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Golf Driving Range Business Plan

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Lounge Business Plan

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entertainment and recreation business plan

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Did you find what you are looking for.

Entertainment and media is a business category with room for every passionate entrepreneur. Why?

Everyone enjoys going out, enjoying themselves, and sharing new and unique experiences with their loved ones; we’re not seeing it change anytime soon.

Whether planning to start an amusement park, a theatre, or a skating rink—there’s ample growth potential as long as you have a solid business plan.

This library of entertainment, recreation, and media business plan examples here can inspire and guide you as you begin to plan your business. So, we got you covered on that part.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

  • Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
  • Risk-free method : You are taking a reference from a real-life, let’s say, axe-throwing business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
  • Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
  • Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
  • Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing a media or entertainment business plan template that best suits your business niche.

Choosing an Entertainment or Media Business Plan

This category itself has 30+ business plan templates for various entertainment and recreational businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to open a massive amusement park for children? a sports complex for athletes? Or a family entertainment center for all?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business type as a key term(e.g., media company business plan pdf). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

For instance, if you plan to start a golf stimulator that also includes activities like bowling alley, skating rink, and arcade—you may need to make necessary adjustments to your business plan sections depending on your service offerings.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable entertainment business plan template. Still haven’t found the perfect business plan example? Here’s the next step for you.

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Entertainment, Recreation & Music Business Plans

Written by Dave Lavinsky

Family Entertainment and Kids Game Zone

Discover a specialized collection of business plan examples for the recreation entertainment and music industries.

Our recreation and entertainment plans cater to a range of family-oriented recreational activities, including sports facilities, indoor play centers, movies, bowling and more. This resource is indispensable for those looking to start or grow a family recreation business, offering tailored examples, ensuring a roadmap to business success and profitability.

Our specialized collection of music industry business plan examples, tailored to guide musicians, producers, and venue owners through the intricate process of planning in the dynamic world of music. These samples help anyone looking to compose a sound business strategy in the ever-evolving music marketplace. Whether you’re launching a label, planning a tour, or opening a music-related venture, these plans strike the right note for success.

Entertainment & Recreation Business Plan Templates

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Production Company Business Plan Template

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Recording Studio Business Plan Template

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14 Entertainment Business Ideas

Nina Godlewski

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you love the fun and the excitement of the entertainment industry, then you might be considering starting a business in this sector. But in such an expansive industry, you may be wondering what type of entertainment business idea is best for you.

Keep in mind that the term “entertainment business” covers a large range of ideas from those supporting the entertainment industry, like publicists or photographers, to others that pertain to the entertainment itself, like party planning or a karaoke bar or concert venue. We cover an array of entertainment business ideas in this guide.

entertainment and recreation business plan

What is an entertainment business?

Many businesses could be considered entertainment businesses since so many things fall under the “entertainment” category. There isn’t one thing that defines an entertainment business because it can really be anything that touches the entertainment industry or provides entertainment of some kind.

So much goes into the entertainment industry, from offering personal assistant services to catering and publicity. There are also entertainment business ideas that have to do with offering actual entertainment to customers like a movie theater or karaoke bar.

The broadness of this category means there is no shortage of entertainment business ideas and plenty of openings in the market to carve out a space for your new business.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to choose an entertainment business idea

After reading this list of entertainment business ideas, you might be wondering how to choose the right one for you. Here are some questions you should ask yourself when debating what kind of business to start:

What do you have previous experience in?

Does your location permit the business type you’re considering?

What materials or space will you need for the business?

Are you willing to travel?

Do you want to work alone or have employees?

Will you need an entertainment business loan to get the business running?

14 entertainment business ideas

With this information in mind, let’s get into some popular entertainment business ideas to see which spark your creativity the most.

1. Publicist

One of the most direct ways you can support the entertainment industry is by being a publicist for artists in the industry. If you’re highly organized and have a way with people, this could be the perfect entertainment business idea for you.

A publicist has many responsibilities, from getting your clients media coverage—including TV interviews and online features—to helping protect their reputation—or doing damage control if they find themselves in hot water. If you have previous publicity experience and a network of contacts, this could be a natural way to break into the entertainment industry.

2. Photographer

People in the entertainment industry are constantly in need of professional photos—whether for portfolios, photoshoots, to capture events or awards shows, and more. By starting a photography business, you can capitalize on this high demand.

If you already have experience as a photographer, you’re already well-positioned for this job, but if you’re just starting out, you may want to offer your services at a discount while you build up your portfolio. With all the starving artists out there looking to land their first big job, you shouldn’t have any trouble finding clients.

3. Makeup artist

Celebrities and other public figures constantly have to look their best. This means that makeup artists are in high demand in the entertainment industry. They’re needed on set and prior to events or photoshoots for those in the entertainment business. And as you can gather from any celebrity’s Instagram account, good makeup artists are crucial to the getting-ready process.

To become a makeup artist you will likely need to go to cosmetology. Once you have the credentials, you’ll want to start building your portfolio. And remember, discretion is also key.

4. Hair stylist

While hair stylists and makeup artists go hand in hand, they are two separate—and equally important—jobs. If you’ve ever seen a celebrity getting ready for an event or photoshoot, you know that it sometimes takes an entire squad to make them look glamorous and camera-ready.

Again, you’ll need credentials for this one, but if you love creating the perfect blowout or updo, this could be the right fit.

5. Craft services provider

Another necessity for photo and film shoots is frequently food services and catering for the talent and crew. Opening a business providing the food for craft services is another entertainment business idea. If you have a gift for cooking large quantities of food, are consistent and punctual, your services could be in demand. Just make sure, as with any food services business, you’ll want to make sure you have the proper licenses and permits to handle and serve food.

6. Costume designer

One of the most creative outlets in the entertainment industry is a costume design business. Every television show, movie, or play requires a wardrobe, and if you have a passion for fashion it might be the perfect entertainment business for you to start. With the continued rise of historical dramas, there’s an ever-growing demand for costume designers who can create period-specific clothing. However, even shows that take place in the present-day need someone to curate the wardrobe of each character.

This business is similar to being a publicist but instead of being (solely) concerned with a client’s image, they help manage the career path of their client instead. This entertainment business idea has to do with helping your clients make solid decisions that will help them further their careers, as well as helping them decide where their career will go.

This is a very personal job, which is why many public figures appoint a family member to this role; however, if you have a proven track record of working with clients and shaping their career development, as well as a loyal and altruistic character, you could excel in this field.

If you’re the one your friends always consult before buying a new outfit and you have a passion for the latest trends, then starting a stylist business for those in the entertainment industry could be the perfect fit.

To be clear, a stylist is different from a hair stylist or makeup artist but works together with these roles to create a unified style for their clients. You’ll be the point person to contact designers for potential awards show outfits, as well as doing everyday shopping to curate their day-to-day attire (paparazzi are everywhere, after all).

9. Event planner

From primetime awards shows to smaller affairs, there’s no shortage of events in the entertainment industry. That means the need for good event planners is high. You’ll need exceptional organizational skills, a host of caterer and venue contacts, and the ability to handle demanding personalities, but if you check these boxes and love planning a good party, this could be the perfect business for you.

10. Karaoke bar

If you’re more interested in offering people the atmosphere or the activities to be entertained, then these entertainment business ideas might be better business options for you. Opening a karaoke bar where people can come and sing along to their favorite hits could be a roaring entertainment business idea.

11. Bowling alley

A bowling alley is yet another activity that you can capitalize on when starting an entertainment business. Bowling is a fun activity for all kinds of groups—from families to employees to competitive bowlers. While bowling alleys can feel outdated, newer venues are opting to overhaul that connotation by including fun decor and restaurant-quality drinks and bites.

12. Batting cages

Similar to bowling alleys, batting cages are a form of entertainment that offers the added perk of some exercise as well. If you’re positioned near a school, you’ll likely have some surefire business from their softball and baseball teams. They don’t require too much equipment either, so the startup costs of this entertainment business idea are low. However, keep in mind the increased risk of accidents and make sure you have the right business insurance.

13. Escape room

One of the most popular entertainment business ideas in recent years are escape rooms. This new trend that involves players working through a real-life board game to solve a puzzle and beat the clock is a fun and definitely entertaining business. Escape rooms can have all different kinds of themes, so you can really use your imagination on this one.

14. VR experience

Virtual reality experiences are getting more popular and as the new technology becomes more accessible, more people want to try it out. Entertainment businesses can take advantage of the new equipment and offer a new experience for customers. Unlike with escape rooms, you won’t have to spend big money on the physical location of your business, but you will need to create or invest in the technology to take your customers to all kinds of far-flung places—in their minds.

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Start Your Dream Business

The bottom line

Coming up with the right business idea can be one of the most difficult parts of starting a business. Luckily, there is no shortage of entertainment business ideas. We encourage you to start with the ones above, but know there are countless other options you can explore as well.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

ProfitableVenture

Family Entertainment Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Entertainment Sector

Family Entertainment Center

Are you about starting a family entertainment center ? If YES, here’s a complete sample family entertainment center business plan template & feasibility report you can use for FREE to raise money .

The real deal in starting a family entertainment center business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, cinemas, bouncing castles, video game house, bowling alley, BBQ joint, ice cream shop and enough parking space.

Also, in a location that may attract the kind of clients that would pay to make use of your family entertainment facility. It might take you months to get an ideal facility and you just might have to even pay from your nose.

So, it is better that you inform your real estate agent well in advance to help you with the search. Building a standard family entertainment center can be expensive but you can be rest assured that you will make your money within few years of launching the business.

If your family entertainment facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of people especially on weekends and special holidays. You should be able to convince parents and school managements, to make use of your family entertainment center. Here is a sample for your use:

A Sample Family Entertainment Center Business Plan Template

1. industry overview.

A family entertainment center, which is often abbreviated as FEC in the entertainment industry, is a small amusement park marketed towards families with small children to teenagers, and often entirely indoors or associated with a larger operation such as a theme park.

Players in this industry usually cater to “sub-regional markets of larger metropolitan areas with the right demographic composition.

Building a standard family entertainment center can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility large enough to contain a:

  • Full sized soccer pitch including spectator’s stand
  • Changing room
  • Swimming pool
  • Bouncing castles
  • Video game house
  • Bowling alley
  • Ice cream shop and enough parking space

This means that you must truly be prepared for this business. If your family entertainment facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of people especially on weekends and special holidays.

Basically, the family entertainment centers Industry operators provide recreational and amusement services through a variety of establishments, such as golf driving ranges, miniature golf centers, go-kart racetracks, batting cages, family fun centers, recreational sports leagues and a wide assortment of outdoor recreational activities targeted towards the complete family; adult and children alike.

The Family Entertainment Centers industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 50,369 licensed and registered family entertainment facilities including those who are into franchising responsible for employing about 121,067 employees and the industry rakes in a whopping sum of $10 billion annually with an annual growth rate projected at 3.1 percent.

It is important to state that no establishment has a lion share of the available market in this industry. In recent time, the industry has experienced revenue growth, despite many families being time-strapped. While the industry contended with mounting competition from alternative leisure activities, such as gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, the industry revenue is forecast to grow as family entertainment centers continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a family entertainment center business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Jasmine & Jared Recreations®, LLC is a standard and well equipped family entertainment center that will be located in a growing community in Jacksonville Beach – Florida.

Our basic aim of setting up the business is to contribute our quota in ensuring that families who live in Jacksonville Beach and neighboring cities have a facility to participate in any family oriented recreational activities of their choice; a facility highly suitable for family bonding.

We have been able to secure a standard facility in a central and easy to locate location in Jacksonville Beach. Our family entertainment facility has a full sized soccer pitch including spectator’s stand, changing room, swimming pool, cinemas, bouncing castles, video game house, bowling alley, BBQ joint, ice cream shop and enough parking space.

We are well equipped to services the whole of the community as well as visitors and travelers. Jasmine & Jared Recreations®, LLC is going to become the number one family – focused recreation facility in the whole of Jacksonville Beach – Florida and we will work hard to build our facility to match the needs of the average family in the community.

We will provide recreational and amusement services such as golf driving ranges, miniature golf centers, go-kart race tracks, batting cages, family fun centers, recreational sports leagues and a wide assortment of outdoor recreational activities targeted towards the complete family; adult and children alike.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Jacksonville Beach community is the right place to start our family entertainment center. As a matter of fact, our major aim of starting Jasmine & Jared Recreations®, LLC is to encourage families in the community to cultivate the habit of regularly going out together to bond and have fun.

Our family entertainment facility is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that is highly discounted for families that enrolled in our entertainment center or corporate organizations and groups who would want to make use of our family entertainment center for team bonding and other activities.

Jasmine & Jared Recreations®, LLC will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cinema facilities. Jasmine & Jared Recreations®, LLC is a family owned business with support from the State of Florida.

The business will be managed by Jared Ford and his wife Jasmine Ford. Jared Ford has well over 15 years of experience as a leading player in the family entertainment industry in the United States of America working with top brand in the entertainment industry in the United States of America.

3. Our Products and Services

Jasmine & Jared Recreations®, LCC is in the family entertainment line of business to provide family entertainment and recreation facility for residence of Jacksonville Beach – Florida which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who makes use of our family entertainment center will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients in our family entertainment centers;

  • Amusement and recreation services
  • Fitness and recreational sport center services
  • Registration for sports tournaments and matches
  • Golf course and country club services and memberships
  • Meals and beverages
  • Coin-operated games and rides
  • Amateur sports teams and club services
  • Batting cages
  • Driving ranges
  • Shooting ranges
  • Miniature golf courses
  • Mountain climbing
  • Snowmobiling
  • Sports clubs, teams and leagues, recreational or youth
  • Other related facility operation

4. Our Mission and Vision Statement

  • Our Vision of starting Jasmine & Jared Recreations®, LLC is to build a world – class family entertainment and recreations facility and also to contribute our quota in encourage families and residence in Jacksonville Beach – Florida to actively engage in family bonding activities and also to stay healthy and fit by engaging in regularly exercising of their body and soul.
  • Our mission for establishing Jasmine & Jared Recreations®, LCC is to create a movement in the community that supports total engagement in family bonding activities, health and fitness and to fight against unhealthy family social lifestyle.
  • We want to contribute our quota towards ensuring that Jacksonville Beach community produces some of the happiest families in the whole of the United States of America.

Our Business Structure

Jasmine & Jared Recreations®, LLC is in business to become the leading private family entertainment and recreation facility in the whole of Jacksonville Beach – Florida and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO

Facility Manager

  • Accountant / Cashier
  • Marketing and Sales Officer
  • Bowling Instructor / Assistant (5)
  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carries out staff induction for new team members
  • Responsible for operating and managing the family entertainment center
  • Ensures that the facility is in tip top position at all times
  • Responsible for managing food and beverage services
  • Manages membership and registration
  • Handles food and beverages
  • Handles equipment rentals and sales services
  • Handles other relevant facility operation

Family Entertainment Center Instructors / Assistant (5)

  • Handle amusement and recreation services
  • Handle fitness and recreational sport center services
  • Handle registration for sports tournaments and matches
  • Handle golf course and country club services and memberships
  • Responsible for handling and giving instruction for services such as Meals and beverages, coin-operated games and rides, amateur sports teams and club services, go-karting, batting cages, driving ranges , shooting ranges, kayaking, miniature golf courses, mountain climbing, snowmobiling, sports clubs, teams and leagues, recreational or youth

Marketing and Sales Officer (2)

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Jasmine & Jared Recreations®, LLC in strategic meetings
  • Help increase sales and growth for Jasmine & Jared Recreations®, LLC.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Jasmine & Jared Recreations®, LLC
  • Serves as internal auditor for Jasmine & Jared Recreations®, LLC.

Client Service Executive

  • Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
  • Manages administrative duties assigned by the management in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the facility
  • Clean up after customers and clean work area.
  • Clear ashtrays as and when required.
  • Wash glassware and utensils after each use.
  • Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensure that toiletries and supplies don’t run out of stock
  • Handle any other duty as assigned by the facility center manager.

6. SWOT Analysis

Jasmine & Jared Recreations®, LLC is in business to provide family entertainment and recreation facility for families in Jacksonville Beach – Florida and also help its clients achieve their health and fitness goals and at the same time to make profits.

We are aware that there is competition in the family entertainment and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our family entertainment and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Jasmine & Jared Recreations®, LLC;

One of the obvious strength that will definitely stand as a plus for Jasmine & Jared Recreations®, LCC is the fact that our facility is centrally located in a densely populated – residential area in Jacksonville Beach – Florida; our location is in fact one of our major strength couple with the support from the State of Florida.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our family entertainment and recreation facility and lastly our membership package is one of the best that anybody living in Jacksonville Beach – Florida can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing family entertainment and recreation facilities and even government own sports and recreation facilities in Florida when it comes to acquiring latest equipment and generating the needed hypes that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area and densely populated area in Jacksonville Beach – Florida and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Jasmine & Jared Recreations®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our family and recreation facility is located.

7. MARKET ANALYSIS

  • Market Trends

The Family Entertainment and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and sports, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of family entertainment and recreation facilities in their communities, as they become more family cum  health- conscious as they grow older.

However, patrons of family and recreation centers are anticipated to increasingly pick up membership from less expensive family and recreation centers as against expensive all-inclusive clubs.

The trend in the family entertainment and recreation facility industry is such that if a facility is well – equipped and positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the family entertainment and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of family entertainment and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs and religious organizations et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as family entertainment and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some family entertainment and recreation facility now have gym and fitness facility within their facility to encourage people towards exercising and staying fit.

In order words, it is very important for family entertainment and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for family entertainment and recreation facilities cuts across people and family from different walks of life. The fact that people visit or register in family entertainment and recreation facilities for various reasons makes marketing the business interesting.

The target market for family and recreation facilities can be categorized into three various groups. The first group are the families who are looking towards creating time for family hangouts and bonding. The other group of people are corporate organizations who are would want to encourage work – life balance and team bonding activities for their employees and in some cases their families.

The last group of people are religious organizations who would want to encourage healthy family lifestyle amongst their congregation.

Jasmine & Jared Recreations®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

  • Households in an around Jacksonville Beach – Florida
  • Working Class Adults / Corporate Executives
  • Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
  • Community and Cooperate organization
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Religious centers
  • Sports Men and Women
  • College Students

Our Competitive Advantage

No doubt, the Family Entertainment and Recreation industry is indeed a prolific and highly competitive industry. Clients will only make use of your family entertainment and recreation facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to achieve their family bonding goals.

Jasmine & Jared Recreations®, LLC is centrally located in a densely populated – residential area in Jacksonville Beach – Florida; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our family entertainment and recreation facility and lastly our membership package is one of the best that anybody living in Jacksonville Beach – Florida can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups family entertainment and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Jasmine & Jared Recreations®, LLC is established with the aim of maximizing profits in the Family Entertainment and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Jasmine & Jared Recreations®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like family entertainment and recreation facility.

This is simply because the statistics that will be provided will be on a short term basis. Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active families within our first year of operations and then in subsequent year we will grow our membership by 25 percent on more. Below are the sales projection for Jasmine & Jared Recreations®, LLC, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our family entertainment and recreation facility.

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Jasmine & Jared Recreations®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our family entertainment and recreation facility so as to attract families and corporate organizations to enroll and become members of our family entertainment center.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs. Part of the marketing and sales strategies that we will adopt are;

  • Open our family entertainment and recreation facility with a big party
  • Advertise our family entertainment and recreation facility on national dailies, local TV stations and local radio station
  • Promote our family entertainment and recreation facility online via our official website and all available social media platforms
  • Introduce our family entertainment and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Jacksonville Beach – Florida
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our family entertainment and recreation facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our family entertainment and recreation facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage / flexi banners at strategic places in and around Jacksonville Beach – Florida
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or group
  • Engage on road shows within our neighborhood to create awareness for our family entertainment and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Jacksonville Beach – Florida which is why we have made provisions for effective publicity and advertisement of our family entertainment and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Jasmine & Jared Recreations®, LCC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based sport events and competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Jacksonville Beach – Florida
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact Families, corporate organizations and schools by calling them up and informing them of Jasmine & Jared Recreations®, LLC and the services we offer
  • List Jasmine & Jared Recreations®, LLC on local directories / yellow pages
  • Advertise our family entertainment and recreation center in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Jacksonville Beach – Florida.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

  • Payment Options

At Jasmine & Jared Recreations®, LLC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a family entertainment and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Jasmine & Jared Recreations®, LLC in the United of America; This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Florida – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
  • Cost for hiring Business Consultant – $5,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the family and recreation facility – $500,000.
  • Cost for facility remodeling and equipping the facility – $250,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory – $15,000
  • Cost for acquiring entertainment, gym and fitness equipment- $250,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped family and recreations facilities in Jacksonville Beach – Florida.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a family entertainment and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Jasmine & Jared Recreations®, LLC

Jasmine & Jared Recreations®, LLC is a business that will be owned and managed by Jared and Jasmine Ford and their family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Jasmine & Jared Recreations®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our family entertainment and recreation facility is to equip our facility with state of the art entertainment, gym and fitness equipment et al and make our services affordable.

Jasmine & Jared Recreations®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed family entertainment, gym and fitness equipment, electronic appliances, office appliances and suppliers: In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

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Fun Center Business Plan

Helping family entertainment center developers find and secure their funding with a professionally prepared fun center business plan.

Fun Center Business Planning - Made Easy

If you are looking for some business planning help with you fun center startup, laser tag center or indoor playground business plan, we have the answer in our fun center business plan package. The Family Entertainment Center website is part of the FEC Network of amusement business resources for fun centers, indoor party centers and laser tag attractions.

The body of the plans are written by a sales and marketing executive with 25 years experience in the Family Entertainment Center (FEC) industry and a list of completed fun center projects in seven countries around the world, including the USA, Canada, Asia, and Europe. The included Financial Statements have been developed in part by a CMA (Certified Management Accountant) and are based on current North American industry data.

The   fun center business plan   is simple to use, thorough and complete with everything you need to get your idea in front of potential funders, including a full set of amusement industry financial statements. For most of us, developing financial statements is a royal pain in the you-know-what ! We recognized this early on in the process of providing completed   business plans   for our customers.

business plan testimonial preston new jersey

This was the easiest to use, simplest thing we have found since starting our fun center research. Until we found this business plan, we had no idea what things would cost, how many visitors to expect or how much money we could earn. Highly recommend this FEC package. Carl & Ramona Preston, NJ

To help ease and simplify the task of completing this critical component of any business plan, the financial statements are user-friendly, yet comprehensive and accurate within today's   amusement industry . As you modify your financial statements - your income and expenses, cashflow and revenue projections are automatically updated.

Simply follow the included guide-lines, add your local data to the Microsoft Excel spread sheets where indicated and watch your financial statements come to life! It's easy and simple to run a variety of multiple scenarios. Add activities, modify any component of your entire financial picture and see immediately how it could affect your operations; start-up costs and revenues. Its like having a Chartered Accountant reviewing your business plan as you work.

Two Business Plans to Choose From

indoor party center business plan package

Children's Entertainment Center

  • 24 Page Word Document
  • 6 Page Financial Statements
  • Amusement Specific
  • Telephone Support

family fun center business plan template

Family Entertainment Center

  • 37 Page Word Document
  • 27 Page Financial Statements
  • Bonus: How to Start Guide

Our Fun Center Business Plan packages are a completed document with financial statements and are based on existing facilities and industry data .

Children's entertainment center business plan sections & information.

This CEC Business Plan option - is perfect for new amusement developers who are looking to open an indoor party center, jump-n-bouce inflatable attraction, edutainment center, toddler play cafe, or similar business focused on ages 10 years and under. The children's entertainment center (CEC) plan includes the following sections and information:

Written Plan

Executive Summary Business Overview Industry Analysis and Trends Market Analysis Target Market Demographics Competitive Analysis Business Ownership and Management Location and Facility The CEC Product Staffing Requirements Attraction Mix Family Friendly Services Selling Prices and Cost Structure

Financial Statement

Business Startup Costs Financial Assumptions and Projections Cashflow Year One Cashflow Year One to Five Income Statements Year One Income Statements Year Two Business Return on Investment Run Unlimited "What-if" Scenarios Project Your Staffing Costs Average Dollar Per Visit Spending Two Year Forecasts Includes Industry Averages Over 190 Individual Line Items

Marketing Plan

The Market Strategy Product Positioning Pricing Strategy Promotional Strategy Competitive Analysis Birthday Parties Group Events Web and Social Media Community Marketing Corporate Sponsorships Edutainment Growth Strategy Staff Training

Information contained within the plan and financial statements comes from several sources. First, information from the annual reports as published by IAAPA (International Association of Amusement Parks and Attractions).

Secondly, the resources and experience of the FEC Network team members. With close to 40 years combined experience in the fun center industry, we have helped many entrepreneurs design, build, open and successfully operate their own family entertainment centers. From Canada and the USA to Europe, the Middle East and Asia, we have had a hand in developing many successful fun centers. To ensure on-going accuracy within the plan, we communicate on a regular basis with existing owner/operators which provides a real-time monitor for the accuracy and relevance of the data included within each plan package.

A Microsoft Word document contains the body of the plan, along with a 6 page Microsoft Excel spread-sheet that contains all of your financial statements. All core information such as city, state, management team, local market data, etc is hi-lighted for easy modification. Simply fill-in the high-lighted areas with your own information - complete some local research and the plan is ready for distribution - its really that simple!

With 6 pages of financial statements, the total plan length is 28 pages - a perfect length for potential investors (see side-bar).

Preview the financial statements

fun center plan startup costs

Startup Costs

Page 1 of 6

financial assumptions page for starting an indoor party center business

Assumptions (Formulas) Page

Page 2 of 6

income statement for family entertainment centers business planning

Income Statement(s)

Pages 3 - 6

Business Plan Length

A typical Investor reviews 500 business plans each year, perhaps more. Of those 500 business plans, the majority are filed, lost or disregarded. Reasons for this are numerous, but Investors commonly complain that many of the business plans they receive are thick, overly ponderous documents. Many Investors will reach for the thin business plans first, finding this strategy most appealing when sifting through several hundred candidates. The ideal length for a business plan, according to many Investors, is 25 pages, with appropriate appendices.

A side note.... Many Investors encourage management to write their own business plan, or at least be involved in the research and development of the plan opposed to hiring an outside professional. The management team needs to feel responsible for the contents of their business  plan because they have to perform. Outsiders, such as an accounting firm, assisting a team with their plan, is fine but they should never write the entire document. Outsiders don't have to live up to the plan, management does.

This is a perfect reason for the use of an industry specific fun center 'template' plan. It gives you a solid accurate base to work from, but leaves enough local research and elbow grease to make you intimate with your plan and the local opportunity. Instead of starting at square one and working for 6 months or more, you can step in with a well written plan and spend a couple of weeks refining it for your business goals.

- Courtesy of Northwestern Capital Group

business plan testimonial from California

We had some of our own research already completed, but really needed a plan that showed us how to pull it all together. This fun center business plan worked perfect for our edutainment center, thank you! Suzanne Moore, CA

Family Entertainment Center Business Plan Sections & Information

This business plan package is best suited for developers looking to start a full feature family entertainment center (FEC) project that offers multi-attractions for all age groups. The plan includes the following sections and information:

Executive Summary Business Overview Industry Analysis and Trends Market Analysis Target Market Demographics Competitive Analysis Business Ownership and Management Location and Facility The FEC Product Staffing Requirements Attraction Mix Family Friendly Services Selling Prices and Cost Structure

Plan Attachments

Primary Residential Population Population Demographics Visitor (tourist) analysis Total Estimated Population Percentage(%) of Age Breakdown Competitive Attractions Capacity Estimates Vehicle Parking Requirements Allocation of Interior Space Lease Cost Estimate Estimated Construction Costs Mezzanine Cost (optional laser-tag) Kitchen & Service Equipment Costs Booths, Tables & Seating Startup Costs Project Budget Birthday Parties Admissions Laser Tag Blacklight Minigolf VR Stations Other Attractions Games (coin-op and redemption) Group sales Food & Beverage Total Estimated Sales Operating Expenses as (%) Staff Schedule & Budget Staff Schedule & Proposed Staffing Total Salaries Expense to Income Analysis Year One P&L Year Two P&L Five Year P&L Five Year P&L Cumulative Profit & Loan Payment ROI Analysis

Fun Center Business - Built On Reality

Both Fun Center Business Plan packages are built on current amusement industry data. A complete document with financial statements based on existing facilities in the North American market. For our International buyers, we offer the same plan and materials. Generally speaking family amusement here, is on a par with family amusement in most markets, outside of local food and beverage, some group and party demographics and service offering, we find our data and plans are compatible with projects elsewhere. * Unfortunatley, the plans are only available in english language. The written component of our business plan is provided in a professional, industry specific manner that can be presented to individual investors, or institutional investors, including the SBA. These are not fitness center plans or restaurant plan templates that need to be re-written to fit your amusement business.

We subscribe to various amusement industry reports, we speak directly with existing operators, we have spent time studying and monitoring fun centers and the indoor playground business from many diverse markets and communities and have taken that raw data and compiled it into an easy to use, accurate set of 'Linked' Microsoft Excel spread sheets and an editable Microsoft Word document that you can use immediately.

Getting Started - 7 Easy Steps

The Fun Center Business Plan package is available on-line for immediate download. No waiting - you can get working on the plan today! Once your purchase notification has been received, you will receive an instant reply confirmation email with your download links. Simply follow the email instructions to access and securely download the plan to your desktop.

Any problems, can't find or access the file - No worries, call the office direct we are here to help (604-755-7942)

  • The plan materials are compatible with both Mac and PC.
  • Secure your payment.
  • Automatic reply email with download links.
  • Download the plan package to your desktop.
  • Open the documents (Word document & Excel sheets).
  • Save a copy of the files to work from.
  • Get started!
This was the easiest way for me to finally get my business plan completed and move our project from dream to reality, thank you. Marina Guiertez, FL

fun center business plan testimonial from florida

CEC BUSINESS PLAN - $89.95

Starting a children's indoor party center business?  Our CEC business plan is your best choice for facilities focused on ages 10 years and younger. Indoor playground's tend to be the attraction of choice, along with parties, toddler play, food service and other age apropriate acticities and programs.

family entertainment center business plan box

FEC BUSINESS PLAN - $129.95

Starting a multi-attraction family entertainment, fun center business? Our FEC business plan is your best choice for facilities focused on all age groups. Attractions, food and beverage, party and group activities, build-out, staffing and more. Easy WORD document with XLS financials.

Download samples here...  

  Download samples to compare both plans (email for both plans will be sent to you)

Purchase Bonus

PLUG-AND-PLAY, OUR FUN CENTER BUSINESS PLAN PACKAGES WILL SAVE YOU HOURS OF TIME AND HEADACHE VS. STARTING FROM SCRATCH. AND AS A THANK YOU FOR YOUR BUSINESS... GET THESE ADDED BONUSES FOR FREE:

top 10 fun center mistakes to avoid

TOP 10 FEC MISTAKES TO AVOID Learn from those that have been here before. This 10 page ebook offers a quick review of the most common fun center mistakes made by those just starting out. A $29.95 retail value - Free with your fun center business plan!

stay on track with this fun center startup timeline

STARTUP TIMELINE This 12 month startup timeline will help keep you focused on your goal. The things you must do along the way and at what point in the planning process important milestones need to b completed. An invaluable guide to help keep you and your project plan on track.

how to raise capital for your fun center startup

FUN CENTER FUNDING - RAISING CAPITAL The number one hurdle for most new business entrepreneurs - how to get funded. In this Raising Capital ebook, discover some of the alternative methods and options for funding your new fun center business, what bankers and other investment partners look for and how to identify if your project is better suited as an equity opportunity or a term loan.

fec plan testimonial from Ontario

As an accountant the financial data verified our own assumptions and research, but the word document was dynamite. I am not a writer and the plan saved me volumes of time and frustration - money well spent and highly recommended. Andy Sampson, ON

Upgrades and Plan Options

The Family Entertainment Center (FEC) plan is at the core of our Startup Academy program. An online, go at your own pace fully coached and mentored amusement business feasibility and planning program. If you find that you need a little more support, coaching and mentorship and business development assistance, we will refund you the purchase price towards enrollment in the complete Startup Academy program*.

You can learn more about Startup Academy at our sister site: Fun Center Academy We also offer two additional FEC business plan packages that include our complete library of guidebooks and the operating manuals and forms . More information on these other business plan packages can be found when you click on the "Order Now" button below.

Do you ship to our address?

No. To save our customers from having to rewrite the materials, rather than ship hard copies of the plan, the plans are available as immediate downloads and can be edited with any Word processor, and spreadsheet application.

What if we have questions about using the plan?

No worries, we are available 6 days a week via email or telephone and love helping new amusement entrepreneurs with their project plans. You are welcome to reach out to us any time.

Is there any special software needed to install?

No. Our plans are standard Word and Excel format, compatible with either OS X or Windows. While you can view the materials on any device, plans are best used with your desktop computer, as modifcation and editing can be difficult on mobile.

Where does your plan data come from?

Data for our fun center business plans comes from a variety of sources. We use information reported by the industry association IAAPA as well as data from Government sources, Commerce reporting and various trade magazines, and our own 25 years industry experience working with a variety of suppliers, operators and projects.

Are the plans appropriate for all fun center projects?

No. While our plans are thorough and a great tool for many, they are not for every project. Amusement carnivals, theme parks, stand alone bowling facilities, water parks, large scale multi-use projects and outdoor adventure parks are not appropriate. The core expertise of our plans are indoor projects offering multiple attractions, typically under 50,000 sqft. As well as smaller, community based party centers and edutainment centers.

Are the materials relevant to Canadian markets?

Yes. However, there is no specific reporting data available exclusively for the Canadian market. Data from IAAPA is researched across many countries and reported in aggregate. That said, markets between the US and Canada are very similar with differences mainly coming from cultural service requirements, as opposed to attractions and traffic.

Do you offer the plans in other languages?

No. Materials on this site are available in English only.

Are the plans current?

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9 Steps to Create an A-List Entertainment Marketing Plan in 2022

Caroline Cox

October 25, 2022

The star-studded entertainment industry is in a class of its own — that means a regular ol’ digital marketing plan simply won’t cut it. Here’s how to create one that’ll bring you show-stopping results.

Here, you’ll find:

  • What makes entertainment marketing different
  • Elements of a successful marketing plan for this industry
  • How to create a versatile buyer persona (and why you should)
  • Why creating an omnichannel experience is key

From DJs and film production companies to theaters, amusement parks and everything in between, businesses in the entertainment industry require a special approach to marketing.

Sure, competition can be fierce and clients can be demanding. But there’s also a ton of potential when it comes to marketing, and more opportunities for fun, outside-the-box campaigns compared to more traditional or buttoned-up brands.

Building an effective digital marketing plan for an entertainment company requires industry knowledge, a clear understanding of your audience , and a firm grasp on your ultimate goal.

Let’s take a look at creating a successful strategy for your entertainment business.

Programming note: This article will cover how to create a digital marketing plan fit for an entertainment-related brand, not product placement in entertainment (like characters drinking a particular soda in TV shows).

In the entertainment industry, trends play a major role in the entire marketing strategy. (Image: Unsplash)

What makes entertainment industry marketing different?

When designing your entertainment marketing plan, you can start with a generic framework that applies to most businesses. Think: the common pillars like an SEO strategy, paid search campaigns, and all that jazz.

But if you want to see significant ROI and visibility on the search engine results page (SERP), both paid and organic, you’ve got to take things a step further. That means considering the unique aspects of the entertainment field, particularly your specific niche. (After all, a casino is likely going to market itself differently than a children’s magician.)

The key differences in entertainment marketing include:

Fast-changing content

In the entertainment industry, trends play a major role in the entire marketing strategy. Much of the marketing content created for entertainment brands is time-sensitive, meaning you’ve got a limited time to make an impact.

To compete, you need to stay on top of the latest trends and generate relevant content on a regular basis.

Specific audience segments

Fans are the entertainment industry’s driving force. They’re the ones who can use word of mouth to spread your marketing message further than you could yourself.

Fans are devoted. That means you need to connect with them authentically and in a way that illustrates you respect their dedication. Fans love easter egg-type messaging and inside jokes, so you can play these up when you’re creating your marketing strategy.

Want vs. need

At the end of the day, people spend money on entertainment because they like it, not because they need it .

For example, let’s say someone loves fantasy football. Can they live a normal life without it? Of course.

That’s quite different from a dentist’s buyer persona whose quality of life may decrease if they don’t use the provided services.

As a result, entertainment marketing often focuses on “want points” rather than on real “pain points.” This can make it trickier to push customers down the sales funnel, but it can be done if you amp up the “fun” and “delight” factors.

Dynamic data

Shifting trends in your respective entertainment genre could steal your existing audience or bring new segments into the picture.

Think about back in 2020, when major motion picture studios had to majorly pivot their film release plans. Some pushed back release dates while others went straight to streaming because box offices couldn’t move tickets like they once did.

To combat this, it’s important to continuously collect and analyze data to make sure you aren’t spending your marketing budget on wrong or outdated tactics. Keeping tabs on your competition will also help you stay in the loop.

Take the time to review buyer personas and audience segments regularly so you don’t miss out on new opportunities. (Image: Unsplash)

8 expert tips for a successful entertainment marketing plan

Here’s a hard truth: the entertainment industry is still working to recover from the pandemic. The number of U.S.-based arts, entertainment, and recreation businesses went from 1.69 million in 2019 to less than 1.5 million in 2020 — a roughly 12% decline.

As these companies work to get back on their feet, a thoughtful marketing strategy can be a powerful force. Without a plan, it’s nearly impossible to achieve the desired results and avoid overspending.

#1 Identify (and segment) your target audience

Creating an effective buyer persona is one of the most crucial parts of building an entertainment marketing plan. But narrowing down your demographics can be challenging. Take video games, for example: While they may have had a rather niche audience a few decades ago, today’s gaming target audience spans regions, generations, income bracket, and more.

Most likely, you’ll end up creating several buyer personas. From there, you can build a few campaigns that target these different segments through keywords, ad copy, and landing pages. You can also speak to these segments through SEO tactics like content marketing and organic social posts.

Pro tip: Take the time to review buyer personas and audience segments regularly so you don’t miss out on new opportunities.

#2 Set SMART marketing goals

Once you know who you want to target, it’s time to pinpoint what it is you want from them and how you’ll measure success.

Setting goals and key performance indicators (KPIs) gives you something to strive for and measure against. Don’t get too in the weeds if you’re just starting out with goal setting for your digital marketing program: If it turns out your goal is way too easy or way out of reach, you can modify it for next time.

A SMART goal-setting system (which stands for specific, measurable, attainable, relevant, time-based) works great for entertainment marketing strategies. 

Depending on your particular business and  budget, your SMART marketing goals could be about achieving a goal by a certain percentage within a certain time frame, like increasing your clickthrough rate by 25% by the end of the quarter. Goals can pertain to various facets of your marketing program, such as:

  • Bounce rate and time on page
  • Website traffic
  • Customer acquisition costs and cost per lead
  • Ranking positions on the SERP
  • Event RSVPs

Of course, your SMART goals may change throughout your company’s lifecycle. For example, your goals could shift from attracting new clients to improving retention rates. If you already have a SMART goal system implemented, it’ll be easier to adjust goals in the process.

#3 Invest in your website

Your website is your best bet to make a good first impression.

Even if you create a killer ad with effective copy, if you serve up a sub-par experience once someone lands on your landing page or elsewhere on your site? You’re probably not in the best place to hit those SMART goals we talked about earlier.

Whether you partner with an in-house designer, a freelancer, or an agency, investing in a high-quality, cohesive website design will pay off. Once you finalize aspects like preferred brand colors, fonts, and imagery, you can mirror these aesthetics in places like your social media, display ads, and collateral for a professional, consistent look.

Pro tip: Reviews and ratings are a significant part of entertainment SEO. Take the time to source them from your existing clients and implement them across different marketing channels. 

#4 Leverage paid search ads

Good SEO is worth it, but it takes time to build. That’s why pairing it with an action-oriented pay-per-click (also called PPC or paid search) plan can help you garner more speedy results in the meantime.

Admittedly, we primarily mean the Google search engine when we talk about paid search. However, it’s certainly worth noting that paid search engine marketing can also include Bing Ads, social media ads, and e-commerce search engines like Amazon.

At a high level, a paid search strategy for an entertainment brand should include these steps:

  • Keyword research to determine what terms your audience is using in search engine queries to find what you offer
  • A bid strategy and makes sense for your goals and budget
  • Targeted ads that lead to consistent, high-quality landing pages
  • Concise calls to action (CTAs) to inspire the visitor to complete the desired action
  • Thoughtful targeting parameters
  • A negative keywords list to weed out unqualified clicks
  • A plan for regular optimizing and monitoring so you can assess what’s working and what’s not

Of course, plenty more goes into a full paid search plan. Dig into the details on our blog , or — better yet — have us do all the work for you .

As an entertainment industry player, experimenting with an omnichannel experience can keep you top of mind and competitive. (Image: Unsplash)

#5 Cover all your SEO bases

We consider search engine optimization (SEO) to be made up of three factors:

  • Onsite SEO (blogs, meta descriptions, page titles)
  • Offsite SEO (Google Business Profile, third-party review sites, directory listings, backlinks)
  • Technical SEO (structured data, site architecture, navigation, URL structures)

A strong SEO strategy is what’s going to help you surface in organic search results. It can also help you be seen as an authority and trusted resource in your niche.

The best way to gauge the current state of your SEO efforts is to conduct an SEO audit. From there, you can pinpoint strengths and weaknesses, and work to make sure your website, online presence overall, and your content are helping your brand build a strong search engine optimization practice.

Check out our step-by-step guide to SEO audit here.

And speaking of content…

#6 Create thoughtful, strategic content

A well-rounded digital marketing plan leverages both paid and organic efforts. The latter falls under the SEO umbrella, and a pillar of good SEO lies in content marketing.

Perhaps the tricky part about entertainment content is that it needs to be both valuable and entertaining itself. If someone searches for a topic related to your product or service, and the content they reach is a snooze? That’s not a good preview of coming attractions, let’s say.

It’s all about balancing the value (to provide information and education, usually) with a wow factor. Luckily, you have multiple platforms at your disposal to make this happen.

While many marketers go straight to thinking of blog posts when they hear “content,” this can mean so much more — especially in the entertainment realm.

Entertainment content marketing can look like:

  • Social media posts
  • Video content (short- and long-form, on your site as well as platforms like YouTube)
  • How-to e-books
  • Downloadable templates

This industry also lends itself well to interactive content. As CoSchedule explains , “Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate.“

It’s no surprise this content type resonates — interactive content is more engaging by nature. Examples of this content include a virtual-reality feature that lets people put themselves in an alternate universe, a sponsored personality quiz, or a visual offering movie or Netflix streaming suggestions based on a user’s past watch history.

Pro tip: Once you figure out what keywords to target and the content types you want to publish, create a content marketing calendar to keep it all organized. This will offer a zoomed-out view of your overall strategy, keep everyone on the same page, and offer accountability when it comes to who is responsible for what during the creation process.

#7 Use multiple channel advertising

Long gone are the days of giant cube-shaped TVs with a number of channels you could count on one hand.

These days, people can get their entertainment from several devices: smart TVs, mobile phones, tablets, gaming systems, the list goes on (and those are just the digital platforms).

As an entertainment industry player, experimenting with an omnichannel experience can keep you top of mind and competitive. It’s all about knowing where your audience “hangs out” in digital spaces.

While SEO and paid search tactics are sure to pay off, it could also be worth exploring additional channels such as:

  • Mobile/text marketing
  • In-game advertising
  • Video marketing
  • Paid social opportunities
  • Email marketing

Pro tip: If your business hinges on the “live” aspect, then focusing on local marketing is where it’s at. Take advantage of local SEO best practices as well as targeting local keywords in your ads to pinpoint the audience in your region effectively.

#8 Partner with influencers

Most marketing professionals should be familiar with the concept of influencers at this point. In a nutshell, influencer marketing is a partnership between a brand and a person or group who is considered influential in their industry or field.

Brands work with influencers to endorse, advocate, or otherwise spread the word about their brand, offering, or event.

Examples of influencer content include:

  • Instagram photos or Stories
  • Sponsored blog posts
  • Facebook or LinkedIn statuses
  • TikTok or YouTube videos

Nearly every person consumes some form of this medium. So, it’s no surprise that influencer partnerships can be an especially successful avenue for entertainment businesses to take advantage of, as nearly every single person consumes some form of this medium.

The influencer and campaign type you opt for will depend on a few factors, including your budget, what you’re promoting, and what platforms you want the influencer to post on. 

Set yourself up for a successful partnership with our full guide to influencer marketing here.

#9 Host live events

The world is slowly opening back up after the pandemic rendered in-person events nearly nonexistent for years. With people feeling more comfortable attending IRL gatherings, entertainment businesses once again have the chance to host seminars, themed parties, pop-ups, and other live events.

Whether it’s an advanced film screening or a launch party for your latest product, hosting a live event that’ll benefit your marketing goals isn’t just about the food, drinks, and decor.

For your next event, consider creating a unique hashtag and setting up notifications for it so you can monitor (and potentially repurpose) any real-time user-generated content (UGC) from the event. You can also include an option for people to subscribe to your email marketing in the RSVP.

Pro tip: To be as accessible as possible and allocate for those who can’t or aren’t able to make a live event, consider a virtual event component or even a livestream option as well.

The takeaway

Whether your goal is as organic as brand awareness or as specific as hitting a certain number of site visits, there are measurable tactics you can use to build and refine a proper entertainment marketing plan.

Once you’ve got the pillars of your plan laid out, don’t be afraid to experiment, think outside the box, and have fun with your marketing campaigns — entertainment is about not taking yourself too seriously, right? That’s showbiz, baby!

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Music and Entertainment Business Plan Templates

Written by Dave Lavinsky

music business plan

In the vibrant and ever-changing landscape of the music and entertainment industry, a solid business plan is not just a formality, but a cornerstone of strategic development and sustainable success. It serves as a critical roadmap for navigating the unique challenges of this industry, including rapidly evolving technology, shifting consumer preferences, and intense competition.

Our collection of business plan examples represent various facets of the music and entertainment sector, ranging from record labels and music production companies to entertainment venues and digital streaming services. Each plan is expertly crafted to address essential elements such as talent acquisition, content production, distribution strategies, marketing initiatives, and financial management. These plans are indispensable tools for entrepreneurs and business owners in the industry, offering a comprehensive guide to establishing a robust presence, capitalizing on market opportunities, and building a resilient, profitable entertainment enterprise. They emphasize the importance of meticulous planning in balancing creative vision with commercial viability in the dynamic world of music and entertainment.  

Music & Entertainment Business Plans

Film Business Plan Music Business Plan Party Bus Business Plan Podcast Business Plan Production Company Business Plan Record Label Business Plan Recording Studio Business Plan  

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  1. Entertainment & Recreation Business Plan Examples

    Did you know each of these plans was created in LivePlan? Learn More Entertainment Business Plans Amusement Park Business Plan Astrology Tarot Card Business Plan Baseball Batting Cages Business Plan Bar and Tavern Business Plan Bowling Center Business Plan Bowling Entertainment Center Business Plan Children's Recreation Center Business Plan

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    1.1 Objectives The objectives for Play Time for Kids are: To create a service-based company which exceeds customers' expectations. To increase the number of customers by at least 20% per year through superior customer service and word-of mouth referrals. Have a clientele return rate of 90% by end of first year.

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  4. Entertainment, Recreation & Music Business Plans

    Written by Dave Lavinsky Discover a specialized collection of business plan examples for the recreation entertainment and music industries. Our recreation and entertainment plans cater to a range of family-oriented recreational activities, including sports facilities, indoor play centers, movies, bowling and more.

  5. 14 Entertainment Business Ideas

    Keep in mind that the term "entertainment business" covers a large range of ideas from those supporting the entertainment industry, like publicists or photographers, to others that pertain to...

  6. Family Entertainment Center Business Plan Template

    Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your family entertainment center business, including answering calls, scheduling employees' shifts, processing customer payments, and monitoring the park for safety.

  7. How to Value and Sell Your Entertainment and Recreation Business

    1. Understand the Value of Your Entertainment and Recreation Business The first step in preparing your business for sale is to assess its value. From golf courses and marinas to nightclubs and theaters, the sector is home to a diverse range of businesses, each with its own unique characteristics that contribute to its overall value.

  8. Amusement Park Business Plan Sample

    Step2: Risk Analysis. Before launching your startup, you must carry out a detailed marketing and risk analysis. Your critical risks problems and assumptions business plan amusement park must study. Positive and negative risks involved in starting this business. Proper strategies to avoid, deflect, or resolve risks.

  9. Family Entertainment Center Business Plan [Sample Template]

    1. Industry Overview A family entertainment center, which is often abbreviated as FEC in the entertainment industry, is a small amusement park marketed towards families with small children to teenagers, and often entirely indoors or associated with a larger operation such as a theme park.

  10. PDF Outdoor Recreation Business Plan Guidebook

    Outdoor Recreation Business Plan Guidebook Guide to Developing the Business Plan The business plan is a tool that helps staff efficiently plan, organize, evaluate, and implement available resources to meet the organization's goals and objectives. In general, business plans forecast 2 to 3 years into the future and are task oriented.

  11. Fun Center Business Plan

    On the web since 1999, the FEC Network is the online amusement business resource for startups, owners, operators and suppliers. Back to Top. FEC Network Inc. | 27-45957 Sherwood Drive | Chilliwack, BC., Canada V2R-5Y2 | 604.791.0028. Family fun center business plan with amusement industry data for starting an indoor playground business, laser ...

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    Entertainment & Recreation Recreation Center Business Plan Free Download Recreation Center Business Plan Template Download this free recreation center business plan template, with pre-filled examples, to create your own plan. Download Now Or plan with professional support in LivePlan. Save 50% today Available formats:

  13. Entertainment Industry Business Plan Sample

    You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media entertainment business plan. You would then write a separate media production business plan for each intended production.

  14. 9 Steps to Create an A-List Entertainment Marketing Plan in 2022

    The number of U.S.-based arts, entertainment, and recreation businesses went from 1.69 million in 2019 to less than 1.5 million in 2020 — a roughly 12% decline. As these companies work to get back on their feet, a thoughtful marketing strategy can be a powerful force. Without a plan, it's nearly impossible to achieve the desired results and ...

  15. Entertainment Marketing: Tips for Your Recreation, Arts, or

    Entertainment marketing and recreation marketing might not be why you got into the industry, but it's necessary to let people know about the upcoming events and activities you've planned. By focusing on digital strategies, you can reach more people and grow your business in less time than you may think.

  16. Music and Entertainment Business Plan Templates

    Written by Dave Lavinsky In the vibrant and ever-changing landscape of the music and entertainment industry, a solid business plan is not just a formality, but a cornerstone of strategic development and sustainable success.

  17. Entertainment Business Plan for Music Artist and Producers

    1.6 FINANCIAL PLAN. DJA will generate over $5.7 million in sales revenue next year, and $26.3 million in the following year. DJA will reach positive cash flow by the end of our second year, while netting profits of $4.5 million in three years and $6.6 million in four years.

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    Business skills. Entertainment and recreation managers create, present, and oversee budgets and strategies, such as for a facility's quarterly activities schedule. Communication skills. Entertainment and recreation managers must be able to clearly convey information both orally and in writing to customers, suppliers, and staff. Interpersonal ...