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Mortgage Broker Business Plan Template

Written by Dave Lavinsky

mortgage broker business plan

Over the past 20+ years, we have helped thousands of mortgage brokers start and grow their businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a mortgage brokerage company business plan step-by-step so you can create your plan today.

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What Is a Business Plan?

A business plan provides a snapshot of your mortgage business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your business plans.

Why You Need a Business Plan

If you’re looking to start a mortgage broker business, or grow your existing mortgage broker business, you need a business plan. A business plan will help you secure funding, if needed, and plan out the growth of your mortgage broker business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

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How to write a business plan for a mortgage company.

If you want to start a mortgage business or expand your current one, you need a business plan. Below are links to each section of your mortgage business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of mortgage broker business you are operating and the status. For example, are you a startup, do you have a mortgage broker business that you would like to grow, or are you operating mortgage broker businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the mortgage industry. Discuss the type of mortgage broker business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing and sales strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of mortgage broker business you are operating.

For example, you might operate one of the following types of mortgage broker businesses:

  • Retail Mortgage Broker : this type of mortgage broker business focuses on being a broker for individuals or small businesses.
  • Business/Corporate Mortgage Broker: this type of mortgage broker interacts with and provides services for mid-size businesses and corporate entities.
  • Private Mortgage Brokers: this type of mortgage broker’s clients are wealthy individuals and families with high net-worth levels.

In addition to explaining the type of mortgage broker business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, dollar of amount of total loans, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the mortgage industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mortgage industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy , particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mortgage business plan:

  • How big is the mortgage industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your mortgage business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mortgage broker business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments : prospective home buyers, families, couples and small businesses.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mortgage brokerage you operate. Clearly, a single individual would respond to different marketing promotions than a large corporation, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other mortgage broker businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes real estate firms, loan officers, and bankers. You need to mention such competition as well.

mortgage brokerage competitive analysis matrix

  • What types of customers do they serve?
  • What type of mortgage brokerage are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide lower interest rates?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

mortgage broker marketing plan diagram

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your mortgage company. Document your location and mention how the location will impact your success. For example, is your mortgage brokerage located in a busy retail district, a business district, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your mortgage broker marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to websites 
  • Social media marketing
  • Local radio and television advertising
  • Other digital marketing efforts such as paid advertising and search engine optimization for you business website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mortgage brokerage, including marketing your services, reviewing credit history of clients, shopping amongst mortgage lenders, and gathering and completing all necessary documents to submit and have a loan approved. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your mortgage brokerage to a new city.  

Management Team

To demonstrate your mortgage brokerage’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing mortgage broker businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing loan services or successfully running their own mortgage brokerage company .  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

mortgage brokerage sales growth

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mortgage broker business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mortgage broker business:

  • Advertising and marketing
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or fees paid to support clients in finding the right mortgage loan.  

Putting together a business plan for your mortgage broker business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the mortgage industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful mortgage broker business.  

Mortgage Broker Business Plan FAQs

What is the easiest way to complete my mortgage broker business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Mortgage Broker Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of mortgage broker business you are operating and the status; for example, are you a startup, do you have a mortgage broker business that you would like to grow, or are you operating a chain of mortgage broker businesses?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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17 Powerful Marketing Strategies for Mortgage Brokers: Winning the Competitive Landscape

July 27, 2023

17 Powerful Marketing Strategies for Mortgage Brokers

In the dynamic and competitive world of mortgage brokering, a strong marketing strategy is essential to thrive and attract potential clients. The success of mortgage brokers relies heavily on their ability to stand out in a crowded market and build lasting relationships with homebuyers and remortgagers. In this comprehensive guide, we will explore 17 effective marketing strategies that will help mortgage brokers enhance their visibility, engage with clients, and secure a competitive edge. From digital marketing techniques to fostering meaningful connections, these strategies are designed to drive growth and success in the mortgage brokerage industry.

Key Takeaways on Powerful Marketing Strategies for Mortgage Brokers

  • Buy Mortgage Leads: Acquire a steady stream of potential clients actively seeking mortgage assistance by purchasing mortgage leads from reliable sources, like Britleads .
  • Build an Informative and User-Friendly Website: Create a professional website that showcases your mortgage services, credentials, and offers a seamless user experience.
  • Utilise Search Engine Optimisation (SEO): Boost online visibility by incorporating relevant keywords into your website content and publishing high-quality blog posts about mortgage-related topics.
  • Leverage Social Media Platforms: Connect with potential clients and expand your brand reach by sharing valuable content and engaging with your audience on social media.
  • Harness the Power of Video Marketing: Create informative videos that demonstrate your expertise and build trust with potential clients.
  • Host Webinars and Virtual Events: Showcase your knowledge and engage with attendees to establish yourself as an industry expert.
  • Offer Free Resources and Lead Magnets: Provide valuable tools and resources to capture leads and position yourself as a helpful authority in the mortgage industry.
  • Establish Thought Leadership Through Content Marketing: Publish high-quality content that addresses the needs of your target audience, showcasing your expertise and building credibility.
  • Develop a Referral Program: Encourage satisfied clients to refer your services to others, tapping into a wider network of potential clients.
  • Engage in Local Sponsorships and Partnerships: Build connections within your local community and collaborate with other businesses to gain exposure and referrals.
  • Establish a Strong Online Review Presence: Encourage positive reviews and address feedback professionally to build credibility and influence potential clients' decisions.
  • Implement Email Marketing Campaigns: Nurture leads and maintain communication with past clients through engaging and personalised email campaigns.
  • Offer Personalised Consultations: Understand the unique needs of potential clients and tailor your services to match their requirements, building trust and rapport.
  • Attend Industry Events and Networking Functions: Expand your professional connections within the mortgage industry for collaborative opportunities and referrals.
  • Embrace Local Search Marketing: Optimise your online presence for local searches, making it easier for potential clients to find and contact you.
  • Emphasise Client Testimonials: Showcase positive reviews and testimonials to establish social proof and build trust with new leads.
  • Measure and Analyse Marketing Efforts: Track and analyse marketing performance to make data-driven decisions and optimise strategies for better results.

Get Your FREE Signed Copy of Take Your Shot

Buy Mortgage Leads

One of the simplest and most effective ways to generate more inquiries online for your mortgage brokerage business is by buying mortgage leads. Companies like Britleads offer a 'Pay Per Lead' service, which allows you to access a steady stream of potential clients who are actively seeking mortgage assistance. This strategy can significantly increase your client base and boost your business's growth. By receiving leads from interested individuals, you can focus on converting them into actual clients through personalised consultations and tailored mortgage solutions.

To find out more information about Britleads service, go to britleads.com

Build an Informative and User-Friendly Website

Your website is the cornerstone of your online presence, acting as a virtual storefront for your mortgage brokerage. To make a strong impression, ensure that your website is professionally designed, user-friendly, and optimised for mobile devices. Organise the content logically, making it easy for visitors to navigate and find the information they need. Include comprehensive details about your mortgage services, different products you offer, and the mortgage application process. Additionally, highlight your expertise and credentials to establish credibility with potential clients. A well-designed website inspires trust and confidence, making visitors more likely to engage with your services.

Utilise Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a critical aspect of digital marketing that can significantly impact your online visibility. Research relevant keywords and incorporate them strategically into your website's content, meta tags, and descriptions. By doing so, your website will rank higher in search engine results, making it more likely for potential clients to discover your services organically. Regularly publish high-quality blog posts and articles about mortgage-related topics, demonstrating your expertise and thought leadership in the industry. This consistent content creation boosts your online presence and positions you as a reliable source of information for mortgage seekers.

Leverage Social Media Platforms

Social media has become a powerful tool for mortgage brokers to connect with potential clients and expand their reach. Create engaging and professional profiles on popular platforms like Facebook, LinkedIn, Twitter, and Instagram. Share valuable content, such as industry insights, mortgage tips, and success stories, to build a loyal following and increase your brand visibility. Engage with your audience by responding to comments and messages promptly, showcasing your commitment to exceptional customer service. Social media also allows you to target specific demographics and interests, maximising the impact of your marketing efforts.

Harness the Power of Video Marketing

Video marketing offers an engaging and compelling way to communicate with your audience. Consider creating informative videos that explain the mortgage process, provide market updates, and address frequently asked questions. Videos allow you to showcase your expertise and personality, fostering a sense of trust and connection with potential clients. Share your videos on your website, social media channels, and video-sharing platforms like YouTube. Engaging visuals in video format can leave a lasting impression, increasing the chances of potential clients remembering your brand when they're ready to make a decision.

Host Webinars and Virtual Events

Webinars and virtual events are excellent opportunities to showcase your expertise and provide valuable insights to your target audience. Choose relevant topics that address common concerns and interests of potential clients. By organising interactive sessions, you can directly engage with attendees, answer their questions, and demonstrate the value you can offer. Webinars also provide a platform for building credibility and establishing yourself as an industry expert. Hosting regular webinars or virtual events helps maintain an ongoing connection with your audience, nurturing leads and building trust over time.

Offer Free Resources and Lead Magnets

Entice potential clients by providing valuable free resources and lead magnets. Create and offer useful tools like mortgage calculators, e-books, guides, and checklists that assist homebuyers in their decision-making process. These resources not only add value to their homebuying journey but also serve as an excellent way to capture their contact information for follow-up purposes. Using a service like Britleads can be a smart way to manage and nurture leads effectively. By offering valuable resources without asking for anything in return, you build goodwill and position yourself as a helpful authority in the mortgage industry.

Establish Thought Leadership Through Content Marketing

Consistently publish high-quality and informative content on your website and social media platforms to position yourself as a thought leader in the mortgage industry. By sharing valuable insights, expert advice, and updates on the market, you establish trust and credibility with potential clients. Content marketing is a powerful tool for driving traffic to your website and increasing brand awareness. Craft content that addresses the specific pain points and concerns of your target audience, demonstrating your understanding of their needs and offering solutions.

Develop a Referral Program

Word-of-mouth referrals are a potent marketing tool that can significantly impact your client base. Create a referral program that incentivises your satisfied clients to recommend your services to friends, family, and colleagues. Offer rewards such as discounts, gift cards, or even cash incentives for successful referrals. This not only encourages your clients to advocate for your business but also helps you tap into a wider network of potential clients through their personal connections. Referral programs are a win-win; your satisfied clients get rewarded, and you gain new clients without extensive marketing expenses.

Engage in Local Sponsorships and Partnerships

Building connections within your local community is essential for mortgage brokers. Consider sponsoring events, charities, or local sports teams to gain exposure and showcase your commitment to the community. Collaborating with other local businesses, such as real estate agencies, financial advisors, and homebuilders, can also open up new opportunities for referrals and cross-promotion. Local sponsorships and partnerships build brand visibility, foster goodwill, and help you become a recognised name within your target area.

Establish a Strong Online Review Presence

Online reviews and testimonials play a significant role in shaping your reputation and attracting potential clients. Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, and social media. Respond to reviews, whether positive or negative, professionally and promptly. Addressing concerns and thanking satisfied clients demonstrates your commitment to customer satisfaction. Positive reviews boost your credibility and influence potential clients' decisions, while addressing negative reviews professionally can show your dedication to resolving issues.

Implement Email Marketing Campaigns

Email marketing remains an effective method to nurture leads and maintain communication with past clients. Develop engaging email campaigns that offer valuable information, market updates, and personalised offers. Segment your email list to ensure that the content is relevant to the recipients' interests and needs. By staying in touch with your leads and clients through email, you can provide ongoing value, keep your brand fresh in their minds, and increase the likelihood of future business and referrals.

Offer Personalised Consultations

Personalised consultations are instrumental in understanding each potential client's unique needs and financial goals. Take the time to listen attentively and tailor your services to match their requirements. This personalised approach builds trust and demonstrates your commitment to helping clients achieve their homeownership dreams. During consultations, actively listen to their concerns, provide tailored advice, and offer multiple mortgage options suited to their financial situation. Building a strong rapport during these consultations can lead to long-term client relationships.

Attend Industry Events and Networking Functions

Networking within the mortgage industry is crucial for expanding your professional connections and gaining valuable referrals. Attend industry events, conferences, and seminars to meet fellow brokers, lenders, and industry professionals. Building strong relationships within the industry can lead to collaborative opportunities and a stronger support network. By connecting with other professionals, you can share knowledge, best practices, and leads, ultimately growing your business through a collaborative network.

Embrace Local Search Marketing

Local search marketing is essential for mortgage brokers targeting clients in specific geographic areas. Ensure your business is listed on Google My Business and other local directories. Verify that your contact information, address, and business hours are accurate and consistent across all platforms. Local search optimisation helps potential clients find and reach you more easily. When homebuyers or remortgagers search for mortgage services in your area, your optimised local presence increases the likelihood of your business appearing in their search results.

Emphasise Client Testimonials

Client testimonials are powerful social proof that can sway potential clients in your favor. Feature positive reviews and testimonials on your website, social media, and marketing materials. Highlight the success stories and positive experiences of past clients to build trust and credibility with new leads. A collection of genuine and heartfelt testimonials can establish your reputation as a reliable and customer-centric mortgage broker. You can also request permission from satisfied clients to share their success stories through video testimonials, providing an even more compelling narrative.

Measure and Analyse Marketing Efforts

Regularly track and analyse the performance of your marketing strategies to understand what is working and what needs improvement. Use analytics tools to measure website traffic, lead conversion rates, email open rates, and other relevant metrics. These insights will help you make data-driven decisions and optimise your marketing efforts for better results. Continuously monitoring the success of your marketing efforts allows you to identify strengths and weaknesses, adapt your strategies, and fine-tune your approach for continuous improvement.

In the fiercely competitive landscape of mortgage brokerage, a well-rounded and innovative marketing strategy is essential for success. By adopting these 17 powerful marketing strategies, mortgage brokers can enhance their brand visibility, engage with potential clients, and build lasting relationships in the market. The key lies in staying proactive, using digital tools, and fostering genuine connections with clients and industry peers. Embrace these strategies to achieve sustainable growth and stand out as a trusted expert in the mortgage brokerage industry. Remember, the mortgage market is ever-evolving, so stay adaptable and continuously refine your marketing approach to stay ahead in the game. With dedication, creativity, and a customer-centric focus, you can thrive in this competitive landscape and establish your mortgage brokerage as a go-to choice for homebuyers and remortgagers alike.

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Mortgage Broker Business Plan Template

Written by Dave Lavinsky

Mortgage Broker Business Plan

You’ve come to the right place to create your Mortgage Broker business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Mortgage Broker companies.

Below is a template to help you create each section of your Mortgage Broker business plan.

Executive Summary

Business overview.

Davidson Mortgage, located in Tucson, Arizona, is a new mortgage brokerage specializing in residential mortgages. The company will operate in a professional setting, conveniently located next to several banks in the center of the shopping district. We offer a wide range of services to help our clients get a mortgage, including finding loan options, applying for the loans on the clients’ behalf, and completing all the paperwork. We strive to serve our clients with the utmost empathy to ensure they get the best mortgage for their situation.

Davidson Mortgage is headed by Harold Davidson. He is an MBA graduate from Arizona State University with 20 years of experience working in the finance industry. His passion is to help his clients qualify for their dream homes and provide them with a smooth process from start to finish.

Davidson Mortgage will focus on providing superior service to all of its clients to ensure they get the best mortgage possible. Our services include finding loan options, applying for loans on behalf of customers, and completing closing paperwork. Since customer service is our top priority, we will keep in touch with our clients after they have closed on the mortgage. Furthermore, Harold will create webinars, online courses, and other content to educate his clients and the local community on the mortgage lending process.

Customer Focus

Davidson Mortgage will primarily serve homebuyers interested in properties located in the Tucson, Arizona area. Tucson is a growing city with thousands of residents eager to purchase a new home. We expect our clientele to be equal parts first-time home buyers and existing homeowners.

Management Team

Davidson Mortgage is run by Harold Davidson. Harold has been a licensed mortgage broker for the past 20 years, working for several large firms. However, throughout his career, he desired to have a closer connection with his clients as well as have more flexibility to help them get their dream homes. He started this company in order to achieve those goals. In addition to his valuable experience, Harold also holds an MBA from Arizona State University.

Harold is joined by Bethany Peterson. She will serve as the company’s full-time assistant, who, among other things, will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.

Success Factors

Davidson Mortgage is uniquely qualified to succeed due to the following reasons:

  • Davidson Mortgage will fill a specific market niche in the growing community we are entering. In addition, we have surveyed local realtors and homebuyers and received extremely positive feedback saying that they would consider making use of our services when launched.
  • Our location is in an economically vibrant area where new home sales are on the rise, and turnover in homes and rentals occurs often due to the upward mobility of residents.
  • The management team has a track record of success in the mortgage brokerage business.
  • The local area is currently underserved and has few independent mortgage brokers offering high customer service to homebuyers.

Financial Highlights

Davidson Mortgage is seeking a total funding of $250,000 of debt capital to open its office. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

  • Office design/build: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $100,00
  • Marketing expenses: $50,000
  • Working capital: $50,000

mortgage broker business marketing plan

Company Overview

Who is davidson mortgage, davidson mortgage history.

After surveying the local customer base and finding a potential office, Harold Davidson incorporated Davidson Mortgage as an S-Corporation on 1/1/2023.

The business is currently being run out of Harold’s home office, but once the lease on Davidson Mortgage’s office location is finalized, all operations will be run from there.

Since incorporation, Davidson Mortgage has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Hired an interior designer for the decor and furniture layout
  • Determined equipment and fixture requirements

Davidson Mortgage Services

Industry analysis.

Despite the pandemic hurting several industries, the mortgage brokers industry still performed strong and is projected to continue to do so. Last year, U.S. mortgage brokerages brought in revenues of $11.7 billion and employed 47,000 people. There were just over 12,000 businesses in this market.

However, the mortgage broker industry is highly fragmented, with the top two companies accounting for just over 11% of industry revenue. Furthermore, mortgage interest rates are on the rise, as well as housing prices, preventing many people from buying houses and applying for mortgages. These two factors significantly stunt the industry at present.

Despite these challenges, the industry is still projected to increase moderately throughout the rest of the decade. Though larger firms may dominate revenue and clientele, studies and surveys show that clients don’t necessarily favor working with large firms. Providing excellent service and personal touches throughout the process can help small firms succeed in the industry.

Customer Analysis

Demographic profile of target market.

Davidson Mortgage will primarily serve the residents of Tucson, Arizona. The area we serve has a significant population of people who are searching for their first home, as well as families and individuals who need a new home.

The precise demographics for Tucson, Arizona are:

Customer Segmentation

Davidson Mortgage will primarily target the following customer segments:

  • Existing homeowners
  • First-time home buyers

Competitive Analysis

Direct and indirect competitors.

Davidson Mortgage will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Loan Store

Established in 2010, The Loan Store originates, finances, and sells mortgage and non-mortgage lending products throughout the United States. It offers a range of consumer credit products, such as home loan products, home equity loans, and unsecured personal loans, as well as home and personal loan servicing. The company claims to be one of the largest private, independent retail mortgage lenders in the U.S. Its current business channels include direct lending, affinity, branch retail, and servicing.

However, agents working with The Loan Store experience high turnover, resulting in little concern for maintaining ongoing relationships with clients. Also, the agents themselves are mixed in quality, ranging from part-time brokers with little experience or sales records to full-time brokers with long-term experience. There is no systematic company method for passing on knowledge from experienced to inexperienced brokers as all are competing with each other, to a certain extent, for commissions.

Direct Loan Connection

Founded in 2006, Direct Loan Connection (DLC) employs licensed mortgage professionals who have access to multiple lending institutions, including banks, credit unions, and trust companies. This access enables the company to offer a vast array of available mortgage products – ranging from first-time homebuyer programs to financing for the self-employed to financing for those with credit blemishes. In addition, to help homebuyers and homeowners, DLC offers commercial mortgages.

Though they are a local leader in the premium end of the market, they refuse to negotiate their broker’s fees and sometimes lose potential clients because of this. Davidson Mortgage’s fees will be far more reasonable.

Supreme Mortgage

Supreme Mortgage specializes in mortgage brokering and is committed to helping homebuyers, and homeowners get the best mortgage with the lowest interest rate. The brokerage works with more than 40 lenders who compete to provide mortgages and who pay Supreme Mortgage’s fee so that clients receive the service free of charge.

Some reviews of Supreme Mortgage point out the low-quality service offered by brokers, who have little training in customer service. Furthermore, Supreme Mortgage does not attempt to maintain long-term relationships with customers who will eventually purchase another home.

Competitive Advantage

Davidson Mortgage enjoys several advantages over its competitors. These advantages include:

  • Location: Davidson Mortgage’s location is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
  • Client-oriented service: Davidson Mortgage will have a full-time assistant to keep in contact with clients and answer their everyday questions. Harold Davidson realizes the importance of accessibility to his clients and will further keep in touch with his clients through monthly seminars on topics of interest.
  • Management: Harold Davidson has been extremely successful working in the mortgage brokerage sector and will be able to use his previous experience to grant his clients detailed insight into the world of home loans. His unique qualifications will serve customers in a much more sophisticated manner than many of Davidson Mortgage’s competitors.
  • Relationships: Having lived in the community for 25 years, Harold Davidson knows many of the local leaders, newspapers, and other influencers.

Marketing Plan

Davidson Mortgage will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, Davidson Mortgage will win clients and develop consistent revenue streams.

Brand & Value Proposition

The Davidson Mortgage brand will focus on the company’s unique value proposition:

  • Client-focused residential mortgage brokerage services, where the company’s interests are aligned with the customer
  • Service built on long-term relationships and personal attention
  • Big-firm expertise in a small-firm environment

Promotions Strategy

The promotions strategy for Davidson Mortgage is as follows:

Website/SEO

Davidson Mortgage will invest heavily in developing a professional website that displays all of the features and benefits of working with the mortgage broker. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Davidson Mortgage will invest heavily in a social media advertising campaign. Harold and Bethany will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Davidson Mortgage understands that the best promotion comes from satisfied customers. The company will work to partner with local realtors by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

By offering webinars and courses on topics of interest in the office or other locations, Harold Davidson will encourage residents in the community to become comfortable with the expertise and character of Davidson Mortgage. These webinars will generally be offered free of charge as general promotion and for direct networking.

Davidson Mortgage’s pricing will rely on the standard industry rates in order to be perceived as neither a luxury nor a discount broker. The standard rate for brokering a mortgage is 1-2% of the loan amount. By seeking quality clients and maintaining long-term relationships with them, Davidson Mortgage will fend off pressure to discount their rates, even in down markets.

Operations Plan

The following will be the operations plan for Davidson Mortgage.

Operation Functions:

  • Harold Davidson is the founder and will operate as the President of the company. He will be in charge of all the general operations and executive functions within the company. Furthermore, until he hires additional staff, he will personally help all clients who agree to utilize the company’s services.
  • Harold is assisted by his long-term assistant Bethany Peterson. She will serve as the company’s full-time assistant and will manage the company website, coordinate scheduling, and answer basic client questions. Bethany has experience working with C-level executives and has spent significant time as an administrator.
  • As the business grows and Harold takes on more clients, he will hire other mortgage brokers to assist him.

Milestones:

The following are a series of steps that will lead to the company’s long-term success. Davidson Mortgage expects to achieve the following milestones in the next six months:

3/202X            Finalize lease agreement

4/202X            Design and build out Davidson Mortgage office

5/202X            Hire and train initial staff

6/202X            Kickoff of promotional campaign

7/202X            Reach break-even

8/202X            Reach 25 ongoing clients

Financial Plan

Key revenue & costs.

Davidson Mortgage’s revenues will come primarily from the commissions earned from residential mortgage sales.

The major cost drivers for the company will include employee salaries, lease payments, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Annual lease: $30,000

Financial Projections

Income statement, balance sheet, cash flow statement, mortgage broker business plan faqs, what is a mortgage broker business plan.

A mortgage broker business plan is a plan to start and/or grow your mortgage broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Mortgage Broker business plan using our Mortgage Broker Business Plan Template here .

What are the Main Types of Mortgage Broker Businesses?

There are a number of different kinds of mortgage broker businesses , some examples include: Retail Mortgage Broker, Business/Corporate Mortgage Broker, or Private Mortgage Brokers.

How Do You Get Funding for Your Mortgage Broker Business Plan?

Mortgage Broker businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Mortgage Broker Business?

Starting a mortgage broker business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mortgage Broker Business Plan - The first step in starting a business is to create a detailed mortgage broker business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mortgage broker business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mortgage broker business is in compliance with local laws.

3. Register Your Mortgage Broker Business - Once you have chosen a legal structure, the next step is to register your mortgage broker business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mortgage broker business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Mortgage Broker Equipment & Supplies - In order to start your mortgage broker business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mortgage broker business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mortgage broker business:

  • How to Start a Mortgage Broker Business

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Marketing Ideas for Mortgage Brokers to Win More Clients in 2024

two mortgage brokers smiling brightly

Table of contents

I’ve spent the past decade diving into marketing. More specifically, I’ve studied marketing techniques to help the hundreds of mortgage loan originators and mortgage brokers in our community. I’ve seen firsthand what works and what doesn’t.

As a mortgage broker, you understand that the mortgage industry follows economic cycles and can often include periods of extreme volatility. In order to survive these cycles and succeed where other mortgage brokers may struggle, it is essential for you to create a powerful marketing strategy that combines the ever-evolving and growing digital market with the tried-and-true marketing tactics that have been successful for generations.

Here we share some key mortgage marketing ideas to help you create a successful marketing strategy for 2024 and beyond. With a quality marketing strategy in place, you are armed with the tools necessary to increase your conversion of prospects to borrowers, leading to significantly more sales.

Key Takeaways

  • Mortgage brokers should create a strong marketing strategy, combining digital and traditional tactics, to succeed in the volatile mortgage industry.
  • Key marketing steps include identifying your target audience, creating a strong brand, and developing a quality, mobile-friendly website.
  • To reach more potential clients, use content marketing, Google Ads, social media ads, and engage with influencers, industry professionals, and your community.
  • Encourage satisfied clients to leave reviews and testimonials to build trust, and use direct mail and local directories to increase visibility. Stay consistent in your marketing efforts, monitor their effectiveness, and adjust strategies as needed to maximize results.

mortgage broker business marketing plan

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What does a mortgage broker do?

A mortgage broker is a licensed financial professional that acts as a liaison between a borrower and multiple lenders. Unlike a loan officer, a mortgage broker works to find the best wholesale lender and the best mortgage options available for a prospective borrower. A mortgage broker understands the application process for each lender they work with and can help borrowers through the application process.

Advantages of investing in marketing in 2024

One of the biggest benefits of marketing is that you can build awareness of your company and the services that you offer. In addition, investing in a diverse marketing strategy offers your business many additional benefits that can include:

  • Marketing helps potential clients find your business.
  • Regular marketing helps you build and nurture client relationships.
  • Strong marketing strategies help drive leads and increase sales.
  • A quality marketing strategy helps you stand above your competition.
  • Smart marketing strategies can actually save you money while increasing sales.
  • You can gain a better understanding of your clients through your marketing.
  • Without marketing, would-be clients have a hard time finding you.

Mortgage broker marketing tips

As a mortgage broker, it is essential to have a strong, diverse marketing plan in place so that you are able to create a steady stream of new business despite the ups and downs in the market.

Here we look at different marketing ideas to help you start creating a marketing strategy that works for you and your business.

Wooden cube with the word build your brand symbol

1. Have a personal brand.

Your brand is the image that customers have of your business. While many people think this is simply a well-created logo, that is only partially true. Your brand is made up of what you say, what your business values are, and the personality of your business. When creating your brand, you must consider a set of features that include your business name, the logo or symbol you use, your business tagline, and the voice your marketing material uses. You want your business brand to highlight your company and show customers your business personality.

Ready to take your brand to the next level? Visit Authority Brand now to learn how our expert team can help you establish your authority and grow your business. Don’t wait; start building your brand today!

Identify your niche/specialty.

When creating your personal brand, it is important to identify your niche. For example, if you specialize in refinancing, you want to highlight that in your branding material. This helps ensure that you stand above the competition for those clients looking to refinance. Creating a niche allows you to focus your energy on that aspect of the business and the clients you are looking for.

Identify your ideal audience.

Once you identify your niche, you can better identify who your ideal audience is. Once you establish this, you can focus your marketing strategy on areas that will attract this audience. For example, if you specialize in refinance, your goal is not going to be to market to young, first-time homebuyers.

Guide to Mortgage Lead Generation Website

2. Create a quality website

If you don’t have a website already, you need to prioritize creating one. In today’s digital world, it is essential to have a strong website presence. You want to create a website that offers clear and precise information, all your contact information, a lead capture form, and a strong call to action that let your viewers know what they need to do next.

User-friendly design

When creating your website, you want to think about your audience and how they will navigate the site. Is your navigation structure easy to determine? Do you provide the information that your audience will be looking for? Is there a clear way for interested leads to contact you?

Optimize website for SEO

You could have the most amazing website in the world, but it will only work for you if potential clients can find it. In order for your site to appear high in Google searches, it must be optimized with the keywords that your potential clients and first-time homebuyers will use in their searches.

Optimize for mobile

In today’s on-the-go world, many people turn to their phones for information. This means that many potential clients are likely to find your website on their phones. Making sure your website is optimized for mobile display is essential in order to provide the best user experience.

Use Google Ads to drive traffic

Google Ads provides a way to put your name in front of viewers actively looking for mortgage information. Once you have your target audience defined, you can create ads designed for those specific target keywords. The more defined your audience is, the more defined your targeting will be. For example, the cost-per-click will be lower for a more targeted search, such as “mortgages for professionals”, than it will be for a generic “mortgages” search and will likely bring your better-qualified leads.

In addition, keep in mind that your ad will likely be displayed with other mortgage brokers using the same keywords for their Google Ads. It is important to create an ad listing that makes you stand out above the others. You might also want to consider creating a specific landing page on your website for each keyword-targeted Google Ad in order for you to see which ads are working and which ones may need adjusting. In addition, a topic-specific landing page can help your further target specific leads, such as a page for “mortgages for doctors” and a separate page for “mortgages for manufactured homes.”

Android smartphone showing different apps

3. Utilize social media platforms.

In today’s digital age, a social media presence is essential for any mortgage broker. with sites like Facebook, Twitter, Instagram, LinkedIn, and TikTok, you have a wide variety to choose from. While you may decide to have a presence on all social media platforms, it is important to focus energy on the ones that target your ideal audience.

Engage with social media

How do you successfully engage on social media platforms? Posting regular information and educational material is a great place to start. Consider sharing new blog posts, referral partner information, and changes to interest rates, for example. In addition, you can share fun mortgage-related memes or other graphics. But it isn’t just about scheduling regular postings. You must also be willing to engage with your followers and answer any questions they may post to you.

Social media ads

The average American adult spends an average of 82 minutes per day on social media. Most social media platforms, such as Facebook, offer advertising opportunities that allow you to target your specific audience through ads while they scroll through their timeline. Taking advantage of these marketing opportunities provides yet another way to drive traffic to your website and boost lead generation. While you can create unique ads, sites like Facebook also allow you to simply “boost” one of your existing posts and use that to target and engage new viewers.

Loan officer checking her content for marketing

4. Content marketing

For many borrowers, the mortgage process can be overwhelming. Sharing your knowledge through the creation of regular content, whether shared on social media or through a blog on your website, can help potential borrowers understand the process as well as show your loan officer’s knowledge and expertise. When creating content, consider the questions clients frequently ask you throughout the process and address those questions in your content.

Create lead magnets

A lead magnet is a marketing term that refers to a free item or service that a company offers in order to gather contact information on potential clients. As a mortgage officer, you can exactly give away coupon codes for money off a loan, but there are services you can offer in order to gather contact information. For example, you can offer a free eBook or PDF that explains the loan origination process, including everything from the necessary documents needed to a glossary of mortgage terminology. Viewers can download this free resource when they sign up for your newsletter or follow your social media page.

Blogging and guest posting

While creating educational content for your own website and marketing tools, such as a newsletter, is beneficial, sharing your knowledge is not limited to those options. Creating guest posts can provide another venue where you can share your knowledge and increase brand awareness. For example, you can write a blog post on a mortgage industry topic that your real estate partner can share on their website. This puts your name out in front of many potential borrowers and also creates a backlink to your website from the real estate site.

Email notification on a laptop

5. Use email marketing.

Email marketing can be a powerful tool for mortgage brokers, especially when you use a quality CRM that allows you to automate much of your marketing campaign. Email marketing campaigns can include everything from notifying past clients about potential refinancing options to sending our birthday wishes. Regular email marketing campaigns keep your name in front of the customer on a regular basis. While they may not need your services now, they are more likely to remember your name when they do.

Build an email list

While the most well-written email may sound great, it won’t be effective if you have no one to send it to. Building an email list is an important part of your lead generation and marketing strategy. Strategies to build an email list can include offers or sign-ups on your website, signup buttons on social media, or collecting emails through applications at your location.

Email signature

An email signature is a snippet that is added to the bottom of all your email correspondence that can include key business information. Adding an email signature to both your business and personal email communication offers a great marketing opportunity.

Craft personalized and valuable content

These days, everyone’s inbox is filled with emails they never even open, let alone read. When creating an email marketing campaign, you want to be sure to create a subject line that appeals to your audience and that will prompt them to open the email. Once there, they should find an email packed full of valuable information as well as a way to connect with you if they have questions or are ready to move forward.

Mortgage Video Marketing Using Social Media

6. Video marketing

Video content and video marketing is another powerful tool in today’s digital age. The use of video allows you to connect with potential clients while also promoting your brand and educating your viewers.

Create educational and entertaining videos

The mortgage industry can be overwhelming to some. Offering regular educational programs and classes is a great way to share your knowledge, develop trust, and connect with potential clients. Consider talking with your local community college or Chamber of Commerce about providing educational opportunities, such as a class on “How to Improve Your Credit.” If physical classes are not an option, consider using tools like Facebook Live to provide an online seminar for your followers.

Utilize social media platforms

Adding videos to your social media platforms increases your ability to connect with new followers. When your video is shared, more people have access and can be drawn to your business. Have fun when creating these videos but still remain professional. Allow your personality to shine through and you can connect with potential clients in a way that most other marketing strategies do not allow for.

Consider live streaming and webinars

If you are really looking to engage with followers online and through social media, consider live streaming events and webinars where followers can join, interact, and ask questions.

Building Referral Network at a Local Event

7. Local marketing strategies

Local marketing strategies target your audience members that live in your local area. Also known as neighborhood marketing, local marketing focuses on those near you and your business as well as your surrounding community.

Connect with the community

The biggest part of marketing is getting your name and face out in front of people on a regular basis while building trust and respect from the community. A great way to do this is to sponsor and attend local community events, such as local farmer’s markets or team sporting events.

Google Business Profile

Google Business Profile is a free tool offered through Google that allows you to create a listing for your business that appears on Google Search and Maps. This creates a way for previous clients to leave testimonials, as well as a way for you to highlight your business and your services.

Local directories

Signing up for local directories, such as Google My Business, helps to improve your ranking on Google searches, as well as place your business on Google maps and local searches. Joining these local directories also helps boost your website SEO, giving you better placement in search engine ranking.

Ways to Get Real Estate Agent Referrals

8. Generate referrals

A satisfied client is often your best source of future business. While you have already asked for testimonials, it is important that you stay top-of-mind with your previous customers long after their closing as they are more likely to recommend your business to friends and family. Creating a regular follow-up marketing campaign that includes topics such as home maintenance or refinancing information is a great way to stay connected with previous customers and generate referrals.

Build strong referral networks

Building a strong referral network is essential for the success of your business. This referral network can include current and past clients, as well as industry professionals that work with you to grow your business.

Network with industry professionals

As a mortgage broker, you regularly work with other industry professionals, such as title agencies and realtors. While these individuals are essential to closing a loan, they are also a great resource for your marketing strategy. Partnering with these professionals and creating mutually beneficial marketing opportunities can work to help both parties generate new leads. For example, if a partner real estate agent is holding an open house, you can team up together and advertise your services on the open house flyer.

Reviews and testimonials

The average person can often be wary of direct marketing campaigns and advertisements. However, they are much more likely to pay attention to the experience of others. Providing client reviews and testimonials on your website and in marketing material allows potential clients to see your success. Reach out to past clients and ask if they would be willing to provide testimonials for you to use on your site. Send out an email marketing campaign to previous clients asking them to take the time to leave a review and include a link to where they can provide this information.

Concept of targeting leads

9. Other strategies

In addition to the strategies listed above, these additional marketing ideas can further boost your lead generation and sales.

Connect with influencers

Social media influencers command attention on social media platforms as they have worked hard to generate a strong following. Trying to generate such a following can be a full-time job on its own. However, when it comes to social media, the more followers you have, the more your information is seen. Working with a social media influencer, often for a fee, allows your business information to be seen by its massive audience.

Retarget quality prospects

Retargeting is a marketing strategy that allows you to direct specific advertisements or email content to borrowers that have previously engaged with your site. Directing targeted ads, such as through Google Ads, to these users puts your name in front of them again, making them more likely to consider your company.

Use direct mail

Direct mail marketing has been a part of the mortgage industry for decades. While digital marketing has become the avenue of choice for many, traditional direct mail marketing still offers many benefits. For example, while email marketing may seem a cheaper marketing option, consider how many unread messages you have in your personal inbox. Your potential leads likely have numerous unread emails as well. While direct mail marketing may have a higher cost upfront, chances are that your target viewers are more likely to “open” and read direct mail than the forever-growing list of unread messages in their inboxes. And that’s if your email even reaches their main inbox and isn’t routed to a promotions folder.

Adding things like a QR code or a URL to a unique landing page also allows you to track your direct mail campaigns.

If you are still struggling with lead generation, buying mortgage leads is another option. Real-time leads can be expensive, but aged mortgage leads tend to be cheaper and, in many cases, will be more likely to convert at the time you contact them.

Stay consistent

When creating your marketing strategy, it is essential that you maintain consistency with your marketing tools. A great way to do this is to implement your marketing strategies through your CRM, allowing for automation.

Track and measure results

You want to track your different marketing strategies on a regular basis to see what is working and what isn’t. Maybe you need to adjust your target audience and efforts in a different way to achieve the results you are looking for. Maybe one method is working better than another and should have more of your focus.

A quality marketing strategy leads to success

Implementing these tips into your marketing strategy can help to boost your lead generation and your business success. By integrating these strategies with a quality CRM, you can not only better track your leads but also automate many of the tasks necessary to keep your marketing strategy flowing smoothly and effectively, delivering leads on a regular basis.

Boost your lead generation with Good Vibe Squad

If, despite your best marketing efforts, you are still struggling to bring in a steady flow of leads, the team at Good Vibe Squad can help with Mortgage Lead Generation and Loan Officer Marketing services .

To learn more about how we can help boost your lead generation,  book a strategy call today.

McBilly Sy

Connect with the Author:

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How to write a business plan for your mortgage brokerage firm.

business plan for a mortgage brokerage firm

Starting a mortgage brokerage firm is a great idea because it provides an opportunity to offer valuable services to clients, such as helping them to find the best mortgage for their needs and negotiating the best terms and rates.

Additionally, it can be a profitable business venture as it offers the potential to earn commission from the mortgages that are brokered.

But, before that, you need a business plan.

A business plan is essential to ensure that the project is well-conceived and organized before investing any time and money. It is a roadmap to success that outlines the goals and objectives of the project and how it will be achieved.

In short, a good business plan will help ensure the profitability of your mortgage brokerage firm .

What are the essential parts of a business plan for a mortgage brokerage firm? What should be the overall layout? What are the essential financial figures to include? What techniques can I use to simplify the task of writing a business plan?

Rest assured that this article will comprehensively cover all these questions and provide answers!

One last thing: starting your business plan from scratch is optional.

Instead, you can download our professional business plan for a mortgage brokerage firm and tailor it to suit your requirements.

business plan loan officer

How to prepare a business plan for a mortgage brokerage firm

Is a business plan recommended for your mortgage brokerage firm.

Yes, you should create a business plan for your mortgage brokerage firm.

Crafting a well-structured business plan will help you to:

  • gain knowledge of the mortgage brokerage market
  • understand what are the new trends on this industry
  • uncover what makes a mortgage brokerage firm successful
  • understand the homebuyer's financial situation, loan preferences, and mortgage needs for mortgage brokers
  • come up with a great value proposition for your home loan agency
  • investigate competitor customer retention strategies
  • identify solid competitive advantages for your mortgage brokerage firm
  • find a business model that generates steady and increasing profits
  • craft and execute a winning strategy that encompasses short and long-term objectives
  • assess potential risks involved in operating a mortgage brokerage firm, such as economic fluctuations, regulatory compliance, and client satisfaction

Our team has drafted a business plan for a mortgage brokerage firm that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a mortgage brokerage firm?

Your business plan will comprise a diverse range of metrics and valuable data. There should be a clear structure, so it does not look messy.

When we built our business plan for a mortgage brokerage firm , we ensured it was properly organized.

You'll find 5 different parts here: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The opening section is referred to as "Market Opportunity."

Explore this section to access comprehensive data and insights related to mortgage brokerage firms, enabling you to stay updated with market trends and regulations.

We constantly update all the data there.

2. Project Presentation

In the "Project" section, you can outline your mortgage brokerage firm, describing the range of mortgage solutions you offer (e.g., home loans, refinancing), personalized advice and guidance, access to multiple lenders, competitive rates, transparent process, and the unique value proposition that helps clients navigate the mortgage market and secure the best financing options.

Also, provide a self-introduction at the end of this section.

Discuss your experience in the mortgage industry, your expertise in financial analysis and loan products, and how you plan to assist clients in securing suitable mortgage solutions. Highlight your network of lending partners, your knowledge of mortgage regulations, and your dedication to providing personalized guidance and exceptional customer service that helps clients navigate the mortgage process and achieve their homeownership goals.

In our business plan, we've given you text. Feel free to edit it to match your idea.

3. Market Research

Next up is the "Market Research" section.

This section describes the target audience for your mortgage brokerage firm.

It includes a comprehensive analysis of competitors in the mortgage industry and emphasizes your firm's expertise and competitive advantages in mortgage solutions.

A tailored SWOT analysis is provided as well.

4. Strategy

In the "Strategy" section, you'll find a comprehensive 3-year action plan, detailing the initiatives and steps needed to transform your mortgage brokerage firm into a highly profitable endeavor.

Additionally, this section includes a comprehensive marketing plan for a mortgage brokerage firm, a strategy to handle risks, and a filled-in Business Model Canvas.

5. Finances

In the end, the section titled "Finances" is where you can present the financial plan and breakdown for your project.

business plan mortgage brokerage firm

How to draft the Executive Summary for a mortgage brokerage firm?

The Executive Summary gives a concise preview of the business plan of your mortgage brokerage firm.

Make it concise and limited to 2 pages. Include only the crucial details.

The purpose of this document is to engage the reader and make them want to read your business plan.

In the Executive Summary of your mortgage brokerage firm, provide responses to the following: what services does your mortgage brokerage firm offer? who is your target market? are there other mortgage brokerage firms in the industry? what is your required funding?

How to do the market analysis for a mortgage brokerage firm?

Analyzing the market for your mortgage brokerage firm allows you to gain insights into factors such as customer needs for home financing, competition within the mortgage industry, and emerging trends in lending regulations.

By conducting a thorough market analysis, a mortgage brokerage firm can understand client needs, provide personalized mortgage solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased mortgage applications, and a prominent position in the mortgage industry.

Here is what you will find in the "Market Research" section of our business plan for a mortgage brokerage firm :

  • interesting data points and market insights about mortgage brokerage firms, including mortgage rates, refinancing trends, and homebuyer demographics
  • a list of potential audiences for a mortgage brokerage firm
  • the competitor analysis
  • the potential competitive differentiators for a mortgage brokerage firm

business plan mortgage brokerage firm

The key points of the business plan for a mortgage brokerage firm

What's the business model of a mortgage brokerage firm, business model of a mortgage brokerage firm.

A mortgage brokerage firm's business model revolves around assisting clients in securing mortgage loans or refinancing options from various lenders. Revenue is generated through commissions or fees based on the loan amount or transaction.

The business model focuses on understanding client financial needs, identifying suitable mortgage products, liaising with lenders, providing guidance throughout the mortgage process, and building strong relationships with clients and industry professionals.

Success depends on mortgage market expertise, effective marketing and lead generation, maintaining lender partnerships, delivering personalized and responsive service, and assisting clients in finding favorable mortgage terms and rates.

Business model vs Business plan

Keep in mind the difference between "business plan" and "business model."

A business model defines how a company creates, delivers, and monetizes its offerings.

In a business plan, you outline your business model using a tool called the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a mortgage brokerage firm .

How do you identify the market segments of a mortgage brokerage firm?

Market segmentation for your mortgage brokerage firm involves dividing your potential clients into different groups based on their mortgage needs, demographics, and financial profiles.

These categories may include factors such as first-time homebuyers, refinancing, investment properties, or customers seeking specific types of mortgage products (e.g., fixed-rate mortgages, adjustable-rate mortgages, FHA loans).

By segmenting your market, you can offer a range of mortgage solutions and services that cater to each segment's specific requirements. For example, you might provide specialized guidance and mortgage options for first-time homebuyers navigating the homebuying process, offer refinancing solutions and advice for homeowners looking to lower their mortgage rates or access equity, specialize in investment property financing and provide tailored mortgage solutions for real estate investors, or focus on specific mortgage products and educate customers about the benefits and considerations of options such as fixed-rate mortgages or FHA loans.

Market segmentation allows you to effectively target your marketing efforts, understand the financial needs of each customer segment, and provide personalized and competitive mortgage solutions that help customers achieve their homeownership and investment goals.

In the business plan for a mortgage brokerage firm , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a mortgage brokerage firm?

It's clear that you won't be the only mortgage brokerage firm in your industry. There are other firms assisting clients in finding suitable mortgage options and financing solutions.

To craft an effective business plan, it is imperative to thoroughly assess your competitors, including their attributes, strengths, and weaknesses.

Pay attention to their weaknesses (such as limited lender partnerships, poor customer service, or inadequate mortgage options).

Why is it crucial to notice these aspects? Because these weaknesses can lead to customer dissatisfaction when seeking mortgage services.

By focusing on these areas, you can offer a wide range of mortgage options, provide expert advice and guidance, and deliver a streamlined and transparent process, positioning your mortgage brokerage firm as a trusted partner for individuals and families seeking home financing.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a mortgage brokerage firm: access to a wide range of lenders and mortgage options, expert knowledge of the mortgage market, personalized mortgage advice, efficient application and approval process, exceptional customer service and support.

How to draft a SWOT analysis for a loan officer?

A SWOT analysis can help identify opportunities and threats to the success of a mortgage brokerage firm, enabling informed decision-making.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mortgage brokerage firm

The strengths for a mortgage brokerage firm

S stands for Strengths in SWOT, indicating the project's internal factors that set it apart from others.

For a mortgage brokerage firm, possible strengths could include a knowledgeable staff, competitive rates, diverse loan options, and excellent customer service.

The weaknesses for a mortgage brokerage firm

W stands for Weaknesses, pointing to the areas or aspects of the project that need to be made stronger.

For a mortgage brokerage firm, potential weaknesses could include inadequate risk management, lack of liquidity, limited access to capital, and inadequate customer service.

The opportunities for a mortgage brokerage firm

O represents Opportunities in SWOT, referring to the external factors that can be advantageous for the project.

Opportunities for a mortgage brokerage firm may include a growing demand for home financing, expanding partnerships with real estate agents, an

The threats for a mortgage brokerage firm

T represents Threats, which are the external factors or circumstances that can pose risks or hindrances to the project's progress.

How to elaborate a marketing strategy for a loan officer?

A marketing strategy is a cornerstone of a business plan as it elucidates how a business will engage customers and generate sales.

An effective marketing plan will enable your mortgage brokerage firm to connect with individuals looking for reliable and tailored mortgage solutions.

Homebuyers won't choose your mortgage brokerage firm without effective marketing; highlighting your expertise and access to competitive rates is crucial.

Are you utilizing marketing tactics to promote your mortgage brokerage firm? Consider offering educational content about the mortgage process, attending real estate industry events, and leveraging online advertising to reach potential homebuyers.

No need to worry if marketing and communication aren't your areas of expertise.

How to build a solid financial plan for a loan officer?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As you outline your business plan, you should include revenue projections for your mortgage brokerage firm.

The presence of a relevant and credible revenue forecast is crucial to give your business plan a strong appeal to banks or investors.

Our financial plan for a mortgage brokerage firm is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you should create a preliminary budget for launching your mortgage brokerage firm. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is an essential component of your financial plan, as it provides an indication of whether your mortgage brokerage firm will generate profits or not.

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Mortgage Broker Business Plan

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A mortgage broker firm can be profitable. Mortgage brokers frequently receive compensation from the loans they assist their clients in obtaining. A mortgage broker can establish a successful firm and earn a sizable income with the correct tactics and abilities.

So, planning to start or grow your mortgage broker firm? You will need precise planning too with good knowledge.

Need help writing a business plan for your mortgage broker business? You’re at the right place. Our mortgage broker business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a mortgage broker Business Plan?

Writing a mortgage broker business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your mortgage broker business, its location, when it was founded, the type of mortgage broker business (E.g., traditional mortgage firm, online mortgage firm.), etc.

Market opportunity:

Mortgage services:.

  • For instance, you may include loan orientation, loan processing, and real-estate consultancy as some of your services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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mortgage broker business marketing plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Traditional mortgage broker: They work with a variety of lenders and offer the best to their clients.
  • Niche mortgage broker: These firms specialize in a certain type of mortgage or market segment
  • Wholesale mortgage broker: They frequently have access to a variety of loan lenders and can assist brokers in locating the most affordable rates and conditions.
  • Mortgage lender-brokerage firm: These companies are mortgage loan originators and brokers. They have loan officers that work with clients to acquire loans, but if they don’t have an appropriate product or rate for the client, they may also broker loans to other lenders.
  • Describe the legal structure of your mortgage broker company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, first-time homebuyers, real estate investors, and self-employed borrowers can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, the use of online portals to collect client information, using digital signatures to sign documents and usage of online tools is increasing, so how do you plan on coping with the trends?

Regulatory environment:

Here are a few tips for writing the market analysis section of your mortgage business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  • Fixed-rate mortgages
  • Adjustable rates mortgages
  • Government-backed loans

Describe each service:

In short, this section of your mortgage broker plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, it can include any particular services you provide, such as personalized support during the mortgage application process or access to niche lending programs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your mortgage broker business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mortgage broker business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & software:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your mortgage broker business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

  • It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, sales manager.) involved in the mortgage broker business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your mortgage broker services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your mortgage company business plan should only include relevant and important information supporting your plan’s main content.

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This sample mortgage broker business plan will provide an idea for writing a successful mortgage broker plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our mortgage broker business plan pdf .

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Frequently asked questions, why do you need a mortgage broker business plan.

A business plan is an essential tool for anyone looking to start or run a successful mortgage broker business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your mortgage broker company.

How to get funding for your mortgage broker business?

There are several ways to get funding for your mortgage broker business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your mortgage broker business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your mortgage broker business plan and outline your vision as you have in your mind.

What is the easiest way to write your mortgage broker business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any mortgage broker business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Mortgage Broker Business Plan

How to write a business plan for a mortgage broker?

mortgage broker business plan

Putting together a business plan for a mortgage broker can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing mortgage broker, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a mortgage broker?

What information is needed to create a business plan for a mortgage broker.

  • How do I build a financial forecast for a mortgage broker?

The written part of a mortgage broker business plan

  • What tool should I use to write my mortgage broker business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a mortgage broker business plan in the first place.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your mortgage broker. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your mortgage broker to be in the next three to five years.

Once you have a clear destination for your mortgage broker, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your mortgage broker's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your mortgage broker business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your mortgage broker's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed mortgage broker business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your mortgage broker has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a mortgage broker, let's take a look at what information is needed to create one.

Writing a mortgage broker business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a mortgage broker

Before you begin writing your business plan for a mortgage broker, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your mortgage broker.

Your mortgage broker may discover that potential customers are increasingly looking for fixed-rate mortgages. Additionally, they may find that there is a growing preference for digital mortgage services that provide a streamlined, convenient experience.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your mortgage broker.

Developing the sales and marketing plan for a mortgage broker

As you embark on creating your mortgage broker business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a mortgage broker

As you embark on starting or expanding your mortgage broker, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

Staffing costs for a mortgage broker may include salary for the broker, loan officers, and administrative staff, as well as taxes and benefits associated with those salaries. Equipment costs may include computers and software, office furniture, and other equipment necessary to run the business.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your mortgage broker's financial forecast?

The financial forecast of your mortgage broker's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a mortgage broker are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a mortgage broker shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a mortgage broker business plan

Ideally, your mortgage broker's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established mortgage broker. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your mortgage broker

Your mortgage broker's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

  • Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
  • Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

example of forecasted balance sheet in a mortgage broker business plan

Your mortgage broker's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

  • Your mortgage broker's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
  • And its solvency: does your business have the capacity to repay its debt over the medium-term?

The projected cash flow statement

A cash flow forecast for a mortgage broker shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a mortgage broker business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your mortgage broker business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your mortgage broker as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

mortgage broker business plan: sources & uses example

Having this table helps show what costs are involved in setting up your mortgage broker, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your mortgage broker business plan, let's shift our focus to the written part of the plan.

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a mortgage broker business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your mortgage broker's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your mortgage broker's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your mortgage broker business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your mortgage broker, you could indicate that it is located in a desirable area with access to many amenities and transportation options. It may be close to a major city, offering potential customers the convenience of being close to the city without having to live in a large, more expensive metropolitan area.

It could also be in an area with a low cost of living, making it more attractive to potential customers who are looking to save money. Moreover, it might be located near other businesses and shopping centers, allowing customers to have a variety of options for their needs.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your mortgage broker business plan should include a detailed description of what your company sells to its customers. 

For example, your mortgage broker might offer services such as helping customers find the best mortgage option for their needs, providing advice on interest rates, repayment options, and other loan features, and helping customers secure the best loan rate. These services are designed to help customers make informed decisions and secure the best deal possible.

The reader will want to understand what makes your mortgage broker unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your mortgage broker business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your mortgage broker, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your mortgage broker aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include first-time home buyers. This segment tends to be younger individuals who are looking to purchase their first home and need guidance on the best mortgage options, financial advice, and education on the home-buying process.

First-time home buyers often have a variety of questions, so having a mortgage broker who can provide them with the information and resources they need can be invaluable.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your mortgage broker.

5. The strategy section

When writing the strategy section of a business plan for your mortgage broker, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your mortgage broker may face the risk of losing clients due to market changes. For example, if the interest rates suddenly increase, some clients may find it difficult to afford the new rate and may choose to go with another broker.

Your mortgage broker may also face the risk of financial losses due to errors in calculations. For example, if the broker makes a mistake in the calculations for the loan, they could end up losing money in the process.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your mortgage broker.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your mortgage broker's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have key assets such as customer contact information and market data that could be valuable intellectual property. Additionally, you might also have proprietary software or unique processes that could provide a competitive advantage in the mortgage market.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a mortgage broker business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my mortgage broker's business plan?

In this section, we will be reviewing the two main solutions for creating a mortgage broker business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your mortgage broker's business plan

Using online business planning software is the most efficient and modern way to create a mortgage broker business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your mortgage broker's business plan

Outsourcing your mortgage broker business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your mortgage broker business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your mortgage broker's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your mortgage broker business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your mortgage broker business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your mortgage broker and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your mortgage broker business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a mortgage broker? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Mortgage Broker Business Plan: Tips To Create One

mortgage broker business marketing plan

If you’re interested in a successful career as a mortgage broker, then you need to do your due diligence. For starters, you need a business plan. While this may seem like unnecessary work, it will definitely come in handy and help guide you down the road. 

Why Become a Mortgage Broker?

Before creating a mortgage broker business plan, you need to be totally sold on the industry if you aren’t already. Becoming a mortgage broker is a legitimate business venture that requires investments in terms of time and money in order to be successful. But with the right amount of work, you can have a lucrative career in this industry. 

So if you’re still on the fence, here are some of the reasons why you may want to consider becoming a mortgage broker: 

  • Income: Mortgage brokers get paid based on commission. They receive a certain percentage of commission for every loan they originate. For most brokers, this is around 2%. As a result, you mortgage brokers essentially have unlimited income potential -- you just have to be willing to work for it. On average, mortgage brokers make around $92,262 per year -- well above the national average. 
  • Schedule: Mortgage brokers have a great deal of flexibility when it comes to their schedules. If you’re not really interested in the basic nine-to-five corporate lifestyle, then setting your own hours as a mortgage broker could be extremely beneficial for your work-life balance. Furthermore, mortgage brokers are more than capable of working completely remote -- only adding to the flexibility offered by this career choice.  
  • Future: Mortgage brokers can rest assured that they can have a long-lasting career in this industry. So instead of worrying about the future, you can have job security for the foreseeable future. The housing market will always exist and always require the use of mortgages -- even more so as home prices continue to rise. 

How Do You Become a Mortgage Broker?

While the exact process of becoming a mortgage broker varies depending on the state, no matter where you are, the process starts with the National Mortgage License System (NMLS) test. This is a national test that consists of 125 questions that must be answered within three hours. Of those 125 questions, only 115 are actually scored. In order to pass the exam, you need to get at least a 75% on the scored portion. 

In addition to the NMLS test, individual states also have their own sets of requirements in terms of education and applications. For instance, Florida requires 20 total hours of coursework split into both SAFE pre-licensure coursework and state-specific coursework. Once you have completed this coursework and passed the NMLS test, you can apply for your brokers license. Again, exact application fees vary but you can expect to spend a few hundred dollars. 

How to Create a Mortgage Broker Business Plan?

Now that you’ve received your license, it’s time to get started on your actual business. The first step to launching any business involves creating a business plan -- and mortgage brokers are no exception. So here are the different components you need to create an intelligent and impactful mortgage broker business plan: 

Section 1: Executive Summary

The first section in your mortgage broker business plan should be the executive summary. Although this is the first section in the plan, you actually shouldn’t write it until after you’ve completed all the other sections. The other sections will essentially write your executive summary for you! 

But if you need more guidance on this section, think of this as your pitch. Your pitch needs to be short, sweet, and to the point -- no more than a page or two in length. It also needs to capture the attention of the reader and outline the rest of the business plan so that they don’t necessarily have to read the whole thing to get the overall point. 

You may want to include information about the business opportunity, the target market, your business model, your marketing and sales strategies, the competition, a financial analysis, and an implementation plan. 

Section 2: Business Description

The second section in your mortgage broker business plan should be the business description. Within this section, you should include basic information about your business -- think of it as an expanded version of the executive summary. 

Specifically, you will want to cover the “five W’s” -- who, what, where, when, and why. For who, talk about who you are, what your business is, and who your target customers are. For what, talk about your products, services, and business goals. For where, talk about where your business is located. For when, talk about your launch timeframe as well as the timeframe for your goals. Finally, for why, talk about why you are in this business and why potential customers would choose you over the competition. 

Section 3: Market Analysis

The third section in your mortgage broker business plan should be the market analysis. This is where you include relevant information about the mortgage industry. Cover both the present and the future -- in addition to how you’re going to adapt to changes in the future. 

You should also include information about your competitors -- in this case, banks and retail lenders. Talk about competitive weaknesses that you could potentially exploit. Talk about strengths that you could try to tap into yourself. 

Finally, you should also include information about your client. Talk about what they’re looking for within the mortgage process. Cover how you’re going to meet these wants and needs with your unique offerings. 

Section 4: Organization and Management

The fourth section in your mortgage broker business plan should cover organization and management. For some people, this may be quite simple if you’re a one-man operation. However, if you’re collaborating with multiple people, this section will need to be more detailed. Be sure to include relevant information about the experience and responsibilities of everyone on the team -- including yourself. 

Also, be sure to include relevant job titles for everyone on the team. Some examples of industry job titles include Vice President of Mortgage Operations, Vice President of Mortgage Banking, Mortgage Loan Officer, Mortgage Sales Manager, Mortgage Banker, and Mortgage Consultant. 

Section 5: Services and Products Offered

The fifth section in your mortgage broker business plan should cover the services and products that you’re offering. For mortgage brokers, this section will look a bit different compared to other business plans. However, the point remains the same -- you’re going to be offering mortgage services for clients looking to buy homes. 

That being said, there are many different types of mortgages out there that you can offer -- from FHA loans, to VA loans, and even jumbo loans. Make sure to specify if you’re going to focus on a certain type of mortgage. 

Section 6: Establishing Relationships with Lenders

Once you have determined the types of products and services you plan to offer, it’s important to establish relationships with lenders. 

Most lenders have a wholesale channel in which they partner with mortgage brokers. Typically, mortgage brokers need to submit a broker package and get approved with the lender to start offering their loan products to clients.

Section 7: Marketing and Sales

The sixth section in your mortgage broker business plan should cover marketing and sales strategies. After all, you can’t have a successful mortgage broker business without either one! Start by focusing on sales. Talk about how you’re going to sell your mortgage products to prospective clients. 

From there, talk about how you’re going to reach prospective clients. After all, there are tons of mortgage brokers out there -- how are you going to get your name out there? You may want to consider marketing avenues like social media, email, and search engine optimization (SEO). These avenues will be aided by developing a professional broker website. 

Section 8: Funding

The seventh section in your mortgage broker business plan should cover funding. Launching a business of any kind requires funding -- and mortgage brokers are no different. That being said, becoming a mortgage broker often comes with lower startup costs compared to other types of businesses -- especially if you’re a one-man operation. 

Perhaps you need funding to rent out an office space or to buy equipment for your home office. You will also need funding to cover operational costs as well as marketing costs. Try to be as detailed as possible in this section as it can serve as a rough budget that can guide you in future business decisions. 

Section 9: Financial Projections

The eighth section in your mortgage broker business plan should cover your financial projections. You can utilize the information that you gathered from your market research to come up with realistic projections. Whatever your projections, make sure that you have the research and information to back them up. Be optimistic without being overzealous. 

At the end of the day, you’re not bound to your financial projections. Instead, they should act as a road map of sorts. Additionally, they are helpful for potential investors to ensure that your business will actually be profitable. 

How to Launch a Successful Career as a Mortgage Broker?

Once you have a solid business plan laid out, it’s time to take the next steps towards launching a successful career as a mortgage broker: 

Step 1: Establish a Legal Entity

In order to officially launch your business as a mortgage broker, you will need to establish a legal entity. Doing so separates you from your business and protects your personal assets in the event of legal issues. You can either form a sole proprietorship, a limited liability corporation (LLC) , or a corporation. 

If you’re a solo mortgage broker, then a sole proprietorship makes sense. On the other hand, if you’re trying to build a more extensive business that involves other brokers and players, then you may want to consider forming an LLC. 

Step 2: Register for Taxes

After you have legally established your business, next you need to register for taxes to ensure that you’re following state and federal requirements. To do this, you will need to apply for an “employer identification number” or EIN with the Internal Revenue Service (IRS). This is a simple and free process. 

From there, you should probably learn more about your tax situation so that you’re not caught off guard come tax season. Your tax structure will vary depending on your business structure, so no matter which one you choose, make sure that you’re aware of the requirements and processes of filing both state and federal business taxes. 

Step 3: Establish Separate Business Accounts

The next thing that you need to do is to establish separate business accounts . Depending on your business structure, doing so may be required by law. Even if it’s not required, it’s simply a good business practice. Not only does it allow you to establish business credit that you can then use to apply for future financing opportunities, but it helps you stay more organized and on top of your financial situation. 

Step 4: Promote and Market Your Brand

The last thing that you need to do to launch a successful mortgage broker business is to promote and market your brand . If you’re a solo broker, you are essentially your brand. The best way to do this is to get on social media. Create business accounts on popular platforms like Facebook, Instagram, Linked In, and even TikTok. You should also establish a Google business profile, fill in the relevant information, and link to your website. 

From there, you can start posting content. When posting content, think about what your target customers want to see. For instance, if you’re targeting first-time homebuyers, you may want to talk about mortgage FAQs to help break down an often confusing process. On the other hand, if you’re targeting more established borrowers, you may want to talk about more technical things like the housing market and interest rate projections. 

The Final Rundown on Mortgage Brokers

If you’re interested in learning more about mortgage brokers , feel free to reach out to Vaster Capital . Our brokers cover a wide range of real estate transactions, including residential , commercial , and land. We offer fast closings, compelling commissions, and customized guidance and assistance. 

Write Your Business Plan | SBA

LLC: Pros and Cons of a Limited Liability Company | NerdWallet

Why Your Business Should Have Its Own Credit | The Balance

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Mortgage Broker Business Plan

Start your own mortgage broker business plan

Claremont Funding

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Claremont Funding is an outstanding mortgage brokerage firm serving the lending needs of real estate professionals, builders and individual home buyers. We have access to a full range of mortgage sources and are dedicated to finding the right loan–with the best rates, terms and costs–to meet our clients’ unique needs.

This firm is capitalized by two principal investors, Joan Billings and Maureen Shoe. Both are licensed brokers with a combined experience of over 30 years in the industry.

1.1 Objectives

Claremont Funding aims to offer comprehensive mortgage broker services. Claremont Funding will focus on providing personal and specialized services to meet each client’s specific needs. The primary objectives of our firm are:

  • Become profitable serving the real estate investment opportunities becoming available in the rapidly growing old town section of the city.
  • Develop a solid, corporate identity in our specified target market area.
  • Become one of the top brokerage firms in the area by our third year of operation, or before.
  • Realize a positive return on investment within the first 12 months.

1.2 Mission

Claremont Funding offers high-quality mortgage brokerage services to residential and business customers. Our aim is to provide our customers with fair mortgage rates at reasonable prices, while keeping our clients informed and educated throughout the process.  We will become friends and mentors to our customers as well as quality service providers. Claremont is an excellent place to work, a professional environment that is challenging, rewarding, creative, and respectful of ideas and individuals.  Claremont ultimately provides excellent value to its customers and fair reward to its owners and employees.

Mortgage broker business plan, executive summary chart image

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Claremont Funding is a new company that provides a high level of expertise.  We will provide superior personal service to buyers.  We take pride in knowing that 70% of our business comes from repeat clients and their referrals.

Our responsibility as mortgage professionals is to determine what a customer’s financial goals are, not just quote a rate. We have access to hundreds of loan programs, allowing us to arrange the most beneficial solution… whatever the buyer’s needs may be.

2.1 Company Ownership

The owners and brokers of Claremont Funding are Joan Billings and Maureen Shoe.

2.2 Start-up Summary

Our start-up costs are outlined in the following table. Start-up costs derive from website design, office equipment, main computer station complete with all mortgage information for broker usage, stationery, legal costs, furnishings, office advertising and services, and expenses associated with opening our office. The start-up costs are to be financed by direct owner investment and credit. Lease office space averages $1.10 – 1.60 per square foot to an approximate of $1,500 per month, plus utilities, for efficient leased office space. Commercial lease will be for a three to five year agreement with the first month and a security deposit equal to the monthly lease rate payable at the time of lease start date.

Our personal goal is to break through the barriers that impede homeownership for those who wish to realize the American Dream.  We provide potential and current homeowners the opportunity to find the best mortgage loan for their needs.

We match buyers to loan programs. We have an extensive questionnaire for our buyers to list their wants and needs. We then take this questionnaire and put the supplied information to match buyers to the loan packages matching their criteria.

Market Analysis Summary how to do a market analysis for your business plan.">

Due to the strengthening of the area’s economy and lower interest rates, more home buyers today are looking to purchase homes. These changes in attitudes of home buyers are a tremendous boost to real estate firms. Residential construction is booming in the city’s Old Town section. We are poised to take advantage of these changes, and expect to become a recognized name and profitable entity in the city’s real estate market. We chose to locate our office in the area of most revenue potential and where we have close connection to dominant real estate firms. Our targeted market area, the Old Town area, shows stability and growth. We have a beautiful office, centered in the Old Town area.

The first quarter home values were up 12.5 percent from the same period in 2001, the Office of Federal Housing Enterprise Oversight reported. The gain reflects an increase from the previous quarter, when residential real estate values saw growth of 12.1 percent.

4.1 Market Segmentation

The home buyers that Claremont Funding will be serving can be divided into two groups:

  • First-time homeowners: A bulk of the new construction in the Old Town section of the city is directed toward first-time homeowners.
  • Residential refinancing: Whether it is for purchasing, construction, remodeling, debt consolidation, investment properties or refinancing–we have programs available to service those with good and bad credit.

Mortgage broker business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

We cannot survive waiting for the customer to come to us. Instead, we must get better at focusing on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future. Therefore, we need to focus our marketing message and our services offered. We need to develop our message, communicate it, and make good on it.

Strategy and Implementation Summary

Claremont Funding will focus on the mortgage broker needs in the Old Town section of the city and the surrounding areas. Our target customer will be first-time home buyers and existing homeowners who are interested in refinancing.

5.1 Sales Forecast

The following table and chart give a run-down on forecasted sales. We expect sales to build between January through March with the most growth during the months of March through August. We expect sales to drop off from September till the end of the year.

Mortgage broker business plan, strategy and implementation summary chart image

5.2 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

5.3 Competitive Edge

Claremont Funding’s competitive edge is that both Joan and Maureen are the most visible lecturers to new home owners in the city. Joan has a weekly column in the city’s daily newspaper and Maureen lectures weekly to the city’s numerous neighborhood councils and civic groups.  Together, they represent the most recognizable faces in the city on the subject of home ownership and refinancing a home.

Between them, they have a base of 6,000 satisfied customers who continue to make referrals to the brokers.

The city has been growing by 15% annually for the past 10 years.  With the population now at 1.3 million, the new construction in the Old Town section of the city is valued at two billion dollars in home sales next year alone. Claremont Funding is positioned well to grab a large share of the mortgage services demanded by the city’s growth in Old Town.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Claremont Funding is a two member mortgage brokerage firm.  Both brokers are equal partners in the firm.

6.1 Personnel Plan

The following table shows the personnel plan for Claremont Funding.

Financial Plan investor-ready personnel plan .">

  • We want to finance growth mainly through cash flow.
  • The most important factor for Claremont Funding is the closing sales days. These dates will be determined ultimately by the Seller and the Buyer and a move out/move in schedule will be complied with.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions. Some of the more important underlying assumptions are:

  • We assume a strong economy, without major recession.
  • We assume, of course, that there are no unforeseen changes in the economy that would change our estimations.

7.2 Break-even Analysis

The following table and chart will summarize our break-even analysis.

Mortgage broker business plan, financial plan chart image

7.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table.

Mortgage broker business plan, financial plan chart image

7.4 Projected Cash Flow

Cash flow projections are critical to our success. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

Mortgage broker business plan, financial plan chart image

7.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.6 Business Ratios

The following table provides important ratios for the industry, as determined by the Standard Industry Classification (SIC) Index, 7389, Business Services.

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mortgage broker business marketing plan

mortgage broker business marketing plan

Mortgage Marketing in 2024 : The Ultimate Guide

The mortgage marketing landscape has changed significantly in recent years. As digital marketing has become the norm, it is essential to stay on top of the most recent trends and tactics to stay ahead of the pack. The most efficient marketing strategies for brokers, personal and mortgage loan officers, branding for mortgage loan originators and officers, and the significance of content marketing for mortgage companies will all be examined in greater detail in this comprehensive guide to mortgage marketing in 2024.

Table of Contents

Introduction to mortgage business marketing in 2024.

The mortgage marketing landscape has changed significantly since the advent of digital marketing. In today's fast-paced world, staying current on trends and techniques is crucial for being competitive. Mortgage marketers must now adapt to new ideas because the days of solely relying on conventional marketing strategies are long gone. ‍

One of the most effective strategies in mortgage marketing today is search engine optimization (SEO). With so many consumers turning to search engines like Google to find mortgage information, it's essential to have a strong online presence. By optimizing your website with relevant keywords and creating high-quality content, you can increase your visibility in search engine results pages and attract more potential customers. ‍

Social media marketing is another powerful tool that mortgage marketers can use to reach their target audience. Platforms like Facebook, Twitter, and Instagram allow you to connect with potential borrowers more personally and engagingly. Creating compelling content that resonates with your audience can build trust and establish your brand as a thought leader in the industry ‍

But it's not just about digital marketing. Traditional marketing methods like direct mail and print advertising still have a place in mortgage marketing. By using a multi-channel approach that combines both traditional and digital marketing strategies, you can reach a wider audience and increase your chances of success. ‍

We'll examine the most effective mortgage marketing strategies & tactics currently being employed in the market in this guide. We'll go through all the information you need to know to develop a productive mortgage marketing strategy in 2024 , from SEO and social media to conventional marketing techniques. ‍

Developing a relationship with customers is one of the most important components of mortgage marketing. To ensure that their clients are at ease and confident in their services, mortgage brokers must build a relationship of trust and credibility with them. Given that homebuyers are making one of the most important financial decisions of their lives, this trust is crucial. ‍

Creating leads is a crucial component of mortgage marketing. Brokers must reach out to potential customers and offer them useful details regarding the mortgage application process. Everything from the many types of mortgages that are accessible to the stages required in the application process can be included in this material. By making this information available, brokers can position themselves as subject-matter experts and gain the trust of potential customers. ‍

Another important factor in mortgage marketing strategy is conversion rates. To succeed, brokers must turn prospective clients into paying customers. By offering useful information, individualized service, and a great customer experience, effective marketing methods can assist brokers in achieving this. ‍

It's also important to remember that the mortgage market is always evolving, and brokers must keep up with the most recent developments in both trends and laws. By informing clients about the most recent market trends, these techniques can aid brokers in staying one step ahead of the competition. ‍

To sum up, mortgage marketing is crucial for brokers and mortgage firms to be successful in the cutthroat world of mortgage financing. Brokers and mortgage lenders can set themselves apart and position themselves as experts in the sector by developing connections with clients, generating leads, raising conversion rates, and staying current on industry developments. ‍ ‍

1. Important Mortgage Marketing Terms and Concepts

It's crucial to keep up with the most recent mortgage marketing lingo, ideas, and concepts as the industry develops. You may build a strong mortgage marketing plan that will make you stand out from the competition by comprehending the following essential ideas. ‍

Lead Generation

The process of luring new customers to a business or broker is known as lead generation. Lead generation can be done in a variety of methods, such as through networking events, social media marketing, and paid web adverts. To guarantee a consistent supply of potential customers, it is crucial to have a strong lead generating plan in place. ‍

mortgage broker business marketing plan

Conversion Rates

Conversion rates refer to the percentage of leads that ultimately convert into clients. A high conversion rate is a good indicator that your marketing strategy is effective. However, it's important to keep in mind that not all leads will convert into clients, and it's essential to have a plan in place to nurture those leads that don't convert right away. ‍

mortgage broker business marketing plan

Customer Lifetime Value (CLV)

Determining a client's long-term worth depends on having a solid understanding of CLV. The total revenue a client is anticipated to produce while working with a company or broker is known as CLV. Understanding CLV will enable you to choose marketing strategies that will help you draw in and keep high-value customers. ‍

mortgage broker business marketing plan

Key Performance Indicators (KPIs)

KPIs are critical metrics that brokers can use to measure the effectiveness of their marketing campaigns. Some common KPIs in the mortgage industry include lead-to-client conversion rates, cost per lead, and return on investment (ROI). By tracking these metrics, you can identify areas for improvement and make data-driven decisions to optimize your marketing strategy. ‍

Brokers can evaluate the success of their marketing initiatives using KPIs, which are important metrics. Lead-to-client conversion rates, cost per lead, and return on investment are examples of common KPIs used in the mortgage sector (ROI). You may spot areas for improvement and make data-driven decisions to improve your marketing approach by keeping an eye on these KPIs. ‍ ‍

2. Effective Marketing Techniques

Any business needs marketing to succeed, and mortgage brokers are no different. Finding the most effective methods to connect and engage with potential clients is crucial because there are so many brokers competing for their business. We'll look at some of the best marketing tactics for mortgage brokers in this article. ‍

Search Engine Optimization (SEO)

Mortgage brokers can contact potential consumers by using SEO, a formidable marketing strategy, to increase organic search engine traffic. Brokers may improve their exposure and drive more traffic to their websites by optimizing them for search engines. More leads and ultimately more business may result from this. ‍

Among the best SEO tactics for mortgage brokers include link-building, on-page optimization, and keyword research. Brokers may raise their search engine ranks and increase traffic to their websites by focusing on the proper keywords and optimizing the content of their websites. In order to establish the authority and reliability of the broker's website, link development is also crucial. ‍

mortgage broker business marketing plan

Social Media Advertising

Another excellent digital marketing tactic for brokers is to advertise on social media for mortgage loan officers . Social media sites like Facebook, Twitter, and LinkedIn provide a variety of options for mortgage leads to connect with potential customers because there are over 3 billion active social media users globally. ‍

One of the advantages of social media advertising is that brokers can target specific audiences based on the demographics and interests of past clients. This allows them to reach people who are most likely to be interested in their services, increasing the chances of generating leads and closing deals. ‍

mortgage broker business marketing plan

Personalized Email Campaigns

A potent marketing strategy that can assist mortgage brokers in developing a more personal connection with customers is personalized email campaigns . Brokers can increase their chances of generating leads and closing deals by sending tailored emails to prospective clients in order to develop connections and establish trust. ‍

Segmenting the email list according to variables like region, income, and interests is crucial for developing personalized email campaigns. This makes it possible for brokers to deliver communications that are more likely to be understood by their intended audience. The email should clearly state what should be done next, such as setting up a consultation or completing a contact form. ‍

In conclusion, a successful mortgage brokerage needs to have strong internet marketing. Brokers may reach new clients, generate leads, and ultimately expand their businesses by using tried-and-true techniques like SEO, social media advertising, and tailored email campaigns. ‍

3. Marketing Initiatives Tailored for 2024's Market

Successful mortgage marketing initiatives from 2024 can be examined in greater detail to learn what works and what doesn't. The creation of bespoke video content for potential clients, showing the broker's experience and forging personal connections, is one of the best mortgage marketing campaigns from this year. ‍

Personalized Video Content

A potent tool for mortgage brokers is video content . It enables brokers to present their expertise and background in an interesting and memorable way. Brokers can establish themselves as reliable advisors and establish connection with potential clients by producing films that address frequent inquiries and concerns. ‍

Additionally, customized video content can be made to meet the needs and interests of individual clients. For instance, a broker could produce a film outlining the advantages of a specific form of mortgage for a first-time homebuyer or the procedures for refinancing a mortgage for an existing homeowner. Brokers can improve their chances of turning leads into customers by producing films that speak directly to the needs of potential consumers. ‍

Utilize Chatbots

Using chatbots to assist customers and involve them in the mortgage process is a further upcoming 2024 mortgage marketing strategy. Artificial intelligence (AI)-powered computer programs called chatbots replicate conversations with human users. They can be set up to respond to inquiries like "How much can I borrow?" and "What's the difference between a fixed-rate and an adjustable-rate mortgage?" ‍

Using chatbots , potential customers can provide information about their salary, credit score, and desired loan amount. By gathering this data, brokers may provide more precise and individualized mortgage recommendations to clients.

mortgage broker business marketing plan

Referral Marketing Campaigns

Referral marketing initiatives are still a solid tactic for mortgage brokers. Referral marketing is rewarding customers for referring friends and family to a firm. This can be accomplished by offering referral partners rewards schemes, such as a reduction on closing expenses or a gift card, for successful recommendations. ‍

Because it depends on the relationships and trust that clients have with their friends and family, referral marketing is quite successful. Brokers can entice customers to refer their loved ones to their firm by offering superior customer service and developing strong relationships with their clients. This not only aids brokers in gaining new customers, but it also strengthens their standing as reputable and trustworthy mortgage providers. ‍

Attend Industry Conferences and Events

These occasions offer a chance to network with other industry experts , learn about fresh trends and best practices, and obtain insightful knowledge into the requirements and worries of future customers. Mortgage professionals can become thought leaders in the industry and forge connections with key players by attending these events and actively engaging in the discussions. ‍

Stay Up-to-Date With The Latest Trends and Technologies

This means keeping abreast of new social media platforms, marketing automation tools , and other technologies that can help streamline and optimize marketing efforts. By staying ahead of the curve and adopting new technologies and strategies as they emerge, mortgage professionals can stay competitive and continue to grow their business over the long term. We definitely recommend to check out The Loan Officer Podcast to help stay attuned to the industry changes and developments. ‍

Mortgage Content Marketing

Content marketing has become crucial to any effective marketing plan in the current digital era. The power of content marketing has been recognized, and mortgage companies are taking use of it. Mortgage companies can draw new customers and position themselves as industry thought leaders by producing educational and interesting content. One of the most well-liked types of content marketing is blogging. ‍

They give mortgage companies a stage on which to demonstrate their know-how and give their audience insightful information. Mortgage firms can demonstrate their competence and gain the trust of prospective customers by responding to frequently asked questions. Blogs can also be used to discuss market trends and disseminate information about them. Another nice-to-have tool for content marketing is an infographic. They enable mortgage businesses to convey complex information in an attractive and simple manner. Infographics can be used to evaluate various loan possibilities, explain the mortgage process, or give homebuyers advice. Mortgage firms may draw in new customers and position themselves as industry leaders by giving useful information in a clear and interesting manner. ‍

In summary, successful mortgage loan marketing is essential for mortgage professionals looking to build their personal brand and succeed in a crowded and highly competitive industry. By following these insider mortgage marketing tips and strategies,  mortgage professionals can establish themselves as thought leaders, build relationships with key players in the industry, and generate new business over the long term. ‍

4. Personal Branding and Relationship Building

Loan officers play a crucial role in the mortgage marketing process. They are responsible for helping clients navigate the complex world of home financing and ensuring that they secure the best possible mortgage rates for their needs. However, success in this field is not just about having a deep understanding of the industry and its intricacies. Loan officers must also be skilled in personal branding and relationship building. ‍

Personal branding is critical because it helps to establish them as trusted experts in the industry. By developing a strong personal brand, mortgage professionals can differentiate themselves from their competitors and build a reputation as knowledgeable and trustworthy professionals. This, in turn, can help to attract new clients and build a loyal customer base. ‍

mortgage broker business marketing plan

So, how do mortgage professionals go about building a personal brand? A powerful strategy is to focus on thought leadership. By sharing their insights and expertise on industry trends and best practices, mortgage lenders can position themselves as go-to sources of information for clients and industry peers alike. This can be done through blog posts, social media posts and updates, and speaking engagements at industry events. ‍

Another critical aspect of personal branding for LOs is consistency. Loan officers should strive to maintain a consistent voice and messaging across all of their digital marketing channels, from their website to their social media profiles. This helps to reinforce their brand and build recognition among their target audience. ‍

Building strong relationships are crucial mortgage marketing ideas that can make or break a mortgage marketing plan for loan officers. Building trust among clients is essential to building a successful pipeline of mortgage business. There are many different ways to build relationships with clients, from custom email campaigns to hosting in-person events. ‍ ‍

One effective strategy for relationship building with home buyers is to have loan programs that focus on providing value to clients beyond just the mortgage process. LOs can offer educational resources on financial planning and home ownership or connect clients with other professionals in their network who may be able to provide additional support and guidance. ‍

A crucial component of relationship building is communication. Mortgage professionals should strive to maintain regular contact with their clients, providing updates on the status of their mortgage applications and offering support and guidance throughout the process. This can help to build trust and establish a robust, long-lasting relationship. ‍

In conclusion, developing relationships and establishing a personal brand are crucial aspects of mortgage marketing for LOs. Brokers and LOs may set themselves apart from the competition and have a successful career in this field by creating a strong personal brand and establishing connections with customers and neighborhood businesses. ‍ ‍

5. Marketing Strategy Planning & Execution

From lead generation to conversion, creating a successful mortgage marketing plan requires an all-encompassing strategy. The first stage is to determine the client's needs and then develop a custom marketing strategy that addresses those objectives. ‍

Mortgage brokers can utilize a range of strategies to draw in prospective customers when it comes to generating mortgage leads. Search engine optimization (SEO) is among the greatest. You may raise your website's search engine ranks and increase traffic by optimizing it for pertinent keywords. More leads and ultimately more conversions may result from this. ‍

Social Media Advertising Campaigns

Powerful targeting capabilities are available on platforms like Facebook and Instagram, which let you approach potential customers based on criteria like age, location, and interests. You may get more leads and develop your brand by making commercials that are captivating and speak to your target market. ‍

Lead generation is a breeze with email marketing. You may design tailored campaigns that speak directly to your audience by segmenting your email list based on elements like geography and hobbies. This can improve your chances of converting them into consumers by helping you establish relationships with future clients. ‍

Conversion Rate Optimization (CRO) Campaigns

Converting leads into paying clients is the next stage after lead generation. Custom video content creation is a successful conversion approach. You may gain credibility and position yourself as an expert in your subject by making videos that speak directly to the needs and problems of your audience. Potential clients may be more inclined to choose you over your rivals as a result. ‍

Mortgage brokers may maintain their competitiveness in a crowded mortgage market by developing a complete plan that incorporates both lead generation and conversion tactics. You may generate more leads and turn them into paying clients by comprehending the needs of your target market and developing customized mortgage marketing campaigns that respond to those needs. ‍

The mortgage lending industry is constantly evolving, and staying ahead of trends and innovations is crucial for success. In the coming year, trends such as voice search optimization,  chatbots, and AI-powered mortgage lead generation are expected to take the industry by storm. Other emerging trends include personalized content marketing and social media advertising. By keeping up with the latest trends and innovations, mortgage brokers can stay ahead of the competition and continue to build a successful business. ‍

6. Mortgage Marketing FAQs

How much do brokers & LOs spend on marketing mortgage loans? ‍

Mortgage brokers typically allocate 10-12% of their revenue towards marketing, but this can vary depending on factors like the size of the business, the market conditions, and the target clientele. Smaller brokers or those just starting out might choose to spend less initially, focusing on cost-effective digital strategies such as social media marketing or content creation. ‍

How do I market myself as a new MLO? ‍

As a new Mortgage Loan Officer (MLO), effective marketing involves building a solid personal brand and fostering relationships. Start by creating a professional online presence on social media platforms, join industry forums and local networking groups. You should also develop educational content about mortgage lending to exhibit your expertise. Utilize our Mortgage CRM software to automate follow-ups and keep in touch with prospects. ‍

Does SEO work well for Mortgages? ‍

Yes, Search Engine Optimization (SEO) is effective in the mortgage industry. It improves your website's visibility on search engines, helping you attract more organic traffic. Targeted keywords related to mortgage lending and your specific services can help potential clients find you when they search online. ‍

Do mortgage marketing techniques also work for title companies? ‍

Yes, many mortgage marketing strategies work for title companies and real estate agents too. This includes SEO, content marketing, email marketing, and social media strategies. Both industries have similar goals – reaching potential clients at the right time in their buying journey, so techniques that achieve this are typically effective. ‍

Should mortgage officers hire an agency to help with their marketing efforts? ‍

Hiring a marketing agency can be beneficial, especially if the mortgage officer lacks time or marketing expertise. Agencies bring industry knowledge, professional tools, and dedicated staff to manage and optimize campaigns. However, this should be weighed against the cost and the potential for return on investment. Our software can also serve as a cost-effective solution by automating many aspects of the loan officer marketing and process. ‍

Marketing is essential for the success of any mortgage broker or mortgage company. By understanding the critical concepts and terminology, identifying the best marketing strategies, and leveraging personal branding and content marketing, brokers can reach potential clients and build long-term relationships. Staying ahead of trends and innovations will continue to be critical as the mortgage lending industry evolves.

mortgage broker business marketing plan

As a dedicated blog writer with a deep understanding of the mortgage industry, I deliver meticulously researched and tailored content that empowers readers, from loan officers to first-time homebuyers, to make informed decisions in home financing, while elevating my clients' online presence and establishing them as thought leaders.

mortgage broker business marketing plan

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5 Digital Strategies to Grow Your Mortgage Broker Business in 2024

By Brandon Cornett | © 2024, all rights reserved

Are you looking for new ways to grow your mortgage broker business in 2024?

Download our real estate blogging guide today

You’ve come to the right place! Below, I’ve created a collection of tips, techniques and strategies to help you grow your mortgage business in 2024.

The five marketing strategies covered below: 1. Blogging to attract mortgage shoppers 2. Email newsletters for keeping in touch 3. Pay-per-click to generate traffic fast 4. SEO to increase web traffic over time 5. Social media to grow a following

My advice: Read through this list and choose the strategies that align with your skills and resources. Start by developing those, and then add other “layers” over time as needed.

5 Ways to Grow Your Mortgage Business in 2024

The truth is you have a dizzying array of options and methods for growing your business. They range from digital marketing strategies to good old-fashioned networking, and everything in between.

But you have to start somewhere, and what better place to start than the internet?

Through 17 years of experience in digital marketing, I’ve learned that one of the best ways to grow a mortgage broker business is by improving your visibility online. By creating a highly visible and multifaceted web presence, you can bring a steady stream of potential clients to your website.

Add in some lead generation strategies and CRM, and you have a sustainable way to grow your mortgage business in 2024 and beyond.

Internet marketing concept

So, what are these digital marketing strategies, and how can you succeed when using them? Let’s explore them one at a time…

1. Blogging: For Bringing More Visitors to Your Website

I’ve started with blogging for two reasons: (1) this list is alphabetical, and (2) blogging is a great way to attract clients and grow your mortgage broker business.

The concept is fairly straightforward, though it does require a time commitment. But don’t let this simplicity fool you. Blogging can help you increase your website traffic and visibility over time—steadily and significantly.

Because of this, mortgage blogging can also support your lead generation efforts and help set your company apart from the competition.

Here’s how to do it right:

  • Start by reading our detailed guide to mortgage blog strategies .
  • Create a list of keyword topics related to your niche and audience.
  • Create helpful, informative and keyword-rich blog posts for each topic.
  • Promote your best posts through social media and other channels.
  • Monitor your website analytics to see which topics perform well.
  • Rinse and repeat; there’s no limit to how far you can go with a blog.

Blogging is just one of the ways you can grow your mortgage broker business in 2024. For best results, you’ll want to combine it with at least two of the other strategies on this list.

As we continue, you’ll learn how to combine these individual marketing methods into one cohesive strategy!

2. Newsletters: For Keeping in Touch With Prospects

Email newsletters are a slow-burn marketing strategy that can deliver results over time. You can use it to stay in touch with previous and potential clients. But you have to give people a compelling reason to subscribe—and to stay subscribed.

You have to provide valuable and relevant information on a regular basis.

I once helped a mortgage broker client of mine develop an email newsletter that focused on the local real estate market. We even branded the newsletter for this very purpose, with a “Market Monitor” kind of approach. People could sign up to receive detailed, monthly updates about the local housing market.

A newsletter can help you grow your mortgage business over time. But it won’t deliver much in the short term. If you decide to pursue this strategy, make sure you are using other internet marketing methods as well.

  • Create an account with MailChimp or other reputable newsletter service.
  • Develop a specific content strategy, as in the example provided above.
  • Put sign-up forms in conspicuous locations on your mortgage website.
  • Promote your newsletter through social media, your email signature, etc.
  • Encourage current clients to sign up, by explaining the value it provides.
  • Publish useful, original and informative content on a regular basis.
  • Avoid using stock or “canned” content that doesn’t serve your readers.

3. Pay-Per-Click: For Generating Website Traffic in a Hurry

Unlike some of the other mortgage marketing strategies on this list, pay-per-click (PPC) advertising can deliver website traffic almost instantly. Of course, you’ll pay for that benefit, each time someone clicks on one of your ads.

Pay-per-click is basically a way to “buy visits” to your website, instead of earning them organically as with SEO. Ads can appear on search engines and social media sites, and the advertiser only pays when the ad gets clicked on.

You can’t beat PPC advertising for generating traffic in a hurry. When used effectively, this type of marketing could help you grow your mortgage broker business in 2024. And you might start seeing results within days of launch.

But pay-per-click also has a steeper learning curve, when compared to something like blogging or SEO. You really have to know what you’re doing. You have to know how to choose keywords, how to bid on them, and how to create effective landing pages for your PPC campaigns.

PPC tends to work best when you present a specific loan product to a specific audience. Examples include promoting super-jumbo mortgages to luxury home buyers, or hard money loans for property flippers. A specific audience, and a specific product.

  • Research and identify keywords relating to a specific mortgage product.
  • Create engaging ad copy that highlights unique selling points / benefits.
  • Create a daily or weekly budget and select bidding strategies for your ads.
  • Choose your PPC platform(s) like Google Ads, Bing Ads, Facebook, etc.
  • Send visitors to a dedicated landing with more info and a call to action.
  • Set up conversion tracking to measure your campaign’s effectiveness.
  • Analyze results and conduct A/B testing to improve results over time.

4. SEO: For Growing Your Website Traffic Over Time

Search engine optimization is a must for mortgage brokers. If you’re not optimizing your website for maximum search engine visibility, you’re missing a chance to connect with the very people who need your services.

If you want to grow your mortgage broker business in 2024, study the best practices of SEO and incorporate them throughout your website.

You’ll be happy to know that search engine optimization is not a highly technical process that requires knowledge of website coding. In fact, it mostly comes down to three things: (1) identifying important keywords, (2) creating high-quality content around those topics, and (3) earning “backlinks” from other websites to yours.

SEO can help you grow your mortgage business by attracting a specific audience to your website. For instance, a broker who caters to military home buyers in the San Diego area could publish content about the San Diego real estate market, VA loan requirements, local home prices, military relocation information, etc.

By doing so, this mortgage broker would attract military members and veterans who are in the market for a VA loan—and on a regular basis. And that’s a powerful advantage.

If you combine SEO with the blogging strategy mentioned earlier, you have everything you need to increase visibility and grow your mortgage broker business over time.

  • Start by reading our detailed SEO guide for mortgage brokers .
  • Conduct some keyword research to identify relevant search phrases.
  • Develop high-quality content for all of your important keywords.
  • Organize your site effectively to help search engines find your content.
  • Use social media, PR, and networking to promote your best content.
  • Gradually acquire “backlinks” from other websites to your website.
  • Rinse and repeat; there’s no limit to how far you can go with SEO.

5. Social Media: For Sharing Content and Resources

Social media is another powerful tool that can help you grow your mortgage business in 2024. But there’s a right and a wrong way to go about it.

In my experience, mortgage brokers often go in one of two directions when using social media. Some figure out how to attract a following and generate leads through social media, while others end up spinning their wheels with nothing to show for it.

The difference usually has to do with the type of content they are sharing, and how they are sharing it.

If you want to start growing your mortgage broker business with social media, you have to come up with a way to stand out from the crowd. These platforms are used by millions of people, so there’s a lot of “noise” to compete with.

My advice would be to turn your social media account into a kind of information service geared toward your specific audience. I touched on this earlier, when talking about email newsletters.

If you really want to grow your mortgage business in 2024, look for ways to combine multiple marketing channels into a cohesive strategy. Use the different channels to reinforce one another, rather than treating them as completely separate entities.

  • Start by reading our social media guide for mortgage brokers .
  • Come up with a content strategy that will benefit your followers.
  • Consider naming or branding your social media, like the example above.
  • Consider turning it into a publication tailored to your target audience.
  • Use social media to promote your best blog / website content.
  • Educate your readers; teach them how to overcome financing challenges.
  • Write about housing market trends, mortgage rates, financing options, etc.
  • Be consistent with your posting, so that others will take you seriously.

So there you have them, five internet marketing strategies that can help you gain new clients and grow your mortgage broker business in 2024.

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Brandon Cornett

Brandon Cornett is a mortgage content marketing expert with 17 years of experience. He also created the Home Buying Institute, one of the nation's leading informational websites for home buyers.

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  • Case Studies
  • Core Values

Mortgage Marketing Using The Noise Canceling Formula

The ultimate branch or loan officer marketing plan - updated for 2024, if you are a mortgage loan originator, i can probably guess what you are thinking....

“Oh great, another  article about mortgage marketing written by someone who has never actually closed a loan with a bunch of stuff I'll never get around to using.”

I actually spent 15 years in the mortgage business before getting into the digital marketing world where I’ve worked for the last 10+ years. And all told, we’ve closed hundreds of million dollars in loan volume and worked on over 100 digital marketing campaigns.

Over the last couple of years, we’ve worked extensively with real estate companies, mortgage lenders and mortgage brokers to help them perfect some of these techniques and tactics that we’re going to share with you in this guide.

The bad news – they take some effort on your part.

The good news is they work. They’re not maybes, they work.

mortgage broker business marketing plan

What REALLY Matters in Mortgage Marketing

My belief after 20 years in the mortgage business is that real estate relationships are built on awareness and trust. that's why our focus has been increasing awareness through email & social, and doing it in a way that builds trust by keeping the content personalized, fun and interesting based on your, rather than mortgage-y. this is what our mortgage clients tell us they value most..

mortgage broker business marketing plan

The Noise Canceling Formula?

There's alot of "noise" in the marketing world. If you follow this guide, you'll shut out the noise and focus on what's important...sort of like wearing noise-canceling headphones for marketing!

Why is digital marketing so hard for mortgage loan originators?

Not enough time, you're worried about compliance, or it's simply not your thing (or all 3), you’re not alone - these challenges face every mortgage loan originator.

If you’re a loan officer or a mortgage lender and you are struggling with digital marketing you are not alone. Most everyone that we talk to in the business is having a hard time with this at one level or another.

Of course there are a small group of people who excel at digital marketing, but it’s a very small percentage.

For most people, mortgage tend to be natural salespeople. They’re people oriented and they like to be out and about. They like working with people, so for them, sitting behind a desk and working on their website or just social profiles or trying to connect with realtors on LinkedIn is not high on their priority list.

Nor is it really the best use of their time.

In fact, what we’ve found is that the really successful mortgage originators are looking to limit the amount of time they spend on things that don’t generate sales. And for some of them, we’ve found that digital marketing actually falls into that category.

But let’s get back to the topic and answer the question, that why is this digital marketing so complicated for mortgage originators?

Reason #1: Fear Factor – The Compliance Angle

Obviously the mortgage business is very heavily regulated. There are laws, and if you break those laws, you actually will get fined.

So, most of the information that we’ve seen passed down through corporate offices is very negative in nature, don’t do this, don’t do that. In fact the last social media policy that I read from national mortgage lender was a page and a half and all it did was tell their lending team what they couldn’t do.

There was no advice about what they could do, no advice about what they should do, it was basically all about what they can’t do.

With that as the backdrop of compliance concerns or sort of fear-based negative information coming down from our corporate offices, it’s no wonder why officers tend to get afraid of the topic in general.

mortgage broker business marketing plan

Reason #2: Information Overload

Information overload is not specific to the mortgage business, it is actually an issue we’re dealing with today in 2015. We all get a couple hundred of emails a day, we’re on social media, we’re on information sites there are articles and tips everywhere. And there are no shortage about articles and tips about digital marketing and we realize that.

Sorting through the ocean of tips is overwhelming for people and that’s one of the reasons we created this guide – to provide an in depth roadmap that you can study, work on and actually utilize in your business.

Reason #3: Time Constraints

When they’re new to the business, the one thing many loan officers has available is time. Because you’re not closing a lot of loans, you're out building relationships.

But once you begin to develop a decent book of business, time becomes scarce.

Things you have to do as a successful mortgage originator:

Work on your existing loans & talking with underwriters to clear conditions

Working with processors to get what they need

Communicating with realtors & borrowers on the status of loans

In between all those things loan officers have to find time to market and when they’re short on time they tend to fall back on what they know best and again for most loan officers, what they know best could be face to face, lunches, open houses, those sorts of things.

Digital marketing is often low on the list.

Not to worry, we actually are going to share with you a proven five problem shared blueprint that we’ve created just for mortgage loan originators.

Here's The Noise Canceling Mortgage Marketing Formula in 5 Simple Steps

Focus on business development, identify your ideal borrower, master 6 digital marketing tools, be interesting, be consistent..

mortgage broker business marketing plan

The first step of our process involves a mindset shift .

I suggest that you stop thinking about immediate lead generation when it comes to digital marketing and start thinking about business development.

I get it, at the end of the day you’ve got to get loans closed to pay the bills.

I know that.

mortgage broker business marketing plan

But the fact is that people use their digital tools to be SOCIAL , to learn, to get educated and really, it’s kind of a bad practice in general to go into digital marketing with the idea of selling something.

Think farming.

So instead of focusing on immediate loan closing, we’re going to get you to focus on looking at how you can build your pipeline, build your awareness of people who know you that you’re in the mortgage business.

Remember the Mortgage Buying Cycle

The other thing to keep in mind is that people often go years without needing to get a mortgage loan.

Some people may stay in their house their entire lives, they may renovate, others may move around, others may get loans more often. The reality is this is not like in book sales, or something else where things are more transactional.

So in order for you to stay in touch with people who know you’re a loan officer, you don’t want to turn them off by constantly asking them for loans.

A few of the ways we suggest doing that are to simply start commenting and engaging about what is going on with them.

Show you’re interested in them without mentioning anything about mortgage lending.

3 Ways to Shift Your Mindset

How to change your focus from selling on digital media.

Trigger Events

Look for events that bring changes in people's lives

Find Referral Partners

Focus on developing new business & referral partners

Give Compliments

Edify those who are working hard to build their audience

Let's say that you’re on Facebook and you see that somebody is changing jobs. That is a good reason to reach out to them, and say, “Hey I just saw you are switching jobs, if you wind up moving and need any help with home financing, I can help you with that”.

Those kinds of direct messages are received very well because that person has had an event in their life which triggered a need to possibily need a mortgage.

Another obvious one would be kids getting out of the house.

Somebody may be ready to downsize or move or buy a vacation house.

A third example of a trigger event would be somebody who mentions that they’re moving. These are the sorts of trigger events that you want to keep our eye out for on your social media feed.

mortgage broker business marketing plan

Business Partner Development

Perhaps the best use of digital marketing for mortgage lenders is developing new business partners.

If you ask most loan officers what is most valuable - a loan closing this month or a relationship with a new realtor who can send you four to five loans a year, which would you choose?

Obviously, I think most loan officers would choose the new realtor relationship.

It’s been our experience that investing in developing new builder relationships, new realtor relationships, new CPA’s, new commercial bankers, etc.,  is much easier on social media than it is finding that one person that is ready to refinance this month.

If you can simply make that your focus, you’ll find your success with social media goes way up rather than if you only focused on closings for the month.

Let's take a specific example.

If you’re on Linkedin and you see that Suzie Realtor has just made ten years with Latter & Blum, that’s a great excuse to reach out to Suzie and congratulate her on ten years. It’s a great excuse to invite her to coffee, check in, see who she’s doing business with and find out if there’s anything you could do that could be a support for her business.

Or, let’s say Suzie just posted an update that she’s changing jobs, and leaving Latter & Blum and going to Keller Williams. That’s an outstanding opportunity to reach out to her with a quick direct message. “Suzie, congratulations on your move. I’m sure you must be excited, we actually work with quite a few real estate agents at Keller Williams, if you would like to talk, please give us a call if there is anything we can do to help.”

Those sorts of things are received very well because for someone who’s in transition, they’re developing the relationship when they move to a new place.

Give Compliments -Show Them a Little Love :)

Another opportunity that goes untouched with business development is a simple tactic I refer to as edification.

What do I mean? Let's take a specific example:

Let’s say you have a realtor or builder is posting for an open house and you don’t get business for that builder. You can send them some variation of this message:

“Hey Jim, I saw your listing and saw your post for the new house. It’s a beautiful house and a great neighbourhood. I want to share it on my social profiles. I hope that helps and by the way if there is anything else I can do to help you market that home, please let me know as I’m pretty good in the digital marketing area.”

You can actually use what you do in the digital marketing area as a lead in to work with other people.

mortgage broker business marketing plan

The second step in our success blueprint is to get laser focused about who you want to reach.

If you try to reach everyone who does or may one day own a house, good luck with that.

However, if you want to connect with ten new realtors and one new builder to work with locally, we’ve got a much better chance of doing that.

If you can get very specific about targeting, who you want to work with and what you want to get out of it, it will help wash out some of the loud noises on social media and so you can be more specific with who you want to reach.

Experts in multiple fields suggest that you specialize in an area so that you’re not just selling generic services to everyone.

You will do a better job if you know a certain industry or a certain vertical better than anyone else.

This definitely applies in the mortgage business, say if you’re specialist in renovation loans or VA loans for example.

Or you’re great at residential loans or constructions loans, make that part of your brand, build that brand and that identity.

Personal networks might have dozens of mortgage lenders that they know, but there’s a small chance that they have many people who specialize in a certain area.

I strongly encourage you to think about the types of business that are most profitable for you that you have and you use time if you were a particular company.

After you get the mindset work out of the way, and decide what your focus is going to be, there are six tools that every loan originator needs to master.

6 may sound like a lot, but I can tell you that there are literally hundreds of social media tools out there.

You don’t need all of them.

Remember, noise canceling...focus on a few things.

You only need six and we’re going to walk through what they are.

mortgage broker business marketing plan

Digital Marketing Tool #1 - Personally Branded Website

The first is a personally branded website .

Some of you may skip to the next tool because you work for a national company or for a bank and you’re only allowed to have a limited website or page on the company website.

That’s fine. But I want to encourage you to think about having a branded website if at all possible..

Over the years, most originators will switch companies multiple times, so if your entire web presence is tied to a bank or national lender, that may not be the best for you in the long term.

If you can create a website with your own information and keep it aside for what you do at the bank or net branch, I would strongly recommend that as a long term strategy.

Even if you’re stuck with a 1 pager, our strategy with the website is to make that the hub of your digital networking activities.

If you’re on Facebook, if you’re on ActiveRain, if you’re on LinkedIn, the goal should be to continuously direct people back to your website, because your website will do the selling.

You do the social part, make the connections and make someone want to learn more information, send them to your website where they will be asked to join your newsletter to apply for a loan or to become a referral partner, let your website do the selling, send all of your activity there.

Digital Marketing Tool #2 - Blog

The second tool on the list is a personal blog .

A blog is one of those tools that is greatly underused.

In the mortgage business, the best reason to blog is so that you can create content that is information driven without having to be salesy.

Some of the most popular blog posts we’ve seen by mortgage lenders are things that have nothing to do with the mortgage business. For example, “ 4 time hacks that will save you time throughout the day ” or “ 3 ways to organize your inbox ”.

Anything that is relevant to you and has value are things that your personal network will want to see and hear about.

After creating these blog posts , make sure to share them to your social media sites.  Then, people will click back to your blog and be reminded that you are a mortgage lender and next time that they need a mortgage they will be more inclined to call you.

This other nice thing is that your blog can be customized to include important calls to action, things like contact information, apply now, sign up for a newsletter are all great pieces to have on your blog.

Digital Marketing Tool #3 - Email Marketing

The next tool on the list is email marketing.

Email marketing is somewhat like blogging in that a lot of people do a really bad job with it.

It’s easy to send someone a reminder or an email on their birthday or their anniversary day of their loan, duh.

But I would encourage you to think past all that, past the boring mortgage content and think about creating content that your customers might be interested in sometime in between anniversary emails.

Focus on something that you're good at - again, it doesn’t have to be mortgage related because they may not need a loan this at this point.

So the goal would be to keep them engaged without putting them to sleep or getting them to unsubscribe from your email list.

mortgage broker business marketing plan

Digital Marketing Tool #4 - Facebook

The next tool on the list is the 800 pound Gorilla of social media.

Facebook is one of those things that we could spend an entire day talking about as there are so many nuances.

The reality is that you’ve got to be on there if you’re a loan officer and you’ve got to figure it out.

Facebook Tips

A few tips on facebook to help you get started....

The number one question we get is, “Should I use a personal page or should I use a business page?”

My recommendation for most originators is to use your personal page .

The main reason is that your business page is not going to get the visibility that a personal page will, it just won’t. You have a network of four/five hundred people who will see your updates if you post them on your personal page.

The strategy with Facebook mirrors the strategy with blogging and emailing- keep your content interesting keep it varied, keep it personal and occasionally remind people that you’re in the mortgage business.

You want to occasionally post something about rates or if there is a program change, when it’s relevant. Those things are absolutely great to post about because you don’t want to do it all the time.

Digital Marketing Tool #5 - LinkedIn

Linkedin is definitely one of our favorite tools for mortgage lenders.

In fact, I’d say it’s the biggest opportunity you have to develop business relationships with new realtors, CPAs, builders and bankers.

A lot of realtors are on LinkedIn promoting their content, trying to get attention to their buyers or their sellers. Are you getting their attention?

You can make a big impression by engaging with their content. Try something simple: “Hey, I saw your article, this is really interesting!” or, “Your house is beautiful, I shared it on my page”.

mortgage broker business marketing plan

LinkedIn Tips

Did you know that you can post your blog content as a "post" on linkedin.

So if you’re taking the time to create a blog, you can also put it in your newsletter, put it on LinkedIn. Each time it creates a link for people to see back to your website.

Another great LinkedIn strategy is to look for opportunities to work with groups.

Groups are a great source of potential relationships - especially if you get involved with local groups.

There are local real estate groups in every markets, but  you don’t have to pick something related to mortgages. You could pick something related to football or eating, but being active in those groups will definitely get you introduced to people you haven't met before.

mortgage broker business marketing plan

Digital Marketing Tool #6 - Active Rain

Our last tool on the list is ActiveRain .

ActiveRain has gone through a couple of transformations but the core functionality has value to you as a loan officer.

It combines lead generation and business development.

ActiveRain Tips

Like with linkedin, there are realtors working hard on activerain to publish their content and promote their listings. reach out and interact with these realtors - they are dying to have someone notice their content..

ActiveRain also offers you the option to answer questions posted by borrowers. It’s free so it’s not going to cost you anything, you just have to share your expertise with it. We’ve seen this turn into a loans down the road because of the newly established relationship.

The fourth step on our blueprint is finding the right mix of content.

You’ve got to write post content that is interesting because if you just stick to mortgages, people WILL unfriend you.

It doesn’t necessarily have to be your own content, but we do encourage our lenders to write at least one piece of original content per month.

It doesn’t have to be on something industry specific, it could be something you’ve been personally involved in. Share what you know and what you’re passionate about.

You can always go and find an article in the industry that interests you on those things. Realtor.com is a great place to get super informative content.

mortgage broker business marketing plan

The last piece of advice we can give you about digital marketing is to be consistent.

The truth is digital marketing is a bit like exercise - if you show up at the gym without a plan and you have no idea of what you’re going to do, chances are you’ll spend 20 minutes working up a little bit of a sweat, but won’t accomplish anything and leave frustrated.

Digital marketing is really the same way.

You go and check your LinkedIn inbox after three weeks and you’ll have 42 invitations and you haven’t posted anything - it seems like a waste of time.

By working on your social media and your digital marketing activities on a regular basis you will see results and see progress.

Tips for Being More Consistent with Digital Marketing:

Plan your topics & activities on a quarterly basis.

Use a tool to organize your social profiles. We recommend HootSuite for starters.

Block out 20 minutes a day to work on digital marketing

Now You Try It!

I hope you see the potential of the Noise Canceling Method of Mortgage Marketing.

Drown out all the other things going on.

Change your mindset.

Focus on a few specific targets.

Master a few tools.

Dedicate time daily.

If you'd like to download this content in ebook format, click here .

Or, if you'd like to find out how High Level Thinkers can help you master these mortgage marketing strategies contact us today!

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Mortgage Brokerage Business Plan Template & Guidebook

If you’re looking for a comprehensive, easy-to-follow guide to launching and growing a successful mortgage brokerage business, you've come to the right place. The #1 Mortgage Brokerage Business Plan Template & Guidebook provides the information and tools you need to create a comprehensive, professional business plan for your mortgage brokerage. With this guide, you'll have the knowledge and confidence to attract investors, secure funding and succeed in the competitive world of mortgage brokerage.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Mortgage Brokerage Business [11 Steps]
  • 25 Catchy Mortgage Brokerage Business Names:

How to Write a Mortgage Brokerage Business Plan in 7 Steps:

1. describe the purpose of your mortgage brokerage business..

The first step to writing your business plan is to describe the purpose of your mortgage brokerage business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a mortgage brokerage business:

Our mission at [Mortgage Brokerage] is to offer the highest level of financial advice and guidance to our clients, helping them to achieve their goals and promote long-term financial stability. We strive to create an environment of trust, respect, and integrity, and to provide every client with an individualized mortgage solution tailored to their specific needs. We are committed to providing exceptional customer service and delivering a positive customer experience throughout the loan process.

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2. Products & Services Offered by Your Mortgage Brokerage Business.

The next step is to outline your products and services for your mortgage brokerage business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your mortgage brokerage business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your mortgage brokerage business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your mortgage brokerage business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

mortgage broker business marketing plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a mortgage brokerage business?

  • Licensed mortgage broker
  • Computers and software
  • Access to a loan origination system (LOS)
  • Office space
  • Business license and permits
  • Furniture and office supplies
  • Insurance for the business
  • Dedicated phone line
  • Advertising and marketing budget

5. Management & Organization of Your Mortgage Brokerage Business.

The second part of your mortgage brokerage business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your mortgage brokerage business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Mortgage Brokerage Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a mortgage brokerage business varies based on many different variables, but below are a few different types of startup costs for a mortgage brokerage business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your mortgage brokerage business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your mortgage brokerage business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your mortgage brokerage business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

mortgage broker business marketing plan

Frequently Asked Questions About Mortgage Brokerage Business Plans:

Why do you need a business plan for a mortgage brokerage business.

A business plan is a fundamental tool for the success of a mortgage brokerage business. It outlines business goals, strategies and tactics, financial projections, and provides potential investors with an analysis of the expected returns over time. It also serves as a roadmap for the business owner to follow and helps identify potential risks and opportunities. Additionally, banks and other lenders often require aspiring entrepreneurs to have a comprehensive business plan in order to qualify for financing.

Who should you ask for help with your mortgage brokerage business plan?

You should ask for help with your mortgage brokerage business plan from a local small business advisor or accountant. You could also contact a local Small Business Development Center (SBDC) for guidance on developing a business plan.

Can you write a mortgage brokerage business plan yourself?

Yes, it is possible to write a mortgage brokerage business plan yourself. Depending on the scope of the business plan, it may be necessary to obtain specialized financial information and advice from an accountant, lawyer or other qualified professional. Additionally, there are many resources available online that can provide guidance on how to write a successful business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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7 Effective Mortgage Marketing Tips for Brokers

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The ULTIMATE Mortgage Broker Marketing Plan 2.0 (Including Free Downloadable Wall Chart)

16 Nov 2022 by BrokerEngine ,

Mortgage Broker Marketing Plan 2.0 Preview

If you’re serious about mortgage broker marketing , then you need a marketing plan that is comprehensive, proven and practical: this is that plan .  Click below and “Save as…” to download your own copy (no email address required), and read on to learn more about how to use this plan to grow your practice:

Download The Mortgage Broker Marketing Plan 2.0

This is the marketing plan I’ve been using to help some of Australia’s most successful mortgage broking firms plan, track, execute and scale their marketing over the last 15+ years.

New In Version 2.0: I’ve updated the graphic based on what’s working right now. The fundamentals have not changed (they rarely do). Here’s what’s changed:

  • Added/emphasised strategies and channels that are more effective than they used to be.
  • Removed or deprioritised tactics that fall on the wrong side of the effort/reward equation.
  • Updated our tool/software recommendations based on best features and value for money.

So let’s skip the small talk and dive right in…

1. Set Your Mortgage Broker Marketing Strategy

A marketing strategy is simply a framework and plan to get the marketing job done.

I believe the job of marketing is RESULTS, measured in the form of:

  • Sales Leads
  • Appointments
  • Settlements
  • Client Referrals
  • Trail Commission Growth
  • Client Retention and Repeat Business

And here are THREE sub-categories of marketing strategy you need to get in place:

1.1 Articulate Your Value Proposition

mortgage broker business marketing plan

Articulating your Unique Value Proposition or (UVP) is to summarise succinctly how you are different and more desirable than any other broker in the eyes of your target prospect.

The key words are: “YOUR target prospect” .  If you know WHO you can help the most, you can tailor your communications and processes around helping that prospect more effectively than other brokers.

For more info, check out the Unique Value Proposition Formulation Method  I use to create UVPs that work.

1.2 Strategise Premium Content

mortgage broker business marketing plan

Premium Content  is your most valuable marketing content that you use to progress potential clients through your mortgage broker marketing funnel. This includes:

  • Top Of Funnel Offers (TOFOs): problem-solving content that is valuable enough for prospects to hand over their email address in exchange for access.
  • Middle Of Funnel Offers (MOFOs):  content suitable for “marketing-qualified leads”, that creates a bridge between the prospect’s situation, and how you can assist them.
  • Bottom Of Funnel Offers (BOFOs):  content and offers designed to get prospects to put up their hand and engage with you in a buying conversation.

Once your premium content and offers are locked down, you can focus your traffic generation efforts on pumping prospects into the top of your funnel.

1.3 Build Your Marketing Execution Plan

mortgage broker business marketing plan

Your Marketing Execution Plan is your 90-day schedule of marketing activities designed to create the results you desire.

There is a “natural rhythm” for many of the activities:

  • 1 to 5x per week:  tactical activities such as paid search management or social media publishing.
  • Weekly/Fortnightly/Monthly (Pick 1):  publish valuable new content and tell your email list about it.
  • Weekly: review Lead Metrics (i.e. Activities) and Lag Metrics (i.e. Results) for the week prior.
  • Monthly: review high level results and trends.
  • Quarterly: plan your next 90 days.
  • Annually:  review and revisit your entire marketing strategy.

It’s not expected that you’ll do everything here yourself.  You will usually use a mix of in-house and external / agency resources to get your marketing done.

2. Drive Traffic

So you have the bones of your marketing strategy in place – well done.

Now all you need is traffic — and lots of it — to pour into the top of your marketing funnel.

Online traffic generation for mortgage brokers is relatively competitive.  This is because it works!

Many mortgage broking firms are active online, and many are after the exact same ideal prospects that you are.

All of this drives up competition for traffic.

The good news is that most mortgage brokers aren’t  executing this marketing plan 🙂

So let’s look at the three main pillars of traffic generation and how to execute them correctly:

2.1 Driving “Free” Organic Traffic

mortgage broker business marketing plan

Everyone wants to be “Number 1 On Google”.  The question is, how do you get to number  1 on Google?

This is a VERY big topic, but the short answer is to create quality content  that matches the search intent of prospects who are looking for answers on what you offer.

Step 1  is to use a keyword research tool such as SEMrush , AHREFS  or Moz  to understand the keyword marketplace and get an understanding of keyword volume , user intent  and competition .

Step 2  is to create high quality content  that provides insight and answers into the keyword queries you find.

Step 3  is to optimise every post from an on-page SEO perspective.    If you use WordPress, a plugin such as Yoast SEO  or Rank Math will come in handy.

Step 4  is to build backlinks  to your content.

Step 5 is to email your list to tell them about your new content, so it does “double duty” as both fodder for search engines, and nurturing content for your email list.

Is SEO easy? Nope.

But to help you get traction, we published a mortgage broker SEO case study here about the exact strategy one broker used to generate 397 new client enquiries in 12 months via SEO.

Content-driven SEO is relatively difficult, technical and time consuming to get right.  But the long-term benefits are worth it.

2.2 Invest in Paid Traffic

mortgage broker business marketing plan

If SEO is like owning your own home, then investing in paid traffic is like renting.

With SEO, you get to “own” the results of the traffic you generate.  But with paid traffic, you only get the benefit as long as you keep paying.

That may not sound like a great deal, but buying paid traffic can be both profitable  and scalable  when done right.

For mortgage brokers, the most effective paid traffic platforms are Google Ads  (formerly AdWords) and Facebook Ads .

It is very difficult to run a profitable paid ads campaign as a generalist broker because you are competing head to head against banks, lenders and large broker groups who can afford to throw lots of money at their advertising campaigns.

You are most likely to succeed if you have a compelling UVP in a niche market .

Some brokers have even managed to build large audiences on Tiktok. This takes a little more creativity, but it has the potential for you to build trust and establish a kind of celebrity for followers.

2.3 Leverage Social Media

mortgage broker business marketing plan

Notice the suggestion is to LEVERAGE social media.  What we mean by this is to use social media as an amplification  tool to spread your marketing message far and wide.

Our experience has been that social media marketing done in isolation  — i.e. in the absence of a solid marketing funnel and other content — is a complete waste of time .

3. Convert Traffic

Traffic generation receives most of the glory when it comes to online or digital marketing strategies.

But traffic without conversion is just a cost.   In fact, traffic is always  a cost  until it converts. Then, it transforms into an investment .

There are three key pillars in your quest to convert traffic into opt-ins, leads and enquiries:

3.1 Deploy Design That Converts

mortgage broker business marketing plan

“Direct response” graphic design pays off. In other words, it has the potential to convert browsers into sales opportunities and then clients.

Key principles of graphic design are:

  • Optimise the space “above the fold” of your website (i.e. on the first screen that the user sees when they visit your website).
  • Specifically, you want your “Problem, Promise, Proof”  messages to be sitting above the fold (refer to this article ).
  • Make your content easy to read by using headings, sub-headings, bullets, numbered points, legible fonts etc.
  • Design for every device  – but especially mobile!  Check your site on mobile to confirm it works as expected.

3.2 Use Direct Response Sales Copy

mortgage broker business marketing plan

Direct response sales copy is marketing copywriting that asks for action .   It asks prospects to opt-in to your email list, make and enquiry, or give you their business.

Some of the key principles of direct-response copywriting include:

  • Using benefit-rich headlines and sub-headlines.
  • Remain 100% focused on the desires of the prospect and the problem you’re solving.
  • Explain how your method of solving the problem is faster, easier, cheaper, more effective than other alternatives.
  • Ensure every page has a Call To Action (i.e. an instruction to take the next step).
  • Make everything simple.  Don’t make the prospect think.

3.3 Harness Principles of Persuasion

mortgage broker business marketing plan

Wrapped around your design and copywriting should be time-tested principles of psychological persuasion .

One of the best primers in this field is Robert Cialdini’s Influence: The Psychology Of Persuasion .

Another important pillar of persuasion is to employ marketing proof elements  to reinforce your marketing message.

The “Top 10 Proof Elements” are provided in the image above.  If you want to dive deep, this Infographic featuring 42 Marketing Proof Elements  should be your next stop.

4. Nurture Leads

There is usually a BIG gap between the number of people you’ve come into contact with  (or are on your email list) — and the number of people whom you count as clients .

Closing that gap between prospects and clients is one of the biggest marketing opportunities for mortgage brokers.

And that’s where lead nurturing  comes in.

Lead nurturing  is the intentional process of engaging with prospects at every stage of the buyer’s journey with relevant content designed to progress the prospect to the point where they become a paying customer or client.

4.1 Nurture Your Email List

mortgage broker business marketing plan

Email marketing is, hands down, the most effective lead nurturing tool for mortgage brokers.

Relevant contact with your prospects via email is one of the best ways to become “top of mind”.

One simple method is to simply publish blog content on a regular basis (see above), and then email your list, directing them to your blog.

That way, you’re always bringing value  to your interactions with potential clients.

Focusing on value is great, but you also need a mechanism for people to respond to you when they’re ready for your help.

One of the best ways I’ve seen to tie in your marketing message in an unobtrusive way is Dean Jackson’s Super Signature Strategy .

You simply append your Super Signature to every email and watch the leads roll in over time.

4.2 Work Your Marketing Funnel

mortgage broker business marketing plan

There is a risk with lead nurturing of simply “educating the prospect to death” with more and more content.

Yes, mortgage broking clients need education, knowledge and insights, but ultimately they need the best loans and lending structure  for their situation.

And certain types of content is better than others at creating a bridge between knowledge  and action  – outlined in the image above.

4.3 Retarget Your Funnel

mortgage broker business marketing plan

You’ve probably experienced advertising that appears to “follow you around” the internet.  This is known as ad retargeting  (also called remarketing ).

The two major retargeting platforms are Google Ads  and Facebook Ads .

By adding the relevant retargeting pixel to your website, you can create relevant offers to bring prospects back to the next step in the buyer’s journey.

5. Create Clients

So you got a lead  (maybe by following one of these awesome mortgage broker lead generation ideas ).

The hardest part has been done.  Now you need to transform that lead into a profitable client  using the right lead management  and sales conversion strategies .

5.1 Manage Leads Effectively

mortgage broker business marketing plan

It’s always useful to remember that leads are the world’s most perishable commodity .

In this age of instant online answers, if a prospect makes an enquiry with 3 mortgage brokers simultaneously, the  one who calls the prospect back first will be in pole position to get the business.

If you don’t get a response from new leads, following up diligently (at least 6 times) will maximise your chance of booking the appointment.

5.2 Refine Your Sales Process

mortgage broker business marketing plan

Making sure you have an efficient, effective and standardised sales process  is one of the keys to maximising the value you can provide in the marketplace.

Many mortgage brokers tend to “wing it” when it comes to sales.

They get good results with warm leads, or with a very agreeable prospect, but find it harder to close more challenging deals.

Not every lead is closeable and not every deal is doable, but with a strong sales process, you can maximise your sales results from a given batch of leads .

In addition to the “soft skills” component of selling, you also need the right mortgage broker CRM software  to keep track of your pipeline and ensure deals are progressing.

The Ideal Mortgage Broker Sales Process

How to convert shy prospects into lifelong clients, step-by-step.

mortgage broker business marketing plan

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5.3 Optimise Your Business Model

mortgage broker business marketing plan

Optimising your mortgage broker business model is all about ensuring a smooth client experience.

After all, marketing and lead generation requires a significant investment of time and money .  So you may as well get the best possible Return On Investment.

Some of the key factors to get right are to:

  • Ensure your loan processing  systems are smooth and client-friendly.
  • Not rely on loan commissions alone. Instead, consider adding additional income streams into your client journey.
  • Gather feedback and testimonials on an ongoing basis.
  • Proactively review every client’s situation on an ongoing basis (not just when they ask).
  • Orchestrate client referrals  (not just expecting them to happen).

6. Report and Measure

What gets measured gets managed.   So the question has to be asked: how are you currently measuring your marketing, sales and growth activity?

Are you able to get the data you need when you need it?  More importantly, are you able to USE your sales and marketing data to  drive better results ?

Here are the disciplines you need to master in order to turn your metrics into results:

6.1 Collect, Visualise & Analyse Data

mortgage broker business marketing plan

The first step is to have the right data collection tools in place.

There are lots of nuances, but the core principles are to have data collection tools that track:

  • Your website activity (e.g. Google Analytics, heatmaps)
  • Paid advertising
  • Live chats and other pre-sales interactions
  • Sales activity

6.2 Track Key Marketing Metrics

mortgage broker business marketing plan

Most mortgage brokers only keep track of marketing  Lag Measures .

Lag Measures are things that you measure once they’ve already happened. Examples include website traffic; leads generated; and appointments booked.

These are important, but it’s also critical to report on Lead Measures .

These are the ACTIVITIES that influence and predict the lag measure results. Examples of lead measures include: number of blog posts published; number of emails sent; number of campaigns launched.

If you execute your Lead Measures ( activities ) consistently, the Lag Measures ( results ) will follow.

6.3 Monitor Key Sales Metrics

mortgage broker business marketing plan

Marketing is everything that happens up until a lead is generated.  And Sales is what happens after the lead is generated.

Lead Measures here are ACTIVITY: appointments held, recommendations made, loan proposals generated etc.

And the Lag Measures  are RESULTS: especially the number of deals won, the average loan size, and average settlement volume  per month.

7. Review and Optimise

Too much “doing”, in the absence of reviewing and re-aligning, causes wasted effort and mis-allocation of resources.

At least quarterly, but preferably monthly, we recommend that brokers review their marketing, sales and growth activity to ensure your growth path is on track.

7.1 Review Your Numbers

mortgage broker business marketing plan

First up is to review the key numbers against goals.  This is all the fun stuff like:

  • Email Opt-ins
  • Leads, Enquiries and Appointments
  • Sales, Revenue, Profit and Cash

7.2 Pinpoint Growth Levers

mortgage broker business marketing plan

Now that you know what your results are and what worked, it’s time to pinpoint the growth levers that are going to propel you forward.

You can’t do everything. Instead, focus on the big 80/20 levers  that are going to drive the most results.

Scale the winners, cut the losers, and innovate new ideas to test over the next quarter.

7.3 Build Your Next Marketing Execution Plan

mortgage broker business marketing plan

Finally, it’s time to build your next quarterly execution plan.

The key here is FOCUS.   Concentrate on just 1 or 2 goals you want to make happen.    These are called Wildly Important Goals (or WIGs).

(Studies show that when companies focus on just 1 or 2 things, they tend to achieve them.   But when they have many goals, they tend to diffuse their energies and miss most if not all their targets.)

Next, choose no more than 5 execution “Rocks”.  Rocks are chunky initiatives (e.g. “Publish 2 articles per month on our blog”).

Pick up to 5 and do them well.  Don’t add too many Rocks, for the same reason as not picking too many Goals.

Finally, put together your content and marketing plan for the next 90 days, then repeat the process all over again…

What Are The Next Steps?

Congratulations – you made it!

Now you might be wondering what do do next.

I do hope you’ll download a copy of the marketing plan above, print it out, stick it on your wall, and start using this to grow your practice.

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The Ideal Mortgage Broker Sales Process How To Convert +95% Of Prospects Into New Clients, Like Clockwork

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Yedaiah has a proven methodology for engaging customers using a collaborative solution development process to understand business needs., to tailor our solution to specifically deliver the objectives for our customer’s global supply chains., our core values:.

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IMAGES

  1. Mortgage Broker Marketing Plan: The Ultimate FREE Marketing Resource

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  2. FREE 11+ Mortgage Broker Business Plan Samples in Google Docs

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  1. Mortgage Broker Business Plan Template & Guide [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a mortgage brokerage business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of mortgage brokerage that you documented in your Company Analysis.

  2. 17 Powerful Marketing Strategies for Mortgage Brokers

    17 Powerful Marketing Strategies for Mortgage Brokers: Winning the Competitive Landscape. July 27, 2023. . Business Strategy. In the dynamic and competitive world of mortgage brokering, a strong marketing strategy is essential to thrive and attract potential clients. The success of mortgage brokers relies heavily on their ability to stand out ...

  3. How to Create Your Own Mortgage Broker Business Plan

    Dismiss. There's no right or wrong way to write your mortgage broker business plan, but there are some key sections you'll want to include to make the most of it. A plan that's tailored to fit your industry acts as a roadmap that can help you structure your business and scale fast.

  4. Mortgage Broker Business Plan Template (2024)

    A mortgage broker business plan is a plan to start and/or grow your mortgage broker business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

  5. Marketing Ideas for Mortgage Brokers to Win More Clients in 2024

    Mortgage broker marketing tips. As a mortgage broker, it is essential to have a strong, diverse marketing plan in place so that you are able to create a steady stream of new business despite the ups and downs in the market. Here we look at different marketing ideas to help you start creating a marketing strategy that works for you and your ...

  6. Mortgage Broker: get a solid business plan (example)

    This article provides a comprehensive example of a solid business plan for mortgage brokers. Learn the key components of a successful business plan, such as marketing strategy, financial projections, and more. Get the guidance you need to build a successful mortgage brokering business.

  7. Mortgage Broker Business Plan Template (2024)

    Overall, this section of your mortgage broker business plan should focus on customer acquisition and retention. Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your mortgage broker business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results. 6.

  8. How to write a business plan for a mortgage broker?

    A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows. A business plan has 2 main parts: a financial forecast outlining the funding requirements of your mortgage broker and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which ...

  9. Mortgage Broker Business Plan: Tips To Create One

    Typically, mortgage brokers need to submit a broker package and get approved with the lender to start offering their loan products to clients. Section 7: Marketing and Sales. The sixth section in your mortgage broker business plan should cover marketing and sales strategies.

  10. Mortgage Broker Business Plan Example

    Need real financials. We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan. Start-up Funding. Start-up Expenses to Fund. $20,050. Start-up Assets to Fund. $59,950. Total Funding Required.

  11. Mortgage Marketing in 2024 : The Ultimate Guide

    Mortgage brokers typically allocate 10-12% of their revenue towards marketing, but this can vary depending on factors like the size of the business, the market conditions, and the target clientele. Smaller brokers or those just starting out might choose to spend less initially, focusing on cost-effective digital strategies such as social media ...

  12. Grow Your Mortgage Broker Business in 2024, With These 7 Methods

    Below, I've created a collection of tips, techniques and strategies to help you grow your mortgage business in 2024. The five marketing strategies covered below: 1. Blogging to attract mortgage shoppers. 2. Email newsletters for keeping in touch. 3. Pay-per-click to generate traffic fast.

  13. Mortgage Marketing 2024: Ultimate Loan Officer Marketing Plan

    Step 1 Create a New Mindset. The first step of our process involves a mindset shift. I suggest that you stop thinking about immediate lead generation when it comes to digital marketing and start thinking about business development. I get it, at the end of the day you've got to get loans closed to pay the bills.

  14. The #1 Mortgage Brokerage Business Plan Template & Guidebook

    How to Write a Mortgage Brokerage Business Plan in 7 Steps: 1. Describe the Purpose of Your Mortgage Brokerage Business. The first step to writing your business plan is to describe the purpose of your mortgage brokerage business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  15. How to Market Yourself as a Mortgage Broker

    A successful mortgage marketing plan can not only bring in new business, but can help keep your current clients and build a strong reputation. Drafting a strong plan can be genuinely helpful and can prevent losing sight of your business goals. Marketing Plan for Mortgage Brokers: 10 Mortgage Broker Marketing Strategies

  16. 15 marketing strategies for mortgage brokers & advisers

    The answer, however, is simple: increasing your visibility and client engagement. We've put together our top 15 marketing tips to help you boost your profile. 1. Network as much as you can. One of the best ways to boost awareness of your mortgage broker services is to build a large professional network.

  17. 7 Effective Mortgage Marketing Tips for Brokers

    These mortgage marketing tips will help you bring in new business for your brokerage continually. These mortgage marketing tips will help you bring in new business for your brokerage continually. Get 10DLC approved in as little as 24 hours. Learn more. Sales: 1-801-438-4425 Sign In Watch a demo Take a tour.

  18. The ULTIMATE Mortgage Broker Marketing Plan 2.0 ...

    Download The Mortgage Broker Marketing Plan 2.0. This is the marketing plan I've been using to help some of Australia's most successful mortgage broking firms plan, track, execute and scale their marketing over the last 15+ years. New In Version 2.0: I've updated the graphic based on what's working right now.

  19. A step-by-step guide to starting a mortgage brokerage

    If, for example, a mortgage broker charges 2.25% commission on a loan of $500,000, the commission would be $11,250. Client agreement. Mortgage brokers can work on behalf of either lenders or ...

  20. BETA GIDA, OOO

    Find company research, competitor information, contact details & financial data for BETA GIDA, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

  21. Business Profile for Advisors Mortgage Group

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are ...

  22. Offices of Real Estate Agents and Brokers Companies in Elektrostal

    Dun & Bradstreet gathers Offices of Real Estate Agents and Brokers business information from trusted sources to help you understand company performance, growth potential, and competitive pressures. View 176 Offices of Real Estate Agents and Brokers company profiles below.

  23. Yedaiah International Logistics Group

    No:7 Kuşadası 09400 Aydın. + (90) 256 340 03 40. [email protected]. Mon - Fri: 9:00 - 18:00. Closed on Weekends. Istanbul Branch - Türkiye. Moscow - Russia. London - United Kingdom. New York - United States of America.

  24. Best 15 Real Estate Agents in Elektrostal', Moscow Oblast, Russia

    A successful home purchase or sale nearly always starts with a good agent or broker. Real estate is a complex and continually changing business, and Elektrostal' agents and brokers are trained and educated in its many rules, regulations and standards. They have the inside scoop on different Elektrostal', Moscow Oblast, Russia neighborhoods and ...