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Download Bed and Breakfast Business Plan Template + PDF

Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and different experience than staying at a chain hotel. 

Like all other businesses, you need to have a business plan when it comes to starting your own bed and breakfast. This shouldn’t be written just for formality. This document will serve as a roadmap giving you a clear direction where your business is heading. It is also a helpful plan when you’re looking for investors for your bed and breakfast. Though there are successful businesses that got started without writing a business plan, it’s better to err on the safe side and improve your chances of profitability by going through this process. 

So how do you make a bed and breakfast business plan? This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like. You can navigate to each section of the business plan below:

Executive summary

Company description, mission statement, market analysis, management structure, product line and services, sales and marketing, financial plan.

  • Download templates

Page Contents

Introduction 

Company concept, operational plan, download the templates.

bed breakfast

Bed and breakfasts offer a unique lodging experience for guests.

All business plans start with an executive summary. This is a brief description of what your bed and breakfast is all about so that when one reads it, they’ll be able to get a gist of the whole business. Different sections such as an introduction, a company description, the services you offer, and your target customers are all placed here. 

Do note that every section doesn’t have to be lengthy. Just a paragraph per section should suffice provided that it gives one enough information to know what your B & B is. 

It is best to start your B & B business plan with a simple introduction. Include the place where your business is located and the amenities you provide. You may also include other important details that set your B & B apart from others. Will it be a themed bed and breakfast? How many rooms will it include? Remember to keep this section brief. You’ll be providing the details in the later part of your business plan.

Here’s a sample of a brief introduction:

Happy Mornings is a 6-bedroom bed and breakfast located at Saint Augustine, Florida overlooking Matanzas Bay. The house is a modern-style home with simple basic amenities including Wi-Fi and cable. We provide comfortable and clean beds along with a variety of delicious breakfast choices. Happy Mornings is also located near tourist spots in St. Augustine that is convenient for travelers.

Keep it short and easy to understand but as you can see, you’ve already given away what your business is all about without providing too much for now.

good morning

Good morning!

Now that you’ve gone past the introductions, you can put in more details regarding the bed and breakfast’s background. For instance, you can include who runs Happy Mornings and the job description they hold. Most bed and breakfast businesses are run by couples who live on the premises while some are run by a single owner. Don’t forget to state the roles of the owners briefly for the reader to discern what the operations look like.

Bed and breakfast businesses are expected to cater to two things which are simply comfortable rooms and breakfast. But through the years, B & Bs have also provided other services to their guests which include basic tour packages and massage packages. Your B & B doesn’t necessarily have to provide this in-house. You can just partner up with a travel agency and a spa to offer special rates for the guests who booked a stay with you.

If your bed and breakfast has a large garden out back, you can also provide the space up for rentals such as for wedding receptions and birthdays.

Mention all the services you plan to provide but keep this section brief as well. You’ll have the chance to explain all this in detail in the Product Line and Services section provided for it in the business plan.

Customer Focus

Did you know that not all bed and breakfast establishments are for everyone? B & Bs mostly cater to honeymooners, couples, and solo travelers. A detailed demographic can be provided at the Market Analysis portion of your business plan but briefly stating your target market in a bullet form list should give the reader an idea of how intimate and cozy you’d like your bed and breakfast to be.

For instance, we stated that Happy Mornings is located in Florida. Though this state is known for its theme parks, the bed and breakfast is specifically located in St. Augustine which is well-known for its historical sites and old town sceneries ideal for couples rather than big families with kids of young ages.

mission-statement

What’s your B&B mission statement?

Mission statements work as a vision for your business. Think of it as the core foundation of your bed and breakfast. This helps steer you in the right direction when it comes to making work decisions for your inn.

Let your mission statement answer the following questions:

  • What does your bed and breakfast aim to provide?
  • Will your business cater to more than just the usual breakfast meals?
  • What does your bed and breakfast have that will stand out among the rest?

By having a mission statement on the ready, not only will you as the owner be able to know what your business is aiming for but will also allow your future investors and even your staffs know the standards you are upholding.

You may now get a little deeper in describing what your bed and breakfast is all about in this section of your business plan. If there were details you wanted to write down in your Executive Summary but couldn’t expound further, now is the chance.

Let us take Happy Mornings, for example. We have mentioned earlier that Happy Mornings is overlooking Matanzas Bay so this inn would have a beautiful view of a pier with boats docked along the front. Here you can describe why your bed and breakfast is different than the others because of the view, the fresh breeze, and the easy access to boat rentals. Have fun with this section as much as possible by bringing everything your bed and breakfast has to offer.

Here are additional points you can cover in this section:

  • What kind of breakfast will you be serving?
  • Will you be offering a social night hour for your guests every weekend?
  • Do all rooms have en suite bathrooms? Does your inn have showers or bathtubs?
  • What are the rates of your rooms?

bed and breakfast vermont

A cute bed and breakfast in Vermont.

The Market Analysis section of a business plan may get into the technicalities of your bed and breakfast but this is for a good purpose. Here, you’ll be able to tackle your target market, analyze the bed and breakfast industry in your area, and check out the competition. This will all help you plan out better for your business, see the weak spots early on, and what other things you can do to improve.

Target Market

We mentioned your customer focus briefly back in our Executive Summary. This time, you can write it down here in detail.

According to this article , there are four types of guests that book their stays with B & Bs:

  • Leisure Travelers – These may be couples on their honeymoon or people from out of state who wish to take a short break.
  • Business Travelers – These are people who are in the area for a meeting or to attend a conference.
  • Solo Travelers – Backpackers commonly search for bed and breakfast inns because of how convenient and affordable it is.
  • Group Travelers – These include families that are on vacation or visiting to attend a reunion.

Remember to take into consideration the concept of your bed and breakfast. If you’re into giving a more intimate feel for your inn, then it’s best to mainly focus on leisure travelers, business travelers, and solo travelers.

Industry Analysis

Before putting up your business, you must study the trend for bed and breakfasts and hostel accommodations in your area. Is there a growth in the industry over recent years? If so, where is this growth coming from? This could also help with your target market so you’ll know the age group you should be focusing on when you’re marketing your business.

Competitive Analysis

Let’s be real here. Bed and breakfasts have been around for so long that the competition has been tough. Aside from hotels, Airbnb is one of your main competitors. Not only are they the next affordable thing to the usual bed and breakfasts but their reach is quite large due to their brand name.

But that doesn’t mean the classic bed and breakfasts are going downhill. If studied, managed, and marketed well, your business will also be a success. For instance, Airbnbs focus on renting out their spaces wherein the hosts don’t even meet the guests, while bed and breakfasts allow hosts to interact with the guests and can even arrange for social night hours so guests can mingle with one another.

couples in comfort

Offering a unique experience is part of the appeal of B&B’s.

Writing down a clear and detailed Management Structure helps in running your bed and breakfast smoothly. This section will include who is running the business and the employees you plan to have. Include the stakeholders as well and everyone else who has roles in running your bed and breakfast even though the tasks that are required of them is not done daily.

This section is important because it defines the duties each person will be performing. This eliminates misunderstandings and hard feelings in the future. This will also serve as a job description guide when you’re hiring for employees.

You can divide this section into two subcategories:

  • Management Team – Owners and their roles such as who is in charge of hiring and training the staff, who is doing the purchasing for supplies, who is in charge of  marketing, legal duties, bookkeeping, and other administrative roles.
  • Hiring Plan – The employees you plan to hire such as housekeeping, chef, and maintenance.

We mentioned earlier that a bed and breakfast is expected to cater to accommodations and breakfast meals. In this section, indicate specifically the rooms you are offering up. How many square meters is the space? How many rooms will have single beds, double beds, or queen-sized beds? Are the bathrooms shared? How much is the room per night on regular, off, and peak seasons? Present this in a tabular form so it’s easier to read and go through the data.

You also need to include the type of breakfast you’re serving. Will it be buffet style or will you provide a set menu? What are the options, continental or American breakfast? Will you be serving snacks in the afternoons and cocktails at night? Be as specific as possible because chances are your guests are going to want to know all of these before choosing your B & B. You’ll also need these details for marketing.

Remember to also indicate in detail what you’re offering up other than accommodations and food. Can you recall the tour package and massage package we mentioned? You can include that and many others you have planned for your business.

victorian homes

Timeless Victorian homes are ideal for converting into a B&B.

How can you get your bed and breakfast out there for everyone to see? When it comes to bed and breakfasts, getting your business a website first usually helps. This is where guests can come to check out all the details they need to know. Be sure to include directions on how to get to your location, photos of every room along with its amenities, the services you offer, a booking and reservation page, and contact details for when the guests would like to ask for more information.

It’s also best if you apply your bed and breakfast for a listing on online lodging reservation sites like Airbnb. These sites are where travelers usually go to first since it’s easier to compare prices and locations. But take note that this means you’ll also be competing with several other bed and breakfast places. This is why your concept, location, and room rates are of utmost importance.

You’ll also have to keep up with the times and start marketing your business on all social media platforms but also remember that even ads on newspapers and radio stations still get much coverage so include them in your marketing plans as well.

This is the part of the business plan that’s going to include a lot of numbers that are going to hit you in the gut. But don’t worry because this section is what you need in order to push through with your business. Knowing your financial plan will make things easier for you during the beginning stage of putting up your bed and breakfast and will also be helpful for you to compute costs and expenses in the long run.

Funding Request

In this section, discuss how you’re going to acquire the funds to start your business. There is a lot of work to be done when it comes to running a bed and breakfast. For instance, will you be renovating your old home or will you be buying an old house and fix it up? Having fewer rooms will get you to spend less in renovating them but there’s also following the local laws that require you to update some fixtures.

An article from Entrepreneur states that the estimated renovation costs for a guest room in a large property can reach $35,000 to $50,000 while rooms in smaller properties range from $20,000 to $40,000. So where are you going to get all that capital? 

Loaning from the bank is one option. So be sure to list down everything you could be spending on. That includes fixing the lights, renovating floorboards, and the roof for any leaks. Include the new mattresses and bed frames you’re going to purchase and the silverware and plates for your dining area. Remember, the bank will want to see your financial plan before they approve you for a loan.

Other options for funding may come from retirement savings and investments from your partners. 

Financial Forecast

It is extremely helpful to have a financial forecast for your business. Analyze your break-even point for your bed and breakfast to know your monthly target so you’re aware if your business is getting enough profit or is suffering from any loss.

lodging

Take the time to build an operation plan to provide a consistent customer experience.

This part of the business plan is simply to put down the timeline of how your bed and breakfast is going to come about. Here’s an example:

This doesn’t have to be very complex. This timeline of your operational plan will keep you moving to reach your goals which are to eventually reach break-even.

This is the place to put all your documentation such as legal documents, permits, payroll plans, logo designs and photos of your bed and breakfast.

  • Bed and breakfasts require the use of social and managerial skills so keep in mind that if you’re the owner and if you plan on getting hands on with this kind of business, then you must be a people person since you’ll be managing your staff and dealing with your guests a lot whether that may be their concerns or just checking up on their comfort.
  • Getting a lot of details down matter. Don’t skip out on any of the possible expenses. It’s better to overestimate your expenses than be too far under and have to come up with cash unexpectedly. 

Remember that business plans are a way to help you forecast how your bed and breakfast is going to look like. It’s going to tell you whether or not you can push through with the business and how much you’ll be able to profit from it.

  • Bed and breakfast plan template in Google Docs
  • Bed & Breakfast Business Plan Template in PDF

Some people feel a little disheartened when they find out that after doing a business plan, they’ll see some failing results. But what they don’t realize is that the business plan already saved them from investing in something that wasn’t going to work in the first place or give them a chance to spot some variables that they need to work on.

So are you ready to write your business plan? Download our bed and breakfast business plan template and this sample PDF to get started.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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Bed And Breakfast Business Plan

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If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

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bed and breakfast startup business plan pdf

How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

  • Customer Focus
  • Management Team
  • Keys to Success
  • Financial Overview
  • Who is The Manola Inn?
  • Manola Inn’s History
  • Manola Inn’s Services
  • Bed and Breakfast Design
  • Industry Statistics & Trends
  • Geo-graphics
  • Demographics
  • Vacationers
  • Honeymooners
  • Service Business Analysis
  • Profile of Target Market
  • The U.S. Leisure Travel Market
  • The U.S. Business Travel Market
  • International Tourists
  • The Madison Concourse Bed and Breakfast
  • The Edgewater Bed and Breakfast
  • Doubletree Bed and Breakfast Madison
  • Competitive Pricing
  • Competitive Advantage
  • The Manola Inn Brand
  • Phone Prospecting
  • Public Relations
  • Advertising
  • Ongoing Customer Communications
  • Pre-Opening Events
  • Pricing Strategy
  • Administrative Functions
  • Bed and Breakfast Services
  • Hiring Plan
  • Revenue and Cost Drivers
  • Capital Requirements and Use of Funds
  • Key Assumptions & Forecasts
  • Income Statement (5 Year projections)
  • Balance Sheet (5 Year projections)
  • Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

  • Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
  • Business Overview : This section provides an overview of every aspect of your business.
  • Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

  • Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
  • Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

  • Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
  • Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

  • Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
  • Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
  • Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Bed & Breakfast

Back to All Business Ideas

How to Start a Bed & Breakfast

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 21, 2021 Updated on December 8, 2023

How to Start a Bed & Breakfast

Investment range

$75,000 - $300,000

Revenue potential

$150,000 - $230,000 p.a.

Time to build

Profit potential

$110,000 - $160,000 p.a.

Industry trend

Despite the rise of home rental apps like Airbnb, traditional bed and breakfasts, or B & Bs, remain a popular choice for romantic getaways and weekend vacations. If you like hosting guests and live in an appealing area, starting a bed and breakfast could be a great way to make a living or add another income stream, while giving people memories they’ll never forget!

Starting a bed and breakfast will have challenges, so it’s wise to understand what’s involved before you jump in. Fortunately, you’ve come to the right place: this step-by-step guide is full of insights that will help you develop and launch your own B & B and put you on the road to entrepreneurial success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bed and breakfast has pros and cons that you should consider before deciding if the business is right for you.

  • Express Yourself – Design your B & B however you like
  • Good Money – Profit margins tend to be high
  • Fun! — Everyday is a holiday for your guests
  • Startup Costs – The property and renovations could be costly
  • Crowded Home – Very little alone time if you live in your B & B

Bed & breakfast industry trends

A major trend today is the rise of the multi-billion-dollar home-stay lodgings market, led by Airbnb and VRBO. Learn more about this booming industry in this article on starting an Airbnb . It’s probably a good idea to list your B & B on those sites, as well as on your own website, to boost awareness, customer reviews, and occupancy rates.

Industry size and growth

The bed & breakfast and hostel accommodations industry in the US is well on the way to a rebound after the pandemic dip of 2020.

  • Industry size and past growth – The market is valued at $1.7 billion, according to German research firm Statista.(( https://www.statista.com/statistics/1174136/bed-and-breakfast-and-hostel-market-size-us/ )) It experienced modest growth prior to the pandemic, says market analyst IBISWorld.(( https://www.ibisworld.com/united-states/market-research-reports/bed-breakfast-hostel-accommodations-industry/ )) 
  • Growth forecast – The market is expected to grow nearly 2% in 2022.(( https://www.ibisworld.com/industry-statistics/market-size/bed-breakfast-hostel-accommodations-united-states/ )) 
  • Number of businesses – There are around 8,000 B & B establishments and hostels in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/bed-breakfast-hostel-accommodations-united-states/ ))
  • Number of people employed – More than 20,000 people are employed in the B & B and hostel accommodations industry.(( https://www.ibisworld.com/industry-statistics/employment/bed-breakfast-hostel-accommodations-united-states/ )) 

bed and breakfast industry size and growth

Trends and challenges

Domestic tourism is expected to improve with the lifting of pandemic restrictions. Consumers these days want B & Bs that offer a unique experience, such as:

  • Live entertainment, top-notch dining, or close proximity to local attractions
  • Safety precautions, including online check-in and disinfectant cleaning
  • Workspaces for remote workers

The industry faces some challenges like:

  • Presence of new COVID-19 variants
  • Competition from Airbnb and VRBO

bed and breakfast industry Trends and Challenges

Consumer spending

  • Average consumer spend – The average American household planned to spend more than $2,000 for a summer vacation in 2021, according to the Vacation Confidence Index 2021 of Allianz Travel.(( https://www.allianztravelinsurance.com/travel/vacation-confidence-index/2021-summer-vacation-spending-all-time-high.htm ))
  • Potential customer base – Around 2.3 billion Americans went on an overnight domestic trip in 2019, according to the US Travel Association.(( https://www.ustravel.org/system/files/media_root/document/Research_Fact-Sheet_US-Travel-and-Tourism-Overview.pdf ))
  • Average prices – The average B & B room costs $170 per night.

bed and breakfast industry consumer spending

What kind of people work in the bed & breakfast industry?

  • Gender – Three in four innkeepers in the US are female. The rest are male.(( https://www.zippia.com/innkeeper-jobs/demographics/ ))
  • Average level of education – Half of innkeepers hold a bachelor’s degree. They usually study business, hospitality management, or psychology.(( https://www.zippia.com/innkeeper-jobs/education/ ))  
  • Average age – Most innkeepers are between 35 and 46 years old.(( https://www.zippia.com/innkeeper-jobs/demographics/#age-statistics ))

bed and breakfast industry demographics

How much does it cost to start a bed and breakfast business?

Starting a B & B costs anywhere from $75,000 to $300,000 or more. The largest expenses are a down payment on the house, renovations, furniture, and décor. A home in a good location with enough space and bedrooms is going to be pricey. It may not need renovations and could even come fully furnished, but you should expect a down payment of at least $50,000.

How much can you earn from a bed and breakfast business?

The average B & B room costs $170 per night, and you should be able to achieve a profit margin of about 70%.

So if you have five rooms and average 50% occupancy your first year, you’d bring in over $150,000 in annual revenue. This would mean almost $110,000 in profit, assuming that 70% margin. As your brand gains recognition, you could increase occupancy to 75%. With expected annual revenue of over $230,000, you’d make over $160,000.

Bed and Breakfast business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a bed and breakfast. Your biggest challenges will be:

  • A down payment on a large home in a good location will be $$$
  • You’ll likely need to uproot your life and move to a new area

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Step 2: hone your idea.

Now that you know what’s involved in starting a bed and breakfast, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research bed and breakfasts in the area to examine their services, price points, and customer reviews. You’ll want to come up with a concept that will be in demand, but you also should look for a good location with few B & B options.

bed and breakfast startup business plan pdf

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a B & B for romantic getaways, or a B & B for older couples.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Creating a charming and welcoming bed & breakfast

In addition to a room and breakfast, you could offer:

  • Three homemade, locally sourced meals every day
  • Entertainment , such as live local music acts
  • Transport to local attractions

How much should you charge for a bed and breakfast?

Prices for bed and breakfasts range from $85 to $250 per night, with an average of $170. Your main expenses will be your mortgage, taxes, food and cleaning supplies. Your labor costs will be minimal if you do the work yourself or have family members help you.

Once you know your costs, use the Step By Step profit margin calculator to determine your price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market is probably going to be more established people with higher incomes. You’re most likely to find these people on Facebook or LinkedIn.

Where? Choose your Bed & Breakfast location

Selecting the right location is vital for the success of your bed & breakfast. Look for a charming and desirable area that attracts tourists or business travelers, such as a popular vacation destination, scenic countryside, or a bustling city center.

Consider proximity to attractions, amenities, and transportation hubs to ensure convenience for your guests. Additionally, assess the competition in the area and aim to offer a unique experience or cater to a specific niche market.

By strategically choosing a location, you can create a welcoming and memorable bed & breakfast that appeals to travelers and sets you apart from the competition.

You can find a house or building to rent in your area on sites such as Craigslist and Crexi .

bed and breakfast business idea rating

Step 3: Brainstorm a Bed & Breakfast Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “bed and breakfast” or “B & B”, boosts SEO
  • Choose a name that allows for expansion: “Tranquil Retreat B&B” over “Beachside B&B”
  • Avoid location-based names that might hinder future expansion

Discover over 250 unique Bed & Breakfast name ideas here . If you want your business name to include specific keywords, you can also use our Bed & Breakfast name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bed & Breakfast Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview of the bed & breakfast business, highlighting its mission, goals, and key success factors.
  • Business Overview: An in-depth description of the bed & breakfast, including its location, size, and unique features that set it apart.
  • Product and Services: Detailed information on the accommodations and services offered, such as room types, amenities, and any additional offerings like guided tours or special packages.
  • Market Analysis: A comprehensive evaluation of the target market, identifying the demand for bed & breakfast services in the chosen location and potential customer demographics.
  • Competitive Analysis: Examination of other local accommodations and their strengths and weaknesses, outlining strategies to differentiate and compete effectively.
  • Sales and Marketing: A plan for promoting the bed & breakfast, including online and offline strategies, pricing, and any partnerships or promotions to attract guests.
  • Management Team: Introduction to key individuals responsible for running the bed & breakfast, highlighting their relevant experience and roles.
  • Operations Plan: Details on day-to-day operations, staffing requirements, suppliers, and any technology or systems used to manage reservations and guest services.
  • Financial Plan: Projections for the bed & breakfast’s financial performance, including startup costs, revenue forecasts, and profit margins.
  • Appendix: Supporting documents such as legal agreements, permits, resumes of key personnel, and any additional information that strengthens the business plan.

what to include in a business plan

If you’ve never created a business plan yourself before, it can be an intimidating task. Consider hiring an experienced business plan writer to create a professional business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bed and breakfasts.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bed and breakfast will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

bed and breakfast startup business plan pdf

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

bed and breakfast startup business plan pdf

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Crowdfunding : Websites like Kickstarter and GoFundMe offer an increasingly popular low-risk option, in which donors fund an entrepreneur’s vision.
  • Personal : Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

Bank and SBA loans are probably the best option for funding a bed and breakfast business.

types of business funding

Step 8: Apply for Bed & Breakfast Business Licenses and Permits

Starting a bed and breakfast business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as, health license and permit from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You need to make sure that the house that you choose is zoned for short-term rentals as a B & B. If not, you’ll need to apply for a variance with the local government. You may also need state-level licenses and local county or city-based licenses and permits. 

The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bed and breakfast business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property : Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation : Provides compensation to employees injured on the job.
  • Property : Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto : Protection for your company-owned vehicle.
  • Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You can use industry-specific software, such as Little Hotelier , Cloudbeds , or ResNexus , to manage your scheduling, bookings, and payments.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero .
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Effective marketing for your Bed & Breakfast is key to attracting guests and creating a memorable brand. With a focus on the unique, personal touch that B&Bs offer, your marketing efforts should aim to showcase the comfort, charm, and special experiences that guests will enjoy during their stay.

Digital Presence and Online Marketing

  • Engaging Social Media: Utilize platforms like Instagram and Facebook to share the cozy and inviting ambiance of your B&B. Post photos of your rooms, special amenities, and homemade breakfasts.
  • Local SEO: Make sure your B&B is listed on local directories and travel sites, and use SEO strategies to appear in searches for accommodations in your area.
  • User-Friendly Booking System: Implement an easy online booking system on your website with clear calls to action, such as “Book Your Stay”.

Content Marketing and Engagement

  • Blogging about Local Attractions: Share blog posts highlighting local attractions, events, and activities to position your B&B as a gateway to the area’s experiences.
  • Guest Stories and Reviews: Encourage guests to share their stories and post their reviews online to create social proof and authenticity.

Experiential and In-Person Engagements

  • Host Events: Organize local events, such as wine tastings or book clubs, to draw in the community and introduce them to the B&B.
  • Open House Tours: Offer periodic open house tours to let potential guests experience the charm of your B&B firsthand.

Collaborations and Community

  • Partnerships with Local Businesses: Collaborate with local tour operators, restaurants, and shops to offer packages or special deals for your guests.
  • Community Involvement: Participate in community events and sponsor local activities to increase visibility and goodwill.

Customer Relationship and Loyalty Programs

  • Guest Loyalty Discounts: Implement a loyalty program that offers returning guests special rates or a free night’s stay after multiple visits.
  • Referral Programs: Create a referral program that provides incentives for guests who bring new customers to your B&B.

Promotions and Advertising

  • Targeted Online Ads: Use online advertising platforms to target individuals looking for accommodations in your area.
  • Influencer Stays: Invite travel bloggers or influencers to stay at your B&B and share their experiences with their audience.

Kickstart Marketing

  • Distinctive Signage: Ensure your B&B has distinctive and attractive signage that captures the attention of passersby.
  • Professional Photography: Invest in professional photography to showcase the best features of your B&B in all marketing materials.
  • Email Marketing Campaigns: Develop email marketing campaigns to keep in touch with past guests and inform them of special offers and events.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bed and breakfast meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bed and breakfast business could be:

  • Our home is your home away-from-home
  • Bed, breakfast, and live music!
  • Lively B & B in the arts district

Optimize calls to action. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases.

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a travel agency, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the tour industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you don’t live at your B & B, you will need workers to fill various roles. Potential positions for a bed and breakfast business would include:

  • Desk Clerk – Check-ins and check-outs, customer service
  • Housekeepers – Cleaning rooms, bathrooms, and kitchen
  • Cook – Prepare breakfasts and other meals
  • Marketing Lead – SEO strategy, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Bed & Breakfast – Start Making Money!

Many travelers love the coziness and warmth of a B & B over a stale hotel. It’s a billion-dollar industry that you can tap into and make a healthy profit. Running a bed and breakfast also offers a unique lifestyle in which you constantly serve as host to a steady stream of interesting people.

You’ve educated yourself with the right information, and now you’re ready to start your entrepreneurial journey into B & B life.

  • Bed and Breakfast Business FAQs

Profit margins for a bed and breakfast are high if you live in it and run it yourself. The average price for a B & B room is $170 per night, so if you have 5 rooms to rent, you can make a sizable income.

You can start one anywhere, but it’s best to be in an area that has some appeal as a tourist destination, such as a lively city like Nashville or a beautiful natural area like the Smoky Mountains. People want a trip that’s an experience, not just a place to stay.

A Bed & Breakfast (B&B) is a type of lodging establishment where guests stay in a private room within the host’s home or on the same property as the host’s home, and are typically served a breakfast in the morning. B&Bs are typically smaller in scale than hotels and offer a more personalized experience, with hosts often providing recommendations for local attractions and activities.

The number of rooms in most bed and breakfast establishments can vary significantly. Some may have as few as three rooms, while others can have more than 20. The size of a bed and breakfast is typically determined by factors such as the property’s size, local regulations, and the owner’s preferences.

To increase bed and breakfast revenue, focus on strategies such as optimizing occupancy rates through effective marketing and promotions, offering additional services or experiences to guests, improving amenities to attract more guests and justify higher room rates, and targeting specific niche markets to attract clientele with specific needs or preferences.

B&B is typically a small lodging establishment operated by the owner or a host who lives on-site. It offers personalized service, includes breakfast in the room rate, and often provides a more intimate and home-like experience. On the other hand, Airbnb is an online platform that allows individuals or property owners to rent out their entire homes, apartments, or rooms to guests.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Bed & Breakfast Business Name
  • Create a Bed & Breakfast Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Bed & Breakfast Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Bed & Breakfast - Start Making Money!

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

You’ve come to the right place to create your Bed and Breakfast business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bed and Breakfast companies.

Below is a template to help you create each section of your Bed and Breakfast business plan.

Executive Summary

Business overview.

Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy. Every room is decorated with pictures, adornments, and knick-knacks that transport guests to a simpler, more rustic time. The bed and breakfast will offer daily housekeeping, high-speed wifi, cable, and complimentary breakfast every morning.

Walton House is run and owned by Mary Walton. She inherited the house from her grandparents and decided to renovate it and run it as a bed and breakfast. Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Walton House will offer all of the standard bed and breakfast services, including daily room cleaning, cable TV, a free wireless network, and various other amenities. Additionally, the bed and breakfast will include complimentary breakfast every morning as well as free snacks all day long in the common areas.

Customer Focus

Walton House will primarily serve leisure travelers who seek comfort, basic amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers who are coming to Omaha for a short stay.

Management Team

Walton House is run and owned by Mary Walton. Before Mary took ownership of the house, it belonged to her grandparents and was transferred down through generations. Due to its rustic charm, Mary realized the house offered a great atmosphere that guests loved. Therefore, she decided to renovate the home and turn it into a bed and breakfast.

Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Success Factors

Walton House will be able to achieve success by offering the following competitive advantages:

  • Location: Walton House’s location on the outskirts of Omaha adds to the rustic, rural feel that guests will enjoy. However, the city is still close enough to easily access the airport, tourist attractions, downtown, shopping, and restaurants.
  • Business Amenities: Wi-fi throughout the bed and breakfast will make working remotely simple for business visitors.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having visited the community for a number of years, Mary Walton knows many of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build the brand and awareness of the bed and breakfast.

Financial Highlights

Walton House is seeking $300,000 in debt financing to launch the bed and breakfast. The funding will primarily be used to pay for renovations. Funding will also be dedicated toward three months of overhead costs, including payroll and utilities. The breakout of the funding is below:

  • Renovations: $150,000
  • Three months of overhead expenses (payroll, utilities): $50,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Walton House.

bed and breakfast startup business plan pdf

Company Overview

Who is walton house, walton house history.

Mary Walton incorporated Walton House as an S-Corporation on November, 202X. The bed and breakfast development operations are currently being run out of Mary Walton’s home office. Once the renovations are finished, all operations will run from Walton House.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Found contractors to help renovate the home
  • Taking bids from construction crews and electrical engineering firms
  • Determined equipment leasing and financing requirements
  • Began recruiting key employees with customer service or bed and breakfast experience

Walton House Services

Industry analysis.

The bed and breakfast industry has grown substantially over the past decade and is expected to continue that growth over the next several years.

This growth is due to several factors. First of all, when cities are flooded with tourists for special events, hotels often can’t keep up with demand. When hotels are out of rooms, travelers have to look elsewhere, with many heading to bed and breakfasts. Bed and breakfasts are a great option when hotels cannot accommodate an influx of tourists.

Secondly, hotels, Airbnbs, and other accommodations are becoming increasingly expensive, which prices out most travelers. Most travelers expect extra services if they are forced to pay higher prices, but this is a rare occurrence in hotels. Bed and breakfasts are moderately priced and offer more services and atmosphere than most hotels can provide.

Finally, many travelers don’t want to sit in a bland hotel room throughout their stay. They want an accommodation with more atmosphere, personality, and charm. Very few hotels offer this. However, this is exactly what makes bed and breakfasts unique. Every bed and breakfast location offers a unique charm and atmosphere that makes it a more enjoyable and personable experience for guests.

All of these factors have helped the bed and breakfast industry boom. With hotel and Airbnb prices continuing to rise and travelers wanting a more enjoyable and unique experience, bed and breakfasts will only continue to increase in demand.

Customer Analysis

Demographic profile of target market.

Walton House will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers from other locations that are coming to Omaha for a short stay.

In general, the market for the bed and breakfast segment tends to be relatively affluent and well-educated. The single largest segment which uses bed and breakfasts are guests on vacations/pleasure trips. These tend to be short weekend breaks to relieve work-related stress. Special events, such as weddings, are important revenue drivers. Therefore, we expect many of our customers to be travelers who are on vacation or coming to Omaha for a special event.

Customer Segmentation

We will primarily target the following three market segments:

  • Locals looking for a simple getaway
  • Leisure travelers
  • Business travelers

Competitive Analysis

Direct and indirect competitors.

Walton House will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Omaha Concourse Bed and Breakfast

The Omaha Concourse Bed and Breakfast is Omaha’s leading bed and breakfast and has been in business for 20 years. The bed and breakfast offers a wide array of services and amenities that you typically find at a bed and breakfast.

The Omaha Concourse also offers luxury amenities, many of which are not necessary for travelers, and charges a high price for those amenities ($200-300 per night). Additionally, this bed and breakfast does not offer wireless internet in sleeping rooms.

The Edgewater Bed and Breakfast

The Edgewater Bed and Breakfast has been in business for 15 years. The Edgewater Bed and Breakfast offers a variety of services and amenities, all typical of the bed and breakfast and hospitality industry. However, Edgewater is highly priced due to its waterfront location. Furthermore, Edgewater’s rooms are aging and in desperate need of renovation.

Doubletree Bed and Breakfast Omaha

Doubletree Bed and Breakfast Omaha has been in business for the past ten years and is part of the Hilton family of bed and breakfasts. This allows it to use centralized booking with Hilton and the Hilton loyalty points system. However, the Doubletree is not located in a convenient location, nor does it have nearly as many amenities and services as Walton House. Travelers will get more atmosphere and bang for their buck when they book with us.

Competitive Advantage

Walton House enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Walton House brand will focus on the company’s unique value proposition:

  • Offering rooms suited for families and business travelers and services
  • Providing a historic and rustic charm
  • Offering an enchanting location on the outskirts of Omaha
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Walton House is as follows:

Social Media

The Walton House will have Instagram, Twitter, and Facebook business profiles where Mary will post frequently about the bed and breakfast. The posts will have pictures of the house and provide information on upcoming special events nearby. The posts will be appealing with professional photographs and will engage customers with discount opportunities and special promotions.

Website & SEO Marketing

Mary will utilize the website and SEO to attract new customers. The website will be easy to navigate and provide all the information and pictures needed to show the house’s charm. The SEO strategy will also be managed to ensure that anyone searching “bed and breakfast near me” or “bed and breakfast Omaha” will see Walton House listed at the top of the Bing or Google search engine.

Advertising

Walton House will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews. These travel websites may offer slight discounts or promotions to further incentivize travelers to book with Walton House.

Pre-Opening Events

Before opening the bed and breakfast, Walton House will organize pre-opening events designed for prospective national customers, local customers, and press contacts. These events will create buzz and awareness for Walton House in the area.

Walton House’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system. However, pricing will always place the Walton House in the mid-range, below luxury offerings, and above bed and breakfasts and motels in the area. Customers will feel they receive great value when patronizing our bed and breakfast.

Operations Plan

Operation Functions:

The following will be the operations plan for Walton House.

  • Mary will be the Owner of Walton House. She will be in charge of much of the operations and management aspects of the business.
  • Mary is assisted by her cousin, Christine Walton. Christine has a background as a marketing manager, so she will be in charge of all the marketing efforts.
  • Mary will also hire a small crew to help with cooking and cleaning the rooms every day.

Milestones:

Walton House expects to achieve the following milestones in the following six months:

11/202X          Hire contractors and start renovations

12/202X          Finish renovations

1/202X            Kickoff promotional campaign

2/202X            Hire and train initial staff

3/202X            Open Walton House

4/202X            Reach break-even

Financial Plan

Key revenue & costs.

The key revenue of Walton House will come from charging nightly rates for each guest that stays with us.

The major costs for the company will be the salaries of the staff and the cost of maintaining the bed and breakfast. In its initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of guests per month: 20
  • Annual overhead costs: $20,000
  • Average nightly rate: $100

Financial Projections

Income statement, balance sheet, cash flow statement, bed and breakfast business plan faqs, what is a bed and breakfast business plan.

A bed and breakfast business plan is a plan to start and/or grow your bed and breakfast business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bed and Breakfast business plan using our Bed and Breakfast Business Plan Template here .

What are the Main Types of Bed and Breakfast Businesses?

There are a number of different kinds of bed and breakfast businesses , some examples include: Home Stay, B&B, Country Inn, or Cottage.

How Do You Get Funding for Your Bed and Breakfast Business Plan?

Bed and Breakfast businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for opening a bed and breakfast business plan or a plan to grow an existing bed and breakfast.

What are the Steps To Start a Bed and Breakfast Business?

Starting a bed and breakfast business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bed and Breakfast Business Plan - The first step in starting a business is to create a detailed b&b business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bed and breakfast business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bed and breakfast business is in compliance with local laws.

3. Register Your Bed and Breakfast Business - Once you have chosen a legal structure, the next step is to register your bed and breakfast business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bed and breakfast business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bed and Breakfast Equipment & Supplies - In order to start your bed and breakfast business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bed and breakfast business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bed and breakfast business:

  • How to Start a Bed and Breakfast Business

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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

how to start a bed and breakfast

Bed and Breakfast Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bed and breakfast businesses.

If you’re unfamiliar with creating a bed and breakfast business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bed and breakfast business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your bed and breakfast business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a bed and breakfast business or grow your existing bed and breakfast company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bed and breakfast business to improve your chances of success. Your bed and breakfast business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bed and Breakfast Businesses

With regards to funding, the main sources of funding for a bed and breakfast business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bed and breakfast companies.

Finish Your Business Plan Today!

How to write a business plan for a bed and breakfast.

If you want to start a bed and breakfast business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bed and breakfast business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bed and breakfast business you are running and the status. For example, are you a startup, do you have a bed and breakfast business that you would like to grow, or are you operating a chain of bed and breakfast businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the bed and breakfast industry.
  • Discuss the type of bed and breakfast business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bed and breakfast business you are operating.

For example, you might specialize in one of the following types of bed and breakfast businesses:

  • Home Stay (traditional bed and breakfast): This type of business is one in which the proprietors rent out space in their own home to guests.
  • B&B: This type of business is similar to the traditional bed and breakfast, with the main difference being that the proprietors do not live in the house.
  • Country Inn: This type of business is typically larger than a traditional B&B with more accommodations such as a restaurant and multiple rooms available to rent.
  • Cottage: This type of business involves renting out a separate building that is just outside of the proprietor’s main residence.

In addition to explaining the type of bed and breakfast business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of guests served, the number of reservations booked, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bed and breakfast industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bed and breakfast industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bed and breakfast business plan:

  • How big is the bed and breakfast industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your bed and breakfast business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bed and breakfast business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bed and breakfast business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bed and breakfast businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of bed and breakfast establishments, hotels, hostels, and short-term rentals. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of bed and breakfast business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to obtain your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bed and breakfast business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of bed and breakfast company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide a continental breakfast, a full service restaurant, or laundry service?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bed and breakfast company. Document where your company is situated and mention how the site will impact your success. For example, is your bed and breakfast business located close to a busy tourist attraction, near the beach, or in the mountains? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bed and breakfast marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bed and breakfast business, including answering calls, booking reservations, scheduling cleaning services, and billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your bed and breakfast business to a new location.  

Management Team

To demonstrate your bed and breakfast business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing bed and breakfast businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bed and breakfast.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your bed and breakfast have 4 rooms available to rent and will you charge $100 per room/night? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bed and breakfast business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bed and breakfast business:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include photos of your bed and breakfast or testimonials from happy customers.  

Writing a B&B business plan for your bed and breakfast business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert on opening a bed and breakfast. You will understand the bed and breakfast industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bed and breakfast business.  

Bed and Breakfast Business Plan FAQs

What is the easiest way to complete my bed and breakfast business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your bed and breakfast business plan.

How Do You Start a Bed and Breakfast Business?

Starting a bed and breakfast business is easy with these 14 steps:

  • Choose the Name for Your Bed and Breakfast Business
  • Create Your Bed and Breakfast Business Plan
  • Choose the Legal Structure for Your Bed and Breakfast Business
  • Secure Startup Funding for Your Bed and Breakfast Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Bed and Breakfast Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Bed and Breakfast Business
  • Buy or Lease the Right Bed and Breakfast Business Equipment
  • Develop Your Bed and Breakfast Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Bed and Breakfast Business
  • Open for Business

Learn more about   how to start your own bed and breakfast business .

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to hire someone to write a business plan for you from Growthink’s team.  

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

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Create the Perfect B&B Business Plan: The Ultimate Guide

25 october 2023.

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Opening a bed and breakfast can be a dream, but without good preparation, it can turn into a nightmare. One of the first steps to success is to make an effective bed and breakfast business plan. Let’s see together what a bed and breakfast business plan is, why it’s important, and how to create one tailored for you. At the end, you can download our free bed and breakfast business plan PDF guide, full of examples and tips to help you create your own bed and breakfast business plan and discover how Octorate can help you manage your properties!

Table of contents.

  • Bed and Breakfast business plan: What it is

Bed and Breakfast business plan: Why you need it

  • How to create a business plan for a Bed and Breakfast
  • Bed and Breakfast business plan: download the guide

Optimize the management of your properties with Octorate

Indice dei contenuti, bed and breakfast business plan: what is it.

A business plan for a Bed and Breakfast is a formal document detailing how you intend to manage your Bed and Breakfast. It not only helps define the goals of your Bed and Breakfast, but also serves as a reference document for future investors or banks if you need funding.

At the end of this article, you’ll find a free Bed and Breakfast business plan pdf to download, which will provide a solid structure on which to build your plan!

A well-written Bed and Breakfast business plan should cover a range of key areas including market analysis, marketing strategy, financial planning, and much more. For example, if you wish to open a Bed and Breakfast from scratch, a solid Bed and Breakfast business plan can help identify the key challenges you may face and how you plan to overcome them, being a foundational step in starting a rental business.

  • Clear Vision : A Bed and Breakfast business plan will help you have a clear vision of your Bed and Breakfast. It defines what you intend to achieve and how you should do it, aligning with the initial steps on how to start a Bed and Breakfast.
  • Funding : If you plan on obtaining external funding, potential investors or banks will want to see a well-written Bed and Breakfast business plan from you, which is a fundamental part of how to open a Bed and Breakfast.
  • Effective Management : It serves as a guide for the daily management of your Bed and Breakfast. It helps you organize daily operations and ensures they are aligned with the long-term goals of your Bed and Breakfast, thus aiding in running a Bed and Breakfast effectively.
  • Measuring Success : With a Bed and Breakfast business plan, you can establish clear metrics useful for measuring the success of your Bed and Breakfast over time.

how to start a bed and breakfast

How to create a Bed and Breakfast business plan

1. executive summary.

  • Description of the Bed and Breakfast : your Bed and Breakfast should be described in detail, including the name of the B&B, the location, the type of accommodation offered, and the amenities available. This section essentially outlines the premise of owning a Bed and Breakfast.
  • Business Objectives : define the short and long-term objectives of your Bed and Breakfast. These could include occupancy goals, income targets, and future expansion plans, aligning with the vision of running a Bed and Breakfast efficiently.
  • Owner and contact information : provide detailed information about the owner or owners of the Bed and Breakfast, including contacts and experience in the hospitality industry.

2. Market Analysis

  • Analysis of the vacation rental industry : explore the current state of the vacation rental industry, including trends, challenges, and opportunities. This analysis is crucial for those looking to understand how to start a rental business within this sector.
  • Local market and competition analysis : analyze the local market, identifying the main competitors and evaluating how your Bed and Breakfast will position against them. Understanding the competition is a fundamental part of a rental property business plan and starting a rental business.
  • Identification of your target market : identify who your ideal customers are, what their needs are, and how you intend to meet them with your Bed and Breakfast. Tailoring your services to the needs of your target market is a critical aspect of how to run a Bed and Breakfast successfully.
  • Marketing and pricing strategies : develop effective marketing strategies and determine a competitive pricing structure based on the market analysis. Crafting an attractive and competitive pricing strategy is integral for a vacation rental business plan and the sustainability of your Bed and Breakfast.

business plan pdf

3. Organization and Management

  • Organizational Structure : The organizational structure of your Bed and Breakfast should clearly outline how the business will be organized. This can include yourself, any co-owners, managers, cleaning staff, and others. This aspect is crucial in demonstrating how to run a Bed and Breakfast efficiently.
  • Roles and Responsibilities : Describe the roles and responsibilities of each team member, especially if you will use Airbnb alternatives (also discover how it works and how much an Airbnb co-host earns). This should include job titles, role descriptions, and the skills needed for each role, which are pivotal in running a Bed and Breakfast effectively.
  • Daily Operational Processes : The daily operational processes are the heart of your Bed and Breakfast. Describe how reservations will be handled (implementing a Property Management System can help manage reservations effectively), the check-in and check-out process, room cleaning (download our free Airbnb cleaning checklist ), maintenance, and other daily operations which are key in the practical aspects of how to start a Bed and Breakfast.
  • Suppliers and Partners : Identify key suppliers and partners that will support your Bed and Breakfast. This can include food and beverage suppliers, cleaning companies, marketing agencies, online booking platforms, and others. Describe how each supplier or partner will contribute to your Bed and Breakfast and what the terms of agreement with them are, as this is a vital part of starting a Bed and Breakfast successfully.

4. Services and Amenities

  • Description of services and amenities offered : Describe the services and amenities you plan to offer. This can include comfortable rooms, free WiFi, included breakfast, laundry services, Airbnb welcome basket , organized excursions, and so on. Offering a range of amenities is a part of understanding how to open a Bed and Breakfast that appeals to a wide range of potential guests.
  • Differentiation from the competition : Highlight how your services and amenities stand out from local competition. Perhaps you offer a unique experience or exceptional amenities that other Bed and Breakfasts in your area do not offer. This differentiation is crucial in the rental property business plan as it showcases the unique selling propositions of your Bed and Breakfast.

5. Marketing and Sales Strategy

  • Promotion and Advertising Strategies : Describe your promotion and advertising strategies. This could include the use of social media, email marketing, SEO, collaborations with local travel agencies, and other promotional strategies. Also define how you will measure the effectiveness of your marketing strategies, which is essential in knowing how to run a Bed and Breakfast successfully.
  • Distribution Channels (OTA) : Distribution channels are crucial for reaching your target audience. Describe how you will use online booking sites, your website, and other channels to promote room availability and facilitate bookings. It’s important to understand the Booking.com fees and Airbnb service fee when choosing which platform to use for online reservations, especially when aiming at starting a rental business in the hospitality sector.
  • Review Management and Customer Relations : Positive reviews can significantly boost the visibility and appeal of your Bed and Breakfast (discover how to improve your ranking through Airbnb reviews ). Explain how you will manage online reviews, how you will respond to negative reviews, and how you will use customer feedback to improve your Bed and Breakfast, which is vital in owning a Bed and Breakfast that resonates well with guests.

how to open a bed and breakfast

6. Financial Planning

  • Revenue and Expense Forecasts : You should outline your financial expectations. Include an estimate of the revenue you anticipate generating, along with all expected expenses, such as food, maintenance, advertising, salaries, and more. A detailed budget will help you understand how much money you will need to start and keep your Bed and Breakfast running, aligning with the vision of starting a Bed and Breakfast with a clear financial plan.
  • Break-even Analysis : The break-even analysis will allow you to determine the point at which the revenue from your Bed and Breakfast will cover all operating expenses, indicating the level of occupancy needed to reach this point, which is pivotal in running a Bed and Breakfast efficiently.
  • Cash Flow Forecasts : Cash flow forecasts will help you manage the liquidity of your Bed and Breakfast, ensuring you will have enough money on hand to cover current expenses. This section should include monthly forecasts for at least the first year, aiding in the financial management aspect of how to run a Bed and Breakfast.
  • Budget and Long-term Financial Projections : Establish an operating budget and create long-term financial projections. These projections should extend for at least three to five years and provide a clear vision of the expected growth and financial sustainability of your Bed and Breakfast, essential in the long-term planning of owning a Bed and Breakfast.

7. Appendices and Attachments

You should include documents like house blueprints, service contracts, agreements with suppliers, permits and licenses, or any other documentation that supports your Bed and Breakfast business plan. These attachments will provide additional details and context to the readers of your plan, making it a comprehensive and informative document. This section is a crucial part of how to start a Bed and Breakfast by having all necessary documentation in place.

Bed and Breakfast business plan PDF free guide

Octorate offers cutting-edge solutions to help you navigate the complex world of hospitality. From the Channel Manager , Booking Engine , PMS , and Self check-in , Octorate can transform the way you manage your establishment, freeing up more time for you and improving the experience of your guests. This plays a significant role when looking into how to run a Bed and Breakfast efficiently and delivering a memorable guest experience.

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Bed and Breakfast Business Plan Template [Updated 2024]

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Bed and Breakfast Business Plan Template

If you want to start a Bed and Breakfast business or expand your current Bed and Breakfast, you need a business plan.

The following Bed and Breakfast business plan template gives you the key elements to include in a winning B&B business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Bed and Breakfast Business Plan Sample

Below are links to each of the key sections of an example Bed & Breakfast business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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B&B Business Plan Outline

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Bed Breakfast Business Plan Template & Guidebook

Are you ready to embark on an exciting journey of starting your very own bed and breakfast business? You can make it easier for yourself when you make use of the #1 Bed Breakfast Business Plan Template & Guidebook. This comprehensive guide will provide you with all the information and resources you need to develop a comprehensive business plan that will put your dream into motion. Read on to learn more about this must-have resource for new entrepreneurs.

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  • How to Start a Profitable Bed Breakfast Business [11 Steps]

How to Write a Bed Breakfast Business Plan in 7 Steps:

1. describe the purpose of your bed breakfast business..

The first step to writing your business plan is to describe the purpose of your bed breakfast business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bed breakfast business:

Our mission at XYZ Bed and Breakfast is to provide a comfortable, friendly, and safe environment where our guests can make lasting memories of their stay. We are committed to providing a personalized service that exceeds expectations by offering the highest quality accommodation, excellent customer care, and unmatched hospitality. We strive to create a memorable experience for each guest that will bring them back time and time again.

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2. Products & Services Offered by Your Bed Breakfast Business.

The next step is to outline your products and services for your bed breakfast business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bed breakfast business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bed breakfast business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your bed breakfast business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

bed and breakfast startup business plan pdf

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bed breakfast business?

The equipment, supplies and permits necessary to run a Bed and Breakfast business may vary depending on the local laws and regulations. Generally, the following items are needed:

  • Business license/permits - Depending on the area, you may have to obtain a business license from your local or state governments.
  • Liability insurance – You may need to purchase liability insurance to protect yourself against potential lawsuits or other claims.
  • Furniture – In order to furnish your rooms, you will need beds, couches, tables, chairs and other furniture pieces.
  • Linens – In order to provide a comfortable sleeping experience for guests, you will need sheets, blankets and towels.
  • Kitchenware – In order to offer breakfast services to guests, you may need kitchenware such as pots, pans, dishes and utensils.

5. Management & Organization of Your Bed Breakfast Business.

The second part of your bed breakfast business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your bed breakfast business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bed Breakfast Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bed breakfast business varies based on many different variables, but below are a few different types of startup costs for a bed breakfast business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bed breakfast business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bed breakfast business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bed breakfast business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

bed and breakfast startup business plan pdf

Frequently Asked Questions About Bed Breakfast Business Plans:

Why do you need a business plan for a bed breakfast business.

A business plan is an essential document for any business, including a bed and breakfast business, as it lays out the goals, strategies, finances and operations of the business. It is also necessary to help secure financing. A business plan helps to define the goals of the venture and to identify any potential problems that could arise in achieving those goals. Additionally, it provides a framework for making decisions about how the day-to-day operations are to be managed. Last but not least, it gives potential investors and lenders an understanding of what your business does and what kind of return they can expect from investing or lending money to your B&B.

Who should you ask for help with your bed breakfast business plan?

An experienced business consultant or mentor with expertise in the bed and breakfast industry would be an ideal person to ask for help with a bed and breakfast business plan. Other people who can be helpful include local small business organizations, accountants, and financial advisors. Additionally, online resources such as SCORE and the Small Business Administration are excellent sources of free information and advice.

Can you write a bed breakfast business plan yourself?

Yes, it is possible to write a bed breakfast business plan yourself. However, it is recommended to consult with an experienced business planner or accountant to ensure that all aspects of the business plan are considered and correctly implemented. This can help prevent costly mistakes and maximize the potential success of the business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Bed and Breakfast Business Plan Template

Trusted by 1,200+ Downloaders

What You Get

  • A compelling & detailed pre-written Bed and Breakfast business plan template in WORD
  • A full and automatic Bed and Breakfast financial plan model in EXCEL you can easily customize
  • Customized text tailored to the B&B business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A cost-effective solution saving you time & money

Bed & Breakfast Business Plan Template Description

Bed & Breakfast business plan template with financials

Our ready-made Bed and Breakfast business plan template is a cost-effective solution in case you need to plan, execute, fund and launch a successful B&B venture. Our B&B business plan package includes a pre-written business plan in Word and an automatic financial plan in Excel tailored to the Bed & breakfast business. All you need to do is spend a couple of hours customizing these pre-made documents to perfectly fit them to your own B&B project. Check below the full content of your ready-made B&B business plan package.

bed and breakfast startup business plan pdf

B&B Business Plan Document in Word

Our ready-made Bed and Breakfast business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Bed and Breakfast project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract of your ready-made B&B business plan in Word.

Bed and breakfast business plan template in Word

Automatic Bed & Breakfast Financial Plan in Excel

Our pre-populated B&B financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small excerpt of your customizable automatic financial plan in Excel.

B&B financial plan in Excel

This Ready-Made Bed and Breakfast Business Plan is For

  • Entrepreneurs wishing to start a Bed and Breakfast business
  • Aspiring B&B owners who want to create a business plan fast and easy
  • B&B entrepreneurs who wish to pitch their project to investors
  • B&B professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Bed and Breakfast Business Plan Content

Executive Summary:  Our Bed and Breakfast business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Bed and Breakfast concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Bed and Breakfast concept. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Bed and Breakfast business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Bed and Breakfast business. These can include issues such as lack of a particular type of bakeries in a certain location, low or average bread quality offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Bed and Breakfast will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Bed and Breakfast’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Bed and Breakfast concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Bed and Breakfast business into a franchise model?…etc.

Business Model:  This section details your Bed and Breakfast concept using the business model canvas method. In a visually appealing table, we will detail your Bed and Breakfast’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in details about your various room options, breakfast, lunch and dining options as well as other services available at your B&B such as wedding venue booking. We will also provide information about your pricing by room type and other offerings.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Bed and Breakfast industry and explains how they support your own Bed and Breakfast concept. The purpose of this section is to show that the market conditions are favorable for launching your new Bed and Breakfast concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Bed and Breakfast industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Bed and Breakfast business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Bed and Breakfast business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Bed and Breakfast intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Bed and Breakfast’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Bed and Breakfast project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Bed and Breakfast project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Bed and Breakfast business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Bed and Breakfast business plan.

Projected Revenue:  This module shows your Bed and Breakfast’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Bed and Breakfast’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Bed and Breakfast’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Bed and Breakfast’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Bed and Breakfast will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Bed and Breakfast’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Bed and Breakfast’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Bed and Breakfast business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Bed and Breakfast business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Bed and Breakfast project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Bed and Breakfast Business Plan?

  • Speed & Convenience:  Once you complete your order, you will receive the Bed and Breakfast business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own B&B project.
  • High Quality:  Your Bed and Breakfast business plan has been written by our professional team of business plan writers and experts from the B&B industry. You will receive a professional Bed and Breakfast business plan template ideal for presenting to potential investors or banks.
  • Low-Cost:  Our pre-written Bed and Breakfast business plan template is the most cost-effective solution in case you need to build a solid and professional Bed and Breakfast business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Bed and Breakfast business plan package,  do not hesitate to contact us , we are here to help.

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ProfitableVenture

Bed and Breakfast Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Bread & Breakfast

Are you about starting a bed and breakfast business ? If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE .

If you have got the interest to invest in the hospitality industry but you lack the start – up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business. Bed and Breakfast business is perhaps one of the easiest means of owning a business portfolio in the hospitality industry.

One of the good news is that it is a business that sure guarantees good returns on your investment. One thing is certain, it is easier to find several bed and breakfast businesses scattered in a neighborhood, which is why most bed and breakfast owners ensures that they put facilities in places that will not only guarantee the safety and relaxation for their guests, but also create an ambience that will give them room to socialize.

In recent times, you can easily find facilities such as wireless internet access, free parking, spa services or nightly wine and cheese hours in the average bed and breakfasts. This line of business is indeed a profitable business because you can operate the business with your family members, thereby cutting operational cost to the barest minimum.

So also, the fact that you are making use of your apartment means that you won’t be spending huge amount acquiring or renting a property to be used for the business except you just want to expand the business beyond the house you are currently living.

A Sample Bed and Breakfast Business Plan Template

1. industry overview.

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a bed and breakfast business, you are talking about a business that provides lodging for guest / travelers, tourist, visitors, and what have you, on a short-term basis with a fee.

When people lodge in a bed and breakfast accommodation setting, they have the options of subscribing to other services they offers; services like internet facility, drinks, laundry, fitness center, swimming pool, conference room and business room et al.

Simply put, a typical bed and breakfast is a small lodging accommodation that offers overnight accommodation and breakfast to guest that lodge there. Aside from breakfast, they usually does not offer other meals (whether dinner or launch). Normally, people that run bed and breakfasts make used of their private homes or their family homes. The average bed and breakfasts have 6 rooms, but generally, bed and breakfasts operate 4 to 11 rooms within a facility.

It is important to state that the bed and breakfast business is a niche segment of the Hospitality cum travel industry. As part of this industry, bed and breakfasts are categorized as a private residence that provides a room and a breakfast for travelers or guests.

Statistics has it that there are roughly seventeen thousand (17,000) registered beds and breakfast business in the United States and they can be found in all states, in major cities and remote rural areas in the U.S. There is no defined structure for Bed and Breakfasts, they are known to occupy everything ranging from modest cottages to luxurious mansions, and in restored structures from schools to wagons to churches.

The result from a survey and research conducted reveals that the average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000, 95 percent of respondents offer rooms with private baths, 93 – 94 percent of inns or bed and breakfasts are non-smoking, Responding inns employ 4.6 people, 42 percent of bed and breakfasts have meeting rooms

So also it was revealed that most bed and breakfasts are operated by a family and hence they have no employees; they are run in – house by family members. According to the US Census Bureau County Business Patterns, there were 3,042 bed and breakfast inns with paid employees – 721191. These bed and breakfasts employed 19,665 employees in 2001 in the united states. According to a survey conducted by the PAII there were some 20,000 licensed inns in the United States in 2004.

The report from a survey published in 2001 by CNNMoney online and conducted by B&B Getaways. The survey asked how guests find out about bed and breakfasts and reported the following results: 49% Internet, 18% Word of mouth, 6% Print advertising and travel guides.

The survey also found that one-third of bed and breakfasts charge more than $125 a night. Usually, bed and breakfasts were seen as the ideal place for the weekend-getaway; nevertheless, this only accounted in occupancy for three nights of the week. Business travelers accounts for 52 percent of the lodging industry.

Recently, bed and breakfasts are now shifting their attention to weekday travelers and they have gone ahead to start making provision for amenities such as in-room data ports, high-speed Internet connections, DVD, and many other trappings sought by business travelers.

So also, the numbers of bed and breakfasts adding meeting room space to their facilities is on the increase. The use of these facilities is often complimentary as bed and breakfasts are becoming preferred locations for retreats. A recent survey conducted by PAII found 42% of 800 respondents had meeting room space in 2002, compared to 28% in 2000.

The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company. The idea is that once a start – up bed and breakfast is well positioned and offers additional services, then they just need to do little to stay in business.

If you are contemplating starting your own beds and breakfasts business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own bed and breakfasts, then you are likely going to struggle to stay afloat.

2. Executive Summary

Joel & Jamel Homes – Bed and Breakfasts will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a family home that is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to our clients.

Joel & Jamel Homes – Bed and Breakfasts is a family owned and managed business that believes in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitability industry by establishing our own bed and breakfast business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our accommodation fully booked all through the year. We are going to be a customer-centric bed and breakfast business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Joel & Jamel Homes – Bed and Breakfasts will provide a conducive lodging for our customers to take a break from their busy days to a place where they can find comfort and luxury.

Joel & Jamel Homes – Bed and Breakfasts will be equipped with a mini business center, as well as a Fitness room and self-service laundry which will be made available for all our guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility; we will also provide mobile phones for loan to business travelers for their convenience so as to enable them stay in – touch with their family members, friends, and business partners.

No doubt our business class guest rooms will provide our customers with a warm and comfortable home away from home. We are set to give our esteemed guests an unforgettable experience whenever they patronize our bed and breakfast lodge.

Joel & Jamel Homes – Bed and Breakfasts is a family business that is owned and managed by Anthony Jefferson and his family. The business will be run by all members of the family – Clara Jefferson (Wife), Joel Jefferson (Son) and Jamel Jefferson (Son). Anthony Jefferson has well over 15 years of experience in hotel management and He has a Master’s Degree in Hotel Management.

3. Our Products and Services

Joel & Jamel Homes – Bed and Breakfasts is set to operate a standard Bed and Breakfast service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the hospitality industry means that we will provide our guests with fitness room, social room, and self-service laundry room and mini business center; for the purpose of business or leisure and more.

In all that we do, we will ensure that our guests leaves with an unforgettable experience that will make them want to come back as well as recommend our bed and breakfast lodge to their friends, family members and business partners. These are the services and amenities that will be made available to our guests;

  • Breakfast (Tea and Bread, Coffee, and Snacks et al)
  • Drinks (wines, beverages and non – alcoholic drinks)
  • Gym and Fitness
  • Self – service laundry room
  • Mini Business center

4. Our Mission and Vision Statement

  • Our vision is to establish a bed and breakfast lodging brand that will become the number one choice for both travelers in the whole of Cape May – New Jersey. Our vision reflects our values: integrity, service, safety, excellence and teamwork.
  • Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition can offer in any location where our bed and breakfast lodge will be situated and to ensure that our bed and breakfast lodge enjoys over 90 percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Although Joel & Jamel Homes – Bed and Breakfasts is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Joel & Jamel Homes – Bed and Breakfasts on this structure;

  • Chief Executive Officer (Mr. Anthony Jefferson)
  • Manager (Mrs. Clara Jefferson)
  • Human Resources and Administrative Manager (Joel Jefferson)
  • Accountants / Cashiers (Jamel Jefferson)
  • Facility / Maintenance Manager (Part – Time Employee)
  • Marketing Officer (Contract Worker)
  • Cleaners / Washer men (Full – Time Employee)
  • Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the business
  • Evaluates the success of the organization
  • Responsible for managing the daily activities of the business
  • Ensure that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Ensures that customers feel relaxed and at home
  • Handle customers enquiries
  • Assess customers’ needs and preferences and make recommendations
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.
  • Serve customers in a friendly and helpful manner.
  • Provides guidance to guests on resort activities, dining options and general resort and Regional information.
  • Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
  • Handles procurement

Human Resources and Administrative Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily business activities.

Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, market surveys and feasibility studies for the business
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Facility / Maintenance Manager

  • Responsible for planning and overseeing building work/renovation
  • Responsible for allocating and managing space within buildings
  • Responsible for managing building maintenance activities
  • Responsible for coordinating cleaning, catering and parking services
  • Responsible for organizing security and general administrative services
  • Ensures that facilities meet government regulations and environmental, health and security standards
  • Advises on energy efficiency and cost-effectiveness
  • Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Accountant / Cashier:

  • Collects payment for breakfast and drinks served and balance all receipts.
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the organization
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the CEO / microbrewery manager

Cleaners / Washer man:

  • Handles and move objects, such as glasses, dish and bottles, using hands and arms.
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Responsible for handling laundry
  • Handles any other duty as assigned by the restaurant manager,

Security Officer:

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the bed and breakfast manager

6. SWOT Analysis

Joel & Jamel Homes – Bed and Breakfasts is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Joel & Jamel Homes – Bed and Breakfasts Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our bed and breakfast lodge is perfect for such business, our management team has robust experience in the hospitality industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch

Our perceived weakness could be that we are a new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

One thing is certain, our bed and breakfast facility is well – located in busy travel route; there are loads of travelers passing through Cape May hence there are loads of business opportunities for us. Besides we are the only bed and Breakfast within a 45 meters radius where ours is located.

Some of the threats that we are likely going to face as a bed and breakfast business operating in the United States are unfavorable government policies – the government may decide to place embargo on private residence not to engage in bed and breakfast business so as to enable people who want to rent accommodation get accommodations at a cheaper rate, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods, bed and breakfast lodges and hoteliers know this and they have been able to make provision to properly handle the change in season. For example, during summers or during any major sporting events or business summit in a city, most bed and breakfast lodges, motels, inns and hotels in the city are always almost fully booked.

As a matter of fact, that is the period that most people in the hospitality industry make the money that will sustain the business for the rest of the year. Be that as it may, some bed and breakfast lodges, motels, inns and hotels are well positioned and they enjoy rich patronage all through the 12 calendar month of the year.

Another known trend in the industry is that it is common to see some of the leading bed and breakfasts brand in the United States in different cities in the U.S. This was achieved because some of the leading bed and breakfast decided to venture into selling their franchise and at the same time operating chains of bed and breakfasts.

You can hardly drive through a community located along a major road or a tourist destination without finding a handful of signpost indicating that there are bed and breakfasts facilities in the community. This goes to show that there are loads of players in the bed and breakfasts industry. The reason for this cannot be far – fetched; accommodation is a necessity for travelers or tourists.

In essence, it is profitable to build your brand and then venture into the sale of franchise if you know you don’t have the capacity to manage various branches of your hotel .

Over and above, bed and breakfast lodges and hoteliers generally are quite aware that they in the industry not for quick returns on their investments, but to steadily build a brand that can become a global brand while growing their profits year in year out.

8. Our Target Market

It will be safe to say that the target market for bed and breakfast lodge cuts across adults of all class, race, religion, and culture that can travel from one location to another and can afford to lodge overnight. It is important to state, that the owner of a bed and breakfast can decide to welcome those who they consider safe for them to accommodate in their house (in cases where personal accommodation is used).

This is so because the owners of beds and breakfasts live under same roof they use in accommodating their guests that they most likely have never met before. So safety is always a source of concern for owners of beds and breakfasts.

Here are some of the group of people that we considered target market for our bed and breakfast lodge;

  • Working class
  • International and Local Tourists
  • Top Executives
  • Celebrities
  • Young Couples (Especially for Honeymoon)
  • Travelling Agencies
  • Event Managers
  • Religious Organizations

Our competitive advantage

The competitive edge of Joel & Jamel Homes – Bed and Breakfasts is the excellent and customized service that we offer to our entire guest irrespective of their status.

We can boldly say that the location of our bed and breakfast lodge is going to give us an edge over our competitors in Cape May – New Jersey. We are the only bed and breakfast lodge within our location. As a matter of fact, from the location of our bed and breakfast lodge, you can connect any part of the city with little or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the hospitality industry in United States and Canada. They are considered core professionals in their own right.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Joel & Jamel Homes – Bed and Breakfasts is established with the aim of maximizing profits in the hospitality industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Joel & Jamel Homes – Bed and Breakfasts will generate income by offering the following services for individuals and for corporate organizations;

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bed and breakfast market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Joel & Jamel Homes – Bed and Breakfasts, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $200,000
  • Third Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts; loads of processes have gone digital.

Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

  • Open our bed and breakfast lodge in a grand style with a party for all.
  • Advertise our bed and breakfast lodge in travel and tours magazines, national dailies, Satellite TV stations and Radio station
  • Promote our business online via our official website and all available social media platform
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for guests
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Continuously Improving the efficiency of our bed and breakfast lodge and operating processes
  • Ensure that we put our market scale and knowledge to good use
  • Building strong partnerships within our industry and with our stakeholders across the United States
  • Make use of attractive hand bills to create awareness and also to give direction to our bed and breakfast lodge
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bed and breakfast lodge.

11. Publicity and Advertising Strategy

Joel & Jamel Homes – Bed and Breakfasts is in the hospitality business to make profit and we can only make profit if we steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as a bed and breakfast lodge in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Joel & Jamel Homes – Bed and Breakfasts;

  • Encourage our loyal customers to help us use Word of Mouth (referrals)
  • Promote our business online via our official website
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our bed and breakfast lodge;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a bed and breakfasts business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of bed and breakfast business you want to start i.e. the number of rooms et al, and of course the state of the economy as at when you intend start the business.

Here are the key areas where we intend spending our start – up capital;

  • The Fee for registering the business in the United States -$725.
  • The budget for legal fees, insurance, permits and license – $5,000
  • The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
  • The Cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $10,000.
  • The Cost for supply of breakfast ingredients for a month – $1,000.
  • The Cost of Launching a Website – $600
  • The cost opening party – $5,000 (optional)
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $70,000 to start a small scale but standard bed and breakfasts business in the United States of America. Please note that this amount is excluding the cost of renting a facility because we are going to be making use of free rooms in our apartment.

Generating Funding / Startup Capital for Joel & Jamel Homes – Bed and Breakfast

Joel & Jamel Homes – Bed and Breakfasts is a family business that will be owned by Mr. Anthony Jefferson and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to do all we can to continue to attract guest to our bed and breakfast lodge on a regular basis.

We know that if we continue to deliver excellent services, there will be steady flow of income for the organization. Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of trainings for our employees, put a succession plan in place, and we will not relent in marketing and promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Joel & Jamel Homes – Bed and Breakfasts will adopt the use of payment machine and accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Remodeling our facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress

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Bed And Breakfast Business Plan

Start your own bed and breakfast business plan

Coach House Bed and Breakfast

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

We have tourists that like coming to visit and explore Tybee Island. Some people think travelers just need a place to rest their head and put their stuff. Travelers need to create a home away from home. A place where they can fully recharge from their worries and travels

The Coach House guest will have every need met to ensure his/her comfort. For special occasions, catered meals, chilled wine, etc. can be provided for an additional stipend. During the weekends, guests will return to the B&B in the evening and find cheese, fruit, and wine for snacking before turning in.

B&Bs, along with other short-term lodging on Tybee Island, have long been a substantial part of the island tourism. Of the short-term lodgings on Tybee, ten are categorized as inns, 19 as long-term lease facilities (rentals, condos, and houses) and only four as B&Bs, including the Coach House. Hotels/motels constitute the largest percentage of rental properties on the island in terms of units.

Ironically, at least on Tybee Island, the rise of Airbnb and its competitors have increased the demand for B&Bs rather than hurt us with more competition. People are more aware of the possibility of  non-hotel lodging. And of course we participate in this new channel with our profile and standing on Airbnb.

A modest projection for increased unit rental is 30% per year. Competitors on the island have averaged 30% + rental increases over the past three years, and the Georgianne Inn is forecasting 50% increases for the next two years before hitting full capacity. This projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism.

Our two major customer segments are tourists from the north who traditionally prefer the cozy environment of B&Bs, and local patrons who need the facilities for various events. Subscriptions to various Web services will provide international exposure to potential customers for nominal annual fees.

Competition

We are uniquely positioned with Airbnb. The bed and breakfast industry offers a unique lodging environment, which caters to an ever-increasing group of travelers. B&Bs create a climate of home, where guests become temporary members of a larger family. The B&B home opens itself to guests, allowing them to participate and share in the richness of a community, while still allowing whatever degree of privacy is preferred. Meals can be shared with the innkeepers and other travelers allowing new relationships to be created and old ones enriched. Or, meals can be taken in the privacy of the guest’s room.

A variety of settings available in the B&B are situated to enable individuals or small groups to locate the perfect setting for whatever mood or activity one is pursuing (reading, watching television, playing board games, etc.). In the B&B, a guest is a guest in one’s home, not a customer. It becomes a place to return to: at the end of a day, or during the next vacation (like going home).

At the Coach House B&B, guests will have the right mix of membership and privacy. Being dutiful without being intrusive is a delicate balance and one that owners have mastered in their various walks of life

We start with a critical competitive edge: there is no competitor we know of that can offer the convenience and luxury one will find at the Coach House. We have traveled the country and stayed in many B&Bs. We know how to create the climate that others seek when shopping for B&B lodging. We hold up very well against Airbnb competition.

Expectations

We estimate average monthly fixed costs to be approximately $8,000 for expenses plus interest payments. Peak and off-season will have significant impact on the monthly earnings. For the first year, on-season revenues will offset off-season losses. As Coach House B&B builds its market position among the local patrons, we anticipate that off-season revenues will be enough to break even during that season.

Our far-out profitability is unrealistically high. We leave it that way knowing that other expenses will come up. We expect to revise upwards as needed.

Financial Highlights by Year

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Problem & solution, problem worth solving.

We have tourists that like coming to visit and explore Tybee Island. Some people think travelers just need a place to rest their head and put their stuff. Travelers need to create a home away from home. A place where they can fully recharge from their worries and travels. 

Our Solution

 The riches of Chatham County have always drawn a significant number of tourists to the Savannah/Tybee Island area. In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates.

The mission of Coach House is to become the best choice in Tybee for temporary lodging by expanding our exposure via the new web competition (with multiple networks and links), and introducing the island to areas that have not yet discovered this year-round paradise. We plan to be more than a great bed and breakfast. We plan to create an environment of pampered luxury that surpasses the standard fare for Tybee.

Target Market

Market size & segments.

Target Market Segment Strategy

The Marsh Hen’s history demonstrates that money can be made in this area simply by existing. We continue to see that Tybee Island, in general, is under exposed as a winter vacation destination. We plan to aggressively pursue guests from the north while introducing Tybee Island to this under-tapped market population. We also plan to use the B&B for local patrons by opening it for catered parties, receptions, etc.

Subscriptions to various Web services will provide international exposure for nominal annual fees. Committing to staying in the building to book reservations and opening the B&B to diverse groups of people will also increase bookings.

Market Needs

Similar to tourists who choose to stay in traditional hotels, customers who patronize B&Bs seek relaxation, fun and stress management while on vacation. However, this type of customer also prefers comfortable accommodations in a cozy, family environment. These patrons are more social, they love meeting new people while at the same time require enough privacy to enjoy their vacation. Coach House has all the necessary facilities to attract such customers.

Current Alternatives

B&Bs, along with other short-term lodging on Tybee Island, have been a substantial part of the island tourism. Of the short-term lodgings on Tybee, ten are categorized as Inns, 19 as long-term lease facilities (rentals, condos, and houses) and only four as B&Bs, including the Coach House (currently operating as the Marsh Hen Bed and Breakfast). Hotels/motels constitute the largest percentage of rental properties on the island in terms of units. However, the average B&B patron is not typically interested in the hotel/motel climate. That and the comparison of rates, which are substantially higher in the hotel/motel industry, do not put such facilities in the category of competitor.

Airbnb has not made significant changes in the competitive landscape. If anything, it has added demand. There are a few offerings on Airbnb that are legitimately private homes, competing with real business lodging. 

Keys to Success

In order to succeed, the new management will strive to achieve the following goals:

  • Position us well with Airbnb.
  • Position Coach House B&B as the best B&B on Tybee Island among the numerous tourists.
  • Build strong market position among the local patrons.
  • Maintain sound financial management of the venture.

Marketing & Sales

Marketing plan.

We are positioned to take advantage of the new push for new kinds of lodging with home exchange and airbnb and the like. The Marsh Hen’s history demonstrates that money can be made in this area simply by existing. We continue to see that Tybee Island, in general, is under exposed as a winter vacation destination. We plan to aggressively pursue guests from the north while introducing Tybee Island to this under-tapped market population. We also plan to use the B&B for local patrons by opening it for catered parties, receptions, etc.

Subscriptions to the booming web services platforms will provide international exposure for nominal annual fees. Committing to staying in the building to book reservations and opening the B&B to diverse groups of people will also increase bookings.

Coach House will sell its rooms directly to repeat customers, as well as via traditional travel agents and through the Internet. All reservations will be handled by Mr. Maesch. Repeat customers will have the privilege of priority reservations during the high season. As mentioned above, the new owners will also list Coach House on www.worldres.com, which will make it available to millions of international tourists.

Locations & Facilities

As the B&B becomes established through the peak season, we plan to expand our services to the residents of Tybee and Savannah in time for the off-season. The adjoining rooms open creating a large area, ideal for formal or informal gatherings (i.e. wedding receptions, office parties, Christmas parties, etc.). The outdoors, with its access to the beach, a beautiful, tropical front yard, and a private deck, opens several additional opportunities. A gazebo in the front yard would make the perfect location for a wedding, as would the sand and surf for those that prefer a beach wedding. With the capability for a catered reception inside, Coach House will make the event smooth and easy for the guests. Immediate family or selected members of the wedding party would be able to stay at the B&B ,while other party members will be referred to neighboring Inns. This collaborative practice is not new to Tybee, but Coach House will be a new member in the exchange.

Tourists will want to explore the riches of Chatham County (Bonaventure Cemetery, River Street, Worms Low, Savannah’s historic district, market square, dolphin tours, the marinas, and Fort Pulaski to name a few). In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates with in-kind incentives for the cooperating merchants, including tours originating from the Coach House.

Amenities that go beyond the typical B&B will include:

  • Pralines on pillows.
  • A complimentary music CD for each room that the guest may keep (copy included in packet).
  • An extensive video and audio library for guest use.
  • CD stereo systems and VCRs in each room.
  • Starbucks coffee.
  • A variety of herbal teas.
  • Daily fresh-baked muffins and fresh fruit.
  • Links to other businesses and services on the island and the mainland.

Milestones & Metrics

Milestones table, key metrics.

Our key metrics are:

  • # of airbnb reviews. Star ratings. 
  • # of facebook page views, and star ratings.
  • # of Google reviews, and star ratings. 
  • # of local residents who are staying here 
  • # of reviews 
  • # of rooms that are occupied 
  • # of rooms that stay unoccupied over the month 

Ownership & Structure

Coach House Bed and Breakfast is an established B&B, and has been in operation for the last three years as Marsh Hen Bed and Breakfast. After possession and a brief period of becoming established, Coach House will diverse into other ventures to ensure a steady flow of patrons (tourists and locals) through its doors.

The Coach House Bed and Breakfast will be a partnership, equally owned by John Maesch and Frank Williams. As of this writing, the decision to incorporate has not yet been made, but will be considered after the owners relocate to Georgia and establish local legal representation. Mr. Maesch will reside on the property, managing and maintaining the business and satisfying Tybee Island license requirements. Mr. Williams will remain in Indiana fulfilling his employment contract.

As the B&B becomes self-supporting, Mr. Williams will resign–transferring his retirement money to the capital reserve, relocating to Tybee, and assisting with the daily responsibilities of the B&B.

Company History

The Coach House Bed and Breakfast was originally built in 1920 and is believed to have been one of three train stations on Tybee Island, linking the island to Savannah. The station offered patrons a place to shower and change after a day at the beach before boarding for the return trip. The building has undergone a number of restorations and uses since the train service ceased operation. It currently functions as the Marsh Hen Bed and Breakfast, having begun with two rental units and one living unit, following a period of extensive renovations and improvements to the property. While open, the current owner continued with improvements (a new roof and new construction for an efficiency apartment above the existing roof). Due to continual structural improvements during the past three years, the B&B has not yet gone through a season with full operational capacity. With construction completed, it now has the potential of four rental units with owner-occupancy in an unused room.

In addition to the limitations caused by construction, Inn operators and other business members on the island have reported that the current owner lacks some of the commitment, investment, and business sense to run at a higher capacity. The current owner will often leave the building to the care of an answering machine, and categorically deny accessibility to various classes of people. The general consensus is that it has operated as a hobby and not a business under the current ownership.

The table below outlines the B&B’s performance over the last three years under the current ownership.

Management Team

The Coach House will operate as an owner-occupied business. Salary for the first year of operation is indicated on the Personnel table. This salary, though low, is reasonable considering that major living expenses (mortgage, utilities, etc.) will be covered by the business.

Personnel Table

Financial plan investor-ready personnel plan .">, revenue by month, expenses by month, net profit (or loss) by year, projected profit & loss, projected balance sheet, projected cash flow statement.

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bed and breakfast startup business plan pdf

The Complete Moscow Startup City Guide

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January 10, 2019, the complete moscow startup city guide, by: anastasia borisova, published on: march 21, 2017.

Russia's capital Moscow is, despite stereotypes, a city developing its entrepreneurial identity. Find out what this city has to offer & what it takes to make it as a startup founder:

Moscow is a charming city that carries the image of several epochs of Russian history and surprises with the number of cultural events taking place during one single day. However, the recent years have made Moscow even more attractive as innovative projects have become the center of business attention and the ecosystem for startups began to grow.

Why Choose Moscow To Found Your Startup?

Being the capital, Moscow always had intensified business life. Now, it is even more saturated as young projects got new opportunities to develop. Let’s see how it happens and where to find support if you are one of those dreamers.

Advantages Of Building A Startup In Moscow:

  • Moscow is the economic center of Russia: forums and meetings take place here, people from different regions and companies can be found.
  • The Russian capital is proud of the saturation of its international connections – from a growing tourist flow to foreign companies departments.
  • It is a modern megacity with proper infrastructure (for instance, free WiFi is available in the streets and on public transport) and a large population (more than 12 million in 2016).
  • Moscow is an educational center. There are a lot of young people with a strong background and passion for changing the world. Sometimes they are ready to wfork for experience only. What’s more, the universities of Moscow create business incubators and offer special business courses.
  • The determination to develop highly innovative industries in Russia is shared by the government and businesses.
  • In general, prospective (or cool) business ideas are the matter of great public interest. Business is the major topic for a lot of media outlets.

What Founders Have To Consider:

  • Networking events are mostly in Russian. It doesn’t mean members of the community don’t speak English (most likely, they do), but the majority of services is in Russian.
  • The attitude towards new projects is rather cautious, though it is really changing now. But still, they often choose a less risky project as a partner (“They don’t believe in startups in Russia!”, entrepreneurs often say).
  • Many founders only rely on their own resources, connections, and skills instead of using special services for new projects.

Though there is a strong belief that founding a startup in Moscow would be very challenging, this perception is changing now. Capital owners learn to work with new small projects, founders learn to communicate with each other and to use available opportunities more efficiently. What is more, there will be no lack of innovations in Moscow as the availability of scientific centers makes the city very potent in constantly providing business with new technologies and ideas for products.

Dive Into Moscow’s Startup Community

The Complete Moscow Startup City Guide

Moscow startup community is represented by young scientists and entrepreneurs on the one side and professional businessmen, coaches, consultants, and experts on the other side. The life of the community is rather rich, it is hardly possible to attend all the meetings and events, but they are really worth visiting. Try the following pages to find them.

Find Info About Upcoming Events, Meetups & Other Occasions:

  • Moscow State University Business Incubator has a very useful news page. Follow them on Facebook or on Vkontakte (which is a Russian social network) to find local events and competitions.
  • Rusbase Media has an online calendar with events of innovations industry taking place across Russia.
  • The state web-portal ‘ Moscow Small Business ’ collects information about upcoming lectures, conferences, and workshops in one calendar.
  • Digital October has an interesting event-list as the place holds educational courses and events for innovative projects. They sometimes have series of weekend educational events devoted to a field of development (e.g. Blockchain Weekend , BioTech Weekend )
  • DI Telegraph is a space for educational and business forums, conferences and lectures.

Media Outlets For Startups:

  • Vc.ru media (created on basis of popular Russian media about IT ‘Zuckerberg will call’) publishes startup news in a separated section, covering interesting (or successful) ideas for projects and business events.
  • Firrma is a media outlet for technological and venture business. There you’ll find announcements of upcoming events and opinions or comments from leading people of different industries.
  • Inc.Russia has special sections for business ideas (‘To invent’) and successful startup stories (‘To take up’).
  • Spark is an online platform for small business communication and exchanging experience. This is where one can find advice or even partners.

Major Events, Festivals Or Conferences:

  • Open Innovations Startup Tour is organized every year to find promising projects in different cities of Russia and the Commonwealth of Independent States. Participants attend workshops, make appointments with mentors and investors and compete for receiving an invitation to Startup Village.
  • Startup Village is an international yearly technological conference for investors, startups, and innovators taking place in Skolkovo . In 2017 the event is planning to attract more than 20,000 participants with 4,000 startups and 1,500 investors.
  • Open Innovations Forum takes place every autumn and is aimed at promoting technological development, enhancing collaboration in innovative business and exchanging experience.
  • Russian Internet Forum and the Conference of the Internet and Business is the major event in the sphere of digital communications in Russia. It is traditionally held as a three-day activity taking place in a holiday residence near Moscow where participants share their views on the development of the Russian digital industry and the Russian Internet.
  • Startup Cup Russia is a part of the global Startup Cup Competition. Projects participate to get feedback from mentors, consulting assistance and financial support.
  • The Startup Of The Year Award from RosBusinesConsulting (RBC) is given to the best projects chosen by both, open public vote and experts’ opinion.
  • The Higher School of Economics holds its’ own Startup Of The Year Award ceremony. They elect best companies in 4 categories: FinTech, hardware, socially important project and global project.

Volunteering Possibilities:

  • Mosvolunteer is an organization connecting managers for meetings, conferences, etc., and those willing to participate in preparation and holding of the events. Mosvolunteer sometimes needs volunteers for business events (Startup Village in 2015 was held with their help ).
  • Check the official pages of the events if you want to attend, they often seek volunteers and publish all the information for possible participation.

Volunteering is quite a common type of collaboration in Moscow so never hesitate and offer your help to event managers or startup founders (even if they don’t look for volunteers, try writing them a letter). People of the sphere will appreciate your determination and interest in their activity.

Choose One Of Moscow’s Coworking Spaces

The Complete Moscow Startup City Guide

As renting an office can turn out to be expensive for small companies (frankly speaking, Moscow is an expensive city not for small companies only), coworking spaces are very popular with startup founders. Residents appreciate the variety of services, round-the-clock access, pleasant atmosphere and the community of creative people that can be found in coworking spaces.

  • #tceh is not simply coworking – it is a place for business courses and useful contacts as well. Founders sometimes meet their investors there or use it as ‘feedback’ facility to discuss their projects with experts. What is more, #tceh enjoys the collaboration with Fund for Internet Initiatives Development .
  • StartHub is a coworking center located in one of the creative centers of Moscow – ‘Flacon’ design-factory. The venue is very popular with artists, designers, and filmmakers because of its’ unusual atmosphere of a former factory. ‘Flacon’ is a symbol of creativity and new approaches towards a common process. A swimming pool, a canteen, and a fitness center are located close to StartHub.
  • Coworking 2.0 was created for both freelancers and young projects. Depending on each resident’s needs, this place offers different sets of services (for instance, a resident can rent a working space for 24/7 access during a whole month or make several reservations for the meeting room only) which allows to be economical and not to pay for unneeded facilities.
  • Work Station has several venues in Moscow. The most famous of them is located at Gorky Park and in summer they open terrace for residents. Another center of Work Station, the biggest of all, is located on the Dmitrovskaya metro station and has a capsular hotel and free breakfasts.
  • Arma Coworking holds business meetings and lectures. Residents can choose to rent a mini-office or simply use the coworking space. Arma is proud of the atmosphere of the place created by the local architecture, residents, and staff.
  • DI Telegraph Coworking is located in the very center of Moscow on Tverskaya Street and has many successful VC, media, IT, and educational projects among its residents.

Get Investment In Moscow

The Complete Moscow Startup City Guide

Moscow enjoys the role of the financial center so many companies and private investors do business here. Besides, government and commercial organizations are interested in innovative projects and create special supporting programs. There are many possibilities to get investment at any stage of the project development.

Incubators:

  • The Higher School of Economics Business Incubator provides two types of programs for startups. Residential program HSE{pro} offers working space and assistance from tax advisory to PR-support. It has been the starting point for successful Russian startups (for instance, TimePad ). The educational program HSE{goods} was designed for those planning to open a social business project. It can help even if the idea of the project is not yet clearly articulated. The fees for incubator services can be delayed in case the resident is a HSE employee or student. HSE itself is known for reinforcing the collaboration between the scientific community, business and government.
  • The Plekhanov Russian University of Economics Incubator supports business teams at early stages or helps realize elaborated ideas in IT, new materials, gadgets, smart house systems and robotics. University students and graduates should represent at least 50% of the team to enter the incubator.
  • Strogino TechnoPark is the venue for innovative projects at any stage. It has coworking, pre-incubator and incubator programs and a prototyping center. Companies at the stage of expansion or growth can become residents of TechnoPark to construct laboratories or production. The major advantage of being a member of Strogino TechnoPark is gaining access to governmental support as the center is working in strong partnership with Business departments of Moscow authorities .
  • Branch Agricultural Business Incubator in Timiryazev Russian State Agrarian University provides agrarian innovative projects with laboratories, science research equipment and coworking spaces. It also attracts investment and expertise. By the end of 2016, there were many interesting projects among the residents of the center, for instance, an online shop delivering weekly sets of local farm products by subscription .
  • MGIMO (Moscow State Institute of International Relations) created completely free incubator for students and graduates. The program has already helped several companies to successfully enter the local market; one of them is Octa Smart Food, the products of which are now sold online and in several stores in Moscow.

Accelerators:

  • SKOLKOVO Startup Academy is an educational facility for founders at any stage. There will be lectures, meetings with business coaches and opportunities to find investment. Entering the community of Skolkovo can be very beneficial as funds, laboratories, consulting services, educational centers and many other business facilities are located there.
  • Future Fintech offers an acceleration program for startups in financial and blockchain technologies, information security, payment instruments, banking and insurance services. They are looking for projects introducing software, marketing, technical or analytical products. Future Fintech attracts practicing specialists in the field to collaborate with residents’ projects and helps to find financial support.
  • Internet Initiatives Development Fund offers an accelerator program for IT-companies that already have created a product and started sales. Each team will come through individually focused consulting services working full-day in the accelerator space. After the program is done, the best companies will have an opportunity to participate in a Demoday and present their products before potential investors and partners. Participants can choose to pay for the program or to give a share in their company as payment.
  • GenerationS is an accelerator program containing several stages from online pre-accelerator to final competition of all participating projects. The results of the pitch session at the competition define the best companies, which then share Grand Prix fund (the fund is said to constitute 15 million rubles or about 242.000 EUR). GenerationS welcomes participants from many fields of innovations: smart city, creative industries, life science, finance and banking technologies, etc.
  • Disruptive has been created by MetaBeta founder and ex-CEO, Dmitry Maslennikov after MetaData founders decided to work separately in 2016. The new program is considered to be more than an accelerator. Though Disruptive doesn’t provide investment, it offers startups help with finding the needed specialists, a marketing strategy or anything the project misses. The company also hires people willing to bring powerful startups to life.
  • Territory is accelerating program in the sphere of production which gives access to an ecosystem consisting of an accelerator, a design center and an investment company. The goal of Territory’s activity is to help implement manufacturing innovative ideas in prototypes and small-scale production, with an eye to further large-scale production and sales.

Grants & Subventions:

  • Innovation Assistance Fund provides investment for research and implementation of innovations. Their Umnik program offers the opportunity to get grants (up to 500.000 RUB or about 8000 EUR) for young scientists developing ideas for projects in IT, medicine of the future, materials, apparatus and bio. The Start program supports startups at early stages. New innovative companies can obtain up to 5 million rubles (80.000 EUR). The supporting plan consists of two parts and two years: during the first year, a team completes research in their field and then, during the second step, the project can receive part of needed investment from the Innovation Assistant Fund (in case the team manages to find some other sources as well).
  • The Skolkovo Fund Granting Program offers many investment opportunities. The preferred fields of projects are energy preservation and efficiency, nuclear technology, space technology and telecommunication, biomedical technology, strategic computer technology and software.
  • The Moscow State Department of Science, Industrial Policy, and Entrepreneurship has created a lot of possibilities for small business development by providing subventions. Besides, there is a chance of getting a low-interest loan from the Venture Investment Development Fund for startups that already get finance help from a private investor. The amount of the loan can be up to two times the amount of the received private investment.
  • Innovative Entrepreneurship Support Fund of the Higher School of Economics holds yearly competitions for startup projects. There can be up to five winners and each can get up to 700.000 rubles (about 11.000 EUR) to implement their ideas or be given consulting assistance from invited experts.

Crowd Investing Platforms:

  • Planeta.ru , by its’ own estimation, has helped to collect more than 589 million rubles (or more than 9.500.000 EUR) by March 2017 (the project started in June 2012). It is one of the earliest and most successful crowd funding platforms in Russia. The project now also provides PR, promotion and education services. Planeta.ru withholds from 10% to 15% of the successfully collected sum (except for charity projects when the fee is not taken).
  • BoomStarter is the crowd funding platform which helps to attract investment for new projects. According to BoomStarter’s rules, the goal of the money collection should be clearly defined and fit one of the 15 set categories created by the platform founders. The fee for the use of the service constitutes 5% of collected sum and is only charged if the needed sum was gained. Apart from the fee, payment systems would withdraw another 5% of the sum and the tax would be collected.

Angel Investors:

  • The National Business Angels Association unites Russian regional angels’ communities connecting startups with investors and helping to develop the venture investment industry in Russia.
  • The Private Capital National Business Angel Network helps to find finance and to organize the presentation of the projects for potential investors withholding 5% of the successfully invested sum.

Venture Capital Investors:

  • Internet Initiatives Development Fund selects best companies completing its accelerating program and provides an opportunity to get up to 25 million rubles (400.000 EUR) for project development.
  • Altair Fund invests in projects at early stages in mobile and IT spheres.
  • Moscow Seed Fund – a co-investment fund of Moscow, is providing additional finance for technology innovation projects in case they obtain support from other investors.
  • Starta Capital was founded in 2011 in Moscow and now also has a department and an accelerating program in New York. The company provides investment for technological projects.
  • The Untitled Ventures collaborate with cloud technology startups with an already elaborated product. The company has also created The Untitled club of private investors for co-financing projects.
  • Bright Capital is a venture capital company with the main focus on CleanTech, BioTech, IT, and telecom projects. Bright Capital supports projects from all over the world and invests at any stage of a company’s development.
  • Addventure Fund is the former holder of Delivery Club – a successful Russian startup project that introduced a platform for food delivery.

Other Investment Opportunities:

  • The Russian Venture Company does not invest itself but unites many venture investment providers from different spheres. A special form will help projects to find a fund among investors of RVC depending on the project’s field, goals and needs.
  • RusNano works as a co-investor, financing in high-tech production chains or technologies at early stages. The projects applying for support should be nanotech-related and Russia based.
  • StartTrack is a platform that helps investors in finding startups and helps projects in finding investment. The platform was created with the support of Internet Initiatives Development Fund . Using StartTrack is beneficial for both investors and startups as each new member of the platform is carefully checked. Entering projects should provide business development indicators and update them each month.
  • Pipeline is an online service of Rusbase that allows entering a network and finding an investor from the partners of Rusbase. The company also organizes meetings with investors in Speed Dating format which lets investors get to know several projects during one evening and gives startups a chance to be presented to many potential investors.
  • ToWave is one more online platform for investors and startups with many successful venture funds on the list of investors.
  • Start2Up is an advertising service bringing together those who need investment and those who look for a project or look for partners to start a new business. There are a lot of advertisements from different regions of Russia.

As one of Moscow startup founders said, “Despite the wide-spread prejudice, a project with a good idea would be able to find investment in Moscow”.

Seek Further Advice In Moscow

The Complete Moscow Startup City Guide

  • MSU Science Park provides assistance and consulting at any stage and lends spaces for technology innovations companies.
  • The Innovative Navigator around Moscow can help to find an incubator or learn about the support a new project can get from authorities.
  • Moscow Small Business web-portal can be useful for checking tax regime, possibilities for getting subventions and working spaces in Moscow. Moreover, the organization provides advisory for entrepreneurs concerning starting and running a business in the city.

So be brave and join the community of people breaking stereotypes. Moscow is a city that challenges you to make the world better and, as you see, the chance of improving the world is real!

_______________________

The guides are like startup communities – they constantly change and grow. Make sure to check for updates and if you have something to add to one of them or want to publish one for your city, get in touch right away ! And don’t forget to enrich the startup ecosystem by creating your company profile at StartUs!

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Bed and breakfast

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    This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like. You can navigate to each section of the business plan below: Executive summary Company description Mission statement Market analysis Management structure

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    Step 1 - Executive Summary Step 2 - Company Overview Step 3 - Customer Analysis Step 4 - Competitive Analysis Step 5 - Financial Analysis Step 6 - Appendices Final Words How Many Sections A Professional Bed & Breakfast Business Plan Should Have? Now, there's no definite answer to this question.

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    Your bed and breakfast business plan is a living document that should be updated annually as your company grows and changes. Sources of Funding for Bed and Breakfast Businesses With regards to funding, the main sources of funding for a bed and breakfast business are personal savings, credit cards, bank loans, and angel investors.

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    The state of the B&B industry: In the United States alone, the B&B industry is expected to top $5 billion in 2020, with more than 19,000 establishments across the country. Unlike major hotel and motel chains, bed and breakfasts are typically not owned by corporations. Brought to you by Create a professional business plan

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    1. Perform market analysis. 2. Draft a bed breakfast business plan. 3. Develop a bed breakfast brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for bed breakfast. 6. Open a business bank account and secure funding as needed. 7. Set pricing for bed breakfast services. 8.

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  20. Master Plans

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    Find out what this city has to offer & what it takes to make it as a startup founder: Moscow is a charming city that carries the image of several epochs of Russian history and surprises with the number of cultural events taking place during one single day. However, the recent years have made Moscow even more attractive as innovative projects ...

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