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Property/DIY

Social housing ranking confusing.

Livinglife86 · 03/09/2022 22:15

Thank you for reading my post. Please could anyone explain what the council ranking numbers mean? Example: 1-5, 6-10 & 11-20 I called the council and enquired however the operator said she didn't understand the ranking system either ☹️ I am currently in Band B the property I bid upon placed me at 11-20. I asked my Dad what this meant and was told "I don't have hope in hell..." however he admitted he had no idea how the ranking system worked. Do I just wait for the bid to end then enquire again? I won't deny I feel a little dismayed as it was a lovely property and a new build in one of the nicest areas so it proved very popular very quickly 😣

It means there are that many people in front of you in the 'queue' for that house. If you're number 11 then 10 other people have bid on its whose circumstances mean they are prioritised over your

Thank you @SavingsThreads It’s just so confusing as I was 11-20 with 17 bids. It has now gone up to 28 and I’m still 11-20 so I haven’t changed at all. It my first bid so I will wait for the cycle to close and check the ‘Your Rank’ section to hopefully get a better picture.

If your band B your more than likely not going to get a brand new property in a nice area. You will need to lower your expectations. The bidding is how many people are in front of you, band A and emergencies get priority over housing.

It purely means that you are in a position between 11-20. As more bids come in you may slide further down or stay the same, depending on the banding of the people who bid and the other prioritisation information such as time waiting etc. Unless bids are withdrawn, which is very unlikely, you won't move up the ranking. So there are at least 10 people in front of you, possibly more. Realistically you won't have a chance with this property. Make sure you use all of your bids. Don't focus on a single property.

@cantcope88 not necessarily each week statistics are released from the local council website showing past properties and the bands they have been allocated l. If I’m honest I rarely see any Band A’s on there at all it’s mostly Band B some in D and more recently E. so I’m staying positive about holding out for a property that’s suitable and likeable.

You are likely right thank you for your help

@loudbatperson sorry forgot to tag you

thank you all for your input I understand the ranking system slightly better now I will work with the information you’ve given me in the future when bidding on properties.

That maybe true but the band E may have been waiting 6 years for a property. To be honest if you don’t know how the social housing banding/bidding works you shouldn’t be on the list. You maybe waiting a long time for your perfect property then.

@cantcope88 My Grey area was the bidding system. “ If you don’t know how the social housing banding/bidding works you shouldn’t be on the list” what a very ignorant and backward thing to say. I have worked in several different councils and housing associations and more recently one of the larger city councils. However I dealt with C-Suite and not the front facing tenant/customer service side. I was not sure how the bidding system worked but I am pleased there have been people here willing to explain.

cantcope88 · 04/09/2022 07:35

That’s not true! Bid on whatever you feel is suitable and if you’re top of the list for it you’ll get it, whether it’s a new build or not.

I am a disabled women who has been housed badly for a decade, I have highly sensitive epilepsy and seizures every other day with 3 bleeds on my brain and a bad spine from an attack from an ex partner. I was housed 3 flights of stairs up and have broken my hip and busted my body for years then I was moved to a 2 bed with stairs for the past 3 years. I have a fulltime career and I am stuck in my house up stairs 90% of the time. Recently I was refused a management move by raven, after they housed an employees in 6 weeks because he was a very heavy drinker by putting him on what raven called a direct housing list. As my partner and carer an ex raven employee was forced to give up work to care for me, is witness to this all happening infront of him while his disabled girlfriend suffered at home alone. Now I have fallen down the stairs broke my hip dislocated my shoulder and been left to rot by every council! Does anyone have any advice for me as my life has become un liveable I've had police write an impact statement I've had doctors write several letters to my council and we basically are being ignored.

@Rettermandy have you tried escalating your complaint to the councillor for your area? If not that might be an idea in your complaint you must inform them that you would contact the LGO and all other Governing Bodies if you have too. I hope it all works out for you x

UPDATE: I received this email although I was 11-20 on both bids I don't know if this is an offer or I have just been shortlisted.

Hi sorry to post on an old thread but just wondered whether OP got the property you were bidding on? Thanks

@Thisismyusername1 morning I was indeed offered the property however I refused due to location issues

Livinglife86 · 15/02/2023 10:39

Thank you this is helpful I'm currently 6-10 so it's useful to know, I'm hoping I'm getting close!

@Thisismyusername1 when does the bidding cycle close for your council?

This evening

@Thisismyusername1 that is absolutely amazing you have a excellent chance of getting that property! I hope you get it x

Thank you I hope you are sorted now as well. I really appreciate your advice as it's such a confusing system!

Can anyone advise me on how long they were waiting for a property at this ranking over 20? Thank you

Hi I would say the best thing to do is a foi request from your local council as they all vary so much. Our council can advise which band has been offered each style of property and the time they have been waiting. Also the system my council use is homechoice if yours is the same they show which bidder was successful and how long they had been bidding for. Finally, I was offered my property even though I came over 20 as my child has needs for a wet room and the property I bid on had it so I went up higher. Hope this helps!

@Thisismyusername1 congratulations on your property 😊 @Over20 username1 is right an FOI might be the best way forward. What band are you in if you don't mind me asking?

To comment on this thread you need to create a Mumsnet account.

To understand how to use the feedback from your previous bids to improve your chances of being re-housed, it's useful to know how we prioritise bids:

  • We give first priority to people who have a local connection to the area where the property is located
  • Secondly, we give priority to people in the greatest housing need (starting with Band A through to Band D)
  • Finally, we give priority to those who have been in housing need the longest (your priority date).

(Sometimes a local lettings policy will make slight changes to the above - see the property advert for more details). For more information about local lettings policies, please click here to visit the local lettings policy page.

Your Previous Bids

If you login and go to your account page, you'll be able to see feedback on your previous bids. If you click on 'show all previous bids', you'll see a detailed breakdown of the properties you have placed bids upon, and what the outcome was:

  • Bids - how many expressions of interest were received for the property
  • Your Rank - your general position on the shortlist
  • Offered/Let Band - the priority band of the person who has been offered the property
  • Offered/Let Priority - the priority date of the person who has been offered the property.

Understanding the Feedback

When you look at the feedback for properties that have been let, you will be able to compare your priority band and priority date with that of the successful bidder. This will help you understand whether you are likely to be successful if you bid for the same type of property in the same area.

How can this information help you?

You may wish to use this information to help you think about your housing options and how you make bids in the future.

Example 1: You could bid for properties of different types and areas that attract fewer bidders.

Example 2: If an applicant who was offered the property was in the same Band as you, note the priority date. This may give some idea of how long you may be waiting for a property of this type in a similar location.

Example 3: You will be able to see in some instances Band C and D applicants may never be offered certain property types and areas. If you are in one of these bands, you may wish to consider your other housing options. Click here for the contact details of your local Home-Options team to discuss your housing options .

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Council housing and housing association

Table of Contents

What Does Rank 1-5 Mean On Home Options?

home link ranking 11 20 meaning

This blog post will help in answering the question of what it means to be assigned a rank of 1-5 on Home Options. While our primary focus will remain on the ranking criteria for social housing with Home Options, we will also discuss the next steps after an applicant is assigned a rank for social housing; as well as the expected time it takes to move into a social housing property after being assigned a rank. 

Your rank of 1-5 on Home Options means that you have been assigned the top five slots (ranging from 1 to 5) in terms of priority for social housing. It is the top rank that an applicant for social housing can be allotted while their application is processed and evaluated by a social housing landlord. 

The rank 1-5 indicates that the applicant has been shortlisted for being allotted a social housing property and their case has been prioritised. However, a rank of 1-5 does not confirm that a social housing property is ready for the applicant to move into; as they may have to wait until an appropriate property becomes available.

This ranking is based on two factors: 

  • eligibility of the applicant to be prioritised for social housing
  • stage of the application process that they have completed

Eligibility to be prioritised for social housing depends on the following factors:

  • The current state of the applicant’s living conditions. People who are homeless, at risk of homelessness or living in overcrowded/cramped/unsanitary conditions will rank higher.
  • The applicant’s (or a family member’s health condition). If the applicant or a family member living with them has a severe health condition or a disability that is made worse by the property that they live in or their current home does not meet their disability needs, they will be prioritised.
  • The applicant is fleeing domestic abuse. Applicants who need immediate shelter, as well as protection from abuse, will be given priority for social housing. They will also be accommodated in an immediate and temporary shelter if a social housing property is not available for them.

How the process starts is that eligible candidates register for social housing online at the Home Options website. They will be required to share personal and financial information supporting their application. Once their application is approved, candidates will be offered available properties to view and select for a bid. 

Since there can be different people who are prioritised for social housing, more than one person can be assigned the rank 1-5. This means that in addition to a priority ranking, finding the right property that suits your needs and being successful in the bidding process will determine if an applicant will be allotted a social housing property. 

What Happens After Being Ranked On Home Options?

Once an applicant has been assigned a rank on Home Options, they can become part of the bidding process. A higher rank of 1-5 means that they will be prioritised in terms of viewing offers for available properties.

Social housing offers are usually made weekly and online using a website link. Shortlisted applicants can view available properties and make an offer to rent. This is called being part of the bidding system for social housing.

If you rank 1-5 for Home Options, it means that your bid will be prioritised before bids of other applicants who rank below you are considered. 

If your bid is accepted, you will move on to the verification process which requires an applicant to furnish proof of their identity through the following documents:

  • income from earnings and benefits
  • National Insurance number
  • current account deposit and savings
  • dependents and non-dependents
  • discharge papers from the British Armed Forces (if applicable)

Successful verification will lead you to receive an offer from the landlord. If both tenant and landlord agree to the terms of an offer, a tenancy agreement will be drawn up and a date will be agreed upon when the tenant can move into the property.

How Soon Can You Move Into Social Housing Property After Being Ranked On Home Options? 

The amount of time it takes for an applicant to move into social housing property after being ranked on Home Options depends on: 

  • how soon they can find a property that meets their needs
  • how successful they have been in the bidding process
  • how well were the proceeds of their verification check 

If you are assigned a 1-5 rank by Home Options, it generally means that you may be able to find a suitable social housing property to move into within a few weeks of being ranked.

However, one of the key factors here is how flexible you are regarding your need for social housing. There may be times when an applicant may not get exactly what they are looking for and may have to compromise on their selection during the bidding process. 

If you are keen to move into a social housing property quickly, you may need to adjust your demands by settling for a smaller space or a higher rent than you had planned. Once you are part of the social housing system, you can consider swapping your residence with another social housing tenant looking for a mutual exchange.

Conclusion:

The above discussion has explained the ranking system with regards to social housing offers by Home Options. Having a rank of 1-5 indicates that the applicant is being assigned top priority for receiving offers and being part of the bidding process by Home Options.

References:

HomeOptions – Content

Home Options

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Shortlisting & Offers

Once the closing date for bids has passed a shortlist of interested applicants is drawn up. The shortlist will identify the order of applicants based on who is in the highest band with the earliest band /effective date. Adverts will specify any additional criteria and applicants who do not meet these will not be short-listed or will be overlooked, so being at the top of a shortlist does not mean that you will be offered the property.

Applicants also may be overlooked in certain circumstances for example if they have rent arrears or there has been anti-social behaviour. Ground floor properties would generally be allocated to applicants who have a medical need for a ground property over those who don’t.

Each Housing Associations will have its own criteria and they will make the final decision as to whether to accept any nomination and they will require an affordability assessment.

Applicants who are subject to the benefit cap may also over looked or refused.  

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Google’s 200 Ranking Factors: The Complete List

Brian Dean

Written by Brian Dean

Google Ranking Factors blog banner

You might already know that Google uses over 200 ranking factors in their algorithm…

But what are they, exactly?

Well, you’re in for a treat because I’ve put together a complete list.

Some are proven.

Some are controversial.

Others are SEO nerd speculation.

But they’re all here.

And I recently updated this entire list for 2024.

Let’s dive right in.

The Top 8 Factors

Domain factors, page-level factors, site-level factors, backlink factors, user interaction, special google algorithm rules, brand signals, on-site webspam factors, off-site webspam factors.

These are the top 8 SEO ranking factors. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first:

  • Quality Content : The most important SEO factor. Google wants to show users high-quality, informative, and relevant content.
  • Backlinks : Links from other websites to your website. They act like votes of confidence. The more high-quality backlinks you have, the higher your website will rank.
  • Technical SEO : The technical aspects of your website, such as its website speed, mobile-friendliness , and crawlability. Make sure your website is technically sound so that search engines can easily index and understand your content.
  • Keyword Optimization : The process of using relevant keywords throughout your website’s content. This helps search engines understand what your website is about.
  • User Experience (UX) : A measure of how easy and enjoyable it is for users to use your website. Google wants to show users websites that provide a good UX.
  • Schema Markup: A type of structured data that you can add to your website to help search engines better understand your content.
  • Social Signals: The likes, shares, and other social interactions that your website’s content receives. Make sure your website is shareable and encourages social interaction.
  • Brand Signals: The overall perception of your brand online. Make sure your brand is well-known and respected.

1. Domain Age:  Many SEOs believe that Google inherently “trusts” older domains. However, Google’s John Mueller has said “ domain age helps nothing “.

2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal.

3. Domain registration length: A Google patent states:

home link ranking 11 20 meaning

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

4. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings.

keyword appears in subdomain

5. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the penalty over to the new owner .

6. Exact Match Domain: Exact Match Domains probably have little to no direct SEO benefit. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update .

Search Engine Land – Google EMD update

7. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating:

home link ranking 11 20 meaning

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

8. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

9. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can sometimes help the site rank for that particular country… but it can limit the site’s ability to rank globally.

10. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.

Title tag contains keyword

11. Title Tag Starts with Keyword : According to Moz , title tags that start with a keyword tend to perform better than title tags where the keyword appears at the end of the tag.

12. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.

13. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:

h1 tag study

14. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.

15. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that the average first page Google result was about 1400 words in length.

Word Count Rankings

16. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:

Sitelinks in Google SERP

17. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.

18. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.

19. Page Covers Topic In-Depth: There’s a clear correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.

content in depth

20. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor. Google now uses actual Chrome user data to evaluate loading speed.

Google PageSpeed Insights – Backlinko

21. Use of AMP: While not a direct Google ranking factor , AMP may be a requirement to rank in the mobile version of the Google News Carousel .

22. Entity Match: Does a page’s content match the “ entity ” that a user is searching for? If so, that page may get a rankings boost for that keyword.

23. Google Hummingbird: This “ algorithm change ” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.

24. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.

25. Rel=Canonical: When used properly , use of this tag may prevent Google from penalizing your site for duplicate content .

26. Image Optimization: Images send search engines important relevancy signals through their file name, alt text , title, description and caption. Optimizing your images for search is critical to ensure they are able to be indexed properly.

27. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:

Google SERP – Last updated

28. Magnitude of Content Updates : The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.

29. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.

30. Keyword Prominence : Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings .

31. Keyword in H2, H3 Tags : Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states :

home link ranking 11 20 meaning

“These heading tags in HTML help us to understand the structure of the page.”

32. Outbound Link Quality : Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study .

33. Outbound Link Theme: According to The Hilltop Algorithm , Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

34. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.

35. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.

36. Mobile-Friendly Update: Often referred to as “ Mobilegeddon “, this update rewarded pages that were properly optimized for mobile devices.

37. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.

38. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.

39. Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines Document , helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.

40. Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.

41. Number of Outbound Links: Too many dofollow OBLs can “leak” PageRank , which can hurt that page’s rankings.

42. Multimedia: Images, videos and other multimedia elements may act as a content quality signal.

43. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).

44. Quality of Internal Links Pointing to Page : Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.

45. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

46. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

Google Reading Level

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

47. Affiliate Links : Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “ thin affiliate site “.

48. HTML errors/W3C validation : Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.

49. Domain Authority : All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

domain rating

50. Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.

51. URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.

url length2

52. URL Path : A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.

53. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

54. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.

55. Keyword in URL : Another relevancy signal. A Google rep recently called this a “ a very small ranking factor “. But a ranking factor nontheless.

56. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

URL string in Google SERP

57. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal.

58. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.

59. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.

60. Too Many Outbound Links: Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

61. UX Signals From Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality. In fact, Google’s recent “ How Search Works ” report states:

“We look for sites that many users seem to value for similar queries.”

62. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

63. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

64. Parked Domains : A Google update in December of 2011 decreased search visibility of parked domains.

65. Useful Content: As pointed out by Backlinko reader Jared Carrizales , Google may distinguish between “quality” and “useful” content .

66. Content Provides Value and Unique Insights: Google has stated that they’re happy to penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites.

67. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that your contact information matches your whois info.

68. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor. And a Google Patent titled “Search result ranking based on trust”, seems to back this up.

Search result ranking based on trust

69. Site Architecture: A well put-together site architecture (for example, a silo structure) helps Google thematically organize your content . It can also helps Googlebot access and index all of your site’s pages.

70. Site Updates: Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor. Although Google has recently denied that they use “publishing frequency” in their algorithm.

71. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility. However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.

72. Site Uptime : Lots of downtime from site maintenance or server issues may hurt your rankings (and can even result in deindexing if not corrected).

73. Server Location : Server location influences where your site ranks in different geographical regions ( source ). Especially important for geo-specific searches.

74. SSL Certificate : Google has confirmed that use HTTPS as a ranking signal.

SSL as a ranking signal

According to Google, however, HTTPS only acts as a “ tiebreaker “.

75. E-A-T: Short for “Expertise, Authoritativeness, Trustworthiness”. Google may give an edge to sites with high levels of E-A-T (especially sites that publish health-related content).

76. Duplicate Meta Information On-Site : Duplicate meta information across your site may bring down all of your page’s visibility.

77. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Breadcrumb navigation

Google states that : “Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.”

78. Mobile Optimized: With more than half of all searches done from mobile devices, Google wants to see that your site is optimized for mobile users . In fact, Google now penalizes websites that aren’t mobile friendly

79. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

Video SEO – SERP – Videos

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda .

80. Site Usability: A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors ).

81. Use of Google Analytics and Google Search Console: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.). That said, Google has denied this as a myth.

82. User reviews/Site reputation: A site’s reputation on sites like Yelp.com likely play an important role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews after one site was caught ripping off customers in an effort to get press and links.

83. Core Web Vitals:  Core Web Vitals are “ more than a tiebreaker ” in terms of their impact on rankings.

84. Linking Domain Age: Backlinks from aged domains may be more powerful than from new domains.

85. # of Linking Root Domains: The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from our industry study of 11.8 million Google Search results.

referring domains

86. # of Links from Separate C-Class IPs: Links from separateIP addresses suggest a wider breadth of sites linking to you, which can help with rankings .

87. # of Linking Pages : The total number of linking pages (even from the same domain) may impact rankings .

88. Backlink Anchor Text : As noted in this description of Google’s original algorithm:

home link ranking 11 20 meaning

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and, when over-optimized, work as a webspam signal ). But keyword-rich anchor text still sends a strong relevancy signal in small doses.

89. Alt Tag (for Image Links) : Alt text acts as anchor text for images.

90. Links from .edu or .gov Domains : Matt Cutts has stated that TLD doesn’t factor into a site’s importance. And Google has said they “ ignore ” lots of Edu links. However, that doesn’t stop SEOs from thinking that there’s a special place in the algorithm for .gov and .edu TLDs.

91. Authority of Linking Page: The authority (PageRank) of the referring page has been an extremely important ranking factor since Google’s early days and still is .

link authority

92. Authority of Linking Domain : The referring domain’s authority may play an independent role in a link’s value.

93. Links From Competitors: Links from other pages ranking in the same SERP may be more valuable to a page’s ranking for that particular keyword (due to the fact that they’re highly relevant pages).

94. Links from “Expected” Websites: Although speculative, some SEOs believe that Google won’t fully trust your website until you get linked to from a set of “expected” authority sites in your industry.

95. Links from Bad Neighborhoods: Links from so-called “bad neighborhoods” may hurt your site .

96. Guest Posts: Although links from guest posts still pass value, they likely aren’t as powerful as true editorial links (plus, “ large-scale ” guest posting can get your site into trouble).

97. Links From Ads: According to Google , links from ads should be nofollowed or use the rel=sponsored attribute. However, it’s likely that Google is able to identify and filter out followed links from ads.

98. Homepage Authority: Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.

99. Nofollow Links: This is one of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”

Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

100. Diversity of Link Types: Having an unnaturally large percentage of your links coming from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.

101. “Sponsored” or “UGC” Tags: Links tagged as “rel=sponsored” or “rel=UGC” are treated differently than normal “followed” or rel=nofollow links.

102. Contextual Links: Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.

Contextual backlink

103. Excessive 301 Redirects to Page: Backlinks coming from 301 redirects dilute some PageRank, according to a Webmaster Help Video .

104. Internal Link Anchor Text : Internal link anchor text is another relevancy signal. That said, internal links likely have much less weight than anchor text coming from external sites.

105. Link Title Attribution : The link title (the text that appears when you hover over a link) may also be used as a weak relevancy signal.

106. Country TLD of Referring Domain: Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.

107. Link Location In Content: Links in the beginning of a piece of content may carry slightly more weight than links placed at the end of the content.

108. Link Location on Page: Where a link appears on a page is important. Generally, a link embedded in a page’s content is more powerful than a link in the footer or sidebar area.

109. Linking Domain Relevancy: A link from a site in a similar niche is significantly more powerful than a link from a completely unrelated site.

110. Page-Level Relevancy: A link from a relevant page also passes more value.

111. Keyword in Title: Google gives extra love to links from pages that contain your page’s keyword in the title (“Experts linking to experts”.)

112. Positive Link Velocity: A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in popularity.

link velocity

113. Negative Link Velocity: On the flip side, a negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

114. Links from “Hub” Pages: The Hilltop Algorithm suggests that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.

115. Link from Authority Sites: A link from a site considered an “authority site” likely pass more juice than a link from a small, relatively unknown site.

116. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines. Google has denied this .

117. Co-Occurrences: The words that tend to appear around your backlinks helps tell Google what that page is about .

Link Co-Occurrences

118. Backlink Age: According to a Google patent , older links have more ranking power than newly minted backlinks.

119. Links from Real Sites vs. “Splogs”: Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.

120. Natural Link Profile: A site with a “natural” link profile is going to rank highly and be more durable to updates than one that has clearly used black hat strategies to build links.

121. Reciprocal Links: Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.

122. User Generated Content Links: Google can identify UGC vs. content published by the actual site owner. For example, they know that a link from the official WordPress.com blog is very different than a link from besttoasterreviews.wordpress.com.

123. Links from 301: Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301s are similar to direct links

124. Schema.org Usage: Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:

Schema ORG usage in Google SERP

125. TrustRank of Linking Site: The trustworthiness of the site linking to you determines how much “TrustRank” gets passed on to you.

126. Number of Outbound Links on Page: PageRank is finite. A link on a page with hundreds of external links passes less PageRank than a page with a handful of outbound links.

127. Forum Links: Because of industrial-level spamming, Google may significantly devalue links from forums.

128. Word Count of Linking Content: A link from a 1000-word post is usually more valuable than a link inside of a 25-word snippet.

129. Quality of Linking Content: Links from poorly written or spun content don’t pass as much value as links from well-written, content.

130. Sitewide Links: Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.

131. RankBrain: RankBrain is Google’s AI algorithm. Many believe that its main purpose is to measure how users interact with the search results (and rank the results accordingly).

132. Organic Click Through Rate for a Keyword : According to Google, pages that get clicked more in CTR may get a SERP boost for that particular keyword.

Interpreting live experiments

133. Organic CTR for All Keywords : A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “ Quality Score” for the organic results ).

134. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result for that keyword). Also, a large study by SEMRush found a correlation between bounce rate and Google rankings.

bounce rate seo

135. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic. In fact, the SEMRush study I just cited found a significant correlation between direct traffic and Google rankings.

136. Repeat Traffic : Sites with repeat visitors may get a Google ranking boost.

137. Pogosticking: “ Pogosticking ” is a special type of bounce. In this case, the user clicks on other search results in an attempt to find the answer to their query.

Pogosticking

Results that people Pogostick from may get a significantly rankings drop .

138. Blocked Sites : Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal. So Google may still use a variation of it.

139. Chrome Bookmarks: We know that Google collects Chrome browser usage data . Pages that get bookmarked in Chrome might get a boost.

140. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality. In fact, one Googler said comments can help “a lot” with rankings.

Community Through Comments Help A Lot With Ranking

141. Dwell Time: Google pays very close attention to “ dwell time “: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.

142. Query Deserves Freshness: Google gives newer pages a boost for certain searches .

143. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

144. User Browsing History : You’ve probably noticed this yourself: websites that you visit frequently get a SERP boost for your searches.

145. User Search History: Search chain influence search results for later searches . For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.

146. Featured Snippets: According to an SEMRush study , Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.

147. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.

148. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.

149. “ YMYL ” Keywords: Google has higher content quality standards for “Your Money or Your Life” keywords.

150. DMCA Complaints: Google “downranks” pages with legitimate DMCA complaints .

151. Domain Diversity : The so-called “ Bigfoot Update ” supposedly added more domains to each SERP page.

152. Transactional Searches : Google sometimes displays different results for shopping-related keywords, like flight searches.

Transactional search in Google SERP

153. Local Searches: For local searches, Google often places local results above the “normal” organic SERPs.

Local searches

154. Top Stories box: Certain keywords trigger a Top Stories box:

Top stories in Google SERP

155. Big Brand Preference: After the Vince Update , Google began giving big brands a boost for certain keywords.

156. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:

Shopping results in Google SERP

157. Image Results: Google images sometimes appear in the normal, organic search results.

158. Easter Egg Results: Google has a dozen or so Easter Egg results . For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.

159. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site .

160. Payday Loans Update: This is a special algorithm designed to clean up “ very spammy queries “.

161. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.

Contextual links

162. Branded Searches: People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

163. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non-branded version of that keyword in Google.

164. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.

165. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.

166. Official Linkedin Company Page: Most real businesses have company Linkedin pages.

167. Known Authorship: In February 2013, Google CEO Eric Schmidt famously claimed:

home link ranking 11 20 meaning

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

168. Legitimacy of Social Media Accounts: A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction. In fact, Google filed a patent for determining whether or not social media accounts were real or fake.

169. Brand Mentions on Top Stories: Really big brands get mentioned on Top Stories sites all the time. In fact, some brands even have a feed of news from their own website, on the first page:

Brands stories in Google SERP

170. Unlinked Brand Mentions: Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.

171. Brick and Mortar Location: Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.

172. Panda Penalty: Sites with low-quality content (particularly content farms ) are less visible in search after getting hit by a Panda penalty .

173. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like spammy pharmacy or payday loan sites — may hurt your search visibility.

174. Redirects: Sneaky redirects is a big no-no . If caught, it can get a site not just penalized, but de-indexed.

175. Popups or “Distracting Ads”: The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality site.

176. Interstitial Popups: Google may penalize sites that display full page “interstitial” popups to mobile users.

Interstitials

177. Site Over-Optimization: Yes, Google does penalize people for over-optimizing their site. This includes: keyword stuffing , header tag stuffing, excessive keyword decoration.

178. Gibberish Content: A Google Patent outlines how Google can identify “gibberish” content, which is helpful for filtering out spun or auto-generated content from their index.

179. Doorway Pages: Google wants the page you show to Google to be the page that user ultimately see. If your page redirects people to another page, that’s a “Doorway Page”. Needless to say, Google doesn’t like sites that use Doorway Pages.

180. Ads Above the Fold: The “ Page Layout Algorithm ” penalizes sites with lots of ads (and not much content) above the fold.

Search Engine Land – Google updates page layout algorithm

181. Hiding Affiliate Links: Going too far when trying to hide affiliate links ( especially with cloaking ) can bring on a penalty.

182. Fred: A nickname given to a series of Google updates starting in 2017. According to Search Engine Land , Fred “targets low-value content sites that put revenue above helping their users.”

183. Affiliate Sites: It’s no secret that Google isn’t the biggest fan of affiliates . And many think that sites that monetize with affiliate programs are put under extra scrutiny.

184. Autogenerated Content: Google understandably hates autogenerated content . If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

185. Excess PageRank Sculpting: Going too far with PageRank sculpting — by nofollowing all outbound links — may be a sign of gaming the system.

186. IP Address Flagged as Spam: If your server’s IP address is flagged for spam, it may affect all sites on that server .

187. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your title and description tags in an effort to game the algo, they may hit your site with a penalty.

188. Hacked Site : If your site gets hacked it can get dropped from the search results. In fact, Search Engine Land was completed deindexed after Google thought it had been hacked.

Search Engine Land – What we learned when Google deindexed our site

189. Unnatural Influx of Links : A sudden (and unnatural) influx of links is a sure-fire sign of phony links.

190. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search. Although, apparently, Penguin now focuses more on filtering out bad links vs. penalizing entire websites.

191. Link Profile with High % of Low Quality Links: Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

192. Links From Unrelated Websites: A high-percentage of backlinks from topically-unrelated sites can increase the odds of a manual penalty .

193. Unnatural Links Warning: Google has sent out thousands of “Google Search Console notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time .

194. Low-Quality Directory Links: According to Google , backlinks from low-quality directories can lead to a penalty.

195. Widget Links: Google frowns on links that are automatically generated when user embeds a “widget” on their site.

196. Links from the Same Class C IP : Getting an unnatural amount of links from sites on the same server IP may help Google determine that your links are coming from a blog network .

197. “Poison” Anchor Text: Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.

198. Unnatural Link Spike: A 2013 Google Patent describes how Google can identify whether or not an influx of links to a page is legitimate. Those unnatural links may become devalued.

199. Links From Article Directories and Press Releases: Articles directories and press releases has been abused to the point that Google now considers these two link building strategies a “link scheme” in many cases.

200. Manual Actions: There are several types of these , but most are related to black hat link building.

201. Selling Links: Getting caught selling links can hurt your search visibility .

202. Google Sandbox: New sites that get a sudden influx of links are sometimes put in the Google Sandbox , which temporarily limits search visibility.

203. Google Dance: The Google Dance can temporarily shake up rankings. According to a Google Patent , this may be a way for them to determine whether or not a site is trying to game the algorithm.

Google dance

204. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

205. Reconsideration Request : A successful reconsideration request can lift a penalty.

206. Temporary Link Schemes: Google has caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

That’s quite a list.

To summarize, here are the 8 most important Google ranking factors in 2024:

  • Quality Content: Content is king! Create informative, engaging, and valuable content that users seek.
  • Backlinks: Earn high-quality backlinks from reputable websites to boost your credibility.
  • Technical SEO: Ensure your website is technically sound, fast, mobile-friendly, and easy to crawl.
  • Keyword Optimization: Use relevant keywords strategically throughout your content.
  • User Experience (UX): Prioritize user experience by making your website easy to navigate, clean, and mobile-friendly.
  • Schema Markup: Implement schema markup to help search engines better understand your content.
  • Social Signals: Encourage social interaction and engagement with your website’s content.
  • Brand Signals: Build a strong brand reputation and online presence to improve search rankings.

Now I’d like to hear from you:

Which SEO ranking factor from this list was new to you?

Or maybe I missed something.

Either way, let me know by leaving a comment below.

I love you so much right now. lol

Ok, too strong? You’re my new bestfriendforever.

One more try …

This post completely rocks my world. You rock. Great, great, great list. I’m going to make this pretty then print it.

Have you compared this list to the Matt Cutts video site? theshortcutts.com

Hey Matt. Thanks for your passionate support.

I actually did take a look at Theshortcutts.com a few times when researching the post. Unfortunately, Matt Cutts doesn’t spill the beans very often in his videos. To get this kind of info I had to do some digging, make a few phone calls, and bribe a few people. But it was worth it 🙂

Definitely worth it Brian, you have changed the way SEO agencies do business, probably with this single article. Nice work!

#51 needs correcting. Replace weak with strong … it should read “many in SEO think that a well-coded page is a STRONG quality signal”

Great article! Don’t stop being awesome 🙂

Thanks Andrii. I’ll do my best 🙂

20 hours on the post and now we will have to spend 2000 checking that we are meeting these ranking factors:)- joking. Another great post!

LOL. Thanks Dom!

Fantastic post Brian. This one is going directly into my resource Rolodex!

Very glad to hear that you liked the post, Suellen (and that it’s worthy of your Rolodex). 🙂

Thank you very match. You wirite post 20 hors. I need 2000 hours to implemenet all 200 factors 🙁

My pleasure, Igrice. You’re right: it will take a while to put these into practice!

amazing list, thanks man! 🙂

My pleasure, Simone!

Hi Brian, That’s a tall list and I’m very appreciative of the efforts you placed in that.

My pleasure, Emmanuel! 🙂

Great article, I’ll be busy this weekend reviewing my website and making updates where I can.

Thanks Mike. Let me know if you have any questions.

I can imagine how much work this was, Brian, and gladly mentioned it at Traffic Generation Café (as you already know).

A note to add: Google did publicly release their Quality Guidelines a while ago; more on it here: https://www.trafficgenerationcafe.com/weekly-marketing-skinny-march-2-2013/ , plus https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

Thanks so much for stopping by, Ana! I feel kinda famous :-). You’re right: this post was a lot of work (20-hours to be exact). Thanks for the heads up about the Google Quality Guidelines document. I changed the link and edited the post.

That’s a huge list and thanks for updating it, Brian

In my experience, the age of the site is a significant factor. 6 months or a year? Maybe not. But if a site is 2 or more years older, it will rank higher than another site with more content and more recently updated content. I’ve seen it often.

I agree with you: site age is more important than most people think (especially as you hit 2+ year milestones). Thanks for your insights Ellen!

Great list. Ive bookmarked to include some of these smaller factors into future audits. Thanks !

Thanks Erik! Glad to hear you learned some cool stuff that you can apply to your client’s sites.

I appreciate this top 200 lists, but why is it my site on google webtools has only indexed 1 page in 3 months of my site being live? I had 16 pages indexed 2 months ago, then 4 then 2 and now 1. Can anyone help?

Glad you liked the list, Marc. My guess is that search engine spiders are getting blocked. I recommend using the “Fetch as Googlebot” feature in GWT to see what’s going on.

Brian, thank you so much. A great piece of research and with a good amount of sources. Keep up the good work!

Thanks Christian!

Thank you for the time and effort it has taken to put together this very helpful list. much appreciated.

My pleasure, Guy. Hope it helps you out.

Its a great article and a really good site Brian and I have saved it to my bookmarks. I look forward to your future posts.

Best Regards Guy

Definitely a good one to bookmark!Thanks for reading, Guy, and I look forward to getting the next post out soon.

It is hardly to say that you have missed something. You covered all important & effected Google factors which are not easy to find in any other post. Hope you will share more informative information. Awesome work!!

Thanks Brian.

Glad to hear I covered everything (not sure Google would agree) :-). Thanks for stopping by Richi!

Hi Brian, it was really nice to read you. Thanks man for your researched work. For a single post of a page we can’t keep all these factors same. But all these factors does matter and its is true.

You said “not sure Google would agree” lol. How google could agree on it. They don’t want to reveal their secrets. We can just observe and experiment. Who knows, tomorrow there would be all new algos inside Google.

Thanks Again, I love reading you. I didn’t read only the post but all the comments also 😀

Thanks Sunny! That’s true: Google keeps the ranking factors on lock down so people don’t game them. As you said, the best way to learn the algo is to observe and experiment 🙂

I am totally agree with Richi Sachdeva.Awesome work!!

Thank you Avani.

Just a quick one – absolutely cracking amalgamation of ranking factors. In turbulent SEO times where the Penguin moves to improve the quality of rankings, a list like this is a must and I agree with everything here. Great stuff, Mischa

Glad to hear that the list can help you fight the Penguin, Mischa :-).

Spectacular list, don’t mind if I copy and paste to store for later 🙂 I don’t see one thing listed that used to work long ago and may still, having an image with the name of relevant content near it. Easy to implement because you are on a topic in a paragraph so the picture makes sense near it. Hot to use with infographics circling the web.

Thank you, Jimbo! I did cover a few image-related ranking factors in point 24: Image Optimization. Is that what you mean?

Very close, this is more about how tightly grouped your topics are, if you go so far as doing ‘a name’ links inside there then you can get specific sections ranked and make dual use of a single page by sort of stuffing a section to be related to a certain topic on your larger subject in the way H tags were meant to be used. If using both then you can get dual gains.

I think I get it now: you’re topic stacking pages to get more traffic to each page. That’s some black belt stuff. I like it 🙂 Thanks for sharing, Jimbo!

Hi Brian, I appreciated your effort collecting all seo factor, I think most of them are logical, other possible, and rest, as you say, just nerd speculation It is hard to believe that Google may take into consideration all of them. Sometimes we overestimate the ability to Google. Or maybe not, who knows? Anyway, sooner or later, Google will understand the meaning and the semantics of the contents. The goal is still better user experience. High quality, fresh and original content will be the best SEO. As yours.

It is hard to believe they use 200, but they’ve actually confirmed that they use at least 200: https://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065 . I think you’ve made a great point, Gorka: it’s much harder to game a system that’s highly complex. That’s why it’s smart to create great content for long-term rankings.

another one great post, oh yeah!! am your subscriber 🙂

Glad to have you on board, Sagebee :-).

136. Time on Site ^^^^^^^^^^^^^^^^^^^^^ For This one, Have an look for wisegeek.com inside pages. wait for some moment and try to close the page. You will see #did-you-know function with nice images and facts. Most of the people wait to see and read all those images and This way, They are trying to increase the Time Visit by each NEW Users. and I think one of Legitimate factors It is. GOogle bot just assume, If a user stay for five minute that particular search term page, then it must be most useful resource rather then other pages which may have more backlinks… Its all my My Thoughts.. what do you think?

Thanks for the heads up about that. I think you’re right: it could be a way for them to artificially inflate time on site. It may also encourage some people to change their mind and stay on the site (and click on an ad). Interesting observation, Sagbee!

Great post Brian, you did some really great work, some rankings factors i disagree, but 99% is really great info with provings, so you did some great work for the SEO community

Thanks Lisa! 🙂

This is just a crack-a-lacking post 😉 just kidding Great post mate. In of the google conferences i attended its mentioned that they take 430+ factors into consideration for ranking and you’ve solved half of that by posting them here. Your effort to build those 202 factors is simply awesome

I try to crack-a-lack whenever I post, Krish! 430 ranking factors, eh? Sounds like I need to step my game up 😉

Brain, Why Don’t you scale up your list more. I think you and jon copper can do very well with this brain storming list. Lets make each theory with prove result ?

I’d love to add to the list, but I’m not sure there are any more significant ranking factors to cover.

Hi Brian .. great research ..thax lot for sharing such gr8 information with us. I read ur post first time . It is really wonderful ..!! keep up dating us 🙂

Glad you liked it, Mihir!

Wow! I see why Adrienne had to share this post on her blog. It’s soooo meaty. Very impressive Brian

Thanks Enstine! I hope you learn something new (I know I learned a lot writing it).

Wow you have done a tremendous job! And thank you for all the ranking factors. I’ve recently had a bad time with the site up time and I feel that my rankings are hurt a bit because of that! I hope that improving my site speed will simply get my rankings back; or I might be wrong.

If Google spiders stop by and your site is down it can hurt your rankings temporarily. But if you do what you’re doing — taking care of that and boosting site speed — they should bounce back.

Thanks so much for that. Plenty of useful information there 🙂

Sure thing, Nathanael. I know I learned a lot of new stuff writing the post.

This is a superb article. Not a single point missed this has helped me out a lot in educating my team of seo.

Awesome! Hope your team gets a lot out of it, Mark.

Hi Brian, great job! Always a link worth 🙂

Thanks for your support, Knut!

Hello Brian, I just found this blog today in my search. And after reading this blog, all I can say is “AWESOME JOB” Keep Up With Good Work Brian!!

Glad you’re loving Backlinko, Neel!

Great Job Brian! Thanks!

Thanks for reading, Holly.

Thank you so much for this great article more complete! For my part the social signals party is developing … I did not too interested until reading this section 😉 The party brand signals has also brought me several interesting clarification. Thank you, put live favorite.

Glad to hear that Ghis! Social signals and brand signals are definitely going to be big in the future.

That’s a great list for sure, and I would add (regarding the previous comment) that co-citation is also gonna be huge in the years to come, ie. the number of times a brand is written onto a page (without links, just palin text). Because of all the latest over-optimization focusing on anchor markups, and social websites with not-so techie users, search engines are gonna emphasize on these signales. Well, my 2 cents. Thanks a lot Brian !

I think you’re right: co-citations will play a larger role in the future. I think they Google may already use it as a brand signal.

@Brian Dean Great post. I would like to include sub domain, adding links at sub domains may play vital role for google ranking.

Interesting insight. I’ll have to look into that one, Yaseenkhan.

Great list. All the time I am hearing “Just what does Google want and use as a criterial to decide the ranking of websites?”. You pretty well answered those questions in this post.

This is great and I am going to refer anyone who wonders what criteria Google uses to this post.

Thanks Dee! That’s exactly why I put this together: to help answer that often-elusive question 🙂

Hi Brian I have read your tips here https://backlinko.com/google-ranking-factors It’s very informative and useful for my website link building but I want to as a question about one of your tips, that is ….you wrote that … ” Linked to as Wikipedia Source…” But my issue is how can i got links from wikipedia !! it doesn’t allow any submission page or any guest post so how can I got link from wikipedia ?

It’s not easy to get a link from Wikipedia. You usually have to a) have a great, informative resource on your site and b) own a trusted, aged Wikipedia account to add your link with. Again, not easy, but doable.

Hi Brian, In factor #126. Links from 301: “Matt Cutts says that a 301s are similar to direct links”. So, if we have a link from Wikipedia to site A, and site A redirect 301 to site B. Do you think that is good or bad for SEO?

Did you include the factors from the “leaked Google Adwords Quality factors” document? It was leaked sometime in 2011 I guess.

I have, Sandeep (see factor #35).

Hi Brian, This is genuinely inspiring. I watched your interview on internetmarketing.com On my blog, I have always focussed on getting content out regularly. You have taught me that less blog posts with a genuine wow factor are far more valuable than churning out loads of “me too” pieces that are already out there. I’ve been studying SEO for 5 years and I think seeing your video is frankly a bit of a game-changer for me and our company. You have finally made me wake up to the need for awesome content, not just content for the sake of content!

It means a lot to hear that. Trust me: I used to crank out content like a madman thinking that it would make Google (and users) happy. When I posted less often it gave me a ton of extra time to put towards publishing mind-blowing stuff. Traffic, links, and social shares skyrocketed as a result. Let me know how the new approach works out for you, Eddie.

Great work and you have spend 200 hours to write the articles. There is another source for this you can try searchenginejournal.com/infographic-googles-200-ranking-factors/64316/

Thanks Mohnesh. Yes, I know about that infographic…I made it 🙂

Great list. Im bookmarking this site to go through the list for my sites.

Cool. Give me a heads up if you have any questions.

Oh my gosh I’m really surprised! I don’t know how much time & effort it has taken to put these factors together. I really appreciate your effort you deserve a cookie man 🙂

Yup: it took a ton of time to hit 200. Thanks for reading, Arafin.

Nice post Brian, you have done justice with the title “google ranking factors”. An awesome list of all the factors. I think you have not missed any one of them…

Thanks for reading, Adeel.

Well written Brian! This must have taken you a long time to put together and it’s a great list. I wonder how long it will be until you have to update it but I guess that’s part of of the fun in this industry; constantly changing.

I suppose you can also use this page as an example of high quality content too 😉

Thanks Ahmed. You’re right: this DID take a long time to put together. But considering the links, social shares and referral traffic the guide got me, it was well worth it 🙂

Haha, that makes sense. It’s comforting to know that you didn’t spin the article 😉 But it looks like the effort was definitely worth it.

My pleasure, Labi. It’s hard to say how many words your post should have. It depends on the topic that you’re covering, your target audience etc. I like the rule of thumb that you write just enough to cover the topic…and not one word more. The best server provider I’ve used is Storm on Demand, but there are many others. If your traffic is coming from Switzerland, I’d go with a Swiss host.

Just found this article courtesy of a post over at compete.com. Lots of really useful info here, so I’ve bookmarked this page.

What’s interesting is that a lot of the so-called SEO gurus are claiming things like tags, social signals and comments are not that important. That never made any sense to me so I ignored that advice. Personally I think tags still work well. Another bit of “advice” doing the rounds is that articles should be at least 800 words long, which sounds logical in theory but there’s no shortage of sites ranking in the top 5 with poorly written content nowhere near that length.

Thanks for this article!

Glad you liked it, Ralph. You’re 100% on point: you really need to see what’s ranking to know what works (most so-called SEO gurus just regurgitate the same information everyone else publishes).

Cheers Brian, thanks for taking the time to compile this list.

My pleasure, Daniel. It wasn’t to make this list. But I’m glad that it’s helped so many people make sense of the Google algorithm.

You have to be in fact the most informative man on SEO. Thank you so much Brian! Marie

Thanks Marie! Glad to be of service 🙂

Thanks Brian, I was really searching for something like this over some time, since I got into blogging. Your list covers almost all factors and on top of it getting all those factors altogether at one place is very difficult. All the best.

Glad you liked it, Jack. Thanks for reading!

Wow, this post is full of awesome! I’m going to keep coming back here and re-reading this and figuring out how to improve my site. Thanks, Brian!

Glad you think so, Unmana. Thanks for reading 😀

Don’t want to be a nit pick, but how about dating your work so we can determine the relevancy. I somewhat determined that it was written in 2013 by post comments. Thanks for the great aritcle. I was suprised of the fact about the keyword in the subdomain. I knew I was on to something with I started my http://www.amsoil.lube-direct.com . We were forbidden to use any sort of company name in a domain, but sub folders were okay. I just happened to put it on the front end and enjoy decent search engine rankings because of it. You want to talk about a subject, just buy any old domain and create a sub-domain on the keywords you want to rank for. That’s my theory anyhow.

Thanks for your comment, Michael. I actually keep the date off on purpose. Otherwise, people will see a post published in 2012 and think: “This must be out of date”…even if it’s a strategy that still rocks the house.

That’s great that you’ve seen results with the subdomain. It makes sense that it would work: it’s an legit representation of what the subdomain is all about (in your case, Amsoil).

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Homelink’s Home Swapping Review: Who Benefits Most?

Homelink’s Home Swapping Review: Who Benefits Most?

Looking for alternatives to Airbnb? Why not try home swapping with a stranger? Homelink might just be the platform you need on your next vacation.

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Amanda is a travel blogger and writer who helps others have one-of-a-kind traveling experiences through her helpful and informative pieces. She likes to discover hidden gems and travel on a strict budget while getting close to nature and the different cultures in every country she visits. When she isn’t writing about travel, she enjoys writing about education, sustainability, and technology.

Have you ever wanted to try swapping homes and exploring a new city without paying for accommodations? Homelink is a company that has been helping travelers swap homes for over 70 years, but is it safe? Do the risks of house swapping outweigh the benefits? Let's find out if Homelink lives up to its reputation.

One of the most vital parts of traveling is choosing where you'll stay. You can easily find a down-to-earth hotel, a social hostel, or a home away from home experience, but have you ever considered swapping houses with a stranger? How daring are you when choosing where you'll stay abroad? 

We've reviewed many  Airbnb alternatives  like  Homestay.com ,  HomeExchange , and  Vacasa . What is the difference between these home rental platforms, and how does Homelink set itself apart from the rest? 

Check out our extensive review of Homelink and see if it's the right accommodation option for your next trip!

What is Homelink?

Homelink  is a website where people can list their homes online to swap with another user on the platform. By swapping homes with the other person, you can provide and receive a  free stay while on vacation . 

 Homelink

How did Homelink start?

Homelink started in the 1950s when two ambitious teachers offered to swap their home with a family across the country. Since then, it has grown and modernized into its current company. Now, it's easier than ever to list your home on their website and search for other people who've also listed their homes in different countries. 

Is Homelink free?

No, Homelink has a paid subscription for all members who want to use the platform. It's free to create a profile, but if you'd like to message any homeowners that interest you, you'll need to subscribe. 

They offer a 1-year subscription that costs $150, or a 2-year subscription that's slightly cheaper at $275. Both options have a special that provides the subscriber extra months and cancellation insurance. 

Unlike other  budget-friendly vacation rental sites , a Homelink annual subscription is actually cheaper than 1 or 2 nights in an Airbnb, making it an affordable option for travelers!

How to use Homelink

Start exploring Homelink's options through these steps: 

  • Click the Start Free Trial button in the top right-hand corner.
  • Fill in your personal and home details. 
  • Add some photos of yourself and your home to put on your listing. This can either be your main home or a second residence. 
  • Once your profile is all set, you can begin looking for house swaps in your destination of choice while saving them to your wishlist.
  • Once you have your heart set on a few options, you can pay the subscription fee and contact the owners!

homelink logo

Features of Homelink

Easy to use.

The Homelink website is very easy to figure out and navigate. With a straightforward sign-up process, you can check out listings in a matter of minutes; there's no need to pay the subscription fee to view the listings. 

Detailed listings

The listings on Homelink are detailed and thorough, often listing how many people they can accommodate, including children, pets, and the number of bedrooms and bathrooms. Additionally, they include many detailed photos of the home and the homeowner's family. You can easily click through their profile before you contact them about a possible swap! 

HomeLink assistance

Should anything go wrong during your home exchange, you can contact the Homelink representative in your country. They will walk you through any issues you may face. 

Available locations

Homelink has users in many locations worldwide and is available in  over 100 countries . Although it's relatively easy to find users in developed nations like Canada, the US, the UK, and France, it can be difficult to find users in countries such as Turkey, Thailand, or Colombia.

america map with thumbtacks in different places

What are the homes like?

There are many different kinds of homes listed on Homelink for you to choose from. This includes beach houses, cottages, apartments, and farmhouses! Most Homelink users are looking for a home that's a similar size to theirs. Frankly, a huge benefit you can get from traveling this way is a more authentic and genuine local experience that other vacation rental homes lack.

Homelink vs. HomeExchange

Despite being quite similar to HomeExhange, there are some key differences when using Homelink.

  • HomeExchange is a newer company offering homes in more countries than Homelink.
  • The subscription fee is slightly more expensive.
  • They provide insurance and protection for users.
  • The platform acts more like a vacation rental service, offering users one-sided rentals where a family lets you stay in their home. It also gives you "GuestPoints" to use towards other stays.

Homelink vs. Homestay.com

Now, Homestay.com and Homelink are very different, but both are great budget-friendly options. 

  • Homestay.com operates similarly to Airbnb, where users can host guests in their homes.
  • Homestay.com claims to be more "wallet-friendly" than other vacation rental platforms.
  • It provides a similar "home away from home" feeling as a house exchange would.
  • More suitable for small groups looking for extended stays.

red mini house with keys

Is exchanging your house a good idea?

Exchanging your house is excellent if you have a suitable home to swap in a desired location worldwide. Unfortunately, it can take time to find suitable house swaps if you have a home in a rural area or a not-so-great location in a city. 

So, Homelink is a great way to provide and receive free accommodations while having your home looked after on vacation. Given all the great benefits, does this method still prove to be the best option? 

Is it safe?

Homelink reports that in over 70 years of operation, it has noted no thefts or vandalism. Although there have been previously reported issues, they are most often misunderstandings that were quickly resolved. 

In fact, Homelink's subscriber base falls primarily in the 30s-60s range, with many professional couples, families, and retirees looking to swap. This helps increase safety as most of its users are responsible professionals capable of keeping a home clean and damage-free. 

That said, Homelink is only a house-swapping platform. It doesn't share the responsibility for any issues you may encounter with your personal home insurance policy and the surrounding rules regarding "house-swapping." It also doesn't take into account liability for its users. 

All this means is that all house swap responsibilities are on the user, and it's up to you to vet a potential guest thoroughly. Like Couchsurfing, they're there to enable house swaps, and it's up to the user to keep their safety in mind. 

Homelink does require all members to follow their " 10 Principles for a Successful Home Exchange ," which details the responsibility, honor, and respect for users and their homes. The platform encourages all users to sign an agreement with their potential house swap to keep their home number out of the listed address.

a couple laying in a bed while eating pizza and a guitar next to them

Is Homelink worth it?

Overall, Homelink is an excellent option for young professionals, families, and retirees to receive free accommodation in exchange for swapping their homes. The platform is easy to use, with various available home options in multiple countries for that demographic. What's more, the platform is and has been safe to use, given Homelink's promise to delivering a good reputation for responsibility and safety over the past 70 years. 

However, Homelink is not the best option for young travelers who rent their homes or don't have suitable accommodations to swap. Suppose you're a young traveler looking for free accommodations. In that case, you might want to find another low-cost platform such as Couchsurfing or  Workaway . 

While Homelink is a good option for travelers, it's not the only option! Check out the other reviews of vacation rental platforms and see which one is right for your next trip.

Our Rating: 3.9/5

  • Lots of beautiful homes are available for swapping
  • Easy-to-use platform
  • Affordable yearly subscription costs
  • Safety is in the users' hands
  • Not great for young travelers
  • Limited country choice

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Get planning with Pilot

Now that you got the ball rolling on where to stay, let Pilot help you plan the rest of your travels! 

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Disclosure : Pilot is supported by our community. We may earn a small commission fee with affiliate links on our website. All reviews and recommendations are independent and do not reflect the official view of Pilot.

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HomeLink® is the world’s most widely trusted and used wireless control system. It conveniently and safely enables you to open and close your garage door and front gate, and to turn your home’s security system, outdoor lighting, interior appliances and electronics on and off. All from three buttons, smartly integrated into your automobile’s interior.

Ready to program your HomeLink?

Click here to get started.

What Is HomeLink and How Do You Use It?

HomeLink is the most common automotive wireless control system used to open your garage door automatically or activate lights.

Have you ever wondered what the small panel with three buttons on your car's visor or center console does? Its presence suggests you have a wireless controller in your vehicle for a system called HomeLink, which allows you to open garage doors or gates remotely.

Basically, HomeLink is designed to minimize the clutter of having to use multiple remotes. If you're not familiar with this system and think it could improve your daily experience, keep reading.

What Is HomeLink?

HomeLink is a wireless control system for passenger vehicles that allows you to operate garage door openers, gate openers, smart thermostats , lights, and much more. These systems are generally integrated into the visors and rearview mirrors on passenger vehicles, operating on frequencies ranging between 288 and 433 MHz. Since there are so many uses for radio frequencies, the number of functions a HomeLink system can perform continues to expand.

It makes things convenient if you have multiple garage doors or additional security devices, allowing you to access them through a single device. Adding to the convenience, HomeLink operates through your vehicle's electrical system, requiring no external power source.

There's also a companion app called HomeLink Connect (available on Android and iOS ), which lets you control your systems in places where your transmitter and receiver would normally be out of range, as well as acting as a centralized hub for all your transmitters.

How to Use HomeLink

The HomeLink panel has three numbered buttons which allow you to access up to three different receivers.

Here's how to set up HomeLink for your garage doors or other equipment.

Step 1: Clear Previous Data

If you're setting up HomeLink for the first time or updating any of your devices, you need to clear any past connections. To do this, press and hold the outer buttons simultaneously for 10 seconds. Once the indicator light changes from solid to flashing, release the buttons.

If you're adding another connection to your HomeLink, skip this step.

If you ever sell your car, remember to clear your HomeLink data.

Step 2: Pair Your HomeLink Device

Decide which button on the HomeLink you wish to link to your remote. Then, with the garage door remote one to three inches away from the HomeLink transmitter, simultaneously press and hold the button on your HomeLink and the button on your garage door remote.

During this process, the HomeLink light should flash slowly. Release the buttons only when the light becomes solid or flashes quickly.

If the light is solid, you have a fixed code device and the process is complete. Proceed to step three below.

Alternatively, if the light is blinking rapidly, you most likely have a rolling code device, which requires a few more steps. Keep reading.

Step 2a: If You Have a Rolling Code Device

These instructions must be completed swiftly. You may need a second person to help you.

Press the Learn button on the device (not the remote) you're trying to link to—for example, the garage door opener inside the garage.

Depending on the brand of your device, the button might read Smart , Program , or similar.

Within 20 seconds of pressing the Learn button, return to your HomeLink transmitter. Press and release your chosen button on the HomeLink, up to three times. This should successfully complete the pairing process.

Step 3: Test Your Connection

Finally, test the connection. Hold down the HomeLink button that you just assigned, to send the signal through to your receiver. All being well, this will open/close your garage door.

If it doesn't work, begin the process again from step one.

Can You Add HomeLink to Any Car?

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In the past, adding HomeLink proved to be challenging, as many vehicles didn't come equipped with it from the factory. Since many car manufacturers share the same parts, the vehicles that came with HomeLink modules could be retrofitted to those models that didn't, allowing those owners the convenience of HomeLink.

Nowadays, alongside more new cars coming with HomeLink, you can also buy aftermarket gear in the form of a HomeLink module or third-party rearview cameras with HomeLink built-in. It means the system is much more relevant and accessible than ever before.

For more information, visit HomeLink's aftermarket website .

All Your Devices in One Location

HomeLink is an excellent piece of hardware to take advantage of, as it provides a centralized system for managing multiple devices. That said, while HomeLink is versatile, it's limited by the number of devices it can register.

Still, it's a great product to make some of your everyday tasks easier. Opening your garage, turning on the light, and setting the indoor temperature can be as easy as pressing a button.

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2024 Super Bowl halftime show: Usher takes the stage, set list, full video of singer's performance

Usher's star-studded show included alicia keys, h.e.r., will.i.am, ludacris and lil jon.

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Once again, the Super Bowl halftime show is the biggest musical performance of the year. Award-winning singer Usher just took the stage, with a slightly longer halftime performance than usual, getting two extra minutes, up from 13 to 15 minutes.

Usher came out wearing all white and began his performance with "Caught Up," kicking things off with a bang. He was joined by dancers on the field, looking like an authentic Las Vegas performance. He was also joined by a marching band that had a significant presence during "Love In This Club."

🔥🔥🔥 @Usher #AppleMusicHalftime pic.twitter.com/HFtG4qHeSH — NFL (@NFL) February 12, 2024
Love in this club! @Usher #AppleMusicHalftime pic.twitter.com/tiWWvEhMIe — NFL (@NFL) February 12, 2024

He brought out singer Alicia Keys, who before the event was reported to be the surprise guest.  Keys was revealed with an all red piano, with an outfit to match. She began singing her own song, "If I Ain't Got You," joined by Usher. They then transitioned to "My Boo," a song they did together in 2004.

MY BOO! @AliciaKeys @Usher #AppleMusicHalftime pic.twitter.com/DtjPVsxnPn — NFL (@NFL) February 12, 2024

Jermaine Durpri was another surprise guest, one that was not reported ahead of the game. H.E.R. later came out with her signature guitar, showing off to the Super Bowl crowd.

H.E.R. 🎸 @HERMusicx #AppleMusicHalftime pic.twitter.com/p8qI6bujRM — NFL (@NFL) February 12, 2024

As H.E.R. was performing, Usher put on roller skates and performed in skates while performing "OMG" with will.i.am. The surprise guests did not end there, Lil Jon and Ludacris joined Usher to their perform their hit song "Yeah!"

During their performance of "Yeah!" the marching band spelled out "USHER."

Many fans were hoping Justin Bieber, who has worked with Usher in the past on "Somebody to Love," would be another surprise guest, but unfortunately for Bieliebers he did not show up. Usher reportedly reached out to Bieber to perform and the pop singer was seen in Las Vegas one day before the Super Bowl .

Bieber was not on the stage, but he was dancing in the crowd at Allegiant Stadium.

Justin and Hailey Bieber vibing to @Usher 🔥 #AppleMusicHalftime pic.twitter.com/Mt33p2QVeX — NFL (@NFL) February 12, 2024

Here is Usher's setlist:

  • U Don't Have To Call
  • Love In This Club
  • If I Ain't Got You (with Alicia Keys)
  • My Boo (with Alicia Keys)
  • Confessions Part II
  • U Got It Bad (with H.E.R)
  • OMG (with will.i.am)
  • Yeah! (with Lil Jon and Ludacris)

Turn Down For What/Get Low (Lil Jon)

Going into halftime the 49ers are up 10-3 over the Kansas City Chiefs . The only touchdown of the game was from Niners star running back Christian McCaffrey  off a trick play.

In the end, however, it was the Chiefs who  prevailed 25-22 in OT  for their second straight Super Bowl win and third in four years.  

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COMMENTS

  1. Social Housing Ranking confusing

    Social Housing Ranking confusing. 168 replies. Livinglife86 · 03/09/2022 22:15. Thank you for reading my post. Please could anyone explain what the council ranking numbers mean? Example: 1-5, 6-10 & 11-20. I called the council and enquired however the operator said she didn't understand the ranking system either ☹️.

  2. What is URL Rating (UR)?

    What is URL Rating (UR)? Find out what URL Rating (UR) is and how it is calculated Written by Rebekah Updated over a week ago URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. The bigger the number, the stronger a page's link profile is. Important notes: UR is a page-level metric, whereas DR is a domain-level metric.

  3. Prioritising Applications

    Home-Link uses a banding scheme to prioritise applications with 4 different bands. BAND A - (Urgent Need) • You are a council or housing association tenant who needs to move urgently, for example because your property is about to be demolished or redeveloped.

  4. Home-Options

    Example 1: You could bid for properties of different types and areas that attract fewer bidders. Example 2: If an applicant who was offered the property was in the same Band as you, note the priority date. This may give some idea of how long you may be waiting for a property of this type in a similar location. Example 3:

  5. What Does Rank 1-5 Mean On Home Options?

    Your rank of 1-5 on Home Options means that you have been assigned the top five slots (ranging from 1 to 5) in terms of priority for social housing. It is the top rank that an applicant for social housing can be allotted while their application is processed and evaluated by a social housing landlord. The rank 1-5 indicates that the applicant ...

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  7. What is URL Rating (UR)?

    Both internal and external backlinks links are taken into account when calculating URL Rating (although "weighted" differently). Only "dofollow" links pass UR. Our studies show that the URL Rating has a clear positive correlation with Google rankings. URL Rating is a page-level metric and should not be confused with Domain Rating (DR).

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    Keyword Research for Link Building - First, you need to utilize a keyword research tool to have numerous keywords suggested to you that are both relevant and popular. Assign Keywords to Content - Next, you have to group your keywords strategically, creating a search-friendly information architecture. Link Pages Using Targeted Anchor Text ...

  10. Offers

    Offers. All bids received will be put in priority order to produce a shortlist of eligible applicants for each property advertised. We use your housing needs band and priority date to put these in order.

  11. Council Housing & the "bidding" system

    Council Housing & the "bidding" system. 93 answers /. Last post: 12/02/2021 at 10:01 am. Kate F (472) 21/04/2009 at 4:03 am. Hi everyone. I was just wondering if anyone can explain to me how this system works. I have recently been put on the housing register and told I can now bid for properties in my area (Barking & Dagenham) but I have no ...

  12. Home-Link

    You will be considered to have a local connection with a Home-Link local authority partner if you meet at least one of the reasons listed below: A. You work in the local authority area for sixteen hours or more per week; or. B. You have lived in the local authority area for at least 6 of the last 12 months, or 3 of the last 5 years; or. C.

  13. Shortlisting & Offers

    The shortlist will identify the order of applicants based on who is in the highest band with the earliest band /effective date. Adverts will specify any additional criteria and applicants who do not meet these will not be short-listed or will be overlooked, so being at the top of a shortlist does not mean that you will be offered the property ...

  14. Internal Links SEO Best Practices

    Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for ...

  15. Council housing list

    Council housing list. bextas Posts: 77 Forumite. 20 November 2013 at 6:52PM in House buying, renting & selling. My partner and I have been on the housing list for 18 months. We are in an E banding low priority and as we have a baby can bid on 2 bed properties. Most of the time when I bid we are ranked over 20 however today when bidding opened ...

  16. What Is Google PageRank? A Guide For Searchers & Webmasters

    PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analyzing the full structure of the web, Google is able to ...

  17. Social Housing

    Most local authorities will take the view that, as social housing is in such short supply, it will only be given to people who really need/want it. Generally speaking, you have several days of a property being on the bidding list before you need to make your bid and it doesn't matter when you bid on it - you don't get in quicker if you bid on ...

  18. Google's 200 Ranking Factors: The Complete List

    4. Keyword in Subdomain: Moz's expert panel agrees that a keyword appearing in the subdomain can boost rankings. 5. Domain History: A site with volatile ownership or several drops may tell Google to "reset" the site's history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the penalty over to the new owner.

  19. Homelink's Home Swapping Review: Who Benefits Most?

    In fact, Homelink's subscriber base falls primarily in the 30s-60s range, with many professional couples, families, and retirees looking to swap. This helps increase safety as most of its users are responsible professionals capable of keeping a home clean and damage-free. That said, Homelink is only a house-swapping platform.

  20. Home-Link

    Universal Credit. Tax Credits, Housing Benefit, Income Support and Income-related JSA and ESA have been combined into the new Universal Credit. Learn More.

  21. HomeLink

    HomeLink®. HomeLink® is the world's most widely trusted and used vehicle-based wireless control system. It conveniently and safely enables you to open and close your garage door and front gate, activate and deactivate your home's security system, and turn on or off your interior and exterior lighting, appliances and electronics.

  22. What Is HomeLink and How Do You Use It?

    HomeLink is a wireless control system for passenger vehicles that allows you to operate garage door openers, gate openers, smart thermostats, lights, and much more. These systems are generally integrated into the visors and rearview mirrors on passenger vehicles, operating on frequencies ranging between 288 and 433 MHz.

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  24. SEO Guide: Link Building & Ranking In Search Engines

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