Locus Assignments For HND, BA, BSc and MBA Students

Solution to Every Assignment

Unit 41 Brand Management

Quick upload, introduction.

This unit gives students a comprehensive overview of brand management − starting with why brands are so important and how they are formed, through to measuring brand value and managing a portfolio of brands over time.The unit is designed and structured to give students an end-to-end understanding of brand management. It explores a range of tools and techniques that can be employed to maximise brand value, while looking at a number of case studies that contextualise information within real-world examples to aid understanding of how effective brand management can be achieved.

Learning outcomes

Lo1 demonstrate an understanding of how a brand is built and managed over time, building brands:.

  • Present an overview of brands and how they are developed, the use of the brand pyramid.
  • The advantages of branding for organisations, consumers and intermediaries.
  • What is brand equity?
  • How do organisations develop and grow brand equity?
  • The role of marketing in building brand equity and brand positioning and techniques.

Managing a brand over time:

  • How to strengthen brand equity, brand extensions, reinforcing and revitalising brands through innovation.
  • Overcoming brand crisis, transmedia branding and specific communication strategies for recovering and restoring a brand.
  • Interacting with customers: exploiting converging technologies to engage customers.

LO2 Analyse how brands are organised in portfolios and how brand hierarchies are built and managed

Portfolio and hierarchy management:.

  • Brand portfolio strategies, including the house of brands and branded property models.

Hierarchy building:

  •  corporate branding, umbrella branding, family branding, endorsed sub brands and individual product branding.
  • How brand equity is built at different levels of the hierarchy.
  • Using the customer based brand equity model to develop and manage brands.
  • The use of market research as a key brand management tool.

LO3 Evaluate how brands are leveraged/extended over time domestically and internationally

Brand extension and leverage:.

  • Brand extension approaches and strategies.
  • ‘Fit and leverage’ in brand extensions.
  • Determine the different ways that brands can be reinforced and revitalised.
  • Brand collaborations and partnerships.
  • Global branding and positioning.

LO4 Evaluate techniques for measuring and managing brand value over time

Measuring and managing brand value:.

  • Different brand measurement techniques for measuring brand awareness, market share, consumer attitudes and purchasing intent.
  • Brand equity audit and management and brand tracking techniques.
  • The relationship between branding and finance.
  • The concept of brand value and different approaches: cost, market based and financial based methods to brand valuation.
  • AAKER, D. (2011) Brand Relevance: Making Competitors Irrelevant. 1st Ed. San Francisco: Jossey Bass.
  • KAPFERER, J. (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th Ed. London: Kogan Page.
  • WHEELER, A. (2012) Designing Brand Identity: An essential guide for the whole branding team. 4th Ed. Holboken NJ: Wiley and Sons.

Our Features

  • FULL TIME EXPERTS
  • BEST QUALITY WORK
  • TALK TO SUBJECT EXPERT
  • PLAGIARISM FREE
  • PART PAYMENT OPTION
  • DELIVERY BEFORE DEADLINE

Recent Reviews

Thank you so much

Aliza Smith

I was running short of time in writing assignment as I ha...

Good Work, answer of the task is awesome. There are no si...

Related Subjects

Accounting Assignment Help

Accounting Assignment Help

Accounting is the system in which the informati...

Advertising Assignment Help

Advertising Assignment Help

Advertising is the way of communicating with th...

Aeronautical Engineering Assignment Help

Aeronautical Engineering Assignment Help

Aeronautical engineering is also known as astro...

Business Assignment Help

Business Assignment Help

Business is also referred as a firm or an enter...

Business Management Assignment Help

Business Management Assignment Help

As the term suggests, the management of busines...

Related Assignments

Related solutions.

Related solutions yet to come.

Happy Students Testimonials

male

Good Job! I am very happy with the service. Would like to use this service again in future.

- -- Mike Coventry

female

Thank you team for your work. I would like to thank the writer for his efforts.

- -- Lisa London

Great Service, I am very happy. Affordable cost.

- Joseph, London

I was having a hard time with my programming assignment. My friend recommend me to you and I am happy with the work.

- Imran, Manchester

Academia Support Logo

We write, we don’t plagiarise! Every answer is different no matter how many orders we get for the same assignment. Your answer will be 100% plagiarism-free, custom written, unique and different from every other student.

I agree to receive phone calls from you at night in case of emergency

Please share your assignment brief and supporting material (if any) via email here at: [email protected] after completing this order process.

0% Plagiarism Guaranteed & Custom Written

Demonstrate an understanding of how a brand is built and managed over time, unit 41:            brand management.

Unit code         F/508/0600

Unit level         5

Credit value     15

Introduction

This unit gives students a comprehensive overview of brand management − starting with why brands are so important and how they are formed, through to measuring brand value and managing a portfolio of brands over time.

The unit is designed and structured to give students an end-to-end understanding of brand management. It explores a range of tools and techniques that can be employed to maximise brand value, while looking at a number of case studies that contextualise information within real-world examples to aid understanding of how effective brand management can be achieved.

Learning Outcomes

By the end of this unit a student will be able to:

1.     Demonstrate an understanding of how a brand is built and managed over time.

2.     Analyse how brands are organised in portfolios and how brand hierarchies are built and managed

3.     Evaluate how brands are leveraged/extended over time domestically and internationally.

4.     Evaluate techniques for measuring and managing brand value over time.

Essential Content

LO1 Demonstrate an understanding of how a brand is built and managed over time

Building brands:

·          Present an overview of brands and how they are developed, the use of the brand pyramid.

·          The advantages of branding for organisations, consumers and intermediaries. What is brand equity?

·          How do organisations develop and grow brand equity?

·          The role of marketing in building brand equity and brand positioning and techniques.

Managing a brand over time:

·          How to strengthen brand equity, brand extensions, reinforcing and revitalising brands through innovation.

·          Overcoming brand crisis, transmedia branding and specific communication strategies for recovering and restoring a brand.

·          Interacting with customers: exploiting converging technologies to engage customers.

LO2 Analyse how brands are organised in portfolios and how brand hierarchies are built and managed

Portfolio and hierarchy management:

·          Brand portfolio strategies, including the house of brands and branded property models.

·          Hierarchy building: corporate branding, umbrella branding, family branding, endorsed sub brands and individual product branding.

·          How brand equity is built at different levels of the hierarchy.

·          Using the customer based brand equity model to develop and manage brands. The use of market research as a key brand management tool.

LO3 Evaluate how brands are leveraged/extended over time domestically and internationally

Brand extension and leverage:

·          Brand extension approaches and strategies. ‘Fit and leverage’ in brand extensions.

·          Determine the different ways that brands can be reinforced and revitalised. Brand collaborations and partnerships.

·          Global branding and positioning.

LO4 Evaluate techniques for measuring and managing brand value over time

Measuring and managing brand value:

·          Different brand measurement techniques for measuring brand awareness, market share, consumer attitudes and purchasing intent.

·          Brand equity audit and management and brand tracking techniques. The relationship between branding and finance.

·          The concept of brand value and different approaches: cost, market based and financial based methods to brand valuation.

Learning Outcomes and Assessment Criteria

uk address

STILL NOT CONVINCED?

We've produced some samples of what you can expect from our Academic Writing Service - these are created by our writers to show you the kind of high-quality work you'll receive. Take a look for yourself!

Benefits You Get

  • Free Turnitin Report
  • Unlimited Revisions
  • Installment Plan
  • 24/7 Customer Support
  • Plagiarism Free Guarantee
  • 100% Confidentiality
  • 100% Satisfaction Guarantee
  • 100% Money-Back Guarantee
  • On-Time Delivery Guarantee

Ask a question from expert

Importance of Branding as a Marketing Tool and Strategies for Brand Management

Added on   2023-01-12

About This Document

   Added on  2023-01-12

Importance of Branding as a Marketing Tool and Strategies for Brand Management_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Brand management assignment | Mark and Spencer lg ...

Brand management lg ..., brand management: importance, strategy, and success lg ..., brand management - marks & spencer lg ....

logo UnfoldedWriters

Unit 41: Brand Management Assignment Help

Introduction.

The planning and decision making for the marketing for helping the business in its growth for the product value are the Brand management. To the development of business, the relationship between the business and the targeted market should be good. It is a process that is required for the creation of a decent association among brands and the customers to ensure business purpose. This is called product administration. Brand supervision can also be defined as maintenance and improvisation of the image of product with the assistance of the optimistic results of the organisation. The different features like client fulfilment, price, and rivalry are involved in brand management. The effective brand not only increases the sale of one product but also for the additional goods of the trademark.

The report discusses a case study of a British international supermarket business called Tesco, and headquarter & common mercantile of the firm which is situated in Welwyn garden city of Hertfordshire, England. Brand image for the company needs to be maintained as this is third-largest store in all over the world. The strong brand management will variety the goods from other players and will impact the product appearance and the corporation’s goods & facilities in positive ways. The creation of the brand and understanding of the products is included in brand management. The conveying of brand messages for creating customer loyalty is the purpose of the branding. Brand management takes years for an organisation to make a good appearance for the corporation and in maintenance of the product image of enterprise.

P1 Explain the importance of branding as a marketing tool and why and how it has emerged in business practice.

The branding is a procedure of marketing for a company under which the company creates a sign, brand designation, or proposal for the company that differentiates them from other company’s products (Su, et. al., 2015). The branding helps in the increment in the worth of business in the marketplace and also improves the worker’s motivation and attracts more consumers.

Some importance of branding for companies is as follows:

Trust increased by branding : The consumers’ trust increases by proper branding of the company’s products and services. The consumers feel comfortable spending money on the products and services when they feel trustworthy of the brand.

Recognition improved by branding : Recognition of product refers to the recognition of brand in shop and also among the consumers. The face of the marking of a firm is logo of the enterprise, which is most important in the recognition. The impression of the logo should be able to make an impression on the market and the consumers (Su, et. al., 2015).

Branding supported by advertising : Advertising shows a significant part in branding for a company’s products and services. The different mediums for advertisement can establish the brand label of corporation in a large market area.

Financial status build by branding : Business can be strongly built with influential branding. The branding helps in the financial growth and development of the business company.

Branding inspires employees : The proper labelling of the concern encourages staffs to effort hard for the aims and objectives of the company. Positive branding increases the enthusiasm of the employees (Su, et. al., 2015).

Branding attracts new consumers : When the brand becomes popular then the branding does not require any advertising medium. The existing consumers will attract new consumers by advertising the brand products and services.

Branding improves employee satisfaction : The employees under the established brand will be more satisfied than the employees from the un-established brand.

Branding improves competitive status : The establishment of the product name in market supports in a competition with the rival goods as the brand aids to stand alone in the market.

Branding generates referrals : The present customers of the product will refer a brand to other consumers. This will improve the branding procedures and the range of consumers will be improved.

Branding procedure helps the organizations in the identification of their goods and amenities quality and popularity in a huge market. The advertisements, image of the company, and messages create a good brand. An appropriate platform is required for the branding of the commodities and facilities of the company. The emotional connection of the consumers with the brand is required for the popularity of the brand (Su, et. al., 2015). The diversification and variation is the key towards a good brand which regularly adapts towards the situation. The social response and attractiveness towards the brand are required for the loyalty and trust in the consumers of the brand. Collaboration in different sectors is promoted by the branding of the companies. The strategies need to be developed rather than changing to new ones. The consumers are the centre of any marketing strategy in brand management. Tesco is a multiproduct company, so it needs to focus on the strategies for specific products and the whole brand.

M1 Evaluate how brands are managed successfully over time using the application of appropriate theories, models, and concepts.

In the world of globalization, branding for companies is very important. Branding became necessary for every firm to popularize their specific merchandises and facilities. It is processed in which the consumer can differentiate between the other company’s products with different companies in the market with special brand management.

Branding theories

Brand loyalty : The relationship maintained with the consumers and the company is known as the brand loyalty (Som, et. al., 2015). The consumers create an emotional connection with a particular brand that resists them to look for a different brand product. Consumers stay loyal to the brand which they use.

  • The brand name should portray the image of the product when listened.
  • The brand and its specifications should be clear in the consumer’s mind.
  • The needs and desires of the consumers should be fulfilled by the brand.
  • The growth of the product contingent upon the type of relationship between the company and the consumers.

Brand awareness : The popularity and known percent of brand in a large market is referred to as brand awareness. Brand awareness depends on the consumer’s consideration, brand strength, and familiarity with the brand. Consumers can attract new customers with their awareness.

Brand associations : The brand relations refer to recognition of the brand in their own category of products and services in a market. The image of the goods in the consumers’ view is the dependant factor in brand association (So, et. al., 2017).

Brand identity : The ease in the recognition of the brand name when lots of products and facilities are available in the market is referred to as the brand identity of the company.

Brand responses : The consumer’s recognition and their judgments need to be considered by the companies as feedback for improving product administration.

Brand relationship : The relationship of a consumer along with the brand is called brand association. Feedback procedures should be implemented for improving the brand relationship with the customers.  

P2 Analyse the key components of a successful brand strategy for building and managing brand equity.

Brand strategy is that process of popularizing the brand name for achieving desired goals and objectives of the company and growth and development can be achieved.

Elements of effective brand strategy

Brand definition : The major motive of branding is to generate an appearance in the market for rival companies and customers. It can be done for a specific product or whole product range of the company’s products. The graphical representation or logo greatly impacts the product duplicate of the concern (Paul, 2019).

The brand is a business model : The branding is the business model for the company where they need to maximize the potential of the brand.

Consistency : Consistency in the labelling of potential goods and facilities is a key component. It is the process that assistances in maintaining the image of a desired brand in a huge market.

Brand positioning : The image in the mindset of the consumers about the brand is the brand placing. It defines the location of the product in a market as well as among rivals. A strong brand position can be achieved with brand strategy (Neudecker, et. al., 2015). The opportunities need to be captured in large market place for growth. The brand requirements should be variance in the market area.

Brand behaviour and standards : The engagement of the commodity outside the company is the personality of the goods. The customer’s morals and beliefs should be met by the brand. The brand tone is brand personality.

Brand promise : The value guarantee is the brand promise. Brand promises need to be fulfilled to gain the trust of the consumers.

Start inside out : The feedback procedure should first be implemented on their employees. This will give a clear result for the brand goodwill in the area among customers and rivals.

Brand expression : Logo and tagline are part of the brand expression. These are the modes for expressing the promises of the brand.

Brand perception : The surveys can tell about the perception of the brand among the consumers and competitors. The wants and desires of the clients can be known to achieve their prospects (Iglesias, et. al., 2017).

Emotional connection : Consumers not only use the products and services but they connect themselves emotionally with the brand image which satisfies their demands.

Relevant and flexible : The Company should be more flexible in their terms and conditions and serve relevant objectives to the consumers for the company’s growth.

Strategically Tactic alignment : Tactical and strategic planning is required for the better branding procedures for the company.

Keep enemies closer : The negative aspect needs to be kept closed for a better empathetic of the various features of branding administration.

M2 Applies suitable and valid examples within and organizational context.

Tesco is a multinational multiproduct business. It is worldwide and transactions with various goods like petrol, equipment, books, dress, toys, electronics, monetary facilities, and telecom service area. It started the branding in tea and enlarged to different sectors (Dwivedi, et. al., 2015).

Tesco’s brand management strategy’s examples:

  • The logo of Tesco has the initial names to identify the brand by the consumers in the market.
  • The Tesco Corporation serves a diverse range of products and services under the brand name of the company.
  • Tesco acquires different companies for expansion and recognition of the brand name.
  • The advertisement is the key strategy under which Tesco’s tagline is “every little step”, it attracts the customers towards the brand.

D1 Critical evaluation that is supported by justified evidence demonstrating a comprehensive understanding of branding within an organizational context.

Branding is not only the preparation of tagline, logo, and business cards but to improvise the position, personality, promises, and associations of the brand.

The brand name selection, positioning, delivery, development, etc are all come under brand management. Strong branding improves the position of small businesses. Loyalty, values, and motivation of employees can be increased via branding (Du Preez, et. al., 2017). The financial budget needs to be planned with marketing and branding strategies.

Starting inside out strategy is best for branding. The employees of the corporation can provides proper response about the goods and facilities that the firm offers to its consumers. The impact of branding can be judged by their responses. This will help in the advertising and better impact on the commodities and other items of an enterprise.  

P3 Analyse different strategies of portfolio management, brand hierarchy, and brand equity management.

In the brand collection, all the products of a company are grouped for use (Dessart, et. al., 2015). For instance, Hilton inns and resorts serve different services which are worldwide known under the name “Hilton”.

3C’s can be used for the brand portfolio:

  • Price perceptions of consumers : This theory says that consumers have a pre-defined price for products (minimum and maximum). They try to get the best quality product under that price range.
  • Quality perceptions of consumers : The products which satisfy the needs of the consumers are purchased by them. For the survival of the company, they need to prepare products according to the consumers’ quality range.
  • Market competition : In the brand group, the business tries to mitigate the damages caused by rival companies by making the best marketing strategy for the growth and development of a corporation.

Brand hierarchy

The controlling and managing of every individual brand is ensured under the brand hierarchy. The brand hierarchy confirms the share of revenue, assets, and resources for all the products of a brand. Some brand hierarchy strategies are as under:

  • Commercial marking hierarchy strategy : It is a approach where a product is not promoted but the brand name is used in the promotion. The whole group of products under one brand is promoted. Such as in Tesco which not only promotes a single product range but all the products under one brand name.
  • Individual branding hierarchy strategy : In this strategy in which a single product is promoted by a unique brand name and portfolio (Cooper, et. al., 2015). This creates uniqueness in the product and its image in large competitive market.

Brand fairness administration : The management of the brand valuation becomes more intense after the gaining of some brand equity for every company irrespective of its size and nature of business (Burmann, et. al., 2017). Tesco Company can demand the premiums by maintaining the equity value in the marketplace and maintain profitability stake. Strategies for the maintenance of brand equity are as follows:

  • Communication : To attain brand equity, flawless communication with investors, legal matters, and increasing sales is very important. It is the key to attain brand equity for the company.
  • Awareness : The awareness regarding the goods and facilities of an enterprise can help in maintaining brand equity. The customers can remember the brand name in awareness.
  • Legal and ethical decision making : The legal and ethical decisions are important to maintaining the trust level in the consumers of the goods and amenities of a corporation. This will maintain brand equity whenever any situation occurs for taking legal and ethical steps.  

M3 Critically analyses portfolio administration, brand hierarchies, and brand equity using suitable philosophies, models, and frameworks.

The companies use that brand by using portfolio management. The organizations use a single brand designation to promote a different creation range of a company.

Benefits of portfolio management

Portfolio management is a very important aspect of brand management. The portfolios consist of a different range of products less than one brand name which will attract the targeted audience or the consumers for the company (Azar, et. al., 2016). There are different benefits for the portfolio management which are as follows:

  • Make right investment choice for portfolio
  • Track performance of the branding
  • Improve financial performance of the company
  • Reward and risk-balanced
  • Investment readjusted with time
  • Continuous & disciplines manner

Merits of brand equity

  • Increase trust, faithfulness, and worth
  • Cost improves in consumers view
  • Expand the business in the market
  • Power of bargaining with investors, distributors, and retailers
  • Competitive advantage among rivals

Brand equity model : It consists of 4 components which are as follows-

  • Product scope, product value, product attributes, and quality.
  • Brand personality and consumer-brand relationship.
  • Brand metaphorical, brand audio-visual imagery, brand heritage.

P4 Evaluate how brands are managed collaboratively and in partnership both at a domestic and global level.

In this highly competitive business world, the big brands mustn’t be able to manage their brands in the market but apart from that, the brands will easily identify the profitability with effective and higher sustainability as well. Since globalization has been hitting all the markets and business houses all around the world, the brands must be able to manage the collaboration and partnership with other firms on both domestic and global levels so far. With the help of globalization, the doors of various opportunities have been opened and it indicates that all the big and small brands are willing to expand their business so far to other countries where the companies can find some better and effective options as well. Global brand management is considered very helpful in terms of effective management of the brands at the global level so far. It helps to run the planning, creation, analysis, and organizing for the company which will be helpful to the company in the context of managing their global brand image so far (Newburry, et. al., 2019). In order to run the operations of the company in a new developing or emerging market which is comparatively new for the company and if the company will be able to identify the prospective challenges, it can easily achieve success in global markets as well which is considered as the prime goal of the companies in this era of globalization so far. The following will be the required guidelines for the brands in order to become successfully manage the global and domestic events as well.

Domestic level – It is very much essential that the company will be able to not only run the company but also able to run the operations more effectively so far. If the business can be easily managed at the domestic level, there are strong possibilities that it can be easily managed for an international level as well.

Flexibility – One of the most important requirements is about the flexibility because the more the flexibility will be given to the brands, the more it will make it easy to run the brand management effectively so far. To adopt the local growth opportunities, the companies must get some flexibility as well (Leijerholt, et. al., 2019).

Advancements of technology – Since the customers of the recent era have been getting highly smart and aware about the latest technology, their rights, and the environmental damage, it makes it very necessary for the companies to adopt and run latest advancements of the technology so that the companies can increase the satisfaction rate of the employees for the company as well. It will reduce the work stress on the machinery and employees as well as the brands so far.

Effective quality management – one of the most important factors in a company’s success is the quality of the products or services of the company so far. The more the company will be able to manage the effective quality of the product and services, the higher it helps the company to increase more and more customers’ as well as the brand management effectively so far (Koval, et. al., 2019).

International level – Since most companies are giving preferences to the companies which have been increasing their business to the international level, it makes it highly required that the companies would have been following the below-specified points.

Effective partnerships – In order to become successful at the international level, it is very important that the company would have been identified the companies which can play a helpful role in running the operations there successfully. The company needs to find an effective way to run partnerships with small and medium companies so far.

Social & digital media promotions – One of the most effective ways of running the business, it is very important that in order to run the brand image the company must increase the social and digital media promotions so that brand awareness can be easily increased as well.

Focus on attracting customer satisfaction – in order to become successful, it is very helpful if the company will shift its focus on the customers’ satisfaction. It is a well-known fact that the more the customers will be happy and satisfied, the more it increases the chances of being successful in international expansion as well (Li, et. al., 2019).

M4 critically evaluate the use of different techniques used to leverage and extend brands.

The extension of the brand is a process where companies must need to understand that in order to run the companies effectively, the brand must need to understand the requirement of the customers so far. The following will be the techniques of brand extension of the global level.

Effective R&R of the market – The global market would be new for the company and it is very much required that the brand must be able to run effective R&R of the international market. The more the company will be able to understand the requirements of the market, the more it will be helpful to the company to include those factors into the strategies for the expansion as well.

Effective marketing plan – Attracting the customers are a very important factor when it comes to managing the business to a new level. The more the customers will be able to increase the customers’ reach in the new country, the more it will be helpful to run the business successfully so far.

Develop strong market value – Company must need to understand that if the company has a strong market value, it will be helpful to manage the market positioning among other competitors which will be helpful to achieve the competitive advantages so far (Gitto and Mancuso, 2019).

The following will be the techniques for managing the brand into the domestic level.

Increase customer interactions – Companies must need to understand the value of higher customer engagement and in order to achieve higher customer engagement, the company must need to run customer interactions. It will be helpful to run the interaction sessions for the company as well.

Regular deals and discounts – In order to increase customer reach, the organizations must be able to offer regular deals and discounts to the customers which make it easy to attract and sustain the customers with the company so far.

Social media promotions – One of the most effective ways is to increase the social media promotions so that the customers will be informed about each and every update about the company so far (Foroudi, 2019).

P5 Evaluate different types of techniques for measuring and managing brand value using specific organizational examples.

Various techniques can be considered as very helpful to measure and manage the brand value and image of the big brands in the international market such as Tesco. When it comes to international expansion, it is a well-known fact that the companies must need to take every step in a very careful manner as well. The following will be the evaluation of the techniques used by Tesco.

Impressive product packaging – one of the best way which companies has been trying to attract people as there are so many of the customers which attract with impressive packaging so far. Tesco has been applying the strategies by offer good and useful packaging with a reusable concept as well. It will be one of the best ways to attract the young customers’ as the customers’ are getting aware of the packaging and uploading pictures about the new product packaging which makes it necessary to attract more customers.

Digital media promotions – Besides effective packaging, one more thing companies can do is about adopting the advancements in promotions. The users of social media platforms have been increasing from the past few years and it helps the companies to increase their customer reach which will be helpful to Tesco to run the company more effectively as well.

Modifications of the products – Since globalization hit the business world, the competition among the companies has been increasing very rapidly and in past few years, the rate of competition has been getting increased so far. It increases the options to the customers which centralized the power to the customers. It will be helpful to increase the options of products or provide regular updates to the current running products or services. Modifications in the product line will be helpful to keep the customers loyal with the brand as well.  

M5critically evaluates the application of techniques for measuring and managing brand value concerning developing a strong and enduring brand.

Brand value is one of the most important things which increase the business of the company and at the same time, it is considered as a powerful tool to attract the investors to make the investments and regular investments are important when it comes to run the operations as well as manage the brand value of the big companies so far. The valuation measured and managing techniques will be easily evaluated based on the following methods.

Market-based brand evaluation – This method is completely market-based as it helps to understand the current market value of the company among its competitors so far (Singh and Sehrawat, 2019). The more the company understands the value of the company, brand, stocks, and other associated things, the more it will be helpful to manage the market requirements of the company as well.

Assets perspective evaluation – Each company has some tangible and tactical assets and in order to calculate the brand value of the company, the brand must calculate and include the value of its assets when it comes to the evaluation of the assets so far. It will be helpful to the brand to get the exact calculation of the brand value which would be considered as an easy method and help to make effective strategies to increase the brand value so far. The more the brand value has been increased of the brand, the more it will be helpful to run the company with more effectiveness in this highly competitive business world.

Customer perspective evaluation – when it comes to the customer perspective evaluation, it includes the perspective of the customers to the quality of the products/ services, association with the brands as well as the brand status so far. It also includes the loyalty of the customers with the brand along with the faith of the brand value or products as well. In this method, the evaluation can be done based on these above-mentioned factors with having a customer mindset so far. It helps to understand the customers’ opinions and the current state of the company in the market as well (Kotabe and Helsen, 2020).

In this report, it has been concluded that brand management is one of the most important factors for companies especially when the companies have been expanding their business to the national and international levels. Various methods have been discussed in this report that would have been considered a very helpful method to calculate the value of the brands so far. The more the large companies such as Tesco have been expanding its business, the more the requirement of calculating the brand value has been increased so far. In this report, the brand strategy of the companies has been examined which would be helpful to run the company operations effectively as well as it helped to maintain a healthy relationship with the customers as well.  

Azar, S.L., Machado, J.C., Vacas-de-Carvalho, L. and Mendes, A., 2016. Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions.  Journal of Brand Management ,  23 (2), pp.153-178.

Burmann, C., Riley, N.M., Halaszovich, T. and Schade, M., 2017. Identity-based brand management.  Springer Books .

Cooper, H., Merrilees, B. and Miller, D., 2015. Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands.  Journal of Brand Management ,  22 (5), pp.412-430.

Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement in online brand communities: a social media perspective.  Journal of Product & Brand Management .

Du Preez, R., Bendixen, M. and Abratt, R., 2017. The behavioral consequences of internal brand management among frontline employees.  Journal of Product & Brand Management .

Dwivedi, A., Johnson, L.W. and McDonald, R.E., 2015. Celebrity endorsement, self-brand connection and consumer-based brand equity.  Journal of Product & Brand Management .

Foroudi, P., 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance.  International journal of hospitality management ,  76 , pp.271-285.

Gitto, S. and Mancuso, P., 2019. Brand perceptions of airports using social networks.  Journal of Air Transport Management ,  75 , pp.153-163.

Iglesias, O., Ind, N. and Alfaro, M., 2017. The organic view of the brand: A brand value co-creation model. In  Advances in corporate branding  (pp. 148-174). Palgrave Macmillan, London.

Kotabe, M.M. and Helsen, K., 2020.  Global marketing management . John Wiley & Sons.

Koval, V., Duginets, G., Plekhanova, O., Antonov, A. and Petrova, M., 2019. On the supranational and national level of global value chain management.  Entrepreneurship and sustainability issues ,  6 (4), pp.1922-1937.

Leijerholt, U., Chapleo, C. and O’Sullivan, H., 2019. A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector.  Journal of Brand Management ,  26 (3), pp.277-290.

Li, C., Li, D., Chiu, C.Y. and Peng, S., 2019. Strong brand from consumers’ perspective: A cross-cultural study.  Journal of Cross-Cultural Psychology ,  50 (1), pp.116-129.

Neudecker, N., Barczewski, J. and Schuster, H., 2015. How social media transforms brand management.  Marketing Review St. Gallen ,  32 (1), pp.70-79.

Newburry, W., Deephouse, D.L. and Gardberg, N.A., 2019. Global aspects of reputation and strategic management.  Global Aspects of Reputation and Strategic Management , pp.1-20.

Paul, J., 2019. Masstige model and measure for brand management.  European Management Journal ,  37 (3), pp.299-312.

Singh, R. and Sehrawat, P., 2019. Integrative Global Branding, Competitive approach for Economic growth and Positioning of products.  Competitive Approach for Economic Growth and Positioning of Products (June 23, 2019) .

So, K.K.F., King, C., Hudson, S. and Meng, F., 2017. The missing link in building customer brand identification: The role of brand attractiveness.  Tourism Management ,  59 , pp.640-651.

Som, A. and Blanckaert, C., 2015.  The road to luxury: The evolution, markets, and strategies of luxury brand management . John Wiley & Sons.

Su, J. and Tong, X., 2015. Brand personality and brand equity: evidence from the sportswear industry.  Journal of Product & Brand Management .

unicourse logo

Unit 41: Brand Management

Introduction.

This unit gives students a comprehensive overview of brand management - starting with why brands are so important and how they are formed, through to measuring brand value and managing a portfolio of brands over time.

The unit is designed and structured to give students an end-to-end understanding of brand management. It explores a range of tools and techniques that can be employed to maximise brand value, while looking at a number of case studies that contextualise information within real-world examples to aid understanding of how effective brand management can be achieved.

Learning Outcomes

By the end of this unit a student will be able to: 1 Demonstrate an understanding of how a brand is built and managed over time. 2  Analyse how brands are organised in portfolios and how brand hierarchies are built and managed 3  Evaluate how brands are leveraged/extended over time domestically and internationally. 4 Evaluate techniques for measuring and managing brand value over time.

Essential Content

Present an overview of brands and how they are developed, the use of the brand pyramid.

The advantages of branding for organisations, consumers and intermediaries.

What is brand equity?

How do organisations develop and grow brand equity?

The role of marketing in building brand equity and brand positioning and techniques.

How to strengthen brand equity, brand extensions, reinforcing and revitalising brands through innovation.

Overcoming brand crisis, transmedia branding and specific communication strategies for recovering and restoring a brand.

Interacting with customers: exploiting converging technologies to engage customers.

Brand portfolio strategies, including the house of brands and branded property models.

Hierarchy building: corporate branding, umbrella branding, family branding, endorsed sub brands and individual product branding.

How brand equity is built at different levels of the hierarchy.

Using the customer based brand equity model to develop and manage brands.

The use of market research as a key brand management tool.

Brand extension approaches and strategies.

‘Fit and leverage’ in brand extensions.

Determine the different ways that brands can be reinforced and revitalised.

Brand collaborations and partnerships.

Global branding and positioning.

Different brand measurement techniques for measuring brand awareness, market share, consumer attitudes and purchasing intent.

Brand equity audit and management and brand tracking techniques.

The relationship between branding and finance.

The concept of brand value and different approaches: cost, market based and financial based methods to brand valuation.

Learning Outcomes and Assessment Criteria

Recommended resources.

AAKER, D. (2011) Brand Relevance: Making Competitors Irrelevant. 1st Ed. San Francisco: Jossey Bass.

KAPFERER, J. (2012) The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th Ed. London: Kogan Page.

KELLER, K (2015) Strategic Brand Management: Global Edition. 4th Ed. Harlow: Pearson.

WHEELER, A. (2012) Designing Brand Identity: An essential guide for the whole branding team. 4th Ed. Holboken NJ: Wiley and Sons.

This unit links to the following related units:

Unit 2: Marketing Essentials

Unit 22: Product and Service Development

Unit 23: Integrated Marketing Communications

Unit 37: Consumer Behaviour and Insight

Unit 38: Customer Value Management

Students Assignment Help

Unit 41-LO1 Demonstrate an understanding of how a brand is built and managed over time-BTEC-HND-Level 4 & 5

Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business

Brands have their own life. They are created, managed, and change over time. It is not always easy to understand from the inside looking out. This article will help you understand how brands are built and managed over time by providing insights into what goes on behind the scenes in brand management.

Also Read: Analyse how brands are organized in portfolios and how brand hierarchies are built and managed

Building brands:

Present an overview of brands and how they are developed, the use of the brand pyramid.

A brand is a name, term, design, or symbol that identifies one seller’s product as distinct from those of other sellers. Brands are used in business, marketing, and advertising.

A brand is a name, like Nike. It has logos and other symbols, like the Nike tick or a color scheme. It also has phrases that it uses and pictures of its products. Its employees act in a certain way to represent it

Do You Need Assignment of This Question

For example , some Starbucks staff is very nice! A brand also communicates with customers by how good the service is for them (how quickly they get their coffee) or influencers such as people walking around outside Starbucks.

The brand pyramid helps companies and people understand how to build a successful brand. The best way to do this is by understanding the levels of buyers and customers.

The pyramid shape is useful in things like quick product placement or merchandising where people do not need to think about what is happening. Executives of multinational corporations who need to know about all the products their company has can also use it. The shape gives good feedback from cultural indicators (elements).

The advantages of branding for organizations, consumers, and intermediaries

Organizations

Organizations are more successful in their marketing efforts because people know what the organization stands for and what it offers. They have a strong, consistent message that is less expensive and can be seen by more people.

For example , Nike became a well-known name in athletic gear because they did clever marketing. For example, “Just do it.” That branding made their company much stronger because of the high prices they were able to sell from athlete endorsements and collaborations with big names.

Buy Answer of This Assessment & Raise Your Grades

People buy more often when they feel like the brand knows them. This is because of cognitive construal level theory. People think about things in different ways depending on their perspectives and feelings about a brand. When people have strong feelings about a brand, their decision is influenced by it.

A strong brand can make customers buy your products. It is also important to have what the consumers want from the other parts of the business as well.

For example , Nike sells their spot on the podium at major sporting events to big-name athletes who endorse them because this makes people happy.

Intermediaries

Intermediaries are people who tell other people about brands. They can do this by talking about the product or they might do something else instead. However, they can also influence how you behave.

People care more about how much something costs and what it is worth than where it comes from. If you pay $20 for an item that is worth $50, then you will believe your purchase was good value. What people think something is worth before they buy it is called perceived value.

What is brand equity?

Brand equity is the way people feel about your product. It is hard to measure, but if you are skilled at it then advertising will not be so expensive. You can develop brand equity through strong advertising campaigns or word of mouth.

How do organizations develop and grow brand equity?

Brand equity is the value or worth that, people attribute to a particular brand, often favoring it over competing brands.

Are You Looking for Answer of This Assignment or Essay

The first and most important step in building good equity for a brand is to understand its positioning – what kind of emotional benefits does the target audience get from a particular product? Is it best in class, revolutionary, or an expert in one specific thing?

The second step is about making sure the quality of the product offering matches up with its positioning. Quality is something that needs to be maintained at all times, as anything that disrupts this alignment can lead your customers away from you and dilute their perception of your brand’s work.

The role of marketing in building brand equity and brand positioning and techniques

The role of marketing in building brand equity:

Marketing helps to make a company’s brand. It tells us how the company creates products, what they are called, and where they can be found. The more successful marketing is the more money a company makes.

Brand Positioning:

Brands and companies want to make sure that people know their products. They try to do this by placing them in a certain market. This way people will be able to trust the company and see what they offer on the market. Promising companies for this position, garnering loyalty from key players when you decide here to do.

Marketing Techniques:

  • Market segmentation
  • Mass customization
  • Product innovation
  • Social media campaigns (marketing on Face book or Twitter)

Managing a brand over time:

How to strengthen brand equity, brand extensions, reinforcing and revitalizing brands through innovation.

A successful method for strengthening company brands is through innovation. Innovations in products, services, and marketing strategies all contribute to brand relevance, success, and market share. Brands that are more closely aligned with their target markets often have a higher ROI in terms of equity growth.

Investing resources into developing new ways to serve your key demographics will go a long way towards augmenting your company’s brand equity and focus on customer retention by remaining innovative and current.

All of this adds up to increase profits thanks to increased economic efficiency (i.e., less invested capital turns into greater economic returns). Let us face it; nobody wants to deal with an old-fashioned tiresome brand anymore when there are so many options out there today!

Overcoming brand crisis, transmedia branding, and specific communication strategies for recovering and restoring a brand

Attempting to recover a brand from lack of confidence, negativity, or bad attitudes is challenging. Four methods can be used when attempting to recover and restore your company’s quality reputation.

The first strategy is to share the story behind the product in order to inform consumers of how you create it.

The second strategy is to hire experts who can teach you how to talk with customers on social media. This way, if there are any problems, they can get fixed before they get worse.

A third tactic is to create two brands and have they fought with each other. This very both companies will benefit. The other company’s opinions will be seen as their own problem instead of yours.

The company could achieve final strategies by doing the following: set up a reward program for their loyal customers. This way, they will feel like their loyalty has been rewarded.

Interacting with customers: exploiting converging technologies to engage customers

As new technologies become mature, businesses need to think about how they can use them.

For example , there are social media platforms like Face book and Twitter that have many followers. A brand could make a fan page with information on it to help followers grow. They could also do direct marketing campaigns using the people on the fan pages as customers.

Companies can get feedback on new products or contests by hosting polls or contests. However, they need to be careful with their customers’ information. People might not have a good opinion of the company if the company’s description is vague and does not tell you why they are collecting your information. Even though people can choose not to be on the fan page, other companies might use that same information for future campaigns, which might cause problems later on.

Get assignment solutions on Brand Management in the UK

If you are seeking further help for your brand management assignment , then this is your best choice. At studentsassignmenthelp.co.uk, you can get all the necessary help for your assignment essay. This is a company with a history of ten years. More than 5000 academic writing experts in the team can help you solve your papers on time.

We have 98% customer satisfaction, which is clearly reflected in their referral section. Their extensive academic services are one of the main reasons for their success. In addition, in-house HND assignment experts provide personalized support for each order to meet the requirements of students. In addition, you can enjoy a series of exciting features like 0% plagiarism, 24/7 support, proofreading editors for each order.

Related Answers

  • Unit 51: Executive Recruitment Solutions Assignment Sample-BTEC-HND-Level 4 & 5
  • Unit 51-LO1 Explain the nature and scope of the recruitment industry-BTEC-HND-Level 4 & 5
  • Unit 51-LO4 Apply skills for an executive search within a given business context to meet a client brief-BTEC-HND-Level 4 & 5
  • Unit 51-LO3 Present the process of executive recruitment and the required skills at each stage of the process-BTEC-HND-Level 4 & 5
  • Unit 50: Consumer and Intellectual Property Law Assignment Sample
  • Unit 50-LO2 Examine the legal rules on consumer credit agreements-BTEC-HND-Level 4 & 5
  • Unit 50-LO3 Evaluate the key provisions relating to intellectual property rights-BTEC-HND-Level 4 & 5
  • Unit 50-LO4 Recommend appropriate legal solutions based upon relevant legislation, case law, and regulations-BTEC-HND-Level 4 & 5
  • Unit 50-LO1 Analyse the main principles affecting the legal relationship between business organizations and their consumers-BTEC-HND-Level 4 & 5
  • Unit 49: Company Law and Corporate Governance Assignment Sample-BTEC-HND-Level 4 & 5
  • Unit 49-LO2 Assess the importance of meetings and resolutions incorporate management-BTEC-HND-Level 4 & 5
  • Unit 49-LO3 Analyse the process of raising and maintaining capital for a company-BTEC-HND-Level 4 & 5
  • Unit 49-LO4 Evaluate the role and impact of corporate governance in the management of companies-BTEC-HND-Level 4 & 5
  • Unit 49-LO1 Evaluate the nature and legal status of companies-BTEC-HND-Level 4 & 5
  • Unit 48: Law of Contract and Tort Assignment Sample-BTEC-HND-Level 4 & 5
  • Unit 48-LO2 Discuss how the contents and the terms of the contract are established-BTEC-HND-Level 4 & 5
  • Unit 48-LO3 Illustrate the impact of contractual breakdown and suggest remedies available for breach-BTEC-HND-Level 4 & 5
  • Unit 48-LO4 Evaluate the elements of the tort of negligence and remedies available-BTEC-HND-Level 4 & 5
  • Unit 48-LO1 Examine the essential elements of a valid contract-BTEC-HND-Level 4 & 5
  • Unit 47: Business Intelligence Assignment Sample-BTEC-HND-Level 4 & 5

Need a custom compare & contrast essay sample written from scratch by professional specifically for you?

1507 certified writers online

students_uk_sidebar.webp

Get Free Assignment Quote

Enter Discount Code If You Have, Else Leave Blank

students_uk_sidebar_features.webp

do you want plagiarism free & researched assignment solution!

UPTO 15 % DISCOUNT

Get Your Assignment Completed At Lower Prices

404 Not found

IMAGES

  1. Brand Management Assignment PDF

    unit 41 brand management assignment

  2. Brand Management Assignment Help in Australia

    unit 41 brand management assignment

  3. Unit 41 Marketing Issue Assignment

    unit 41 brand management assignment

  4. BM-.docx

    unit 41 brand management assignment

  5. Unit 41

    unit 41 brand management assignment

  6. Unit 41_Brand Management_Assignment Brief_V1.2_A.pdf

    unit 41 brand management assignment

VIDEO

  1. Sermon Topic: Unlocking Usefulness

  2. BTS Journal 💜 Assignment front page design/ Project Work Designs #bts #schoolproject #shorts

  3. So… It’s Starting

  4. Science and Philosophy|| #upsc #upscexam #ias #ips

  5. Focus on your Assignment

  6. READY FOR OCCUPANCY SINGLE DETACHED UNIT

COMMENTS

  1. Unit 41

    Unit 41 - Brand Management - Free download as PDF File (.pdf), Text File (.txt) or read online for free. brand management assignment brief

  2. Unit 41

    Unit 41 - Brand Management Assignment Brief Uploaded by Mamudul Hasan 2018-2019 Brand Management Assignement Brief for NESCOT Copyright: © All Rights Reserved Available Formats Download as DOCX, PDF, TXT or read online from Scribd Flag for inappropriate content Download now of 5 HE Assessment submission Academic year 2018/19

  3. PDF Unit 41: Brand Management

    335 Essential Content LO1 Demonstrate an understanding of how a brand is built and managed over time Building brands: Present an overview of brands and how they are developed, the use of the brand pyramid. The advantages of branding for organisations, consumers and intermediaries. What is brand equity?

  4. Unit 41 Brand Management Assignment Brief- Feb 2021 GZ 1 .pdf

    ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC HND in Business (RQF) Unit 41 Brand Management Session: February 2021 Programme title TNA67 Pearson BTEC HND in Business Unit number and title Unit 41 Brand Management Unit Type Optional Unit Level and Credit Value Level 5 15 Credit Assignment number & title 1 of 1 Assessor (s) Dr Mahnaaz Si...

  5. Unit 41 Brand Management

    Download High school final essays - Unit 41 Brand Management This assignment is written by myself. It is based on the management of brands..

  6. SIRM -Unit 41 Assignment Brief.pdf

    Your manager has assigned you to prepare a report on branding strategy including the following: Task 1 1. Explain the importance of branding as a marketing tool and why and how it has emerged in business practice and evaluate how brands are managed successfully over time. 2.

  7. Unit 41

    Unit 41 - Brand Management.docx - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free.

  8. Coleman BTEC UNIT 41 Brand Management Assignment Brief Nov 2019 v2

    Assignment Submission Form To be filled in by student Student's Name Huynh Thi Thao My Intake / Class Module / Unit Unit 41 Brand Management Assignment Assignment Title Managing a Successful Brand & Measuring Business Excellence Lecturer's Name Ong Ah Huat, Jimmy Date Issue 25/11/19 Assignment 1st Update Assignment 3rd Update Assignment 2nd Upda...

  9. Unit 41 Brand Management

    Get affordable online Locus Assignment Help for Unit 41 Brand Management, part of Level 5 course taught in most colleges in UK

  10. Unit 41 : Brand Management

    Unit 41 : Brand Management Homework Help Blog Found this document preview useful? Upgrade now for complete access to all the study materials you've viewed and more. Buy Unlocks Find a suitable subscription plan Free Plan Upload two past papers, study material or assignments Homework Help Get Answers in few hours Unit 41 : Brand Management

  11. Unit 41 Brand Management Assignment Sample BTEC-HND-Level 4 & 5

    Unit 41 Brand Management Assignment Sample-BTEC-HND-Level 4 & 5 Get Answer to This Module Post New Homework Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business This unit helps you understand why brands are important and how they are made. You can also learn about measuring brand value and managing a portfolio of brands over time.

  12. Demonstrate an understanding of how a brand is built and managed over time

    The unit is designed and structured to give students an end-to-end understanding of brand management. It explores a range of tools and techniques that can be employed to maximise brand value, while looking at a number of case studies that contextualise information within real-world examples to aid understanding of how effective brand management ...

  13. Unit 41 Brand Management

    Unit 41 Brand Management. Added on -2023-01-12. you must follow the assignment brief guidelines | 15 pages | 4234 words | 87 views. Trusted by 2+ million users, 1000+ happy students everyday. Subscribe Now. Showing pages 1 to 4 of 15 pages. Brand Management. Contents

  14. Evaluating Brand Management Strategies Through Comprehensive ...

    The document provides guidance for an assignment on brand management. It outlines four learning outcomes covering how brands are built and managed over time, how brands are organized in portfolios and brand hierarchies, how brands are leveraged domestically and internationally, and techniques for measuring and managing brand value. For each learning outcome, it lists the pass, merit, and ...

  15. Unit 41: Brand Management (L5)

    Unit 41: Brand Management (L5) Added on -2023-01-12 | 16 pages | 5469 words | 22 views. Trusted by 2+ million users, 1000+ happy students everyday. Subscribe Now. Showing pages 1 to 4 of 16 pages. BRAND MANAGEMENT. TABLE OF CONTENTS

  16. Unit 41: Brand Management Assignment Help

    This is called product administration. Brand supervision can also be defined as maintenance and improvisation of the image of product with the assistance of the optimistic results of the organisation. The different features like client fulfilment, price, and rivalry are involved in brand management.

  17. Unit 41: Brand Management

    What is brand equity? How do organisations develop and grow brand equity? The role of marketing in building brand equity and brand positioning and techniques. Managing a brand over time: How to strengthen brand equity, brand extensions, reinforcing and revitalising brands through innovation.

  18. 425416685-Assignment-Brief-Brand-Management-Unit-41

    ASSIGNMENTB RIEF QUALIFICATION U NIT NUMBER AND TITLE PEARSONBTECHIGHERNATIONALDIPLOMA INBUSINESS(RQF) 41.BRANDMANAGEMENT(LEVEL 5) INTERNALVERIFIER UNITT UTOR MARIAMQASIM BEENISHNAWAZ DATE ISSUED SUBMISSION DATE RESUBMISSIOND ATE MONDAY26THAUGUST2019 MONDAY2NDDECEMBER2019 MONDAY16THDECEMBER 2019 ASSIGNMENTTITLE MANAGING ANDMEASURINGBUSINESSE XCE...

  19. Unit 41-LO1 Demonstrate an understanding of how a brand is built and

    Unit 41-LO1 Demonstrate an understanding of how a brand is built and managed over time-BTEC-HND-Level 4 & 5; ... Get assignment solutions on Brand Management in the UK. If you are seeking further help for your brand management assignment, then this is your best choice. At studentsassignmenthelp.co.uk, you can get all the necessary help for your ...

  20. Unit 41

    Unit 41 -Brand Management - Read online for free. Scribd is the world's largest social reading and publishing site. Open navigation menu. Close suggestions ...

  21. Brand management.docx

    1 View full document Student Name Unit Number and Title Unit 41: Brand Management Academic Year 2018 Unit Assessor Ms. Leanne Yu Assignment Title Managing a Successful Brand Issue Date 19/Sep/2018 Submission Date 8/Nov/2018 Overview of Apple: Current Apple Inc. logo introduced in 1998, was taken down in 2000 and was re-established in 2014.

  22. Unit 41: Brand Management Assignment Help

    Unit 41: Brand Management Assignment Help. Introduction. Which planning also jury making for this marketing for helping the business in its growth for the product assess are the Brand management. At the development out business, the relationship between the business and the targeted market need be good. It a a batch that is required for the ...

  23. BRAND MANAGEMENT FULL ASSIGNMENT

    The Millennium University College - Lahore BTEC HND in Business - Unit 41: Brand Management Learner's Name: (Muhammad Haris Zafar) Unit Number: ( 41 -Brand Management) Assessor / Tutor: (Rao Anees) Credit Value: (15 Credits) Chosen Company: (Colgate-Palmolive) Chosen Brand: (Colgate) TABLE OF CONTENTS : Page | 1