a meeting or to attend a conference.
  • Solo Travelers – Backpackers commonly search for bed and breakfast inns because of how convenient and affordable it is.
  • Group Travelers – These include families that are on vacation or visiting to attend a reunion.

Remember to take into consideration the concept of your bed and breakfast. If you’re into giving a more intimate feel for your inn, then it’s best to mainly focus on leisure travelers, business travelers, and solo travelers.

Industry Analysis

Before putting up your business, you must study the trend for bed and breakfasts and hostel accommodations in your area. Is there a growth in the industry over recent years? If so, where is this growth coming from? This could also help with your target market so you’ll know the age group you should be focusing on when you’re marketing your business.

Competitive Analysis

Let’s be real here. Bed and breakfasts have been around for so long that the competition has been tough. Aside from hotels, Airbnb is one of your main competitors. Not only are they the next affordable thing to the usual bed and breakfasts but their reach is quite large due to their brand name.

But that doesn’t mean the classic bed and breakfasts are going downhill. If studied, managed, and marketed well, your business will also be a success. For instance, Airbnbs focus on renting out their spaces wherein the hosts don’t even meet the guests, while bed and breakfasts allow hosts to interact with the guests and can even arrange for social night hours so guests can mingle with one another.

couples in comfort

Offering a unique experience is part of the appeal of B&B’s.

Writing down a clear and detailed Management Structure helps in running your bed and breakfast smoothly. This section will include who is running the business and the employees you plan to have. Include the stakeholders as well and everyone else who has roles in running your bed and breakfast even though the tasks that are required of them is not done daily.

This section is important because it defines the duties each person will be performing. This eliminates misunderstandings and hard feelings in the future. This will also serve as a job description guide when you’re hiring for employees.

You can divide this section into two subcategories:

  • Management Team – Owners and their roles such as who is in charge of hiring and training the staff, who is doing the purchasing for supplies, who is in charge of  marketing, legal duties, bookkeeping, and other administrative roles.
  • Hiring Plan – The employees you plan to hire such as housekeeping, chef, and maintenance.

We mentioned earlier that a bed and breakfast is expected to cater to accommodations and breakfast meals. In this section, indicate specifically the rooms you are offering up. How many square meters is the space? How many rooms will have single beds, double beds, or queen-sized beds? Are the bathrooms shared? How much is the room per night on regular, off, and peak seasons? Present this in a tabular form so it’s easier to read and go through the data.

You also need to include the type of breakfast you’re serving. Will it be buffet style or will you provide a set menu? What are the options, continental or American breakfast? Will you be serving snacks in the afternoons and cocktails at night? Be as specific as possible because chances are your guests are going to want to know all of these before choosing your B & B. You’ll also need these details for marketing.

Remember to also indicate in detail what you’re offering up other than accommodations and food. Can you recall the tour package and massage package we mentioned? You can include that and many others you have planned for your business.

victorian homes

Timeless Victorian homes are ideal for converting into a B&B.

How can you get your bed and breakfast out there for everyone to see? When it comes to bed and breakfasts, getting your business a website first usually helps. This is where guests can come to check out all the details they need to know. Be sure to include directions on how to get to your location, photos of every room along with its amenities, the services you offer, a booking and reservation page, and contact details for when the guests would like to ask for more information.

It’s also best if you apply your bed and breakfast for a listing on online lodging reservation sites like Airbnb. These sites are where travelers usually go to first since it’s easier to compare prices and locations. But take note that this means you’ll also be competing with several other bed and breakfast places. This is why your concept, location, and room rates are of utmost importance.

You’ll also have to keep up with the times and start marketing your business on all social media platforms but also remember that even ads on newspapers and radio stations still get much coverage so include them in your marketing plans as well.

This is the part of the business plan that’s going to include a lot of numbers that are going to hit you in the gut. But don’t worry because this section is what you need in order to push through with your business. Knowing your financial plan will make things easier for you during the beginning stage of putting up your bed and breakfast and will also be helpful for you to compute costs and expenses in the long run.

Funding Request

In this section, discuss how you’re going to acquire the funds to start your business. There is a lot of work to be done when it comes to running a bed and breakfast. For instance, will you be renovating your old home or will you be buying an old house and fix it up? Having fewer rooms will get you to spend less in renovating them but there’s also following the local laws that require you to update some fixtures.

An article from Entrepreneur states that the estimated renovation costs for a guest room in a large property can reach $35,000 to $50,000 while rooms in smaller properties range from $20,000 to $40,000. So where are you going to get all that capital? 

Loaning from the bank is one option. So be sure to list down everything you could be spending on. That includes fixing the lights, renovating floorboards, and the roof for any leaks. Include the new mattresses and bed frames you’re going to purchase and the silverware and plates for your dining area. Remember, the bank will want to see your financial plan before they approve you for a loan.

Other options for funding may come from retirement savings and investments from your partners. 

Financial Forecast

It is extremely helpful to have a financial forecast for your business. Analyze your break-even point for your bed and breakfast to know your monthly target so you’re aware if your business is getting enough profit or is suffering from any loss.

lodging

Take the time to build an operation plan to provide a consistent customer experience.

This part of the business plan is simply to put down the timeline of how your bed and breakfast is going to come about. Here’s an example:

This doesn’t have to be very complex. This timeline of your operational plan will keep you moving to reach your goals which are to eventually reach break-even.

This is the place to put all your documentation such as legal documents, permits, payroll plans, logo designs and photos of your bed and breakfast.

  • Bed and breakfasts require the use of social and managerial skills so keep in mind that if you’re the owner and if you plan on getting hands on with this kind of business, then you must be a people person since you’ll be managing your staff and dealing with your guests a lot whether that may be their concerns or just checking up on their comfort.
  • Getting a lot of details down matter. Don’t skip out on any of the possible expenses. It’s better to overestimate your expenses than be too far under and have to come up with cash unexpectedly. 

Remember that business plans are a way to help you forecast how your bed and breakfast is going to look like. It’s going to tell you whether or not you can push through with the business and how much you’ll be able to profit from it.

  • Bed and breakfast plan template in Google Docs
  • Bed & Breakfast Business Plan Template in PDF

Some people feel a little disheartened when they find out that after doing a business plan, they’ll see some failing results. But what they don’t realize is that the business plan already saved them from investing in something that wasn’t going to work in the first place or give them a chance to spot some variables that they need to work on.

So are you ready to write your business plan? Download our bed and breakfast business plan template and this sample PDF to get started.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

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Bed and Breakfast Business Plans

Did you know each of these plans was created in LivePlan? Learn More

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Vineyard Bed & Breakfast Business Plan

The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast located in the Lorane Valley, outside of Eugene, OR.

If you’ve always dreamed of opening a bed and breakfast and now are ready to make that dream reality, you’ll want to give your new business the best possible chance for success. Begin by looking at some sample business plans for bed and breakfasts, and then get started writing a business plan for your business.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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b&b business plan

How to Start a Bed and Breakfast

A bed and breakfast business offers travelers an alternative to hotels and motels, by combining sleeping quarters with a full breakfast. Most bed and breakfasts also promise more unique, intimate settings than other lodging options.

You may also be interested in additional home business ideas .

Learn how to start your own Bed and Breakfast and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Bed and Breakfast Image

Start a bed and breakfast by following these 10 steps:

  • Plan your Bed and Breakfast
  • Form your Bed and Breakfast into a Legal Entity
  • Register your Bed and Breakfast for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Bed and Breakfast
  • Get the Necessary Permits & Licenses for your Bed and Breakfast
  • Get Bed and Breakfast Insurance
  • Define your Bed and Breakfast Brand
  • Create your Bed and Breakfast Website
  • Set up your Business Phone System

We have put together this simple guide to starting your bed and breakfast. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bed and breakfast?

Business name generator, what are the costs involved in opening a bed and breakfast.

The startup costs for a bed and breakfast are significant. The largest expense, by far, is the price of purchasing a property.

Bedandbreakfastforsale.com maintains a list of established bed and breakfasts for sale. The inventory obviously changes, but there regularly are places for sale for anywhere between $200,000 and $5 million. Some of the factors that affect price include the condition of the building, the size of the property, the location of the property, and how established the business is. Most business owners need to take out a mortgage to pay for a property.

Alternatively, business owners can purchase any large house and turn it into a B&B. Old mansions and farmhouses are especially promising properties, as they usually have character and plenty of rooms. The price for a property can range anywhere from thousands for a run-down structure, to millions for a beautiful building in a great location.

Business owners who purchase a property that’s not already a bed and breakfast will have to furnish and decorate it. Other startup costs (which are small compared to the other expenses) include licenses, insurance, and breakfast-making supplies.

What are the ongoing expenses for a bed and breakfast?

The biggest ongoing expenses for a bed and breakfast business include mortgage payments, taxes, insurance, and property repairs. Other expenses include utility costs, cooking supplies, and any licensing fees.

Who is the target market?

An ideal customer is someone who travels a lot, usually for pleasure, and has discretionary income. Vacationers are more likely to spring for the intimate setting of a bed and breakfast than business travelers are. People need a decent amount of discretionary income in order to afford the rates of a bed and breakfast, which are often higher than a comparable hotel or motel.

How does a bed and breakfast make money?

A bed and breakfast makes money by charging guests for their lodging, which includes breakfast. Guests may be charged by the night, week or month.

The going rates for a room at a bed and breakfast vary quite a bit, with most charging between $75 and $400 per night. Location, amenities, and season all affect these rates. Business owners should research the going rates at different times of the year in the area where they’re considering starting a B&B, to see how much they might be able to charge.

How much profit can a bed and breakfast make?

A bed and breakfast business’ profitability depends on the number of rooms it has, how much it charges per night, and its occupancy rate. Total profit potential varies greatly.

As an example, assume a bed and breakfast has five rooms that have an average rate of $125 per night. If all rooms were booked every night of the year, the bed and breakfast would have an annual revenue of $228,125.

Few bed and breakfasts are booked every night of the year, though. About Travel reports that the average B&B has an occupancy rate just a little higher than 50%. At a 50% occupancy rate, the bed and breakfast in this example could expect a year’s revenue to be closer to $114,063.

From this figure, all operating expenses must be subtracted. This includes all building costs and utility costs, which can be substantial.

How can you make your business more profitable?

A bed and breakfast can increase its profitability by offering special packages for guests, and by opening its meals up to the community. Some guests will be willing to pay a bit extra for anniversary, honeymoon, or holiday packages. Additionally, letting people who aren’t guests dine at your B&B provides an additional revenue stream and, potentially, lets a bed and breakfast use its kitchen and dining facilities to offer lunch and dinner.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bed and breakfast is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bed and breakfast. Learn more about licensing requirements in your state by visiting the Small Business Administration’s reference to state licenses and permits .

Food establishments are randomly inspected by the local health department on a regular basis. These inspections will check for compliance with local health laws, typically related to prevention of food contamination.

  • Tips for faring well on a health inspections can be found here

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

To operate a bed and breakfast business, it is be necessary to obtain a Certificate of Occupancy (CO) . A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a bed and breakfast business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location for your business :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bed and Breakfast needs and how much it will cost you by reading our guide Business Insurance for Bed and Breakfast.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bed and breakfast

A bed and breakfast’s main customer base is travelers, so marketing efforts should be focused on where vacationers look for lodging information. At a minimum, a business should have a website and social media pages. Getting listed on bed and breakfast websites, and offering bookings on sites that feature hotel deals, can help attract guests.

Encouraging guests who stay to leave reviews on sites like Yelp and TripAdvisor will show prospective guests that a bed and breakfast offers comfortable lodging and excellent service.

How to keep customers coming back

A bed and breakfast business can make itself stand apart by offering a truly unique lodging experience. This may be accomplished by choosing a property that has excellent views or a prime location. You can also convert a less naturally enticing space into a genuine attraction by decorating with antiques from a particular time and place, or by specializing in a particular type of cooking (e.g. Parisian breakfasts or organic meals).

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

Anyone who enjoys hosting others may be well-suited for owning a bed and breakfast business, because guests come to B&Bs for a level of hospitality that hotels and motels don’t provide. Business owners should like talking with people, cooking meals, and making guests feel comfortable.

Business owners should have a flexible schedule, so they can meet guests during the day, and take care of any issues that arise at night. Additionally, they should plan on working anytime the bed and breakfast is open, which for a typical B&B is every day. They don’t usually close down for holidays because these are busy travel times, but some bed and breakfast owners take several weeks, sometimes even a month or more, off during the slow season.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bed and breakfast?

Much of the work involved in running a bed and breakfast business revolves around looking after guests. Daily duties include welcoming incoming guests, cooking breakfast in the morning, checking guests out, and cleaning rooms after guests leave. While someone should always be on call and available, midday and late-night hours usually require little work.

What are some skills and experiences that will help you build a successful bed and breakfast?

A successful bed and breakfast business owner should know how to decorate rooms so they’re welcoming, and also be able to cook a good breakfast. Business owners who don’t have an eye for interior decorating should ask a friend or family member for help. (Saying thank you to a friend with a free night’s lodging costs much less than hiring an interior decorator.)

Business owners who don’t have an eye for interior decorating should ask a friend or family member for help. Saying thank you to a friend with a free night’s lodging costs much less than hiring an interior decorator.

Owners can get breakfast recipe ideas online, from sites like Pinterest and food blogs. Owners who don’t know how to cook at all can learn by consulting well-known cookbooks, such as The Joy of Cooking . For more hands-on help, owners can enroll in local cooking classes or hire a local chef as a consultant for a day.

It’s also helpful if owners know how to perform routine building maintenance and make basic repairs. Being able to take care of minor building issues will save a business from hiring a professional to fix everything.

What is the growth potential for a bed and breakfast?

A bed and breakfast business usually has one location. Thus, a bed and breakfast’s growth potential is typically limited by the number of rooms in the building. Most have at least four or five rooms for guests, and some have a dozen or more.

A few successful bed and breakfasts expand by purchasing a second, nearby property for guests to stay in. This is relatively uncommon, though. It’s also difficult to plan for, because you have no control over when nearby buildings come up for sale.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

Many bed and breakfast businesses are run by one person or a couple. Some bed and breakfasts hire an employee or two. Even large ones, however, keep a fairly small staff.

Read our bed and breakfast hiring guide to learn about the different roles a bed and breakfast typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

  • TRUiC's Bed and Breakfast Hiring Guide

Industry Opportunities

  • American Bed and Breakfast Association
  • Bed and Breakfast Businesses for Sale
  • Find more  Business Ideas  perfect for Small Towns!

Real World Examples

  • Profile on Bed and Breakfast owner
  • Small Bed and Breakfast

Further Reading

  • Things to consider before starting a Bed and Breakfast
  • Advice from Bed and Breakfast owners

Have a Question? Leave a Comment!

ProfitableVenture

Bed and Breakfast Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Bread & Breakfast

Are you about starting a bed and breakfast business ? If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE .

If you have got the interest to invest in the hospitality industry but you lack the start – up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business. Bed and Breakfast business is perhaps one of the easiest means of owning a business portfolio in the hospitality industry.

One of the good news is that it is a business that sure guarantees good returns on your investment. One thing is certain, it is easier to find several bed and breakfast businesses scattered in a neighborhood, which is why most bed and breakfast owners ensures that they put facilities in places that will not only guarantee the safety and relaxation for their guests, but also create an ambience that will give them room to socialize.

In recent times, you can easily find facilities such as wireless internet access, free parking, spa services or nightly wine and cheese hours in the average bed and breakfasts. This line of business is indeed a profitable business because you can operate the business with your family members, thereby cutting operational cost to the barest minimum.

So also, the fact that you are making use of your apartment means that you won’t be spending huge amount acquiring or renting a property to be used for the business except you just want to expand the business beyond the house you are currently living.

A Sample Bed and Breakfast Business Plan Template

1. industry overview.

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a bed and breakfast business, you are talking about a business that provides lodging for guest / travelers, tourist, visitors, and what have you, on a short-term basis with a fee.

When people lodge in a bed and breakfast accommodation setting, they have the options of subscribing to other services they offers; services like internet facility, drinks, laundry, fitness center, swimming pool, conference room and business room et al.

Simply put, a typical bed and breakfast is a small lodging accommodation that offers overnight accommodation and breakfast to guest that lodge there. Aside from breakfast, they usually does not offer other meals (whether dinner or launch). Normally, people that run bed and breakfasts make used of their private homes or their family homes. The average bed and breakfasts have 6 rooms, but generally, bed and breakfasts operate 4 to 11 rooms within a facility.

It is important to state that the bed and breakfast business is a niche segment of the Hospitality cum travel industry. As part of this industry, bed and breakfasts are categorized as a private residence that provides a room and a breakfast for travelers or guests.

Statistics has it that there are roughly seventeen thousand (17,000) registered beds and breakfast business in the United States and they can be found in all states, in major cities and remote rural areas in the U.S. There is no defined structure for Bed and Breakfasts, they are known to occupy everything ranging from modest cottages to luxurious mansions, and in restored structures from schools to wagons to churches.

The result from a survey and research conducted reveals that the average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000, 95 percent of respondents offer rooms with private baths, 93 – 94 percent of inns or bed and breakfasts are non-smoking, Responding inns employ 4.6 people, 42 percent of bed and breakfasts have meeting rooms

So also it was revealed that most bed and breakfasts are operated by a family and hence they have no employees; they are run in – house by family members. According to the US Census Bureau County Business Patterns, there were 3,042 bed and breakfast inns with paid employees – 721191. These bed and breakfasts employed 19,665 employees in 2001 in the united states. According to a survey conducted by the PAII there were some 20,000 licensed inns in the United States in 2004.

The report from a survey published in 2001 by CNNMoney online and conducted by B&B Getaways. The survey asked how guests find out about bed and breakfasts and reported the following results: 49% Internet, 18% Word of mouth, 6% Print advertising and travel guides.

The survey also found that one-third of bed and breakfasts charge more than $125 a night. Usually, bed and breakfasts were seen as the ideal place for the weekend-getaway; nevertheless, this only accounted in occupancy for three nights of the week. Business travelers accounts for 52 percent of the lodging industry.

Recently, bed and breakfasts are now shifting their attention to weekday travelers and they have gone ahead to start making provision for amenities such as in-room data ports, high-speed Internet connections, DVD, and many other trappings sought by business travelers.

So also, the numbers of bed and breakfasts adding meeting room space to their facilities is on the increase. The use of these facilities is often complimentary as bed and breakfasts are becoming preferred locations for retreats. A recent survey conducted by PAII found 42% of 800 respondents had meeting room space in 2002, compared to 28% in 2000.

The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company. The idea is that once a start – up bed and breakfast is well positioned and offers additional services, then they just need to do little to stay in business.

If you are contemplating starting your own beds and breakfasts business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own bed and breakfasts, then you are likely going to struggle to stay afloat.

2. Executive Summary

Joel & Jamel Homes – Bed and Breakfasts will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a family home that is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to our clients.

Joel & Jamel Homes – Bed and Breakfasts is a family owned and managed business that believes in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitability industry by establishing our own bed and breakfast business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our accommodation fully booked all through the year. We are going to be a customer-centric bed and breakfast business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Joel & Jamel Homes – Bed and Breakfasts will provide a conducive lodging for our customers to take a break from their busy days to a place where they can find comfort and luxury.

Joel & Jamel Homes – Bed and Breakfasts will be equipped with a mini business center, as well as a Fitness room and self-service laundry which will be made available for all our guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility; we will also provide mobile phones for loan to business travelers for their convenience so as to enable them stay in – touch with their family members, friends, and business partners.

No doubt our business class guest rooms will provide our customers with a warm and comfortable home away from home. We are set to give our esteemed guests an unforgettable experience whenever they patronize our bed and breakfast lodge.

Joel & Jamel Homes – Bed and Breakfasts is a family business that is owned and managed by Anthony Jefferson and his family. The business will be run by all members of the family – Clara Jefferson (Wife), Joel Jefferson (Son) and Jamel Jefferson (Son). Anthony Jefferson has well over 15 years of experience in hotel management and He has a Master’s Degree in Hotel Management.

3. Our Products and Services

Joel & Jamel Homes – Bed and Breakfasts is set to operate a standard Bed and Breakfast service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the hospitality industry means that we will provide our guests with fitness room, social room, and self-service laundry room and mini business center; for the purpose of business or leisure and more.

In all that we do, we will ensure that our guests leaves with an unforgettable experience that will make them want to come back as well as recommend our bed and breakfast lodge to their friends, family members and business partners. These are the services and amenities that will be made available to our guests;

  • Breakfast (Tea and Bread, Coffee, and Snacks et al)
  • Drinks (wines, beverages and non – alcoholic drinks)
  • Gym and Fitness
  • Self – service laundry room
  • Mini Business center

4. Our Mission and Vision Statement

  • Our vision is to establish a bed and breakfast lodging brand that will become the number one choice for both travelers in the whole of Cape May – New Jersey. Our vision reflects our values: integrity, service, safety, excellence and teamwork.
  • Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition can offer in any location where our bed and breakfast lodge will be situated and to ensure that our bed and breakfast lodge enjoys over 90 percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Although Joel & Jamel Homes – Bed and Breakfasts is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Joel & Jamel Homes – Bed and Breakfasts on this structure;

  • Chief Executive Officer (Mr. Anthony Jefferson)
  • Manager (Mrs. Clara Jefferson)
  • Human Resources and Administrative Manager (Joel Jefferson)
  • Accountants / Cashiers (Jamel Jefferson)
  • Facility / Maintenance Manager (Part – Time Employee)
  • Marketing Officer (Contract Worker)
  • Cleaners / Washer men (Full – Time Employee)
  • Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the business
  • Evaluates the success of the organization
  • Responsible for managing the daily activities of the business
  • Ensure that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Ensures that customers feel relaxed and at home
  • Handle customers enquiries
  • Assess customers’ needs and preferences and make recommendations
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.
  • Serve customers in a friendly and helpful manner.
  • Provides guidance to guests on resort activities, dining options and general resort and Regional information.
  • Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
  • Handles procurement

Human Resources and Administrative Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily business activities.

Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, market surveys and feasibility studies for the business
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Facility / Maintenance Manager

  • Responsible for planning and overseeing building work/renovation
  • Responsible for allocating and managing space within buildings
  • Responsible for managing building maintenance activities
  • Responsible for coordinating cleaning, catering and parking services
  • Responsible for organizing security and general administrative services
  • Ensures that facilities meet government regulations and environmental, health and security standards
  • Advises on energy efficiency and cost-effectiveness
  • Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Accountant / Cashier:

  • Collects payment for breakfast and drinks served and balance all receipts.
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the organization
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the CEO / microbrewery manager

Cleaners / Washer man:

  • Handles and move objects, such as glasses, dish and bottles, using hands and arms.
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Responsible for handling laundry
  • Handles any other duty as assigned by the restaurant manager,

Security Officer:

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the bed and breakfast manager

6. SWOT Analysis

Joel & Jamel Homes – Bed and Breakfasts is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Joel & Jamel Homes – Bed and Breakfasts Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our bed and breakfast lodge is perfect for such business, our management team has robust experience in the hospitality industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch

Our perceived weakness could be that we are a new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

One thing is certain, our bed and breakfast facility is well – located in busy travel route; there are loads of travelers passing through Cape May hence there are loads of business opportunities for us. Besides we are the only bed and Breakfast within a 45 meters radius where ours is located.

Some of the threats that we are likely going to face as a bed and breakfast business operating in the United States are unfavorable government policies – the government may decide to place embargo on private residence not to engage in bed and breakfast business so as to enable people who want to rent accommodation get accommodations at a cheaper rate, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods, bed and breakfast lodges and hoteliers know this and they have been able to make provision to properly handle the change in season. For example, during summers or during any major sporting events or business summit in a city, most bed and breakfast lodges, motels, inns and hotels in the city are always almost fully booked.

As a matter of fact, that is the period that most people in the hospitality industry make the money that will sustain the business for the rest of the year. Be that as it may, some bed and breakfast lodges, motels, inns and hotels are well positioned and they enjoy rich patronage all through the 12 calendar month of the year.

Another known trend in the industry is that it is common to see some of the leading bed and breakfasts brand in the United States in different cities in the U.S. This was achieved because some of the leading bed and breakfast decided to venture into selling their franchise and at the same time operating chains of bed and breakfasts.

You can hardly drive through a community located along a major road or a tourist destination without finding a handful of signpost indicating that there are bed and breakfasts facilities in the community. This goes to show that there are loads of players in the bed and breakfasts industry. The reason for this cannot be far – fetched; accommodation is a necessity for travelers or tourists.

In essence, it is profitable to build your brand and then venture into the sale of franchise if you know you don’t have the capacity to manage various branches of your hotel .

Over and above, bed and breakfast lodges and hoteliers generally are quite aware that they in the industry not for quick returns on their investments, but to steadily build a brand that can become a global brand while growing their profits year in year out.

8. Our Target Market

It will be safe to say that the target market for bed and breakfast lodge cuts across adults of all class, race, religion, and culture that can travel from one location to another and can afford to lodge overnight. It is important to state, that the owner of a bed and breakfast can decide to welcome those who they consider safe for them to accommodate in their house (in cases where personal accommodation is used).

This is so because the owners of beds and breakfasts live under same roof they use in accommodating their guests that they most likely have never met before. So safety is always a source of concern for owners of beds and breakfasts.

Here are some of the group of people that we considered target market for our bed and breakfast lodge;

  • Working class
  • International and Local Tourists
  • Top Executives
  • Celebrities
  • Young Couples (Especially for Honeymoon)
  • Travelling Agencies
  • Event Managers
  • Religious Organizations

Our competitive advantage

The competitive edge of Joel & Jamel Homes – Bed and Breakfasts is the excellent and customized service that we offer to our entire guest irrespective of their status.

We can boldly say that the location of our bed and breakfast lodge is going to give us an edge over our competitors in Cape May – New Jersey. We are the only bed and breakfast lodge within our location. As a matter of fact, from the location of our bed and breakfast lodge, you can connect any part of the city with little or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the hospitality industry in United States and Canada. They are considered core professionals in their own right.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Joel & Jamel Homes – Bed and Breakfasts is established with the aim of maximizing profits in the hospitality industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Joel & Jamel Homes – Bed and Breakfasts will generate income by offering the following services for individuals and for corporate organizations;

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bed and breakfast market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Joel & Jamel Homes – Bed and Breakfasts, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $200,000
  • Third Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts; loads of processes have gone digital.

Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

  • Open our bed and breakfast lodge in a grand style with a party for all.
  • Advertise our bed and breakfast lodge in travel and tours magazines, national dailies, Satellite TV stations and Radio station
  • Promote our business online via our official website and all available social media platform
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for guests
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Continuously Improving the efficiency of our bed and breakfast lodge and operating processes
  • Ensure that we put our market scale and knowledge to good use
  • Building strong partnerships within our industry and with our stakeholders across the United States
  • Make use of attractive hand bills to create awareness and also to give direction to our bed and breakfast lodge
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bed and breakfast lodge.

11. Publicity and Advertising Strategy

Joel & Jamel Homes – Bed and Breakfasts is in the hospitality business to make profit and we can only make profit if we steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as a bed and breakfast lodge in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Joel & Jamel Homes – Bed and Breakfasts;

  • Encourage our loyal customers to help us use Word of Mouth (referrals)
  • Promote our business online via our official website
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our bed and breakfast lodge;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a bed and breakfasts business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of bed and breakfast business you want to start i.e. the number of rooms et al, and of course the state of the economy as at when you intend start the business.

Here are the key areas where we intend spending our start – up capital;

  • The Fee for registering the business in the United States -$725.
  • The budget for legal fees, insurance, permits and license – $5,000
  • The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
  • The Cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $10,000.
  • The Cost for supply of breakfast ingredients for a month – $1,000.
  • The Cost of Launching a Website – $600
  • The cost opening party – $5,000 (optional)
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $70,000 to start a small scale but standard bed and breakfasts business in the United States of America. Please note that this amount is excluding the cost of renting a facility because we are going to be making use of free rooms in our apartment.

Generating Funding / Startup Capital for Joel & Jamel Homes – Bed and Breakfast

Joel & Jamel Homes – Bed and Breakfasts is a family business that will be owned by Mr. Anthony Jefferson and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to do all we can to continue to attract guest to our bed and breakfast lodge on a regular basis.

We know that if we continue to deliver excellent services, there will be steady flow of income for the organization. Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of trainings for our employees, put a succession plan in place, and we will not relent in marketing and promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Joel & Jamel Homes – Bed and Breakfasts will adopt the use of payment machine and accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Remodeling our facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress

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Airbnb Business Plan

How to Write Up an Airbnb Business Plan: Free PDF Template

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Having a well-crafted Airbnb business plan is the best way to set your business up for success from the get-go. It outlines your business goals, operations plan, and the timeline for accomplishing all of this.

After all, you don’t want to be flying blind when it comes to the vacation rental industry.

Try not to get too overwhelmed: it’s easier to write a business plan than you might think. In this article, we explain why having a business plan for Airbnb hosting is important, offer best practices for writing an effective one, and provide a free Airbnb business plan template to download.

Don’t see the form to download our Airbnb Business Plan? Click here .

First, what is an Airbnb business plan?

An Airbnb business plan is a living document that outlines the direction you want your business to go in and strategies for getting it there. It will include details such as your target market and customers, financial plan, and goals and milestones.

You’ll be referring to your business plan often as you work to open your Airbnb , so be sure to be as detailed as possible.

Airbnb business proposal vs. business plan

We sometimes see people get confused between Airbnb proposals and business plans.

To be clear, a business proposal is a document that explains how a company’s product or service can meet a specific customer’s needs. Its goal is to attract customers.

You might need an Airbnb business proposal if you were, say, trying to get investors for your Airbnb business. However, chances are that what you’re really looking for is a business plan.

Why do you need a business plan for Airbnb hosting?

A well-thought-out business plan for Airbnb is the roadmap you’ll use to steer your business into the future. Here are just a few reasons why you should consider writing a business plan for your short-term rental property.

Helps you meet your goals

It’s easy to get sidetracked while trying to grow your business.

Of course, entertaining new ideas is never a bad thing. But having your original vision in writing

will ensure you don’t deviate too far from what you truly want to achieve. It motivates you to move forward and gives you something to measure progress against, too.

Airbnb Business Plan Goals

Prompts you to make important decisions

You’re going to have to reflect on your operations strategy, competition, future guests, and more when you sit down to write your business plan.

You may find some of the difficult decisions you’ve been putting off coming up in this process. Now is the time to face them head-on.

Don’t sweat this too much. Remember that you can always come back to your business plan and adjust as you go. It’s an ever-evolving document!

Gives you the framework to communicate your business to others

We all like to think we can handle things on our own. However, the time will come when you’ll need help to run your business, be it from a business partner, investor, or assistant.

When that time comes, you need to be able to clearly and confidently communicate what you’re doing and where your business is headed. It wouldn’t make any sense to order an Uber and not tell the driver where to go, right?

Not to mention that an Airbnb business plan saves you the headache of having to explain every nuance of the business to the person you’re bringing on board. Forward the document and let it speak for itself.

How to write a business plan for Airbnb: best practices

Now you know why having a business plan for Airbnb hosting is so important. But how do you go about writing one?

Grab a cup of coffee and pull up a chair. Let’s go over some best practices.

Brainstorm a mission statement

Contrary to popular belief, mission statements are not reserved for major corporations. Before you even start writing the business plan itself, consider writing an Airbnb mission statement for your business.

Airbnb Business Plan Ideas

A mission statement is simply a concise explanation of the business.

Think about how you would explain what you’re doing to a friend at a cocktail party without losing their attention. What vision do you have for the business? Why is this important to you? What value do you provide to your customers?

Take some time to reflect, but keep in mind that mission statements are meant to be quick and to the point.

Airbnb mission statement examples

Here are some examples of Airbnb mission statements for inspiration:

  • “The Cozy Cottage provides budget-friendly accommodations to travelers seeking to enjoy the natural beauty of our neighboring national park.”
  • “The Little Apple is an eco-conscious studio that gives guests unparalleled access to downtown Manhattan at competitive rates.”
  • “The Malibu Oasis offers the ultimate in luxury with a beachfront property, high-end amenities, and services tailored to our guests’ specific needs.”

Recognize your audience

Who will be reading your business plan?

The language you would use with one audience may not be appropriate for another. You might even consider writing different versions of your business plan for different audiences.

For example, a version geared toward investors might use more formal terminology. A version created for a future business partner, on the other hand, might be more casual.

Tap into the power of self-reflection

Starting an Airbnb business is a huge undertaking! Making sure you are ready to take it on is just as important as having a sound business plan.

Take inventory of what skills you already bring to the table and what things you will have to learn along the way. Are there things you should outsource to lighten your load? Do you feel prepared to take the next step with your Airbnb business?

Acknowledge any uncertainties now before you get started. It’s a great way to be honest with yourself and boost your confidence!

Be realistic

Should you push yourself to think big? Absolutely!

Should you set unrealistic and unattainable business goals? Not so much.

It’s all about striking a balance between dreaming big and keeping your feet on the ground. Take into account anything that might go wrong so you aren’t blindsided later on.

What to include in your Airbnb business plan

When it comes to writing a business plan, Airbnb is just like any other business. That’s to say, there are certain things you absolutely must include!

Take a look at our list and stay tuned for our free downloadable business plan template for Airbnb.

Executive summary

An Airbnb executive summary consists of a short description of your Airbnb business. People should be able to read your executive summary and know, at a glance, what your business entails.

Airbnb Business Plan Template

To begin, ask yourself the famous five Ws to ensure you cover all the key information:

  • Who is my Airbnb for (groups of friends, families, couples, etc.)?
  • What is it (family holiday home, beachside condo, bachelor pad, etc.)?
  • When is it best to stay at my Airbnb (summer, winter, weekends, etc.)?
  • Where is my Airbnb located?
  • Why should guests book my property?

Once you have these answers, you can rewrite them into a suitable executive summary.

Operations plan

Your operations plan outlines how you are going to run your Airbnb on a day-to-day basis.

This is one of the most straightforward parts of your business plan. Chances are, you’ve already thought through most of the details.

Here are just a few helpful prompts in case you get stuck:

  • Am I going to hire any staff or run the business myself?
  • How will I manage inventory ?
  • Who is going to clean the rentals between guests?
  • Do I need to hire an accountant to manage my finances?
  • Who will deal with bookings and customer complaints ?

Business goals

You broadly detailed where your business is going with your executive summary. Now, you need to further solidify your vision in your goals section.

Are you satisfied with a couple of bookings a month? Or are you expecting a full reservation calendar by the end of the year? You’ll need to set goals to help pin this down.

It might sound elementary, but setting S.M.A.R.T. goals will help your business make progress. Is your business goal specific, measurable, attainable, relevant, and timely ?

Setting good goals is the basis for any successful Airbnb business plan.

Unique selling points

As with any business, you’ll need to detail the unique selling points (USPs) your Airbnb will bring to the existing market. That is, why are customers going to choose your Airbnb over the competition?

Airbnb Unique Selling Points

Thankfully, finding your USPs is much easier than you might think. Simply analyze your business and consider how your Airbnb provides a better guest experience than other properties in your area. Ask questions such as:

  • Is it better than others because of its location?
  • Is the price of your accommodation better?
  • Are the interiors of your property different or better than the rest?

After all, once you are confident in your strengths, your guests will be, too!

Target customers

Your guests are how you are ultimately going to make your money. So, it’s incredibly important to understand and target them properly.

This starts with creating buyer personas to outline the types of guests you want to attract. As profiles of your ideal customers, buyer personas should be as detailed as possible to help your business grow down the road.

When considering your ideal guests, ask yourself questions such as:

  • What’s their name?
  • What do they do for work?
  • How old are they?
  • Do they have a family?

Understanding and visualizing your ideal guests enables you to prepare for their specific needs and pain points.

For example, if you’re tailoring to young digital nomads , you’ll want to offer fast and reliable Wi-Fi, a designated work area, and suggestions for laptop-friendly cafes in the area. If your ideal guests are families with young children, on the other hand, you’ll want to make sure your property is child-safe .

Competitor analysis

It’s not all about your own business. No business plan is complete without some competitor research as well.

Take a look at the market to find your direct competitors (these are the properties that might win bookings over you). Then, analyze them to see how you can put your own Airbnb on top .

For example, ask:

  • How much are my competitors charging per night?
  • What standard of accommodation do they offer?
  • Do they offer airport transfers/pickup services?
  • Do they offer a wide range of amenities in the house?

Marketing plan

Explain which marketing strategies you will use to target your key markets and achieve bookings. Think about both offline and online marketing , as well as any campaigns or promotions you plan to run externally.

This is when the buyer personas you created earlier will come in handy. If you know the people you’re trying to target, you’ll know what type of marketing will be suitable for them.

Airbnb Marketing Plan

Here are some questions that can help you sketch out your marketing plan:

  • What methods of online marketing should I use?
  • What methods of offline marketing should I use?
  • Do I have a direct booking website ?
  • Do I have business cards ?

Financial plan

How are you going to finance your Airbnb ? You’ve probably given this lots of thought by this point (or even stayed up at night stressing about it).

But now it’s time to get serious. Will you self-finance your Airbnb or take out a loan ? Is financing unnecessary because you’re simply renting out a spare bedroom?

These questions form your financial plan . As we all know, money doesn’t grow on trees—so you need to know where yours will be coming from. To that end, estimate your expenditures and projected income for the first five years.

So, what kind of information makes up a financial plan?

  • Will I need to take out a loan?
  • What will the interest rates be?
  • Do I have savings I’m ready to invest into it?
  • What level of monthly loan payments can I manage?

Milestones and goals

When you start any project—whether it’s going back to school, losing weight, or starting a business—tracking your progress is essential.

So, outline your plans and goals for your business, plus what key milestones will help you achieve these targets. You can refer back to this section later on to ensure you’re on the right track.

Here are some good milestones to use for your Airbnb business:

  • How much do I want to make each month?
  • How many guests do I want in the first quarter?
  • What rate of growth do I want in my bookings year-over-year?
  • How many returning clients do I want each year?

Mistakes to avoid when writing an Airbnb business plan

Like we mentioned above, your business plan is a living document. So, you don’t need to worry about making it perfect on the first try. And you will have to update it over time.

That being said, you’d do well to avoid these common mistakes the first time around.

Don’t be too vague

Avoid making big, vague claims that you can’t quantifiably measure. Claims like this will only make it harder to see where you’ve succeeded and where you can improve.

After all, the point of a business plan is to give your business a sense of direction. Your future self will thank you for being specific about your goals and plans.

Airbnb Business Plan Mistakes

Also, don’t be too specific

We know—we just told you the exact opposite. But hear us out.

If you get too specific in your plan, you don’t leave yourself very much wiggle room. Yes, you want to have a clear direction of where your business is going. But you don’t want to close yourself off to other possibilities.

Be firm about the destination (your business goals) but flexible about the journey (how you will achieve those goals). There’s a sweet spot in there somewhere.

Airbnb business plan example

Sometimes the easiest way to get started is to see examples of others’ work. We’re also providing an Airbnb business plan template you can follow below. But in case it helps, here’s a sample business plan for Airbnb, based on the fictional business of “the Cozy Cottage”:

  • Executive summary: The Cozy Cottage is a cottage located in the small town of Green Meadows. The Cozy Cottage is perfect for couples and small families looking to enjoy the natural beauty of the greater Green Meadows area.
  • Operations plan: I will be able to manage guest communications and turnover myself, as I am semi-retired and live on the property adjacent to the Cozy Cottage. I’ve contracted a local accountant to handle my finances.
  • Business goals: We intend to have every weekend booked by the end of the year, and a full reservation calendar within six months of opening.
  • Unique selling points: The Cozy Cottage’s location (equidistant between the historic downtown and the nearby national park) is especially attractive to visitors. The property also provides a fully stocked kitchen, making it ideal for longer stays.
  • Target customers: The Cozy Cottage has one bedroom with a queen bed, as well as a sofa bed in the living room. The space’s size and offerings make it perfect for small families or couples.
  • Competitor analysis: Green Meadows has only recently become a popular tourist destination, meaning that competition is still scarce. Most existing Airbnbs in the area have higher price points and cater to larger groups. We plan to differentiate ourselves by catering to smaller groups and offering similar amenities at lower prices.
  • Marketing plan: Our initial marketing plan consists of tapping into Airbnb’s customer base, posting on Facebook and Instagram , and distributing print materials in local businesses .
  • Financial plan: The property on which the Cozy Cottage sits is already paid off, as it was part of a family estate. The initial investment for furnishing , decorating, and stocking the Airbnb will come out of my personal savings. According to my projections, the Airbnb should be paying for itself within one year of opening.
  • Milestones and goals: We hope to be booked every weekend by the end of the year and self-sustaining within one year of opening.

Your own business plan will likely be longer, much more detailed, and backed by real data. However, this Airbnb business plan sample should give you an idea of what your own document might look like.

Download our free Airbnb business plan template

We’ve created a free Airbnb business plan PDF that you can download and customize to get started. This business plan template for Airbnb was designed with three specific pain points in mind:

  • Why do I need a business plan in the first place?
  • What do I need to do before I can start creating my business plan?
  • What should I include?

Fill in the form below to download our Airbnb business plan template free of charge!

Disclaimer: Lodgify is an Airbnb Preferred Software Partner. This post, including any claims or statements within, is solely from Lodgify and is not endorsed by, directly affiliated with, authorized, or sponsored by Airbnb in any way.

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Airbnb Business Plan Template

Written by Dave Lavinsky

Airbnb Business Plan

Airbnb Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their Airbnb businesses. On this page, we will first give you some background information with regard to the importance of business planning. We will then go through an Airbnb business plan template step-by-step so you can create your own plan today.

Download our Ultimate Airbnb Business Plan Template here >

What Is an Airbnb Business Plan?

An airbnb business plan is a document that provides a snapshot of your Airbnb business as it stands today, and lays out your growth plan for the next five years. It explains your goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to purchase a property or add more to your existing Airbnb business, you need a business plan. Starting an airbnb business plan will help you raise funding, if needed, and plan out the growth of your Airbnb business in order to improve your chances of success. Your Airbnb business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Airbnb Businesses

With regards to funding, the main sources of funding for an Airbnb business are personal savings, credit cards, mortgages, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Finish Your Business Plan Today!

How to write a business plan for your own airbnb business.

Your Airbnb business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your Airbnb business plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of Airbnb business you are operating and the status; for example, are you a startup, or do you have a portfolio of existing Airbnb properties that you would like to add to?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the Airbnb industry. Discuss the type of Airbnb you are offering. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of Airbnb business you are offering.

For example, you might offer the following options:

  • Home rentals – These are fully furnished properties that are rented for a short period of time – usually on a weekly basis. The client has access to the entire home for the duration of their rental period.
  • Shared Rooms – These are rooms within a property that are rented out. When a client books a shared room, they will be sleeping in a space that is shared with others and share the entire space with other people.
  • Attached properties – The properties in this category are connected to larger complexes but provide private accommodations. Examples include condos and apartment complexes.

In addition to explaining the type of Airbnb business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the Airbnb business?
  • What is your mission statement?
  • What are your business goals?
  • What milestones have you achieved to date? Milestones could include occupancy goals you’ve reached, number of property acquisitions, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the Airbnb industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the Airbnb industry educates you. It helps you understand the key markets in which you are operating.

Secondly, this research can improve your strategy, particularly if your research identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your Airbnb business plan:

  • How big is the Airbnb industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your Airbnb business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population or tourist arrivals.

Customer Analysis

The customer analysis section of your Airbnb business plan must detail the guests you serve and/or expect to serve.

The following are examples of customer segments: households, tourists, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of Airbnb you offer. Clearly, vacationers would want different amenities and services and would respond to different marketing promotions than long-term tenants.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations, and income levels of the ideal guests you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other Airbnb properties.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes the housing market or hotels. You need to mention such competition to show you understand that not everyone who needs housing or accommodations will seek out an Airbnb.

With regards to direct competition, you want to detail the other rentals with which you compete. Most likely, your direct competitors will be other Airbnbs and rentals in the vicinity.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of guests do they serve?
  • What rental lengths or amenities do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of this section is to document your areas of competitive advantage or your unique selling points. For example:

  • Will you provide superior properties?
  • Will you provide services that your competitors don’t offer?
  • Will you make it easier or faster for customers to book the property or submit an application?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document these unique selling points in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an Airbnb business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of Airbnb business that you documented in your Company Analysis. Then, detail the specific options you will be offering. For example, in addition to short-term rental, are you offering month-to-month or long-term rental?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the properties and term options you offer and their prices.

Place : Place refers to the location of your Airbnb. Document your location and mention how the location will impact your success. For example, is your Airbnb located in a tourist destination, or in an urban area, etc? Discuss how your location might draw customer interest.

Promotions : the final part of your Airbnb marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your Airbnb business, such as customer service, maintenance, processing applications, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect 80% annual occupancy, or when you hope to reach $X in sales. It could also be when you expect to acquire a new property.

Management Team

To demonstrate your Airbnb business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in Airbnb management. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate, and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 1 rental unit or 10? And will revenue grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $250,000 on purchasing and renovating your Airbnb, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $200,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an Airbnb business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like computers, software, etc.
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your property blueprint or map.

Putting together a winning Airbnb business plan is a worthwhile endeavor. If you follow the Airbnb business plan template above, by the time you are done, you will truly be an expert. You will really understand the Airbnb industry, your competition, and your ideal guest. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful Airbnb business.

To further help you, we have other articles on key aspects of how to start your Airbnb and running it effectively. Specifically, our Airbnb marketing plan will help you develop the best promotions strategy. Our Airbnb startup costs post will let you know what costs to expect.

Airbnb Business Plan FAQs

What is the easiest way to complete my airbnb business plan.

Growthink's Ultimate Airbnb Business Plan Template allows you to quickly and easily complete a winning Airbnb business plan.

Where Can I Find an Airbnb Business Plan Example?

The following sample Airbnb business plan can be used as a template to help you create your own winning Airbnb business plan.

Sunny Beach Vacations is a vacation rental and Airbnb business that specializes in providing accommodations for families and groups. The vacation rental business offers a variety of rental properties, including beach houses, condos, and villas. Sunny Beach Vacations is a privately-owned company with a team of experienced professionals. The company has been operational for over 10 years and has a proven track record of success.

The goal of Sunny Beach Vacations is to increase annual occupancy to 80%. In order to achieve this goal, the company plans to expand its marketing efforts and improve its customer service. Additionally, Sunny Beach Vacations plans to acquire new properties in desirable locations.

The management team of Sunny Beach Vacations is highly experienced and dedicated to the success of the business. The company has a strong financial foundation and does not plan to seek outside financing at this time.

Sunny Beach Vacations is poised for growth and profitability. The company is well-positioned to achieve its goals and continue providing exceptional services to its customers.

Sunny Beach Vacations is a startup business that offers fully furnished properties for rent on a weekly basis to clients who are looking for a house rental for their vacation. The company is based in Orlando, FL area, and operates exclusively within the city limits.

The business was founded in 2017 by John and Jane Doe, who both have extensive experience in the hospitality industry. Its mission is to provide high-quality rentals at an affordable price. To date, they have acquired 3 properties and have plans to expand their portfolio in the coming year.

Business goals include:

  • To achieve an occupancy rate of 80% by the end of 20XX.
  • To increase their portfolio of properties by 10% each year.
  • To provide a high level of customer service that will result in a customer satisfaction rating of 95%.

Sunny Beach Vacations has achieved the following milestones to date:

  • 20XX – Acquired 3 properties
  • 20XX – Achieved an occupancy rate of 50%
  • 20XX – Received a customer satisfaction rating of 92%

Sunny Beach Vacations is a Limited Liability Company (LLC).

The vacation rental industry has seen immense growth in recent years as travelers are increasingly looking for alternative lodging options to traditional hotels.

This can be attributed to a number of factors, such as the rise of the sharing economy, the increased affordability of rentals, and the growing popularity of home-sharing platforms like Airbnb.

In 20XX, the vacation rental industry was valued at $100 billion and is expected to grow to $169 billion by 20XX, at a compound annual growth rate (CAGR) of 11%.

The United States is the largest market for vacation rentals, accounting for 42% of the global market. Europe is the second-largest market, accounting for 30% of the global market.

Airbnb is the largest player in the vacation rental industry, with a valuation of $31 billion as of 20XX. Other major players in the industry include HomeAway, VRBO, and Booking.com.

Sunny Beach Vacations is up against some stiff competition in the vacation rental industry. Direct competition includes other vacation rental companies that operate in the United States, such as HomeAway and VRBO.

The business also faces indirect competition from hotels and resorts, as well as other lodging options such as hostels and bed & breakfast establishments.

However, Sunny Beach Vacations has a few key competitive advantages that will help it to succeed in this market.

Some of these advantages include:

  • A large portfolio of properties – Sunny Beach Vacations currently has 3 properties in its portfolio and plans to acquire more in the future. This gives the company economies of scale and allows it to offer a wider range of choices to its customers.
  • A strong focus on customer service – The business has a strong focus on providing excellent customer service. This has resulted in a customer satisfaction rating of 92%.
  • A competitive pricing strategy – Sunny Beach Vacations offers competitive prices for its vacation rentals.

These advantages give Sunny Beach Vacations a strong position in the market and will help it to achieve its business goals.

Sunny Beach Vacations offers a variety of rental options to meet the needs of different types of customers. We have short-term rentals for those who are looking for a place to stay for a few days or weeks, month-to-month rentals for those who need a longer-term solution, and long-term rentals for those who are looking for a more permanent residence. We also offer a variety of property types to meet the needs of different customers, including apartments, condos, houses, and villas.

Sunny Beach Vacations offers competitive prices on all of our rental options. Our short-term rentals start at $50 per night, our month-to-month rentals start at $1,500 per month, and our long-term rentals start at $2,500 per month. We also offer discounts for customers who book multiple properties or stay for longer periods of time.

Sunny Beach Vacations is located in the heart of the Sunshine State, making it the perfect place to enjoy the sun and the sand. We are centrally located near all of the state’s major attractions, including Disney World, Universal Studios, and Sea World. We are also within driving distance of the state’s beautiful beaches.

Sunny Beach Vacations offers a variety of promotional discounts and deals to help customers save money on their rentals. We also offer a referral program for customers who recommend our business to their friends and family. In addition, we regularly advertise in local papers and magazines, and we are active on social media platforms, such as Facebook, Twitter, and Instagram.

Sunny Beach Vacations is a house rental & Airbnb business that is headquartered in Orlando, Florida. The business was founded in 2019 by John and Jane Doe.

The company currently has 3 properties in its portfolio, all located in Orlando. The business plans to acquire more properties in the future.

The company employs a small staff of 4 people, who are responsible for the day-to-day operations of the business.

Everyday Short-term Processes:

  • Customer service: responding to phone calls, emails, and online inquiries in a timely manner; providing prompt and courteous service to guests during their stay
  • Maintenance: ensuring that all units are clean and in good working order; addressing any repair or cleaning issues as they arise
  • Processing applications: reviewing rental applications and background checks for all potential guests; approving or denying applications in a timely manner
  • Check-in/check-out: coordinating with guests on their arrival and departure times; ensuring that units are clean and ready for guests upon arrival

Long-term Goals:

  • Increase annual occupancy to 80%
  • Reach $X in sales
  • Acquire a new property

John Doe – Founder and CEO

John is the founder and CEO of Sunny Beach Vacations. He has over 20 years of experience in the rental industry. Prior to starting Sunny Beach Vacations, he was the owner and operator of a successful condo rental business in the Caribbean. John has a bachelor’s degree in business administration from the University of Florida.

Jane Doe – COO

Jane is the COO of Sunny Beach Vacations. She has over 10 years of experience in the rental industry. Jane oversees all day-to-day operations of the business, including customer service, maintenance, and processing applications. Jane has a bachelor’s degree in business administration from the University of Florida.

John Smith – Vice President of Operations

John is the Vice President of Operations for Sunny Beach Vacations. He has over 15 years of experience in the rental industry. John is responsible for overseeing all property operations, including check-in/check-out, housekeeping, and maintenance. John has a bachelor’s degree in business administration from the University of Central Florida.

Mary Jane – Director of Sales and Marketing

Mary Jane is the Director of Sales and Marketing for Sunny Beach Vacations. She has over 10 years of experience in the rental industry. Mary Jane is responsible for generating leads, converting sales, and overseeing marketing efforts. Mary Jane has a bachelor’s degree in business administration from the University of Florida.

Sunny Beach Vacations is a privately-owned business. The company’s founders have invested $XXX,XXX of their own money into the business. The company is currently profitable and does not plan to seek outside financing at this time.

The income statement for Sunny Beach Vacations shows that the company has generated $XXX,XXX in revenue over the past year. The company’s expenses total $XXX,XXX, resulting in a net profit of $XXX,XXX.

Balance Sheet

The balance sheet for Sunny Beach Vacations shows that the company has a total of $XXX,XXX in assets. The company’s liabilities total $XXX,XXX, resulting in a net worth of $XXX,XXX.

The cash flow statement for Sunny Beach Vacations shows that the company has generated $XXX,XXX in cash flow over the past year. The company’s expenses total $XXX,XXX, resulting in an operating cash flow of $XXX,XXX. The company’s capital expenditures total $XXX,XXX, resulting in a net decrease in cash flow of $XXX,XXX.

  • Photos of properties
  • Customer testimonials
  • Marketing materials
  • Property management agreement
  • List of local businesses and vendors
  • Permits and licenses
  • Insurance policy
  • Financial statements

Where Can I Download an Airbnb Business Plan PDF?

You can download our free airbnb business plan template PDF here.

Our airbnb business plan pdf is a free resource to help you get started on your own business plan. This is an airbnb business plan example you can use in PDF format for any type of vacation rental, airbnb or rental property business.

Don’t you wish there was a faster, easier way to finish your Airbnb business plan?

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Moscow-City – The Moscow International Business Center

  • 3 years ago

The Moscow Intenational Business Center

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

  • 1 How It All Began
  • 2.1 Moscow-City Central Core
  • 2.2 Tower 2000
  • 2.3 Evolution Tower
  • 2.4 Imperia Tower
  • 2.5 Moscow Tower and St. Petersburg Tower
  • 2.6 Steel Peak Tower
  • 2.7 Federation Tower
  • 2.8 Mercury City Tower
  • 2.9 OKO Tower Complex
  • 3.1 Afimall City Shopping Center
  • 3.2 Bagration Bridge
  • 3.3 Expocentre Fairgrounds
  • 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

  • Moscow-City Central Core;
  • Tower 2000;
  • Evolution Tower;
  • Imperia Tower;
  • City of Capitals (Moscow Tower and St. Petersburg Tower);
  • Steel Peak Tower;
  • Federation Tower;
  • Mercury City Tower;
  • OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

  • The Afimall City Shopping Center;
  • The Bagration Bridge with two galleries and a shopping arcade;
  • The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

  • Retail brand stores;
  • Exhibitions;
  • Game rooms;
  • and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

  • Favorable location;
  • Convenient transportation links;
  • Well-developed infrastructure;
  • High safety level;
  • Efficient architecture;
  • Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

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    The Afimall City Shopping and Entertainment Center is located in Moscow-City's Central Core. It is divided into 4 zones, each with its own theme - one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

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