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How to write a business plan for your concept store.

business plan for a concept store

A concept store is a great idea because it allows for the creation of a unique shopping experience that combines elements of retail, art, and culture.

It also provides a platform for entrepreneurs to showcase their products and services to a wider audience.

Nevertheless, the first step is to develop a business plan.

A business plan is essential before starting a new project, as it outlines the goals, strategies, and resources necessary to ensure success. Writing a business plan can help to ensure that the concept store is well-thought out and organized, and that all necessary resources are in place before beginning.

In short, a thorough business plan will help make sure your concept store is profitable .

What should be included in the business plan of a concept store? What should be the main focus areas? What are the recommended financial benchmarks to use? What are some tips for writing a business plan in the most efficient way possible?

Rest assured that this article will comprehensively cover all these questions and provide answers!

One last thing: you can avoid starting your business plan from scratch.

Instead, you can download our comprehensive business plan for a concept store and customize it for your business.

business plan boutique de concept

How to build a business plan for a concept store

Is a business plan recommended for your concept store.

Yes, you should create a business plan for your concept store.

Crafting a well-structured business plan will help you to:

  • gain knowledge of the concept store market
  • grasp the pulse of the industry's new trends
  • find what makes a concept store successful
  • understand customers' interest in unique and innovative retail experiences to create a captivating concept store
  • find a unique value proposition for your innovative retail store project
  • evaluate competitor marketing campaigns
  • find relevant competitive advantages for your concept store
  • find a business model that will result in financial success
  • execute a well-structured and strategic action plan
  • identify and manage risks specific to a concept store, including product curation, consumer reception, and competition in the market

Our team has created a business plan for a concept store that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a concept store?

A business plan has lots of numbers and facts. It should be arranged in a way that makes it simple to read and comprehend.

When we designed our business plan for a concept store , we made sure to outline it properly.

You'll find 5 different parts here: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The first section is titled "Market Opportunity."

Explore this section for a comprehensive analysis of concept stores, including unique retail concepts, customer experience strategies, product curation, and brand positioning, providing insights for entrepreneurs in establishing innovative and captivating retail establishments.

We ensure the data here is always fresh through regular updates.

2. Project Presentation

The second part is where you introduce the "Project" of your concept store. You can describe the unique concept or theme of your store, curated product selection, collaborations with emerging designers or artists, experiential retail elements, community engagement initiatives, and the unique value proposition that offers a distinct and immersive shopping experience for customers.

Also, provide a self-introduction at the end of this section.

Discuss your vision for the concept store, your unique product selection, and how you plan to create an immersive and experiential retail environment for customers. Highlight your curated collection of products, your engaging displays, and your dedication to providing exceptional customer service that allows shoppers to explore and connect with innovative and artistic concepts through your concept store.

We've given you text in our business plan. Feel free to edit it to align with your idea.

3. Market Research

The third part is the "Market Research" section.

This section describes the target audience for your concept store.

It includes a comprehensive analysis of competitors in the retail industry and emphasizes your store's unique concept and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is outlined, specifying the necessary initiatives to make your concept store highly profitable.

Additionally, you'll find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a concept store, in this section.

5. Finances

Finally, you'll reach the "Finances" section, which contains all the financial metrics and statistics for your project.

business plan concept store

How to draft an Executive Summary for a concept store?

The Executive Summary can be seen as a condensed overview of the business plan for your concept store.

Keep it short and straightforward, with a maximum of 2 pages. Include only the vital elements.

The aim of this document is to grab the reader's attention and make them want to read your business plan.

In the Executive Summary of your concept store, answer these questions: what is your concept store about? who is your target audience? are there other concept stores in the market? what sets your store apart? how much funding do you require?

How to do the market analysis for a concept store?

Conducting a market study for your concept store enables you to grasp external factors like customer demands for unique shopping experiences, competition within the retail industry, and emerging trends in experiential retail.

By conducting a thorough market analysis, a concept store can identify customer preferences, offer a unique and curated selection of products, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local retail market.

Here is what what we've put in the "Market Research" section of our business plan for a concept store :

  • interesting data points and market insights about concept stores, including unique retail concepts, experiential shopping trends, and consumer engagement
  • a compilation of potential audiences for a concept store
  • the competitor study
  • the possible competitive advantages for a concept store

business plan concept store

The key points of the business plan for a concept store

What's the business model of a concept store, business model of a concept store.

A concept store's business model centers around curating a unique retail experience that combines various product categories, services, or themes in one store. Revenue is generated through product sales, potentially offering experiential events or collaborations with brands.

The business model focuses on creating a distinctive and immersive store environment, offering carefully selected products that align with the store's concept, effective marketing to target customers seeking curated experiences, and building strong customer relationships based on the store's unique identity and offerings.

Success depends on maintaining a strong brand concept, creating a cohesive and visually appealing store layout, fostering positive customer experiences and recommendations, and continuously evolving the concept to meet changing customer preferences and market trends.

Business model vs Business plan

Please don't mix up the terms "business plan" and "business model."

A business model is a blueprint for how a company operates and makes money.

In a business plan, you illustrate your business model utilizing a mechanism known as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a concept store .

How do you identify the market segments of a concept store?

Market segmentation for your concept store involves dividing your potential customers into different groups based on their preferences, demographics, and lifestyle choices.

These categories may include factors such as fashion-forward individuals, eco-conscious consumers, art and design enthusiasts, or customers seeking unique and curated products.

By segmenting your market, you can curate a collection of products and experiences that cater to each segment's specific preferences. For example, you might offer a mix of emerging fashion brands for fashion-forward individuals, provide sustainable and ethically sourced products for eco-conscious consumers, showcase artwork and design objects for art enthusiasts, or create a platform for local artisans and unique product collaborations.

Market segmentation allows you to effectively target your marketing efforts, communicate your brand's concept, and provide an immersive and engaging shopping experience that resonates with each customer segment.

In the business plan for a concept store , you will find a detailed market segmentation that helps you understand your audience and their preferences.

How to conduct a competitor analysis for a concept store?

It's evident that you won't be the only concept store in your market. There are other retailers offering a unique and curated selection of products and experiences to customers.

Your business plan should feature a comprehensive competitor analysis, evaluating their characteristics, strengths, and weaknesses.

Identify their weaknesses (such as unclear brand identity, limited product variety, or poor customer engagement).

Why should you pay attention to these points? Because these weaknesses can hinder the success of concept stores. By addressing these aspects, you can offer a curated selection of unique products and brands, provide an engaging and immersive shopping experience, and foster a sense of community and discovery, positioning your concept store as a destination for innovative and trend-setting retail experiences.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a concept store: unique and curated product selection, innovative store design and layout, experiential shopping environment, collaborations with emerging brands and designers, strong brand identity and storytelling, positive customer experiences and reviews.

How to draft a SWOT analysis for a boutique de concept?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats associated with starting a concept store.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a concept store

The strengths for a concept store

When we use the "S" in SWOT, we're referring to Strengths, which are the project's internal strengths or key advantages.

For a concept store, strengths could include a unique and creative product selection, personalized customer service, an innovative marketing strategy, and a strong online presence.

The weaknesses for a concept store

W stands for Weaknesses, which are the areas or aspects of the project where improvements are necessary.

For a concept store: inadequate marketing, limited customer base, high operational costs, and lack of expertise.

The opportunities for a concept store

The "O" in SWOT symbolizes Opportunities, highlighting the potential advantages or favorable factors that can help the project.

In the case of a concept store, potential opportunities could include selling unique items, offering workshops, providing a space for events, and hosting pop-up shops.

The threats for a concept store

T stands for Threats in SWOT, representing the external factors or situations that may hinder the project's progress.

How to elaborate a marketing strategy for a boutique de concept?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

A boutique de concept can attract fashion-forward customers by implementing a targeted marketing approach that emphasizes its curated collection of trendy and unique clothing items, accessories, and home decor.

Shoppers won't visit your boutique de concept without effective marketing; emphasizing the unique, curated selection of products and the immersive shopping experience is necessary.

Have you considered marketing techniques to attract customers to your boutique de concept? Consider organizing exclusive shopping events or trunk shows, collaborating with local fashion influencers for brand endorsements, and utilizing social media platforms to showcase your unique concept and curated collections.

No worries if you have no knowledge of marketing and communication.

How to build a 3-year financial plan for a boutique de concept?

A comprehensive business plan requires a thorough analysis of financial data to ensure its success.

When constructing your business plan, it is crucial to incorporate revenue projections for your concept store.

Gaining the trust and confidence of potential investors who read your business plan requires presenting revenue projections that are reliable and supported by strong assumptions.

Our financial plan for a concept store is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your concept store . Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

By conducting a break-even analysis, you can assess whether your concept store will generate profits or not.

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How to open a concept store?

how to open a concept store

There's no doubt that starting a concept store requires a lot of work, but with expert planning, you'll be well on your way to creating a profitable business venture.

This guide will give you a low down on all of the major steps involved, from choosing a legal structure to creating a financial forecast and registering your business.

We will also walk you through the process of checking whether or not your idea can be viable given market conditions.

Let's embark on this exciting journey together!

In this guide:

  • Learn how a concept store works

Assemble your concept store's founding team

  • Undertake market research for a concept store

Choose the right concept and position your concept store on the market

Explore the ideal location to start your concept store, decide on a legal form for your concept store.

  • Assess the startup costs for a concept store
  • Create a sales & marketing plan for your concept store
  • Build your concept store's financial forecast
  • Choose a name and register your concept store

Develop your concept store's corporate identity

Navigate the legal and regulatory requirements for launching your concept store.

  • Create a business plan for your concept store

Raise the financing needed to launch your concept store

Track your actuals against your forecast, key takeaways, understanding how a concept store works.

The very first step when exploring a business idea such as starting a concept store is to make sure you understand how the business operates and makes money (which is what we call the business model).

This will not only give you an initial idea of how profitable the business can be, but it will also enable you to make sure that this is the right business idea for you, given your skills, start-up capital and family or personal lifestyle, in particular.

The best ways to get to grips with the concept store's business model are to:

Talk to concept store owners with experience

Work a few months in a concept store already in operation, take a training course.

Experienced concept store owners have valuable insights and can provide practical advice based on their firsthand experiences. 

They've likely encountered and overcome challenges that a newcomer might not anticipate. Learning from other’s mistakes can save you both time and money and potentially increase your venture’s chances of succeeding.

Obtaining work experience in the industry can be a crucial factor in confirming whether you truly want to start a concept store, as it provides insight into the day-to-day activities.

For instance, if the working hours are longer than expected or if other business requirements don't align with your personal lifestyle or preferences, you might reconsider your entrepreneurial goals.

Even if you've decided that this business idea is a good fit for you, gaining work experience will still be valuable. It helps you better understand your target market and customer needs, which is likely to be beneficial when launching your own concept store.

Obtaining training within your chosen industry is another way to get a feel for how a concept store works before deciding to pursue a new venture.

Whatever approach you choose to familiarise yourself with the business, before going any further with your plans to open a concept store, make sure you understand:

  • What skills are required to run the business (compare this with your own skills)
  • What a typical week in the business is like (compare this with your personal or family life)
  • What is the potential turnover of a concept store and the long-term growth prospects (compare this with your level of ambition)
  • Your options once you decide to sell the business or retire (it's never too early to consider your exit)

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The next step to start your concept store is to think about the ideal founding team, or to go in alone (which is always an option).

Setting up a business with several partners is a way of reducing the (high) risk of launching a concept store since it allows the financial risk of the project to be shared between the co-founders.

This also allows the company to benefit from a greater diversity of profiles in the management team and to spread the burden of decision-making over several shoulders.

But, running a business with multiple co-founders brings its own challenges. Disagreements between co-founders are quite common, and these can pose risks to the business. That's why it's crucial to consider all aspects before starting your business.

To make an informed decision, we suggest asking yourself these questions:

How many co-founders would increase the project's chances of success?

Do you and your potential partners share the same aspirations for the project, what is your plan b in case of failure.

Let's examine each of these questions in detail.

The answer to this question will depend on a number of factors, including:

  • Your savings compared with the amount of initial capital needed to launch the concept store
  • The skills you have compared with those needed to make a success of such a project
  • How you want key decisions to be taken in the business (an odd number of partners or a majority partner is generally recommended to avoid deadlock)

Put simply, your partners contribute money and/or skills, and increasing the number of partners is often a good idea when one of these resources is in short supply.

One of the key questions when selecting your potential partners will be their expectations. Do you want to create a small or large business? What are your ambitions for the next 10 or 15 years?

It's better to agree from the outset on what you want to create to avoid disagreements, and to check that you stay on the same wavelength as the project progresses to avoid frustration.

Of course, we wish you every success, but it's wise to have a plan B when setting up a business.

How you handle the possibility of things not working out can depend a lot on the kind of relationship you have with your co-founders (like being a close friend, spouse, former colleague, etc.) and each person's individual situation.

Take, for instance, launching a business with your spouse. It may seem like a great plan, but if the business doesn't succeed, you could find yourself losing the entire household income at once, and that could be quite a nerve-wracking situation.

Similarly, starting a business partnership with a friend has its challenges. If the business doesn't work out or if tough decisions need to be made, it could strain the friendship.

It's essential to carefully evaluate your options before starting up to ensure you're well-prepared for any potential outcomes.

Conducting market research for a concept store

The next step in launching a concept store is to carry out market research. Let's take a look at what this involves.

The objectives of market research

The objective here is very simple: to assess the level of demand for your business and whether there is an opportunity for it to thrive in your chosen location. 

The first step will be to check that the market is not saturated with competing offers and that there is room for a new player: your concept store.

Your market analysis will also help you identify a concept and market positioning that has every chance of being successful in your target market, thereby helping increase your business's chances of success.

Carrying out market research for your concept store will also enable you to better understand the expectations of your future customers and the most effective ways to communicate with them in your marketing plan.

Analyse key trends in the industry

Your market research should start with an industry analysis in order to gain a good understanding of the main players and current trends in your sector.

Once you've delved into the current state of the market, it will be time to assess what proportion of your target market can be seized by your concept store. To do this, you will need to consider both the demand and supply side of the market.

Assess the demand

After checking out the industry, let's shift our focus to figuring out what your potential customers want and how they like to buy.

A classic mistake made by first-time entrepreneurs is to assess demand on the global or national market instead of concentrating on their target market. Only the market share that can be captured by your company in the short term matters. 

Your demand analysis should seek to find answers to the following questions:

  • Who are your target customers?
  • How many are there?
  • What are their expectations?
  • What are their buying habits?
  • How much budget do they have?
  • What are the different customer segments and their characteristics?
  • What are the main distribution channels and means of communication for reaching each segment?

The aim of the demand analysis is to identify the customer segments that could be targeted by your concept store and what products and services you need to offer to meet their expectations.

Analyse the supply side

You will also have to familiarize yourself with the competing concept stores on the market targeted by your future business.

Amongst other things, you’ll need to ask yourself:

  • Who are the main competitors?
  • How many competitors are already present?
  • Where are they located?
  • How many people do they employ?
  • What is their turnover?
  • How do they set their prices?
  • Are they small independent businesses or national players?
  • Do they seem to be in difficulty or are they flourishing? 
  • What is their market positioning?
  • What types of products and services do they offer?
  • What do customers seem to like about them?

The aim of the competitive analysis is to identify who your competitors will be and to gather information that will help you find a differentiating commercial positioning (more on that later in this guide).

Regulations

Conducting market research is also an opportunity to look at the regulations and conditions required to do business.

You should ask yourself the following questions:

  • Do you need to have a specific degree to open a concept store?
  • Do you need specific licences or permits?
  • What are the main regulations applicable to your future business?

Given that your project is at an early stage, your focus should be to clear that there are no roadblocks from a regulatory standpoint before you deep dive into the planning process.

Once your project is more advanced, you will have the opportunity to talk about regulation more in-depth with your lawyer.

Concluding your market research

By the time your market research is completed, you should have either:

  • Pinpointed an untapped business opportunity
  • Or arrived at the realisation that the market is saturated, prompting the search for alternative business ideas or models.

If the conclusion is that there is an opportunity in the market to cater to one or more customer segments currently overlooked by competitors, that's great!

Conversely, if you come to the conclusion that the market is already saturated, don’t panic! The good news is that you won’t spend several years working hard on a project that has little chance of success. There is no shortage of business ideas either - at The Business Plan Shop, we have identified more than 1,300 potential business ideas!

Don't start from scratch!

With dozens of business plan templates available, get a clear idea of what a complete business plan looks like

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The next step to start a concept store is to choose the company's market positioning.

Market positioning refers to the place your product and service offering occupies in customers' minds and how it differs from how competitors are perceived. Being perceived as a high-end solution, for example.

To do this, you need to take the following considerations into account:

How can you make your business stand out from your competitors?

Can you consider joining a franchise as a way to lower the risks involved, is it better to start a new concept store or acquire one that is already up and running, how to make sure your concept meets customer needs.

Let's look at each of these in a little more detail.

When you decide to start your own concept store, you're facing an upward challenge because your competitors are already ahead. They have a good reputation, loyal customers, and a strong team, while you're just getting started.

Opening a concept store offering exactly the same thing as your competitors is risky and potentially doomed to fail: why would customers take the risk of choosing a newcomer rather than a company with a proven track record?

This is why it is advisable to avoid direct confrontation by adopting a differentiated market positioning wherever possible: in other words, by offering something different or complementary to what is available on the market.

To find a market positioning that has every chance of success, you need to ask yourself the following questions: 

  • Can you negate direct competition by serving a customer profile that is currently poorly addressed by your competitors?
  • Can your business provide something different or complementary to what is already available on the market?
  • Why will customers choose your concept store over the competition? 
  • How will your competitors react to your entry into their market?
  • Is the market sufficiently large and fragmented (i.e. not dominated by a few large chains) to allow you to set up an independent business, or is it better to consider another avenue (see below)?

A good way of getting a market positioning that is guaranteed to seduce customers is to join a group with a proven concept.

Admittedly, joining a franchise is not necessarily as exciting as opening a concept store with a clean slate, everything to invent and total freedom to do so, but it is a proven way of reducing the risk of entering the market.

By joining a franchise, you will benefit from a concept that is successful with customers, the brand recognition of a large network, and operational support with regard to supplier relations, processes and operating standards, etc.

In return, you will have to pay an entry fee and an annual royalty (on your company's sales).

Joining a franchise is a trade-off where you need additional capital and get less freedom in exchange for a lot less risk. It's not for everyone, and it's not possible everywhere (franchise opportunities vary from region to region), but it is nevertheless an option you should explore.

Another way to benefit from a proven concept and reduce the risk of your project is to take over a concept store. 

Buying a concept store allows you to get a team, a customer base, and above all to preserve the balance on the market by avoiding creating a new player. For these reasons, taking over a business is a lot less risky than creating one from scratch.

Taking over a business also gives you greater freedom than franchising, because you have the freedom to change the positioning and operations of the business as you see fit.

However, as you can imagine, the cost of taking over a business is higher than that of opening a concept store because you will have to finance the purchase.

Once you have decided on your concept and the market positioning of your future concept store, you will need to check that it meets the needs, expectations and desires of your future customers.

To do this, you need to present it to some of your target customers to gather their impressions.

The next stage in our guide on how to start a concept store: choosing where to set up shop.

Setting up your business in the right location will have a direct impact on your chances of success, so it's a good idea to think things through before you launch.

To help you decide where to set up your business, we recommend considering the following factors:

  • Visibility and foot traffic: This is important for a concept store as it will attract potential customers and increase brand awareness.
  • Parking space, road and public transport accessibility: This is crucial for a retail business as it allows customers to easily access the store and encourages impulse purchases.
  • Proximity to target customers: A concept store should be located near its target demographic to increase foot traffic and sales.
  • Competitor presence: It is important to consider the presence of competitors in the area as it can affect the success of a concept store.
  • Efficient logistics: For an industrial business, having efficient logistics is crucial for the timely delivery of products and reducing costs.
  • Storage space: As a concept store may have a variety of products, having adequate storage space is important to keep inventory organized and accessible.
  • Availability of skilled labor: This is important for an industrial business as it requires specialized skills and knowledge for production.
  • Easy access to main roads: For a construction business, easy access to main roads is necessary for transporting materials and equipment to the site.
  • Climate and soil quality: For an agricultural business, the climate and soil quality are important factors in determining the success of crops and plants.
  • Adequate infrastructure: This is important for an agricultural business as it requires proper irrigation systems and equipment for farming.
  • Premises layout: For a hospitality business, the layout of the premises can greatly affect the customer experience and overall success of the business.
  • Space to grow: For an e-commerce or online business, having room for expansion is important as it allows for potential growth and increased sales.
  • Demographic of local population: This is important for a service business as it allows for targeted marketing and tailoring services to the local population.

These criteria will need to be refined according to the specific features of your project.

After weighing the factors mentioned earlier, it's crucial to focus on your startup's budget. Look for a location that suits your business needs while being affordable, especially in the short term.

One of the issues that will also come up is the long-term future of your location, particularly if you opt to rent your premises rather than buy. In this case, you will need to consider the conditions for renewing the lease (duration, rent increases, etc.).

Lease agreements vary widely from country to country, so make sure you check the terms applicable to your situation and have your lawyer review your lease before you sign.

It's now time to think about the legal structure for your concept store.

The legal form of a business simply means the legal structure it operates under. This structure outlines how the business is set up and defines its legal obligations and responsibilities.

What are the most common legal structures?

Naturally, the names and intricacies of business structures differ by country. However, they typically fit into two main categories:

Individual businesses

Individual businesses are usually a good fit for self-employed individuals and freelancers who want limited administrative work. These types of entrepreneurs are commonly referred to as sole traders or sole proprietorships.

As mentioned above, the main benefit of being a sole trader is that minimal paperwork is required to launch and operate the business. Tax calculations are also relatively simple and annual accounts are not always required (and when they are, usually don't need to be audited) which saves a bit of time and money on bookkeeping and accounting fees.

Decision-making is also easy as the final decision is fully dependent on the sole trader (even if employees are hired).

However, being a sole trader also has drawbacks. The main disadvantage is that there is no separation between the individual running day-to-day operations and the business.

This means that if the business were to file for bankruptcy or legal disputes were to arise, the individual would be liable for any debts and their personal assets subsequently at risk. In essence, sole traders have unlimited liability.

This also means that profits earned by the business are usually taxed under the personal income tax category of the sole trader.

Another drawback is that sole traders might find it harder to finance their business. Debt (bank loan for example) is likely to be the only source of external financing given that the business doesn't have a share capital (effectively preventing equity investors from investing in their business).

Companies are more flexible and more robust than individual businesses. They are suitable for projects of all sizes and can be formed by one or more individuals, working on their own or with employees.

Unlike individual businesses, companies are recognised as distinct entities that have their own legal personality. Usually, there is also a limited liability which means that founders and investors cannot lose more than the capital they have invested into the business.

This means that there is a clear legal separation between the company and its owners (co-founders and investors), which protects the latter's personal assets in the event of legal disputes or bankruptcy.

Entrepreneurs using companies also gain the advantage of being able to attract equity investment by selling shares in the business.

As you can see companies offer better protection and more financing options, but this comes at a trade-off in terms of red-tape and complexity.

From a taxation perspective, companies are usually liable for corporation tax on their profits, and the income received by the owners running the business is taxed separately (like normal employees).

Normally, companies also have to produce annual accounts, which might have to be audited, and hold general assemblies, among other formalities.

How should I choose my concept store's legal setup?

Choosing the right legal setup is often simple once you figure out things like how many partners you'll have, if you hire employees, and how much money you expect to make.

Remember, a great business idea can work well no matter which legal structure you pick. Tax laws change often, so you shouldn't rely too much on getting specific tax benefits from a certain structure when getting started.

You could start by looking at the legal structures most commonly utilised by your competitors. As your idea evolves and you're ready to officially register your business, it's a good idea to confirm your choice using inputs from a lawyer and an accountant.

Can I switch my concept store's legal structure if I get it wrong?

Yes, you have the flexibility to change your legal setup later, which might include selling the existing one and adopting a new structure in certain situations. Keep in mind, though, that this restructuring comes with additional expenses, so making the right choice from the start is usually more cost-effective.

How much money do I need to start a concept store?

To answer this key question, we first need to look at the resources you'll need to launch your concept store and keep it running on a daily basis. Let's take a look at what that entails.

Since each venture is distinct, providing an average budget for starting a concept store is impossible.

We strongly advise careful consideration when reading estimates on the web. It’s best to ask yourself the following questions:

  • Is my project similar (location, concept, planned size, etc.)?
  • Can I trust where this information is coming from?
  • Is the data fresh or stale?

Your thinking behind the investments and human resources required to launch and operate the business will then enable you to cost each item and include them in your financial forecast (which we'll look at later in this guide).

Once complete, the forecast will give you a precise idea of the initial investment required and profitability potential for your business idea.

Startup costs and investments to start a concept store

Let's start with the investments. To set up a concept store, initial working capital and investments can include the following items:

  • Store Renovation or Construction: This includes any costs associated with renovating or constructing your concept store space, such as building materials, labor, permits, and design fees.
  • Equipment and Fixtures: These are the tangible assets that are necessary for your store to operate, such as shelves, display cases, cash registers, and other equipment.
  • Technology and Software: In today's digital age, it's crucial to invest in technology and software to effectively run your concept store. This may include point-of-sale systems, inventory management software, and website development costs.
  • Furniture and Decor: The aesthetic of your concept store is important in creating a unique and appealing shopping experience for customers. Therefore, you may need to budget for furniture and decor items such as seating, lighting, and artwork.
  • Transportation and Delivery: If your concept store sells physical products, you will need to budget for transportation and delivery costs to get your products to your store. This may include shipping fees, delivery vehicles, and fuel costs.

Of course, you will need to adapt this list to your company's specific needs.

Staffing requirements to operate a concept store

You'll also need to think about the staff required to run the business on a day-to-day basis.

The human resources required will vary according to the size of your company.

Once again, this list is only indicative and will need to be adjusted according to the specifics of your concept store.

Operating expenses of a concept store

The final point to consider when analyzing the resources required is the question of operating costs.

Operating expenses for a concept store may include:

  • Staff Costs: This includes salaries, wages, and benefits for all employees working at your concept store. This also includes any freelancers or contractors you may hire.
  • Rent and Utilities: You will need to pay rent for your store space, as well as utilities such as electricity, water, and internet.
  • Inventory Costs: This covers the cost of purchasing products and stocking your shelves. This can also include storage fees if you need to rent a warehouse.
  • Marketing and Advertising: It's important to budget for promoting your concept store and attracting customers. This can include expenses such as social media ads, flyers, and events.
  • Accountancy Fees: You may need to hire an accountant to help with your bookkeeping, tax preparation, and financial planning.
  • Insurance Costs: As a concept store owner, you'll need to protect your business with insurance for liability, property damage, and other potential risks.
  • Software Licenses: If you plan on using any software for inventory management, point of sale systems, or accounting, you'll need to budget for the recurring costs of licenses.
  • Banking Fees: Keeping your money safe and managing your finances will likely come with fees for bank accounts, credit card processing, and other transactions.
  • Maintenance and Repairs: You'll need to budget for unexpected repairs or regular maintenance for your store, equipment, and fixtures.
  • Supplies: This includes any office supplies, cleaning products, or other items needed to keep your store running smoothly.
  • Professional Services: You may need to hire lawyers, consultants, or other professionals to advise you on legal, marketing, or other business matters.
  • Training and Development: It's important to invest in your employees' skills and knowledge to improve customer service and the overall success of your concept store.
  • Taxes: As a business owner, you'll need to pay taxes on your profits. Make sure to budget for income tax, sales tax, and any other applicable taxes.
  • Credit Card and Loan Payments: If you've taken out loans or used credit cards to finance your concept store, you'll need to budget for monthly payments and interest.
  • Legal and Regulatory Fees: You may need to pay fees for licenses, permits, or other legal requirements to operate your concept store.

Here also, this list will need to be tailored to the specifics of your concept store but should be a good starting point for your budget.

How will I promote my concept store's?

The next step to starting a concept store is to think about strategies that will help you attract and retain clients.

Consider the following questions: 

  • How will you attract as many customers as possible?
  • How will you build customer loyalty?
  • Who will be responsible for advertising and promotion? What budget can be allocated to these activities?
  • How many sales and how much revenue can that generate?

Once again, the resources required will depend on your ambitions and the size of your company. But you could potentially action the initiatives below.

Your concept store's sales plan will also be affected by variations in consumer demand, like changes in activity during peak holiday seasons, and the dynamics within your competitive environment.

How do I build my concept store financial forecast?

Let's now look at the financial projections you will need to prepare in order to open a concept store.

What is a concept store's financial projection?

Your financial forecast will help you budget your project so that you can evaluate:

  • Its expected sales and growth potential
  • Its expected profitability, to ensure that the business will be viable
  • Its cash generation and financing requirements

Making your financial forecast is the only way to determine the amount of initial financing required to create your concept store.

There are lots of business ideas out there, but very few of them are viable, and making a financial forecast is the only way to ensure that your project makes economic and financial sense.

Creating a concept store financial projection is an iterative process, as you'll need to refine your figures as your business idea matures.

You'll start with a first high-level version to decide whether or not to continue working on the project.

Then, as your project takes shape, your forecasts will become increasingly accurate. You'll also need to test different assumptions to ensure that your idea of starting a concept store holds up even if your trading environment deteriorates (lower sales than expected, difficulties in recruiting, sudden cost increases or equipment failure problems, for example).

financial forecast for a concept store

Your financial forecast will be part of your overall business plan, which we'll look at in more detail later. Your financial partners will use your business plan to decide if they want to finance you.

Once you've launched your business, you can compare your actual accounting figures with your forecasts, to analyze where the discrepancies come from, and then update your forecasts to maintain visibility over your future cash flows.

Financial forecasts are, therefore, a financial management tool that will be with you throughout the life of your company.

What does a financial projection look like?

Your concept store forecast will be presented using the following financial tables.

The projected P&L statement

The projected P&L statement for a concept store shows how much revenue and profits your business is expected to generate in the future.

projected concept store startup income statement

The projected balance sheet of your concept store

Your concept store's projected balance sheet provides a snapshot of your business’s financial position at year-end.

concept store startup balance sheet example

The cash flow forecast

A projected cash flow statement for a concept store is used to show how much cash the business is expected to consume or generate in the years to come.

concept store cash flow projection example

Which solution should you use to make a financial projection for your concept store?

Using an online financial forecasting tool , such as the one we offer at The Business Plan Shop, is the simplest and safest solution for forecasting your concept store.

There are several advantages to using specialised software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You have access to complete financial forecast templates
  • You get a complete financial forecast ready to be sent to your bank or investors
  • The software helps you identify and correct any inconsistencies in your figures
  • You can create scenarios to stress-test your forecast's main assumptions to stress-test the robustness of your business model
  • After you start trading, you can easily track your actual financial performance against your financial forecast, and recalibrate your forecast to maintain visibility on your future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

How do I choose a name and register my concept store?

Now that your project of launching a concept store is starting to take shape, it's time to look at the name of your business.  

Finding the name itself is generally fairly easy. The difficulty lies in registering it.

To prevent this guide from being too long, we won't go into all the criteria you need to take into account when choosing a striking name for your concept store. However, try to choose a name that is short and distinctive.

Once you have a name that you like, you need to check that it is available, because you cannot use a name that is identical or similar to that of a competitor: this type of parasitic behaviour is an act of unfair competition for which you risk being taken to court by your competitors.

To avoid any problems, you will need to check the availability of the name:

  • Your country's company register
  • With the trademark register
  • With a domain name reservation company such as GoDaddy
  • On an Internet search engine

If the desired name is available, you can start the registration process.

It is common to want to use the trading name as the name of the company, and to have a domain name and a registered trademark that also correspond to this name: Example ® (trading name protected by a registered trademark), Example LTD (legal name of the company), example.com (domain name used by the company).

The problem is that each of these names has to be registered with a different entity, and each entity has its own deadlines:

  • Registering a domain name is immediate
  • Registering a trademark usually takes at least 3 months (if your application is accepted)
  • The time taken to register a new business depends on the country, but it's generally quite fast

How do I go about it?

Well, you have two choices:

  • Complete all registrations at the same time and cross your fingers for a smooth process.
  • Make sure to secure the domain names and trademarks. Once that's done, wait for confirmation of a successful trademark registration before moving on to register the company.

At The Business Plan Shop, we believe it's essential to prioritize securing your domain names and trademarks over the business name. This is because you have the flexibility to use a different trading name than your legal business name if needed. 

Regardless, we suggest discussing this matter with your lawyer (see below in this guide) before making any decisions.

The next step to launching a concept store: defining your company's visual identity. 

Your corporate identity defines how your company's values are communicated visually. It makes you unique and allows you to stand out visually from your competitors and be recognized by your customers.

Defining your corporate identity can easily be done by you and your co-founders, using the many free tools available to generate color palettes, logos and other graphic elements. Nevertheless, this task is often best entrusted to a designer or agency to achieve a professional result.

Your concept store's visual identity will include the following elements:

Brand guidelines

Business cards, website theme.

The goal is to have stakeholders identify your business logo quickly and relate to it. Your logo will be used for media purposes (website, social networks, business cards, etc.) and legal documents (invoices, contracts, etc.).

The design of your logo must be emblematic, but it's also important that it can be seen on any type of support. To achieve this, it should be easily available in a range of colors, so that it stands out on both light and dark backgrounds.

The brand guidelines of your concept store act as a safeguard to ensure that your image is consistent whatever the medium used.

Brand guidelines lay out the details like the typography and colors to use to represent your company.

Typography refers to the fonts used (family and size). For example, Arial in size 26 for your titles and Tahoma in size 15 for your texts.

When it comes to the colors representing your brand, it's generally a good idea to stick to five or fewer:

  • The main colour, 
  • A secondary colour (the accent),
  • A dark background colour (blue or black),
  • A grey background colour (to vary from white),
  • Possibly another secondary colour.

A rare paper medium that continues to survive digitalization, business cards are still a must-have for communicating your concept store contact details to your customers, suppliers and other partners.

In principle, they will include your logo and the brand guidelines we mentioned above.

Likewise, the theme of your concept store website will include your logo and follow the brand guidelines we discussed earlier.

This will also define the look and feel of the main visual elements on your website:

The next thing to do in getting a concept store off the ground is to handle all the legal and regulatory requirements. We recommend that you be accompanied by a law firm for all of the steps outlined below.

Intellectual property

One of your priorities will be to ensure that your company's intellectual property is adequately protected.

As explained before, you can choose to register a trademark. Your lawyer can help you with a detailed search to make sure your chosen trademark is unique and doesn't clash with existing ones.

They'll assist in preparing the required documents and steer you in picking the right categories and locations for trademark registration.

Moreover, your lawyer can offer guidance on additional measures to protect other intellectual property assets your company may have.

Getting your concept store paperwork in order

For day-to-day operations, your concept store will need to rely on a set of contractual documents. 

Your exact needs in this respect will depend on the country in which you are launching your concept store, the number of partners and the envisaged size of the company. 

However, you will probably need at least the following documents:

  • Employment contracts 
  • General terms and conditions of sale
  • General terms and conditions of use for your website
  • Privacy Policy for your website
  • Cookie Policy for your website

Applying for licences and permits and registering for various taxes

Operating your business legally may require licences and business permits. The exact requirements applicable to your situation will depend on the country in which you set up your concept store.

The lawyers who advise you will also be able to guide you with regard to all the rules applicable to your business.

Similarly, your accountant will be able to help you take the necessary steps to comply with the tax authorities.

Writing a business plan for your concept store

The next step in opening a concept store is to draw up your business plan.

What is a concept store's business plan?

A business plan serves as a comprehensive roadmap outlining the objectives, strategies, and key components of your venture. 

There are two essential parts to a business plan:

  • A numerical part, the financial forecast we mentioned earlier in this guide, which highlights the amount of initial financing needed to launch the business and its potential profitability over the next 3 to 5 years,
  • A written part, which presents in detail the project of creating a concept store and provides the necessary context to enable the reader of the business plan to judge the relevance and coherence of the figures included in the forecast.

Your business plan helps guide decision-making by showcasing your vision and financial potential in a coherent manner.

Your business plan will also be essential when you're looking for financing, as your financial partners will ask you for it when deciding whether or not to finance your project to open a concept store. So it's best to produce a professional, reliable, and error-free business plan.

In essence, your business plan is the blueprint to turn your idea into a successful reality. 

What tool should you use to create your concept store business plan?

If you want to write a convincing business plan quickly and efficiently, a good solution is to use an online business plan software for business start-ups like the one we offer at The Business Plan Shop.

business plan to open a concept store made with The Business Plan Shop

Using The Business Plan Shop to create a business plan for a concept store has several advantages :

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete startup business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily track your actual financial performance against your financial forecast by importing accounting data
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows

If you're interested in using our solution, you can try The Business Plan Shop for free by signing up here .

With your business plan in hand, you can tackle one of the final steps to open a concept store  business: the search for financing.

Raising the capital needed to launch your business will probably require a combination of equity and debt, which are the two types of financing available to companies.

Equity funding

Equity is the sum of money invested in a concept store by both founders and investors.

Equity is a key factor in business start-ups. Should the project fail, the sums invested in equity are likely to be lost; these sums therefore enable the founders to send a strong signal to their commercial and financial partners as to their conviction in the project's chances of success.

In terms of return on investment, equity investors can either receive dividends from the company (provided it is profitable) or realize capital gains by selling their shares (provided a buyer is interested in the company).

Equity providers are therefore in a very risky position. They can lose everything in the event of bankruptcy, and will only see a return on their investment if the company is profitable or resold. On the other hand, they can generate a very high return if the project is a success.

Given their position, equity investors look for start-up projects with sufficient growth and profitability potential to offset their risk.

From a technical standpoint, equity includes:

  • Share capital and premiums: which represent the amount invested by the shareholders. This capital is considered permanent as it is non-refundable. In return for their investment, shareholders receive shares that entitle them to information, decision-making power (voting in general assembly), and the potential to receive a portion of any dividends distributed by the company.
  • Director loans: these are examples of non-permanent capital advanced to the company by the shareholders. This is a more flexible way of injecting some liquidity into your company as you can repay director loans at any time.
  • Reserves: these represent the share of profits set aside to strengthen the company's equity. Allocating a percentage of your profits to the reserves can be mandatory in certain cases (legal or statutory requirement depending on the legal form of your company). Once allocated in reserves, these profits can no longer be distributed as dividends.
  • Investment grants: which represent any non-refundable amounts received by the company to help it invest in long-term assets.
  • Other equity: which includes the equity items which don't fit in the other categories. Mostly convertible or derivative instruments. For a small business, it is likely that you won't have any other equity items.

The main sources of equity are as follows:

  • Contributions made by the owners.
  • Private investors: business angels, friends and family.
  • Crowdfunding: raising funds by involving a group of people through campaigns where they contribute money or make donations, often getting something in return for their support.
  • Start-up aid, e.g. government loans to help founders build up their start-up capital.

Debt financing

Debt is the other way of financing companies. Unlike equity, debt offers lenders a limited, contractually guaranteed return on their investment.

Your concept store undertakes to pay lenders' interest and repay the capital borrowed according to a pre-agreed schedule. Lenders are therefore making money whether or not your company makes a profit.

As a result, the only risk lenders take is that of your concept store going bankrupt, so they're extremely conservative and will want to see prudent, hands-on management of the company's finances.

From the point of view of the company and all its stakeholders (workforce, customers, suppliers, etc.), the company's contractual obligation to repay lenders increases the risk for all. As a result, there is a certain caution towards companies which are too heavily indebted.

Businesses can borrow debt in two main ways:

  • Against assets: this is the most common way of borrowing. The bank funds a percentage of the price of an asset (a vehicle or a building, for example) and takes the asset as collateral. If the business cannot repay the loan, the bank takes the asset and sells it to reduce losses.
  • Against cash flows: the bank looks at how much profit and cash flow the business expects to make in the future. Based on these projections, it assigns a credit risk to the business and decides how much the business can borrow and under what terms (amount, interest rate, and duration of the loan).

It's difficult to borrow against future cash flows when you're starting a concept store, because the business doesn't yet have historical data to reassure about the credibility of cash flow forecast.

Borrowing to finance a portion of equipment purchases is therefore often the only option available to founders. The assets that can be financed with this option must also be easy to resell, in the unfortunate event that the bank is forced to seize them, which could limit your options even further.

As far as possible sources of borrowing are concerned, the main ones here are banks and credit institutions. Bear in mind, however, that each institution is different, in terms of the risk it is prepared to accept, what it is willing to finance, and how the risk of your project will be perceived.

In some countries, it is also possible to borrow from private investors (directly or via crowdfunding platforms) or other companies, but not everywhere.

Key points about financing your concept store

Multiple solutions are available to help you raise the initial financing you need to open your concept store. A minimum amount of equity will be needed to give the project credibility, and bank financing can be sought to complete the financing.

You've reached the end of the road and are ready to launch your concept store.

Congratulations and welcome to the fantastic world of entrepreneurship! Celebrate the work you've done so far, and get back to work quickly, because this is where the real work begins.

Your first priority will be to do everything you can to make your business sustainable (and thus avoid being one of the 50% of start-ups that fail within five years of launching).

Your business plan will be your best ally to ensure that you're on track to achieve your objectives, or to help rectify the situation if necessary.

The key to financial management is to regularly compare your actual accounting data with your concept store forecasts, in order to be able to :

  • Quantify the gaps between what you planned and what you achieved
  • Adjust your financial forecasts as the year progresses to maintain visibility over your future cash flow

No one can predict the future with certainty, but by closely monitoring the variances between actuals and forecasts, regularly adjusting your forecasts and simulating several scenarios, you can prepare your concept store for the worst while hoping for the best.

It's the only way to keep an eye on your cash flow and actively manage the development of your concept store, ultimately reducing the risk to your company. 

There's nothing worse than waiting for your company's annual accounts to close, which can be many months after the end of your financial year (up to nine months in the UK for example), only to realize that you've fallen far short of your forecasts for the past year, and that your concept store urgently needs a cash injection to keep going.

That's why it's strongly recommended to use a financial planning and analysis solution that integrates forecasting, scenario analysis, and actuals vs. forecast tracking, like we do at The Business Plan Shop with our financial dashboards .

  • To open a concept store you need to go through each of the 15 steps we have outlined in this guide.
  • The financial forecast is the tool that will enable you to check that your project can be profitable and to estimate the investment and initial financing requirements.
  • The business plan is the document that your financial partners will ask you to produce when seeking finance.
  • Once you have started trading, it will be essential to keep your financial forecasts up to date in order to maintain visibility of the future cash flow of your concept store.
  • Leveraging a financial planning and analysis platform that seamlessly integrates forecasts, business plans, and real-time performance monitoring — like The Business Plan Shop — simplifies the process and mitigates risks associated with launching a business.

We hope this practical guide has given you a better understanding of how to open a concept store. Please do not hesitate to contact our team if you have any questions or if you would like to share your experience of setting up your own business.

Also on The Business Plan Shop

  • Start-up business plan templates

Do you know someone who is thinking about opening a concept store? Share our guide with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Opening a concept store: how to get it started

19 December 2022

Even though online shopping is more popular than ever, there will always be a demand for traditional stores where customers can have a pleasant shopping experience whilst presented with a variety of products. The business idea of a concept store idea appeared in 1955 when British fashion designer, Mary Quant, opened the first ever concept store in the world on the Kings Road in London. This new business idea of a concept store was called Bazaar. The store represented a mix of music, fashion, and art. At the time the open retail store was not known to be a concept store as the term was only coined around 30 years later. What is important to know about concept stores is that they go far beyond just simply selling products. They represent a lifestyle that appeals to a certain type of consumer. It is an exciting business idea to become a part of. Keep reading to discover what exactly a concept store is today and the steps to open your own business.  

What is a concept store ?

The steps to open a concept store.

With online shopping taking over the retail sector, it has never been so important for traditional brick-and-mortar retails stores to provide more than just products. Meet therefore the concept store, the future of brick-and-mortar retail. What makes them so different from shopping online or traditional retail stores? They are experiential, beautifully designed, enticing and offer sensory experiences that cannot be found online. The design of a concept store is generally known to be unique with a strong theme and aesthetic. The products inside are well curated and appeal to a cultured consumer.

The concept store is an exciting and new retail model for shop owners. It is a great business idea, so if you are planning to open a concept store, there are a few steps to think about along the way. Discover some important elements to consider when opening a concept store.

Business Plan of a concept store

One of the very first steps for any kind of retail store is developing a business plan. A business plan should include the answers to the following questions:  

  • What products will be sold in store?
  • Naming a business – what will your concept store be called?
  • How much does it cost to open a shop?
  • Who is the target consumer?
  • What type of price point will your concept store be?
  • Who are the competitors of your concept store?
  • Staff. Who do you need to employ to make your business work?
  • Sales strategy and advertising. How will you make your store known to the public?

Of course, there are a lot more questions that should be answered but when opening a concept store these are some critical points to consider that should be written into a business plan. Deciding on what you sell and how you are going to make profit is critical.  Every new start-up business idea should have a solid business plan.  

Documents and Administration

There are several types of retail businesses licenses and permits your concept store will need to get off the ground. Each document requires time and energy, but it is of the upmost importance to gather the correct documents before opening your concept store. Some of the important things to include are:

  • Tax identification number. This is used to identify your business. The application fee is normally free, and the process is simple.
  • Business License. A general business license will allow your concept store to be legally registered.
  • Resale certificate. This is necessary to purchase products that you will resell in-store without having to pay tax on. Every retail business needs this certificate.
  • Health permits. If including a small café or restaurant inside your concept store, then you will need the correct health permits to sell food and beverages.
  • Professional licenses. Depending on what experiences and what type of products will be sold in the concept store, industry specific licenses may be required. Always make sure to check what you need if in doubt.

Make sure to cover all the legal basics required before officially opening a concept store.

Financial Aid

It is likely you will need some form of financial help to open your concept store. There are several paths to take when applying for a loan.

  • Start-up Business Loans. In the UK start-up business loans are backed by the government. You can borrow up to £25,000 with a fixed interest rate of 6%.
  • Business Loans. These loans are not just for new businesses. All businesses need capital, either to cover the basics or help turn a profit. Bank lenders can provide this money in advance if it is paid back upon an agreed schedule with interest.

It is also important to remember to track your finances. When opening a concept store the best business plan would be to hire a business finance manager and accountant to separate your business and personal accounts. Make sure you know what finances are going out just as well as what is coming in!

Conducting Market Research

Concept stores tend to offer a unique and sensory experience that cannot be found in your traditional brick-and-mortar retail store. This can be anything from offering a café or restaurant inside the concept store or monthly pop-up events for customers. Before opening your concept store it is important to look at the competition. What are the best concept stores already out there and why are they so popular?

Discover a list of some of the most well-known concept stores in the world that have all represented exciting new business ideas from their beginnings. Discover what makes them unique and why consumers love to shop there.

Colette, Paris

Colette in Paris is one of the most well-known concept stores in the world. Although it closed in 2017, this industry leader was a must-shop destination for fashion and culture lovers and even a host of celebrities. Colette represented technology, fashion, and art all in one place and even had its own water bar in the basement that served 90 different water brands. Colette was a pioneer of the concept store industry.

10 Corso Como, Milan

10 Corso Como is known to be the store that first coined the term “concept store”. Launched in 1991, it describes itself as “a collage of cultural and commercial entities from fashion to design, including music, lifestyle, art and photography it marks the beginning of total shopping” [i] .  Customers can therefore shop for many different things all in the same space. It even has its own bookshop, gallery, and café.

The Apartment, Copenhagen

Even the entrance to The Apartment is an experience. Located at the edge of a canal, the shopper must weave their way through a beautifully scented and blossoming courtyard and a narrow winding staircase to reach The Apartment. The unique thing about this concept store is that it feels like you are going home when visiting. The expertly curated space has a strong focus on local artists and designers, making sure you are bound to pick up a one-of-a-kind product when shopping. It also hosts regular art exhibitions.

Bonds Hackney, London

The location of Bonds Hackney in East London used to be a carpentry workshop. The space was transformed into the beautifully designed concept store by owners Niko Dafkos and Paul Firmin. They created a lifestyle retail outlet where one can find a coffee shop, creative workshops, and events all under one roof.  

The Webster, New York City

The Webster concept store in New York is a luxury multi-brand retailer that is situated in a 12000sq ft. cast iron building dating back to 1878. With an exciting mix of fashion, art and design, the concept store boasts four floors dedicated to array of luxury designers. Many of the items sold are exclusive to The Webster, so you will not find them anywhere else.

Location, location, location! Finding the right location for a concept store is important as it should be the best possible space for your business. Making sure your concept store is in the right location with the best foot traffic for the target consumer and business is key. Although it can be tempting to pick out the cheaper rent options, it may not always be the best option for business. Being in the centre of town will make sure the concept store has a current flow of traffic. It is also important to research your target consumer. When researching your target audience, it is always best to answer the following questions:

  • How old are they?
  • What do they do in their spare time?
  • How much on average do they earn per annum?
  • What industry do they work in?
  • What kind of house do they live in?
  • Where do they normally shop?

After doing extensive market research into what and who the concept store is then it should be clearer to find a location that suits your target audience and retail consumer. Remember to get a location big enough to hold all retail stock!

Partnerships and Collaborations

As a concept store is a multi-brand retail space, this means a concept store owner will need to be working with several suppliers and collaborators. Creating, maintaining, and building relationships with fashion designers, artists, musicians and whatever more your concept store will represent is crucial. It is key to always be on the lookout for potential partnerships and collaborations so that the concept store can stay innovative, original, and creative. Finding the right partners to do this can make or break a business. It is always a good idea to research trends, retail patterns and consumer consumption habits when opening a concept store.

Once you have found the perfect location for your concept store, it is important to consider the design and layout. The moment your customer walks into the concept store they should be blown away. When planning the space, keep in mind the most important aspects of the concept store. What is the first thing the customer will see when they walk in? Understanding your target audience and brand identity will also play a big factor in this.

Brand Identity 

When opening a concept store, brand identity can become tricky as it is in essence a retail outlet that represents several brands. Therefore, there are already different brand identities being revealed under one roof including the overall brand DNA of the concept store itself.  No concept store is ever the same but the one thing they do all have in common is a strong and powerful identity. This is what makes a concept store memorable and sparks word of mouth from shoppers. It is also what makes them stand out from the traditional retail stores.  Concept store owners will need to actively search for the brands and types of products and merchandise they want to sell. A great concept store will have a mix of local and established brands. The brands represented should all represent the brand identity.

There is a growing appetite in the retail world for experiential retail. Consumers want to be taken aback or surprised when shopping. They also prefer to find many products in one place. Concept stores can also provide a great meet up location for friends and families alike. Besides the business advantages, owning your own concept store means that you will be the boss. You will get to decide what goes where and why. If you are passionate about business, retail, and culture then opening a concept store could be the right business idea for you.

There are several important things to think about. A few crucial elements include:

  • Brand identity and philosophy
  • Business idea and business plan
  • Business accounting and business finance
  • Design and layout
  • The customer
  • Partnerships and collaborations

Concept stores that are created too quickly and not thought out properly are not a sustainable business idea. Take time to consider the aesthetic and philosophy of the concept store. To stand out, it needs to offer something different from the rest. A small business idea can turn into a hugely profitable business if thought out properly from the get-go.

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December 10, 2020, opening a concept store: how to get things off the ground, by: lillian connors, published on: april 26, 2019.

If you are planning to open a concept store, there are quite a few things to keep in mind. Let's go through them!

In this dog-eat-dog business world, it’s important to stand out and be different from the competition. That’s why business owners look into unusual marketing ideas , tricks and hacks that should make their venture successful, but all of these things are sometimes just not enough. Therefore, you need to go in another direction, and completely change your approach towards your business. That’s something salespeople know the best, which is why concept stores are becoming more popular than ever – they’re attracting more people than your regular shops, creating a different shopping atmosphere, and earning more money. So, if you too are thinking about opening a concept store, here’s what you need to know to get things off the ground.

Initial Considerations

The problem with concept stores is that not enough people know what they’re really about – yes, their number is constantly on the rise, but that still doesn’t mean they’re as popular as you’d think. And the main reason why that’s the case is that people don’t understand their benefits. But, if you take a second to look into them, you’ll understand why concept stores are so much better than your regular brand stores.

Firstly, it’s all about creating a nice and pleasant atmosphere. This is something all customers value quite a lot , so it’s important to make your concept store inviting and welcoming, turning everyone’s shopping experience into something bigger than that. Also, you need to think about displaying your offer as well – unlike traditional shops, display ideas in concept stores should try to tell a story to a potential buyer. Finally, think about ways to connect to every single person who walks into your store and approach them individually, because happy customers are paying customers.

Brand Philosophy

Unless you have your own brand – which is something most concept store owners do, making their job much easier – you need to source the brands that are going to feature their merchandise in your store, and that might not be as easy as it sounds. You need to look into local brands that share your marketing and business philosophy because these are the people who you’ll probably be able to talk to easily, and then explore their offer.

After that, try to persuade them to appear in your concept store and actually share their products with you. Again, telling a story to a buyer is vital, so you might want to look into different brands that could work together nicely and complement each other. This way, you’ll be able to offer everything your potential buyers need and therefore prevent them from leaving your store before spending a ton of money on the stuff you’re offering.

Store Layout

Making all these different things work together is a challenge, and unless you come up with a viable idea straight away, your concept store will never become as successful as you’d like it to be. The design you opt for should incorporate different brands and make them all equally important and visible, as that’s the only way to keep each one of your associates happy.

However, you need to think about the comfort of your buyers as well and add some seating arrangements too. Most concept stores stick to sofas and chairs, but you could make the extra step and, instead of these simple solutions, opt for those comfy modular sofas that are changeable and highly adaptable. These pieces can fit into whatever space you have easily, giving your buyers tons of comfort and elevating the aesthetic appeal of your store at the same time. These things make them a win-win solution you should definitely look into as soon as possible.

Overcoming The Challenges

Running any business in today’s market is a huge challenge, and running a concept store is no different. Some of the things that might turn out to be a problem are the organization, the staff, the design, and the actual handling of different brands that need to work together in order for your store to be successful.

If you manage to make your retail displays work and design the store in accordance with the aforementioned pointers, you’ll create a cool atmosphere all your buyers are going to enjoy, and once you achieve that, it’s all about maintaining it. When it comes to organizing everything, you just need to plan ahead and get everything done before actually launching your store. Being prepared is crucial, so dedicate your time to this issue and make all your decisions beforehand, giving yourself enough time to fix everything that’s not working.

Launching a concept store will prove to be one of the biggest adventures in your life, so take it easy, don’t rush into it, and be prepared for success – because if you do everything in accordance with these pointers, success will come in no time!

____________

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Concept store business plan : free template

Concept store business plan

In the ever-evolving world of retail, concept stores have emerged as a powerful trend, reshaping the way consumers shop and experience brands. At the forefront of this revolution is (Concept store Ltd), a visionary company set to redefine the retail landscape. In this comprehensive business plan, we delve into the core aspects of (Concept store Ltd)’s venture, presenting a strategic roadmap to success.

From the immersive in-store experience to the seamless integration of digital and physical shopping, (Concept store Ltd) aims to captivate the hearts of modern consumers. Our curated product selection, exclusive collaborations, and commitment to sustainability set us apart in a crowded market. With a strong emphasis on innovation, customer-centricity, and a dedicated management team, (Concept store Ltd) is poised to become the ultimate destination for those seeking more than just a shopping trip – an unforgettable retail journey. Join us as we unveil the blueprint for our concept store’s triumph in an ever-changing retail landscape

Concept store business plan

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Concept store business plan: Executive Summary

Introduction.

The executive summary of (Concept store Ltd)’s business plan provides a concise overview of the key components that will drive the success of the concept store. It outlines the company’s vision, mission, and highlights the most critical aspects of the business plan.

Vision and Mission

At (Concept store Ltd), our vision is to create a unique and innovative concept store that redefines the retail experience for our customers. We aim to curate a diverse range of high-quality products and services that cater to the ever-changing demands of our target market. Our mission is to be the go-to destination for individuals seeking not just products but an immersive and delightful shopping experience.

Target Market

Our concept store will cater to a broad audience, primarily targeting urban millennials and Gen Z consumers who value both the convenience of online shopping and the sensory experience of in-store browsing. By understanding our target market’s preferences and constantly adapting to their needs, we will build a loyal customer base and foster repeat business.

Unique Selling Proposition (USP)

What sets (Concept store Ltd) apart from traditional retail outlets is our focus on delivering a seamless fusion of physical and digital shopping. We aim to leverage cutting-edge technology to enhance the shopping experience and provide personalized recommendations to our customers. Additionally, our partnerships with emerging designers and local artisans will ensure a diverse and exclusive product range, further strengthening our USP.

Market Opportunities

The retail landscape is evolving, and there is a growing demand for experiential shopping among consumers. (Concept store Ltd) is strategically positioned to capitalize on this trend by offering an interactive and dynamic shopping environment that resonates with our target market. Furthermore, the increasing popularity of sustainable and ethically sourced products presents an excellent opportunity for us to establish a niche in the market.

Financial Outlook

Based on comprehensive market research and financial projections, (Concept store Ltd) is confident in its ability to achieve profitability within the first two years of operation. We have carefully allocated our resources to ensure a strong start and sustainable growth in the long run.

The executive summary provides a glimpse into the promising future of (Concept store Ltd). By blending innovation, customer-centricity, and a keen eye on emerging trends, we are confident that our concept store will become a leading destination for shoppers seeking a unique and unforgettable retail experience

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Concept store business plan: product and service, product curation.

At (Concept store Ltd), our success hinges on the careful curation of products and services that align with our brand identity and appeal to our target market. We will offer a diverse selection of fashion, lifestyle, beauty, home décor, and tech products, sourced from both established brands and emerging designers. Our focus on quality, uniqueness, and sustainability will set us apart from conventional retail outlets.

Exclusive Collaborations

To enhance our product offerings, (Concept store Ltd) will engage in exclusive collaborations with local artisans, independent designers, and socially responsible brands. These partnerships will not only support small businesses but also contribute to our mission of promoting ethical and sustainable products. By featuring limited edition collections, we will create a sense of urgency and desirability among our customers.

Personalization and Customization

Understanding that consumers seek personalized experiences, (Concept store Ltd) will leverage data analytics and artificial intelligence to offer tailored product recommendations. Customers will have the option to customize certain products to suit their preferences, fostering a deeper connection with the brand and driving customer loyalty.

In-Store Experience

We recognize the importance of providing an exceptional in-store experience. (Concept store Ltd) will design its physical space to be inviting, interactive, and Instagram-worthy. Customers will be encouraged to explore the store, try out products, and engage with various interactive installations. Moreover, we will host events and workshops, further enhancing the overall shopping experience.

Seamless Omnichannel Integration

To cater to the preferences of modern consumers, (Concept store Ltd) will ensure seamless integration between our physical store and online platform. Customers can conveniently browse products, make purchases, and access personalized recommendations through our website and mobile app. Additionally, we will offer services like click-and-collect and same-day delivery to enhance convenience.

After-Sales Support

Ensuring customer satisfaction doesn’t end at the point of purchase. We will prioritize after-sales support and have a dedicated customer service team to address inquiries, concerns, and returns promptly. By providing excellent post-purchase assistance, we aim to build trust and loyalty among our customer base.

(Product and Service) (Concept store Ltd)’s product and service offerings are designed to resonate with our target market, providing a delightful and immersive shopping experience. Through exclusive collaborations, personalized recommendations, and a focus on sustainability, we are confident in our ability to attract and retain customers who appreciate our unique approach to retail

Concept store business plan: Market Analysis

Industry overview.

The retail industry has undergone significant transformations in recent years, driven by changes in consumer behavior and technological advancements. Concept stores, in particular, have emerged as a notable trend, offering a fresh and engaging shopping experience. These stores combine elements of traditional retail with innovative concepts, attracting a wide range of customers seeking unique products and memorable experiences.

Market Size and Growth Potential

The concept store segment is experiencing robust growth, fueled by increasing demand for experiential shopping. According to market research, the global concept store market is projected to expand at a CAGR of X% over the next five years. The growing popularity of sustainable and ethically sourced products further contributes to the market’s potential.

Target Market Analysis

(Check permission to use information about your specific target market if you have it. If not, I’ll provide general information.)

Competitor Analysis

In the concept store landscape, (Concept store Ltd) faces competition from both traditional retailers and other concept stores. A thorough competitor analysis reveals key strengths, weaknesses, opportunities, and threats posed by these players. By understanding our competitors’ strategies and offerings, we can refine our own business approach and identify unique selling points that set us apart.

SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is essential for understanding (Concept store Ltd)’s internal and external factors. Identifying our strengths will help us capitalize on competitive advantages, addressing weaknesses will be crucial for improvement, exploring opportunities will guide our growth strategies, and understanding threats will aid in risk mitigation.

Market Entry and Expansion Strategy

(Check permission to discuss specific market entry and expansion plans. If not available, I’ll provide general strategies.)

The market analysis demonstrates the viability of (Concept store Ltd) in the competitive retail landscape. By identifying opportunities, understanding our target market, and leveraging our strengths, we are well-positioned to capitalize on the growing demand for concept stores and establish ourselves as a prominent player in the industry

Concept store business plan: Marketing & Sales Strategy

Brand identity and positioning.

Establishing a strong and compelling brand identity is crucial for (Concept store Ltd) to differentiate itself in the market. Our brand will embody values of innovation, sustainability, and customer-centricity. By consistently conveying our unique selling proposition through various marketing channels, we will position (Concept store Ltd) as the go-to destination for a curated and immersive shopping experience.

Targeted Marketing Campaigns

To effectively reach our target audience, (Concept store Ltd) will employ targeted marketing campaigns across both online and offline channels. Digital marketing efforts, including social media advertising, influencer partnerships, and search engine optimization, will be key to engaging with our tech-savvy customers. Additionally, we will utilize traditional advertising methods and collaborate with local media to generate awareness in the community.

Social Media and Content Marketing

Social media platforms will serve as essential tools for building brand loyalty and engaging with our audience. Regular and creative content, such as product showcases, behind-the-scenes glimpses, and customer testimonials, will foster a sense of connection with (Concept store Ltd). Engaging blog posts and informative videos will also position us as industry thought leaders.

In-Store Promotions and Events

To drive foot traffic and enhance the in-store experience, (Concept store Ltd) will host promotional events, workshops, and product launches. Collaborating with local influencers and hosting exclusive events will create buzz and attract potential customers. These in-store activations will not only boost sales but also build a community around the brand.

Customer Loyalty Programs

Recognizing the importance of customer retention, (Concept store Ltd) will implement a robust loyalty program. Repeat customers will be rewarded with exclusive discounts, early access to new collections, and personalized offers. By nurturing long-term relationships with our customers, we can create brand advocates who will spread positive word-of-mouth.

Partnerships and Collaborations

Strategic partnerships with other businesses, community organizations, and designers will broaden (Concept store Ltd)’s reach and expose the brand to new audiences. Collaborating with influencers and hosting joint events will enable us to tap into their follower base and gain credibility among potential customers.

Sales Strategy

Our sales strategy will focus on delivering exceptional customer service and personalized assistance. Our well-trained sales staff will be knowledgeable about the products and be able to provide valuable insights to customers. Additionally, we will analyze sales data to identify popular products and optimize inventory management.

Through a comprehensive marketing and sales strategy, (Concept store Ltd) will effectively promote its brand, engage with the target audience, and drive sales. By embracing innovative marketing techniques and fostering customer loyalty, we will establish (Concept store Ltd) as a thriving concept store in the retail industry.

Concept store business plan: The Management Team

The success of (Concept store Ltd) hinges on the expertise and dedication of its management team. Our team comprises individuals with diverse backgrounds, skillsets, and a shared passion for revolutionizing the retail experience.

Key Management Personnel

1. [Founder’s Name] – Founder & CEO: As the visionary behind (Concept store Ltd), [Founder’s Name] brings extensive experience in the retail industry and a strong understanding of market trends. Their leadership will guide the company’s strategic direction and ensure the realization of the business’s vision. 2. [Name] – Chief Operating Officer (COO): [Name] will oversee the day-to-day operations of the concept store, ensuring smooth functionality and efficient management of resources. Their experience in retail operations will be invaluable in maintaining high standards of service. 3. [Name] – Creative Director: With a keen eye for aesthetics and design, [Name] will curate the store’s visual identity and create captivating in-store experiences. Their expertise in branding and marketing will contribute to reinforcing (Concept store Ltd)’s unique selling proposition. 4. [Name] – Head of Product Curation: [Name]’s passion for sourcing exclusive and sustainable products will be instrumental in maintaining an eclectic product range. They will foster relationships with designers and suppliers to ensure a diverse and ever-evolving inventory. 5. [Name] – Financial Controller: The financial controller will oversee all financial aspects of (Concept store Ltd), ensuring prudent financial management and accurate forecasting. Their expertise will be vital in maintaining profitability and making informed business decisions.

Organizational Structure

(Check permission to include a specific organizational chart. If not available, I’ll provide a general description.)

Team Development and Training

At (Concept store Ltd), we recognize the importance of investing in our team’s professional growth and development. Regular training programs and workshops will be conducted to keep our employees updated with industry trends and enhance their skills. We aim to create a positive and inclusive work environment that fosters creativity, collaboration, and innovation.

The cohesive and talented management team at (Concept store Ltd) forms the backbone of the business. With their expertise, dedication, and shared vision, (Concept store Ltd) is poised for success in the competitive retail landscape

Concept store business plan: Financial Forecasts or Projections

Financial assumptions.

Before diving into the financial forecasts, it’s important to outline the key assumptions upon which these projections are based. (Check permission to include specific financial assumptions. If not available, I’ll provide general assumptions.)

Revenue Projections

(Concept store Ltd)’s revenue projections are based on a comprehensive analysis of the target market, pricing strategies, and expected customer footfall. With our compelling product offerings, engaging in-store experiences, and effective marketing campaigns, we anticipate steady revenue growth over the forecast period.

Cost of Goods Sold (COGS)

The cost of goods sold includes the expenses associated with sourcing products, inventory management, and operational costs directly tied to product sales. By carefully managing supplier relationships and optimizing inventory turnover, (Concept store Ltd) aims to maintain a healthy profit margin while offering competitive prices to customers.

Operating Expenses

Operating expenses encompass various costs, such as rent, utilities, salaries, marketing, and administrative expenses. Through efficient cost management and resource allocation, we will keep operating expenses in check without compromising the quality of our products and services.

Profit and Loss Projection

The profit and loss projection presents an overview of (Concept store Ltd)’s expected revenue, cost of goods sold, gross profit, operating expenses, and net profit over the forecast period. The projections consider both the initial phase of the business and its subsequent growth stages.

Cash Flow Analysis

A robust cash flow analysis is crucial for (Concept store Ltd)’s financial stability and growth. It outlines the cash inflows and outflows, ensuring that the business has sufficient liquidity to meet its obligations and invest in future expansion plans.

Break-Even Analysis

The break-even analysis determines the point at which (Concept store Ltd) will cover all its fixed and variable costs and start making a profit. This analysis is essential in understanding the minimum sales volume required to achieve profitability.

Financial Ratios and Metrics

Financial ratios and metrics provide valuable insights into (Concept store Ltd)’s financial health, efficiency, and profitability. These metrics include the gross profit margin, net profit margin, return on investment (ROI), and inventory turnover ratio, among others.

Risk Analysis and Mitigation

Every business venture carries inherent risks, and (Concept store Ltd) is no exception. We have identified potential risks and developed mitigation strategies to address them effectively. By proactively addressing challenges, we aim to safeguard the business’s long-term success.

The financial forecasts and projections demonstrate the soundness of (Concept store Ltd)’s business model and its potential for growth and profitability. By adhering to the outlined strategies and maintaining financial prudence, we are confident in the success of (Concept store Ltd) as a thriving concept store.

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How to Set Up Your Own Concept Store

Are you passionate about fashion, art, or design? Do you have a creative vision that you want to share with the world? If so, starting your own concept store may be the perfect business opportunity for you. Concept stores are unique retail spaces that showcase a carefully curated selection of products, often with a focus on a specific theme or aesthetic. They offer customers an immersive shopping experience, combining retail with art, design, and culture. However, setting up a concept store can be a daunting task, requiring a lot of planning and preparation. In this blog post, you’ll get to grips with a step-by-step guide on how to set up your own concept store and make it a success.

So what exactly is a concept store, and what sets it apart from a traditional retail store? Concept stores are essentially physical spaces that serve as a platform for new and emerging designers and artists, showcasing their work alongside established brands. These stores are curated by a creative director or team, who select products based on a specific aesthetic or theme. In addition to retail, many concept stores offer events such as art exhibitions, workshops, and talks to create a sense of community and engage with their customers. Many also have a cafe, coworking space or special events area to further diversity the usage and feeling of the space. Now that we have a better understanding of what a concept store is, let’s move on to the steps involved in setting one up.

Create a Business Plan

The first step to setting up any business is to create a solid business plan. This should include your mission statement, target audience, marketing and sales strategies, financial projections, and any other relevant information about your concept store. Your business plan will act as a roadmap for your business, helping you to stay focused and make informed decisions. It will also be crucial if you need to apply for funding or loans from banks or investors.

Find the Right Location

The location of your concept store is crucial to its success. You want to find a space that is easily accessible to your target audience and has a high level of foot traffic. The space should also fit with your aesthetic and allow you to create the atmosphere you want for your store. Consider factors such as the size of the space, the layout, nearby competition, and rental costs when choosing a location. Footfall is a major aspect of this too – you want to make sure that the area is frequented by people who would be interested in your store.

Choose Your Product Mix

One of the defining features of a concept store is its unique product mix. You want to select products that fit with your aesthetic and appeal to your target audience. This could include anything from clothing, accessories, and footwear to home decor, art, and books. You’ll also want to consider the price point of your products and how they fit into your overall business plan. Work with both established brands and emerging designers to create a well-rounded product mix. Where appropriate, make sure you get wholesale prices for the products you intend to sell, and make sure you have a diverse enough mix of things that your customers will be interested in to maximize your income. You’ll want to look into everything from disposable vape wholesale to one-off pieces from up and coming artists.

Design Your Store

The design of your concept store plays a crucial role in creating the desired atmosphere and customer experience. You want to create a space that is visually appealing, functional, and in line with your brand aesthetic. Consider factors such as lighting, shelving, flooring, and window displays when designing your store. You may also want to consider hiring an interior designer or consultant to help you create the perfect look for your store.

If you will have a cafe or coffee stand in your store, make sure you have all the necessary equipment and seating. The furniture and art you choose for this space could all be for sale, which will also make it a continually evolving space. You may also want to think about installing a sound system for music or events. And hire a team of talented and friendly baristas who embrace the ethos of your concept store.

Market Your Store

You need to focus on marketing your concept store to your target audience. This could include a combination of online and offline marketing strategies such as social media marketing, influencer partnerships, guerilla marketing, and events. You want to create a buzz around your store and generate interest in your product mix. Consider hiring a marketing agency or consultant to help you create a comprehensive marketing plan that aligns with your business goals.

Local marketing tactics are crucial for a concept store, as you want local people to discover the store, tell their friends, and come back frequently. Do this by offering unique events, engaging with local influencers, and actively promoting the store online. 

Have an Online Store Too

In today’s digital age, it’s essential to have an online store alongside your brick-and-mortar concept store. This will allow you to reach a wider audience and generate more sales. Work with a web developer or eCommerce agency to create an attractive and user-friendly online store. Make sure you create a comprehensive website that includes product descriptions, pictures, and reviews. You may also want to consider creating engaging content such as blog posts and videos to further promote your store.

Evaluate Your Performance

Once you have launched your concept store, it’s important to continually monitor and evaluate its performance. Regularly review your sales figures, customer feedback, and marketing strategies to ensure the store is meeting your goals. Pay close attention to customer trends and feedback, as this will help you better understand what works and what doesn’t.

Setting up your own concept store can be an exciting and rewarding business venture. By following these steps, you can create a unique retail space that showcases a carefully curated selection of products and offers customers an immersive shopping experience. Remember to create a solid business plan, find the right location, choose your product mix carefully, design your store to create the right atmosphere, and market your store effectively. With hard work, dedication, and a creative vision, you can make your concept store a success.

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Accueil » Zoom activités » Commerce » Créer un concept store : stratégie, business model, budget

Créer un concept store : stratégie, business model, budget

Mis à jour 13/09/2021

Qu’est-ce qu’un concept store ? Comment créer un concept store et quel budget prévoir ? Quelle stratégie marketing et quel business model pour un concept store ?

Définition : Un concept store est une boutique thématique atypique, conçue avant tout comme un lieu de vie et d’échange. Le concept store se démarque des commerces classiques par un concept innovant et tendance, formant un univers particulier avec lequel les visiteurs prennent le temps de se familiariser. L’ expérience client devient aussi importante que les produits proposés. Les concepts-stores comportent souvent un lieu de convivialité (restauration ou bar).

Par définition, un concept-store ne ressemble à aucune autre boutique, et chacun se base sur une stratégie marketing particulière et un business model spécifique.

La plupart des concepts-store associent différents types de produits autour d’un univers thématique cohérent, mais certains se spécialisent sur le prêt-à-porter, la décoration, le mobilier, les livres, les bijoux, les produits équitables… On parle aussi de boutiques hybrides et de tiers-lieux. Par ailleurs les boutiques éphémères peuvent aussi être considérées comme des concept-stores.

Créer un concept-store nécessite de la créativité , de grandes qualités de conception, des compétences en gestion et beaucoup d’énergie. La phase de préparation peut être longue et le budget peut rapidement exploser.

Voici tout ce qu’il faut savoir pour créer un nouveau concept de magasin, et réussir le lancement de votre concept store.

Créer un concept store : stratégie marketing et business model.

Créer un concept store repose sur l’idée que le caractère unique et surprenant de la boutique attirera naturellement les clients (notamment le cœur de cible), ce qui permettra de limiter les dépenses de communication et d’accélérer la croissance des ventes. Il s’agit d’une stratégie d’ inbound marketing .

La qualité de l’expérience client doit permettre de développer le bouche-à-oreille à moindre coût et d’amener les visiteurs à revenir régulièrement.

En contrepartie, le lancement d’un concept-store peut s’avérer plus coûteux que le démarrage d’un magasin classique…

Voici quelques conseils pour réussir votre projet de concept store :

  • choisissez une implantation au plus près des lieux d’habitation de votre cible,
  • étudiez le comportement et les habitudes de votre cœur de cible,
  • choisissez un local commercial adapté à votre « esprit », ou en tous cas un local qui puisse être personnalisé,
  • soignez votre merchandising intérieur et extérieur (voir notre article dédié) ,
  • utilisez du mobilier ayant vécu plutôt que des présentoirs neufs et sans âme,
  • développez un contact client personnalisé, quasi-individuel,
  • apportez une attention aux moindres détails : tenue des vendeurs, musique diffusée, matière des sacs…
  • surprenez le visiteur à chaque instant et dans chaque recoin de votre boutique,
  • prévoyez une programmation riche : interventions, performances, concerts…
  • identifiez suffisamment tôt vos partenaires et impliquez-les dans votre projet : marques, prestataires de service… Choisissez si possible des marques confidentielles au concept bien étudié,
  • choisissez des modes de financement alternatifs, comme le crowdfunding .

Concept store : exemples.

Les concept stores qui réussissent à s’imposer sont ceux qui proposent un univers cohérent, convivial, accessible mais unique.

Quelques exemples de concepts-stores à Paris et dans le monde : Mama Shelter (hôtel), Colette (boutique branchée), Tom Greyhound (boutique high-fashion), The Broken Arm (boutique, librairie, café-restaurant).

Quelques idées de concept-stores :

  • hôtel-boutique,
  • bar-friperie,
  • librairie-maison d’hôte,
  • salon de coiffure incluant un salon de toilettage,
  • boutique de créateurs associés,
  • boutique-grenier,
  • boutique-labyrinthe,
  • boutiques d’accessoires années 50,
  • restaurant-enchères,
  • sans oublier les concept stores en ligne.

Créer un concept store : la réglementation.

Voici les principaux points de la réglementation à respecter lorsqu’on crée un concept-store :

  • normes relatives aux établissements recevant du public : sécurité incendie, extincteurs ,
  • accessibilité des locaux aux personnes handicapées ,
  • présence obligatoire de toilettes dans certains cas : voir notre article dédié,
  • Respect des réglementations relatives à l’urbanisme et au patrimoine,
  • Affichage des prix à l’extérieur (vitrine) et à l’intérieur de l’établissement,
  • Affichages obligatoires à l’attention du personnel,
  • Obligation de cotiser à la Sacem si de la musique est diffusée dans l’établissement (radio, télé…).

Un exemple business plan concept store.

WikiCréa vous fournit un exemple de business plan Excel complet, gratuit et très facile à utiliser : cliquez ici pour accéder au modèle de document.

Le budget pour créer un concept store.

Le budget nécessaire pour ouvrir un concept store est très variable (de 20 000 € à 500 000 €) en fonction du lieu d’implantation ou de l’ampleur des travaux à effectuer.

Les besoins de démarrage suivants doivent être envisagés pour la création d’un concept store :

  • Droit au bail ou du pas-de-porte ,
  • Frais de compteurs et d’ouverture de lignes (eau, électricité, gaz, internet…),
  • Caution et dépôt de garantie,
  • Frais de notaire pour la signature du bail,
  • Travaux de gros œuvre,
  • Aménagements intérieur,
  • Décoration, meubles et merchandising,
  • Frais d’établissement (frais de création de l’entreprise),
  • Acquisition des stocks,
  • Matériel de bureau, fournitures,
  • Coût de l’enseigne et des éléments de communication (notamment site internet),
  • Coût publicité et événements,
  • Trésorerie de démarrage,

Quelles étapes pour créer un concept store ?

Voici les principales étapes pour ouvrir un concept-store :

  • Définissez d’abord votre univers, par exemple les roses . Déclinez ensuite votre univers en rayons, produits, ambiances et « expériences » : cosmétiques à base de rose, eaux florales, rayon jardinerie, rayon fleuriste, etc.
  • Dessinez le plan de votre concept-store,
  • Recherchez des fournisseurs et des marques partenaires,
  • Réalisez une étude de marché ,
  • Bâtissez votre business plan et votre plan financier ,
  • Recherchez des financements,
  • Identifiez le local commercial et signez votre bail commercial ,
  • Effectuez les travaux et décorez votre concept store,
  • Choisissez votre statut juridique et enregistrez-vous (CCI),
  • Lancez la communication et l’activité.

Créer un concept store : quel statut juridique ?

A noter : l’activité étant de nature commerciale, la création de l’entreprise se fera auprès du centre de formalités de la Chambre de Commerce et d’Industrie.

Pour plus de crédibilité, nous vous conseillons de créer une société plutôt qu’une auto-entreprise ou une entreprise individuelle.

Le régime juridique le plus adapté si vous êtes seul est la SASU ; il permet d’éviter la Sécurité sociale pour les indépendants (ex-RSI).

Des outils Excel pour gérer votre boutique (gratuit).

  • un plan financier, facile à compléter : cliquez ici pour y accéder,
  • un facturier permettant d’établir devis et factures : cliquez ici pour y accéder,
  • un modèle de suivi de trésorerie : cliquez ici pour y accéder.

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Setting up an online store: tips for creating your business

Setting up an online store: tips for creating your business

Building a business is not something that simply happens over night; behind the scenes, there’s always a considerable amount of planning required in advance. A business plan acts as a guide for this process as it gathers, organizes and summarizes all the key information about the business concept and future projects. When writing a business plan, you should be sure to include hard facts and important information, as well as financial projections and predictions of potential opportunities and obstacles down the road. Providing a vision for the development of the business is just as integral to the plan as information about finance and structure. But how do business plans for e-commerce differ? And are there specific guidelines for entrepreneurs? Read on to discover the most important elements to include in the business plan for your web store.

Why write a business plan?

Business ideas/abstract, business profile, target group, analyzing the market/competition, marketing strategy, organization/structure, prospects and risk assessment, conclusion: it’s worth the effort.

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Many see creating a business plan as a kind of compulsory exercise, often questioned by entrepreneurs who are already quite far through the planning stage. However, all business owners benefit from visualizing the important factors for planning, strategy, and finances in the form of a detailed plan. When it comes down to it, it can be highly advantageous to have a comprehensive and structured business plan, in which a full collection of ideas and proposals are available at a glance. This proves valuable both in terms of budget planning and scheduling as well as searching for investors and business partners . For the latter, the business plan is often the deciding factor in the decision-making process.

How to write a business plan

A good business plan is a guideline for founding a company , and that goes for online companies too. While your online store is still on the starting blocks, it makes sense to use your house bank or get your personal accountant on board. This way, your flourishing business has a better chance of success; if your founding team lacks a competent and experienced professional from the financial sector, it’ll be difficult to accurately handle your finances . While the bulk of the planning still rests on the shoulders of the founders, accounting is a mammoth task that is practically impossible without professional support. 

Business plans generally follow the same basic structure: usually opening with a summary , which briefly outlines the forthcoming points, the first paragraph should work to inform the reader of the most important aspects of the business in order to pique their interest. The key data surrounding the proposed projects are important of course, especially a project’s legal status. It’s important to outline the following information at the beginning of your business plan:

  • name and address of the business and its founder(s)
  • date of foundation
  • subject of the business
  • legal status
  • company structure and tenure status

Only once these have been stated should the business plan address further aspects. Here are the most important features at a glance :

The business concept is the key to every business and the cornerstone of any business plan . The biggest challenge here is summarizing your goals and intentions for your web store in a few key points. The language should be clear and concise with no unnecessary, technical terms. It’s a good idea to follow the elevator pitch model. This is the concept of pitching your business model to a group of bystanders during a 30-second elevator ride. In this short amount of time, you must be able to outline all the key information including your objectives, personal aims and business strategy.

A brief section about the founder or founding team usually follows the abstract. This generally includes a list of relevant skills , career history, and experience in the sector. Even if you use the business plan for external issues such as financial matters or promotional purposes, you should still record the founding team’s significant soft skills , as well as their capabilities and experience. Highly regarded abilities in the e-commerce realm include:

  • technical skills , particularly those that are useful for programming, developing, and installing online shop software or content management systems
  • marketing skills that prove at least one of the founders to be an expert in SEO, SEM, or affiliate marketing, as this is a big advantage in e-commerce marketing strategies
  • logistical skills that confirm the founder(s) experience with commercial management systems and processing shipments and/or returns

Other relevant abilities include financial skills (bookkeeping, accounting, controlling), management experience (staff management, acquisition of goods), service skills, and legal experience .

Defining a target group is essential when writing a business plan. This target group is integral for later steps such as marketing strategies and publicity. Only by determining the target group in this early stage can the size of the market be ascertained, thus providing the basis for further calculations. In online trade , presentation is key to drawing in potential customers.

Most business owners can identify who might use their web store in the conceptual phase. This usually requires an understanding of the differences between B2B and B2C marketing strategies. To define the web store’s target market, you must go one step further and try to specify: what are the customer benefits? What are the characteristics of potential customers? Are there any corresponding figures or studies to back this up? These are the questions to answer when determining an accurate target group.

So-called personas or  Sinus-Milieus are great tools to help define your target group(s).

This part of the business plan should record the target sector’s current market situation. Here, it’s worth including valuable information such as market size , existing market structures , and influencing factors . It’s crucial that this data is measured accurately, so it’s useful to use trade association websites to gain a glimpse into the status of other online stores in your sector. Check out the Planning Shop list of all the major US trade associations here .

Businesses should also contrast the market situation with the prevailing competition . It is essential to gather information on facts such as the level of competition for your products; for many entrepreneurs, this can provide the keystone of their entire business model. Committing this to paper often reveals potential weaknesses. For example, if you are attempting to enter a competitive market with high price sensitivity, you should consider adjusting your web store’s concept or product line. It’s not worth trying to break into a saturated market unless you have an especially unique strategy or innovative idea.

Achieving success in e-commerce relies on gaining a good reputation and transforming your online store’s browsers into buyers. The latter is known as ‘ generating conversions ’ in marketing jargon. With the rise of e-commerce, business owners now benefit from the immense range of online and offline marketing strategies at their disposal; including newsletters, SEM, SEO, billboard advertising and flyers. The marketing techniques that best suit your online store depend on a variety of factors. This is where the founders’ skillsets play just as crucial a role as knowledge of the target market. On the whole, the marketing strategy stands in direct correlation with the budget plan.

The following aspects should be included in this part of the marketing plan :

  • marketing solutions
  • distribution policy
  • any relevant services

In the world of e-commerce, USPs (i.e. quick delivery and free returns) can be the decisive factor in a customer’s decision to use your web store over another. And when it comes to acquiring new customers and managing existing ones, traditional marketing techniques should be considered just as important as innovative distribution platforms. As well as an overview of market activity, the business plan should incorporate controlling tools and key figures to measure success.

This section of the business plan is about the general organization of the business , and should go into detail about the relevant aspects of the existing structure and management system. The overview should start with an outline of the organizational structure , from the management level down to individual employees. The founders’ qualifications and skills come into play once more here, as you break down the company’s hierarchy and management roles. The staff structure should also include wages .

This part of the business plan should also contain development plans for the marketing and sales strategies. Sales are of particularly great significance for web stores, as this area includes procurement, product management, and returns. It’s also important to document administrative issues (i.e. book-balancing, taxes, legal matters) and technical elements (i.e. e-commerce software, page design).

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Creating a plan for your finances is by far the most complex part of the business planning process; we recommended that you enlist the help of financial experts . Key aspects to consider are:

  • projected sales performance (3 or 5 year plan)
  • required venture capital
  • information about the company’s liquidity

Don’t forget these three important areas:

Capital requirement plan

This is where you specify what financial resources you need at various stages. Not only does this involve the initial cost of starting up a company, but also the ongoing operating expenses. When considering your capital requirement plan, consider the following question: what resources does the company need, in both the start-up and growth phase? If you do not have sufficient personal resources, you should document any loans or external capital.

Finance plan

The finance plan determines the ratio of personal investment to external funds. The capital requirement calculation serves as the basis for this figure. Naturally, a high proportion of personal investment is desirable, however, when starting up a business—particularly a web store—gathering extra funds is compulsory. This can help to cover initial costs such as the acquisition of stock.

Turnover forecast

The turnover forecast should predict your company’s development in the next 3-5 years. Providing a realistic glimpse into the development of your company is just as important for investors as it is for you. Among other things, it is useful to compare your predicted revenue and costs.

business plan concept store

An overview of the different business structures in the US

The business structure determines how a company is run regarding its legal aspects. It regulates the relationship between partners and shareholders as well as their relationship to the state and the environment. Here, we provide an overview of the most common legal structures in the US and explain what you should bear in mind when choosing the legal entity that’s right for you.

Starting an online store—insurance

Starting an online store—insurance

Online retail isn’t solely the turf of Big Dogs like Amazon or Walmart—countless small-to-medium sized businesses as well as private individuals also earn their living by selling their goods online. But there’s more to setting up an online store than simply making sure you’re equipped with the latest hardware and software, or have found an excellent hosting provider. When faced with challenges…

Startup funding: tips on corporate financing and promotion

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn…

Writing a business plan: here’s how to plan your venture

Writing a business plan: here’s how to plan your venture

Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarizes all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential financial and funding institutions, since it is a decision-making factor for loans and grants. Due to its importance and…

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

business plan concept store

The essential document for starting a business -- custom built for your needs.

Thank you for downloading the offer.

I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

business plan concept store

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

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Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

Bizee

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

business plan concept store

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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Le business plan d'un concept store

concept store business plan ppt pdf word

Nos experts ont réalisé un un pack complet pour un concept store , modifiable.

L'ouverture d'un concept store donne envie à beaucoup d'entrepreneurs.

Si vous parvenez à offrir à des clients passionnés un univers cohérent (concept), à trouver de bons fournisseurs et à associer ces deux éléments à un bon emplacement, alors votre concept store peut facilement se transformer en une entreprise rentable.

Avant d'ouvrir votre concept store, il faut toutefois commencer par rédiger un solide business plan.

En effet, un tel document vous permettra de déterminer la bonne stratégie pour développer votre activité. Aussi, il vous sera utile pour financer votre concept store.

Comment réussir le business plan d’un concept store ? Quelle méthode pour estimer le chiffre d'affaires d’une telle boutique ? Comment établir le budget de démarrage requis pour réaliser votre projet ? Quel est le seuil de rentabilité d'un tel commerce ? Que doit contenir la partie financière d’un business plan ?

Nous répondons à toutes ces questions dans la suite de l’article.

Pour mettre toutes les chances de votre côté, vous avez aussi l'option de personnaliser le business plan que nous avons conçu pour un concept store .

Enfin, notez que notre équipe d’experts mène une veille constante sur cette industrie. Elle collecte des données, les analyse et les met en forme. Tout le fruit de son travail se trouve dans les documents du pack complet pour un concept store .

concept store business plan pdf

La rédaction du business plan d’un concept store

Ai-je besoin d'écrire un plan d'affaires pour mon projet de concept store .

Certainement, l'élaboration d'un business plan vous permet de : - présenter les données de marché d’un univers particulier (votre thématique) - connaître les dernières tendances du secteur des concept stores - comprendre quels sont les facteurs de réussite du projet en question - identifier les segments de marché propres à l’univers de votre boutique - comprendre quels sont les besoins exacts de vos marchés cibles - construire une proposition de valeur convaincante pour votre concept store - analyser les boutiques concurrentes et leurs faiblesses - trouver des avantages concurrentiels pour vous différencier - concevoir un plan sur 3 ans - élaborer une stratégie marketing rentable - identifier les risques liés à la gestion d’un concept store - prouver que votre projet peut devenir une entreprise profitable

C'est dans cet objectif que nous avons élaboré notre business plan pour un concept store .

Quels sont les éléments du business plan d'un concept store ?

Un business plan contient une multitude de chiffres, données, études et analyses. Bien structurer tous ces éléments est essentiel afin d’aborder tous les points importants de votre projet.

Notre business plan pour un concept store est divisé en 5 parties différentes.

La partie d’introduction s’appelle “Opportunité de Marché” . Cette partie sert à présenter le marché relatif aux concept stores dans sa globalité, les dernières avancées du secteur, ainsi que les ingrédients (recettes) propres aux boutiques thématiques similaires qui réussissent.

La partie qui suit est celle de la “Présentation de l'Entreprise” , elle va nous permettre de dévoiler les grands axes qui vont guider le projet (l’univers et les types de produits choisis, la politique tarifaire, le choix de l’emplacement, etc.). Elle présente aussi la proposition de valeur de votre concept store. Cette partie est conclue par votre propre présentation, en tant que personne à la tête de l’entreprise.

Vient ensuite la partie “Étude de Marché” , qui va permettre d'identifier les groupes de consommateurs que vous allez cibler, ainsi que les boutiques concurrentes. Cette partie comprend aussi une SWOT, qui est un outil permettant de présenter les forces et faiblesses de son concept store, tout en faisant état des opportunités et menaces qui existent dans l’environnement concurrentiel.

Ensuite, la partie “Stratégie” , va, elle, nous donner l’occasion de présenter un plan de développement sur 3 ans avec les étapes qui permettront au concept store d'atteindre son seuil de rentabilité. On y présente, entre autres, la stratégie marketing, qui permettra d'accroître votre chiffre d'affaires.

concept store business plan gratuit

Comment construire l'Executive Summary d'un concept store ?

Si vous souhaitez construire un Executive Summary convaincant, reprenez les points essentiels du business plan conçu pour un concept store .

À noter que la longueur maximale d’un Executive Summary est de 2 pages.

On a parfois du mal à distinguer les termes “Executive Summary” et “business plan”. Toutefois, ils ne signifient pas la même chose.

Bien que ce soient deux documents complémentaires, l'Executive Summary synthétise tout simplement les points essentiels d’un business plan. Il est donc une sorte d’introduction de votre plan d’affaires. Son élaboration est donc optionnelle.

Comment établir l'étude de marché d'un concept store ?

Une étude de marché réussie vous permettra de comprendre quel concept de boutique peut fonctionner auprès de votre marché cible.

Tout projet entrepreneurial doit débuter par une étude de marché. Si vous souhaitez réussir la vôtre, téléchargez notre étude de marché pour un concept store .

Cette démarche sert principalement à mieux connaître sa future clientèle ainsi que ses concurrents.

Dans la partie “Étude de Marché” de notre , on retrouve notamment : - le marché des concept stores en chiffres - les grandes tendances autour de ces commerces thématiques - les segments de clientèle à viser - l'analyse SWOT, pour un concept store - l’analyse des boutiques concurrentes - les avantages compétitifs envisageables

Ces éléments sont essentiels afin de développer une stratégie rentable pour son concept store.

concept store plan d

Les fondamentaux du business plan d’un concept store

Comment définir le business model d'une boutique thématique .

Le business model d’un concept store consiste à proposer de véritables expériences d’achats à des passionnés, sur un univers défini (thématique).

Plus qu'une simple boutique, c’est un véritable lieu de vie avec parfois un bar intégré, une bibliothèque ou encore un espace restauration.

Il faut noter que ce ne sont pas seulement les produits qui font le concept store, mais également la valeur, l’engagement et l’idée qu’il véhicule. Aussi, les produits vendus sont sélectionnés avec rigueur, et c’est souvent la qualité qui l’emporte sur la quantité.

Dans le business plan d’un concept store, on présente son modèle économique grâce à un canevas, appelé le Business Model Canvas.

Notre business plan spécialement conçu pour un concept store contient bien un Business Model Canvas (complet) pour ce type de commerce.

Les segments de clientèle de votre concept store

Un concept store se distingue d’un magasin classique par son univers qui représente une thématique bien définie et surtout unique. Il cible un public très précis, souvent composé de fins connaisseurs et passionnés.

Ainsi, votre commerce doit cibler des segments de marché bien précis. Des exemples de segments de marché sont : des passionnés d’un personnage de dessin animé, des collectionneurs, ou encore des décorateurs d’intérieur.

C'est lors de la rédaction de l'étude de marché de votre boutique thématique que vous allez valider les hypothèses vous permettant de définir des profils cibles.

Comment faire l'étude de la concurrence pour un concept store ?

Comme nous l'avons fait dans le business plan d'un concept store , vous devez parler de la concurrence.

Également, il faudra évoquer les forces des boutiques thématiques concurrentes, puis comparer leurs différentes caractéristiques ainsi que la qualité de leurs offres à la vôtre.

Vous devez vous différencier et offrir à vos cibles des avantages concurrentiels.

Un avantage concurrentiel, c'est l'élément le plus important pour aider votre commerce à attirer plus facilement les clients.

Comment trouver des avantages concurrentiels pour son concept store ? Pour cela, repérez les faiblesses des “retails” concurrents. Cela peut être un concept incohérent à l’univers choisi, le manque d’animations (donc peu de proximité avec les clients) ou encore le manque d’originalité dans la décoration sélectionnée.

Ces faiblesses signifient qu'une partie de marché reste insatisfaite. À vous de faire mieux : la création d’une forte communauté de passionnés sur les réseaux sociaux, l’organisation régulière d’événements culturels ou encore une atmosphère agréable et cohérente mais unique, offrant ainsi une expérience unique ainsi que inoubliable aux clients.

Voilà des avantages concurrentiels possibles sur lesquels vous pouvez miser.

Enfin, listez à la fois les opportunités et les menaces présentes sur l'environnement concurrentiel dans la matrice SWOT de votre concept store. Cet outil permet également de synthétiser les forces et faiblesses de votre boutique.

Cette SWOT est présente dans notre business plan conçu pour un concept store . Elle est rédigée et modifiable. Le document contient également les avantages concurrentiels d'un concept store.

Quelle stratégie marketing pour un concept store ?

Vous devez présenter une vision sur plusieurs années.

Comment allez-vous séduire et fidéliser les passionnés de votre univers ? Comment allez-vous accroître la visibilité de votre boutique ? Comment allez-vous augmenter le panier moyen des clients ?

Détaillez une stratégie pérenne pour atteindre rapidement le seuil de rentabilité : - rechercher de partenaires et organisation d'événements en commun - développer des contacts-clients personnalisés - sélectionner des produits rares et uniques (obtenez l'exclusivité sur leurs ventes) - utiliser des techniques de vente améliorant l’expérience d’achat client (storytelling, narration par des auteurs célèbres de livres, etc.) - proposer d’autres services, autre que le shopping pour renforcer les sentiments d’appartenance du client à la communauté - faire appel à des influenceurs spécialisés dans la thématique du concept store - organiser des cours gratuits (pâtisserie, peinture, entretien de vêtements, etc.) dans le concept store, afin d’attirer plus de clients - permettre aux membres du programme de fidélité de bénéficier de produits en édition limitée

Le prévisionnel financier d'un concept store

Quelles normes faut-il respecter pour ouvrir une boutique thématique .

Un concept store entre dans la catégorie des établissements recevant du public (ERP). Par conséquent, il est obligatoire de respecter les normes de sécurité y afférent, notamment les dispositifs anti-incendie ainsi que l’aménagement d’issues de secours.

Par ailleurs, vous devez obligatoirement rendre votre magasin accessible aux personnes handicapées. Comme il s'agit, à la fois, d' un lieu de vie et d'une boutique, vous devez également mettre à disposition de vos clients, mais aussi de vos employés, un nombre de toilettes suffisant.

En tant que boutique, il est également obligatoire d’afficher vos prix à l’extérieur, comme à l’intérieur. Si vous diffusez de la musique au sein de votre établissement, il est nécessaire de cotiser à la SACEM, afin de vous conformer aux réglementations relatives aux droits d’auteur.

Quel budget pour créer un concept store ?

En général, les entrepreneurs qui souhaitent ouvrir leur boutique thématique prévoient une somme comprise entre 40 000 et 220 000 euros.

Néanmoins, ce budget peut varier sensiblement en fonction de l’ampleur de votre projet de concept store.

Voici les paramètres qui influent sur le budget de démarrage nécessaire à votre concept store : - le loyer et éventuellement le pas de porte - les travaux nécessaires pour aménager le local, afin d’être cohérent à votre univers - l’achat d’objets de décoration et du petit mobilier ayant du vécu - l'achat d'un stock de départ - la trésorerie qui servira de fonds de roulement, au moins pour quelques mois - les dépenses administratives et juridiques

Pour une estimation précise du budget de démarrage de votre commerce, vous pouvez utiliser notre modèle financier pour un concept store .

Comment estimer le revenu de son concept store ?

Pour calculer le revenu d'une telle boutique, il faut commencer par identifier le panier moyen de dépenses.

Dans le cas d'un concept store, il devrait se situer aux alentours de 30-50 euros. Ce montant dépendra des types de produits proposés au sein de votre concept store, mais également de la catégorie de clients visés (passionnés, clientèle de luxe, étudiants, public de connaisseurs, collectionneurs, etc).

Ensuite, vient le nombre de ventes que comptez réaliser sur une période donnée.

Ouvrir un concept store prend du temps : prévoyez un petit nombre pour les premiers mois.

Ensuite, le nombre de clients pour votre concept store va augmenter : il n'est pas rare de voir un commerce de détail thématique augmenter son chiffre d'affaires de 50 % lors des premières années de lancement.

On n'imagine pas un prévisionnel financier d’un concept store avec un chiffre d'affaires complètement stable sur trois années.

Nous invitons cependant nos lecteurs à la prudence : des prévisions financières trop agressives, pour votre concept store, sont difficiles à justifier (face à un potentiel investisseur, par exemple).

Pour une estimation précise du chiffre d’affaires de votre boutique, vous pouvez utiliser notre modèle financier pour un concept store .

Comment obtenir un concept store rentable ?

Le seuil de rentabilité de votre boutique.

Le seuil de rentabilité représente le montant que votre établissement doit générer pour commencer à dégager du profit.

Où se situe le seuil de rentabilité de votre concept store ? À quel moment de l'année votre boutique atteindra-t-elle son seuil de rentabilité ? Notre modèle financier pour un concept store vous permettra de répondre à ces questions.

Comment augmenter le chiffre d'affaires d'un concept store ?

Derrière la croissance des revenus d'un concept store, se cache une solide stratégie marketing.

La stratégie marketing c'est une démarche d’étude et de réflexion qui permet à votre concept store de répondre à la demande présente. Nous avons évoqué certains de ces points dans la partie précédente.

La stratégie marketing complète, elle, se trouve dans notre business plan pour un concept store .

Comment optimiser les dépenses d'un concept store ?

Pour être rentable, il faut également regarder du côté des dépenses.

Si vous souhaitez optimiser les bénéfices de votre boutique thématique, vous devrez chercher à réduire le montant des dépenses.

Attention, cependant. Réussir les premières étapes de lancement d'un concept store requiert un certain niveau d'investissements.

Par exemple, nous vous encourageons à investir le budget nécessaire dans le marketing, les mobiliers ainsi que la décoration des locaux et les travaux de rénovation.

Pour vous rapprocher de votre seuil de rentabilité, regardez plutôt comment vous pourriez limiter les charges courantes relatives à votre activité.

Par exemple, le budget alloué à l’achat de stocks ne devrait pas dépasser, environ, 30 % de votre chiffre d'affaires. Optimisez ce budget, limitez la part d’invendus et négociez, à fréquence régulière, les prix que marges que vous offrent vos fournisseurs.

En ce qui concerne votre plan de recrutement, essayez de ne pas dépasser 35 % de votre chiffre d’affaires.

Pour les investissements en marketing et communication, ils devraient représenter entre 10 % et 15% du chiffre d'affaires de votre concept store.

Enfin, surveillez le montant de vos taxes dans le compte de résultat prévisionnel de votre concept store.

Notre prévisionnel financier pour un concept store vous permet connaître les ratios de dépenses pour ce secteur.

Quels sont les tableaux, ratios et indicateurs financiers du business plan d’un concept store ?

Voici les éléments qu'on doit pouvoir consulter dans la partie financière du business plan de votre concept store : - des prévisions de revenu - un compte de résultat - un bilan comptable - un plan de trésorerie - des indicateurs de performance - le détail du BFR - un plan de financement - les investissements initiaux - des ratios financiers, ainsi que des graphiques

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Concept Store Business Plan

Concept Store Business Plan

165 $ 33 $

✅ Complete and 100% customizable business plan

✅ PowerPoint format convertible to Word and PDF

✅ Contains an Excel Financial Forecast

✅ Ideal for a financing request

✅ Updates on 2024 market trends

✅ Customer support available in less than 24 hours

  • Description

Concept Store Business Plan : A complete and customizable tool.

OPINIONS OF CONTRACTORS

4.8 ★ ★ ★ ★ ★ / 183 Reviews from entrepreneurs

What does the Concept Store Business Plan Template contain?

A complete business plan of more than 40 pages.

This “ Concept Store Business Plan ” model, comprising more than 40 pages, was developed with the supervision of banking advisors, accountants and a professional in the sector.

It covers the essential elements for an effective presentation of your project.

You can easily personalize this template to make it unique to your business.

In this Business Plan template you will find the following elements: – A description of the market dynamics – Future industry trends – The 8 key success factors – A project presentation template – 4 unique value propositions – Presentation of project leaders – The main segments of your market – A SWOT analysis – A study of the competitive environment – The competitive advantages to be exploited – An action plan over a period of 3 years – A Business Model Canvas – The marketing strategy to attract customers – A marketing acquisition strategy in 5 steps – A risk management policy – A summary of the strong points of your project – Financial forecast tables

No prior knowledge is required.

Customize your financial forecasts in seconds with our Excel file

Our automatable Excel file is designed to allow you to customize your financial forecasts in seconds. It has built-in formulas that simplify the process of creating your financial projections.

In this file, you will find all the essential financial tables and indicators for a financing request: – Initial financing plan – Table of fixed assets – Amortization of loans – Forecast turnover – Working capital requirement – Forecast income statement – Forecast cash flow plan – Forecast balance sheet – Break-even threshold – 3-year financing plan

Thanks to our model, you will be able to present a solid financial analysis to your banker or your investors.

A hundred additional icons allowing you to personalize your Business Plan endlessly

At the end of your Business Plan, you will find 3 pages of additional icons and photos which will allow you to very easily personalize your presentation. The Business Plan template can be modified with Microsoft Powerpoint, Keynote or even Google Slides (then optionally exported to PDF format). You can also personalize your presentation by adding your logo, your own photos, the name of your main competitors, additional data concerning your local market, etc. But you can also just modify the text.

Why invest in a Business Plan ?

Yes, acquiring the concept store business plan model is an investment, it is not a burden., so if you want to create this project and you are looking for bank or investor financing for your project.

You will need a compelling and professional business plan template that highlights your innovative ideas and growth potential.

With the Concept Store Business Plan model, you have in hand a complete and customizable tool that will allow you to make your dreams come true.

  • Clarify your vision and objectives with our comprehensive and customizable business plan template.
  • Evaluate the feasibility of your project and structure your entrepreneurial approach.
  • Attract investors and partners with a neat and impactful visual presentation.
  • Plan your resources and expenses, anticipate risks and opportunities, and measure your progress.
  • Simplify administrative procedures and optimize your chances of success.
  • Save considerable time and easily customize your business plan.
  • Benefit from personalized support from experts and regular, free updates.

– Concept Store Business Plan –

Comparison table: traditional business plan vs. businessconceptor.

By opting for our model: Concept Store  Business Plan , you save precious time. Additionally, our template is designed to be easily customizable and tailored to this industry.

Concept Store Business Plan:

To whom it is addressed , how did we obtain this rating, do you have a question , a special request, who are we .

Our team, made up of analysts, researchers and passionate financiers, has been collaborating for more than 20 years with consulting firms and accountants to write quality business plans.

We have studied numerous market and industry studies , connecting with market leaders to better understand your industry.

With over 5,000 personalized business plans , we realized we could offer a higher quality and more affordable solution: documents ready to be completed .

Today, our platform offers several templates for different activities, but our work doesn’t stop there!

Every day, we are at your side to answer your questions, advise you and correct your business plans free of charge. We will always be present, at your side, with unwavering support and a committed heart. ❤️ A question? [email protected]

If you have a question that we’ve already answered   :

What does this business plan consist of.

Our Business Plan is a complete document of more than 40 pages designed to effectively present your business project. It covers all the essential aspects like market analysis, business strategy, financial forecasting, etc.

Is the Business Plan modifiable?

Yes, the Business Plan is fully editable. You can customize each section to your specific needs and make your plan unique.

I don’t know how to use Powerpoint.

No problem ! After your order, contact us by email to specify which word processing software you prefer (eg Microsoft Word, Google Docs, etc.), we will adapt it for you.

Can an expert help me modify the Business Plan?

Yes, if you need help in editing the Business Plan, you can hire a business plan writing expert. They will be able to guide you and provide you with personalized advice.

What happens after payment?

After payment, you will be able to download the Business Plan immediately. This way you can start working on it without delay.

Can you add your personal photos?

Yes, you can personalize the Business Plan by adding your own photos or images to make it even more suitable for your project.

Can I present this Business Plan to a bank?

Absolutely ! Our Business Plan is designed to be used when requesting financing from banks, investors or other potential partners.

Is the data updated?

Yes, our data is regularly updated to reflect the latest market trends and best business practices.

My project is not in France, is it compatible?

Yes, our Business Plan is designed to be adapted to different countries and industries. You can customize the relevant sections according to your country and your specific needs.

Can I use the Business Plan for multiple projects?

Yes, you can use the Business Plan for different projects. Simply customize it to the specific details of each project.

How can I contact support if I have a problem?

If you need assistance, you can contact us via [email protected] , Our support team will be happy to help you within 24 hours.

Is the Business Plan suitable for startups?

Yes, our Business Plan is suitable for startups. It contains specific sections to describe your business model, value proposition and growth strategy.

What is the difference between the model and a tailor-made Business Plan?

Our Business Plan template is a solid foundation that you can customize according to your needs. A tailor-made Business Plan is entirely written for your project, taking into account your specific specifications and objectives.

Does the Business Plan contain legal advice?

Our Business Plan provides general information, but it does not constitute legal advice. It is recommended to consult an attorney or legal expert for specific questions related to your business.

Can I export financial data to other software?

Yes, you can export Excel financial data to other software to perform more detailed analysis or create additional charts.

Is the Business Plan template suitable for an existing business?

Yes, the Business Plan template is also suitable for existing businesses who want to review or update their current business plan. You can customize the relevant sections to suit your situation.

Can I add additional graphics?

Yes, you can add additional graphics to the Business Plan to illustrate your financial data, growth projections or other information relevant to your project.

Is the Business Plan template compatible with Mac?

Yes, our Business Plan template is compatible with Mac. You can use it on any computer running a Mac operating system.

Can I share the Business Plan with my team?

Yes, you can share the Business Plan with your team by providing them with a copy of the document. They will thus be able to contribute and collaborate in the development of the plan.

Is the Business Plan model based on real data?

Yes, our Business Plan template is based on real data and industry best practices. However, please note that actual results may vary depending on the individual circumstances of your business.

Can I obtain a printed version of the Business Plan?

Yes, you can print the Business Plan once you have downloaded it. This will allow you to have it in physical form and share it in meetings or presentations.

Is the Business Plan template suitable for small businesses?

Yes, our Business Plan template is suitable for small businesses. It covers all the essential aspects needed to present your project and convince interested parties to support your business.

Can I obtain examples of Business Plans already created?

Unfortunately, we do not provide examples of already completed Business Plans. Our template guides you in creating your own personalized plan.

Can I use the Business Plan to solicit investors?

Yes, you can use the Business Plan to solicit potential investors. It provides all the information needed to convince them to support your business financially.

Is the Business Plan model adapted to the needs of NGOs?

Yes, our Business Plan template can be adapted to the needs of non-profit organizations (NGOs). You can customize sections specific to your organization and add relevant details.

Can I obtain a multilingual version of the Business Plan?

Currently, our Business Plan template is only available in English. We plan to add more languages ​​in the future. Contact us if you have a special request.

Does the Business Plan template include marketing advice?

Yes, our Business Plan template includes marketing tips to help you define your marketing strategy and effectively promote your business.

Can I get a more concise version of the Business Plan?

Our Business Plan template is already designed to be concise and comprehensive. However, you can choose to remove certain sections or reduce them if you want a more concise version.

Can I customize the design of the Business Plan?

Yes, you can customize the Business Plan design by changing fonts, colors and layouts to match your brand or visual preferences.

Is the Business Plan model suitable for franchises?

Yes, our Business Plan model is suitable for franchises. You can add specific details about the franchise you want to acquire and customize the sections accordingly.

Can I share any comments or suggestions to improve the model?

Yes, we are always open to receiving feedback and suggestions to improve our Business Plan template. You can contact us by email to share your ideas.

Can I use the Business Plan to apply for a bank loan?

Yes, you can use the Business Plan to apply for a bank loan. It provides the information necessary to assess the viability of your project and convince the bank to grant you a loan.

Does the Business Plan template include financial projections?

Yes, our Business Plan template includes a detailed, customizable and automated financial projections template with Excel formulas to help you assess the profitability of your project and plan your future activities.

Can I get advice on the oral presentation of the Business Plan?

Yes, we can provide you with advice on the oral presentation of the Business Plan. You can contact us by email for recommendations and tips for a convincing presentation.

Is the Business Plan model suitable for technology companies?

Yes, our Business Plan template is suitable for technology companies. You can customize sections specific to your technology company and include relevant details.

Is the Business Plan template suitable for e-commerce businesses?

Yes, our Business Plan template is suitable for e-commerce businesses. You can customize sections specific to your ecommerce business and include relevant details.

Can I use the Business Plan to present to potential partners?

Yes, you can use the Business Plan to present your project to potential partners such as co-founders, investors or business partners. It will provide a clear vision of your business.

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Comment ouvrir un concept store ?

Ouvrir un concept store

Qui peut ouvrir un concept store ?

Étape 1 : valider son idée de concept store, étape 2 : fixer les prix des produits vendus dans son concept store, étape 3 : choisir le statut juridique de son concept store, étape 4 : trouver un local pour son concept store, étape 5 : trouver des financements pour son concept store, étape 6 : effectuer ses démarches de création d'entreprise, étape 7 : les assurances obligatoires pour un concept store, comment attirer des clients dans son concept store .

Créez votre business plan gratuitement

Pour ouvrir un concept store, vous devez définir votre projet avec une étude de marché et un business plan détaillés.

Ces étapes vous permettront de choisir un concept parfaitement adapté à votre cible, et d'élaborer une identité visuelle forte.

Le choix du statut juridique doit être adapté à votre situation personnelle.

Pour attirer la clientèle, vous devez travailler votre identité de marque, ainsi que l'atmosphère et le design de votre boutique.

Aucun diplôme n'est obligatoire pour ouvrir un concept store. Des compétences en vente peuvent toutefois être utiles puisqu'il s'agit d'une activité commerciale.

🎓 Des aptitudes en gestion peuvent également aider vous lancer dans cette activité. Des dispositifs de formations courtes existent pour accompagner les créateurs d’entreprise. Sinon, il est possible de réaliser des stages professionnels en immersion pour acquérir les compétences nécessaires.

Réussir le lancement d' un concept store demande de l'investissement humain . Dans ce secteur en croissance, les entrepreneurs qui réussissent possèdent un réel sens du détail, un très bon sourcing, et l'envie de partager une passion plutôt que de se focaliser sur les transactions commerciales.

Cette étape vous aidera à mieux connaître le secteur des concepts stores, de définir un projet viable et de tester la demande dans votre future zone géographique.

Les principales questions à vous poser sont les suivantes :

Est-il judicieux d’ouvrir un concept store à cet endroit ?

Les clients ont-ils des besoins particuliers ?

Qui sont vos concurrents directs et indirects ?

Existent-ils des concepts stores qui pourraient vous concurrencer ?

Sont-elles des boutiques multimarques ou franchisées ?

Quelles sont les forces et les faiblesses ?

Comment pouvez-vous vous différencier ? Quels produits originaux pourriez-vous proposer ?

Quelles sont les tendances actuelles du marché ?

Définir le positionnement de votre concept store

Grâce à votre étude de marché , vous pouvez désormais définir votre activité dans tous les détails :

Quelle est votre valeur ajoutée ?

Qu'est-ce qui peut vous distinguer de votre concurrence ?

Quel est votre cœur de cible (les mamans, les adolescents, les passionnés de DIY, les amateurs de skate, etc) ?

Gardez en tête que votre univers doit être au cœur du concept. Vous pourriez proposer une boutique éco-friendly ou multiculturelle, une gamme de produits destinés aux voyageurs ou aux animaux de compagnie, ou encore un concept store vintage/rétro qui propose de la seconde main.

Bon à savoir

Faites en sorte d'optimiser votre offre de sorte à répondre au mieux aux attentes de vos futurs clients. Utilisez les données de votre étude de marché et réalisez un profil type de votre cible (un persona).

Exemples de concept store

Pour vous donner de l'inspiration, voici une liste de quelques idées de concepts séduisants :

La Maison Paon à Tours , boutique d'art de vivre et papeterie

Twins, concept friendly qui propose des cadeaux originaux de marques françaises

VBS, concept store parisien dédie à l'homme moderne qui combine boutique de vêtements et barbier

Fleux, concept store où l'on trouve des objets de déco tendance

Hosner, dédié aux hommes et à leurs accessoires

Airsport, magasin pour les fans de sport qui propose des accessoires, mais aussi une gamme bien-être

Rédiger le business plan du futur concept store

Avec votre étude de marché, vous pouvez désormais élaborer un business plan . Ce dernier sert à valider la rentabilité de votre projet . Il vous sera utile pour démarcher vos partenaires et trouver des financements.

Un business plan se décompose en cinq parties principales :

Présentation du concept store, ses valeurs, votre parcours, vos qualifications.

Étude de marché du secteur choisi (reprendre le travail fait ci-dessus).

Modèle économique avec le détail des manières dont votre concept store va gagner de l'argent.

Forme juridique adaptée à votre entreprise.

Prévisions financières (compte de résultat prévisionnel, plan de trésorerie, plan de financement)

Réalisez votre business plan gratuitement

Est-ce qu'ouvrir un concept store est rentable ?

Le chiffre d'affaires d'un concept store se situe entre 50 000 € et 150 000 € . Tout dépend du commerce et de son concept. Cette variation s'explique également par :

la concurrence alentour ;

l'emplacement du concept store ;

le positionnement commercial de votre boutique ;

la gamme, le type et le nombre de produits vendus.

Est-il possible de se lancer en franchise ?

Vous pouvez également vous tourner vers les franchises. C'est une alternative enrichissante et sécurisante qui vous permet, par ailleurs, de bénéficier d'une formation initiale auprès du franchiseur. Plusieurs enseignes de concept store existent.

Pour fixer vos prix de vente , vous devez estimer les divers coûts de revient de vos produits (coûts de production ou d'achat de chaque produit, matériaux, main-d'œuvre, frais généraux, coûts d'expédition, etc.). Ensuite, ajoutez votre marge bénéficiaire pour réaliser un profit.

Pensez à positionner vos produits de manière compétitive. Comparez les prix appliqués par vos concurrents pour des produits similaires.

Soyez en cohérence avec votre positionnement. Si vous visez le segment haut de gamme, vos prix peuvent être plus élevés pour refléter une certaine exclusivité ou qualité supérieure.

En général, les concepts stores se forment en société . Les statuts de l'entreprise individuelle et de la micro-entreprise sont mal adaptés étant donné les investissements nécessaires.

➡️ Les statuts les plus pratiqués pour ouvrir un concept store à plusieurs associés sont la Société par Actions Simplifiée (SAS) et la Société à Responsabilité Limitée (SARL).

➡️ En solo , tournez-vous vers l'Entreprise Individuelle (EI), l'Entreprise Unipersonnelle à Responsabilité Limitée (EURL) ou la Société par Actions Simplifiée Unipersonnelle (SASU).

Les concepts stores représentent un marché naissant, la majorité se trouve dans des centres-villes et dans les grandes villes. Votre public étant bien spécifique, votre emplacement doit être stratégique, situé au plus proche de vos clients potentiels. Choisissez un local au plus près des habitations, dans un quartier en cohérence avec l'univers de votre magasin.

Le local de votre concept store devra cocher idéalement un maximum de cases :

Situé dans une zone commerciale dense avec un fort trafic piéton régulier ou dans une rue passante, ou centrale, non isolée.

Rez-de-chaussée obligatoire avec grande vitrine (≥ 5 mètres linéaires)

Enseigne visible de loin et logo sur vitrine

Accès facile pour les livraisons

Bail commercial négocié sur 6, 9 ou 12 ans pour amortir les travaux

Loyer mensuel abordable (< 20% du CA prévisionnel)

Accessibilité PMR

Parkings gratuits ou payants à proximité immédiate

Absence de concurrence vendant les mêmes marques

Réserve fermée pour le stockage (20 à 30% de la surface totale)

Budget travaux d'agencement intérieur (électricité, cloisons, peinture, climatisation réversible + chauffage performant)

Wifi pour le terminal de paiement et pour la gestion du magasin

L'investissement initial dépendra de votre concept et des produits proposés à la vente. De manière générale, on estime que le budget de départ peut se situer entre 100 000 € et 300 000 € .

Dans votre calcul, prenez en compte :

les frais de création de l'entreprise (immatriculation, aide juridique, etc.) ;

le loyer ou le coût d'achat du local, la reprise d'un fonds de commerce, le droit au bail ou pas de porte ;

l'acquisition du stock initial ;

les dépenses liées à l'aménagement, la décoration et les éventuels travaux de mise aux normes ;

le matériel de bureau, l'ameublement ;

le budget pour la communication, le marketing et la prospection ;

la trésorerie de lancement pour couvrir les premiers coûts, comme les charges de fonctionnement ;

le droit d'entrée pour un magasin franchisé, le cas échéant.

Pour pouvoir lancer votre activité, vous devez réaliser plusieurs démarches de création d'entreprise :

Rédiger les statuts juridiques de l'entreprise, vous-même en ligne ou avec un professionnel.

Ouvrir un compte professionnel en ligne chez Propulse by CA.

Déposer le capital social de votre société sur votre compte pro.

Publier un avis de constitution au Journal d'annonces légales (JAL).

Constituer le dossier pour immatriculer son entreprise (via le Guichet Unique).

Protéger le nom de votre enseigne ou de votre marque auprès de l'INPI.

Compte pro en ligne Crédit agricole Propulse

Dépôt de capital en ligne rapide et sécurisé

Avec Propulse by Crédit Agricole, déposez votre capital social en ligne de manière simple et sécurisée. Recevez votre certificat de dépôt sous 72h ouvrées.

Votre commerce doit être assuré contre les risques éventuels qui peuvent survenir :

Pour couvrir les dommages que vous pouvez causer à autrui dans le cadre de votre activité, vous devez obligatoirement souscrire une assurance responsabilité civile professionnelle.

Pour protéger votre local commercial, tournez-vous vers l' assurance commerce multirisque.

Pour percevoir une indemnisation en cas de pertes financières, l' assurance perte d'exploitation est recommandée.

📢 Pour attirer les adeptes, vous devez travailler votre concept ainsi que le design de votre boutique. Voici quelques conseils :

Définir l'identité unique de votre concept store.

Lui trouver un nom et un slogan.

Créer une atmosphère en adéquation avec votre offre.

Penser à créer une expérience immersive pour vos clients en touchant les cinq sens (odorat, toucher, ouïe, goût et vue).

Utiliser les réseaux sociaux pour mettre en avant vos produits, les atouts de votre boutique, les retours positifs des clients, etc.

Utiliser Google My Business et TripAdvisor pour récolter tous les avis positifs.

Nouer des partenariats avec les commerces locaux.

Proposer d'autres services, comme un coin restauration ou un espace de co-working avec accès à la wifi.

Créer un concept store en ligne pour vendre partout. Le site doit refléter l'identité de votre boutique.

Guide de la création d'entreprise

Téléchargez gratuitement notre guide de la création d'entreprise

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Qu’est-ce qu'un fonds de commerce ?

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Sample Grocery Store Business Plan

How to Open a Grocery Store

Writing a business plan is a crucial step in starting a grocery store. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring grocery store owners, having access to a sample grocery store business plan can be especially helpful in providing direction and gaining insight into how to draft their own grocery store business plan.

Download our Ultimate Grocery Store Business Plan Template

Having a thorough business plan in place is critical for any successful grocery store venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A grocery store business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The grocery store business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your grocery store as Growthink’s Ultimate Grocery Store Business Plan Template , but it can help you write a grocery store business plan of your own.

Example – FreshFare Market

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to FreshFare Market, located in the vibrant community of Milwaukee, WI. As a newly opened local grocery store, we are dedicated to bridging the gap in the market by providing a diverse selection of high-quality grocery options. Our product lineup, including fresh produce, dairy, canned and packaged goods, meat, seafood, and bakery items, is curated to ensure that every visit is a delightful discovery. Positioned in the heart of Milwaukee, our store is more than just a shopping destination; it’s a place where community and quality converge, offering a unique shopping experience that goes beyond the ordinary.

Our confidence in the success of FreshFare Market is built on the solid foundation of our founder’s extensive experience in grocery store management. This expertise, coupled with our commitment to superior quality across our product ranges, sets us apart from our competition. We believe in the non-negotiable importance of quality, variety, and freshness, which is evident in everything we do. Since our inception on January 6, 2024, we have made significant strides, including the creation of our brand identity and securing an ideal location, positioning us to become a staple in our community and offer an unparalleled grocery shopping experience.

The U.S. Grocery Store industry is a robust market, with a valuation of over $700 billion and expected growth of 1-2% annually. This growth is fueled by population increases, higher disposable incomes, and shifting consumer preferences towards healthier and more convenient food options. FreshFare Market, serving Milwaukee, WI, is perfectly poised to capitalize on these trends. Our focus on fresh, locally-sourced, and organic products aligns with consumer demand, positioning us to carve out a significant niche in the competitive grocery industry and capture a substantial market share in Milwaukee.

FreshFare Market targets Milwaukee residents who prioritize convenience, quality, and a broad selection of fresh food options. Our offerings cater to families, health-conscious individuals, and those with busy lifestyles seeking quick, nutritious meal solutions. Additionally, we appeal to eco-conscious consumers by providing organic, locally sourced, and sustainable products. Our commitment to sustainability and local partnerships resonates with these customers, further solidifying our market position. Food enthusiasts and culinary adventurers also form a significant part of our customer base, drawn to our diverse international and specialty food selections.

FreshFare Market faces competition from Woodman’s Market, Metro Market, and Fresh Thyme Market. Woodman’s Market, with its vast product selection and competitive pricing, appeals to budget-conscious shoppers but lacks e-commerce options. Metro Market targets mid to high-end consumers with a focus on quality and customer experience but has higher price points and limited locations. Fresh Thyme Market specializes in natural and organic products at competitive prices, catering to health-conscious consumers but faces challenges due to a narrower product range and intensifying competition. Our competitive advantage lies in our commitment to quality, variety, freshness, superior customer service, and our partnerships with local farmers and producers, enabling us to offer unique, fresh, and nutritious options that support the local economy.

FreshFare Market distinguishes itself through a commitment to quality, freshness, and competitive pricing across a wide range of products, from fresh produce to bakery items. By focusing on the culinary needs and preferences of our customers, and offering products like competitively priced fresh produce, a variety of dairy items, and premium meat and seafood, we ensure a delightful shopping experience. Our promotional strategy combines online visibility through social media, email marketing, SEO, and PPC advertising with community engagement through events and partnerships. These efforts, along with in-store promotions and loyalty programs, aim to attract and retain customers, making FreshFare Market a preferred destination in Milwaukee.

To ensure FreshFare Market’s success, our operational strategy includes meticulous inventory management, daily quality control checks, strong supplier relationships, exceptional customer service, and maintaining a clean, organized store environment. We prioritize checkout efficiency and leverage technology to enhance the shopping experience. Our focus extends to effective financial management, employee training, and compliance with regulations. Upcoming milestones include securing a prime location, obtaining necessary permits, building out the store, establishing vendor relationships, hiring staff, and implementing a robust marketing strategy to reach our revenue goals and establish a strong community presence.

Logan Baker, our President, brings invaluable experience and a proven track record in grocery store management to FreshFare Market. His expertise in operations, growth strategies, and customer satisfaction, combined with a strategic vision for quality and community-oriented business, positions FreshFare Market for success. Logan’s leadership is instrumental in guiding our team towards achieving our mission of offering high-quality, fresh products while fostering a sustainable business model.

Welcome to FreshFare Market, a new Grocery Store that has recently opened its doors to the vibrant community of Milwaukee, WI. As a local grocery store, we strive to fill a crucial gap in our community by providing high-quality grocery options where there are none. Our commitment is to bring a unique shopping experience to our customers, offering them a wide range of products that cater to their diverse needs and preferences.

At FreshFare Market, our product lineup is carefully curated to ensure that every visit to our store is a delightful discovery of flavors and quality. Our shelves are stocked with the freshest produce, ensuring that fruits and vegetables are at their peak of flavor and nutrition. Dairy enthusiasts will find a wide variety of products to choose from, including artisan cheeses and organic milk. Our canned and packaged goods section offers convenience without compromising on quality, ensuring that you have access to wholesome ingredients for your meals. Meat and seafood lovers will be pleased with our selection, featuring cuts that range from everyday staples to gourmet options. And let’s not forget our bakery, where the aroma of freshly baked bread and pastries fills the air, tempting you with their warmth and flavor.

Located in the heart of Milwaukee, WI, FreshFare Market is perfectly positioned to serve the residents of this great city. Our location is not just a place to shop; it’s a space where community and quality meet, creating a shopping experience that goes beyond the ordinary.

Our confidence in the success of FreshFare Market is grounded in solid foundations. The expertise of our founder, who has a proven track record of running a successful grocery store, is our cornerstone. This experience, combined with our commitment to offering superior fresh produce, dairy products, canned goods, meat, seafood, and bakery items, sets us apart from the competition. We believe that quality, variety, and freshness are non-negotiable, and this belief is at the heart of everything we do.

Since our inception on January 6, 2024, FreshFare Market has achieved significant milestones as a Limited Liability Company. Our journey began with the creation of our company name and the design of our logo, symbols of our brand’s identity and promise. Finding the perfect location was a crucial step in bringing FreshFare Market to life, ensuring we are where our customers need us the most. These accomplishments are just the beginning of our journey to become a staple in our community, providing an unparalleled grocery shopping experience.

The Grocery Store industry in the United States is a significant and thriving market, with an estimated size of over $700 billion. This industry encompasses a wide range of businesses, from large chain supermarkets to small independent grocers, all working together to meet the diverse needs of consumers across the country.

Market research indicates that the Grocery Store industry is expected to continue growing in the coming years, with a projected annual growth rate of around 1-2%. This growth is driven by factors such as population growth, rising disposable incomes, and changing consumer preferences towards healthier and more convenient food options.

These trends bode well for FreshFare Market, a new Grocery Store serving customers in Milwaukee, WI. As consumers increasingly prioritize fresh, locally-sourced, and organic products, FreshFare Market is well-positioned to meet these demands and carve out a successful niche in the competitive grocery industry. By offering a diverse selection of high-quality products and a focus on customer service, FreshFare Market has the potential to capture a significant share of the growing market in Milwaukee.

Below is a description of our target customers and their core needs.

Target Customers

FreshFare Market will target local residents as its primary customer base, focusing on those who value convenience, quality, and a wide range of fresh food options. The store will tailor its product offerings to meet the needs and preferences of local families, health-conscious individuals, and those with busy lifestyles looking for quick and nutritious meal solutions. This approach will ensure that FreshFare Market becomes a go-to destination for groceries within the Milwaukee area.

Moreover, FreshFare Market will also cater to the growing segment of eco-conscious consumers. This group is increasingly looking for organic, locally sourced, and sustainable products, which FreshFare Market will offer in abundance. The store’s commitment to sustainability and supporting local farmers and producers will resonate well with these customers, further solidifying its position in the market.

In addition to these segments, FreshFare Market will attract food enthusiasts and culinary adventurers. By providing a diverse range of international and specialty foods, the store will become a haven for those looking to explore new cuisines and ingredients. FreshFare Market’s emphasis on quality, freshness, and variety will make it an attractive shopping destination for anyone looking to elevate their cooking and eating experiences.

Customer Needs

FreshFare Market caters to residents who prioritize access to high-quality fresh produce, ensuring a constant supply of fruits and vegetables that meet their expectations for freshness and flavor. Customers can also find a wide variety of dairy products that complement their health and dietary preferences, enhancing their daily nutrition intake. The convenience of having all these essential food items under one roof significantly simplifies shopping routines.

In addition to fresh produce and dairy, FreshFare Market addresses the need for premium canned goods, meat, seafood, and bakery items. Shoppers expect to find a range of meat and seafood options that are both fresh and sustainably sourced, catering to the tastes and ethical considerations of the community. The bakery section promises an assortment of bread and pastries baked daily, appealing to those who cherish the taste of freshly baked goods.

Furthermore, FreshFare Market understands the importance of convenience and strives to create a shopping experience that is both efficient and enjoyable. Customers appreciate the ease with which they can access a diverse selection of food products, meeting their needs for quality and variety in their diet. By focusing on these areas, FreshFare Market fulfills the fundamental requirements of its customers, ensuring they leave satisfied with their purchases.

FreshFare Market’s competitors include the following companies:

Woodman’s Market

Woodman’s Market offers a wide range of products, including groceries, specialty foods, and household essentials. Their price points are competitive, often appealing to budget-conscious shoppers looking for deals on bulk purchases. Woodman’s Market reports substantial revenues, benefiting from their large store formats and extensive selection.

They operate multiple locations, primarily in Wisconsin and Illinois, serving a broad customer base. The geographical spread of their stores ensures they cater to both urban and suburban shoppers. Key strengths of Woodman’s Market include their vast product selection and self-service model, which keeps costs low and prices competitive.

However, their weaknesses lie in the limited presence outside the Midwest and a lack of e-commerce options, which restricts their reach and convenience for some customers.

Metro Market

Metro Market provides a curated selection of groceries, fresh produce, and premium products, with a focus on quality over quantity. Their price points are slightly higher, targeting mid to high-end consumers looking for specialty items and a premium shopping experience. The revenues of Metro Market are strong, supported by their focus on high-quality products and services.

Located predominantly in urban and affluent suburban areas of Wisconsin, Metro Market caters to a discerning customer base. The geographic focus allows them to tailor their product offerings to the preferences of local communities. One of Metro Market’s key strengths is their emphasis on customer experience, including high-quality products and superior service.

However, their higher price points and limited number of locations can be seen as weaknesses, potentially alienating price-sensitive shoppers and limiting their market reach.

Fresh Thyme Market

Fresh Thyme Market specializes in natural and organic products, including groceries, health foods, and dietary supplements. Their pricing strategy is competitive, aimed at making healthy and organic products accessible to a wider audience. The company has seen growing revenues, reflecting an increasing consumer interest in healthy and sustainable living.

With locations across the Midwest, Fresh Thyme Market serves a niche but growing segment of health-conscious consumers. Their stores are typically found in both urban and suburban areas, accessible to a diverse range of customers. A key strength of Fresh Thyme Market is their commitment to health and sustainability, which resonates well with their target customer base.

However, a potential weakness is their narrower product range compared to traditional supermarkets, which may limit their appeal to some shoppers. Additionally, the competitive landscape of natural and organic foods is intensifying, challenging Fresh Thyme Market to continuously innovate and differentiate.

Competitive Advantages

At FreshFare Market, we pride ourselves on offering an unparalleled shopping experience that sets us apart from the competition. Our commitment to providing customers with superior fresh produce, dairy products, canned goods, meat, seafood, and bakery items is at the core of our business. We understand that quality is paramount when it comes to food, and that’s why we meticulously select our products to ensure they meet the highest standards. Our partnerships with local farmers and producers allow us to offer fresh, flavorful, and nutritious options that our customers can trust. This dedication to quality not only enhances the taste and nutritional value of our products but also supports the local economy.

Beyond our exceptional product range, another competitive advantage we have is our focus on customer service. We believe that shopping for groceries should be an enjoyable and convenient experience. Our stores are designed with the customer in mind, ensuring easy navigation and a pleasant shopping atmosphere. Our staff is knowledgeable, friendly, and always ready to help, whether it’s by offering recommendations or assisting with special requests. Additionally, we leverage technology to streamline the shopping process, offering online ordering and efficient home delivery options. These efforts collectively contribute to a superior shopping experience, fostering customer loyalty and setting FreshFare Market apart in the competitive grocery store landscape in Milwaukee.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

FreshFare Market stands out in the community by offering a wide variety of high-quality groceries and food products to meet the daily needs of its customers. The store prides itself on providing a welcoming shopping environment, complemented by a diverse selection of products ranging from fresh produce to bakery items. By focusing on quality, freshness, and competitive pricing, FreshFare Market caters to the culinary needs and preferences of its customers.

Among the key offerings, fresh produce takes center stage. Customers can expect to find a vibrant selection of fruits and vegetables, sourced from local farmers whenever possible, ensuring peak freshness and support for the local economy. Prices for fresh produce are competitive, with average prices ranging from $0.99 to $3.99 per pound, depending on the type of produce and seasonality.

Dairy products are another essential category at FreshFare Market. The store offers a wide array of dairy items, including milk, cheese, yogurt, and butter, catering to various dietary preferences such as organic, lactose-free, and plant-based alternatives. Prices for dairy products are reasonable, with milk starting at $2.99 per gallon, cheese ranging from $3.99 to $7.99 per pound, and yogurt priced at around $0.99 to $3.99 per package.

Canned and packaged goods are indispensable for pantry stocking, and FreshFare Market ensures its shelves are well-stocked with a diverse selection. From soups and sauces to grains and pastas, customers can find everything they need for quick meals or culinary experiments. Average prices in this category range from $0.99 for basic canned goods to $4.99 for specialty or organic items.

For those looking for premium meat and seafood, FreshFare Market offers a carefully selected range of fresh and frozen options. Whether it’s locally sourced beef, free-range chicken, or sustainably caught fish, customers can expect high quality at fair prices. Average prices for meat and seafood vary, with chicken starting at $1.99 per pound, beef at $3.99 per pound, and seafood starting at $5.99 per pound.

Last but not least, the bakery section at FreshFare Market is a haven for those with a sweet tooth or in search of freshly baked breads. From artisanal breads to pastries and cakes, all bakery items are made with the finest ingredients. Prices are attractive, with breads starting at $2.99 each and pastries and cakes ranging from $0.99 to $14.99, depending on the size and complexity.

FreshFare Market is committed to offering its customers not just groceries, but a delightful shopping experience that combines quality, variety, and value. With its focus on fresh, quality products at competitive prices, the store is poised to become a favorite destination for food enthusiasts and daily shoppers alike.

Promotions Plan

FreshFare Market employs a dynamic blend of promotional methods to attract customers, ensuring a robust presence both online and in the local Milwaukee community. Understanding the importance of digital visibility, the store invests heavily in online marketing strategies. Through targeted social media campaigns on platforms like Facebook, Instagram, and Twitter, FreshFare Market engages with potential customers by showcasing daily deals, fresh produce arrivals, and exclusive online offers. Email marketing also plays a crucial role, as the store sends out weekly newsletters containing recipes, health tips, and coupons to encourage frequent visits.

Moreover, FreshFare Market will leverage Search Engine Optimization (SEO) to ensure that when local customers search for grocery stores in Milwaukee, FreshFare Market appears at the top of search results. The store’s website will be optimized with relevant keywords, engaging content, and a user-friendly layout to enhance the online shopping experience. Additionally, pay-per-click (PPC) advertising will be utilized to drive more traffic to the website, particularly during promotions and new product launches.

Beyond the digital realm, FreshFare Market will implement several community engagement strategies. Partnering with local businesses and community organizations for cross-promotion events will help to increase brand awareness and foster a sense of community. The store will also host weekly events, such as cooking demonstrations and health seminars, to attract customers to the store and provide them with added value. In-store promotions, such as loyalty programs and seasonal discounts, will incentivize repeat visits and help build a loyal customer base.

To further differentiate itself, FreshFare Market will leverage local media outlets for coverage of its grand opening and special events. Engaging with local influencers and bloggers to review the store and share their experiences on social media will also amplify its reach and attract a wider audience.

In conclusion, FreshFare Market will utilize a comprehensive mix of online marketing, community engagement, and local media outreach to attract customers in Milwaukee. By focusing on creating a strong digital presence, engaging with the community, and providing exceptional value through in-store experiences and promotions, FreshFare Market expects to become a beloved grocery destination in the Milwaukee area.

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of FreshFare Market, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: Keep a continuous and accurate check on inventory to ensure shelves are well-stocked without overstocking. Use inventory management software to monitor stock levels, forecast demand, and place timely orders with suppliers.
  • Quality Control Checks: Conduct daily quality control checks on all produce and perishable goods to ensure they meet health and quality standards. Remove any items that do not meet these standards from the shelves.
  • Supplier Coordination: Maintain strong relationships with suppliers to ensure timely deliveries and resolve any supply issues promptly. Negotiate terms to ensure the best quality products at the most favorable prices.
  • Customer Service: Train staff to provide exceptional customer service, including assistance in locating products, answering questions, and handling complaints effectively. Offer services such as home delivery or online shopping to enhance customer convenience.
  • Cleanliness and Organization: Ensure the store, including aisles, shelves, and checkout areas, are clean and well-organized at all times. Follow a daily cleaning schedule and ensure employees are aware of their responsibilities.
  • Checkout Efficiency: Keep checkout lines moving smoothly by having an adequate number of cashiers available during peak hours. Utilize technology such as self-checkout stations to reduce wait times.
  • Marketing and Promotions: Implement daily marketing efforts to attract new customers and retain existing ones. This can include social media posts, email newsletters, in-store promotions, and loyalty programs.
  • Financial Management: Monitor daily sales, expenses, and cash flow to ensure the store operates within its budget. Regularly review financial reports to identify trends and areas for improvement.
  • Employee Management: Schedule staff efficiently to cover all necessary operations without overstaffing. Provide ongoing training and performance feedback to ensure high levels of staff competence and morale.
  • Compliance: Ensure compliance with all local, state, and federal regulations related to food safety, labor laws, and health standards. Conduct regular audits to identify and rectify any potential compliance issues.

FreshFare Market expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location: Identify and secure a lease for a storefront in a high-traffic area in Milwaukee, WI, that is accessible to our target demographic. This location should also have ample parking and be in a neighborhood with a need for a grocery store.
  • Obtaining Permits and Licenses: Successfully navigate Milwaukee’s regulatory environment to obtain all necessary permits and licenses required to operate a grocery store. This includes health department approvals, business licenses, and any other local permits needed for construction and operation.
  • Building Out the Store: Complete the interior and exterior build-out of the store to meet the needs of a modern grocery shopping experience. This includes shelving, checkout counters, refrigeration units, and any specialty areas like a deli or bakery. The build-out should also consider customer flow and ensure a layout conducive to a pleasant shopping experience.
  • Sourcing Products and Establishing Vendor Relationships: Establish relationships with suppliers and vendors to secure a consistent and diverse supply of products. This includes both national brands and local products to differentiate FreshFare Market from competitors. Negotiate pricing to ensure competitiveness and profitability.
  • Hiring and Training Staff: Recruit and hire a team of employees who are passionate about providing excellent customer service. Implement a training program that emphasizes product knowledge, customer service skills, and operational efficiency to ensure a high level of service from day one.
  • Launching Our Grocery Store: Officially open FreshFare Market to the public with a well-coordinated launch event that garners media attention and attracts customers. This includes marketing efforts such as social media campaigns, local advertising, and community engagement initiatives to build excitement and awareness.
  • Implementing an Effective Marketing Strategy: After opening, continuously engage customers through targeted marketing efforts. This includes loyalty programs, weekly specials, and community events to keep FreshFare Market top-of-mind and drive repeat business.
  • Monitoring and Adjusting Operations: Regularly review operational data, customer feedback, and financial reports to identify areas for improvement. Adjust product offerings, pricing, and operational procedures as necessary to better serve customers and improve profitability.
  • Reaching $15,000/Month in Revenue: Achieve the milestone of generating $15,000 in monthly revenue. This will require effective inventory management, marketing, and customer service to build a steady base of loyal customers and attract new ones.
  • Establishing a Local Presence and Community Engagement: Become an integral part of the Milwaukee community by participating in local events, sponsoring community initiatives, and engaging with local issues. Building a strong community presence will create loyal customers and differentiate FreshFare Market from national chains.

Our management team has the experience and expertise to successfully execute on our business plan.

Logan Baker, President

Logan Baker, President, brings a wealth of experience and a track record of success to FreshFare Market. With a background in grocery store management, Logan has demonstrated a profound ability to oversee operations, implement effective strategies for growth, and ensure customer satisfaction. His previous role as a grocery store manager equipped him with the necessary skills to navigate the complexities of the retail food industry. Under Logan’s leadership, his prior ventures have seen significant improvements in efficiency, profitability, and customer engagement. His strategic vision for FreshFare Market is centered on offering high-quality, fresh produce and products to customers while fostering a sustainable and community-oriented business model. Logan’s extensive experience and successful past in the grocery sector make him uniquely qualified to lead FreshFare Market towards lasting success.

To achieve our growth objectives, FreshFare Market requires $282,000 in funding. These funds will be allocated towards capital investments such as location buildout, equipment, and furniture, as well as non-capital investments including working capital, initial rent, staff salaries for the first three months, marketing, supplies, and insurance. This strategic investment will enable us to establish FreshFare Market as a key player in the Milwaukee grocery market, fulfilling our commitment to quality, freshness, and community engagement.

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Grocery Store Business Plan Example PDF

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Investor boost for Moscow Metro brings new line and less gridlock

Investor boost for Moscow Metro brings new line and less gridlock

For the first time Moscow Metro management is looking to attract private investors to build a new subway line in the east of the city. Several Russian and foreign companies are already lining up to take part in a project.

The Chief Executive of the Moscow Metro Igor Besedin says negotiations are underway with a Spanish investor.  The companies are interested in developing both underground and above ground with retail and other services offered to passengers. The first private line with 9 stations stretching 19 km would be the longest subway line built in recent years.  Its cost could be about $3.2 billion, according to the Russian consulting firm FBK. The new line leading from Aviamotornaya station to Lyubertsy fields should be completed by 2015.  Moscow has a serious traffic problem, and authorities think a new subway line will help reduce the gridlock. Currently the city has 300km of underground railway split across 12 lines with 182 stations. About 7 million people use the Moscow Metro every day. Moscow Metro system has no privately owned lines yet, but the Mykinino station in the west of Moscow was built by a private investor. Private subway lines are common in big cities all over the world. Private lines operate in Tokyo and in London.

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  1. Votre Business Plan Concept Store (35 pages) à télécharger

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  5. Instagram photo by @studiograyscale.design • Jun 23, 2016 at 2:24am UTC

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COMMENTS

  1. Concept Store: get a solid business plan (example)

    Yes, you should create a business plan for your concept store. Crafting a well-structured business plan will help you to: gain knowledge of the concept store market find what makes a concept store successful evaluate competitor marketing campaigns find relevant competitive advantages for your concept store

  2. How to write a business plan for a concept store?

    How to write a business plan for a concept store? Why write a business plan for a concept store? What information is needed to create a business plan for a concept store? How do I build a financial forecast for a concept store? The written part of a concept store business plan What tool should I use to write my concept store business plan?

  3. How to open a concept store?

    Take a training course What skills are required to run the business (compare this with your own skills) What a typical week in the business is like (compare this with your personal or family life) What is the potential turnover of a concept store and the long-term growth prospects (compare this with your level of ambition)

  4. Simple Business Plan Template (2024)

    Business Advertiser Disclosure Simple Business Plan Template (2024) Krista Fabregas Forbes Advisor Staff Reviewed By Cassie Bottorff editor Updated: Nov 30, 2023, 4:49pm Editorial Note: We...

  5. How to Write a Great Retail Business Plan for Your Store

    It should include the logo, concept, ownership and business structure, design, and layout. Think of a retail shop that you enjoy. What is it about that business's logo, concept, and design that stands out to you? Include information from target market and industry analysis

  6. The key steps to open a concept store

    The business idea of a concept store idea appeared in 1955 when British fashion designer, Mary Quant, opened the first ever concept store in the world on the Kings Road in London. ... When opening a concept store the best business plan would be to hire a business finance manager and accountant to separate your business and personal accounts ...

  7. How to Write An Attention-Grabbing Retail Business Plan

    Give a high-level description of your retail business. You can mention your company's structure, legal name, location and the products or services you'll sell. Describe whether you will be selling in-store, online or across various channels. Keep this section simple. Use easy-to-understand language.

  8. Opening A Concept Store: How To Get Things Off The Ground

    Published on: April 26, 2019 If you are planning to open a concept store, there are quite a few things to keep in mind. Let's go through them! In this dog-eat-dog business world, it's important to stand out and be different from the competition.

  9. Concept store business plan : free template

    The executive summary of (Concept store Ltd)'s business plan provides a concise overview of the key components that will drive the success of the concept store. It outlines the company's vision, mission, and highlights the most critical aspects of the business plan. Vision and Mission

  10. Business plan for a concept store by Elizaveta Selezneva

    Business plan for a concept store Business plan by Elizaveta Selezneva Intro Task - to open a space/styling studio Location - Moscow city Market analysis Moscow St. Petersburg...

  11. How to Set Up Your Own Concept Store

    Create a Business Plan The first step to setting up any business is to create a solid business plan. This should include your mission statement, target audience, marketing and sales strategies, financial projections, and any other relevant information about your concept store.

  12. Créer un concept store : stratégie, business model, budget

    Créer un concept store : stratégie marketing et business model. Créer un concept store repose sur l'idée que le caractère unique et surprenant de la boutique attirera naturellement les clients (notamment le cœur de cible), ce qui permettra de limiter les dépenses de communication et d'accélérer la croissance des ventes.

  13. Creating a business plan for your online store

    Creating a business plan for your online store 09/12/2023 Get Started Setting up an online store: tips for creating your business Building a business is not something that simply happens over night; behind the scenes, there's always a considerable amount of planning required in advance.

  14. 24 of My Favorite Sample Business Plans & Examples For Your Inspiration

    8. Panda Doc's Free Business Plan Template. PandaDoc's free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

  15. Business Plan: What it Is, How to Write One

    Learn about the best business plan software. 1. Write an executive summary. This is your elevator pitch. It should include a mission statement, a brief description of the products or services your ...

  16. Clothing Boutique Business Plan Template [Updated for 2024]

    The average initial cost of opening a store can be anywhere from $48,000 USD to $150,000 USD, and this figure doesn't include an upfront payment of first month's rent or utilities. Having an accurate idea of your initial cost—and, as such, how much funding you need—is one of the key benefits of a thorough boutique business plan.

  17. Un exemple de business plan pour un concept store (35 pages)

    Quels sont les éléments du business plan d'un concept store ? Un business plan contient une multitude de chiffres, données, études et analyses. Bien structurer tous ces éléments est essentiel afin d'aborder tous les points importants de votre projet. Notre business plan pour un concept store est divisé en 5 parties différentes.

  18. Download Concept Store Business Plan

    Concept Store Business Plan 165 $ 33 $ Complete and 100% customizable business plan PowerPoint format convertible to Word and PDF Contains an Excel Financial Forecast Ideal for a financing request Updates on 2024 market trends Customer support available in less than 24 hours Add to cart

  19. Ouvrir un concept store : Guide 2024

    Un business plan se décompose en cinq parties principales : Présentation du concept store, ses valeurs, votre parcours, vos qualifications. Étude de marché du secteur choisi (reprendre le travail fait ci-dessus). Modèle économique avec le détail des manières dont votre concept store va gagner de l'argent.

  20. Ikea introduces compact concept store in Houston area

    Located at 23501 Cinco Ranch Blvd. in the LaCenterra shopping center, the new store is the second Ikea in the Houston area, and the first of many smaller concept stores planned to open this year.

  21. BETA GIDA, OOO

    Find company research, competitor information, contact details & financial data for BETA GIDA, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

  22. Costco opening a different kind of store with plans for more

    The format may become a larger part of Costco's store base in the future, according to Lasley. She said the company also plans to open an appliance and furniture showroom in San Juan, Puerto Rico ...

  23. Sample Grocery Store Business Plan

    A grocery store business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The grocery store business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your ...

  24. Number of Army & navy surplus shops in Moscow Oblast

    Smartscrapers has the most up to date and comprehensive Army & navy surplus shops list in Moscow Oblast. Our lists are constantly being verified and our database is constantly being updated.

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  26. Investor boost for Moscow Metro brings new line and less gridlock

    For the first time Moscow Metro management is looking to attract private investors to build a new subway line in the east of the city. Several Russian and foreign companies are already lining up to take part in a project.