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Key Aspects of a Coworking Business Model

What are the possible usps.

Deciding on your unique selling proposition (USP) as a key aspect of every coworking business model means picking out what should work best in the area your facility caters for. With the increasing adoption of the coworking model, the number of potential USPs is increasing, making it possible for coworking space managers to either focus on just one of them or, even better, combine all of them as components of their preferred business model.

For starters, offering a fully functional workspace with no frills apart from shared services and quality internet connection can be a way to go here. Focusing on short lease periods and affordability can be easily combined with other USPs, such as designing those around clusters of users from the same sectors such as technology, education, health services etc. In this manner, people with similar professional backgrounds can share experiences and discuss their solutions to various shared problems.

Yet, there are benefits to having users from varied backgrounds in the same space as well. The key thing to understand here is that your most important USP will be the community itself, not just the coworking space it works in, or its pricing. Creating quality opportunities for your users to meet and learn from each other helps with both retaining customers as well as stimulating the income generation in the long run.

What are the possible revenue streams?

Membership fees will serve as the main revenue stream , together with the services and amenities you provide in partnership with local businesses, such as caterers, gyms, technical equipment providers etc. In order to extract the best value out of this model, you’ll have to design various packages for membership and subscriptions. They can be organized around time intervals, such as hours, days, months or years, with the available proposition to lower the fees as the interval in question is longer, as a sort of a loyalty reward. Similar benefits can be offered for group memberships, where several users book the space together. Your coworking space can also generate revenue from leasing space for dedicated events, such as conference rooms.

What are the cost drivers?

While coworking business models usually do not come with high initial investments (unlike those in real estate sector) there are some cost drivers you should be on the lookout for. First of all, the upfront costs include paying for construction work, furniture procurement and equipment installation, setting up an IT system and network capacities, engineering works etc. In addition, you should consider administrative expenses as well, including those relating to the legal side of things and having quality staff in the field.

Once the model gets going, be prepared to account for operative costs related to rent, utilities and maintenance, including the relevant property taxes. Similarly, you should plan for investing in marketing and advertising as well as providing the framework budget for future expansion and renovation of the coworking facilities.

What are some of the marketing channels?

Designing quality website is a no-brainer when identifying relevant marketing channels for your coworking space. Just remember to plan for having it done by professionals. While coworking spaces are often seen as being all about affordability, there is no reason for your website to look cheap.

In our day and age, these efforts need to be accompanied by having a sound social media strategy in place as well. Make sure you use all the relevant media (not just Facebook and Twitter) for your targeted audience depending on their demographics. Do not ignore email marketing or newsletters, as there are trusted workhorses of any marketing effort. One of marketing channels to focus on can be the community of travelers and commuters who are always on the lookout for an affordable place for work. Just drop a flyer or poster or two in popular hotels, airports and taxi hubs.

Finally, never forget your existing customers as a “hidden” marketing channel you cannot afford to ignore. They can be offered additional membership benefits for all invites and referrals they direct at potential customers of their choosing and thus help you spread the word about your business at no additional cost.

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The Guide to Make Your Space More Profitable

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The Guide to Make Your Space More Profitable

What are the possible partnerships?

Having a coworking space gives you an opportunity to create business synergy with various local partners , as your entire business model rests on the idea of community. Get in touch with local food and drink providers and have them promote their business and offer your customers access to coffee, refreshments, snacks etc. The same goes for dedicated space for fitness and exercise. You can also enter a partnership with local restaurants or fast food joints to have them host dedicated events and promotions in your space.

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Alberto Di Risio

Alberto is a coworking enthusiast and content contributor at CoworkingResources.

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How to Optimize Your Coworking Business Model

Breaking down the coworking business model

Maybe you’re looking to open a coworking space…or maybe you want to optimize how your existing space is making money.

The best place to start when it comes to generating revenue in a coworking space is with your business model. The foundation of the coworking business model is relatively simple. However, there are seemingly endless ways of interpreting it and modifying it for your specific use case.

In this article, we’ll be breaking down the coworking business model including how coworking spaces make money, how to create an effective business model for your business, and which KPIs you should track to ensure your business model is working effectively. 

By the end of this article, you’ll have all of the information you need to create an effective business model for your coworking business. Let’s dive in!

How do coworking spaces make money?

three people sitting and having a conversation

Coworking spaces make money primarily by selling space in the form of desks, meeting rooms, private offices, and more.

In essence, the way coworking spaces generate revenue is simple. Let’s take a look at the example below to illustrate how money is made in a coworking space.

  • Rob leases a small building in his community for $5,000/month
  • He has a few recurring payments and staff that puts his overhead at $10,000/month
  • He converts the space into 10 hot desks, 1 meeting room, and 5 private offices
  • He plans to offer additional products and services to drive revenue such as virtual coworking services, coworking events , partnerships with local businesses, and more
  • He prices his products and value–add services so it totals 3x his monthly overhead

This example is hypothetical of course (the exact numbers will depend on the market where you’re located). However, the essence of this example holds true: Rob makes money by selling space and value-added services that totals more than his overhead.

Check out this article to learn more about the 15 essential costs of starting a coworking space. 

Is coworking a good business model?

To answer the question of how good the coworking business model is, it helps to look at the pros and cons of coworking as a business.

  • Opportunity for diverse revenue streams: coworking spaces can generate revenue from various sources, including desk rentals, private offices, meeting room bookings, and additional services, providing multiple income streams.
  • Straightforward in nature: the business model is fairly straightforward in theory, with one just needing a space and some furniture to get started.
  • Addresses a growing need: coworking spaces are growing in popularity, making them an attractive business venture for many aspiring entrepreneurs.  
  • Operating costs: managing overhead costs, such as rent, utilities, and staffing, can be challenging, particularly in high-rent urban areas.
  • Member retention: maintaining a consistent member base can be challenging, with high member turnover affecting profitability.
  • Market variability: the success of a coworking space can be influenced by local economic conditions, real estate market trends, and the demand for flexible office space.
  • Capital requirements: setting up a coworking space may require a significant upfront investment in lease agreements, furnishings, technology, and amenities.

As with all businesses, there are pros and cons to coworking. Ultimately, you are the only person who can decide if coworking is a good business model for you.

How to set the cost of your offerings

two people looking at phone

The best way to set the cost of your coworking products is to work backwards from your total operating costs and desire profit. 

Going back to our earlier example, if it costs Rob $10,000 to run his coworking space and he wants to make at least $10,000 a month in profit to start, then he will have to price his coworking space in a way that it generates at least $20,000 a month.

This may look like: 

  • Hot desks = $30/day = $9,000/mo total
  • Private offices = $1,000/mo each =  $5,000/mo total 
  • Meeting room = $50/hr 

An alternate way of looking at pricing is through a membership lens. Rob could set membership targets each month to help him grow his revenue.

These numbers are just a guide, but this framework will give you an idea of a process you can follow to get pricing right for your business. 

Finally, we always recommend experimenting with your pricing and iterating until you find the sweet spot with your offerings for you and your community. A lot of figuring out ideal pricing is trying different things and seeing what works.

How to set coworking revenue KPIs for your space

So you have a starting point with your business model. How do you know if it’s working?

The standard way of measuring your success in any business venture is to set coworking revenue key performance indicators (KPIs). KPIs are metrics that you track that help show you how your business is performing over time. 

We wrote a comprehensive guide to developing powerful KPIs for your coworking space for you to check out if you’re interested in setting KPIs for your space.

Another way of determining coworking KPIs is with a good business calculator. A business calculator can:

  • Help develop growth projections
  • Explore various revenue scenarios with changing variables
  • Provide support in the absence of a dedicated business analyst or accountant

The Coworking Growth Calculator from Coworking Resources can be used to determine important benchmarks your space will need to reach within a 12 month period. 

For example, let’s say you’ve just opened a new space and have $15,000 in membership revenue in the first month.

You have a goal to grow to at least $100,000 just in member revenue by the end of the year with the same amount of space. You currently have 60 seats occupied and a turnover rate of 4 seats per month.

This tool will then calculate:

  • How long it will take you to reach capacity
  • What turnover rate is needed to reach this goal

You can use these numbers to then set KPIs for your business over the course of the year to keep you on track to succeed. 

For example, if you are currently at 60 occupied seats, then you’ll need to be at 400 occupied seats in 12 months. This means, you need to increase your membership by 28 seats per month. This would then become your membership KPI.

Using a business calculator such as the one outlined above can be invaluable in helping you formulate realistic, achievable goals on how you can grow your space monetarily.

Alternatively, if you are using Optix, you can always use the data and analytics tools available to you in your admin dashboard to gather insights into how your space is performing and optimize your decision making from there.

Learn how Adam from KoWorks uses Analytics to set benchmarks for his team using Optix.

Can you grow your coworking revenue by membership alone?

Man giving a presentation at an event

While you can grow your coworking space with membership alone, this amount will be finite

if there are no plans to expand the physical space. Therefore, most operators choose to incorporate other offerings aside from space into their product mix. 

Once you have solidified the potential revenue you can get from memberships, you can begin to focus on any value-added services that contribute to the member experience and community culture.

One alternative to selling memberships is to monetize your meeting rooms in new and interesting ways. Let’s take a look at how to make the most of your meeting space.

Best practices for monetizing meeting rooms in your space

The beauty of a coworking space is its versatility and flexibility. You can diversify your coworking business model by monetizing meeting rooms outside normal coworking memberships. 

This could mean: 

  • Opening it up for events after work hours or on weekends
  • Holding workshops
  • Hosting guest speakers

These tactics, if monitored and marketed carefully, can turn into supplemental income over fixed membership charges. 

One thing to keep in mind if you decide to hold a paid workshop or host a guest speaker during work hours: monetizing areas of the space that are normally communal requires strict security enforcement. 

When a conference room is usually unlocked all day long, it can be tedious to explain to members that it is suddenly inaccessible for a private event.

Your community manager needs complete control over who can enter the space and at what times to be able to track when the space is actually making revenue that is separate from general memberships. 

Implementing access control systems help showcase when a room is available and is a good way to regulate these situations and maintain a clean look and feel for the office.

Growing coworking revenue with value-added services

woman doing yoga

Apart from renting meeting rooms after hours, some operators choose to include add-on services to be more competitive, while driving revenue outside of the traditional membership offering.

Consider offering additional services or partnering with nearby businesses such as:

  • Gym facilities
  • Daycare facilities
  • Secure lockers/bike rooms
  • Wellness programs and workshops (yoga/meditation room)
  • Dog-friendly areas for an added fee
  • Workshops (i.e. help members offer their services to the community by allowing them to host events or classes for a small fee)

While a small space may not have the room to support some of these services, demand for these add-ons could prompt a mutual partnership with nearby local businesses . 

Building an ecosystem of services that members can enjoy throughout the entire workday is beneficial for everyone in the area. As an added bonus, these partnerships can also bring you more clients. 

For example, your partners may hire your space to hold events that they don’t have the capacity for or recommend your day pass to new clients.

How to create additional revenue streams for your coworking space

Not all of the partnerships listed above are feasible for all coworking spaces, especially those just starting out. 

However, there are other additional services and discounts that you can negotiate on behalf of your members that could add value to your community and act as additional revenue streams. 

These could include: 

  • Special software add-ons to memberships (ex. Adobe for designers)
  • Virtual coworking offerings
  • Internal communications services for businesses (Skype, Zoom, etc.)
  • Mental health counselling
  • Life coaching

The add-ons you choose to offer should be based on the types of businesses or freelancers who use the space and the specific kind of community you are trying to build. 

For example, a space that targets graphic designers and tech-focused companies will benefit from design platforms.

With an add-on service, the coworking space simply takes the hassle of managing these tasks out of the hands of the end-user.

Some services are evergreen and demanded by all kinds of customers, no matter the demographic. These include: 

  • Accounting and legal services
  • Mail delivery and receipt
  • Printing and photocopying services
  • Virtual secretaries

Be strategic about the add-on services you choose to offer. Ensure that what you’re offering firmly aligns with the needs of your target market. 

How to charge for add-on services in your coworking space

dog laying on blue bed

When thinking through how you can charge for these additional services, there are a number of options you could consider.

  • Membership plan bundle: you may choose to bundle some or all of your additional services with different tiers of membership. For example, Basic memberships get access to the space ($), Pro memberships get access to the space and select services ($$), and VIP memberships get access to the space and all services ($$$)
  • Add-ons only: alternatively, you may choose to offer add-ons and price them individually, such as $5/mo for Adobe photoshop access, $80/hr for massages, and $10/mo for virtual community access on top of a hot desk plan.  

While it’s great to offer your members lots of options and open up additional revenue streams in your space, you don’t want to offer so many add-ons that resources are stretched and your members get confused about what the space is really offering. 

Try to strike an attractive balance in your membership plans between included and add-on services.

The key to maximizing revenue is by providing value-added services that give people reasons to choose your coworking space over other available options.

Define your revenue growth model with specific tools that can help you identify costs that can be cut (or at least streamlined) and pinpoint the technologies and services that are worth investing in for the long run.

Getting started with coworking

Coworking is an exciting opportunity for community builders who want to bring people together in a new and exciting way. 

While there are some challenges, as with all businesses, coworking spaces are in a unique position to serve the growing need in the community for a third space. 

To succeed in this field, you need a smart business plan , happy members, and good solutions for people who work today. As work keeps changing, coworking spaces are leading the way, offering both a chance to make money and to be innovative in this growing industry.

New to coworking? Check out our collection of articles on starting a coworking business.

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Welcome to our blog! Today, we are excited to introduce a groundbreaking business idea that is revolutionizing the way professionals in the real estate and entrepreneurship industries work. We are talking about a membership-based coworking space that is specifically designed to cater to the unique needs of individuals in these thriving sectors.

Now, let's dive into some fascinating statistics that highlight the immense growth and potential of the real estate and entrepreneurship industries. According to recent studies, the real estate industry has been experiencing a steady upward trajectory, with a projected growth rate of 5.3% in the next five years. On the other hand, the entrepreneurship industry has been booming, with an estimated 27 million entrepreneurs currently operating in the United States alone.

With such promising figures, it is evident that professionals in these industries are constantly seeking innovative solutions to enhance their productivity, expand their networks, and fuel their business growth. This is where our membership-based coworking space comes into play.

Our coworking space offers a collaborative and productive environment where professionals from the real estate and entrepreneurship sectors can come together to network, share knowledge, and foster business growth. We understand the unique challenges and opportunities that these industries present, and we have tailored our space to meet the specific needs of professionals in these fields.

By becoming a member of our coworking space, professionals gain access to flexible and affordable workspace solutions that are designed to adapt to their ever-changing needs. Additionally, they will have the opportunity to tap into a wide range of specialized resources, attend exclusive events, and participate in mentorship programs led by industry experts.

Our ultimate goal is to foster innovation, support startups, and facilitate the development of successful ventures within the real estate and entrepreneurship industries. We believe that by providing a dynamic and collaborative environment, we can empower professionals to thrive and achieve their business goals.

Stay tuned for more exciting updates as we delve deeper into the unique features and benefits of our membership-based coworking space. We can't wait to embark on this journey with you!

A membership-based coworking space offers a range of valuable gains for professionals in the real estate and entrepreneurship industries. By becoming a member, individuals gain access to a collaborative and productive workspace that is designed to enhance their productivity and efficiency.

One of the key gains of joining a membership-based coworking space is the networking opportunities it provides. Members have the chance to connect and interact with professionals from various backgrounds, including real estate and entrepreneurship. This opens up avenues for collaboration, partnerships, and potential business opportunities.

Another significant gain is the knowledge sharing and learning aspect. Membership-based coworking spaces often organize workshops, seminars, and events where industry experts share their insights and experiences. This exposure to valuable knowledge and expertise can greatly benefit members in their professional growth and development.

Furthermore, membership-based coworking spaces offer mentorship programs that aim to support startups and foster the development of successful ventures. Through these programs, members can receive guidance and advice from experienced mentors who can help them navigate the challenges of starting and growing a business.

Innovation and creativity are also fostered in membership-based coworking spaces. By being part of a diverse community, members are exposed to new ideas, perspectives, and approaches. This exposure can spark innovation and creativity, leading to the development of unique solutions and opportunities.

Lastly, membership-based coworking spaces provide support for startups and entrepreneurs. They offer a supportive environment where individuals can find like-minded individuals, share experiences, and receive encouragement. This sense of community and support can be instrumental in overcoming obstacles and achieving success.

In summary, the gains of joining a membership-based coworking space include access to a collaborative and productive workspace, networking opportunities with professionals in the real estate and entrepreneurship industries, knowledge sharing and learning from industry experts, business growth and development through mentorship programs, innovation and creativity through exposure to new ideas and perspectives, and support for startups and the development of successful ventures.

When considering the needs and challenges faced by professionals and entrepreneurs in the current workspace landscape, several key pain points emerge:

  • High costs of renting office space: Many individuals and small businesses struggle with the financial burden of leasing traditional office spaces, which often require long-term commitments and significant upfront costs.
  • Limited access to specialized resources and tools: Professionals in certain industries may find it difficult to access specific equipment, software, or resources necessary for their work, leading to inefficiencies and increased expenses.
  • Isolation and lack of networking opportunities: Working alone or in isolation can be isolating and hinder professional growth. Without a supportive community and networking opportunities, individuals may miss out on valuable connections and collaborations.
  • Difficulty in finding suitable workspace for specific industry needs: Professionals in niche industries often struggle to find workspaces that cater to their unique requirements, such as specialized equipment, layout, or industry-specific amenities.
  • Lack of mentorship and guidance for entrepreneurs: Aspiring entrepreneurs often face challenges in finding experienced mentors and guidance to navigate the complexities of starting and growing a business.
  • Limited opportunities for collaboration and knowledge sharing: Without a conducive environment for collaboration and knowledge sharing, professionals may miss out on valuable insights, feedback, and potential partnerships.

Understanding and addressing these pain points is crucial in developing a compelling value proposition for a membership-based coworking space. By providing solutions to these challenges, the coworking space can position itself as a valuable resource and support system for professionals and entrepreneurs.

Customer Jobs

The customer jobs for a membership-based coworking space catering to professionals in the real estate and entrepreneurship industries are as follows:

  • Finding a suitable workspace that caters specifically to professionals in the real estate and entrepreneurship industries: Customers are looking for a coworking space that understands their unique needs and provides an environment conducive to their work. They want a space that offers amenities and facilities tailored to their industry, such as dedicated meeting rooms, private offices, and access to industry-specific tools and resources.
  • Networking and connecting with like-minded professionals: Customers want to connect with other professionals in their industry to expand their network, collaborate on projects, and share ideas. They are seeking a coworking space that fosters a sense of community and provides opportunities for networking events, workshops, and industry-specific meetups.
  • Accessing specialized resources and tools for business growth: Customers require access to specialized resources and tools that can help them grow their businesses. This may include access to industry databases, market research reports, legal and financial resources, and technology infrastructure. They are looking for a coworking space that offers these resources as part of their membership benefits.
  • Learning and gaining knowledge from industry experts: Customers are interested in continuous learning and professional development. They want access to educational programs, workshops, and seminars conducted by industry experts. They are seeking a coworking space that offers a robust learning and development program to enhance their skills and knowledge.
  • Seeking mentorship and guidance for startups: Customers who are starting their own businesses or working on entrepreneurial ventures are looking for mentorship and guidance. They want access to experienced mentors who can provide advice, support, and guidance throughout their entrepreneurial journey. They are seeking a coworking space that offers mentorship programs and connects them with seasoned professionals in their industry.
  • Collaborating and sharing ideas with others in the industry: Customers value collaboration and the opportunity to share ideas with others in their industry. They want a coworking space that encourages collaboration through open workspaces, communal areas, and organized collaborative projects. They are looking for a space that fosters a culture of knowledge sharing and collaboration among its members.

Understanding these customer jobs is crucial for developing a value proposition that addresses the specific needs and desires of professionals in the real estate and entrepreneurship industries. By fulfilling these customer jobs, a membership-based coworking space can differentiate itself and provide a compelling offering to its target market.

Gain Creators

As a membership-based coworking space, our primary goal is to provide a collaborative and productive environment for professionals. We understand the importance of creating a space that fosters creativity, innovation, and growth. To achieve this, we have identified several gain creators that set us apart from traditional office spaces:

  • Collaborative and Productive Environment: We offer a well-designed workspace that promotes collaboration and productivity. Our open layout and comfortable seating arrangements encourage interaction and idea sharing among members.
  • Networking Events and Workshops: We organize regular networking events and workshops to facilitate knowledge sharing and professional development. These events provide opportunities for members to connect with like-minded individuals, expand their network, and gain valuable insights from industry experts.
  • Access to Specialized Resources and Tools: We provide our members with access to a wide range of specialized resources and tools that are essential for their business growth. From high-speed internet and printing facilities to conference rooms and audiovisual equipment, we ensure that our members have everything they need to succeed.
  • Mentorship Programs: We offer mentorship programs where our members can connect with experienced industry experts. These mentors provide guidance, advice, and support to help our members navigate challenges and achieve their professional goals.
  • Innovation and Creativity: We believe that exposure to new ideas and perspectives is crucial for fostering innovation and creativity. Through curated events, guest speakers, and a diverse community, we provide our members with opportunities to explore new concepts, challenge their thinking, and spark innovative ideas.
  • Support for Startups and Ventures: We understand the unique needs of startups and ventures, and we are committed to supporting their growth. Our coworking space offers tailored programs, resources, and connections to help startups thrive and develop into successful ventures.

By focusing on these gain creators, we aim to create a value proposition that goes beyond providing a physical workspace. We strive to create an ecosystem that empowers professionals, fosters collaboration, and enables them to achieve their goals and aspirations.

Pain Relievers

Our membership-based coworking space aims to address the pain points and challenges faced by professionals and startups in finding suitable workspace solutions and accessing necessary resources. We understand the importance of creating an environment that supports business growth and fosters collaboration, which is why we offer a range of pain relievers to meet the needs of our members.

  • Flexible and Affordable Workspace Solutions: We provide flexible membership options that cater to different needs and budgets. Whether you require a dedicated desk, a private office, or simply access to our shared workspace, we have a solution that fits your requirements without breaking the bank.
  • Access to Specialized Resources and Tools: As a member, you gain access to a wide range of specialized resources and tools that are essential for your work. From high-speed internet and printing facilities to conference rooms and audiovisual equipment, we ensure that you have everything you need to be productive and efficient.
  • Community and Networking Opportunities: We understand the value of networking and collaboration in today's professional landscape. By joining our coworking space, you become part of a vibrant community of like-minded individuals and businesses. We organize regular networking events, workshops, and social activities to facilitate connections and knowledge sharing.
  • Mentorship and Guidance for Startups: Starting a business can be daunting, especially for first-time entrepreneurs. We offer mentorship and guidance programs specifically tailored to startups, providing you with the support and expertise needed to navigate the challenges of entrepreneurship.
  • Events and Workshops for Knowledge Sharing: We believe in the power of continuous learning and personal development. Our coworking space hosts a variety of events and workshops led by industry experts, covering topics ranging from marketing strategies to financial planning. These opportunities for knowledge sharing help you stay ahead of the curve and enhance your professional skills.
  • Supportive Environment for Business Growth: We strive to create a supportive and collaborative environment that fosters business growth. Our community managers are always available to assist you with any challenges you may face, and our space is designed to inspire creativity and productivity. We believe that by providing a nurturing environment, we can help you achieve your business goals.

By addressing these pain points and offering a comprehensive range of pain relievers, our membership-based coworking space aims to provide professionals and startups with the ideal workspace solution that supports their growth and success.

Products and Services

Our membership-based coworking space offers a range of products and services tailored specifically to professionals in the real estate and entrepreneurship industries. We understand the unique needs and challenges faced by individuals in these sectors, and have designed our offerings to provide the utmost flexibility and support.

At our coworking space, members have access to a variety of flexible workspace solutions to suit their preferences and requirements. This includes private offices for those who value privacy and dedicated desks for individuals who prefer a more permanent setup. Additionally, we offer hot desks for those who thrive in a dynamic and collaborative environment.

In addition to providing a physical workspace, we also provide access to specialized resources and tools that are essential for professionals in the real estate and entrepreneurship industries. Our members have access to industry-specific software and equipment, enabling them to streamline their operations and enhance their productivity.

We believe in the power of networking and knowledge sharing, which is why we organize regular networking events, workshops, and seminars. These events provide our members with opportunities to connect with like-minded professionals, exchange ideas, and gain valuable insights from industry experts. We understand that continuous learning and professional development are crucial for success, and we strive to create an environment that fosters growth and collaboration.

As part of our commitment to supporting startups, we offer mentorship programs with industry experts. Our members have the opportunity to receive guidance and advice from experienced professionals who have successfully navigated the challenges of starting and growing a business. This mentorship program is designed to provide valuable insights, guidance, and support to help our members achieve their entrepreneurial goals.

Furthermore, we provide support services specifically tailored to startups, including business development assistance and access to funding opportunities. We understand that startups often face unique challenges, and we are dedicated to providing the necessary resources and support to help them overcome these obstacles and thrive.

In summary, our membership-based coworking space offers a comprehensive range of products and services that cater specifically to professionals in the real estate and entrepreneurship industries. From flexible workspace solutions to specialized resources, networking events, mentorship programs, and support services for startups, we are committed to providing an environment that fosters growth, collaboration, and success.

After carefully analyzing the various components of the Business Model Canvas for a Membership-Based Coworking Space, it is evident that this business model holds immense potential for success in today's dynamic work environment. By offering a flexible and collaborative workspace solution, a membership-based coworking space can cater to the needs of freelancers, entrepreneurs, and small businesses.

The key value proposition of a membership-based coworking space lies in providing a professional and productive environment that fosters creativity, networking, and knowledge sharing. This, coupled with the convenience of flexible membership plans and access to amenities, creates a compelling offering for individuals and businesses seeking an alternative to traditional office spaces.

The revenue streams for a membership-based coworking space primarily revolve around membership fees, which can be structured based on different tiers and durations. Additional revenue can be generated through value-added services such as meeting room rentals, event hosting, and partnerships with service providers. By carefully managing costs and optimizing space utilization, a membership-based coworking space can achieve profitability and sustainable growth.

Furthermore, the key activities of a membership-based coworking space include managing the facility, fostering a vibrant community, and providing support services to members. These activities are crucial in creating a positive and engaging experience for members, which in turn drives customer satisfaction and retention.

Overall, a membership-based coworking space has the potential to tap into the growing demand for flexible workspaces and become a hub for innovation and collaboration. By leveraging the advantages of the Business Model Canvas, such as identifying key partners, understanding customer segments, and optimizing cost structure, a membership-based coworking space can position itself as a valuable resource for professionals and businesses alike.

  • Key Takeaways:
  • A membership-based coworking space offers a flexible and collaborative workspace solution.
  • The key value proposition lies in providing a professional and productive environment.
  • Revenue streams primarily come from membership fees and value-added services.
  • Key activities include managing the facility, fostering a vibrant community, and providing support services.
  • A membership-based coworking space has the potential to become a hub for innovation and collaboration.

By carefully considering and implementing the various elements of the Business Model Canvas, a membership-based coworking space can establish a strong foundation for long-term success in the competitive coworking industry.

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Coworking Space in Moscow

Whether you're an established enterprise or a scaling startup, find a coworking space that's right for you.

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Featured Coworking space locations

Ulitsa Timura Frunze, 11

Workspace options

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Coworking spaces attract both startups and established businesses. The energy, community, and the productivity-inducing shared office space designs are just a few reasons why coworking spaces are highly sought after.

WeWork coworking space

WeWork coworking spaces allow for flexible commitments to locations convenient for you and your team. Our portfolio of 800+ buildings in 35+ countries gives you access to workspace when and where you need it. Find a desk in a prime location, and take your work and business to another level. Our coworking space solutions include:

Dedicated desk in private coworking space

All Access membership: Hot desks in an open coworking space 

Flexible Private Office Spaces

Why choose WeWork in Moscow

WeWork locations feature workspaces (for teams of 1-100+) with glass walls to maintain privacy without sacrificing transparency or natural light. Common spaces have a distinct aesthetic and vibe that will inspire your team, as well as the guests you bring into our buildings. Private phone booths, onsite staff, and business-class printers are just a few of the premium amenities found at WeWork locations. There’s also networking events, lunch & learns, and wellness activities - unique opportunities to connect, learn, and grow with the WeWork community. Join WeWork today.

Contact our team to discuss your workplace needs and review our latest offers

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7 coworking spaces in Moscow for any budget

coworking space business model canvas

If experts are to be believed, this year Moscow surpassed other capital cities in Eastern Europe by the total square meters covered by its shared workplaces. Over 100 coworking locations covering 130,000 sq. m. are available around the city - and this number is only expected to grow.

Just take, WeWork, the American shared workspace provider, that already has four locations in the Russian capital with 17,800 sq. m. in total. In September 2019, the public learned about its plans to open a number of new locations in Moscow, covering an extra 50,000 sq. m., which will potentially make it the largest coworking space provider in the country.

Until we wait for the market to expand even further, there are already many unique and comfortable options self-starters can choose from. Whether you’re an expat freelance professional in dire need of peace and quiet or simply curious in what conditions Russians choose to work today - check out some of the most spacious and interesting options on offer in Moscow.

coworking space business model canvas

‘SOK’ is a chain of “smart” offices focused on three components - Service, Office space, and Knowledge. They have three locations around the city and plan to open two more soon. Here, one can choose either an open space or a personal office, or even design your own space. Each location has everything needed for work and has different zones for those who want to network and those don’t want to be distracted. ‘SOK’ also holds events, meetups, conferences and lectures that are available for free for tenants.

Perks : personalized spaces, events, training programs

Where : ‘SOK Arena Park’ on Leningradsky pr-t 36/11 (m. Dinamo), ‘SOK Sady Pekina’ on Bolshaya Sadovaya st. 5/1 (m. Mayakovskaya), “SOK Zemlyanoi Val” on Zamlyanoi val st. 8 (m. Kurskaya)

Cost : 1,500 rubles ($23)/day or from 5,000 rubles ($78)/month

coworking space business model canvas

A place for technology-enthusiasts, #tceh offers many opportunities to establish connections with like-minded professionals and learn from the heads of already successful firms during events and meet-ups organized here. The coworking space partners with the Internet Initiatives Development Fund (a Russian venture capital fund which invests in technology start-ups), which allows the residents to keep up-to-date with the Fund’s activities and get insights from the experts in an informal atmosphere. A free tour is available for booking via their website.

Perks : 24/7 access, events, direct connections with the Internet Initiatives Development Fund

Where : Myasnitskaya st. 13/18 (m. Turgenevskaya)

Costs : from 17,000 rubles ($265)/month, a free tour is available.

3. Cabinet Lounge

coworking space business model canvas

‘Cabinet Lounge’ coworking space only has one location, which is in a historic building (that dates back to early 20th century) right in the city center and is a popular meeting place for businessmen, as it offers a range of different areas and services (including a concierge, drivers and couriers). The location has a rather luxurious look with expensive artworks, high ceilings, and its own bar. Membership to this privileged status club is not cheap, but offers up useful connections and access to private events.

Perks : historic building, concierge, luxury interior, events

Where : Novaya ploshad 6 (m. Lubyanka)

Costs : 2,500 rubles ($39)/day or starting from 17,000 rubles ($265)/month

4. Rabochaya Stantsiya

coworking space business model canvas

‘Rabochaya Stantsiya’ (Russian for “Working station”) has four locations around Moscow. In every location, one can find everything necessary for convenient work (printers, negotiation rooms, coffee bars, snacks, etc.). But each ‘station’ has something unique to it. For instance, there’s an arty vibe on Kurskaya, while there is a capsule hotel available for residents at the ‘Plaza’ station by Dmitrovskaya metro station. Among the tenants of the chain are such famous brands as Unilever, Adidas, Nike, Greenpeace and Sberbank.

Perks : 24/7 access, bathroom amenities, accommodation

Where : ‘Balchug’ on Sadovnicheskaya nab. 9 (m. Novokuznetskaya), ‘Plaza’ on Butyrskaya st. 62 (m. Dmitrovskaya), ‘Artplay’ on N. Syromyatnicheskaya 10/2 (m. Kurskaya), ‘Gorky Park’ on Leninsky pr-t 30A (m. Leninsky prospekt)

Costs : from 790 rubles ($12)/day or 25,000 rubles ($389)/month. Plus, there is an opportunity to rent first day for free. 

5. Tablitsa

coworking space business model canvas

Unlimited wifi, office equipment, negotiation rooms, and even courier, secretary, or accounting services - ‘Tablitsa’ (Russian for “table”) is a hybrid space that combines business with pleasure. Apart from being a coworking space, it also has a restaurant and its own park on the roof (!), which becomes the venue for parties during the summer. After work, tenants can also enjoy intellectual games, yoga, as well as various events, at an event-zone for 220 people.

Perks : convenient location, park on the roof, 24/7 access, events

Where : Novoslobodskaya st. 16 (m. Mendeleyevskaya)

Costs : 22,000 rubles ($342)/month

6. Dar Truda

coworking space business model canvas

Unlike the other coworking locations, ‘Dar Truda’ (Russian for “The Gift of Labor”) doesn’t offer any offices, but rather a shared woodworking space for carpenters that has everything necessary for manual labor. It has an impressive area of 830 sq. meters, carpentry equipment, and training programs for beginners and masters. Here, one can also order furniture, coloring, laser wood cutting for wood or metal, as well as 3D milling. It’s open from 11 am to 9 pm.

Perks : hourly charge, carpentry equipment, spacious area, personal lockers

Where : 1-ya Bukhvostova st. 12/11 (m. Preobrazhenskaya Ploshad)

Costs : 300 rubles ($4.7)/hour, 1,800 rubles ($28)/day, 13,000 rubles ($203)/month

7. Free coworking spaces

coworking space business model canvas

For those who’d rather invest their funds into the project, rather than into the workspace, there is a free option available, both for the short-term and long-term. There are several state coworking spaces located in different parts of Moscow. There, self-starters can not just work, but also get some consultations and legal support. One thing though - to get a place, one has to be officially registered as an individual entrepreneur or a company, plus, office equipment is not available.

Perks : free, negotiation rooms, recreational zones

Where : Srednyaya Pervomayskaya st. 3, Avtozavodskaya st. 1, Kakhovka st. 37/1, Michurinsky pr-t 27/2

Costs : free

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  1. Coworking Space Business Plan Template + PDF Download

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  3. Durango Space coworking business model 3-08-16

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COMMENTS

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  2. Coworking Space Business Plan Template + PDF Download

    1. Define Your Vision Why do you want to open the new space? To make a living? To cross-finance your own startup? To create a national coworking chain? To help your local community? All are valid answers, but this important first step will help define your entire strategy.

  3. The WeWork Business Model Explained [+ PDF Guide]

    The WeWork Business Model Despite very public ups and downs over the last few years, WeWork remains at the forefront of the shared workspace industry. By quickly becoming the driving force behind the industry's growth—and thriving despite a worldwide pandemic—WeWork's success proves definitively that coworking is the new normal.

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    Key Aspects of a Coworking Business Model What are the possible USPs? Deciding on your unique selling proposition (USP) as a key aspect of every coworking business model means picking out what should work best in the area your facility caters for.

  5. Business Model for Coworking Spaces: All you Need to know

    Before you decide on a coworking space model of revenue, be sure that it is going to do a lot for your business. Coworking Space Pricing Model. In recent years, the style of pricing for coworking spaces has changed. Pricing has been influenced by the 2020 pandemic. Some companies offer discounts to loyal customers.

  6. How to Optimize Your Coworking Business Model

    In this article, we'll be breaking down the coworking business model including how coworking spaces make money, how to create an effective business model for your business, and which KPIs you should track to ensure your business model is working effectively.

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    What is the purpose of a Business Model Canvas? What are the key components of a Coworking Space Business Model Canvas? How does CollabSpace differentiate itself from other coworking spaces? What are the future expansion plans for CollabSpace? $44.00 $28.00 Optimize Your Coworking Success with Business Model Canvas

  8. WeWork Business Model

    The WeWork business model has been built precisely on this demand: the company offers shared workspaces for co-working. WeWork builds physical and virtual offices for entrepreneurs and companies, from different sectors and domains, from services to start-ups.

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  11. Collaboration in Coworking Spaces: Impact on Firm Innovativeness and

    coworking is a promoting force for business model development or business model innovation. Contributions: The paper contributes to management literature and represents the first empirical investigations which focuses on the effects of collaboration on a firm-level in coworking spaces.

  12. Business Model Canvas Toolkit

    Business Model Canvas Toolkit. Simply put, the Business Model Canvas is a powerful strategic planning and lean startup tool that can help founders and entrepreneurs put together all the critical components of their business on one page. It's like a mini version of a business plan - and the best part is you can complete this canvas in under ...

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    Create a Business Model Canvas online with your team collaboratively with our free tool Coworking business model - Canvanizer - Canvanizer Create a new Business Model Canvas Brainstorm better concepts.

  14. PDF Start-up and management of Coworking Spaces

    Setting up your coworking space in 20 36 Coworking Management 49 MODULE 3 1. Focus on the Community than Space 2. Hiring the right team 3. 5 mistakes to avoid ... The Business Model Canvas for Co-working Spaces 57 MODULE 4 1. Difference between business modeling and planning 2. Business Model Canvas 3. Costs and Revenue 59 61 64 70 Marketing ...

  15. PDF Strategic Formulation Analysis of Coworking Space Businesses Using

    The first step in mapping the business model of coworking space, PT SDI conducts customer profiling and business environment analysis. Analyze the external and internal environment to assume threats and opportunities, strengths and weaknesses (Jones et al., 2021).The next step is to do strategic planning and design a business model.

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    $44.00 $28.00 Craft your rural coworking space with our Business Model Canvas Template. Create a thriving business using our sample canvas example. Start now!

  17. Boost Your Business with Coworking Space Value Proposition

    What is the purpose of a Value Proposition Canvas in the context of a Coworking Space business? How can the Coworking Space Value Proposition Canvas template be customized for different languages? What are the key resources and partners mentioned in the Coworking Space Value Proposition Canvas template?

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    Craft Your Perfect Coworking Space with Value Proposition Canvas Template Home Membership-Based Coworking Space Value Proposition Canvas $15.00 $9.00 ADD TO CART Refund & Terms Instant Download, Editable on MAC & PC Resources On Membership-Based Coworking Space Financial Model Business Plan One-Page Business Plan SWOT Analysis Business Model A

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    The business model canvas is one of the tools used by entrepreneurs in starting a business (Ojasalo and Ojasalo 2018). In this case, the canvas business model can be done when starting a new ...

  20. Coworking space

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  21. Serviced offices and coworking spaces #businessclub at the Moscow City

    About #BusinessClub. #BusinessClub, in partnership with Capital Group, creates and operates service offices and coworking spaces in Moscow City. Today our network manages 4 locations in MIBC "Moscow City" with a total area of over 12,000 square meters. We offer for rent ready-made service offices, workplaces in separate offices and "open space ...

  22. 7 coworking spaces in Moscow for any budget

    Costs: 300 rubles ($4.7)/hour, 1,800 rubles ($28)/day, 13,000 rubles ($203)/month. 7. Free coworking spaces. MBM.Mos. For those who'd rather invest their funds into the project, rather than into ...