Growthink logo white

Sample Beauty Supply Store Business Plan

beauty supply store business plan

Writing a business plan is a crucial step in starting a beauty supply store. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring beauty supply store business owners, having access to a sample beauty supply store business plan can be especially helpful in providing direction and gaining insight into how to draft their own beauty supply store business plan.

Download our Ultimate Beauty Supply Store Business Plan Template

Having a thorough business plan in place is critical for any successful beauty supply store venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A beauty supply store business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The beauty supply store business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your beauty supply store as Growthink’s Ultimate Beauty Supply Store Business Plan Template , but it can help you write a beauty supply store business plan of your own.

Example – GlowQuest Emporium

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to GlowQuest Emporium, our newest Beauty Supply Store situated in the heart of Phoenix, AZ. Our mission is to bridge the market gap by providing high-quality beauty products and personalized services, making us the go-to destination for beauty enthusiasts. With an extensive selection of products including hair care, skincare, cosmetics, nail care, and beauty accessories, we are committed to ensuring our customers look and feel their best. Our strategic location in Phoenix enhances our accessibility, allowing us to cater to a wide customer base in search of premier beauty products.

Our confidence in becoming the leading beauty supply store in Phoenix is bolstered by several key factors. The founder’s previous success in this industry lends us valuable expertise and insight. Our expansive product range exceeds that of our competitors, providing a unique selling proposition. Since our inception on January 3, 2024, we’ve achieved significant milestones including developing a strong brand identity, securing a prime store location, and creating a recognizable logo. These accomplishments set the stage for our journey towards becoming Phoenix’s premier beauty supply destination.

The beauty supply industry is marked by dynamic shifts in consumer preferences and technological advancements. As an integral player in this sector, GlowQuest Emporium is poised to leverage these trends to our advantage. Our focus on a wide product assortment and staying ahead in industry innovations positions us favorably against competitors. By adapting to changing market demands and enhancing our product offerings, we aim to solidify our market presence and cater effectively to our diverse customer base.

GlowQuest Emporium targets a broad demographic of local residents and beauty professionals seeking high-quality beauty supplies. We aim to fulfill the needs of everyday consumers and luxury seekers, offering products across various price points. Our B2B model caters to salons and professionals who demand excellence in their beauty supplies. Additionally, our e-commerce platform will extend our reach, attracting online shoppers looking for convenience and quality. This strategic customer targeting enables us to serve a wide range of preferences and requirements effectively.

Our unmatched selection of beauty products sets GlowQuest Emporium apart in the Phoenix beauty market. We continually update our product lines to stay ahead of trends, drawing from customer feedback to meet their evolving needs. Our knowledgeable staff enhances the shopping experience with personalized advice, fostering customer loyalty. This comprehensive approach to customer service, combined with our extensive product variety, establishes us as a distinctive destination for beauty enthusiasts.

GlowQuest Emporium’s marketing strategy encapsulates a blend of digital and traditional methods to engage our target audience. Our online presence, spearheaded by an engaging website and robust social media activity, will foster a community around our brand. SEO strategies will enhance our visibility, while email marketing will keep our audience informed of new arrivals and deals. Offline, we’ll engage the community through in-store events, partnerships with local influencers, and participation in beauty events. This multifaceted approach aims to build a loyal customer base and establish GlowQuest Emporium as a household name in Phoenix’s beauty scene.

Our operational blueprint encompasses meticulous inventory management, exceptional customer service, efficient sales processing, and rigorous store maintenance. We prioritize strong supplier relations and staff management to support our daily operations. Key milestones include securing a prime location, obtaining necessary permits, sourcing inventory, and launching our store with a compelling marketing strategy. Monitoring financial performance and striving to hit our revenue targets will be crucial for our sustainability and growth.

At the helm of GlowQuest Emporium is a seasoned management team, combining industry expertise with business acumen to steer our operations towards success. Our team’s leadership is characterized by a shared vision for excellence in the beauty supply industry, ensuring that every strategic decision aligns with our goal of becoming Phoenix’s top beauty supply store. Their collective experience is a cornerstone of our operational and strategic initiatives, promising a bright future for GlowQuest Emporium.

Welcome to GlowQuest Emporium, a new Beauty Supply Store that has recently opened its doors to serve the vibrant community of Phoenix, AZ. As a local beauty supply store, we’ve recognized a significant gap in the market – the lack of high-quality local beauty suppliers. Our mission is to fill this void by providing an extensive range of beauty products and exceptional customer service to beauty enthusiasts in the area.

At GlowQuest Emporium, our product lineup is deliberately curated to cater to all your beauty needs. We offer a wide array of Hair Care Products that cater to different hair types and concerns, ensuring your locks are always luscious and healthy. Our Skincare Products range from daily essentials to specialized treatments, helping you maintain a radiant and youthful complexion. For makeup enthusiasts, our Cosmetics and Makeup selection is diverse, featuring the latest trends and classic staples for every occasion. Nail Care Products and Beauty Accessories and Tools are also available to complete your beauty regime, providing everything you need under one roof.

Located in the heart of Phoenix, AZ, GlowQuest Emporium is perfectly positioned to serve our local community with ease and convenience. Our location was chosen with our customers in mind, ensuring that access to top-quality beauty supplies is never far away.

Our confidence in the success of GlowQuest Emporium stems from several key factors. Firstly, our founder brings invaluable experience from previously running a successful beauty supply store, ensuring that we understand the intricacies of the beauty supply industry. Moreover, our competitive edge lies in the breadth and variety of our product offerings. We pride ourselves on offering more beauty products and varieties than our competitors, ensuring that our customers always find what they’re looking for.

GlowQuest Emporium was officially founded on January 3, 2024, and operates as a C Corporation. Since our inception, we have made significant strides in establishing our brand. Our accomplishments to date include the creation of our unique logo, the development of our company name, and securing a prime location for our store. Each milestone reflects our dedication to building a strong foundation for our business and our commitment to serving the beauty needs of the Phoenix community.

The Beauty Supply Store industry in the United States is a thriving and lucrative market. According to market research, the industry generated approximately $10 billion in revenue in 2020. This significant figure indicates the size and potential of the market, making it an attractive industry for entrepreneurs and investors alike.

Furthermore, the Beauty Supply Store industry is expected to experience substantial growth in the coming years. With an estimated annual growth rate of 5%, experts project that the market will reach a value of $14 billion by 2025. This anticipated growth presents a promising opportunity for businesses like GlowQuest Emporium to establish a strong foothold in the industry and capitalize on the increasing demand for beauty products and supplies.

Several trends in the Beauty Supply Store industry bode well for GlowQuest Emporium’s success. One notable trend is the rising popularity of organic and natural beauty products. As consumers become more conscious about the ingredients they put on their skin and hair, the demand for natural and eco-friendly products has surged. GlowQuest Emporium can leverage this trend by offering a wide range of organic and natural beauty products, attracting environmentally conscious customers and differentiating themselves from competitors.

Below is a description of our target customers and their core needs.

Target Customers

GlowQuest Emporium will target a diverse demographic of local residents looking for high-quality beauty supplies. This core customer segment is comprised of individuals seeking both everyday beauty essentials and luxury items to enhance their personal care routines. The store will tailor its product offerings to meet the varied needs of this broad customer base, ensuring a wide range of options that cater to different preferences and budgets.

Beyond the local residents, GlowQuest Emporium will also focus on professional beauticians and salons requiring reliable access to premium beauty supplies. This segment values quality and consistency in their products, as their reputation and client satisfaction depend on the performance of the tools and cosmetics they use. The emporium will establish a B2B sales model that accommodates bulk purchases and offers competitive pricing to attract and retain this professional clientele.

Additionally, GlowQuest Emporium will target online shoppers through an e-commerce platform that extends its reach beyond Phoenix. By offering an easy-to-navigate online shopping experience complete with detailed product descriptions, customer reviews, and online beauty consultations, the store will attract customers who prefer shopping from the comfort of their homes. This strategy will not only expand the emporium’s customer base but also cater to the growing demand for online beauty shopping experiences.

Customer Needs

GlowQuest Emporium emerges as a beacon for those in search of high-quality beauty products, catering to the discerning residents who prioritize excellence in their beauty regimen. Customers can expect an array of premium selections that promise not only to enhance their physical appearance but also to uplift their confidence. This commitment to quality ensures that patrons leave not just with a product, but with an investment in their personal care.

Moreover, GlowQuest Emporium understands the diverse beauty needs of its clientele, offering products that cater to a wide range of skin types, tones, and preferences. This inclusivity ensures that every customer can find something that suits their unique requirements, making their shopping experience both satisfying and comprehensive. The store prides itself on being a one-stop destination for all beauty needs, reinforcing its role as a community staple in providing personal care solutions.

Apart from offering top-notch products, GlowQuest Emporium also prides itself on delivering exceptional customer service. Patrons can expect knowledgeable staff who are eager to assist, advise, and enhance their shopping experience. This level of personalized service not only helps customers make informed decisions but also fosters a welcoming atmosphere that encourages repeat visits. GlowQuest Emporium is not just a store; it’s a partner in the quest for beauty and self-expression.

GlowQuest Emporium’s competitors include the following companies:

Nu York West Beauty Supply specializes in a broad range of beauty products, catering to diverse customer needs. They offer hair care products, cosmetics, and beauty tools at competitive prices. Their price points are designed to attract a wide customer base, from budget-conscious individuals to those seeking high-end beauty solutions. Nu York West Beauty Supply generates significant revenue through both their physical store and online sales platform, serving customers primarily in the Phoenix area. They target a diverse demographic, including professional stylists and everyday consumers looking for quality beauty products. Their key strengths include a wide product selection and a strong online presence. However, their reliance on physical store sales could be a weakness in the rapidly growing e-commerce sector.

United Beauty Supply, Hair Extension & Wigs provides a specialized focus on hair products, including extensions, wigs, and related beauty accessories. Their products cater to a wide range of price points, accommodating customers looking for both affordable and premium options. They are known for their extensive collection of hair extensions and wigs, which appeals to a broad customer base. United Beauty Supply operates several locations across Phoenix, enabling them to reach a wide geographic area and various customer segments, including those seeking ethnic hair products. Their key strengths lie in their specialization and comprehensive range of hair products. A potential weakness is their niche focus, which might limit their appeal to a broader audience seeking a more diverse array of beauty supplies.

S-Mark Beauty Supply is another strong competitor, known for its extensive range of beauty products and supplies. They offer a variety of items from skincare to hair care products at mid-range to high-end price points, aiming to cater to customers looking for quality and premium beauty solutions. S-Mark Beauty Supply’s revenues are bolstered by their loyal customer base and strong brand reputation in the Phoenix area. They serve customers across multiple locations, ensuring wide geographic coverage and accessibility. S-Mark Beauty Supply targets both professional beauty industry clients and individual consumers, offering products that meet the needs of both segments. Their key strength is their reputation for quality and customer service. However, their focus on higher price points could be a weakness in attracting cost-sensitive customers.

Competitive Advantages

At GlowQuest Emporium, our competitive edge stems from our expansive selection of beauty products, surpassing what our competitors offer. We understand the diverse needs of our clientele, which is why we prioritize variety in our inventory. From the latest in skincare technology to the newest trends in makeup, our shelves are stocked with products to cater to every beauty enthusiast’s desires. This broad range ensures that customers can find everything they need in one place, making their shopping experience both convenient and enjoyable. Our commitment to providing an extensive array of beauty solutions not only sets us apart but also establishes us as a one-stop-shop for all beauty needs.

Moreover, our competitive advantage is further enhanced by our dedication to customer satisfaction. We go beyond just offering more products; we ensure that our staff is highly knowledgeable about the latest beauty trends and products. This enables us to offer personalized recommendations that cater to the individual needs of each customer, creating a tailored shopping experience. Our ability to adapt and respond to the evolving beauty market trends quickly also allows us to introduce new products and varieties before our competitors, keeping our inventory fresh and exciting. In essence, our focus on variety, coupled with exceptional customer service, positions GlowQuest Emporium as a leading beauty supply store in the industry.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

GlowQuest Emporium sets itself apart in the beauty industry by offering a wide range of high-quality products and services tailored to meet the diverse needs of its clientele. With a keen focus on providing everything a beauty enthusiast might need under one roof, the store ensures that customers can find premium products at competitive prices. Each category of products is carefully selected to cater to various beauty routines, ensuring that clients can maintain their unique styles and preferences.

Among the offerings, hair care products stand out as a cornerstone of GlowQuest Emporium’s selection. Customers can expect to find everything from shampoos and conditioners to hair treatments and styling tools. The average selling price for these hair care products ranges around $15 to $50, depending on the brand and product type. This pricing strategy ensures that customers can find products that not only suit their hair care needs but also fit their budgets.

Skincare products are another essential component of GlowQuest Emporium’s offerings. The store provides a variety of skincare items including cleansers, moisturizers, serums, and masks designed to cater to different skin types and concerns. These products are priced from $10 to $100, offering options for both budget-conscious customers and those looking to invest in higher-end skincare solutions. The emphasis is on promoting healthy, radiant skin through a selection of products that customers can trust.

Cosmetics and makeup form a vibrant part of GlowQuest Emporium’s product lineup, appealing to those who love to express themselves through makeup. From foundations and concealers to eyeshadows and lipsticks, the store offers a broad spectrum of cosmetic products. Prices for these items range from $5 for more basic items to $50 for premium brands, ensuring that there is something for everyone, regardless of their makeup budget or preferences.

Nail care products are also available, catering to clients who cherish maintaining manicured and polished nails. The selection includes nail polishes, treatments, and tools necessary for both at-home manicures and professional use. The pricing for these products is set between $5 and $30, making it accessible for customers to regularly update their nail care routines with quality products.

Lastly, beauty accessories and tools are an integral part of the product offering at GlowQuest Emporium. This category encompasses a wide range of items from makeup brushes and sponges to hair straighteners and curling wands. The prices for these accessories and tools vary, starting from as low as $2 for smaller accessories and going up to $100 for more advanced beauty tools. This range ensures that all beauty enthusiasts, from beginners to professionals, can find the tools they need to perfect their beauty routines.

In conclusion, GlowQuest Emporium prides itself on providing a comprehensive selection of beauty products and tools across various categories. With competitive pricing and a focus on quality, the store aims to be the go-to destination for beauty enthusiasts in search of reliable, effective products that cater to their individual needs and preferences.

Promotions Plan

GlowQuest Emporium embarks on a strategic journey to attract a diverse clientele interested in beauty products. With a comprehensive approach to promotional methods, this beauty supply store leverages both digital and traditional marketing techniques to ensure maximum visibility and engagement. At the core of their strategy lies online marketing, a powerhouse for modern businesses aiming to connect with their target audience effectively.

Online marketing for GlowQuest Emporium encompasses a variety of tactics, including social media campaigns, influencer partnerships, and search engine optimization (SEO). The emporium maintains active profiles on major social platforms such as Instagram, Facebook, and Twitter, where they share engaging content, product launches, and special promotions. By collaborating with influencers in the beauty industry, GlowQuest Emporium gains access to a broader audience, leveraging the trust and credibility these influencers have with their followers.

SEO plays a critical role in ensuring that when potential customers search for beauty supplies in Phoenix, AZ, GlowQuest Emporium appears at the top of search engine results. This involves optimizing their website content with relevant keywords, ensuring a mobile-friendly site design, and creating valuable blog content that positions them as experts in the beauty industry.

Email marketing will also be a vital component of their promotional strategy. By building an email list through their website and in-store sign-ups, GlowQuest Emporium sends out regular newsletters featuring new products, beauty tips, and exclusive offers. This direct line of communication keeps the brand at the forefront of customers’ minds and encourages repeat business.

In addition to digital efforts, GlowQuest Emporium will not overlook the power of traditional marketing methods. Community engagement through local events, sponsorships, and partnerships with beauty schools and salons in Phoenix, AZ, will enhance their local presence. Hosting beauty workshops and product demonstration events at their store will not only attract potential customers but also create an immersive brand experience.

Loyalty programs will further incentivize customers to keep coming back. By offering rewards for purchases, referrals, and social media engagement, GlowQuest Emporium fosters a community of loyal brand ambassadors. These satisfied customers will naturally promote the store through word-of-mouth, one of the most effective and authentic forms of advertising.

Finally, GlowQuest Emporium will leverage targeted advertising campaigns on platforms like Google Ads and Facebook Ads. By targeting specific demographics and interests related to beauty products, they ensure that their marketing efforts reach the most relevant audience, optimizing their return on investment.

In conclusion, GlowQuest Emporium adopts a multi-faceted promotional strategy that combines the reach and precision of online marketing with the personal touch of traditional methods. This balanced approach will not only attract a wide range of customers to their beauty supply store but also build a strong, loyal community around their brand in Phoenix, AZ.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GlowQuest Emporium, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We continuously monitor stock levels to ensure we have the right products available. This involves ordering new stock before current supplies run out and managing relationships with suppliers for timely deliveries.
  • Product Sourcing: We constantly search for new, innovative beauty products and brands to introduce to our customers. This requires attending trade shows, researching industry trends, and negotiating with suppliers.
  • Customer Service: We prioritize providing exceptional customer service, including offering personalized product recommendations, handling returns and exchanges efficiently, and addressing any customer inquiries promptly.
  • Sales Monitoring: We track daily sales to analyze trends, understand customer preferences, and adjust our marketing and inventory strategies accordingly. This enables us to maximize profitability and customer satisfaction.
  • Staff Training and Management: We ensure our staff is knowledgeable about our product range and trained in customer service excellence. Regular team meetings and training sessions help maintain high service standards.
  • Store Presentation and Merchandising: We maintain a clean, welcoming store environment with well-organized displays. Regularly updating product arrangements and promotional displays keeps the shopping experience fresh and engaging for customers.
  • Marketing and Promotions: We implement ongoing marketing efforts, including social media campaigns, email marketing, and local advertising to attract new customers and retain existing ones. Special promotions and events are also planned to boost sales.
  • Financial Management: We diligently manage the store’s finances, including monitoring cash flow, preparing budgets, and controlling expenses to ensure the store remains profitable.
  • Compliance and Legal Requirements: We keep abreast of and comply with all local, state, and federal regulations affecting our business, including health and safety standards, employment laws, and tax obligations.
  • Technology and Systems: We utilize point of sale (POS) systems, inventory management software, and customer relationship management (CRM) tools to streamline operations, enhance the customer experience, and gather valuable data for decision-making.

GlowQuest Emporium expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location in Phoenix, AZ : Identifying and securing a lease for a retail space in a high-traffic area conducive to our target market will be critical. This includes ensuring the location is accessible and visible to our primary demographic.
  • Obtaining Necessary Permits and Licenses : Completing all legal prerequisites, including obtaining a business license, seller’s permit, and any other local Phoenix, AZ, regulatory requirements. This will legitimize our operations and enable us to conduct business legally.
  • Building Out and Decorating the Store : Creating an inviting and functional store layout that aligns with our brand’s aesthetic. This includes shelving, display units, and signage that highlights our beauty supply products attractively.
  • Sourcing and Securing Inventory : Establishing relationships with suppliers and purchasing initial inventory. This includes a wide range of beauty products that cater to the diverse needs of our target market in Phoenix, AZ.
  • Hiring and Training Staff : Recruiting a knowledgeable and friendly team capable of providing excellent customer service. Training will focus on product knowledge, sales techniques, and operations.
  • Launch Our Beauty Supply Store : Officially opening GlowQuest Emporium to the public with a launch event that generates buzz in the community. This may include special promotions, local influencer partnerships, and an aggressive social media marketing campaign.
  • Implementing an Effective Marketing Strategy : Developing and executing a comprehensive marketing strategy that utilizes social media, local advertising, partnerships, and community events to build brand awareness and drive foot traffic.
  • Establishing an Online Presence and E-commerce Platform : Launching a user-friendly website and online shopping portal to reach a wider audience beyond Phoenix, AZ. This includes SEO optimization and online marketing efforts to drive online sales.
  • Monitoring Financial Performance and Managing Cash Flow : Keeping a close eye on sales, expenses, and cash flow to ensure the business remains financially healthy. Adjusting operations as necessary to improve profitability.
  • Get to $15,000/Month in Revenue : Achieving this financial milestone will be a strong indicator of the store’s potential for long-term success and sustainability. It will involve continuously optimizing our product offerings, marketing efforts, and customer service.

GlowQuest Emporium management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

David Kim, CEO

With a proven track record of success, David Kim brings invaluable experience to GlowQuest Emporium as its CEO. His entrepreneurial journey includes running a successful beauty supply store, which has equipped him with a deep understanding of the beauty industry’s intricacies. David’s leadership skills, combined with his keen sense for market trends and consumer preferences, make him uniquely qualified to steer GlowQuest Emporium towards its vision of becoming a leading name in the beauty sector. His ability to navigate the challenges of retail operations, product sourcing, and customer service excellence has been demonstrated through the sustained success of his previous ventures, laying a solid foundation for GlowQuest Emporium’s future.

To realize our growth objectives, GlowQuest Emporium requires substantial funding. This investment will support our operational needs, inventory acquisition, marketing efforts, and other critical business activities. Achieving our revenue milestones will be instrumental in validating our business model and ensuring our long-term viability in the competitive beauty supply market.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Beauty Supply Store Business Plan Example PDF

Download our Beauty Supply Store Business Plan PDF here. This is a free beauty supply store business plan example to help you get started on your own beauty supply store plan.  

How to Finish Your Beauty Supply Store Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your beauty supply store business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Growthink logo white

ProfitableVenture

Beauty Supply Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Supply Store

Beauty Supply Store

Are you about starting a beauty supply store ? If YES, here is a complete sample beauty supply store business plan template & feasibility report you can use for FREE.

The beauty industry is such that have continued to soar high, and more and more people are delving into this line of trade. Starting a beauty supply store is one of the best paths to walk.

Why? This is because it guarantees good returns on investment because there is hardly any household that does not use one form of beauty product. This is one of the reasons why the beauty supply store business is the best.

A Sample Beauty Supply Store Business Plan Template

1. industry overview.

Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry. Beauty, Cosmetics & Fragrance Stores Industry comprises of stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al.

Starting a beauty, cosmetics & fragrance store is not a difficult business to start and it is not so capital intensive especially if you choose to start on a small scale within your neighborhood. Getting the right brands that people want to buy and good stock keeping records are the secrets of running a retail business such as beauty, cosmetics & fragrance stores.

Beauty, Cosmetics & Fragrance Stores Industry is indeed a large industry and pretty much active in countries such as united states of America, United Kingdom, France, Italy, Holland, Switzerland, Japan, China, Germany, and Canada et al.

Statistics has it that in the United States of America alone, there are about 91,236 registered beauty, cosmetics and fragrance stores responsible for employing about 230,527 and the industry rakes in a whooping sum of $21 billion annually.

The industry is projected to enjoy 4.7 percent annual growth. The establishment in this industry that has a dominant market share in the United States of America are; L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon , Cosmetics & Fragrance Inc.

A closer study of the industry activities shows that skin care, which includes lotions and face creams, accounts for the largest share of revenue in the industry at an estimated 27.0 percent. Most of these items are considered less discretionary than cosmetics and fragrances, which has allowed this market segment to grow even during times of weak consumer spending, as was the case amid the recession period.

As a matter of fact, innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers. If you are contemplating starting your own beauty, cosmetics & fragrance store business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies.

If you get some key factors wrong before starting your any business, then you are likely going to struggle to stay afloat. But over and above, beauty, cosmetics & fragrance store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business is located.

2. Executive Summary

Daniella Beauty Holdings, Inc. is a registered and standard beauty, cosmetics & fragrance store business that will be based in Sacramento – California, USA.

We have been able to secure a corner piece location where we intend launching our first beauty, cosmetics & fragrance store before venturing out to open chains of beauty, cosmetics & fragrance stores all across major cities in the United States of America.

Our business goal as a standard beauty, cosmetics & fragrance store business is to become the number one choice for residence in the whole of the communities where we intend positioning our stores.

We are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries. We have been able to secure permits from all relevant departments in the State of California to run the business.

Daniella Beauty Holdings, Inc. is set to redefine how standard beauty, cosmetics & fragrance store business should be run, not just in Sacramento – California, but also in the whole of the United States of America. Which is why we have put plans in place for continuous training of all our sales girls, sales boys, store keepers and other back office staff members at regular interval.

It is a known fact that the demand for beauty, cosmetics & fragrance products is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend retailing our beauty, cosmetics & fragrance products.

In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. With that, we know we will be able to maximize profits in our business. Our strongest selling point at Daniella Beauty Holdings, Inc. is the unique strategy of ensuring that we strategically position our stores in different locations prone to high human traffic all around key cities in the United States.

There is hardly any customer who would visit our beauty, cosmetics & fragrance store business that would not see the kind of beauty, cosmetics & fragrance products et al that they are looking for and who would want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Daniella Beauty Holdings, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Daniella Beauty Holdings, Inc. to become the leading brand in the beauty, cosmetics & fragrance line of business in the whole of Sacramento – California, and also to be amongst the top 2 beauty, cosmetics & fragrance store brand in the whole of California within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Sacramento is the right place to launch this type of business before spreading to other cities all across the United States of America.

Daniella Beauty Holdings, Inc. is a family business that is owned by Mrs. Daniella Lancashire and her immediate family members. Mrs. Daniella Lancashire has a B.Sc. in Business Administration, with well over 10 years of experience in the beauty, cosmetics & fragrance stores industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Sacramento – California, but there is a plan to open chains of beauty, cosmetics & fragrance stores all across key cities in the United States of America.

3. Our Products and Services

At Daniella Beauty Holdings, Inc. we are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

Our intention of starting Daniella Beauty Holdings, Inc. is to make profits from the beauty, cosmetics & fragrance stores industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are the products that will be found in our beauty, cosmetics & fragrance store;

  • Hair care and shower products
  • Skin care products
  • Nail care products
  • Deodorant and shaving products
  • Sun care, baby care and other products

4. Our Mission and Vision Statement

  • Our vision as a community based beauty, cosmetics & fragrance store business is to become the number one choice in the whole of Sacramento – California and also to be amongst the top two leading beauty, cosmetics & fragrance stores in the State of California before our 10 th anniversary.
  • Our mission is to build a highly successful, profitable business venture; a beauty, cosmetics & fragrance store business that will grow from one store to different locations all around key cities in the United States of America.
  • We want to become a one stop beauty, cosmetics & fragrance shop.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our beauty, cosmetics & fragrance store business on the right business foundation.

As a matter of fact, we are set out to build a beauty, cosmetics & fragrance store business that will favorably compete with some of the leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy cosmetics, perfumes, toiletries, personal grooming products et al bought from our store. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve.

Which is why will be putting structures and standard operating processes in place that will help us meet our clients demand and run the business on autopilot. The success of our beauty, cosmetics & fragrance store business will be anchored on the team not on any individual.

With the nature of beauty, cosmetics & fragrance store business we intend running and the plan to strategically locate our stores in various locations all around key cities in the United States of America, we are only expected to employ more than it is required to run a conventional beauty, cosmetics & fragrance store business. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – Owner:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Controls goods distribution and supply inventory
  • Supervises the workforce in the sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of cosmetics, perfumes, toiletries, personal grooming products et al on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represent the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the store facility at all times
  • Ensures  that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Due to our drive for excellence when it comes to running a standard beauty, cosmetics & fragrance store business, we were able to engage some of the finest business consultants in Sacramento – California to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard beauty, cosmetics & fragrance store business that can compete favorably with leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Sacramento and also in other cities that we intend positioning our chains of stores. Here is a of what we got from the critically conducted SWOT Analysis Daniella Beauty Holdings, Inc.;

The location of our store, the vast experience and qualifications of our management team, the Business model we will be operating on, varieties of payment options, wide range of cosmetics, perfumes, toiletries, personal grooming products et al and our excellent customer service culture will definitely count as a strong strength for Daniella Beauty Holdings, Inc.

A major weakness that may count against us is the fact that we are a new beauty, cosmetics & fragrance store business and we don’t have the financial capacity to compete with multi – million dollars beauty, cosmetics & fragrance stores like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co when it comes to retailing cosmetics, perfumes, toiletries, personal grooming products et al at a rock bottom prices.

  • Opportunities:

The fact that we are going to be operating our beauty, cosmetics & fragrance stores in one of the busiest streets in Sacramento – California provides us with unlimited opportunities to sell our cosmetics, perfumes, toiletries, personal grooming products et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our store; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new beauty, cosmetics & fragrance stores or even a Supermarket, or in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

The beauty, cosmetics & fragrance stores cum retailing business has been in existence for as long as human started trading goods, which is why you can easily find mom and pop shops scattered all around world. In most cases, those people that you find running mom and pop business in a very small scale in a street corner may not have the education that would want them to aspire to run the business on a large scale.

Innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers.

Just like in any retailing business, it is common to find beauty, cosmetics & fragrance stores locating their business in a location with the right demographic composition and a place that is visible to their target market. With that it will be easier for them to make sales and profits.

Lastly, it is a common trend to find beauty, cosmetics & fragrance stores that are determined to stay top if the game retail all sort of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

With that, they can be considered a one-stop beauty, cosmetics & fragrance shop and if they retail in rock bottom prices, then they are going to be stay atop for a long time.

8. Our Target Market

As a matter of fact, the beauty, cosmetics & fragrance stores industry has one of the widest range of customers; everybody on planet earth has one or more things that they would need from a beauty, cosmetics & fragrance stores be you an adult or a kid.

It is difficult to find people around who don’t make use of cosmetics, perfumes, toiletries, personal grooming products et al.

In view of that, we have positioned our beauty, cosmetics & fragrance store to service the residence of Sacramento – California and every other location where our chains of stores will be located all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

A close study of the beauty, cosmetics & fragrance stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading the beauty, cosmetics & fragrance stores in Sacramento – California. Daniella Beauty Holdings, Inc. is launching a standard beauty, cosmetics & fragrance store that will indeed become the preferred choice of residence of Sacramento – California.

Our beauty, cosmetics & fragrance stores is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Sacramento – California. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain; we will ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries available in our store at all times.

It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Daniella Beauty Holdings, Inc. a one-stop beauty, cosmetics & fragrance shop. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups beauty, cosmetics & fragrance stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Daniella Beauty Holdings, Inc. is in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the residence of Sacramento – California.

We are in the beauty, cosmetics & fragrance stores industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at affordable prices. We will retail products such as;

10. Sales Forecast

One thing is certain when it comes to beauty, cosmetics & fragrance stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the beauty, cosmetics & fragrance stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Sacramento – California.

Below are the sales projection for Daniella Beauty Holdings, Inc., it is based on the location of our business and other factors as it relates to candy stores start – ups in the United States;

  • First Fiscal Year-: $100,000
  • Second Fiscal Year-:  $250,000
  • Third Fiscal Year-:  $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Daniella Beauty Holdings, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Sacramento – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the beauty, cosmetics & fragrance stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Sacramento – California.

In other to continue to be in business and grow, we must continue to sell the wide range of cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Daniella Beauty Holdings, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our store in a grand style with a party for all.
  • Introduce our beauty, cosmetics & fragrance store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Sacramento – California
  • Ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our store
  • Position our signage / flexi banners at strategic places around Sacramento – California
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our store.

11. Publicity and Advertising Strategy

Despite the fact that our beauty, cosmetics & fragrance store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our store.

Daniella Beauty Holdings, Inc. has a long term plan of opening chains of stores in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Sacramento – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Daniella Beauty Holdings, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Sacramento – California
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Daniella Beauty Holdings, Inc. and the products we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail businesses like beauty, cosmetics & fragrance stores, supermarkets and grocery stores et al, it is normal for consumers to go to places (retail outlets) where they can get cosmetics, perfumes, toiletries, personal grooming products et al at cheaper price.

Which is why big player in the beauty, cosmetics & fragrance stores industry like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. et al will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co but we will ensure that the prices of all the cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store are competitive with what is obtainable amongst beauty, cosmetics & fragrance stores within our level.

  • Payment Options

The payment policy adopted by Daniella Beauty Holdings, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniella Beauty Holdings, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a beauty, cosmetics & fragrance store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Daniella Beauty Holdings, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $53,300.
  • Cost for Shop remodeling (construction of racks and shelves) – $5,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries) – $25,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • Cost for store equipment (cash register, security, ventilation, signage) – $3,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $3,000
  • Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our candy store in Fairhope – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Daniella Beauty Holdings, Inc.

Daniella Beauty Holdings, Inc. is a family business that is solely owned and financed by Mrs. Daniella Lancashire and her immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Daniella Beauty Holdings, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Daniella Beauty Holdings, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – suppliers of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries: In Progress

Related Posts:

  • Cosmetics Store Business Plan [Sample Template]
  • Eyelash Extension Store Business Plan [Sample Template]
  • Makeup Artist Business Plan [Sample Template]
  • Lip Gloss Line Business Plan [Sample Template]
  • How Much Does It Cost to Open a Beauty Supply Store?
  • How Much Does It Cost to Start an Eyelash Business?
  • Shampoo Manufacturing Business Plan [Sample Template]

How to write the business plan for a beauty supply store

beauty supply store business plan

As a beauty supply store owner, having an effective business plan is essential to success.

Whether you are starting up a new business or looking to expand an existing one, writing a comprehensive and well-thought-out business plan can provide the guidance needed for future growth and profitability.

Our in-depth guide provides information on why it is important to write a business plan for your beauty supply store, what needs to be included in the plan, as well as tools that can be used to write it.

Let's get started!

In this guide:

Why write a business plan for a beauty supply store?

Information needed to create a business plan for a beauty supply store, how do i build a financial forecast for a beauty supply store, the written part of a beauty supply store business plan, what tool should i use to write my beauty supply store's business plan.

There are several reasons to write a beauty supply store business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan is an important step in setting up or running any kind of beauty supply business.

It forces entrepreneurs to think ahead and set objectives for the next 3 to 5 years, which is invaluable both for startups and existing businesses.

A well-crafted business plan will provide clarity on what needs to be done to achieve success. Additionally, it can also be used as a tool to measure progress over time and make adjustments when necessary.

To get clarity on your cash flow

A carefully crafted business plan also provides you with an accurate financial forecast with which you can compare your progress regularly.

This is key to ensuring your beauty supply store remains a viable and profitable business.

To secure financing

Securing financing for a beauty supply store can be difficult, which is why having the right business plan is essential.

Investors will want to see that your beauty supply store has the potential for healthy growth, profitability, and cash generation before they invest their money.

A well-crafted business plan will provide them with the confidence they need to invest in your venture.

Carefully research and analyse the beauty supply industry to help build realistic financial projections based on market trends.

Now that we understand the importance of writing a business plan for a beauty supply store, let's look at what information is needed to create such a plan.

Create your beauty supply store business plan online!

Think your beauty supply store could be profitable? Find out how with a business plan!

beauty supply store business plan online

Writing a beauty supply store business plan requires researching and projecting a lot of key information. In this section, we cover three key aspects that you should focus on before drafting your plan!

Carrying out market research for a beauty supply store

Carrying out market research is essential when writing a business plan for any beauty supply store.

Market research provides an understanding of the current industry trends and allows you to accurately forecast revenues for your business.

For example, you could survey possible customers in your area and find out what they would be willing to pay for skincare products. Alternatively, you could find out how much other beauty supply stores in the area are charging and base your pricing decisions on that (assuming that you are using a competitive pricing strategy).

This information can then be used to create realistic financial projections that will help secure financing from investors if needed.

Additionally, it can also provide insight into customer needs and preferences which can help inform product offerings and marketing strategies.

Ultimately, carrying out market research before writing a business plan for a beauty supply store is important to ensure success and profitability in the long run.

Developing the marketing plan for a beauty supply store

A marketing plan contains all the necessary information related to the budgeting of sales and marketing expenses, which are actions that need to be taken to reach success.

It requires research on market trends and demographics, careful consideration of budget allocations, and a strategy based on the strengths and weaknesses of the business.

Additionally, having a marketing plan helps you stay organized and focused when it comes to making necessary investments to grow your business.

You need to budget for and allocate the correct amount of investment for each part of your marketing strategy (promotional spending, advertising, etc.).

The staffing and equipment needs of a beauty supply store

Thinking about the equipment and human resources required to deliver your beauty suply store's business plan is a key prerequisite before you can start drafting the document.

You will need to determine how much resources need to be allocated towards recruitment plans (hiring process), staff salaries and other operational costs.

You will also need to assess what investments are required for the store itself (furniture, POS system, etc.) and how much capital these will require.

Once you have the information needed to create a business plan for a beauty supply store, you can start building your financial forecast.

A financial forecast will help determine how much money you need to start and operate your business and how long it will take before it begins turning a profit.

It can also provide insight into any potential risks or investments that may be necessary to ensure success.

A financial forecast includes four key statements: profit and loss, balance sheet, cash flow and a sources and uses table.

The projected P&L statement

The projected P&L statement for a beauty supply store shows how much revenue and profit the store is capable of making and how successful it might be in the future.

Investors will look at this before deciding on whether to invest money or not. They would like to see a reasonable return on their investment within a given period.

example of projected profit and loss statement in a beauty supply store business plan

The projected balance sheet of your beauty supply store

The balance sheet for a beauty supply store is a financial document that shows the total value of an entity's assets and liabilities at a given point in time.

This provides a snapshot of the business's financial health and is useful for lenders, investors, and business owners who want to assess the solvency and liquidity of the store.

example of projected balance sheet in a beauty supply store business plan

The projected cash flow statement

A cash flow statement for a beauty supply store is used to show how much cash the business is generating or consuming.

It shows the amount of money coming into the store and going out, like when you buy supplies or pay staff wages.

Having this information helps you to make sure that your business has enough cash to keep running and can help you anticipate potential seasonal cash shortfalls.

example of projected cash flow statement in a beauty supply store business plan

The initial financing plan

The initial financing plan (also called a sources and uses table) is an important tool when starting a beauty supply store.

It shows where the money needed to set up the store will come from (sources) and how it will be allocated (uses).

Having this plan helps you understand what costs are involved in setting up the store, so you can make sure that everything is taken care of before launching.

example of sources and uses of funds in a beauty supply store business plan

Once the financial forecast of a beauty supply store business plan is reviewed and understood, it is time to focus on the written part of the plan.

The written part of a beauty supply store plan is composed of 7 sections.

We cover each section in detail below.

1. The executive summary

The executive summary of a beauty supply store plan should start with a business overview providing essential information about the type of store, its ownership structure, and any unique products or services that it offers.

Next comes the market overview, which should provide an overview of industry trends, as well as an understanding of the target customer demographics.

Key financials, such as startup costs and projected profits and cash flows should also be included in the executive summary.

Finally, the executive summary should lay out the ask, which is essentially why this business plan will be beneficial and what the business is looking for from potential investors.

2. The presentation of the company

This section should provide important information about the business’s legal entity and ownership structure, such as whether the store is a corporation, limited liability company, or sole proprietorship. Also, mention what percentage of the business each partner owns.

This section should also provide detailed information about where the beauty supply store will be located. This includes a description of the physical location and an overview of the catchment area.

The presentation of the company should also include details about the store’s management team, such as the owners, managers, and key personnel who will be responsible for running the business. Provide an overview of their qualifications and experience related to the beauty supply store’s operations.

3. The products and services section

When writing the products and services section you should provide an accurate description of what your business sells.

For example, do you sell makeup, hair care supplies, nail polish or skincare items? Do you also offer styling services such as haircuts or colour treatments?

Are there any specialities that set your business apart from other stores in the area?

It’s important to provide a comprehensive list so that readers can get an idea of what customers should expect.

business plan products and services: entrepreneur working in a beauty supply store

4. The market analysis

In this section of your beauty supply store's business plan, you should include detailed information about demographics and segmentation, target market, competition, barriers to entry, and regulation.

This will help demonstrate to potential investors or banks that you understand the industry you are entering.

Demographics and segmentation provide insight into who is buying beauty supplies and why. It can also give clues as to which types of products might be most successful in certain areas based on the population’s preferences.

Knowing one’s target market helps ensure that marketing efforts are focused on those most likely to purchase from the store. For example, your beauty supply store could target women aged between 25 and 44.

Additionally, you need to understand both existing competition as well as possibly new entrants into the industry so that you can better position your business against them.

Be sure to research and have in mind any regulations that affect beauty store owners as well as generic regulations that apply to all businesses.

5. The strategy section

The strategy section of a business plan for a beauty supply store should include the following subparts: pricing strategy, marketing plan, milestones, and risks and mitigants.

Outline how your products are priced whilst also mentioning any discounts or promotions that will be available. For example, you could offer 25% off in-store for first-time customers.

It is also important to include a comprehensive marketing plan that outlines the tactics the business will use to acquire and retain customers.

Additionally, milestones should be included that set out achievable goals for the store. Finally, potential risks should be identified and mitigants proposed to mitigate those risks.

6. The operations section

The operations section of a beauty supply store business plan should include comprehensive information about the staff, assets and suppliers.

You should list the roles of staff members and provide an outline of their responsibilities.

Furthermore, it is necessary to articulate a recruitment plan for identifying and hiring new personnel - you might be using a recruitment agency or a list of contacts in your network to do so.

Additionally, information about the store’s opening hours as well as the key assets and intellectual property it needs to operate should be included in the business plan.

Finally, you should mention any suppliers that you plan to work with and explain why you chose that supplier. This should include any competitive advantages that the supplier may bring to the store and how it will add value.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your beauty supply stores' business plan, it’s time to look at the tools that can help you create one.

Create your beauty supply store plan online!

In this section, we will review three solutions for creating a business plan for your beauty supply store: using Word and Excel, hiring a consultant to write the plan, and using online business planning software.

Create your beauty supply store's business plan using Word or Excel

Using Excel and Word to write the business plan for a beauty supply store can be enticing due to the low cost of these programs.

However, Excel is not the ideal solution for creating a financial forecast. Unless the business owner has expertise in accounting and financial modelling, it can be difficult to create an accurate forecast with minimal mistakes.

Even if the forecast is created correctly, a bank or investor may be sceptical of its accuracy.

Using Word to write a business plan has its own set of drawbacks. It requires starting from a blank page, meaning the business owner must spend time formatting the document once written.

Hire a consultant to write your beauty supply store's business plan

You might feel that outsourcing your beauty supply store business plan to an accountant or consultant is a good idea. They are used to writing business plans and can create sound financial forecasts without errors.

However, most accountants lack specific industry expertise to accurately forecast sales, and consultants may not have the same level of expertise as an entrepreneur who is familiar with their business.

The fees are also generally quite expensive: budget around £1,500 (US$2,000) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Use an online business plan software for your beauty supply store's business plan

Another alternative is to use online business plan software.

There are several advantages in doing so:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • You can easily compare your forecast against your accounting data to make sure you are on track to deliver your plan, or make adjustments if needed

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for your beauty supply store. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • Hair salon business plan template
  • Executive Summary - The most crucial part of your business plan
  • How to do a market analysis for a business plan

Know someone in the beauty supply store industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

The Business Plan Shop | Business Plan Software

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

business plan template library

Need a professional business plan? Discover our solution

Write your business plan with ease!

Business Plan Software

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

  • Business plans

Beauty Supply Store Business Plan

Used 5,012 times

This Beauty Supply Store Business Plan Template covers all the appropriate sections needed to invest in a beauty supply store. The template will help you to raise money for your business.

e-Sign with PandaDoc

Beauty Supply Store Business Plan Template

Image 1

Prepared by:

​ [Owner.FirstName] ​

​ [Owner.LastName] ​

Executive Summary

​ [Owner.Company] is a soon-to-be-launched beauty supply store that aims to provide high-quality and reasonably priced beauty products to its customers. We sell product lines that meet people's beauty and skin care needs.

Products and Services:

​ [Owner.Company] aims to provide competitively priced and high-quality beauty supplies to various customers located within our area. We have haircare and skincare products on offer. Moreover, there are nail products and cosmetics available too.

​ [Owner.Company] shall also sell fragrances, body care items, and all the limited branded items that are otherwise hard to find.

Customer Focus

​ [Owner.Company] primarily will serve (men/women) of age groups (add age range) looking for beauty products to meet their body needs. These customers live or work close to our possible location.

Here is a breakout of our target customers:

% of customers: (Give percentage)

Average income: (Give income)

Median Age : (Give age)

(Other details about target customers)

Company Overview

Mission statement:.

Our store wants to serve our customers with the best skin care and beauty products. We want to sell them competitively to earn an excellent profit margin.

Company Introduction:

​ [Owner.Company] is a modern yet well-equipped store with all the basic and advanced beauty and care products. It will be run by [Owner.FirstName] [Owner.LastName] with the help of a management team. We aim to launch the store at the end of this year, giving our customers all the products they require to maintain their looks.

Industry Analysis

Industry overview:.

This store is part of the beauty industry, with various brands competing with each other. This is a fast-paced industry where new products are constantly launching. Our store aims to keep up with the pace to offer all the beauty and care products that the rest of the market has available for sale.

Industry Trends:

(Mention the key market trends such as moisturizing creams, tints, and blush ons)

Customer Analysis

Customer needs:.

The key needs of our customers are:

Reasonably priced beauty products

Quality of skincare items

Availability of the latest beauty and care products

Delivery of products on demand

(Add additional needs)

Target Customer Profile:

We will majorly target these customer segments:

Women aged (Age range): (Mention Details)

Men aged (Age range): (Mention Details)

Competitive Analysis

List of competitors:.

​ [Owner.Company] has direct and indirect competitors with their addresses and other details.

(Competitor A)

(Competitor B)

(Competitor C)

Competitive Advantage:

​ [Owner.Company] has a competitive advantage over its competitors due to the following reasons:

Well-qualified and experienced founder

A disciplined and experienced management team

Excellent location

Flexible opening and closing hours

(Add other advantages)

Marketing Plan

​ [Owner.Company] wants to build a brand that focuses on the following:

Providing competitive prices

Offer high-quality products

Generate monthly profit

(Add any additional focal points)

Promotion Plan:

​ [Owner.Company] aims to follow the following advertising strategies to promote its products.

Local Publications (Explain How)

Customer Loyalty Programs (Explain How)

Word-of-Mouth (Explain How)

(Add additional promotional strategies)

Operations Plan

We aim to rent the following site as the location of our store:

​ [Owner.StreetAddress] ​

​ [Owner.City] , [Owner.State] [Owner.PostalCode] ​

Operational Timings:

​ [Owner.Company] will conduct all its operations based on a walk-in basis. It aims to stay open all seven days of the week from 8 am to 10 pm.

To execute its business model, [Owner.Company] should have the right personnel to perform the following tasks:

Floor sales

Product sales

Hiring and training of staff

Administrative functions

Storing and sourcing of products

Management Team

​ [Owner.Company] is led by [Owner.FirstName] [Owner.LastName] who has extensive experience in running and managing a store. [Owner.FirstName] [Owner.LastName] also has excellent knowledge of beauty products and stays aware of new beauty and care items.

​ [Owner.FirstName] [Owner.LastName] wishes to hire [CustomerServiceManager.FirstName] [CustomerServiceManager.LastName] as their customer service manager. They have (number of years) years of experience in the beauty industry.

Other staff members required are:

Accountant (Part-time or full-time)

Cleaning staff (Number and working hours)

Menial staff (Number and working hours)

Revenue and Cost Drivers

​ [Owner.Company] aims to earn its revenue from the sale of its beauty products. Similarly, its major costs are rent of the store, maintenance expenses, staff salaries, and marketing expenses.

Funding Requirement:

We require funding of (Amount in dollars) in our initial year to spend on:

Working Capital

Lease Agreement

Hiring of staff

Cost of purchasing beauty and skin care products

Key Assumptions and Forecasts:

Our income statements, balance sheets, and cash flow statements for the next three years are below. All the data collected is based on estimations and predicted inflation rates.

(Share balance sheets, income statements, and cash flow statements)

​ [Owner.FirstName] [Owner.LastName] ​

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

  • Featured templates
  • Sales proposals
  • NDA agreements
  • Operating agreements
  • Service agreements
  • Sales documents
  • Marketing proposals
  • Rental and lease agreement
  • Quote templates

BusinessDojo

Item added to your cart

How to write a business plan for your beauty supply store.

business plan for a cosmetics store

Starting a cosmetics store is a great idea as it provides a valuable service to customers and can be a profitable venture due to the high demand for beauty products.

Additionally, it is relatively easy to set up and manage, making it an attractive business opportunity.

However, prior to that, you must have a business plan.

A business plan is a critical component of starting a new business. It outlines the goals and objectives of the business, as well as the strategies for achieving them. It also provides a roadmap for the future of the business, helping to ensure that it will be a success.

In short, a good business plan will help make sure your beauty boutique is profitable .

What should you include in the business plan for a cosmetics store? What should be the main focus areas? Which key financial data points should be included? What's the best way to create a business plan quickly and effectively?

This article will provide answers to all these questions!

Moreover, bear in mind that it is up to you whether you choose to start your business plan from scratch.

You can download our customizable business plan for a cosmetics store and adapt it to suit your business needs.

business plan cosmetic store

Mapping out a business plan for a cosmetics store

Is it worthwhile to invest time in a business plan for your beauty boutique.

Yes, you should invest time in a business plan for your beauty boutique as it will help you to set achievable goals and create a successful strategy.

Developing a robust business plan will enable you to:

  • get familiar with the beauty supply store market
  • make sure you are aware of new trends and include them in your project
  • find what makes a cosmetics store thriving
  • understand customers' beauty product preferences and trends to offer a diverse selection of quality beauty supplies
  • find a great unique value proposition for your cosmetic retail store
  • monitor competitor activities and tactics
  • find relevant competitive advantages for your beauty boutique
  • find a business model that secures a healthy net income
  • establish and execute a strategic action plan to drive sustainable growth
  • identify and manage risks specific to a beauty supply store, including product quality, inventory management, and customer preferences

Our team has drafted a business plan for a cosmetics store that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a cosmetics store?

A business plan comprises a diverse set of metrics and relevant data. It must be well structured, to make easy to read and digest.

When we built and designed our business plan for a cosmetics store , we ensured it was organized correctly.

We've split it into 5 parts: Opportunity, Project, Market Research, Strategy and Finances: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The initial section is named "Market Opportunity."

Explore this section to access valuable data and metrics related to the beauty supply store industry, providing insights for entrepreneurs.

The data here is always up to date; we update it biannually.

2. Project Presentation

The second part is dedicated to the "Project" of your beauty boutique. Here, you can describe the range of beauty products offered, including cosmetics, skincare, haircare, and tools, your brand partnerships, customer loyalty programs, in-store and online shopping experiences, and the unique value proposition that caters to beauty enthusiasts and professionals.

Also include a short description about yourself at the end of this section.

Discuss your passion for beauty products, your range of beauty supplies, and how you plan to create a comprehensive and personalized shopping experience for customers at your beauty supply store. Highlight your selection of high-quality brands, your knowledgeable staff, and your dedication to providing exceptional customer service that caters to the diverse needs and preferences of beauty enthusiasts through your beauty supply store.

We prepared language in our business plan. Adapt it to suit your idea precisely.

3. Market Research

The third part is the "Market Research" section.

The purpose of this section is to introduce the market segments for your beauty boutique.

It includes a competition study, outlining other beauty supply stores in the area. Your store's unique selection of beauty products and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section encompasses a complete growth plan, delineating the necessary steps and initiatives to make your beauty boutique exceptionally profitable.

Additionally, this section provides a marketing plan, a strategy to handle risks, and a fully completed Business Model Canvas.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and predictions for your project.

business plan beauty supply store business

How to make an Executive Summary for a cosmetics store?

The Executive Summary acts as an opening to the business plan of your beauty boutique.

Don't make it longer than 2 pages, and include only the most important information.

This document is meant to make the reader curious to know more about your business plan.

In the Executive Summary of your beauty boutique, provide responses to the following: what products do you sell in your beauty supply store? who is your target market? are there other beauty supply stores nearby? what makes your store unique? what funding do you require?

How to do the market analysis for a cosmetics store?

Conducting a market study for your beauty boutique enables you to grasp external factors like customer demands for cosmetics and beauty products, competition within the beauty industry, and emerging trends in skincare and makeup.

By conducting a thorough market analysis, a cosmetics store can understand customer preferences, offer a diverse selection of beauty products, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local beauty industry.

Here is what you will find in the "Market Research" section of our business plan for a cosmetics store :

  • recent data and statistics about beauty supply stores, including popular beauty products, beauty brand market share, and consumer spending habits
  • a compilation of potential customer segments for a cosmetics store
  • the competitor study
  • the potential competitive advantages for a cosmetics store

business plan beauty supply store business

The key points of the business plan for a cosmetics store

What's the business model of a cosmetics store, business model of a cosmetics store.

A beauty supply store's business model revolves around offering a wide range of beauty products, cosmetics, and personal care items to customers. Revenue is generated through product sales, potentially offering beauty consultations or educational workshops.

The business model focuses on sourcing popular and high-quality beauty brands, providing exceptional customer service and product knowledge, creating an inviting and well-stocked store environment, effective marketing to target beauty enthusiasts, and building strong customer relationships based on trust and beauty expertise.

Success depends on staying updated with beauty trends and innovations, fostering relationships with beauty brands or suppliers, fostering positive customer experiences and recommendations, and continuously offering new and exclusive beauty products that cater to different customer needs and preferences.

Business model vs Business plan

Avoid confusing "business plan" with "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you leverage the Business Model Canvas as a user-friendly framework to illustrate the structure of your business.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a cosmetics store .

How do you identify the market segments of a cosmetics store?

Segmenting the market for your beauty boutique involves categorizing your potential customers into different groups based on their specific beauty needs and preferences.

These categories may include factors such as skincare, haircare, makeup, or nail care.

By segmenting your market, you can curate a diverse range of products that cater to each segment's unique requirements. For instance, you might offer a variety of organic skincare products for customers seeking natural alternatives, a wide selection of haircare tools for salon professionals, or specialized makeup brands for professional makeup artists.

Market segmentation allows you to target your marketing efforts and product offerings to meet the specific demands of each customer group, enhancing customer satisfaction and increasing the likelihood of repeat business.

In the business plan for a cosmetics store , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a cosmetics store?

Without a doubt, you won't be the only beauty supply store business in your market. There are other stores offering a variety of beauty products and cosmetics.

Develop a solid business plan by conducting a comprehensive analysis of your competitors, including evaluating their strengths and weaknesses.

Take stock of their weaknesses (such as limited product range, inconsistent product availability, or poor customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when shopping at beauty supply stores.

By focusing on these areas, you can offer a diverse range of high-quality beauty products, provide knowledgeable staff assistance and beauty advice, and create an inviting and visually appealing store environment, establishing your beauty boutique as a go-to destination for all beauty needs.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a cosmetics store: wide selection of high-quality beauty products, exclusive and niche brands, knowledgeable staff with beauty expertise, personalized beauty consultations, attractive pricing and discounts, positive customer reviews and recommendations, convenient online shopping.

How to draft a SWOT analysis for a cosmetic store?

A SWOT analysis is useful for starting a cosmetics store as it can help identify strengths, weaknesses, opportunities, and threats to the success of the business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a cosmetics store

The strengths for a cosmetics store

When we talk about the "S" in SWOT, we're referring to Strengths, which are the project's beneficial features.

For a cosmetics store, some possible strengths include having a wide selection of products, offering competitive prices, providing excellent customer service, and having a knowledgeable staff.

The weaknesses for a cosmetics store

The letter "W" signifies Weaknesses, which are the weak points of the project that need to be addressed.

For a cosmetics store, potential weaknesses could include limited inventory, high overhead costs, lack of customer service, and limited marketing resources.

The opportunities for a cosmetics store

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external situations or conditions that can be advantageous for the project.

In the case of a cosmetics store, potential opportunities include offering online ordering, partnering with local salons and spas, providing makeup classes, and hosting beauty-related events.

The threats for a cosmetics store

T represents Threats in SWOT, referring to the external factors or circumstances that can pose risks or challenges to the project's goals.

How to elaborate a marketing strategy for a cosmetic store?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

A cosmetic store can attract beauty enthusiasts by developing an effective marketing approach that highlights the store's wide range of cosmetic brands, high-quality products, and knowledgeable staff offering personalized beauty advice.

Customers won't shop at your cosmetic store without effective promotion; showcasing the quality of your beauty products, range of brands, and expert beauty advice is crucial.

Are you implementing effective marketing strategies for your cosmetic store? Consider offering personalized beauty consultations or makeup demonstrations, running targeted advertising campaigns during festive seasons or special events, and utilizing social media platforms to showcase the latest beauty trends and product launches.

No need to worry if you have no clue about marketing and communication.

How to build a 3-year financial plan for a cosmetic store?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When crafting your business plan, you should estimate the projected revenue for your beauty boutique.

The credibility of your business plan relies on revenue projections that are based on sensible and well-supported assumptions, which helps potential investors feel more confident.

Our financial plan for a cosmetics store is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your beauty boutique. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is vital for your financial plan because it tells you if you whether your beauty boutique will be profitable or not.

  • Choosing a selection results in a full page refresh.
  • Opens in a new window.

Business Plan for Investors

  • Bank/SBA Business Plan
  • Operational/Strategic Planning Services
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB-1 Business Plan
  • EB-2 NIW Business Plan
  • EB-5 Business Plan
  • Innovator Founder Visa Business Plan
  • Start-Up Visa Business Plan
  • Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Plan
  • Landlord business plan
  • Nonprofit Start-Up Business Plan
  • USDA Business Plan
  • Cannabis business plan
  • Ecommerce business plan
  • Online boutique business plan
  • Mobile application business plan
  • Daycare business plan
  • Restaurant business plan
  • Food delivery business plan
  • Real estate business plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

Beauty Supply Store Business Plan Sample

JAN.30, 2020

Beauty Supply Store Business Plan

Beauty supply store business plan for starting your own shop

Are you considering starting your own beauty supply business? If your answer is yes, there is no better time than right now. Why the potential is endless. You only have to look at Instagram to see that the beauty industry plays a very important role in this digital age.

Every generation is seeking perfection, whether it be for that all-important selfies for social media or the next big family wedding. The beauty has exploded over the last decade. Influencers have played an integral role in their beauty tutorials on YouTube, Instagram, Facebook, and Twitter. This is not just a trend this is here to stay.

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young, and old wants to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but also for all financial pockets high and low.

Executive Summary

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young and old want to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but for all financial pockets high and low.

How to start a business?

Starting your own business always begins with a great concept of how to open a beauty supply store. Once the seed is sown move on to market research for your chosen business idea. You can also look for sample business plan for beauty supply store. Knowing your market is key to success. Once you have established your core market, you will need to ascertain your opening budget and stick with it. Where will your funds for your new venture come from? Locating the right outlet/property is also key to the success of your venture. The wrong location can be the death of any business.

What are the costs involved in opening a business?

The costs of running your own business differ greatly. This will all depend on location, rent/lease of property/outlet and the cost of initial stock. Then you need to consider staffing costs, delivery import and export costs.

How to implement business management?

This key area is vitally important for the success of any business. The right management can make a company and the wrong management can break it. Share your vision with your managers/staff and make them feel a part of something great. Show them that they are valued and you will receive their loyalty. Make them feel important. A great manager will attain the loyalty of their staff thus lowering the staff turnover rate per annum. The business will be more productive and the financial rewards will be higher.

What the target of this business?

The Beauty Supply Business’s key target is to supply beauty products to stores big and small nationally and internationally at a competitive rate offering discounts on regular bulk-buy orders. We wish to stand out from the crowd and offer a wide range of products that exceed our competitors, thus making our business a very attractive option.

Company Summary

Planning your business.

When starting a beauty supply store, the business/startup, Beauty Supply Store has engaged a consultant to help effect a business plan initially. Beauty Supply Store’s cost budget/funds for a startup will be coming from –inheritance and a business loan.

Define your brand

Beauty Supply Store’s measuring stick will be its unique approach how to start a beauty supply store to customer satisfaction and individual personalization based on customer’s needs. No one customer is the same and they will not be treated generically. We are not just another beauty company, we care about our clients, and they can choose tailor-made order strategies personal to their business. ‘Above and beyond’ is our companies’ motto

How to promote & Market a business

The promotion and marketing of the Beauty Supply Store will highly engage in social media marketing. Digital marketing is the heart of any successful business today. Instagram, Twitter, Facebook, and LinkedIn will be key targeted areas. A full-time digital marketing professional will be hired to run this side of the business to maintain its presence online.

Establish a web presence

A brand new website is currently under construction to engage a highly effective web presence. This will engage customers and garner new ones. Customers will be able to order online as well as walking into the store. Thus, attracting a larger customer base. Keeping up to date with Google analytics will also be key to maintain a high search position.

Company Owner

The owner of the beauty supply store is a young woman who studied the industry at University. She comes from a family who has been in the beauty industry for two generations and dreamed of one day owning her own beauty business. Her knowledge of the beauty industry is vast, and will compliment her venture greatly.

Why he/she started the business

Coming from a long line of family business owners, she always knew that she wanted to make her own mark on life, be her own boss, and create her own brand new company from scratch. With this in mind, the university was her starting point. They need to gain as much knowledge in addition to what she already had to ensure the success of her business.

How the business started

A fortuitous inheritance enables the birth of Beauty Supply Store along with a small business plan for bank loan . In addition, with a business partner, consultant and help from family business owners. The business was enabled.

Beauty Supply Store Business Plan - Startup Cost

Products available in the Beauty Supply Vendors store.

  • A wide range of skincare products will be available, including vegan selections.
  • Various and trusted brands of aromatherapy body oils from leading and well-known brands
  • Body lotion for all skin types for both men and women (vegan selections available)
  • Specialist foot products for the removal of hard skin.
  • Derma wands for anti-aging skin
  • Retinal serums
  • False eyelashes (stick on and semi-permanent)
  • Micro-blading equipment/products
  • Hair products, hair dye/bleach/micro rings/micro loops/ hair extensions and wigs
  • Beauty tools, makeup brushes/hairbrushes/tweezers/hair masks/dye mixing bowls/whisks/microbeads/loops/extension hair tape/wig tape/nail drying gadgets/foot spas/nail polish remover/hair clips/hairbands/trays/trolleys/makeup boxes/ nail boxes/
  • Nail polish/nail polish remover,
  • Eyebrow dye kits
  • Eyelash tint kits
  • False nails, all types for all nails.
  • Gel nail kits
  • Massage tables
  • Bleaching caps
  • Hair dryers
  • Hair straighteners
  • Wide range of makeup for all skin types from trusted market-leading brands

Marketing Analysis of Beauty Supply Store

Market trends.

The observation of market trends is key to the Beauty Supply Shop. Using search engines such as Google and Google insights. Twitter trends will also play a key role. Monitoring online trends in the beauty world will be important to the business. What is trending in 2020? What is trending amongst influencers on social media such as Instagram and YouTube?

Market trends are continually changing and evolving and the monitoring of these trends to ensure we stay ahead of the rest will be paramount.

Marketing Segmentation

Grouping customers into regular, occasional, and potential divides will help Beauty Supply Store to keep on top of analytics that is core to current and future business. Thus, enabling the business to effect a change of direction when needed. It is important to keep up with consumer demands as this affects the products we stock over time.

Beauty Supply Store Business Plan - Market Segmentation

Business Target

Beauty Supply Store business’s main targets are beauty salons, hairdressers, spas, hotels, and the general public. The aim is to provide everything that a hair/beauty salon needs to run their business and offering all the brands required. The choice for our clients will be a key factor. Limited stock will not be an option if we are to set our business apart from the rest.

Beauty Supply Store Business Plan - 3 Years Profit Forecast

What is the key Target Market?

Beauty Supply Stores key target market is as follows: Beauty salons/beauty spas/Hotels and the key Demographic 16/55 although the general demographic will be much wider. Beauty is ageless and everyone wants to look beautiful.

How to keep customers coming back

Repeat customers will be at the heart of the Beauty Supply Store. The most important thing for the success of any business is customer service. To ensure customers keep returning they will be awarded a bonus card. The more they spend the more points they receive. These points can be converted to free products and extra discounts off bulk-buys when the points build up. There will be a range of personal delivery options (an area that often fails many customers). Friendly staff and advisors will be on hand for our clients online and instore.

What will be the average receipt of the business?

The average customer receipt will be between $100 and $1000, of course, this depends on the size of the business ordering the goods. Bulk-buy goods would expect an average receipt of $1000

Marketing Strategy

Ogscapital was great working with..

OGScapital is the company I had recently worked with on business plan development. The assigned project manager was very diligent, hard-working, clearly understood set tasks. The project was done before set deadlines, which was even more pleasant for me. I definitely recommend OGScapital as a team of real professionals.

With our online presence in the form of a professional website that is compatible with mobile phones will increase our marketing online. We will drive traffic through our site by using/offering an affiliate program to customers. Producing regular beauty-focused content with keywords that are guaranteed to rank high on search engines will be important. Offering incentives on our Social media platforms such as our Facebook page to engage our followers and get them buying and clicking through to our website. Using Facebook and Instagram ads for businesses to promote our products will be an area that we shall implement at the offset.

Competitive Analysis

While pereparing the beauty supply retail store business plan , the competitive analysis is an essential part to consider.We are in the market when there are numerous other beauty supply organizations inside a mile span. There is an uncertainty that the business will confront the hardened challenge from built-up industry players.

In any case, the business has recognized the key factors that are long accepted to profit the intensity of different beauty product organizations. Putting resources into key areas, with praiseworthy client assistance, latest management technology, and superb cordial staff will bring us into the challenge.

Sales Strategy

The accompanying techniques will be produced for our store to get more client base:

  • Showcase our products to corporate customers that are associated with numerous downtown foundations.
  • Extraordinary offers, especially, convincing, and adjustable bundles that give great motivating forces to draw in clients.
  • Thorough showcasing efforts and utilization of both nearby media just as advanced channels to spread business.
  • Offer periodic offers and limits to faithful clients to keep utilizing our products.
  • Ensure that every client gets singular regard for their needs and to get the help they need.

Sales Monthly

The business of store might not be able to pick up the profitability baseline in the first month, but our plan is made in such a way so that we can easily mitigate that possibility. Although, when it comes to sales, we expect an exponential increment in the first four weeks of the store.

Beauty Supply Store Business Plan - Sales Monthly

Sales Yearly

As already mentioned, the business of the store might not be able to pick up the profitability baseline in the first month, but it will become fully profitable by the first quarter of the first year. We expect that we will reach our full potential of sales under given capacity in the first year.

Beauty Supply Store Business Plan - Sales Yearly

Sales Forecast

During the first 12 months: We expect to make an honest marginal profit as setup costs will affect the profit margin greatly as with any business plan in its infancy. However, our sales forecast for the first month is expected to be $40,000 due to clients we have attained initially with potential orders already exceeding our expectations. Our target sales for the first 12 months is expected to be a conservative $250,000.

Beauty Supply Store Business Plan - Unit Sales

Personnel plan

What Staff Needs to Open a Company?

  • For the Beauty Supply Store, we will employ –
  • 2 shop-floor staff
  • 2 forklift truckers
  • 1 receptionist for front of the house.
  • 2 Loading staff, 2 delivery staff.
  • 1 The store manager and
  • 1 Security store guard.

Average Salary of Staff

To start a beauty supply store, the following table describes the average annual salary of each employee and total payroll for the next 3 years.

Charges for Opening Store

The charges for opening the Beauty Supply Store will include the following: Lease/rent costs, staffing costs, stock cost, electricity, water, business rates, telephone, and WiFi.

Financial Plan

We have built up a thorough financial arrangement that will completely bolster our business while preparing the business plan template for a beauty supply store. Our business will give monetary help with a variety of different speculators. Accessible subsidizing will be accessed and enhanced by an advance that the business means to debit inside the initial three years of opening.

In the event that you are thinking about how to begin a beauty supply store, do not stress as we can assist you with setting up a point by point budgetary plan.

Important Assumptions

We assume that our client base will grow linearly and the economy will remain strong. Our services might be disrupted due to natural factors but we will take the top care to make sure that the services remain stable under human conditions.

Brake-even Analysis

We expect that the beauty supply store will break even within the first quarter of the first year of opening.

Beauty Supply Store Business Plan - Brake-even Analysis

Projected Profit And Loss

We might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations.

Profit Monthly

The monthly profit we will reach will be able to sustain all our operations and will us enough dividends to invest for future grown of the business.

Beauty Supply Store Business Plan - Profit Monthly

ProfitYearly

As already mentioned, we might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations and therefore our yearly profits will be able to pay back all the credit.

Beauty Supply Store Business Plan - Profit Yearly

Gross Margin Monthly

In the first few months, the margins will remain negative, but when the profitability picks up we expect a thick margin baseline.

Beauty Supply Store Business Plan - Gross Margin Monthly

Gross Margin Yearly

Yearly margins will be great and will make us able to expand our business and reach out to a larger customer base.

Beauty Supply Store Business Plan - Gross Margin Yearly

Projected Cash Flow

In the initial months, we will be running on credit, but soon we will become cash-flow positive.

Beauty Supply Store Business Plan - Projected Cash Flow

Projected Balance Sheet

Balance sheets will be outsourced but monitored. Management will make sure it will stay positive.

Business Ratios

The business rations have been calibrated to be perfect in the long term.

Download Beauty Supply Store Business Plan in pdf

OGS capital professional writers specialized also in themes such as Herbalife business plan , hair extension business plan , business plan for a hair salon , nail salon business plan , nail polish business plan , salon spa business plan and many other business plan.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

beauty supply business plan example

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

beauty supply business plan example

OGScapital website is not supported for your current browser. Please use:

beauty supply business plan example

Sample Beauty Supply Store Business Plan

Beauty supply store business plan.

Do you know how to become a successful beauty supply store owner? The beauty industry is huge with lots of investment opportunities.

To set up a beauty supply store, you need to consider a lot of things.

This article will discuss how to start a beauty supply store by listing some of the most vital requirements. While this is a lucrative opportunity to invest in, not doing the right things can lead to failure.

Here is a sample business plan for starting a beauty supply business.

  • Identifying your Niche

The beauty and cosmetics industry consists of several products that include hair, skincare, and nails. Other categories include wig extensions, organic beauty products, and many more.

You need to identify specific beauty products you will be focusing on. Choosing your niche needs to align with what the customer wants.

In other words, you need to go with the trend.

Guide: Catchy Beauty Business Name Suggestions

To choose a niche, you need to keep yourself updated with happenings within the industry. This allows you to identify which beauty products promise the most profitability.

You should be able to stock your beauty supply store with products that sell fast. This way, your investments are not tied down to less marketable products.

  • Writing Your Beauty Supply Store Business Plan

Opening a profitable beauty supply store requires planning.

Before starting, a plan needs to be put in place.

In your business plan, you need to work out your overhead costs, your financial projections, advertising strategies to adopt, preferred product suppliers and manufacturers, as well as your goals and the timeline for achieving them.

  • Picking a Legal Entity

You need to research to know which legal entity best suits your business. There are several types of legal entities. Each has specific advantages and works best for certain types of businesses.

Most beauty supply stores start as a sole proprietorship. You can seek legal advice if you are having difficulties choosing the right one for your business.

  • Choosing a Supplier for your Products

Choosing a product supplier for your retail or wholesale beauty supply store is necessary. When doing this, you should take your time to browse through as many suppliers as you can.

The reason is that you want to work with the supplier that offers the best deal for beauty products at wholesale and reasonable prices.

Some of the things to be on the lookout for are suppliers with the best credit terms, customer service, and reliability.

Not all beauty product suppliers will meet these requirements. However, you will find those that do.

  • Obtaining Permits and Licensing

Before opening your beauty supply store, it is necessary to check the state and city requirements for licensing and permits. The conditions set forth for obtaining them should be met.

You should also obtain the Employer Identification Number EIN for taxation purposes.

  • Have a Working Budget

Part of the process for setting up your beauty supply store includes your budget. This is a vital area that includes running contingency costs.

Important parts of this budget should include salaries of staff, advert costs, rent, permit, and legal fees as well as delivery and supply costs among other things.

Planning for seen and unforeseen circumstances protects your business from shocks that may arise during the business.

  • Choice of Location

There are lots of options available to you as a beauty supply store owner.

You may choose to start an online store, operate a physical location within a mall or rent an outlet in a busy location within the city.

Whatever option you choose is entirely up to you. However, one thing that must apply for physical locations is that these should be located in areas with high foot traffic.

  • Have a Website for your Business

A website expands the reach of your beauty supply store. It opens your business to the world and lets people know about your products and services.

This is one of the factors you should consider when setting up your store. A business with a website is considered more serious than one without it.

With a website, your beauty products can be displayed and customers can easily contact your business as well.

  • Hiring a Workforce

Physical beauty supply stores require the services of an efficient, knowledgeable, and experienced workforce.

These should be able to relate with clients in a professional way as well as offer advice or recommendations on certain products.

For this to happen, you need to be specific in selecting your workforce. They are the face of your business, hence you will need to give it serious consideration when hiring.

  • Furnishing Your Store

You should choose the right furnishings for your beauty supply store. For the best results, you should seek the help of an expert to help you to arrange your store.

An interior decorator can provide you with such a service. This, of course, will come at a price. Another alternative is to browse through several furnishing ideas  for beauty stores. You will find such on Pinterest.

This is essential for business growth. As a new business, you want as many people to know of your existence.

Therefore, effective marketing strategies need to be adopted.

This includes using social media platforms like Twitter and Facebook, electronic and print media (radio and newspaper adverts respectively), fliers and banners as well as word of mouth marketing among others.

Guide: Starting a Beauty Pageant Business Plan

These are the basic steps on how to start a beauty supply store. They are essential to the survival and smooth running of your business. You should consider following through with each of these.

For the sake of emphasis, it is important to choose a niche you feel most comfortable with.

You are likely to excel with your preferred niche.

Related posts:

  • How to Start a Beauty Supply Store With No Money
  • Sample Beauty Pageant Business Plan
  • Sample Medical Supply Business Plan

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

PlanBuildr Logo

Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Beauty Supply Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Beauty Supply Store Plan Here

Beauty Supply Store Operations Plan

The operations plan for Tanya’s Beauty Supply Store is as follows.

Operation Functions:

  • Tanya Mendez will be the store’s General Manager and Director of Operations. She will be in charge of day-to-day administrative functions, product inventory, supply orders, hiring, training, salon partnerships, and social media marketing.
  • Tanya will hire an Assistant Manager to assist her with product inventory, supply orders, and managing of the store when Tanya is unable to be there.
  • The store will have 6 – 8 part-time and full-time employees to assist with stocking of merchandise and customer service.
  • As the store grows and business is picking up, more employees will be added to the team to keep up with customer demand.
  • Tanya will hire an advertising agency and web designer to develop the store’s branding, logo, and social media accounts. The advertising agency will also develop the website and manage the SEO.

Milestones:

Tanya’s Beauty Supply Store will have the following milestones complete in the next six months.

6/1/202X – Finalize lease agreement for 10,000 square foot retail storefront location.

6/15/202X – Begin build out of leased space.

6/30/201X – Finalize agreements with beauty supply distributors to schedule their upcoming product deliveries to the store.

7/1/202X – Tanya will meet with the web designer so they can get started developing TanyasBeautySupply.com

8/1/202X – Final walk through and approval of the built out beauty retail store.

8/2/202X – Begin social media marketing campaign of Tanya’s Beauty Supply Store.

8/15/202X – First shipment of store inventory arrives.

8/16/202X – Hire employees and begin training.

8/18/202X – Stocking and display of product inventory in anticipation of the Grand Opening.

9/1/202X – Grand Opening of Tanya’s Beauty Supply Store.

Beauty Supply Store Business Plan

Beauty Supply Store Business Plan 

This beauty supply store business plan sample is focused on the growing ecommerce sector in Las Vegas, Nevada .  We hope this sample provides you with a brief foundation for starting your own beauty supply company. Our beauty supply store business plan writers crafted this sample for your review.

Executive Summary

“Plom, LLC” (herein also referred to as “Plom” or “the company”) was incorporated on February 8, 2022 in the State of Nevada by Founder and CEO, Emma Olive. Plom is an e-commerce store selling an array of beauty products directly to the melanated community and to global-majority owned retailers across the United States.

The beauty industry, and particularly the products specific to the melanated comm unity, are booming. According to McKinsey, black consumers spent $6.6 billion on beauty products in 2021, 11 percent of the total $60 billion beauty industry. Spending in this segment is robust among Black Americans, a growing group of 41 million people with increasing spending power. While this is not inclusive of the entire melanated community, this is emblematic of the growing number of new brands and entrepreneurs who want to provide products to a historically underserved community. 

Searching through the aisles of stores and browsing websites, Emma found herself unable to find a selection of products which catered to her needs as a member of the melanted commu nity. Products were typically only for caucasian women, or not optimized for her needs. Initially, to solve the problem, the focus was on a YouTube educational channel which provided individuals the ability to learn more about products in the melanated community. This included skincare products, routines, and other helpful how-to videos. As the vision evolved, something bigger emerged. Moreover, another opportunity was presented in Emma’s mind: what if there was one platform where members of the melanated community could buy ethically sourced beauty products for them; as they have faced so many challenges in the past? Plom was born, and the vision has been supported by this experience ever since to help others who face similar difficulties. 

As an operations professional, Emma’s strengths enable Plom to become a leader in the market as the company is focused on a 100% e-commerce dropshipping model. The company will use a Shopify store with various integrated ERP systems. This ensures that the cost of goods sold is kept to zero or minimal, so the remainder of the operating profit can be invested towards robust sales and marketing initiatives. Sales are primarily sourced from consumers and retailers through wholesale prices as contractually agreed-upon terms, which are custom drafted per each brand or retailer, providing value for both parties.

The melanated community continues to thrive despite the underrepresentation in the beauty industry over the years. This opportunity is where Plom can bridge the gap between the melanated community beauty needs and ethically sourced products. The company embodies inclusiveness in the marketplace and creates a space for individuals to have opportunities as the global majority.

Business Overview

Plom was founded by Emma Olive. In her quest to find quality and suitable haircare and beauty products for her personal needs, she realized the need to create a single platform that can provide various options for a multicultural world. This experience motivated her to start Plom.

Ms. Olive also discovered that there are many companies, both start-ups and established ones, which offer products of high standards but have limited reach to the right market. Although some of these companies found the support of their niche market, she believed that there is more room to improve brand awareness in the melanated community and to help these companies reach their highest potential. 

It is her desire to gather these companies together and build an ecosystem where consumers will have a heightened awareness of these products and can easily access them. This passion has given birth to Plom, an e-commerce website that will house various beauty products such as skincare, haircare, makeup and wellness products for the melanated community. This platform will showcase a variety of brands directed to provide the exact need of its multicultural consumers. The company will also partner with retailers and provide a superior level of both direct to consumer and B2B service. 

Mission Statement

Our mission is to provide our customers with the widest selection of beauty products, regardless of race, religion or personal beliefs.  

Vision Statement 

Our vision is to build a community which provides everyone a chance to feel good and accepted by all.

Core Values

Plom is guided by a set of core values that form the foundation of all business operations and decisions.

  • Community as Partners to Success Plom values the community and every employee by developing and implementing best business practices. The company is committed to maintain mutually beneficial gains and support long term relationships. To do this, we will support individual growth, appreciate cultural uniqueness and celebrate milestones. This requires accepting and acknowledging everyone. 
  • Empowerment fuels Creativity When one is empowered, it builds confidence to do more. Empowered employees are highly motivated and committed to achieve goals. Ultimately, this results in trust toward leadership, increase in employee satisfaction and delivery of responsibilities. 
  • Efficiency and Effectiveness is basic to excellence We are responsible to our partners and value their investments. As such, we will collaborate to ensure delivery of products is at its highest standards, most competitive prices and in the fastest way possible. Excellence is a result of this commitment. It involves continuous search and discoveries of the most cost efficient way to manage the business and keep fully satisfied customers. 
  • Variety makes stronger organizations A strong team involves acknowledging the uniqueness of each member and making intelligent use of it. This diversity brings different skills, experiences and capabilities to the team creating more opportunities for everyone. We want our employees to respect the differences and strengthen the foundation of the team to achieve results.
  • Support to Black and Brown-owned businesses It is our commitment to go to great lengths to nurture and preserve our partner’s businesses. We believe that this is a competitive advantage to the company as we continue to strengthen consumer awareness of the existence of excellent products within our community.

Market Analysis

Plom will conduct business in the beauty products industry specifically to the melanated community through e-commerce, particularly dropshipping. Below is a market analysis of the beauty and personal care products market and dropshipping. This also details beauty products in the melanated community subsegment.

Beauty and Personal Care Products

The beauty and personal care products market was valued at USD 474.7 billion in 2021, and it is projected to register a CAGR of 4.62% during the forecast period, 2022-2027.​ Meanwhile, the North American Beauty and Personal Care Products Market is projected to grow at a CAGR of 2% during the said forecast period.

The COVID-19 pandemic dealt a massive blow to brick-and-mortar beauty and personal care stores across the world. Store closures and manufacturing halts significantly decreased sales as many companies’ operations were halted due to the lack of inventory and/or access to the market. Supermarket chains and convenience stores were also affected by this major disruption. With this, companies had to pivot and sell through online retails channels, which saw significant increase as of late.

The increasing awareness of customers about their appearance is one of the major reasons driving market expansion. Millennials are increasingly using beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. The emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. Also, improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market growth during the forecast period. 

The changing and busy lifestyles of the consumers in the region have led to a rise in demand for multifunctional beauty and personal care products as the consumers are following holistic approaches to beauty and health care rather than treating each as a separate segment. Consumers are looking for products requiring minimal application time and prioritizing quality over quantity, leading to increased demand for premium beauty products. Companies have turned to production facilities locally due to a growing demand for “Made in the USA” products.

With the growing demand for organic ingredients, consumers across the world are inclined toward organic personal care products, which is expected to drive market growth. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

The region provides many brands with opportunities for innovation and expansion regarding color cosmetics. Skincare and haircare are the major growing segments in this region. Brands are building their equity by focusing on ambassador marketing and improving relations with macro and micro-influencers. Celebrities and successful individuals within the entertainment industry are banking on their large fan bases and social media followers by launching their product lines in the market.

African American Shoppers of Personal Care Products

African American women are traditionally known to rely on salon visits and professional styling products to maintain their hair and had to make some drastic adjustments during lockdown. The widespread disruption brought on was evidenced by the 41% of African American women who indicated that the COVID-19 crisis prompted changes to their hair styling and maintenance regimens.  

The swift transition from salons to consumers’ homes caused African Americans to dramatically increase purchasing for hair care products, and they’re now 2.4x more likely to buy hair treatments compared to the average beauty shopper. Similar to the Hispanic segment, low-income shoppers account for a much larger share of African American beauty buying households (43.3%) and dollars (39.1%) than middle and high-income shoppers, meaning retailers need to hone in on value-based products and execute promotions when targeting multicultural consumers. 

The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and their at-home needs, further fueling consumers’ newfound preference for natural beauty and DIY self care. Black-owned brands and brands who have spoken out about social justice causes have been heavily resonating with this segment, and 39% of African Americans expect to purchase more products from Black-owned brands while another 29% plan to purchase from brands that have spoken about the Black Lives Matter movement.

The Black Lives Matter movement caused multicultural consumers to demand more representation and options from beauty brands and retailers, says NielsenIQ. These shoppers will gravitate toward brands which align with their social values and products that are specifically tailored to their skin and hair care needs.

Health and wellness will remain a priority for most, meaning multicultural consumers will continue to seek out products with organic, natural and cruelty-free claims. As we prepare for a shift toward normalcy and more consumers feel comfortable venturing out of their homes and attending social gatherings, the demand for beauty and personal care will further accelerate. Categories that experienced steep declines will regain their relevance, but will need to consider newfound consumer preferences.

African American consumers, alongside Hispanics, have a track record of far out-spending other ethnic groups when it comes to beauty and personal care, and we can expect multicultural consumers to fuel cosmetics growth into 2022 as they look for products that enhance their natural beauty rather than mask it, concludes NielsenIQ.

The Beauty Industry for the Hispanic and Latinx Communities 

According to the U.S. Census Bureau’s 2020 data, the Hispanic community accounted for almost half of overall U.S. population growth, which was the slowest growth rate since the Great Depression. By comparison, the non-Hispanic growth rate over the last decade was 4.3%. The Hispanic share of the U.S. population grew to 18.7% of the U.S. population, up from 16.3% in 2010. Furthermore, the share of the white population fell from 63.7% in 2010 to 57.8% in 2020, the lowest on record, driven by falling birth rates among white women compared with Hispanic and Asian women. The non-Hispanic white population shrank from 196 million in 2010 to 191 million. 

“The U.S. population is much more multiracial and much more racially and ethnically diverse than what we have measured in the past,” said Nicholas Jones, director and senior advisor of Race and Ethnic Research and Outreach, The U.S. Census Bureau.

According to Mintel, Latinx women spent over $2 billion on cosmetics in 2019. Research from Nielsen shows that these consumers spend 30% more than other ethnicities on beauty products as Latinx women spend $167 annually on beauty versus $135 spent annually by general population consumers. Overall for the Latinx community, the mindset on beauty is similar across all life-stages, creating a significant opportunity for brand loyalty. However, marketers must still communicate in relevant and authentic ways across each generation. For example, brands have created Telenovelas to draw consumers into their brand, and tell the story of how natural ingredients were used to formulate the product. Beauty is a significant part of every Latina’s upbringing. Women are taught that Vanidad (translates to vanity in English) is a positive attribute. From a young age, mothers and grandmothers instill that beauty is part of their lives and pass on their secrets to them.

The Beauty Industry for the Middle Eastern Community

The Middle East is known to spend quite a bit on beauty products. Grooming and pampering are part of the culture with one of the highest spending on beauty globally. The region is playing catch up on conscious beauty, and it is changing the way Arab women look at various beauty rituals. The beauty and personal care marketing in the Middle East and Africa region is worth $33 billion as of 2021 and is expected to reach $39 billion by 2025, according to Euromonitor.

One of the key areas of growth in the Middle East will be clean or green beauty. While there is no regulated definition, industry insiders use the term for products made with natural ingredients, chemical-free and nontoxic. One of the largest luxury brands in the Middle East, the Chalhoub Group, is known for successfully launching its concepts in beauty (such as beauty chain Faces) and fashion (Level Shoes). Additionally, this company is the local partner for Sephora and many other leading international brands. 

Dr. Lamees Hamdan, an Emirati, launched Shiffa Beauty in 2004, whose brand “Shiffa” means “healing” in Arabic. She found her inspiration in Middle Eastern traditions. It is one of Sephora store’s best-selling brands across the Gulf region and retails in Nordstrom in the US. She says, “I believe that within the next decade, all doctors will be schooled in herbs as a first-line treatment for disorders.” Hamdan started the brand when she was pregnant with her first child, and her first product was a healing balm designed to help pregnant women with stretch marks. She even received a shout-out from Kim Kardashian. 

This region’s young population is more aware of the need to be more conscious about their consumerism which is why the global skincare industry is looking to fill this gap. Generation Z and millennials are demanding greater transparency as they move towards clean beauty products. There is a definite gap in the market for more homegrown beauty brands. Clean beauty will rise in the region over time. It is known that global trends continuously trickle into the Middle Eastern market with time. There is an interest, of course, as natural ingredients have long been part of beauty rituals in the Gulf.  However, conventional beauty products likely will not lose their hold on their market. Arab women have an appreciation for beauty and will add conscious or green products to their beauty regimes, but may not let go of the products they already buy. 

Beauty Products in the European Melanated Community

Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 13.6 billion euros. The major ethnic groups within the country part of the melanated community are the German Roma and Sinti. There are 300,000 individuals within the Romani community in Germany and 10 to 12 million in all of Europe. This figure for cosmetics was followed by France and Italy, at approximately 12 billion euros and 10.6 billion euros, respectively. Type IV pigmentation is frequent among populations from the Mediterranean and Romani people. It ranges from brownish or darker olive to moderate brown, typical Mediterranean skin tones. This skin type rarely burns and tans easily. Additionally, within France alone there are 3 to 5 million people of black African descent and the UK, Spain, and Italy follow with approximately 1 million each. It is difficult to collect such data, however, as certain countries such as France prohibit the collection of racial and ethnic data. Certain estimates as a result have to be created. For melanated brands to market effectively it is important to understand the diverse makeup of each European country.

The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, having more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.

L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. The skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. With the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.

Dropshipping Market

Because of the growing popularity of online shopping and the growing tendency of cross-border e-commerce trade, the global dropshipping market is expected to develop significantly. As a result, the surge in demand for dropshipping services is mostly affected by the e-commerce industry’s expansion. Dropshipping is the practice of selling things through online storefronts where the retailer does not maintain a stock of goods. Instead, the retailer sends the customer’s purchase and shipping information to a wholesaler or manufacturer, who then sends the goods straight to the consumer.

Smartphones have transformed online shopping by providing a plethora of mobile applications that make the process simple and comfortable for customers. Rapidly increasing penetration of smartphones, combined with rising consumer disposable income, is likely to boost the e-commerce market and, as a result, the demand for dropshipping services is anticipated to rise. The number of customers who choose to buy online has resulted in a significant rise in investments by the major companies in the e-commerce sector.

Government Regulations

The FD&C Act defines cosmetics by their intended use, as “articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body…for cleansing, beautifying, promoting attractiveness, or altering the appearance” (FD&C Act, sec. 201(i)). Among the products included in this definition are cleansers, moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup, cleansing shampoos, permanent waves, hair colors, and deodorants, as well as any substance intended for use as a component of a cosmetic product. It does not include soap. 

FDA’s legal authority over cosmetics is different from our authority over other products we regulate, such as drugs, biologics, and medical devices. Under the law, cosmetic products and ingredients do not need FDA premarket approval, with the exception of color additives. However, FDA can pursue enforcement action against products on the market that are not in compliance with the law, or against firms or individuals who violate the law. In general, except for color additives and those ingredients that are prohibited or restricted by regulation, a manufacturer may use any ingredient in the formulation of a cosmetic, provided that:

  • the ingredient and the finished cosmetic are safe under labeled or customary conditions of use,
  • the product is properly labeled, and
  • the use of the ingredient does not otherwise cause the cosmetic to be adulterated or misbranded under the laws that FDA enforces.

Market Trends 

Growing Inclination towards Natural/Organic Formulations

Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have been fueling the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not leave any harmful impact on the skin. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. 

To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as ‘organic’, ‘vegan’, ‘natural’, ‘chemical-free’ and ‘cruelty-free’, among others. For instance, in April 2022, Shiseido revealed a new skincare brand Ulé, which sources pesticide-free botanicals from local vertical farms. Thereby, dissemination of knowledge related to the benefits of natural skincare has led consumers to seek eco-friendly, sustainable, natural skincare/personal care products that offer greater product ingredient transparency. 

Clean Beauty Products Highlight Equity Gap

Women of color have higher levels of beauty-product related chemicals in their bodies compared to white women, according to a commentary published by a Milken Institute School of Public Health researcher. Ami Zota, a GW assistant professor of environmental and occupational health, said reproductive health professionals must be prepared to counsel patients who have questions about chemical exposure. Health professionals can also promote policies that protect women from harmful chemicals in cosmetics and personal care products.

Previous studies have documented that Black, Latina and Asian-American women spend more on beauty products than the national average, often because of marketing practices that emphasize a European standard of beauty, said Dr. Zota and co-author Bhavna Shamasunder at the Occidental College in Los Angeles. “Pressure to meet Western standards of beauty means Black, Latina and Asian American women are using more beauty products and thus are exposed to higher levels of chemicals known to be harmful to health,” Dr. Zota said. “Beauty product use is a critical but underappreciated source of reproductive harm and environmental injustice.” Women of color are more likely to buy products like skin lightening face cream, which often contain hidden ingredients such as topical steroids or the toxic metal mercury, Dr. Zota said.

Black women are known to suffer more anxiety about having bad hair and are twice as likely to experience social pressure to straighten their hair. Hair products like straighteners, or relaxers, are likely to contain estrogen and can trigger premature reproductive development in young girls and possibly uterine tumors, as the commentary reports. Studies also show beauty and personal care products contain multiple, hidden chemicals that are linked to endocrine, reproductive or developmental toxicity.

These chemicals can be particularly dangerous for women between ages 18 and 34, the authors said. Women in this age group are identified as heavy buyers and purchase more than 10 types of beauty products per year. These buyers and their children may experience heightened vulnerability to such chemicals, especially if exposure occurs during pregnancy.

Asia-Pacific Emerges as the Fastest Growing Region

In the Asia-Pacific region, countries like China, India, Japan, Indonesia, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population. Amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers, hair care products are emerging as the most affluent and cost-effective way. 

Hence, the major players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market studied. For instance, in 2021, Kao Corporation, through its subsidiary Kao Salon Japan, launched its prestige hair salon brand namely, Oribe in Japan. The brand consists of 23 product line-ups that were made widely available in Japan. 

Furthermore, growing awareness regarding cosmetics products, such as facial makeup, hairstyling and coloring products, is expected to drive the market’s growth in the near future. The demand for multifunctional products drives innovation, as price-conscious consumers opt for products that provide hydration and skin protection. Companies are constantly advertising cosmetics that provide medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are very popular. Some of the major key players in the beauty and personal care products market in Asia- Pacific are Beiersdorf AG, L’Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Competitive Landscape 

The global beauty and personal care market is highly competitive, with a strong presence of regional and global players in the market, where demand is mostly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The most active companies in the market include key players, like Procter & Gamble, Unilever, L’Oréal SA, Colgate-Palmolive Company, and The Estée Lauder Inc. L’Oréal SA is one of the most active companies, with numerous brand offerings and a broad range of beauty and skincare products across the region.

The companies have spent considerably on improving quality and product innovation in terms of ingredients, functionality, and packaging. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local markets.

Major Players

  • The Estée Lauder Companies Inc.
  • The Procter & Gamble Company
  • L’Oreal SA
  • Colgate-Palmolive Company
  • Unilever PLC

Recent Developments

  • In May 2022, Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashboxand Tom Ford.
  • In March 2022, Colgate-Palmolive Company launched a new toothpaste, which is Visible White O2, this is an innovative whitening toothpaste that works from the inside out to lighten the stains. Its advanced formula releases millions of warm oxygen bubbles into the mouth.
  • In January 2022, Procter & Gamble acquired luxury skincare brand Tula, which would bolster the company’s prestige brand portfolio. Tula is a clean skincare brand powered by probiotic extracts and superfoods. As part of the acquisition agreement, P&G Beauty will support the Tula team to drive brand growth and support expansion and innovation.
  • In December 2021, L’Oréal signed an agreement to acquire an American skincare company, Youth to the People. This company is a California based skincare company.

Selling customizable beauty products

The global personalized beauty devices market is expected to expand at a healthy CAGR of close to 25.3% over the next decade, and cross a valuation of US$ 80.7 Mn in 2031 as customers are increasingly seeking personalization in their daily activities shifting from “one size fits for all” products.

Further, consumers are more inclined towards the trend of using personalized beauty devices and other connected beauty devices. As a result, top manufacturers are aiming to provide artificial intelligence (AI) based personalized beauty devices in the market which is highly adopted among the end users. Growing development and technological advancement are the major drivers which have propelled the demand for such devices in the market.

Moreover, advances in human life structures and genomic science have empowered beauty solutions to be customized to a person’s attributes or genotype, making them more compelling with rise in millennial population along with the geriatric population, ascend in prevalence of skin problems are some of the major reasons which is expected to drive the sales for personalized beauty devices in the coming foreseeable future.

Partnering with influencers/influencer marketing

Influencer marketing is a hybrid between traditional and conventional marketing strategies, combining elements of celebrity endorsements, digital marketing, and viral marketing. It is set to grow to over $16 Billion in 2022 as an industry, with platforms raising more than $800 Million in funding. The industry has grown to the point that nearly 20,000 firms now offer Influencing Marketing Services. In a recent industry benchmark report, more than 75% of brand marketers intend to dedicate a budget to influencer marketing in the coming years.

These “influencers” are paid either in monetary terms, free products, or a combination of both. They post product reviews on popular social media websites such as Instagram, Facebook, TikTok and YouTube. Mainstream brands are also taking advantage of these platforms. Zara, the global clothing retail brand, has an estimated reach of over 2 Billion. This contributes to their global sales and profitability.

Melanated beauty products sub-industry (black beauty products) growth

This industry is emerging, but there are still plenty of gaps wherein companies can focus on. Black brands make up only 2.5% of revenue in the U.S. beauty industry, however black consumers are responsible for 11.1% of total beauty spending. With limited options, they tend to be dissatisfied with available suitable products in major online and physical retailers. There is, however, an upside to this as only 4-7% of brands carried by specialty beauty stores, drugstores, grocery stores and department stores are black brands. This means that there is significant demand that has not yet been met by existing retailers.

Black brands in the beauty industry raise a median of $13 million in venture capital, substantially less than the $20 million that non-Black brands raise. Yet today, the median revenue of those Black brands is 89 times higher than what non-Black beauty brands return over the same period. Addressing racial inequity in the beauty industry is a $2.6 billion opportunity. Better serving Black consumers and supporting Black beauty brands could lead to greater equity across the entire beauty industry—for shoppers, entrepreneurs, large beauty houses, retailers, and investors.

Increase in Black Beauty Products (Melanated skincare, haircare, fragrance)

Despite the growing power of the Black consumer, brands have yet to cater to them properly, new data shows. A report from NielsenIQ shows the growing size and momentum of the Black beauty shopper, with buying power expected to reach $1.8 trillion in 2024. It is also younger and seeing higher gains in high-income households, the report added. “This is the way that America looks,” said Anna Mayo, beauty vertical client director, NielsenIQ. “We’re seeing a lot of growth across all levels of this consumer, and they are becoming a very dynamic force and driving the conversation forward.” Although hair care and fragrance performed well, Mayo said the results in skin care and makeup show considerable room to reach Black consumers more effectively.

Key Competitors

beauty supply business plan example

Thirteen Lune is an e-commerce platform that provides marketing and business support to Black and Brown founders. The goal is to reframe how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer, giving each brand a platform to educate and engage a wider audience. They promote skincare, makeup, hair care, and body and bath products of over 150 brands, primarily of ethnic ownership. They created and own two of the brands on their platform. Their motto is to be inclusive, and one of their key marketing channels is their “Shop Talk” brand.

beauty supply business plan example

BLK + GRN is an all-natural e-commerce marketplace powered by Black women artisans. With a focus on beauty and personal care products that do not contain toxic ingredients, the company features over 136 Black Artisan brands since 2018. They have Black health experts who carefully choose which products to feature on the website. Their product categories are: bath and body, skincare, beauty, grocery, hair, home, menstrual care, and mom + baby. They also have their own GRN branded products. For their marketing activities, they use blogs, social media, and podcasts as their key marketing channels. 

beauty supply business plan example

Marjani is also an e-commerce platform that features nearly 100 carefully curated “Brown Girl Beauty” products ranging from skincare, facial products, lipsticks and tints, eye creams and makeup, hair products, body oils, salts and washes, and a limited product line for men. They curate brands that are authentic and independently-owned. For their marketing strategy, Marjani has a “Buy It, Try It” Foundation matching – a unique strategy wherein customers can buy full size foundation products with matching samples. The customers may keep it if it matches their skin tone. If it does not match, they may return the full size items as long as they are unopened. They also provide makeup sessions, free product consultations, an online skincare quiz, and a foundation finder online. 

Products and Services

Plom will feature over 500 melanated brands on the website. A dropshipping arrangement is set with the brands, which are categorized into the following:

  • Skincare : facial and body care products with an average unit price of $65; includes cleansers, toners, serums, moisturizers, masks, bodycare, and men’s skincare products.
  • Haircare : for washing, styling and treatment; average unit price of $55; includes shampoos, conditioners, hair styling, hair treatment, and men’s hair grooming products.
  • Makeup :  foundations, nail colors, eye shadows and the like at $60; products categorized into eye makeup, lipsticks, foundations, nail products, blush and bronzers.
  • Wellness : teas and supplements at $50; includes herbal teas, slimming teas, vitamins, and other supplements.

These beauty and wellness products are primarily owned by a global majority, small to medium sized businesses in the U.S., with a focus on customers with melanated skin tones.

Brand Partners: Plom’s website will feature some of the world’s most popular melanated beauty and personal care products. Below is a preliminary list of over 100 companies in the melanated products industry that will be featured:

Pricing Model

Competitive Advantages 

Wide selection of products : Plom will offer a wider range of products, and it will serve as the ideal place to shop for beauty products that will cater to the needs of those with melanin-rich skin. By identifying our niche, we will be able to solidify our market position and then target other sub-segments and other locations.

Brand engagement strategies: The company’s engagement in product selection, sampling program and early access promotions exclusive to members will benefit the brand two-fold. First, it will increase the overall quality and exclusivity of brands featured on the platform. Second, by engaging stakeholders such as business owners and customers, the company will be able to build a community which then leads to more loyal customers, referrals, and features.

Promotional events: Several promotions available in the Plom website may not be available in physical stores and in other competing platforms. Special discounts, early access to product launches, free shipping, and sampling programs are just some of the promotional strategies that will help increase brand awareness for the company.

Sustainability-driven business: Sustainability is a key part of Plom’s set of values. Aside from providing opportunities to minority-owned beauty and personal care businesses, it also has strong linkages with a wide network of small business owners. With the increasing importance of non-toxic and all-natural beauty products worldwide, focusing on sustainability will not just be a values-driven strategy, but also a good business move for the company.

Strong brand recognition : Plom is already widely recognized for quality, sustainability, convenience and support to melanated communities and business leaders. The overall brand image will also be boosted through continuous linkages with more brands and good customer service to the black and brown consumer segments.

Strong e-commerce presence : Plom has a strong e-commerce platform, having a responsive and secure website. Its content is also interlinked with social media platforms such as YouTube and Instagram, and the website will offer a live chat function to address immediate and urgent customer queries.

Building a Community : Ingrained in Plom’s core values is its support to black and brown communities across the US. The company intends to build a community of customers who have abundant choices and retailers who have access to a wide range of in-demand and high quality products. These form communities that are empowered and sustainable.

Sales and Marketing Plan

As a new, up-and-coming business, Plom will accelerate the company’s growth through high-value marketing activities. These aim to drive sales and increase the brand’s overall value. This section will serve as a roadmap to success for Ms. Olive and her future team members.

The primary sales strategy of the company will be the dropshipping model. This is an emerging supply chain strategy given that it does not entail Cost of Goods Sold, and that all operating profit can be reinvested to sales and marketing activities. Plom will sell through two primary channels: direct business-to-consumer and business-to-business.

B2C Sales : B2C Sales make up the majority of the projected revenue of the company, as reflected in the financial statements. This is a direct to consumer approach. Sales are generated through the website, Shopify, and eventually other e-commerce platforms. In order to attract B2C Sales, Plom will engage in various marketing and advertising activities, primarily on social media. The overall goal here is to build a community, through social media posts, monthly emails, events, giveaway contests, YouTube channel, and Facebook group.

B2B Sales : B2B Sales will be generated through partnerships and supply agreements with retailers, as well as venues like hotels, and one-off events such as beauty pageants and conferences. Plom will sell brand partner’s products at an agreed upon price (approximately 50% of the direct to consumer price) and the company will receive an approximate 2% fee on transactions with retailers. B2B Sales will be secured through forging institutional relationships, client meetings, and contract negotiations. Ms. Olive will take the lead in B2B Sales in the meantime, given her vast experience negotiating and overseeing supply chain management.

Seasonal Trends: The holiday season (November to December) is when sales of beauty and personal care products are projected to peak. During this time, customers purchase to prepare for Christmas and family gatherings. This is also the time for them to purchase such products to give as gifts to family members, friends, and colleagues. The holiday season generates the most revenues both on B2B and B2C channels.

This is followed by Spring (April to May), and Summer (June to July). The low season is during August to October, and this is a good time to prepare for new product launches, and conduct sales promos for “end of season” products.

Target Customers and Channels

There are two types of target customers: one for Business direct to consumers (B2C), and the other being retailers (B2B). Below is a table describing the two customer groups:

Key Channels for the B2C Market

Plom Website: The company will launch the Plom website, wherein site visitors can access information about the company and its products in various forms such as blogs and videos. It also has an e-commerce component and customers can purchase beauty and personal care products at the convenience of their homes, via their laptops or mobile devices. The product categories are: Skin, Hair, Beauty, Men, and Wellness. The website also has a Shop All function, as well as links to marketing content and an email signup box at the bottom. Ms. Olive is working with a web developer on this.

Social Media Marketing: In 2022 there will be approximately 302 million social media users in the US, across popular applications such as Facebook, Instagram, Twitter, and TikTok. These channels are used to build the brand, grow the following, establish relationships and generate sales. Plom’s Facebook and Instagram pages will also be used to respond to inquiries and establish relationships with clients. Instagram will be the focus platform of Plom. The company will also use YouTube and TikTok to post and share video content.

Video Content : Short form videos such as the ones posted on TikTok, YouTube Shorts, and Facebook and Instagram stories and reels are currently viewed as one of the most effective and engaging marketing tools. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, they found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount. Also, short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022. Plom will take advantage of this trend by creating short form videos demonstrating how to apply their beauty products, as well as “behind the scenes” and “before-after” video themes.

Pay-Per-Click (PPC) Ads : A n online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). The business will link PPC ads to Plom’s website. This includes the set up on Google, Facebook, Instagram and relevant social media sites. Sponsored ads are placed on these sites for prospects to view (as impressions) and click (as click throughs).

​​ Search Engine Optimization (SEO): The process of making a website rank high in the search engine results pages (SERPs) for a certain keyword. This allows content to be visible and accessible to those searching for the term, or something similar to it. Plom may rely on this marketing channel, optimizing keywords such as “black beauty products”, “eco friendly personal care”, “sustainable makeup US”, and the like. Pay-per-click advertising can also be integrated in the overall marketing strategy of the company.

Email Marketing: Email marketing is a highly effective channel for Plom to increase the lifetime value of customers. When customers first buy, the company will put them into an email cadence which will ensure they are contacted about future promotions, events, and other key information from Plom. This will increase the person’s affinity and identification with the brand through content. This can also be repurposed in other marketing channels. The email list will be a critical aspect of the company communication, and not only customers, but prospects will have the option to subscribe for product updates and educational content.

Brand Ambassadors: Credible brand ambassadors offer various benefits to Plom. The most important one is giving the brand a boost on social media, spreading messages of positivity and community, and influencing consumer sales. The most effective are those who can provide customer service and act as spokespeople for the brand. Ms. Olive will also serve as a brand ambassador for Plom, given her content creation background. The company will also tap other consumers and influencers to help boost the brand in communities.

In Person Conferences: Conferences are an opportunity to highlight the Plom brand and work with partners to showcase their products. The company can host and brand their own conferences, or find others who would already put these on. Plom can solidify the company’s brand positioning even further with an in-person channel. There can be in-person demonstrations, how-to’s, beauty tips and tricks, and try-ons. Customers can also receive free samples while brands as well as retailers attend.

Key Channels for the B2B Market

Institutional Partnerships and Affiliations: The team will visit and pitch the products to the top retailers and events across the US, starting with California. This will be an opportunity to reconnect and strengthen relationships with existing buyers and registered brands under Plom. Partnerships with industry experts such as makeup artists and melanated entrepreneurs will also be established, and they will help promote the brand to their clients. The company will also seek the endorsement of the Professional Association for the Beauty Industry.

Collaborations with Spas and Venues : Spas, resorts, and other venues such as hotels and conferences usually buy personal care products in bulk, and they require huge quantities with quick turnaround times. The advantage of the dropshipping business model is that Plom will be able to tap into numerous suppliers at the same time. Ms. Olive will then be able to focus on supply chain management with brand wholesalers instead of producing the actual products, which is more efficient and of higher value to the company. Some events such as beauty pageants that need products for melanated skin can also be beneficial in terms of bulk orders and with public relations and event advertising.

Collaborations with Organizations with Good Cause : Trade certifications such as Fairtrade and FSC increase the brand value of Plom’s products, and also allows it to penetrate the growing sustainable beauty market. By creating categories for certified beauty and personal care products, Plom will be able to market to customers who support good causes such as equality, sustainability, and support to small to medium enterprises. One such cause is Amara Leaders, an organization dedicated to advancing the exceptional leadership of Black Women across industries.

Key Performance Indicators

Here are several key performance indicators that will be well communicated across the company, ensuring that Plom’s overarching goals are prioritized and achieved.

SWOT Analysis

Plom formulated a SWOT Analysis to identify and analyze the organization’s strengths and weaknesses (internal factors), and opportunities and threats (external factors). This tool will help Ms. Olive and the management team in establishing business strategies, as well as prioritizing business activities.

Operational Plan

Plom was crea ted to provide a venue where the melanted community can efficiently and effectively source and purchase a diverse collection of beauty products specifically for their needs. Black women spend nearly nine times more than their caucasian women on hair and beauty. The Hispanic community is a growing source for beauty sales and more likely to spend on hair care and cosmetic products than the general market. Furthermore, Asian-Americans spend 70% more than the average share of the U.S. population on skincare products, and are more likely to spend on premium brand name products and drive beauty sales through mobile and social media usage.

The company can capitalize on this market need by starting with a lean and tech-savvy employee base to focus on developing an attractive and  user-friendly website. Plom will also need experts who can verify the compliance of partner-sellers to basic permits and licenses and the legitimacy of their products and its components to ensure its compliance to government regulatory bodies.

Operational Process

The company is primarily geared towards sourcing out and making products easily available to the melanated community. Plom will be a one-stop shop for beauty products from a wide-range of brand partners that are of high quality and appealing to its niche market. The company’s expertise is scouting small to medium-sized brands who provide products that are proven and tested to be marketable to its melanated community. The operational process for maintaining a B2C online marketplace, peer-to-peer stores, or a B2B wholesale markets involves the following:

  • The e-commerce business must be built on e-commerce technology. Technology support for maintaining the website is a 24/7 activity and delivers products to customers. This will include providing the following:
  • Order management systems or a shopping cart 
  • Inventory Management
  • Infrastructure Maintenance
  • To survive the business, the company builds an attractive online store to present its products. Graphic designers and website content writers must always be on the lookout for various improvements and updates to the website on a regular basis. 
  • The backroom support performs the following:
  • Continually source new products to feature or promote
  • Creation and update of the sign-up options, which is effective when shown side-by-side with the shopping cart 
  • Maintain and update customer personal and payment information
  • Maintain or create an active response to customer queries or complaints
  • Verify brand partner’s inventory against website inventory
  • Ensure compliance to the Data Privacy Laws
  • Develop marketing campaigns such as promos and offers to help increase sales and revenues on the website and social media platforms
  • Work on tie-ups for the payment options
  • Management of reviews and comments on social media sites
  • Logistic platforms must be established. Shipping service integrations are essential for order fulfillment at the shortest time possible. 
  • Online payment transactions need to be guaranteed by providing customers with a guarantee that their payments are safe. This involves engaging with Accreditation certificates like Network Solutions, McAfee and other trusted companies to add a sense of security to customers.
  • Sales are made to direct consumers and other businesses such as hotels and other B2B services.

Health & Safety

Plom is an online platform and has limited direct contacts to its customers. Most coordinations are done online using various communication technologies. Standards for health and safety will be applied for face-to-face activities with  its business partners. 

The company will ensure that its supplier-partners adhere to the Safe Cosmetics and Personal Care Products Act of 2019, a federal bill holding cosmetics companies accountable for safety of its products. At the same time, it will also keep itself compliant to FDA-regulations on the beauty industry.

Equipment & Inventory

Plom does not keep an inventory of the products sold on the website. Instead, most of its inventory will be coming from its partner-suppliers. Additionally, the investment will focus on the equipment and inventory below.

Equipment and Inventory List

  • E-commerce platform
  • Digital Payment System Contracts and Systems
  • Business and Software License 
  • ISP Connection
  • Servers and Backup System Development
  • Domain Registry
  • Office Supplies
  • Computers/Monitors

The company is located at 1111 Gold Ave Las Vegas, Nevada, United States. It is the 1st largest city of Nevada and is growing rapidly at the rate of 3% annually. Las Vegas is one of the largest planned urban communities stretching to more than 66 square miles with multiple modes of transportation. Las Vegas has a population of 526,750 and its population increases at the rate of 6.19%. Recently, American Community Survey (ACS) reported that only 1.46% of the population is Black or African American, 43.64% are Asians, 44.93% are White Americans and the rest are from Native Hawaiians or Pacific Islanders.

Risk Analysis

E-commerce is a rapidly growing industry ever since the COVID-19 pandemic. It has become an essential service and a viable alternative to most businesses. However, along with this growth, certain risks evolved as well. In addition, the beauty industry has its own challenges. Plom has developed a risk management program to identify the key risks and respective mitigation strategies.

Management Team

Founder and CEO

Ms. Emma Olive is the Founder and Chief Executive Officer (CEO) of Plom. Ms. Olive has over 15 years of professional experience across various business sectors, including manufacturing, financial planning, e-commerce, supply chain management, procurement, contractual negotiations, and global sourcing for various industries. 

With a comprehensive retail background, Ms. Olive will lead Plom as its CEO, where she will lead in setting the overall organizational strategy, recruiting key personnel, making financial decisions such as investments, and coordinating with various stakeholders including business partners, retailers, brand partners, and suppliers. She is currently the Director for Brand Management and Operations at Gliss in Orange County, California, and has worked with several other companies including Bright Skincare, TriloG, and Dove + Pearl.

Ms. Olive is passionate about providing business and market opportunities to small and medium business owners in the melanated beauty and personal care industry. She also envisions a multicultural marketplace where customers have access to a wide range of choices which will allow them to find the perfect products for their skin tone. Her motivation for starting Plom was her previous experience of having limited haircare and makeup choices suitable to her needs. 

According to Ms. Olive, there are many companies who have found the support of the consumer, but there are quite a few more who are struggling to find their place in the beauty industry, and her desire is to help them build brand awareness and accomplish their goals. Ms. Olive intends to scale up the business by achieving $1 million in revenues by the end of Year 3, as she continues to build a community of melanated customers who are empowered by having access to more suitable beauty and personal care products. 

The overall vision for Ms. Olive is a 100% online e-commerce marketing place utilizing a dropshipping model to get customers the products they want. This creates a profitable venture which has minimal cost of goods sold and inventory to contend with, if any. Additionally, most of the operating profit can be reinvested to sales and marketing. In short, Plom is positioned to be both a leader in the melanated beauty market and a profitable business that has the potential to either continue growing, or explore acquisition in Years 4 or 5. As the melanated community continues to increase its purchasing power thanks to parity in the economic system, Ms. Olive is putting Plom at the forefront.

Key Personnel

To scale up Plom, Ms. Olive will prioritize the recruitment of the following key personnel:

Sales Coordinator : The sales coordinator will be responsible for managing brand requirements and communication, as well as analyzing sales data and providing insights to the team on how to drive sales and increase profitability. The Sales Coordinator will also work on achieving and exceeding sales targets of the company through B2B and B2C sales channels.

Marketing Coordinator : The marketing coordinator will implement marketing and advertising strategies by assembling and analyzing sales forecasts, preparing marketing and advertising strategies according to consumer behavior and trends, and planning and organizing promotional activities. The marketing coordinator will work closely with the Sales Coordinator in measuring sales generated from all marketing activities.

Digital Coordinator : The digital coordinator will support the marketing and sales coordinators by leading in digital marketing activities. He/she will be responsible for tracking marketing campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, and performing other digital marketing activities to boost Plom’s brand awareness and sales.

Ms. Olive, as Founder and Chief Executive Officer will be responsible for hiring for these three key positions. The goal is to identify talented, skilled and passionate professionals who share the same values of building communities through products made by local artisans.

Recruitment Plan

To recruit coordinators for marketing, sales, and digital, Ms. Olive will adopt the following recruitment strategies:

Hiring from professional networks: Ms. Olive will start expanding Plom by identifying top talent from her previous and current work. Having worked with several companies, she will consider previous colleagues with whom she has familiarity working with. With the business scaling up fast, Ms. Olive will rely on her networks in finding talent, whether active or passive candidates, who will fit in the operations and culture of the company.

LinkedIn: Recent data suggests that there are approximately 190 million LinkedIn users in the US. As the top social media platform for business professionals, Ms. Olive will post the three job vacancies on the website and screen the top applicants. This is a cost effective method of recruiting talent. LinkedIn can also be used to establish business relationships with suppliers, affiliates, and endorsers.

College recruiting : Once the core positions are filled up, Plom will discover up and coming local talent by opening the company to internships and placements. The company will post on campus online job boards, as well as attend career fairs for those interested in working in the beauty products industry, whether in marketing or logistics.

Financial Plan

Pro Forma Income Statement

beauty supply business plan example

Pro Forma Cash Flow Statement

beauty supply business plan example

Pro Forma Balance Sheet

beauty supply business plan example

Have Questions? Looking To Get Started?

  • Your Name *
  • Email Address *
  • Phone Number

How can we help you?

Get in touch with us or visit our office

StyleSeat Pro Beauty Blog

Salon & Business Tips for Stylists

  • Hair Trends
  • Hair Styling
  • Makeup Trends
  • Business Growth
  • Marketing Tips
  • Client Relationships
  • All For Pros
  • Success Stories
  • All Our Community

How To Create a Successful Salon Business Plan in 10 Steps [+ Template]

' src=

Looking to open your own salon? Despite a looming recession, it’s a great time to do so — beauty industry statistics show the salon industry grew about 17 percent in 2022 , and the majority of Americans claim they’re not planning to cut back on beauty spending anytime soon. 

But before you start rounding up clients, you will need a thorough salon business plan to align your goals. While it may be tempting to jump in on the action as soon as possible, taking the time to plan your business properly will set you up for success in the long run. From market analyses to advertising campaigns, we’ll walk you through everything you need to know to create a winning salon business strategy.

1. Create your mission and vision statement

First things first — what are you planning to do with your new salon business? To answer this question, you’ll need to put some serious thought into your mission and vision statements. These statements articulate the purpose and goals of your salon and will guide the rest of your business plan.

Image covers differences between mission statement and vision statement.

Mission vs. vision statements

While mission and vision statements are often used interchangeably, there are differences between the two. It’s recommended that a new business have both statements before laying out its business plan.

A mission statement describes the short-term goals of the company — essentially defining the core purpose of the company and how it plans to achieve that purpose. Let’s break down this example of a salon’s mission statement:

Mission Statement

“We strive to offer our clients the highest-quality cuts at affordable prices because every woman deserves to look and feel her best.”

In this example, the business plans to offer high-quality cuts at affordable prices — the “what” and “how” —  because they believe “every woman deserves to look and feel her best” — the “why,” or core purpose.

The mission statement serves as a roadmap to achieving your business’s vision statement.  A vision statement defines your salon’s big-picture aspirations — the driving force behind your short-term actions and goals. Here’s a vision statement the example salon above might write:

Vision Statement

“We strive to expand our services nationwide as the premier choice for affordable, high-quality cuts.”

This example clearly states the business’s future goals to help define the path toward future success.

2. Know your market

Before you open your doors, you need to know who you’re opening for (your target audience) and what salons you’re up against (your competitors). Both will provide valuable information to help you determine what your clients value most .

Recognize your target audience

Your target audience is a particular group of people who may be interested in your services. A target audience profile can be broken down into four main characteristics:

  • Demographic: The main characteristics of your target market, including age, income level, gender, occupation, and education level
  • Geographic: Where your audience lives, works, or travels 
  • Psychographic: Your target audience’s lifestyle, attitude, interests, and values
  • Behavioral:  What your ideal clients want, why they want it, and how they go about achieving their needs

Let’s face the facts — everyone and their mom could use a cut and color. It’s up to you to determine who to market your business to. Are you most interested in serving the most high-end clientele, or would you rather cater to college students looking to experiment with fun, trendy styles? Will the area of town you’re located in affect how you position and price your services? 

Knowing your target audience will influence every stage of your business plan, so it’s essential you recognize what their needs and motivations are from the start.

Conduct a market analysis

Analyzing your salon’s target audience is just the first step in breaking down your target market. To truly get a comprehensive view of your business landscape, you’ll want to conduct a market analysis. 

A market analysis is a thorough assessment of your specific market within the salon industry. In addition to defining your target market, a market analysis should include:

  • Potential clients’ buying habits
  • The size of your target market
  • The state of the industry and industry projections
  • How much your potential clients are willing to pay for your services
  • Who your main competitors are
  • Your competitors’ strengths and weaknesses

A thorough market analysis is essential for reducing risks, identifying emerging trends and opportunities, and projecting revenue. It’s good practice to reevaluate your findings annually and adjust your salon’s business plan accordingly. Plus, you’ll be able to factor in actual customer feedback once your doors are open.

Take advantage of free market research tools like Google Trends, SurveyMonkey, and data from the Bureau of Labor Statistics and U.S. Census to aid in your market research strategy.

3. Identify your strengths, weaknesses, opportunities, and threats

With a better understanding of how you plan to position your salon within your target market, you’re ready to dive into your first SWOT analysis. A SWOT analysis is a compilation of internal and external factors that will impact your business.

Image defines strengths, weaknesses, opportunities, and threats (SWOT) for business.

Internal factors are resources and experience readily available to you — they’re categorized as either strengths or weaknesses. Examples of internal factors to include in your SWOT analysis are:

  • Financial resources
  • Physical resources
  • Human resources
  • Natural resources
  • Trademarks, patents, and copyrights 

Your opportunities and threats are defined by external factors, such as:

  • Market trends
  • Economic trends
  • Demographics
  • Suppliers and partners
  • Political, environmental, and economic regulations

Once you’ve completed the SWOT framework, create an innovative business strategy that will leverage your strengths and opportunities to overcome your weaknesses and threats. The SWOT analysis compels you to take a methodical and objective look at where you stand now and what you need to do to succeed.

4. Draft your salon’s executive summary

With your target market and new industry knowledge in mind, it’s time to create the most important part of your salon business plan: the executive summary. 

An executive summary is a short synopsis of your overall business plan and intentions for your new salon. Don’t let its size fool you — your executive summary is the first impression business partners and investors will have of your business. While it may be brief,  your executive summary must make an impact.

Business strategy experts agree that an executive summary should be between 5 and 10 percent of the length of your entire business plan.

What to include in your executive summary

A solid salon executive summary will provide a ton of useful information condensed into a short, sweet, and easy-to-understand package. Try your best to tie in the following when drafting your summary: 

  • Strong introduction: If you want to capture your reader’s attention immediately, you’ll want to put together an introductory paragraph that not only pulls them in, but explains who you are, what you offer, and what problems you intend to solve. Keep your intro short and concise.
  • Market view: Based on your market research analysis, briefly summarize the state of your target market, the needs of your target audience, and how you plan to position your salon amongst your competitors. 
  • Unique selling points: What will your salon bring to the table that’ll set it apart from competitors? List any unique selling points that customers and stakeholders will find valuable. 

Financial expectations and forecasts: If you plan on sharing your business plan with potential investors or stakeholders, list the projected expenses and costs it’ll take to open and operate your salon, as well as what profits you expect to generate within the first six months. Explain why your salon needs financing and why investing in your business is a smart move.

5. Write your salon’s unique business description

Congratulations on completing the research portion of your salon business plan — it’s finally time to start bringing your dream salon to life! 

First and foremost, you’ll need to figure out how to brand your salon. There are almost a million registered hair salons in the U.S., so how can you make yours stand out?

Start by drafting your salon’s business description — this should set the scene for what customers can expect when walking into your salon. Are you hoping to give off a funky, casual vibe? Or maybe a more elegant ambiance, champagne included? The tone of your business description should convey this, as well as:

  • Services you specialize in
  • Packages or perks you offer
  • Unique selling points that distinguish you from other salons

With a business description in place, you can now create a company logo and tagline to complete your new brand!

6. List your products, services, and prices

Let’s get down to the nitty-gritty — what are you offering, and how much will it cost? While you may be able to do it all, some services will pay off better than others. You may be doing yourself a disservice if you purchase all the supplies for perms when your clients want blowouts. 

To determine which services and products will benefit your business the most, ask yourself the following questions:

  • What is my target audience interested in?
  • What do I have experience in?
  • What is trending?
  • What are my competitors offering (or more importantly, what are they not)?

Once you have your service list set, you’ll need to calculate pricing . Striking a balance between making a stellar profit and attracting and retaining clients is one of the most difficult parts of running any business. Consider these factors when determining a fair price for your salon services:

  • Similar rates in your area
  • Cost and use of supplies
  • Time spent on the service
  • Your experience level

Review and reevaluate your services and pricing at least once a year to ensure you’re charging your worth. Cost of living, supply costs, and any additional training you may have undergone warrant a price change — just be sure to notify your loyal regulars before new pricing goes into effect.

7. Lay out your salon’s operation and logistics plan

While the earlier sections of your salon’s business plan defined your goals, your operation and logistics plan will detail how you plan to meet them. Your operations plan will have two sections:

  • Short-term processes: List all the tasks, employees, vendors, software, and supplies you’ll need to run your salon on a day-to-day basis.
  • Long-term milestones: Describe what you hope to achieve in the future. For new businesses, this could include the date you plan to finalize your lease, your grand opening date, or the date you hope to reach your first $100,000 in sales. 

Putting together your operations and logistics plan may make you realize just how much work goes into running a salon. Scheduling appointments, promoting your new business, managing payment processes, and tracking down no-shows on top of actually performing your services can get really overwhelming, really fast. Learn how StyleSeat can help you manage and grow your business so you can focus on what you do best.

beauty supply business plan example

8. Define your marketing and outreach strategy

No matter how much effort you put into designing your salon, acquiring top-of-the-line tools, or hiring the best stylists in your area, no one’s going to schedule an appointment at your salon if they don’t know you exist. That’s where your salon marketing and advertising strategy comes into play.

While there are literally thousands of way to bring attention to your salon, these marketing and outreach tactics are tried and true:

Build a website

Whether you’re targeting tech-savvy Gen Zers or old-school baby boomers, you’ll need to ensure your business is Google-able. Building your website should be the first step in creating your online presence. For the best customer experience, make sure to include your salon’s:

  • Contact information and address 
  • Services and pricing
  • Unique selling points and mission statement
  • Customer reviews and testimonials
  • Links to social media profiles

Invest in social media marketing

Harness the power of Instagram , Facebook, TikTok, Pinterest, and more with a dedicated social media marketing and influencer strategy. Sharing behind-the-scenes content, before and after photos, and happy customer reactions can make your business appear more personable and reputable. It’s also a great way to boost engagement, interact with your client base, and cultivate brand awareness.

Studies Show

44 percent of beauty salons were focused on growing their social media profiles in 2022, and 35 percent of stylists claim their growing social following was their biggest opportunity for business growth.

Establish rapport and build customer loyalty

Convincing a potential customer to give a new hairstylist a try is a lot more difficult than it seems. One way to sweeten the deal is to offer first-service discounts or lower prices the first few months to get interested clients through the door . If they’re happy with your service, they’ll likely stay — especially if you have a loyalty program in place that offers discounts and perks for regular customers!

8. Get your finances in check

If you’ve already set your prices, take a bow — the hardest part of your salon’s financing strategy is already done. However, you’ll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis. This is especially important if you plan on applying for a loan or seeking investors. 

It may be best to put together your full financial statement three to six months after opening your salon. It should include your income statement, balance sheet, and cash flow statement so you and your stakeholders can get a better understanding of your salon’s financial health. 

Income statement

Your income statement lists both your revenue sources, expenses, and net income over a given period of time. This should include:

  • Cost of sales
  • Administrative expenses
  • Operating expenses
  • Non-operating income and expenses
  • Gains and losses
  • Non-recurring items

If you haven’t opened your salon yet, you can project future milestones with the same information.

Balance sheet

Your balance sheet provides a look at how much equity you have in your business. It consists of two parts:

  • Business assets: What you own, such as cash, accounts receivable, inventory, prepaid expenses, or salon supplies  
  • Liabilities: What you owe, including loans, credit card balances, payroll taxes, accounts payable, and your lease 

Once you’ve listed your salon’s business assets and liabilities, you can calculate your shareholder equity by subtracting the total value of your liabilities from your assets.

Cash flow statement 

Your cash flow statement will help you see when cash is low, when you have a surplus, and when you might need to access funding to keep your business afloat. Your cash flow statement lists revenue and expenses similar to your income statement, but it also takes into account when revenue is collected and when expenses are paid. 

Your cash flow is positive when you have more cash coming in than you have going out, and negative when the opposite is true.

Using graphs to visualize your cash flow can help you forecast when you may need to adjust operations to account for negative cash flow.

10. Plan for the future

With a well-structured business plan in hand, you’re ready to take on whatever the market has in store for you — at least for the first six months. But if you want to stay on top of industry fluctuations, the newest marketing trends, or competitor announcements, consistently review your salon business plan and company goals.

Salon business plan template

Opening a new salon requires a lot of moving parts — from remodeling your space to hiring your A-team, putting together your actual business strategy can get lost in your to-dos. Download this free helpful template to streamline your business plan and keep your goals top of mind.

The average profit margin for salons is 8.2 percent — 0.5 percent higher than the general business average of 7.7 percent. Salon owners in the U.S. can expect to make between $14,441 and $385,332, with an average salary of $74,699.

The startup cost for your salon will depend on a number of factors, including the type of salon, location, size, number of employees, and type of clientele you’re hoping to attract. Expect to spend anywhere from $10,000 to $200,000 before your grand opening.

Salons can make more money by implementing an effective marketing and advertising strategy, running promotions and contests, and reevaluating their pricing structure. Research your industry, emerging trends, and your competitors’ strategies for inspiration.

A thorough salon business plan can help you determine your short- and long-term goals, resources required, and effective strategies to drive business to your salon. Ready to hit the ground running? StyleSeat can help you manage and grow your new salon — no monthly fee required.

Pro banner

Related articles

hair stylist and client sitting in a salon chair

Get business tips right to your inbox.

pro

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Hair And Beauty Salon Business Plan

Start your own hair and beauty salon business plan

Trend Setters Hair Studio

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.

We plan to supply services and products that enhance our clients’ physical appearance and mental relaxation.

We will be targeting male and female clients who are fashion conscious and have disposable income.  Our clients are mostly women, but we will make sure to include men who fit the criteria as well

Competition

There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called “Day Spas.” We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.

Expectations

The forecast shows small profits leveling out in the third year. We believe this is realistic, even conservative. Of course we will be watching actual results on a monthly basis, and revising the forecast as necessary.

Financial Highlights by Year

Financing needed.

We plan on needing $60K owner’s investment and getting a $50K vendor financing to purchase equipment.

Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch.

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Problem & solution, problem worth solving.

There is a demand for high fashion haircuts, manicures, and pedicures at reasonable prices. Men and women should not need to sacrifice their essentials to get a treatment that makes them feel good about themselves. 

Our Solution

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at a reasonable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

Target Market

Market size & segments.

The market is our town, middle class, mostly women, so largely moms, working moms, and singles. 

We’re not doing formal market research because we know this market pretty well and we’re comfortable with market prospects in our town. We’ve been in this business for decades now. If we execute right, our customers will come in as we bring in our beauticians and barbers.

Current Alternatives

We’re well aware of a lot of competition, existing salons, all over town. We are not going to try to compete with the expensive spa salons around, with visibly fancy locations; and we are going to look nicer and price above the less fashionable strip mall and in-home options. 

We’re not pretending to be unique. We intend to bring in loyal customers because we are good people, easy to work with, good at what we do, friendly, and helpful. 

Our Advantages

Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Curley has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another. Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location.

There are a number of salons like ours, but they are mainly in the very high-income parts of MyTown and surrounding areas. We do not intend to compete with these so-called "Day Spas." We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.

Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area.

Keys to Success

The keys to success in our business are:

  • Location: providing an easily accessible location for customers.
  • Environment: providing an environment conducive to giving relaxing and professional service.
  • Convenience: offering clients a wide range of services in one setting, and extended business hours.
  • Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

Marketing & Sales

Marketing plan.

We anticipate regular steady social media presence, in Facebook and Twitter. Our experience has shown that social media is the best advertising for this type of business. We will, however, run specials occasionally. We will also ask clients for social media referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. 

We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.

Locations & Facilities

The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown. It is a high profile area, with easy access from all parts of town.

Milestones & Metrics

Milestones table, key metrics.

The key metrics that will make this business a success is: 

  • Average revenue per client per month.
  • Average breakdown revenue from previous clients vs. revenue from new clients. We’ll develop specific standards as we go, so first we track. This will show us repeat business and new leads from word of mouth. 
  • New clients from word of mouth. We’re going to have the discipline to ask new clients how they heard about us. As we develop the business we’ll track this metric and see how the different people compare. 
  • Facebook likes and Twitter follows. We’ll develop standards as we develop the business. We need experience to see how this works. 

Ownership & Structure

Curley Comb, co-owner with Roller Comb, Jr., co founded and co own this llc 

Management Team

Curley Comb, co-owner with Roller Comb, Jr., her husband, has worked in a prestigious, upscale salon in MyTown, Texas for the past two years. Curley has created a large client following through hard work and dedication. Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The financials that are enclosed have a number of assumptions:

  • We’ll be using a full commission model with stylists and barber getting 60% commission on revenue. Industry average runs 45-65%. We’re on the high end because we are not offering a guaranteed base. This is what we’re used to. The owner will take a straight salary plus dividends on profits. 
  • We’ve looked at the booth rental model but we’re used to commission and that creates a more orderly process for payments too, with all stylists able to use our credit card account.
  • There can occasionally be issues with commission base related to reporting revenue, but we are a small salon with the owner mostly present.  
  • We project revenues lower than average over the first few months, and then stable. We anticipate annual increase to stay steady throughout the following year to account for the normal flow of new clients coming into the salon. Estimates for sales revenue and growth are intentionally low, while anticipated expenses are exaggerated to the high side to illustrate a worst-case scenario.
  • Our direct costs are mainly stylist and barber commissions plus direct costs of the products we intend to sell, plus an estimate for the ongoing cost of products, supplies, etc. 
  • Product sales are a minimal part of our market. We are not quite sure how much revenue will be derived from products, so we took a low-ball approach and estimated sales of $800 a month.  Also in the sales projections table are services such as nails and massages. We are not quite sure how much revenue these two services will generate. We are certain that in time these services will be a large part of our revenue, but to err on the conservative side, we estimate revenues from these services to be only $1,500 a month for the first year.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We estimate initial purchase of $50,000 in equipment plus $1,000 for starting inventory and $2,000 for other current assets (supplies mostly) and $9,000 in initial loss for expenses incurred before launch. These include legal, location fix-up, early marketing expenses, branding, logo, and social media. 

We also estimate needing $50,000 cash cushion when we start. 

Total starting costs, therefore, are $9K in expenses plus $103,000 in assets including $53,000 tangible assets and $50,000 cash in the bank. 

Sources of Funds

We anticipate $60,000 in owner investment from owner savings, which shows up as paid-in capital in the initial balance; plus a 5-year $50,000 vendor/manufacturer loan to finance initial equipment. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

Start your own business plan

Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

beauty supply business plan example

Sales channel built for e-commerce businesses

Create your e-commerce presence yourself from scratch

  • Business Reports
  • Location reports
  • All Rentechdigital Products

List of Massage supply stores in Moscow Oblast

Number of massage supply stores in moscow oblast with email address, phone number, geocoded address, and other key details for download., number of massage supply stores, smartscrapers has the most up to date and comprehensive massage supply stores list in moscow oblast. our lists are constantly being verified and our database is constantly being updated..

Trusted by 100k+ Businesses

Download list of Massage supply stores in Moscow Oblast

Find new clients and close more deals with the world’s best business leads provider. You can download Massage supply stores email and phone number lists for your sales teams. Here is a random sample of 10 records for you to look at the fields and the data that we provide.

bestinsight quality

How Smartscrapers Data Services Helps Businesses

Explore the strategic advantages our web scraping solutions bring to your business.

lead-img-3

Email Campaigns

Transform your email campaigns with accurate and up-to-date contact information. Our web scraping services empower you to build targeted email lists, enhance personalization, and boost deliverability, ensuring your messages reach the right audience.

Cold Calling

Revolutionize your cold-calling strategies with our web scraping solutions. Access updated contact information, tailor pitches based on audience insights, and increase conversion rates, turning leads into valuable customers through effective communication.

Mail Campaigns

Enhance your direct mail campaigns with our targeted data solutions. Craft tailored content based on precise insights, increase response rates by delivering resonant content and optimize your budget by targeting the most relevant recipients.

Number of Massage supply stores locations by each city/area

How many massage supply stores are there in moscow oblast .

There are a total of 68 Massage supply stores in Moscow Oblast as of January 09, 2024 .

Download the list of 68 Massage supply stores in Moscow Oblast as of January 09, 2024 based on phone number, email, and both.

Number of Massage supply stores in Moscow Oblast with Phone Number

Number of Massage supply stores in Moscow Oblast with Email

Number of Massage supply stores in Moscow Oblast with Phone Number and Email

Download sales qualified leads of Massage supply stores in the Moscow Oblast

Download this data in CSV, Esri Shapefile, Excel, GeoJSON, or KML (Google Earth) file formats.

Related Massage supply stores Leads By Location

  • Massage supply stores Leads in Algeria
  • Massage supply stores Leads in Argentina
  • Massage supply stores Leads in Armenia
  • Massage supply stores Leads in Australia
  • Massage supply stores Leads in Austria
  • Massage supply stores Leads in Brazil
  • Massage supply stores Leads in Bulgaria
  • Massage supply stores Leads in Cameroon
  • Massage supply stores Leads in Canada
  • Massage supply stores Leads in Chile
  • Massage supply stores Leads in Greater Accra Region
  • Massage supply stores Leads in Enugu State
  • Massage supply stores Leads in Benue State
  • Massage supply stores Leads in Kaduna State
  • Massage supply stores Leads in Kwara State
  • Massage supply stores Leads in Kano State
  • Massage supply stores Leads in Abia State
  • Massage supply stores Leads in Akwa Ibom State
  • Massage supply stores Leads in Lagos
  • Massage supply stores Leads in Katsina State
  • Massage supply stores Leads in Sydney
  • Massage supply stores Leads in Townview
  • Massage supply stores Leads in Anápolis
  • Massage supply stores Leads in Aracaju
  • Massage supply stores Leads in Araraquara
  • Massage supply stores Leads in Araçatuba
  • Massage supply stores Leads in Assis
  • Massage supply stores Leads in Bauru
  • Massage supply stores Leads in Belo Horizonte
  • Massage supply stores Leads in Belém

Data of Massage supply stores in Moscow Oblast with/without Website

Download the list of Massage supply stores in Moscow Oblast as of January 09, 2024 with and without website information.

Number of Massage supply stores in Moscow Oblast with website

Number of Massage supply stores in Moscow Oblast without website

List of Massage supply stores in Moscow Oblast By Ratings

Download the data of the number of star-rated Massage supply stores in Moscow Oblast as of January 09, 2024 .

Number of 1 star-rated Massage supply stores in Moscow Oblast

Number of 2 star-rated Massage supply stores in Moscow Oblast

Number of 3 star-rated Massage supply stores in Moscow Oblast

Number of 4 star-rated Massage supply stores in Moscow Oblast

Number of 5 star-rated Massage supply stores in Moscow Oblast

Newly Opened Business

lead-img-1

Recently Closed Business

Monthly Insights for Market Analysis and Growth

Receive monthly updates on business openings and closings across diverse industries.

  • Essential data for sales, marketing professionals, investors, and analysts.
  • Strategically compiled to inform and guide your marketing and sales tactics.
  • Leverage monthly data to refine your sales leads and marketing strategies.
  • Stay ahead of market trends with timely, comprehensive business insights.

Special Features

Monthly dispatch of business dynamics in over 5000 categories.

Data sets tailored for impactful sales and marketing applications.

Efficient access to a wide array of business information.

Not Just Leads!

Unlock the complete potential of your marketing, sales, analytics, and other business operations with quality leads found nowhere else on the Internet. Decrease your time spent on finding leads and shift your focus to more productive tasks. 

Close Faster

lead-img-1

Gain Insights

lead-img-2

Attract Customers

lead-img-3

What is the total number of Massage supply stores in Moscow Oblast?

Where can i get the massage supply stores in moscow oblast leads database, how to download sales qualified leads database of massage supply stores in moscow oblast, can i download a sample dataset of massage supply stores leads in moscow oblast, in what formats can i download massage supply stores in moscow oblast leads, how much does the massage supply stores in moscow oblast dataset cost, how many massage supply stores in moscow oblast have phone numbers, how many massage supply stores in moscow oblast have email lists, how many massage supply stores in moscow oblast have phone number lists and emails, what is the total count of massage supply stores in moscow oblast with a website, what is the total count of massage supply stores in moscow oblast without a website, how many 5-star rated massage supply stores are there in moscow oblast, what is the total count of 4-star rated massage supply stores in moscow oblast, how many 3-star rated massage supply stores are there in moscow oblast, what is the total count of 2-star rated massage supply stores in moscow oblast, how many 1-star rated massage supply stores are there in moscow oblast, how to target massage supply stores through facebook ad campaigns, how to target massage supply stores through google ad campaigns, how do email addresses of massage supply stores assist in online marketing, how do phone numbers of massage supply stores help businesses, how does the mailing address data of massage supply stores support marketing strategies.

3. Writings On Education From Introduction To Tolstoy's Writings by Ernest J Simmons (1968)

After Tolstoy's speech at the Moscow Society of Lovers of Russian Literature in 1859, the president of that organization, devoted to popular views of the immediate social significance of literature, coldly reminded him that, however eternal truth and beauty may be in art, the artist is a man of his own times, and that the present historical moment was one in which self-indictment acquired a special meaning and an indefeasible right and hence must manifest itself in literature.

The time would come when Tolstoy's own views on literature for the people would radically change, but at the moment he had reached a point of despair and thought of abandoning literature forever. To scribble stories was stupid and shameful, he told A. A. Fet in a burst of enthusiastic confidence when he learned that this poet was thinking of settling on an estate near him and subordinating literature to farming. Literary friends, learning of his intention to plunge into educational theory and start a school at Yasnaya Polyana, pleaded with him not to deprive Russia of his literary leadership. He answered that his new endeavours bore a direct connection with his retreat from literature. For whom did Russian authors write, he asked? For themselves and the cultured few. For masses of illiterate Russian peasants literature was useless. If they could not read his writings, then he would teach them. This, he declared, was the first and essential step toward the creation of a "literature for the people." Here was a purpose that would satisfy his thirst for activity and moral influence.

When Tolstoy opened his school in the autumn of 1859 in a single room of his large manor house at Yasnaya Polyana, free education for peasant children did not exist in Russia. Occasionally, a village would boast of a priest or an ex-soldier who taught a few children at so much per head. The subjects were elementary, the method a mixture of blows and learning by heart, and the results negligible. This situation Tolstoy wished to remedy by substituting public education based on entirely original pedagogical methods.

With half a year of highly successful teaching behind him, it was almost inevitable that Tolstoy should find himself bedevilled in a maze of speculation on pedagogy and obsessed with schemes for improving national education. In March, 1860, he wrote to a friend, E. P. Kovalevsky, brother of the Minister of National Education, of his efforts and mentioned that he already had fifty students and that the number was growing.

"Wisdom in all worldly affairs it seems to me," he continued, "consists not in recognizing what must be done but in knowing what to do first and then what comes after."

He boldly questioned the value to progress in Russia of roads, the telegraph, literature, and the arts, as long as only about one per cent of some seventy millions of people were literate. As a remedy he proposed the establishment of a Society of National Education. Among its duties would be setting up public schools where they were most needed, designing courses of instruction, training teachers in suitable educational methods, and publishing a journal devoted to the dissemination of the society's pedagogical ideals.

Tolstoy received no official encouragement for his proposed program, but from the evidence of fragments of pedagogical essays at this time it is obvious that he had begun to think out his own course of instruction. In one fragment, entitled " On the Problems of Pedagogy ," he wrote:

"For every living condition of development, there is a pedagogical expediency, and to search this out is the problem of pedagogy."

Aware that he was trying, without sufficient knowledge, to handle large abstract concepts of educational theory, which in Russia were entirely dominated by Western European influence, he went abroad in 1860 to study them at the source. A full account of this effort reveals how thoroughly he pursued his objective. He visited schools and participated in classroom work in Germany, France, and England; he talked with teachers and leading educational theorists in these countries; and he collected and studied quantities of textbook samples and read numerous foreign treatises on education. After visiting schools at Kissingen, he jotted down in his diary:

"It is terrible! Prayers for the king; blows; everything by rote; terrified, beaten children."

Another entry shortly after:

"The idea of experimental pedagogy agitates me. I can scarcely contain myself...."

And in still a third entry, after reading Montaigne, he wrote:

"In education, once more, the chief things are equality and freedom."

Julius Froebel, nephew of Friedrich Froebel the celebrated educational reformer and founder of the kindergarten system, has left an interesting account of his discussion with Tolstoy:

" 'Progress in Russia,' he told me, 'must come out of public education, which among us will give better results than in Germany, because the Russian masses are not yet spoiled by false education."'

Tolstoy went on to inform him of his own school in which learning was in no sense obligatory.

"'If education is good,' he said, 'then the need for it will manifest itself like hunger."'

And Froebel also relates that Tolstoy spoke of the Russian masses as a "mysterious and irrational force," from which one day would emerge an entirely new organization of the world, and said that from the Russian artel would develop in the future a communistic structure.

This report reflects the proud, dogmatic, almost arrogant attitude that Tolstoy adopted toward European personalities he met on this educational study trip. While sincerely seeking knowledge, he invariably made it clear that he belonged to no school of thought, had his own point of view on most questions, and that Europeans did not understand the real failings of their civilization.

From his visits to the schools of Marseille, Tolstoy took away a gloomy impression of the futility of the subjects taught and the lifeless, unimaginative methods of teaching them. On the other hand, when he talked with workers and children on the streets, he found them intelligent, free-thinking, and surprisingly well informed, but with no thanks to their schooling.

This situation led him to conclude in a later account of these experiences, in an article entitled " On National Education ":

"Here is an unconscious school undermining a compulsory school and making its contents almost of no worth.... What I saw in Marseille and in all other countries amounts to this: everywhere the principal part in educating a people is played not by schools, but by life."

This is the kind of characteristic half-truth that Tolstoy was fond of deducing from incomplete experience, and it became an important factor in his educational theorizing. But even half-truths that blasted away the hard shell of traditional and erroneous thinking on vital social problems had their value for him.

Tolstoy returned to Russia in the spring of 1861. He erected a three-room schoolhouse at Yasnaya Polyana, and, with several teachers employed to assist him in the instruction, he worked for the next year and a half with self-sacrificing zeal on theoretical and practical problems of education. He expounded his theories and described his practice in twelve extensive articles and a series of notes published in a magazine he founded called Yasnaya Polyana, the issues of which appeared between February, 1862, and March, 1863. Teachers and students also contributed to the magazine. Much of what follows here is based upon Tolstoy's articles, which for that time were quite original in substance but often weakened by perverse and exasperatingly dogmatic reasoning. Though truth was his sole aim, he occasionally forgot that his sweeping generalizations were based on limited experience with his own little school and on the efforts of unique students and a unique teacher. A persistent scepticism was the trade secret of his thinking in educational matters as in other fields of human endeavour.

Over the door of the school Tolstoy placed the inscription: " Enter and Leave Freely ." Perhaps he was thinking, by way of contrast, of Dante's inscription over hell: " Abandon Hope, All Ye who Enter Here ," which he would hardly have hesitated to place above the entrance to most European schools he had visited. Certainly the atmosphere of his own school convinced the children that education was a precious and joyous heritage.

Tolstoy believed that all education should be free and voluntary. He supported the desire of the masses for education, but he denied that the government or any other authority had the right to force it upon them. The logic of things, and his study of the operation of compulsory education abroad, convinced him that in this form it was an evil. Pupils should come to learn of their own accord, for if education were a good, it would be found as necessary as the air they breathed. If people were antagonistic, then the will of the people should become the guiding factor. Tolstoy's faith in the " will of the people ," even though the people might oppose commonly accepted notions of progress, contained the seeds of his later anarchism, and was a direct slap at radical reformers who would uplift the masses against their will.

Tolstoy also believed that education should answer the needs of the masses, but his conception of their needs had nothing in common with that of contemporary progressive thinkers. Nor did he have any patience with the widespread pedagogical conviction that education should mould the character and improve the morals of students. These were matters for family influence, he declared, and the teacher had no right to introduce his personal moral standards or social convictions into the sanctity of the home. In public education he was concerned primarily with peasants, the vast majority of the population. But he was not bent on elevating them above their class by the power of education (a definite evil in his eyes); he was concerned with making them better, more successful, and happier peasants.

In this context the individualistic direction of Tolstoy's thought was apparent. The assumption of civilization's progress in Macaulay, Buckle, and especially in Hegel, he firmly rejected. For some time opposition between the good of the individual and the good of society had been troubling him. He was already developing a philosophy hostile to the pragmatic ideal that progress could be achieved only by social education of the people through the medium of democracy. Progress was personal, he felt, and not social. Education must serve the individual and not society, for the individual's capacity to serve humanity was what gave meaning to life. Yet he did not appear to see the contradiction in his rejection of the whole modern concept of progress. He would teach the peasant child what he needed, but what he needed was often conditioned by the social system in which he lived.

In his article " On National Education " Tolstoy defined education as "a human activity based on desire for equality and a constant tendency or urge to advance in knowledge." Education, he asserted, was history and therefore had no final aim. Its only method was experience; its only criterion, freedom.

Tolstoy attempted to realize in practice even the more extreme aspects of his educational philosophy. Since he believed that the functioning of a school must be adapted to the peculiar conditions of the pupils, he conceded that his own village school might well be the worst possible model for those elsewhere. Attendance was non-compulsory and free to all. Classes ordinarily ran from eight o'clock to noon and then from three o'clock to six, but, as Tolstoy proudly wrote a friend, the students often continued an hour or more beyond closing time,

"because it is impossible to send the children away — they beg for more."

During the morning, elementary and advanced reading were taught, composition, penmanship, grammar, sacred history, Russian history, drawing, music, mathematics, natural sciences, and religion; in the afternoon there were experiments in physical sciences and lessons in singing, reading, and composition. No consistent order was followed, however, and lessons were lengthened or omitted according to the degree of interest manifested by the students. On Sundays the teachers met to talk over the work and lay out plans for the following week. But there was no obligation to adhere to any plan, and each teacher was placed entirely upon his own. For a time they kept a common diary in which were set down with merciless frankness their failures as well as their successes.

Originality was the guiding spirit. Freedom ruled, but never to the extent of anarchy. When Tolstoy purposely left the room in the middle of a lesson to test the behaviour of his students, they did not break into an uproar as he had observed was the case in similar circumstances in classrooms he visited abroad. When he left, the students were enjoying complete freedom, and hence they behaved as though he were still in the room. They corrected or praised each other's work, and some-times they grew entirely quiet. Such results, he explained, were natural in a school where the pupils were not obliged to attend, to remain, or to pay attention.

Tolstoy insisted that only in the absence of force and compulsion could natural relations be maintained between teacher and pupils. The teacher defined the limits of freedom in the classroom by his knowledge and capacity to manage. And the pupils, Tolstoy wrote, should be treated as reasoning and reasonable beings; only then would they find out that order was essential and that self-government was necessary to preserve it. If pupils were really interested in what was being taught, he declared, disorder would rarely occur, and when it did, the interested students would compel the disorderly ones to pay attention.

The successful functioning of such a school demanded unusual ability on the part of the teacher. Tolstoy admitted this, and justly claimed for himself a certain pedagogic tact. Always in his mind was the pupil's convenience in learning and not the teacher's in teaching. He argued that there was no best method in teaching a subject; the best method was that which the teacher happened to know best. That method was good which when introduced did not necessitate an increase of discipline, and that which required greater severity was bad. The method should develop out of the exigencies of a given problem in teaching, and it should please the pupils instead of the teacher. In short, teaching, according to Tolstoy, could not be described as a method; it was a talent, an art. Finality and perfection were never achieved in it; development and perfecting continued endlessly.

In this free atmosphere of student-dominated learning, certain traditional subjects were resisted in a manner that led Tolstoy to doubt their ultimate usefulness and to question the desirability of teaching them to youngsters. Grammar was such a subject. Although his emphasis in instruction favoured analysis, the kind involved in grammar put the students to sleep. To write correctly and to correct mistakes made by others gave his pupils pleasure, but this was only true when the process was unrelated to grammar. After much experimentation with teaching the subject, he concluded in an article in Yasnaya Polyana that

"grammar comes of itself as a mental and not unprofitable gymnastic exercise, and language — to write with skill and to read and understand — also comes of itself."

In the pages of his educational magazine, Tolstoy provides vivid accounts, filled with all the charm of his realistic art, of daily life at the school. On a cold winter morning the bell would ring. Children would run out into the village street. There was no lagging on the way, no urge to play the truant. Each child was eager to get there first. The pupils carried nothing in their hands, no homework books or exercises. They had not been obliged to remember any lesson. They brought only themselves, their receptive natures, and the certainty that it would be as jolly in school that day as it had been the day before.

At the end of a lesson Tolstoy would announce that it was time to eat and play, and, challenging them to race him out-doors, he would leap downstairs, three or four steps at a time, followed by a pack of screaming laughing children. Then he would face them in the snow and they would clamber over his back, desperately striving to pull him down. He was more like an older brother to them and they responded to his efforts with devotion and tireless interest. Their close, even tender, relations are touchingly reflected in one of the magazine articles. He describes how, after school, he accompanies several of the pupils home on a moonless winter night by a roundabout way through the woods, entertaining them with tales of Caucasian robbers and brave Cossacks. The youngest, a ten-year-old boy, furtively clasps two of his teacher's fingers during the most fearful part of a story. At the end of the narration, by one of those quick transitions of children, an older pupil suddenly asks why do they have to learn singing at school? "What is drawing for?" Tolstoy rhetorically asks, puzzled for the moment about how to explain the usefulness of art. "Yes, why draw figures?" - another queries. "What is a lime tree for?" a third asks. At once all begin to speculate on these questions, and the fact emerges that not everything exists for use, that there is also beauty, and that art is beauty

"It feels strange to repeat what we said then," Tolstoy writes, "but it seems to me that we said all that can be said about utility, and plastic and moral beauty."

The ten-year-old was the last of the group to be delivered to his home. He still clung to Tolstoy's hand, out of gratitude it seemed, and as he entered the miserable thatched hut of his poverty-stricken parents, in which his father and the drunken village tailor were gambling, the lad said pathetically:

"Good-by! Let us always have talks like this!"

Tolstoy ended this account in his article by meditating on the age-old question of the moral and practical utility of educating the masses. The cultured, he wrote, would remonstrate: Why give these poor peasant children the knowledge that will make them dissatisfied with their class and their lot in life? But such a peasant boy, concluded Tolstoy, addressing the upper class,

"needs what your life of ten generations unoppressed by labor has brought to you. You had the leisure to search, to think, to suffer — then give him that for which you suffered; this is what he needs. You, like the Egyptian priest, conceal yourself from him by a mysterious cloak, you bury in the earth the talent given to you by history. Do not fear: nothing human is harmful to man. Do you doubt yourself? Surrender to the feeling and it will not deceive you. Trust in his [the peasant boy's] nature, and you will be convinced that he will take only that which history commanded you to give him, that which you have earned by suffering."

The question of art and its relation to his young peasant pupils interested Tolstoy. With his customary freshness, attention to detail, and marvellous power of direct vision he discussed the subject in one of his most remarkable articles, " Who Should Teach Whom to Write, We the Peasant Children or the Peasant Children Us ?" It was inspired by an exciting experience in composition in his school. Themes on the usual subjects, such as descriptions of a forest, a pig, or a table, drove the children to tears. Tolstoy then suggested that they write a story on peasant life, to illustrate a proverb. The pupils found this difficult too, but one boy proposed that Tolstoy write the story himself, in competition with them. He composed several pages and then was interrupted by Fedka, who climbed on the back of his chair and read over his shoulder. Tolstoy explained the plot of the story and the boys immediately became interested. They criticized what had been done and suggested different ways of continuing. Fedka took the leading part in this discussion and surprised Tolstoy by his imagination and sense of proportion, important qualities in every art. Tolstoy set to work to write to the dictation of his pupils Syomka and Fedka, who angrily rejected superfluous details offered by others and eventually took command of the situation. The rest of the boys went home.

Tolstoy described how he and his two pupils worked feverishly from seven in the evening till eleven. Neither hunger nor weariness bothered them. In his account of their collective effort, he gave a number of convincing examples of the artistic rightness and fitness of details, descriptions, and selection that the boys argued and insisted upon. They drew from their experience of village life and characters; and they were nearly always right. Tolstoy was tremendously excited and admitted that he had felt such a strong emotion only two or three times in his life. He was amazed at his discovery of such artistic and creative powers in two peasant lads who could scarcely read or write, and it seemed almost offensive that he, a nationally known author, was virtually unable to instruct these eleven-year-old pupils in his art.

The next day, and still a third day, they continued the story with equal enthusiasm. Then the work was interrupted because Tolstoy had to go away for a few days. During his absence a craze for making popguns out of paper swept the school and the unfinished manuscript of the story was unwittingly sacrificed to this childish diversion. When Tolstoy discovered the loss upon his return, he was deeply chagrined. Fedka and Syomka, aware of his keen disappointment, offered to reproduce the tale themselves. They came after school one evening at nine o'clock and locked themselves in his study. Tolstoy listened at the door and heard them laughing. Then all grew quiet, except for subdued voices discussing the story, and the scratching of a pen. At midnight he knocked and was admitted. Fedka still had a few more sentences to dictate to Syomka, who stood at the large table busily writing, his lines running crookedly across the paper and his pen constantly stabbing at the inkpot. At last Tolstoy took the copybook. After a merry supper of potatoes and kvas, the boys lay down on their sheepskin coats under the writing table, and until sleep over-took them, their healthy, childish laughter rang through the room.

Tolstoy read the story over and found it very similar to the original draft. Some new details had been added, but the tale contained the same truth, measure, and feeling for beauty of the first version. Under the title of the Russian proverb, " The Spoon Feeds, but the Handle Sticks in the Eye ," he printed it, with very few changes, in his pedagogical magazine.

From this unusual experiment in composition Tolstoy drew some interesting conclusions. He declared that nearly all contemporary art was intended for people of leisure and artificial training and was therefore useless to the masses, whose demand for art was more legitimate. He dismissed with some vexation the stale notion that in order to understand and appreciate the beautiful a certain amount of preparation was necessary.

"Who said this?" he asked in his magazine account of the writing of the story. "Why? What proves it? It is only a dodge, a loophole to escape from the hopeless position to which the false direction of our art, produced for one class alone, has led us. Why are the beauty of the sun, of the human face, the beauty of the sounds of a folk song, and of deeds of love and self-sacrifice accessible to everyone, and why do they demand no preparation? "

Tolstoy's position was no doubt extreme, and there was also considerable exaggeration in his unqualified praise of the literary ability of his pupils, who were unquestionably inspired by his own artistic interests. Yet such schoolboy efforts helped to teach him the fundamental truth that the need to enjoy and serve art was inherent in every human being, and that this need had its right and should be satisfied.

Although the Society for National Education that Tolstoy projected found no support among government officials, his school was not without its influence. After the emancipation of the serfs, the government encouraged them to open their own schools. Peasants in the Tula district, where Yasnaya Polyana was situated, appealed to Tolstoy for teachers, and he willingly suggested a number. By 1862 there were no less than thirteen village schools in his area, and their teachers were all zealous disciples of Tolstoy's pedagogical approach. They caught from him a devotion and enthusiasm in what was essentially a pioneering venture. Living like peasants in the dirty, stuffy huts where they held their classes, and using tables for blackboards, they worked from seven in the morning until late at night. At first, like Tolstoy, they had to overcome the ignorant suspicions of peasant fathers and mothers who distrusted these newfangled methods of teaching and were alarmed because their children were not regularly beaten by the masters. But the fact that they were entirely free to send them to school or take them out overcame resistance. Finally, the happiness of the youngsters and their obvious progress in so short a time eventually won the parent's complete confidence in the system.

In a brief note " To the Public " that introduced his pedagogical magazine, Tolstoy eagerly invited criticism. Much of it was hostile and unconstructive, and particularly that which came from progressive thinkers of the time. He was called a " pedagogical nihilist " and his experiment was castigated as a complete overthrow of educational order and discipline. In a few periodicals, however, several teachers, weary of slavish Russian devotion to foreign models in pedagogy, bravely encouraged the less extreme aspects of his school. But, in general, his efforts failed to inspire enthusiastic acceptance among educators. His principle of freedom for both teachers and pupils was too radical a demand for even the most progressive theorists.

Worse still, in the eyes of critics, was Tolstoy's conviction that his educational ideas amounted to a revolt against established opinion in the name of healthy common sense. More-over, he scorned scientific exposition in his articles and used the simple and forceful prose of which he was a master. If he had elected to write treatises on experimental pedagogy in the accepted trade jargon, buttressed with elaborate footnotes and well-chosen citations from approved authorities, he would doubtless have gained a hearing, even if an unfavourable one.

As a matter of fact, certain government officials regarded Tolstoy's activities in education with dark suspicion. In October, 1862, the Minister of the Interior wrote to the Minister of National Education to complain about the harmful aspects of the pedagogical magazine. He pointed out that its general direction and spirit perverted the fundamental values of religion and morality, and he suggested that the censor's attention should be specifically directed toward correcting the situation.

In part, the fears of the Minister of the Interior were correct: Tolstoy's educational articles did call into question the whole contemporary concept of morality. His extremely radical position represented a danger not only to the whole foundation of educational practice, but to the authority of the State. The freedom that he advocated seemed to verge on rebellion, and children educated in this spirit would hardly grow up with proper reverence for those institutions of tsarist government that had been infested by corruption and oppression. His educational philosophy would place the human worth and well-being of the individual above the well-being of the State. In short, the spirit of Christian anarchy that Tolstoy was later to preach so openly and eloquently had already crept into his thinking. For in his educational articles he condemned the false morality of government and society, their despotism, the use of force, and the belief in the legality of punishment. And he frankly stated his belief that the masses could exist without the educated classes, and hence without government, but that the educated classes could not exist without the masses.

Because of his marriage, various discouragements, and a suddenly renewed interest in fiction writing, Tolstoy abandoned his school and the pedagogical magazine at the end of 1862. But his concern for the education of the young, which soon revived when his own children came along, remained with him for the rest of his life, as frequent references to it in letters and in his diary indicate. For example, in 1872 he published his first ABC Book, in which, he said, he had put more work and love than in anything else he had done. It contained a complete curriculum for beginning pupils. There are sections on reading and writing, with drawings, exercises, and various typographical devices to aid in spelling and pronunciation; there are also sections on natural sciences and arithmetic. He realized the importance of effective examples and exercises, and his selections are original and often reveal rare artistic taste. The frame of reference is restricted by the limitations of the students and their daily lives.

"From the natural sciences," he wrote a friend, "I did not choose what may be found in books or anything that I by chance knew or what appeared to me necessary to know, but only that which was clear and beautiful, and when it seemed to me insufficiently clear and beautiful, I tried to express it in my own way."

Several of the stories used as examples in the ABC Book are entirely Tolstoy's own; others are drawn from various folk sources.

The ABC Book, based upon pedagogical theories that Tolstoy had developed and put into practice in his village school was designed, as he said, for the teacher who loved both his calling and his pupils. The work firmly eschews useless or erudite knowledge, or facts beyond the comprehension or experience of beginners. For the chief significance of teaching, he maintained, was not in the assimilation of a known quantity of information, but in awakening in students an interest in knowledge.

Tolstoy was sadly disappointed at the reception of the ABC Book, in which he had deliberately tried to avoid extremes in his theorizing. However, the innovations infuriated pedagogues, and a deluge of sharp, even vicious, reviews resulted. The reviewers charged that the work was an attack on accepted methods of instruction, that he had opposed to a pedagogical system of reason one of faith, to a system of science one of instinct and imagination, and to a system of conviction and ideas one of moral principles. Stubbornly he turned once again to teaching peasant children in his district, in order to demonstrate the methods he advocated in his ABC Book.

In 1873 an invitation from the Moscow Committee on Literacy to explain his educational system to them again aroused Tolstoy's conviction that he had a national public service to perform in education. One result of the meeting was a request to test his ideas on teaching, in several subjects, against the conventional methods employed in the schools. Two groups of Moscow children of similar ages and social backgrounds were provided. One of Tolstoy's experienced Yasnaya Polyana teachers instructed a group, and a teacher designated by the Moscow Committee on Literacy the other. At the conclusion of seven weeks of teaching, six members of the committee examined both groups of students. Although there was no unanimity among the examiners, a majority decided that the pupils taught by Tolstoy's opponent had excelled in all three subjects — reading, writing, and arithmetic.

Tolstoy felt that the test had failed to prove anything because it had been conducted under the worst possible conditions. And he submitted the article previously mentioned, " On National Education ," to the popular magazine, ' Notes of the Fatherland '. It is in the form of a letter addressed to the head of the Moscow Committee on Literacy. The article (September, 1874) is largely a reaffirmation of the views Tolstoy expressed in the pages of his own pedagogical magazine twelve years before. With ruthless dogmatism he condemns outright the phonetic and visual methods of teaching then used in Russian elementary schools. And those native teachers who burned incense to German pedagogical theory he sharply criticized for failing to understand or respect the educational needs of the Russian masses. All a teacher has to know, he declares, is what to teach and how to teach. To find out what to teach, one must go to the people, to the students and their parents. At present, he asserts, the people demand that their children learn how to read and write and to cipher. Until they demand something more, teachers have no right to teach more. As for how to teach, he sums it up in his old phrase: the only criterion for pedagogy is freedom, the only method is experience.

The article created a great stir among the public, infinitely more so than all of Tolstoy's publications on educational themes in the past. To be sure, the work was attractively written, but now it had also come from the pen of the famous author of ' war and peace ', and he had had the good sense to print it in a widely read periodical. In a real sense the effort suddenly made the public pedagogically minded and inspired a surprisingly large number of articles and letters in a variety of magazines. Although the experts, with few exceptions, vigorously attacked him, his views elicited widespread sympathetic response among laymen. After years of striving he at last had the satisfaction of knowing that his theories had reached the general public.

With such encouragement, Tolstoy felt impelled to try for further success. In February, 1875, he published his New ABC Book. It was shorter, cheaper, more practical, and as he remarked in the foreword, adaptable to any method of teaching. Here, too, he now won success, for the Ministry of National Education recommended the work. It was widely adopted by schools and ran into many large editions (100,000 copies were printed for the 1900 edition).

At the same time, Tolstoy published four children's Readers, which contained material taken mostly from his first ABC Book. The excellence and variety of the selections, the artistic simplicity of the narratives, and no doubt the inexpensive price gained an enormous market for these little books, and over the years they sold in tens of thousands.

Tolstoy's old dream seemed on the point of realization — he was beginning to exercise a pronounced influence on the course of elementary education in Russia. And the dream expanded. He wanted to take a prominent place in the larger field of national education, and he wrote to the minister to inquire whether the government would consider a detailed program that he was contemplating on instruction in the schools and another for training teachers. Although the reply was favourable, it was delayed so long that the impatient Tolstoy had already charged off in another direction. Breaking a rule he had set up for himself, he accepted election to the County Council and an appointment to its Education Committee.

One naturally thinks of the poet Matthew Arnold, inspector of schools in England at this time. With Arnold, however, the post was a means of livelihood and a most unpoetic business. Tolstoy, in his more restricted sphere, found a world of poetry in the work of inspecting local schools. He agitated with some success for inexpensive instruction in the district, and he launched his pet project of establishing at Yasnaya Polyana a teachers' training seminary, for he wished to train peasant teachers to take their place in the milieu in which they had grown up and to provide the kind of education for peasant children that would not instill in them alien desires or render them unfit for the performance of duties to which they would be called by their position in life. This was to be, he remarked, a " university in bast shoes ."

In 1874 the Ministry of Education approved Tolstoy's carefully prepared plan for a teachers' training seminary. And his request to the Tula government for financial assistance in return for a certain number of tuition teaching scholarships was granted. But for some unexplained reason, perhaps because educational centers in the Tula government did not favour the idea, only twelve candidates applied for the program. This poor showing discouraged Tolstoy and he refused to open his " university in bast shoes ." It was his last constructive effort to improve formal education in Russia. A long and arduous chapter in the history of Tolstoy's civic conscience had come to an end.

Despite hostility to Tolstoy's educational practices and writings during his lifetime, since then there has been a tendency to acclaim him a brilliant innovator and one of the most significant of educational reformers. Experimental schools in America and abroad have profited from the full accounts he left of his own experiences. His methods of teaching the alphabet and reading, his insistence on self-reliance by obliging students to do manual labor, and his belief that the child should be allowed as much freedom as possible in the classroom — these features of his system have had their influence in later progressive education. And one of his principal theses, that the school should always remain a kind of pedagogical laboratory to keep it from falling behind universal progress, has found wide acceptance as an educational premise.

In one respect it may be said that his first absorbing educational experiment between 1859 and 1862 fulfilled another purpose: the school at Yasnaya Polyana contributed as much to the historical development of Tolstoy as it had to the education of peasant children — it brought him back to the career of fiction writing. It was as though a kind of catharsis had been effected that once again left his mind and spirit free for artistic work.

en

  • Company Profile
  • Company Policy
  • Mission and Vision
  • Certificates
  • Aluminium Windows
  • Aluminium Doors
  • Aluminium Sliding Elements
  • Aluminium Curtain Walls
  • Aluminium Skylight Elements
  • Aluminium Frames for Safety and Security
  • Aluminium Conservatories
  • Metal Panel Sheet Claddings
  • Aluminium Entrance Frames
  • Glass Structures
  • Complementary Items
  • Lightweight Steel Structures
  • Human Resources OPEN

First successful projects, then lasting relationships!

As it has been in the past 40 years, Mimsa believe in providing competitive prices without compromising their principles of quality. We have managed to create lasting relationships based on honesty and cooperation while adding new customers each year.

Nothing is more important for us than Customer satisfaction!

Mimsa prioritizes customer satisfaction in the services they provide, and strives to understand the customers’ requests thoroughly in order to fulfil their needs and expectations. According to Mimsa Aluminium, every single customer should always be provided with the quality and services above expectations.

Every single completed project is the beginning of a lasting relationship for us.

Mimsa executes every project with experience and knowledge, while continuously improving itself and its high-quality production. Therefore, Mimsa never regards a project as a completed business. Every single project is a successful representation of lasting relationships. Thus, Mimsa pay great attention to post-sale support and keep on supplying uninterrupted support to their customers after completion.

It is very important for us that every single project we execute creates value to our workers, community and environment!

Aiming to create value for the community, environment and humankind in each project. Mimsa perceive that the occupational training of its employees and the new entrants to the workforce gets these individuals well equipped for the industry and community, and so does whatever needed without second thoughts.

beauty supply business plan example

IMAGES

  1. Beauty Supply Store Business Plan Example by upmetrics

    beauty supply business plan example

  2. Cosmetics Business Plan

    beauty supply business plan example

  3. Beauty Salon Business Plan Template Free Of Hair Salon Business Plan

    beauty supply business plan example

  4. Beauty Supply Business Plan

    beauty supply business plan example

  5. Hair and Beauty Salon Sample Business Plan

    beauty supply business plan example

  6. Business Plan For Makeup

    beauty supply business plan example

VIDEO

  1. Beauty Supply Business Q&A

  2. Growing and retaining clientele #beautyprofessional #entrepreneur #salonowner #beautybusiness

  3. The reason beauty supply stores are loosing business 😳 check out part 1 and 2❗️#beautysupplyonwheel

  4. Small Business🤍

COMMENTS

  1. Sample Beauty Supply Store Business Plan

    A beauty supply store business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The beauty supply store business plan sample below will give you an idea of what one should look like.

  2. Beauty Supply Store Business Plan Template (2024)

    What Is a Beauty Supply Store Business Plan? What Are the Main Types of Beauty Supply Stores? What Are the Main Sources of Revenue and Expenses for a Beauty Supply Store Business? How Do You Get Funding for Your Beauty Supply Business Plan? What are the Steps To Open a Beauty Supply Store? Where Can I Get a Beauty Supply Store Business Plan PDF?

  3. Beauty Supply Store Business Plan [Sample Template]

    1. Industry Overview Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry.

  4. How to write the business plan for a beauty supply store

    To get clarity on your cash flow A carefully crafted business plan also provides you with an accurate financial forecast with which you can compare your progress regularly. This is key to ensuring your beauty supply store remains a viable and profitable business. To secure financing

  5. Beauty Supply Store Business Plan Template

    available Beauty Supply Store Business Plan Template Prepared by: [Owner.FirstName] [Owner.LastName] This beauty supply store business plan covers all the relevant sections required to invest in a beauty supply store. The template will help you convince investors to spend money on your venture. Executive Summary

  6. Beauty Supply Store: get a solid business plan (example)

    This article provides an example of a solid business plan for a beauty supply store. Learn the essential components of a successful beauty supply store business plan, including market analysis, operations, financials, and more. Grow your business with a comprehensive plan!

  7. Beauty Supply Store Business Plan [Free Template]

    Plans starting from $7/month Things to Consider Before Writing a Beauty Supply Store Business Plan Choose the type of store Beauty supply stores have different types based on the type of products they keep and the type of audience they sell to.

  8. Beauty Supply Store Business Plan Sample

    JAN.30, 2020 Beauty Supply Store Business Plan Sample ( 13 votes, average: 4.38 out of 5) Article Beauty Business Plans Business Plan Templates Retail & Ecommerce Business Plans Table of Content Beauty supply store business plan for starting your own shop Are you considering starting your own beauty supply business?

  9. PDF Beauty Supply Store Business Plan Example

    Pricing strategy. Cleara's beauty product range is expected to carry an average price tag of $35.85 per item. The direct costs, which are primarily associated with stock procurement and carriage, are estimated to account for 60% of the average price, resulting in a 40% margin. To unlock help try Upmetrics! .

  10. Sample Beauty Supply Store Business Plan

    Here is a sample business plan for starting a beauty supply business. Identifying your Niche The beauty and cosmetics industry consists of several products that include hair, skincare, and nails. Other categories include wig extensions, organic beauty products, and many more. You need to identify specific beauty products you will be focusing on.

  11. Cosmetic Business Plan Template (2024)

    The breakout of the funding is below: Retail space build-out: $50,000. Equipment, supplies, and materials: $25,000. Three months of overhead expenses (payroll, rent, utilities): $125,000. Marketing costs: $50,000. Working capital: $50,000. Easily complete your Cosmetics business plan! Download the Cosmetics business plan template (including a ...

  12. Beauty Supply Store Business Plan Template

    8/15/202X - First shipment of store inventory arrives. 8/16/202X - Hire employees and begin training. 8/18/202X - Stocking and display of product inventory in anticipation of the Grand Opening. 9/1/202X - Grand Opening of Tanya's Beauty Supply Store. < Previous: Marketing Plan Next: Management Team >

  13. Beauty Supply Store Business Plan

    Our beauty supply store business plan writers crafted this sample for your review. Executive Summary "Plom, LLC" (herein also referred to as "Plom" or "the company") was incorporated on February 8, 2022 in the State of Nevada by Founder and CEO, Emma Olive.

  14. How To Create a Successful Salon Business Plan

    8. Get your finances in check. If you've already set your prices, take a bow — the hardest part of your salon's financing strategy is already done. However, you'll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis.

  15. Hair And Beauty Salon Business Plan Example

    Financing Needed. We plan on needing $60K owner's investment and getting a $50K vendor financing to purchase equipment. Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch. See why 1.2 million entrepreneurs have written their business plans with LivePlan.

  16. Ukraine Business Definition

    Define Ukraine Business. has the meaning given to it in Schedule 25; Browse. Resources. API. About. Pricing. Contracts. ... Supply Business; Public business; Micro Business; Resident Business; Engaging in business; food business operator; ... Ukraine Business has the meaning given to it in Schedule 25; Sample 1 Sample 2. Based on 2 documents. 2 ...

  17. Number of Massage supply stores in Moscow Oblast

    Download the list of Massage supply stores in Moscow Oblast. Smartscrapers provides an accurate directory and the latest data on the number of Massage supply stores in Moscow Oblast ... Find new clients and close more deals with the world's best business leads provider. ... Here is a random sample of ...

  18. Tolstoy On Education: Introduction To Tolstoy's Writings (1968)

    From Introduction To Tolstoy's Writings by Ernest J Simmons (1968) At the end of Tolstoy's first literary period, before his marriage and the beginning of ' War and Peace ', disillusionment with literature and art turned his thoughts to problems of education. A series of experiments resulted in a collection of educational writings that are both ...

  19. Mission and Vision

    Therefore, Mimsa never regards a project as a completed business. Every single project is a successful representation of lasting relationships. Thus, Mimsa pay great attention to post-sale support and keep on supplying uninterrupted support to their customers after completion.