logo

Retail Marketing Strategy: The Ultimate Guide for 2023 and Beyond + Examples

marketing plan example for retail store

Retail marketing is a tricky business. That is why, f or this guide, we consulted the retail marketing experts at Acceleration Partners , an award-winning, global partner marketing agency with extensive experience in retail, to give you a deeper  understanding of what a great retail marketing strategy involves , and the best tactics for retail marketing success in 2023 (and beyond!). 

Retail marketing as a whole doesn’t get the attention it deserves.  Most people focus on e-commerce alone, and the potential it has, but in reality, it only accounts for 14% of global retail sales . The other 86% comes from people walking into stores and buying products in person. 

This presents a unique opportunity to use both online and offline marketing to drive revenue for your business. If you don’t take advantage of the right channels for retail marketing, then potential customers will go to a competitor without thinking twice.  That is why it is so important to have a great retail marketing strategy!

So, what makes for a truly successful retail marketing strategy? And how do develop and implement one that works for your unique brand?

That is exactly what we’re covering today – everything you need to know to create and implement your own successful retail marketing strategy, along with examples, case studies and tips from the best of the best in retail marketing! 

Let’s dive in!

Skip to What You Need

What is Retail Marketing?

Retail marketing is the process by which retail businesses promote their goods and services, to their target audience, in order to build awareness, goodwill, and generate sales. 

There are countless ways a retailer can market their services. Some of them are free and others are paid. Traditionally, retail marketing has relied heavily on mass media advertising and commercials. 

That said, retail marketing has rapidly evolved to include more peer-driven marketing techniques, such as affiliate and influencer marketing.

According the experts at Acceleration Partners , to be successful in the highly competitive space that is retail, brands must leverage the power of social influence to reach through the noise, establish trust and build meaningful connections with their customers. 

It’s important to note that retail marketing is used by both e-commerce and traditional retailers. In fact, almost every retailer uses retail marketing in some form or another. It’s also apparent that online channels are becoming more and more popular. The majority of consumers use search engines to research retail products.  

Retail Product Searches

When those searches are on a mobile device , 88% of consumers call or go to the local business within 24 hours. 

Before you can get 88% of the people who find you to walk into your store or visit your website, there are a few things that should be in place:

The Four P’s of Retail Marketing

The fundamental approach to retail marketing can be broken down into 4 key principles, namely: product, price, place and promotion.

This might be a given, but it is considered one of the most important retail components- you first need an actual product, otherwise known as merchandise, to sell.

There are two types of merchandise – namely hard or durable goods and then soft goods. Some stores can sell a combination of these types, or they might sell only one type of merchandise.

Once you have a neat product to sell to your customers, it then comes down to the packaging! And the packaging is way more important than some retailers realize.

According to Inc., of the 95% of products that fail to stay on the shelves each year, they believe that it’s due mainly to poor packaging. And I think they make a good point!

Here’s what they recommended for designing packaging that has a lasting impact :

  • Understand your demographic
  • Make cheap packaging look sophisticated and personalized
  • Try to create a unique unpacking experience
  • Use eco-friendly packaging options (a good example is Puma’s clever bag that they decided to use, as opposed to using a cardboard box).

Your choice of pricing is a vital part of the retail strategy, as it needs to cover the cost of goods, and any overheads, as well as remain affordable for customers. There are four main pricing strategies for you to use as a retailer:

  • Everyday low pricing: this is when retailers operate within thin margins and try to attract as many customers as possible. This strategy is used by retailers such as Wal-Mart and Target.
  • High/low pricing: this strategy is mainly used by small to mid-sized retailers, and is when the prices begin at a high price and are later reduced, as popularity fades.
  • Competitive pricing: here the retailer looks closely at what the competition is charging for the same merchandise and will base their pricing on the competition. This strategy is normally used after the retailer has exhausted the high/low pricing strategy.
  • Psychological pricing: this is also known as price ending or charm pricing – when a retailer uses odd numbers to price products. This is so consumers think they are paying for lower prices, when in fact they are not cheaper. For example, if an item is going for $1.95, customers might associate it with spending $1 rather than $2.

You can also look at the following two pricing methods for your product:

Cost-plus Pricing:

This involves using a break-even price for your product, where you add a markup, based on the amount of profit you would like to make. This is a very simple approach and doesn’t take your competition or product’s value into account.

Value-based Pricing

This method involves determining how much your product is worth to your target audience and using a price that will attract them to make a purchase. It might even mean using higher prices, allowing you to generate higher profits.

You may have the best product, packaging and price, but if it’s out of reach of customers, you’re in for a dilemma! So make sure you find the perfect location suited for your type of product.

The place for a product is where the retailer conducts business with its customers. While most of us think it’s a physical location such as a brick-and-mortar store or a shopping stall at a street market, it can also be the location of a product on another company’s online catalog, platform or an e-store.

4. Promotion

Promotion is the last, but certainly not the least, of the marketing principles. Promotion has to do with knowing how to effectively communicate and spark an interest in your product with your customers.

These tactics can include sales promotions, in-store merchandising, face-to-face marketing, and publicity.

However, in a world that is saturated with marketing messaging, consumers are relying more and more on recommendations from other people (not from brands themselves) to inform their purchasing decisions.

According to Acceleration Partners , various forms of partnership marketing , such as affiliate and influencer marketing, are now critically important for retail promotion.

You can also use these different methods at different times, depending on your objectives, which could be introducing your customers to a new product, trying to increase sales, product positioning, or retaliating to direct completion.

What it Takes to Build a Successful Retail Marketing Strategy

It’s not possible to launch a retail marketing campaign without a plan and get everything to work out. It won’t. 

Apart from the right tools, there are three key elements needed before you think about launching any retail marketing initiative:

  • Understand your customers and their needs 
  • Choose the right products and services to meet their needs 
  • Take location, accessibility and convenience into account

Let’s take a closer look at each of these elements, with real-world examples, and a retail marketing strategy case study from the experts at Acceleration Partners :

1. Understand Your Customers and Their Needs

Do you have a clear enough understanding of your target customers?

Do you know what they want and the way they perceive certain brands and styles of marketing? Are you turning them off or hitting the right notes?

Until you can answer these questions with certainty, it’ll be difficult to achieve breakaway success. The good news is that you can get a deep understanding of your customers cheaply and effectively. 

How do you do that?

By sending out questionnaires to past customers or the people who visit your store and website. This isn’t a customer satisfaction survey. Instead, you’re trying to understand what they’d like to accomplish with the kinds of products and services you’re selling. 

For example, if you are selling beard care products you’d want to know why customers buy. Is it to boost their confidence, live better lives, get a date, etc.? The answers inform both what you offer and how you position those products. 

Beardbrand has a deep understanding of its customer base and showcases that with its Keep On Growing® mission. 

Retail marketing strategy - screenshot of the Beardbrand 'What type of beardsman are you?" quizz

The company launched successful retail marketing campaigns, which fostered loyalty and culminated in a partnership with Target stores. 

Here are a few questions you can ask to get a better understanding of your customers:

  • What brought you here today?
  • What problem are you solving with X product?
  • What’s your biggest challenge related to X (with x being the problem you address). 

In online questionnaires, you’ll want to find out what the customer’s needs are. If you have a bigger, more expensive product that takes some time to consider, you also want to know which buying funnel stage they’re in. This gives you the ability to adapt your messaging accordingly. The AARRR lead funnel framework is a helpful method to optimize communication for ‘Acquisition, Activation, Retention, Referral, and ultimately Revenue’.  

2. Meet Their Needs with the Right Products & Services

It’s one thing to know what your people want and why they want it. It’s another thing to give it to them with the right products and services.   

For example, let’s say the fictional company Acme Inc.’s customers want a stronger, softer, and shiner beard and hope to achieve that by using natural organic products. A product with tons of preservatives and chemicals would be contrary to that. Even if it helped them achieve their main objective, it wouldn’t be appealing to them.

Part of the preliminary work for retail campaigns involves making sure you have the right products for the audience you’re targeting. 

If you don’t, you can do one of two things:

  • Change the product
  • Change the audience

Neither option is ideal after you’ve launched, so focus on building a solid foundation. 

3. Location, Accessibility and Convenience

The final piece of the retail marketing puzzle is being where your customers can easily find and access your products. If you opened a new physical store, would you go deep in the woods and put it in a place that could only be accessed after a 2-hour hike? 

Of course not. 

It would make a great getaway but a horrible store location. The same thing can happen online. A confusing layout, difficult product discovery, and lack of support will hurt your marketing efforts. 

In either scenario, it would be hard to do business with you. Unless you’re one of kind in every aspect, people won’t work too hard to give you their money. 

The takeaway is to make sure people can access your products and services easily and conveniently, before you launch any campaigns. 

You can do this with usability tools like User testing , Hotjar , and Crazy Egg which allow you to get real testers or see recordings of how people use your website.

Case Study: Retailer Drives $46M Global Revenue Through Buy Now Pay Later Partners

Now that you have a better understanding of the core elements of a successful retail marketing strategy, let’s take a look at a case study to demonstrate how powerful a good strategy is when you take a data-driven approach and fully understand your customers and how best to meet their needs:

Acceleration Partners was engaged by a large global retailer, who wished to expand its customer base to include millennial and Gen Z women.

Engaging these previously unengaged demographic groups could drive exponential growth and revenue for the retailer by opening up a whole new market segment.

Supporting research data points showed that:

  • The estimated purchasing power of Gen Z amounts to $140 billion, whereas the estimated purchasing power of Millennials amounts to $2.5 trillion
  • Over $600 billion in household purchases may be influenced by Millennials
  • Female buyers account for 85% of all consumer purchases

To engage the new target demographics, Acceleration Partners took a data-driven approach, researching the best ways to leverage existing affiliate partnerships, as well as the most effective new partnerships to engage Millennial and Gen Z women.

Based on their findings, the client services team recommended that they continue to pay affiliates a percentage-based commission but add the option to pay flat fees for specific placements.

They also recommended that the retailer engage 10 new Buy Now Pay Later (BNPL) enabled partners because the majority of BNPL users are Millennials or Gen Z (75% of BNPL users in the US, and 80% globally).

Adding BNPL partners drove purchases by meeting the target demographic where they were, and offering them an easily accessible and more convenient shopping experience, that involved fewer clicks.

Using BNPL partners also meant that the retailer could implement a one-time card, where customers within the BPNL app could break payments up into installments without the partners needing to be added as payment solutions on the retailer’s website.

This innovative, data-backed, approach led to some incredible results for the retailer:

The retail marketing strategy developed by Acceleration Partners integrated into the retailers existing affiliate partnerships and added new BNPL partnerships. The success of this strategy is demonstrated by the measurable results they achieved:

  • $46M revenue driven by all BNPL partners
  • 49% of revenue came from Millennials
  • $1.3M revenue driven from a single BNPL partner
  • 37% revenue increase in placements with one U.S. BNPL partner

As you can see, a good retail marketing strategy is essential for success and, when done right, can drive exponential growth and revenue for your brand.

10 Best Retail Marketing Platforms

When it comes to retail marketing, having the right software makes all the difference. There are loads of options available and choosing the best platform can be a time-consuming and overwhelming process.

To make it easier, we have selected three of the best options for you to consider. We selected these four options based on:

  • Key features
  • Key integrations
  • Demos, trials and our experience with the platform
  • Pricing and value offered
  • Verified user reviews

These retail marketing platforms are all great options that will provide all the capabilities you need, as well as robust analytics and reporting. Importantly, they all offer automation, customization, segmentation and personalization, which are essential components to any successful retail marketing campaign.

1. Marsello

Marsello is a smart, targeted marketing tool for omnichannel stores. Powered by Point-of-Sale and eCommerce, Marsello does the smart work for you, crunching the data from customer behavior in-store and online so you can deliver targeted, and timely, marketing that gets results. Marsello us a powerful tool, with key features that include loyalty programs, automated campaigns, email marketing, SMS, customer feedback collection, and detailed, accurate reporting. Marsello’s integrations include Shopify, Vend, BigCommerce, Cin7, Lightspeed Kounta, and more.

Marsello is a fantastic tool for retailers who need a marketing solution that works both in-store and online. Their pricing plan is based on three factors: integrations, number of sites, and customer count. They include the first 1000 customers and POS + eCommerce connection within their baseline plan and their easy-to-use pricing calculator makes it easy for you to get an idea of what Marsello would cost for your unique business.

Screenshot of the Marsello Retail Marketing Platform Homepage

  • Ecommerce platform integrations are seamless very quick and easy to set up
  • Integrates very well with POS on Shopify (5/5 rating on Shopify App store)
  • Great customer support and accurate advice on how to improve conversions
  • Email and pop-up asset designs are well designed and attractive
  • Cost effective option that yields measurable results
  • Very easy to use, clean and simple UI
  • Thorough and accurate analytics and reporting
  • Useful and effective automations
  •  Great customizations
  • Combination and segmentation of features allows for focused marketing that hones in on the areas you need
  • One review noted onboarding issues when using both online and brick and mortar stores and slow customer service
  • Occasional glitches with email/SMS sending
  • Time zone differences between US and customer service may cause delays
  • Can become a costly option for multiple stores/POS and very large customer databases
  • Free trial version has limited features

 Capterra Rating: 5 /5 (2 reviews)

TrustRadius Rating: N/A

  • Free Forever:  For social media scheduling, sales tracking, online forms and a stock media library
  • Pro:  $100 /month for everything in Free plan + marketing automations, loyalty marketing and signup forms

Website: Marsello.com

Klaviyo is a comprehensive, cloud-based, retail marketing platform. It offers a full suite of features, including a good combination of automation and personalization, as well as customer segmentation. It integrates well with most e-commerce solutions, including Shopify, Big Commerce, Commerce Cloud, Magento, and WooCommerce. While it is mainly used by e-commerce vendors, it is also used by some B2B and B2C companies.

One of the best aspects of Klaviyo is that they offer highly flexible pricing, based on the number of contacts and the number of messages sent to those contacts per month. In this way, you only pay for what you need and use, but you can still scale and grow as needed. There is also a free plan, for up to 250 contacts. The main limitation of the platform is that it offers limited features for social media marketing and lead database storage.

Screenshot of the Klaviyo Retail Marketing Platform Homepage

  • Targeting and segmentation capabilities, based on detailed data
  • Detailed individual user tracking
  • Customized email triggers
  • Great customer support
  • Integrates with paid media campaigns on Google and Facebook
  • Easy and intuitive to use, well designed and simple
  • Accurate real-time statistics and detailed reports
  • Offers A/B split testing (drag and drop, no technical programming needed)
  • Visual flow-building makes it easy to create, monitor and test flows
  • Many templates that can be customized (HTML and block-based)
  • Volume of information supplied can be time-consuming to go through
  • Quite technical – learning to use it be tricky for some
  • Sufficient tutorials and information for new users is lacking
  • Data security is not clear and some reviewers were concerned about that
  • Occasional bugs when sending emails that took a while to pinpoint
  • Rearranging CRM campaigns in flows can be challenging
  • Flows can be difficult to amend once they have been set up
  • Analytics require a flow to be active to show in the main dashboard
  • Several reviewers noted that it was an expensive option (but also said it was worth it)
  • Issues with Magento integration

G2 Rating: 4.6/5 (495 reviews)

TrustRadius Rating: 8.7/10 (58 reviews)

  • Free Forever:  For 0 to 250 contacts, 500 emails and 150 SMS/MMS credits every month
  • Email:  From $20 /month for 251 to 500 contacts, 5000 emails and 150 SMS/MMS credits every month
  • Email and SMS: From $35 /month for 251 to 500 contacts, 5000 emails and 1250 SMS/MMS credits every month

Website: Klaviyo.com

3. Omnisend

Omnisend is an all-in-one retail marketing platform that is designed for multichannel campaigns that include email, social media, and mobile channels. It offers a full suite of MAP features, as well as automation, segmentation, and personalization. It integrates with all major e-commerce platforms, including Shopify, Magento, BigCommerce, WooCommerce, and PrestaShop.

Omnisend is great for small and medium businesses that are looking for a scalable solution. Their price plans do not limit user contacts and are differentiated on the features offered rather than the volume of contacts/messages sent.

Screenshot of the Omnisend Retail Marketing Platform Homepage

  • Provides a lot of options for customization and personalization, including complex forms
  • Very easy and quick to use, clean and simple user interface
  • Well designed with comprehensive app integrations
  • Cost-effective option
  • Great, prompt, customer service and support
  • Comprehensive, highly detailed analytics and thorough reporting
  • Useful and intuitive automation for creating campaigns as well as deploying them
  • Offers a free plan (unlimited contacts, up to 2000 emails a day)
  • Easy to use templates that can be customized
  • Triggered email automation
  • Follow-up campaigns are easy and effective
  • Free plan has limited email options
  • Some users noted that there was limited customization and manually altered items can’t be saved as templates to re-use
  • Billing is for volume of emails with no automatic cap so costs can be incurred unknowingly
  • Limited functionality in Live View
  • Customization of email content could be better and more templates provided
  • Customer support can be slow when technical changes are required
  • Data synching with Shopify can be challenging
  • Features are limited on mobile
  • Integrating with multiple stores can be a problem
  • Limited app integrations
  • SMS/MMS functionality can be difficult for some users to use
  • Does not pull historical data on customers, will start from scratch when you install it

G2 Rating: 4.6/5 (564 reviews)

TrustRadius Rating: 8.1/10 (8 reviews)

  • Free Forever: For 0 to 250 contacts, 500 emails, 60 SMS credits and 500 web push notifications every month
  • Standard: From $16/month for 500 contacts, 15 000 emails, 60 SMS credits, unlimited web push notifications and a customer success manager
  • Pro: From $59/month for 500 contacts, unlimited emails, 3900 SMS credits, unlimited web push notifications, a customer success manager and advanced reporting

Website: Omnisend.com

Emarsys (by SAP) is an omnichannel retail marketing platform, with an emphasis on customer engagement. It offers fully integrated, multichannel, campaign management, personalization, segmentation, and data analytics. Emarsys uses AI technology that automates flows based on collected data. It is customizable and offers great personalization features, including optimized timing/scheduling for message deployment.

Emarsys combines CRM with email marketing and automation. It also offers A/B split testing and provides robust data analytics and reporting. Key integrations include Shopify, Magento, and Salesforce Commerce Cloud.

Screenshot of the Emarsys Retail Marketing Platform Homepage

  • Very easy, intuitive, and enjoyable platform to use
  • Frequent updates and improvements to the software
  • Offers training for new users and support using new features, plus customer success manager
  • Great on-going customer support
  • A/B testing is easy to do, both in automation and directly within a campaign
  • Easy drag and drop, block-based customization, and personalization
  • Set up is quick and easy
  • Customization is easy
  • Good integration with supported software
  • Creating flows across multiple channels is easy and centralized
  • CRM is great for adding targeted paid campaigns alongside email campaigns
  • Segmentation and custom lists allow for efficient, hyper-targeted flows
  • Technical support can be slow to respond/resolve issues
  • Opening times are not displayed for delivered emails to specific contacts
  • Translations for tools in different languages can be difficult (missing, poorly translated)
  • Blocks can be time-consuming to set up and require knowledge of HTML/CSS to amend
  • Automation center is not drag and drop
  • Restrictions in templating framework when populating changes across crusades
  • Limited tracking and management capabilities when using the mobile app
  • Issues with user right management
  • Automatic flows cannot be edited while they’re running
  • Some reviewers reported occasional glitches and bugs
  • Admin age is not very user friendly
  • Updating a template block requires you to manually update the template
  • One reviewer noted that it can be an expensive option with a long contract duration

G2 Rating: 4.3/5 (239 reviews)

TrustRadius Rating: 6.9/10 (23 reviews)

  • Contact for quote

Website: emarsys.com

5. Flipkart Ads Manager

Flipkart Ads Manager is an easy-to-use platform for retail marketing ads. This platform offers three main categories of features – an adds manager, a pricing manager, and a product selection manager. With these tools, retail brands create display, product contextual, and product listing ads. These functions allow a lot of customization, however, they’re only ideal for ads on Flipkart’s platform.

The pricing manager enables businesses to offer competitive prices based on competitor and customer analysis. What’s fantastic about this tool is how user-friendly it is. You can easily measure your performance through Flipkart’s built-in analytics.

Flipkart_retail marketing software

  • It’s easy to use and learn this platform. If you’ve used Google Analytics, you won’t find it challenging
  • The user interface is attractive and easy to navigate
  • You get real-time tips and recommendations to enhance your productivity
  •  The customer support is responsive and helpful
  • It’s a versatile product for small and mid-level businesses
  • Because this software is easy to use, you don’t have to train your team
  • You can get a custom quote based on your brand’s individual needs and retail marketing goals
  • Many retail and eCommerce businesses use this software.
  • It’s easy for users to find your product with full-fledged management
  • The group targeting feature is handing to engage specific audience segments
  • There are a lot of valuable insights you can gather from this software
  • Running ads on platforms either than Flipkart can be a little cumbersome to configure
  • There’s no smart suggestion tool for ad bidding
  • The mobile app needs serious improvement
  • The software should integrate better with other platforms
  • The pricing can be expensive for some small businesses and startups
  • Limited inventory access to the open market
  • The campaign setting only allows users to target negative keywords
  • There are a few glitches and bugs when using this software 
  • The targeting feature isn’t robust enough for in-depth audience targeting 

TrustRadius Rating: 7.3/10 (24 reviews)

Website: cloud.flipkart.com

6. Perpetua

Perpetua considers itself a boutique investment firm. This retail marketing platform will help you manage the financial aspects of your business, leaving you with ample room to grow. With a rigorous, repeatable, and pragmatic investment process, this platform delivers bespoke investment strategies that are fair to your and your employees and is focused on strategic partnerships and industry relationships.

Perpetua is an excellent retail marketing platform for startups and enterprises that need specialized investment and financial strategies.

Perpetua

  • This software supports Target and Walmart sites
  • You can organize and manage your ad spending
  • Perpetua provides real-time suggestions on ad spending
  • Many users say this software is affordable
  • You can easily contact customer support through live chat
  • The automated features optimize productivity
  • Onboarding employees is quick and easy
  • Having a dedicated project manager makes it easy to achieve results
  • Your team can focus on high-level data and actionable customer insights for conversion-driven marketing
  • The customer service is incredible and responsive
  • Perpetua has advanced keyword harvesting to optimize your ad bids
  • Sometimes the software is down and then users can’t complete the tasks they need to.
  • The search insights tool needs improvement
  • You may run into some technical issues now and again
  • There’s a slight learning curve in understanding the platform’s terminology
  • There’s a lack of online resources on using this platform.
  • There isn’t a milestone function for onboarding campaigns
  • There needs to be more strategies
  • There needs to be more metrics for the Amazon Store
  • Businesses would prefer more sponsored display integrations

G2 Rating: 4.7/5 (71 reviews)

Website: perpetuaim.co.za

7. Retail Media by Criteo

Retail Media by Criteo is a retail media ecosystem! Talk about putting traditional retail marketing software to shame. This platform will help your retail brand target and acquire new customers, secure brand loyalty in your existing audience and optimize your customer retention.

Another aspect of Retail Media by Criteo that businesses love is their high-level technology solutions. This platform offers technology for an AI engine, product recommendations, and predictive bidding.

Criteo

  • This platform works for businesses of all sizes
  • It’s very easy to use this tool and the features are intuitive
  • The customer support is quick and helpful
  • The inventory is easy to manage and customize
  • Users love this software for remarketing ads
  • You can match user history with advertising strategies
  • The account management team is helpful and responsive
  • Sponsored products are included in dynamic marketing, giving you less ads to optimize
  • The ad bidding optimization needs improvement 
  • The reporting issues have problems
  • The sales reps aren’t very transparent
  • This platform has many bugs and technical problems 
  • There could be better customization options
  • The customer prospecting tools need improvement 
  • There limited data and insights 

G2 Rating: 4/5 (18 reviews)

TrustRadius Rating: 6.7/10 (18 reviews)

Website: criteo.com/solutions/retail-media-platform/

Pacvue is a dedicated eCommerce marketing platform for retail businesses. You can use this platform to grow your brand on several well-known platforms like Amazon and Instacart. Pacvue will start by improving your campaign’s performance through sales optimization and high-level automation.

You can also count on this retail marketing platform to optimize your products’ shelf life. Pacvue will manage your inventory, optimize your landing pages to accelerate sales, and drive organic sales through increased online visibility.

Pacvue_retail marketing

  • There is a vast variety of training resources to use this platform
  • There are loads of automated features
  • The reporting is accurate and in-depth
  • There are lots of custom rules for different functions
  • The AI bidding feature makes it easier to secure valuable ad placements
  • The user interface is beginner-friendly and easy to navigate
  • You don’t need a lot of technical skills to learn this software
  • You can use various filters to find what you need without wasting time
  • You can view all the analytics and metrics for your campaigns with one tool
  • You have to log in and out of different platforms and views which is cumbersome
  • It’s a little complicated to pause campaigns and modify budgets
  • Some integrations take a lot of time to work
  • Some functions and features could use an update

G2 Rating: 4.4/5 (12 reviews)

Website: pacvue.com

9. Quartile

Quartile is the top retail marketing platform for retail brands selling on Amazon . With a team of Amazon selling and marketing experts, you can rely on solutions and campaigns that drive results. The purpose of Quartile is to be an external extension of your brand and develop, implement and manage your campaigns for you. You’ll receive detailed, weekly reports to evaluate your campaigns’ performances.

What’s unique about Quartile is its advanced technology solutions. There are so many ways to customize your campaigns and bidding processes through automation. Every business gets a dedicated account manager so you don’t have to look to resources or guides for help.

Quartile

  • They have a team of Amazon experts
  • You can easily collaborate with your account manager
  • Quartile provides strategy support for optimized retail campaigns
  • The AI and hourly bidding features are highly valuable
  • The team is highly responsive and can answer all your questions
  • You get weekly reports of your campaigns’ performances
  • Working with a platform to manage all your retail marketing efforts saves you a lot of time and resources
  • The technology solutions are impressive
  • Real-time tracking will keep your account in good shape
  • You don’t need a lot of technical knowledge for this platform
  • The naming conventions are confusing
  • It can take two weeks to learn how to use this platform
  • Some users say sometimes this platform doesn’t capture exactly what you wanted in a campaign
  • Some industries may not find all the features as valuable
  • You may get a lot of new account managers and the transitional period can be tricky
  • It can be time consuming to identify the performance of certain items
  • The analytics dashboards are confusing
  • You can’t always track the metrics you want

G2 Rating: 4.2/5 (31 reviews)

Website: quartile.com

Kevel is a high-level API that allows retail brands to develop custom ad platforms. You’ll own this platform while Kevel’s team will be on the sidelines, ready to offer speedy guidance. Within a few weeks, businesses can build a bespoke ad server with functions and features like sponsored ad listings, native ads, retail media, and email ads. You can also leverage personalized content and digital out-of-home ads to accelerate your bottom line.

Kevel is not that challenging to use given how powerful this platform is. While the team is small, they are super responsive and helpful.

Kevel_retail marketing

  • This platform is very flexible
  • The API documentation is user-friendly
  • You can easily contact customer support via Slack or email
  • There are always new feature releases and software updates
  • You don’t have to worry about bugs and technical issues happening often
  • You can easily place ads in specific locations or for specific keywords
  • The integration support is fantastic
  • The team is smaller so they deliver a more personal approach than most retail marketing platforms
  • You may have problems understanding why certain ads aren’t performing 
  • The analytics for unique users isn’t easy to access
  • There are time limits on when data is refreshed 
  • It takes time to learn how the group assets function works
  • You can get confused if you’re not to careful when navigating the interface
  • There aren’t many customization features for reporting
  • No variety of ad templates and formats
  • Some of the API design choices aren’t helpful

G2 Rating: 4.5/5 (42 reviews)

TrustRadius Rating: 10/10 (2 reviews)

Website: kevel.com

4 Retail Marketing Strategies for 2023

Now that you understand what’s required for successful retail marketing, let’s look at the different tactics you can use to make the most of it: 

1. Targeted Social Media Platforms

Social media, when used properly, is a powerful way to connect with your ideal customer. Advertisers from every industry have taken note. Worldwide retail digital ad spending will surpass $50 billion in 2023. 

This shows just how effective social media marketing can be for your business. However, there’s one problem most people don’t realize – it’s difficult to grow a large presence on all social media channels at once. 

Look closely and you’ll realize that most businesses that are successful with social media started with one or two platforms. After they built up their presence, they expanded to other social sites.

If you want to succeed in retail marketing, it’s important to do the same thing. What channel works best for you, based on the products you’re selling and the audience you’re targeting? 

For example, brands such as Frank Body have built large Instagram followings. In fact, it used Instagram to grow to $20 million in annual revenue , and secure deals with the likes of Target, Sephora and Ulta Beauty.

Retail Marketing Strategy - Screenshot of the @frank_bod Instagram page

The platform is introducing even more tools like Instagram stories which retailers can use to grow their reach and build an engaged customer base.

Other brands are using Facebook to get in front of their ideal customer. Thursday Boot Company went from selling a few boots a week to selling thousands a month with targeted Facebook Ads that focused on the lifestyle of its customers.

Retail Marketing Strategy - Screenshot of one of Thursday Boots' Facebook Ads featuring an attractive woman and a vintage motorcycle

Williams Sonoma focused heavily on Pinterest and has grown a massive following. It now derives a lot of referral traffic and sales from the platform. 

Retail Marketing Strategy - Screenshot of the @williamssonoma Pinterest homepage

I’m not showing you these examples so you go and try your hand at each of them. Select a single platform that works well with your products and audience and focus on growing there first. 

2. Email Marketing with a Twist

Email marketing is one of the most effective ways to connect with customers and generate revenue. 

There’s one big challenge, inboxes are crowded. The average office worker receives over 100 emails a day. Unless your emails can stand out from the crowd, they’ll be ignored or people will unsubscribe. 

Prevent this by using simple behavioral segmentation to send targeted emails to your audience members and past customers. I’ll touch on a few of the highest impact tactics: 

 – Pages visited

The average e-commerce store has multiple products for sale and each one has a unique page. When someone visits, they’ll interact with the product pages they’re interested in and ignore the rest. Track this using your email marketing software and send out relevant email automation based on the pages a visitor has viewed. 

There used to be a time that the software was very expensive, but there are modern email marketing tools that are quite cheap and they make it simple to segment people based on website activity.

Start by setting an automation trigger that goes out to people who’ve visited a page 2 times or more within 30 days (or however long it takes people to go from consideration to purchase). If you have a large product catalog, focus on the most popular product first and expand from there. 

– Email opens and clicks 

This segmentation method focuses on finding the kind of content your subscribers are interacting with and sending more of it. When someone first becomes a subscriber, it’s natural to lead them through a welcome series and send them different types of content. 

After that, what do you do? 

It would be far from ideal to send them multiple offers about products they may or may not be interested in. Get around this dilemma by tracking what kind of emails subscribers are opening and the links they’re clicking. 

For example, someone signs up for Acme Inc.’s mailing list, which is about an active lifestyle and activewear. Acme Inc. doesn’t know whether they’re a man or woman, if they prefer running or weight training, or any other information about the subscriber. 

It sends out all kinds of emails to the new subscriber and notices they’re only clicking on links related to women’s products and content. It also realizes that the subscriber likes yoga pants and running shoes. Going forward, Acme Inc. sends more content tailored to the subscriber’s behavior. 

This is not a manual process. Advanced tools like Active Campaign or OmniSend make it possible to apply tags or update contact records based on behavior. You can then send messages to specific groups of people, which get opened, clicked, and generate revenue. 

– Past purchases

This may be the most powerful type of behavioral segmentation. Your subscriber has told you they’re interested and is ready to spend cold hard cash. 

You can send similar promotions to them regularly . Even if they don’t buy from you, it’ll be well received because it’s something they’re interested in. 

ASOS takes this strategy to heart. The only things I buy from it are shoes and jackets. The company sends me an email every few days. About 70% of them are focused on shoes and outerwear. The other 30% are emails about interesting content and different product categories. 

These emails are created through email content automation . The software inserts the right products for you. But there’s an important aspect to keep in mind when you’re segmenting based on behavior. Your customer may be interested in much more than you know. In addition to emails promoting similar products, be sure to add different product categories to the mix.

3. Pop Up Shops

E-commerce has a significant drawback – you can’t touch, feel, or smell a product before buying it. In many situations, that matters. Another thing to consider is that some consumers only shop at places they’re familiar with. That means they’re not willing to try a new brand they found online. 

A pop up shop can help you reach a segment of your market that would otherwise be inaccessible. Other benefits include:

  • You’re able to create a multi-channel experience connecting consumers online and offline
  • More cost-effective than a fully fledged retail location
  • The ability to create deeper connections with customers and get feedback in real time
  • An opportunity to soft launch new collections at select locations and test market demand

These are just a few of the many benefits associated with pop up shops and brands like Kylie Cosmetics have taken note of just how powerful it can be. 

Retail Marketing Strategy - Kylie Cosmetics Pop Up Shop with long queue of people waiting for it to open

People reportedly waited outside for 11 hours or more before getting inside. Smaller retailers are also creating meaningful experiences for their customers who, in many cases, travel to participate in the activity. 

For an offline businesses, it’s also possible to partner with an online retailer to expand your reach and test demand. 

There are a number of things to keep in mind when you’re planning a popup shop campaign. It’s more than choosing a space and sending out an email to your subscribers:

  • Do you want a new space or a section of an already existing business? Kylie Cosmetics pop up shops took advantage of Top Shop’s stores. 
  • Will you need any licenses, permits, or insurance?
  • What kind of payment system will you be using? 
  • Will the furniture be provided or do you have to rent/buy your own?
  • What’s the goal of the event (a certain sales figure, brand awareness, etc.)
  • Staff policies and guidelines (or hiring new staff) 

It takes a considerable amount of effort but it can be one of the most powerful ways to connect with a larger market because it’s an experience. 

The RealReal launched a pop up shop and had guests from Vogue and Vanity Fair cover it. The end result was exposure, revenue, and goodwill. 

4. Brand Ambassadors

The last retail marketing tactic I want to touch on is using brand ambassadors to extend your reach, both online and offline. 

A brand ambassador is someone who’s paid (or otherwise rewarded) to endorse a company’s products and services. They work closely with your in-house teams to create and conceptualize marketing campaigns that build awareness and increase revenue. 

In fact, it’s the exact strategy Lululemon used to go from a single yoga studio to a multi-billion dollar company. 

I want to make something clear. A brand ambassador marketing initiative is different from an influencer marketing initiative. Take a look at this article to get a feel for how different brands are empowering their ambassadors.  

Of course, your brand ambassadors can be influencers in their own right, but it’s not a prerequisite. Depending on your reach, products, and goals, there are many ways to run a brand ambassador program. Consider the following things before you launch it:

Take cues from successful programs in the past

Brand ambassadors have been in use for a long time. It’s not something that started with social media or the internet. Research companies that have gone before you to understand what set their successful campaign apart and how you can replicate that success. 

Start small and iterate

This is obvious, right? Not exactly. 

Many retailers are so excited about the thought of a brand ambassador program that they recruit as many people as they can. In the end, they’re unable to give their early ambassadors the tools and attention they need to succeed. 

It’s better to move slow and steady in the early stages. Focus on finding people who’re already talking about you and recruit them to your cause. Use social listening tools like Mention or Brand24 to find them. 

How are you compensating ambassadors?

Influential ambassadors may require cold hard cash but many of your early converts won’t. The best ambassadors are people who’re already familiar with your brand and would use your products whether they were being paid or not. 

With that being said, they’ll be working closely with you to build awareness and drive revenue. This will require time and energy on their part, so a simple thank you won’t cut it. 

Daniel Wellington runs a college brand ambassador program that rewards participants with merchandise, exclusive event invites, concert tickets, gift cards, and more. 

Retail Marketing Strategy - Screenshot of the Daniel Wellington brand ambassadors page

Finally, let your brand ambassadors do their thing. Apart from a few guidelines, it’s important to give them room to work. 

They’re advocates of your brand and are best suited to communicate what makes you unique to them. They can add their own spin to your marketing, which you may have never considered. If you make them rehearse that message or change it too much then it loses its ring of authenticity. 

Retail marketing is constantly evolving and it’s important for you to evolve right along with it. If you don’t then it’ll be impossible to stand out from the crowd. 

The specific techniques may change from year to year but the underlying strategies remain the same. It’s important to understand what your customers want and need from you then deliver it in a way that’s convenient to them. 

Choose one or two of the tactics outlined here to focus on and you’ll be sure to see massive improvements in revenue, engagement, and brand awareness. 

Let me know what your favorite retail marketing strategies are in the comments and don’t forget to share. 

Frequently Asked Questions

The retail marketing mix consists of which of the following.

The retail marketing mix consists of the four primary P’s: Product, Price, Place and Promotion. Nowadays, it also includes other P’s such as Presentation, Packaging, Personnel and Positioning. The Product is the particular type of merchandise you are wanting to promote, either durable goods or soft goods. The Price is determined on a number of direct and indirect factors that need to be considered and whether the retailer wants to aim for: low pricing; high to low pricing; competitive pricing; or psychological pricing. The Place is the specific location where the retailer attracts the customers and where the point of sale (POS) occurs. The location of a product is often one of the most important variables in retail marketing. Promotion defines all the objectives and goals for increasing the awareness and sale of the product. This includes a wide range of marketing activities, such as digital advertising, word of mouth, press releases, customer incentives and rewards, contests and prices and personnel sales.

What is retail marketing?

Retail is the sale of consumable goods or services to customers in relatively small quantities through various distribution channels. These channels can be through large franchises or hypermarkets and supermarkets, to medium or small independent stores, including online stores and automatic vending machines. Retail marketing is the processes and strategies implemented by retailers (i.e. the merchant) to attract customers, generate goodwill, increase brand awareness and drive sales. Retail marketing incorporates a range of avenues that must be strategically planned based on the nature and type of business.

What is retail marketing example?

Williams Sonoma, a furniture manufacturing company in the United States focused its efforts on growing a stronger following on the popular social media platform, Pinterest. This retail marketing strategy generated a great deal of traction and has led to a higher volume of referrals and increased sales.

What are the types of retail marketing?

A retail marketing strategy is custom-designed according to the type of business and needs to assess the following criteria: target market, consumer needs and accessibility. A retail marketing strategy will incorporate different types of retail marketing. These include: • The internet- through a website, which includes an online store for purchasing products or services; and having a strong presence on a wide range of social media platforms and forums. • Word of mouth programs- through referral programs and networking events. • PR marketing- connecting with customers before they even enter the store, by partnering with various local charities or events or CSR activities. • Direct marketing- engaging directly with customers, through any form of print, audio or visual advertisements. For example through billboards, advertisements, brochures, catalogs and so on.

About the author : Daniel Ndukwu is the founder and CEO of KyLeads . There, he helps businesses create meaningful experiences and increase audience engagement while generating more leads using surveys, quizzes, and smart popups. When not working, you can find him spending time with his family or and traveling as much as possible. 

Yoobic: Retail Efficiency: Best Practices in Retail Store Operations

Insider Intelligence: US retail media ad spending will reach $31.49 billion in 2021, up 53.4% from 2020

Emarketer: Global Ecommerce 2019 and The Ad Platform: What we think about retail media

Statista: Number of monthly active Facebook users worldwide as of 3rd quarter 2022

Shopify: 53 Data-Backed Retail Statistics Shaping Retail in 2022 and Beyond

Suggested Articles

Amazon Advertising - Stock feature image from Canva of a yellow background with 4 wooden blocks that have a shopping cart printed on them

E-commerce & Retail Marketing Guides

Amazon Marketing: The Complete Guide & Strategies [2024 Update]

Amazon marketing is blowing up and your e-commerce store can't miss out on all that revenue! Amazon ...

Lifestyle Marketing Feature Image from Canva

Lifestyle Marketing: The Easy Guide for Lifestyle Brands in 2024 [+Examples]

Lifestyle marketing is about selling customers a lifestyle, not just a product. This marketing appro...

Automotive Marketing -Stock Feature Image from Canva

Automotive Marketing: 11 Marketing Strategies & Ideas for Your Brand in 2024 [+Examples]

The automotive industry is flooded with competitors, and it takes a unique edge to engage and conver...

  • Building Referral Program
  • Building Employee Advocacy Program
  • Building Ambassador Program
  • Building Loyalty Program
  • Building Affiliate Program
  • Choosing Digital Marketing Agency

Solutions Review

  • Affiliate Management
  • Brand Ambassador Management
  • Customer Loyalty
  • Cold Emailing
  • Referral Marketing
  • Influencer Marketing

eBook

Harness the Power of AI for Your Influencer Marketing Campaigns

Enroll in our free 5-lesson email course today! Free for limited time only.

marketing plan example for retail store

We created P2P to provide free resources to brands that believe in the power of peers to promote their service or products.

  • Affiliate Disclaimer
  • Privacy Policy
  • Affiliate Program
  • Ambassador Program
  • Customer Loyalty Program
  • Employee Advocacy Program
  • Referral Program

© 2019 P2P Marketing All Rights Reserved.

SlideTeam

Researched by Consultants from Top-Tier Management Companies

Banner Image

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Retail Marketing Plan Samples with Templates and Examples

Top 10 Retail Marketing Plan Samples with Templates and Examples

Kavesh Malhotra

author-user

"People don't buy what you do; they buy why you do it," said Simon Sinek, an English-American author and inspirational speaker.

The above quote resonates with the world of retail, where strategies are as vital as the products on the shelves. As the retail landscape evolves, so does the need for innovative marketing approaches that connect with the  target audience  and drive sales. Here, a well-crafted retail  marketing plan  can be your game-changer. It's the architect of success for any business, steering it towards increased sales, profitability, and brand awareness. This blog will reveal a treasure trove of top retail marketing plans to empower your brand. Alongside it, dive into a collection of  retail business plans  designed to elevate your business strategy.

Why Retail Marketing Plans Matter:

An excellent retail  marketing strategy  is the lifeblood of your brand's success. It holds great significance for various reasons, some of which are as follows. It helps:

  • sell products to a  target audience.
  • identify consumer needs and define solutions for them.
  • customers overcome doubts and reduce buyer's remorse.
  • build brand value and strengthen the online presence.
  • build a loyal client base by calling attention to products.
  • in market research, i.e., gathering information about the industry, competitors, and customers. 
  • identify market trends, opportunities, and gaps.

According to surveys, 77% of shoppers experience buyer's remorse. A well-structured  marketing plan prevents this and creates an enduring connection between your brand and customers. Imagine it as a tailored roadmap that not only entices customers but also allays any uncertainties they might have about your products.

SlideTeam's content-ready, 100% editable decks offer a robust foundation and a structured framework. They empower you with the adaptability needed to craft compelling presentations without the hassle of starting from scratch. Let's delve into each template's essence and explore its unparalleled potential.

Template 1: Shopper Marketing Plan to Improve Retail Store Performance MKT CD V

This extensive deck is your gateway to enhancing retail store performance through a targeted shopper  marketing plan.  It starts with a broad overview of shopper marketing, including statistics, trends, evolution, and a comparison with trade  marketing strategy . The deck also features a customer segmentation analysis, offered products, current marketing tactics, and the retail store's challenges. It then incorporates a shopper  marketing plan  with five phases: assessment, sustaining shopper strategies, stakeholder alignment, marketing program, and measuring results. The module further demonstrates the PITA model, shopper insights, drivers and barriers for shoppers, shopper profile, engagement plan, in-store communication plan, and cross-functional team building. It also highlights promotional activities such as in-store events, loyalty programs, displays, demos, and marketing on  social media platforms . Lastly, the customer engagement plan module covers the impact of shopper marketing on retail store performance and metrics dashboard.

Shopper Marketing Plan to Improve Retail Store Performance

DOWNLOAD NOW

Template 2: B2B Marketing Plan for Retail Stores

Explore a B2B-centric  marketing plan  tailored for retail stores with this unique layout. It comprises steps such as specifying  the marketing strategy  and determining the  marketing mix,  channels, and external communication. It also includes defining the marketing message and measuring the marketing plan. Download this slide that blends an effective  marketing strategy  with the power of  marketing mix , ensuring a holistic approach to business-to-business marketing.

B2B marketing plan for retail stores

Template 3: Retail Marketing Strategic Plan Development Process

This slide carries the steps of developing a strategic plan for retail marketing to ensure compelling brand communication. It includes various steps, such as establishing the brand, identifying its position, defining the target market, and establishing product benefits. It also outlines other crucial steps like defining strategies, developing a schedule, and implementing all the strategies for effective product marketing.

Retail marketing strategic plan development process

Template 4: Retail Sales Improvement Marketing Plan

This slide explores the utility of a  marketing plan  focused on boosting retail sales to improve business profitability. It outlines goals to be achieved, strategies for achieving the desired goals, key performance indicators, and the authorized person responsible for implementing these strategies. Download this slide in a tabular form to ensure you catch your  target audience  while streamlining and optimizing online channels. Furthermore, explore SlideTeam's curated  social media marketing plans  to bolster your  marketing strategies  for  Social media platforms .

Retail sales improvement marketing plan

Template 5: Online Retail Business Marketing Strategies Plan

This PPT Set incorporates online  marketing strategies  such as email marketing, blogging, marketing on social media platforms, video advertisement, and more. It also defines frequencies for implementing these strategies, objectives to be achieved from different strategies, social media channels employed, and the message content that needs to be conveyed to the audience. Download this tabular layout that integrates robust online strategies and engagement through  social media platforms  to drive your online business forward.

Online retail business marketing strategies plan

Template 6: Marketing Plan for Retail Bank Branches

Are you in the financial sector? This unique slide caters to retail bank branches, offering a tailored  marketing plan  for them .  It combines marketing strategy for various branches of retail banks with effective use of social media platforms and paid advertisement. It also outlines the action steps, timeframe, and  budget allocated  to implement these online strategies successfully. It ensures increased customer engagement and reach and improved lead generation. Download this slide and ensure your message reaches your  target audience  within the  budget allocated.

Marketing plan for retail bank branches

Template 7: Sample Global Marketing Plan For Retail Business

Are you thinking 'global'? This slide provides a sample  marketing plan  tailored for retail businesses with a global reach. It provides information regarding the company - its name, industry, and objectives. It outlines the retail company's global  marketing strategies and their potential impact on the business. It also showcases the challenges faced by the company, like global competition, problems in entering a new market, etc. Explore how to harmonize the strategic approach with the company's objective and reach audiences worldwide.

Sample global marketing plan for retail business

Template 8: Marketing Plan for Retail Communication Strategy

Communication is key. This slide exhibits the retail communication strategy, blending  marketing mix  elements with a targeted approach to reach your desired  target audience  through various communication channels. It outlines the  marketing strategies  across different channels: Online, In-store, and Wholesale. It also determines the products promoted through these channels, the  budget allocated , and deadlines. Download this slide that demonstrates the retail communication strategic marketing plan for target markets.

Marketing plan for retail communication strategy

Template 9: Strategic Marketing Plan for Retail Businesses

This slide emphasizes a strategic  marketing plan  for retail businesses to elevate sales exponentially using online and offline approaches. It includes strategies such as email marketing and collaboration with influencers and other businesses. It also describes the key initiatives taken under each  marketing strategy , the time frame, the persons accountable for completing different tasks, and the completion rate. Download this impressive layout that stresses strategic approaches, incorporating the power of different platforms to communicate with your  target audience  while streamlining the risk effectively.

Strategic marketing plan for retail businesses

Template 10: Retail Smart Mobile App Marketing Plan

Smart mobile apps are shaping retail  marketing plans  in the digital era. This slide exhibits the  marketing strategy  to promote the retail mobile app. The visually appealing graph demonstrates the number of installs the mobile app recorded while implementing various marketing initiatives such as social media ads, video marketing, etc. Discover how to blend the marketing initiatives utilizing  social media platforms  with a strategic goal of reaching the top ranks in the number of installs.

Retail smart mobile app marketing plan

Wrapping Up

As we conclude this exploration into  retail marketing plans,  remember that success in retail isn't just about the products you sell; it's about how you tell your story. And your story is waiting to be told in this grand retail narrative. Navigate to the template links above, download, transform, and script your blueprint for success! Furthermore, uncover a compilation of  marketing strategies  playbook templates  to refine and supercharge your marketing game.

Whether you're focused on shopper marketing, B2B strategies, online retail, or global reach, your journey to retail success begins with a click – download your chosen templates and embark on a transformative marketing odyssey!

Related posts:

  • How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]
  • Quarterly Business Review Presentation: All the Essential Slides You Need in Your Deck
  • [Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]
  • 99% of the Pitches Fail! Find Out What Makes Any Startup a Success

Liked this blog? Please recommend us

marketing plan example for retail store

Top 7 Financial Snapshot of Company Templates with Samples and Examples

Top 7 Business Process Reengineering Templates with Examples and Samples

Top 7 Business Process Reengineering Templates with Examples and Samples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

digital_revolution_powerpoint_presentation_slides_Slide01

Digital revolution powerpoint presentation slides

sales_funnel_results_presentation_layouts_Slide01

Sales funnel results presentation layouts

3d_men_joinning_circular_jigsaw_puzzles_ppt_graphics_icons_Slide01

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Future plan powerpoint template slide

project_management_team_powerpoint_presentation_slides_Slide01

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Launching a new service powerpoint presentation with slides go to market

agenda_powerpoint_slide_show_Slide01

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

Meet our team representing in circular format

Google Reviews

Retail | How To

18 Retail Marketing Strategy Ideas to Drive Sales

Published August 11, 2023

Published Aug 11, 2023

Meaghan Brophy

WRITTEN BY: Meaghan Brophy

marketing plan example for retail store

Your Privacy is important to us.

This article is part of a larger series on Retail Management .

Get actionable retail tips in your inbox

Lightbulb Icon

1. Understand the Four Ps of Marketing

2. develop curb appeal, 3. effectively use retail space, 4. sell custom products.

  • 5. Create a Competitive Pricing Strategy

6. Build Your Online Presence

7. invest in local seo, 8. run digital ads.

  • 9. Launch a Loyalty Program
  • 10. Send Email Campaigns
  • 11. Implement a Mobile Strategy

12. Regularly Conduct Surveys

13. plan regular events, 14. expand through partnerships, 15. turn your associates into marketers, 16. start video marketing, 17. tap into influencer marketing.

  • 18. Evaluate & Assess Your Strategy

Bottom Line

A retail marketing strategy is an actionable plan to develop and promote products, attract and keep customers, and drive sales. Marketing for retailers is essential whether you’re seasoned or just starting out, and it can happen both online and offline. It’s important to develop solid retail marketing strategies to introduce people to your products—and keep them interested.

Explore our recommended retail marketing ideas for implementing an effective strategy for your business.

The four “Ps” of retail marketing serve as pillars for your strategy. It’s helpful to first get a baseline understanding of these principles so you can build an effective plan for your business. The four Ps are:

  • Product: It’s first important to have a product that people are going to want. You can manufacture a product from scratch, enhance an existing product, or simply tap into the potential of an existing product—no improvements or changes necessary. It’s important to conduct market research to ensure there’s demand for your product idea.
  • Price: Your pricing strategy is an imperative component of marketing. You need to price products high enough to generate a profit but also low enough to remain competitive and affordable to your target customer.
  • Place: Place refers to where your product is sold and where shoppers can experience and receive it. In a physical retail business, this also touches on the location of your store—bearing in mind factors like foot traffic, parking, visibility, etc. Retailers can also sell products via digital channels and offer fulfillment in-store or via shipping.
  • Promotion: Promotion is where you get into marketing and advertising your offering. This involves communicating the product, price, and place—what you’re selling and why it’s valuable, how much it costs to acquire, and where people can explore and make their purchase.

Curb appeal is about the look and feel of your store from the street, including parking and landscaping.

First impressions last, and this holds for your retail store. For potential customers and passersby, your storefront is their first impression of your business. Your store’s curb appeal must get them into the store so you can have a better chance of getting a sale.

Some ways you can develop curb appeal are:

Install Storefront Signage

Your signage communicates not only your business name but also your message to shoppers so they connect with your brand and want to enter your store. A long-standing study has validated this—60% of businesses increased sales by an average of 10% by updating their signage.

Making your store’s exterior more attractive with storefront signage can make the difference between pedestrians and paying customers.

Storefront window with a cow whose head extends beyond the outer glass of the window for a 3D effect.

Retail store ALE HOP captures a passerby’s attention with a unique storefront design. (Source: Alexandra Sheehan )

  • Install a storefront sign with your name that cars and pedestrians across the street can easily read.
  • Add smaller signage by your front door and windows for people walking by who may be too close to see your more prominent overhead sign.

An ice cream store.

In addition to your permanent storefront sign, use a combination of window and temporary A-frame signs to catch shoppers’ attention from every angle. (Source: Pinterest)

Design Enticing Window Displays

Window displays are one of the most critical parts of an effective retail strategy. Like signs, they can cause a passerby to turn and enter your shop when they ordinarily would have walked past without a second thought.

  • When creating a window display, choose a theme that resonates with buyers, such as a holiday or seasonal theme.
  • Choose complementary colors and arrange your display with various heights and depths to make it visually attractive.

Window displays not only bring customers in but also display and promote new products, strengthen your brand image, and distinguish your store from the competition.

Teuscher Chocolatier.

This chocolatier’s appealing holiday window display turns heads and attracts passersby.

Make Use of Your Curbside & Outdoor Lighting

Outdoor lighting should be part of your retail business marketing strategy. A well-lit entry and sidewalk is essential for customer safety. Lighted signage also helps customers notice or find your store at night.

The Creperie store.

Don’t forget to use your outdoor space. Create a comfortable environment with a few chairs and some greenery.

Don’t forget about your curbside. With 50% of consumers using curbside pickup and delivery when shopping, why not set up curbside extras to lure them in further to your store? For example, set up a board outside your store with some eye-catching art or witty phrase.

Related: Set Up Click & Collect for Your Store

A small board sign outside a jewelry store attracts customers with a cute illustration and text.

A witty catchphrase on a board outside a jewelry store will surely draw some curiosity from passersby.

Did you know?

Your signage and parking areas have zoning laws you must abide by. Read our guide to zoning laws for small businesses .

You don’t need to invest a ton of money or undergo a complete store overhaul to ensure you’re effectively using your space. It’s a matter of planning and adjusting your store layout , and then strategizing your point-of-sale (POS) display.

Use our free step-by-step guide to planning a store layout to make the most out of your space.

Organize Your Displays

When organizing your retail displays and visual merchandising strategy , follow these general guidelines:

  • Showcase new and seasonal products at the entrance: Entice customers with seasonal or holiday displays and trending products; keeping the front of your store fresh also gives regular shoppers something new to browse.
  • Place traffic-driving products toward the back: Place your bestselling items or sales racks at the back of the store so customers need to walk past and see all of your other merchandise.
  • Highlight impulse buys at checkout: Stock small, low-cost items like candy, toys, makeup, or electronic accessories by the checkout counter so customers pick them up while waiting to check out.
  • Cross-merchandise : Use visual merchandising to cross-promote other products. Put items that are commonly purchased together in a similar location or a shared display.

A boho boutique with an assortment of cross-merchandised lifestyle displays.

The gift shop of La Bohemia Baja uses cross-merchandising to create an on-brand scene that integrates a variety of products. (Source: Alexandra Sheehan)

In retail merchandising , it’s important to ensure your displays stay tidy and relevant—change them often. Products should always be organized for customers, and new displays keep them coming back to see what’s new.

Monetize Your Checkout

Your checkout area is where your POS is located and where customers complete a purchase. Monetize this area by doing the following:

  • Display smaller, relatively less expensive products customers might have forgotten they needed or items that will entice shoppers to pick up while waiting in line. For example, grocery stores usually have candy bars, mints, gum, magazines, and batteries lining their checkout counters. Apparel stores may have items like wallets, hair accessories, or jewelry.
  • Utilize point-of-purchase (POP) sales. Test different products at the counter until you see what works, then design a more elegant display that matches the rest of your store.

Related: Effective POS Marketing Ideas

Create a Comfortable Environment

Customers who spend more time in a store spend more money. Encourage shoppers to relax and take their time by creating a comfortable retail environment.

  • If you sell apparel, create accessible and well-lit fitting rooms and comfortable seats for friends and family to wait.
  • Feature sample stations to encourage customers to test products, similar to how Costco or Lush does theirs.
  • Play thoughtfully chosen music.
  • Make sure your store is well-lit .
  • Ensure accessibility. Create wide aisles and a section at the checkout counter no higher than 36 inches off the ground so a person in a wheelchair can access it.
  • Offer a place to relax. Seating areas placed near fitting rooms are especially helpful.

A well-worn couch with a TV invites shoppers to relax and stay a while.

Sustainable apparel brand +351 has a couch, as well as a TV cycling through engaging brand images, directly next to the fitting rooms. (Source: Alexandra Sheehan)

Read more: A Retailer’s Guide to Virtual Fitting Rooms

Whether you’re manufacturing a patented invention or creating a simple private label line, having products shoppers can’t find anywhere else is advantageous. This exclusivity boosts brand loyalty and sales.

Sell Private or White Label Products

Selling private label products is easier than developing a custom product while offering many of the same benefits. Private label products are manufactured by a supplier but sold under your brand name. These kinds of products are especially popular for skincare, beauty , food and grocery, kitchen, decor, accessories, tools, and electronic products.

Trader Joe Products.

Trader Joe’s is well known for its private label products. Most items sold in Trader Joe’s stores are under the retailer’s private label brands.

Create Brand Equity Through Private Label Brands

When people use products with your brand name or product line name on them, it reminds them of your store every time they use it. These reminders build trust, encouraging customers to buy more quality products with your name on it.

Plus, retailers can typically make more money from private label products, as they’re usually inexpensive to manufacture. Still, you can mark them up to a much higher price since shoppers won’t be able to find that item anywhere else.

5. Create a Profitable & Competitive Pricing Strategy

How you price a product is another important consideration for your retail strategy. If your prices are too high, you could deter customers and lose sales. On the other hand, if prices are too low, you might make a lot of sales, but won’t have any profit margin.

Many retailers and ecommerce sellers use keystone pricing to price their products. Keystone pricing is a standard 100% markup, or double the wholesale cost. Selling a product for double the amount you paid is considered standard retail practice. But it’s not always the best approach.

Consider Your Market Position

There are situations where you’ll want to deviate from keystone pricing. For example, if a product is selling exceptionally well, you might be able to increase the price. If you have a lot of private label or custom products, you may also be able to charge higher prices for those. However, if competitors or online businesses sell similar products at lower prices, you may need to consider lowering your prices to stay competitive.

  • Conduct a competitor analysis to see how others price their products. If you find out all the other stores around you are offering the same products for the same price, you might look to create something unique—free alterations, no-questions-asked returns, or complimentary gift wrapping, for instance—and then charge more.
  • Get feedback from your customers. Talking to your customers also gives you valuable qualitative insights into how to structure your pricing.

Use Promotional Pricing

Many businesses use promotional or sale prices to drive traffic and sales. Discount prices can leave small businesses with small profit margins but can effectively attract customers or clear out merchandise. Seasonal sales and coupons are popular promotional pricing strategies for retailers.

Learn more about pricing strategies and find pricing examples in our guide.

An online presence provides more opportunities for sales, especially for shoppers who don’t live near your store or can’t make it in during store hours. Engaging with customers online also helps keep your business at the front of their minds so they think of you when they’re ready to make a purchase.

Use Social Media

There are many social platforms retailers should consider:

  • Google: Being active on Google allows you to see and respond to customer feedback. It’s especially important for helping prospective customers find your business. Make sure to have an active Google business profile as well, because it helps customers find accurate contact information via search.
  • Yelp : Like Google, you can see and respond to what reviewers are saying. Yelp is another search tool, particularly useful for food-based businesses and restaurants.
  • Instagram : Instagram is very effective and has features for online selling. You can also talk directly to customers through Instagram Stories and posts. Many retailers also use it to showcase new products and offer customers behind-the-scenes footage.
  • Facebook : Facebook is an excellent medium for highlighting events and new products at your store. Facebook Advertising can be an effective part of your retail strategy for bringing in new local customers.
  • TikTok : TikTok has emerged as a valuable retail marketing tool, especially for appealing to younger shoppers.
  • Pinterest : Pinterest has long been a popular social network. It’s visually based and ideal for retailers trying to attract female customers.
  • YouTube : YouTube is valuable for all kinds of reasons, be it influencer collaborations, product demos, or unboxing experiences. It’s also a search network.

Use these social media channels to refine your messaging, test your pricing, and promote your best products. Analyze your social ad results to see which messaging and pricing combinations produce the best results.

Create Digital Sales Channels

As studies show retailers lose almost 30% in sales if they don’t sell on multiple sales channels, and approximately 80% of the population shop online in the US, an omnichannel approach to selling has never been more important. Starting an ecommerce store is crucial.

Looking for platforms for your online store? Check out our buyer’s guide on the best ecommerce platforms and recommended Shopify alternatives .

Leifshop example of a Shopify store.

Leifshop.com is one example of a Shopify store.

Related: Ecommerce Website Design Checklist

Search engine optimization (SEO) isn’t just for online retailers—physical retailers can and should optimize for search too.

Prioritize local SEO —you don’t have to target the general keywords thousands of other businesses are targeting. Instead, go for relevant keywords the audience in your area would search for. For example, create landing pages with your website homepage that target individual locations in your city or town.

Optimize for ‘Near Me’ Searches

If people are searching for something near them, there’s a pretty strong signal of intent to buy.

Get started by creating or updating your company’s Google Business profile. Include your business name, address, opening and closing hours, contact information, photos, and a description that includes keywords. Consider incorporating local citations as additional cues to Google.

Keep your details consistent across your website and all third-party platforms. To make your listing more relevant, encourage customers who visit your store to leave reviews on your business profile. There are also local SEO tools that can automatically optimize for you and offer recommendations on improving your rankings.

Digital advertising is a great way to put your store in front of new, targeted audiences. You can put ads on Google and other search platforms, social media sites, and all kinds of websites and apps, depending on the advertiser network.

Geo-Target Your Ads

Unlike general ads, geo-targeted ads, or location-based ads, target only people in a specific geographical area—preferably those who live in the same town or city as your physical store.

Considering businesses are expected to spend more than $32 billion on location-targeted ads by the end of 2023 in the US alone, it goes without saying that this ecommerce marketing strategy works.

To get started with geo-targeted ads, you’ll need to create a business account with a platform from which you plan to run the ads— Google Ads, Facebook Business Manager , etc.

Once your account is set up, you can create ads to show to people within a set radius around your store. For instance, you can show ads to people within 10, 5, or 2 miles of your store. The bid amount changes depending on the radius you set. This is a perfect tactic to promote click-and-collect services or online ordering for restaurants.

Run Ads During Significant Local Events

Another way to increase foot traffic to your retail store is by running targeted ads during a large or significant local event.

For example, if you run a music store and notice a famous artist or band performing in a nearby location, you can quickly run ads to target the audience attending the concert.

This strategy works particularly well if you’re located close to an airport, stadium, university, or some other area where a specific demographic may gather. Retailers can also run these location-based ads during holidays.

Remarket Your Products

Remarketing is a tactic where you remind people who have already interacted with your brand to some extent. Remarketing ad strategies typically involve targeting users who have visited your website or engaged with you on social media but haven’t actually made a purchase.

You could also remarket to people who have made a purchase. Maybe they haven’t bought anything in over a year, or maybe you have a complementary product related to their recent purchase.

9. Launch a Customer Loyalty Program

A customer loyalty program incentivizes repeat purchases and informs businesses about the most/least frequent and biggest/lowest spenders.

What’s more, with a customer loyalty program , you can create shopper profiles to serve as the basis for product marketing and personalization. Associates can make tailored recommendations based on these profiles, and you can automate marketing campaigns and product recommendations based on their behavior.

Related: Best Customer Loyalty Program Software

Introduce Referral Campaigns

You can also incorporate referral rewards into your loyalty program to encourage word-of-mouth marketing—fueling both customer retention and acquisition simultaneously.

Referrals are particularly effective because many shoppers trust the opinions of their friends and family more than the marketing messages from brands themselves. In fact, Nielsen found that 88% of shoppers trust recommendations from people they know more than any other source.

10. Send Regular Email Campaigns

One of the most direct ways of staying connected is through email marketing . You can collect customer contact information at the point of transaction using a modern POS system and keep up with them post-sale.

Don’t be shy when sending emails to your customers. Your loyal and top-spending customers likely want to hear from you more often. Of customers surveyed, around 70% prefer brands to contact them via email .

FSA store.

Emails don’t always have to contain a sale or coupon. Celebrate milestones and keep customers in the loop on store or general news.

11. Implement a Retail Mobile Strategy

Along with emails, collect your customers’ phone numbers so you can send them marketing text messages . Use mobile marketing to send notifications or promote time-sensitive offers to your customers.

A text message advertising a back-in-stock coffee blend and its flavor profile.

Red Rooster Coffee , located in Floyd, Virginia, sends text messages to its list to remind customers of online promos and deals. (Source: Alexandra Sheehan)

Location-based messages can also remind shoppers to purchase in-store, provide additional product information, and promote exclusive in-store promotions.

Customer surveys are an important part of your retail strategy because customers can provide unfiltered feedback on ways you can improve. Customer satisfaction surveys can be simple, with one or two questions and an open-ended space to leave longer comments.

Some retailers also use customer surveys to measure interest in new product lines, events, or additional shopping hours . Using customer feedback takes some guesswork out of trying to improve your business, making customers feel their opinion is valued.

Retail events are effective because they give your customers an excuse to shop, while also making them feel appreciated with some extra like a goody bag, early access to new products, or a special discount. Events drive traffic to your store and provide a reason to send out lots of marketing and promotional material.

Download our free 2023 retail marketing calendar , which includes all the major holidays for 2023 and seasonal markers, below:

FILE TO DOWNLOAD OR INTEGRATE

Free Retail Marketing Calendar

Retail marketing.

Thank you for downloading!

Annual retail events, such as back to school and the holidays, are prime selling times. Take advantage of the influx of shoppers by employing these marketing strategies for retail stores:

  • Back to School Marketing Tips for Retailers
  • Black Friday & Cyber Monday strategies, trends, and sales tips
  • How to Create a Retail Gift Guide
  • Creative Christmas Display Ideas and Examples

Local businesses thrive when they work together. When developing your retail marketing strategy, consider neighboring businesses and how you could work together. Partnerships can increase retail sales and promote your business to a new, trusting audience.

There are a few ways to team up and collaborate:

Store Partnerships

In Stratford, Connecticut, the founder of Mellow Monkey Decor brought together other local businesses to form the Stratford Lower Loop , a marketing tool that creates a destination out of the local shops in the area.

Stratford lower loop map.

Mellow Monkey Decor created Stratford Lower Loop to bring tourists and shoppers to local businesses.

Community Involvement

Get involved with your local Chamber of Commerce and other town organizations to learn about vendor and sales opportunities at community events. Being present in your community—outside your store—will organically spread awareness about your business and boost name recognition.

Retailers can also use local businesses to build out additional sales channels. Work with other businesses in the community so you can sell your products in their stores when they host events.

  • Open a Pop-up Shop
  • Smart Pop-up Shop Ideas for Retailers

Product Wholesaling

If you create custom or private label products, consider selling those products wholesale to other local businesses. This is particularly effective if you’re in a tourist destination or college town and your products reflect your area.

For example, The Two Oh Three is a Connecticut lifestyle brand that sells apparel and accessories with various local logos. It sells at its own retail shop, and it also sells its products to other local boutiques to resell.

The Two Oh Three advertising its own store location.

The Two Oh Three is a retailer that sells its products online and in its own store, as well as at other local stores.

Associates can and should double as marketers and brand ambassadors for your retail business. They interact with your customers the most. With the right sales staff, you can create an unforgettable and personal customer experience—and drive more sales.

Use Associates as the Face of Your Business

Humanize your business by showcasing your employees. If you have a brick-and-mortar store, your regular shoppers already know your store associates and will appreciate seeing a familiar face online and in marketing materials. If you have an online store, create an “About Us” page introducing your staff and put some faces behind your brand name. Or you can feature them in social media posts like Somatic Massage Therapy & Spa does:

Screenshot of Showcase Employees to Put Faces Behind Brand Name

Somatic Massage Therapy and Spa highlights employees in its Instagram posts.

Offer the Right Training

Hiring great associates isn’t always easy. Training your team and supporting hard and soft skill development is important. Make sure everyone knows about your latest promos and store updates so they can share them with your customers.

Outdoor retailer REI is an excellent example of a business with associates who proactively contribute to the retail marketing strategy. REI hires associates who share a lot of characteristics with its target customers. Plus, they’re knowledgeable about the products and activities for which REI products are used. They have smart product recommendations and can promote items from their own experiences.

Arm Staff With the Right Tools

Equip your staff with the appropriate business tools, like a mobile POS , to help them feel more confident and drive sales instead of simply answering questions and maintaining the space. This way, they can walk around the sales floor and meet customers where they are. When customers have questions, they can look up the answers on the spot.

  • Retail Customer Service Tips and Examples
  • Customer Service Training Ideas, Activities & Games
  • Tips for Welcoming Shoppers into Your Store

Video is a highly effective format for marketing, and it has an important place in retail. According to one survey, an astounding 92% of marketers said they can report a positive return on investment (ROI) on video content, up from 87% in 2022.

You can use video in your digital marketing in particular. For example:

  • Create and publish product videos on product pages, your website’s homepage, social media channels, and digital in-store displays.
  • Start a YouTube channel where you post product demos, tours of your store, testimonial videos, and tutorials on how to make the most of your items.
  • Get started with livestream shopping . You can team up with an influencer or product expert to answer any questions and promote your products in real time.

Influencer marketing is another tactic that can bring big results. Because consumers trust messages from other people more than messages from brands, influencers are a great way to tap into that.

When it comes to your retail marketing strategy, prioritize influencers who connect with your target market. You might team up with a local blogger or TikToker to promote your store location and products.

You don’t need to work with the biggest and most popular influencer with millions of followers. In fact, micro-influencers—figures with just a few thousand or even fewer followers—can also make an impact. Typically, their audiences are more engaged and loyal, especially as influencer marketing has become so saturated.

18. Evaluate & Assess Your Retail Marketing Strategy

Your retail marketing strategy is never complete—you need tracking to know if it’s working. Retail data analysis can help you unearth trends before your competitors do, allowing you to be an early adopter. Retail calendars, such as the 4-5-4 and 4-5-5 , can also be helpful tools to monitor sales figures.

With retail data analysis, you can accurately measure, track, and interpret sales, employee, and customer data to better understand your business and continue to hone your retail marketing strategy.

Retail Marketing Strategy FAQs

What are the four retail strategies, what is an example of a retail market strategy.

An example of a retail market strategy is when a retailer sells both online and in-store. They may take an omnichannel approach with consistent messaging and unique fulfillment options like click and collect.

Developing a retail marketing strategy requires thinking about what kind of products you’ll sell, where you’ll sell them, and how you’ll keep customers engaged post-sale. It’s holistic and encompasses everything from your store’s appearance to product selection and pricing. Remember: there’s no one-size-fits-all strategy, and your particular retail marketing strategy will evolve as your business grows.

About the Author

Meaghan Brophy

Find Meaghan On LinkedIn Twitter

Meaghan Brophy

Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content. Meaghan’s 10+ years of retail experience includes working at local book and dance supply stores, handcrafting gifts at an eco-friendly manufacturer, developing private label brands, and managing a team of more than 40 sales and service professionals at a local spa.

Join Fit Small Business

Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Select the newsletters you’re interested in below.

Examples logo

11+ Retail Marketing Plan Examples [Product, Company, Communication]

Retail Marketing Plan

Because people are constantly consuming, the retail industry shows no signs of slowing down, regardless of the economy. Retail stores are where we get our necessities. As a retailer, you can confidently assert that you have a good chance of growing your business without fear of the industry collapsing.  Please remember that the retail sector is robust, this does not guarantee your business’s success, but there are ways to get there. One of them includes a retail marketing plan in your business plan , which we have compiled for you in this article.

11+ Retail Marketing Plan Examples

1. retail marketing plan.

retail marketing plan example

  • Google Docs
  • Apple Pages

2. Retail Marketing Plan Example

retail marketing plan template

Size: 153 KB

3. Retail Marketing Strategic Action Plan

retail marketing strategic action plan template

Size: 12 MB

4. Printable Retail Marketing Plan

printable retail marketing plan template

5. Retail Marketing And Sales Plan

retail marketing and sales plan template

6. Retail Marketing And Communication Plan

retail marketing and communication plan template

7. Retail International Marketing Plan

retail international marketing plan template

Size: 266 KB

8. Professional Retail Marketing Plan

professional retail marketing plan template

Size: 155 KB

9. Retail e-commerce Marketing Plan

retail ecommerce marketing plan template

10. Retail Product Marketing Plan

retail product marketing plan template

Size: 316 KB

11. Editable Retail Marketing Plan

editable retail marketing plan template

Size: 36 KB

12. Retail Company Marketing Plan

retail company marketing plan template

Size: 197 KB

What Is a Retail Marketing Plan?

The retail sector is robust, as we have mentioned before. Unfortunately, as a result of this, the industry attracts a large number of aspiring entrepreneurs, further saturating the market. As a result, if you want your products to sell, you’ll need to step up and create a retail marketing strategy .

A retail marketing strategy is a sales and marketing strategy all in one. Depending on how quickly your business’s market shifts, you might write this type of paper for the coming year, quarter, or even month. This document could include a summary of the company’s marketing objectives and the steps required to achieve them.

How To Create a Retail Marketing Plan?

It can be a great deal of trouble to create a retail marketing plan. Save your time by reading the instructions on how to produce this type of document.

1. Examine Your Retail Company’s Situation.

Begin by conducting a SWOT Analysis before developing your retail marketing strategy. You will learn about your company’s competitive advantages by performing this analysis. You will also be aware of your company’s weaknesses and threats. Nonetheless, you will learn about the challenges that your company may face.

2. Recognize your target market.

After you’ve figured out your company’s situation, you’ll need to figure out who your target market is. To put this target market analysis into action, you’ll need to create a buyer persona that includes all of the necessary demographic and psychographic information. Meanwhile, psychographic data provides answers to which of your products will solve their current problems and what will entice them to buy your products.

4. Plan and evaluate your strategy.

At this point, you can determine the steps necessary to accomplish your objectives based on the market analysis and SWOT analysis conducted in the preceding steps. It may take the form of action items. You can achieve this by running a promotion for specific products. You will also analyze these steps to determine the appropriate channels to use to apply these steps correctly.

5. Think about your financial situation.

If you don’t have enough money to put your plan into action, it will remain a plan. As a result, it’s critical to consider your company’s budget when developing a retail marketing strategy. If your company doesn’t make enough money to justify a TV commercial, consider contacting a radio station or a digital marketing firm.

What is the definition of a supply chain?

A supply chain is a system of establishments and other institutions involved in getting a product from a producer to its final consumer, who is the customer, in the business world.

What is the definition of retail marketing?

Retail marketing is a part of the retail industry that involves raising customer awareness of its products or services. Its goal is to increase sales, whether on a yearly or monthly basis.

Do restaurants fall under the category of retail?

Apart from all retail supermarkets and grocery stores, the restaurant and food retail industry include chain and franchised restaurants that include all fast food, eateries, and full-service locals. The food retail industry contains any business that sells food for preparation and consumption.

The retail industry’s resilience can assure its survival. It does not, however, rule out the idea that the market will shift or develop. Take, for example, the fashion industry. The sector moves radically from the clothing stores with physical stores to the online portal, booming e-commerce fashion.

That said, it is essential to take additional measures at your end either to stand out from the rest of the players or to make use of the tools you need to optimize the profits you’ll receive. One of these steps is introducing a strategic marketing strategy for retail, which we discussed in this post. Still, as we stated earlier, this is only one of the steps you need to take to achieve your overall business objectives. Take the time and find out what other moves you need to take. Start by reading our sample business plans page.

marketing plan example for retail store

AI Generator

Text prompt

  • Instructive
  • Professional

10 Examples of Public speaking

20 Examples of Gas lighting

How to Build a Retail Marketing Plan

Marketing Strategy

Retail Marketing Plan blog Image

With today’s crowded marketplace, it has never been more essential to ensure that you have a sound marketing strategy in place to foster the growth of your business. Modern consumers are so regularly overwhelmed with content coming from all angles, social media, email, commercial, billboard, all vying for their patronage and hard-earned dollars.

This challenge is especially true when it comes to the retail space, which has faced quite a bit of disruption over the last few years thanks to the rise of eCommerce businesses. But traditional brick-and-mortar or digital based — all eCommerce businesses need a retail marketing plan to reach their full potential.

Heading to Market

To set yourself apart from other eCommerce businesses takes more than just a cursory idea of what your customers want. Rather, you must develop a deeper understanding of your place in the market and devise a thorough strategy that is tailored specifically to your product and the users you hope to reach. Only then will you be able to tap into your business’s potential for growth and realize the most effective ways to engage your customers. Here are a few steps you can take to jumpstart your company’s retail marketing plan.

  • Identify your mission statement: Before you launch any kind of marketing effort, it’s absolutely imperative that you first establish a firm grasp of your business’s mission and objective in the marketplace. More specifically, you must know the need your business fulfills with customers. This understanding of your value will inform all subsequent decisions you make regarding how you market your product.
  • Know your target audience: Once you know enough about the role your business plays in the market, the next step is to establish a clear idea of your ideal customer profile . These two are, of course, inextricably linked, but many companies neglect to recognize that how your business is designed and marketed plays an integral role in determining your potential customer base upfront.
  • Decide on your branding: Now that you have defined your mission and audience, you need to then decide how to best connect the two. Everything from your logo to the outward messaging you send consumers shapes the specific branding of your business. Take a look at the competition for inspiration, and consider how you can distinguish yourself in the eyes of your prospects. What makes your approach different? For example, are you leading with price or quality? At this stage of your marketing strategy it’s critical to review your pricing and identify how it comes into play .
  • Establish a marketing presence online: Given the age of social media we live in, it should be no surprise to realize that your business should have a presence among leading sites like Facebook, Twitter and LinkedIn. However, your online presence doesn’t extend solely to these. Sites like Yelp, YouTube and Google Plus can also help expose your business to new prospects and boost your search engine optimization (SEO) ranking.
  • Define yourself as an expert: In recent years, content marketing has become a more central way to gain awareness for your business, but it’s only one of many ways to establish the expertise your business brings to customers. You can also build upon this with partnerships with other companies, guest posts on popular sites (yes, even for free!) and events that position your business as a thought leader within your industry. This goes a long way toward building your credibility among prospects.
  • Monitor results and adjust accordingly: Even if you are actively marketing your business already, you need to be prepared to adjust your strategy when something isn’t working. This flexibility to recognize a failed effort and to switch things up is essential to develop the further growth of your business. To keep your company from staying stagnant, be sure to have analytics in place to monitor results and act quickly if changes are needed.

The Future Awaits

While the technology involved in eCommerce lends businesses a certain flexibility, this aspect alone is not enough to keep your business afloat. Every day, new challengers are entering the fray, and there’s never been a more critical time to review the marketing plan you have in place to reach your target audience.

These steps are simply the start of a grander, more effective approach to connecting with consumers. Endless possibilities await you, and you’ll truly need to stay vigilant with your retail marketing strategy to achieve the continuous improvement and forward growth your business deserves.

For more invaluable insights into how you should approach marketing your eCommerce business and use automation to drive future success, check out our new eBook, “ Key Automated Marketing Strategies for eCommerce Store Success .”

Key Automated Marketing Strategies For eCommerce Store Success

Related posts

marketing plan example for retail store

5 Retail Marketing Strategies of Top-Performing Companies

When it comes to transforming prospects into paying customers, there’s no way we can underestimate the significance of your marketing team. After all, this is where the difference lies between…

Turn Live Chats Into Customers

How to Turn Live Chats into Customers for Your Ecommerce Store

Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers…

BlogImage

Merchandising

How to Advertise to Your Competition’s Customers When They’re Out of Stock

The more successful you are in business, the more cutthroat the competition becomes. That’s simply the reality that your company must face, regardless of your industry. Strategy is key to…

Popular Posts

  • All You Need to Know About the Amazon Pricing Strategy in 2024
  • The Retailer’s Guide to Price Optimization – How to Optimize Prices
  • The Most Accurate Competitor Price Monitoring Software for eCommerce
  • Competitive Pricing Strategy – See How Products Are Priced
  • 5 of the Best Penetration Pricing Examples

Latest Posts

  • Intelligence Node Expands to Serve Marketplace Retail Clients
  • 8 Digital Shopper Secrets to Understand the Modern Consumer
  • The 2024 Online Retail Guide: 40 Statistics for Strategic Success
  • Evolving Retail Tech Strategies in the US Alcoholic Beverages Market
  • Retail Predictions for 2024: Navigating the Future of Shopping
  • Artificial Intelligence (13)
  • Big Data (9)
  • Company Culture (3)
  • Competitive pricing (7)
  • Consumer Behavior (24)
  • Covid-19 (5)
  • Culture (3)
  • Digital Shelf (8)
  • Ecommerce (30)
  • Fashion (1)
  • Fashion Trend (3)
  • Future Retail (16)
  • Marketing Strategy (11)
  • Merchandising (15)
  • Price Intelligence (10)
  • Pricing Strategy (58)
  • Product Pricing (12)
  • Retail Analytics (4)
  • Retail Business (9)
  • Retail Pricing (2)
  • Retail Sales (8)
  • Retail Strategy (11)
  • Retail Trends (12)
  • Seasonal Sales (8)
  • Supply Chain (9)

Win the Digital Shelf with the Most Advanced Shelf Analytics

digital shelf 20% SALES uplift

An effective strategy for your retail marketing plan

marketing plan example for retail store

The world of retail marketing is fast paced and ever-changing. Whether it’s at the store or head office level, marketers in this industry often deal with very limited time constraints, constant adaptation to trends and increased pressure on resources. In order to introduce more effective ways to manage campaigns for retail marketing, we must first understand exactly what it is…

What is retail marketing?

Retail marketing is the tactics and strategy of promoting your business and products to consumers.

The traditional retail marketing definition – a product, at a price, being promoted and then sold from a place of business – has given way to a more consumer-focused model. And the retail marketing strategy has changed to keep pace.

Now technology sees an ever-evolving shift in what products are made available and how they’re sold, delivered and promoted. In-store marketing has become more inclusive. And retail brand marketing has developed into a dominant force.

But how do you develop a brand? And get that to market in as crowded a space as retail? Here we look at retail marketing objectives and strategy in more detail.

Why retail marketing is important

Why is retail marketing important? Because quite simply, people want products. Your role as a retail marketer is to get your products to your audience, and how you market them goes a long way to achieving that aim.

You’re not waiting for the consumer to find you. You’re bringing the product to the consumer. And in an increasingly competitive landscape where consumers are spoilt for choice over virtually every product – if you’re not marketing your products effectively, they will find alternatives.

But there are other reasons why retail marketing is valuable for your brand beyond the long-established cycle of buying and selling:

1. It helps you connect with consumers and close the sale

Consumers tend to need multiple touchpoints with a brand, and a decent understanding of the value the product brings to them as an individual before making a purchase. Retail marketing allows you to speak to consumers on a variety of levels, at different stages of the buying cycle. The awareness, education and decision stages can all be directly influenced by campaigns at different touchpoints. 

2. It helps categorise products for the consumer

Marketing, like Point of Sale and digital signage, help purchasers find and buy what they need.  A customer may not even know what comprises the entire range of products and accessories relating to their needs. Often they’re looking for a solution, sometimes, to see if one exists at all. Categorising products helps satisfy the problem-solution issue, and delivers the options of the right product in an easy way for consumers.

3. Provides a service to the customer

As mentioned earlier, people today can choose from a variety of places to find the goods they’re looking for. Part of what makes retail marketing important is how it presents convenient information and incentives to consumers as to why they should choose you and your products.

4. It improves the standard of living

By making a variety of goods and service available to the people at a reasonable price it improves the standard of living.

Beyond the important part retail marketing plays for individual retailers, it also plays a valuable socio-economic role. From the employment opportunities available to retail marketing managers and similar positions, to the impact the retail industry as a whole has on a country’s GDP, retail and therefore retail marketing is a powerful force in today’s world. That’s why there are university degrees in retail marketing.

Retail marketing creates a constant flow of information between the market, consumers and manufacturers. Each helps encourage the other to produce higher quality and better fitting products and services.

What is a retail marketing strategy?

Traditionally, the core of a retail marketing strategy started with the four Ps. These aspects created the foundation for your future retail marketing efforts and put a heavy focus on your products and your organisation as a whole.

The four Ps

4-ps of marketing

What is the product you want to sell? The two main types are soft goods (fashion, paper products, etc.) and hard goods (household items, tools, electronics, etc.)

Pricing is key to any retail strategy. You need to cover the cost of the goods, and weigh these against your potential overheads, such as staff and shop rental. Developing a pricing strategy for your products price will typically involve discount offers and competitor analysis.

Where will you sell the product? You could operate through a distributor, online or in a catalogue. When deciding this, first understand where your customers will feel most comfortable purchasing from.

This is where you define how you will market your product. Technology has opened up countless new opportunities to promote a product, so it’s essential to understand your objectives and choose the right mix of channels.

That was the traditional approach. However, as time has passed, retail strategy has evolved beyond the four Ps into the four Cs. Where the Four Ps centred around the product and how to get it to market, the four Cs approach instead concentrates on the consumer.

The four Cs

the four cs of marketing

Consumer (Product):

Whereas once the focus was on the product, the focus changed to the needs of consumers. Manufacturers would ask what products do people need? They built products around consumer needs.

Cost (Price):

The basics of cost are the same as in the Four Ps in that you need to cover the costs involved in bringing your product to market. But now you need to consider the customer’s perceived value of what they’re buying matches their expectations. Cost also considers how much it will cost them to switch to a competitor.

Convenience (Place):

The internet has changed what convenience means forever. You can buy online and have something delivered the same day or pick it up from a nearby store at a time that works for you. But you need to be offering your customers options that suit them.

Communication (Promotion):

Instead of one-way advertising – ‘here’s our product. Buy it because it’s great…’ – promotion becomes about having conversations with your customers and building loyalty to your brand. Customer conversations can inform brand and product development and are crucial for a long-term retail marketing strategy.

Overall, developing a well-orchestrated retail marketing plan helps provide a greater return on investment, while attracting more potential customers.

But once you have this strategy, it is vital that it evolves over time in response to the economy, new products and innovations, consumer trends and more. Many of the most enduring and celebrated global brands survived by adapting their strategies and branding over time, be it a change of slogan or logo on their various offerings to customers.

Next-day delivery becomes same-day delivery. Partnerships are created to expand existing sales channels. Your retail marketing strategy must be malleable and capable of adjusting to new behaviours, patterns and developments in order to achieve long-term success.

What are the types of retail marketing?

An extensive range of marketing channels for retailers is available to be utilised, each presenting different advantages in line with your goals. Each should be considered in relation to your means and your overarching retail marketing strategy, particularly when it comes to where your target markets are most likely to see and engage with it.

Here are some of the most common types of retail marketing:

Online and digital marketing.

The mix of online marketing tactics includes everything from optimising your site for search engines (SEO), automated abandoned basket emails and utilising social media with organic posts and paid adverts to pay-per-click adverts, affiliates and content marketing.

Direct marketing

Any marketing that is designed to elicit a direct response. This is usually a sale but could be a showroom visit or a request for more information. Direct Marketing includes letters through the post, flyers and email newsletters too. Television ‘infomercials’ are even considered a form of direct response marketing.

Point of sale

In-store promotions such as posters, shelf talkers or samples are known as point of sale. You are grabbing the consumer’s interest at the point of sale.

Public relations

PR relates to managing the perception of your brand, and making positive associations and stories to your company. Digital and traditional PR work to ‘spin’ stories that put your brand in a position of authority, maintain relationships with small and large media outlets and provide expert comment on your industry.

Experiential marketing

If you want to promote your product or brand give consumers a taste of what it’s like in the real world. Samples and test drives are a good example of this, but some marketers have gone to  incredible lengths to promote a product . Remember Red Bull’s record-breaking skydive from the edge of space?

Limited-time discounts

Discounts are a common tactic to get shoppers to buy. They’re also a good way to clear stock. Add a time limit to increase the sense of urgency and the fear of missing out.

A catalogue is great for allowing people to browse in their own time. Not only can you present products in an idyllic real-life situation, if they leave your store without buying, just hand them a catalogue on the way out. It maintains that connection, for when they are ready to buy and showcases your entire range.

Word of mouth

Word of mouth is one of the most powerful marketing tools. A good recommendation often leads to a sale, or at the very least a highly qualified lead. As well as great products, deliver great customer service and a strong brand. It will help people spread the word.

Some companies formalise the word of mouth strategy with a referral scheme known as refer-a-friend. These deliver rewards for both referrer and referee.

TV and radio advertising

The more traditional channels of television and radio advertising are still useful in an overall marketing mix. Television adverts are often mirrored online through sites such as YouTube, while some companies choose to create ‘television’ adverts purely for YouTube alone.

Television sponsorships are frequently used too.

Partnerships

These are a good way of reaching another potential audience and might take the form of a promotional flyer that another company inserts into its current orders when they are sent out. Or a fast-food chain might partner with a cab company to provide a door-to-door delivery service.

We’ve looked at some tactics and below are the most common outlets for your retail marketing strategy:

Department stores – these offer high levels of customer service alongside a wide range of products and possibly a shop-in-shop model, where other brands sit within the same area of the department store.

Prices typically vary over time, and discount sales are common. In these environments, a customer has the convenience of many products in one place.

Supermarkets – once the main outlet for food, drink and groceries, the supermarket has diversified into banking, insurance and homewares.

In a competitive industry, supermarkets have huge buying power and will sell at low prices, in exchange for volume.

Warehouse retailers – usually in a no-frills environment, warehouse retailers keep overheads down and can sell a wide range of goods at competitive prices.

Speciality retailers – here expert knowledge is backed up with premium prices. Speciality products are added as part of an added value experience.

Ecommerce retailers – also known as etailers. Products are sold online via a website. These are highly convenient and can pass overhead savings, for example not having a brick-and-mortar store, onto customers. Most can ship products anywhere in the world.

Convenience retailers – smaller localised stores, often found in residential areas. These offer a smaller range of products, but at higher prices due to the nature of convenience.

Discount retailers – a variety of discounted products with low prices. Discounter retailers buy less fashionable and overstocked branded products from a range of suppliers and resell at discounted prices.

All or just some will fit your strategy, depending on where your customer is.

How to develop your retail marketing plan

Now we’ve established the basics and importance of retail marketing. To get your brand, products and services out there, it is important to consider the steps to develop an effective, feasible and unique strategy to achieve this.

Below we’ve incorporated some aspects of retail marketing best practice to consider when constructing your plan.

Develop your brand

  • Create your brand story and qualities
  • Align this with your business objectives
  • Develop the assets needed to communicate your brand

Define your position

  • Examine what your competitors are doing
  • Assess your place in the market – where do your products fit in the landscape?
  • Use customer surveys for feedback

Identify your target market

  • What are the demographics of your customers?
  • Where and how do they prefer to shop?
  • What needs and wants do they have that you can resolve?

The benefits of your product

  • Determine the USPs of your product against the needs of your customers
  • Develop your messaging around these key advantages your products offer

Detail your tactics

  • How will you promote your product?
  • Which retail marketing channels will you use?
  • Will you use advertising?

Build a schedule

  • Create a budget for your retail marketing campaigns
  • Plan out when the various aspects of your campaign will be delivered, and through which channels

Alongside these best practices, you might also want to consider these other features of effective retail marketing strategies:  

Begin with a story

Every great marketing campaign begins and ends with a story.

It’s a hook designed to grab the audience and pull them in and ideally connect with a very personal emotion. When building your story focus on an individual who looks and fits into the organisation’s key demographic.

Highlight the problem, and show how your product can fix it. The stories do not need to be complex, but are there to showcase the unique advantages of your products and your brand’s distinct personality.

Understand the marketing channels available to you

There are dozens of marketing channels, ranging from social media and internet paid advertising to blogging, TV spots, internet video and word of mouth. You shouldn’t be hasty in determining which one is best suited for your ambitions.

You need to understand the particular channel before using it. The better you understand a marketing method, the stronger you become in this particular ecosystem as you learn how to best utilise the benefits offered by the marketing method.

most popular marketing channels used by businesses

You may decide to go with a specialist advertising firm to assist with this, or you may bring in a professional who knows the ins and outs. Either way, you need to understand the channels you’ll be working with ahead of time.

Unite your messaging

When you advertise across multiple marketing channels and in numerous locations, it’s crucial to have a strong unifying message. Your messaging needs to be consistent down to the individual product level.

How you position your products across all your marketing channels needs to be consistent with regards to pricing, brand logos, technical specifications, as well as additional text and images.

In this connected world, customers will find you out fast if you can’t keep consistent.

Let branding do the selling too

It’s best to focus on branding, and connecting customers with the brand, as well as selling the product. By telling a good brand story too, you’ll be in a stronger position and you’ll get more engaged and loyal customers in the long term.

How to build a retail brand

Brand value increases exposure and goodwill toward your company. As your brand value grows, your business becomes a more valuable commodity, as more people recognise who your company is and what you stand for.

The value of your brand, also referred to in some cases as brand equity, is generally identified as the amount of money the business makes when compared to a similar product with a generic brand. In other words, how much more (or less) money does your company make due to its branding.

What is retail brand activation?

Brand activation is the process of making a brand a popular, trusted household name. It’s crucial in developing a positive connection between your brand and your audiences. First impressions count.

You may find product samples in stores, pop-up shops in high streets or more complex experiential events. It’s as much about an emotional engagement with consumers as it is putting a new product or brand in the hands of potential buyers.

what is retail brand activation

Here you’ll showcase the core features that make you stand out from the competitors. You’re creating your brand positioning. Doing this effectively and consistently results in greater customer loyalty, as long as their values match your own.

Also consider:

  • Marketing and creative that engages with an audience on an emotional level. Get them to believe in your brand.
  • Timing – engage your customers at a time that’s right time for them.

Achieving brand consistency

In everything you do, your brand identity should remain consistent throughout the entire company. However, building brand consistency can prove difficult, especially for new companies searching for an audience. Here are several ways brand consistency can be realised as part of your retail strategy.

Create a brand guide

Every brand needs to have a clear voice and identity. It’s what the company stands for and what gives it personality. However, unless you have this clearly defined and established, your company will lack brand consistency. This is why creating a brand guide is necessary.

The brand guide should outline what personality the brand has, the brand’s identity and what sort of character your brand has. All of these traits should receive a clear identification as soon as possible. This way, you can determine your brand’s voice, which will guide a lot of your retail marketing efforts. Generally, your brand guide will fall in line with your key demographic, yet customised for your unique values and objectives.

Once you have created a brand guide, use it for every bit of marketing material, social media post and in-store display. Ask yourself if it fits into the brand guide. If it does, good. This helps build brand consistency. If it doesn’t, adapt the material until it does.

Evolve with the times

It might sound counterintuitive, but your brand needs to evolve. This doesn’t mean dropping all your products and completely changing the services you offer. Instead, evolving your brand identity simply means keeping your company vibrant and current.

Companies evolve their brand identity all the time.

If you look at the  history of the Lego logo as one example you’ll find 13 versions since the company began in 1932.

evolution of the Lego logo

And Lego is certainly not the only brand to reinvent itself –  Apple, Burberry and Stella Artois among others have all reinvented their brand. There are many examples and the reasons behind it vary from facing bankruptcy to wanting to appeal to a new generation of consumers.

By constantly revisiting the brand guide and refreshing it when necessary, it is possible to not only stay current, but it allows your business to continue to stand out in your industry. Just make sure everything you produce and all marketing material is consistent with your brand identity.

When you establish a clear brand identity, it allows you to build brand consistency and use this to inform any retail marketing campaign.

Use social media to build a retail brand

Social media has become a powerful way of communicating all elements of a brand to today’s consumers:

2019 worldwide social network sites ranked by active users

The best retail marketing ideas should incorporate a mix of social media techniques:

Don’t stick to a single channel

Customers use more than one channel. You should too.

Use social to support existing campaigns

As well as the obvious advantages of reaching out to new audiences, using social to support existing campaigns will help create a seamless brand experience for your customers.

Use social media for feedback

Social media channels offer great opportunities for gathering feedback about products and testing new ideas.

It’s a great customer service tool

Some customers will only use social media to contact your business. Develop the customer service side of it, to ensure their experience is as good through social as it would be if they phoned.

Get customers to share

A huge advantage of social is the ease with which customers can share their positive experiences. A photo for example, of them happily using a new product. Use them as your advocates.

Listen for trends

Social media channels are where people chat. Look for trends in your market, or about the products you are selling. It’s also a great opportunity to hear what customers are saying about your business.

Use social shopping

People can now buy directly through social media. Make sure you’re on board with this to maximise your business’s sales potential.

Retargeting

If someone comes into your shop or visits your site but doesn’t purchase, it’s possible to retarget them through their social media pages. Like  social shopping , it’s all part of the marketing mix.

retargeting statistics

What does brand equity mean in retail? 

The principle here is that well-established brands, those with a good reputation, are more successful.

Brand equity is important. It affects both the user experience and your potential customers’ confidence over making a purchase from your company.

Retail brand value

Brand value allows a business to charge more for the brand name, and it generates more interest as consumers want to be part of your brand. As your own  customer brand equity grows, so too does your ability to increase profits over the competition.

retail brand value

However, as a company, you must first identify and agree upon a way to define your own brand value, in addition to how to measure growth.

Define your brand values

Do not confuse brand value with brand values. The values of your brand are what your company stands for.

importance of clear defined brand values

It is important to have clear brand values established ahead of time. This way, you can define your retail brand’s value while maintaining core values. Core values are often a prime motivation for customers to engage with your organisation. They like that you provided quality products at affordable prices, or that you donate a portion of proceeds to a local charity, or that everything is made with locally sourced materials.

As brand value grows, and you shift your core values, it will affect brand equity. Increasing the prices of your products, as an example, may negatively impact the way customers saw you as an affordable option.

Brand valuation methods

Your business needs to determine not only how to define brand value for the company itself, but also how to measure it.

The income approach brand valuation, also known as in-use approach brand valuation, looks at predicted future net earnings and connects it to the brand in order to establish a retail brand value.

In other words, it forecasts future sales. You’ll also have your forecast to use as a measuring tool.

Market-based brand valuation occurs when you compare your brand against others on the marketplace. You would be looking at, for example, transactions, prices for similar products and client growth.

You then measure brand value in comparison to the competition.

Cost-based brand valuation looks at the costs your business has accumulated since it started. It looks at how much it would cost to replace the brand.

You’d be aiming to have revenue greater than the cost of creating the brand.

More retail marketing tips

  • Have a local appeal – customers want to feel special, and that their unique needs and pain points are being met by your brand and its products. Even if you don’t have a physical store location, you should still be making efforts to localise your marketing to connect on a deeper level with consumers. Employ location-based marketing techniques, such as targeted adverts and discount codes for users in select areas, to drive traffic directly in your local markets.
  • Create a unique in-store experience – more and more people shop online for its convenience, but nothing beats a friendly face when they come into your store. Get inventive with your retail marketing efforts here, as customers are only a few steps away from a sale. Experiential marketing can be particularly effective, whether it’s sampling sessions or free trials of products, it can greatly enhance their experience and how they view your brand.
  • Retarget online customers – customers who don’t purchase can be retargeted through advertising and social media
  • Use online data for  agile retail marketing – When your customers shop with you, you build up a profile of information, such as their personal details, buying habits and browsing history. As you amass more insight, your digital marketing and website messaging can be tailored to create a more  personalised experience for individual consumers .

How to do retail marketing well – your template

Effective retail marketing requires a good amount of initial research. That would include data that helps you understand the market for your product, including a SWOT analysis, a competitor analysis, understanding the demographics of your audience and where they are buying. Are there any trends? Are there areas where other companies have been successful or failed? The more you have at this stage, the more you have to work with.

SWOT-Retail-Marketing

Based on the data you’ve acquired, you should have a good idea as to what sort of product or service to highlight in your upcoming marketing campaign. You’ll also uncover other attributes including key demographics and what marketing channels generate the highest return among these audiences.

With a wealth of information provided off the back of your analytical data, you have a strong foundation to produce a functional, successful retail marketing plan.

You just need to generate a template for documenting what works, what doesn’t and how you can evolve the plan over time. Here are a few suggestions on creating that marketing plan template:

Target customers – consumer profiling

There’s a good chance your company has a few different key demographic consumers. Or, you may be interested in attracting a new demographic to the company.

Target-customers-consumer-profiling

Identify the target customers. Create a customer profile, regarding their age, income level, gender, character traits, interests and everything else you might need to put a real face behind the target customer profile. This step should be an essential part of each of your marketing plans, always placing the consumer, their characteristics and their needs at the heart of everything moving forward.

Your unique selling proposition helps separate your business from the competition. Basically, it’s what special feature your brand delivers that nobody else does. Are you the fastest? Are you first? Whatever it is, say it loud and say it often.

Many companies fall short here, placing their focus on generic benefits over something that genuinely makes their business unique.

Expenses and projections

Where possible make projections for expenses and don’t lose sight of costs. Your budget may be the most crucial part of any retail marketing plan. It will inform where and how you advertise.

Measure success

An often overlooked part of any retail marketing plan is taking time to reflect on the areas that did work, and what fell short of expectations. Testing and refining are crucial in finding the successful formula, so ensure during and after each campaign, you devote time to analysing where improvements can be made.

In addition, define what success means for your company at the start of the process and build milestones throughout to keep you on track. This presents a benchmark for your marketing efforts, so you’re aware if changes are required to achieve the goals you have set out to accomplish.

Great retail marketing ideas for retail stores

  • In-store events, such as book signings or book clubs, can be promoted through social media and email.
  • Leveraging employees to share information about the store through their own social media channels.
  • Taking advantage of channels like Instagram Stories, which allow you to show off certain aspects of your store in an informal manner.
  • Price discounts are a fast way to increase sales and get people through the door. Most customers these days expect some kind of sale.
  • Get their attention by creating a brilliant window display. Use it to promote your sale.
  • Many high-street stores promote loyalty programs. It creates returning customers, but in some cases retailers can even maintain a higher price on their products as customers return to spend their loyalty points.
  • Stock products made locally. It’s a great selling point and you can align your brand behind supporting your local community.

PIM – Product information management

You’ve developed the brand, created the strategy but your business will still need to implement and managing processes at each stage of your customer’s journey, including the eventual purchase.

Bigger opportunities mean more challenges, especially when it comes to product-related content. The strategic opportunities of new lines may not include the practical reality of getting those products online, into shops or within catalogues.

Who’s making sure that the descriptions are accurate from a technical (and legal) point of view? Perhaps most importantly from a marketing perspective, with so many products to list and lots of people involved in content creation, is your central brand message in danger of becoming muddled or diluted? And how do you make sure your marketing is using the correct pricing?

This is where your product information management (PIM) strategy comes in.

At heart, it describes a set of processes and tools to help you stay in full control of the information linked to your product lines. Getting it right enables you to make your whole content creation process much more efficient, and promotes a stronger, more accurate and more compelling marketing message.

Why do I need PIM?

From your buying or product development department, via marketing and customer queries, and right through to order dispatch, your products are essentially on a ‘journey’ as they pass through your organisation.

Unless the right information about these products is presented to the right people at the right time, that journey can become needlessly protracted. Here’s how:

Multi-channel marketing and sales are now part of the marketing mix. Tone and content may alter to meet the needs of different channels, but with multiple sales platforms to manage, there’s a risk of straying from important product information. So it’s useful to have a central hub for core information about the product for your people to draw on – along with channel-specific guidelines.

Flow of information through the company

Where information is fed into a single source, you don’t have marketing teams sitting on their hands waiting for technical information from the product development department. They can access these details immediately and independently to greatly reduce turnaround times for marketing to reach consumers. Plus, it offers a valuable platform for collaborative working with employees who may be based remotely.

Flow of information to the customer

Having access to managed product information makes it easier for your marketers to tailor advertising and marketing materials to your various audiences. This allows you to showcase particular features or particular product variants to groups based on how receptive they will be to these aspects, supporting your personalised marketing efforts.

Retail marketing trends

When you’re creating your marketing plan think about these  trends in retail marketing .

  • Only 5% of retailers focus on Gen Z. However 60% still target millennials.
  • Be vocal about social issues. Most retailers think it’s a risk worth taking and that there are inherent risks with sitting on the fence.
  • Be varied with your use of discounts. People seek deals, especially those shopping on mobile. Retailers will offer exclusive discounts to mobile users.
  • Invest in voice search. Many retailers believe it’s the way of the future.
  • Retailers will use more exclusive products and offers to compete in the digital space.

You may also want to improve on the basics

  • Ensure you comply with GDPR and the EU ePrivacy Directive
  • Differentiate your brand
  • Improve the shopping experience

Whether it’s retail digital marketing or  in-store marketing , paying attention to these trends while shaping your strategy will make it more likely you see rewards for your retail marketing efforts.

Retail marketing during COVID-19

In the wake of the Coronavirus pandemic, few sectors have felt both extremes brought on by this crisis like the retail industry. From the immense pressure placed onto supermarkets and other essential organisations, to the reduced traffic experienced by high street shops and fashion lines, 2020 has brought unprecedented challenges to this sector.

When discussing the retailers’ response to COVID-19, there’s a greater emphasis than ever on keeping engaged with customers at this time of confusion and misinformation, investing in digital channels and producing content that resonates with audience’s pain points and changing behaviours in these unique circumstances.

While there is the temptation for those with reduced activity to take their foot off the gas, we firmly believe now is the time to focus on innovation and adaptation. By taking these strides, retailers will be in a stronger position to maintain customer loyalty in this difficult period and perhaps form connections with new audiences both now and beyond this crisis.

So, why retail marketing?

In its simplest form retail marketing is the process of getting your product or service in front of the audience. The immediate benefits are more sales, which are crucial for the survival of a business.

Retail is experiencing a transformation too. People want the experiences to be more personal. Providing brilliant customer service distinguishes you. Great branding inspires confidence and it all has the power to result in repeat custom.

Some of the strategies and techniques available to the retailer are listed here, but when it comes down to it, the sky (and budget) is the limit with developing ideas that get your brand to the top in this noisy world.

A well-defined marketing mix, delivering the right message at the right time, to the right people is a recipe for success.

Table of contents:

Logo

Strategic Retail Planning Process: The Right Way To Do It

Download our free Retail Strategy Template Download this template

Get ready to chart a new course in the retail industry! The waters are rough, with economic uncertainty, consumer expectations shifting, and game-changing megatrends like e-commerce, sustainability, and digitalization shaking up established business models.

The traditional approach to strategic planning is no longer enough to steer you to success. But don’t get discouraged just yet! 

In this article, we'll explore why the usual approach is falling short and reveal a proven, highly effective 6-step retail strategic planning process. We’ll show you a real-world example of a strategic plan from one of the largest global retailers. 

We'll also arm you with a comprehensive retail strategic plan template to help you create and execute a winning strategy that will gain your organization a competitive advantage and unlock growth potential. 

Here’s what we’re going to cover:

Why the Traditional Approach to Strategic Planning in Retail Falls Short

  • 6 Steps of Highly Effective Strategic Retail Planning  
  • Retail Strategic Plan Example + Template 
  • The Key to Retail Success in 2023: An Execution-Ready Strategic Plan

Free Template Download our free Retail Strategy Template Download this template

Today's retail market demands a different approach to strategic planning, as long-term planning cycles and spreadsheets are no longer effective. This traditional approach is disconnected from day-to-day operations and business leaders focus too much on planning and perfecting their strategies instead of executing them. As a result, their strategies are bound to fail before they even hit the ground.

Here’s why:

  • Dynamic market conditions and global supply chain disruptions: The retail industry is constantly changing, making it hard to stick to a long-term plan.
  • Digitalization and technology disruptions: Digital transformation requires quick action and rapid adaptation across all levels of the organization, but the traditional approach can’t break through organizational siloes and keep up with the pace of change. 
  • Increased consumer expectations: With customers' expectations constantly shifting, relying on the slow and rigid approach to strategic planning can result in a market share loss. 

These factors highlight the need for a more flexible, adaptable approach to the strategic retail planning process and retail operating model. By adopting an execution-first mindset, data-driven, and flexible approach to retail strategy, retailers can accelerate their digital transformation , stay ahead of the competition and deliver profitable growth. 

📚 Recommended read: Strategy study: How Costco's Unique Business Model Resulted In Global Success

6 Steps of Highly Effective Strategic Retail Planning   

In the steps below, you’ll discover how to develop a retail strategy on a corporate level, connect the dots between strategy and day-to-day execution, and integrate fast adaptability into your retail operations. 

Let's unpack how you can get it right:

1. Start with a situational analysis

The first step of effective strategic retail planning is conducting a thorough situational analysis. This strategic analysis involves evaluating both internal and external factors that may impact your retail business.

One useful tool in this process is a SWOT analysis , which evaluates the strengths, weaknesses, opportunities, and threats of your retail business. 

The internal analysis should look closely at your company's strengths and weaknesses, while the external analysis should examine the opportunities and threats in the competitive landscape , economic conditions, industry trends, and broader market forces.

You can also take advantage of other analysis tools for a more in-depth analysis of the external environment, such as PESTLE analysis or Porter’s 5 Forces . 

💡Here's a pro tip: Even if you’re planning at a corporate level, you shouldn’t neglect your key stakeholders in this step. These people will be responsible for bringing your retail business strategy to life, so it's important to get their input. Here are some examples: 

  • Your retail marketing team will tell you more about your competitors, market segmentation, and target market demographics. Plus, they should give you insight into which growth and marketing strategies are best for different target markets. 
  • Your merchandise management team can give you insights into merchandise planning and pricing strategies that work best to maximize turnovers. 

On top of that, when they're a part of the process, they'll feel more invested in making your strategy a success.

📚 Recommended read: How To Effectively Co-create Strategy At Your Organization (Recap of the workshop led by Ilana Rosen, Director of Strategy at Old Navy)

2. Get insights from your consumers

Consumer-centric strategies are one of the key factors in securing a successful retail business. Did you know that companies can reduce operational costs by 10 to 25 percent as a result of improved customer experience and digital transformation? That's why it's important to get insights from your consumers.

Your goal needs to be to have a complete, 360 view of your consumer. You can start by looking at demographics. What’s your target audience? What are their backgrounds, habits, and motivations? What does their typical customer journey look like? 

By informing your retail strategy with consumer insights, you’ll be able to ground your strategy in data and set your business up for success. Let’s look at Nike , for example. They realized that a large portion of their customers were young athletes who wanted more from their gear to enhance their performance. This insight led to the creation of Nike's innovative "Dri-Fit" line, which has become a staple for athletes around the world.

By conducting a comprehensive consumer behavior analysis, you will gain a better understanding of consumer behavior and their needs. With these insights, you can then identify areas for improvement, innovation, and strategic opportunities for growth. 

📚 Recommended read: How Nike Runs The Sportswear Game

3. Develop an overarching retail strategy, set objectives, and build a roadmap

In the second step of effective strategic retail planning, you'll want to outline general business intent, formulate your overarching retail strategy and build a strategic roadmap. This includes defining your strategic priorities and key retail objectives, and determining the measures of success. 

To help you with this process, you may find it helpful to use a strategic plan template, such as this one → Retail Strategy Template by Cascade . 

To create a robust strategy and roadmap, there are several key elements that you should include:

🔎Focus areas: Outline the specific areas of the business that your strategy will focus on. For example, a focus area for a retail business might be boosting digital growth, improving customer experience in-store, expanding into new markets, elevating customer omnichannel experience, or enhancing inventory management. 

📌Key Retail Objectives: Define specific, measurable, time-bound, and achievable objectives for each strategic focus area. For example, increasing customer satisfaction by 10% in the next 12 months, or launching a new e-commerce platform within the next six months.

📈Measures of Success: This defines how the success of your strategies will be evaluated. For example, a KPI (Key Performance Indicator) for a retail business might be customer satisfaction scores, the number of active loyalty customers, market share, or online sales growth. 

📤Action Plan: Break the overall strategic plan down into smaller, short-term, and specific actions or projects you need to take to achieve your long-term objectives and prioritize the most critical initiatives. This might include launching a new mobile app, investing in a new CRM system, hiring additional staff, improving on-shelf availability, or training employees on customer service.

📅Timelines: Establish deadlines for key milestones and deliverables to ensure you stay on track and meet your objectives.

😎Owners: Identify who will be responsible for executing each aspect of the strategy. This could include anyone from your senior management or division managers. 

💰 Budget: Allocate financial resources that will be required to implement strategies and keep track of the budget spent. 

By including these key elements in your retail planning strategy and roadmap, you'll have a clear understanding of where you want to take your business and how you'll get there. The roadmap will serve as a guiding principle as you move forward with the rest of your strategic planning process and strategy execution.  

👉 Here’s how Cascade can help you in this step: 

With Cascade’s strategic planning feature , you'll have a clear, visual representation of your strategic plan and roadmap, making it easy to see how each aspect of your strategy fits together and how you're progressing toward your goals.

timeline feature roadmap plan in cascade

Say goodbye to confusing and complex spreadsheets - with Cascade, you'll have all the information you need in one place. And, the best part? It's not just a pretty picture - Cascade helps you track progress and measure success, ensuring that you're always on the right track to achieving your retail objectives.

4. Align retail operations with the overarching business strategy

Step three is all about getting your people on board! Sharing the company strategy with your teams is crucial. Not only does it give them a clear understanding of what the big picture looks like, but it also helps ensure their daily efforts are connected to corporate goals.

However, one of the key problems in the goal-setting process , especially in larger, complex, and multinational organizations, is that it can become "opaque — with clarity diminishing" as goals are passed down through the hierarchy, according to the report Reimagining Performance Management from AICPA & CIMA and the World Business Council for Sustainable Development.

With Cascade, it's easy to cascade corporate goals and make sure everyone's focused on the right strategic initiatives to keep the business moving forward and delivering on the corporate strategy. 

👉 Here’s how Cascade can help you: 

With Cascade, you can easily link strategic objectives to individual business unit plans or departmental plans, so you and your teams can see the direct connection between their initiatives and their impact on corporate goals.

strategic alignment in cascade

Plus, it makes communication and cross-collaboration between teams a breeze, so everyone is always in sync. Say goodbye to misaligned efforts and hello to a seamless, aligned strategy execution with Cascade.

5. Time to execute your retail strategic plan!

The fifth step is all about putting your plan into action! It's time to stop just talking the talk, and start walking the walk. You've developed a fantastic retail strategy, now it's time to share it with the world (or at least, your organization). Make sure everyone understands your overarching retail business strategy and how it fits into the bigger picture. Here are some tips to help you communicate it effectively:

  • Make it accessible: Don't hide your strategy in a dusty PowerPoint presentation; make sure it's available in one easily accessible place for everyone in the organization. This will help you to keep strategy relevant and alive throughout the execution phase. 
  • Lead by example: As a leader, you should set the tone and lead by example. Encourage everyone to take ownership of the strategy and be proactive in its execution.
  • Use different communication channels: Different people prefer different communication styles, so make sure to use a variety of channels. Ankur Gupta, Principal of the Strategic Planning Office at FedEx, suggests regular town halls and announcements from the senior leadership. Try intranet sites, regular meetings, and daily standups. Or personally visit the company’s retail stores. This will help you to build trust with store managers and frontline workers and get buy-in into what needs to be done to successfully execute your strategy.  

By following these tips, you'll be well on your way to executing your retail strategy and achieving your goals!

Cascade creates a centralized place for your strategy and is easily accessible to everyone who needs to be involved in strategy execution. Plus, you can manage your organization's strategy in a secure hub, allowing only those with permission to access sensitive information.

6. Monitor and adapt as you go

In this final step of the strategic retail planning process, it's crucial to have an effective performance management system in place to monitor progress, analyze performance, and make data-driven decisions. The goal is to make sure the retail business stays on track to achieve its objectives and to make quick adjustments along the way. 

Here’s what you should do in this step to ensure successful strategy execution: 

  • Move beyond manual reporting: Many retailers rely on manual methods of compiling reports, which can be time-consuming and result in missed opportunities. To access sales performance, cost, and profitability information in real-time, it's essential to embrace automation and end-to-end visibility in the strategic retail planning process and its execution.
  • Establish an effective performance management system: Regular quarterly reviews, scheduled progress reports, a rewarding system, and one-on-one syncs with key team leaders can help ensure the retail business stays on track to achieve its objectives. Cascade provides a single source of truth that reveals in real-time if goals have drifted, making it easier to make any necessary adjustments.
  • Connected data sources: Connect multiple disconnected business tools in one place with Cascade’s integrations , reducing context switching and maximizing efficiency.
  • Live dashboards: Get real-time visibility into your business's performance with Cascade's live dashboards . Stay ahead of the game by monitoring critical metrics regularly and making data-driven decisions with ease.

dashboard in cascade

  • Progress reports: Get regular updates on how your retail strategy is performing with Cascade's progress reports. Track progress, identify areas for improvement, and stay on track to achieve your objectives.

Tired of spending hours and hours putting together reports for the management board? Tedious! Let's face it, manual reporting can be a real drag.

But with Cascade, you can focus on what really matters - analyzing business performance and making data-driven decisions. So, you can impress the management board with spot-on, accurate strategy reports that show how their business is doing. 

Retail Strategic Plan Example + Template

Ready to start crafting your own execution-ready plan? To make your strategic planning process easier, we’ve created a real-world inspired strategic plan based on Costco’s, the world’s third-largest retailer, annual report. 

Here’s what Costco’s strategic plan would look like following the strategic planning model we outlined in step 2 above: 

Focus area: Efficiency 

Objective: Reduce our costs without sacrificing quality

Actions: Expanding the in-country sourcing options / Acquire and develop cloud-based software to manage logistics of big and bulky items / Decrease the Cost Of Goods Sold (COGS) by 18%

Measures: Net sales, COGS, delivery time  

Here’s a preview of Costco’s strategic plan template:

costco strategy plan template

When you sign up, you'll get instant access to a template pre-filled with Costco's examples. Now, keep in mind that this template is meant to be an inspiration. We encourage you to customize the template, fill in the elements, and align it with your retail strategy.

👉 Click here to get instant access to the strategic plan template pre-filled with Costco’s examples.

The Key to Retail Success in 2023: An Execution-Ready Strategic Plan 🚀

In the fast-paced retail world, having a solid strategic plan is crucial, but it's just the first step. The real game-changer is executing that plan flawlessly. That's where Cascade comes in to revolutionize the traditional approach to strategic retail management and strategic planning. With Cascade, you can turn your vision into a tangible and actionable plan that's ready to be executed.

So what are you waiting for? Get ready to soar to new heights and connect the dots between planning and execution with Cascade.

Start today with a free forever plan or book a guided 1:1 tour with one of our Cascade in-house strategy execution experts.

Retail Strategic Planning FAQs

What is the retail mix .

The retail mix is a combination of elements that retailers use to create a unique shopping experience and meet the needs of their customers. It includes seven elements, also known as the 7 Ps of retail marketing: product, price, promotion, place, people, process, and physical evidence. By examining each of the 7 Ps and considering how they align with the overarching business strategy, retailers can create a cohesive plan for growth and successful retail positioning.

Popular articles

marketing plan example for retail store

How To Implement The Balanced Scorecard Framework (With Examples)

marketing plan example for retail store

The Best Management Reporting Software For Strategy Officers (2024 Guide)

marketing plan example for retail store

How To Set And Execute Strategic Priorities

marketing plan example for retail store

How To Implement Effective Strategic Planning In Healthcare

Your toolkit for strategy success.

marketing plan example for retail store

  • Fashion & Apparel
  • Sports & outdoor
  • Beauty & Cosmetics
  • Consumer Electronics
  • Food & Drink
  • Healthcare & Homewares
  • Watches & Jewellery
  • DIY & Gardening

KSF Global

  • Sports & Outdoor
  • Point of Purchase Displays
  • POS Displays
  • Countertop Displays
  • Free Standing Displays
  • MakeUp Display Stands
  • Skincare Displays
  • Perfume Display Stands
  • Cosmetic Retail Displays
  • Optical Display Stands
  • Sunglasses Display Stands
  • Bag Display
  • Trainer Display
  • Watch Product Display
  • Golf Display
  • Shoe Display
  • Accessory Display Stands
  • Jewellery Display
  • Powertool Display Stand
  • Store Fittings
  • Bespoke Shop Fittings
  • Shop in Shop
  • Promotional Displays
  • Gondola Displays
  • Gondola End Displays
  • Retail Shelving and Perimeter Displays
  • Merchandise Displays
  • Wall Display System
  • Wall Bay Kits & Accessories
  • Display Racks & Rails
  • Display Tables
  • Display Plinths
  • Acrylic Displays
  • Hand Sanitiser Dispenser Stands
  • Fitting Accessories
  • Retail Technology Solutions
  • Endless Aisle Solution
  • Interactive Retail Displays
  • Retail Digital Signage
  • Interactive Kiosk
  • Retail LED Lighting
  • POS Solutions
  • Retail Display Design
  • Point of Sale Display Manufacturing
  • POP Manufacturing
  • Store Fixtures Manufacturing
  • Retail Technology Services
  • Shopper Insights and Shopper Marketing
  • Retail Consultancy
  • Search for:
  • UK 0044 8450 944 699
  • China 0086 592 582 5201
  • US 01 888 439 0008

Blog , Creative Management , Retail Strategy

How to plan a successful retail marketing project for a new store​.

retail marketing

As shoppers become more demanding,  ret ai lers need to be both proactive and react ive to their needs. From the high street to online, marketing messages need to be consistent, targeted, compelling and relevant for today’s savvy consumers.   

When planning a retail marketing project for a new store,  various elements need to be planned  out to ensure that it has the best chance of  success .  There are a multitude of ways to layout a store to ensure optimum user journey and experience, and the best way for your particular store will depend on the area of retail you are in and the customer profile you have. However, there are some common areas which need considering for anyone planning a new store marketing project:  

1.  The Floor Plan  

Whilst every store looks completely different to the average consumer, we know that there are three basic types of  ret ai l store layout;  grid, loop or free-flow. The type of  ret ai l store you are launching will determine which of these is the best starting point .  The store layout impacts your marketing greatly, as it determines  product placement, customer  journey around the store , and  gives your store its  overall look and feel.   

2. Consider  your  Target Audience  

Once your store layout/floor plan is written down on paper, you can visualise your customer’s journey around the store to maximise marketing opportunities. Ensure  pathways, aisles and displays are arranged with customer flow in mind. Think like your customer would think. For example, when customers enter a store, you need a decompression zone, where they can make the transition from  o utside ,  experience what  is on  offer  and get that all important first impression. During this transition period,  customers are  not likely to notice  product s or  signage,  so marketing efforts here may be wasted.  

3.  The Customer Journey  

Studies have shown that a high percentage of consumers shop the way they drive, so in the UK, most will turn left when they enter a store. Therefore your marketing plan should have the zone to the left of the entrance as a key area for promotional displays . If you consider the whole customer journey from left to right, tills should be at the end of their experience on the right, leaving the left, middle and back areas to be maximised for product exposure and key marketing messages.  

4 . Product   Exposure  

Before considering  fixtures and displays, th ink where you want your products to be positioned in  your store  – and more importantly, where would your customers expect them to be? Consider  seasonal & sale products as well as permanent products.

Map them out on a store plan , keeping in mind your experience of consumer behaviour, but also be aware that the placement of your products need to be adaptable to change. For example, if once the store is open for business, you choose to implement an in-store foot traffic system, this may change your perception of how  shoppers move  around your  store and interact with displays /products .  

There are 3 main product mapping systems; zone design, power walls & speed bumps.  Zone design  sees products grouped into categories, therefore exposing  customers to additional products at the time of selection that accompany or enhance what they are buying.

Best-selling products  should be located at the back of the store but highlighted in window displays to entice customers inside. Low-cost impulse buys placed at the till encourages customers to add an extra item or 2 to their shopping.   

Power Walls  are a great asset for retail marketing. Usually on the left or rear in UK stores to gain maximum exposure, power walls are a key feature for ‘hot’ products, new items or seasonal displays. These need to be flexible to be changed frequently and despite the name, it doesn’t have to be a wall. Tables, display units, aisle ends etc can all be powerful promotional tools and a key area of your retail marketing plan.  

Speed Bumps  are a way to slow your customers down  to draw their interest to particular products or displays. Not literally like speed bumps we find on the road, these are generally freestanding display units that feature new or ‘hot’ products.   

5 .  Window Displays/Sign age  

Your window display is one of the main tools in your marketing toolbox. Your chance to show your brand’s personality and attract passers-by. Use your window display to tell a story, share an experience….any way that makes the passing consumer think ‘I need to buy that’.   

Digital signage is becoming more popular in retail as it is eye-catching, flexible and easy to show your brand and its personality. Customers can be easily be shown new products, popular products, customer reviews etc.   

Summary  –  How  t o Plan  a  Successful Retail Marketing Project  

A new store will need a cleverly thought out marketing plan, but there is no end to the process. A retail store needs to continually change and evolve to keep up with new products, new trends and changing consumer tastes and expectations. So the key word is flexibility – create a marketing plan that can be adaptable and always focus on the customer journey.  

Download Your Free Retail Design Brief Template

Username or email address  *

Password  *

Remember me Log in

Lost your password?

Online Retail Store Marketing Plan Template

Online Retail Store Marketing Plan Template

Running a successful online retail store requires more than just great products and a user-friendly website. To stand out in the crowded e-commerce market, you need a solid marketing plan that drives traffic, boosts sales, and builds brand loyalty. That's where ClickUp's Online Retail Store Marketing Plan Template comes in.

With this template, you'll have everything you need to create a comprehensive marketing strategy that:

  • Identifies your target audience and their preferences
  • Outlines effective tactics for attracting and engaging customers
  • Maps out a clear plan for email marketing, social media, and advertising campaigns
  • Tracks and analyzes key metrics to measure your marketing success

Ready to take your online retail store to new heights? Get started with ClickUp's Marketing Plan Template now!

Benefits of Online Retail Store Marketing Plan Template

Creating a comprehensive marketing plan for your online retail store is crucial for success in the competitive e-commerce market. With the Online Retail Store Marketing Plan Template, you can:

  • Develop a clear roadmap for promoting your store and attracting a steady stream of customers
  • Identify target audiences and tailor marketing strategies to effectively reach and engage them
  • Define key marketing tactics, such as social media campaigns, email marketing, and influencer partnerships
  • Set measurable goals and track the success of your marketing efforts to ensure ROI and continuous improvement

Main Elements of Online Retail Store Marketing Plan Template

ClickUp's Online Retail Store Marketing Plan template is designed to help you streamline your marketing efforts and achieve your business goals. Here are the main elements of this template:

  • Custom Statuses: Track the progress of your marketing tasks with 6 customizable statuses, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.
  • Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to add specific details and organize your marketing plan effectively.
  • Custom Views: Access different views to gain insights and manage your marketing plan efficiently. These include Key Results view to track your marketing objectives, Timeline view to visualize task deadlines, Getting Started Guide view to get started quickly, Objectives view to set and monitor your marketing goals, and Progress Board view to visualize the progress of your marketing tasks.

With ClickUp's Online Retail Store Marketing Plan template, you'll have all the tools you need to create a comprehensive and successful marketing strategy.

How to Use Marketing Plan for Online Retail Store

Are you ready to take your online retail store to the next level? With the Online Retail Store Marketing Plan Template in ClickUp, you can create a comprehensive marketing strategy that will help you attract more customers and boost your sales. Just follow these four simple steps:

1. Define your target audience

Before you start marketing your online retail store, it's crucial to know who your target audience is. Are you targeting young professionals, parents, or tech enthusiasts? Understanding your audience's demographics, interests, and pain points will help you tailor your marketing efforts to reach the right people.

Use custom fields in ClickUp to create a profile for your target audience and keep track of their characteristics.

2. Set your marketing goals

What do you want to achieve with your marketing efforts? Do you want to increase website traffic, improve conversion rates, or boost sales? Setting clear and measurable goals will help you stay focused and track your progress along the way.

Use Goals in ClickUp to set specific, actionable, and time-bound marketing goals for your online retail store.

3. Plan your marketing tactics

Now it's time to brainstorm and plan the marketing tactics you'll use to reach your target audience and achieve your goals. Will you focus on social media marketing, email campaigns, influencer partnerships, or content marketing? Consider the channels and strategies that align with your audience and goals.

Use a Board view in ClickUp to create a visual marketing plan and organize your tactics into different categories or stages.

4. Implement and track your marketing efforts

Once you have your marketing plan in place, it's time to put it into action. Start executing your tactics and track the results to see what's working and what needs adjustment. Monitor your website traffic, conversion rates, social media engagement, and sales to measure the effectiveness of your marketing efforts.

Use Dashboards in ClickUp to track and visualize your marketing metrics in real-time, making it easy to identify trends and areas for improvement.

By following these four steps and using the Online Retail Store Marketing Plan Template in ClickUp, you'll be well on your way to growing your online retail business and reaching new heights of success. Start planning your marketing strategy today and watch your sales soar!

add new template customization

Get Started with ClickUp’s Online Retail Store Marketing Plan Template

Online retail store owners can use this Marketing Plan Template to create a comprehensive strategy to boost their store's visibility and drive sales in the competitive e-commerce market.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create an effective marketing plan:

  • Use the Key Results View to set measurable goals and track the progress of your marketing efforts
  • The Timeline View will help you plan out marketing activities and campaigns on a visual timeline
  • Refer to the Getting Started Guide View for step-by-step instructions on how to create and execute your marketing plan
  • The Objectives View will allow you to define clear objectives for each marketing initiative
  • Use the Progress Board View to track the progress of tasks and ensure timely completion
  • Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
  • Update statuses as you complete tasks and milestones to keep your team informed of progress
  • Monitor and analyze your marketing plan to ensure maximum effectiveness and ROI.

Related Templates

  • Printing Business Marketing Plan Template
  • Horticulture Social Media Marketing Plan Template
  • Personal Training Business Marketing Plan Template
  • Construction Company Marketing Plan Template
  • Adventure Tourism Marketing Plan Template

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

  • Product Roadmap
  • Affiliate & Referrals
  • On-Demand Demo
  • Integrations
  • Consultants
  • Gantt Chart
  • Native Time Tracking
  • Automations
  • Kanban Board
  • vs Airtable
  • vs Basecamp
  • vs MS Project
  • vs Smartsheet
  • Software Team Hub
  • PM Software Guide

Google Play Store

All Formats

Plan Templates

8+ retail marketing plan templates in pdf | word.

Selling retail goods is one of the most profitable businesses for any entrepreneur or business-minded person. Sample Retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to be delivered to your store or warehouse. Aside from that, you just need to process the business requirements and you are now good to go. You may also check out here retail plan templates .

marketing plan example for retail store

  • Marketing Plan Templates
  • 568+ Word Plan Templates

Retail Marketing Plan Template

retail marketing

  • Google Docs

Distribution Marketing Plan Template

distribution marketing plan

Retail Business Plan Template

e1515667229910

Simple Marketing Plan Template

0987565656 e

Non-Exclusive Marketing Agreement Template

e

Marketing Services Agreement Template

01333 e

Retail Marketing Management Sample

retail marketing management sample e

Retail Property School Marketing Plan

retail property school marketing plan e

The importance of a marketing plan for any business

Sample market analysis and marketing plan.

sample market analysis and marketing plan e1515731629630

Store Brand and Marketing Strategies Sample

store brand and marketing strategies e

More in Plan Templates

Retail id card template, retail cleaning schedule template, retail trends presentation template, retail marketing template, retail receipt template, retail invoice template, retail markup calculator template, retail inventory template, retail inventory management template, retail shop quotation template.

  • 7+ Financial Plan Templates
  • 10+ Operational Plan Templates
  • 9+ Training Plan Templates
  • 5+ Shooting Schedule Template
  • 11+ School Counselor Lesson Plan Templates in PDF | Word
  • 9+ Interdisciplinary Lesson Plan Templates in PDF | MS Word
  • 10+ Business Continuity Plan Templates in Google Docs | Ms Word | Pages | PDF
  • 18+ Compensation Plan Templates in Google Docs | MS Word | Pages | PDF
  • 10+ Executive Bonus Plan Templates in PDF
  • 8+ Facility Management Plan Templates in PDF
  • 10+ Diversity Recruitment Plan Templates in PDF | MS Word
  • 11+ Audit Corrective Action Plan Templates in MS Word | Excel | PDF
  • 9+ Recruitment Agency Marketing Plan Templates in PDF
  • 10+ Recruitment Marketing Plan Templates in PDF | MS Word
  • 10+ Student Recruitment Plan Templates in PDF | MS Word

SharpSheets

Sales & Marketing Plan for a Sporting Goods Retail Store (Example)

Avatar photo

  • December 29, 2023
  • Business Plan , Sales & Marketing Strategy

marketing plan example for retail store

Launching and managing a thriving sporting goods retail store goes beyond merely offering a diverse range of sports products; it necessitates a strategic and well-rounded approach to marketing and sales. This guide helps you formulate an effective sales and marketing plan tailored specifically to the business plan of a sporting goods retail store.

We’ll analyze the market landscape to understand competitors and customer needs. Then, we’ll focus on building your store’s brand identity and strategic positioning. Finally, we’ll explore diverse marketing channels to connect with potential customers and examine sales strategies to boost revenue.

the business plan template for a Sporting Goods Retail Store

Sporting Goods Retail Store Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Market Analysis

Conducting a detailed analysis of the market is critical to strategizing your store’s position in the competitive landscape.

Competitive Analysis

  • Identify key competitors: Begin by researching other sporting goods retail stores within your vicinity or those operating in the same niche market. Analyze their product ranges, pricing strategies, customer service models, and promotional methods to gain a comprehensive understanding of their business practices.
  • SWOT Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for your sporting goods store in comparison to your identified competitors. This analysis helps in assessing your store’s internal strengths and weaknesses against external market opportunities and threats. Identify areas where your store excels and where improvements or differentiation strategies are necessary to gain a competitive edge.

Target Audience Profiling

  • Demographics and Psychographics: Define the demographics (age, gender, income) and psychographics (lifestyle, preferences, interests) of your ideal customers. Understanding their preferences will shape your marketing messaging and product selection.
  • Customer Needs and Expectations: Determine what your target audience seeks in a sporting goods store—whether it’s high-quality equipment, personalized customer service, affordable prices, or niche sports gear.

Branding and Positioning

Developing a strong brand presence is crucial for your sporting goods store to stand out amidst the competition.

Brand Identity Development

  • Brand Story: Narrate a compelling story about your passion for sports and the inspiration behind launching the store. Highlight any unique values, community involvement, or personal anecdotes that resonate with your target audience.
  • Visual Elements: Develop a consistent visual identity, including a distinctive logo, color scheme, and store ambiance that encapsulates the essence of your brand. A cohesive design theme enhances brand recall and customer connection.

Market Positioning Strategy

Defining your unique value proposition (UVP) and refining your positioning statement is crucial for differentiating your store in the market.

  • Unique Value Proposition: Clearly articulate what distinguishes your store from others. This could revolve around exclusive product lines, exceptional customer service, expertise in particular sports categories, or technological innovations in sporting gear.
  • Positioning Statement: Craft a concise and impactful statement that communicates how you want customers to perceive your store. Whether it’s as the go-to destination for professional gear or the hub for community engagement in sports, ensure this statement guides your brand’s narrative.

Marketing Channels

Utilize various marketing channels to enhance brand visibility, engage customers, and drive foot traffic to your sporting goods store.

Digital Marketing

Incorporate online strategies for a broader reach:

  • Social Media: Develop a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, and YouTube. Engage audiences with visually appealing content, athlete endorsements, product demonstrations, and user-generated content to foster a vibrant community.
  • Email Marketing: Craft personalized email campaigns offering exclusive promotions, new product launches, and informative content relevant to customers’ interests and sporting activities.
  • Website and SEO: Continuously optimize your website for search engines and the user experience. Enhance it with engaging content, product descriptions, buying guides, and customer reviews to drive organic traffic and conversions.

Local Advertising

Connect with the local community:

  • Local Events and Sponsorships: Participate in local sports events, school tournaments, or charity runs. Sponsor teams, offer branded merchandise, or host sports clinics to integrate your store into the local sports culture.
  • Community Partnerships: Collaborate with gyms, fitness centers, or local sports clubs for joint promotions or sponsorships. Engage in youth sports programs or organize workshops to contribute to the community while actively promoting your store.

Promotional Activities

Entice customers with appealing offers:

  • Seasonal Promotions: Develop creative campaigns aligned with seasons, sports seasons, or major events like the Olympics or World Cup. Offer discounts, bundle deals, or exclusive product launches to capitalize on heightened interest.
  • Customer Loyalty Programs: Refine loyalty programs offering rewards for repeat purchases, referrals, or social media engagement. Enhance member benefits, exclusive access, or early-bird sales to incentivize customer retention.

Sales Channels

Create effective sales channels to boost revenue and enhance customer satisfaction.

In-Store Upselling

Maximize sales during customer visits:

  • Product Bundles and Add-Ons: Strategically position complementary products near each other, such as running shoes with fitness trackers or tennis rackets with tennis balls. Train staff to engage customers and suggest suitable add-ons or accessories for their purchases.
  • In-Store Events and Demonstrations: Organize product demos, training sessions, or guest appearances by athletes to drive in-store foot traffic and offer valuable experiences to customers.

Online Sales and Services

Utilize technology to streamline sales processes:

  • E-Commerce Platform Enhancement: Continually update your online store with new products, customer reviews, and a user-friendly interface. Offer free shipping, easy returns, and online exclusive deals to incentivize online purchases.
  • Virtual Services: Expand virtual assistance services for product consultations, equipment fitting guides, or sports training sessions. Leverage technology for personalized recommendations and seamless online shopping experiences.

Membership and Rewards Programs

Enhancing customer loyalty through membership benefits and rewards ensures repeat business and fosters brand advocacy.

  • Membership Perks: Refine membership tiers offering exclusive benefits, such as early access to sales, members-only events, or personalized training sessions.
  • Enhanced Rewards System: Introduce gamification elements to your rewards program, allowing customers to earn points not just for purchases but also for engagement on social media, reviews, or attending store events.

Privacy Overview

Growthink logo white

Sample Liquor Store Business Plan

how to start a liquor brand

Writing a business plan is a crucial step in starting a liquor store. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring liquor store business owners, having access to a sample liquor store business plan can be especially helpful in providing direction and gaining insight into how to draft their own liquor store business plan.

Download our Ultimate Liquor Store Business Plan Template

Having a thorough business plan in place is critical for any successful liquor store venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A liquor store business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The liquor store business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your liquor store as Growthink’s Ultimate Liquor Store Business Plan Template , but it can help you write a liquor store business plan of your own.

Example – SpiritsHaven Shoppe

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At SpiritsHaven Shoppe, we’re excited to introduce our vision of creating a unique and engaging shopping experience for spirits enthusiasts and casual buyers alike. Located in the heart of Kansas City, MO, our shop is designed to be a haven for those seeking a diverse selection of spirits, wines, and beers. Our approach combines a deep passion for the craft with a commitment to community engagement, setting us apart in a competitive market. By prioritizing customer education, product variety, and a welcoming atmosphere, we aim to become a beloved destination for locals and visitors seeking quality alcoholic beverages.

Our success is driven by several key factors, including a strategic location in Kansas City, MO, that taps into a vibrant local market. We’ve established strong relationships with suppliers to ensure a diverse and appealing product range. Our focus on community engagement, through events and educational programs, has helped us build a loyal customer base. To date, we’ve accomplished significant milestones, such as securing a prime location, obtaining necessary licenses, and developing a comprehensive marketing strategy. These accomplishments have laid a solid foundation for our business and position us for future growth.

The liquor store industry is experiencing a period of growth, driven by rising consumer demand for a diverse range of alcoholic beverages. This trend is further supported by an increasing interest in craft spirits and premium wines and beers. However, the industry faces challenges, including regulatory hurdles and competition from both brick-and-mortar stores and online retailers. Despite these challenges, opportunities exist for businesses that can offer a unique shopping experience, prioritize customer education, and foster community engagement. SpiritsHaven Shoppe is well-positioned to capitalize on these trends, with our focus on quality, variety, and customer experience setting us apart in the marketplace.

Our customer base consists of a diverse group of individuals ranging from spirits enthusiasts to casual buyers. We particularly cater to those with an interest in exploring a wide variety of alcoholic beverages, including craft spirits, fine wines, and specialty beers. Our target customers value quality and are often seeking to enhance their knowledge about different types of alcohol. By offering educational programs and tasting events, we aim to attract and retain customers who are eager to learn and experiment with new products. This focus on customer engagement and education underpins our strategy for building a loyal and enthusiastic customer community.

Liquor Land: Known for its wide selection and competitive pricing, catering to a broad customer base.

Plaza Liquor: A boutique store specializing in high-end spirits and personalized service, targeting connoisseurs.

Total Wine Spirits Beer & More: A national chain with a vast selection and competitive prices, appealing to a wide audience.

Our competitive advantage lies in our ability to blend a curated selection of products with a personalized shopping experience. Unlike our competitors, we focus on community engagement and education, helping us to build strong relationships with our customers. This approach not only differentiates us from larger chains but also enables us to compete effectively with boutique stores by offering a unique and inviting atmosphere.

Our marketing strategy revolves around highlighting our diverse selection of spirits, wines, and beers, along with our competitive pricing. We emphasize the quality and uniqueness of our products, catering to both enthusiasts and casual buyers. Additionally, our promotions plan includes leveraging social media to build brand awareness, hosting tasting events to engage the community, and implementing a loyalty program to encourage repeat business. These efforts are designed to attract a wide range of customers to our store, creating a strong and loyal customer base.

Key operational processes include securing a prime location, obtaining necessary licenses, building out and designing the store, acquiring inventory, and hiring and training staff. We’ve set clear milestones such as launching our store with a grand opening event, developing a loyalty program, and reaching $15,000/month in revenue. These steps are critical to ensuring a smooth launch and the long-term success of SpiritsHaven Shoppe. By systematically achieving these milestones, we aim to establish a strong presence in the Kansas City market and build a foundation for future growth.

Our management team consists of seasoned professionals with extensive experience in the liquor industry, retail management, and customer service. This diverse skill set ensures that we are well-equipped to handle the various aspects of running a successful liquor store, from operations and inventory management to marketing and customer engagement. Our team’s passion for the industry and commitment to creating a welcoming environment for customers are at the core of SpiritsHaven Shoppe’s values and success.

SpiritsHaven Shoppe is a new Liquor Store serving customers in Kansas City, MO. We are proud to introduce ourselves as a local liquor store striving to fill the gap in the market for high-quality local liquor stores. Our aim is to provide our customers with an exceptional selection of spirits, catering to the diverse tastes and preferences of the Kansas City community. Our product range is carefully curated to ensure that we offer something for everyone. At SpiritsHaven Shoppe, customers can find a wide variety of Whiskey, Craft Beer, Vodka, Wine, and Tequila. We pride ourselves on sourcing unique and high-quality spirits to ensure that our customers have access to the best products available. Whether you’re a connoisseur looking for a rare find or someone who enjoys exploring different types of spirits, we have something to suit your needs. Located in the heart of Kansas City, MO, SpiritsHaven Shoppe is easily accessible to all our customers in the area. We have chosen our location with our customers in mind, ensuring that we are in a convenient spot for everyone in Kansas City, MO, to visit us. We believe that SpiritsHaven Shoppe is uniquely qualified to succeed for several reasons. Firstly, our founder brings valuable experience from previously running a successful liquor store. This background has equipped us with the knowledge and skills necessary to excel in this industry. Additionally, we are confident in the quality and variety of our liquor offerings. We make better liquor than our competition, and our extensive variety ensures that we cater to the diverse tastes of our customers. SpiritsHaven Shoppe was founded on 2024-01-04, and we are proud to operate as a Limited Liability Company. Despite being new to the market, we have already made significant strides in establishing our presence. Our accomplishments to date include designing our logo, developing our company name, and securing a great location. These achievements are just the beginning for us, and we are excited about the future of SpiritsHaven Shoppe.  

The Liquor Store industry in the United States is a thriving market that continues to grow. According to market research, the industry was valued at approximately $50 billion in 2020. This indicates a significant size and presence in the retail sector. The market is expected to experience steady growth in the coming years, with a projected CAGR of 4% from 2021 to 2026.

Several trends in the Liquor Store industry are particularly favorable for SpiritsHaven Shoppe, a new Liquor Store serving customers in Kansas City, MO. One notable trend is the increasing demand for premium and craft spirits. Consumers are becoming more interested in unique and high-quality products, leading to an expansion in the variety of spirits offered by retailers. This trend aligns perfectly with SpiritsHaven Shoppe’s focus on providing a wide selection of premium and craft spirits to cater to the evolving tastes of customers.

Another trend that bodes well for SpiritsHaven Shoppe is the growing popularity of online sales in the Liquor Store industry. With advancements in technology and changing consumer behavior, more and more customers are opting to purchase their favorite spirits online. This presents a great opportunity for SpiritsHaven Shoppe to establish a strong online presence and tap into a wider customer base. By offering convenient online ordering and delivery services, SpiritsHaven Shoppe can leverage this trend to boost its sales and expand its reach beyond the local market.

Below is a description of our target customers and their core needs.

Target Customers

SpiritsHaven Shoppe will primarily target local residents looking for a convenient and diverse selection of alcoholic beverages. This segment includes consumers who value the ease of access to a wide range of products, from everyday wines and beers to more exotic spirits. Catering to the tastes and preferences of this demographic will be key to building a loyal customer base.

Additionally, the store will also attract aficionados and connoisseurs of fine spirits. These customers are in search of premium, hard-to-find alcoholic beverages that are not available in typical liquor or grocery stores. SpiritsHaven Shoppe will tailor its inventory to include specialty items that appeal to this niche market, thereby establishing itself as a destination for high-quality spirits.

Finally, the shop will target event planners and individuals organizing parties or special occasions. Offering bulk purchase discounts, a selection of party-friendly beverages, and possibly even delivery services, will make SpiritsHaven Shoppe an attractive option for those looking to cater to larger groups. This approach will not only increase sales volume but also enhance the store’s reputation as a versatile and convenient option for all types of customers.

Customer Needs

SpiritsHaven Shoppe meets the discerning tastes of Kansas City residents by providing high-quality liquor that customers desire. The shop ensures that every bottle on its shelves represents the finest from various regions and distilleries, catering to both connoisseurs and casual drinkers. This commitment to excellence guarantees that patrons can trust the selections available for their sophisticated palates.

Aside from offering premium liquors, SpiritsHaven Shoppe understands the importance of a varied inventory. Customers expect to find everything from rare single malts to popular blends, ensuring that the store caters to all preferences and occasions. This variety means that whether hosting a large event or enjoying a quiet evening, shoppers find exactly what they need.

Moreover, SpiritsHaven Shoppe places a strong emphasis on customer experience. Knowledgeable staff are always on hand to provide recommendations, share tasting notes, and help patrons discover new favorites. This level of personalized service ensures that every visit is both educational and enjoyable, fostering a community of loyal customers who value not just the products but the overall shopping experience.

SpiritsHaven Shoppe’s competitors include the following companies:

Liquor Land offers a wide range of alcoholic beverages including spirits, wines, and beers. Their product range covers both affordable and premium categories, catering to a broad customer base. The store is known for its competitive pricing strategy, offering frequent discounts and deals to attract customers. Liquor Land operates multiple locations across the region, making it easily accessible to a diverse group of customers. The company targets both casual buyers and connoisseurs, providing services such as wine tasting events to engage with the community. Key strengths of Liquor Land include its wide product selection and strategic location. However, its reliance on physical stores could be seen as a weakness in an increasingly digital marketplace.

Plaza Liquor specializes in high-end spirits, craft beers, and fine wines, positioning itself as a boutique option for discerning customers. The store is known for its curated selection, focusing on quality over quantity. Price points at Plaza Liquor are generally higher, reflecting the premium nature of its products. The company serves a niche market, primarily targeting connoisseurs and collectors. Plaza Liquor’s strength lies in its expertise and personalized customer service, offering consultations and recommendations. A potential weakness is its limited appeal to price-sensitive customers, reducing its market reach.

Total Wine Spirits Beer & More is a national chain with a significant presence in the market, known for its vast selection of alcoholic beverages. The company offers competitive prices, appealing to a wide range of customers. Total Wine also provides educational programs, including tasting events and classes, enhancing its customer engagement. Total Wine operates in multiple locations nationwide, including online sales, allowing it to serve customers beyond geographical limitations. The company’s key strengths are its extensive inventory and competitive pricing. However, its large-scale operation may lead to a less personalized shopping experience, which could be seen as a weakness by some customers.

Competitive Advantages

At SpiritsHaven Shoppe, we pride ourselves on crafting better liquor than our competitors. Our secret lies in the meticulous selection of ingredients, combined with innovative distillation techniques that have been refined over years of experience. This dedication to quality ensures that each bottle from our shop delivers a unique and superior taste experience. Beyond the exceptional quality, we offer an extensive variety of spirits. From rare finds to beloved classics, our selection is designed to cater to the diverse tastes and preferences of our customers. This wide range ensures that everyone who visits our store leaves satisfied, with a bottle that perfectly suits their palate.

Moreover, our competitive advantage extends beyond just our products. We understand that the shopping experience plays a crucial role in customer satisfaction. Hence, we have cultivated a welcoming atmosphere in our shop where customers can explore our offerings at their leisure. Knowledgeable staff are always on hand to provide recommendations, share insights about the distillation process, or help customers discover new favorites. This level of personalized service sets us apart and makes SpiritsHaven Shoppe not just a store, but a destination for liquor enthusiasts and novices alike. In essence, our combination of superior product quality, vast selection, and unmatched customer service positions us as a premier choice for anyone looking to buy liquor in Kansas City, MO.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

SpiritsHaven Shoppe offers an extensive selection of spirits and beverages catering to various tastes and preferences. The shop prides itself on providing a wide range of products, from everyday drinks to rare finds, ensuring there’s something for everyone. Customers can expect to find a carefully curated assortment of whiskey, craft beer, vodka, wine, and tequila, each available at competitive prices.

Whiskey enthusiasts can explore a variety of brands and types at SpiritsHaven Shoppe, including single malt, blended, and bourbon options. The average selling price for a bottle of whiskey is around $35, offering choices for both casual drinkers and collectors looking for premium selections.

Craft beer has seen a surge in popularity, and SpiritsHaven Shoppe responds to this trend by stocking an impressive selection of local and international brews. With prices averaging $12 for a six-pack, customers can indulge in discovering new and unique flavors without breaking the bank.

Vodka lovers are not left behind, with the store providing a range of options from well-known global brands to artisanal distilleries. The smooth, versatile spirit is available at an average price of $25 for a standard 750ml bottle, catering to both mixology enthusiasts and those who enjoy it neat or on the rocks.

Wine connoisseurs can expect to find an extensive collection of reds, whites, rosés, and sparkling wines to suit any occasion. Whether looking for a bottle to accompany dinner or a special vintage to add to a collection, customers can find wines with an average selling price of $20, balancing quality and affordability.

Tequila has grown in both popularity and appreciation for its complex flavors and craftsmanship. SpiritsHaven Shoppe offers a variety of tequila types, including blanco, reposado, and añejo, with an average selling price of $30 per bottle. This allows customers to explore the rich heritage and nuanced tastes of tequila, whether for sipping or crafting cocktails.

In conclusion, SpiritsHaven Shoppe aims to be the go-to destination in Kansas City for those seeking quality spirits and beverages. With a focus on variety, quality, and competitive pricing, the shop ensures a welcoming and satisfying shopping experience for all its customers.

Promotions Plan

To attract customers, SpiritsHaven Shoppe employs a variety of promotional methods, with a strong emphasis on online marketing. Recognizing the power of digital platforms, the store will leverage social media channels, such as Instagram, Facebook, and Twitter, to engage with potential customers. Through these platforms, SpiritsHaven Shoppe will share enticing content about new arrivals, special promotions, and exclusive events. Email marketing also plays a crucial role in their strategy, allowing them to send personalized offers and news directly to their subscribers’ inboxes.

Beyond online marketing, SpiritsHaven Shoppe will implement in-store promotions to entice walk-in customers. This includes tastings and mixology classes that not only provide an interactive experience but also educate customers about the unique selection of spirits available. Collaboration with local businesses and events will further amplify their presence in the community, creating opportunities for cross-promotion.

Loyalty programs are another key tactic SpiritsHaven Shoppe will use, rewarding repeat customers with discounts, early access to new products, and exclusive members-only events. This approach not only encourages repeat business but also fosters a sense of community among patrons.

Public relations efforts, such as press releases and partnerships with influencers and local celebrities, will help to increase visibility and credibility. By aligning with well-known personalities who share the store’s ethos, SpiritsHaven Shoppe will tap into new audiences and generate buzz around its offerings.

Finally, SpiritsHaven Shoppe will take advantage of targeted advertising. Utilizing data analytics, the store will place ads on platforms where their potential customers are most active, ensuring that their marketing budget is spent efficiently and effectively reaching those most likely to be interested in their products.

In conclusion, SpiritsHaven Shoppe will employ a multifaceted approach to attract customers, combining the power of online marketing with engaging in-store experiences, strategic partnerships, and targeted advertising. These efforts are expected to establish SpiritsHaven Shoppe as a go-to destination for liquor enthusiasts in Kansas City, MO.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of SpiritsHaven Shoppe, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We constantly monitor stock levels to ensure a wide range of liquors, wines, and beers are available for customers. This includes ordering new stock in anticipation of demand and seasonal trends.
  • Supplier Relations: We maintain strong relationships with suppliers to secure competitive pricing and access to limited-edition releases, ensuring our customers have access to exclusive products.
  • Compliance with Local Laws: We ensure all operations comply with Missouri alcohol laws, including verifying the age of customers to prevent underage sales and adhering to licensing hours.
  • Customer Service: Staff are trained to offer knowledgeable and friendly service, helping customers make informed choices and ensuring a positive shopping experience.
  • Store Presentation: We maintain a clean, organized, and inviting store environment. Products are well-displayed, and the store layout is designed for easy navigation.
  • Promotions and Marketing: We run regular promotions and utilize social media and email marketing to engage with our customers, inform them of new arrivals, and encourage repeat business.
  • Financial Management: Daily sales are recorded and analyzed to monitor the financial health of the business. Expenses are managed carefully to ensure profitability.
  • Security Measures: We implement security measures to prevent theft and ensure the safety of both customers and staff. This includes surveillance cameras and training staff in security procedures.
  • Feedback Collection: We actively seek customer feedback on products and services, allowing us to make improvements and cater to our customers’ preferences.
  • E-commerce Operations: For customers preferring online shopping, we maintain an e-commerce platform that mirrors the in-store experience, including inventory management, delivery options, and customer service.
  • Employee Training: Staff receive ongoing training on product knowledge, customer service, and compliance with alcohol sales regulations to ensure they can offer the best service to our customers.

SpiritsHaven Shoppe expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a Prime Location: Find and lease a retail space in a high-traffic area of Kansas City, MO, conducive to attracting our target market. This location should also comply with local zoning laws for liquor sales.
  • Obtain Necessary Licenses and Permits: Successfully navigate the legal requirements to sell liquor in Missouri, including obtaining a liquor license, business license, and any other permits required by the city of Kansas City and the state of Missouri.
  • Build Out and Design the Store: Complete the interior design and shelving installations that reflect the brand’s ethos, ensuring the store is inviting and efficiently organized to maximize sales and customer experience. –
  • Inventory Acquisition: Establish relationships with suppliers and distributors to secure a diverse and appealing selection of spirits, wines, and beers that cater to the tastes and preferences of the local demographic.
  • Hire and Train Staff: Recruit a knowledgeable and friendly team capable of delivering excellent customer service. Training should include product knowledge, responsible service of alcohol, and understanding of local liquor laws.
  • Launch Marketing Campaigns: Implement a strategic marketing plan that includes social media marketing, local advertising, and community engagement activities to build brand awareness and attract customers to the store.
  • Launch Our Liquor Store: Open the store to the public with a well-publicized grand opening event aimed at generating buzz and initial sales momentum.
  • Develop a Loyalty Program: Introduce a customer loyalty program within the first six months of operation to encourage repeat business and build a loyal customer base.
  • Monitor and Adjust Inventory Based on Sales Data and Customer Feedback: Regularly review sales data and customer feedback to adjust inventory levels and product offerings, ensuring the store meets market demands and optimizes profitability.
  • Reach $15,000/Month in Revenue: Achieve the financial milestone of generating $15,000 in monthly revenue, indicating a growing customer base and successful penetration of the local market.

SpiritsHaven Shoppe management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Brooklyn Parker, CEO

Brooklyn Parker, CEO, is a seasoned entrepreneur with a proven track record of business success. Having previously managed and grown a thriving enterprise, Brooklyn brings a wealth of practical experience and strategic insight to SpiritsHaven Shoppe. This background has equipped Brooklyn with an in-depth understanding of business operations, financial management, and market growth strategies. Brooklyn’s leadership is characterized by a hands-on approach and a deep commitment to fostering a culture of excellence and innovation within the team. This makes Brooklyn exceptionally qualified to steer SpiritsHaven Shoppe toward achieving its vision and ensuring its position as a leader in the market.

To achieve our growth goals, we require initial funding to cover the costs of leasing and outfitting our store location, securing inventory, and implementing our marketing strategy. This investment will enable us to establish a strong market presence and build a loyal customer base, setting the stage for long-term profitability and success.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Liquor Store Business Plan Example PDF

Download our Liquor Store Business Plan PDF here. This is a free liquor store business plan example to help you get started on your own liquor store business plan.  

How to Finish Your Liquor Store Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your liquor store business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Growthink logo white

Sales channel built for e-commerce businesses

Create your e-commerce presence yourself from scratch

  • Business Reports
  • Location reports
  • All Rentechdigital Products

Number of Carpet Manufacturers in Russia

List of carpet manufacturers in russia with email address, phone number, geocoded address, and other key details for download., number of carpet manufacturers, email addresses, phone numbers, with websites, smartscrapers has the most up to date and comprehensive carpet manufacturers list in russia. our lists are constantly being verified and our database is constantly being updated..

Trusted by 100k+ Businesses

Download list of Carpet Manufacturers in Russia

Find new clients and close more deals with the world’s best business leads provider. You can download Carpet Manufacturers email and phone number lists for your sales teams. Here is a random sample of 10 records for you to look at the fields and the data that we provide.

bestinsight quality

How Smartscrapers Data Services Helps Businesses

Explore the strategic advantages our web scraping solutions bring to your business.

lead-img-3

Email Campaigns

Transform your email campaigns with accurate and up-to-date contact information. Our web scraping services empower you to build targeted email lists, enhance personalization, and boost deliverability, ensuring your messages reach the right audience.

Cold Calling

Revolutionize your cold-calling strategies with our web scraping solutions. Access updated contact information, tailor pitches based on audience insights, and increase conversion rates, turning leads into valuable customers through effective communication.

Mail Campaigns

Enhance your direct mail campaigns with our targeted data solutions. Craft tailored content based on precise insights, increase response rates by delivering resonant content and optimize your budget by targeting the most relevant recipients.

Number of Carpet Manufacturers locations by each state/territory

How many carpet manufacturers are there in russia .

There are a total of 46 Carpet Manufacturers in Russia as of January 09, 2024 .

List of Carpet Manufacturers in Russia

Download the list of 46 Carpet Manufacturers in Russia as of January 09, 2024 based on phone number, email, and both.

Number of Carpet Manufacturers in Russia with Phone Number

Number of Carpet Manufacturers in Russia with Email

Number of Carpet Manufacturers in Russia with Phone Number and Email

Download sales qualified leads of Carpet Manufacturers in the Russia

Download this data in CSV, Esri Shapefile, Excel, GeoJSON, or KML (Google Earth) file formats.

Related Carpet Manufacturers Leads By Location

  • Carpet Manufacturers Leads in Afghanistan
  • Carpet Manufacturers Leads in Algeria
  • Carpet Manufacturers Leads in Angola
  • Carpet Manufacturers Leads in Argentina
  • Carpet Manufacturers Leads in Armenia
  • Carpet Manufacturers Leads in Australia
  • Carpet Manufacturers Leads in Austria
  • Carpet Manufacturers Leads in Azerbaijan
  • Carpet Manufacturers Leads in Bahrain
  • Carpet Manufacturers Leads in Bangladesh
  • Carpet Manufacturers Leads in Greater Accra Region
  • Carpet Manufacturers Leads in Almaty
  • Carpet Manufacturers Leads in Mombasa County
  • Carpet Manufacturers Leads in Enugu State
  • Carpet Manufacturers Leads in Federal Capital Territory
  • Carpet Manufacturers Leads in Lagos
  • Carpet Manufacturers Leads in Anambra State
  • Carpet Manufacturers Leads in Central Region
  • Carpet Manufacturers Leads in Federation of Bosnia and Herzegovina
  • Carpet Manufacturers Leads in Zagreb
  • Carpet Manufacturers Leads in Ajman City
  • Carpet Manufacturers Leads in Dubai
  • Carpet Manufacturers Leads in Sharjah
  • Carpet Manufacturers Leads in Córdoba
  • Carpet Manufacturers Leads in Rosario
  • Carpet Manufacturers Leads in San Miguel de Tucumán
  • Carpet Manufacturers Leads in Vienna
  • Carpet Manufacturers Leads in Adelaide
  • Carpet Manufacturers Leads in Brisbane

Data of Carpet Manufacturers in Russia with/without Website

Download the list of Carpet Manufacturers in Russia as of January 09, 2024 with and without website information.

Number of Carpet Manufacturers in Russia with website

Number of Carpet Manufacturers in Russia without website

List of Carpet Manufacturers in Russia By Ratings

Download the data of the number of star-rated Carpet Manufacturers in Russia as of January 09, 2024 .

Number of 1 star-rated Carpet Manufacturers in Russia

Number of 2 star-rated Carpet Manufacturers in Russia

Number of 3 star-rated Carpet Manufacturers in Russia

Number of 4 star-rated Carpet Manufacturers in Russia

Number of 5 star-rated Carpet Manufacturers in Russia

Get Newly Opened and Closed Carpet Manufacturers Every Month

Annual plan (early bird discount), $149 /year (special offer).

Newly Opened Business

lead-img-1

Recently Closed Business

Monthly Insights for Market Analysis and Growth

Receive monthly updates on business openings and closings across diverse industries.

  • Essential data for sales, marketing professionals, investors, and analysts.
  • Strategically compiled to inform and guide your marketing and sales tactics.
  • Leverage monthly data to refine your sales leads and marketing strategies.
  • Stay ahead of market trends with timely, comprehensive business insights.

Special Features

Monthly dispatch of business dynamics in over 5000 categories.

Data sets tailored for impactful sales and marketing applications.

Efficient access to a wide array of business information.

Not Just Leads!

Unlock the complete potential of your marketing, sales, analytics, and other business operations with quality leads found nowhere else on the Internet. Decrease your time spent on finding leads and shift your focus to more productive tasks. 

Close Faster

lead-img-1

Gain Insights

lead-img-2

Attract Customers

lead-img-3

What is the total number of Carpet Manufacturers in Russia?

Where can i get the carpet manufacturers in russia leads database, how to download sales qualified leads database of carpet manufacturers in russia, can i download a sample dataset of carpet manufacturers leads in russia, in what formats can i download carpet manufacturers in russia leads, how much does the carpet manufacturers in russia dataset cost, how many carpet manufacturers in russia have phone numbers, how many carpet manufacturers in russia have email lists, how many carpet manufacturers in russia have phone number lists and emails, what is the total count of carpet manufacturers in russia with a website, what is the total count of carpet manufacturers in russia without a website, how many 5-star rated carpet manufacturers are there in russia, what is the total count of 4-star rated carpet manufacturers in russia, how many 3-star rated carpet manufacturers are there in russia, what is the total count of 2-star rated carpet manufacturers in russia, how many 1-star rated carpet manufacturers are there in russia, how to target carpet manufacturers through facebook ad campaigns, how to target carpet manufacturers through google ad campaigns, how do email addresses of carpet manufacturers assist in online marketing, how do phone numbers of carpet manufacturers help businesses, how does the mailing address data of carpet manufacturers support marketing strategies.

IMAGES

  1. What Is Retail Marketing? Strategies, Types, & Examples [Updated 2023]

    marketing plan example for retail store

  2. An effective strategy for your retail marketing plan

    marketing plan example for retail store

  3. Retail Marketing Plan Template [Free PDF]

    marketing plan example for retail store

  4. Clothing Retail Sample Business Plan

    marketing plan example for retail store

  5. 34+ Marketing Plan Templates in PDF

    marketing plan example for retail store

  6. Simple Marketing Plan

    marketing plan example for retail store

VIDEO

  1. Marketing Plan

  2. Marketing to customers

  3. What is digital marketing and email marketing?

  4. Upgraded Marketing Plan

  5. 7 Marketing Tips For Small Businesses

  6. Marketing Plan

COMMENTS

  1. Retail Marketing Strategy:The 2023 Guide [+4 Examples ]

    The Four P's of Retail Marketing The fundamental approach to retail marketing can be broken down into 4 key principles, namely: product, price, place and promotion. 1. Product This might be a given, but it is considered one of the most important retail components- you first need an actual product, otherwise known as merchandise, to sell.

  2. What is Retail Marketing? 9 Strategies & Examples (2024)

    fail within their first year. If you don't want your new store to be one of them, see below for advice on how to market and drive sales. A retail marketing strategy is any method that helps spread awareness and increase sales and profitability for your products or company. It goes well beyond advertising in the local newspaper.

  3. Top 10 Retail Marketing Plan Samples with Templates and Examples

    Top 10 Retail Marketing Plan Samples with Templates and Examples Kavesh Malhotra December 29 2023 0 Comment Customer Reviews (0) leave your comment "People don't buy what you do; they buy why you do it," said Simon Sinek, an English-American author and inspirational speaker.

  4. 18 Retail Marketing Strategy Ideas to Drive Sales

    Meaghan Brophy A retail marketing strategy is an actionable plan to develop and promote products, attract and keep customers, and drive sales. Marketing for retailers is essential whether you're seasoned or just starting out, and it can happen both online and offline.

  5. 12 Retail Marketing and Advertising Ideas

    5 marketing and promotion ideas for retail stores Start a referral campaign Run a win-back marketing campaign Promote your loyalty program Run in-store events Offer free wifi Prepare your business for the future of commerce

  6. Sales & Marketing Plan for a Retail Store

    Market Positioning Strategy Positioning your store effectively in the market is crucial for attracting the right customers and setting clear expectations. Unique Selling Proposition (USP): Articulate what sets your store apart - be it exclusive products, exceptional customer service, or a unique shopping experience.

  7. Retail Marketing Plan

    1. Retail Marketing Plan Details File Format MS Word Google Docs Apple Pages Download 2. Retail Marketing Plan Example ridetransfort.com Details File Format PDF Size: 153 KB Download 3. Retail Marketing Strategic Action Plan mncppcapps.org Details

  8. Retail Business Plan Template & Guide [Updated 2024]

    Retail Business Plan Template Example Your business plan should include 10 sections as follows: Executive Summary Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

  9. Retail Store Marketing Plan Template

    ClickUp's Retail Store Marketing Plan template is designed to help you streamline your marketing efforts and achieve your business goals. Here are the main elements of this template: Statuses: Keep track of the progress of your marketing tasks with six different statuses - Cancelled, Complete, In Progress, Needs Input, Planned, and To Do. ...

  10. How to Master Retail Marketing Strategy (Updated)

    A retail marketing strategy is a plan to using marketing tools—digital or otherwise—to get customers into a store and buying a product. This kind of strategy is particularly useful for marketing ideas for small retail business, who don't have the far-reaching resources of corporate juggernauts. As opposed to other forms of marketing ...

  11. 7 Examples of Marketing Plan and Why They Work

    Here's a great example from. The executive summary in this sample marketing plan for an organic bakery is short and straightforward. At this point, you want to give readers context and set expectations. A mission statement is a sentence describing your and philosophies. This action-oriented statement lets customers know your company's purpose.

  12. How to Build a Retail Marketing Plan

    Heading to Market To set yourself apart from other eCommerce businesses takes more than just a cursory idea of what your customers want. Rather, you must develop a deeper understanding of your place in the market and devise a thorough strategy that is tailored specifically to your product and the users you hope to reach.

  13. An effective strategy for your retail marketing plan

    Retail marketing allows you to speak to consumers on a variety of levels, at different stages of the buying cycle. The awareness, education and decision stages can all be directly influenced by campaigns at different touchpoints. 2. It helps categorise products for the consumer.

  14. How to Write An Attention-Grabbing Retail Business Plan

    Give a high-level description of your retail business. You can mention your company's structure, legal name, location and the products or services you'll sell. Describe whether you will be selling in-store, online or across various channels. Keep this section simple. Use easy-to-understand language.

  15. Strategic Retail Planning Process: The Right Way To Do It

    1. Start with a situational analysis The first step of effective strategic retail planning is conducting a thorough situational analysis. This strategic analysis involves evaluating both internal and external factors that may impact your retail business.

  16. How to Plan a Successful Retail Marketing Project for a New Store

    1. The Floor Plan Whilst every store looks completely different to the average consumer, we know that there are three basic types of retail store layout; grid, loop or free-flow. The type of retail store you are launching will determine which of these is the best starting point.

  17. Online Retail Store Marketing Plan Template

    With the Online Retail Store Marketing Plan Template in ClickUp, you can create a comprehensive marketing strategy that will help you attract more customers and boost your sales. Just follow these four simple steps: 1. Define your target audience. Before you start marketing your online retail store, it's crucial to know who your target audience is.

  18. 8+ Retail Marketing Plan Templates in PDF

    8+ Retail Marketing Plan Templates in PDF | Word Selling retail goods is one of the most profitable businesses for any entrepreneur or business-minded person. Sample Retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to be delivered to your store or warehouse.

  19. Sales & Marketing Plan for a Sporting Goods Retail Store (Example

    Sales & Marketing Plan for a Sporting Goods Retail Store (Example) Juan December 29, 2023 Business Plan, Sales & Marketing Strategy Launching and managing a thriving sporting goods retail store goes beyond merely offering a diverse range of sports products; it necessitates a strategic and well-rounded approach to marketing and sales.

  20. How To Write a Liquor Store Marketing Plan + Template & Examples

    Sample Marketing Plan for a Liquor Store Business Example - Spirit Haven. Executive Summary. Spirit Haven is a unique liquor store located in downtown Los Angeles, California. We cater to adults aged 21 and above who enjoy alcoholic beverages, with a focus on young professionals and connoisseurs. Our store offers a wide selection of locally ...

  21. Sample Liquor Store Business Plan

    The liquor store business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your liquor store as Growthink's Ultimate Liquor Store Business Plan Template, but it can help you write a liquor store business plan of your own. Example - SpiritsHaven Shoppe

  22. Number Of Video game stores in Moscow Oblast

    Number of Video game stores in Moscow Oblast List of Video game stores in Moscow Oblast with email address, phone number, geocoded address, and other key details for download. Data updated on January 9, 2024

  23. Number Of Food stores in Elektrostal'

    Here is a random sample of 2 records for you to look at the fields and the data that we provide. name address city State/Territory country email phone Review Count Rating Scores url; Fermerskiy: Address:

  24. Number Of Greeting card shops in Moscow Oblast

    Number of Greeting card shops in Moscow Oblast List of Greeting card shops in Moscow Oblast with email address, phone number, geocoded address, and other key details for download. Data updated on January 9, 2024

  25. Number Of Carpet Manufacturers in Russia

    Here is a random sample of 10 records for you to look at the fields and the data that we provide. name address city ... Unlock the complete potential of your marketing, sales, analytics, and other business operations with quality leads found nowhere else on the Internet. ... Retail Store Data Scraping; Research and Journalism data Scraping ...