• BUY THE BOOK
  • Master the Basics
  • Chakra Challenge
  • Pregnant Yogini Resource Center
  • Free Yoga Business Plan
  • FOR TEACHERS: Download my Sequences
  • FREE 2024 Yoga Calendar
  • Advanced Yoga Poses
  • Basic Yoga Poses
  • Seated Yoga Poses
  • Standing Yoga Poses
  • How to Pick a YTT
  • Hatha/Vinyasa 200-Hr YTT
  • Advanced 300/500-Hr YTT
  • Embodied Yoga Life Coaching Certification
  • Kundalini 200-Hr YTT
  • Business Course for Yoga Teachers
  • FREE Download – My Sequences
  • YTT Student Login
  • About Brett
  • Kundalini Demystified
  • Yoga for Self Mastery
  • History of Yoga
  • Prenatal: Pregnant & Powerful
  • Uplifted Academy
  • Chakra Affirmations
  • The Seven Chakras
  • Becoming a Yoga Teacher
  • For Yoga Teachers
  • 8 Limbs of Yoga
  • Yoga Sutras
  • Positive Affirmations
  • Styles of Yoga
  • Yoga By Benefit
  • Uplifted Login
  • Contact / Help

Brett Larkin Yoga

The Ultimate Guide to Creating Yoga Business Plans (With Template)

how to write a business plan for a yoga studio

If you’re reading this, you’ve probably been teaching for a bit and started to think…this is tougher than I thought! I mean, how am I supposed to actually support myself doing this?? I feel like something’s missing…

Well, that something is most likely…

The business-side!

[CUE THE CRINGE]

Did you just make a face as though you just sucked on a lemon? 

Or maybe your belly did a backflip? 

You’re not alone! 

Business totally wasn’t my thing in the beginning either!

Between wanting to bury my head in the sand and not think about it, to not seeing the value in it…let’s just say it’s been a loooong journey to get to where I am today! 

And that’s why I’d LOVE for you to benefit from my struggles and make your journey to becoming a successful yoga business owner shorter than mine was!

I’m excited to tackle this important topic head-on because it daunts most if not ALL yoga teachers at some point in their journey. 

We’ll explore what to think about before starting a yoga business, what a yoga business plan is, why you need one, how to make one, types of yoga businesses, and some common FAQs.

The more you are cringing, the more I encourage you to dive right in! So EXHALE and let’s go!

using spreadsheets for filing taxes as an independent contractor

What To Think About Before Starting A Yoga Business ?

First, let’s get on the same page in terms of what we mean by “yoga business”. Some examples of yoga businesses are:

  • Yoga studio owner
  • Co-op yoga space owner/partner
  • Online yoga teacher
  • Private yoga teacher
  • Yoga retreat leader
  • Workshop leader
  • Yoga and wellness coach
  • Contract yoga teacher ( corporate yoga , yoga at schools, events, health clubs, pop-ups, festivals, etc.)
  • Specialty yoga teacher (kids, disabled populations, elderly, veterans, disenfranchised populations)
  • Yoga teacher training leader
  • Continuing yoga education provider
  • Yoga podcasting
  • Yoga writing
  • New teacher mentoring
  • Yoga school owner
  • Selling yoga products

And really, whatever ideas you can dream up! 

If more than one of these sparks your interest, that’s great! I often recommend building a yoga business with multiple revenue streams.

Now, onto what you’ll want to consider before building your yoga business. Some questions to ask yourself are:

  • What is your risk tolerance?  Do you have a day job that can support you as you transition into being a new business owner? If so, read why I suggest holding onto that gem! Are you the sole breadwinner with a newborn baby and a partner out of work? Or maybe you’re single with few financial responsibilities and a large amount in savings so you can handle more risk?
  • Are you ready to say goodbye to some free time?  If you already have no wiggle room in your schedule for things like self-care, you might want to question the timing or scale of your vision.
  • Are you ready to change your relationship with yoga?   Turning a passion or side-hustle into your bread-and-butter will change your relationship with it. Are you ready to leave the dewy-eyed honeymoon phase with yoga and enter into a committed marriage with it through sickness (hopefully less of this haha) and health?
  • Are you down to level up your yoga practice?  Having a yoga business means your personal practice needs to be on point! Having a dedicated personal practice while staying up-to-date on the latest developments and trends in the yoga world will support you in your entrepreneurial journey as well as keep you on your A-game so you can better serve your clients.
  • Are you ready to face your fears and work on your money mindset?  Being a successful business owner takes a bit more than the law of attraction and magical thinking. It requires getting down into the muck of your limiting beliefs in addition to learning the nitty-gritty of running a company.

What Is A Yoga Business Plan?

Before we dive into what a yoga business plan is specifically, let’s start with “Business 101” and talk about what a business plan is at all!

A business plan is defined as a document that describes a company’s core objectives, business activities, and how it plans to achieve its goals. 

The exact layout will depend on its intended use and audience (whether it’s just for you or to seek funding from potential investors for example), but basically, it’s a road map! 

In order to get to where we want to go, we have to know where we’re going and have at least a rough idea of how to get there, right?

That’s why behind most successful companies is a business plan—it’s KEY in turning dreams into reality.

yoga teacher

While a yoga business plan is generally the same as any other business plan, there is one noteworthy difference…the typical yogi mindset! Often the main thing in the way of a successful yoga business is the yogi behind it! 

Yoga teachers are known to have this idea that yoga and business aren’t compatible and that yoga business is bad and un-yogic because it’s “selling a spiritual practice” blah, blah, and aaaall the baggage this mindset brings with it. So keep in mind two things:

  • Be aware of what comes up for you as you write your business plan. What inner fears, objections, and past traumas get stirred up? These reactions could present future obstacles to your success so note them and use your own yogic tools to work through them or enlist help (see #2).
  • Your business plan might need to include spending some resources on this mindset work in the form of hiring a business mentor or coach . I personally coach each student in my Yoga Business + Entrepreneurship Teacher Training on their business plan. Talking it through with your peers and a professional is invaluable! 

Why Do You Need A Yoga Business Plan?

At least part of you is currently thinking, that sounds nice and all, Brett, but I know that I PERSONALLY don’t need this for what I want to do.

Not so fast my friend! Because I recommend that EVERY yoga teacher who wants to earn a living in the yoga industry begin with some basic business planning. Here’s why:

It shifts your mindset 

As a yogi, you know it’s pretty literally all in your head because your mindset links your internal beliefs to your external actions. So if you want to believe and act as if you run a company, then a business plan will spark the perspective shift that will have a ripple effect on everything else!

It helps you know if you ACTUALLY want what you think you want  

Writing a business plan asks you to get really real with what you want. Crunch the numbers, do the market research, go through paperwork, etc. You might get part of the way through this due diligence and realize…this isn’t what I want! 

Maybe the time commitment, up-front investment, potential revenue, etc. aren’t actually what you thought. Well…great! What better time to discover that than BEFORE pouring tons of time, energy, and money into it. This teaches you more about what you really want so you can pivot to a more aligned direction that you can feel better about committing to.

It helps you focus and make decisions 

Having a clear roadmap makes decisions about time and money management, choosing aligned partnerships, marketing, and more, way easier. #worthit

how to write a business plan for a yoga studio

It helps you attract money and partners

Having a business plan ready to go will help you greatly in your quest for funding or partners if that’s something your yoga company needs.

It gives you confidence

Having a clear vision in your mind (and on paper) and an idea of how to get there will help give you the clarity and courage you need to get you over those bumps along the entrepreneur road. 

It increases your likelihood of success

While doing your market research , SWOT analysis, and marketing plan might make you groan upfront, your future badass business self will absolutely thank you for it! These will help you avoid potential pitfalls and up your chances of creating a thriving business.

Expect your yoga business planning to:

  • Scare you . You’re going to avoid it, but once you get started, it’ll be easier than you thought.
  • Anchor you into reality . Ideas are great. Realities are better. A business plan will help you take the real-world steps towards building your own dream business while providing you a practical reference to guide you along the way.
  • Motivate, inspire, and embolden you . Often, all it takes to ignite us into action is getting clear on the vision and the path. 

How To Create A Yoga Business Plan: Step-By-Step (With My Template Worksheet)

how to write a business plan for a yoga studio

I’m stoked to show you that creating your own yoga business plan is much simpler and less scary than it seems! Let’s walk through it.

1. Executive Summary

Think of your company summary as the Cliffs Notes of your business. Make it shiny and polished so that others could take a quick peek and know what your business is all about. It’s helpful to start here because it gets your wheels turning on the rest of the plan elements. Once you complete the rest of the sections, you can revise the summary as needed. 

Some things to include are:

  • Your business name
  • Your mission (A few sentences on why your business exists, who it serves, and how it does that)
  • Your vision (The ultimate dream of where you see your business going)
  • Your “Unique Selling Proposition” or USP (What makes your business different from your competition?)
  • Goals and plans (A brief sketch)
  • Your team and organization (Could be business partners or a support team like social media marketers, coaches, accountants, even babysitters, and your home team!

2. Market & Customer Analysis

It’s great to tackle this section early on as it helps inform the other business plan categories. The market analysis piece includes an industry description (trends, growth rate, etc.), analysis of competitors, how you will stand out, and research on what your target market wants and needs. 

If this part is boggling you, a fun way to get to know your customers is to just have conversations with your people! What do they need and want in their lives? The customer analysis further includes the demographic of your target market, size of the audience, and their purchase potential. 

3. Products & Services

For many yoga instructors, this is the fun part because it’s all about what we share and how we serve people! Write a full description of what exactly you offer and the prices.

4. Funding & Financial Summary

For yoga people, this is usually one of the cringiest elements of the plan, and so I tell you this out of love: no one gets too far in business without at least a basic financial plan. 

The full version of this section includes startup costs, ongoing and long-term investments, and financial projections. 

But here’s the good news: You can make a quick and dirty business plan just by getting real about your cash flow! How? In my 300-hour yoga teacher training , I’ve got you covered. In the course, I walk you through cash flow and profit as well as how to avoid the mistake that causes many businesses to fail in the first year (hint: it has to do with working capital). 

5. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. Doing a SWOT analysis before building your business helps you foresee and avoid potential problems and brainstorm strategies for success. See the business plan template for the full deets!

6. Sales & Marketing Plan

While you don’t have to become a social media influencer to have a successful business, you do need a marketing and sales strategy to promote your business and attract potential customers! 

To most yogis, sales and marketing are the same, but they do have some differences. Your marketing strategy gets you in front of your customer and piques their interest while your sales strategy relates to the actual selling of your products or services. 

This section includes your marketing ideas, sales strategies, associated costs, and rollout timelines. 

Yoga Business Plan Template

Woot woot! As a little reward for getting through all of this business talk so far, I’ve made you a template so that you can get started right away!

It is PACKED with helpful exercises that will guide you into clarity so that you can create a business plan that WORKS.

Because launching a business is hard…

…but it doesn’t have to be. Especially when someone who has already done it SUCCESSFULLY gives you the exact steps to doing it.

This worksheet will help you address all the details of your yoga business, both big and small.

In fact, it is SO helpful that it’s actually a part of my 300-hour yoga teacher training curriculum .

And I’m sharing it with you here, for FREE.

Because I honestly believe that everyone deserves a chance at success 🙂

download business plan

Different Types Of Yoga Businesses

Now that you’re (hopefully) feeling more excited about making your own yoga business plan, I’m going to hook you up even more and share some extra considerations to keep in mind while making a plan for your specific type of yoga biz.

how to write a business plan for a yoga studio

Online Yoga Business  

For online yoga businesses, consider and include in your plan:

  • A market analysis specific to online offerings . What will make you stand out online right now? Can you offer something different?
  • Offering platform . How will you make your offerings? Will you invest in a course software platform or keep things simple to start? 
  • Drop-in or membership basis . Are your offerings drop-in or on a monthly or annual membership basis? 

yoga adjustments

Yoga Studio Business 

Some things to think about and include in your yoga studio business plan:

  • Location analysis . Is there a market in the area you’re looking at? Is there a lot of competition in the area? Does the location have good visibility or will it require more marketing? 
  • Space size & lease cost . How many people do you want to accommodate? Can you realistically afford the rent based on the capacity, what you want to offer, and how much you want to charge?
  • Retail inventory . Will you also sell yoga products in your studio? If so, which values will determine what you sell ?
  • Yoga instructor recruiting & retention . How will you find and keep quality teachers?
  • Community building & client retention . How will you cultivate a thriving community and keep your loyal students coming back for more?

how to write a business plan for a yoga studio

Yoga Teacher Business 

This general category can include many offerings ( many examples of how to make money as a yoga teacher are listed here ). Some things to keep in mind include:

  • Address each offering in your plan . If you have multiple offerings, include all of them in your plan as well as separate sections on market research, SWOT analysis, etc. as needed.
  • Rank your offerings . Will you focus on all of your offerings equally or emphasize some over others? You might assign a percentage value to each of your offerings and focus on those in the sweet spot where your passion and revenue potential overlap and those that are natural marketing funnels for others. Prioritizing will help you focus your energy, money, marketing, etc. so you don’t spread yourself too thin. 

Co-Op Yoga Business 

Some things to take into account as you write your plan for a co-op yoga business structure include:

  • Offering scope . How broad or narrow are the offerings? Will it be all one style like Hatha or power yoga ? Or is the aim to create a space with diverse offerings? Will you open it to other related healing modalities like massage or energy work?
  • Business ownership . How will ownership and responsibility of the facility be shared? Whose name(s) will be on the lease?
  • Financial division.  What is each party financially responsible for? How is revenue shared?
  • Marketing responsibility . Will marketing be done jointly or individually? 
  • Partnership scouting and terms . How many co-op partners do you need to be sustainable? Do you already have enough? If not, how will you find these people? How long are partners committed to the space for?

business launchpad

Save Hours with my Proven Formula. FREE Yoga Business Plan Download

how to write a business plan for a yoga studio

FAQs About Creating Yoga Business Plans

If you were one of the “cringers” as you started this article and you’ve made it this far with questions, it’s a sign your mind is opening to the idea of running your own yoga business and making a plan for it. Congratulations! This is the most crucial step (see, it’s so easy that it’s already happening!)

How Much Does It Cost To Start A Yoga Business?

Short answer: From a couple hundred to several thousand dollars.

Long answer: It depends on your business! Obviously, opening a brick-and-mortar yoga center has a significantly larger start-up cost than a pop-up studio. Or if you want to offer online yoga classes and have a large email list your start-up costs might be limited to some management software and an online platform. 

This is where your business plan will help you! As you explore your mission and vision and get real about the potential costs, you can pivot if the financial investment isn’t aligned right now and see if there’s a way to make your business happen in a more cost-effective way. 

How Much Money Can I Make As A Yoga Instructor?

This is a big topic, my friends! So big that I suggest checking out the entire post that I’ve written about how much yoga teachers make .

As with most things, it depends on you! If you’re mainly into teaching yoga classes and want to teach a few times a week, making $31 per class brings in $6,500 annually. This could range up to around $40K per year if you teach 20 classes a week at $40 per yoga class. But if you’re willing to expand your offerings and your business knowledge, you could earn $100K and up! 

The main barrier to a high income is usually YOU, your mindset, and your willingness to put in the work!

Is Yoga A Profitable Business?

It can be! There are MORE opportunities for yoga teachers now than ever before and lots of room for you to be creative in your yoga service! Just like with anything, you can do the bare minimum and get paid accordingly or if you’re passionate about teaching yoga AND living your best life, that’s totally possible too. 

In my advanced yoga training , I walk you through two key aspects to making what you want from your yoga business (hint: the math and your thoughts). We basically map out how to earn $100k per year as a yoga instructor by figuring out how much you need to earn per student. You could sell one high-priced item or lots of lower-priced items! It’s actually simple math. 

how to write a business plan for a yoga studio

Then we go into exactly how to do that and what you could create in order to earn that amount per student/customer. It’s the way that I grew my own profitable business as a yoga instructor so I know that you can do it too!

Why Do Yoga Studios Fail?

According to this 2018 IHRSA article , 81% of fitness studios close within the first year 😱 . 

Maybe a yoga studio doesn’t seem like a fitness business, but for these stats yoga studios are lumped in with the health and fitness industry. If your heart is still longing to join the ranks of yoga studio owners and to provide yoga classes at your own facility, don’t throw out your dream just yet! Just do your due diligence on the yoga studio biz to inform your decision first.

Some common mistakes made by first-time yoga studio owners include:

  • Choosing friends instead of business partners
  • Not prioritizing quality yoga instructors and quality instruction
  • Not having a business strategy or vision
  • Not focusing on community building and client retention
  • Poor money management
  • Not doing market research
  • Poor leadership and organizational skills
  • Not actively attracting new students
  • Not choosing the right location

How Much Space Do You Need For A Yoga Studio?

Of course, this depends on your vision, goals, and budget. Do you dream of a small basic studio with a tight-knit community or a big booming hub? (Hint: this should be in your business plan!) 

To give you an idea, if you’re crafty, a 250-square foot space could be enough for you, up to 10 students packed in, and some props. 

How Much Space Do You Need Per Person For Yoga?

The common estimate is about 21 square feet per yoga practitioner. This is the equivalent of an average 2′ x 6′ yoga mat plus about 6 inches on all sides. That’s less than a hand width between you and your neighbor which is pretttty cozy so tweak this number as needed.

Can I Be A Yoga Teacher If I’m Not Flexible?

Short answer: Heck yes and please do!

Long answer: In fact, I dare to say if you aren’t flexible but are passionate about sharing your love for yoga…the world NEEDS you! We need more yoga instructors to shatter the common misconception that yoga is only stretching for already bendy people and mostly women. So if you don’t exactly fit that description, please get out there and show potential future yogis that pretzel-ability is not a requisite for yoga.

Can You Teach Yoga With A 200 Hour Certification?

Short answer: Absolutely!

Long answer: It’s common to not feel ready to teach the first year after finishing your 200-hour yoga teacher training (read more about that and what to expect with a 200-hour certification ). 

However, you absolutely can start teaching and earning money with a 200-hour certification as you continue to learn and dial in your personal style. It’s easy to feel like there’s always more to learn because…well…there is! News flash: that feeling doesn’t go away no matter how much you study because yoga is a rich and deep life-long study and practice. But a 200-hour training is the starting point, so don’t wait…get started! 

Next Steps:

  • Explore my Yoga Teacher Resource knowledge hub for more tips about how to grow your yoga business.
  • Download my sequences for a jumpstart on your upcoming yoga classes!
  • For more detailed tips, processes, and worksheets to supercharge your yoga business, download my yoga business launchpad course !

how to write a business plan for a yoga studio

YOU MIGHT ALSO LIKE

  • What Is Mindset Coaching? A Complete Breakdown
  • 5 Affordable Yoga Teacher Insurance Plans (Updated 2024)
  • How To Make A Life Coaching Intake Form
  • 7 Steps To Start A Life Coaching Business
  • What Is A Self Love Coach? And How To Become One
  • Self-Coaching: How To Become Your Own Life Coach
  • Types Of Life Coaches: How To Choose Your Life Coaching Niche
  • 20 Awesome Ways To Make Money As A Yoga Instructor
  • Life Coach Marketing: A Comprehensive Guide For Long-Term Growth
  • How To Get Clients For Life Coaching
  • Are Life Coaches Worth It? Take This Self-Assessment To Find Out.
  • How Much Does A Life Coach Make? Around $5k+ A Month
  • Yoga Cues 101: Everything You Need To Teach Yoga
  • How Much Do Yoga Teachers Make? (And How To Earn More)
  • Life Coaching Skills: Are You Meant To Be A Life Coach?
  • How To Incorporate Somatic Coaching Into Your Yoga Practice
  • How to Easily Modify 6 Common Yoga Poses [+VIDEO]
  • Try This 30-Minute Yoga Nidra Script for Deep Sleep and Relaxation [+ Video]
  • 8 Best Yoga Podcasts For Yogic Business And Living
  • How To Become A Life Coach (For Yoga Teachers)
  • How To Use Social Media To Grow Your Yoga Business
  • How To Find Your Yoga Niche (And Make $5K/mo)
  • How To Make $5k Per Month As A Yoga Teacher
  • How to Plan a Yoga Retreat That Earns 6 Figures
  • Which Uplifted online yoga training is right for you?
  • Creating Inclusive Yoga Spaces: Here’s What To Avoid Saying
  • The Best Yoga Business Coaches to Skyrocket Your Income
  • Traditional Yoga Class Plan Template (Tips for Yoga Sequencing)
  • Best Blog Platform for Yoga Teachers
  • Managing Cash Flow and Profit In Your Yoga Business
  • The Top 5 Biggest Fears of New Yoga Teachers
  • 13 Yoga Playlists for Every Style and Taste
  • Why You Need A Yoga Intake Form (FREE download) 
  • How to Make a Logo for Your Yoga Business (No Design Skills Needed)
  • This Cold Email Will Help You Land a Corporate Teaching Job
  • This Cold Email Will Help You Land a Studio Teaching Job
  • 9 Yoga Modifications for Pregnancy and How to Teach Them
  • Our Expert Advice On How and Why To Teach Corporate Yoga
  • How to Upgrade Your Yoga Alliance Certification Designation to 300 / 500 RYT
  • How to Register Your YTT Certificate With Yoga Alliance (With Photos)
  • How to Get Traffic to Your Yoga Website With SEO
  • How to Update Your Yoga Alliance Teacher Profile Step-by-Step
  • 6 Best Online Course Platforms For Yoga Teachers (Ranked)
  • How To Make An Instagram Business Account As A Yoga Teacher
  • 12 Actionable Tips For New Yoga Teachers Who Are Scared To Teach
  • How To Prioritize Student Feedback On Zoom
  • How To Teach Yoga On Zoom With Two Devices In 6 Easy Steps
  • What Is Trauma Informed Yoga And Should I Get Certified?
  • 10 Things You Must Do After Your Yoga Teacher Training
  • 13 Types of Yoga Teacher Tax Deductions (And Other Tax Tips)
  • My Exact Tech Tools For My Million Dollar Online Yoga Platform
  • 10 Best FREE Facebook Groups For Yoga Teachers
  • How To Log Yoga Alliance Continuing Education Hours
  • The Only 7 Yoga Alliance Membership Benefits (Some Are Free)
  • DSLR vs Smartphones: How To Choose The Right Microphone

how to write a business plan for a yoga studio

Search the blog

how to write a business plan for a yoga studio

  • Beginner PDF
  • January 2024 Calendar
  • February 2024 Calendar
  • March 2024 Calendar
  • April 2024 Calendar
  • May 2024 Calendar
  • June 2024 Calendar
  • July 2024 Calendar
  • August 2024 Calendar
  • September 2024 Calendar
  • October 2024 Calendar
  • November 2024 Calendar
  • December 2024 Calendar
  • Uplifted vs YogaRenew
  • Uplifted vs Siddhi Yoga
  • Uplifted vs Ithaca Farm
  • Uplifted vs Drishti Beats
  • Uplifted vs. My Vinyasa Practice
  • Uplifted vs Akasha Yoga Academy
  • Uplifted vs. Online Yoga School
  • Register for 200-Hr YTT
  • FREE Download – My Sequences
  • Kundalini University YTT
  • Free Pregnant Yogini Resource Center
  • Pregnant & Powerful Course
  • Prenatal Certificate Program for Teachers

Yoga Business Plan Essentials [With Studio Template & Samples]

Published by caroline @ wellness creative co on 12 february 2020 12 february 2020.

Preparing a yoga business plan might seem like a daunting process but it doesn’t have to be difficult. Whether you want to open your own studio or become a freelance teacher, a basic plan will maximise your chance of success. By covering the essentials outlined below, you can create an impressive business plan quickly and easily. 

In this article – we walk you through the 7 core sections of a professional yoga business plan, including examples, PDF templates, and a downloadable cheat sheet.

7 Elements of a Yoga Business Plan

Founding your very own yoga business can be an exciting yet overwhelming task. The best way to set yourself up for success is by having a solid plan from the start. This allows you to approach the venture in a strategic and step-by-step manner.

A professional yoga studio business plan will also help you to secure funding (if you need it). It’ll reassure lenders that your concept will be successful, making them more likely to lend you money. Having a well-prepared business plan is essential for accessing government grants for yoga studios or fitness equipment loans.

A good yoga business plan will include the following sections…

  • Executive summary
  • Market analysis
  • Overview of the company
  • Product and service summary
  • Sales strategy
  • Financial info
  • Implementation plan

Fitness Business Plan PDF Template

You can download our handy business planning cheat sheet as part of our template bundle … Now let’s explore what each of these should cover…

1. Executive Summary

Investors don’t want to wait until the end of a document to understand your business so get straight to the point. Why should they invest in your idea?

Include your purpose, key financial info, and unique selling points. While this section comes at the beginning of your plan, it’s usually easier to write at the end (once everything else is done).

2. Market Analysis

Are you tapping into a growth industry or is the market in decline? In this section, you’ll need to demonstrate the potential for your business and clearly identify the opportunity. 

Will there be a strong demand for your yoga classes, services, or products? Reference yoga industry statistics , trends, and competitor info to build up a clear picture.

Wellness Industry Statistics

3. Company Overview

This is where you summarise how the company will operate. Include your business objectives, studio location, form of ownership, legal status, structure of the team, and plan for operations. If you’re starting a freelance yoga business, then this section will be shorter than a studio’s.

4. Products & Services

What are you going to sell? Many people find this the most fun part since it’s where you turn all your yoga business ideas into reality.  

Make a list of the products or services that you’re planning to offer, including the names, descriptions, and pricing. For example, this might be studio memberships, one-to-one sessions, teacher workshops, or merchandise.

Fitness Business Ideas Tile

You might also like… 35 Creative Yoga Business Names for New Start-Ups .

5. Sales Strategy

How are you going to attract customers to your business? This should cover all of the sales and marketing aspects of your yoga business.

Outline your branding ideas and include a marketing plan that explains how you’ll secure paying clients. This should include all of the yoga marketing activities you’ll do to launch successfully and keep the money coming in once you’re open.

6. Financial Info

This section is the crux of a good yoga business plan – will you really make money? Plot out all of your figures on spreadsheets so that potential investors can see how you arrived at them. It’s also helpful to visualise some of the key info on charts and graphs.

Include a breakdown of all your yoga studio startup costs, plus cash-flow, profit & loss, and breakeven figures. Project your figures 1 year, 3 years, and 5 years ahead so it’s clear what the long term potential is. 

7. Implementation

This is where you explain how you’ll turn the plan into a reality. It should include a list of all the actions you’re going to take, along with deadlines ( Gannt charts are ideal here).

Why Business Planning Matters

If you’re still not convinced that you need a yoga business plan, then here’s the reality – it’s actually essential to your success. Without it, you won’t be able to secure funding or business loans so it’s worth taking the time to prepare one.

It’s not just about having the piece of paper to show people – it’s about the process of creating it. Planning forces you to conduct research and weigh up whether your idea is really viable. This can save you a lot of time, money, and heartache in the longterm, as well as setting you up for success in the future.

“Business plans double your chance of success.”

There’s compelling research showing that founders who create a business plan are almost twice as likely to grow their business or secure capital successfully. It’s fundamental to ensuring that your yoga business becomes profitable as quickly as possible.

Yoga Business Plan PDF Downloads

If you’d like a yoga business plan template to follow, then here are a few PDFs that can help. Some are more general fitness studio examples since many yoga studios also offer other types of classes. They will give you plenty of useful ideas for developing your very own plan.

  • Ibis World produced this thorough 60-page sample, which is a great source of financial projections.
  • The Yoga Lunch Box  offers a comprehensive yet easy-to-read yoga business template.
  • Launceston City Council created this all-singing and dancing health club business plan.
  • Fitness Texter has a nice little guide that includes helpful questions to ask yourself.
  • Dragon Fitness Training provides an interesting plan for one-to-one instructing or training services.
  • Catalyst Fitness created this business plan with detailed risk assessment.

Creating yoga business plan is totally worth the extra time and effort. It’ll be the blueprint for your business for the next 3-5 years, as well as helping to secure bank loans or investor funding. Putting some thought into exactly how you’ll promote your services and manage cash flow, will ensure you’re prepared for life as a yoga business owner.

Business Planning Download

business plan template PDF

We’ve found that the best way to approach business planning is to work on it in small chunks . Trying to get the whole document done in one go is the quickest route to overwhelm. Instead, we recommend working on just one section each day. This will enable you to complete the whole thing within a week, without stressing out.

To simplify the process, we created a  cheat sheet for preparing your yoga business plan. It walks you through 7 simple sections that’ll result in a killer document, without the stress. You can download it as part of our Fitness Business Templates…  

Fitness Business Templates & More

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue . You’ll get 60+ templates covering sales, marketing, lead gen, client training, and business start-up resources.

Yoga Studio Business Plan

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

Related Posts

Make Money With a Fitness Blog Tile

Business & Strategy

15 ways to make money with a fitness blog & monetize your site.

Are you looking for ways to make money with a fitness blog? Perhaps you want to generate a side-income to supplement your job. Or become a full-time fitness blogger and completely replace your salary. Whatever Read more…

Fitness Franchises Tile

5 Best Fitness Franchises & Profitable Gym Businesses

If you’re thinking of opening a gym studio, then there’s no shortage of fitness franchises to choose from. For first-time business owners, buying a franchise can seem like a safer option than going it alone. Read more…

Nutrition Industry Statistics Tile

Nutrition Industry Statistics 2024: Market Size, Trends & Growth

The nutrition industry is currently experiencing huge growth. Increasing awareness of how diet affects health and the benefits of various eating habits means consumers are more educated than ever. Set against a backdrop of busy Read more…

  • >", "name": "top-nav-watch", "type": "link"}}' href="https://watch.outsideonline.com">Watch
  • >", "name": "top-nav-learn", "type": "link"}}' href="https://learn.outsideonline.com">Learn
  • >", "name": "top-nav-podcasts", "type": "link"}}' href="https://www.outsideonline.com/podcast-directory/">Podcasts
  • >", "name": "top-nav-maps", "type": "link"}}' href="https://www.gaiagps.com">Maps
  • >", "name": "top-nav-events", "type": "link"}}' href="https://www.athletereg.com/events">Events
  • >", "name": "top-nav-shop", "type": "link"}}' href="https://shop.outsideonline.com">Shop
  • >", "name": "top-nav-buysell", "type": "link"}}' href="https://www.pinkbike.com/buysell">BuySell
  • >", "name": "top-nav-outside", "type": "link"}}' href="https://www.outsideonline.com/outsideplus">Outside+

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? >", "name": "mega-signin", "type": "link"}}' class="u-color--red-dark u-font--xs u-text-transform--upper u-font-weight--bold">Sign In

Outside watch, outside learn.

  • >", "name": "mega-backpacker-link", "type": "link"}}' href="https://www.backpacker.com/">Backpacker
  • >", "name": "mega-climbing-link", "type": "link"}}' href="https://www.climbing.com/">Climbing
  • >", "name": "mega-flyfilmtour-link", "type": "link"}}' href="https://flyfilmtour.com/">Fly Fishing Film Tour
  • >", "name": "mega-gaiagps-link", "type": "link"}}' href="https://www.gaiagps.com/">Gaia GPS
  • >", "name": "mega-npt-link", "type": "link"}}' href="https://www.nationalparktrips.com/">National Park Trips
  • >", "name": "mega-outsideonline-link", "type": "link"}}' href="https://www.outsideonline.com/">Outside
  • >", "name": "mega-outsideio-link", "type": "link"}}' href="https://www.outside.io/">Outside.io
  • >", "name": "mega-outsidetv-link", "type": "link"}}' href="https://watch.outsideonline.com">Outside Watch
  • >", "name": "mega-ski-link", "type": "link"}}' href="https://www.skimag.com/">Ski
  • >", "name": "mega-warrenmiller-link", "type": "link"}}' href="https://warrenmiller.com/">Warren Miller Entertainment

Healthy Living

  • >", "name": "mega-ce-link", "type": "link"}}' href="https://www.cleaneatingmag.com/">Clean Eating
  • >", "name": "mega-oxy-link", "type": "link"}}' href="https://www.oxygenmag.com/">Oxygen
  • >", "name": "mega-vt-link", "type": "link"}}' href="https://www.vegetariantimes.com/">Vegetarian Times
  • >", "name": "mega-yj-link", "type": "link"}}' href="https://www.yogajournal.com/">Yoga Journal
  • >", "name": "mega-beta-link", "type": "link"}}' href="https://www.betamtb.com/">Beta
  • >", "name": "mega-pinkbike-link", "type": "link"}}' href="https://www.pinkbike.com/">Pinkbike
  • >", "name": "mega-roll-link", "type": "link"}}' href="https://www.rollmassif.com/">Roll Massif
  • >", "name": "mega-trailforks-link", "type": "link"}}' href="https://www.trailforks.com/">Trailforks
  • >", "name": "mega-trail-link", "type": "link"}}' href="https://trailrunnermag.com/">Trail Runner
  • >", "name": "mega-tri-link", "type": "link"}}' href="https://www.triathlete.com/">Triathlete
  • >", "name": "mega-vn-link", "type": "link"}}' href="https://velo.outsideonline.com/">Velo
  • >", "name": "mega-wr-link", "type": "link"}}' href="https://www.womensrunning.com/">Women's Running
  • >", "name": "mega-athletereg-link", "type": "link"}}' href="https://www.athletereg.com/">athleteReg
  • >", "name": "mega-bicycleretailer-link", "type": "link"}}' href="https://www.bicycleretailer.com/">Bicycle Retailer & Industry News
  • >", "name": "mega-cairn-link", "type": "link"}}' href="https://www.getcairn.com/">Cairn
  • >", "name": "mega-finisherpix-link", "type": "link"}}' href="https://www.finisherpix.com/">FinisherPix
  • >", "name": "mega-idea-link", "type": "link"}}' href="https://www.ideafit.com/">Idea
  • >", "name": "mega-nastar-link", "type": "link"}}' href="https://www.nastar.com/">NASTAR
  • >", "name": "mega-shop-link", "type": "link"}}' href="https://www.outsideinc.com/outside-books/">Outside Books
  • >", "name": "mega-obj-link", "type": "link"}}' href="https://www.outsidebusinessjournal.com/">Outside Business Journal
  • >", "name": "mega-veloswap-link", "type": "link"}}' href="https://www.veloswap.com/">VeloSwap
  • >", "name": "mega-backpacker-link-accordion", "type": "link"}}' href="https://www.backpacker.com/">Backpacker
  • >", "name": "mega-climbing-link-accordion", "type": "link"}}' href="https://www.climbing.com/">Climbing
  • >", "name": "mega-flyfilmtour-link-accordion", "type": "link"}}' href="https://flyfilmtour.com/">Fly Fishing Film Tour
  • >", "name": "mega-gaiagps-link-accordion", "type": "link"}}' href="https://www.gaiagps.com/">Gaia GPS
  • >", "name": "mega-npt-link-accordion", "type": "link"}}' href="https://www.nationalparktrips.com/">National Park Trips
  • >", "name": "mega-outsideonline-link-accordion", "type": "link"}}' href="https://www.outsideonline.com/">Outside
  • >", "name": "mega-outsidetv-link-accordion", "type": "link"}}' href="https://watch.outsideonline.com">Watch
  • >", "name": "mega-ski-link-accordion", "type": "link"}}' href="https://www.skimag.com/">Ski
  • >", "name": "mega-warrenmiller-link-accordion", "type": "link"}}' href="https://warrenmiller.com/">Warren Miller Entertainment
  • >", "name": "mega-ce-link-accordion", "type": "link"}}' href="https://www.cleaneatingmag.com/">Clean Eating
  • >", "name": "mega-oxy-link-accordion", "type": "link"}}' href="https://www.oxygenmag.com/">Oxygen
  • >", "name": "mega-vt-link-accordion", "type": "link"}}' href="https://www.vegetariantimes.com/">Vegetarian Times
  • >", "name": "mega-yj-link-accordion", "type": "link"}}' href="https://www.yogajournal.com/">Yoga Journal
  • >", "name": "mega-beta-link-accordion", "type": "link"}}' href="https://www.betamtb.com/">Beta
  • >", "name": "mega-roll-link-accordion", "type": "link"}}' href="https://www.rollmassif.com/">Roll Massif
  • >", "name": "mega-trail-link-accordion", "type": "link"}}' href="https://trailrunnermag.com/">Trail Runner
  • >", "name": "mega-tri-link-accordion", "type": "link"}}' href="https://www.triathlete.com/">Triathlete
  • >", "name": "mega-vn-link-accordion", "type": "link"}}' href="https://velo.outsideonline.com/">Velo
  • >", "name": "mega-wr-link-accordion", "type": "link"}}' href="https://www.womensrunning.com/">Women's Running
  • >", "name": "mega-athletereg-link-accordion", "type": "link"}}' href="https://www.athletereg.com/">athleteReg
  • >", "name": "mega-bicycleretailer-link-accordion", "type": "link"}}' href="https://www.bicycleretailer.com/">Bicycle Retailer & Industry News
  • >", "name": "mega-finisherpix-link-accordion", "type": "link"}}' href="https://www.finisherpix.com/">FinisherPix
  • >", "name": "mega-idea-link-accordion", "type": "link"}}' href="https://www.ideafit.com/">Idea
  • >", "name": "mega-nastar-link-accordion", "type": "link"}}' href="https://www.nastar.com/">NASTAR
  • >", "name": "mega-obj-link-accordion", "type": "link"}}' href="https://www.outsideonline.com/business-journal/">Outside Business Journal
  • >", "name": "mega-shop-link-accordion", "type": "link"}}' href="https://shop.outsideonline.com/">Outside Shop
  • >", "name": "mega-vp-link-accordion", "type": "link"}}' href="https://www.velopress.com/">VeloPress
  • >", "name": "mega-veloswap-link-accordion", "type": "link"}}' href="https://www.veloswap.com/">VeloSwap

2-FOR-1 GA TICKETS WITH OUTSIDE+

Don’t miss Thundercat, Fleet Foxes, and more at the Outside Festival.

GET TICKETS NOW

TICKETS NOW ON SALE!

Outside Festival feat. Thundercat, Fleet Foxes, and more.

GET EARLY-BIRD DEALS

How to Open a Yoga Studio, Part 1: Create a Business Plan

A business plan can help you determine your goals, select a suitable location, and anticipate the unforeseen..

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

Yoga Studio class

So, you’’d like to open a yoga studio. It’’s easy to understand why. Given that yoga is an optimal way to counter the stresses of work, it isn’t hard to imagine that practicing and teaching throughout the day, in your own corner of the world, could create a happier, more peaceful lifestyle. The moneymaking potential of opening a studio is encouraging, too. No one knows exactly how big the yoga market is, but with the number of yoga practitioners in the United States reaching the neighborhood of 15 million, many estimates place it in the hundreds of millions of dollars.

The question is whether you have what it takes. Starting any business venture requires not only determination but also close consideration of a large number of economic and personal issues. Especially with growing legions of studios already competing for the same students–along with fairly low barriers to entry–it has become more important than ever to identify every last variable before plunking down that security deposit.

SEE ALSO YJ’s NEW  BUSINESS OF YOGA COURSE Sign up  here  to receive powerful teachings from our experts and free videos each week to take your  yoga career  to the next level.

Do you have, for example, a tolerance for risk and uncertainty? You need to be willing to make sacrifices and even lower your standard of living until the business takes off. Are you good at managing money? Chances are that the capital you initially pool will have to carry you for at least one to two years, the time it takes many yoga studios to begin turning a profit. Finally, how tenacious are you? Are you prepared to be Chief Salesperson, along with Chief Handyman, Chief Administrator, and Chief Customer Service Person?

Because opening a studio necessitates a major life change, you’ll want to be as informed as possible before making your decision. For help in determining whether you should take the leap-—and to assist you if you decide to move forward—-Yoga Journal here presents the first in a series of articles offering constructive intelligence.

First Things First: Create a Business Plan

You’ve undoubtedly heard it before, because it’s true: the first, crucial step in charting your business’s path to success is writing a winning business plan, even if you aren’t seeking investors. Having a dream to be a business owner is laudable, but it’s advance planning that will turn that dream into a reality. After all, if you don’t understand what your expenses are going to be, it makes no sense to get started at all. A business plan can be a blueprint that will help you better how to select the right space, hire an appropriate number of employees, and determine how much risk you are able to take.

Still, perhaps the most important factor to keep in mind when authoring your business plan is that no matter how much planning you do, your costs will be a moving target. Jonathan Fields, a corporate lawyer-turned-yoga teacher and owner of two-year-old Sonic Yoga in Manhattan, smartly prepared three years of financial projections when constructing his plan. Because Fields had created and run a personal training business for two years prior to opening Sonic Yoga, he knew the importance of calculating even the unexpected. “I took into consideration everything from corporate structure to renovating a space to unforeseen costs.” And Bill Wyland, co-owner of Bernal Yoga in San Francisco, encouraged studio owners to view their business plans as an organic documents. “We had a formal business plan and knew what we needed to do, but as soon as the studio opened, we started to understand what worked and make adjustments based on the needs of the people who were coming.”

Writing a business plan is less daunting than it seems. There are many books and online aids to get you started, such as Successful Business Planning in 30 Days by Peter Patsula and The One Page Business Plan by James Horan. Organizations within your community are eager to help as well. Cyndi Lee, founder of OM yoga center in New York, says she might not have assembled a business plan without the help of a now-defunct outfit called Manhattan Renaissance Local Development Corporation, whose purpose was to help women or minority-run small businesses located on 14th Street or south in New York City. The plan gave her something tangible to show the students she’d been teaching at a variety of locations–students who ultimately gave her $25,000 in seed money. “It really wasn’t enough,” she says with a laugh. “But I was too naïve then to know how quickly everything–the toilet paper, tissues, candles, curtains, mats, phone lines–adds up.”

Indeed, while you’ll want to design your plan to incorporate a wide number of variables–-an analysis of the market and a description of your marketing strategy, among others–-one of the most important pieces of your overall strategy will be your best estimates of startup costs, revenues and expenses.

Begin by asking yourself how big a business you want to run. It’s a crucial consideration, not least because the answer will determine how big a space you will need. Telari Bohrnsen, the owner of the 1,700-square-foot One Yoga Studio in Minneapolis, says she postponed writing a business plan until securing her dream space, and she’s thankful she did. “It took nine months to find the right location, but it was really important because I didn’t know how much money I’d need beforehand. If I’d written a plan for a 500-square-foot space it wouldn’t have worked. I would have had to rebuild the plan entirely.”

Because leasing and building out a space will be your biggest startup cost, it is imperative that you assess how much space you will need per student and where, exactly, it makes the most sense to open your doors.

Though there are no hard-and-fast rules, a good rule of thumb is to figure on needing roughly 21 square feet for every practitioner. This estimate takes into account a two-by-six-foot mat and still allows for one to two extra feet per person. (In cities, because rent is expensive and space is often limited, you may have to squeeze people into a slightly smaller area. Thankfully, urban dwellers are usually comfortable being in closer quarters than suburban students, who will expect their space.)

If your life is portable, compare market prices before making any decisions, as it will cost you much more to open your doors in some cities. For example, in New York City commercial property owners command an average of $80 per square foot, according to the commercial real estate advisory firm Grubb & Ellis. Meanwhile, Bostonians pay an average of $30 per square foot; folks in Portland, Oregon pay $23 per square foot; and in Oklahoma City, average rates are $8 per square foot. In post dotcom-bust San Francisco, rates that soared as high as New York City prices are now as low as $25 per square foot. In general, knowing your options will help you take advantage the market’s current opportunities.

When writing a business plan, be as realistic as possible about your start-up time, what percentage of your revenue will be spent on marketing, and what percentage of your revenue should go to rent. Naturally, the duration of your start-up time–the period between signing a lease and opening your studio’s doors–depends on how long it takes to prepare your space for business. How much you spend on marketing will be driven by how many students you can rely on at the outset. (Fliers, which most fledgling studios rely on heavily to get the word out, are blessedly cheap, especially if you design them yourself. Advertising in publications, on the other hand, will cost you. A business card-size ad in the free San Francisco paper SF Weekly costs $180, for example.) The percentage of your income that should go toward rent will vary by location, but many studio owners advise that you anticipate spending up to a third of your revenue on rent in the first year, and a quarter or less in subsequent years.

The fact is that while writing a business plan will force you to write down literally everything you are going to need to start your business, some of your initial assumptions about those needs will be correct while others—well, won’t be. Don’t be surprised. More important, don’t be disillusioned. Adapting to the unforeseen is all a part of the process.

Constance Loizos is a San Francisco-based writer whose work has appeared in more than a dozen magazines, including Inc. , Fast Company , and San Francisco Magazine . She is currently writing a book about businesswomen.

Popular on Yoga Journal

how to write a business plan for a yoga studio

Join Outside+ to get access to exclusive sequences and other members-only content, and more than 8,000 healthy recipes.

  • Clean Eating
  • Vegetarian Times
  • Yoga Journal
  • Fly Fishing Film Tour
  • National Park Trips
  • Warren Miller
  • Fastest Known Time
  • Trail Runner
  • Women's Running
  • Bicycle Retailer & Industry News
  • FinisherPix
  • Outside Events Cycling Series
  • Outside Shop

© 2024 Outside Interactive, Inc

Growthink logo white

Yoga Studio Business Plan Template

If you want to start a yoga studio business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their yoga studios.

Below are links to each section of your yoga studio business plan template:

Next Section: Executive Summary >

Yoga Studio Business Plan FAQs

  • What Is the Easiest Way to Complete My Yoga Studio Business Plan?

Growthink’s Ultimate Business Plan Template allows you to quickly and easily complete your Yoga Studio Business Plan.

  • What Is a Yoga Studio Business Plan?
  • A yoga studio business plan is a plan to start and/or grow your yoga studio business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
  • Why Do You Need a Business Plan?
  • If you’re looking to start a yoga studio, or grow your existing yoga studio, you need a business plan. A business plan will help communicate your business goals and your strategy for reaching them. Your Yoga Studio Business Plan should be updated annually as your company grows and changes.
  • What Are the Sources of Funding for Yoga Studios?
  • Yoga Studios are typically funded through small business loans, personal savings, credit card financing and/or angel investors.

Start Your Yoga Studio Plan Here

YOGA STUDIO BUSINESS PLAN OUTLINE

  • Yoga Studio Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Yoga Studio Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

Try It Free

  • Online classes
  • Tips and tools

How to write a yoga studio business plan

Set your new yoga business up for success by learning how to write a powerful business plan.

Starting your yoga business with a detailed business plan to guide you can jumpstart your journey to success. Before diving right into offering classes and building your client list, it's important to organise all of your goals, strategies, and plans in one place to keep you on track and ensure you are not overlooking any valuable factors that can make your business succeed.

Having a business plan for your yoga studio can help you identify key target markets, what is lacking in your local area that your business can fulfil the needs of, what types of services to offer and how, and how to afford it all and make an income. In this guide, you'll learn every detail and section your yoga business plan should entail and how to write a solid plan that will entice your readers and set you up on the path for a successful yoga business. Let's get started.

now studio bristol yoga class

What is a yoga business plan?

A business plan is a written document that includes all of the necessary information about your business, strategies and financing. Typically business plans at least 10-20 pages in length, with sections dedicated to goals, strategies, your mission, where your classes and services will be held, your financial obligations and requirements, where you will operate, and how you will grow your business including marketing strategies.

While your business plan serves as a roadmap for you to help you monitor your growth and strategy success, it also gives potential influential players for your business such as banks, investors, property owners and landlords, and potential business partners a way to learn about your business and assess its potential in the market.

You want your plan to be clear and easy to read and digest, professional and informative, and encourage your reader to want to get involved in your business in some way, whether as a customer, investor, or partner, anyway, that can support your new venture and its success.

The importance of business plans for new yoga businesses

If you're wondering if it is really even necessary to document your initial goals and ideals for your business when they can grow and expand over time, and the answer is yes. A well-written business plan shows that you are legitimate and intend to run a successful operation no matter how short or long it takes to achieve what you have set out to in your plan. Compiling your goals and objectives will help you identify if there are any gaps in your plan and what you need to do to make sure nothing slips through the cracks. Have a business plan, and set yourself on the roadway to success. Forgo a business plan, and end up making mistakes that could prove irreparable for your business in the future.

While all businesses will use a similar structure for their plan, each plan is unique and should focus on how you stand out and why your business is necessary for the market. If you want your new yoga business to earn value and be known as a credible studio from the moment you launch and help you make the best decisions for your studio and business's present and future, you need a business plan.

The contents of a business plan for yoga studios

Over time as your business grows, your business plan will also grow and evolve, but the contents and what needs to be included in your plan will remain the same. All business plans must include the following sections:

  • Executive summary

Mission statement

Industry analysis, competitor analysis, customer analysis, financial plan, products and services.

  • Marketing plan and analysis

Facility and location

Management team.

Each of these topics will include its own section in your plan with details and a thorough explanation for each. Even if as a new owner you don't have all the answers for every single section, that's ok. What business plan readers really want to know is how you will rise to meet the expectations and demand of your immediate and larger market, the industry, and what makes you different from businesses already offering similar services.

Even if some of the things you mention in your business plan are future items, your readers will appreciate that you have thought ahead and are thinking big picture as well as what is necessary to get you up and running and fully operational in the now. With evidence to support you, well thought out arguments and claims, not only will your readers support you, but you'll have an excellent resource to guide you through the process of being a business owner and managing your yoga business.

To get started on writing your business plan, here is a breakdown of the information and details to include in each of the necessary sections:

Executive Summary

The first section of your business plan is the executive summary, a synopsis of your entire plan and a brief description of the points and topics to be discussed in the upcoming sections. Your executive summary should clearly state what will be covered in each section with 2-3 sentences on each, and a clear statement about your goals, strategies, market, and projections that will be elaborated on in each section.

Your readers should be able to clearly identify what your full plan of action is for launching your business and the costs you will require in order to move forward and get started. Remember that this section should be neat and concise and every point can be expanded later on in your plan in the appropriate sections.

One of the main topics to be discussed in your executive summary is your mission statement. Your mission statement is the purpose and reason your business exists, who you are serving, and how you will achieve your mission. For example,

TeamUp's mission is: to empower fitness businesses and to provide the best management software for fitness studios, boxes, and gyms .

In our statement you clearly see what we want to do: provide fitness businesses with the best and empower them, for who: fitness studios, boxes, and gyms, and how: with the best management software.

A reader wants to be able to read your mission statement and know exactly who you are speaking to and for. Your mission statement doesn't have to be flawless but it should effectively communicate to your readers and future customers, the business you want to be for them. You can find some inspiration from these great mission statement examples .

In the industry analysis section of your business plan, you will share your research and knowledge of the yoga industry. Here you will discuss your business in relation to the industry, market, and what has influenced you to launch a yoga business. Imagine your reader knows nothing about yoga. What would you write to inspire them to take interest in your business and believe it can make a difference in comparison to the already existing yoga businesses. Include some history, how the industry has impacted you, discuss trends, and use factual data to support your desire to joining the market.

Your competitor analysis supports your industry analysis. In this section, you'll go into more depth on how you offer from other yoga businesses in your marketplace, both local and on a larger scale. Whether you are running your own online, physical or on the go business, in a studio, from home, these factors play a role in how you differ from others and it's important to show your readers you know it. Explain how your business makes you unique and differs from what is already established and available.

A good way to make this section very digestible to your readers is to make stark comparisons and pros and cons, strengths and weaknesses, what you offer versus what your competitors offer. Do some research and give concrete examples to support your differences and even your similarities.

Your customer analysis should discuss everything your reader needs to know about the types of clients and customers you desire to attract and why they are the perfect type of person suited for your business. Who are they? How do they spend their disposable income? What is their demographic? What is their profession? Creating profiles for your customers real or fictitious can give your readers a good idea of how you will find and attract business. It will also help remind you who your ideal client is and why you should focus your efforts on finding those clients for your business as opposed to anyone. Your ideal clients are the clients best suited for your business and who will benefit most from your services. The readers of your business plan will appreciate that you are confident you know who this person is and how to find them in the market.

Marketing strategy and sales forecast

Understanding and implementing marketing strategies is a vital part of growing your business and something your readers will definitely looking for some good insight on. Discussing concrete strategies that you intend to put in place to attract new customers, grow your business, gain exposure for your services, and retain customers can help you stay on track and make sure you achieve your goals. Explain how you plan to use these strategies to make a splash in the market and why using these strategies a customer would choose your business over another. Why do these techniques work to grow and establish a successful business and how will it affect your studio?

Include popular market trends and strategies that are already successful and you know will work for your business, but also get creative and consider new ideas that have yet to be tried and tested. You'll want to get as specific as possible and even if a strategy doesn't work once in motion, you'll be able to explain and support why that didn't work and how you'll pivot to something different. Explain what you want to achieve and how and your readers will respond with their support.

Finally, the products and services section. What services will you offer? Classes, appointments, outdoor yoga boot camps, you name it, this is where you need to dig deep and dive into everything your reader needs to know about what your customers will gain by being a member of your business or your client. Share your experience here, why you want to teach this type of yoga over another or why another style of yoga or why you are choosing to meet with clients one on one as opposed to offering classes in a group style.

All of the information you want to share about your classes or appointments, how you will offer and deliver these services and any type of membership or subscription model you intend to offer your customers to attend classes should be detailed here. You will also want to include any products you intend to sell or offer too that will contribute to the customer experience and your core services, as well as any additional expenses you'll have to offer your services, such as yoga studio management software to organise your classes, CRM, and payments.  

In the financial section of your business plan, it's time to talk money. In this section, your readers want to know all about how much you intend to earn and charge for your business. How much will your classes be, will you offer one on one private yoga lessons, what costs do you foresee needing to cover in your first year, and so on. Having a good idea of your expected or forecasted revenue and how you will use that revenue to earn an income, pay for expenses, maintain your business, and grow it will help readers better understand if you have the financial support and weight to last. It will also help them identify what size loan or investment you would need in order to run your business. You will also need to break down your budgets, how you plan to spend and save on a small period basis as well as into the future, and how marketing, targeting, and operations equate into your budget and expenses.

Start-up costs for a new yoga can quickly increase, especially when taking rent or a mortgage into consideration. Considering whether you will run your business online, rent from an existing studio, rent a space to convert into a studio, or purchase your own facility should all be discussed and detailed in this section of your document. Giving your investors and readers a strong idea of where and how you will run your business will help them make a better analysation of the market and the likelihood of your business surviving and thriving.

Taking into account that your readers have launched businesses before or are in the business of helping people launch their own. They'll know whether or not your business will be able to stand on its own feet in a certain location or afford a certain price for the facility, but no one knows you or what you can offer your customers as you do. Include logistics, what you need in order to open a studio or rent a space, and how you intend to reach your customers and them you. You could even go as far as to state how much of your forecasted revenue will be dedicated to paying for your location and facility costs.

In the management team section, you will detail your plan to hire staff or other teachers. Even if you do not plan on hiring additional team members during the initial stages of launching your studio, stating whether or not you intend to will help investors and readers consider the expenses and financial needs you will have when you do. You will include details regarding salary, where and how you will recruit, the positions you would like to fill, and where your staff and teachers will work from (this information helps if your business is online or working from a facility such as a physical studio).

Writing your yoga business plan: getting started

Although launching a yoga studio, writing a business plan, organising your finances, and getting all the pieces to come together might seem like a large challenge, with the proper organisation, planning, and strategising you have everything you need to achieve your goal. With your business plan in hand to guide you and lessons to learn along the way, you're well on your way to establishing a successful yoga business. All you have to do is get started.

To learn more about launching a yoga business with TeamUp, check out our guides here:

  • How to launch your yoga studio with TeamUp software
  • Launching your online yoga business: TeamUp's keys to success
  • How to manage your yoga studio using booking software

And don't forget to sign up for TeamUp to redeem your free 30-day trial .

Thanks for reading!

logo_only

Webinars and Live Events

From product demos to valuable insights from fitness business owners - watch on demand or sign up for future events!

Ready to scale your fitness business?

Try the #1 fitness management software for boutique fitness studios, gyms and franchises.

What I really enjoy about working with TeamUp is there’s a face to everybody. It’s not a random email. There’s communication and follow up.

—Stella Hull-Lampkin, BASI Pilates USA

Related posts.

how to write a business plan for a yoga studio

TeamUp's 2023 Recap

📸 We take a look at everything we implemented to help you run your business as smoothly as possible. Read on for a month by...

how to write a business plan for a yoga studio

Crafting Effective Workout Plans: A Template Guide for...

For personal trainers, designing a structured workout plan is essential in guiding clients to achieve their fitness goals.

how to write a business plan for a yoga studio

Creative and Memorable Gym Name Ideas for Your Fitness...

Selecting a name for your gym is a key decision that goes beyond a simple label. It's an opportunity to communicate your gym's...

a personal trainer coaching his client

How to become a personal trainer

The fitness industry has seen a major increase in the number of individuals who want to become personal trainers . Not only does...

james robertson owner of the fitness game

How a Bootcamp owner goes above and beyond for his customers

While the pandemic threw a curveball into the plans of fitness business owners worldwide, many jumped at the opportunity to...

man taking a fitness class in 2022

The top 2022 fitness trends to know about

When 2021 rolled around, the state of play for gyms, studios and the rest of the fitness industry was still uncertain. However,...

fitness customers celebrating an achievement

The power of business reviews

Nowadays, almost everything can be looked up online, including what other people think of your business. Studies have shown...

Small & Medium Size

Manage your business, booking options, coach your clients, retain your customers, billing your clients, your mobile app, marketing tools, integrations, creating a zenful business: crafting a successful yoga studio business plan.

Are you a yogi with a passion to set up your own business ? Or an entrepreneur who’s been bitten by the yoga bug?

Now is an excellent time if you’ve been thinking about opening your own yoga studio .

Interest in all things yoga continues to grow exponentially as people seek ways to improve their physical and mental health .

Before starting this incredible journey, you must take some time to craft an insightful yoga studio business plan .

This will be your roadmap for success , helping identify who needs what services while outlining crucial elements like market analysis, financial projections, operations management, and much more !

In this blog post, we’ll help you create the best business plan to make your competitors green with envy. So grab your mat, and let’s get started!

Why Every Yoga Studio Needs a Business Plan

As a potential yoga business owner , It’s important to create a business plan right away.

Without a plan, you will not be able to grow your yoga business successfully.

A business plan is necessary if you plan to expand your studio, hire additional instructors , or secure financing .

Remember, a business plan is a guide, not a guarantee , and will evolve over time.

Having an outline to start with will help you move forward and make adjustments to reach your yoga business goals.

Create a Killer Executive Summary

As a potential yoga business owner , you need to make sure your yoga studio business plan includes all the essential components that potential investors and lenders are looking for in the executive summary.

What Should My Executive Summary Include?

An effective executive summary should include information such as:

  • The type of yoga will you teach Hot yoga, power yoga, etc.
  • A brief overview of your yoga business plan.
  • Your yoga business mission statement .
  • What sets your yoga studio apart from competitors ?
  • How will you make a profit and how do you see your business in the long run ?
  • If you require funding, what type of investment are you seeking?

By including these key points in your executive summary, you give investors or potential business partners an overall view of what they can expect from your yoga business and build trust by showing them that you are knowledgeable about the yoga industry and have done their due diligence.

As such, potential investors will be more inclined to consider investing in your yoga business plan when they understand the unique offering and value of your yoga studio.

It’s better to start with the executive summary at the end, once you have all your information for the perfect yoga business plan.

Now, let’s dive into more detail on each of the other components to help you with those next steps to include in your business plan template.

Understand Your Yoga Business Market

Before you have your own yoga business , you need to understand your market .

When creating a business plan for a yoga studio, it’s important to conduct a market research to understand the yoga industry and identify potential customers .

You need to define your research objectives and determine your research methods .

There are several methods available, such as online surveys, focus groups, and one-on-one interviews .

Once you have selected the appropriate research method, you need to identify your target audience .

By considering factors such as age, gender, income level, and location , you can gather information about your audience’s preferences, trends, and behaviors .

Also, Your target market will depend on the specific services you offer and the unique value proposition of your yoga studio business plan.

Types of Target Market To Choose From For Your Yoga Studio:

  • Beginners: People who are new to exercise or looking for a low-impact way to improve their physical health.
  • Advanced: Experienced yogis who are seeking to deepen their practice and learn new techniques.
  • Athletes: Runners, cyclists, and other athletes who want to supplement their training with yoga.
  • Older adults: Retirees or older adults with health conditions who need a gentle form of exercise .
  • Busy professionals: Professionals who work long hours and are looking for a way to unwind and de-stress with more relaxation techniques .
  • Families: Parents and children who are looking for a fun and healthy way to bond and spend time together.

Know Your Rivals

Analyzing your competition is also an essential part of market research.

You can research your competitors by visiting their studios, attending their classes, and reviewing their websites and social media profiles.

Identifying your competition can help you to differentiate your business and provide a unique service to your target audience.

Conducting market research, identifying your market, and offering a unique service can help you create a successful business plan that aligns with your vision and goals for your yoga studio.

Build Your Yoga Business Services

If you’re a new business owner planning to open a yoga studio, it’s important to consider the various services you’ll offer to attract clients interested in yoga.

Developing a comprehensive yoga studio business plan that includes a range of services can help you stand out in the competitive yoga business market.

Types of Yoga Classes You Can Offer In Your Studio:

Some of the most common services offered by yoga studios include yoga classes led by experienced yoga teachers.

These yoga classes may be available in different styles, levels, and formats , including group and private sessions such as:

  • Hatha yoga: This is a gentle and slower-paced form of yoga that focuses on basic postures and breathing techniques .
  • Vinyasa yoga: This is a more vigorous and dynamic style of yoga that involves a continuous flow of postures linked with breath .
  • Ashtanga yoga: This is a challenging and disciplined style of yoga that involves a set sequence of postures.
  • Iyengar yoga: This style of yoga emphasizes proper alignment and uses props such as blocks, straps, and blankets to assist students in achieving the correct posture.
  • Bikram yoga: This is hot yoga that involves practicing in a room heated to 105°F with a humidity level of 40% .
  • Restorative yoga: This is a gentle and relaxing style of yoga that focuses on calming the nervous system and releasing tension in the body .
  • Yin yoga: This style of yoga involves holding postures for a longer period of time to increase flexibility and improve circulation.

Workshops, Events, And Programs to Offer For Your Yoga Studio Business Plan:

Yoga businesses often organize workshops and events focusing on specific areas such as meditation, yoga philosophy, or yoga postures .

It would help if you thought about what you could offer to make your yoga studio stand out when making your yoga studio business plan.

These events provide an opportunity to learn from experienced instructors and help clients deepen their yoga practice.

Offering Programs such as teacher training programs can help grow your business by training individuals to become certified yoga instructors.

In addition to these offerings, some yoga businesses may also provide wellness services, including massage, acupuncture, or nutritional counseling to help clients maintain a healthy lifestyle.

Do You Want To Go Virtual?

When developing your yoga business plan , you should consider whether you want to provide online services for your yoga studio.

With the increased use of technology , many yoga studios have adapted by offering online classes, videos, and other resources through an online platform.

This service can be convenient for clients who prefer practicing yoga in their homes or who cannot attend in-person classes .

By offering a combination of these services, a yoga studio can build a thriving business that meets the needs of a wide range of customers.

Incorporating these services into your yoga studio business plan is essential to create a successful and profitable business.

Come Up With a Marketing and Promotion Plan

Creating a marketing strategy is an important step for your yoga business plan.

It’s crucial to explore both online and offline channels in order to expand your reach and attract a diverse range of clients.

By incorporating a blend of online and offline marketing techniques, you can effectively promote your business to a wider audience , while simultaneously strengthening your connections with your current clients.

Online channels include social media , email marketing, online advertising, and website optimization.

Traditional marketing methods such as flyers, posters, and print ads , as well as partnerships with other businesses and participation in local events, can be used for offline channels.

Consistent branding and messaging across all channels and regular analysis of effectiveness are crucial.

Using a combination of online and offline channels, your yoga business can effectively promote and attract new customers for growth and success with a marketing strategy.

You can learn more about marketing your yoga business here .

Pricing and Revenue Model

When starting a yoga business, it’s essential to decide on a pricing strategy for your services and outline a revenue model that aligns with your business goals to include in your yoga studio business plan.

You can choose to charge per class or offer class packages and manage memberships for your yoga studio. It’s also important to consider the local market and the prices of other studios in the area.

In addition to pricing, you should outline a revenue model that accounts for all sources of income including:

Merchandise sales, private sessions, and workshops.

Understanding your revenue model will help you make informed decisions about your pricing and ensure that your yoga studio business is financially sustainable in the long term.

Financial Projections For Your Business Plan

To create financial projections for your business plan, you should begin by forecasting the revenue you expect to generate from your yoga classes and other services.

To ensure your revenue forecast is realistic, consider your target market’s size, competition, and pricing strategy.

After estimating your revenue, you should focus on forecasting your expenses .

Types of expenses for a yoga studio:

  • Equipment-related costs

Understanding your expenditures is critical for determining the break-even point when your revenue covers all your expenses.

Lastly, it would help if you created a cash flow projection that approximates the amount and timing of cash inflows and outflows for your business plan.

This will enable you to anticipate times of low cash flow and ensure that you have the necessary resources to cover your expenses during such periods.

Although creating financial projections may seem like a complicated process, it is a vital step in your business plan.

By developing realistic revenue and expense projections , you can gain an understanding of your yoga business’s financial well-being and make informed decisions for its future.

Where Will Your Yoga Studio Be?

Choosing the right location for your yoga studio can make or break its success and is another step when coming up with your yoga studio business plan.

The following are factors to consider with finding the perfect location for your yoga studio:

Zoning Regulations

Zoning regulations are one critical factor to consider.

For example, some areas may not permit certain companies to operate in residential zones , while others may require additional permits for specific types of businesses.

Being aware of these regulations can save you from legal troubles in the future.

Rent And Lease Agreements

Rent and lease agreements are other factors to consider.

For example, setting up a studio in a trendy area may be appealing, but the high rent may not be sustainable for your business in the long run.

Examining the lease agreement’s terms and conditions can help you avoid being hit with unexpected costs and fees .

Convenience For Your Target Audience

Convenience for your target audience is crucial in choosing a location for your yoga studio.

For example, if you are targeting busy professionals , setting up in a business district may be an ideal choice .

Understanding your target audience’s demographics can help you identify their most convenient location , leading to more satisfied clients.

Accessibility

Accessibility is another key consideration.

For example, a studio that is easily accessible by public transport or has ample parking facilities can attract more clients.

A location that is difficult to reach can discourage potential clients from attending your classes.

In conclusion, selecting the ideal location for your yoga studio requires careful consideration of several factors, including zoning regulations, rent and lease agreements, convenience for your target audience, accessibility, and safety.

By thoroughly analyzing these factors, you can identify a location that will set up your business for success in the long run.

Staff For Your Studio

If you decide to own a studio, you definitely need staff to help you run your studio.

Staffing is an essential aspect of any successful studio.

When deciding on the staffing needs for your business, you must consider the size and scope of your business, your budget, and your goals.

One of the most crucial positions in any yoga studio is the instructor .

Hiring qualified, experienced, and certified instructors will ensure that your yoga classes are of the highest quality and will help attract and retain clients.

Additionally, you may need front desk staff to manage client registration, scheduling, and payment processing.

Other support roles, such as cleaning and maintenance staff, may also be necessary to ensure that your studio remains c lean, safe, and welcoming for your clients.

It is important to carefully consider your staffing needs and budget to ensure that you have the necessary staff to run your yoga studio effectively.

Risk Management

Developing a risk management plan is a crucial aspect of a yoga studio business plan.

This plan should address potential hazards and liability issues that may arise in your yoga studio.

A risk management plan outlines the steps you will take to minimize or avoid risks, prevent accidents, and protect your own business from potential lawsuits.

It should include safety protocols for your clients and employees, such as proper equipment usage and emergency procedures .

Having a comprehensive risk management plan not only ensures the safety and well-being of your clients and employees but also protects your business from potential financial losses and legal issues .

Will Your Studio Be Sustainable?

When creating a yoga studio business plan, it is essential to consider how to incorporate sustainable practices into the business model.

One way to do this is to use eco-friendly products and reduce waste .

For instance, you can use natural cleaning products and install energy-efficient lighting systems to reduce energy consumption.

Additionally, you can encourage students to bring their own reusable water bottles to reduce plastic waste.

By incorporating sustainable practices into your yoga studio, you not only contribute to a healthier planet but also appeal to environmentally conscious customers who prefer to support eco-friendly businesses .

Future Growth And Expansion

One important aspect to include in a yoga studio business plan is future growth and expansion .

By outlining plans for the future, such as:

  • New services
  • Additional locations
  • Other opportunities for expanding the business and setting goals to work towards this.

This not only helps with long-term planning and strategy, but it can also attract potential investors and stakeholders who are looking for a business with growth potential .

Additionally, having a plan for future growth can help the business stay competitive and adaptable in a constantly changing market.

It is important to regularly review and update the plan to ensure that it is aligned with the business’s goals and vision.

In conclusion, creating a comprehensive business plan is critical for the success of a yoga studio.

The plan should encompass all aspects of the business, including the mission and vision, financial projections, marketing strategies, location, staffing, legal and regulatory considerations, risk management, and sustainability practices.

By developing a business plan, you can identify potential challenges and opportunities, set realistic goals, and establish a roadmap for achieving long-term success.

Moreover, the business plan serves as a valuable tool for securing funding, attracting investors, and guiding the day-to-day operations of the studio.

Ultimately, a well-crafted business plan can help you create a thriving and sustainable yoga studio .

Creating a successful business plan will meet the needs of your clients while also fulfilling your vision for the business.

Join 51,035 other fitness professionals and get free updates

En - micro demo form - newsletter.

Contact Information

Tamara Ruiz

Digital Marketing US/UK

Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.

  • Documentation
  • Contact Support

Amelia logo

Subscribe to our blog

How To Write A Yoga Studio Business Plan (Templates Included)

July 5, 2021

Yoga Studio Resources

Reading time

Ljubica Buha

Explore topics

The Best WordPress Booking Plugins in 2024

Writing Event Planning Business Plan: Step-by-Step Guide

How to Plan an Event? Event Planning 101

The Best Free WordPress Booking Plugins in 2024

The Best WordPress Coaching Plugins in 2024

Limited time offer

Effortless Appointment & Event Booking

Save 40% on WordPress Booking Plugin

how to write a business plan for a yoga studio

Read Inspiring Customer Stories

Check out how our user set Amelia for his business

Do you want to start a yoga studio? If so, you will need a yoga studio business plan.

Business planning is a key to success in any industry. It is a framework that outlines business targets and sales and marketing projections.

A yoga studio business plan identifies strengths and weaknesses within the business.

A yoga studio business plan template is a predesigned plan of action. The business owner follows this plan from the first year onward.

The plan outlines:

  • Marketing ideas to bring in clients
  • The style of yoga offered
  • Additional products and services
  • Projected yearly profits
  • The target market, etc.

Writing A Yoga Business Plan

how to write a business plan for a yoga studio

Writing a yoga studio business plan requires patience and an eye for detail. All members of the team should have a voice, as each person’s input is a reflection of the yoga studio.

This will ensure all bases are covered, leading to a better business plan. This article examines the essential elements of a yoga studio business plan.

Market Research

Do market research before opening a yoga studio. Studio owners can thus discover elements that will make their studio better than the competition.

Include this information in the yoga studio business plan.

Competition Analysis: What To Look For

Competitor analysis is important, especially when it comes to pricing and finding the right location to host yoga classes. When searching for market information look for things like:

  • The projected growth of the yoga industry in your area
  • Current best practices used by most studios
  • Gaps in the market that your yoga business could fill
  • Upcoming trends that can make your studio stand out
  • What the competition is doing, but you think you can do better

Remaining Relevant

Market research helps to give studio owners a competitive advantage in the industry. This step in a yoga studio business plan never ends.

To remain relevant , use studio management software and continue to do research. Also , try to answer these questions year after year:

  • What am I looking for from my company?
  • What kind of yoga studio business do I want to run?
  • More importantly, what kind of yoga studio does the target audience want?
  • Who is the primary target audience?
  • How can I offer something different from my competitors?
  • What kind of yoga studio is missing in the area?
  • Are clients interested in that style?
  • Can I offer a range of yoga styles to attract a wider audience?
  • Will there be enough interested clients to make doing this sustainable?
  • Should I stick to one yoga style to reach a niche audience?

To decide what type of yoga and branded products to offer, follow these market research methods.

Mystery Shopping

how to write a business plan for a yoga studio

Check out the competition. If there’s a yoga studio or a yoga teacher in the area check them out.

Are they teaching similar yoga styles? Learn more about them by stopping by their studio.

This will provide insight into what can set your business apart.

Social Media & Online Reviews

Check out the digital reviews that competitors have gotten. Check platforms that you would use if you were a customer searching for a yoga teacher.

For instance, check reviews using online platforms like:

Do a SWOT Analysis

how to write a business plan for a yoga studio

A SWOT analysis is the best way to thoroughly research the competition. SWOT means:

  • S for Strengths
  • W for Weaknesses
  • O for Opportunities
  • T for Threats

Executive Summary

how to write a business plan for a yoga studio

An executive summary is an important part of a yoga studio business plan. It highlights your yoga studio and tells people what makes the business unique.

It helps to set the foundation by listing the major elements of your yoga studio business plan.

The summary gets potential investors interested in your yoga studio. It makes them want to read the rest of the business plan.

It helps to solidify, organize, and pitch your ideas to the reader. The executive summary includes:

  • Your reason for teaching yoga
  • The types of yoga you plan to offer
  • How your yoga studio differs from others
  • The definition of the ideal customer base/ Target market
  • How the yoga studio benefits the community
  • The projected success of the business
  • Branded goods and extra services you plan to offer

After you’ve written the plan, information for the executive summary becomes identifiable. This is because the executive summary is a highlight of the rest of the business plan.

Describe Your Yoga Company

Detail how the company got started and how long it’s been in operation. Include in this description details on:

  • The type or types of yoga your studio offers
  • Additional services offered by the yoga studio
  • How your services are unique

Detailing this information outlines your competitive advantage and the company’s core elements. It identifies the benefits your business will bring, e.g. improved health of the community.

It identifies who the main students are. For example, local community members who are health conscious.

When writing the company description seek to answer these questions:

  • What makes my yoga studio different from the competition?
  • How many years of experience and training do I have?
  • Is the yoga studio located in a convenient or populated location?
  • Does the yoga studio offer training workshops or teacher certifications?
  • Does the business have a unique vibe or offer member benefits?
  • Who are the officers that hold key positions in my yoga business?

Be sure to include the company’s goals and add details about the management team.

Products & Services Offered By Your Yoga Studio

how to write a business plan for a yoga studio

This is the fun part for many yoga instructors. It’s a full description of all that their studio offers and how they serve people.

Ensure that the yoga studio business plan doesn’t seem generic as this makes it hard for an investor to read it. For instance, adjust a ‘Bikram yoga studio’ business plan template to personalize the services offered.

Specify the type of classes taught. State whether there are classes for different fitness levels or age groups.

For example, the target market might be ‘affluent women’. So specify whether there are classes for subgroups, like:

  • Pregnant women
  • Yoga poses for two

In this section of the yoga studio business plan be sure to include anything that brings in revenue .

Will the studio be selling additional products? If yes, include these.

Think about all of the possible sales touchpoints of your yoga business. Describe the studio’s sales cycle, how a client journeys from discovery to membership.

Here are some relevant elements to include in this section of your yoga studio business plan:

1.The type of yoga practice/ fitness business

  • This may include Hatha, Vinyasa, Bikram, or a mix of styles

2. Yoga class name based on its purpose , for example:

  • Teacher Training
  • Series Class

Be sure to include details about the activities planned for retreats and training workshops.

3. How students book classes

  • Include details about how clients can book classes. For example, do they rent a yoga mat to reserve a space for a session?

4. What items you will sell

  • Specify what branded or general merchandise you will sell.

5. How your yoga studio collects revenue

  • Include all activities that will help make a profit – even if it’s renting out lockers.

6. Patents and licensing

  • Tell whether you are using a trademarked style of yoga or a form you created and want to license.  

Customer Analysis

how to write a business plan for a yoga studio

Customer analysis is an important part of a yoga studio business plan. It helps you discover people’s interest level in yoga.

It shows which classes they prefer, their available times, and their reason for doing yoga. Analyzing potential customers impacts sales and the growth of your yoga business.

Confirm People’s Interest In Yoga

Be sure to verify that people in the planned area of operation have an interest in yoga. Analyzing the potential client base highlights what people want from a yoga business.

By doing customer analysis early in the business plan, one can discover what will motivate students to attend your yoga classes. This information can help to build your yoga business around their needs.

Determine The Target Audience

Once familiar with the general audience in the area, determine the target audience. Identify the types of people you want to market the yoga studio to.

Focus on their location, age demographic, occupation, and any challenges they may face. Think about the type of student that you want to attract, as this will impact the yearly profit.

Tailor Your Services

Plan how to market your yoga studio to the target audience. To reach a wider audience, you could offer a range of classes.

Otherwise, tailor the classes to a more niche audience.

For example, if operating in a college town, tailor classes to suit younger members. Whereas, within the retirement community, offer more restorative/gentle yoga styles.

Here are a few tips for carrying out customer analysis:

1. Identify current or potential customers

  • To gain insight, get as many details as possible about what current and potential customers want. Split them into sub-groups according to their similarities, like:
  • Motivations  

2. Identify the needs of each customer group

  • The information acquired in step one will give insight into this

3. Identify how your yoga studio business meets the needs of each customer group

  • Think about what you can do to meet their needs. What added products and services you can offer.

how to write a business plan for a yoga studio

This step of a yoga studio business plan template outlines how you will attract customers and promote the yoga studio. This is important as a yoga studio will not survive if people don’t know about it.

Depending on resources and available time, there are a variety of marketing methods to attract new business. These include:

  • Building a social media following
  • Influencer marketing
  • Sponsored social media ads
  • Content marketing (blogs & videos)
  • Hosting local community events
  • Word of mouth
  • Partnership with similar non-competing businesses

Today, almost everyone is plugged in digitally. So, it makes sense to use this free advertising space to reach people.

Use creative posts to capture their attention. Engage them by uploading a regular stream of fresh content.  

how to write a business plan for a yoga studio

If seeking funding from an investor, the yoga studio business plan template needs details about the sales journey .

Creating a sales roadmap is useful even if the yoga studio business plan is for personal use. It should include:

  • How customers discover your yoga studio business
  • How they enquire about your yoga business
  • Your Business’s sales points

This has to do with how customers can book classes and buy products. For example, through Facebook, Instagram, a website, in-person, or via your branded app.

  • What you plan to do to ensure customers return

This has to do with what you will do to turn a customer into a lifelong member.

how to write a business plan for a yoga studio

The cost structure of the business plan depends on marketing and business location. Is the yoga studio located in a more affluent area?

What is the volume of customers that the marketing strategy pulls in? Do you operate in a space with little to no competition?

All of these are factors that help determine your prices.

There are two pricing options. A per class/ per session rate and a membership rate .

The per class/session rate is a flexible option for the students. But, a membership package is an effective strategy to ensure client retention.

A New Strategy

It’s possible to form a new strategy by incorporating both options . This can be done in two ways:

  • Offer a discounted rate for booking classes in bulk
  • Offer a discount incentive for committing to membership

Restricting customers to one pricing option could lead them to abandon your studio.

Some may prefer the flexibility of a per session cost. Others may prefer the lower rate of a membership/ loyalty package.

But, combining the advantages of both may prove to be the most profitable move.  

Funding And Financial Projections

The final part of a yoga studio business plan focuses on funding and financial projections.

Writing a financial outline helps to manage spending. It further convinces investors to fund your business.

This is the heart of your yoga studio business plan. Every other section of the business plan relies on this solid financial outline of projected costs and revenue.

In terms of costs, make a 5-year timeline of the financial obligations. This should include the following elements.

Costs Associated With Starting A Yoga Studio

The start-up costs associated with a yoga business include:

Licensing fees

  • To verify which licenses you need, check out the local yoga studio regulations in your area.
  • This includes equipment expenses, etc.
  • Sales inventory
  • Hardware & Software

Fixed Costs Associated With The Business Plan

These include:

  • Rent deposits
  • Employee salaries
  • A security system
  • Access control

Variable Costs

These include:  

  • Future advertising
  • Inventory restocking
  • Miscellaneous expenses

Another important aspect of a yoga studio business plan is the revenue projections. This is a prediction of the amount of cash the business will make monthly or yearly.

This forecast of earnings helps to calculate the cash needed to keep the business afloat.

With information about the expenses and income, you will be able to create a cash flow statement. Cash flow statements keep track of monies flowing in and out of the business.

This will help to measure the success of the yoga studio.

Yoga Studio Business Plan Templates

Here are a few examples of a yoga studio business plan template:

  • Check out  this free template for a yoga studio business plan example.

how to write a business plan for a yoga studio

  • Click this link to view the Hatha Yoga Center Business Plan

how to write a business plan for a yoga studio

  • Click this Yoga Studio business plan template link to get the core elements to create a winning Yoga Studio business plan.

how to write a business plan for a yoga studio

  • The Yoga Lunch Box link takes you to a great yoga studio business plan template.

how to write a business plan for a yoga studio

  • This Yoga Studio Business Plan Sample link is from a yoga studio business plan startup named ‘Kelly Yoga’.

how to write a business plan for a yoga studio

  • A Sample Yoga Studio Business Plan Template . This link is a great example of a yoga studio business plan template. It includes a feasibility study report that one can use for free.

how to write a business plan for a yoga studio

Ending thoughts on how to write a yoga studio business plan

A yoga studio business plan contributes to the success of your business. It tells clients the purpose of your business, the products/ services you offer, and why.

A yoga studio business plan will help to discover what works and what doesn’t. This will empower studio owners to set innovative goals and make changes as needed.

Running a business has its ups and downs. So, one must expect that things won’t always go according to plan.

Stay positive and don’t give up. Try to be flexible and do what you can to improve the situation.

When things start going well stay humble and enjoy the fruits of your labor. If you formulate a business plan and remain flexible, your yoga business will be a success.

Now that you know how to write a yoga studio business plan, don’t hesitate. Go ahead and write your own business plan or use one of the templates in this selection.

Get more bookings with the right tool for the job

Staying organized has never been easier.

You can now manage your business and grow your brand with a single, powerful WordPress booking plugin that keeps all of your appointments in line, your clients organized and your business booming.

Amelia is perfect for business owners who need to streamline their booking experience both for their staff and their clients.

how to write a business plan for a yoga studio

Amelia handles everything for you, even sending automated email or SMS reminders to your clients. No-shows? Not anymore!

The Amelia WordPress booking plugin adapts to different industries for a blissful online booking experience and employee management.

Want to know more? Check out Amelia’s awesome features to see what you are missing.

If you enjoyed reading this article on creating a yoga studio business plan, you should check out this one with yoga business names .

We also wrote about other yoga-related subjects like starting a career in yoga , yoga colors to use in the studio, yoga franchises , teaching yoga without certification , yoga studio software , yoga studio owner salary (curious?), and yoga marketing ideas you could use

We also have articles on yoga websites ,  and how to start a yoga business .

Share the article

Sign up and get the latest stories and deals to your inbox!

We won't spam you, we will send just interesting stories and best features once or twice per month.

We care about your data in our privacy policy

Introducing the improved Amelia Cart feature.

Seamlessly book multiple appointments in a single transaction.

  • View all new features

Who's it for

  • Web Developers and Agencies
  • Beauty and Spa Salons, Barbershops
  • Yoga Instructors and Studios
  • Doctors and Healthcare
  • Event Agencies and Hosts
  • Gyms and Personal Trainers
  • Automotive and Car Repairs
  • Photographers and Studios
  • Coaching and Consulting
  • Appointment Booking
  • Scheduling for Your Business
  • Booking for WooCommerce Stores
  • Success Stories
  • Suggest a Feature
  • Customer Support
  • Affiliate Program

All Rights Reserved (c) TMS, Amelia WP Booking Plugin 2018-2024

how to write a business plan for a yoga studio

The Yoga Studio Business Plan: 6 Steps to Creating Your Own

yoga class on a rooftop

Yoga has grown in popularity over the last few years, with passionate yogis stretching all around the world. Roughly 36% of the world’s population practices yoga, that’s about two billion people. It’s no secret that the yoga industry is booming. In the last several years, yoga has exploded in the U.S showing no signs of slowing down.

With over 6,000 yoga studios in the United States alone, current trends in the yoga industry show a lot of promise of growth for you and your studio. However, this also means there will be a lot of competition. You should distinguish your yoga studio from the competition and focus on your demographic. To do this, you need to create the perfect yoga business plan.

A business plan helps you to determine your goals, figure out your funding and select a suitable location, to name a few. Your yoga business plan will be your guide to growing your business effectively in the first year and well into the future. Whether you’re a new business owner or have been in the yoga biz for years, a detailed and concise business plan is exactly what your yoga business needs.

In this guide, these are the steps we are going to be talking about to help you create, research and develop a yoga business plan that will get you started on the road to success.

Yoga Industry Overview and Competitor Analysis

Executive summary, customer analysis.

  • Services and Products
  • Sales and Marketing

Cost Projections and Funding

Starting a new business requires a significant amount of planning and strategy. Take an in-depth look at the yoga industry, current trends and how the industry is expected to grow. Yoga classes make up the majority of the industry’s revenue with yoga and pilates classes accounting for 71% of all revenue generated in the U.S. Finding out where the current yoga industry stands and where it’s predicted to be will help you to position your yoga studio well.

The demographics of yoga will also guide you in many decisions down the line and help define your target market. The majority of yoga practitioners are female , with 72% hitting the mat regularly. There has also been a 300% increase in the number of American over 50s practicing yoga.

During this stage, you can find out more about what your competitors are doing. Competitor analysis is critical, especially in terms of pricing and location. This initial step in your business plan will help you outline the problems your yoga business will be solving and show your competitive advantage.

To kickstart your business plan, check out BPlans monster library of resources. They have free basic business templates you can download and use for your own business as well as a ton of information on writing business plans.

The executive summary is the introduction to your business plan, and it’s meant to keep the attention of the reader and truly capture your business proposition. The synopsis is designed to provide an overview of your yoga business and answer questions such as:

  • Who are your ideal customer and target market?
  • What type of classes will you offer?
  • What are your financial projections?
  • Why is your yoga studio different from the competition?
  • What are your goals and how will you achieve them?

Although the executive summary is at the beginning of your business plan, generally it’s easier if you write it last. This way, you can cull all the information you need from the rest of your plan. The executive summary basically highlights the rest of your business plan in a concise, detailed and interesting way.

To help get you started, check out Tim Berry’s Hurdle: The Book on Business Planning . The world-renowned expert on business planning breaks every step of building a business plan into digestible and actionable points. With plenty of examples on a range of elements from calculating profit to keeping track of your cash flow, the book comes complete with a workbook so you can construct a business plan as you read.  

Another valuable resource is the J. Brown Yoga Talks podcast. The yoga teacher and writer interviews yoga teachers to discuss philosophy and the business of yoga. Listen to the episodes “ Inside the Yoga Alliance ” with Kerry Maiorca and “ Instagram Yoga Girl on What is Real ” with Rachel Brathen.

It’s no surprise that finding out about your customers is an integral part of creating your business plan. By carrying out customer analysis during the planning process, you examine which people are most likely to invest in your service and attend yoga classes. Once you understand what motivates your customers, you can build a business around providing a solution to their needs.

Knowing your audience and identifying your ideal client lets you know how to reach your customers, where they hang out both online and offline as well as what they want. Whether you want to offer a broad range of classes to a wider audience or cater to a more niche audience, your ideal client profile helps to firm down these decisions. A better understanding of your customer and potential customers is needed to increase sales and grow your yoga business.

To help you perform a customer analysis, here are a few steps you can take:

  • Identify your current or potential customers – the more detail and understanding you have the better. You can split this group into sub-groups that have similar motivations, traits, age, income, and education.
  • Find out the needs of your customer groups.
  • Work out how your yoga service or products meet the need of each customer group.

For some excellent business inspiration check out:

  • The One Page Business Plan for the Creative Entrepreneur by Jim Horan
  • The Art of the Start 2.0 by Guy Kawasaki
  • The Secrets to Writing a Successful Business Plan by Hal Shelton

What Services and Products Do You Offer?

This section of your yoga business plan will delve into the services and products you will be offering. Creating detailed and compelling descriptions of your yoga service is an essential step in your yoga business plan. A description of your yoga service will cover a number of elements from types of yoga classes on offer to how students will book classes.

The Customer Engagement Playbook for Your Fitness Business

The services you provide determine the revenue stream for your yoga business. For the majority of yoga businesses, this will be through teaching yoga classes. However, you can generate additional revenue through online classes, workshops, teacher training courses, and yoga retreats.

Some of the newest trending yoga styles include Acro Yoga and Doga , yoga with your dog. On average, prenatal yoga classes cost more than Ashtanga and Bikram yoga. Experts cite Flexibility and stress relief as the most popular reasons for starting yoga with 98% of people expecting to see an improvement in their health. Now that you have a clear idea of your target market, ideal client,  and competition, you can decide what gap your services will fill in the yoga community and where your yoga studio will be located.

Topics that you can include in the services section of your business plan are:

  • What style of yoga practice will you be offering? – e.g., Vinyasa, Hatha, Iyengar, and Kundalini.  
  • Will you be selling yoga products such as yoga mats or yoga clothes?
  • How much will you be charging for each class? – consider several pricing structures such as drop-in rates, bulk packages, and monthly memberships.  
  • What level of experience is the class? – beginner, advanced or open to all abilities.
  • Who is the class or product aimed at?

To keep you inspired, listen to the Abundant Yoga Teacher podcast by Amy McDonald. Each episode brings in yoga teachers and holistic practitioners who are looking to create an authentic business which isn’t pushy or ‘salesy.’ The Business of Yoga Speaker Series by Amy is an absolute essential.

Sales and Marketing Strategy

So, how will you attract students and keep them coming back for more? The sales and marketing section of your business plan should aim to answer this question. Without an effective marketing strategy, small businesses wouldn’t survive as no one would know your yoga studio even exists!  

When it comes to your marketing plan, you should already have a solid idea of how your potential customer operates and how to reach them from your customer analysis. Depending on your budget, time and resources you have available there are a number of ways you can market your yoga studio and bring in new clients such as:

  • Word of mouth
  • Sponsored social media advertising
  • Influencer marketing
  • Local community events
  • Content marketing like blogs and videos
  • Engaging on social media and building a following
  • Partnering with similar non-competing businesses

Developing a marketing plan and implementing marketing ideas can seem a little overwhelming. Fear not! We’ve already done the legwork to help you build a realistic marketing strategy for your yoga studio business .   

The sales element of this step focuses on the customer journey. Describe how a customer will discover your business through to payment. Things to consider here include sales points such as a website, branded app or in-person. If your customers can book classes through Facebook, Instagram or your website, this is another way for customers to reach you and make a sale. This section should cover how a customer could turn into a repeat customer and eventually a lifelong member.

For more marketing advice, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J.Casey, takes a scientific look at the world of social media allowing marketers to formulate plans more intelligently.

Opening a yoga studio is a great way to continue your passion and help others, but as with any business you need to have a good understanding of your finances. The cost projections and funding section of your yoga business plan will be a financial overview that will help you to manage your spending and set measurable goals.

This is probably one of the most important parts of your business plan, without proper financial planning and cash flow predictions, it’s difficult to get off the ground. When creating your initial financial outlook, you’ll need to think about startup costs such as marketing, branding, retail inventory, and management software.

Your cost projections will be affected by several elements including:

  • Class and membership prices
  • Maintenance costs
  • Additional revenue streams, if any
  • Employee salary

If you’re looking for extra funding to bring your dream into fruition, this is the section to create a funding page. Be as detailed as possible as to what financial help you need and what you plan to use it for. You want to show that, without a doubt, your yoga business proposal is a solid investment with a massive potential to grow.

The Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company’s Future by Linda Pinson is a classic how-to guide that focuses on creating a well-structured business plan and building for the future with financial and supporting documents.

Listening to podcasts is an excellent way to squeeze in some extra business inspiration and knowledge during your commute or even at lunch. Check out some of the best business podcasts like:

  • The Tim Ferris Show
  • The Marketing Companion

A well-researched and detailed business plan puts you in the strongest position possible to achieve your dream of starting a yoga business. It helps to both secure any potential funding you need as well as act as a guidebook to keep you and your team on track. From nailing the right location for your yoga studio to creating the ultimate marketing strategy, a business plan is an essential tool for yoga studio success.

Cover-The-Customer-Engagement-Playbook-For-Your-Fitness-Business-1

Eamonn Curley

Related articles.

Owning a Gym: 8 Hard Lessons to Learn from the First Year

Owning a Gym: 8 Hard Lessons to Learn from the First Year

7 Fitness Documentaries To Educate, Entertain and Inspire You

7 Fitness Documentaries To Educate, Entertain and Inspire You

The Essential Resources You Need to Start Your Own Gym in 2019

The Essential Resources You Need to Start Your Own Gym in 2019

Get a quote.

Take advantage of our flexible pricing structure. We'll show you the product and answer all your questions in 30 minutes.

  • Cut costs by 50%. Save thousands with glofox, compared to other management platforms.
  • Increase revenue by 133%. Our average customer more than doubles their revenue within eighteen months of implementing our platform.
  • Easy to understand pricing with no surprises .

Fill in your details

how to write a business plan for a yoga studio

  • Privacy Overview
  • Strictly Necessary Cookies
  • 3rd Party Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

We empower you to boost your business

"I think Glofox speaks to lots of different fitness businesses. I looked at a few options, but the Glofox positioning was more flexible. Without it the business wouldn't be scaleable”

Mehdi-Elaichouni

Trusted by studios, and global gym chains.

flydown-9round

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Upmetrics

Business Planning

  • Financial Forecasting

AI Assistance

See how upmetrics works  →, strategic planning, entrepreneurs & small business, accelerators & incubators, business consultants & advisors, educators & business schools, students & scholars.

  • Sample Plans

Business Plan Course

Small business tools.

  • Strategic Canvas Templates

E-books, Guides & More

  • WHY UPMETRICS?

Customers Success Stories

  • Business Plan Builder
  • Canvas Modeling
  • Product Tour
  • Business Consultants and Advisors
  • Entrepreneurs And Small Businesses
  • Accelerators & Incubators
  • Educators & Business Schools
  • Students & Scholars
  • Sample Business Plans
  • business plan course
  • E-Books, Guides & More
  • Success Stories
  • Beauty Salon & Fitness

Yoga Studio Business Plan

trustpilot reviews

Yoga has become increasingly popular in recent years as people are searching for ways to improve their health and well-being. It has led to a growing demand for yoga studios. However, starting a successful yoga business requires more than just a passion for yoga; it requires careful planning and a solid business strategy.

Are you looking to write a business plan for your yoga studio business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a yoga studio business plan template for you to help in start writing yours.

sample business plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Yoga Studio Business Plan?

Writing a yoga studio business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

how to write a business plan for a yoga studio

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview .  Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the yoga studio and on which concept will it be based: will you teach only power yoga or every type of yoga or some other classes too?
  • Company structure of your studio whether it is a proprietorship, LLC, partnership firm, or some other.
  • Location of your studio and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your yoga business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your yoga studio business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a yoga studio business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your studio will offer, which may include yoga classes, private yoga sessions, workshops, events, or any additional services.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a personal trainer for advanced-level yoga classes.
  • Retail: Many yoga studios sell yoga-related products such as mats, props, and clothing. Consider whether you will offer retail products and if so, describe what you will sell and what will be the quality of those products.

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your services, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Marketing strategies:

Sales strategies:, membership programs:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the elements to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your yoga studio business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the yoga studio. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the yoga studio industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your yoga studio business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

crossline

This yoga studio business plan sample will provide an idea for writing a successful yoga studio plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready yoga business plan to impress your audience, then download our yoga studio business plan pdf .

Related Posts

Wellness center Business Plan

Wellness center Business Plan

CrossFit Gym Business Plan

CrossFit Gym Business Plan

Sample Business Template Example

Sample Business Template Example

Personal Trainer Business Plan

Personal Trainer Business Plan

Cover Page Design for Business Plan

Cover Page Design for Business Plan

How to Write a Business Plan

How to Write a Business Plan

Frequently asked questions, why do you need a yoga studio business plan.

A business plan is an essential tool for anyone looking to start or run a successful yoga studio. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your yoga studio.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your yoga studio.

How to get funding for your yoga studio business?

There are several ways to get funding for your yoga studio business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your yoga studio, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your yoga studio business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your yoga studio business plan and outline your vision as you have in your mind.

What is the easiest way to write your yoga studio business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any yoga studio business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

how to write a business plan for a yoga studio

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Upmetrics logo

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

trustpilot reviews

Popular Templates

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download Yoga Studio Business Plan

Yoga Studio Business Plan Template & Guidebook

Are you looking to launch a yoga studio but unsure of how to turn your vision into reality? Developing a comprehensive business plan is essential for success, and the #1 Yoga Studio Business Plan Template & Guidebook offers an easy-to-follow template to get you started. Discover the key elements of creating a successful business plan to help make your dream business a reality.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Yoga Studio Business [11 Steps]

How to Write a Yoga Studio Business Plan in 7 Steps:

1. describe the purpose of your yoga studio business..

The first step to writing your business plan is to describe the purpose of your yoga studio business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a yoga studio business:

Our mission at [Yoga Studio] is to provide an inviting, safe, and peaceful environment where individuals of all ages and backgrounds can come to practice yoga. We strive to offer a variety of yoga classes and approaches that can help our students develop physical strength, mental clarity, and emotional balance. We seek to build a supportive community that creates an atmosphere of acceptance, respect, and connection.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Yoga Studio Business.

The next step is to outline your products and services for your yoga studio business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your yoga studio business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your yoga studio business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your yoga studio business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

how to write a business plan for a yoga studio

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a yoga studio business?

  • Yoga Studio Space
  • Yoga props (blocks, blankets, straps, etc.)
  • Heating and cooling system for comfort of the clients
  • Sound system
  • Business license and insurance

5. Management & Organization of Your Yoga Studio Business.

The second part of your yoga studio business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your yoga studio business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Yoga Studio Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a yoga studio business varies based on many different variables, but below are a few different types of startup costs for a yoga studio business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your yoga studio business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your yoga studio business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your yoga studio business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

how to write a business plan for a yoga studio

Frequently Asked Questions About Yoga Studio Business Plans:

Why do you need a business plan for a yoga studio business.

A business plan for a yoga studio business is essential because it outlines the strategy for setting up and running the business, provides a roadmap for success, identifies potential challenges, and contains vital financial information such as estimated start-up costs, break-even analysis and profit projections. Additionally, having a comprehensive business plan demonstrates to potential investors that you have done your research and are prepared to make a commitment to the venture.

Who should you ask for help with your yoga studio business plan?

You should ask a business consultant, accountant, lawyer, or mentor in the industry who has experience with yoga studio businesses. You may also want to look into local resources such as your chamber of commerce or small business development center for assistance in creating a plan.

Can you write a yoga studio business plan yourself?

Yes, it is possible to write a yoga studio business plan yourself. Writing a business plan can seem daunting, but with a bit of research and organization, it is possible to create a comprehensive and effective business plan for your yoga studio. It's important to consider all aspects of your studio such as defining your target market, developing a marketing plan, creating financial plans and purchasing the necessary equipment. Additionally, having an understanding of the local market and competition can help you create unique offerings and get an upper hand over competitors.

Related Business Plans

image of Home Inventory

Home Inventory Business Plan Template & Guidebook

image of Home Inspection

Home Inspection Business Plan Template & Guidebook

image of Home Decor

Home Decor Business Plan Template & Guidebook

image of Health And Wellness

Health And Wellness Business Plan Template & Guidebook

image of Hauling

Hauling Business Plan Template & Guidebook

image of Hardware

Hardware Business Plan Template & Guidebook

image of Handyman

Handyman Business Plan Template & Guidebook

image of Hair Extension

Hair Extension Business Plan Template & Guidebook

image of Handbag

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Fitter Habits

How to Create a Yoga Studio Business Plan: A Super Simple Guide

Yoga studio business plan

Writing a yoga studio business plan is key if you want to build a successful practice.

Turning your love of yoga into a well-thought-out yoga studio business plan will require focus, research and a lot of dedication. 

In this article , you will learn how to plan the studio of your dreams while also positioning yourself among your competition as the leading yoga experience in your community, whether you desire to teach in your home, in a co-op, or in an independent yoga studio.

  • 1 Crafting a Business Plan Template
  • 2 Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!
  • 3 Comply with Yoga Studio Regulations
  • 4 Build a Yoga Studio
  • 5 Consider a Yoga Co-Op Business Plan
  • 6 Opening a Yoga Studio in Your Home
  • 7 Yoga Retreat Business Plan
  • 8 Barre Studio Business Plan
  • 9 The Final Word on Creating Your Yoga Studio Business Plan

Crafting a Business Plan Template

Just as you set your intention for each yoga practice, a good business plan begins with an intention or a vision. 

To start, design your studio vision based on how you desire it to be positioned and operate within five years of the date you capture this vision on paper. 

As you plan, ask yourself, “What is my studio like when it’s most successful? What does this community need that I can offer?”

Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!

Now that you have a vision, break it down into a plan that helps ensure you are on track in year three, then tap into the most important goals to make this dream a reality in year one. 

These important goals are what will help you execute your vision statement into important details for your marketing plan, reason for being to pitch investors, the community, and potential clients of your studio.

If you want help in manifesting your vision , several websites help yoga studios succeed in this critical first step.

After you have your vision, start to identify your target market or client. To open a yoga studio, you must design your yoga business with certain students in mind.

For example, perhaps you wish to open a studio that offers specialties, including pre- and postnatal yoga, senior wellness, helping runners recover faster, or classes with animals, such as goat yoga. Research yoga market growth trends to help develop your vision of your yoga business.

The next step past establishing your target market is to determine if other places offer yoga to that clientele. 

Consider attending one of their classes and talking to participants for feedback and information before and after class. 

Observe what kind of space is necessary to successfully open a yoga studio for that population. For example, prenatal yoga uses balance balls to help pregnant participants safely sit and stretch. [insert prenatal yoga photo]

Plan and build a website to connect with your students and advertise your yoga business. Word-of-mouth support is a leading and free advertising tool, so you must take time to design and launch a website to create this success. 

Consider collecting data on your potential customers by offering a first-time free class in exchange for their email address, name, phone number, and services they desire. Be sure your social media links show up on your website to help spread this offer by word of mouth!

A business plan must include financial goals. Your financial goals should itemize membership fees, single class fees, and what costs are attributed to running your business. 

These costs include marketing, rent, instructor payroll, and business registration fees. Find a business financial planning organization in your area that helps first-time business owners know what to expect each year.

An executive summary must be included in your business plan for new investors or financial institutions to get top-level metrics on your proposal.

how to write a business plan for a yoga studio

Comply with Yoga Studio Regulations

Like all businesses that earn sales and service the public, an open yoga studio must follow regulations. 

These include business licenses from local government, instructor certifications from accredited yoga training programs , and maintaining financial statements for tax filings. Contact your local chamber of commerce to learn the financial requirements of your business in your area.

You might also find our round-up of expert advice on yoga studio advertising helpful.

Build a Yoga Studio

It is unlikely a location exists perfectly outfitted for your new yoga studio’s needs, so you must find the best area that suits your vision and build one.

Find a venue location in your community where your future students will want to go. For example, is there a neighboring business your students also support? These could be a juice bar, coffee shop, or day spa.

Hire a contractor to design and build your yoga studio with the colours, smells, lighting and sounds you want students to enjoy during each experience. The way your students feel in each session will determine if they return. The environment is as important as the quality of yoga instruction! 

how to write a business plan for a yoga studio

Consider a Yoga Co-Op Business Plan

If you are nervous about taking full responsibility for the overhead and needs of an independent yoga studio, you might wish to start or join a yoga co-op. This is a facility where different yoga business owners share in the ownership of a facility by renting a private space to offer their unique yoga services. 

This option enables some instructors to offer hot yoga within the same facility as aerial yoga, for example. A co-op can have as many yoga business offerings as necessary to maintain the needs of the owners and the community.

A co-op offers a broader community of like-minded people in both studio business owners and clients. If you desire to participate in a co-op, it will be important to include the other yoga operations within the executive summary of your business plan so investors know you rely on others to help your business succeed. 

After all, if several co-op owners decide to leave, then your plan will be in jeopardy unless you find new co-op yoga businesses to fund the space and keep the overall business strong.

Opening a Yoga Studio in Your Home

Many certified instructors who want to establish a yoga studio business choose to start small and launch their first year of practice in their homes so they can start their yoga business with lower overhead costs. 

A home yoga studio business needs a quiet, large and clean space to guide participants in meaningful yoga sessions without distractions. Therefore, an outfitted freestanding garage or a room with little furniture would be good spaces to offer classes. 

Creating a business plan for a small-scale yoga business with goals of only 30 members is still a good idea so to ensure revenue goals are made and met. 

Unless your home studio is in separate quarters than your place of rest, use precaution when servicing the public from your home. A home yoga studio owner might wish to start their new business with friends as initial customers. 

A referral program is a popular marketing method that can build a trusted community of new studio clientele as you practice in your sacred space.

Yoga Retreat Business Plan

A yoga retreat is a unique getaway experience that includes staying in a beautiful destination and eating delicious and healthy food alongside a diverse yoga class schedule to satisfy attendees.

A business plan for an annual yoga retreat is essential. Your yoga retreat will need its own website, as well as a social media, plan to effectively address all event details and sell as many tickets as possible. Pricing for the retreat will be critical to ensure you meet profitability projections. 

Planning a yoga retreat takes at least one year, so start early and be prepared to plan a  “rain or shine” schedule in case using the outdoors is a part of the plan. Prepare to offer a lot of perks in your retreat to make the high ticket price worth the investment AND to ensure repeat customers for years to come.

The retreat industry has grown significantly as people satisfy the need to break away from technology and fully connect with themselves and loved ones. Many tips are available online for designing and marketing your purpose-driven retreat.

Barre Studio Business Plan

Barre studios are popular facilities that offer similar benefits as yoga but through a very different style of workout.  Students participating in barre classes stand and sit using a wooden bar attached to a wall or freestanding support. Barre classes are low impact like yoga. 

A barre studio business plan is similar to a yoga studio business plan in that they both require market analysis, writing business growth goals, and determining monthly profit statements. 

A barre business plan will still need marketing through a website, a well-established clientele to share testimonials, and a great location registered to the company. Unlike yoga, barre classes typically occur only in a studio, given the need for bars attached to walls and long, floor-length mirrors.

It is recommended to include information in marketing statements about how barre classes train muscles in new and beneficial ways that are not addressed in other fitness formats.

how to write a business plan for a yoga studio

The Final Word on Creating Your Yoga Studio Business Plan

No matter the details of your desired yoga-oriented business, the need for a yoga studio business plan is essential to get started. 

The business plan will ensure many of the requirements that need to occur in execution, marketing, and growth are captured to help keep you on track every year as you build a successful yoga business. 

The yoga community is ONE community. Be encouraged to share this article on social media and tag us with the respective handle below so others desiring to build their dream studio can also get the direction they need.  

Brandi Stewart is a lifelong fashion designer whose creations first appeared in the US comic book series,  Katy Keene , when she was twelve-years-old. She’s the wife of an endurance exercise fanatic, mother of two boys, and housekeeper for four rescue cats. Brandi is also a certified personal trainer and group fitness instructor striving to help people live their healthiest lives. She does her best writing early in the morning with a quiet house and a warm cup of coffee. Brandi loves to practice yoga, read biographies, and collaborate with business professionals in bringing beauty into the world.

how to write a business plan for a yoga studio

About The Author

' src=

Related Posts

Yoga hamstring stretches

16 Yoga Hamstring Stretches – Loosen Up Insanely Tight Hamstrings

Yoga for sore legs

Yoga for Sore Legs – Soothe Tired Legs and Feet

How to write a business plan for a yoga studio?

yoga studio business plan

Writing a business plan for a yoga studio can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a yoga studio business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a yoga studio?

What information is needed to create a business plan for a yoga studio.

  • What goes in the financial forecast for a yoga studio?
  • What goes in the written part of a yoga studio business plan?
  • What tool can I use to write my yoga studio business plan?

Having a clear understanding of why you want to write a business plan for your yoga studio will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a yoga studio business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your yoga studio. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your yoga studio to be in the next three to five years.

Once you have a clear destination for your yoga studio, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your yoga studio's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your yoga studio business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your yoga studio's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Crafting a comprehensive business plan for your yoga studio, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your yoga studio has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your yoga studio, let's delve into the necessary information needed to craft an effective plan.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The Business Plan Shop's Business Plan Software

Writing a yoga studio business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a yoga studio

Carrying out market research before writing a business plan for a yoga studio is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You could uncover different demographic segments that might be interested in your yoga studio, such as young professionals or seniors. Additionally, market research might reveal that there may be a need for more yoga classes that focus on a specific style, such as restorative or hot yoga.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your yoga studio.

Developing the sales and marketing plan for a yoga studio

As you embark on creating your yoga studio business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a yoga studio

Whether you are starting or expanding a yoga studio, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A yoga studio might incur staffing costs such as hiring yoga instructors, receptionists, and cleaning staff. They might also incur costs for equipment such as yoga mats, yoga blocks, and bolsters. Additionally, the studio might have to pay for the space rental, marketing, and other overhead expenses such as utilities.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your yoga studio, it is time to start creating your financial forecast.

What goes into your yoga studio's financial forecast?

The objective of the financial forecast of your yoga studio's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a yoga studio are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a yoga studio shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a yoga studio business plan

A healthy yoga studio's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established yoga studio.

The forecasted balance sheet of your yoga studio

The projected balance sheet of your yoga studio will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a yoga studio business plan example

Analysing your yoga studio projected balance sheet provides an understanding of your yoga studio's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your yoga studio's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a yoga studio is used to show how much cash the business is generating or consuming.

cash flow forecast in a yoga studio business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your yoga studio business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the yoga studio is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a yoga studio.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a yoga studio business plan

Having this table helps understand what costs are involved in setting up the yoga studio, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a yoga studio business plan is understood, let's focus on what goes into the written part of the plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The Business Plan Shop's Business Plan Templates

The written part of a yoga studio business plan

The written part of a yoga studio business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your yoga studio's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your yoga studio's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your yoga studio business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your yoga studio, you could note the potential for high foot traffic due to its proximity to a variety of amenities. You could mention that the area may be characterized by a strong sense of community, and might offer access to a variety of resources that may be attractive to potential students. You might also point out that the location is well-connected to public transportation options, making it convenient and accessible for customers.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your yoga studio could offer customers a variety of yoga classes from beginner to advanced, private classes, and workshops. This offers customers a range of classes to suit their experience level and goals, as well as the option for one-on-one attention to help them improve their practice. Additionally, the studio could offer a range of yoga-related products and accessories such as yoga mats, blocks, and straps, enabling customers to practice at home and access resources to supplement their learning.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When you present your market analysis in your yoga studio business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your yoga studio, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your yoga studio aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include young professionals. These could be individuals who are looking for a way to stay physically active in a way that is calming and helps them cope with stress. They may value the physical and mental health benefits of yoga, and be looking for a studio with a variety of classes and services.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your yoga studio.

5. The strategy section

When writing the strategy section of a business plan for your yoga studio, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your yoga studio could face the risk of financial ruin due to unexpected costs or unforeseen economic changes. You may need to contend with the possibility of a sharp drop in demand for classes or a change in consumer tastes. Additionally, there could be risks to your reputation if you experience issues with customer service or safety concerns. These can lead to a decrease in customers and a negative reputation, both of which could harm your business.

6. The operations section

The operations of your yoga studio must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your yoga studio - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You might have key assets such as a website and a logo that could be used to promote your yoga studio. Your logo might be a key asset in your branding and identity. Additionally, your intellectual property could include any unique yoga classes and services that you offer. You could use these creative ideas to differentiate your studio from other competitors.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a yoga studio business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my yoga studio's business plan?

There are two main ways of creating your yoga studio business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your yoga studio's business plan

Using online business planning software is the most efficient and modern way to write a yoga studio business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your yoga studio's business plan

Outsourcing your yoga studio business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the yoga studio business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your yoga studio's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a yoga studio business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my yoga studio business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a yoga studio business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your yoga studio and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your yoga studio business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a yoga studio? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

The Business Plan Shop | Business Plan Software

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

business plan template library

Need a professional business plan? Discover our solution

Write your business plan with ease!

Business Plan Software

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

Yoga Mavericks Logo Design

How to Write a Successful Hot Yoga Studio Plan (+ Template)

Business Plan-DG

Creating a business plan is essential for any business, but it can be especially helpful for hot yoga studio s that want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every hot yoga studio owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Hot Yoga Studio Business Plan?

A hot yoga studio business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Hot Yoga Studio Business Plan?

A hot yoga studio business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Hot Yoga Studio Business Plan

The following are the key components of a successful hot yoga studio plan:

Executive Summary

The executive summary of a hot yoga studio business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your hot yoga studio
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company began and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your hot yoga studio. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your hot yoga, mention this.

You will also include information about your chosen hot yoga studio business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a hot yoga studio business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the hot yoga  industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a hot yoga studio’s customers may include:

  • People who are looking for an alternative to a gym membership
  • People who want to try yoga but are intimidated by traditional yoga studios
  • People who want the benefits of hot yoga but cannot afford the high prices of some studios

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or hot yoga classes with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your hot yoga studio may have:

  • You are the only hot yoga studio in town
  • You have the newest, most updated equipment
  • You offer more class times than anyone else
  • Your instructors are better trained/certified than those at other studios

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service: Detail your product/service offerings here. Document their features and benefits.
  • Price: Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place: Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion: How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your hot yoga studio via word-of-mouth marketing.

Operations Plan

This part of your hot yoga studio plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a hot yoga studio include reaching $X in sales. Other examples include hiring a certain number of instructors, signing up X number of new students, or launching a new product/service line.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific hot yoga industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue: how much revenue you generate.
  • Cost of Goods Sold: These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Hot Yoga Studio

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Hot Yoga Studio

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup hot yoga studio .

Sample Cash Flow Statement for a Startup Hot Yoga Studio

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Build Your Hot Yoga Business Plan

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your hot yoga studio . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.  

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Write A Yoga Studio Business Plan: Ultimate Guide

  • Last Updated: 12th June 2020
  • Yoga Teacher Resources
  • Editors: Harry Griffiths
  • Verified By: Abbie Watkins

business plan yoga studio graphic

If you want to know how to write a yoga studio business plan for your own space, we’ll run through what to include, step by step, so you know exactly what to include!

In this article we’ll cover:

Why Do I Need a Yoga Studio Business Plan?

  • Step 1: Starting a Yoga Studio Business Plan with a Summary
  • Step 2: How to Make a Business Plan for a Yoga Studio Including Details of Your Qualifications

Step 3: How to Write a Business Plan for a Yoga Studio: Include Market Analysis

  • Step 4: Highlight Exactly What You Sell in Your Yoga Studio Business Plan
  • Step 5: Perform a SWOT Analysis for Your Yoga Studio Business Plan
  • Step 6: You Should Include Marketing Strategies in Your Yoga Studio Business Plan
  • Step 7: Your Business Plan for a Yoga Studio Should Include Financial Plans and Projections

Step 8: Conclude Your Yoga Studio Business Plan with a Closing Statement

Before we start, enquire about our Level 4 Yoga Diploma  to learn how you can take your career to the next level. Alternatively, check out our guide to how to make money as a yoga teacher .

Looking to Advance Your Yoga Career?

4 Expert Tips to Elevate Your Teachings to The Next Level!

how to write a yoga studio business plan image

Before we go into details of how to make a business plan for a yoga studio, we’ll run through why exactly it’s so important to have one.

Having a solid business plan for your yoga studio will help you to organise yourself and understand exactly what you want your business to be and fulfil.

It will also help you to understand where there’ll be challenges and how you can face them in the future, increasing the chances of your business going the distance and adapting to future markets.

A yoga studio business plan isn’t just helpful before you open your space but you can also use it throughout your career as a studio owner, measuring up costs and how well your business is doing compared to projections.

This will help you to adapt your business to allow it to grow as anticipated and meet the demands of your customers and the parameters you set for yourself!

It’s also vital for any potential investors and could make the difference between you securing funding from them or securing a business loan.

It will give others an impression of how you will use your money to return people’s investment and make a profit.

Essentially this is your opportunity to illustrate to yourself and other potential investors how you intend to make money from your yoga studio .

This is why it’s so important when you’re opening a yoga studio to have a business plan that’s as detailed and thorough as possible.

Now that you know why you’ll need one, we’ll get into the details of a yoga studio business plan and what exactly you should include.

Step 1: Starting a Yoga Studio Business Plan with an Executive Summary

laptop how to make a yoga studio business plan graphic

A business plan for a yoga studio should always start with a summary for any potential readers or investors to give an overview of your business.

This should cover all the essential information about your potential studio including:

  • Who you are 
  • What kind of classes and services you’ll offer
  • How it fills a gap in the market or compares to existing studios
  • The state of your finances and health of the business based on your financial projections
  • Your goals and how you intend to achieve them

This is your chance to showcase your business and show in a concise and accessible way why it will be a lucrative and successful studio.

You can summarise what’s to come in the rest of your yoga studio business plan and show that you’ve done your research and written a thorough outline.

Despite this section being at the beginning of a yoga studio business plan, this should actually be written last so that you can source the information from the rest of the plan!

This way it will act as a true summary of what’s included and you can speak to specific sections of the finished product.

Ideally this should be under two pages as you’re not including too many details here you’re just offering a brief overview.

You want to detail what will be included without going into the nitty gritty too early! You can signpost to the sections which include further details whilst offering an engaging and readable summary.

The best way to start if you’re struggling is to take one or two sentences from each section and reword them in a concise way to structure this section.

Step 2: How to Make a Business Plan for a Yoga Studio: Include Details of Your Qualifications

certificate yoga studio business plan graphic

The next section in your yoga studio business plan should detail your qualifications to show why and how you’re equipped to run your proposed studio.

This list will signal to potential investors or anyone reading and funding your business that you’re qualified to do what you set out to do.

All of the  yoga teacher training qualifications you detail here will show your capacity as a teacher.

For example, the industry standard for a holistic yoga teaching course is 200 hours whereas a Level 3 Yoga Diploma like ours will include 400 yoga teacher training hours. 

This is why you should include the amount of hours you have as well as just the kind of training because this will reinforce your level of expertise and how experienced you are. 

Also some foundational yoga qualifications like ours will allow you to specialise in a particular style. 

For example, if you’ve completed Level 3 to become an ashtanga yoga teacher and want this style to be the focus of your studio, mentioning this qualification will support your studio’s mission and brand identity. 

Advance your yoga career with OriGym!

Become a master yoga teacher with our Level 4 Yoga Diploma

You should also detail if you’re qualified with a Level 4 Yoga to illustrate that you’re an advanced teacher and can potentially offer more than existing studios.

You should include your list of qualifications and where you obtained them too so that your readers can see that your training has come from a reputable source.

You should include details of any further fitness qualifications too that aren’t necessarily explicitly yoga related.

For example, if you’re opening a yoga and wellness studio you might have completed other personal trainer courses such as a Level 4 Nutrition course .

Even if these don’t strictly speak to what you’ll offer from your studio this will show potential investors and readers that you’ve got a broad understanding of the health and fitness industry.

It could also potentially form part of your future projections or how you see your studio potentially expanding.

For more information about the different qualifications you can take, and the knowledge and expertise they provide, check out our article about yoga teacher levels here . 

tick how to write a yoga studio business plan graphic

The next section of your yoga studio business plan is market analysis. This is where you’ll look at the existing market, specifically in your location, and how you fill a gap in the market.

This will be one of the most substantial parts of your yoga business plan because it will detail your understanding of the yoga market from pricing to customer base.

It’s vital for showing why your business will be a success and how your studio will stand out against the competition.

This also shows you’re aware of what you’re up against and that you’re aware of what succeeds in the yoga industry.

It’s one of the main ways too that you’ll be communicating your brand identity and your particular unique selling point to readers and investors.

This section should include details of the following to illustrate your awareness of the market and where you fit into it:

  • Popular styles in your location
  • Services offered by competitors other than classes such as retreats and workshops
  • Size of different studios
  • Target demographic in terms of age, schedule, and budget
  • Pricing options 
  • Trends and growth rates

Detailing these things will signal to the reader that you’re aware of exactly what you’re up against and where you see your studio filling a gap. 

For example, looking at a few different studios in Manchester gives you an impression of the average price for single sessions and monthly subscriptions.

Yoga Soul offer a mixture of subscription options as well as the price of a single drop in session:

yoga soul prices yoga studio business plan image

This doesn’t just give you an idea of the different prices they charge for different options but also the pricing structure on offer whether that’s a full year’s membership or a rolling contract.

The price of a single session is around the same as Form with a difference of only a pound:

form manc yoga studio business plan image

In terms of subscription services, though, they’re quite different. Form has different monthly subscription options based on the amount of classes people want to take:

form manc 2 yoga studio business plan image

These range from £65 to £125 and so there’s a variety of different structures to meet the needs of potential customers. This can often overwhelm the customer though so may be something you want to avoid.

This is why it’s important to do this research for your yoga studio business plan and your business as a whole because it will help you decide on how to structure your options as well as just pricing individual sessions.

You can compare the options and see what the average is as well as what’s being offered by the studio who’s your most direct competition. 

This won’t necessarily mean beating your competitors by being cheaper.

If there’s no boutique or high end option in your area, and there’s a demand for it, this can be something you reflect in the pricing and what you offer in your yoga studio business plan.

Become a Personal Trainer with OriGym!

  • Qualify & start earning in just 2 weeks
  • Study full-time, part-time or online
  • Endorsed by CIMSPA

Step 4: Perform a SWOT Analysis for Your Yoga Studio Business Plan

swot analysis writing a yoga studio business plan graphic

One of the best ways to scope out your competitors in your yoga studio business plan and show how your business will fit into the market is to perform a SWOT analysis.

SWOT stands for:

  • Strengths - This is how you show your studio’s value in your yoga studio business plan, highlighting what sets you apart from the competition and what your unique selling point is
  • Weaknesses - These may just be things you’re less confident with or areas you don’t specialise in that potentially let you down
  • Opportunities - Now you outline how you intend to address those weaknesses as well as opportunities for development of your brand and business
  • Threats - This is probably the most important part for comparing yourself to your competitors as you’ll look at what could stop you taking those opportunities 

If you want to know how to make a business plan for a yoga studio stand out to investors and readers, this will show you’re fully aware of your competition and exactly how your business fulfils a need.

It also shows that you’ve considered any stumbling blocks and have foreseen anything you may need to overcome in order to be more successful in terms of the weaknesses and threats. 

For more details and information about this process check out our dedicated article on personal trainer SWOT analysis .  

Step 5: Highlight Exactly What You Sell in Your Yoga Studio Business Plan

yoga studio business plan graphic

This part of the yoga studio business plan is to illustrate fully what it is that you’ll offer in your studio and the different revenue streams you’ll have.

This shouldn’t just be a list of the classes you’ll offer but any way you plan on making money from the studio.

This list of different facets of your business will naturally continue on from your market analysis. Here you’ll be reinforcing how your studio will be filling a gap in the market and why what you’re offering is unique.

It will also reinforce your awareness of the market because there’ll be certain things that you’ll include based on your research and what are some top priorities for a yoga studio.

Your business plan should therefore include details of:

  • What styles of yoga you’ll offer
  • The range of abilities you’ll cater for
  • How much you’ll charge for classes
  • Other revenue streams such as refreshments or mat and towel rental

This can show a level of growth with the studio rather than just what you’ll offer immediately and this can form the future projections for your yoga studio business plan.

For example, you might project that you’ll rent your space to other teachers in the future for workshops and special events, adding a new revenue stream once you’ve grown your brand and reputation.

Some of these projected events and services will depend on the success of your classes and other main revenue streams. 

This section is your opportunity to show why they’ll be lucrative enough to support future ventures and how your pricing and services will grow your business!

---------------

If you’re finding this article helpful, check out some of our others about developing your business:

  • How Much Should You Charge for Your Yoga Classes?
  • How to Get More Private Yoga Clients: Ultimate Guide
  • 9 Key Challenges of Running a Yoga Studio (& How to Overcome Them)

Step 6: You Should Include Advertising & Marketing Strategies in Yoga Studio Business Plan

marketing how to write a yoga studio business plan graphic

Before opening a yoga studio your business plan should include a section on how you intend to use marketing to promote your services and boost membership.

This will show anyone funding the studio that you intend to have a high ROI (return on investment) and how you’ll get it.

The strategies you choose will be informed by who your ideal customer is because each platform will be used most by different demographics.

There’s a few staple strategies you should use though that will be vital to detail in your yoga studio business plan:

  • Social media content
  • SEO (Search Engine Optimisation)
  • Paid ads on Google and social media 
  • Getting registered on Google my business
  • Email marketing

We’ll run through these strategies briefly and show you what you should include in your yoga studio business plan for each.

You can find a list of further hints and tips in our article on digital marketing for a yoga business here .

Include Social Media Content Plans in Your Yoga Studio Business Plan

instagram yoga studio business plan graphic

Social media is an essential tool for any marketing strategy mainly because of its reach and how many people are on the platform at any given time!

You might propose to utilise the following platforms for marketing strategies to reach different audiences and gain more studio members:

Depending on your target demographic you’ll focus on different platforms accordingly. For example, according to Statista the age group that makes up the majority of Facebook users is 25 - 34 year olds.

This is one of the older brackets of social media users. By comparison, most TikTok users fall somewhere between 18 and 24 according to Oberlo .

This is why it’s something you should bear in mind when you’re proposing the kind of content you’ll produce and the platforms you’ll use!

Your options for the kind of content you can use in your marketing strategies includes:

  • Organic content (unpaid and unsponsored content you create) including reels, stories, and posts
  • Paid content such as ads and sponsored posts

You can use ads to target your demographic with ads running on people’s feeds, reels, and stories. 

For ideas about what kind of content will work best for you and what to include in your yoga studio business plan you can check out our article about yoga Instagram marketing and how to create fitness Facebook ads .  

Writing About SEO in Your Yoga Business Plan

SEO how to make a yoga studio business plan image

SEO, or ‘search engine optimisation’, is the process through which you optimise your web content so that you rank highly on Google, making it easier for people to find your services!

Features of SEO you’ll need to consider and write about in the business plan for your yoga studio include:

  • High quality content on your website or landing page
  • Using keywords in your content
  • Get other websites to link to your site
  • Internal links from one page to another on your site

If you want to know how you should include these in your yoga business plan you’ll need to say how you propose to spend your budget on SEO.

This might include projections about the kind of software you’ll need in order to create high quality content or search for the right keywords.

Keywords, or ‘search terms’, are what people type into Google when they’re searching for a particular service.

Tools such as Semrush and Ahrefs are paid services you can use to do this kind of research and so you may want to include this as part of your budgeting!

You can find out more about each of these and how you can utilise them for your yoga studio business in our article on SEO for yoga teachers .

Mention Paid Ads in the Marketing Section of Your Yoga Studio Business Plan

google ads how to write a yoga studio business plan image

As we’ve already mentioned, you should detail how you’ll use social media advertising as part of your marketing strategy in your yoga studio business plan.

Google ads are the other kind of paid advertising you should consider using as part of your marketing strategy and the budget of your business plan.

For a yoga studio, using these ads is one of the most significant ways you can secure a better ranking on Google’s search results page.

Designing a strong ad and ranking well with it will employ some of the SEO skills we mentioned earlier, choosing keywords and search terms to target to reach your ideal customer.

You set a budget based on this with keywords varying in cost based on the strength of your site and how often they’re used or how competitive the words are.

You can also decide how you want your ads to work in terms of what outcome you want and what action you want people to take.

You’ll want to choose pay-per-click which means you only pay when the ad has worked and people have found it and clicked through to your desired web page.

For more information on this style of advertisement and how you can budget for them in your yoga studio business plan, read our article on yoga Google ads . 

Mention Google My Business in Your Business Plan for a Yoga Studio

google logo yoga business plan graphic

Google My Business is another tool that will help display your yoga studio highly on the search results page when people are searching for specific locations.

For these local searches, i.e searches on Google that contain a location, the top three results will be the ‘local three pack’ which are three Google My Business Listings.

Here’s what it looks like for the keyword ‘yoga studio Leeds’:

google my business how to make a yoga studio business plan image

As you can see these Google My Business listings will tell people the following about your business in one convenient place:

  • Opening hours
  • Contact information
  • Website details

This is why it’s such a useful tool for your yoga studio and your business plan because this is another way you can secure sales.

People making local searches are what’s called “high intent” meaning they’re searching with a greater intent to sign up for a service rather than just wanting to learn about something. 

They’re specifically looking for a studio in their location usually and so are more likely to become customers!

This is why your business plan for a yoga studio should include this as a strategy as it’s another way to reinforce that you know how to reach your demographic and get people to sign up!

It’s also completely free! So you can target your ideal customer without having to worry about where it fits into your budget.

Our article about how PTs can use Google My Business contains plenty of tips and help that will be relevant for your research and your business plan!

Discuss Email Marketing Strategies in this Section of Your Yoga Studio Business Plan

email yoga studio business plan image

Last but not least, when you’re starting a yoga business your business plan should include details of email marketing in your projected strategies.

Email marketing is when you’ve used some of these other marketing methods to obtain potential customers’ email addresses in order to market directly to them!

The most popular and easy ways of getting people’s email address following GDPR include:

  • Offering a resource on your website such as an instructional video for free where people provide their email addresses to be sent the resource
  • Confirmation emails for classes . You can ask people to opt in or out of receiving further marketing materials when they book on 
  • Offer a newsletter will allow people to stay up to date with everything you offer and allows you to showcase your business 

The benefit of this particular marketing strategy is that you will be speaking to people as directly as possible, straight into their inbox!

Mostly you’ll be sending your email marketing to people who’ve opted to receive information from you and are either interested in attending more classes or are leads for upselling your subscription services.

The reason you should include this in the business plan for your yoga studio is that it’s another way you can secure leads and will also influence your budget as you may need to use paid software.

You can use free versions of Mailchimp to design a yoga newsletter and then later pay for more advanced tools to measure the metrics of your campaigns to improve them as you go.

There’s plenty more information about things you should include in your strategy in our dedicated article on fitness email marketing . 

Show the Impact of These Strategies in Your Yoga Studio Business Plan

goals how to write a yoga studio business plan graphic

If you’re starting your own yoga studio chances are you’ve been a practising teacher for a while and may have developed your own marketing strategies.

This is why you should include any impact you can show in this section of your yoga business plan.

You might include the reach that certain organic content has had on platforms like Instagram or show any leads already generated by paid ads.

This will help you to secure funding by showing successful strategies in the past and showing how money will be used.

If you can show that you’ve implemented some of these strategies to success already, this legitimises their place in your budget.

It also asserts that you can be trusted to provide a return on investment and will implement lucrative strategies.

You can include screenshots of some of this information in your business plan. For example, here’s a screenshot of the leads generated by our own social media ads in a month:

origym ad leads starting a yoga studio business plan image

You can then show a break down of what was spent in order to generate those leads like this:

fb ad 2 how to make a business plan for a yoga studio image

However, if you’ve been working for a gym or some other facilities you may never have had to do your own extensive marketing before.

If this is the case then you should include these in your financial plans and projections as part of your market research about what has worked for other people and in any studies you can find.

We’ll look at the financial section of your business plan for a yoga studio now!

Step 7: Your Business Plan for a Yoga Studio Should Include Financial Plans & Projections

projections starting a yoga studio business plan image

Though it’s hard to say any one section of your business plan is more important than another, your financial plans and projections are certainly up there!

This is the section of your yoga business plan where you’ll run through all of your costs and how you expect to make a profit and your projections for the amount of time that might take.

You should include details of all of the following in this section:

  • Costs of starting the studio and opening including equipment you’ll need, licences, and the cost of renting the space itself
  • Operating costs for the first few . This will continue on from the previous point and include details of how you’ll pay to operate and run your business for three financial years
  • Whether you’ll hire any staff . This will affect your insurance as well as just the cost of paying wages so will affect your budget as a whole
  • The amount of classes you’ll have and how much you’ll pay yoga teachers for them. You’ll most likely be paying a variety of different freelance teachers as well as teaching your own classes so you should say how much 
  • Costs of marketing strategies including any budgets for some of the things we mentioned above such as software used for email marketing, Google ads, and social media ads

The reason all of this is so important is that it’s your way of sticking to your own budget and knowing exactly how much things will cost.

This will help you get an idea of how much money you’ll need and how you intend to get a return on your own or somebody else’s investment.

It also shows potential investors that you’ve got projections for how much money you can make and when.

This shows them that you understand your finances and are a worthy investment and know how to run a successful yoga studio . 

It’s not just important to cover all of the above bases but they should also be formatted in a certain way, included in three vital things:

  • An income statement
  • A balance sheet
  • A cash-flow statement

We’ll run through each of these briefly so you know exactly what they are and what you’ll need to include.

An Income Statement

income how to write a yoga studio business plan graphic

This will be based on some of your financial projections and will show how much money you make after expenses in your projected first few months or year of being in business.

It will show the revenues and expenses of the business and the profit or loss that results from this. 

This is good practice because it’s something you’ll continue to do regularly, at least every quarter, in order to stay on top of your finances and for your taxes.

This is called a ‘periodic’ income statement but the one you’ll include in your yoga business plan is called a ‘pro forma’ one as it’s based on projected expenses and profits.

Creating an income statement will also inform other sections of your plan. For example, this will help you iron out any problems and actions you can take to help your finances in your SWOT analysis.

When you’re starting out you should continue to do these statements every month for a year rather than every quarter so that you can consistently track your progress and returns on investment. 

A Balance Sheet

balance opening a yoga studio business plan graphic

A balance sheet is a run down of what you have versus what you owe and what’s left after you deduct one from the other.

Essentially this means the assets you have, or things that could be liquidated and turned into cash, versus liabilities, which are funds owed.

Your assets will either be ‘current’, meaning they can easily be liquidated into cash, or ‘noncurrent’ which will be things that can’t as easily be converted into cash such as land or leases.

When you’re starting your yoga studio business plan this will include the equipment you’ll own for your studio and any long term business leases for the space itself. 

These funds will usually be a mixture of short liabilities owed within a year including:

  • Supplier invoices
  • Wages 
  • Income tax deductions 
  • Utilities 

And long term liabilities which are due after one year including:

  • Deferred tax liabilities
  • Any long term debt such as interest on loans
  • Pension fund liabilities

Liabilities when you’re starting your yoga studio and your business plan will mainly include any loans or things you’ve bought on finance. 

Then you’ll have the ‘equity’ in a third column which gives you and any potential investors an idea of the financial health of your business.

This is what remains after deducting the liabilities from the assets!

A Cash-Flow Statement

cash flow starting a yoga studio business plan image

The cash-flow statement is similar to an income statement but instead of just showing how much money has been earned and spent this gives an idea of how much cash is on hand at any given time.

The form that this takes and the information contained will depend on the kind of accounting you’re proposing to do.

Accrual based accounting records income and expenses when they’re spent and incurred respectively.

For example, you would record income when somebody new signs up for a studio subscription rather than specifically when that money actually enters your business account.

Even though you may be able to predict and project the amount of subscription signs up in your first year, it doesn’t necessarily reflect how much cash you’ll have at a given time. 

Cash flow statements will build on your ‘pro forma’ income statement to predict how much money you will actually have.

This is another thing that you’ll regularly have to do when you’ve opened your studio and will inform how you operate.

For any potential investors and other funding bodies this shows your business’s projected liquidity (or money you can actually spend and will have access to).

This means you’ll be able to show how much cash you’ll have should you need it and what you can afford to do as a result.

This is why it’s vital and will inform other parts of your yoga studio business plan because you’ll be able to show what you can and can’t spend and that you’re financially prepared for unforeseen costs. 

laptop yoga studio business plan image

Just like the way we suggested starting a yoga studio business plan, you should end it with a summary of everything that’s gone before.

This is where you’ll go over the previous sections briefly speaking to how they indicate where your business is up to and what the most important next steps are.

Looking over your business plan and writing this summary will help you decide on and prioritise these next steps.

This also indicates to potential investors and anyone else reading the business plan that you’re aware of how to act on the previous sections and advance your business. 

You should reinforce your brand identity, focus on how your strengths will lead to success, and how you intend to deal with any obstacles identified!

Before You Go!

That concludes our article on how to write a yoga studio business plan! Hopefully now you feel prepared and can start writing the perfect plan for you and your business.

Don’t forget to check out our advanced yoga teacher training courses so you can increase your experience and sell yourself and your expertise in your business plan. 

You can also download our guide below for how our Level 4 will help develop your career!  

Written by Jessie Florence Jones

Jessie has a 1st class honours degree in English Literature from University of Leeds and an MA in English Literature from Durham University. Naturally Jessie has a real passion for writing especially about film, culture and wellbeing. Outside of writing she loves hiking, country walks and yoga, which she has been doing religiously over lockdown.

Recommended Posts

How to start a yoga studio: 8 steps to success , 7 digital marketing strategies for yoga studios & teachers , conducting a risk assessment for your yoga class: 5 simple steps , get expert tips for elevating your yoga teaching career.

how to write a business plan for a yoga studio

  • Share on Twitter
  • Share on Facebook
  • Share on Linkedin
  • Share on Whatsapp
  • Share in email

Download your free guide!

Make an Enquiry

Bookeo Appointments

Bookeo classes & courses, bookeo tours & activities.

  • Bookeo News
  • Small Business

Write A Yoga Studio Business Plan (2024 Guide)

Write A Yoga Studio Business Plan (2024 Guide)

In recent years, the ancient practice of Yoga has experienced a renaissance and has since transformed into a major global industry. By 2025, the industry is projected to be more than $200 billion in valuation .

With the size of the industry and the projected growth, it is no wonder many are looking to share their passion and entrepreneurial spirit by starting their own Yoga businesses. So, if you are currently thinking about starting a Yoga studio, you are definitely not alone, and this is definitely a good time to start one.

Yet, before you start your studio and run your classes, you need a solid foundation—a comprehensive business plan.

A business plan for your Yoga business can act as your roadmap and compass for achieving success, so don’t underestimate your need to have one. Not to mention, for today’s business plan to be effective, you’ll need it to be dynamic and able to evolve along with your Yoga business’s growth.

how to write a business plan for a yoga studio

This is where this guide comes in.

In this guide to writing a Yoga studio business plan, we will discuss all you need to know about crafting your business plan, including:

  • Why you need a business plan for your Yoga studio in the first place
  • How to craft a compelling vision and mission statement for your Yoga studio business
  • Conducting a thorough market analysis from identifying your niche, analyzing competition, and understanding your target market, and how to include your market analysis results in the business plan
  • Building a solid organization and management foundation. Structure your Yoga studio business, define roles, and foster a team that resonates with your vision.
  • Designing your offerings from pricing strategies and membership models and exploring expansion opportunities
  • Developing effective marketing strategies to attract and retain your clients
  • Navigating the financial aspects of your Yoga studio venture, including articulating your funding needs.

Without further ado, let’s dive into this guide right away.

Do You Need a Yoga Studio Business Plan?

It’s understandable that you are eager to get your Yoga business up and running right away, and writing a business plan can be a major hassle.

how to write a business plan for a yoga studio

Yet, writing a business plan for your Yoga studio isn’t just a mere formality. It can act as a strategic roadmap and compass that can guide your business to success. Not to mention, a business plan is often a necessity if you are planning to get outside funding.

In general, having a comprehensive business plan can offer four key benefits:

1. Roadmap to Reality

  • Clarifies your mission and vision: Crafting a business plan forces you to articulate your yoga business’s purpose, mission, target audience, and unique selling proposition clearly. You’ll have a concrete plan to guide your business to success.
  • Roadmap to success: A business plan lays out your operational and marketing strategies, as well as your financial projections. With these, you won’t get lost in your day-to-day operations.
  • Making informed decisions: Your comprehensive business plan will guide you every step along the way, from hiring competent yoga instructors to choosing vendors for tools/equipment, etc. This way, you can always make deliberate and strategic decisions to minimize errors.

2. Confidence Booster

  • Convincing partners, investors, and loanees: If you are seeking funding, looking for loans, or planning to collaborate with other parties, a well-written business plan can be critical for showcasing your dedication, experience, and professionalism.

how to write a business plan for a yoga studio

  • Staying focused: Your business plan can function as a constant reminder of your Yoga business’s objectives, keeping you on track and motivated even when challenges arise.
  • Ensuring adaptability: You can easily update a well-crafted business plan. As your business grows and evolves, you can regularly revisit and update your business plan to reflect the changing trends and customer needs.

3. Financial Shield

  • Safeguarding your finances: Writing a comprehensive plan means you are actively forecasting expenses, revenue streams, and potential funding needs. Having all of these financial details mapped ensures you don’t get caught off guard by cash flow issues.
  • Investing wisely: A clear-cut business plan guides your resource allocation, so you can always make smart financial decisions from hiring, purchasing equipment, marketing, and staffing.
  • Sustainability secured: By analyzing your financial projections, you can identify potential risks and plan mitigation strategies to protect your Yoga studio’s future.

4. Community Compass

  • Understanding your target audience: A business plan helps you better understand your target audience, allowing you to tailor your offerings, pricing strategy, and marketing strategy to their specific needs, behaviors, and pain points.

how to write a business plan for a yoga studio

  • Building connections: A well-crafted business plan showcases your commitment to the Yoga community and can help you attract supporters and potential partners who share your vision and values.
  • Communicating your story: The business plan can provide a clear and concise narrative about your Yoga studio business, facilitating meaningful communication not only with potential clients but also with instructors and partners.

As we can see, writing a solid business plan has many clear benefits for your Yoga business. In the next sections, we will discuss how to write an effective business plan in three main steps, starting with the first one:

5. Laying the Foundation: Understanding Your Yoga Studio Business

Before you can craft a business plan, you’ll need to conduct a thorough self-discovery: your business’s purpose, the people inside it and the people you’re trying to serve, and its place in the ever-evolving Yoga industry.

Here is a step-by-step guide:

Step 1: Company Overview

Crafting a compelling and accurate company overview is the soul of a successful business plan, and to do so, you should identify the following:

  • Mission, vision, and values
  • Define your business’s vision. Paint a picture of the future state your business aspires to create
  • Define your mission: what’s the purpose and impact you aim to achieve in the Yoga community?
  • Define the values and principles that guide your business’s culture and decision-making.

how to write a business plan for a yoga studio

  • Unique Selling Proposition (USP)

Clearly articulate your business’s USP: what makes your Yoga studio unique, and what sets it apart from the competition?

Highlight any unique services or products you offer, exclusive offerings, unique classes, or innovative approaches that may attract Yoga enthusiasts.

Step 2: Industry Analysis

It’s critical to research the Yoga industry’s current and future trends, growth potential, and other key factors that shape the industry:

  • Yoga industry trends and growth potential: Analyze the current and future trends in the Yoga landscape, from emerging practices to evolving customer preferences to wellness considerations. Analyze the growth potential of your local Yoga market while citing relevant market reports and statistics.

how to write a business plan for a yoga studio

  • Identifying market landscape and size: Is there enough market demand for the type of Yoga services you are offering? Is online Yoga booming? Is there a specific type of Yoga class that is gaining traction? Knowing your market landscape will help you position your business for success.

Step 3: Customer Analysis

The next step is to understand your target audience at a deeper level.

Identify and describe your target market in detail, including behaviors, demographics, psychographics, and lifestyle preferences. Analyze how your target market aligns with the overall Yoga industry trends.

You can start by creating a buyer persona.

A buyer persona is a detailed profile of your (fictional) ideal customer. Although fictional, it should be data-driven, incorporating factors such as demographics (age, gender, income, location,) psychographics (interests, lifestyle, values), and Yoga experience (beginners, intermediate, advanced practitioners, somewhere in between.)

how to write a business plan for a yoga studio

Be as detailed as possible when crafting your buyer persona: analyze the needs and wants of your target audience, and identify the pain points they may be experiencing. The idea is to align your offerings with their needs: illustrate how your Yoga studio can cater to their desires and address their pain points.

Step 4: Competitive Analysis

Once you’ve defined the basic concept of your business and your target audience, the next step is to research your direct and indirect—including online—competitors.

Understanding your competition will provide you with a strategic foundation for positioning your studio effectively.

  • Analyze both local and online competitors. Prioritize those with similar offerings and/or target audience to yours.
  • Detail the strengths and weaknesses of your competitors, especially your direct competitors.
  • Clearly define how your Yoga studio will differentiate itself from its competitors: unique classes, a more competitive pricing strategy, exceptional customer service, innovative marketing approaches, etc.

By following these four steps, you should have a better understanding of your Yoga studio’s fundamentals. This will give you a solid groundwork for a comprehensive business plan that will guide your Yoga business to success.

In the next section, we will learn how to turn this information into an actual business plan.

2. Crafting Your Yoga Studio Business Plan

What should be included in the business plan for your Yoga studio? While there are variations to choose from, here are the basic structure you can follow:

  • Executive summary: The first and most important section summarizes everything you hope to accomplish with your business.
  • Company Overview: Defines your company’s legal status, what you offer, and other details.
  • Products and services: Description of the products and/or services you plan to offer to customers and clients. For a Yoga studio, this is most likely a description of the classes you offer, as well as supporting products you may sell.
  • Marketing plan: Explain your plan for reaching, acquiring, and retaining customers for your Yoga studio.

how to write a business plan for a yoga studio

  • Operations plan: Explains the logistics of actually operating your Yoga studio business. This may include hiring your instructors and staff, storage for equipment, transportation, and more.
  • Organization and management: The organizational structure of your Yoga business. Who leads which teams? What does your staffing look like? If possible, highlight the competence and experience of the key leadership in your company.
  • Personnel plan: A more comprehensive discussion for hiring and retaining the best staff to manage and run your company.
  • Intellectual property and other key assets: What are the key assets your company has ownership of? Even if it’s just an idea that you have a legal claim to, list it here
  • Financial plan: List all expenses associated with starting and running your Yoga studio, and describe your plan for funding to cover these costs.
  • Appendix: (Additional) details that you can reference in other sections of your business plan. May include budgets, tables, charts, and other figures as needed.

Let’s discuss each of these sections one by one.

Executive Summary

As the name suggests, this section summarizes the whole business plan, acting as a prelude that introduces what the business plan is about.

Many readers will read this section first and may skip the rest of the business plan if your executive summary is not interesting or uninspiring. So don’t underestimate the importance of this section.

how to write a business plan for a yoga studio

This section should be kept fairly short; 250-300 words is ideal, and not more than 500 words unless you have a very complex and elaborate business plan should clearly explain:

  • Your Yoga studio’s core fundamentals: Brief description of your Yoga studio’s unique concept and target audience. What makes your studio different from your competitors? Who is the ideal audience for this concept?
  • Financial snapshots: Outline your projected expenses (rent, equipment, etc.), revenue streams (memberships, class fees), and funding needs, if applicable.

2. Company Overview

This section outlines what your business is about and should include the following details:

  • Legal description: Your Yoga studio’s legal structure (sole proprietorship, partnership, LLC, corporation, etc.) for transparency and responsibility.
  • Mission and vision: Describe your studio’s mission and vision. What are your future aspirations for the Yoga studio?
  • Core values: Establish the guiding principles that shape your decisions. Inclusivity, authenticity, sustainability, and community building are common values for a Yoga business.

3. Products and Services

This section is your chance to showcase what makes your Yoga studio unique, and you can include information about:

Your Yoga classes:

  • Different styles: Highlight the range of Yoga styles you offer in your classes, from Vinyasa, Yin, Vipassana, etc. Try to cater to diverse interests and skill levels.

how to write a business plan for a yoga studio

  • Signature sequences: If you offer signature sequences or unique class formats, you should showcase them in this section. Elaborate on what makes your unique classes special and how it may attract your target audience.
  • Workshop and events: Expand your scope beyond regular Yoga classes. You can offer teacher training programs, specialized workshops, or community events not only as additional revenue sources but also to foster deeper connections with the Yoga community.

Personalized journeys:

  • One-on-One instruction: If you offer personalized classes or mentorship programs, showcase them here. Emphasize the benefits of these one-on-one classes and how they may cater to specific goals and needs.
  • Guided Meditations & Sound Baths: If you include non-asana practices like meditation or sound baths, detail their offerings and the unique value they bring to your studio.

Beyond the classes:

  • Retail products: You can sell Yoga apparel, Yoga-related accessories, and even food and snacks. In this section, you can include an overview of your retail items and communicate how they complement your Yoga studio’s main services.
  • Community connections: Highlight any partnerships or collaborations with local businesses or wellness practitioners that enrich your studio’s offerings and contribute to a vibrant community.

Pricing strategy:

  • Clear and concise: Briefly outline your pricing structure for Yoga classes, memberships, workshops, and any other services/products you offer. If applicable, offer flexibility with options like punch cards or multi-class packages.
  • Early bird & loyalty: Consider mentioning introductory offers or loyalty programs to incentivize engagement and retention.

how to write a business plan for a yoga studio

Here are a few additional tips to optimize this section:

  • Focus on benefits: Don’t just list features; explain how each offering contributes to your yogis’ well-being and personal growth.
  • Use evocative language: Paint a picture of the transformative experiences your studio provides using engaging and sensory-rich language.
  • Keep it concise: Avoid long, detailed descriptions. Focus on the key highlights and let your full class schedule or separate retail brochure provide more specifics.

4. Marketing Plan

This section should articulate your strategies for reaching, acquiring, and retaining customers for your Yoga business:

  • Reaching your target audience: Identify the marketing channels your target audience frequents:
  • Digital channels: Utilize social media platforms like Instagram, Facebook, and YouTube to share class previews, instructor spotlights, inspiring quotes, and community events. Consider targeted ads for deeper reach.

how to write a business plan for a yoga studio

  • Local Connections: Partner with local businesses, gyms, or health centers to cross-promote each other. Participate in community events and offer free trial classes or workshops.
  • Content is King: Create valuable content like blog posts, articles, or even podcast interviews on Yoga, mindfulness, and well-being. Share expertise and build trust with your audience.
  • Crafting an effective narrative: Develop a compelling message that resonates with your target audience. Showcase your brand’s values so you can attract more people to your classes.

Engage and convert:

  • Functional website: Ensure your website is user-friendly, informative, and visually appealing. Make it easy to register and book your classes, for example, by integrating with yoga scheduling software by Bookeo . Provide clear pricing information on the website.

how to write a business plan for a yoga studio

  • Email Marketing Magic: Build an email list and send engaging newsletters with class updates, special offers, inspirational content, and community stories. Personalize your email messages for added impact.
  • Loyalty Programs: Reward your dedicated students with discounts, early access to new classes, or special events. Show your appreciation and encourage long-term engagement.

5. Operations Plan

This section should outline the logistics of running your Yoga studio business, considering every operational facet of your business:

Basic infrastructure:

  • Location & Layout: Describe your ideal studio location (central, accessible, community-oriented?). Sketch out the layout, highlighting designated areas for classes, reception, retail (if applicable), and relaxation.
  • Equipment Essentials: Outline the equipment you need, considering class types, mat styles, props, and audio/visual requirements. Prioritize quality and functionality while reflecting your eco-friendly commitment (if applicable).

Class logistics:

Present your class schedule, catering to different styles, experience levels, and timeframes. Briefly introduce your team of qualified instructors, highlighting their expertise and teaching styles

how to write a business plan for a yoga studio

Behind-the-scenes details:

  • Daily Routines : Describe your studio’s operating procedures, including class setup, equipment maintenance, cleaning protocols, and emergency response plans.
  • Technology Flow: Discuss your booking system, class registration process, and any software you use for managing schedules, payments, or communication with clients.
  • Eco-Friendly Choices: If sustainability is a core value, detail your practices for reducing waste, conserving energy, and using eco-friendly cleaning products. Showcase your commitment to environmental responsibility.
  • Accessibility Measures: Describe how you make your studio accessible to individuals with disabilities, including physical accessibility features and inclusive class offerings.

6. Organizations and Management

This section is where you showcase your Yoga studio’s organization and leadership:

  • Organizational Chart: Visualize your studio’s organizational hierarchy. Clearly define key roles like studio owner, manager, instructors, and any other relevant positions.
  • Defining roles and responsibilities: Outline the responsibilities and decision-making authority of the owner, manager, and any board members (if applicable). Detail the specific responsibilities of each team member, from instructors and receptionists to marketing personnel and maintenance staff.
  • Communication channels: Lay out how your team will communicate and collaborate. Mention regular meetings, email protocols, and preferred communication channels for smooth information exchange. Briefly outline your approach to handling potential conflicts within the team, ensuring a fair and supportive environment.

Present your organizational structure and responsibilities in a clear and concise manner. Highlight your team’s strengths, and acknowledge that your organizational structure is flexible and may change as your Yoga studio grows and evolves.

7. Personnel Plan

For a Yoga studio, building the right team of passionate individuals is critical, so it’s important to outline how you plan to attract, retain, and nurture your talent:

Defining Your Needs:

  • Skills & Expertise: Outline the specific skills and expertise you need for each role, considering instructor specialties, administrative experience, and marketing prowess.
  • Team Fit: Emphasize the qualities you value in your team members, such as a passion for Yoga, dedication to well-being, and a friendly, welcoming presence.

Recruiting Symphony:

  • Reaching Potential Talents: Describe your chosen recruitment channels, whether they are online job boards, local yoga communities, or partnerships with yoga teacher training programs.
  • Selection Process: Briefly outline your hiring process, highlighting key stages like interviews, demo classes (for instructors), and reference checks.

how to write a business plan for a yoga studio

Cultivating Talent:

  • Onboarding Flow: Detail your employee onboarding process, ensuring new team members feel welcome, informed, and prepared to succeed.
  • Training & Development: Highlight your commitment to ongoing training and development. Offer instructors opportunities for workshops, teacher training, and cross-training in different Yoga styles.
  • Performance & Feedback: Describe your system for regular performance evaluations and feedback, ensuring employees stay motivated and have clear paths for growth.

Compensation & Benefits:

  • Competitive Edge: Offer competitive salaries and benefits packages that attract and retain top talent. Consider Yoga class discounts, professional development stipends, or flexible work schedules.
  • Appreciation & Recognition: Highlight your efforts to recognize and appreciate your team beyond paychecks. This can come in the form of employee awards, team outings, or simply regular expressions of gratitude.

8. Intellectual Property and Other Key Assets

This is an optional section but a useful one if you have any unique intellectual properties or other key assets that set your Yoga studio apart from your competitors:

  • Signature Sequences: Any unique yoga flows or class formats developed in-house. Explain their benefits and how they differentiate your studio.
  • Branding & Messaging: A distinctive logo, tagline, or brand voice. Describe these elements and how they contribute to your brand recognition and unique identity.
  • Copyrighted Materials: Any copyrighted content like yoga ebooks, blog posts, or workshop manuals. Explain their potential revenue streams (if any.)
  • Community Connections: Any established partnerships or collaborations with other businesses or wellness practitioners that can create cross-promotion opportunities and add to your offerings.
  • Community Events: Do you host unique events like retreats, festivals, or charity workshops? These can be valuable assets, attracting new participants and fostering community engagement.
  • Customer Database: While not legally ownable, your established customer base, (with its positive reviews and loyalty) is a valuable asset that contributes to your studio’s reputation and future growth.

9. Financial Plan

The financial plan section serves as the fiscal blueprint, detailing the costs associated with starting and running your Yoga studio business:

Costs and Expenses:

  • Startup Costs: List all pre-launch expenses, including property rent/purchase, equipment, insurance, marketing, and legal fees, among others.
  • Operational Expenses: Lay out your ongoing (monthly and annual) costs, including utilities, payroll, marketing, equipment maintenance, and rent. Make sure to factor in potential fluctuations and be realistic.
  • Revenue Streams: Project your income sources, considering class fees, memberships, retail sales, workshops, and any other revenue streams. Provide realistic estimates based on market research and your target audience.

how to write a business plan for a yoga studio

Financial Statements :

  • Income Statement: Present your projected income and expenses, showcasing your profitability (or potential for it). This demonstrates your understanding of revenue generation and cost management.
  • Balance Sheet: Snapshot your financial position at a specific time, detailing your assets (equipment, cash) and liabilities (rent, loans). This helps investors assess your financial stability.
  • Cash Flow Statement: Show the movement of cash into and out of your studio, highlighting potential cash gaps and critical funding needs. This demonstrates your ability to manage cash flow effectively.

Financial Projections and Funding Needs:

  • Growth Forecast: Project your studio’s growth over the next 3-5 years, including student volume, revenue increases, and potential expansion plans. This showcases your vision for the future.
  • Funding Requirements: If seeking investments, clearly state your fundraising goal and how you plan to use the funds. Demonstrate how the investment will contribute to your growth and profitability.

When building this financial plan section, it’s important to be realistic. Base your projections on careful market research on the industry trends and your target audience. Don’t be overly optimistic.

If possible, use visual elements like tables, charts, and graphs to make this section more visually appealing. Show confidence in your analysis and anticipate potential questions. Always be prepared to explain your assumptions and calculations.

10. Appendix

You can use the appendix section to provide supplementary information supporting the arguments you’ve provided in the business plan to showcase professionalism with detailed evidence.

Here are some tips on how to make your appendix section more impactful:

Tailor and Curate:

  • Focus on supporting evidence: Include documents that can support your claims, arguments, and financial projections like market research data, competitor analysis results, legal agreements, and financial statements, among others.
  • Don’t overwhelm: Be concise and only include relevant information in the appendix. You don’t need to dump every document or data you’ve collected. Less is more.
  • Organize for easy consumption and access: Categorize your appendix sections logically so readers can easily find specific information. Use clear headings and subheadings for efficient navigation.

Showcase Your Depth:

  • Support your financial projections: Support your financial statements with charts, graphs, or analysis results that illustrate different assumptions and/or scenarios.
  • Market research data: Include detailed tables or summaries of your market research, like pricing trends, competitor analysis results, demographics data, etc.
  • Marketing collateral samples: Share examples of your promotional materials (posters, flyers, email newsletters, social media posts, etc.)

how to write a business plan for a yoga studio

Build Confidence and Transparency:

  • Legal documents: Include essential legal documents like business licenses, lease agreements, or partnership contracts.
  • Team resume and credentials: Resumes and qualifications of your key team members, especially instructors. This highlights your team’s expertise and strengthens your overall vision.
  • Letters of support: Letters of support from satisfied clients, community partners, or industry professionals.

Make sure your appendix is error-free, well-formated, and visually appealing. Showcasing professionalism is key for this appendix section to build a deeper level of trust and confidence in your business plan.

In the culmination of this guide to Yoga studio business plan, let’s review the key points we’ve covered in this guide.

Basic structure of an effective Yoga business plan ;

  • Executive Summary : A concise overview of your key points, attracting readers to delve deeper.
  • Products & Services : Showcase your diverse offerings and unique value proposition.
  • Marketing Plan: Describe your strategies for attracting and retaining yogis.
  • Operations Plan: Explain your studio’s structure, team, and daily routines.
  • Organization & Management: Outline your legal structure, leadership roles, and communication channels.
  • Personnel Plan : Describe your recruitment, training, and compensation strategies.
  • Intellectual Property & Other Key Assets : Highlight any unique elements that set your studio apart.
  • Financial Plan : Present your income, expenses, projections, and funding needs.
  • Appendix : Provides supporting documents and detailed information.

Having a well-crafted business plan is not just a formality, but actually offers some key benefits from providing clarity and direction, building confidence and trust (i.e., for investors,) and providing financial stability.

To ensure a seamless experience for your clients, consider partnering with Bookeo, a leading online appointment software . Bookeo can empower your business to efficiently manage bookings , streamline operations, and enhance the overall client experience. With its user-friendly interface, Bookeo can provide a hassle-free journey for your valued practitioners.

Share This Post

  • Share on Facebook
  • Share on LinkedIn

Related Posts

how to write a business plan for a yoga studio

Tired of messy spreadsheets and complicated scheduling software?

Schedule clients, process bookings and payments, automate repetitive admin tasks, and market your business – with Bookeo’s all in one intuitive scheduling system.

How to Write a Yoga Studio Business Plan?

how to write a business plan for a yoga studio

Contents [ Show ] [ Hide ]

1.1 Help You to Make Important Decisions

1.2 increase your yoga business success rate, 1.3 prove the viability of your yoga business, 1.4 help to secure funding for your yoga studio, 2.1 executive summary, 2.2 market analysis, 2.3 products and services, 2.4 marketing and sales, 2.5 financial projections, 3. wrapping it up.

Whether you are looking to launch a yoga studio or expand your current one, it will be highly advisable to have a yoga studio business plan. A yoga studio business plan will provide a framework or guide to start your business .

Also, a yoga business plan will help you to understand the goals that you have for your yoga business as well as the direction that you want your business to take. Furthermore, it will help you to understand how to grow and expand your yoga studio.

In this article, we will walk you through the steps that you should follow when creating a yoga studio business plan. And by the time you finish going through this guide, you will be armed with all the information that you need to craft an actionable and effective yoga business plan.

Person sitting next to a plant, holding a yoga mat.

1. Importance of Creating a Yoga Studio Business Plan

A yoga studio business plan is like a map for hiking. While you can hike without one, the chances of getting lost along the way are high. And as a result, you may be forced to stop along the way and ask for direction or even go back to start over, leading to a wastage of time.

On the other hand, if you have a clear map for hiking, it will be easy to determine the path that you will follow from one point to the other, thus minimizing time wastage. And this is also the case with a yoga studio business plan.

A yoga studio business plan will help you to chart your course, plan ahead, see the bigger picture and make vital business decisions. Besides, it will considerably increase the chances of succeeding in your business. Here are some of the key reasons why your yoga business needs a business plan.

As a fitness entrepreneur, you will be making lots of decisions along the way, touching on various aspects of your yoga studio. For instance, you will be required to decide on the marketing approach for your yoga studio.

And without a plan in place, you may end up choosing a marketing approach that will not deliver the expected results, leading to wastage of your marketing funds.

On the other hand, your yoga business plan will have already identified the most effective marketing strategies for your yoga studio. And you will just choose one or a combination of several methods when it’s time to make that decision.

According to a study published by the Small Business Administration (SBA), approximately 20% of business startups fail within their first year while only 50% manage to go past the five-year mark.

And according to a CB Insights survey , most new businesses fail due to running out of cash, getting outcompeted, poor business model, cost and pricing issues, poor product, regulatory and legal challenges as well as lack of market for their product.

The reality is, most of these issues can be addressed through a well-crafted business plan. Hence, whether it’s cash-flow issues or market viability, your yoga studio business plan can help you to spot most of these issues before a hand.

Most yoga businesses are started out of passion. And, while there’s nothing wrong with starting a business out of passion, it doesn’t always mean that your passion will turn into a profitable business. You will need to come up with ways of turning your passion into a profitable business model. And a yoga business plan will help you to test whether your business idea is viable or not.

Your yoga business plan will have a market research section. This section will offer deeper insight into the yoga industry , your target client, market gaps and the competition. And with information, it will then be easier to determine whether your business idea is viable or not.

If you feel that the yoga business you want to launch is not viable based on the market research you’ve conducted, you can then go ahead to niche down. For instance, instead of offering yoga classes to everyone, you can niche down to yoga classes for senior citizens. Without a business plan in place, you may end up launching a business that may not be currently viable, leading to a wastage of time and resources.

Whether you are launching a new yoga studio or you are renovating and expanding your existing one, you will need money to do so. And if you don’t have your own money for that, you will be required to secure funding from a bank, venture capitalist or any other source.

The problem is, most banks and conventional lenders will require you to produce a yoga studio business plan. After all, every lender wants to know that they are investing their money in a viable business. And a business plan can help to ease their fears.

2. Writing a Yoga Studio Business Plan: Key Sections

Now that you have a clear understanding of the importance of a yoga studio business plan, how do you create one? Well, crafting an effective yoga studio business plan is not as challenging as it may appear. Here are the key sections that a yoga business plan should have:

An executive summary will be the first part of your yoga studio business plan. It will provide an overview or a summary of what your business is all about. It should provide a clear idea of the goals, objectives and aims of your yoga business. Also, it needs to provide details of your business format or model. It also needs to include your target market.

The introduction or executive summary should include details of the yoga classes that you intend to offer, your unique selling proposition, as well as an overview of financial projections. It will be highly advisable to write this section last after you’ve finished all the other relevant sections.

Your yoga studio business plan is not complete without a market analysis section. Under this section, you will talk about what makes your yoga business unique as well as why you’ve chosen that particular business model.

For example, if you’ve decided to open a yoga studio that offers hot yoga, you can cite the reason for opening as the lack of a similar facility in the area. Also, you can cite that the studio offering this type of yoga is charging exorbitant prices. And you can offer better services at a lower cost.

Your market analysis section also needs to clearly define your target client. Using the example above, you can explain that you are offering hot yoga classes to post-pregnancy women or students.

Again, you need to show that there’s a market for the audience you are targeting with your yoga classes. Some statistics, polls or a recent survey can help to support your claims of market availability. Such statistics will go a long way in convincing a potential investor to finance your yoga business.

By now, you already have a clear idea of your target market, your target client as well as the competition you will be facing, you can now decide the type of products or services that you will be offering. And this is where this section comes in.

In this section, you will outline all the products and services that your yoga studio will be offering. For instance, you can explain the different types of yoga classes you will be offering, the ages, and levels.

If you will be selling or renting out mats to your clients, then you also need to include that information in this section. Also, if you intend to be holding retreats, paid seminars or training workshops for yoga tutors, you also need to lay out all the details clearly. Any activity that will generate some income for your yoga studio should be included in this section.

Regardless of how well-equipped or fancy your yoga studio will be, you will need a means of attracting new customers to your studio. And the sales and marketing section in your yoga business plan should answer this question.

If you don’t have a robust marketing strategy in place, no one will know about your yoga business. And you may be forced to close. When it comes to marketing a yoga studio, you have plenty of avenues to choose from.

Some of the strategies that you can include in your yoga studio business plan include influencer marketing, word of mouth marketing, social media marketing (proper use of both post content and hash tags ), paid ads, and partnerships with local businesses, among others.

As for sales, you need to explain clearly how you will get your target fitness client to book a class or inquire about your business after they’ve discovered your yoga business. For example, it can be a booking system via social media platforms or through your yoga website .

An actionable yoga studio business plan should have a clear outline of your funding, income, expenses and financial projections. In this section, you can include the costs that you will need to get your yoga business off the ground such as licensing fees, branding , equipment expenses, leases, and booking software, among others.

You will also need to include ongoing expenses like rent, staff salaries, marketing efforts, maintenance costs and other contingencies. Also, you will need to include the expected monthly or annual income from your yoga business. By having a clear financial outline, it will be easy to determine whether your business will be profitable or not.

A well-crafted business plan is vital to launching and running a successful yoga business. It will provide a guidebook for effective decision-making, thus helping to keep you on track. Besides, it can help you secure the funding that you need to launch or expand a yoga business. Whether you have been in the yoga industry for a couple of years or you are a new business owner looking to venture into this field, a concise, well-researched and detailed yoga business plan is just what your yoga business needs.

Recent Posts

A Guide to Starting an Online Fitness Business

Current Trends in the US Fitness Industry: An Overview

Ultimate Guide on SEO For Gyms & Fitness Businesses

Online Yoga Business Success - How To Maximize Your Followers, Revenue & Profit?

How to Blog Consistently on Your Fitness Sites?

How to Become a Pilates Instructor?

8 Effective Marketing Ideas for Personal Trainers to Get Clients

How to Close Gym Membership Sales Quickly and Successfully?

How to Get Personal Training Clients?

Top 6 Best Nutrition Courses for Fitness Professionals

how to write a business plan for a yoga studio

Welcome to the ContentBASE blog ! Read more posts to get inspiration about designs and marketing.

Join us now to get started with amazing promo content, to take your business to the next level!

Check out our promo content freebies!

  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Operational/Strategic Planning Services
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB-1 Business Plan
  • EB-2 NIW Business Plan
  • EB-5 Business Plan
  • Innovator Founder Visa Business Plan
  • Start-Up Visa Business Plan
  • Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Plan
  • Landlord business plan
  • Nonprofit Start-Up Business Plan
  • USDA Business Plan
  • Cannabis business plan
  • Ecommerce business plan
  • Online boutique business plan
  • Mobile application business plan
  • Daycare business plan
  • Restaurant business plan
  • Food delivery business plan
  • Real estate business plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

Yoga Studio Business Plan Sample

MAY.21, 2018

business plan yoga studio

Do you want to start yoga studio business?

Do you want to start a yoga studio business? Well, you can easily start this business with lower investments and can make it successful provided that you plan it successfully and have a passion for yoga. Before starting a yoga business , the first step you should take is to develop a comprehensive business plan yoga studio covering all aspects of your business. The business plan yoga studio will form the basis of your company’s future policies and will also help you in startup. So, to help you write an effective business plan yoga studio , here we are providing the business plan for a yoga studio business startup named ‘Kelly Yoga’.

Executive Summary

2.1 the business.

Kelly Yoga will be located at a ten minutes’ drive from the main residential district of San Diego. The business will be owned by Kelly Jill, a famous American yoga trainer.

2.2 Management

The company will hire a staff comprising of trainers, assistants and sales executives, all of which will be trained for one month prior to onboarding. Company management and staff is the thing that will make your business successful so make sure to plan it before you think about how to start your own yoga studio .

2.3 Customers

Kelly Yoga will be a licensed yoga studio where people of all age-groups will be taught yoga at different expertise levels by the best trainers in the United States.

2.4 Target of the Company

Our business targets are as follows:

Yoga Studio Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Kelly Yoga will be owned by Kelly Jill, an experienced yoga master. Kelly has been teaching yoga in various institutes across the United States for more than 20 years.

3.2 Why the Business is being started

Kelly is extremely passionate about learning and teaching yoga. She has been doing yoga since her childhood and has devoted her entire life to it. Her venture is not only aimed at making profits in this industry but she also aims to extend her reach to as many people as possible.

3.3 How the Business will be started

Before you think about how to start a yoga business , you must make a yoga studio business plan model . Kelly Yoga will be located at a ten minutes’ drive from the main residential district of San Diego. The business will be started in a facility which was previously used as a dance studio that’s why just a little work needs to be done so as to convert it into a yoga studio. In addition to the usual inventory, the company will procure stocks of yoga training aides and clothes for selling in the store inside the studio. The costs for startup are as follows:

Yoga Studio Business Plan - Startup cost

The startup requirements are as follows:

Services for customers

The most important thing to decide before you start a yoga studio is the business services that you will be providing to your customers

It is important because all subsequent components of your business plan yoga studio depend on your provided services that’s why it must be considered before opening a yoga studio business plan development.

We will provide following types of yoga classes:

  • Yoga 1/Beginner: Yoga 1/Beginner is an introductory class for those people who are new to Yoga. This class emphasizes on the basic alignment of standing poses and will mainly focus on poses to stretch and strengthen the shoulders, back, and legs.
  • Yoga 2/Intermediate: Yoga 2/Intermediate emphasizes on refining the standing poses learnt by the students in Yoga 1. This class teaches them basic sitting postures, shoulder stand, and basic back bending poses.
  • Yoga 3/Advanced: Yoga 3/Advanced further refines the techniques learnt by students in Yoga 2. This class teaches them back bend poses, headstand, forearm balance, and full arm balance (handstand).
  • Vinyasa Yoga: Vinyasa Yoga teaches a vigorous flow style of yoga that synchronizes movement with breath. It offers a balance of endurance, strength, and flexibility, for challenging the fitness enthusiasts.
  • Gentle Yoga: Gentle Yoga is the lightest level of yoga and is even less vigorous than Yoga 1. Gentle yoga is often prescribed to people with muscle stiffness, weakness, muscle/joint pain, or fatigue. The class teaches gentle stretches and breathing along with simple movements designed for systematically increasing the range of motion of major joints.

Marketing Analysis of yoga studio business

The most important component of a yoga studio business plan is its accurate marketing analysis because it decides whether your startup will become a success or end in failure. That’s why an accurate marketing analysis must be carried out before developing a yoga business plan . If you are starting on a large scale then it is better to seek the help from the marketing experts who will also guide you through various yoga studio marketing strategies and will help you in developing yoga marketing plan . On the other hand, if you are starting on a small scale, you can take help from this yoga studio business plan template or other yoga studio business plans available online.

Immigration Business Plan

5.1 marketing trends.

This yoga studio sample business plan also presents industry and market trends of this business which will provide you a clear demonstration of the market potential of this industry and will determine whether this industry is feasible for startups. The trends in yoga industry can also be taken from different yoga business plans available online. According to IBISWorld, there are more than 34,600 yoga studios or private yoga trainers in the United States as of 2018. The industry is growing at an estimated rate of 10.6% per year with annual revenue generation reaching above $11 billion. The industry is responsible for employing more than 137,000 people across the United States. According to a 2015 study, around 37 million practice yoga in the United States. This is up from 20 million just three years ago, which means the number of people practicing yoga has nearly doubled in just three years. This increase is attributed to the increased health awareness among people since various studies have outlined how beneficial yoga is for human body. These stats show that this industry is feasible for startups provided that you plan your business successfully.

5.2 Marketing Segmentation

Marketing segmentation shows the various segments or groups of our prospective customers. Our target market is mainly the residential community living nearby at the 10 minutes’ drive from our studio. Our experts have identified following target groups for our services:

Yoga Studio Business Plan - Market Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Children (6-18):

The first group of our customers will be the children living in the vicinity of our studio. Children are sent by their parents for learning Gentle Yoga due to its immense health benefits. Many children who are injured or suffering from muscle problems also practice yoga as a part of their medical treatment. However, the number of children learning yoga is very small as compared to the adults or senior people that’s why this group will not have a significant contribution to our sales and revenue.

5.2.2 Adults (18+):

The second and the biggest category of our customers includes teens and individuals who themselves want to learn yoga for any reason and are aged above 18. The individuals lying in this group are likely to learn all 5 types of classes offered by us. Women will form the major part of this group since according to a 2015 study, 72% of the yoga practitioners in the United States are women. Another aspect by which this group will contribute to our revenue will be the sale of yoga training aides, yoga clothes, shoes and mats from our store.

5.2.3 Professionals:

The last category includes those individuals who have a passion for yoga and want to learn it at the advanced level. This group will be trained at a completely different level under the direct supervision of Kelly. This group will also contribute to sales from the yoga store since they will be practicing yoga in their homes. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are:

  • To become the best yoga studio in San Diego
  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors to decide the success of a startup. For the purpose of encouraging sales, we have priced our services slightly lower as compared to our competitors. We will basically offer three types of packages to choose from:

  • Monthly membership for $500 per month
  • Semi-annual membership for $2500 per six months
  • Yearly membership for $4000 per year

The membership fees of Yoga 3 class will be 30% more since the students in this class will be trained directly be Kelly and other master trainers in the United States. The pricing of yoga-related products available in our store will be the same as in the market.

Good service and attentive

Good service and attentive to requirements square deal thanks.

Like marketing analysis, sales strategy is also an important component of any business plan yoga studio so it must be thought through before starting your venture. In case, you don’t know how to make an effective sales strategy for your business , you can take help from this free yoga studio business plan template or other sample plans available online.

6.1 Competitive Analysis

Although we have a tough competition but we have entered the market with several competitive aspects. Our prices are reasonable and comparatively lower than the most of our competitors. We have an excellent team comprising of the best yoga trainers in the United States and our biggest competitive advantage lies in the power and dedication of our team.

6.2 Sales Strategy

We will attract our customers towards us by various efforts, such as:

  • We will arrange seminars and awareness sessions on the importance of yoga and the accompanying health benefits
  • We will arrange transportation facilities for our members and students
  • We will advertise our yoga studio in magazines, newspapers and social media
  • We will offer discounts on the membership for the first three months of the launch

6.3 Sales Forecast

Yoga Studio Business Plan - Unit Sales

6.4 Sales Monthly

Yoga Studio Business Plan - Sales Monthly

6.5 Sales Yearly

Yoga Studio Business Plan - Sales Yearly

Personnel plan

In case, you are starting your yoga studio but you don’t know what staff is required for starting a yoga studio, you can take help from this yoga studio business model sample plan.

7.1 Company Staff

The company will initially hire the following staff:

  • 1 General Manager for managing the overall operations
  • 2 Administrators/Accountants for maintaining financial records
  • 3 Sales Executives responsible for marketing and discovering new ventures
  • 6 Trainers for providing yoga training to members
  • 8 Assistants for undertaking day-to-day tasks
  • 2 Drivers for providing transportation facility to members
  • 3 Cleaners for cleaning the studio
  • 1 Front Desk Officer for acting as a receptionist

7.2 Average Salary of Employees

Financial plan.

Finally, you will have to develop a detailed financial plan outlining the development of your company over the next few years. If you’re starting on a smaller scale, you can take help from this yoga studio business plan example otherwise you will have to seek help from financial experts. The financial plan of Kelly Yoga is as follows.

8.1 Important Assumptions

8.2 brake-even analysis.

Yoga Studio Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Yoga Studio Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

Yoga Studio Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

Yoga Studio Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

Yoga Studio Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

Yoga Studio Business Plan - Projected Cash Flow Diagram

8.5 Projected Balance Sheet

8.6 business ratios.

Download Yoga Studio Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as writing a martial arts business plan , business plan for opening a gym , small gym center business plan , business plan dance studio , CrossFit studio business plan , climbing gym center business plan , etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

how to write a business plan for a yoga studio

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

how to write a business plan for a yoga studio

OGScapital website is not supported for your current browser. Please use:

how to write a business plan for a yoga studio

ProfitableVenture

Yoga Studio Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness & Wellness » Yoga Studio

Yoga Studio Business

Are you about starting a yoga studio ? If YES, here is a complete sample yoga studio business plan template & feasibility study report you can use for FREE .

If you are looking to start a fitness and health related business, then you may consider starting a yoga studio business. This is one trade that attracts attention and you can be sure to make good profit when you start this business. However, just like other businesses, you will be required to carry out some good feasibility studies .

One of the aims of this is o that you can have a full grasp of what the business entails. Chief on the list of what you will still be required to do is to write a business plan. Yes, you will need to write a business plan in order to move along a well-coordinated business path.

There are several businesses that may not have lived up to expectation in this regard, and the truth is that they may have encountered some issues along the line. As such, you will need to deal with writing a business plan. Here below is a sample Yoga studio business plan that you may consider using for yours;

A Sample Yoga Studio Business Plan Template

1. industry overview.

Yoga is a physical, mental, and spiritual practice or discipline that focuses on breath control, flexibility and strength and originated in india and Pilates is a body conditioning routine used to build strength and flexibility. The Yoga and Pilates industry covers dance and exercise facilities that offer Yoga, Pilates and in some cases dance related instruction to individuals or groups.

In the last 5 years, the Yoga and Pilates Studios industry has experienced appreciable growth not only in the united states, but in most parts of the world. This growth can be attributed to the awareness created by the Yoga community and of course to more health-conscious individuals participating in yoga.

Yoga studio do not rely on teaching Yoga classes to their students and members, they are also leveraging on the increase health awareness to sell other health related supplements and merchandise to generate more income. As a matter of fact, entrepreneurs coming into the industry will leverage on the health and fitness benefits to market their Yoga studio and win over more clients.

Demographic and Geographic studies of the Yoga and Pilates Studio Industry in the United States of shows that yoga studios are predominantly concentrated in the Western region of the country, and it accounts for 21.6 percent of total Yoga studios.

It is followed by the Southeast region which accounts for 20.1 percent, The Mid-Atlantic region accounts for 18.3 percent and the Great Lakes accounts for 10.4 percent.

Yoga and Pilates Studios are largely located in the California (12.1 percent of total establishments), Texas (8.2 percent), New York (6.2 percent) and Florida (6.1 percent). Close studies shows that the spread and location of Yoga and Pilates studios is highly correlated to population spread.

This is why the more populated regions, such as the Southeast, West and Mid-Atlantic, tend to have the greatest numbers of Yoga and Pilates Studios. This trend is due to the fact that consumers will not travel excessive distances in order to perform exercise or become members of Pilates and yoga studios.

Statistics has it that the Yoga studio industry in the United States of America, is worth $9bn, with an estimated growth rate of 7.5 percent. There are about 30,141 registered Yoga studios in the United States and they are responsible for employing about 94,604 people.

Beyond every reasonable doubt, the multi-billion dollar Yoga and Pilates studios industry in the United States of America has benefited greatly from the promotion of dance-inspired television shows and the rising interest in health and fitness.

Over and above, any entrepreneur who is trained in Yoga can successfully launch his or her Yoga and Pilates Studios and make great gains from the industry simply because the industry is still growing and more people are becoming aware of the immense benefits they stand to gain when the enroll in a Yoga class.

2. Executive Summary

The Orient – American® Yoga Studio is a standard, licensed and well equipped Yoga studio with state of the art facility and space large enough to contain about 50 people per – time. We run a Yoga studio where kids, teens, and adults learn and practice Yoga in a fun – fulfilled and relaxing atmosphere.

Our yoga studio will be located in – between a well – populated residential estate and a business district in New York City – New York, United States of America. We hope to open branches of our Yoga studios in other key cities in the United States and Canada and also to sell franchise in the nearest future.

The Orient – American® Yoga Studio is a client-focused and result driven Yoga studio business that provides ease to learn and fully practice Yoga and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and organizations alike who would hire our services).

We will offer a standard and professional Yoga training and other dance related services in a highly secured and conducive learning environment to all our students. We will ensure that we work hard to meet and surpass all our students’ expectations as it relates to their goals of enrolling in our Yoga studio or engaging our services.

No doubt, our Yoga studio facility will be well – equipped with wood-sprung floors, a comfortable lobby with flat screen TVs, and different locker room for change over equipped with showers for both kids and adults alike. We will also run a one – stop Yoga and dance store in same facility where our customers can purchase authentic yoga and dancing kits and other related accessories.

At The Orient – American® Yoga Studio, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and licensed Yoga coaches, and instructors to work with our students.

The Orient – American® Yoga Studio will at all times demonstrate her commitment to sustainability, both individually and as a dance related training organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients (students and corporate organization).

Our overall business goal is to position The Orient – American® Yoga Studio to become the leading brand in the Yoga and Pilates studio industry in the whole of New York City – New York, United States of America, and also to be amongst the top 10 dance studio brand in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass, because we have done our research and feasibility studies and are enthusiastic and confident that New York City is the right place to launch our dance studio business.

The Orient – American® Yoga Studio is founded by Dr. Allan Armstrong and He will run the business with his business partners for many years Mr. Raj Casmir and Mr. Jong Singapore. Dr. Allan Armstrong is a renowned American Yoga Instructor who has successfully accumulated high – level training and experience with excellent certifications and recommendations from Japan, China, South Korea and India.

3. Our Products and Services

The Orient – American® Yoga Studio is going to offer varieties of yoga related services within the scope of the Yoga and Pilate studio industry in the United States of America. Our intention of starting our yoga studio business is to help in individual and organization learn and practice yoga in a conducive and relaxing environment.

We want to help our clients learn disciplined method for attaining a goal, also techniques of controlling the body and the mind; harnesses passion and encourages performance and healthy lifestyle. Lastly we are also in the yoga studio business to make profits from the Yoga and Pilate industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

  • Pilates and yoga classes
  • Personal training involving Pilates and yoga activities
  • Merchandise sales
  • Workshops and seminars
  • Pilates and yoga accreditation training
  • Yoga / dance production and consulting services (for organizations and cheerleaders)
  • Merchandise sales (Yoga and Dance related shoes, clothes, and other dance accessories)

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective yoga studio business that will become the number one choice for both individuals and corporate organizations in New York City, New York and in other cities in the United States of America and Canada where we intend opening our branches or selling our franchise.
  • Our mission is to provide affordable professional and highly effective yoga related trainings and services to a wide range of clients that cuts across different divides.
  • Our overall business goal is to position The Orient – American® Yoga Studio to become one of the leading yoga studio brand in the industry in the whole of New York City – New York, and also to be amongst the top 10 Yoga studio brand in the United States of America and Canada within the first 5 years of fully running the business.

Our Business Structure

The Orient – American® Yoga Studio will build a solid business structure that can support the growth of our yoga studio business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading yoga studio brand in the industry in the whole of the United States of America and Canada makes it highly necessary for our organization to deliberately build a well – structured business from the very scratch.

Below is the business structure that we will build The Orient – American® Yoga Studio on;

  • Principal Partner / Chief Executive Officer

Studio Administrator

  • Yoga and Pilate Instructors

Dance Instructor and Choreographer

Accountant / Bursar

Client Service Executive

  • Front Desk Officer

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Officer:

  • Responsible for providing direction for The Orient – American® Yoga Studio
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for handling high profile clients and deals (clients such as Top Government Officials, Sports Clubs, Superstars, and Celebrities et al)
  • Responsible for fixing fees and signing business deals (partnership)
  • Responsible for signing checks and documents on behalf of The Orient – American® Yoga Studio
  • Coordinates all arms of the business and develop curriculum for The Orient – American® Yoga Studio
  • Evaluates the success of the business
  • Reports to the board of The Orient – American® Yoga Studio
  • Responsible for overseeing the smooth running of HR and administrative tasks for The Orient – American® Yoga Studio
  • Design job descriptions with KPI to drive performance management for yoga instructors (coaches) and choreographers
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of The Orient – American® Yoga Studio.

Yoga and Pilate Instructors / Coaches

  • Responsible for training clients on all aspect or Yoga practice
  • Guides clients during Yoga sessions
  • Works closely with instructors or other dancers to interpret or modify choreography
  • Rehearses for several hours a day
  • Attends promotional events, such as photo sessions, for the show or event they are participating in.
  • Responsible for creating routines for individual performers, competitions, musical performances, marching bands, ballets and other spectacles. Performing complex movements to entertain an audience
  • Studies story lines and musical scores to translate ideas and moods into movements
  • Directs rehearsals to instruct dancers in steps and techniques
  • Chooses music, sound effects or narrative to accompany a dance
  • Designs dance movements
  • Works with music directors
  • Auditions performers for dance parts

Marketing and Sales Executive

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents The Orient – American® Yoga Studio in strategic meetings
  • Helps increase sales and growth for The Orient – American® Yoga Studio.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for The Orient – American® Yoga Studio
  • Serves as internal auditor for The Orient – American® Yoga Studio.
  • Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the studio coordinator in an effective and timely manner
  • Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

6. SWOT Analysis

The Orient – American® Yoga Studio engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured yoga studio business that can favorably compete in the highly competitive Yoga and Pilate studio industry in the United States and the world at large.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for The Orient – American® Yoga Studio. Here is a summary from the result of the SWOT analysis that was conducted on behalf of The Orient – American® Yoga Studio;

Our core strength lies in the power of our team; our workforce. We have a team that is considered an expert filled one in the Yoga and Pilate studio industry, a team with excellent qualifications and robust experience in professional yoga trainings and practices.

Aside from the synergy that exists in our carefully selected faculty members and our strong online presence, The Orient – American® Yoga Studio is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

As a new yoga studio in New York City – New York, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated dance Yoga and Pilate industry; that is perhaps our major weakness. Another weakness could be that we might not have the required capital to pump into publicity of our business the way we intend going about it.

  • Opportunities:

No doubt, the opportunities in the Yoga and Pilate studio industry is massive considering the number of individuals and corporate organizations who would want to learn and practice yoga. As a standard and well equipped yoga studio that is centrally located, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a yoga studio business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations.

So also, dance studios that provide yoga classes will remain a growing threat and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

One thing is certain, the trend in the Yoga and Pilate studio industry is such that if you want to be ahead of your competitors, you should be able to make your yoga classes easy for students to adapt to and you should be able to have loads of testimonies from your students. The truth is that, if your student experiences huge difference in their life as a result of enrolling in your yoga studio, then they will be compelled to help promote your organization.

Another trend that is working for the industry is that people who have been practicing Yoga for a long time in the United States have reported musculoskeletal and mental health improvements, as well as reduced symptoms of asthma in asthmatics hence the increase in business activities and growth in the industry.

There is proven evidence that suggests that regular yoga practice increases brain GABA levels, and yoga has been shown to improve mood and anxiety more than some other metabolically-matched exercises, such as walking et al. As a matter of fact, yoga is now being marketed as a supplement to a cardio routine.

Aside from the spiritual goals, the physical postures of yoga are used to alleviate health problems, reduce stress and make the spine supple in contemporary times. Yoga is also used as a complete exercise program and physical therapy routine which is why it is now becoming trendy.

Lastly, another trend common with standard yoga studios is that they are furnished with a smooth floor covering and with a hardwood floor.

8. Our Target Market

The target market for a yoga studio is broad and of course all encompassing. Ancient ‘n’ Modern® Dance Studio is a dance studio business that is positioned to offer a wide range of dance related trainings and dance related services to a wide range of clients ranging from kids to adults and to people with health challenges.

As a standard and well equipped dance studio, The Orient – American® Yoga Studio offers a wide range of yoga related services hence we are well trained and equipped to services a wide range of clients (both individual clients and corporate clients alike).

We are coming into the Yoga and Pilate studio industry with a business concept and company’s profile that will enable us work with the clients at different learning stages and different status. Below is a list of the clients that we have specifically designed our services for;

  • Working Class Adults / Corporate Executives
  • Sport Clubs (Cheerleaders and choreographers et al)
  • About Wed Couples
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Public Figures
  • Applicants / School Leavers
  • Sports Men and Women
  • College Students

Our Competitive Advantage

No doubt, the Yoga and Pilate studio industry is indeed a very prolific and highly competitive industry. Clients will only enroll in your Yoga studio or hire your services if they know that you can successfully help them learn and practice yoga effectively. It is the practice for yoga instructors, and coaches to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

We are quite aware that to be highly competitive in the Yoga and Pilate studio industry means that you should be able to deliver consistent quality service, your students / clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

The Orient – American® Yoga Studio might be a new Yoga studio in New York City – New York, but we have a team of people that are considered experts in the Yoga and Pilate studio industry, a team with excellent qualifications and experience in professional Yoga training and practice. Aside from the synergy that exist in our carefully selected faculty members and our strong online presence.

The Orient – American® Yoga Studio is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

Lastly, our employees ( yoga instructors and coaches ) will be well taken care of, and their welfare package will be among the best within our category (startups yoga studio businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

The Orient – American® Yoga Studio is established with the aim of maximizing profits in the Yoga and Pilate studio industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

The Orient – American® Yoga Studio will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual clients who would need that extra coaching or push in other to acquire the required Yoga skill set that will enable them effectively practice yoga and live their life the way they wanted to live it. This is the major reason why the services of yoga studios i.e. yoga instructors, and yoga coaches et al will always be needed.

We are well positioned to take on the available market in New York City – New York and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our yoga studio business and our clientele base.

We have been able to critically examine the Yoga and Pilate studio industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City – New York.

Below is the sales projection for The Orient – American® Yoga Studio, it is based on the location of our yoga studio business and of course the wide range of yoga classes and dance related services that we will be offering;

  • First Year-: $150,000
  • Second Year-: $450,000
  • Third Year-: $850,000

N.B : This projection is done based on what is obtainable in the Yoga and Pilate studio industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional yoga related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst yoga studio businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experiences in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of The Orient – American® Yoga Studio.

We will also ensure that our students’ becomes experts when it comes to practicing yoga; we want to build a standard and well – equipped yoga studio brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow The Orient – American® Yoga Studio to become one of the top 10 yoga studio brand in the United States of America and Canada which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City – New York, but also in other cities in the United States of America and Canada where we intend opening branches of yoga studio.

The Orient – American® Yoga Studio is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our yoga studio by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in New York City – New York.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our yoga studio
  • Post information about our yoga studio and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our yoga studio and the services we offer
  • Using referral networks such as agencies that will help match students and corporate clients with our yoga studio.
  • Advertise our yoga studio in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend relevant entrainment expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private students in the whole of New York City – New York which is why we have made provisions for effective publicity and advertisement of our yoga studio business.

Below are the platforms we intend to leverage on to promote and advertise The Orient – American® Yoga Studio;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around New York City – New York
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of The Orient – American® Yoga Studio and the services we offer
  • List The Orient – American® Yoga Studio on local directories / yellow pages
  • Advertise our yoga studio business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our yoga instructors, yoga coaches, choreographers and staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Generally for yoga studio business both per hour billing and flat fees on a weekly, monthly basis and contract applies. As a result of this, The Orient – American® Yoga Studio will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis mostly during yoga related consultancy and advisory services.

At The Orient – American® Yoga Studio we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our individual clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

At The Orient – American® Yoga Studio, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a yoga studio business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place , then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your yoga studio environment is conducive enough for the students to learn and for clients to effectively practice yoga.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a yoga studio business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance , permits and license will cost – $3,500
  • Acquiring a space or warehouse that will be converted into the yoga studio and that can accommodate the number of students that will come to learn various dance steps for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • Equipping the yoga studio (studio floor , sound system, DVD players, Pianos, Flat Screen TVs, computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

We would need an estimate of $350,000 to successfully launch a standard and well – equipped yoga studio center in New York City – New York.

Generating Funding / Startup Capital for the Orient – American® Yoga Studio

The Orient – American® Yoga Studio is a business that will be owned by Dr. Allan Armstrong and He will run the business with his business partners for many years Mr. Raj Casmir and Mr. Jong Singapore. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting The Orient – American® Yoga Studio is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over to pick up membership in our yoga studio is to equip our facility with state of the equipment and make the yoga studio environment welcoming and conducive enough for people to effectively learn and practice yoga.

The Orient – American® Yoga Studio will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • “>Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID : In Progress
  • Application for business license and permit : Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the yoga studio: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the yoga studio in New York City – New York: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

Related Posts:

  • How to Start a Yoga Studio Business in Your Home
  • 11 Best Affordable Flooring ideas for Yoga Studio
  • 12 Best Types of Incense for Yoga Studio
  • 10 Best Yoga Business Management Software and Their Cost
  • 17 Ways to Grow your Yoga Business and Increase Patronage
  • Zumba Studio Business Plan [Sample Template]
  • How Much Does It Cost to Rent a Yoga Studio?

BookingPress Plugin

How to Open a Yoga Studio: 6 Key Steps

linkedin

It might take a whole book to describe how to open a yoga studio and do it with the maximum effectiveness, since your location, legislation details, economic situation, budget, personal preferences and more play a role. And we are sure some people have already written that book!

But we are not seeking to repeat their feat. With this brief tutorial, however, you can learn in broad strokes what it takes to open a yoga studio to help you understand whether it’s something you can take up at the moment.

How launching a yoga business differs

Let’s start with understanding the yoga business specifics and how it might differ from other businesses:

  • While yoga is becoming more and more popular around the world, the competition is growing and the yoga industry is saturated in many areas. Think of a unique niche you can stand out.
  • Yoga teacher training and certifications vary depending on location and style. But still, you need to do your research to comply with these local regulations.
  • While yoga businesses might require specific equipment like mats, bolsters, and straps, the overall inventory needs are usually lower compared to retail or product-based businesses.
  • Yoga businesses involve creating different pricing models, such as memberships , class packages, drop-in fees, workshops, and more. This requires a flexible payment system compared to businesses with fixed price points, which might be partially implemented through the software.
  • Certified staffing is also a key: depending on the size and services offered, yoga businesses might require staff like certified yoga teachers, massage therapists, or wellness practitioners.
  • Last, but not least, stop thinking of yoga as just a service or physical exercise. Creating a welcoming and supportive community vibe is a top priority for a yoga studio. You or your staff might need to build personal connections with clients much stronger than those in a beauty salon . You’ll also need to organize social events and find other ways to promote well-being among people and with nature.

More helpful tutorials:

  • How to Build Strong Customer Referral Program for Small Business
  • How to Schedule Yoga Appointments in WordPress
  • Advantages of Online Appointment Scheduling for Small Business

6 Key Steps to Start a Yoga Studio

So, let’s help you get an idea of how to open a yoga studio and what it takes.

Learn how to write a business plan and put it into action

You can’t start without a plan, it will not just help you keep yourself determined but also provide essential support along the way. For the most part, it will help you understand your expenses, and taxes, and a step-by-step way of implementing your goals. Get ready to get into the calculation mood and keep it through the journey!

Here are the key things that the business plan for opening a yoga studio will help you realize:

  • the right location.
  • the number of employees.
  • main expenses (inventory, utilities, salaries, advertising ).
  • the risks and potential costs to include unforeseen costs.
  • decide if you want to register as a sole proprietorship or a partnership business.

Where to get a yoga studio business plan template? Find simple templates in Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple , or consider business plan templates integrated with the popular business management software. Or simply search the internet!

Where to get help with writing a business plan? You can refer to Small Business Development Centers (SBDCs), business consultants, and even business plan writers. In the US, you can refer to the U.S. Small Business Administration (SBA) to get free, industry-specific resources for writing a business plan.

Where to learn to write a business plan? There are many books, for example, popular solutions include “ How to Write a Great Business Plan (Harvard Business Review Classics) ”, or “ Successful Business Planning in 30 Days: A Step-By-Step Guide for Writing a Business Plan and Starting Your Own Business ”

In reality, you will most likely change the plan multiple times as you launch and run your studio, it’s a living document yet it’s fundamental to have it as you start, even if it’s just very formal.

Name your yoga studio business

In the past, we’ve written a detailed guide on how to name a yoga studio business , with a few name ideas you can use for free! 

To sum up the key steps, here are things to remember:

  • Keep in mind the existence of the trademark and service mark rights, because your business name is part of your legal obligation. It’s not just about your website domain name or a studio sign, it’s crucial for your legal protection.
  • Lawyer consultation is highly recommended for application guidance and for avoiding costly mistakes.
  • Choose a name you love and can communicate well.

Early due diligence is very important!

Find a good location

Location is probably one of the biggest yoga studio business expenses, at least when you’re starting. At the same time, it’s one of the most important things! In our tips for boosting customer loyalty in the yoga business , we’ve emphasized the importance of the aesthetics of the location.

If you still haven’t found a suitable location for your studio, remember:

  • Research market prices in your target city because rent varies greatly by city, or you can even consider suburb areas (check out /sq ft pricing on your local commercial property lease website).
  • Consider city density and student comfort expectations.
  • Choose a location that aligns with your financial plan and target audience. At the same time, remember that in the suburbs, it’s better to choose the most central location for maximum accessibility, while urban locations promise easier marketing yet tougher parking options.
  • Put the interior and exterior aesthetics first (think of the ambiance and lighting, flooring, parking, etc.)
  • Avoid opening too close to studios offering similar services.

To sum up, don’t choose the first available property and location, consider all these details above.

Do your lease research

First of all, inspect the spaces that you’re considering for rental – can it accommodate your class sizes, equipment, and desired vibe? Check out ventilation, accessibility features, and safety measures.

Moreover, don’t just focus on base rent, try to figure out additional charges like common area maintenance, property taxes, and utilities. The terms and termination legislation are of high importance, too, try to learn the lease length and termination clauses.

Are there penalties for early exit? Can you sublease if needed? Verify if insurance is included and if your intended yoga operation falls within the “permitted use” clause. Check what’s included in the landlord’s responsibility for repairs and maintenance and who handles utilities and waste disposal.

Hire authoritative and well-trained yoga instructors 

The success and reputation of your studio? The right yoga instructors.

They are the reflection of your brand and they directly influence the overall experience of your students. Do your best to ensure you’re hiring authoritative and well-trained people who align with your vision and values.

Think of your needs: what yoga styles will you offer? Seek instructors certified in those spaces. It’s also possible to opt for a mix of seasoned instructors for advanced classes and those passionate about guiding beginners. Today many instructors even have video recordings of their classes that can help them demonstrate their working style. Try to find instructors who value ongoing learning and development.

Start a website and create branding materials

That’s a big part of the journey that has begun. And unlike some other preparation steps, marketing and promotion will always be an integral part of your business.

Think of your brand identity

  • Visual identity: logo, color palette, typography, and imagery.
  • Brand message: a statement and values, tone and pillars.
  • Brand experience: studio design, music, and scent.
  • Marketing materials: brochures, flyers, and other promotional materials.

Develop a website

In the modern world, you can create a website yourself without tech skills with platforms like WordPress or Wix.

Invest in a yoga studio session scheduling software to get the following benefits

  • Boost yoga class bookings.
  • Handle cancellations easier.
  • Schedule classes and send timely reminders.
  • Streamline onboarding for new clients.
  • Automate customer communication, including reminders , payments, renewals, and studio messages.
  • Manage payments with automated tools.
  • Analyze profit potential and identify areas of financial loss in your studio.

Create promotional and marketing plans

Increase the money-making potential of a yoga business by reaching out to local influencers on various social networks and invite them to come take a class in exchange for a post on their account.

More helpful guides:

  • 10 Tips to Create a Gym Website That Stands Out
  • How to Manage Appointment for Multiple Business Locations
  • How to Create Dynamic Discounts (Happy Hours) for Services

Do You Want to Automate Your Yoga Appointment Scheduling Process?

Look no further than BookingPress Plugin for Yoga Business . Automate your availability and bookings to streamline your yoga studio management on WordPress with BookingPress.

Easily organize your clients, transactions, email notifications, reservations, schedules, and more to keep everything centralized and up-to-date.

Interested?

Experience the power of BookingPress Plugin for Yoga Business and join our global community of over 60,000+ satisfied users.

facebook icon

Brian is a WordPress expert with a decade of developing experience & technical-writing. He enjoys blogging, movies & hiking.

Recent Posts

8 Steps to Write a Successful Massage Therapy Business Plan

10+ Best WordPress Themes for Hair Salon 2024 (Including Free)

17+ Best WordPress Themes for Yoga & Spa Studio 2024

BookingPress Plugin

Follow Us On:

Other ventures.

IMAGES

  1. How to Write A Yoga Studio Business Plan

    how to write a business plan for a yoga studio

  2. The Ultimate Guide to Creating Yoga Business Plans (With Template

    how to write a business plan for a yoga studio

  3. 8+ Studio Business Plan Templates

    how to write a business plan for a yoga studio

  4. Yoga Studio Business Plan Sample Pages

    how to write a business plan for a yoga studio

  5. Yoga Studio Business Plan Sample Pages

    how to write a business plan for a yoga studio

  6. Yoga Studio Business Plan Template Sample Pages

    how to write a business plan for a yoga studio

VIDEO

  1. HOW TO OPEN A YOGA STUDIO

  2. How to Write a Business Plan

  3. HOW TO WRITE A BUSINESS PLAN STEP BY STEP + TEMPLATE

  4. 4 Online Yoga Offerings & Yoga Business Ideas

  5. BUSINESS PLANNING FOR VIRTUAL YOGA TEACHERS

  6. How to Plan a Yoga Alliance Curriculum

COMMENTS

  1. Business Plan Template for Yoga Studio Owners

    Download this free business plan template to begin your journey to running a successful yoga studio.

  2. The Ultimate Guide to Creating Yoga Business Plans (With Template)

    How To Create A Yoga Business Plan: Step-By-Step (With My Template Worksheet) 1. Executive Summary 2. Market & Customer Analysis 3. Products & Services 4. Funding & Financial Summary 5. SWOT Analysis 6. Sales & Marketing Plan Yoga Business Plan Template Different Types Of Yoga Businesses Online Yoga Business Yoga Studio Business

  3. Yoga Business Plan Essentials [With Studio Template & Samples]

    1. Executive Summary Investors don't want to wait until the end of a document to understand your business so get straight to the point. Why should they invest in your idea? Include your purpose, key financial info, and unique selling points.

  4. How To Write A Yoga Studio Business Plan + Template

    How to Write a Yoga Studio Business Plan (+ Template) Creating a business plan is essential for any business, but it can be beneficial for yoga studios that want to improve their strategy or raise funding. A well-crafted business plan outlines your company's vision and documents a step-by-step roadmap of how you will accomplish it.

  5. How to Open a Yoga Studio, Part 1: Create a Business Plan

    First Things First: Create a Business Plan You've undoubtedly heard it before, because it s true: the first, crucial step in charting your business s path to success is writing a winning business plan, even if you aren t seeking investors.

  6. How to Create a Business Plan for Your Future Yoga Studio

    Service Marketing and sales Financial projections and funding After you've read our guide, download a copy of our free Yoga Studio Business Plan Template to get started. Running a successful business starts with writing a business plan. Learn how to write a plan for your yoga studio with this guide and template.

  7. Yoga Studio Business Plan Template [Updated 2024]

    Yoga Studio Business Plan Template. If you want to start a yoga studio business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their yoga studios.

  8. How to Make a Yoga Studio Business Plan

    1. Solidify your base The first thing your plan must do is solidify the foundation of your business. With an accurate definition of your yoga studio's core, you will be able to clearly describe it and explain to others what makes your facility unique. The base of any business is its mission statement and vision.

  9. How to write a yoga studio business plan

    Typically business plans at least 10-20 pages in length, with sections dedicated to goals, strategies, your mission, where your classes and services will be held, your financial obligations and requirements, where you will operate, and how you will grow your business including marketing strategies.

  10. Building a Successful Yoga Studio Business Plan

    An effective executive summary should include information such as: The type of yoga will you teach Hot yoga, power yoga, etc. A brief overview of your yoga business plan. Your yoga business mission statement.

  11. How To Write A Yoga Studio Business Plan (Templates Included)

    Published July 5, 2021 Category Yoga Studio Resources Reading time 22 min Do you want to start a yoga studio? If so, you will need a yoga studio business plan. Business planning is a key to success in any industry. It is a framework that outlines business targets and sales and marketing projections.

  12. The Yoga Studio Business Plan: 6 Steps to Creating Your Own

    The Yoga Studio Business Plan: 6 Steps to Creating Your Own Experience 10 min read 28 Mar 2019 Yoga has grown in popularity over the last few years, with passionate yogis stretching all around the world. Roughly 36% of the world's population practices yoga, that's about two billion people. It's no secret that the yoga industry is booming.

  13. Yoga Studio Business Plan Template (2024)

    Download Template Learn more How to Write a Yoga Studio Business Plan? Writing a yoga studio business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary

  14. The #1 Yoga Studio Business Plan Template & Guidebook

    How to Write a Yoga Studio Business Plan in 7 Steps: 1. Describe the Purpose of Your Yoga Studio Business. The first step to writing your business plan is to describe the purpose of your yoga studio business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  15. How to Craft the Perfect Yoga Studio Business Plan

    Make strategies for marketing. 1. Analyze the market. The yoga market size is rapidly growing and is projected to reach $66,226.4 million by 2027. While that is great news, you need to be prepared to take advantage of this growth and set your business up in the most profitable way possible.

  16. How to Create a Yoga Studio Business Plan: A Super Simple Guide

    1 Crafting a Business Plan Template 2 Don't Hold Back When Envisioning Your Yoga Studio — DREAM BIG! 3 Comply with Yoga Studio Regulations 4 Build a Yoga Studio 5 Consider a Yoga Co-Op Business Plan 6 Opening a Yoga Studio in Your Home 7 Yoga Retreat Business Plan 8 Barre Studio Business Plan

  17. How to write a business plan for a yoga studio?

    How to write a business plan for a yoga studio? Why write a business plan for a yoga studio? What information is needed to create a business plan for a yoga studio? What goes in the financial forecast for a yoga studio? What goes in the written part of a yoga studio business plan? What tool can I use to write my yoga studio business plan?

  18. How To Write A Hot Yoga Studio Business Plan + Template

    Writing an Effective Hot Yoga Studio Business Plan. The following are the key components of a successful hot yoga studio plan:. Executive Summary. The executive summary of a hot yoga studio business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  19. How to Write A Yoga Studio Business Plan

    Step 1: Starting a Yoga Studio Business Plan with a Summary Step 2: How to Make a Business Plan for a Yoga Studio Including Details of Your Qualifications Step 3: How to Write a Business Plan for a Yoga Studio: Include Market Analysis Step 4: Highlight Exactly What You Sell in Your Yoga Studio Business Plan

  20. Write A Yoga Studio Business Plan (2024 Guide)

    2024 Yoga Studio Business Plan Masterclass: Develop a successful roadmap for your sanctuary. Attract students, manage operations, & achieve financial stability.

  21. How to Write Yoga Studio Business Plan?

    1. Importance of Creating a Yoga Studio Business Plan 1.1 Help You to Make Important Decisions 1.2 Increase Your Yoga Business Success Rate 1.3 Prove the Viability of Your Yoga Business 1.4 Help to Secure Funding for Your Yoga Studio 2. Writing a Yoga Studio Business Plan: Key Sections 2.1 Executive Summary 2.2 Market Analysis

  22. Yoga Studio Business Plan Sample

    Start My Business Plan 2.2 Management The company will hire a staff comprising of trainers, assistants and sales executives, all of which will be trained for one month prior to onboarding.

  23. Yoga Studio Business Plan [Sample Template]

    Amount need to pay bills and staff members for at least 2 to 3 months - $70,000. Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost - $5,000. We would need an estimate of $350,000 to successfully launch a standard and well - equipped yoga studio center in New York City - New York.

  24. How to Open a Yoga Studio: 6 Key Steps

    How launching a yoga business differs. 6 Key Steps to Start a Yoga Studio. Learn how to write a business plan and put it into action. Name your yoga studio business. Find a good location. Do your lease research. Hire authoritative and well-trained yoga instructors. Start a website and create branding materials.