Yema: The History of a Classic Filipino Candy

yema business plan

Valentine’s Day is the one day of the year (apart from Halloween, which isn’t celebrated here in quite the same way as in other countries) that the candy industry really makes a killing. When you’re happily afloat with the flush of first love (or bitterly observing Singles Awareness Day), there’s something really satisfying about tucking into a box of Ferrero/Chocnut/Toblerone from your significant other/s (or binging on a 1 pound bag of M&M’s in between sobs).

While it’s hard to imagine the local candy scene without international stalwarts like Cadbury, Hershey’s, and Kitkat ruling the roost (with Chocnut and Goya being the hometown favorites), there was once a time when Filipino mothers spun out sugary treats right at home for their children to enjoy. Yema is one such confection, and its origins are as straightforward and practical as the reason behind its name.

What Exactly is Yema?

Yema is Spanish for “egg yolk,” and is most likely a reference either to its golden-yellow appearance or to its composition (traditionally a batter of egg yolks, lime peel, and sugar). Intensely rich and similar in texture to the French crème brûlée, it is sometimes made more decadent by the addition of a thin, crisp coating of caramelized sugar.

Wrapped in squares of colorful cellophane, yema, wrapped can be purchased everywhere, from sari-sari stores, roadside stalls, to street vendors outside churches, as well as a few select groceries and bakeries.

Disputed Origins

As with a lot of other things in our multicultural heritage, whether yema is entirely Filipino or Spanish in origin remains to be conclusively proven. What is known, however, is that before the candy’s first recorded appearance in our country, a Spanish convent was already famed for producing a very similar delicacy.

Back in the Middle Ages, the citizens of Avila, Spain enjoyed a pastry called Yemas de Santa Teresa (literally, “egg yolks of St. Teresa”), named after the town’s patron saint.

The nuns at the Santa Teresa de Avila convent used to take in people’s laundry and, before the advent of detergent and fabric spray, used egg whites to starch clothing. They also used them to clarify casks of red wine.

The monks who also lived at the convent allegedly took the surplus yolks, beat them in copper bowls, and mixed in a syrup made up of lemon juice, cinnamon, sugar, and water to make a sort of pastry dough. Once the mixture cooled, they were molded into little balls and served in white, fluted tartlet cups.

When the Spaniards conquered the Philippines about a century later, one of their first acts was to establish a parish in each new settlement. Large-scale church building ensued, and this eventually led to the birth (or rebirth, depending on who you ask) of yema.

Early builders used easily available indigenous materials in their construction projects. A mix of calcium compounds or quicklime, egg whites, and crushed eggshells were widely used on stone walls to make them more durable and impervious to the elements.

Again, as with the old Santa Teresa de Avila convent, an excessive supply of egg yolks followed.

Not wanting the leftover foodstuff to go to waste, Filipinos scrambled to find ways to utilize them. Whether they came up with the recipe on their own or with a bit of help from a few Hispanic friars (who were probably acquainted with the invention of their enterprising counterparts at the Avila convent), yema candy made from egg yolks and sugar became widely available for the population to enjoy shortly thereafter.

Yema Then and Now

Given the yema’s rather literal moniker, egg yolks remained the candy’s primary ingredient for quite a while after it was first produced in the country.

Milk was added to the mixture most likely after Filipinos learned to boil down milk to bring out a sweeter, creamier taste (i.e. dulce de leche). Another theory also states that the dairy product might have entered the picture after the Americans came in and introduced the canning process (and by extension, canned condensed milk).

Nowadays, there are plenty of variations on the traditional yema recipe. In Bulacan, arguably the hub for many Filipino candies, they’ve incorporated add-ons like nuts and even ground-up cookies into the candy mixture. The Bulakenyos are also sometimes credited with being the first to reshape the yema into the caramel-colored pyramids that are commonly sold today.

Some of the last century’s culinary innovations have also made their mark on the iconic candy. Powdered milk now figures into some yema recipes, and condensed milk sometimes takes the place of the conventional egg yolks all together (a godsend for the novice cook whose inexpert handling might lead to a pot of sticky, sweet scrambled egg yolks instead of custard candy).

A few local candy artisans have also taken advantage of the increasingly globalized Filipino palate, and have taken to adding exotic ingredients such as sea salt and chili peppers for an added kick.

Of course, for the purist, nothing comes close to the smooth, velvety texture and wholesome, creamy sweetness of yema made with egg yolks in the old-fashioned way. That’s the kind of love affair that will never go out of style.

References:

Jimenez-Lozano, J. (ed.)(2003). Libro de la Gastronomia de Castilla y Leon:2nd ed. Junta de Castilla y Leon: Valladolid.

Thelen, M. & Steurs, F. (2010). Terminology in Everyday Life. John Benjamin’s Publishing Company: Amsterdam

This article was published in 2014.

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How to Create a Winning Business Plan for Your Yema Business

yema business plan

Introduction

Starting a business is never easy, but it can be especially daunting when you’re planning to launch a brand-new yema business. While it’s true that there’s no guaranteed recipe for success, creating a winning business plan can give you a solid foundation to build upon. In this blog post, we’ll explore how to develop an effective business plan for your yema business, pinpointing the key strategies that can help you succeed.

Understanding the Market

Before you dive into developing a business plan for your yema business, it’s important to understand the market demand. With a competitive environment, you’ll want to investigate key indicators, such as trends, demographics, and market size. Take time to conduct market research and ensure that you’re filling a unmet need in the market. With yema, you’ll need to think about your target audience and their preferences. Are you catering to health-conscious customers? Or perhaps your focus is on creating unique flavors for the adventurous palate.

Defining Your Goals and Objectives

Once you’ve conducted your market research and have a firm understanding of the industry, it’s time to start thinking about your business goals and objectives. With yema, your goals can be multifold – from establishing a strong brand presence to creating an extensive menu. As you define your objectives, make sure they are clear, actionable, and measurable. For instance, a goal of “selling 200 yema cups a week” is much more effective than a vague goal of “increasing sales.”

Creating a SWOT Analysis

A SWOT analysis is a useful tool to evaluate the strengths, weaknesses, opportunities, and threats of your yema business. It’s important to be honest and objective when creating this analysis to ensure the success of your venture. Identify your strengths, such as your unique product offerings or passionate staff. Assess your weaknesses and work to overcome them. Keep an eye on opportunities to grow your business and stay alert for potential threats, such as established competitors.

Developing a Marketing Strategy

The success of any business is largely dependent on the effectiveness of its marketing strategy. With your yema business, it’s crucial to build a brand identity that resonates with your target audience. You’ll need to define your unique selling proposition (USP), determine the tone of your visual branding and select the right channels to reach your target customers. Think beyond just social media platforms and consider other advertising methods, such as email marketing, influencer marketing or print media.

Sales Forecast and Budgeting

Once you’ve established your marketing strategy and objectives, it’s time to create a solid sales forecast and budget. Determine your pricing strategy and estimate your revenue for the next 1 to 3 years. Consider the cost of manufacturing your yema products, staffing, and other overhead expenses. Create a detailed financial plan that outlines your expected profits, expenditures, and cash flows. Most importantly, review and adjust your financial plan regularly to ensure that you’re staying on track.

Developing a winning business plan for your yema business isn’t a one-time exercise. It requires ongoing effort and commitment to refine your strategies and stay attuned to the market. Take your time in creating a well-thought-out plan, putting your vision and objectives down on paper, conducting market research, creating a SWOT analysis, developing a marketing strategy, analyzing your sales forecast and budget, and finally, executing your plan. With careful planning, solid execution, and hard work, your yema business can thrive and grow.

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5 Essential Elements to Include in Your Yema Business Plan

By knbbs-sharer

yema business plan

Starting a business can be both exciting and overwhelming. However, to increase your chances of success, it’s essential to have a well-thought-out business plan in place. A business plan is a blueprint that outlines your goals and strategies for achieving them. It is a crucial tool that not only helps in securing funding but also in guiding your business decisions. In this blog post, we will discuss the five essential elements to include in your Yema business plan.

1. Executive Summary The executive summary is the first section of your business plan and is usually a one-page summary of the entire plan. It outlines the problem you are solving, your target audience, your unique value proposition, and the financial projections. It’s essential to make this section engaging and compelling to capture the reader’s attention and make them want to read further.

2. Market Analysis Market analysis is a crucial element of your business plan as it helps you understand your competition, target audience, and market trends. It involves researching and analyzing the industry, market size, customer needs and preferences, and the competition. This information will help you develop strategies to position your business to stand out in the market.

3. Products and Services This section outlines the products and services your business offers. You should provide a detailed description of the products and services, their unique features, and benefits to your target audience. It’s essential to explain how the products and services will meet the needs and preferences of your target audience.

4. Marketing and Sales Strategies Marketing and sales strategies are critical to the success of your business as they help you attract and retain customers. This section should outline your marketing and sales objectives, target audience, strategies to reach your audience, and sales forecasts. It’s essential to identify the best marketing channels for your business and the resources required to execute the plan.

5. Financial Projections Financial projections are essential as they help you understand the viability of your business. This section should include your startup costs, operating expenses, revenue projections, and cash flow projections. It’s crucial to show how your business will generate revenue and break even. This information will help you secure funding and identify potential areas for improvement.

In conclusion, a well-crafted business plan is essential for the success of your business. It helps you identify potential pitfalls, strategize for growth, and secure funding. Including these five essential elements in your Yema business plan will give you a solid foundation to build your business on. Ensure that you research and analyze each section carefully, use relevant examples and case studies, and keep the language professional and concise.

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COMMENTS

  1. Yema BUSINESS Plan

    yema BUSINESS plan - Read online for free. all about yema products

  2. Final Business Plan.docx

    BUSINESS PLAN "YEMA CON FILLING" Submitted by: Batang, Gienalene-Ann Caban, Maynard Narag, Jacobean Rabe, Bryan Rafael, Rheiner Siggayo, Alondra Submitted to: Mrs. Emmalyn Rodriguez October 2019 CHAPTER I THE BUSINESS Description of the product The Yema Con filling is made out of condensed milk, Egg yolk, Butter and filled with Cheese.

  3. Yema: The History of a Classic Filipino Candy

    Back in the Middle Ages, the citizens of Avila, Spain enjoyed a pastry called Yemas de Santa Teresa (literally, "egg yolks of St. Teresa"), named after the town's patron saint. The nuns at the Santa Teresa de Avila convent used to take in people's laundry and, before the advent of detergent and fabric spray, used egg whites to starch ...

  4. yema-bplan.docx

    View yema-bplan.docx from GOVERNMENT BUSM 3199 at STI College (multiple campuses). BUSINESS PLAN YEMA BANANA CREPE Gen. Luna Cor. Esguerra St., Brgy. Bayan-Bayanan, Malabon

  5. Remilly's Yema Cake

    Contact Details of Remilly's Yema Cake: MAIN OFFICE. (Lucky Rich Food Products - Remilly's Yema Cake) Lot 121, Block 14, Phase 3, Lapu-Lapu Avenue, Barangay Longos, Malabon City, Philippines. Contact Person: Ms. Remilly Co, General Manager. Tel. No.: (02) 8697-5696.

  6. Yema Recipe

    Pour in your 2 cans of condensed milk and let it boil at a medium heat. Then, stir it consistently for 10 minutes. After 10 minutes, bring the heat down and add in your chopped nuts, stirring again for another 10 minutes. For yema, consistency is key -- nothing beats the sticky, paste-like texture of this candy.

  7. How to Create a Winning Business Plan for Your Yema Business

    starting a business is never easy, but it can be especially daunting when you're planning to launch a brand-new yema business. while it's true that there's no guaranteed recipe for success, creating a winning business plan can give you a solid foundation to build upon. in this blog post, we'll explore how to develop an effective business plan for your yema business, pinpointing the key ...

  8. Community Based Business Plan on Yema Veggies

    5 1 Learn about Prezi Download PDF RT Rovielyn Tolo Updated March 23, 2014 Transcript Community Based Business Plan on Yema Veggies Nowadays, primary attention is being given to feeding the hungry families specially children quite anything that can be called food, without any consideration to nutrition anymore.

  9. Pastillas yema

    Place the shaped candies on a plate. 9. 5.Pour the sugar on a plate. Pour half a cup of sugar on a plate. Roll the pastillas into the sugar. Make sure that all part are covered. 10. 6.Wrap the pastillas in cellophane. Place the pastillas in the cellophane and wrap the ends of it. And then serve.

  10. Jarana Marketing Plan

    Jarana Yema is a start-up company. Since we are new in the industry, we might struggle in achieving our desired goals and future profitability. Our product is common in the market. It is usually bought for pasalubong or snacks. There are varities of delicacies that are in line with yema. Among the well-known manufactured delicacies are pastillas de leche, polvoron and rice cakes.

  11. How to Create a Winning Business Plan for Your Yema Business

    Starting a Yema business can be an exciting and challenging venture. Not only does it require passion and determination, but also a well-crafted business plan. A business plan serves as a roadmap for your business's success, outlining its mission, goals, strategies, and financial projections. In this article, we'll guide you through the ...

  12. Pastillas Business Plan

    Business Plan pastillas delight business plan prepared : lovely paulette maningas. grade st. joseph pastillas delight pastillas delight table of contents. ... Then, we have thought that our product Pastiyema is named by "pasti" from the word "Pastillas" and yema from its own word. Our company, Pastillas Tooth, it was began in 2021.

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    A Business Plan for Amazing Sweets Company: Launching Yemazing Balls as a New Boxed Sweets Product in Biñan, Laguna | PDF | Pricing | Candy Business Plan (YEMAZING BALLS) - Read online for free.

  14. Yema Business Plan ️ Dissertation Writing Services in UAE Dubai

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  15. Yema business plan by Tucker April

    Published on Jan 10, 2021 Tucker April About Small Business Plan Sample. . Pastillas yema. . business. 539.994.721.5.. . Business Diary Philippines . THE BUSINESS PLAN OF GROUP...

  16. BSENTREP

    Executive Summary Business Name: Yema Candy Business Address: Purok 1 Agay-ayan Gingoog City Nature of Business: Candy Form of Ownership: Sole Proprietorship Proponents: Cheries Jane A. Moring and Family Mission. To satisfy our customer with a delicious, affordable, and nutritious candy. Vision.

  17. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  18. 5 Essential Elements to Include in Your Yema Business Plan

    A business plan is a blueprint that outlines your goals and strategies for achieving them. It is a crucial tool that not only helps in securing funding but also in guiding your business decisions. In this blog post, we will discuss the five essential elements to include in your Yema business plan. 1. Executive Summary The executive summary is ...

  19. yema-business-plan.pdf

    The proponents came up with this business to change or break the boring daily life in breakfast and snacks with breads and chips to more enjoyable and fun adventure with the sweet yema in various flavor. The Sweetville Delight yema offers you the one of a kind experience about spread in the bread, experience the joy of eating sweet spread in a nutritious way.

  20. Coco Yema by Mhine Lee on Prezi Next

    DELICO PARTNERSHIP Financial Feasibility Projected Population The annual growth rate is 2 % per year according to Municipalities. Projected Number of Potential Consumer as of 2016 Status Update like comment share San Antonio, Guagua Pampanga Location: Formula: n = N / (1 + Ne2)