Food Truck Empire Logo

  • MARKETPLACE
  • DOWNLOAD BUSINESS KIT

Download Now: Ultimate Drive-Thru Coffee Kiosk Business Plan PDF

Planning to start a drive-thru coffee kiosk or shop? Then you owe it to yourself to draft a well researched business plan. While a drive-thru kiosk is lower in cost than opening a retail store, be prepared to invest $40,000 at least before you open the serving window to your establishment for the first time. Your overall startup costs will likely be around $100,000 depending on the permits, insurance, equipment, location, size of the kiosk and design. Bottom line you need to take a coffee shop startup seriously because we’re talking about real money here.

When you approach researching a business plan the right way, it increases your odds of success. A real business plan takes time to prepare and eventually birth into the world. The point of the planning process is not to check off boxes to show you did something like you may have done for a course in college back in the day. Instead, the entire point is to better understand the business you’ll be operating. After you complete your business plan you should have answers to the following important questions:

  • How do I plan to bring in customers to my business?
  • What if my first idea to attract customers doesn’t work as well as I though (gasp!)? Do you have a back-up plan to make sales?
  • How much will it cost to start my coffee kiosk? What equipment will I need to invest in?
  • Where will I source my coffee, cups, stir straws?
  • Will I have employees or do all the work myself?
  • How much net profit can I expect to make per cup of coffee?
  • How will you differentiate your business from the nearby Starbucks location?

If you can’t answer the questions above than you haven’t done enough research yet. Fortunately, by following the steps laid out in this business plan training document, you’ll be able to find answers to each of these questions.

At the bottom of this post you’ll also find helpful PDFs and business plan examples for coffee shops. We recommend taking the opportunity to look under the hood of these plans and see how these other coffee businesses operate profitably. With the increased footprint of nationally recognized coffee brands like Starbucks or Caribou Coffee, it won’t be easy to launch your own premium coffee shop. But through careful planning, an ability to create a unique customer experience, and determination to work your butt off it is possible to create a thriving coffee business!

coffee kiosk business plan pdf

Attractive Drive-Thru Coffee Shop. Photo Credit: Pinterest

Page Contents

Key Components of a Coffee Kiosk Business Plan 

Executive summary , company description , market analysis for a drive-thru kiosk, organizational structure and management, product line , funding request, financial projections for coffee kiosks, expenses for a coffee kiosk, additional resources .

Think of the executive summary as a quick explanation of your business. After reading the executive summary, the reader should come away with a clear understanding of what service or product need the organization provides. In other words, you’ll briefly describe you are doing and how will you make money.

While you’ll want to spotlight unique advantages in this section, save the detailed supporting evidence, including charts and graphs for future sections of the report. Another way to think about this section of the business plan is like the back cover of a novel. When you read the back cover of a book you expect come away with an understanding of what the story is about, but you’ll need to read the book to get the full story and details. The same goes for the executive summary.

Since the goal in writing your business plan is to open a drive-thru coffee shop, the organization of this section is less critical than someone requiring a few million to launch a business idea.

You will likely be using this business plan as a way to get clear on the costs, operation plan, and details of your future business, not secure millions in capital. This section is still a requirement for future kiosk owners, however, as you’ll in most cases need to provide a business plan to demonstrate seriousness and viability.

While you shouldn’t be overly concerned about the structure of this section, Inc.com   offers   good suggestions for the content of this section. A description on how this section might look for a coffee business is below:

Company Description

Natural Blend’s Roasters is a drive-thru coffee shop that will serve sustainably sourced and organic coffee’s to residents in Temecula, California. The company will differentiate itself by telling the story of it’s coffees sourced from around the world. In addition to offering flavor profiles and taste combinations not available elsewhere in the city, we will contribute 5% of all revenue to charity.

The problem.

Temecula, California, is covered in chain coffee shops (Starbucks, McDonalds). The competition does not offer organic, sustainably sourced coffee offerings. This is also an area traveled by commuters that drive to San Diego or Los Angeles for work Monday – Friday. Some coffee shops do not offer drive-thru service that are more convenient for this group.

Your Solution

Our goal is to fill the gap in this area by offering a fast and convenient naturally sourced coffees that are not available elsewhere. Our coffee kiosk will be located just off the I-15 freeway enabling commuters to quickly purchase a cup of coffee and light breakfast.

The city of Temecula has steadily grown in population since the 1990s. In 1990, the city had only 27,000 residents. Fast forward to 2016, the population was 113,000. More families continue to move to the area in part due to more affordable housing in Southern California. Although housing is affordable, many high-paying jobs are located in San Diego or Los Angeles areas meaning that many of the residents commute 5-days per week.

Natural Blend’s Roasters plans to establish a brand in this growing Southern California town that does not currently have competition in the organic coffee space. We intend to build our brand in Temecula and expand to other nearby Southern California cities. 

coffee kiosk business plan pdf

Outdoor Coffee Kiosk. Photo Credit: Pinterest

The company description comes right after the executive summary. Here you will offer additional detail about your company that was not already covered in the summary. Some details you should include in this portion includes your coffee shop’s location, how large the company is, and what you plan you do.

You’ll also need to provide a brief mission statement in this area. This statement should be brief and provide an overarching direction for the business.

Mission Statement: We seek to provide an organic, responsibly sourced boutique coffee blends unavailable elsewhere in the Temecula / Murrieta area.  We will serve our customers with a drive-thru coffee kiosk that will make this offering more convenient for our customers and seek to make our community a better place.

The market analysis will evaluate key components critical to your small business. First, you will research the market size where you plan to operate. Fortunately, you don’t need to live in a big city to make a family-run coffee shop profitable. A town with 20,000 residents or more can provide a sufficient customer base. Thanks to the power of the internet, you won’t need to invest much time researching the market size and demographics. A few quick Google searches should yield the information you need for the first part of the market analysis like the one below:

Natural Blend’s Roasters will be located in Temecula, California. As of 2016, the population of Temecula was 113,000. Since 1990, the city has continued to grow by over 2,000 residents per year. We anticipate continued population growth over the next 5 years, which will benefit our business and bring in more potential customers. The median age in Temecula is 34 years of age. Roughly 68% of the population considers themselves Caucasian, 10% Asian, and 4% African American. There is also a significant Hispanic population as well.

One of the other advantages of operating in Temecula is that is has become a weekend destination for residents all over Southern California. Each weekend thousands of visitors drive to the Temecula Wine Country to enjoy wineries and dining. A significant number of breweries have also popped up in recent years that are attracting even more visitors. Our location off of the I-15 freeway will make us highly visible to visitors and offer a unique coffee experience that’s not available anywhere else in the area.

According to recent reports , coffee is consumed even more frequently than it was 5-years ago. On average in the United States, coffee drinkers consumer 3.1 cups per day . Independent coffee shops in the United States contribute $12 billion in annual sales. We hope to take a cut of this growing market within the Temecula / Murrieta area.

In the next section of the market analysis plan you will evaluate the strengths and weaknesses of local competitors. You should be looking for ways to integrate strengths and learn from what other coffee shops are doing wrong to serve unfulfilled needs locally.

Competitor #1: Starbucks – Globally recognized coffee chain with multiple retail and kiosk locations inside of grocery stores and Target.

Strengths: 

  • Brand recognition
  • Over 10 locations in the Temecula / Murrieta area.
  • Customer loyalty.
  • Consistent product offering and experience across locations.
  • Free Wifi for guests.
  • Some people don’t like Starbucks coffee.
  • Market saturation. There are over 10 locations / kiosks in the Temecula / Murrieta area.

Competitor #2:  The Liquid Leaf – Independent coffee shop located in Murrieta.

  • High-quality coffee.
  • Wide variety of high-quality teas.
  • Nice and comfortable interior.
  • Less market awareness than other shops.
  • Single location, independent shop.
  • Some people incorrectly believe they only serve tea.
  • No drive-thru service.

Competitor #3:  Intazza Coffee Works – Honest Trade coffee shop located near a well attended church and business park.

  • Beautiful and spacious coffee shop.
  • Wide selection of cold brews, coffees, and small plates.
  • High-traffic location.
  • Strong overall branding and mission statement.
  • Wine, beer, and music on Friday nights.
  • Near other independent coffee shops.

This is your opportunity to define the team member roles inside your organization. If you’re starting a small drive-thru kiosk, the initial management structure may be very simple: You’ll the be the CEO, head barista, and janitorial staff all in one! If this sounds like your situation, you won’t need to invest much time into developing this section of the business plan.

We also know that many of you will be running this business with a family member or partner. Even if you plan to operate the kiosk as a true two-person partnership this is a terrific opportunity to define clearly define each persons role inside the business. A clear role definition between partners is essential to ensure you’re both on the same page and prevent future issues.

In the planning stages of a business, it can be easy to overlook the often mundane aspects of operating a business. For example, who will do the book-keeping on a regular basis? How much will each business owner be paid as a salary? What days and hours will each part of the business? Who will be in charge of marketing? How will be in charge of ordering more coffee beans from the supplier? Getting the responsibilities of each partner on paper helps to clear up future misunderstandings that will happen after opening the business. This also helps to prevent feelings that one partner is working harder to make the business succeed than the other.

In addition to partners of the business, you’ll need to list employees and advisers you’re bringing on advise the business. If you hire an experienced mentor to offer coaching in the early days it can also help you to secure a loan because you’re business is more likely to succeed and help demonstrate seriousness.

Finally, here’s an example of how simple the organizational structure could look in a partnership in a small coffee shop:

Sally, Co-Founder / Owner. Roles: Handles day-to-day management of coffee shop Monday – Friday. Orders supplies and maintains inventory for business,

Betty, Co-Founder / Owner Roles: Manages book keeping / accounting for business, Day-to-Day management of coffee shop Saturday – Sunday. Secures catering, events, and completes marketing for the business.

Charles, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Pete, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Here you will list the types of coffees and food items you plan to serve at your coffee kiosk. In addition to beverages, it’s a wise idea to offer snacks or quick breakfast items to increase your average order value and total revenue for your business. Don’t feel obligated to make these side items yourself. If you notice with Starbucks, the food items are all pre-made and only need to be heated before served to customers. By serving already prepared items you remove preparation time, employee salaries (associated with food prep), and ensure faster service for customers. Here’s an example of what your menu might look like for a drive-thru coffee stand:

Note: Don’t forget to be as specific as possible in the business plan on where you plan to source products. If you have time, research your options for similar products from other vendors. In the event one of your vendors increases prices or goes out of business, you’ll already know where you can turn to source alternative products and keep things running smoothly.

coffee kiosk business plan pdf

Refuge Coffee Co. Food Truck.

In this section, you’ll list how much money you’ll need to borrow or raise to get the business started. In addition to the total dollar amount you’ll need to get started, be as specific as possible where you plan to invest the funds. Acceptable places to invest include coffee equipment, the building, rent, or inventory.  Whether you’re planning to raise capital through a bank loan or an investor, these individuals want to feel comfortable that money is being put toward a good use. Below is an example of a funding request for a coffee shop of any size:

Coffee Shop Funding Requirements: 

Bunn Axiom APS Twin Commercial Airpot Coffee Brewer – $1,399.00

Rancilio MD 40 Commercial Burr Espresso Grinder – $900.00

Refrigeration Unit – $1,500.00

The Oracle Touch Espresso Machine – $2,499.95

Vollrath 40701 Cayenne Half Size Counter Top Convection Oven (230v) – $1,309.05

Water Filtration System – $2,750.00

Custom Coffee Shop Kiosk Build – $30,000

Working Capital: $15,000

Total Funding Requirements: $55,358

Note: Small businesses are almost never fully funded through outside sources. Both banks and investors will want you to have “skin in the game” by investing a significant portion of your own money into the startup. Business owners often use their personal savings or tap into their 401K to get the initial capital needed to fund their business.

In this section, we are going to cover what is arguably the toughest part of the business planning: Estimating how much revenue you’ll make. This process is part science, part art, and some educated speculation too. Until you get out there into the world and start asking for money in exchange for your product or service, you never really know how it’s going to work so be ready to adjust these financial estimates in the weeks and months after you open.

While estimating the future revenues of a business that does not yet exist is difficult, that doesn’t mean it’s unimportant. This section will provide you with insight into the sales volumes you need to achieve a break-even point after expenses. This section forces you to take a hard look and determine the financial viability of the business before taking another step forward.  By the time, you get done projecting your sales figures, you may determine this business opportunity is ultimately not for you. That’s totally okay! You’ve got to make sure you’re starting a business with the potential to provide the lifestyle you want.

Income Expectations

In this area we’ll evaluate how much you can expect a drive-thru coffee shop to make in revenue each year. There are a few ways to being your research in this area. The first is simple enough start researching how much income independent coffee shops generate annually. According to this report from 2011 , the typical coffee shop generated $500,000 in annual revenue.

While this might sound like a pretty good annual revenue, keep in mind that these don’t offer much context to each coffee shop’s situation. These reports don’t tell you where the shops are located and how long they’ve been in business. The other flaw with being average is understand that half of the coffee shops make less than this number annually. It’s also a harsh reality that more than 50% of coffee shops will close their doors within the first 5-years of business.

When estimating revenue numbers for a small coffee business, we recommend being conservative with your sales figures. Even with the best spot in town, it will take time people to discover you. Here are some estimates that will influence your own sales figures:

Hours of Operation:  The longer you’re open, the more opportunity you have to generate sales. That being said, you probably don’t want to be open 24/7 because that would be both exhausting and higher in cost from a labor standpoint. Most coffee shops do the majority of their sales in the early morning and afternoon hours so we’ll assume the same to be true for your business.

You’ll also need to consider how many days you’ll want to be open each week. You’ll also need to ask yourself if you want to be open major holidays like Thanksgiving and Christmas Eve. While you may decide to be closed for certain holidays that is perfectly acceptable. Just make sure to account for these days off in your planning as you won’t make sales on days you’re closed.

Estimated Daily Sales for a Coffee Kiosk: 

Below is an example of hours of operation for a coffee kiosk.

5 a.m. – 3 p.m. Daily. – 10 hours per day. 7 Days per Week.

Using these hours, you have 70 total vending hours per week assuming no holidays. To keep the numbers simple, let’s estimate that you plan to sell 100 large cups of drip coffee per day at $3.00 a piece. This means you’re expecting to sell 10 cups of coffee per hour on average. At this rate, you’ll generate $300 in sales per day. This is a pretty conservative number considering many customers will order more than one cup of coffee or a snack. Still, these conservative numbers are smart approach when determining the viability of this business.

$3.00 Average Sale X 10 Average Transactions Per Hour = $2,100 per week in average revenue. Applying some basic math you would be yielding $8,400 per month. Annual sales numbers would be $100,800. Again, these numbers assume you are open for business 365 days per year and sell the same amount each day.

At this stage in your business, it’s acceptable to play around with the numbers a bit. Understand how much extra revenue you could generate by increasing your average order value to $4.50 instead of $3.00. Estimate what you business would look like if you increased average transactions per hour to 15 (not an unrealistic number for a coffee kiosk).

In reality your sales volume will change on different days and times of the day. Here’s a closer to real-life example of what a daily sales of a well-run coffee kiosk might look like:

  • Monday:        $400
  • Tuesday:       $275
  • Wednesday:  $225
  • Thursday:      $525
  • Friday:           $600
  • Saturday:      $800
  • Sunday:        $600

Total Revenue:  $3,425 for the week (Or $13,700 per month, or $164,400 per year.)

Factors that Directly Influence Future Sales: 

As a business owner there are plenty of things you can do to increase revenue of a business. Here are some of the options available to you to increase revenues:

  • Location: If you’re located in a busy parking lot next to a grocery store or off a major highway, you can expect to generate more sales. Finding the right location for your business is critical for it’s success.
  • Average Order Value: If you’re able to increase the average sale amount, you can add a lot of money to the bottom line at the end of the year.
  • Frequency of Visitors: In addition to finding more customers, getting the same customer to visit your kiosk 2 – 3 times per month can really increase bottom line metrics.
  • Marketing: This broad category includes your signage, personal relationship, networking skills, and social media marketing skills.
  • Catering and Event Business: By adding a catering arm to your coffee business, you can immediately add thousands in annual revenue to your small business. The success of catering and event businesses can be the difference between success and failure for coffee cart businesses.

Startup Costs:

  • Drive-Thru Coffee Stand: Pricing depends largely on size and type of structure. Kiosks, carts, shipping containers, trucks and stands can all be utilized for this business.
  • Construction: Curb modifications, landscaping, lighting, electrical or signage installation.
  • Coffee Shop Equipment: Espresso machines, water purification systems, refrigeration units.
  • Initial Inventory: Coffee beans, creams, syrups, cups, straws, sugar, napkins.
  • Point-of-Sale System / Cash Register

Total startup costs are extremely variable. On the low-end you can start a drive-thru coffee kiosk for around $40,000. After considering minor construction updates to the vending area and commercial grade coffee equipment you can expect to pay $100,000 – $150,000 all-in for startup costs.

Monthly Business Costs:

  • Cost of Goods Sold (COGs):
  • Debt Payments (If Any):
  • Accounting / Bookkeeping:

Business Plan Template : Looking for more examples of a business plan that you can download? Check out our previous podcast interview / template created by a food truck vendor.

POS System : If you’re planning to open a coffee kiosk, you’ll need a way to accept credit card payments fast and safely. Learn more about the point-of-sale systems we recommend for food and beverage businesses.

Coffee Business Startup Costs : An estimate of all he costs associated with opening a coffee business.

How Much Does a Drive-Thru Coffee Stand Make in a Year? : Annual estimates and opinions from a variety of folks on Quora.

Looking for additional resources to help you start a coffee kiosk? Here’s some of the best we’ve found published online. The PDF below for a company called The Daily Perc is worth checking out while you’re still in the business planning phase.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

Know someone interesting that should be interviewed on the website? Tell us about them here. 

About the Author: Brett Lindenberg

' src=

Related Posts

805+ “Squeaky-Clean” Laundromat Business Name Ideas

805+ “Squeaky-Clean” Laundromat Business Name Ideas

Blend & Brand: 1005+ Smoothie Shop Name Ideas You’ll Remember

Blend & Brand: 1005+ Smoothie Shop Name Ideas You’ll Remember

29 Profitable Food Truck Breakfast Menu Ideas for 2024

29 Profitable Food Truck Breakfast Menu Ideas for 2024

767+ Scrumptious Cookie Company Name Ideas (2024 Update)

767+ Scrumptious Cookie Company Name Ideas (2024 Update)

ProfitableVenture

Coffee Kiosk Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Drive Thru Coffee Kiosk

Are you about starting a coffee kiosk? If YES, here is a complete sample coffee kiosk business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a coffee kiosk. We also took it further by analyzing and drafting a sample coffee kiosk marketing plan template backed up by actionable guerrilla marketing ideas for coffee kiosks. So let’s proceed to the business planning section.

As regard starting a business such as coffee kiosk, truly it might sound easy, but the truth is that if you are looking to start any business, such that you do not want to be stressed out, then you have got to do the needful to make sure that it does stand the test of time.

There is quite a lot that is needed to be done in order to see that your coffee kiosk business does take flight within the period that you have projected it to be. The question therefore is; what is the top priority on the list that must be checked before launching out? Well, it is the business plan.

So, you already know by now that businesses need business plans to project and tag along pretty well. Writing a business plan to many might come as a herculean task. It doesn’t end there, you will need to make sure that you have strong passion and drive why you want to be in the line of business you have chosen.

That means there has to be a real connection between you and the people whose need you want to meet.  And this could be categorized as the vision and mission of being in business as you will see in the sample business plan as you forge ahead.

Other areas that might require some math and reckoning could be worked out along the road as you get acquainted with the sample business plan. You too can now write the business plan for your coffee shop by fixing in the appropriate details of your business after you have gone through the sample coffee kiosk business plan template below;

A Sample Coffee Kiosk Business Plan Template

1. industry overview.

The Coffee & Snack Shops Industry that coffee kiosks a part of is composed of businesses that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on site, taken to go or delivered.

There are different types of coffee drinks that you can find in a coffee shop, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the food service related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major coffee shop chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Coffee & Snack Shops Industry that coffee kiosk business is a subset of is a thriving sector of the economy of the united states which generates a whooping sum of well over billion annually from more than 55,664 registered coffee & snack shops (coffee kiosks inclusive) scattered all around the United States of America. The industry is responsible for the direct employment of well over 686,007 people.

Experts projects The Coffee & Snack Shops Industry to grow at a 4.5 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the leaders in this industry; they have the lion share of the available market in the industry.

One good thing about this type of business is that coffee shops / kiosks can be located in any part of town as long as there are people living or working there. Generally, coffee shops / kiosks are located in airports, sea ports, shopping malls, hotel lobby, railway stations, bus station, campuses, hospital lobby, and sport centers and in any public facilities.

Over and above, the turnover for an average coffee shop / coffee kiosk can be as high as 50% and above that is why entrepreneurs who intend making good money from a business with less struggle opens their own coffee shop or coffee kiosk; they either start their own coffee shop business from the scratch or buy an existing and successful coffee franchise.

2. Executive Summary

Corinthians Coffee®, LLC is a standard and registered coffee kiosk business that will be located in one of the busiest roads in Des Moines – Iowa. We have been able to secure an open space where in the heart of town where we intend installing our coffee kiosk.

We have plans to also spread across the state of Michigan with smaller kiosk – like photocopy shops strategically positioned in key areas campus, school board / districts, passport office, immigration centers, licensing offices and recruiting centers et al.

Corinthians Coffee®, LLC will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers.

We will also engage in home delivery when customers order for our products to be delivered to them in any location within the city where we have our coffee kiosks positioned.

We are aware that there are several large and small scale coffee shops / coffee kiosks all around Des Moines – Iowa, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have, home delivery option, self – service options for our customers, and our outlet is well secured with the various payments of options.

Much more than retailing well – prepared coffee, our customer care is going to be second to none in the whole of Des Moines – Iowa. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us and also to become our loyal customers and ambassadors.

At Corinthians Coffee®, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Corinthians Coffee®, LLC is a family business that is owned and managed by Debbie Josh and her immediate family members. The business will be managed by her son Lewis Nick Josh a graduate of Business Administration who has extensive experience working with one of the leading business coffee shops in the United States of America.

He will bring his experience and expertise to help build and grow Corinthians Coffee®, LLC to compete favorably with other leading coffee shops / coffee kiosks in the United States of America.

3. Our Products and Services

Corinthians Coffee®, LLC is in the coffee shops / coffee kiosks industry to make profits and we will ensure we go all the way to make available a wide range of coffees to our clients. We will ensure that we do all that is permitted by the law in the United States of America to achieve our business goal and ambition. Our product and service offerings are listed below;

  • Coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.)
  • Other beverages

4. Our Mission and Vision Statement

  • Our vision is to become the leading coffee kiosks – brand in the whole of Des Moines – Iowa and to setup of well branded coffee kiosks in other cities in the United States of America.
  • Our mission is to establish a standard coffee kiosk business that will make available a wide variety of coffee and also sandwiches, pizzas, and soft drinks at affordable prices to the residence of Des Moines and other cities in the United States of America where we intend opening of chains of well – branded coffee kiosks.

Our Business Structure

Corinthians Coffee®, LLC do not intend to start a coffee kiosk business like the usual mom and pop business around the street corner; our intention of starting a coffee kiosk business is to build a standard and one stop coffee kiosk in Des Moines – Iowa with outlets in other key cities through the United States of America.

Although our coffee kiosk business might not be as big as Starbucks and Dunkin’ Brands, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Coffee Kiosk Manager
  • Admin and Human Resource Manager
  • Bartender / Baristas
  • Accountants / Cashiers
  • Greeters / Customer Service Agent / Table Attendant
  • Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Coffee Kiosk Manager:

  • Responsible for managing the daily activities in the coffee kiosk
  • Ensure that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Responsible for supervising and training new staff members
  • Reports to the Chief Executive Officer
  • Attends to Customers complaints and enquiries
  • Prepares budget and reports for the organization
  • Any other duty as assigned by the CEO

Bartender / Baristas:

  • Responsible for preparing different flavor and style of coffee for customers
  • Make lists of supplies in conjunction with the bar manager
  • Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
  • Responsible for quality control
  • Any other duty as assigned by the Bar Manager and CEO

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the business

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Waiters / Waitress

  • Promptly attends to customers in a friendly and professional manner
  • Ensures that un-occupied tables are always set and ready for customers
  • Pulls out chairs for customers as they arrive
  • Handles any other duty as assigned by the Chief Operating officer / coffee kiosk manager

Van Drivers / Sandwich Deliverers:

  • Delivers customer’s orders promptly
  • Delivers correspondence for the organization
  • Runs errand for the organization
  • Handle any other duty as assigned by the floor / line manager
  • Responsible for cleaning the facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the facility
  • Handles any other duty as assigned by the coffee kiosk manager.

N.B: Please note that the above business structure was put in place to support our vision for setting up our well – branded coffee kiosks in the different locations all across the United States and also selling our franchise.

6. SWOT Analysis

Our intention of starting with just one outlet of our coffee kiosk in Des Moines – Iowa is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then setup our well – branded coffee kiosks all over Des Moines – Iowa and key Cities in the United States.

We are fully aware that there are several coffee bars / shops / kiosks all over Des Moines – Iowa and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well equipped to confront our threats.

Corinthians Coffee®, LLC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Corinthians Coffee®, LLC;

Our location, the business model we will be operating on (chains of well – branded coffee kiosks in strategic locations), varieties of payment options, a wide range of coffee and also sandwich and pizzas and our excellent customer service culture will definitely count as a strong strength for Corinthians Coffee®, LLC.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

A major weakness that may count against us is the fact that we are a new coffee kiosk – business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

  • Opportunities:

The fact that we are going to be operating our coffee kiosk in one of the busiest streets in Des Moines – Iowa, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our coffee kiosks; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new coffee shop / coffee kiosk in same location where ours is located. We are not ruling out the fact that unfavorable government policy can also pose a threat to our business.

7. MARKET ANALYSIS

  • Market Trends

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

Another notable trend in the coffee shops industry is that most players in the industry especially coffee kiosks are known to concentrate in branding their kiosks with bright colors and graffiti so as to attract customers who ordinarily would have passed by without noticing them.

In addition, it will be difficult to find coffee shops / coffee kiosks that only retail coffee; most often than not, you will get snacks and perhaps other beverages from them.

8. Our Target Market

If you are conversant with coffee shop business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indication, the growth is not going to plummet. Coffee addicts would always go out of their way if possible to stop by a coffee shop to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run coffee shops don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and pastries but that does not stop us in improvising on ways to generate traffic at our coffee shop.  We are in business to prepare and serve a wide variety of coffee and snacks to the following groups of people;

  • Event Planners
  • Corporate Organizations
  • Corporate Executives
  • Business People
  • Sports Men and Women

Our competitive advantage

A close study of the coffee and snack shops industry reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other coffee shops, coffee kiosks or coffee bars in Des Moines – Iowa.

Corinthians Coffee®, LLC is launching a standard coffee kiosk business that will indeed become the preferred choice of residence of Des Moines. Our coffee kiosk is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Des Moines – Iowa.

So also our management team members are people who have what it takes to grow a business from startup to profitability with a record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups coffee kiosk business) in the coffee and snacks shops industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Corinthians Coffee®, LLC is in business to retail a wide variety of coffee and snacks to the residence of Des Moines – Iowa. We are in the coffee and snacks shops industry to

10. Sales Forecast

The truth is that, when it comes to coffee kiosk business, if your coffee kiosk is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Des Moines – Iowa and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the coffee and snacks shops industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Des Moines – Iowa.

Below are the sales projections for Corinthians Coffee®, LLC, it is based on the location of our business and other factors as it relates to similar startups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $250,000
  • Third Fiscal Year-: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Corinthians Coffee®, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Des Moines – Iowa.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the coffee and snacks shops industry to help us develop

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Corinthians Coffee®, LLC will adopt the following sales and marketing approach to win customers over;

  • Open our coffee kiosk business in a grand style with a party for all.
  • Introduce our coffee kiosk business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Des Moines – Iowa
  • Ensure that we have a wide variety of coffee and snacks et al at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our coffee kiosks
  • Position our signage / flexi banners at strategic places around Des Moines – Iowa
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our coffee kiosk business.

11. Publicity and Advertising Strategy

In as much as our coffee kiosk is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Corinthians Coffee®, LLC has a long term plan of opening chains of coffee kiosks in various locations all around Iowa and key cities in the United States which is why we will deliberately build our brand to be well accepted in Des Moines before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Corinthians Coffee®, LLC;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Des Moines – Iowa
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Corinthians Coffee®, LLC and the products we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our kiosks, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees and pastries we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when the consume our coffee and pastries

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

  • Payment Options

The payment policy adopted by Corinthians Coffee®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Corinthians Coffee®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via POS machines
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a coffee kiosk business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Corinthians Coffee®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • The cost for construction of standard coffee kiosks – $50,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (Coffee beans (12 regular brands and five decaffeinated brands) – $6,000
  • Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900 , retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840 , the cost for office supplies (one month) – $287 , the cost for Espresso machine – $6,000) – $16,027
  • The cost for Coffee maker – $900 , the cost for Coffee grinder – $200
  • Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
  • Storage hardware (bins, utensil rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine , etc.) – $9,500
  • Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System , tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $5,000
  • Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our coffee kiosk business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Corinthians Coffee®, LLC

Corinthians Coffee®, LLC is a family business that is solely owned and financed by Debbie Josh and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Corinthians Coffee®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our coffees and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Corinthians Coffee®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility (building well branded kiosks): In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our shop: Completed
  • Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress

Related Posts:

  • Drive Thru Coffee Kiosk Business Plan [Sample Template]
  • Coffee Shop Business Plan [Sample Template]
  • Bubble Tea Shop Business Plan [Sample Template]
  • Coffee Vending Machine Business Plan [Sample Template]
  • 10 Questions to Ask When Buying a Drive Thru Coffee Stand
  • Coffee Truck Business Plan [Sample Template]
  • How Much Does It Cost to Open a Drive-Thru Coffee Shop?
  • 877-494-7004

button toggle

  • The Scooter’s Coffee Story
  • Leadership Team
  • Testimonials
  • Franchise Support
  • Our Products
  • Franchise Model
  • Territories Available

coffee kiosk business plan pdf

  • How to Start a Coffee Kiosk Business in 8 Steps
  • Coffee Shop Franchising

Scooters coffee kiosk with american flag, cars in the drive through and big blue skies in the background

Are you considering diving into the bustling world of coffee by starting your own coffee kiosk business? If so, you’re embarking on an exciting journey that blends passion with entrepreneurship. However, like any business venture, it comes with its own unique set of challenges and considerations. Let’s walk through some of the essential steps of how to start a coffee kiosk, from the initial idea to the grand opening, addressing potential hiccups and exploring the advantages of partnering with a franchise.

Step 1: Conceptualizing Your Coffee Kiosk

Your journey begins with a vision. What is the unique selling proposition of your coffee kiosk? Are you focusing on organic, locally sourced coffee, or perhaps a theme that stands out? Understanding your niche is crucial.

Bear in mind that market saturation can be a challenge. Research your local market to ensure your concept offers something unique and in demand.

Step 2: Crafting a Business Plan

A robust business plan is your roadmap. It should detail your business concept, market analysis, marketing strategies, financial projections, and operational plan. This document can be helpful for securing financing and guiding your decisions.

Underestimating costs is a common pitfall. Ensure your financial projections are realistic and include a buffer for unexpected expenses.

Step 3: Securing Financing

You’ll need capital to start your coffee kiosk business. Options may include personal savings, loans, investors, or crowdfunding. Present your business plan to potential lenders or investors to help secure funding.

Loan rejections can occur. If one lender says no, don’t be discouraged. Explore different financing options and be prepared to pitch your idea multiple times.

Step 4: Choosing the Right Location

The success of your coffee kiosk heavily depends on its location. High foot traffic areas like malls, universities, or business districts are ideal. Consider ease of access, visibility, and the demographics of the area.

Competition and high rental costs in prime locations are common. When possible, negotiate lease terms and be ready to adapt your location choice based on thorough research.

Step 5: Obtaining Licenses and Permits

Navigating legalities is a huge part of starting any new business endeavor. Ensure you have all necessary permits and licenses to operate. This may include health department permits, business licenses, and food handler permits. The requirements vary by location, so check with your local government.

Bureaucratic delays can be frustrating. Start this process early and stay on top of all required documentation to avoid opening delays.

Step 6: Sourcing Your Coffee and Supplies

The quality of your coffee and related products is paramount. Source high-quality beans, equipment, and other supplies. Establish relationships with reliable suppliers and consider sustainability in your choices.

Scooter’s Coffee® strives to source the finest Arabica beans from around the world. We even roast our own beans at our affiliated Omaha-based company, Harvest Roasting, to ensure the quality consistency in every cup.

Step 7: Hiring and Training Staff

Hire skilled baristas and support staff. Training them to deliver excellent customer service and quality coffee is essential. Your staff represents your brand. Invest in thorough training and foster a positive work environment.

High staff turnover can be challenging. Consider offering competitive wages and growth opportunities to help retain your employees.

Step 8: Marketing and Promotion

Develop a marketing plan. Utilize social media, local advertising, and promotional events to create buzz around your opening. Effective marketing can attract a steady stream of customers. Engage with your community and build a strong online presence.

Underestimating the power of marketing can lead to slow business growth. Be sure to allocate sufficient resources to your marketing efforts.

Partnering with a Franchise: A Better Way?

Partnering with an established drink franchise system can offer numerous advantages, such as brand recognition, a proven business model, and ongoing support. Franchise systems can reduce the risk and guesswork involved in starting from scratch.

Ensure the franchise’s values and practices align with your vision. Understand the terms of the franchise agreement thoroughly.

Start Your Coffee Kiosk Business with Scooter’s Coffee

Starting a coffee kiosk business involves careful planning, dedication, and adaptability. Whether you choose to go it alone or partner with a franchise system, the key is to stay focused on quality, customer experience, and continuous improvement.

To learn more about how the Scooter’s Coffee franchise system can help you achieve your business goals, request franchise info here. Good luck on your entrepreneurial journey!

  • Coffee Industry Info
  • Drive-Thru Coffee Support
  • Our Coffee Franchisees
  • Scooter’s Coffee Culture
  • Scooter’s Coffee News

Recent Posts

  • Fastest-Growing Franchises: Why Choose a High-Growth Franchise February 8, 2024
  • How to Start a Coffee Kiosk Business in 8 Steps February 8, 2024
  • 5 Things to Make Sure Are Included in Your Franchisee Training January 22, 2024
  • Restaurant Supply Chain Management: Tips for Improving Efficiency & Expenses January 2, 2024

Request Franchise Information

Cash Available for Investment 0-$99,999 $100,000 - $199,999 $200,000 - $299,999 $300,000+

Estimated Net Worth 0 – $399,999 $400,000 – $499,999 $500,000 – $749,999 $750,000 – $999,999 $1,000,000+

Preferred State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming -- District of Columbia Puerto Rico Guam American Samoa U.S. Virgin Islands Northern Mariana Islands

By requesting information, you agree that Scooter's Coffee may call and/or text you about your inquiry, which may involve the use of automated means. You do not need to consent as a condition of any purchase, and you can revoke consent at any time. You also agree to our Privacy Policy.

Sample Coffee Kiosk Business Plan

Coffee kiosk business plan pdf sample.

If you are thinking that it is not essential for you to create a business plan because the business (coffee kiosk business) you want to start is a small one, then you have to think again.

Writing a coffee kiosk business plan helps you to better understand your business and your target market which will guide you in taking the right decisions and actions. It is also a handy resource that you can use to pitch potential investors for your business.

So, because of this, having a business plan should be non- negotiable for you. I know you think creating a drive thru coffee kiosk business plan is somehow complex, don’t worry about that. I will help you out.

Here is a sample business plan for starting a coffee kiosk.

BUSINESS NAME: Deluxe Coffee Company

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Market Analysis
  • Target Market
  • Sales and Marketing Strategy
  • Financial Plan

EXECUTIVE SUMMARY

Deluxe Coffee Company will be located in Miami, Florida in the United States .  The Coffee Kiosk will be strategically located in an area where there is no one offering the service around. The feasibility study that was carried out shows that people in that area crave for a coffee shop where they can be provided with quality coffee beverages.

This is the main purpose of the establishing Deluxe Coffee Company. As the name implies, our company aim is to brew coffee beverages of rich and superior quality so as to give our customers utmost satisfaction they have never experienced anywhere.

Deluxe Coffee Company aim is to start small but grow big by having branches all over the major cities in Florida. We plan to do this by starting from an area where our services is desperately needed and then build a strong brand identity which when extended to other parts of the country will be able to compete side by side with other big brands.

In order to ensure that this big dream comes through, we have put in place necessary plans and strategies. We know customers are the reasons why we are in business, so customer’s satisfaction will be our priority. Not only will we satisfy our customers with coffee beverages of rich and superior quality, we will also make sure we provide excellent services such as promptly attending to our customer’s demand, treating them in a special way, and creating a beautiful, serene and conducive environment for our customers at all times.

We also intend to introduce a unique concept that is alien to the industry. And this is creating an online store where our customers can order for coffee beverages at the comfort of their home and they will have it delivered to them at the speed of light. The online platform will also afford our customers to make inquiries, suggestions or complaints which will be attended to with little or no delay.

The Deluxe coffee company is owned and managed by two sisters, Annie Williams and Mitchell Williams. Annie is a food technologist and a certified barista who has gained 5 years’ experience by working with a big coffee processing company.

She is highly skilled in creating exclusive coffee recipes and she aims at using this skill to create non existing coffee recipes that will serve as Deluxe Coffee Company USP. Michelle is a business administrator who has worked with various SMEs to accelerate their business growth. Her experience in this area will greatly aid the company growth.

VISION STATEMENT

Our vision is to be one of the foremost coffee brands with a solid reputation for top notch customer service in the whole of Florida.

MISSION STATEMENT

Our mission is to always satisfy our customers with quality and superior coffee beverages that has unique taste which cannot be found anywhere else. We don’t intend to sell just coffee to our customers but also beautiful experiences that will always linger in their memories and make them come for more.

BUSINESS STRUCTURE

With our goal of building a formidable coffee brand that will be well known all through Florida, having a viable business structure is non- negotiable. This is because it will go a long way in accelerating the growth of the company.

We will make sure that we employed competent hands that do not only have the required skills and experience but are also committed and passionate about their work.

The competent hands we intend to employ to work with us include:

  • Chief Executive Officer
  • Coffee Kiosk Manager
  • Marketing and Sales Executives
  • Human Resource Manager
  • Accountant/Cashier
  • Store Manager
  • Waiters / waitresses
  • Van Driver/ Deliverer

PRODUCTS AND SERVICES

At Deluxe Coffee Company, we believe in specialization. So, rather than producing many kinds coffee beverages, we intend to focus on offering only three coffee products that we know will always be demanded by our customers. They are:

We will focus only on these three coffee products while we continue to devise innovative means tweaking their taste and flavors that will be our customer’s delight.

MARKET ANALYSIS

  • Market Trends

According to research, after oil, coffee emerged as the largest traded commodity in the world. And Americans drinks over 280.5 million cup of coffee per day. Though many people love drinking coffee, the busyness and rat race of this time doesn’t give them the chance to prepare it by themselves. This has led to the growth of coffee retailing business.

The category of people we intend to target are single ladies and gent who doesn’t have the time to prepare coffee at home.

Fortunately, the area where the coffee kiosk will be located is quite close to a college. So, we will be targeting the students as well as their lecturers who are single.  And as the business expands all through Florida, we will increase the scope of our target market to cover the type of people in need of our services in our chosen locations.

SALES AND MARKETING STRATEGY

It is the aim of Deluxe Coffee Company to employ various effective marketing strategies. One of the means we intend to market our brand is through the internet. We intend to have an educative blog where coffee lovers will get interesting information such as the health benefits of coffee, different uses of coffee and different coffee’s recipes that will make them love coffee the more.

We will also make use of different social media platforms but focus more on Facebook, Instagram and You Tube where we will consistently share valuable contents about our coffee business. We also plan doing offline marketing campaigns.

All this is aimed at creating the awareness of our brand such that they will know, like and trust it.  Also, our sales strategies will be done in such a way as to ensure we penetrate the market, therefore creating a wide reach.

FINANCIAL PLAN Pricing Strategy

We don’t intend to underprice or over price our coffee beverages. Our pricing strategy will be according to the quality services we intend to provide to our customers. And once in a while, we will do promos and give freebies to our customers.

Payment Options 

We will make sure we explore all available payment options so that our customers can make their payments with ease. And in doing this, we will be careful not to violate the financial regulations of the United States government.

The payment options we intend to make available to our customers are:

  • Cash Payment
  • Payment through Bank Transfer
  • Payment through Point of Sales (POS) Machine
  • Payment with Check
  • Payment via Bank Draft
  • Payment with Credit Cards

Startup Costs

The amount of money needed to start up the kind of coffee kiosk business we are projecting is estimated to be $250,000. This will cover everything ranging from cost of acquiring the kiosk to cost of equipment, cost of coffee marketing both online and offline. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital

The William sisters has already pooled their resources together and raised the total sum of $100,000. They are already working on raising $50,000 soft loans from friends and family and applying for bank loan to raise the remaining $100,000

Related posts:

  • Sample Food Kiosk Business Plan
  • Sample Mobile Coffee Cart Business Plan
  • Sample Coffee Import Business Plan

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

StartupBiz Global

Starting a Coffee Shop Business Plan (PDF)

Coffee Shop Business Plan

Coffee is a delicacy that’ll never get out of style because many people love it. The consumption of coffee is steadily and consistently growing and thus making a coffee shop business very lucrative. The beauty of the coffee shop business is that you can offer many remarkable coffee blends and associated food products that you don’t typically find in homes. This therefore means that as much as people might make coffee at home they would still prefer uniquely-made coffee from coffee shops. It’s also a common trend for people to meet-up for a business meeting or a date over coffee. So a coffee shop business is definitely a worthy undertaking that wields huge prospects. This article will outline how to start the coffee shop business, and the coffee shop business plan – PDF, Word and Excel.

Business Model

The coffee shop business is basically a retail type of business. As such the most common business model for a coffee shop is direct sales. The common items sold in a coffee shop are coffee and certain food snacks. There is room of course to expand the product and service range. For instance, you can find juices, smoothies, and fast foods being served in a coffee shop. The thrust is always to have diverse offerings so as to draw in more customers.

Market Research

Coffee consumption trends tend to be location-specific and highly segmented. There are even possible scenarios where introducing the idea of a coffee shop will be a very new idea to the target market in question. This all means that extensive research must be done to ascertain that a steady stream of customer inflows will be guaranteed.  It’s very possible that after setting up a coffee shop you can fail to get substantial customer inflows so be diligent in research. You must study your competitors. Find out what products or services they’re offering, operating hours, niching approaches, marketing strategies and pricing strategies. You must study the target market to have an idea of their average income levels and coffee consumption habits. The failure to plan is the beginning of business failure. You should ensure that you have a detailed coffee shop business plan before you venture into this business.

Location And Premises

A coffee shop should ideally be located at a place that has high volumes of vehicle and human traffic. In your choice of a location, ensure that you factor in the size of the pool from which potential customers will come from. Be absolutely sure about the income levels of people in that pool. Coffee shops are best situated at shopping centres, in residential areas, shopping malls, central business districts or strategic standalone locations. A coffee shop must be clearly visible to anyone moving up and down in the vicinity.

Your premises must be spacious enough to have parking space that adequately accommodates your customers. The building should be large enough to accommodate all your equipment, offices, and space for customers. Staff and customers must be able to move around without any inconveniences. Your coffee shop business plan should cater for the costs of buying or leasing the premises.

Competitive Analysis

The coffee shop is quite competitive in most places. There are numerous notable coffee shop brands you must consider. That does depend on where your coffee shop business will be located. In some parts of the world you might have to contend with the likes of Starbucks. You have to consider at least 3 significant coffee shops who are your direct competitors. Check out the type of services and products they offer. Study their customers and find out their preferences. Look into why they choose the locations they are using. Find out about their prices and payment options.

Study how they reach out to prospects and how they retain customers. You are doing all this to figure out your competitors’ strengths and weaknesses. It also helps to study the dynamics around those who make their coffee at home. Understanding that can inspire strategies you can employ to appeal to that pool. There are many people who make their coffee at home so it a competition element you must study. That is why conducting some poll or survey to better understand people’s needs, comes in handy.

Equipment for a Coffee Shop

If you want to run a cutting-edge coffee shop then there’s a wide range of specialized equipment that you’ll need. Your equipment plays a major role in how your coffee shop will perform. You’ll require things like drip coffee makers (preferably automatic ones), espresso machines, coffee grinders, freezers, refrigerators, storage containers, ovens, toasters, POS system, cooking and baking gadgets plus utensils and blenders, amongst other equipment.  It’ll also be necessary to have cold counter displays or just basic display platforms or containers. So there’s a significant amount of money that’ll be required to purchase the equipment. Obviously tables, chairs, countertops, plates, saucers, spoons, cups, glasses and so on will be needed. The costs of purchasing the furniture and equipment should be included in the coffee shop business plan.

Permits/Licenses, Insurance & Business Bank Account

Start off with formally registering your coffee shop business. Get in touch with your local authorities to get guidance on applying for an operating license. Be prepared for some rigorous assessments which are typical when applying for a license to operate a food business. Contact reputable insurance providers to weigh your options in terms of getting the coffee shop business insured. It is financially prudent to open a separate business bank account for the coffee shop business. It is important that you separate your personal finances from the coffee shop business.

The major product of virtually any coffee shop is coffee or coffee-based beverages. There are also several other types of beverages and wide ranges of foods which are sold in coffee shops. A study of other players or your competitors will give you an idea of what products or services are popular in your area. Your menu has an effect on the number of customers that your coffee shop will attract, so you have to thoroughly research on this aspect. Some of the popular offerings are lattes, espressos, cappuccinos, americano, tea and different types of coffee (gourmet, flavoured, iced or specialties). There are other accompanying treats that can be included such as bread, cakes, bagels, cookies, sandwiches, donuts, croissant, pastries, salads, beverages, blended drinks (e.g. smoothies). The products that you will be offering should be included in your coffee shop business plan.

Cappuccino Coffee

Staff And Management

Having expert baristas is vital for you to guarantee the production of high quality coffee. From the beginning you should have exceptional baristas working in your coffee shop. Focus on getting passionate and driven staff with hospitality and catering experience. The number of staff needed will depend on the size of your coffee shop and the range of services or products that you offer. Waiters plus cashiers will be needed – they must be passionate about customer care and service. Management size again depends on size of operations but to keep human resource costs low you can start with a lean management. Other required staff include accountants, supervisors, security team, stock controllers and managers, though this depends on the size of your coffee shop.

Your coffee shop should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift and quality service from the staff. Having a small or skeletal staff makes it very difficult to provide swift service. Remember we are living in a fast-paced world where people don’t want to be kept waiting for too long. The salaries of all your employees must be catered for in the coffee shop business plan.

Marketing And Sales Strategies

Build a digital footprint.

This entails setting up a website and social media accounts. Then you have to actively post and engage with your audience. Your content must be characterised by alluring food visuals. You also have to incorporate online ordering and online payment options. You also have to include delivery options. This will go a long way in driving sales for your business. Regularly hold online contests meant to generate leads. Get notable social media influencers associated with your coffee shop business.

Hosting Events

You can offer a service where people can pay to host events at your coffee shop. This would entail them paying to use the venue and also paying for your food services. You can realize more money in a shorter time this way. Examples of events you can host can be luncheons, parties, weddings, presentations, and the like. Especially if your coffee shop is big and or has a big backyard, you can cash in on this. At the same time, this will put your coffee shop business’ name out there.

Attending Strategic Events

There are a number of events you can attend to showcase your coffee shop business. Such events serve a dual purpose i.e. brand awareness and revenue generation. For example, you can attend trade fairs, expos, entertainment events, and so on. Whilst marketing your coffee shop business you will also be generating revenue.

The market for coffee is huge and ever increasing. Demand for coffee continues to be dominated by instant coffee supported by consumers’ changing lifestyles, particularly amongst the younger generation, which is increasingly opting for convenience to suit their busy lives. More consumers are drinking coffee and spending time and money in restaurants and coffee shops. Some professionals and businesspeople make use of coffee shops for their meetings whilst some like to hang out in coffee shops during their breaks. You should invest lots of time and effort in marketing your business especially on the internet and social media. A proper marketing strategy should be included in the coffee shop business plan.

Keys To Profitability

Personalization or customization is key.

Customers prefer coffee shops that tailor their products or services to their needs. Coffee shops which are rigid and provide generic offerings will not cut it. Make it possible for customers to specify their needs and you should be able to provide them. Nowadays customers are keen on getting personalized or customized services. This is especially so for a coffee business so ensure you can provide that. Build a system that enables data collection and analysis. For instance, having an electronic point of sale system (EPOS) helps in this. This make is easier to know customer preferences and buying patterns informed by data. It will also be essential to inventory management which is pivotal in the coffee shop business.

Customer Loyalty Programme

Customer loyalty can be a huge driver of brand awareness for your coffee shop business. Customer loyalty needs to be encouraged and rewarded. Once customers know their loyalty gets rewarded they will actively spread word of mouth. They will work towards making referrals. The rewards you can offer can be discounts or certain goodies they can win. This marketing strategy is highly effective since most people prefer to try a food service recommended by someone. Customer loyalty programmes are also much cheaper than other marketing strategies. Profitability is boosted by effectively setting up a customer loyalty programme for your coffee shop business.

It is important to appreciate that niching in vital for a coffee business. Your coffee shop business must have a clear brand identity that appeals to a specific niche. Quality, convenience, and speed are core aspects you must ensure in your coffee shop business.

Pre-Written Coffee Shop Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the coffee shop business, we encourage you to purchase our well-researched and comprehensive coffee shop business plan. We introduced the business plans after discovering that many were venturing into the coffee shop business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global coffee shop business plan will make it easier for you to launch and run your coffee shop business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a coffee shop. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the coffee shop business.

Uses of the Coffee Shop Business Plan (PDF, Word And Excel)

The coffee shop business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your coffee shop business
  • As a coffee shop business proposal
  • Assessing profitability of the coffee shop business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Coffee Shop Business Plan (PDF, Word And Excel)

The business plan for coffee shop includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the coffee shop business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your coffee shop business

The coffee shop business plan package consists of 4 files

  • Coffee Shop Business Plan – PDF file (Comprehensive Version – 85 Pages)
  • Coffee Shop Business Plan – Editable Word File (Comprehensive Version – 85 Pages)
  • Coffee Shop Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
  • Coffee Shop Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Coffee Shop Business Plan (PDF)

Coffee Shop Business Plan PDF

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Get the Coffee Shop Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

coffee shop business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your coffee shop business! Check out our collection of business plans  , and more business ideas .

Related Posts

cake making business plan

How To Start A Cake Making Business

Business Ideas for the future

9 Business Ideas For The Future (2020 – 2030)

Business ideas for women

Top 10 Profitable Business Ideas For Women

3D Printing Business

Starting a Profitable 3D Printing Business

 

Join our mailing list to receive the latest posts and updates from our website.

You have Successfully Subscribed!

Kiosk Business Plan Sample PDF Example | Free Download Presented by BizMove

Free business plan PDF download

Watch This Video Before Starting Your Kiosk Business Plan PDF!

Checklist for Starting a Kiosk Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Kiosk business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here’s Your Free Kiosk Business Plan DOC

Free book for you: how to start a business from scratch (pdf).

Copy the following link to your browser and save the file to your PC:

https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf

Do You Suffer from These Entrepreneur Weaknesses

It's easy to criticize an entrepreneur, especially if you're married to one, work for one or are coaching/consulting one. Entrepreneurs, like any pioneer, have their own set of (always evolving) rules and strategies. Many entrepreneurs are successful in spite of themselves. The key in working well, and enjoying, entrepreneurs is to fully understand their weaknesses, because these are often their biggest strengths, although YOU may not think so! Here is a list of weakness and the strengths that they "are." Sub-point 2

1. Can't Focus, lots of ideas, runs in circles.

If the entrepreneur could focus, they'd be a bookkeeper (no offense to bookkeepers; I was a CPA for years). The enterpreneur's currency is ideas, often a flood of ideas. This is good. Encourage MORE ideas, don't try to pin them down. When they feel your support in challenging them to come up with more and BETTER ideas, the flow is restored and they'll find the one to really NATURALLY focus on. Really. The reason they can't focus is that they haven't yet flushed out all of the half-baked ones.

2. Not good with details.

Duh. Why should they be. Sure, it would great if they would focus on details, and in fact, many entrepreneurial-types fail or have lots of stress (think ValuJet's CEO), specifically because they won't or cannot sweat the details. But given many won't deal with details well, suggest they give up even trying. Sure, this may create a mess, but challenge the entrepreneur to solve the mess as if the mess was a new business! That'll get 'em thinking! (Entrepreneurs are like kids; it's good to divert them.)

3. Feel odd, different, alone, strange.

Entrepreneurs are simply wired differently and they SHOULD feel this way, because it's TRUE and there is nothing wrong with it at all. In fact, if you can help the entrepreneur to relish their unique, contrary, leading edge ways, you'll help them feel better about themselves (their different-ness), which will increase the flow of ideas and success. Educate the entrepreneur to understand not just themselves as individuals but to understand about the species called Homo entrepreneurs.

4. Good at starting business, bad at running them.

This is very true of many entrepreneurs, but you know, many entrepreneurs think that they have an obligation to run their businesses and become a great manager. 90% will never be great managers; they shouldn't even try -- too much stress on everyone! The solution: Help the entrepreneur to set a "sell date" right now, so they know they're getting out and when! This relieves some of the pressure and also forces the entrepreneur to create a sell-able company vs one that is just a monument to their ego (and I mean this lovingly). It's essential that you and the entrepreneur get that there's no reason an entrepreneur can't start and sell 25 businesses. Selling is not failure; it's good business and lets the entrepreneur play instead of being saddled with responsibilities and accountabilities that they just don't want, but feel that they should have. Help the entrepreneur to "get" that they'd really rather NOT run their business and that they prefer to start new ones. This will turn a perceived weakness into a profitable strength.

5. Chaos reigns in the company.

This is fairly common, for several reasons. First, the entrepreneur LIKES chaos and is unlikely to attract or be able to hire a manager that is cross-platform: able to both manage the people/operations and ALSO be able to put up with the personality or constant flow of ideas and changes that the entrepreneur is likely to have. A solution is to design the company so that it can afford the chaos and the financial stress that chaos usually bring. A second solution is to educate the entrepreneur and staff that chaos CAN be good business and not to worry about it. Another solution is to ask the entrepreneur to solve the chaos problem by thinking of it as a foundering business that the entrepreneur has purchased. His/her job; Turn it into a profit center! This will get the juices flowing. Another solution is to help the entrepreneur to create fully automated and foolproof systems, usually managed by outside contractors or vendors who are not IN the business day to day. This works well, because it forces the employees/owner to use the systems, which are mostly computer based. Boys will be boys and it's better to save them from themselves sometimes! Systems to this. Remember: Creation IS messy! It shouldn't have to be, but often is.

6. They fail. And fail again.

This one's tricky if you look at the failing business as a problem or as a reflection on the entrepreneur's ability and strengths. In this case, their weaknesses were bigger than their strengths and the business failed. But, just like a kid has to fall a couple of times when learning to ride a bike, so do entrepreneurs fail as they learn how to be successful. Remember, it's the SPARK that the entrepreneur has that is the REAL source of profitability. It's just that there is often a learning curve as the entrepreneur learns to compensate for his/her weaknesses by delegating, outsourcing, maturing, and learning new skills. The Spark usually wins in the end. Note: Just like you can't really tell much to an adolescent because "they know it all," you often can't tell much to an entrepreneur because they DO know it all! Don't try to parent the entrepreneur; you'll lose. Just love them and be there when they fail. That helps them learn faster.

7. They exaggerate and are too optimistic.

This is good! Encourage the entrepreneur to exaggerate as much they want to. This is a reverse way to get them to tell the truth. It works. Exaggeration and pipe dreaming are as important to the entrepreneur as faith and believing are to Christians and other religions. It just comes along with the lifestyle. It's part and parcel. It's hard to have one without the other. Entrepreneurs are so out in front of the rest of us that they NEED to exaggerate how well things are going, in order to keep the faith -- hey it's lonely out in front (or in left field, depending on how savvy the entrepreneur is!). Exaggeration, pipe dreaming and denial are the tools and comforts of the trade of entrepreneur ism. Sure, many entrepreneurs grow through this, but don't try to take away their blankie until they're ready. They need it.

8. Always at the edge financially.

This one's a toughie, because of the "unnecessary" stress it can cause to the entrepreneur, the business, employees, families. What I've sought to do is to educate the entrepreneur who is always at the edge that there is an emotional dilemma that they are trying to heal, via their business. The psychological source of this "always at the edge" may be an addiction to adrenaline, the pleasure/high of "pulling it off" at the last minute, of the high that victory brings, the need to be better than everyone else/compensate and even the inability to establish a reserve of cash and time so that they function without this stress. In my own case, I pushed so hard that I was always just barely making it, even though sales kept growing significantly. When I learned that this was because of self esteem (technically, a "havingness level" problem (meaning that I couldn't let myself "have" what I was earning)), I was able to make a couple of minor changes and establish such a healthy reserve that I am set for life (and can play with projects such as these Top Ten Lists!) The traps the entrepreneur will fall into is to increase their lifestyle just as quickly as their company grows. Mistake. But, back to why being at the edge financially is a such a strength. It's because the entrepreneur has proven, time and time again, that they are resourceful, can survive and bounce back from adversity. This is GREAT! Now, direct the entrepreneur to direct this energy into creating a healthy savings account instead of leveraging so much, and you'll have a successful entrepreneur.

9. Family of the entrepreneur, suffers.

Another toughie. You didn't just marry a man/woman or a businessman/woman. You married an ENTREPRENEUR! And he/she didn't come with instructions, warning labels or antidotes. Oops! If entrepreneurial genes were find-able in the DNA, they'd be considered a strong, strong drug. Reality aside, it's best that you develop your own strong interests and let your husband/wife do their own thing. You'll always be #2 (well, maybe # 1 and half). You can have a great marriage if you get this.

10. Sales dip.

Sales dip because the entrepreneur has turned over some or all of the sales function to others. Take this as an invitation for the entrepreneur to get back to selling, where they usually shine.

Predict Your Future. Don't use a crystal ball to make predictions of your business. By carefully analyzing the historic trends of your business enterprise, as shown on your records for the past five decades, you can predict for the year ahead. Your record of sales, your experience with the markets in which you sell, and your general knowledge of the economy should allow you to predict a revenue figure for the following calendar year. When you have a Sales prediction figure, make up a budget demonstrating your costs as a proportion of the figure. In the next year, you can compare real P&L amounts for your budgeted figures. Thus, your budget is an important tool for determining the health of your business. Make Timely Decisions. Without actions, predictions and decisions about the future aren't worth the paper they're written on. A decision that doesn't lead to action is a poor one. The pace of business demands timely in addition to informed decision making. If the owner-manager is to stay ahead of competition, you have to move to control your destiny. Powerful Decision making from the small business requires a number of things. The owner-manager should have as much accurate information as you can. With these details, you should establish the consequences of all possible courses of action and the time demands. When you have created the decision, you have set up your company so that the decisions you make can be transmitted into action. Control Your Small Business. To work, the owner-manager must be able to motivate key people to get the outcomes intended for within the cost and time constraints allowed. In working to achieve outcomes, the small business owner-manager has an advantage over big business. You can be fast and flexible while many big businesses need to await committee action before a decision is made. You do not need to get consent to act. And equally important, bottlenecks to implementing new practices can receive your own personal attention. One of those Secrets is in determining what items to restrain. Even in a small business, the owner-manager should not attempt to be all things to everyone. You ought to keep close control on people, products, cash, and some other tools that you consider significant to maintaining your operation pointed toward profit. Handle Your Folks. Most companies find that their biggest expense is labor. Yet because of the close contact with workers, some owner-manager of small businesses don't pay sufficient attention to direct and indirect labour costs. They tend to think of those prices in terms of people rather than relate them to profit in terms of dollars and pennies. Listed below are a few Tips regarding personnel handling: Gradually Review each position in your company. Have a quarterly look at the job. Is work being replicated? Can it be structured so that it motivates the employee to become involved? Can the tasks be given to another employee or employees and a position eliminated? Can a part-time individual fill the job. Perform A little private mental game. Imagine you have to eliminate one worker, If you needed to let 1 person go, who would it be? How would you realign the jobs to make out? You may find a real solution to the imaginary problem is potential to your financial advantage. Use Compensation for a tool instead of viewing it as a essential evil. Reward Superior work. Look into the possibility of using raises and bonuses as incentives for greater productivity. For example, can you envision bonuses as morale boosters through seasonal slacks or other dull periods? Remember That there are new means of controlling absenteeism through incentive reimbursement plans. For example, the owner-manager of one small company eliminated holidays and sick leave. Rather, this owner-manager gave each worker thirty days annual leave to use as the worker saw fit. At the conclusion of the calendar year, the employees were paid at regular prices for the depart they didn't use. To qualify for the year-end cover, the employee had to establish that sick leave was shot only for this purpose. Non-sick leave had to be applied for in advance. As a result, unscheduled absences and overtime pay have been decreased significantly. In addition, workers were happier and more productive than they had been under the older system. Control Your Inventory. Do not tie up all your cash in stock. Use a perpetual inventory system for a cost control rather than a system only for tax purposes. Establish use patterns or purchase patterns on the materials or items which you have to stock to maintain the minimum number needed to supply your customers or to maintain production. Excessive stock, whether it is finished product or raw materials, ties up funds that may be used to better advantage, as an instance, to open up a new sales territory or to purchase new machinery. Centralize your Buys and avoid duplications. Be a relative shopper. Verify orders . Get the purchase price and amount straight right away. Check what you Get for quality and condition. Assess bills from suppliers against quotes. You don't wish to be the victim of their error. You should, However, keep 1 fact in mind once you set up your stock control system. Do not spend more on the management system than it can yield in savings. Control Your Products. From control of inventory to control of products is but a step. Make sure your sales people recognize the value of promoting the products which are the most lucrative. Align your service coverages along with your markup in mind. Arrange your products so that low markup things require the least handling. Control Your Cash. It's good policy to handle checks and cash as though they were perishable commodities. They are. Money on your protected earns no recurrence; also it Can be stolen. Bank promptly.

Abaya Accessory Accounting Acrylic Nail Ad Agency Agarbatti Agency Agro Air Conditioning Service Airbnb Airsoft Alcohol Aluminum Can Recycling Antique Any Small Apartment Apparel Appliance Repair App Aquarium Arcade architecture art gallery ATM Auto Body Shop Auto Detailing Auto Rickshaw Auto Transport Automotive Used Parts Axe Throwing Babysitting Bail bonds Balloon Bank Banquet Hall Barbershop battery BBQ Catering BBQ Food Truck BBQ Sauce beauty parlour bed bug Big bike rental Bike shop Billion Dollar Bird Breeding Biryany Bitcoin Blacksmith Bling Shirt boat rental Bookbinding Bounce House Bow BPO Bracelet braiding

Copyright © by Bizmove.com. All rights reserved.

wisebusinessplans logo

  • Customer Reviews
  • Net 30 Account
  • Wise Services
  • Steps & Timeline
  • Work at a Glance
  • Market Research at a Glance
  • Business Plan Writing Services
  • Bank Business Plan
  • Investor Business Plan
  • Franchise Business Plan
  • Cannabis Business Plan
  • Strategic Business Plan
  • Corporate Business Plan
  • Merge and Acquisition Business Plan (M&A)
  • Private Placement Memorandums (PPM)
  • Sample Business Plans
  • Professional Feasibility Study
  • PowerPoint Presentations
  • Pitch Deck Presentation Services
  • Business Plan Printing
  • Market Research
  • L-1 Business Plan
  • E-2 Business Plan
  • EB-5 Business Plan
  • EB-5 Regional Centers
  • Immigration Attorneys
  • Nonprofit Business Plan
  • Exit Business Planning
  • Business Planning
  • Business Formation
  • Business License
  • Business Website
  • Business Branding
  • Business Bank Account
  • Digital Marketing
  • Business Funding Resources
  • Small Business Loans
  • Venture Capital
  • Net 30 Apply

Wise Business plans logo

  • Frequently Asked Questions
  • Business Credit Cards
  • Talk to Us 1-800-496-1056

Coffee Shop Business Plan Sample

  • Fill the Form to Download Coffee Shop Business Plan Example

Coffee shop business plan sample

The coffee shop business plan is an essential tool for coffee shop owners and those who want to open a coffee shop.

A coffee shop business plan will give you an idea of how much a coffee shop will cost, how those costs will be funded, and how much money you expect to make from it. 

When it’s ready, you can show it to investors, banks, partners, and anyone else who can help you open a cafe. Getting this document right is worth your time and effort, so make sure you do it right.

After helping entrepreneurs in the USA launch more than 400 independent coffee shops , we know that a business plan is vital for success.

We are here to help you write a coffee shop business plan.

Here’s a business plan sample pdf and a template that will give you some inspiration for what should be included in your coffee shop business plan.

1. Business Plan Title Page

3. market overview, 4. competitive analysis, 5. swot analysis, 6. marketing plan, 7. funding request, 8. management summary, 9. financial highlights, coffee shop business plan powerpoint presentation, download coffee shop business plan example pdf.

Coffee Shop Business Plan Template

Coffee Shop Business Plan Sample

A coffee shop business plan template should include the following sections. Let’s look at a coffee shop business plan template and discuss what each section should include.

1. Business Plan Title Page 2. Executive Summary 3. Market Overview 4. Competitive Analysis 5. Swot Analysis 6. Marketing Plan 7. Funding Request 8. Management Summary 9. Financial Highlights

Start with the legal name of your business. Provide the address of a likely location or website if you already have one. Include your company logo at the top or bottom of the title page. On the title page, there should also be a table of contents listing each section and its page number.

Coffee Shop Business Plan Template

What makes a great cover page for a business plan?

Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.

2. Executive Summary

The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan.  The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.

While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix.

The local area has been in dire need of a service of this type for some time and The Coffee Shoppe plans to adequately serve them through the consistent delivery of real-time hospitality. 

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must be acquiesced. 

The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day to day operations of the organization.

The marketing for The Coffee Shoppe will be done through a variety of mediums including the Internet, mass media, print and networking. Internet efforts will center on the creation of a user-friendly website that clearly list all of the core services that will be offered. 

To read the full executive summary, click here to download the PDF

Read more: Executive summary examples

Financial Highlights

Financial highlights of coffee shop business plan Sample

The Company is entering the market at a time when the industry in which it operates is experiencing substantial growth. According to market research firm IBIS World, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in

2018. The Coffee & Snack Shops industry is projected to see an average annual growth rate of 1.4% over the next five years, placing industry revenue at $51 billion in 2022.

Market Analysis

Market Analysis of Coffee Shop Business Plan Sample

Target Market

Target Market of Coffee shop business plan sample

The following is a listing of the primary competitive advantages of the Companv upon entering the market

  • Congenial customer service
  • A central location wit greater foot traffic Parking facility available for customers
  • Soothing ambiance for calm eating
  • Excellent visibility from the road
  • Aggressive marketing campaian
  • Understanding visitors food choices and integrating the same in the menu
  • Inviting feedback from customers
  • Key understanding of trends and flavor
  • The company will hire experienced management and staff

Competitive analysis of coffee shop business plan

The following is an analysis of the  SWOT analysis of the coffee shop business as well as the opportunities and threats present in the market.

  • Location. The location is one of the primary strengths of the The Coffee Shoppe business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
  • The founder. Founder Nancy Harrigan is a seasoned, strategic business professional with an eye towards success, profit and achievement. These qualities will form the basis of the The Coffee Shoppe brand and be a catalyst that propels the success of the operation.
  • Servicing of a need. The services that will be brought to the local residents of Miami are one that is truly needed. The fact that The Coffee Shoppe will be satisfying this need will endear the organization to the customer base and allow for consistently strong growth.
  • Lack of funding. Funding is the sole weakness of the The Coffee Shoppe business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable business.

Opportunities

  • Limited competition. The limited amount of local competition is the primary opportunity for The Coffee Shoppe as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
  • Small business growth. The projected growth of small businesses will provide another opportunity and will feed opportunities directly into the The Coffee Shoppe pipeline.
  • Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Marketing for The Coffee Shoppe will be done through a variety of mediums with television, print and the Internet being the primary drivers. The website will have SEO capabilities and will be developed using all of the latest in web and graphics technologies.

In addition to the home website, plans also call for the creation of a strong social media presence using Facebook.com and Twitter.com with regular updates occurring on each of the aforementioned pages.

Commercial time has already been purchased through ABC and commercial production will begin immediately following funding acquisition. Print marketing will consist of advertisements being placed in publications that are typically read by members of the targeted audience including small business owners and corporate types.

Networking will round out the The Coffee Shoppe marketing mix with the founder joining various networking groups that give her the ability to champion the brand that she has created.

Read more: how to do market research research

Fund Requirement for Coffee Shop Business Plan

Read more: ways to find investors for your business

Management Summary Coffee Shop Business Plan

Financial Indicators

financial indicators of coffee shop business plan samples

To learn more about financial indicators, click here to download the pdf

Break even analysis

Break even Analysis of Coffee Shop Business Plan

Profit and Loss Statement

profit and loss statement of coffee shop business plan samples

Projected Cash Flow

projected cash flow of coffee shop business plan samples

Projected Balance Sheet

balance sheet of coffee shop business plan samples

Coffee Shop Business Plan Sample. FAQs:

Starting a coffee shop can vary greatly depending on location, size, and concept. On average, the initial investment can range from $80,000 to $300,000. This includes lease deposits, equipment purchases, inventory, permits, and marketing expenses.

The specific permits and licenses needed will vary based on your location and local regulations. Common requirements include health department approvals, business permits, food service licenses, and zoning permits. It’s crucial to research and comply with all necessary legal requirements.

A successful marketing strategy is essential for attracting customers. Utilize social media platforms, collaborate with influencers, and host events to create buzz around your coffee shop. Offering unique beverages, outstanding customer service, and a welcoming ambiance will keep customers coming back.

While it’s not mandatory, offering organic or fair trade coffee can attract environmentally conscious consumers. It also reflects your commitment to sustainable and ethical practices, which can build a loyal customer base.

Track key performance indicators (KPIs) such as sales revenue, customer retention rates, average ticket size, and social media engagement. Analyzing these metrics will help you gauge the success of your coffee shop and identify areas for improvement.

Implementing a loyalty program, offering personalized perks, and providing excellent customer service are effective ways to retain customers. Engage with your audience on social media, respond to feedback, and continuously improve your offerings based on customer preferences.

Our free real sample business plans will show you how to write a plan that looks as polished and professional as this one.

Click to view the coffee shop business plan sample. Our experienced business plan writers professionally write each business plan and work with you to develop a winning plan.

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

Quick Links

Made in USA

  • Investor Business Plans
  • M&A Business Plan
  • Private Placement
  • Feasibility Study
  • Hire a Business Plan Writer
  • Business Valuation Calculator
  • Business Plan Examples
  • Real Estate Business Plan
  • Business Plan Template
  • Business Plan Pricing Guide
  • Business Plan Makeover
  • SBA Loans, Bank Funding & Business Credit
  • Finding & Qualifying for Business Grants
  • Leadership for the New Manager
  • Content Marketing for Beginners
  • All About Crowdfunding
  • EB-5 Regional Centers, A Step-By-Step Guide
  • Logo Designer
  • Landing Page
  • PPC Advertising

Wise Business Plan New Logo White

  • Business Entity
  • Business Licensing
  • Virtual Assistant
  • Business Phone
  • Business Address
  • E-1 Visa Business Plan
  • EB1-A Visa Business Plan
  • EB1-C Visa Business Plan
  • EB2-NIW Business Plan
  • H1B Visa Business Plan
  • O1 Visa Business Plan
  • Business Brokers
  • Merger & Acquisition Advisors
  • Franchisors

Proud Sponsor of

  • 1-800-496-1056

US flag

  • (613) 800-0227

Canada flag

  • +44 (1549) 409190

UK flag

  • +61 (2) 72510077

Australia flag

Coffee Shop Business Plan

Ready to start your own coffee shop business? Set yourself up for success by creating a solid business plan. Download this business plan template, with pre-filled examples, to inspire your own plan.

Download a free coffee shop business plan template in PDF or Word doc format

This form will load shortly, thanks for your patience.

Sign up arrow

What you'll get with this template:

  • A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours.
  • A professional business plan template All 550 of our business plans are in the SBA-approved format that's proven to raise money from lenders and investors.
  • Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.
  • A Word doc you can edit We don't just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Key sections in this coffee shop business plan:

All of our sample business plans are complete and include all of the sections that bankers and investors expect to see. Every plan includes the following sections:

  • Executive Summary : A quick overview of your plan and entices investors to read more of your plan.
  • Company : Describes the ownership and history of your business.
  • Products and Services : Reviews what you sell and what you're offering your customers.
  • Market Analysis : Describes your customers and the size of your target market.
  • Strategy and Implementation : Provides the details of how you plan on building the business.
  • Management Team : An overview of the people behind the business and why they're the right team to make the business a success.
  • Financial Plan : A complete set of forecasts including a Profit and Loss Statement, Cash Flow Statement, and Balance Sheet.

If you're interested in learning how to write a business plan, read our free in-depth guide to writing a business plan , download our free Business Plan Template , and check out LivePlan —our award-winning business planning software.

Looking for a sample business plan PDF? You can download a few PDF examples below:

  • Accounting and Bookkeeping Sample Business Plan PDF
  • Agriculture Farm Sample Business Plan PDF
  • Cleaning Service Sample Business Plan PDF

35 day money back guarantee

Need a faster way to write your business plan? LivePlan is the #1 planning tool for over 1 million businesses.

Laptop business plan example

Discover the world’s #1 plan building software

coffee kiosk business plan pdf

BizBolts

  • Business Plans
  • Business Ideas
  • Business News
  • Business Tips
  • Testimonials
  • Terms And Conditions
  • REFUND POLICY
  • DELIVERY POLICY
  • PRIVACY POLICY
  • WHATSAPP SUBSCRIPTION

Select Page

Starting a Coffee Shop Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans , Retail Industry

Starting a Coffee Shop Business in South Africa – Business Plan (PDF, Word & Excel)

When it comes to coffee, there’s no doubt about it: the country is one of the world’s coffee hotspots. Based on recent market research reports, the consumption of coffee has gone up over the years. A coffee shop is a profitable business to start in South Africa. As the average income has risen steadily, there has been an increase in coffee consumption. This increase in coffee sales  in recent years is due to the growing middle class which has resulted in a growing coffee and café culture. Younger, and upwardly mobile consumers drink coffee as a beverage of choice. It is evident that this is a business market that you can explore. South African coffee consumers are becoming more and more interested in the full coffee experience. Coffee is not only an essential beverage for starting your day; it can be seen as a social drug that promotes cohesion and recreation. Instant coffee remains an absolute favorite amongst many South Africans, and that’s how the commercial market supposedly took off. Just like any other country, the coffee culture is growing and finding a foothold in the South African market. This article will outline how to start a coffee shop business in South Africa, and the coffee shop business plan – PDF, Word and Excel.

A coffee shop is a lucrative business, providing income for many South African entrepreneurs, but there are some essential factors you need to consider before you venture into this business. You need to decide on the size of your coffee shop; location, the various beverages, the accompaniments you will provide, plus your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good coffee shop business plan before you venture into this business.

Business Model

A coffee shop’s business model is similar to that of a retail store , where the coffee shop has direct access to customers, who are usually local people from the neighborhood. When it comes to your brand, you can offer popular types of coffee such as Assagay Coffee, Douwe Egberts, Jacobs Kronung, and Frisco, to name a few. You can even stand out by providing coffee imported from other countries. There are various other beverages that you can offer, such as herbal teas, various brands of hot and iced tea, and hot and cold chocolate. In addition to providing hot beverages, you can offer snacks, cakes, confectionaries, and entertainment. You can also consider hosting events such as documentary screenings, book readings, and art displays with live music that can appeal to several people. It is important to note that your coffee shop is not just about offering food and beverages to your clients. You are selling an experience; people should be drawn to your shop because of the quality of your coffee as well as the great customer service you provide. This experience is also enhanced by the location you choose for your coffee shop. It is important that you set up your coffee shop in a safe neighborhood where potential clients can find you without hassle.

Market Research

For you to establish a successful business, you need to research your market. You must know who your potential customers are, especially if you are setting up a brick-and-mortar shop. Factors to study include the demographics, needs, and preferences of your potential customers. You must understand your customers’ spending patterns as well as their specific needs. You can obtain this information by talking to people in the area, visiting other coffee shops, restaurants, and cafes. Speaking to managers of different establishments can provide you with a lot of insight. By figuring out your potential customers’ behaviors, you can better position yourself in the market. You need to know who your competitors are and what they offer in order to improve your customer experience. Understanding the industry in terms of both competitor behavior and customer behavior will help you outline your unique competitive advantage. There are plenty of cafes, coffee shops, and restaurants that sell similar products and services. Even though the market is saturated, you can always find ways to differentiate yourself.

Location & Premises

This is an important decision to make before you start a coffee shop business. It’s important that you locate your coffee shop close to your target market. Consider the amount of road traffic, find an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls, and the CBD. Opening a coffee shop close to places that typically have potential for traffic such as near schools could be ideal depending on your target market. It is important to be strategic about your neighboring businesses because you are more than likely to feed into each other instead of competing. The cost of buying or leasing the premises should be included in your coffee shop business plan.

Equipment For Coffee Shop Business

You need various equipment for your coffee shop business. The equipment you need will depend on the size of your coffee shop and the kind of products you will be selling. Some of the required equipment includes automatic coffee makers, espresso machines, roasters, stoves, ovens and brewers to name a few. You may need to buy delivery bikes especially if you plan on selling baked goods and other complimentary products to enable you to transport the meals for deliveries. Your coffee shop business plan should cater for such costs including the equipment you will need for your coffee shop.

Licenses, Insurance, and Business Bank Account

When it comes to the Businesses Act in South Africa, any business that offers food and beverages in the form of meals for consumption on or off business premises, or any perishable foodstuffs should have a license. As such, you need to apply for a business license for your coffee shop. As for a certificate of acceptability, you need to provide information about the nature and type of food you handle on the premises, as well as the nature of the handling. This could be preparation, packing, processing, or certain other information regarding your coffee shop. Another important aspect when it comes to setting up a coffee shop is insurance. You need to have property insurance, which helps you cover your coffee shop premises, equipment, and stock. You also require general liability in order to cover legal expenses if someone gets hurt in your coffee shop. Insurance can help you pay for equipment if it breaks down or gets damaged. You must have insurance to protect you from direct physical loss to your coffee shop as well as your personal property due to accidents. Make sure that you separate your business bank account from your personal bank account. Businesses’ expenses, cash flows, and taxes must not mix with your personal finances.

Your target niche will determine if your coffee business products will sell. The most popular beverages in most coffee shops and cafés in South Africa are brewed hot coffee and iced coffee, blended coffee, herbal teas, various brands of hot and iced tea, plus hot and cold chocolate. So, it will be advantageous to have all these various beverages in addition to other complimentary products. It is also wise to provide complimentary services such as free Wi-Fi to attract and retain customers.  In addition to selling beverages you can also sell breakfast, baked goods, and other snacks. Another essential factor in running a coffee shop is selecting the right suppliers for your coffee shop. Consider suppliers who can provide affordable and quality ingredients consistently. Your coffee shop business plan should outline the various products and services you will provide.

Competitive Analysis

There are a number of restaurants, cafes, and coffee shops in South Africa, so in order for your coffee shop to succeed, you need to know your competitors. It’s important that you conduct a competitive analysis that identifies who your direct and indirect competitors are. Find out what other coffee shops’ strengths and weaknesses are and what you can emulate.  Visit their establishments to understand who their clientele is and how they draw customers. After the assessment, determine your coffee shop’s competitive advantage after assessing your strengths and weaknesses. A competitive analysis will help you determine your place in the market in order to grow your business.

Staff & Management

As a customer-centric coffee shop business, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving the clients. If you want to hit the ground running it’s better to hire a team of people who have experience in this business. Your baristas should be able to brew quality coffee, and your staff members should be able to serve customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given intricate brewing or baking tasks. Depending on the size of your shop, the actual number of your staff will vary however, you will need baristas, chefs, cooks, waiters, cleaners, and till operators, security as well as management. Your coffee shop business plan should cater for the salaries and day to day expenses of the business.

Some of the day-to-day operations of this business involves:

  • Brewing, cooking/baking
  • Serving Customers and doing deliveries
  • Liaising with suppliers
  • Managing Staff
  • Marketing and advertising

When you are handling food products and beverages you should always remain aware and alert by paying attention to how the food and beverages are prepared. Food contamination can cause serious health issues. It is also crucial to adhere to all industry related safety measures in place. These safety measures cover the cleanliness of your environment; how your staff members dress plus how and where food is prepared and stored. Businesses related to the preparation and serving of food can be a great risk that is why adhering to health and safety regulations is important.

Sales And Marketing Strategies

Marketing a coffee shop is different compared to other businesses; it requires you to be more subtle. A coffee shop provides a highly social experience that relies on word-of-mouth advertising and personal recommendations from other customers. Your coffee shop will benefit from creating a wide, customer-friendly suite of services, since word-of-mouth can be an effective way to turn people into loyal customers. Make sure that you offer free Wi-Fi in your shop and that you install electrical outlets at each table for laptops and phone chargers. Take advantage of live entertainment and regularly book local artists in your shop. Consider hosting poetry readings and other events that have a community feel. This will make your coffee shop stand out in a place that has more than one coffee shop option in the area.  Make sure your coffee shop offers a drink, snack, or meal that is not offered by other restaurants or cafes so that your regulars will bring their friends.

Coffee Shop South Africa

The demand for coffee in South Africa is huge and increasing. The demand for instant coffee especially among the younger working class has been driving up the demand for coffee consumption in the country. This can be seen by an increase in the frequency with which new coffee shops are opening in the country. The South African market for specialty coffee, is relatively small. There are only a handful of local roasters sourcing and producing coffee of a standard that could be considered specialty. Also, research has shown that the market for coffee especially specialty coffee is limited by the high costs of equipment and the general running of the coffee shop. That being said, the rise of the coffee culture, with big international brands like Starbucks competing locally with independent South African coffee franchises like Vida e Caffee, Mugg & Bean and Bootleggers indicates great potential in the beverage. A majority of consumers’ do not simply drink coffee, instead many of them want to have a coffee experience. Having coffee has become a daily ritual for many students and professionals. Many coffee lovers require a caffeine boost at different times of the day or simply have it as a way to connect with friends and colleagues at a favourite coffee shop.

Is A Coffee Shop A Good Investment?

There is no denying that there is a reasonable number of coffee shops with a large market share in South Africa. Nonetheless, it is still possible for you to own your own coffee brand or even go the less riskier route by becoming a franchise. Many might find operating as a franchise limiting but being a franchisee can help you operate your business as part of an existing chain. Of course, building your own brand from scratch is more rewarding if done well. Whatever route you decide to take, investing in a coffee shop is a profitable venture, but obviously, this will depend on many factors such as your target market. The input costs of making coffee and other hot beverages is relatively lower compared to running a restaurant for example, so it is possible to make huge profit margins. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a coffee shop can be a rewarding way of uplifting your community.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. The food and beverages sector in the country has been growing steadily for the past 10 years, thus opening a coffee shop is a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a coffee shop is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out business plan will help you in both the short term and long term for your investment. There are various risks associated with running a coffee shop, like any other venture, your coffee shop business plan should clearly outline the risks involved and ways to minimise them.

PRE-WRITTEN COFFEE SHOP BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the coffee shop business in South Africa, purchase our coffee shop business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the coffee shop business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a coffee shop business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the coffee shop business plan will lay out all the costs involved in setting up and running the coffee shop business. The business plan is designed specifically for the South African market.

USES OF THE COFFEE SHOP BUSINESS PLAN (PDF, WORD AND EXCEL)

The coffee shop business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your coffee shop business
  • As a coffee shop business project proposal
  • Assessing profitability of the coffee shop business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE COFFEE SHOP BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in the coffee shop business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your coffee shop business in South Africa

The Coffee Shop Business Plan package consist of 4 files

  • Coffee Shop Business Plan – PDF file (Comprehensive – 99 pages)
  • Coffee Shop Business Plan – Editable Word File (Comprehensive – 99 pages)
  • Coffee Shop Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 48 pages)
  • Coffee Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

GET THE COFFEE SHOP BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

coffee kiosk business plan pdf

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

coffee kiosk business plan pdf

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

Advertisement

About The Author

BizBolts

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

Related Posts

Starting a Car Wash Business in South Africa – Business Plan (PDF, Word & Excel)

Starting a Car Wash Business in South Africa – Business Plan (PDF, Word & Excel)

December 9, 2022

Starting Onion Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Starting Onion Farming Business in South Africa – Business Plan (PDF, Word & Excel)

November 10, 2023

Top 40 Small Business Ideas In South Africa

Top 40 Small Business Ideas In South Africa

February 13, 2021

Starting Tomato Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Starting Tomato Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Follow us on facebook.

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Subscribe To Our Newsletter

Sample Business Plan for a Coffee Kiosk

coffee kiosk business plan pdf

Related documents

Rel 15 flower mister

Add this document to collection(s)

You can add this document to your study collection(s)

Add this document to saved

You can add this document to your saved list

Suggest us how to improve StudyLib

(For complaints, use another form )

Input it if you want to receive answer

Can I pay after you write my essay for me?

IMAGES

  1. Coffee kiosk model

    coffee kiosk business plan pdf

  2. Coffee kiosk business plan

    coffee kiosk business plan pdf

  3. Coffee kiosk business plan

    coffee kiosk business plan pdf

  4. Coffee kiosk business plan

    coffee kiosk business plan pdf

  5. Outdoor coffee kiosk

    coffee kiosk business plan pdf

  6. Coffee kiosk business plan

    coffee kiosk business plan pdf

VIDEO

  1. RobotAnno 6 axis robot coffee kiosk #commercial #robot #coffee #barista

  2. Kiosk coffee shop #shorts video

  3. Kiosk Bank Kya Hota Hai

COMMENTS

  1. Download Now: Ultimate Drive-Thru Coffee Kiosk Business Plan PDF

    Key Components of a Coffee Kiosk Business Plan Executive Summary Think of the executive summary as a quick explanation of your business. After reading the executive summary, the reader should come away with a clear understanding of what service or product need the organization provides.

  2. Coffee Kiosk Business Plan [Sample Template]

    1. Industry Overview The Coffee & Snack Shops Industry that coffee kiosks a part of is composed of businesses that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on site, taken to go or delivered.

  3. Free Coffee Kiosk Business Plan Template + Example

    1 million businesses. Download a free coffee kiosk business plan template with SBA-approved format. Includes pre-filled examples and step-by-step guides for a successful start.

  4. Coffee Kiosk Business Plan Example

    Solution The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more. Market

  5. How to Start a Coffee Kiosk Business in 8 Steps

    Step 7: Hiring and Training Staff. Hire skilled baristas and support staff. Training them to deliver excellent customer service and quality coffee is essential. Your staff represents your brand. Invest in thorough training and foster a positive work environment. High staff turnover can be challenging.

  6. Sample Coffee Kiosk Business Plan

    December 1, 2023 by Olaoluwa COFFEE KIOSK BUSINESS PLAN PDF SAMPLE If you are thinking that it is not essential for you to create a business plan because the business (coffee kiosk business) you want to start is a small one, then you have to think again.

  7. Coffee Kiosk Business Plan

    100% (1) 2K views 48 pages Coffee Kiosk Business Plan Uploaded by nidhigiri AI-enhanced description This sample business plan was created with business plan Pro, the best selling business planning software. You can easily edit this sample and create your own financial tables and graphs.

  8. Coffee Kiosk Business Plan

    Coffee Kiosk Business Plan | PDF | Starbucks | Coffee Coffee Kiosk Business Plan - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or view presentation slides online. A sample business plan has been made available to users of Business Plan Pro4.

  9. Coffee kiosk business plan

    1. Coffee Kiosk Business Plan The Daily Perc Executive Summary 1.0 Executive Summary The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time- efficient way.

  10. Coffee Kiosk Business Plan Sample

    Coffee Kiosk Business Plan Sample - Management Summary _ Bplans - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Coffee Kiosk Business Plan Sample - Management Summary _ Bplans

  11. Coffee Shop Marketing Plan: Free PDF Template and Walkthrough ...

    Coffee Shop Marketing Plan: Free PDF Template and Walkthrough Guide ☕️ 5 Articles 20th October 2021 15,618 Readers After the almighty blow dealt by the pandemic, Euromonitor International predicts 10% average annual growth in the US coffee shop market leading up to 2025; in the UK, coffee chain Costa is also seeing a boom.

  12. Starting a Coffee Shop Business Plan (PDF)

    The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

  13. Free Kiosk Business Plan PDF Template

    This is a practical manual in a PDF format, that will walk you step by step through all the essential phases of starting your Kiosk business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply. Copy the following link to your browser and ...

  14. Coffee Kiosk Business Plan

    Coffee Kiosk Business Plan Start my business plan Start your own coffee kiosk business plan The Daily Perc Financial Plan Forecast Key Assumptions The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

  15. PDF NEW CAFÉ OWNER

    - Consider the benefits of your business for the larger space and sell that to the landlord/company. - Having a business plan will also demonstrate to the landlord/company that you are serious about what you're doing & that you've done your research. Timely Takeaways: Negotiating With A Landlord And The Value Your Business Adds To A Space

  16. PDF SAMPLE BUSINESS PLAN: Moose Mountain Café

    for the venture will be 07/04/2010. This business plan documents the precise strategies and activities that will be taken in order to commence operations of the business. The Moose Mountain Café will be located at 200 Main Street, Moose Mountain, NH, with seating for 20 patrons. The rent is $600 a month, with a five-year lease available. The site

  17. Free Coffee Shop Business Plan Sample in PDF 2024

    Download Cover Page Business Plan Templates Free. 2. Executive Summary. The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan. The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.

  18. Coffee Kiosk Business Plan

    Coffee Kiosk Business Plan (1) - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site. Open navigation menu

  19. Coffee kiosk business plan

    2. COFFEE KIOSK MARKET INDIA Coffee Market in India: Branded coffee 53% Unbranded 40% Café 7% Café Coffee Day- The largest cafe retail chain in India, with 1000 cafes in 141 cities and many in its base, Bangalore Barista- Established in India in 1999, has 200 stores now Costa Coffee- UK based café chain, entered in India in 2005 with around 36 stores now Starbucks- USA based chain, entered ...

  20. Free Coffee Shop Business Plan Template + Example

    Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours. All 550 of our business plans are in the SBA-approved format that's proven to raise money from lenders and investors.

  21. Starting a Coffee Shop Business in South Africa

    Starting a Coffee Shop Business in South Africa - Business Plan (PDF, Word & Excel) Posted by BizBolts | All Articles, Business Ideas, Business Plans, Retail Industry When it comes to coffee, there's no doubt about it: the country is one of the world's coffee hotspots.

  22. Sample Business Plan for a Coffee Kiosk

    Sample Business Plan for a Coffee Kiosk. advertisement. Business Plan (Mister Fast Food) Course Information: Course Title: Entrepreneurship Course Code: MGT-404 Submitted To Rofiqul Amin Lecturer, Dept. of Management School of Business BUBT Submitted By Joglul Hasan ID:08092101359 Intake: 18th Program: BBA School of business Date of Submission ...

  23. Coffee Kiosk Business Plan Pdf

    1035 Natoma Street, San Francisco. This exquisite Edwardian single-family house has a 1344 Sqft main…. SO far everything seems to be... Our Top Proficient Writers At Your Essays Service. Coffee Kiosk Business Plan Pdf, Television Production Assistant Cover Letter, Nurse Sayings Motivational, Latest Research Paper On Covid 19, Popular Resume ...