In Ethiopia, the Second Agricultural Growth Project is Improving Nutrition Outcomes

Photos: Agriculture Growth Project Office

STORY HIGHLIGHTS
- The Ethiopian government has introduced multisectoral national food and nutrition policies and strategies as part of its commitment to promote nutrition-sensitive agriculture (NSA), reduce stunting and achieve the country’s development goals.
- The Agricultural Growth Project is promoting the use of NSA as well as Gender and Climate-Smart Agriculture, benefiting nearly 20 million people in 167 districts in Ethiopia
- The project promotes dietary diversity through nutrient-dense crops, livestock products, post-harvest processing/handling and Social Behavioral Change Communication, along with food safety and child and maternal health
ADDIS ABABA, November 5, 2020 – Yezina Yedemie, 34, her husband Dagne Asmare, 40, and six of their children are residents of Jibgedel kebele. They are among the millions of smallholder farmers benefiting from the World Bank-funded Agricultural Growth Project (AGP).
AGP has introduced nutrition-sensitive agriculture (NSA) initiatives and is encouraging farmers to practice homestead gardening, diversification of crops and livestock for household consumption, as well as agriculture marketing and value chains, increasing smallholder farmers’ access to input and output markets. Prior to the launch of NSA in 2017, communities in West Gojam Zone, where Yezina and her family lives, did not practice vegetable gardening or consume much vegetables. They mostly focused on cereal and pulse production. Accordingly, their diets were not balanced and lacked key nutritious elements including animal protein, resulting in malnutrition and stunting of children.
Today, Yezina leads her family in planting, and tending to her vegetables and fruit garden. After getting seeds, seedlings and cuttings from her local farmers’ training center (FTC), Yezina has planted swiss chards, carrots, cabbage, beetroots, sweet potatoes, pumpkin, banana, mango and avocados in her garden. The AGP also provided Yezina with six, disease-resistant breeds of chicken, training on poultry keeping, cage construction and handling.
“We now have choices of vegetables to cook and supplement our cereal ( Injera ) and legumes ( wot ),” Yezina said. “I also feed my younger children eggs along with mashed potatoes following the advice of the health extension workers.”
Yezina’s training and practical demonstrations have helped her grow a flourishing garden that she can harvest all year-round. “AGP has helped me with small-scale irrigation and I have water year-round,” she said “I am now able to sell off the surplus I produce in Bure town and buy what I need for my family. We are witnessing enormous changes in our lives in these two years.”
Haimanot Belew, one of the development agents and irrigation experts in the Jibgedel neighborhood, said he works in collaboration with agriculture colleagues and kebele health counterparts to implement AGP with both men and women, and keeping gender, NSA and climate smart agriculture (CSA) in mind. The team received a series of trainings in respective topics and have been provided with job aids and manuals by respective sectors.
“Thanks to AGP the farmers and the community are now ripping the benefits of irrigation, inter-cropping, climate resilient crops or forages like Rhodes Grass, post-harvest handling and storages, allowing them to manage climate variability as well,” he said.
For Aschale Asrat, another farmer of the kebele, years of monocropping and food and forage scarcity years are now a distant memory. He says he has rediscovered his palate for diversifications of crops and diets.
"Owing to AGP-developed irrigation, I harvest three times a year and my yields are getting better with every harvest and I am able to provide more for my family. Life is far better today than yesteryear," he said with pride.
Aschale and his wife have joined groups of suppliers of grains and horticultural products to sell at Bure markets.
Jibgedel kebele in Bure district, West Gojam Zone of Amhara National Regional State, is one of the 4,107 kebeles benefiting from the Second Agricultural Growth Project (AGP2) . The project is financed by multiple donors including the World Bank, the European Union, Global Affairs Canada, the Italian Development Cooperation, the Royal Netherlands Embassy, the Spanish Development Cooperation, the United States Agency for International Development and Food and Agricultural Organization of the United Nations.
- PROJECT: Second Agricultural Growth Project (AGP2)
- The World Bank in Ethiopia
- The World Bank in Africa

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Agriculture remains a critical part of Ethiopia’s economy, accounting for 40 percent of the gross domestic product (GDP), 80 percent of exports, and an estimated 75 percent of the country's workforce. Despite significant increases in agricultural output between 1993 and 2018, Ethiopia’s agriculture and food system is not well equipped to support access to healthy diets for its rapidly growing and urbanizing population or to stimulate broad-based economic transformation. Agricultural productivity remains low due to limited private investment, fragmented markets, environmental degradation, and recurrent shocks. These challenges are exacerbated by conflict and the worst drought in recorded history.
Through Feed the Future, we foster private enterprise development in the food and agriculture system in order to increase employment, income, and access to healthy diets. USAID increases access for small and medium-sized agri-food enterprises and smallholder farmers to business development services including finance, improved technologies, mechanization, marketing, and the digital economy. USAID enhances key agriculture value chains to increase incomes and food access among the vulnerable, modeling how private sector investment can increase smallholder productivity, marketing, and innovation. USAID partners with the private sector to overcome barriers to last-mile food supply and agricultural services.
To build resilience, USAID strengthens local capacity to administer land sustainably and employ modern mapping technologies in harmony with longstanding customary land systems. USAID also addresses the root causes of vulnerability through multi-sectoral, integrated interventions in the highlands and lowlands of Ethiopia.
To protect food security gains, USAID strengthens disaster risk reduction and response efforts by improving early action, analytic capacity, local planning and preparedness, and local resource mobilization and coordination. Finally, USAID complements agriculture investments with nutrition promotion, improved health services, and increased access to sustainable water and sanitation services.
Feed the Future Ethiopia Transforming Agriculture works to make Ethiopia’s food and agriculture systems more competitive, inclusive, sustainable, and resilient to increase access to healthy diets, particularly for women and children. To do so, it will increase the availability, affordability (primarily by increasing incomes), convenience, and desirability of safe, diverse, nutritious foods, across the Feed the Future geographic zone of influence.
The Feed the Future Ethiopia Land Governance Activity works to improve governance and policy to enhance land tenure rights for farmers and pastoralists, empowering them to contribute more fully to their families’ and their communities’ economic growth prospects.
Feed the Future Policy LINK: Ethiopia Champions for Food Security works with institutions, civil society organizations, and the private sector to enhance leadership and management capacities, strengthen communication, coordination, and cooperation among institutions, and increase the power of local actors and communities. The efforts promote evidence-based analysis, participatory learning, and knowledge-sharing practices for effective and accelerated food and agriculture policy design and implementation.
Feed the Future Ethiopia Resilience in Pastoral Areas improves local-level disaster risk management (DRM), livestock and crop productivity, income generation, and nutrition and hygiene practices for pastoralist and agro-pastoralist populations.

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Agriculture Farm Business Plan Example
JUL.25, 2013

Agriculture business plan for starting your own business
Farming and agriculture business is not as easy as it seems. An even difficult step is to plan how to write a business plan for agriculture. Whether it is a Christmas tree farm business plan or an organic fertilizer business plan , you need to put real effort into planning each and every aspect of your agriculture business plan . To become successful, you should know the ways to operate your enterprise efficiently. You should know your revenue and cash position. You also need to forecast your crop rotations.
We have here provided a detailed business plan so that you can avoid any inconvenience in making a plan for yourself. No matter if you want to make a fish farm business plan or fountain pepper farm business plan , hydroponics farm business plan , or even an aquaponics farm business plan , this sample business plan agriculture template will help you.
A well-formed business plan of agriculture will help your agriculture business plan grow and generate the revenue that you dream of. It will help in managing your business in hard times and will also improve the chances of getting loans from the government for your business. So, if are thinking of creating a business for a bank loan , check out this template.
Executive Summary
2.1 the business.
The Old Maple Way will be a registered farm in New York, US. The business will aim to provide fresh fruits and vegetables to its customers. Along with it, we provide high-quality dairy products. Instead of competing with other farms in town, we will mainly focus on the quality and pricing of our products.
In any business plan agriculture project, the aims and goals should be clear. Instead of looking for an online business plan expert , you can write your business plan exact like agriculture business plan examples available online.
2.2 Management of Agriculture
The Old Maple Way Farm will be managed by James Celery. He will look into all the operations going on the farm. For his assistance, three managers will work with him. These managers will be trained for a month before starting their jobs. As per this agriculture business plan pdf, James will hire some highly experienced farmers who will look after the growth and management of fruits and vegetables. James will ensure the quality of production himself.
2.3 Customers of Agriculture
Customers are the backbone of every business. If you know the right audience for your agriculture business , you will be able to achieve your target. You will get the idea of how to run your agriculture business plan if you understand your customers. The main customers for the agriculture business will be the following:
- Export to Foreign Markets
- Domestic Hotels and Restaurants
- Domestic Food Companies
2.4 Business Target
The main goal of Old Maple Way Farm is to produce high-quality products for the people. We do not compromise on the hygiene and our team takes care of it. The most important thing matter to us is our customers’ satisfaction.
Here are our targets:
- Our primary target is to become the most loved farm by people within the next 3 years of our launch.
- Our secondary target is to increase the net profit every month.

Company Summary
3.1 company owner.
The owner of the Old Maple Way will be James Celery. James had a dream of starting his own agriculture business plan since he was a teenager. He wanted to produce high-quality products that do not contain harmful chemicals.
3.2 Why the farm is being started?
When James was asked why he is interested in starting a farm, he said he wanted to produce chemical-free and organic products for the people. He says that nowadays, it is difficult to find something that is purely organic and chemical-free.
Companies and farms are using harmful chemicals to increase their production. Due to it, they have ignored the quality and only focus on the quantity of production. To produce pure products, he planned to start a farm of his own. He further added that he wants to produce products that are affordable and easy to buy.
3.3 How the Farm will be started?
In a business plan for agriculture, you should mention the steps to start a farm. When you know how to make a business plan for agriculture, your agriculture business will be successful. The agriculture export business plan includes all the necessary steps needed to start an agriculture business. To start a farm, you need the right techniques and ideas. Before starting a farm, you need to consider these essential steps:
Know your Niche
The first and most important step before starting the agriculture business is to identify your niche. Without deciding the niche, you cannot start a healthy business.
Research Market
Once you have decided on your niche, you need to do market research. For instance, you have planned to grow a specific fruit, so to make the business successful, you should know who will buy your product. Making research on the market will let you know about your competitors and how will you sell your product.
If you are interested in particular fruit, vegetable or product, first learn more about the local market.
Find the Right Land
Once you have decided what product you are going to plant, you need to take the next step, i.e, deciding the land.
If you are starting at a low budget, you can take land on lease. But if you have sufficient investment to start, you can buy your land. If you start the farm on your land, you will have complete control of your farm. But at the same time, there will be more risk factors of financial loss.
In the sample of an agricultural business plan, you will find more detailed steps on how to start an agriculture business depending upon the type of farm you want to start.

In agriculture service business plan, you should mention all the services and products that your farm will produce. In the business plan agriculture pdf and business plan for agriculture available online. You will find the services that farms offer. Our products include the following:
We will produce fruits that are chemical-free and pure. We believe in producing organic products. Unlike other farms, we do not use any chemical that increases the quantity.
We will produce 100% organic vegetables. Our main focus is on quality and our customer satisfaction.
Cereals & Grains
We will also produce export-quality cereals and grains.
Dairy Products
We will also be offering two dairy products (milk and butter) to further supplement our sales.
20 Highly Profitable Agricultural Farm Business Ideas
If you are an entrepreneur willing to start an agriculture farm business, the following 20 agriculture farm business ideas can come in handy for your business venture.
Growing Mushrooms
Mushroom is a very popular Unlike various other crops, mushrooms can grow in less than a month. It is ready to be harvested in just about 21 days. This is the reason mushrooms have a high profit margin. Often new entrepreneurs are restless to harvest and sell their crops. So, if you too are one such impatient entrepreneur then mushrooms won’t make your wait too long to be ready. You can sell them in 3 weeks time from d date of cultivation.
- Mushroom farming comprises of 6 stages- first you need to compost; next spawn; case; pin and finally crop it.
- The soil of your farming land must be suitable for growing mushrooms. If this suits your soil then this is the best crop to grow. Some soils only support specific mushroom cultivation. The environment also plays a significant factor.
- You can aim to sell the produce in the local markets and also trade them. There are various countries that use mushrooms in their everyday meals. If your land in near such countries, where mushrooms are a favorite among the masses, then this is the best crop to cultivate in your farming land. Also, the convenience of export can take your mushroom business to far off markets as well.
Potato Farming
This is a very common vegetable. Yet, you should consider this as potato cultivation is greatly rewarding in many ways. Potato is consumed in meals almost daily by people both at home as well as in canteens. It is yummy, simple and very nutritious. The demand for potato is so high that even if there are other near-by farming areas growing potatoes, you still can produce it and benefit largely.
- There are a large variety of potatoes, so check the soil and the market, in order to decide which potato you should cultivate in your land. You can opt for the sweet potatoes or Irish potato farming. They are quite popular across the globe. Furthermore, they can be sold as vegetables directly and can also be sold in the processed form.
- You can choose bulk potato farming and process them if you have the capital and equipment. Potato chips and French fries are savory snacks loved by all. You can never go wrong with potato business as it ensures a high profit margin.
- You can also choose to sell potato seeds. This is an excellent money-spinning business idea. Get in touch with local, national and international potato cultivators to sell potato seed tubes and make a flourishing agriculture business out of it.
Spice Production
With the widespread knowledge about the health benefits hidden in various spices, household cooking as well as commercial restaurants have started using spices in their food in daily basis around the world. Furthermore, the boost in flavor and the pleasant aroma that come from adding spices to cuisines has made spices a favorite ingredient in the kitchen. The high demand and being a very costly product, spices are a great option for agriculture farm business plan. Spice cultivation can churn a lot of money making farming a flourishing business opportunity.
- There are a large variety of spices available such as cardamom, black pepper, nutmeg, cumin, etc. You have a lot of agriculture farming options when it comes to spices.
- You can choose to start farming the spice as per the popularity in your locality.
- Spices can be used in food either whole, sun dried, powdered, paste or even in liquid form. You can sell the whole spice. You can also extract the oils from the spices and sell it in bottles.
- You can plan to grow either a single type of spice or multiple ones depending on your soil. There are different spices that grow in different seasons. You can also opt to grow a spice rarely cultivated in your state and reap huge profits.
Cashew nut agriculture production
Cashew nuts a type of dry fruit that is widely popular across the globe. It is consumed mostly as a savory snack with salt and other spices. You can sell them raw, as well as in processed form. Cashew nut processing entails 4 simple stages. It starts with cleaning the nuts, they roasting them, followed by drying and finally removing the peel.
- Cashew nuts are highly nutritious, boosts energy and fiber in the body. Hence, demand for cashew nuts is quite high globally. You can earn huge capital by producing cashew nuts in your farm land.
- Processed cashew nut sale can get you high profits if you can ally with wholesalers near your land and draw in a fixed cashew nut supply. Wholesalers will sell you the raw cashew nuts at a low cost. You can process the cashew and make profit.
- The medicinal value of cashew nuts has made cashew nut farming a highly lucrative business.
Poultry farming
Chicken is the particular poultry bird raised to the highest number. Gone are the days when households had a few chickens in their backyard to serve their need for eggs and meet. Currently, poultry farming is a huge money-making business that has made its mark internationally. Poultry farming being a lucrative venture has led to the birds being injected with harmful chemicals and are reared in large number without proper hygiene. This has resulted in the rise in demand for good quality poultry farms. This can be your opportunity to grab. Strategize to start an excellently well-maintained poultry farm business to give the masses the best quality eggs and meat.
- Eggs and meat being a high source of protein have notched a vital place in the dietary charts for good health. This has made people from all walks of life add eggs to their breakfast and consume a portion of meat regularly. Hence, a magnificent rise in the sales of poultry farms.
- Another way of making gains through poultry farming is selling frozen chicken. You would needs some additional tools and storage facilities incorporated in your farm for this sort of business. Get in touch with the local eateries, fast-food joints, restaurants and hotels to deliver them- frozen chicken. This can be a profitable venture when you have some good contacts established.
Bee-Keeping and Honey-Making Business:
Producing honey by keeping bees in the garden was a personal choice earlier. People passionate about making honey who had a little space in their backyard kept bees. But now, it has turned out to become a huge farming industry that a large number of entrepreneurs take interest in pursuing as an agriculture endeavor. With the heightened honey consumption worldwide, the sales margin has also increased drastically. This has drawn more entrepreneurs in bee farming. The reason for such rise in the demand for honey is because people are switching to honey intake instead of sugar. Honey has been proved very healthy, helps in losing weight and is also used in beauty products. If you desire to start agriculture farm business plan, then this is one of the best choices. Bee-keeping does not require a large farming land nor do you need to invest huge capital. All you require is- some knowledge and training on the basics of keeping bees for agriculture business. There are training schools and experts who teach how to start a honey producing business and also how bees should be monitored. Furnished with such skillful training you can conveniently start farming and run a bee-keeping and honey making business. If you produce honey in your farming area, you can have several prospective clients to sell, such as –
- Sell it to high net-worth person,
- There are hard-working people, fitness conscious people who prefer honey to sugar
- You can buy low-priced top quality honey from dealers, bottle it up and sell it in the market, both in the local as well as global arena.
Herb and Flower Plantation
The best part about herbs and flower plantation is that they can be grown in small quantities. You do not need any skills or expertise to grow them. They can be grown indoors as well as outdoors. Moreover, both hers and flower plants have multiple usages. You can even do a profitable business with dry herbs and flowers. Both are easy to grow, high in demand and lucrative ventures. Furthermore, you can grow both herbs and flowers in the same farming land. Yes, you will need some appropriate apparatus for good quality plantation results. Adequate water supply, proper sunshine, manure and right method must be followed too. Herbs have a wide range of usages-
- They are a central ingredient in flavoring food
- Used for making beautiful fragrances
- Is majorly bought by the Pharma company
- Are also used in healing centers to help people relax and loose there stress
Flowers too have multiple usages-
- There are edible flowers used in cakes and various cuisines
- They are used in beauty products, to make lipsticks, nail-polish, hair color and so on
- Several fragrances and extracted from flowers, rose, lavender, orchid being popular blooms. In fact, dry flowers are majorly bought by the fragrance company.
- Extensively used for decorating venues
- Flower bouquets, for weddings as well as gifting item is always in trend
Aloe Vera Plantation
Aloe Vera is basically a tropical plant but the good thing about this plant is that, it can be cultivated in dry farming lands as well. Aloe Vera is a profitable agriculture business idea because its medicinal value makes it a highly saleable agriculture product. It can be consumed as well as applied externally. It has lots of vitamins and minerals that are good for heart, immune system, digestion, skin ailments and many more.
Aloe Vera crop is most suitable if your farming land is in a dry area where the climate is mostly warm and humid. This plant doesn’t require much rainfall and doesn’t grow is cold regions. Light sandy type of soil is absolutely befitting for the plantation of aloe Vera agriculture crops.
Aloe Vera plants are best suited for selling globally to the-
- Herbal industry
- Pharma companies
Bamboo Plantation
Bamboos mostly grow in the hilly areas. This is why we most often see bamboo farming in the mountains. The immense uses of bamboos plants have made it a successful agriculture business plan choice for several entrepreneurs. There is no way you can fail with bamboo farming plan as there are always buyers inclined to purchase the raw product and process it to use in various form.
Some of the uses of bamboo plants may be listed as follows-
- Bamboos are strong and flexible. Thus, a very useful construction product. Be it to build roofs, floors, fences etc.
- They are utilized to build various interior decoration items
- Furniture made from bamboo plants are a modern trend
- Best writing papers are made from bamboo fiber
- Various types of musical instruments are also made using bamboos
- Tender Bamboo tips are used in cooking
- Several infectious diseases can be cured through the medicine made from bamboo plants
- In Asia, the chopsticks being used, are mostly made of bamboo
The huge number of uses makes bamboo plantation a very rewarding business.
Coffee & Tea Plantation
Tea and coffee are two drinks that are very popular globally. So, with coffee and tea plantation you can extend your agriculture business plan and earn huge benefits through export. Coffee and tea plantation requires a suitable soil and good amount of rainfall. The rains and dry season must be well defined so that there can be a growing season and a maturing season. You can plan to directly sell the tea leafs and coffee beans or choose to sell the processed product. With the basic plantation and harvesting techniques learnt, and equipped with the processing tools, machinery and staff, you can make flourishing business out of tea and coffee farming. Get in touch with the tea manufacturing industries, restaurants and cafeterias where there is a constant demand for tea leaves and coffee beans.
Cocoa Farming
Take your love for chocolates a step further! Plan on beginning a cocoa agriculture business. It can prove to be a flourishing enterprise. Chocolate is a favorite not only among kids but among all age groups. Relished across the globe, cocoa farming can be hugely profitable agriculture prospect. You can earn huge capital income by exporting the produced cocoa from your farming area. Cocoa is grown mostly in humid tropical region. Its beans are extracted for cocoa solids and cocoa butter. So, in order to begin farming cocoa trees in your land, you first must ensure you have an agriculture land in a humid area, or plan to buy some area. Once you have the suitable soil you can begin with your cocoa plantation business.
- To satisfy chocolate lovers delight, cocoa is added in all sorts of foods, beverages and even fragrances.
- Dark chocolates, chocolate ice-cream, cakes, muffin, cookies, various sweets, deserts, etc., are found everywhere.
- Spas & beauty parlors too use cocoa in their beauty therapies as it’s very good for skin.
- Chocolate consumption is a very delicious and easy way to counter bouts of stress & depression.
So, you have a farming soil and climate suitable for growing cocoa; prepare yourself to turn your passion into a agriculture business venture. Cocoa crops can land for hundreds of years. So follow the proper methods of farming and you can be very rich soon.
Lettuce Plantation
Lettuce has become a very popular farming vegetable for its fresh flavor. Restaurants add it to their salads, burgers, sides, etc. as consumers enjoy the crunchy fresh texture of this leafy vegetable.Additionally, the health benefits in lettuce have also made it a favorite among those fit and active person who are always on the look-out to incorporate healthy greens to their daily meal. Lettuce can be grown in several types of farming soils. Mostly, it is suitable to grow in soils rich in organic matter. The best soils for lettuce are those that can contain good quality of water and also have well made drainage system. As far as the temperature goes, lettuce grows well in fairly cool weather, about 15 degree Celsius. If your agriculture farm business plan space is in a slightly warmer land, you can grow lettuce crops by building a shade. You can go for a soil test before beginning to work on the farming area.
Lettuce crops cannot be stored for a longer period. So, keep connected with nearest markets and eateries. After harvesting the lettuce, you must sell them fresh. Lettuce farming is a rewarding business idea for start-ups.
Fruit Plantation
Various types of fruits are consumed around the globe. You may opt to begin farming any type of fruit that suits the land and climate of your particular region. When the soil is befitting only then you will get a productive yield out of which you can gain revenue.
Peaches, exotic fruits, papaya, berries, mangoes, apples, jackfruit, oranges etc., are some fruit types. You can grow any of these fruits or any other for your agriculture business endeavor depending on your soil suitability. Most fruits are used for making juices, added to cuisines, incorporated in meals as fruit salads, and beauty treatments. Since fruits can be consumed raw you may plan to market and export them immediately after you harvest the produce. You may build processing equipments to make fruit juices and pack them to sell them anywhere in the world.
Fruits contain various healthy & healing ingredients. Hence, maximum nutritionists & doctors suggest children, adults and the elderly; to consume fruits regularly. The fruit agriculture business is an opportunity you must definitely try out.
Palm Tree Cultivation
This is the crop that gives the most quantity of oil. Due to it high yielding capacity palm tree farming is considered a money-spinning business idea. If you intend to earn on a monthly basis through agriculture business then palm tree cultivation is the best choice for your start-up venture.
Deep, moist and well-drained soils are best suited for farming palm trees. This particular crop requires a humid tropical climate. Throughout the year an even amount of rainfall is essential. When every aspect is satisfactory for palm tree farming then you should start off with it at the earliest.
Palm tree plantation and selling of the palm oils, can aid you to cut down the sale of other oils , in turn enhancing the sale of your business. Those oils that are imported are costly for the local market, thus your palm oil will sell more. It is a win-win situation for both you as well as your buyers. Thus, your business will flourish.
Cotton & Wool Production
Textile firms need wool and cotton at all times. They need it constantly for manufacturing various types of cloths. Therefore, it’s a lucrative business idea for any entrepreneur.
Cotton flower and sheep give cotton and wool respectively. So for cotton crop cultivation you need a suitable land. There may be some basic agriculture methods to be followed, certain tools and apparatus required. Of course you have to invest at the onset but after harvest you can make high business gains from your sales. You can also opt to rear sheep and get wool from them.
An advantageous factor of cotton flower and wool is that you can export them easily. There is not much critical process attached to attain the cotton from flowers and the wool is just shaved off the sheep. Furthermore, unlike fruits and vegetable, cotton and wool can be stored for as longer time span and exported to far-off countries as they do not get damaged. Thus you can plan to earn good capital by national and global export of your cotton and wool.
Rubber Production
Rubber, a stretchy materiel, is in huge demand in the market. This crop plantation can prove to be very rewarding. The innumerable items made from rubber makes it a very suitable farming product as it is sale-able in the worldwide market. For instance- Tires, Bags, etc are made from rubber.
Rubber plants cannot grow in extremely windy and freezing temperature. It needs 5-7 hrs of sunlight per day and adequate rainfall. Porous farming soil which is somewhat acidic having well-drainage is best suited for rubber plantation.
Rubber trees when taken proper care can survive for generations. So, this is a good agriculture business investment indeed.
Cattle Ranch
A very common and popular livestock raising business that includes animals such as cows, calves, ox, donkeys, bulls, etc., are known as a cattle ranch. You can choose to breed a single type of animal or several ones depending on the capital and land you have. It is best to start off with a single type of animal and slowly progress to rearing more types in your farming area. Actually, each type of animal needs to be well taken care of, with the proper food and hygiene maintained in your farming space.
Cattles are reared for multiple purposes, milk, manure, skin, as well as meat. Having a cattle ranch can instantly place you in the international business market if the quality of milk, meat and manure supplied by you if of good quality. With high sales and recognition in the global market you can easily gain huge profits and grow your agriculture business.
Shrimp Business
If you plan to own a land near the coastal region, or rent a riverside area, you can earn cash through shrimp farming. Earlier shrimp was farmed in a smaller quantity, but the rapid growth of consumption worldwide has turned it into a large scale global industry.
Shrimp is high in protein and contains anti-oxidants. A favorite among a large group of people, this is marketed in bulk in several countries. Japan, US, Thailand and China are some countries where shrimp farming is done is large quantity. You can definitely give shrimp farming a shot as success is guaranteed.
Saffron Cultivation
This costly spice is actually very easy to grow in any type of farming area. The reason for saffron being so pricey is the extensive toil that goes into harvesting the crop. Only a few strands of saffron are acquired from a flower.
Saffron is mostly used in cooking, creating beautiful fragrances and in cosmetic products. If you have a fertile agriculture soil suitable for saffron cultivation and reside in a sub-tropical warm region then saffron is the spice you must opt to cultivate in your farming area.
You can market it across the whole world. This expensive spice can churn huge money.
Rosemary Cultivation
Rosemary shrub can be cultivated across the world. It is best suited for region with cool temperatures. It can also handle frost. You can harvest rosemary 2 times per year. It depends on whether you want to harvest it for the leaves or the oil.
Rosemary is most famous for its oils. It has high commercial value for its medicinal and herbal properties. This is a lucrative business idea and if you reside in a cold region then get a soil test done and you can start off your rosemary cultivation.
Marketing Analysis of agriculture
To make your agriculture business successful, you need to keep an eye on the market trends as well. If you run a complete analysis of the market, you will get an idea about many things. Understanding the trends and variables will help you in making decisions for your business. The goal of this market research is to understand and get a general idea of the overall market around your farm and how you can adjust to that ecosystem. The marketing plan for agriculture business includes market trends and market segmentation.
5.1 Market Trends
The agriculture industry is a kind of industry that never goes into loss. It continues to evolve with time. Over the past five years, the agricultural industry has grown at an incredible rate. People are now more attracted to buy organic products that are chemical-free and hygienic.
5.2 Marketing Segmentation
In agricultural business ideas and agricultural business proposal, the market segmentation is clearly defined. Besides knowing how to start an agricultural business, you need to make a complete analysis of market segmentation for it.
The most important part of a farm business plan is to have an idea of the expected marketing segmentation. In agriculture start up, you should know about the market segmentation. Here is the market segmentation that will be facing our farm:

5.2.1 Foreign Markets
The products that we manufacture will be exported. It will generate the largest part of our revenue.
5.2.2 Domestic Hotels and Restaurants
We will offer our products to restaurants and hotels. Along with fruits and vegetables, we will provide dairy products such as milk and butter to the restaurants in town.
5.2.3 Domestic Food Companies
We will also sell our products to food companies in the domestic markets.

5.3 Business Target
In a community sustained agriculture business plan, the following are our business target
- Building a trustworthy relationship among customers
- Providing high-quality products to customers
- Making an excellent customer care service for our loyal customers
- Recovering the initial investment within two years of launch
- Increase the revenue every year by at least 20%.
5.4 Product Pricing
The prices of the products that Old Maple Way provide are comparable to other farms. We will try to provide better products and customer care to our clients. We will satisfy our customers by providing exceptional services to make as much profit as possible.
Marketing Strategy
When you are starting an agricultural business, you should also know the marketing strategy. No business can grow and become successful without a marketing strategy. No matter how many excellent services you offer, if you do not have customers, it is all in vain. The more people know about your farm and its products, the more they reach out to you.
Nowadays, the best way of marketing is social media marketing. Social platforms are strong, and they are accessible to everyone. A good thing about social media marketing is its low cost. You can reach out to millions of people with online marketing. All the business ideas in agriculture explain the importance of social media marketing and how you can use them to reach out to people.
Along with that, you need a competitive analysis to make a strategy that will make your agriculture business plan successful. You also need some agro processing business ideas as well as a perfect understanding of what is an agricultural business.
6.1 Competitive Analysis
- People are not satisfied with the products manufactured by other farms because of the chemicals they use to increase their quantity.
- The products that other farms sell are expensive and everyone cannot afford them.
6.2 Our Strategy
- We will use social media platforms to advertise our products.
- We will make our online presence so that we can reach out to more and more people.
- We will use the advertisements channels in the area to reach out to the people.
6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan
To make your business best agricultural business, you need to make sure that the staff should work as a team. In the agriculture business model, you will find out that the environment of the farm depends on the number and type of staff which should be determined in the initial stages.
7.1 Company Staff
James Celery will be the owner and CEO of the Old Maple Way farm business. The following people will be hired to run the farm:
- 1 Operations Manager
- 2 Deputy Managers
- 8 Farm Workers
- 2 Packaging Helpers
- 1 Accountant
7.2 Average Salary of Employees
Financial plan.
Proper planning and execution of the finance help you to maintain a stable budget for the upcoming entire year. To execute farming ideas for profit, you need to manage the finances wisely. In agricultural business plans, all the finances are mentioned.
- Money to buy a land or take it on lease
- The cost of buying and maintaining animals
- The salary of employees
- The cost of buying fruits and vegetables seeds
8.1 Important Assumptions
8.2 break-even analysis.

8.3 Projected Profit and Loss
8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet
8.6 business ratios.
- How do I make an agricultural business plan? When you look out to sample business plan agriculture farm, you will see the steps to write a business plan. Business plan for agriculture company may not necessarily be long but it should be written in an easily understandable way.
- What is an agriculture farm business plan? It is the farming production, creating a plan for marketing and management of crops and livestock in a profitable way is an agriculture farm business plan. It includes everything such as a detailed business plan for agriculture and an agriculture equipment business plan.
- Which agriculture is most profitable? One of the most profitable agriculture is an agricultural farm. You can start this business by investing a small amount of money. According to the demand of the local public, you can produce the items and sell them.
- Is agriculture farming profitable? Agriculture farming is profitable as it offers a stable revenue. It is one of the fastest-growing agricultural businesses all over the world.
Download example agriculture farming business plan pdf
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Ethiopia: commercial farming, investment and policy
Posted on August 31, 2018 by FAC ICE Team - FAC blog

Incentivising investment
In contrast to previous government initiatives, Ethiopia’s Growth and Transformation Plan II (GTP II: 2015–2020) clearly promotes the commercialisation of the agricultural sector. In so doing, policymakers have officially recognised the potential for commercial farming to increase agricultural production and create rural employment opportunities. The initiative also aims to promote the development of the sector through close engagement with smallholder farmers, particularly through contract farming and outgrower schemes. Government support for commercial farming in Ethiopia therefore displays three primary objectives: (i) to boost productivity, (ii) to link smallholder farmers with new technologies and markets, and (iii) to create of job opportunities for rural youth.
Various regulatory and investment-oriented policy measures, in the form of both fiscal (tax holidays, tax exemption, etc.) and non-fiscal (land allocation, one-stop-shop services, etc.) support have been put in place, in order to bolster the government’s capacity to support to medium and large commercial farms. This blog presents the deliberations of a workshop that was held in Addis Ababa on 4 August 2018. The workshop was convened to discuss the status of existing policies promoting commercial farming in particular(including, though not limited to, the GTP II Plan), and agricultural business investment in Ethiopia in general.
The workshop
Participants included agricultural investors, researchers, representatives of agriculture sector associations, policymakers from the Ministry of Agriculture and Livestock Resources and the Ministry of Industry, and experts from donor-funded agricultural development projects.
Though policies in place are very encouraging – with investment interest expressed by both domestic and foreign investors – the contribution of commercial farms in agricultural production, in linking smallholder farmers to technologies and market, and in creating rural employment, is still limited. This is particularly true for the newly emerging large commercial investors operating in vertically integrated value chains. The majority of investors obtain a license to become commercial farmers, which gives them access to loans; however, these loans are often used for non-agriculture-based ventures – building hotels is a common example. The government has not as yet instituted a mechanism to effectively monitor and regulate the use of loans dispersed for farm investment.
So far, large scale farms and investors have been the primary beneficiaries of the policy-driven investment incentives, both fiscal and non-fiscal. Current attempts on the government’s part to crack down on loan misuse has created large bureaucratic obstacles that have mainly affected medium-scale investors.
The key challenges identified during the workshop’s discussion can be split into two main areas: those related to public support, and those related to the investors themselves.
Public support-related issues:
- A distinct lack of coordination among diverse actors, though primarily among the federal and regional governments, financial institutions, investment promotion agencies, and implementing agencies. In this regard, the then Ministry of Agriculture and Natural Resources’ aim to meet every three months with investors – to discuss major challenges facing investors – was commendable, though was ultimately not sustained.
- A lack of monitoring and evaluation mechanisms following the provision of investment licenses. This means there is no database compiling agricultural investments in the country, which creates an information gap in the status of licensed investments and their implementation.
- Considerable bureaucracy in the provision of investment incentives. In general, approved investment incentives are often improperly implemented. For instance, processing tax-free imports of machinery may take more than a year, which discourages investors to begin operations.
- Limited availability of required infrastructure – mainly road and electricity – which are often promised during the licensing process. This hinders the operationalisation of investments.
- The existence of diverse public institutions engaged in promoting agricultural investment and frequent reorganisation, both at regional and federal level. Some of these institutions include: Agricultural Investment Promotion Agency, Horticulture Sector Investment Agency, Land Administration Authority, Ethiopian Investment Agency, Export Promotion Agency, etc, which may or may not have parallel institutions at regional level.
- Lack of a clear national agricultural trade policy. The country is yet to develop a clear trade policy that will serve as a guiding framework for trade-related issues that are pertinent to agricultural investment.
- Land policy challenges, primarily related to the lease period, which can be from 25 to 40 years. In addition, lack of information about the quality of land and its use potential during licensing is a serious disincentive to investors.
Investor-related issues
- In general, very few investors have the knowledge, skill and capacity to establish commercial farms. In many instances, the required staff composition is sufficient to obtain the license – better qualified and therefore higher paid staff are then immediately fired to reduce expenditures. It is reported that most of Ethiopia’s commercial farms do not have qualified farm managers and technicians for operating and maintaining farm machinery; as a result, it is common to see farm machinery out of operation shortly after farming operations are established.
- Most of Ethiopia’s commercial farms still operate in a traditional way, limiting their expected contributions to (i) productivity, (ii) linking smallholder farmers with technologies and markets, and (iii) creation of job opportunities for rural youth;
- The existence of opportunistic investors who snap up the available finance, without putting the land allocated to effective us, has crowded out genuine investors. This makes access to land and finance more difficult.
Opportunities
Despite numerous challenges, trends in agricultural investment and commercial farming in Ethiopia shows steady growth. Recent policies also indicate that the role of commercial farming in transforming the agriculture sector is well-recognised by those with the influence to enact change, especially in relation to the promotion of agro-industries.
The upcoming study, entitled Policy approaches to business investment in agricultural commercialisation in Ethiopia , will present the details of the challenges identified, along with potential policy and development intervention options that aim to improve the contribution of commercial farming to the broader commercialisation of agriculture in Ethiopia.
Written by Dawit Alemu and Gezahegn Ayele
Image credit: Synergos (CC BY-NC-ND 2.0)
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Abebe business plan

Managing an agricultural business in the 1990s and beyond will be more complex with good planning skills becoming increasingly important. As farming becomes more capital intensive, margins narrow and the adoption of rapidly changing technology becomes the norm, planning techniques which are used in other businesses must be applied to agriculture. One of these planning techniques is preparing the formal business plan. A formal business plan integrates written goals with marketing, production and financial targets into a management strategy for the business along with identifying human resource requirements. Other factors such as increased environmental awareness and the globalization of agriculture emphasize the need for effective planning at the farm level. The purpose of this publication is to provide farmers with business planning information and a format for developing a business plan for his or her farm business. While information and sample business plans are available for...
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Home > Research > Student Research > Senior Projects > BioResource and Agricultural Engineering > 46

BioResource and Agricultural Engineering
Business Plan for a Commercial Teff Farm in Ethiopia
Author(s) Information
Ephrem Teklu Phifer-Houseman , California Polytechnic State University, San Luis Obispo Follow
College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
- BioResource and Agricultural Engineering Department
Degree Name - Author 1
BS in Agricultural Systems Management
Primary Advisor
Richard A. Cavaletto
Abstract/Summary
This senior project was undertaken to determine the feasibility of creating a profitable farm in Ethiopia using commercial farming methods in order to raise the standard of living for Ethiopian subsistence farmers and improve food security in Ethiopia. Initially, a farmer’s cooperative was the model proposed for this farm. However, further research into the realities of Ethiopian agribusiness and the difficulties smallholder farmers face in obtaining capital, along with in-depth financial analysis called for a modification of the business model. Consequently, this senior project discusses the design and delineation of a business plan for a privately-held, commercial, teff grain farm in Ethiopia that aims to empower smallholder Ethiopian farmers by providing them with a living wage while enabling them to build equity in a profitable farm corporation.
Research, business model design and financial analysis yielded a business plan for a farm, processing mill and distribution framework that is marginally profitable by the end of Year One and sufficiently profitable to be capable of expansion by Year Five.
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- Market Overview
- Market Challenges
- Market Opportunities
- Market Entry Strategy
- Roads, Railways and Logistics
- Agro-processing
- Information and Communication Technology (ICT)
- Education and Training Services
- Agricultural Sector
- Trade Barriers
- Import Tariffs
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This is a best prospect industry sector for this country. Includes a market overview and trade data.
This is a best prospect industry sector for Ethiopia. This section includes a market overview and trade data.
Agriculture is an engine of the Ethiopian economy, employing 80% of the total population, contributing 39% to GDP, and generating 90% of its foreign currency from exports. Ethiopia’s agricultural exports are primarily unprocessed commodities, including coffee, oil seeds, pulses, live plants, and cut flowers. Conversely, agro-industries accounted for only five percent of Ethiopia’s GDP, yet 50% of the total manufacturing production was in food and beverage. Ethiopia possesses a wide range of agroecological zones, arable land, and access to labor, which allow for a wide range of agricultural systems. In Africa, Ethiopia is a major producer of coffee and barley. Additionally, among African countries, Ethiopian production ranks second in sorghum, third in maize, third in wheat, and fourth in coarse grains. Finally, Ethiopia maintains the largest number of livestock in Africa.
The Government of Ethiopia (GOE) aims to boost exports and trade through $1 billion investment in agro processing industrial parks to make Ethiopia a top manufacturing hub on the continent. Industrial parks broadly are a key focus of Ethiopia’s economic development strategy. Through the Ministry of Trade and Industry (MOTI) and the Industrial Parks Development Corporation (IPDC), 17 agro-industrial growth corridors (AIGC) are planned for development, with coverage in all nine regional states. In its current first phase, four Integrated Agro-Industrial Parks (IAIP) are under construction, out of which three are already operational. The IAIPs when fully completed will provide support services to companies, opportunities for skills development, and attraction for foreign investment. The total estimated cost of the four pilot agro-industrial parks is $181.2 million. The GOE intends for the four IAIPs to result in $1.5 billion in investment, 400 business opportunities, and 400,000 jobs. The four industrial parks are situated in strategic locations throughout Ethiopia and were selected based on the area’s agricultural potential, infrastructure facilities (water, electricity, etc.), and regional market potential. The IAIPs are envisioned to provide a one-stop shop to provide various services to facilitate trade logistics, access to land, customs clearance, and other business services. At present, three IAIPs are already operational and one is under construction and development, located in Humera (Tigray), Bure (Amhara), Yirgalem (SNNP) and Bulbula (Oromia). Aside from these, there are multiple textile and apparel industrial parks, the most notable being Hawassa Industrial Park where the U.S.-owned apparel manufacturer, Philips Van Huesen (PVH), is producing shirts and other garments for the export market. In 20222, however, PVH sold its plant and left the country ceasing its operation in Ethiopia. Generous government investment incentives, preferential access to the United States large market under the African Growth and Opportunity Act (AGOA), low cost of electricity and labor, and abundant natural resources have resulted in increased foreign direct investment into the parks. In 2019/20, the industrial parks generated $610 million in export earnings and created 89,000 job opportunities. Following the war between the government of Ethiopia and Tigrayan forces, the U.S. government suspended Ethiopia’s AGOA privileges.
Commodities intended for processing include coffee, sorghum, maize, sesame, horticulture, meat and dairy, and cereals, among others. The IAIPs will include companies that export value-added agricultural products as well as those producing products for domestic consumption. Major agriculture processing potential includes cattle fattening and processing, chicken production and processing, livestock feed manufacturing, wheat-based food production (e.g. pasta, biscuits), sesame processing (e.g. tahini), soybean crushing (e.g. soybean oil and feed), sugar production and processing, juice and dairy manufacturing, as well as garments and leather goods.
In 2019, the Ethiopian Ministry of Finance implemented a policy change authorizing duty free import of agricultural and irrigation equipment. This new directive aims to increase agricultural productivity for both smallholder farmers and commercial farmers, as they will have improved access to new agricultural farming capital goods.
Key agricultural commodities intended for processing and exports through the IAIPs are the following:
Coffee – Ethiopia exported 271,111 metric tons of coffee in 2020/21 generating $855.6 million in revenue. During the first ten months of the current 2021/22 fiscal year, Ethiopia exported 232,000 MT of coffee and earned a record-breaking revenue of US $1.2 billion from coffee exports. Ethiopia targets to export up to 300,000 MT of coffee by the end of the fiscal year.
Maize – Ethiopia produced 9.4 million MT of maize in 2021/22, both for food and feed source for processing.
Poultry – Poultry production (chicken meat) by the end of 2020 was estimated at 68,000 MT, and the retail price of imported chicken meat ranges between $9-10 per kilogram.
Dairy – In the last 15 years, the volume of milk production has tripled. Ethiopia faces shortages of feed, land, and pasture for its cattle herds. In May 2019, the Ministry of Finance released a new proclamation that allows duty free import of feed production machinery. This new directive will boost both production of feed as well as dairy and poultry production. In June 2022, the GOE removed import duties and value added tax levied on animal feed products. The exemption would help lower the cost of animal feed by a third and the prices of dairy products by an average of 17%.
Potato – Potato production has increased substantially in recent years, with estimates at nearly 1.14 million MT produced last year. Demand for processed potatoes should continue in the foreseeable future.
Avocado – Avocados are becoming increasingly popular in Ethiopia, both among producers and consumers. Over the last five years, the GOE has given increased emphasis on avocado production due to the rapidly growing international market and presence of suitable weather for growing avocados. Recently, Ethiopia has begun exporting fresh Hass variety avocados to the European market.
Sugar: Ethiopia has 13 sugar manufacturing factories with all plants owned by the state. As a part of PM Abiy Ahmed’s economic reform program, transfer of the sugar factories to private ownership is underway. At present, the 13 state owned sugar factories are undergoing technical, price, social and environmental impact assessment studies. The initial plan is to privatize six out of the 13 sugar plants to local or international private investors.
Some of the challenges in the current agro-processing sector include insufficient local product, in part due to complexities in smallholder farm structures, post-harvest storage, as well as inconsistent commodity quality. Furthermore, a critical constraint to agro-industrial development is the lack of infrastructure to support sufficient raw commodities flow to processors. Establishing effective supply chains, including cold chain, can increase agro processor access to local producers. With the establishment of the agro-industrial parks, the integration of smallholder farmers and processors into the industries as part of the commercial value chain could improve the local economy.
Leading Sub-Sectors
Machineries for coffee roasting and processing.
Machineries for dairy milk processing, chicken processing cattle fattening and abattoirs.
Machineries for animal and chicken feed production.
Machineries for juice extraction and processing.
Machineries for tomato and potato processing.
Technology and machineries for flour processing, bakery, pasta and macaroni manufacturing.
Machineries for edible oil extraction, filtration and processing.
Provision of cold chain, post-harvest technology, mobile preservative technology and storage facilities.
Sugar processing technology and various machineries.
Opportunities
There are multiple business opportunities for U.S. companies to benefit from Ethiopia’s emerging integrated agro industrial parks. Opportunities exist throughout the value chain of the IAIP. U.S. construction and architectural companies can participate in the design, development construction and supervision of the IAIPs. Business opportunities are also available for U.S. companies to design, supply, install and commission the agro processing facilities at the IAIPs. U.S. technology suppliers can also sell machinery and technological equipment to the agro processing plants. U.S. companies can provide technology to IAIP value chain such as post-harvest storage facilities, cold chain facilities, mobile preservative storage facilities that transfer perishable commodities and food items from small holder farmers to IAIPs and from IAIPs to ports for export market. U.S. companies can also invest in the Ethiopian agro processing sector either in private or in partnership with local investors.
U.S. Foreign Commercial Service,
Ministry of Trade and Regional Integration
https://etrade.gov.et/
Ethiopian Investment Commission
https://www.investethiopia.gov.et/
Content Search
Request for proposals may 2023 -terms of reference for videography and photography services – react hs, ethiopia.
- Africa Enterprise Challenge Fund
REQUEST FOR PROPOSALS MAY 2023
TERMS OF REFERENCE FOR VIDEOGRAPHY AND PHOTOGRAPHY SERVICES – REACT HS, ETHIOPIA
1.0 About AECF
AECF (Africa Enterprise Challenge Fund) is a leading non-profit development organisation that supports innovative enterprises in the agribusiness and renewable energy sectors with the aim of reducing rural poverty, promoting resilient communities, and creating jobs.
We catalyze the private sector by surfacing and commercializing new ideas, business models, and technologies designed to increase agricultural productivity, improve farmer incomes, expand clean energy access, reduce greenhouse gas emissions and improve resilience to the effects of climate change. We finance high-risk businesses that struggle to access commercial funding; we are committed to working in frontier markets, fragile contexts, and high-risk economies where few mainstream financing institutions dare to go.
To date, we have supported over 400 businesses in 26 countries in Sub-Saharan Africa, impacted more than 30 million lives, and created over 27,000 direct jobs.
AECF is headquartered in Kenya with offices in Cote d’ Ivoire and Tanzania.
2.0 About the REACT Household Solar Programme
The Renewable Energy and Adaptation to Climate Technologies – Household Solar (REACT HS) is a programme funded by the Foreign, Commonwealth & Development Office (FCDO) and implemented by the AECF. The REACT HS Programme seeks to address the challenges of availability, acceptability, affordability and accessibility of energy for low-income households through supporting private sector delivery of solar home system products and services in Malawi, Ethiopia, Zambia, Zimbabwe, Nigeria, Senegal and Sierra Leone.
The programme seeks to increase access to clean, affordable energy for low-income people in Africa by promoting a market-based approach for private sector delivery of solar home system products and services in the target countries in sub-Saharan Africa. Solar home systems are stand-alone photovoltaic systems that offer a cost-effective mode of supplying clean, renewable energy for lighting, appliances, and cooking, to remote off-grid households for better wellbeing and livelihood opportunities for rural poor people.
3.0 Purpose and Objectives of the Assignment
The purpose of the assignment is to showcase the impact of the work from the investee funded under the programme. The investee is Winsol - Ethiopia.
5.0 Scope of Work
For this assignment, you will be required to:
- Develop interview questions that will be used to conduct interviews with the AECF investee company’s staff and management as well as the company’s beneficiaries.
- Conduct video interviews of the AECF investee staff and management that highlight prior growth challenges faced by the investees before AECF funding, growth steps taken and achieved, and position they are in today.
- Conduct video interviews of the investee’s beneficiaries that highlight how the company has been able to transform the lives of local communities, smallholder farmers as well as women and youth.
- Capture b-roll or cutaways or supplementary footage of the business, its activities and work with beneficiaries. These cutaways should be action footage of the company’s operations, its staff interacting with customers, and beneficiaries going about their normal lives.
- Capture photographs that show the work of the investee, their operations and their impact in local communities.
- Capture photographs of beneficiaries ensuring that these are action shots with people going about their day-to-day activities.
- Ensure all photo and video subjects sign consent forms for the videos and images taken.
6.0 Deliverables
The consultant will be required to deliver the following:
- Interview questions for at least two (2) investee officials and two (2) beneficiaries.
- Conduct at least two (2) video interviews of the investee’s company’s officials. The interviews should be no less than five (5) minutes each.
- Conduct at least two (2) video interviews of each investee’s company’s beneficiaries. The interviews should be no less than five (5) minutes each.
- Capture b-roll or supplementary footage of the business, its activities and work with beneficiaries. This footage should be well-framed and should be action footage.
- Capture at least thirty (30) edited photographs of each investee, with at least ten (10) being those of beneficiaries.
- Provide an edited video that adequately tells the investees story of change and growth. The video should be a maximum of 5 (5) minutes long and should include intro, outro and lower third graphics.
7.0 Guidelines for submission of products:
Footage to be captured – a guide.
- Record interviews of beneficiaries in different formats including long shot, medium shot and up-close. These interviews can be in English or vernacular language (provided they can be accurately translated).
- Record interviews of AECF investees providing insight into the support provided and how it transformed their companies.
- Capture footage that shows the investee companies core activities, including warehouse, factory, sales and marketing, interaction with customers etc.
- Capture footage of the wider community, showing how people live, where possible capture footage of the environment, infrastructure such as roads and the general terrain.
- Where possible, capture footage of investees (it is on-the-ground officials and support staff) going about their work.
Photos to be captured – a guide.
- Quality: AECF uses images for a variety of purposes, requiring that digital images be of sufficient quality – resolution – to ensure quality print, as well as web reproduction.
- High Resolution Images: Digital originals, images should be shot at the highest possible resolution that the camera permits. The minimum accepted resolution is 2000 x 3000 pixels or 6 megapixels with zero compression shot as a RAW file, or as a JPEG file format at compression rate no greater than ‘medium’ (never more than 30% of what is possible). Maximum compression causes too much quality loss when the image is re-opened by the recipient.
- Approval: Submit all digital images for AECF’s selection before final edits are undertaken.
- Sequencing: Maintain images in the sequence in which they were shot, so the shoot logic can be easily traced
- Captioning: The photographs will be properly labelled/captioned (including topic, date and location and the name/identity of person in the case of portraits) for easy identification.
- Copyright: Copyright solely belongs to AECF. All images (whether used for online or print purposes) will bear the consultant’s photo credit. The consultant may not use, reproduce, or otherwise disseminate photos without prior consent from AECF.
Areas to be considered.
- General Demeanour: The Consultant is expected to always maintain demeanour and behaviour consistent with highest ethical standards and as a representative of AECF.
- High Resolution Footage: The footage should be recorded at the highest possible resolution that the camera permits. The minimum accepted resolution is 1080p.
- B-Roll: All recorded and unedited footage needs to be handed over to AECF at the end of the assignment.
- Captioning: The footage will be properly labelled/captioned (including topic, date and location and the name/identity of person in case of interviews) for easy identification.
- Copyright: Copyright solely belongs to AECF. The consultant may not use, reproduce, or otherwise disseminate footage or photos without prior consent from AECF.
- Deadlines: All video footage together with the photos should be submitted to AECF no later than 5 days after the field visit.
- Equipment: Consultant will be expected to use own Cameras and accessories, computer, and communication technologies (internet access/email etc.).
- Travel: Consultant will be expected to arrange for their own transport, accommodation, and meals to all video sites. These costs can be factored into the Consultant’s overall costs.
8.0 Qualifications and experience
- Professional experience with coverage of development projects, preferably in agribusiness, renewable energy, and climate change;
- Proven professional experience of at least five (5) years in the provision of photography and videography services for international organisations or media in the development context for mixed audiences;
- Ability to film and edit broadcast quality video and audio: HD 1920x1080 or better;
- Ability to capture and edit high quality imagery;
- Have knowledge of different video formats and video file conversions;
- Have knowledge of converting video files from multiple formats;
- Have online video publishing and file transfer skills;
9.0 Duration
This is a one-week contract from the date of signing.
10.0 Reporting
The Consultant will report to the Communications Manager.
11.0 Proposal submission
Qualified consulting firms and /or individual consultants are invited to submit a proposal including the following requirements:
Documents to be submitted.
- Company registration.
- Company profile and experience of the team.
- Methodology to undertake the assignment.
- Previous experience in similar assignments on communications content development.
- Sample works relevant to the assignment.
- A detailed financial budget (in USD) and work plan.
- Reference letters.
- Full CV with a list of previous similar work demonstrating experience in similar assignments on communications outputs.
- Identification documents.
The technical and financial proposals will need to be submitted as separate documents
12.0 Pricing
The service provider’s payment shall be based on the financial proposal developed for this consultancy. Payment shall be made in one installment of 100% upon submission and acceptance of all outputs.
The AECF is obliged to withhold taxes on service contract fees as well as ensure 16% VAT, is charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position with regards to provisions of relevant in-country tax legislation when developing their proposals.
13.0 Evaluation Criteria
An evaluation committee will be formed by the AECF and shall include employees. All members will be bound by the same standards of confidentiality. The consultant should ensure that they fully respond to all criteria to be comprehensively evaluated. The AECF may request and receive clarification from any consultant when evaluating a proposal.
The evaluation committee may invite some or all the consultants to appear before the committee to clarify their proposals. In such an event, the evaluation committee may consider clarifications in evaluating proposals. In deciding the final selection of a qualified bidder, the technical quality of the proposal will be given a weighting of 70% based on the evaluation criteria. Only the financial proposal of those bidders who qualify technically will be opened. The financial proposal will be allocated a weighting of 30% and the proposals will be ranked in terms of total points scored.
The mandatory and desirable criteria against which proposals will be evaluated are identified in the table below.
CRITERIA FOR ASSESSMENT
Weighted Award
- TECHNICAL PROPOSAL
- An understanding of the terms of reference
Demonstrate understanding of the assignment and expected outcomes.
Methodology and delivery approach of undertaking the assignment in the provided timelines.
- Methodology and work-plan that will deliver the best value on the assignment
Demonstrate relevant experience to undertake the given assignment with a minimum of five years.
Demonstrate relevant services provided in the last three years with sample of work.
Provision of registration documentation and other relevant statutory document.
Geographical Reach: Demonstrate relevant geographical experience, knowledge and reach to effectively carry out the assignment.
- Qualification and Experience
Qualifications and competence of the key staff related to the study Bidders must provide descriptions and Documentation of staff/teams’ technical expertise, experience, and assignment to the task.
- FINANCIAL PROPOSAL: Clarity, relevance, reality to market value/ value for money of cost for the assignment (inclusive of any applicable tax, reimbursables and travel).
Total Score
14.0 Application
The AECF is an Equal Opportunity Employer. The AECF considers all interested candidates based on merit without regard to race, gender, colour, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.
- AECF invites qualified consultants/firms to send a proposal to [email protected] clearly marked “ CONSULTANCY – VIDEOGRAPHY AND PHOTOGRAPHY SERVICES, ETHIOPIA (REACT HS) ” The AECF shall not be liable for not opening proposals that are submitted with a different subject.
- The proposal should be received no later than 1st , June 2023, by 5.00 pm East Africa Time (GMT +3) addressed to The AECF, Procurement Department. All clarifications and or questions should be sent to [email protected] . Kindly ** note bids received will be evaluated on a rolling basis due to the urgency.
- Applicants should be based in Ethiopia.
15.0 Disclaimer
The AECF reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party.
How to apply
For more information, please visit our website as per the link below.
https://www.aecfafrica.org/careers/request-for-proposals-terms-of-reference-for-videography-and-photography-services-react-hs-ethiopia-may-2023/
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The Government of Ethiopia (GOE) has embarked on a ten-year economic development plan (2021-2030) where agriculture is on the top of priority sectors. The agriculture sector is projected to grow at 6.2% per annum over the next ten years. Ethiopia's development plan has laid out enhancing agricultural production and productivity as one of the ...
national strategy for "agricultural development-led industrialization" (ADLI) puts agriculture at the forefront of Ethiopia's development process. This strategy is reflected in the Plan for Accelerated and Sustainable Development to End Poverty (PASDEP) as well as the new five-year Growth and Transformation Plan (GTP).
Appeal in English on Ethiopia about Agriculture, Disaster Management, Drought, Epidemic and more; published on 28 Dec 2020 by WFP ... The country strategic plan has five strategic outcomes, which ...
The Agricultural Growth Project is promoting the use of NSA as well as Gender and Climate-Smart Agriculture, benefiting nearly 20 million people in 167 districts in Ethiopia. The project promotes dietary diversity through nutrient-dense crops, livestock products, post-harvest processing/handling and Social Behavioral Change Communication, along ...
Agriculture and Food Security. Ethiopia's economy is dependent on agriculture, which accounts for 40 percent of the GDP, 80 percent of exports, and an estimated 75 percent of the country's workforce. However, just five percent of land is irrigated and crop yields from small farms are below regional averages.
As far as the temperature goes, lettuce grows well in fairly cool weather, about 15 degree Celsius. If your agriculture farm business plan space is in a slightly warmer land, you can grow lettuce crops by building a shade. You can go for a soil test before beginning to work on the farming area.
Ethiopia - A brief outline Ethiopia is a country with a unique and rich history. Located in the north-eastern part of Africa, Ethiopia is bordered by South Sudan and the Sudan to the west, Eritrea to the north, Djibouti and Somalia to the east, and Kenya to the south. After launching a political and economic renewal campaign in the early ...
Incentivising investment In contrast to previous government initiatives, Ethiopia's Growth and Transformation Plan II (GTP II: 2015-2020) clearly promotes the commercialisation of the agricultural sector. In so doing, policymakers have officially recognised the potential for commercial farming to increase agricultural production and create rural employment opportunities. The initiative ...
Pauw, S. (2017). Agricultural Commercialization in Ethiopia: A Review of Warehouse Receipts in the Maize, Wheat, Sorghum and Tef Value Chains. USAID/Ethiopia Agriculture Knowledge, Learning, Documentation and Policy Project, Addis Ababa Disclaimer The views expressed in this report do not necessarily reflect the views of the United States ...
Abebe business plan. wassiehun mengiste. Managing an agricultural business in the 1990s and beyond will be more complex with good planning skills becoming increasingly important. As farming becomes more capital intensive, margins narrow and the adoption of rapidly changing technology becomes the norm, planning techniques which are used in other ...
Abstract/Summary. This senior project was undertaken to determine the feasibility of creating a profitable farm in Ethiopia using commercial farming methods in order to raise the standard of living for Ethiopian subsistence farmers and improve food security in Ethiopia. Initially, a farmer's cooperative was the model proposed for this farm ...
Abstract. In the coming decades, ensuring food security is one of the greatest challenges in Ethiopia. Most Ethiopians practice mixed agricultural activity which represents about 33.88% of the country`s GDP. Therefore, this paper is devoted to reviewing the existing agricultural challenges and future prospects in the country.
Stone crusher pdf. example of examples includebuilding insurance and how this is your needs. Download restaurant industry plays. a business overview: company financial planning and preparation, mission is the realitycheck for five years in. business of ethiopia pdf example business plan is complete.
Maize - Ethiopia produced 9.4 million MT of maize in 2021/22, both for food and feed source for processing. Poultry - Poultry production (chicken meat) by the end of 2020 was estimated at 68,000 MT, and the retail price of imported chicken meat ranges between $9-10 per kilogram. Dairy - In the last 15 years, the volume of milk production ...
Smallholder dairy production constitutes 98 percent of milk production (Mihret et al., 2017) where 3.32 billion liters of milk were produced in Ethiopia in 2017 (CSA, 2018). However, the domestic ...
Ethiopia have access to and benefit from effective and cost-efficient logistics services, including air transport, common coordination platforms and improved commodity supply chains. Draft decision* The Board approves the Ethiopia country strategic plan (2020-2025) (WFP/EB.A/2020/8-A/1) at a total cost to WFP of USD 2,586,549,456.
Agriculture in Ethiopia is the foundation of the country's economy, accounting for half of gross domestic product (GDP), 83.9% of exports, and 80% of total employment.. Ethiopia's agriculture is plagued by periodic drought, soil degradation caused by overgrazing, deforestation, high levels of taxation and poor infrastructure (making it difficult and expensive to get goods to market).
Overview. Ethiopia is a landlocked country in Northeast Africa and has a population of over 112 million people. Its agriculture sector plays a major role in the national economy, contributing to 34.5 percent of GDP in 2020. Smallholder farming accounts for approximately 95 percent of agricultural production and 85 percent of total employment.
a business plan for a privately-held, commercial, teff grain farm in Ethiopia that aims to. empower smallholder Ethiopian farmers by providing them with a living wage while. enabling them to build equity in a profitable farm corporation. Research, business model design and financial analysis yielded a business plan for a.
The market for agriculture in Ethiopia is projected to register a CAGR of 5.6% during the forecast period. Agriculture is the largest component of the Ethiopian economy, accounting for 40% of GDP, 80% of exports, and employs about 75% of the country's workforce. The agriculture sector of the country is affected by factors such as weak market ...
Ethiopia. REQUEST FOR PROPOSALS MAY 2023 -TERMS OF REFERENCE FOR VIDEOGRAPHY AND PHOTOGRAPHY SERVICES - REACT HS, ETHIOPIA Organization. Africa Enterprise Challenge Fund; Posted 23 May 2023 ...