• Schedule Demo
  • Sign Up Now

How to start a solar business — the basics

Note: This blog was originally published in February 2021. It was updated October 25, 2023 to reflect recent information. If you have any questions, please contact us .

The solar industry is growing, and its sun is still just starting to rise. Solar power continues to lead the way when it comes to renewable energy — and arguably energy in general. According to SEIA data, in the first half of 2023, 45% of all new electric capacity added to the US grid was from solar. 

Likewise, solar installation professionals is among the fastest growing professions in the United States. The trade is projected to enjoy a 22 percent growth rate between 2022-2032, and the 2022 median income was $45,230 per year. 

This data represents a promising prospect for contractors looking to cut their teeth in this exciting business. If you’re wondering what it takes to start your own solar business, this post is for you.

How to start a solar business — beginnings

Of course, there’s much more to solar installation than slapping up panels: there’s general contracting, roofing, metal fabrication, sales, repair and maintenance, consultation, landscape design, and so much more.

The best place to start a new solar business is between the cracks of large, over-saturated markets. Find out what solar professionals are doing in your area by checking in with local SEIA chapters and chambers of commerce, and conducting internet searches. It’s highly likely that even if your market is saturated with traditional solar businesses, you can find a niche that only you can fill.

Solar incentives

Becoming an expert means more than knowing your product. It requires having your finger on the pulse of the various rebates and incentives available, an important differentiator for companies looking to get ahead of the pack. Businesses that do the research to save their customers time and money have a leg up when it comes to getting the contracts.

Solar sales

Starting a solar business doesn’t necessarily mean you’ll need a crew up on roofs installing panels. If sales is your thing, there are many businesses that focus on just that. 

These companies do all the work of selling solar systems : getting leads, qualifying them, doing in-home or virtual consultations, and getting the customer to sign. Once a customer has signed on, these organizations then work with a contractor that takes care of the rest of the installation process.

With the recent improvements in solar sales software, it’s easier than ever to stand out from the crowd. Click through this Tourial to see how Aurora’s reimagined Sales Mode can help you sell with confidence and close more sales.

Solar installers

Solar installers are usually the most saturated business in the market. If you’re wondering how to start a solar installation business , you might want to start at the basics: Roofing. If you’re a roofer, solar installation could be a great option to add to your business. The solar and roofing industries are starting to converge, and for good reason. Solar panels and roofs have about the same lifespan (approximately 25 years), and savvy roofers are realizing the one-two punch of installing a new roof and solar system simultaneously. Whether you’re a roofing contractor or solar installer, there’s a lot of overlap between the two, and plenty of untapped market opportunities for incorporating roofing and solar into your business plan.

What is a PV system?

Before we move on, let’s take a quick look at how a PV system works to get a better idea of how you can make money building one.

How does a solar photovoltaic system work?

Solar panels convert the energy of the sun into electricity through a process called the photovoltaic effect. When a photon hits a photovoltaic (PV) device, its energy knocks electrons in the material. These electrons begin to flow, producing an electric current.

At a high level, the process of how solar panels works involves three primary steps:

  • Solar cells within solar panels absorb light from the sun, which causes electric current to begin flowing.
  • An inverter converts DC electricity to AC electricity .
  • This electricity is used to supply current energy demands in the customer’s building and excess electricity beyond what the customer can use is exported to the grid (or used to charge a battery).

The photovoltaic process occurs at the solar cell level. Solar panels are composed of multiple cells, and PV systems are a series of solar panels wired together (called “ stringing ”) to provide appropriate voltage to the system’s inverter.

After a PV system is installed , there’s nothing standing between a customer and cheap, green energy.

how-do-solar-panels-work

Solar company licensing & certifications

Solar licensing.

Not every state requires solar licensing, but some do. Keep in mind that if you’re planning on working outside of your home state, you’ll need licenses for any state you want to work in. For states requiring licenses, you’ll often need a plumbing or electrician license, or both. Some states require a specialized solar contractor license.

Check here to check on what type of licensing you may need in your state, region, or municipality.

Solar certifications

Even if you don’t need a license to operate in your area, earning a solar certification is a great idea. Solar certifications are an important way to promote customer confidence, putting you ahead of the average uncertified business. 

Certification can also lead to more income, with certified solar professionals earning an average of $11,000 more annually. Getting certified may also allow you to operate in more than one municipality or state, increasing your competitiveness.

The North American Board of Certified Energy Practitioners (NABCEP) voluntary certifications provide national standards for PV professionals, certifying they have the skills, experience, and competency to set themselves apart. NABCEP’s certifications include :

  • PV Installation Professional (PVIP)
  • PV Design Specialist (PVDS)
  • PV Technical Sales Professional (PVTS)
  • PV Installer Specialist (PVIS)
  • PV Commissioning & Maintenance Specialist (PVCMS)
  • PV System Inspector (PVSI)

Set up your solar business

You’ve nailed down your niche, identified solar certifications and licenses, and are ready to make the jump. Let’s take a dive into how to start a solar business from the ground up, starting with the legal stuff first.

Establish an LLC

An LLC, or limited liability company, is a business structure set up by state statute. LLCs provide several benefits, including liability protection, flexible structure, and tax advantages. They provide the same limited liability as a corporation but are much cheaper and easier to form and operate.

In most states, getting an LLC entails choosing a name, selecting members (which can include just you), creating articles of organization and operating agreements, and getting an EIN (employer identification number). You’ll then need to obtain any seller’s permits and licensing required by your state. Check your state’s LLC requirements for more information.

Business insurance

The right insurance coverage is essential to mitigate potential risks and liabilities. Every contracting business must meet general insurance requirements, but there are a few considerations specific to the solar industry. Here’s your solar business insurance checklist:

  • General liability insurance
  • Workers’ compensation
  • Automobile liability insurance
  • Excess/umbrella liability insurance

Most contractor general liability insurances provide a minimum of $500,000 coverage. Keep track of your inventory, equipment, and properties, and get the right insurance that would cover the worst-case scenario. Do yourself a favor and get the right insurance before you even land your first contract. Click here for an in-depth look into the right solar business insurance .

Establishing a solar team

1. how to find salespeople.

Salespeople are the backbone of most solar businesses. Regardless of your niche, chances are that someone on your team is making at least part of their paycheck knocking on doors and making phone calls.

When seeking out a salesperson, here are three elements to consider when vetting your candidate pool:

  • Knowledge about your niche
  • Passion and persistence
  • Familiarity with questions and concerns that customers have about solar

It’s crucial that you foster a culture of customer satisfaction in all of your employees, but salespeople in particular. They are usually the folks leading your conversion process and are often the face of your business.

If an in-house sales team isn’t feasible, there are several options available for sales outsourcing. Many businesses exist that specialize in outsourcing solar sales for installers, consultants, and retailers.

2. Ramping up a team

Start out with nothing but the best right from the gate. Find team members that are NABCEP certified (see above). If your team isn’t certified, give them the time and resources to do so.

Make sure your salespeople, installers, marketing team, and others know the ins and outs of your product. Give everybody on your team the time and resources to learn about your product and services.

Your dream team doesn’t have to be all employees. Network with other solar experts outside of your niche. They will become invaluable sources of help and referrals if you keep at it.

3. Setting up compensation structures

Solar salespeople are usually paid by commission. Commission payouts are usually paid as a percentage of the total contract price or as a cut of the base contract price. 

Commissions have various pros and cons. On one hand, they can motivate your teams to work hard. On the other hand, commissions may encourage your salespeople to sell more than a customer needs, take on cost-prohibitive projects, and inflate project costs above market rates.

Read more on common commission structures in the solar sales industry today.

Pro tips: Avoid these solar sales barriers

There are many barriers when it comes to getting a solar business off the ground. Here are three common ones that can be easily solved with the right solar software.

Incorrect or inefficient designs

It’s all too easy to under- or over-engineer a solar system. Incorrect or inefficient designs are a surefire way to sink your business. Aurora Solar’s sophisticated solar design software uses technology like LIDAR-based shade analysis and AI-assisted 3D modeling to give you a pixel perfect design almost instantly — without a truck roll.

solar energy business plan

Electric quotes from customers

Customers are often wary of providing their electricity bills. Just a few days can mean the difference between landing a new customer and losing them, so make this process as seamless as possible for your customers.

Most electric customers receive a bill in the mail every month. If they don’t, they can likely access it online from their utility. Either way, Aurora can provide a forecast of year-round energy usage from just one month’s bill — taking into account factors like weather, HVAC, and more.

Take this opportunity to remind your customer that making efficiency upgrades in the home could drastically improve energy efficiency. 

And don’t forget to study up on the net metering rules for your state. Being able to sell excess power back to the grid can be a huge selling point for solar installations.

Permitting problems

Flawed designs can lead you straight back to the drawing board. If a solar design isn’t compliant with state or local regulations, your plans will be rejected. Collecting and reporting permit-related project data constitutes up to 8% of soft costs associated with solar, owed largely to mistakes and regulatory bottlenecks . 

Aurora’s Plan Sets Service expedites your post-sales permitting process. It’s also a great tool for new businesses looking to scale without the growing pains and backlogs of permitting — Aurora can handle any growing volume of plan sets you need.

See how it works in the Tourial below.

Starting a solar business takes research, investment, time, and leadership. But, it can be worth the effort, providing a great career in a growing and fulfilling industry. 

When you do start your business, make sure you have a software solution that sets you up for success. Schedule a free demo today to see how Aurora can help you get started in the solar industry.

Ready to learn more?

How to Sell Solar in 2023 Despite NEM 3.0

How to Sell Solar in 2023 Despite NEM 3.0

Sales Mode: Proposals You Can Build Your Reputation On

Sales Mode: Proposals You Can Build Your Reputation ...

PV Education 101: A Guide for Solar Installation Professionals

PV Education 101: A Guide for Solar Installation Pro...

Compare prices and reviews of solar providers near you online

Company reviews

Equipment reviews

Individual panel prices

Prices of DIY kits

Installed system prices

Your guide to starting a successful solar company

Updated 04/17/2023

Your guide to starting a successful solar company

Residential solar panel installations are projected to grow exponentially, thanks to the passing of the Inflation Reduction Act , which extended the 30% tax credit homeowners can claim when installing solar for ten years.

Research conducted by SolarReviews found that solar installers plan to increase their workforce to accommodate the expected demand for solar installations. It’s clear that now is one of the best times to start a solar installation business.

We won’t pretend the road to owning and operating a business is easy, but we’ve outlined some steps for you to at least get started. If you start your business right, you could make millions as a solar installer, especially if you’re partnered with the right lead source.

Key takeaways

  • Starting a solar company is not easy, but now is the best time to do it, thanks to new clean energy laws on both the federal and state levels.
  • To begin a solar installation business, you need certain certifications and licenses, an LLC, and a great team by your side.
  • Building a customer base is key to success, and working with a solar leads company can help you achieve growth more quickly.

On this page

... Show more

What you need to know before getting started

No matter the business, there are a few key things to get in order before launching it. Starting a solar company is no different.

Monetary capital

First things first, can you afford to start a solar business? Starting a solar company will likely cost a minimum of tens of thousands of dollars.

Taking out loans to start a business often makes sense, which can take years to pay back. Work with a bank and a financial advisor to determine if you need to borrow money to start your business and how to get the best loan rate.

Once you have these numbers, build a business plan to see how profitable your business needs to be to pay back the money in healthy increments. Your business plan should include how much you expect to pay on overhead costs like employee salaries, equipment, truck maintenance, and other soft costs like website management.

A business can survive for a bit breaking even, but that will not be sustainable in the long run. Having a business plan can help you keep track of the costs of your business to get you profitable more quickly.

Market and industry research

It seems obvious, but you must research the industry you plan to enter, especially if you haven’t worked in it before. Check if your state has a local Solar Energy Industry Association – they’ll be a great resource to keep you in the loop about what’s happening with solar near you. Attending meetings, watching webinars, and becoming more knowledgeable in the solar industry will go a long way in operating a successful business.

If you are completely new to the industry, as in you’ve never installed a solar panel in your life, signing up for classes through Solar Energy International (SEI) gives you a good head start while providing accreditations to enhance your legitimacy as an installer.

Think about your own work history, too. Having a background in construction or as an electrician can help when starting a solar business. Of course, you can hire these specialties, but having that foundation can help elevate your team and manage projects more efficiently.

It will also help to research the competition in your area! If your area is saturated with solar installers, opening a business might be more of a challenge.

Things to research in your market:

  • Local incentives and demand for solar panels
  • The number of solar installer businesses already within that location
  • Competitor's websites, pricing, and offerings - you can get a quote from competitors to see how they quote projects in your area to make sure you are competitive.

You can use SolarReviews to scope out the competition in your state, take note of their location, and check out things like their website design. Finding ways to set yourself apart from the competition can be as basic as creating a more intuitive website to offering more friendly customer service.

The SolarReviews calculator can also give you a better idea of solar savings and incentives that are available in the area you will operate. Installers can also use this tool to better understand how to size a solar system and the various inputs that can change the cost of a system.

What certifications do you need to start a solar company?

Many businesses need specific certifications or licenses to be deemed legal; in many states, solar is one of them. Licenses are in place to ensure that solar contractors install panels correctly and safely on residential homes.

The licensing requirements for solar installers vary from state to state . Many states require you to have a licensed electrical contractor working for your company, while other states have licensing options that are more specific to the solar industry. In California, for example, you need a C-46 Solar Contractor's license.

On the other hand, certifications aren't usually required by state law. But, having certified workers at your company sets you apart from the competition by giving you credibility and making you more trustworthy to homeowners.

The North American Board of Certified Energy Practitioners ( NABCEP ) is the most well-known and respected certification program for solar. NABCEP provides courses and continuing education for solar professionals to maintain and enhance their knowledge.

A NAPCEB certification can increase your earning potential by thousands of dollars a year because more homeowners are likely to choose your company over one that is not certified.

How to set up your solar business

To make your business legitimate, you need to establish a limited liability company (LLC). Being an LLC offers a level of protection, shielding it from certain lawsuits, and can enable you to submit taxes in a more business-friendly way versus just freelancing.

Each state has different requirements, but there are a few constants throughout . The first step is determining the name of your business, which needs to be unique from other companies in your state.

Then, you need to work with a Registered Agent to complete the necessary paperwork, like an operating agreement, to obtain the LLC. Once complete, you must apply for a tax ID number with the IRS. Remember that an LLC does need to remain active, so be conscious of timelines and the deadline dates of your state.

Another thing to consider is adding business insurance to cover things like property damage, equipment damage, worker injuries, and other potential liabilities that come with climbing on roofs with heavy equipment.

How to create a business plan

In terms of creating a business plan, starting a solar company is not that different from starting any other business. Your business plan should lay out or establish the following:

  • The business itself and who to hire
  • How to raise money
  • Where to source equipment
  • How to price equipment and labor
  • How to get your first job

Establishing your business and raising money

First, you need to figure out what kind of company you want to be. There are typically three types of solar companies: ones that install solar panels, ones that sell solar jobs to installers, or one that does both, like Energy Concepts in Fresno.

You can build your company around your own experience. If you're an electrician with experience installing solar panels, consider starting your business as installations only.

Once you decide on your business and what employees you need for success, the next step is securing the money. You can raise money in a few ways, either with a small business loan, a bank loan, or funding from investors, which could even be friends and family.

Sourcing equipment

Once your money is secured, establishing a relationship with solar panel installation equipment suppliers is essential. There are many ways to source solar equipment. You can get it straight from the manufacturer, be a certified installer for one brand like SunPower, or buy materials from distribution companies like BayWa r.e and CED Greentech.

Sometimes, vendors will even allow you to open a line of credit with them, where payments are not due immediately.

Pricing equipment and labor

Pricing the equipment and labor is important to ensure your business generates enough money for you to pay your team and earn a profit. How much you pay for the equipment will be a major factor in your pricing.

But, there are other factors in building out the price of a solar job, including the number of people who work on the job, their salaries, permitting, designing, and things like insurance costs.

Solar installation quotes usually list the price of a system in "cost per watt installed". This allows homeowners to easily compare quotes between companies in the same way you would look at the cost per square foot when shopping for a home. This way, homeowners can easily compare the costs of solar systems before deciding which company to go with.

Tip! How to help homeowners pay for your solar installation. Not many people have the cash to pay for a solar installation in full. As an installer, you need to have financing options available, which can include leasing or loan options. You also need to inform customers of the local incentives available to lower costs. It is also important to remind people to work with their tax advisors to get all the federal tax credits available.

How many people do you need on your team?

Solar installation companies can range in size, and depending on the type of business it is, the number of people on your team will vary.

If you plan to install panels and have a sales team finding jobs, your company would need at least a solar installer and a salesperson to get the business started, and the team can be built from there.

Hire solar installers who are NABCEP-certified or trained through SEI. Both of these organizations provide extensive training courses for solar installers. Keep your eye out for applicants who also hold contracting or electrician licenses.

If you are having trouble finding qualified installers, you can always offer to pay for or sponsor training opportunities to people interested candidates . This is a risk because there is no guarantee that the person will remain with you even if you pay to train them, but it could be an attractive incentive for people willing to learn.

A salesperson or working with a solar sales company is also key for a successful company. They do not necessarily need to have solar experience. Still, they should be able to explain financing options, how solar panels work, the installation process, and how much money homeowners can realistically save by installing solar panels.

Solar lead buying can mean more profits

Once your solar company is established with a dedicated sales team, installers, and equipment stocked, buying solar leads is your next best step.

SolarReviews has some of the best leads in the business. Aside from getting high-quality leads, partnering with SolarReviews gives you access to our installer dashboard. Within that dashboard, you can use our profitability calculator to determine your business' potential gross margin based on the number of leads you've purchased. You can even adjust metrics like average job size, labor, material costs, and the assumed average percentage of successful leads.

"The right solar leads can help you grow your business. SolarReviews provides high-quality leads at consistent volumes making it easy to scale your business with SolarReviews as your partner," said Lachlan Fleet, CEO of SolarReviews.

With a lead conversion rate of about 5%, for every $1 spent on leads, you generate $6 to $10 in gross margin. This means that for every $1,000 spent on leads, you get $6,000 - $10,000 back in gross margin. No matter how high quality, not all leads will turn into a sale. But you can set your business apart by not letting that discourage you.

2023 is the best time to get into the solar business. There is increasing global pressure to switch to renewable energy; the United States government is incentivizing homeowners to go solar, and high energy costs are making the switch to solar even more compelling. So pick a name, get an LLC, and build up your solar brand to be a part of the momentum.

Calculate how much you can save with solar panels

 - Author of Solar Reviews

Ana Almerini

Marketing & communications manager.

Ana is the Marketing & Communications Manager at SolarReviews, working within the solar industry since 2020. With a Master's in Climate and Society and professional experience within marketing, she helps communicate the value of solar to homeowners and build out awareness of the SolarReviews brand.

Related solar news

Learn about solar, solar calculator, solar companies near you, diy home solar.

How to Start a Solar Panel Business

A solar panel business will conduct on-site surveys of potential installations, create a solar plan for the location, work with the owner on financing and install the units. Maintenance positions within the company provide support for the new owners repairing and maintaining panels to ensure greatest productivity and return on the investment. This business requires a structured staff with skills in construction, electrical, and basic understanding of science and solar energy.

Learn how to start your own Solar Panel Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Solar Panel Business Image

Start a solar panel business by following these 10 steps:

  • Plan your Solar Panel Business
  • Form your Solar Panel Business into a Legal Entity
  • Register your Solar Panel Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Solar Panel Business
  • Get the Necessary Permits & Licenses for your Solar Panel Business
  • Get Solar Panel Business Insurance
  • Define your Solar Panel Business Brand
  • Create your Solar Panel Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your solar panel business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Solar Panel Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your solar panel business?

Business name generator, what are the costs involved in opening a solar panel business.

There will be a significant investment required in order to obtain your first shipments of panels to be installed in a home or business. If you are looking at franchise opportunities, they require a minimum payment of between $100,000 to $350,000 just to gain access to their assigned region. Without a franchise, expecting to invest up to $500,000 will enable you to initially market, hire a crew, and perform the first round of installations over the course of one year.

Read our solar panel business purchasing guide to learn about the materials and equipment you'll need to start a solar panel business, how much to budget, and where to make purchases.

What are the ongoing expenses for a solar panel business?

You will be responsible for payroll, ordering panels from a distributor for each job, marketing, and paying the energy company on behalf of leased customer accounts. You will likely have an office space, delivery vehicles, and ongoing training to maintain licenses. You will need significant business insurance coverage as well.

Who is the target market?

With ever evolving solar technologies, solar energy is now available to most homeowners with a clear roof line. Homeowner Associations sometimes collaborate for entire neighborhood solar installations. Businesses small and large are adding solar to their energy programs and may be ready to invest in sizable rooftop or field farms.

How does a solar panel business make money?

Whether you work with a franchise or wholesaler, your installation business makes money through the successful installation of solar units. Some leasing programs generate regular income by charging their customers a monthly bill, which includes the cost of the panel installation and any extra power the customers are using from the grid. Otherwise, the customer pays a retail rate upfront for their panels and appropriate labor costs for connecting their panels to their home and the power grid.

A residential installation can be priced anywhere from $15,000 to $50,000, depending on the size and type of panels installed. Leases with a zero dollar down payment can run anywhere between $25 - $200 monthly depending on the type of client and the size of the installation.

How much profit can a solar panel business make?

When you operate a leased solar panel business, your profit will depend entirely on the number of panels that you have installed. A typical return is about 6% per year, but this requires a long-term investment strategy as the company owner. For companies that only install panels for customers who pay all at once, you can see profits of $5,000 to $10,000 per job. However, this requires a steady stream of new contracts. If you’re working with a large industrial contract, you can see a profit in the hundreds of thousands for a year-long job.

How can you make your business more profitable?

Your largest costs will be purchasing the panels from the distributor and your payroll. You can control supply costs by purchasing large lots of panels and using them for multiple jobs, lowering your per unit cost.

Another way to increase profits is to reach out to other solar panel contractors to offer assistance as a sub-contractor. This way you can form strong professional relationships in your area, and also take on larger projects than your team might otherwise come across.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your solar panel business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a solar panel business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

A solar panel installation business would need to create a services agreement, which should outline the parameters of installation, the price, and the expectations of the client. This is especially important with regards to ensuring the panels will provide enough energy for the home or business.  Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your solar panel installation business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A solar panel business is often run out of an office. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease office space :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a solar panel business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build office space :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for you business’ location to ensure your solar panel business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Solar Panel Business needs and how much it will cost you by reading our guide Business Insurance for Solar Panel Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a solar panel business

Attend home shows as a vendor, purchase on-air and print ads, and join your local chamber of commerce to get your name out in the community. Ask at the city hall what requirements they have in order to consider your company for municipal projects.

How to keep customers coming back

Solar panels are a highly visible product. Consider installing panels on a home or business in a high-traffic area for free or at a promotional rate. Your reputation will grow with each job completed on-budget and on-time. You could also consider donating a panel to local park or school as a goodwill gesture.

Make sure you or someone on your team knows the ins and outs of government incentives and tax cuts for people who choose to install residential solar panels. This will help potential customers place greater faith in your company’s expertise in the industry, and it will also help them feel better about investing in your products.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

A motivated individual with excellent business skills, knowledge of electrical contract work, a background in construction, and an eager marketing plan can make a success out of this rapidly expanding industry.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a solar panel business?

As owner, your day’s activities will vary depending on what jobs you have lined up. Typical duties might include:

  • Installing solar panels, back-up battery systems, and connections to main power grid
  • Contacting potential customers for initial survey
  • Working with customers to find grants, rebates, and special financing available to those entering the solar program
  • Calculating the amount of potential solar energy a particular location could generate with a variety of products
  • Scheduling installation crews and delivery of panels to site
  • Conducting a final survey and checklist of a completed installation
  • Maintaining proper accounting and payroll procedures
  • Hiring staff for a multitude of responsibilities
  • Developing potential commercial and municipal customers for large installations and projects
  • Providing maintenance and repair for existing solar panels, possibly including previous customers

What are some skills and experiences that will help you build a successful solar panel business?

The successful solar panel business owner will have solid understanding of marketing and use it to the greatest effect, generating new contracts for their new company and brand. They will have shrewd personnel skills, taking the time to hire reputable technicians with all the proper licensing and training. Good managerial skills will keep the crews busy, completing jobs on time as promised, while keeping payroll expenses under control. They must also work to stay current with changing technologies, as solar is still a developing industry.

What is the growth potential for a solar panel business?

As more people, cities, and states turn to renewable energy sources, the solar panel industry is seeing a healthy growth of 15% annually, according to IBISWorld.com . With ongoing technological improvements and reducing costs of materials, solar power is becoming more affordable and appealing to both residential and commercial clients.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a solar panel business?

You must hit the ground running as soon as you find your first customer. Before that, take the time to develop your knowledge of the entire solar industry, emerging technologies, and installation options. Research the various government rebates and work with a financing institution to provide payment options for your clients. You will need to be able to offer something unique to your clients that other companies cannot provide. Make sure your company is properly insured, as accidents will happen that can pose hazards to your crews and your customer's property.

How and when to build a team

As soon as your business loan is in place, you must start building your sales, survey, installation, and maintenance team. Unless you are an experienced installer, it is wise to include an industry expert as one of your first team members who can help guide you in building the best staff. You may require an executive assistant as your schedule gets crowded with meetings, marketing, and social events.

Read our solar panel business hiring guide to learn about the different roles a solar panel business typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

  • TRUiC's Solar Panel Business Hiring Guide
  • TRUiC's Solar Panel Business Purchasing Guide

Industry Opportunities

  • Franchise opportunity
  • Solar Energy Industries Association

Real World Examples

  • Michigan Solar business
  • San Diego business
  • Irvine, CA business

Further Reading

  • List of kinds of opportunities in this sector
  • Tips for starting a solar panel business

Have a Question? Leave a Comment!

  • FREE SOLAR QUOTES    (855) 427-0058
  • How to Start a Solar Business
  • Home   /
  • Solar Panels   /

In today’s rapidly expanding renewable energy market, starting a solar panel business presents a promising opportunity for aspiring entrepreneurs. This comprehensive guide will take you through the essential steps and strategies to establish and thrive in the solar industry. From understanding the solar energy market to developing a business plan, setting up your business, and marketing your services, we will provide valuable insights and practical tips to help you succeed.

  • 1 Key Takeaways
  • 2.1 Exploring the Solar Energy Market
  • 2.2 Solar Panel Installation: Key Components and Processes
  • 3.1 Developing a Business Plan
  • 3.2 Setting Up Your Solar Business
  • 3.3 Business Insurance and Legal Considerations
  • 4.1 Building a Professional Network
  • 4.2 Marketing and Sales Strategies
  • 4.3 Delivering Exceptional Customer Service
  • 5.1 Estimating Startup Costs
  • 5.2 Financial Management and Funding
  • 6.0.1 About the Author

Key Takeaways

  • Understanding the solar industry and market trends is essential for positioning your solar business strategically and capitalizing on the growing demand for clean energy solutions.
  • Proper planning, including a comprehensive business plan and setting up your business infrastructure, establishes a strong foundation for success in the solar industry.
  • Implementing effective marketing and sales strategies, delivering exceptional customer service, and managing business expenses and finances are key factors for launching and growing a profitable solar business.

Understanding the Solar Industry

The solar industry is experiencing rapid growth and transformation as renewable energy sources gain prominence. Understanding the solar energy market dynamics is crucial for establishing a successful solar business. Let’s delve into the subheadings to gain a deeper understanding:

Exploring the Solar Energy Market

The solar energy market has witnessed significant growth due to increasing awareness of the environmental benefits and the shift towards clean energy. Various factors, including government incentives, declining costs of solar panels , and rising consumer interest in sustainable energy solutions, drive the demand for solar power. By exploring market trends, identifying target segments, and understanding consumer preferences, you can strategically position your solar business to meet the market’s evolving needs.

Solar Panel Installation: Key Components and Processes

Solar panel installations require a comprehensive understanding of the key components and installation processes. Solar panels, inverters, mounting systems, and electrical components all play a crucial role in the functioning of a solar system. Staying up-to-date with technological advancements and industry standards is important to ensure efficient and reliable installations. Understanding the installation process, including site assessment, design considerations, permitting , and interconnection, is vital for delivering high-quality installations that comply with local regulations and building codes.

Planning Your Solar Business

Proper planning is essential to lay a strong foundation for your solar business. This section focuses on the various aspects of planning your solar business to maximize success:

Developing a Business Plan

A well-crafted business plan acts as a roadmap for your solar business. It encompasses defining your business objectives, conducting thorough market research, and analyzing your competition. A comprehensive business plan should also include a detailed marketing and sales strategy, financial projections, and assessing potential risks and mitigation strategies. This strategic document will guide your initial setup and serve as a reference for future decision-making and growth.

Setting Up Your Solar Business

Setting up your solar business involves several key considerations to ensure a smooth operation:

  • Choosing the Right Business Structure : Decide on the most suitable legal structure for your business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different implications for taxation, liability, and management.
  • Registering Your Company and Obtaining Licenses : Follow the legal procedures to register your business with the appropriate government authorities. Additionally, obtain the required licenses and permits to operate as a solar installation business in your jurisdiction. Compliance with local regulations is essential to establish credibility and ensure smooth operations.
  • Establishing Your Office or Workspace : Determine the space requirements for your administrative and operational needs. Whether a dedicated office space or a home-based operation, ensure it is well-equipped and provides a professional environment to conduct business activities efficiently.
  • Procuring Essential Equipment and Tools : Acquire the equipment and tools required for solar panel installations. This may include solar panels, inverters, mounting systems, electrical components, testing equipment, and safety gear. Establish relationships with trusted suppliers to ensure the availability of high-quality products.

Business Insurance and Legal Considerations

Protecting your solar business and managing potential risks is crucial. Obtaining adequate business insurance is essential to safeguard your assets, employees, and customers. Liability, workers’ compensation, and general business insurance are among the key coverage types to consider. Additionally, familiarize yourself with legal considerations, such as contracts and warranties, to ensure clear and transparent dealings with customers and suppliers. Consult with legal professionals experienced in the solar industry to ensure compliance with relevant laws and regulations.

Launching and Growing Your Solar Panel Business

Once you have laid the groundwork, it’s time to launch and grow your solar business. This section covers strategies for establishing a strong presence in the market and expanding your operations:

Building a Professional Network

Networking is crucial for building a successful solar business. Establishing a professional network can foster valuable relationships within the solar industry. Here are some key aspects to consider:

  • Collaborating with Suppliers, Manufacturers, and Distributors : Build strong partnerships with trusted suppliers, manufacturers, and distributors of solar equipment and components. Having reliable and quality products is essential for delivering top-notch solar installations.
  • Connecting with Industry Professionals : Attend industry conferences, trade shows, and networking events to connect with professionals in the solar industry. Engage in discussions, share experiences, and learn from other’s expertise. Networking can lead to collaborations, referrals, and growth opportunities.
  • Joining Associations and Industry Groups : Become a member of industry associations and organizations dedicated to renewable energy and solar power. These groups offer resources, training, and networking opportunities for the solar industry. Active participation can enhance your industry knowledge and visibility.

Marketing and Sales Strategies

Effective marketing and sales strategies are vital for attracting customers and establishing a strong market presence. Consider the following:

  • Building a Strong Brand Identity : Develop a compelling brand that reflects your values, expertise, and commitment to solar energy. Design a visually appealing logo, create a memorable tagline, and ensure consistent branding across all marketing materials.
  • Creating a Professional Website and Online Presence : Invest in a well-designed website that showcases your services, portfolio, and customer testimonials. Optimize it for search engines to improve visibility. Leverage social media platforms and online directories to reach a wider audience.
  • Implementing Digital Marketing Strategies : Utilize digital marketing techniques such as search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing to increase your online visibility. Share informative content, engage with your audience, and establish your authority in the solar industry.
  • Building a Referral Network and Utilizing Customer Testimonials : Encourage satisfied customers to refer your services to their friends, family, and colleagues. Word-of-mouth marketing can be a powerful tool. Request and showcase positive customer testimonials on your website and other marketing channels to build trust and credibility.

Delivering Exceptional Customer Service

Providing exceptional customer service is paramount for long-term success and client satisfaction. Consider the following:

  • Clear Communication and Transparency : Maintain open and transparent communication with clients throughout the solar installation. Address their queries promptly, provide regular project updates, and ensure they are informed about the progress and expected outcomes.
  • Accurate Quotes and Proposals : Provide detailed and accurate quotes and proposals that clearly outline the scope of work, associated costs, and project timelines. Transparency in pricing and deliverables helps build trust with customers.
  • Post-installation Support and Maintenance Services : Offer post-installation support and maintenance services to address any issues or concerns arising after the solar panel installation. Timely response to service requests and providing ongoing maintenance plans can enhance customer satisfaction and loyalty.

Managing Business Expenses and Finances

Effectively managing your business expenses and finances is crucial for sustainability and profitability. Here are key considerations:

Estimating Startup Costs

Thoroughly assess the initial expenses associated with starting a solar business. Consider costs such as equipment and tool purchases, inventory, marketing and advertising, office space, utilities, and employee salaries or contractor fees. Prepare a detailed budget and factor in contingencies to ensure you have adequate funds for a smooth startup.

Financial Management and Funding

Establish robust financial management practices to track cash flow, monitor expenses, and maintain financial records. Consider utilizing accounting software to streamline financial processes. Explore funding options, such as small business loans, grants, or partnerships with investors, to secure capital for your solar business—additionally, research government incentives and support programs to promote renewable energy businesses.

Understanding the solar industry, planning your business effectively, launching and growing your operations, and managing business expenses and finances are critical for establishing and scaling a successful solar business. By deeply understanding the solar energy market, including trends and target segments, you can position your business strategically to meet evolving demands. Thorough planning, encompassing a well-crafted business plan, setting up your business infrastructure, and ensuring proper insurance coverage and legal compliance, sets a strong foundation for success.

Once launched, growing your solar business requires effective marketing and sales strategies to attract customers and establish a strong market presence. Building a professional network through collaborations, industry connections, and association memberships can open doors to partnerships and referrals. Leveraging digital marketing techniques, such as a professional website, online visibility, and engaging content, can expand your reach and enhance your brand identity. Exceptional customer service, characterized by clear communication, accurate proposals, and post-installation support, cultivates long-term client satisfaction and positive word-of-mouth.

Managing business expenses and finances is crucial for the sustainability and profitability of your solar business. Estimating startup costs accurately, considering equipment, marketing, office space, and employee expenses, ensure you have adequate resources. Implementing robust financial management practices and utilizing accounting software enables you to track cash flow, monitor expenses, and maintain accurate records. Exploring funding options, such as small business loans or government incentives, can provide the necessary capital for business growth and expansion.

By excelling in understanding the solar industry, planning your solar business effectively, launching and growing your operations, and managing business expenses and finances, you lay a solid groundwork for building a thriving and profitable solar business. Embrace the opportunities in the renewable energy sector, and leverage your expertise to contribute to a sustainable future while achieving business success.

About the Author

Solar Panels Network USA stands at the forefront of solar energy solutions, driven by a team of seasoned solar engineers and energy consultants. With over decades of experience in delivering high-quality solar installations and maintenance, we are committed to promoting sustainable energy through customer-centric, tailored solutions. Our articles reflect this commitment, crafted collaboratively by experts to provide accurate, up-to-date insights into solar technology, ensuring our readers are well-informed and empowered in their solar energy decisions.

Solargraf

How to Start a Solar Business. A-Z Guide

The solar industry is one of the fastest-growing industries globally, so it’s no surprise that new entrepreneurs consider getting involved in this boom every day. If you’re reading this right now, you’re likely thinking about riding this solar wave yourself, but you’re not sure where or how to start.   

While starting any business can be a large endeavor for anyone, this article will serve as an introduction and guide on starting a solar company, from the very beginning to how to generate leads and scale your company up from a one-man operation to a fully staffed and operational business.   

Whether you’re brand new to the solar industry and just earned the required PV licenses to work in your state, or you’re a solar installer or salesperson looking to branch out and start something new, there’s something in this guide for you.   

How to start a successful solar company  

Congratulations! Choosing the solar energy industry as the path for your business is a wise and responsible choice. Not only is it a growing industry with tons of room for success, but it also contributes to a cleaner, more sustainable environment.  

Before you jump right into it, though, let’s talk about one thing: goal setting. Without proper goal setting, your solar company will be like everyone else’s – with no direction and nowhere to go. You can’t just say what you want to do; you need to set deadlines and create action plans that will help you sustain the business. Can your actions meet your expectations?  

Examine past projects or events that were successful in this field and see if you can follow their pattern of success in creating your own goals. Also, keep an eye on other companies in this field who are doing well with their goals. If one of them has set up five branches around the globe in six months, don’t try to match them if you’re still new to this industry, as the chances are high that you won’t be able to meet their standards yet.  

Instead, aim for more realistic goals like hiring your first wave of staff within the first year; whatever works for you and helps build your confidence and reputation among clients and competitors over time.  

How to Get Started/First Steps  

Once you’ve set some realistic goals for yourself, it’s time to plan and get started. Here’s a quick list of every step you should consider before starting your business.   

  • Settle on a business structure (sole proprietorship, partnership, corporation).  
  • Write a detailed business plan. This is important as it will guide all your decisions and help you secure funding.  
  • Educate yourself further on the solar industry and learn to analyze the market. This will help you understand how your business fits in and determine its prospects for success. Learn what your competition is doing and identify how to stand out from them; that is, offer something different or better than they do.  
  • Design a solar marketing  plan . This should be based on a SWOT analysis; that is, an analysis of strengths, weaknesses, opportunities, and threats concerning other businesses in the same industry. If this sounds complicated, don’t worry too much, as there are plenty of online resources detailing exactly how to go about this step-by-step.
  • Apply for funding if required. You can apply for grants or loans from various government agencies. If successful, you’ll then have to figure out what equipment/inventory you need to buy and build so you can have everything ready when the funds arrive. You may also need some initial investment capital which can come from personal savings or friends/family members willing to invest their money into your venture (be sure they’re aware of any potential risks, though!). Consider using crowdfunding platforms like Kickstarter, too – it could give your company exposure while raising money simultaneously!  

Writing A Solar Business Plan  

Writing a business plan is one of the first steps in starting a solar business . For many, this means creating a comprehensive, 30-plus page document covering all aspects of your proposed company, from market research to financing and marketing.  

However, there’s no need to panic – it’s possible to create an effective business plan without spending weeks at it. Below are the six most important things you need to understand when writing one:  

  • Know your market  
  • Know your competition  
  • Know what makes you unique  
  • Know how you’re going to finance your business  
  • Know what equipment and tools you’ll need  
  • Know how you’re going to find clients  

When writing your business plan, you must answer a few questions about what makes your solar installation business unique. What sets you apart from the competition? What expertise do you bring to the market? Why would people want to buy from you rather than someone else?  

The truth is that most of your competitors will have roughly the same level of experience as you. So, when thinking about what makes your business unique, think about why it’s in a good position to succeed.  

Perhaps you are passionate about sustainable energy and believe that our society should be powering itself with renewable energy sources like solar power. If so, make sure this passion comes through in your marketing materials and customer interactions because it might be what sets you apart from other installers who just see this as a way to make money. Make sure that potential customers know how passionate you are about what they are buying rather than being sold on price or naivety alone.  

Understand what tools and equipment you’ll need to invest in to get your business up and running. This includes what kind of stock of PV panels, inverters, wires, etc. you’ll want to have on hand to start with, as well as any common or specialized tools  and safety/construction equipment you’ll need to provide yourself and your team with.   

Your business plan should also include some plans about staffing your company for the upcoming year. How many salespeople do you think you’ll need? Do you want to build multiple small teams of installers to cover more ground, or do you just need one or two to start with? Will you hire an in-house marketer or rely on agencies and freelancers? How much are you willing to pay people to provide the level of quality you want your business to offer, and how much do you want to spend on advertising to get your name out there?   

Funding Your Solar Business Startup  

There are many ways to go about funding your solar business. You can use your own cash (a home equity line of credit is a popular option), take out a small business loan, get an SBA loan, or even use crowdfunding or credit cards. If you’re unsure of how much money you’ll need to start up, it’s best to consult with a nonprofit organization that offers advice and guidance on the process (like SCORE).   

If you don’t have enough money to start an entire business right now, consider starting off as a subcontractor for another company until you’re able to stand on your own. This will give you some time to save up and gather the funds you need, but it will also keep you in the loop of what’s going on in the solar industry and help you build and maintain your own solar skills and knowledge.   

Learn about your local solar market  

You can have all the skills and certifications in the world, but if you don’t understand what your own, local solar market looks like, you’ll probably have some trouble starting a business that fits in with what your potential clients need. Market research can take many forms. Here are a few things to learn about when discovering your local solar market.  

  • Size: How big is your solar market? How many solar companies already operate in your area?  
  • Customers: Who are the people in your service area? What do they want? Where do they find their information and spend their time? How much do they like to spend?  
  • Competitors: What do your competitors offer? Why do your potential solar customers choose your competitors for their solar projects?  
  • Potential Gaps: Are there any gaps in the market that your competitors are neglecting? How can you fill them?   

Now that you know about the major solar markets in your area, what are some of the factors that make them more attractive to do business in than others? Each business has different needs and goals, and yours might differ from others. This is why your next step is to take a deep dive into your local market’s trends and big players.  

What are the trends in your local solar market?  

Understanding trends is important for any solar business. Solar is a growing industry, but how fast it grows and why depends on many factors.  

Solar market trends can be tracked using the following sources:  

  • The Database of State Incentives for Renewables and Efficiency (DSIRE) tracks incentives in real-time. DSIRE has one of the most comprehensive and up-to-date lists of state, local, utility, and federal incentive programs that promote renewable energy. Explore their website to search for financial incentives related to solar applications where your company will operate.  
  • Access the U.S Department of Energy’s SunShot Initiative website regularly to stay up to date on market data, reports, and current news in the solar industry.  
  • It is also important to learn about which companies are active at both the national level and within your local area by reading trade journals like PV Magazine or subscribing to newsletters such as those published by SEIA, SEPA, and Canary Media. This will also help you stay updated on new programs, incentives, and new equipment.   

Learn about your competitors  

No business should be run without some competitor research. This is essential to the success of your solar business. You need to know who you will be competing with within your market, what they do, and how they do it. This will help you create a plan to beat them.  

Identify their strengths and weaknesses. While your competition should be taken very seriously, do not forget that for a new business, it is also essential that you identify your own strengths and weaknesses to fill any gaps in the market left open by other companies.  

Find out how they reach customers. What channels do they use? How effective are these channels? Which channels could you potentially use as well? Do they have a blog with content that helps them to generate leads? What are they missing on their blog, and how can you put together content to draw traffic to your own website?  

Generating Leads, Clients  

There are many proven ways of generating leads and potential clients, but the one that we have found to be most successful and cost-effective is online marketing. With online marketing, you can target your customers based on location, income range, age range, interests, titles, etc. These targeting options allow you to find your ideal customer easily and provide your services right when they need them.  

To generate leads with this method requires a few things: A website and landing page created for conversions, a blog where you offer useful information about solar energy, and some form of lead magnet that offers people something valuable in exchange for their contact information (like an eBook or report). An email marketing campaign designed to nurture leads over time until they are ready to make a purchase should also be set up to build trust with people who provide you with their information.   

You should also consider setting up a presence on social media since most people have accounts nowadays and visit these places often. Here, you can build a community, educate people, and display what services you offer, all for free. You can also run paid ads on these platforms to supplement your search engine marketing efforts and link back to your website as many times as you’d like in an effort to gather emails and phone numbers for your salespeople.   

How to Scale  

Scaling a solar business is no easy feat, but it’s not impossible either. Once you have a small team of passionate employees and a few processes in place, building up from below shouldn’t be too complicated or challenging. Here are the three main things you need to build at your solar company if you’re looking to scale.   

  • Documentation: Keeping a record of everything is essential to growing a business. Document everything from sales processes, important information, and logins, instructions on how to complete certain tasks, manage inboxes and communicate with other teams in the company. All this documentation should be kept in a secure location, and everyone who needs to be in the know should have access. This prevents employees from leaving with essential information that no one else knows and helps new hires get onboarded effectively.   
  • Structure: Even if you don’t have the employees to fill certain roles yet, build up a company structure that you aspire to have in the future. For example, if you only have one salesperson right now, plan for that person to get promoted to team lead and hire below them. When people start telling you that their workload is increasing, make plans to hire people to cover the added workload.   
  • Trust: Your first employees should be people you believe can do a great job and people you trust to make decisions for you. As your company grows, you won’t be able to be as hands-on as you might have been when you started the business. Trust that the people you hired are competent enough to handle their departments, and let them build them up as necessary.   

Every company starts from nothing. The difference between those that make it, and those that don’t lie in how well they are able to handle growth and scale up.   

Difficulties of running a solar company  

The solar sales industry is not for everyone. Not everyone has the work ethic, personality and attitude to succeed in this type of business. So if you are looking for your get-rich-quick scheme or something to do on the weekends, this isn’t it.  

The solar sales industry requires an extremely high level of commitment from your employees and incredible discipline, patience, and self-motivation. Every day, you will face rejection, challenges, and obstacles you never even thought about before venturing into business ownership. If you cannot handle adversity or have a low threshold for stress, then maybe running a solar company isn’t for you.  

On the solar industry side of things, supply issues might cause problems for the solar jobs you have in the pipeline, state and federal incentives or programs might be canceled or dry up, and there’s always the risk that some newer, better renewable energy technology pops up and leapfrogs right over everyone in the solar industry.   

On the business side, employees will quit, customers will occasionally be unhappy with your work, and money might be lost along the way. The difference between a successful business and an unsuccessful one is how the owners and CEO can effectively adapt and handle these issues.  

In Closing   

Starting a solar business requires a lot of planning, consideration, money, and effort, and it isn’t for everyone. The good news is that if you follow this guide, you’ll have a great foundation to start off with. While we can’t help everyone build their own solar companies, the tips we’ve laid out here are definitely a great starting point for anyone looking to grow and be successful in the solar industry.   

Looking to scope, sell and complete more solar projects than ever? Solargraf is the most user-friendly, robust, and fully integrated solution on the market. Book your  free demo today  to learn more about growing your business with Solargraf. 

Book a demo

Previous Post Solar Battery Design Tool: Size and Optimize

Next post how to properly pitch solar panels.

  • API Documentation
  • Solargraf Help Center
  • Training Package
  • [email protected]
  • 1-888-997-1101

solar energy business plan

  • Terms of service
  • Privacy policy
  • Accessibility statement
  • Do not Sell or Share my Personal Information

© Solargraf

  • Proposal services
  • Permit services
  • NEM 3.0 in Solargraf
  • Help Center
  • Schedule a demo

Business Plan Template for Solar Energy

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

slide 1

Thinking of venturing into the exciting world of solar energy? Well, you're in luck! ClickUp's Business Plan Template for Solar Energy is here to guide you every step of the way.

With this template, you'll be able to:

  • Craft a comprehensive business strategy tailored specifically for the solar energy industry
  • Develop accurate financial projections that showcase the potential profitability of your venture
  • Conduct a thorough market analysis to identify key trends, opportunities, and competitors
  • Create a detailed implementation plan that outlines your timelines, milestones, and action steps

By using ClickUp's Business Plan Template for Solar Energy, you'll have the perfect tool to attract investors, secure funding, and kickstart your solar energy business. So, what are you waiting for? Start planning your solar-powered success today!

Business Plan Template for Solar Energy Benefits

When using the Business Plan Template for Solar Energy, you can enjoy these benefits:

  • Streamline the process of creating a comprehensive business plan specifically tailored to the solar energy industry
  • Effectively communicate your strategy, objectives, and financial projections to potential investors and secure funding for your solar energy venture
  • Conduct a thorough market analysis to identify trends, opportunities, and potential competitors in the solar energy industry
  • Develop a clear implementation plan to guide the successful launch and growth of your solar energy business
  • Save time and effort by leveraging a pre-designed template that includes all the essential sections required in a solar energy business plan.

Main Elements of Solar Energy Business Plan Template

When it comes to launching a successful solar energy business, ClickUp's Business Plan Template has you covered with all the essential elements:

  • Custom Statuses: Track the progress of your business plan with four customizable statuses: Complete, In Progress, Needs Revision, and To Do. Easily stay on top of tasks and ensure nothing falls through the cracks.
  • Custom Fields: Capture important information in three custom fields, including Reference, Approved, and Section. Keep all your business plan details organized and easily accessible.
  • Custom Views: Gain different perspectives on your business plan with five unique views. Use Topics to focus on specific areas, Status to track progress, Timeline to visualize milestones, Business Plan to see the big picture, and the Getting Started Guide to help you navigate the template.
  • Collaboration Tools: Collaborate seamlessly with your team by assigning tasks, leaving comments, attaching files, and utilizing ClickUp's powerful integrations.
  • Project Management: Plan, execute, and track your solar energy business plan with ease using features like Goals, Gantt Chart, Board View, Recurring Tasks, Automations, Calendar View, Table View, Dashboards, Whiteboards, Milestones, Email, AI, and Workload View.

With ClickUp's Business Plan Template, you'll have everything you need to create a comprehensive and compelling solar energy business plan.

How To Use Business Plan Template for Solar Energy

If you're ready to create a business plan for your solar energy company, follow these 6 steps using ClickUp's Business Plan Template:

1. Executive Summary

Start by writing a compelling executive summary that outlines the key details of your solar energy business. This section should include your company's mission, vision, target market, competitive advantage, and financial projections.

Use Docs in ClickUp to create and write your executive summary in a professional and concise manner.

2. Market Analysis

Conduct thorough research on the solar energy market to identify trends, customer segments, and competitors. Analyze the demand for solar energy in your target market and identify any barriers or opportunities that may exist.

Utilize the Table view in ClickUp to organize and analyze your market research data and present it in an easily digestible format.

3. Product and Service Offering

Clearly define the solar energy products and services you will offer to customers. Explain the unique features and benefits of your offerings, such as solar panel installation, maintenance, and energy storage solutions.

Use custom fields in ClickUp to outline and categorize your product and service offerings, ensuring that all key details are captured.

4. Marketing and Sales Strategy

Develop a comprehensive marketing and sales strategy to reach your target customers and generate leads. Outline your pricing structure, promotional activities, and distribution channels. Identify key partnerships and collaborations that will help you expand your reach.

Use tasks in ClickUp to create a step-by-step plan for executing your marketing and sales strategy, assigning responsibilities to team members and setting deadlines.

5. Financial Projections

Create detailed financial projections that outline your revenue streams, expenses, and projected profitability. Include a break-even analysis, cash flow projections, and a timeline for achieving financial milestones.

Utilize ClickUp's Dashboards to visually track and monitor your financial projections, allowing you to make data-driven decisions to drive business growth.

6. Implementation Plan

Develop a detailed implementation plan that outlines the steps and timeline for launching and growing your solar energy business. Include key milestones, staffing requirements, operational processes, and any regulatory or compliance considerations.

Use Goals in ClickUp to set specific objectives and track your progress towards implementing your business plan, ensuring that you stay on track and achieve your desired outcomes.

By following these steps and utilizing ClickUp's Business Plan Template, you'll be well-equipped to create a comprehensive and effective business plan for your solar energy company.

Get Started with ClickUp’s Business Plan Template for Solar Energy

Entrepreneurs or companies entering the solar energy industry can use the Business Plan Template for Solar Energy in ClickUp to create a comprehensive plan for their solar energy business, attracting investors and securing funding for their venture.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to outline and organize different sections of your business plan, such as executive summary, market analysis, financial projections, and implementation plan
  • The Status View will help you track the progress of each section, whether it's complete, in progress, needs revision, or still to do
  • The Timeline View will give you a visual representation of the project timeline, allowing you to set deadlines and milestones
  • The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily navigate between sections and make edits
  • The Getting Started Guide View will provide you with a step-by-step guide on how to use the template effectively and create a compelling business plan
  • Utilize the custom fields: Reference, Approved, and Section, to add additional information and track the status of each section
  • Update statuses and custom fields as you make progress and receive feedback from stakeholders
  • Monitor and analyze your business plan to ensure it meets the requirements of investors and effectively communicates your solar energy business vision and strategy.
  • Business Plan Template for Product Managers
  • Business Plan Template for Professional Advisors
  • Business Plan Template for Biotech Startups
  • Business Plan Template for Coaches
  • Business Plan Template for Crafters

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

  • Product Roadmap
  • Affiliate & Referrals
  • On-Demand Demo
  • Integrations
  • Consultants
  • Gantt Chart
  • Native Time Tracking
  • Automations
  • Kanban Board
  • vs Airtable
  • vs Basecamp
  • vs MS Project
  • vs Smartsheet
  • Software Team Hub
  • PM Software Guide

Google Play Store

Growthink logo white

How to Start a Solar Company

start a solar company

Starting a solar company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful solar company.

Importantly, a critical step in starting a solar company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Solar Company :

  • Choose the Name for Your Solar Company
  • Develop Your Solar Company Business Plan
  • Choose the Legal Structure for Your Solar Company
  • Secure Startup Funding for Your Solar Company (If Needed)
  • Secure a Location for Your Business
  • Register Your Solar Company with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Solar Company
  • Buy or Lease the Right Solar Company Equipment
  • Develop Your Solar Company Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Solar Company
  • Open for Business

1. Choose the Name for Your Solar Company

The first step to starting a solar company is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your solar power business:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your solar company.

2. Develop Your Solar Company Business Plan

One of the most important steps in starting a solar company is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your own solar business.
  • Company Overview – this section tells the reader about the history of your solar company and what type of solar company you operate. For example, are you a solar panel manufacturer, system installer, or a project developer? 
  • Industry Analysis – here you will document key information about the solar industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products or services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your solar company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing efforts.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your solar company make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your solar company.

Next you need to choose a legal structure for your solar installation business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the solar company and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to start a solar business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a solar company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a solar company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your solar company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

Incorporate Your Business at the Guaranteed Lowest Price

We are proud to have partnered with Business Rocket to help you incorporate your business at the lowest price, guaranteed.

Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

4. Secure Startup Funding for Your Solar Company (If Needed)

In developing your solar company business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a solar company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a solar company that they believe has high potential for growth.

5. Secure a Location for Your Business

When you’re looking for a physical location for your new business, it’s important to think about the following factors:

-The climate: You’ll want to find a location that gets a lot of sun.

-The cost of land and property: You’ll need to find a location that is affordable.

-The zoning regulations: Make sure the location you choose is zoned for commercial use.

-The availability of utilities: You’ll need to make sure the location has access to power and water.

-The local economy: Make sure the location you choose is economically viable.

Once you’ve considered these factors, you can start looking for locations that fit your needs.

6. Register Your Solar Company with the IRS

Next, you need to register your solar energy business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your solar energy business’ name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your solar company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

In order to start a solar panel business, you will need a few licenses and permits. You will need a business license and a contractor’s license, which allows you to work in the construction industry. You will also need a permit before installing solar panels, which is issued by your city or county government. You may contact your local government to learn more about the specific licenses and permits you will need.

10. Get Business Insurance for Your Solar Company

The type of insurance that is needed to operate a solar energy business can vary depending on the state in which the company is located.

Some business insurance policies you should consider for your own business include:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Solar Company Equipment

To run a solar company, you will need the following equipment:

  • Solar panels
  • Charge controllers
  • Mounting hardware
  • Installation tools

12. Develop Your Solar Company Marketing Materials

Marketing materials will be required to attract and retain customers to your solar business.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your solar business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional solar company website provides potential clients with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your solar company.

13. Purchase and Setup the Software Needed to Run Your Solar Company

The software you need to run a solar business is mainly accounting software and solar project management software such as SolarNexus or ENACT. Accounting software is necessary to keep track of your finances, while project management software can help you manage your projects more effectively. Other software that may be useful for solar businesses includes Customer Relationship Management (CRM) software and Computer-Aided Design (CAD) software.

14. Open for Business

You are now ready to open your solar company. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your solar company business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Solar Company FAQs

Is it hard to start a solar company.

No, it’s not hard to start a solar power business . There are plenty of resources available to help you get started, and the technology has become more accessible over the past several years. There are also incentives available to help make your solar panel installation business affordable.

How can I start a solar company with no experience?

If you're looking to start a solar power company but don't have any experience in the industry, there are a few things you can do. First, you can reach out to solar experts who are already in the solar business and ask them for advice. You can also attend trade shows and other events related to renewable energy to learn more about the industry. Finally, you can read books and articles about solar energy to gain a better understanding of how it works.

What type of solar company is most profitable?

The most profitable solar power companies are those that install solar panels for homeowners and businesses. These companies typically have a higher profit margin because the cost of the equipment is often covered by the customer.

How much does it cost to start a solar company?

The cost of starting a solar company will vary depending on the size and scope of the business. However, some rough estimates suggest that it costs anywhere from $10,000 to $100,000 to start a solar company.

What are the ongoing expenses for a solar company?

The ongoing expenses for a solar company can include marketing and advertising, employee salaries, rent or mortgage payments, and other administrative costs. It is important to factor these expenses into your business plan when starting a solar company, in order to ensure you are able to maintain profitability over the long term.

How does a solar company make money?

Solar companies make money by selling or leasing solar panels to homeowners and businesses. Aside from residential installation , they may also offer maintenance and repair services for the solar system. Some successful businesses also generate revenue by selling the electricity generated by the solar panels to utility companies. 

Is owning a solar company profitable?

Yes, owning a solar company is profitable. The main way a solar company makes money is by selling electricity, but they can also make money through government incentives , system installation and repairs, and other services. Solar companies have seen significant growth in recent years as the cost of solar technology has decreased and awareness of its benefits has increased.

Why do solar companies fail?

Many businesses fail because they are not able to generate enough revenue to cover their costs. In order to be successful, a solar company must be able to offer competitive rates while also managing its expenses. Other reasons for failure include poor management, a lack of innovation, and a failure to understand the market.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

PlanBuildr Logo

Solar Farm Business Plan Template

Written by Dave Lavinsky

Solar Farm Business Plan

You’ve come to the right place to create your Solar Farm business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their solar farms.

Solar Farm Business Plan Example

Below is a template to help you create each section of your Solar Farm business plan.

Executive Summary

Business overview.

Helios Solar is a startup Solar Farm company located in northern New Mexico.  The company was founded by husband and wife team Derek and Meri Smith. Derek has deep experience in the construction industry, and Meri has a background in accounting. The combination of these skills positions the couple to succeed in building and maintaining a solar farm. What’s more, Derek and Meri already own a 250-acre tract of land in sunny New Mexico.

Product Offering

Helios Solar has designated 50 acres on which it will install crystalline silicon solar panels with sun tracking technology. It will begin as a 5MW farm, with ample land for capacity growth. The company will keep abreast of solar technology innovations as it grows.

Customer Focus

Helios Solar will offer wholesale electricity to established utility companies in New Mexico and surrounding states.

Management Team

Helios Solar will be owned and operated by Derek and Meri. Derek will oversee the physical operation of the farm, while Meri will oversee the administrative side.

Derek Smith has a background in construction, and is a graduate of Solar Energy International, and subsequently earned a North American Board of Certified Energy Practitioners (NABCEP) certification as a PV Commissioning & Maintenance Specialist.

Meri Smith is a graduate of the University of New Mexico with a Bachelor’s degree in Accounting. She has been working at a local accounting firm for over a decade as a CPA. Meri’s experience in accounting has given her the skills to manage the company’s finances, and the knowledge to steer the company to financial stability and success.

Success Factors

Helios Solar will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified PV experts
  • An ideal location in New Mexico, with ample room for expansion

Financial Highlights

Helios Solar is seeking $2 million in debt financing to launch its solar farm. The funding will be dedicated towards installing solar panels and payroll of the staff until the farm reaches break even. The breakout of the funding is below:

  • Hardware (modules, inverters, mounts, etc.): $1.7 million
  • Office equipment, supplies, and materials: $10,000
  • Overhead expenses (payroll, rent, utilities): $200,000
  • Marketing costs: $10,000
  • Working capital: $10,000

To supplement its funding requirements, Helios Solar intends to apply for government grants and take advantage of incentive programs for the installation of solar equipment.

solar energy business plan

Company Overview

Who is helios solar.

Helios Solar aims to deliver utility-scale solar power, starting with a 5MW capacity. The husband and wife team is highly qualified and experienced in PV maintenance, accounting, and financial reporting.

Helios Solar History

Helios Solar is owned and operated by Derek and Meri Smith, a former construction manager and certified PV Commissioning & Maintenance Specialist (Derek), and CPA (Meri). Derek has worked for a large construction company and oversaw a variety of construction projects in the Albuquerque metro area. Derek’s tenure with the construction company, as well as his education in PV maintenance, combined with Meri’s financial acumen has given them the skills and knowledge required to venture out and start their own company. Derek and Meri have been awarded contracts with two large utility companies, which guarantees Helios Solar stability while they work to increase capacity.

Since incorporation, Helios Solar has achieved the following milestones:

  • Registered Helios Solar, LLC to transact business in the state of New Mexico.
  • Has cleared and prepared a 5-acre parcel of land for PV installation, and constructed an office building nearby.
  • Reached out to numerous utilities in order to start getting wholesale contracts.
  • Began recruiting PV maintenance workers, and office personnel to work at Helios Solar.

Helios Solar Services

Industry analysis.

The Solar Power industry is expected to grow over the next five years to over $18.3 billion.

The growth will be driven by the large expansion of government spending is set to support the solar industry as the push toward renewables accelerates. Electric power consumption is expected to increase slightly, but is expected to continue its shift toward renewable sources and away from fossil fuels.

The Solar Power industry in the United States is growing rapidly, underpinned by a combination of favorable government incentives and consistent technological advancements. Furthermore, solar power falls into the emergent green energy sector and benefits from rising public and private support.

Costs will likely be reduced as PV panels continue to gain efficiency and manufacturers compete to drive down the price of producing the panels. Solar Farms have also benefited from attractive tax credits and requirements for downstream utilities to diversify energy holdings and integrate renewable energy into their portfolio.

Customer Analysis

Demographic profile of target market.

Helios Solar will target utility companies in New Mexico, Colorado, Utah, and Arizona.

The precise data for these target states are:

Customer Segmentation

Helios Solar will primarily target the following customer profiles:

  • Non-profit utility companies
  • Corporate utility companies
  • Government administered utilities

Competitive Analysis

Direct and indirect competitors.

Helios Solar will face competition from other companies with similar business models. A description of each competitor company is below.

Sunrise Solar Power Plant

Sunrise Solar is a 794 MWp (614 MWAC) photovoltaic power station in California, near the Mexican border. The facility was developed and constructed in three phases.

The first phase was commissioned in 2014, and supplies 266 MW under a 25-year agreement. The third phase was commissioned in 2018, and provides 328 MW using 2.8 million thin film panels. Phase two was commissioned in early 2020, and provides 200 MW.

The plant users more than 3 million thin-film CdTe photovoltaic modules and 138 skids which rotate on a north-south axis tracking the path of the Sun, and produces enough energy to power 72,000 homes.

Sun Mountain Solar Facility

The Sun Mountain Solar Facility is an 802 megawatt solar photovoltaic power plant. The plant entered service on December 1, 2010. It is co-located with three other solar projects in the region, thus forming a more than 1 gigawatt (GW) solar generating complex.

100 GW·h/year from phase 1 has been sold under a 20-year power purchase agreement (PPA). Power generated from phase 2 has been sold under a 25-year power purchase agreement (PPA).

This solar complex creates enough electricity to power 200,000 homes. It sits on 4,000 acres of land and has about 4.3 million solar panels. The facility has been built in phases and the first one came on line in 2010, with the rest following in 2012, 2015, 2016, and 2021.

Badlands Solar Park

Badlands Solar Park is one of the largest solar parks in the US. The park is spread over a total area of 7,000 acres, and has a total capacity of 2,000 MW. It is expected to eventually have a total capacity of 3,000 MW. The project is a joint effort between state-owned energy companies, which provide electricity across the country. Construction on the Badlands Solar Park began in 2016.

It was built in four phases:

  • Phase I – 420 MW of capacity
  • Phase II – 250 MW of capacity
  • Phase III – 500 MW of capacity
  • Phase IV – 250 MW of capacity

Competitive Advantage

Helios Solar will be able to offer the following advantages over their competition:

  • Local, family-owned operation, with highly-qualified PV experts
  • Helios Solar stays abreast of all technology developments, takes care of all maintenance and property improvements, and delivers an accurate and complete set of financials each month.
  • Helios Solar offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Helios Solar will offer the unique value proposition to its clientele:

  • Highly-qualified team of PV experts that provide a comprehensive set of solar services (financial, accounting, marketing, maintenance, and improvements).
  • Unbeatable pricing to its clients – Helios Solar does not mark up its services at a large percentage. They will offer the lowest pricing in the region.

Promotions Strategy

The promotions strategy for Helios Solar is as follows:

Professional Associations and Networking

Helios Solar will become a member of solar associations such as Solar Energy Industries Association (SEIA), American Council on Renewable Energy (ACRE), and Solar Energy International (SEI). They will focus their networking efforts on expanding their brand recognition and relevance.

Print Advertising

Helios Solar will invest in professionally designed print ads to display in programs or flyers at solar industry networking events.

Website/SEO Marketing

Helios Solar will maintain a well-organized and informative website, which will list all their services. The website will also list their contact information. The company will also hire a digital marketer to enhance their website presence with SEO marketing tactics so that Helios Solar’s website will be well-positioned at the top of internet search results.

Helios Solar’s pricing will be moderate and on par with competitors so clients feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Helios Solar.

Operation Functions:

  • Meri Smith will be President of the company. She will oversee the office and manage client relations.
  • Derek Smith will be CEO of the company. He will oversee field operations: performing installation, maintenance, and upgrades to the solar array.

Milestones:

Helios Solar will have the following milestones complete in the next eight months.

5/1/202X – Finalize construction of office space

615/202X – Finalize property preparation and solar array planning

8/1/202X – Installation of racks and mounts

12/1/202X – Installation of solar array

12/15/202X – Begin networking at industry events

1/1/202X – Helios Solar opens its office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Helios Solar are the electricity fees they will charge to utility companies for their services. Most other solar energy wholesale companies charge $83 per MWh; Helios Solar will initially charge $80 per MWh.

The cost drivers will be the overhead costs required to maintain and upgrade solar arrays. The major expenses will be payroll, and hardware purchases.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Number of MWh Per Year: 1,750
  • Average Fees: $27/MWh

Financial Projections

Income statement, balance sheet, cash flow statement, solar farm business plan faqs, what is a solar farm business plan.

A solar farm business plan is a plan to start and/or grow your solar farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your solar farm business plan using our Solar Farm Business Plan Template here .

What are the Main Types of Solar Farms?

There are a number of different kinds of solar farms , some examples include: Crystalline Silicon Power Plant, Thin-Film Solar Power Plant, solar panel farms, renewable energy and alternative energy providers.

How Do You Get Funding for Your Solar Farm Business Plan?

Solar farm businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

A well crafted solar farm business plan is essential to attract any type of potential investor.  This is true for a new solar farm, a solar energy business plan and a solar panel business plan.

What are the Steps To Start a Solar Farm Business?

Starting a solar farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Solar Business Plan - The first step in starting a business is to create a detailed solar farm business plan that outlines all aspects of the venture. This should include market research on the solar farm industry and potential target market size, information on the services and/or products you will offer, your mission statement, marketing strategy, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your solar farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your solar farm business is in compliance with local laws.

3. Register Your Solar Farm Business - Once you have chosen a legal structure, the next step is to register your solar farming business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your solar farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Solar Farm Equipment & Supplies - In order to start your solar farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your solar farming business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to attract potential customers.

Learn more about how to start a successful solar farm business:

  • How to Start a Solar Farm Business

Sunbase Data Logo

1-888-678-6227

As a solar company, you know that the industry is constantly evolving. To stay ahead of the competition and continue to grow your business, you need to be proactive and innovative. One way to do this is by proposing new solar energy projects to potential clients.

This business proposal example we have included will help you outline your ideas and make a strong case for why solar energy is the best option for your organization by adding them to your solar energy business proposal.

Included in this example are sections on the standard elements a solar energy proposal should consist off and more. By presenting well-thought-out proposals, you can increase your chances of winning new business and growing your solar company.

Check out Sunbase solar proposal software to make solar proposals instantly, saving money and time!

Keep reading for tips on putting together a winning proposal.

Standard Solar Energy Business Proposal Elements

When crafting a business plan for your solar energy company, there are certain elements that must be included in order to give your investors an accurate and complete picture of your business.

While the specific details of each section will vary depending on the type and size of your company, there are some standard elements that should be included in every solar energy business plan:

Company description

Here you will provide an overview of your company, more like an executive summary including its history, mission statements, and any relevant information about the products or services you offer.

The company description should be like this-

"ABC is a solar energy company that specializes in the development, financing, and construction of solar power plants. We are a vertically integrated company, meaning that we handle everything from the initial site selection and feasibility studies to the final commissioning of the plant. Our team has over 20 years of experience in the solar industry, and we have completed projects all over the world.
We are passionate about solar energy and its potential to transform the way we power our homes and businesses. We believe that solar should be accessible to everyone, and our goal is to make it as easy as possible for people to switch to renewable energy.
If you're interested in learning more about what we do or how we can help you transition to solar, please contact us. We would be happy to chat with you about your specific needs and see if we can help you save money and go green!"

Market analysis 

Market analysis is critical when starting any business, and the solar industry is no different. There are a few key things to keep in mind when analyzing the market for a solar Energy business.

In this section, you will need to demonstrate an understanding of the solar energy market as a whole, as well as your company's place within it.

Government Incentives

Government entities and incentives or regulations regarding solar energy. These can vary greatly from country to country, so it is important to do your research before entering any market.

Competition

Who are the other players in the market? What are their strengths and weaknesses? How can you differentiate your business in order to gain a competitive advantage?

These are just some of the factors to consider when conducting a market analysis for a solar energy business proposal. By taking the time to do your homework, you will be in a much better position to succeed in this rapidly growing industry.

There are a number of factors that you need to take into account when carrying out SWOT analysis. These include:

  • The current state of the solar energy market
  • Your business's strengths and weaknesses
  • The opportunities and threats that your business faces

If you are looking for developing a solar energy business proposal, our team of experts can assist you. Looking to schedule an appointment? Questions about our services? Visit our  contact page .

Financial projections

This is where you will outline your expected revenue, expenses, and profitability over a period of time.

Include information on how much capital you will need to get started, your financing options, how much the projected operating expenses or cost are, as well as any other financial details, even minimal maintenance charges you might pay, that are relevant to your business.

By including all of these elements in your solar energy business plan, you can give investors a comprehensive overview of your company and its potential for success, and why it is a good investment.

By taking the time to create a well-rounded and professional business proposal, you can set yourself up for success when seeking out finance for your solar energy venture.

The solar energy business is rapidly growing and there are plenty of opportunities for those who are looking to get involved. However, as with any business, it is important to have a solid plan and understand the financials before getting started.

Current State

This section will include details of your company's current status, in the solar technology industry.

Here is a brief example of how it could be written-

The company I am proposing is called ABC. It is a solar energy company that will provide an innovative and sustainable solution to the world’s energy needs. The current state of the solar industry is such that there are many small, regional players who are not well known outside of their immediate area.
This prevents them from competing with the large, multinational firms that have the brand recognition and marketing budgets to reach a larger audience.
ABC will be different. We will be a global player in the solar industry, with a presence in every major market. We will have the scale and scope to compete with the big boys, while still being nimble enough to innovate and meet customer needs quickly.
The other key difference between ABC and other solar companies will be our business model. We will not just sell solar panels and systems to customers.
We will also provide a full suite of services that includes installation, maintenance, and financing. This one-stop-shop approach will make it easy for customers to go solar and will allow us to capture a larger share of the value chain.

Vision & Mission Statements

These are important for any organization, yet they are often overlooked or given minimal attention. A vision statement is a brief description of what an organization or individual hopes to achieve in the future. A mission statement is a more detailed explanation of an organization's purpose, outlining the goals and values that guide its operations.

For instance-

ABC is a company that believes in the power of solar energy. We are committed to providing our customers with affordable, sustainable energy solutions. We want to help our customers save money and reduce their carbon footprint.
We are dedicated to providing the highest quality products and services. We are constantly innovating and expanding our offerings to meet the needs of our customers. We are committed to making solar energy more accessible and easy to use for everyone.

We believe that solar energy is the future of energy production and we are working hard to make it a reality for everyone. Join us on this journey by investing in Sunbase today.

Market Analysis

In this section, you will need to demonstrate an understanding of the solar energy market as a whole, as well as your company's place within it. This will include an analysis of your target market, your competitors, and the overall industry trends.

Sales and Marketing Strategy

Here you will outline your plans for marketing and selling your solar energy products or services. This should include a detailed sales strategy, as well as information on how you plan to create awareness and generate leads.

Operational Plan

This section will provide details on the day-to-day operations of your business, including information on your manufacturing process, distribution channels, and any other relevant logistical details.

Management Team

In this section, you will need to introduce the members of your management team and provide an overview of their experience and qualifications.

Elements Specific to a Solar Farms

A solar farm is a large area of land with photovoltaic panels installed, which are used to generate electricity from sunlight.

There are many factors that need to be considered when planning and developing a solar farm, such as the size and location of the site, the type of panels to be used, and the amount of electricity that needs to be generated.

The layout of PV Panels

One of the most important aspects of a solar farm is the layout of the photovoltaic panels. The panels must be oriented in such a way that they can receive maximum sunlight exposure throughout the day.

The angle at which the panel is mounted also affects its efficiency; for example, a panel mounted on a south-facing slope will receive more direct sunlight than one mounted on a north-facing slope.

Type of PV Panels

Another important factor to consider is the type of photovoltaic panels to be used. There are two main types of panels:

  • Crystalline silicon

Crystalline silicon panels are made of silicon crystals, while thin-film panels are made of layers of semiconductor materials such as cadmium telluride or copper indium gallium selenide.

Thin-film panels are generally less efficient than crystalline silicon panels, but they have the advantage of being lighter and cheaper to manufacture.

Size of Solar Farm

The size of the solar farm also needs to be taken into account when planning its layout. The larger the farm, the more electricity it will be able to generate.

However, a larger farm will also require more land, which may not be available or may be too expensive.

Location of Solar Farm

The location of the solar farm is also an important factor to consider. The site must have enough space for the number of panels that are needed, and it must be located in an area that receives a lot of sunlight.

The closer the solar farm is to the equator, the more direct sunlight it will receive.

Soil Conditions

Another factor that needs to be considered when choosing a site for a solar farm is the soil conditions. The ground must be level and free of rocks and other debris. The soil should also have good drainage so that water does not pool on the surface and damage the panels.

The vegetation on the site of the solar farm must also be taken into account. Tall trees and other obstacles can shade the panels and reduce their efficiency.

The vegetation should also be low-growing so that it does not impede the movement of workers or equipment.

Wind Conditions

The wind conditions at the site of the solar farm must also be taken into consideration. High winds can damage the panels or blow debris onto them, which can reduce their efficiency. The best sites for a solar farm are those that have little to no wind.

As you can see, there are many factors that need to be considered when planning and developing a solar farm. By taking all of these factors into account, you can ensure that your solar farm is designed and built to generate the maximum amount of electricity possible.

Single-use or Live Business Plan

A business proposal is a written document that offers a particular product or service to a potential buyer or client. It is usually solicited, meaning that the prospective customer has asked for it. A good business proposal must be clear, concise, and persuasive.

There are two types of business proposals

A single-use proposal is used once and then discarded. It is created specifically for one client and one project only.

A live proposal , on the other hand, can be reused many times. It contains generic information about your company and its products or services.

Although, having a live Business plan is always the more reasonable choice, as it saves time and money and is more efficient due to the available tools.

If you're thinking of starting a solar energy company, you'll need to write a business proposal in order to secure funding from investors.

In this article, we have also given you a step-by-step guide on how to write a solar energy business proposal, as well as some tips on what to include.

However, It is also important to have a good solar template for the proper marketing of your solar business. Read our article on What is Solar Proposal Template? Why Is It Important? to learn more about Solar Proposal Template.

Tips for writing a Solar Energy Business Proposal

When writing a solar energy business proposal, there are a few key things that you should keep in mind:

The purpose of your proposal

  • Who is your target audience is
  • What needs to be included in your proposal

Let's take a closer look at each of these points.

Purpose of Proposal

First and foremost, you need to have a clear understanding of the purpose of your proposal.

  • Are you trying to secure funding from investors?
  • Or are you trying to win over a new client?

Once you know the purpose of your proposal, you can start tailoring it to your audience.

Focus on Financials - Investors

If you're writing a solar energy business proposal for investors, then you need to focus on the financials.

  • What is the start-up cost of your business?
  • How much revenue will you generate with your solar energy systems in the first year?
  • What are the risks and potential rewards of investing in your company?

Focus on Product and Services - Potential Customer

On the other hand, if you're writing a proposal for a potential customer, then you need to focus on how your product or service will benefit them.

  • What needs does your product or service address?
  • How will it save them time or money?
  • Why should they choose you over the competition?

How to put together a Good Solar Proposal?

Once you know who your audience is and what needs to be included in your proposal, you can start putting together a document that is clear, concise, and persuasive. Here are a few tips to keep in mind:

Charts and Graphs

Include numbers and data to support your claims. Use charts, graphs, and tables to make your case.

Visual Aids

Make sure your proposal is visually appealing. Use high-quality images and graphics to break up the text and add visual interest.

Proofread your proposal carefully before sending it out. There's nothing that will turn off a potential investor or customer more than typos and grammatical errors.

By following these tips, you can be sure that your solar energy business proposal will be clear, reliable, concise, and persuasive.

Sunbase proposal software

Our interactive solar proposal is included with our all-in-one solar software. Generally, users will create proposals directly through the solar CRM.

Key benefits include

  • no double-entry
  • no typographical errors
  • less manual work

Close more solar sales with proposal templates that are easily explained, digestible, and highly persuasive. 

Additionally, our solar industry-specific tools make tasks much easier such as determining utility consumption offsets, analyzing installation sites, and even closing the sale.

Sunbase solar proposal software is designed to work for small, mid-size, and enterprise-sized sales teams.

Although solar electricity is a relatively new technology, it is becoming more and more popular as people become increasingly aware of the benefits of renewable energy sources.

A solar energy business proposal can help you tap into this growing market and secure your share of the profits and promote your business and target potential customers.

Our team has put together a comprehensive guide to starting and running a successful solar energy business. We’ll provide you with all the information you need to get started, from licensing requirements to marketing tips.

Read about Effective Marketing Plan For Solar Energy Company and visit our page for more.

So what are you waiting for? Start your journey to renewable energy success today. To help you start contact us today!

About Sunbase

Sunbase helps solar companies succeed through a suite of Solar CRM tools like Solar Lead Management Software , Solar Proposal Software , etc.! To book your free demo or an appointment, contact us here !

Sunbase Solar Quote Software

The Ultimate Guide to Solar Quote Software

sales apps for field sales representatives

Top 10 Best Sales Apps for Field Sales Reps in 2024

Solar Marketing

Solar Marketing Guide: How to Sell Solar Like a Pro

Solar Sales

How To Increase Solar Sales: 10 Essential Tips

Solar Software

Exploring the Impact of Advanced Software for Solar Installers

 Inventory Management for Solar Companies

Beyond Basics: Advanced Inventory Management for Solar Companies

Political Canvassing

How Effective Is Political Canvassing: Power of Direct Engagement

Door-to-Door Sales

Boost Your Sales: Ultimate Guide to Door-to-Door Sales

Door-to-Door Sales Techniques

Top 25 Door-to-Door Sales Technique For Salesman

Sunbase Logo Header

19324 Palmview St

Orlando, FL 32833

[email protected]

Follow Us on

Quick links, sunbase on mobile.

Sunbase Mobile App Google Play Store

Copyright ©2021   Terms of Service | Privacy Policy

StartupBiz Global

Starting Solar Installation Business Plan (PDF)

Solar Panels Installation Business Plan

Solar energy has become a buzzword in the energy industry as more people become environmentally conscious and look for alternative energy sources. Solar energy is a popular choice among individuals and businesses as it is clean, renewable and easily accessible. The demand for solar energy has been increasing and shows no signs of slowing down. This has created a lucrative opportunity for entrepreneurs to start solar installation businesses. The International Energy Agency has predicted that by 2050, solar energy will be the largest source of electricity globally. Many governments provide financial incentives that encourage individuals and companies to install solar systems, further pushing up the demand of solar. The cost of solar panels has been declining over the years, thus many households and companies are opting for solar as it is becoming more affordable. As more businesses and homeowners become aware of the benefits of solar energy, the demand for solar installations will continue to increase, creating a growing market for solar installation businesses.  This article will outline how to start a solar company business, and the solar installation business plan (PDF, Word & Excel).

Market Research

The solar industry is not the same in every place you go to. The dynamics vary greatly so you must research about the solar industry for your context. You must find out the general trajectory of the solar industry. As in, what are the demand areas? Which solar-related areas is your respective government taking keen interest in? Which solar products and services are people developing a rising interest in? What are the solar industry trends, forecasts, and projections? Find out about the applicable laws and regulations governing the solar space. Then find out who the key players in the solar installation space are.

Dig into the types of services and possibly products they offer. Find out the types of customers they serve and how big their customer pools are. Research on where they source their solar supplies from. What are their business and pricing models? The insights you draw from all these aspects will help you build a successful solar installation business. You will be better positioned to come up with a superior and unique value proposition. This is important because the solar industry is becoming more competitive as more players enter the space.

Location And Premises

The solar panels installation business involves lots of movement to and fro clients. Choice of location depends on the type of clients you will be serving. It could be residential, commercial, or industrial clients. When choosing a location for your solar installation you need to consider proximity to clients. It is ideal to be close to your prospects. That way you can deliver your services faster. Plus it will reduce transportation costs. You also have to consider proximity to your supplies or suppliers.This is also to avoid delays and to minimize operating costs. Your business premises should be spacious considering the nature of the solar installation business. You will need storage space, parking space, waiting area, working area, and the like. Your business premises should be easy to access and secure. It is also strategic to make your premises alluring so as to lure prospects. Work with designers to make your outlet(s) unique and attractive. The cost of purchasing or leasing the premises should be included in your solar installation business plan.

The bulk of your capital goes to sourcing the equipment you need for doing solar installations. That will largely depend on the types of solar systems you will be specializing in. Some of the examples of equipment needed are solar panels, hybrid inverters, solar charge control units, batteries, ladders, solar cables, drills, solar switches, wire strippers,  solar breakers, racking systems, screwdrivers, accumulators, and lights, amongst others. You will also need personal protective clothing and applicable hand and power tools. Storage equipment will be necessary. Office equipment will be needed for your base of operations. Having a vehicle for your solar panels installation company is crucial. This business involves a lot of travelling; from your offices to clients places for things such as site assessments, installations, and maintenance, thus having a vehicle is a must. The vehicle should be suitable for transporting staff, tools as well as the solar products. You can purchase a van or a truck for your solar installation business. The solar panel installation business plan should cater for the costs of purchasing the vehicle and equipment.

Products And Services

Most solar installation companies do both solar sales and installations. Solar panels are the main product sold by solar installations companies, and they come in various sizes and types to fit different applications. The products that you can sell include solar panels, invertors, batteries, charge controllers, solar geysers, solar lights and other components necessary for the installation and maintenance of a solar system. The services offered by solar panel installation companies include site assessments, design of solar systems, installation of solar systems, solar maintenance and repairs, consultancy and r etrofitting services . Furthermore, some solar installation companies offer education and training services to help customers understand how to choose and use their solar systems effectively and efficiently. Your solar company business plan should clearly outline the products and services offered by your business.

Management And Staff

For a solar company to run efficiently, it requires a team of skilled employees with diverse expertise. The number of employees will depend on the scale of your operations. The solar installers are responsible for conducting site assessments and installing the solar systems. A manager is required to oversee project and staff management, as well as the day-to-day operations of the solar business. Sales and marketing staff are necessary for promoting the business and selling its products and services to customers. Additionally, accounting and finance staff are essential for managing the finances of the solar installation business.  The salaries of all your staff should be included in your solar panels installation business plan.

Your market research will guide you on which customer pools you should target. The truth is that the demand for solar products and services is bound to increase. Any household, commercial property or industrial property is a candidate for solar installation (and more). You just have to empirically target the right prospects. The market is broad because it spans from recently constructed properties to ones that have existed for years.

In the solar installation business you need to employ modern marketing techniques. Some of those marketing techniques include digital marketing, influencer marketing, brand ambassadorships, and the use of foot agents. Have alluring, active, and up to date social media accounts and a website. Use every solar installation gig as a basis for social proofs that you will use to lure more customers. Take high definition visuals such as photos and videos of your work. A proper marketing strategy should be included in your solar company business plan.

Pre-Written Solar Installation Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the solar installation business, we encourage you to purchase our well-researched and comprehensive solar installation business plan. We introduced the business plans after discovering that many were venturing into the solar shop business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global solar panel installation business plan will make it easier for you to launch and run your solar company business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a solar installation business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the solar panels installation business.

Uses of the Solar Company Business Plan (PDF, Word And Excel)

The solar company business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your solar installation business
  • As a solar panels installation business proposal
  • Assessing profitability of the solar installation business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Solar Panels Installation Business Plan (PDF, Word And Excel)

The business plan for a solar installation includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the solar installation business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your solar shop business

The solar company business plan package consists of 4 files

  • Solar Installation Business Plan – PDF file (Comprehensive Version – 83 Pages)
  • Solar Installation Business Plan – Editable Word File (Comprehensive Version – 83 Pages)
  • Solar Installation Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 46 pages)
  • Solar Installation Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Solar Installation Business Plan (PDF)

Solar Installation Business Plan PDF

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Get the Solar Installation Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

solar installation business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your solar installation business! Check out our collection of business plans  , and more business ideas .

Related Posts

Animal Husbandry Business Ideas

Animal Husbandry Business Ideas

Cleaning Services Business Plan

Starting Cleaning Services Business Plan (PDF)

Rabbit Farming Business Plan

Starting Rabbit Farming Business Plan (PDF)

Internet Cafe business plan

Starting an Internet Cafe Business Plan (PDF)

 

Join our mailing list to receive the latest posts and updates from our website.

You have Successfully Subscribed!

  • Business Plan for Investors
  • Bank/SBA Business Plan

Operational/Strategic Planning Services

  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB-1 Business Plan
  • EB-2 NIW Business Plan
  • EB-5 Business Plan
  • Innovator Founder Visa Business Plan
  • Start-Up Visa Business Plan
  • Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Plan
  • Landlord business plan
  • Nonprofit Start-Up Business Plan
  • USDA Business Plan
  • Cannabis business plan
  • Ecommerce business plan
  • Online boutique business plan
  • Mobile application business plan
  • Daycare business plan
  • Restaurant business plan
  • Food delivery business plan
  • Real estate business plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

Solar Panel Manufacturing Plant Business Plan

MAY.05, 2015

Solar Panel Manufacturing Plant Business Plan

How to Write a Solar Panel Manufacturing Business Plan?

With increased awareness of the damaging impacts of fossil fuels on nature, the world is beginning to use renewable energy sources to power itself. If you are a business opportune, the changing trends must give you a hint to launch solar cell manufacturing plant.

I am a business management consultant at OGScapital and in this blog, I will guide you through the ways by which you could start and manage a solar cell factory successfully.

To step into the business, you have to first do exhaustive research on how to start a solar panel manufacturing business. Following that, you will need to take down your thoughts and draft them in a solar business proposal.

Solar Energy business plan

To write an effective business plan, here are the steps you need to take.

1. Outline a Clear Executive Summary

The executive summary should explain what your startup looks like, how you plan to manage it, who will be your buyers, and what are the targets you aim to achieve through your business.

2. Write the Company Summary

The company summary should throw light on the qualification and experience of the company owner and the motive behind starting the  solar panel production plant.

3. Pen Down Your Products and Services

This section should specify the products you will be selling and the services you will be offering by launching a  solar panel production plant.

4. Carry out a Market Analysis

Competitors are for both – to learn from and to compete with. Therefore, in this section of your solar panel manufacturing plant business plan you should explore your target market as well as your competitors.

5. Perform Customer Segmentation

In this part, you will have to identify the distinct groups of your target customers.

6. Set the Prices

Your business plan should contain your pricing strategy for at least three years.

7. Create the Personnel Plan

Your business plan should explain how many people with what qualifications will you be hiring. Taking down their expected salaries for at least three years is yet another detail you shouldn’t miss while writing the business plan.

8. Develop a Sales Strategy to Brand Your Startup

Know how you are different from others in the business world and figure out ways to brand your image.

9. Make a Financial and Operational Plan

This section of your business plan should describe solar panel manufacturing plant cost and other fiscal details.

How do I start up a solar cell manufacturing industry?

To start a solar cell manufacturing industry, you just need to follow a few steps:

Make Your Business Plan

To start with, you must get a detailed and accurate business plan that takes into account your spending, investment, expenditure, staff, customer groups, and every relevant detail.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Execute the Business Plan

Next, you just have to follow your business plan in letter and spirit. You have to make sure you do not deviate from the criteria you had set in your business plan. For instance, how you will market your venture, how much salaries would you pay, all such details should be pre-decided.

Manage & Operate

Establishing and growing a business is more difficult than the launch. For that, you will have to ensure a strong hierarchical management structure and a clear chain of commands for smooth operations.

What are some basic details about the manufacturing process, investment, machinery, and human resource?

3.1 how are the solar panels manufactured.

The working principle behind the manufacturing of solar panels is the chemical and photoelectric electricity generation phenomenon.

Silicon is used to manufacture thin wafer-like slices in rectangular or square shapes. The metal block is then painted and polished. To enable the conduction the semi-conductor is converted to either N-type or P-type silicon. The silicons are soldered together in a grid-like structure. Afterward, a glass coating is laid so that light from the sun reaches the silicon matrix and generates electricity through the photoelectric effect.

3.2 The Pre-Requisites to Open Solar Panel Manufacturing Plant

As you can see, manufacturing solar panels is not a simple or single-process task. To manufacture it, you require sophisticated technology, tools, as well as electrical engineers. The human and other resources you need to have to manufacture solar panels are given below.

3.2.1 Investment & Monetary Resources

The investment in manufacturing solar panels would vary based on the technology you are using. For a rough estimate, a 20-Watt Solar Panel can cost about $90 – $120 in manufacturing. Therefore, it is obvious that you need a hefty amount in your account to step into this business.

3.2.2 Required Tools, Space & Machinery

To establish solar panel manufacturing plants you need to procure a large space that is free from the issues that can mess up with the manufacturing process. They include electric tripping, water leakage, and open areas exposing the panels to thunder before they are finished.

The machinery and required tools are:

  • Stringer machine
  • Automatic framing machine
  • Layup station
  • Automatic station with conveyor belts
  • Backsheet cutting machine
  • Solar simulator
  • Ribbon bending and joining tools
  • Electroluminescence Testing Equipment
  • Support and transport tables
  • Laboratory accessories for quality control

3.2.3 Human Resources

To enable the manufacturing, you will need to hire:

  • Operation Manager
  • Electrical Engineers
  • Energy System Engineer
  • Facility Managers
  • Technicians (Mechanics/ Electricians)
  • Sales Managers
  • Web Developers & Social Media Managers
  • Other General Staff

What’s the total investment of start solar panel manufacturing plant?

solar panel business plan

As mentioned earlier, manufacturing a 20-Watt Solar Panel can take from $90 – $120 depending on the technology you are using. The cost of the machinery required is also high as well as the cost of hiring and maintaining a specialized workforce.

Therefore, if you are looking for how to manufacture solar panels in the United States, you must keep in mind that it is going to take a lot of your funds.

To give you a complete idea about solar cell manufacturing plant cost, we are providing the estimated startup costs of a solar panel manufacturing startup based in Boston. This solar cell manufacturing equipment cost pro forma was devised for a startup that used the latest German technology to manufacture solar panels.

How much will it cost to set up a solar panel manufacturing unit?

In addition to the startup costs that were given in the previous section, the cost of maintaining the facility is also worth considering. 

Setting up a solar panel manufacturing plant includes daily maintenance and quality check of the machines and tools. To assess how much all of it will cost you and how much profit you would be able to generate you need to make a thorough financial plan. That plan should comprise a minimum 3-year analysis of the following:

  • Important Assumptions
  • Break-even Analysis
  • Projected Profit and Loss 
  • Profit Monthly
  • Profit Yearly
  • Gross Margin Monthly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

What are the factors worth considering?

6.1 licensing & registration requirements.

The first thing to pay heed to is the licensing and other requirements that are prevailing in your city for starting a solar panel manufacturing business.

6.2 Cost of Solar Panel Manufacturing Plant

Second, you should estimate the amount you can invest, your monetary goals, and the purchasing power of your clients to understand whether or not starting this business would be feasible in a specified location.

6.3 Sales Strategy of Competitors

To get ahead of your competitors, you have to first study them. Their sales strategy, price setting, discounts, and packages will help you understand how much money to spare to reach out to more customers.

6.4 Quality Standards & Expectations of People

While looking for how to setup a solar panel manufacturing plant you should also consider the quality standards of solar panels that people would expect from you. Normally you have to meet the following criteria:

  • Resilience to Harsh Environments
  • Long Cables for Easy Connection
  • Multiple Mounting Possibilities
  • Factory Certifications

Get Customized Business Plan Made by OGSCapital Experts

By now, you must have understood how you can capitalize on the solar panel manufacturing opportunities. You must also have realized that such an extensive business cannot be launched without an accurate business plan.

Reading solar panel installation company business plans available on the web and trying to draft your business plan might land you into trouble and your hard-earned money at risk. Therefore, it is important to hire professional services to get a business plan or a project report on solar panel manufacturing.

Among all the professional business plan writers, we would encourage you to explore a bit and know why you should hire OGSCapital for the task!

15+ Years of Industry Experience

We have the privilege of having written business plans for small and large enterprises. Our most successful business customers include Velapp, Global Impact, Confurmo, KFC, Subway, PolyClean, and a thousand more!

Highly Specialized Team

Our founders as well as the employed business consultants are highly specialized in their fields. At us, you will interact with business experts with great interpersonal skills and a spirit of cooperation.

Happy Customers in More Than 30 Countries

Since 2006, OGSCapital has been serving thousands of customers in more than 30 countries. 

Rated the TOP4 Small Business Consulting Firm

In 2020, OGSCapital was rated the Top4 Small Business Consulting Firm by the Clutch.

If you want to gauge our experience and expertise in the field before hiring us, you can request a sample business plan for a solar energy company.  

  • How do I set up a solar panel manufacturing company?

As you can study from this solar panel manufacturing plant business plan pdf, you can set up a solar panel manufacturing company by procuring silicon metal, machinery, and tools to enable the photoelectric phenomenon. The rest of the steps are given in detail in this blog.

  • How much profit can you make with solar panels?

Depending on the technology you use and your customer base, you can make $30 to $50 in profit per month with solar panels.

  • How to start a solar panel manufacturing company in the USA?

You just need to acquire the licenses, get registration and follow the steps that are mentioned in this solar panel manufacturing project report pdf.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

solar energy business plan

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

solar energy business plan

OGScapital website is not supported for your current browser. Please use:

solar energy business plan

Awwwards Nominee

Solar Energy Marketing: The Ultimate Plan for Solar Companies

Solar Energy Marketing

Popular Tools by VOCSO

  • Color Palette Generator
  • Image Color Picker
  • Blog Topic Generator
  • website cost calculator
  • web app estimator
  • ecommerce cost calculator
  • Wordpress cost calculator

Solar power has become increasingly popular recently due to its potential for reducing carbon emissions and providing a clean, renewable energy source. Solar technologies are becoming increasingly affordable, and installing solar panels can provide significant cost savings over time as well as a more sustainable way to power the building. Furthermore, governments worldwide are beginning to recognize the importance of solar power and are incentivizing the use of this clean energy source with tax breaks and other incentives.

The more people looking to make their homes more eco-friendly, the more solar provider companies arise. As such, it’s no surprise that the solar power market is experiencing high competition. Nowadays, business in this renewable energy sector needs an effective way to stand out, keep attracting clients, and gain profit. Employing a solar marketing plan seems like a perfect solution in that case.

Table of Contents

Value of Solar Marketing

Solar marketing involves developing, planning, and running initiatives to promote companies in the industry. Marketers put their best efforts into improving awareness of renewable energy and its usefulness, educating clients and businesses about solar power opportunities, and convincing decision-makers to support these renewable energy technologies.

Putting a marketing plan into action can be a great way to grow your business and bring in new customers. By employing it, you can showcase your commitment to renewable power and sustainability to clients. In fact, there are many effective strategies, but in this article, we’ll cover the most popular.

Best Marketing  Plan for Solar Companies

1. seo & content .

SEO, or search engine optimization, aims to improve the site’s rankings. Specifically, it involves diverse techniques, including building links to push the website up to a higher position in the SERPs and optimizing it for relevant keywords. Keyword research and optimization make it more likely for the site to appear higher in search results when people search for industry-related queries like “solar panels in Denver,” etc. So, more people will notice your business and go to your website to learn more about what you have to offer.

SEO is thought to be one of the best ways to attract potential customers, so using it can help you get quality leads and increase sales. Furthermore, as the heading suggests, content creation should go hand in hand with content optimization to deliver better results. However, it’s important to keep in mind that SEO and content plans can’t be regarded as beginner options. Their creation and implementation require deep niche expertise, considerable time and dedication, and financial investments. In this case, relying on an experienced agency like Solar SEO can help you feel assured that the complex strategy will be professionally implemented.

2. Social Media Platforms

This strategy is included in our list because the last statistic states that approximately half of the population utilizes social media platforms, and this number is only going to grow. Social media can serve as a signal of trust for potential customers when they are on their way to making a purchase. Moreover, when switching to renewable energy sources like solar panels, people look for a business they can trust.

A social media marketing plan can be put into action on different platforms, but the most popular at present are the following:

All of the platforms can be a direct way to tell people more about your services, products, and their value. You can effectively communicate and engage with your target audience, reply to their questions, and provide solutions to the most common problems. All of these actions contribute to the growth and thriving of your company by increasing trust in it.

Moreover, there are thousands of people intrigued by the idea of having their own supply of renewable resources, and social media is the method by which they can learn more about how to get started. Apart from interacting with regular clients, a business can get in touch with those who only have a natural interest and turn them into potential customers. Furthermore, social media allows for maintaining contact with prior clients to enhance the possibility they tell about your company to others, contributing to overall promotion.

3. Content marketing

Content marketing can be a powerful strategy for solar energy companies like other niche businesses to educate, inform, and engage potential customers. Here are some tips for creating a successful content marketing plan for solar content marketing:

1. Define your audience: 

When it comes to marketing solar energy products and services, understanding your target audience is crucial. By knowing who your ideal customer is, you can create content and marketing strategies that are tailored to their specific needs and interests.

To identify your target market for solar panels, consider factors such as demographics, psychographics, and geographic location. Demographic factors may include age, income, and education level, while psychographic factors may include values, beliefs, and lifestyle choices. Geographic location can also play a role in identifying your target market, as solar energy may be more popular in certain areas with higher energy costs or greater environmental awareness.

Solar installers may have several main customer types, including residential homeowners, commercial businesses, and government entities. Residential homeowners may be looking to reduce their energy bills, while commercial businesses may be interested in meeting sustainability goals and reducing their carbon footprint. Government entities may be looking to promote renewable energy and reduce energy costs in public buildings and facilities.

Overall, understanding your target audience is essential for effective solar energy marketing. By creating content and strategies that speak directly to their needs and interests, you can increase engagement and conversions, ultimately driving growth and success for your solar energy business.

2. Create valuable content

Creating quality content is one of the most time-consuming and challenging phases for businesses like yours. Also, you have to think about whether the content that you’re producing is ready to rank. You’ll have to explore how to write that rank for your targeting keywords. Content marketing is a valuable strategy for solar energy companies looking to educate and engage their customers. By creating informative and educational content, you can establish your brand as a trusted authority in the industry and build a loyal following.

Create valuable content: Valuable content is content that provides real value to your customers. This can include how-to guides, industry news and trends, product reviews, and other educational materials that your customers will find useful and informative.

Gear content to your customers: Your content should be geared towards your customers’ needs and interests. For residential customers, this could include information on how to save money on energy bills, the benefits of solar energy for homeowners, and tips for maintaining solar panels. For commercial customers, your content could focus on the financial benefits of solar energy, case studies of successful solar installations, and how to choose the right solar energy system for their business.

Content marketing for the residential consumer: When creating content for residential consumers, it’s important to focus on the benefits of solar energy for homeowners. This could include topics like how solar energy can reduce energy costs, increase home value, and reduce carbon emissions. You could also create content that addresses common questions and concerns, such as how solar panels work, the installation process, and the maintenance required to keep solar panels functioning properly.

Solution-oriented content: When creating content, it’s important to focus on solutions to your customers’ problems. For example, if your customers are concerned about the cost of solar energy, you could create content that explains the financial benefits of solar energy and how it can help save money in the long run. By focusing on solutions, you can establish your brand as a problem solver and build trust with your customers.

Content marketing for the commercial customer: When creating content for commercial customers, it’s important to focus on the financial benefits of solar energy. This could include topics like how solar energy can reduce energy costs, increase property value, and help businesses achieve sustainability goals. You could also create content that highlights successful solar installations in commercial settings and provides tips for choosing the right solar energy system for a business.

Overall, content marketing is a valuable strategy for solar energy companies looking to educate and engage their customers. By creating informative and educational content that is geared toward your customers’ needs and interests, you can establish your brand as a trusted authority in the industry and build a loyal following.

3. Whitepapers and ebooks

Gated whitepapers and e-books are a highly effective content marketing strategy for solar energy businesses looking to reach potential B2B customers. By offering valuable and informative content in exchange for contact information, businesses can generate leads and build a database of potential customers.

Here’s why gated whitepapers and e-books are so important for solar energy businesses:

Targeted lead generation: Gated content allows businesses to target specific customer types with personalized content that speaks directly to their needs and interests. This targeted approach helps to generate high-quality leads that are more likely to convert into customers.

Establishing authority: By providing in-depth, informative content on a particular topic, businesses can establish themselves as thought leaders and experts in the solar energy industry. This can help to build trust with potential customers and position the business as a go-to resource for solar energy information and solutions.

Building a database of leads: Gated content provides an opportunity to collect contact information from potential customers who are interested in learning more about solar energy. This information can be used to build a database of leads that can be pursued through targeted marketing campaigns, email newsletters, and other marketing efforts.

Tracking engagement: Gated content also provides valuable insights into customer behavior and engagement. By tracking downloads and email opens, businesses can gain a better understanding of what content resonates with their target audience and use this information to refine their content marketing strategy.

In summary, gated whitepapers and e-books are an essential component of any solar energy business’s content marketing strategy. By providing valuable content that speaks directly to their target audience and collecting contact information in exchange, businesses can generate high-quality leads, establish their authority in the industry, and build a database of potential customers that can be pursued through targeted marketing efforts.

Creating a 60-second YouTube video and re-packaging it in various formats can be a highly effective content marketing strategy for solar energy businesses. By re-purposing the content in different formats, you can reach a wider audience and increase engagement across multiple channels.

Here are some ways to re-package the video:

Send the video out in a targeted email: You can send the YouTube video out in a targeted email to your subscribers. This can be an effective way to reach your audience and encourage them to share the video with their own networks.

Upload a 45-second version to Facebook: You can edit the YouTube video down to a shorter 45-second version and upload it to Facebook. Facebook’s algorithm favors video content, so this can be an effective way to reach a larger audience and drive engagement.

Turn a 30-second version into a LinkedIn commercial: You can create a shorter 30-second version of the video and turn it into a LinkedIn commercial. This can be a highly targeted way to reach professionals in the solar energy industry and drive leads for your business.

Make the audio into a mini-podcast: You can extract the audio from the YouTube video and turn it into a mini-podcast. This can be a great way to reach people who prefer audio content and expand your reach on platforms like Apple Podcasts and Spotify.

Transcribe the audio to create a blog post: You can transcribe the audio from the YouTube video and use it as the basis for a blog post. This can be a highly effective way to repurpose the content and reach people who prefer to read the content instead of watching videos.

Strip out a few still images and post them on Pinterest and Instagram: You can extract still images from the YouTube video and post them on visual platforms like Pinterest and Instagram. This can be a highly effective way to reach people who prefer visual content and drive engagement on these platforms.

Put a few quotes out on Twitter: You can extract a few key quotes from the YouTube video and post them on Twitter. This can be a great way to drive engagement and increase awareness of your brand on this platform.

Overall, re-packaging a 60-second YouTube video in different formats can be a highly effective content marketing strategy for solar energy businesses. By doing so, you can reach a wider audience, increase engagement, and drive leads for your business. As working for a digital marketing agency for a decade you must add video marketing to your plan. There are several video marketing tools that can help to create and optimize your video for your solar business. If you’re missing something in your video marketing strategy then you can get help from digital marketing consultants .

5. Use case study

Case studies are a powerful tool for solar energy businesses looking to showcase their expertise and success in the industry. A case study is essentially a real-life example of how your product or service has helped a customer achieve their goals. By sharing these success stories, you can build trust with potential customers and demonstrate the value of your offerings.

In the solar energy industry, case studies are particularly useful for commercial customers who are looking for evidence of the financial benefits of solar energy. A good case study outlines the specific problems that a customer seeks to solve with your product or service. It walks readers through the process the customer undertook to solve those problems and illustrates their return on investment. By including tangible data and statistics, you can demonstrate the financial benefits of solar energy in a way that resonates with commercial customers.

One of the key benefits of case studies is that they help to demystify the solar education process. They allow your company to answer questions such as: “What is my return on investment?” or: “What is the overall process that gets these changes made without affecting my core business?” By providing real-life examples of successful solar installations, you can give potential customers a clear idea of what to expect and help to address any concerns or reservations they may have.

In many ways, a case study does for the commercial audience what a success story does for residential. It still uses the happy customer as an authentic spokesperson, but it shifts the focus away from emotions and toward the rational benefits. By providing concrete examples of how your product or service has helped businesses save money and reduce their carbon footprint, you can demonstrate the value of solar energy in a way that is both persuasive and informative.

Of course, when creating a case study, it’s important to include great visuals to help bring the story to life. This could include photos of the installation process, before-and-after images, or data visualizations that illustrate the financial benefits of solar energy.

In conclusion, case studies are a valuable tool for solar energy businesses looking to demonstrate their expertise and success in the industry. By providing real-life examples of how your product or service has helped businesses achieve their goals, you can build trust with potential customers, demystify the solar education process, and demonstrate the financial benefits of solar energy in a way that is both informative and persuasive.

6. Optimize for search engines

Creating content is not enough. You’ve to optimize your content for your visitors and search engines too. When it comes to content marketing for solar energy businesses, optimizing your content for search engines is crucial. By incorporating relevant keywords and phrases that your audience is searching for, you can improve your chances of ranking higher in search engine results pages (SERPs) and drive more traffic to your website. But it’s not just blog posts and articles that need to be optimized – all types of content should be optimized for search engines.

Here are some tips for optimizing different types of content for your solar energy business:

Blog Posts and Articles: Incorporate keywords and phrases related to solar energy, renewable energy, and related topics naturally throughout your blog posts and articles. Use subheadings to break up your content and make it more readable. Include internal links to other relevant content on your website, such as product pages or case studies.

Infographics: Use alt tags to describe the content of your infographic for search engines. Include a short description of your infographic with relevant keywords and phrases related to solar energy. Share your infographic on social media and include a link back to your website.

Videos: Optimize your video titles and descriptions with relevant keywords and phrases related to solar energy. Include a transcript of your video on your website. Share your videos on YouTube and other social media channels.

Case Studies: Use relevant keywords and phrases in the titles and descriptions of your case studies, such as “solar energy case study” or “renewable energy success story.” Include internal links to other relevant content on your website, such as product pages or blog posts. Use visuals such as photos or data visualizations to make your case studies more engaging.

By optimizing all types of content for search engines, you can improve your chances of ranking higher in SERPs and drive more traffic to your solar energy business website. Remember to use relevant keywords and phrases naturally throughout your content, include internal links to other relevant content on your website, and share your content on social media to reach a wider audience. With these tips, you can create a content marketing strategy that is both informative and effective at driving traffic to your solar energy business.

Use social media: 

Social media platforms offer a great opportunity for solar energy businesses to market their content effectively. These platforms allow solar energy companies to reach a wider audience, engage with their target audience, and build brand awareness.

Here are some ways social media can be helpful to market all content types:

Promote blog posts: Solar energy businesses can promote their blog posts on social media platforms like Twitter, Facebook, and LinkedIn. By doing so, they can reach a wider audience and increase engagement with their content.

Share articles: Solar energy companies can share articles on social media platforms like LinkedIn to position themselves as thought leaders in the industry. This can help build credibility and trust with their target audience.

Distribute e-books: Social media platforms can be used to distribute e-books and other downloadable content to a wider audience. By offering valuable content to their target audience, solar energy businesses can attract more leads and build relationships with potential customers.

Promote videos: Social media platforms like YouTube and Facebook can be used to promote videos related to solar energy. These videos can educate customers about the benefits of solar energy and help build brand awareness for the company.

Share case studies: Social media can be a great platform to share case studies that showcase the success of solar energy projects. By sharing these stories, solar energy businesses can demonstrate their expertise and build trust with their target audience.

Overall, social media marketing can be an effective tool for solar energy businesses to market all types of content. By using social media platforms to distribute their content, solar energy businesses can reach a wider audience, engage with their target audience, and build brand awareness. Make sure you’re aware of some top social media marketing tools to save time in social media management.

Testing your content

Testing your content is an essential part of content marketing for solar energy businesses. It helps you identify what types of content are resonating with your target audience, what is driving engagement, and what is leading to conversions. Here are some ways to test your content for the best results:

Use analytics: Use analytics tools like Google Analytics to track the performance of your content. This can help you identify what types of content are driving traffic, engagement, and conversions.

Conduct A/B testing: A/B testing involves creating two versions of a piece of content and testing them to see which one performs better. This can be a highly effective way to identify the most effective messaging, headlines, and visuals for your content.

Analyze social media engagement: Monitor engagement on social media platforms like Facebook, Twitter, and LinkedIn to see which types of content are resonating with your target audience. This can help you identify the most effective social media channels to promote your content.

Monitor email open rates: Email marketing is an important part of content marketing for solar energy businesses. Monitor open rates and click-through rates to see which types of content are driving engagement and conversions.

Conduct customer surveys: Conducting customer surveys can be a highly effective way to get feedback on your content. This can help you identify what types of content your target audience is most interested in and what is driving conversions.

By testing your content, you can identify the most effective types of content for your solar energy business. This can help you focus on creating content that drives engagement and conversions, and can ultimately lead to increased revenue and growth for your business.

Establishing a Successful Strategy: Key Steps

Marketing is the practice of launching smart strategies to promote your company in a market that is already saturated with competitors. Here, such factors as the company’s products and services, budget, and target market are just as crucial as a tailored approach. However, we’ve come up with some essential steps that all companies can follow:

1. Develop a precise understanding of the target audience

Solar businesses should be aware of their ideal clients and what pushes them to make purchases. Knowing who is most likely to order their services and acquire their products is crucial.

2. Correct defining of a value proposition

Solar companies need to convey to potential clients why their products are the best option for them.

3. Creation of a solid marketing plan

Things are clear there: select a marketing plan most beneficial for your business to ensure a strong online presence.

4. Setting focus on lead generation

Renewable energy businesses need to generate quality leads that they can convert into clients. It can be accomplished via various activities, like webinars, trade shows, and targeted advertising.

5. Specifying the USP (unique selling proposition)

Your USP is what helps differentiate your business from the competition. Determine what sets your company apart and employ it to persuade clients to select you over someone else.

6. Using the right marketing channel or mixing several

Among the different ways to market your business, use one or a proper mix of channels to reach your target market. The most popular examples are direct mail, online advertising, and public relations.

These essential steps can help you on your way to creating a strong marketing plan, ensuring its successful realization, and achieving your goals. That’s because applying a thorough approach will make you well-positioned for long-term success.

Drawing an Inference

Any business, from well-established renewable energy companies to new businesses, needs an effective marketing plan. That’s because its primary objective is to raise the brand’s popularity and attract new clients with a real interest in renewable energy. It’s important to remember that a marketing plan is not a one-size-fits-all thing. Both single-strategy implementation and simultaneously focusing on two methods can be valuable for online business growth. The key point is that every company requires a tailored approach to its realization to gain the most beneficial outcomes. Therefore, when you begin thinking about a marketing plan for your business, devote some time to finding the best strategy or resort to a professional digital marketing agency consultation to get the right solution.

Raj Kishore

Recommend this story

Further reading..., select what you need estimate for....

  • website design
  • web application
  • ecommerce website
  • Wordpress calculator

Now is the time to start getting more online

Conviced? Good. reach out to us via form below. if not. well spend some more time looking at our portfolio and case studies. you won't need to think further :)

man

Energy.gov Home

 Achieving Target Will Create $1 Billion in Energy Savings

WASHINGTON, D.C.  — At the U.S. Department of Energy (DOE)’s National Community Solar Partnership (NCSP) Annual Summit today, Principal Deputy Assistant Secretary Jeff Marootian challenged the community solar industry to commit to meeting the NCSP target of 20 gigawatts (GW) of community solar by 2025—up from seven GW today. DOE also launched several new initiatives aimed at supporting the deployment of community solar, a critical tool for achieving DOE’s goal of 100% clean electricity by 2035 and net-zero carbon emissions by 2050 while providing an equitable pathway to renewable energy for all Americans.

“Thanks to President Biden’s Inflation Reduction Act and Solar for All programs, this target is within reach,” said Jeff Marootian, Principal Deputy Assistant Secretary for Energy Efficiency and Renewable Energy. “DOE and our partners at NCSP are committed to providing industry with the tools and information they need to advance our national goal of accessible, affordable community solar for every American household.”

NCSP announced the target in 2021 and estimated that 20 GW of community solar would power the equivalent of 5 million households and create $1 billion in energy savings for subscribers. Since then, the rollout of new and expanded tax credits, and funding for the Environmental Protection Agency’s Solar for All residential investment programs, which can include investment in community solar, have primed the industry to experience rapid growth—and the market potential is significant. In a new report , the National Renewable Energy Laboratory (NREL) estimates that if all technically viable community solar is deployed, it could serve more than 53 million households and over 300,000 businesses in the U.S. that cannot access rooftop solar, representing nearly 1 terawatt of potential community solar capacity. 

View the study findings and attend NREL’s upcoming webinar to learn more . 

Solar panels in front of mountains

Mount Meeker and 14,259-foot Longs Peak serve as a backdrop for the Jeffco Community Solar Garden in Arvada, Colorado. The 1.5-megawatt farm serves homes in Arvada, parts of Jefferson County and other surrounding counties. Community solar gardens allow residents who can’t put solar panels on their homes or apartments to participate in clean energy programs by signing up with a developer, who acquires land for a panel array of 5 to 15 megawatts. 

In support of the Principal Deputy Assistant Secretary’s challenge to the industry, NCSP announced the following initiatives at the event:

Equitable Solar Communities of Practice 

The DOE Solar Energy Technologies Office selected five organizations to lead new Equitable Solar Communities of Practice, pending negotiation and final acceptance. These organizations will each receive $75,000 to identify and convene a core team of key stakeholders over a 6-month period to identify resource gaps, support the development and dissemination of best practices and resources, and identify pathways to scale equitable solar practices:

  • Solar United Neighbors: Equitable Access and Consumer Protections – This community of practice will focus on solar sales practices, contract terms and disclosures, and availability of financial products that support strong consumer protections and participation among all households, and inclusive education and outreach.   
  • Clean Energy States Alliance: Meaningful Household Savings – This community of practice will focus on providing household savings for energy burden reductions, wealth building opportunities, and other direct benefits for all households including renters.    
  • Clean Energy Group: Resilience, Storage, and Grid Benefits – This community of practice will support household- and community-level resilience, grid strengthening and grid-level resilience, and improved health outcomes through reduced or shortened power outages.  
  • Cooperative Energy Futures: Community-led Economic Development – This community of practice will focus on models and opportunities for local economic development which can include community ownership models, community benefits agreements, entrepreneurship support, and increased support for local-, small-, minority-, and women-owned businesses. 
  • Midwest Renewable Energy Association: Solar Workforce – This community of practice will work on ways to ensure that solar jobs are accessible to workers from all backgrounds, provide prevailing wages and benefits, support career pathways and training, and provide opportunities to participate in a union.   

Learn more about the Equitable Solar Communities of Practice . This funding opportunity is managed by   ENERGYWERX, a collaboration made possible through an innovative Partnership Intermediary Agreement set up by the DOE Office of Technology Transitions .

Least-Cost Optimal Distribution Grid Expansion (LODGE) Model 

LODGE , a new model released today, identifies the most cost-effective ways community solar can be sited on the grid, with a focus on minimizing interconnection costs and maximizing distributed resource deployment. Historically, community solar adoption can be held up by costly grid upgrades or untimely review processes. If adopted widely, the model has the potential to encourage streamlined interconnection and community solar deployment. The LODGE tool complements DOE’s existing  Interconnection Innovation e-Xchange program, a stakeholder partnership with the goal of enabling a faster, simpler, and fairer interconnection process for clean energy resources.  

Developed by Lawrence Berkeley National Laboratory, the model is being piloted with the Oregon Public Utility Commission Additional state utilities and electric public utility commissions interested in piloting the tool should become a LODGE model partner . 

Learn more about the tool at NCSP’s interconnection and LODGE model webinar on March 7 at 11 a.m. ET . 

Learn about  NCSP’s other community solar initiatives . 

Read More Solar Energy News

Solar Panel Business Plan Template & Guidebook

Are you looking to make a name for yourself in the solar industry? Developing and launching a successful solar panel business can be a daunting task. But with the right business plan, your journey to success can be made easier. The #1 Solar Panel Business Plan Template & Guidebook provides you with the essential tools and resources to help create an effective roadmap for your business. Find out how this comprehensive guidebook can help get your business off the ground.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Solar Panel Business [11 Steps]
  • 10+ Best & Profitable Solar Panel Business Ideas [2023]

How to Write a Solar Panel Business Plan in 7 Steps:

1. describe the purpose of your solar panel business..

The first step to writing your business plan is to describe the purpose of your solar panel business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a solar panel business:

Our mission at Solar Panels is to provide efficient, affordable solar energy solutions to our customers that enable them to reduce their carbon footprint, reduce their electricity costs, and take advantage of the many environmental and economic benefits of renewable energy sources.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Solar Panel Business.

The next step is to outline your products and services for your solar panel business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your solar panel business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your solar panel business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your solar panel business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

solar energy business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a solar panel business?

To run a Solar Panel business, you will need the following equipment, supplies, and permits:

  • Solar Panels and Inverters
  • Tools to install the panels (wrenches, ladders, drills, etc.)
  • Cables for wiring and transfer of energy
  • Safety equipment (helmets, gloves, etc.)
  • License from local government to do business as a solar contractor

5. Management & Organization of Your Solar Panel Business.

The second part of your solar panel business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your solar panel business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Solar Panel Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a solar panel business varies based on many different variables, but below are a few different types of startup costs for a solar panel business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your solar panel business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your solar panel business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your solar panel business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

solar energy business plan

Frequently Asked Questions About Solar Panel Business Plans:

Why do you need a business plan for a solar panel business.

A business plan for a solar panel business helps you to map out the steps necessary to develop your business, identify sales goals and milestones, determine how much capital you need and how you will secure it, understand the competitive landscape for solar panel businesses, develop marketing strategies, and ultimately, create a successful business. It also helps you to assess potential risks and rewards associated with different decisions made throughout the life of your solar panel business.

Who should you ask for help with your solar panel business plan?

When creating a business plan for a solar panel business, it is advisable to seek professional advice from an accountant and/or lawyer, a business consultant, or a solar energy specialist. Additionally, it is beneficial to research successful solar panel businesses and reach out to the owners for advice.

Can you write a solar panel business plan yourself?

Yes, it is possible to write a solar panel business plan yourself. You will need to research the industry in your area, develop a market analysis, create a financial plan and craft a detailed business strategy. Additionally, you will need to consider industry regulations and legal requirements. Writing a business plan can be complicated and time-consuming; however, it can be done on your own with the right guidance.

Related Business Plans

image of Home Inventory

Home Inventory Business Plan Template & Guidebook

image of Home Inspection

Home Inspection Business Plan Template & Guidebook

image of Home Decor

Home Decor Business Plan Template & Guidebook

image of Health And Wellness

Health And Wellness Business Plan Template & Guidebook

image of Hauling

Hauling Business Plan Template & Guidebook

image of Hardware

Hardware Business Plan Template & Guidebook

image of Handyman

Handyman Business Plan Template & Guidebook

image of Hair Extension

Hair Extension Business Plan Template & Guidebook

image of Handbag

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Solar power could drive more than half of new electricity generated in the US this year, EIA says

  • Solar will lead the expansion of new electric generation this year, the EIA wrote on Thursday.
  • Utility-scale solar projects will account for 58% of new capacity, a record amount of additions.
  • The industry has had a helping hand from the easing trade and supply chain challenges.

The solar industry will lead an expansion in electricity generation this year, the US Energy Information Administration wrote in a Thursday note .

Utility-scale solar projects will account for 58% of added US capacity in 2024, boosting the amount of electric output across the country. 

An expected 36.4 gigawatts of new utility-scale solar are to be added to the grid this year — a record addition that will nearly double last year's 18.4 GW of installations. Over half of new solar capacity will be added in Texas, California, and Florida. 

Nevada's Gemini solar project will also provide a significant boost in 2024, as it's anticipated to be the largest solar facility in the US.

The agency cited loosening trade and supply chain restrictions as a motivating factor behind solar's rise. 

Efforts to expand the US solar industry have long been underway, supported by stimulus government initiatives such as the Inflation Reduction Act. To allow manufacturers to expand their domestic base, tariffs and barriers have previously been applied to Chinese exports in order to insulate American markets. 

Though not at levels seen internationally , solar prices have depreciated in the US thanks to cheap imports from Asian manufacturers, with shipments doubling through August, Reuters reported last year. It's a trend that has complicated the industry's domestic buildout, previously prompting concern that new factories may not be economical.

Electric-generation capacity will also get a helping hand from new battery storage additions in 2024, doubling the existing 15.5 GW currently online.

Meanwhile, developers and power plant owners are looking to add 62.8 gigawatts of utility-scale capacity, a 55% increase from 2023. It's the most since 2003, and proof of rising industry activity, the agency wrote.

Unlike these sectors, wind additions will slow from record levels seen in 2020 and 2021. 

solar energy business plan

Watch: China wants to build 100 panda-shaped solar power plants around the world

solar energy business plan

  • Main content

Arnergy, which provides solar power systems to homes and businesses in Nigeria, raises $3M

solar energy business plan

Arnergy , a Nigerian clean tech startup that deals in distributed renewable energy products and solutions, has raised $3 million in new financing. The bridge round was financed by All On, a Shell-backed off-grid energy impact investment company.

The financing comes five years after Arnergy, a provider of solar power systems to homes and businesses, secured a $9 million Series A round in 2019. All On, along with other firms, including Bill Gates’ Breakthrough Energy Ventures, ElectriFI, and Norfund, participated as investors in the round.

Founded in 2013 by Femi Adeyemo and Kunle Odebunmi, Arnergy was launched as a provider of sustainable energy services intended to deliver clean and reliable energy for businesses or homes. The company’s energy systems are tailored to tackle intermittent and grid unreliability issues, enabling residential customers and businesses across hospitality, education, finance, agriculture, and healthcare to access and install affordable and reliable distributed energy systems.

Before its Series A financing, Arnergy had installed over 2MW of electricity for more than 2,000 clients. Alongside the $4 million debt financing obtained over the past few years from both local lenders, such as Nigeria’s Bank of Industry, and foreign ones, the company’s investments have led to the deployment of over 7MW of solar PV systems and the installation of over 20MW of lithium battery energy storage solutions (BESS).

Despite the strides made, significant challenges persist in the sector. Nigeria has a grid capacity of 12 GW, with only a fraction of this accessible to consumers, meaning many Nigerians still lack reliable access to electricity. The majority rely on self-generated power through petrol or diesel generators, primarily sourced from fossil fuels, and that poses health and environmental hazards. The recent removal of fuel subsidies, escalating diesel prices, and challenging macroeconomic conditions underscore the urgent need for energy cost savings among retail and business customers. While solar systems are the most common alternative, there remains a demand-supply gap that Arnergy aims to address, spurred by the prevailing dynamics in the local energy sector.

“I think one of the things that has been very important to Arnergy has been capital efficiency. We didn’t just want to raise for raising sake,” CEO Adeyemo said in an interview with TechCrunch. “We were waiting for some triggers like the fuel subsidy removal, closeness to grid parity based on the price on the grid and also diesel prices to go back into the market. So the combination of all of those more or less gave us signals based on triggers we set when we last raised money.”

Adeyemo emphasizes that the Nigerian market has reached a stage where solar electricity is becoming cost-competitive compared to grid power. In 2019, many in Nigeria didn’t view solar systems as economically viable. However, current price points for petrol, diesel, and grid electricity drive increased demand for solar systems. Despite challenges posed by exchange rate losses, there is a global decrease in solar panel and lithium battery prices. Adeyemo notes that lithium prices would have been significantly lower in Nigeria without the impact of exchange rate fluctuations. He points out that the cost per kilowatt-hour of lithium batteries was around $400 in early 2023, compared to $250 per kilowatt-hour today.

African climate startups set to gain ground as VC funding shifts their way

This shift in market dynamics prompted Arnergy to raise new funding for scaling up operations and change its sales approach. Since its inception, the company has derived 75% of its business from outright sales rather than leases. Adeyemo explains that many customers found long-term leases, where pricing is amortized over a period, more expensive than petrol or diesel generators. However, with the significant increase in diesel prices, up to 5x higher, long-term leases now make more economic sense than they did in the past.

“We are now bullish on leases given that cost competitiveness now makes sense. We’ve tested and tried it, and the chance of default is now lower because of the monthly expense of petrol or diesel. You can more or less switch that for solar. It wasn’t the case four years ago where you will be paying higher even if you’re on a five-year lease to own solar.”

Arnergy intends to capitalize on this trend in the foreseeable future. Nigeria, its primary market, continues to face challenges with stable electricity, with little likelihood of significant improvements in the near term. Additionally, it’s noteworthy that even in regions like Europe, the U.S., or Australia, where the grid reliability is high, there’s a growing trend toward solar energy adoption despite the removal of rebates in certain instances.

To that end, the 10-year-old clean tech company, which has witnessed a 10x revenue growth over the last 5 years, plans to maintain its service provision across all 36 states where it operates in Nigeria through min-grid developers. Additionally, Arnergy is preparing to raise its Series B round, which is scheduled to close this quarter. The upcoming funding round aims to facilitate further expansion of its operations and accelerate the adoption of its renewable energy products and solutions within and outside Nigeria.

“We are proud of our partnership with Arnergy over the past years. With this partnership, we have been able to achieve some of our goals to empower communities and create a cleaner future for Nigeria,” said Caroline Eboumbou, All On CEO, in a statement. “Arnergy exemplifies the impact we strive to achieve at All On, innovative solutions, unwavering commitment to sustainability, and a relentless focus on social impact. This investment reaffirms our confidence in their ability to scale their operations and accelerate the adoption of clean energy in Nigeria and beyond.”

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Upmetrics

Business Planning

  • Financial Forecasting

AI Assistance

See how upmetrics works  →, strategic planning, entrepreneurs & small business, accelerators & incubators, business consultants & advisors, educators & business schools, students & scholars.

  • Sample Plans

Business Plan Course

Small business tools.

  • Strategic Canvas Templates

E-books, Guides & More

  • WHY UPMETRICS?

Customers Success Stories

  • Business Plan Builder
  • Canvas Modeling
  • Product Tour
  • Business Consultants and Advisors
  • Entrepreneurs And Small Businesses
  • Accelerators & Incubators
  • Educators & Business Schools
  • Students & Scholars
  • Sample Business Plans
  • business plan course
  • E-Books, Guides & More
  • Success Stories
  • Manufacturing & Wholesale

Renewable Energy Business Plan

trustpilot reviews

Due to the environmental impact, the surge in renewable energy products and services is on the rise. So, by starting this business you are not only earning profits but also a social identity for doing something for the environment.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your renewable energy business? You’re at the right place. Our renewable energy business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Renewable Energy Business Plan?

Writing a renewable energy business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the renewable energy services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

solar energy business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of renewable energy company you run and the name of it. You may specialize in one of the following renewable energy businesses:

  • Solar energy business
  • Wind energy business
  • Biomass energy business
  • Geothermal energy business
  • Hydropower business
  • Energy storage business
  • Hydrogen fuel business
  • Energy efficiency & consulting business
  • Describe the legal structure of your renewable energy company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established renewable energy business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your renewable energy business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your products & services:

Mention the renewable energy products & services your business will offer. This list may include:

  • Solar panels
  • Wind turbines
  • Energy storage systems
  • Monitoring systems
  • Consultancy & feasibility studies
  • System design & engineering
  • Installation
  • Project financing & funding

Quality measures:

This section should explain how you maintain quality standards and consistently provide the highest quality service.

Additional Services

In short, this section of your renewable energy plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your renewable energy business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your renewable energy business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for renewable energy, such as for solar energy; solar panels, inverters, racks or frames, solar tracking systems, solar charge controllers, etc are needed.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your renewable energy business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your renewable energy services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your renewable energy business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

crossline

This sample renewable energy business plan will provide an idea for writing a successful renewable energy plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our renewable energy business plan pdf .

Related Posts

Recycling Business Plan

Recycling Business Plan

Solar Panel Business Plan

Solar Panel Business Plan

Write a Startup Business Plan

Write a Startup Business Plan

Free Sample Business Plans Example

Free Sample Business Plans Example

Frequently asked questions, why do you need a renewable energy business plan.

A business plan is an essential tool for anyone looking to start or run a successful renewable energy business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your renewable energy company.

How to get funding for your renewable energy business?

There are several ways to get funding for your renewable energy business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your renewable energy business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your renewable energy business plan and outline your vision as you have in your mind.

What is the easiest way to write your renewable energy business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any renewable energy business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a renewable energy business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my renewable energy business plan?

The level of detail of the financial projections of your renewable energy business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

About the Author

solar energy business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Upmetrics logo

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

trustpilot reviews

Popular Templates

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download Renewable Energy Business Plan

COMMENTS

  1. How to Start a Profitable Solar Energy Business [11 Steps]

    1. Perform market analysis. 2. Draft a solar energy business plan. 3. Develop a solar energy brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for solar energy. 6. Open a business bank account and secure funding as needed. 7. Set pricing for solar energy services. 8.

  2. How to start a solar business

    The trade is projected to enjoy a 22 percent growth rate between 2022-2032, and the 2022 median income was $45,230 per year. This data represents a promising prospect for contractors looking to cut their teeth in this exciting business. If you're wondering what it takes to start your own solar business, this post is for you.

  3. The #1 Solar Energy Business Plan Template & Guidebook

    1. Describe the Purpose of Your Solar Energy Business. The first step to writing your business plan is to describe the purpose of your solar energy business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers' problems.

  4. How to Start a Solar Company

    Starting a solar company is no different. Monetary capital First things first, can you afford to start a solar business? Starting a solar company will likely cost a minimum of tens of thousands of dollars. Taking out loans to start a business often makes sense, which can take years to pay back.

  5. Solar Farm Business Plan Template [Updated 2024]

    Your solar farm business plan is a living document that should be updated annually as your company grows and changes. Sources of Funding for Solar Farms With regards to funding, the main sources of funding for a solar farms are personal savings, credit cards, bank loans and angel investors.

  6. Solar Panel Business Plan [Free Template

    Download Template Create a Business Plan With an extensive market chunk, the solar panel business is easy to enter and provides the most promising rewards in terms of growth and financial scalability. Want to secure funds for your clean energy business? Want to get large-scale utility and federal government projects?

  7. How to Start a Solar Panel Business

    Start a solar panel business by following these 10 steps: Plan your Solar Panel Business Form your Solar Panel Business into a Legal Entity Register your Solar Panel Business for Taxes Open a Business Bank Account & Credit Card Set up Accounting for your Solar Panel Business Get the Necessary Permits & Licenses for your Solar Panel Business

  8. How to Start a Solar Business

    From understanding the solar energy market to developing a business plan, setting up your business, and marketing your services, we will provide valuable insights and practical tips to help you succeed. ... Thorough planning, encompassing a well-crafted business plan, setting up your business infrastructure, and ensuring proper insurance ...

  9. How to Start a Solar Business. A-Z Guide

    Writing a business plan is one of the first steps in starting a solar business. For many, this means creating a comprehensive, 30-plus page document covering all aspects of your proposed company, from market research to financing and marketing. However, there's no need to panic - it's possible to create an effective business plan without ...

  10. How to Start Solar Energy Business

    Steps to Start a Solar Energy Business Charting a Business Plan Before venturing out in any field it is the very basic and preliminary task to ensure the well-being, healthy growth and dedicated financial flow of a business.

  11. Business Plan Template for Solar Energy

    When using the Business Plan Template for Solar Energy, you can enjoy these benefits: Streamline the process of creating a comprehensive business plan specifically tailored to the solar energy industry. Effectively communicate your strategy, objectives, and financial projections to potential investors and secure funding for your solar energy ...

  12. How to Start a Solar Company

    Open for Business. 1. Choose the Name for Your Solar Company. The first step to starting a solar company is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  13. How to Write a Business Plan for a Solar Farm

    Writing a business plan forces solar farm operators to focus on the details of the business, understand the risks, and establish a roadmap for future growth. It can also be used to attract and secure funding.

  14. Solar Small Business and Entrepreneurial Support

    The Solar Energy Technologies Office (SETO) has several recurring funding opportunities that focus on supporting small businesses:. The American-Made Solar Prize is a competition designed to support entrepreneurs as they develop transformative technology ideas into concepts and then into early-stage prototypes ready for industry testing.; The Small Business Innovation Research and Small ...

  15. Solar Farm Business Plan: Guide & Template (2024)

    If you are planning to start a new solar farm or energy business, the first thing you will need is a business plan. Use our sample Solar Farm Business Plan created using Upmetrics business plan software to start writing your business plan in no time. → Download Now: Free Solar Farm Business Plan

  16. Solar Farm Business Plan Template (2024)

    Written by Dave Lavinsky Solar Farm Business Plan You've come to the right place to create your Solar Farm business plan. We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their solar farms.

  17. How To Write A Solar Energy Business Proposal?

    This business proposal example we have included will help you outline your ideas and make a strong case for why solar energy is the best option for your organization by adding them to your solar energy business proposal. Included in this example are sections on the standard elements a solar energy proposal should consist off and more.

  18. Starting Solar Installation Business Plan (PDF)

    This article will outline how to start a solar company business, and the solar installation business plan (PDF, Word & Excel). Market Research The solar industry is not the same in every place you go to. The dynamics vary greatly so you must research about the solar industry for your context.

  19. Solar Energy Farm Business Plan [UPD 2024]

    2.1 The Business Sun Rise Energies will be a solar energy business started by Ben Stark. It will provide all solar energy related services in and around Chicago. This business will provide various services such as procurement and installation of solar energy panels, maintenance and supply. 2.2 Management of Solar Energy Business

  20. Solar Panels Business Plan Sample [UPD 2024]

    3.2.1 Investment & Monetary Resources. The investment in manufacturing solar panels would vary based on the technology you are using. For a rough estimate, a 20-Watt Solar Panel can cost about $90 - $120 in manufacturing. Therefore, it is obvious that you need a hefty amount in your account to step into this business.

  21. Solar Energy Marketing: The Ultimate Plan for Solar Companies

    Overall, understanding your target audience is essential for effective solar energy marketing. By creating content and strategies that speak directly to their needs and interests, you can increase engagement and conversions, ultimately driving growth and success for your solar energy business. 2. Create valuable content.

  22. DOE Challenges Solar Industry to Triple ...

    WASHINGTON, D.C. — At the U.S. Department of Energy (DOE)'s National Community Solar Partnership (NCSP) Annual Summit today, Principal Deputy Assistant Secretary Jeff Marootian challenged the community solar industry to commit to meeting the NCSP target of 20 gigawatts (GW) of community solar by 2025—up from seven GW today. DOE also launched several new initiatives aimed at supporting ...

  23. The #1 Solar Panel Business Plan Template & Guidebook

    How to Write a Solar Panel Business Plan in 7 Steps: 1. Describe the Purpose of Your Solar Panel Business. The first step to writing your business plan is to describe the purpose of your solar panel business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  24. Solar to Fuel Over Half of New US Electricity Generated in 2024: EIA

    Solar power could drive more than half of new electricity generated in the US this year, EIA says. Filip De Mott. Feb 16, 2024, 8:35 AM PST. NV Energy. Solar will lead the expansion of new ...

  25. Arnergy, which provides solar power systems to homes and businesses in

    Arnergy, a Nigerian clean tech startup that deals in distributed renewable energy products and solutions, has raised $3 million in new financing. The bridge round was financed by All On, a Shell ...

  26. Electification: Why the Coalition is moving to put more solar and

    Labor runs the risk of being outflanked by an emerging Coalition plan to expand household and business solar and storage, at the expense of big business. Jacob Greber Senior correspondent Feb 21 ...

  27. Renewable Energy Business Plan [Free Template

    Download Template Create a Business Plan Due to the environmental impact, the surge in renewable energy products and services is on the rise. So, by starting this business you are not only earning profits but also a social identity for doing something for the environment.

  28. Solar Billing Plan

    What to expect from your bill. As a Solar Billing Plan customer, you'll receive monthly billing statements and an annual true-up statement. You will also be automatically enrolled in the Electric Home rate plan, a residential time-of-use rate plan. Customers are billed through this plan for energy used from the grid at night or on cloudy days.