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Unlocking Success: Understanding Zomato's Business Model and Revenue Strategies

PV Vyshnavi

PV Vyshnavi , Akshat Hawelia

Zomato is an Indian restaurant search, discovery and online food delivery service . The food tech unicorn was founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato is well known throughout the country and has also managed to venture into many international markets over the years. It currently operates in 10,000 cities in 24 countries, including the USA, India, Australia, Brazil, New Zealand, Singapore and the United States and in the Middle East Qatar.

Today, Zomato focuses on online food ordering, restaurant reservations and loyalty programs, consultant services and a lot more. Zomato is also a food search engine that works the same as Google's search engine but explores a wide range of food and restaurants. The company has grown from a home project to one of the world's largest food aggregators. Zomato not only connects people to food in every context but also works closely with restaurants to enable a sustainable ecosystem.

With its unique and sustainable business and revenue model , as well as a well-defined organizational structure of Zomato, the company has managed to remain a top player in the market. Zomato has become successful because of factors such as affordability, easy accessibility, and assortment, which have built trust among people from the years of service. Zomato continues to work on finding innovative ways to serve its customers.

Zomato - History Zomato - Business Model Zomato - Revnue Model Zomato - Value Proposition

Zomato - History

Founders of Zomato - Deepinder Goyal and Pankaj Chaddah

Zomato, which was earlier known as Foodiebay , was established in July 2008 by two IIT graduates, namely Deepinder Goyal and Pankaj Chaddah. The idea first struck Deepinder when his colleagues consistently had a demand for paper menu leaflets from different restaurants to order food. That is when he thought of converting the restaurants' paper menus to a digital app, which is far more accessible and easier to use.

In a matter of 9 months, the company grew to become the largest restaurant directory in Delhi and later expanded to other cities due to its success. By 2012, Zomato had started expanding internationally to countries like the UK, South Africa, Qatar, Sri Lanka, South Africa, New Zealand, Brazil, etc. During this course, the company had to change its name since its last four letters of ‘Foodiebay’ coincided with ‘eBay’ ; the company name was changed to Zomato in 2010 to avoid any legal issues.

In 2015, the company forayed into the food delivery business and went on to launch Gold in India, which was a subscription product under which subscribers would get access to complimentary food and drinks. Zomato also launched Hyperpure , which directly works with Farmers to improve the quality of food produce and supply fresh produce to restaurants. The company now views its business as a combination of three key large pillars: Delivery , Dining Out, and Sustainability.

business plan of zomato pdf

Zomato - Business Model

During the initial phase of the company, Zomato used to scan the menu of the restaurants and keep it on the site, and the menu was received by people. It still follows the same formula but has also added other services to its operation. The business model of Zomato is quite different from that of other food delivery such as Swiggy and Foodpanda. The key partners of Zomato are Uber and London & Partners, which could launch Zomato in the UK within expected timeline.

While the key resource of the company is that it has a large database of restaurants across 10,000 cities in 24 different countries , the business model is based on providing local restaurant search services, collecting data on food menu contacts, and providing relevant information to their customers. The main channels for Zomato are mobile applications and its website. The target audience of the company is the users who try to find local restaurants of various cuisines and restaurants who want their name to reach a large number of people.

Zomato also caters to customers who prefer home delivery; it helps out database and market research of companies . At the same time, the online service is built with a mandatory rating mechanism. Zomato's business model has revolutionized the food industry by incorporating various restaurants and making it convenient for people to find restaurants, provide feedback, and food business industries by incorporating various listings and availability according to their choice of cuisine.

How is Zomato Profitable when Swiggy and Dunzo are Burning Money

business plan of zomato pdf

Zomato - Revnue Model

Revenue Model of Zomato

Zomato, in itself, does not offer the products to customers, but the revenue model of Zomato is massive. Zomato is not just a food business ; it is also in the advertising business . Zomato's business has two parts: one is the delivery business, and two is that they are in the advertising business. Today, Zomato has multiple revenue channels besides online ordering, which most consumers would be familiar with.

Restaurant Listings and Advertising

Zomato first started out as a restaurant search and rating service. This brought in the advertising revenues from restaurants who joined the platform. They further extended this feature to food delivery and restaurant reservations; for this, Zomato charges commissions from restaurants that want to be placed on the feed. Advertising is Zomato's major source of revenue . The restaurants can promote their banner on the site in order to get better visibility and appeal to a large section of the audience via Zomato.

Food Delivery

Zomato Revenue Model - Food Delivery

Through the food delivery business, Zomato charges a commission to the restaurants on the basis of orders . The company earns through restaurants that pay a commission for each delivery, which is then split among the delivery partners and the company. Zomato imposes a commission ranging from 20% to 25% on each order made at a specific restaurant, with potential variations in commission rates from 5% to 7% in certain regions. However, online food delivery only contributes a low percentage of income compared to other revenue streams because of the huge competition and the need to provide deep discounts etc.

Subscription Programs

The next major source of revenue for Zomato is a subscription fee. Restaurants pay a certain fee monthly; in return, Zomato offers them the analytical tools . Zomato has a huge number of databases that know what a customer wants to eat, where he/she wants to eat, and what the consumers are searching for, and it is given to restaurants, which helps them know about all this information through the cookies. It has a tool called Zomato Order that is given to restaurants, which helps them know about consumers' interests. The restaurants then use this tool to flash their discount offers on food.

business plan of zomato pdf

Live Events

Zomato Revenue Model - Zomaland

Zomato has forayed into the events space by partnering with restaurants and creating limited events. By which they made a sale through the price of the tickets. Zomato recently introduced Zomaland and entered the live event market in 2019 . Zomato charges users an entry fee to attend Zomaland, where, besides food, they can witness live musical performances and other acts. Zomato also organized an entertainment carnival in 2018 in Delhi, Pune and Bengaluru , where more than 100 thousand people showed up.

White Label Access

Zomato Revenue Model

The next source of revenue is app development. Zomato launched a service called Zomato Whitelabel, under which they give offers to restaurants to develop customized food delivery apps . It also works with cloud kitchens and restaurants for consultancy services . Zomato works with selected restaurant operators to help in identifying locations for expansions at a minimal fixed cost but with increased options for the user. It provides the requisite licenses and operational enablement for such restaurant partners.

Zomato Kitchens

Zomato also provides kitchen infrastructure services to select restaurant operators; it works with entrepreneurs to set up and operate Zomato kitchens under various other labels. This helps entrepreneurs fund restaurants in the right location with an investment of Rs. 35 lakhs. It also claims to offer returns in the range of Rs. 2 lakh to Rs. 4 lakh per month to the investors and has so far completed more than 180 affiliated kitchens.

Zomato Gold

Zomato Revenue Model - Zomato Gold

Zomato Gold is a premium subscription service offered by Zomato, providing members with exclusive dining benefits. Subscribers enjoy complimentary dishes or drinks at partner restaurants, making dining out a more rewarding experience. The service aims to enhance the dining lifestyle by offering special privileges and discounts at a wide range of top-rated eateries. Zomato Gold caters to food enthusiasts seeking unique culinary experiences while enjoying cost-effective perks. It has become a popular choice for those who appreciate both quality dining and savings.

business plan of zomato pdf

Zomato - Value Proposition

Revenue Breakdown of Zomato

Zomato's business model offers a variety of value to its customers . Zomato's revenue model focus has been on creating something new and extra that the customers cannot get anywhere else. Zomato is a one-stop shop for dinners and offers a way for restaurants to differentiate themselves. Restaurants have an option to create differentiation by keeping the listing updated, responding to criticism positively and also by being accountable for their action.

Zomato, in line with its business plan , believes in creating value for its customers to sustain its business operations. The company endeavours to bridge the gap between customers and restaurants by providing efficient technology applications, which, as outlined in the business plan, has played a crucial role in reducing delivery times and enhancing overall service quality.

What is Zomato?

Zomato is an online platform that offers food delivery and helps users discover restaurants with various dining options available.

What is Zomato's business model?

Zomato operates on a commission-based model, charging restaurants a percentage fee for orders through its platform. Revenue is generated via subscription services, including Zomato Gold, which grants exclusive dining benefits.

What is the revenue of Zomato?

Zomato's revenue is ₹7079 Crores (2023).

How to contact Zomato for business?

You can contact Zomato through email to start a business with them.

What is Zomato for business apps?

The Zomato for Business app is for business owners. It is an interface with powerful features to get the most out of your Zomato listing.

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Zomato Business Model | How does Zomato make money?

Company: Zomato Founder & CEO:  Steve Easterbrook Year founded: 2008 Headquarter:  Gurgaon, Haryana, India. Number of Employees (2019):  5000+ Type: Private Monthly Active Users (2019) : 70Million+ Valuation (Oct 2020): $2 Billion Annual Revenue (FY2020): $394 Million Loss |Net income (FY12020): -$293 Million

Products & Services:  Restaurant Directory | Online food guide | Food delivery Competitors: Yelp | Zagat | Open Table | Grub Hub | Swiggy | Uber eats | Qraved | Chope | Redfoodie | DoorDash | EatStreet | Restorando | MenuEgypt | Forkly | Delivery Hero

Table of Contents

Introduction to Zomato

Zomato has proven to be a phenomenal foodie platform, providing a convenient way to review restaurants, feedbacks, listings in (now) over 24 different countries. The platform is even capable of giving insightful analytics for the restaurant to help route their business to exponential growth.

Zomato is a restaurant-café search and discovery service platform, idealized in 2008 by Deepinder Goyal and Pankaj Chaddah . The brand was originally known as Foodiebay till November 2010.

The platform is ideal for both food lovers and restaurant owners. Users can also view pictures and menus for restaurants that do not have a website of their own.

Any restaurant owner who wishes to list a menu can, regardless if the restaurant has an online presence or not. The platform allows restaurant owners to increase their restaurant business visibility through listing advertisements and special promotional menus through the Zomato platform.

The Zomato platform is designed with smart search engine filters, meaning that it will search for only relevant restaurants as per to the searched relevant keyword.

Zomato acts as the key-bridge to providing relevant information on potential restaurants for users that searches with keywords or keyphrases relevant to the restaurant.

Zomato has grown rapidly from a small food review website to a multinational giant serving over 70 million people every month, both in the food and entertainment business. It is now gearing up for a public listing in the first half of 2021 and focused on raising over $146.5 million in a Series J financing round. In October 2020, it raised close to $52 million from Kora Investments and $5.1 million from Pacific Horizon Investment Trust, which had previously invested $5 million in March 2020. Zomato has already raised over $270 million in 2020 alone from major investors like Tiger Global, Temasek, and Ant Financial. [ 1 ]

The following is a compilation of Zomato Business Model Canvas .

Business Model Canvas: Zomato

1. customer segments.

Zomato has three customer segments:

Users – Zomato platform is explicitly designed for users to find and locate restaurants in a range of various cuisines. Zomato is perfectly geared for customers who prefer home delivery .

Local Businesses – The platform further stands significant for restaurants who want to promote the business or restaurant name to help reach the target audience . Zomato was built on market and trend research. Marriot International is one of the latest global hotel chains to join Zomato’s long list of customers. Zomato will work alongside Marriott on Wheels to enhance its corporate outdoor catering services and home delivery services in partnership with close to 30 hotels across all major cities in India. [ 2 ]

Reviewers (content contributors) – these are active reviewers, who add reviews and photos of local restaurants or businesses on Zomato platform. 

2. Value Propositions

Zomato is an exceptional platform for diners to review a wide range of different restaurants in their serving area. At the same time, it allows restaurant owners to differentiate themselves in the market place, even if they are the owners of more than one restaurant.

 Zomato further serves as a bridge between restaurant owners and hungry customers.

Screenshot showing Zomato’s mobile app and its features

Zomato provides a comprehensive pricing model for the food delivery services , providing insightful details to the overall cost, duration, etc. of the delivery order.

Additionally, Zomato provides membership and loyalty program to build loyal customer base. For example, Zomato Gold membership and Piggy Bank loyalty program ensure that customers get additional value for their money. In 2020, Zomato moved all Gold members to the newly unveiled Zomato Pro. Users on Zomato Pro get a variety of features and upgrades like instant food delivery services and a money-back guarantee from newly registered hotels, bars, and lounges. [ 3 ]

Super excited to introduce Zomato Piggybank – https://t.co/I4xs5NHHwd pic.twitter.com/h1Hrxhqy6t — Deepinder Goyal (@deepigoyal) July 10, 2018

3. Key Partners

  • Zomato has built an alliance with Uber Taxi for users to book a ride to the restaurant that they plan to dine at.
  • The clever innovation eliminates users from dealing with two different apps. Especially when customers are trying to review, pick, and find the best place to dine, all in a smooth, simple way.

London & Partners

Zomato has built an alliance with London & Partners to help expand their virtual foodie presence in the European regions. London & Partners were responsible for aiding Zomato with:

  • Finding an office location in London.
  • Assistance with the staff hiring process
  • Insightful advice on salaries
  • Management recruitment
  • Work placements
  • Market research
  • Advising on accountants and legal procedures, policy, and compliance.

Other business partners – These are electronic payment companies like Visa, PayPal .

Seasonal partners – Zomato partners with companies from time to time, particularly during the holidays. For instance, Zomato partnered with the Singapore Tourism Board to stage an elaborate digital event called Zomaland in June 2020. The virtual event enables the tourism organization to engage Indian consumers successfully while maintaining social distance. [ 4 ]

4. Key Activities

The business model is incomplete without analyzing the key activities of a company. Although Zomato’s primary purpose was to make restaurant hunting exceptionally easy and convenient, it also has various key activities which are listed as follows.

  • Manage Network effects : As aforementioned, Zomato provides local restaurant search service to the users, currently operating in 24 countries. It provides details and reviews of restaurants. The information includes data about the food items, contact info, and address of the restaurants.
  • Manage and Utilize Advertising : Zomato has an enormous user database which it uses for advertisement. The company makes the most of its solid presence and brand popularity by posting advertisements for various restaurants, generating a considerable amount of revenue.
  • Drive Customer Experience Initiatives : Zomato initiates a lot of activities to improve its customer’s experience and keep updating its features as per the trends. In April 2020, it expanded its online food aggregator platform to include contactless dinin g features that allow diners to scan a QR code on the table to check the menu, then place orders and make payments using the app. The feature reduces interaction and contact between staff and diners when they visit restaurants. [ 5 ]
  • Enhancing Brand Image : Zomato maintains its brand image by providing a sense of community for foodies and facilitating people the exact information about “What to Eat and Where to Eat.”
  • Expand and Diversify their service offer:
  • Online food delivery and subscription : Zomato was not a delivery service at the beginning, but eventually it launched it’s delivery and subscription feature as well. However, the section does not generate much revenue for the company as it faces fierce competition from Swiggy .
  • Consultancy to Restaurant Owners : Zomato has a massive database of users, revealing many significant facts about their behaviors, likes, and dislikes. Zomato offers data consultancy services to many eateries and new restaurants in town.  
  • Zomato Whitelabel: Zomato also provides service for restaurants to develop their own app through a platform known as plug and play.

5. Key Resources

Zomato has a massive database on restaurants, café, and similar business places across cities in 24 countries. Zomato aims to build new alliances and capture the global market.

High-Quality Database – Massive Database of restaurants and businesses

Employees – that are working diligently to extend its outreach, apart from the current 24 countries.

Zomato Platform

A community of content contributors or reviewers

Zomato brand reputation

Funding Partners – Zomato were able to raise millions through funding channels. Top investors include Ant Financial, Sequoia Capital, Temasek Holdings, Info Edge, and Vy Capital. In the recent past, other investors have joined Zomato, including Asia Growth Fund, Steadview Capital, Luxor Capital Partners, Lugard Road Capital, and ASP India LP. The investors are part of a  $525 million financing round, which is estimated to reach around $600 million. Currently, India’s company regulator values Zomato at $3.4 billion. Zomato is also set to raise more capital once it debuts for the 2021 IPO. It seeks to issue 34,873 class J7 CCPS shares to the investors at Rs 300,235 per share to raise Rs 1,047 crore ($141 million). [ 6 ]

Cloud and Zomato Kitchens – It provides kitchen infrastructure services by partnering with entrepreneurs to set up and operate Zomato Kitchens in selected restaurants under different labels. Entrepreneurs first have to find restaurants in the right location that they wish to fund, and then Zomato invests INR 35 Lakh or more. Zomato has already set up over 180 affiliate kitchens with its partners and eliminated exclusivity for cloud kitchens, which allows its restaurants to list on rival platforms such as Swiggy . [ 7 ]

6. Channels

Zomato offers its platform accessible through multiple access points:

Application (smartphone or tablet)

Zomato Official Website

Food Porn (Zomato has also created a site specifically for the food porn industry, providing an exclusive photo of exotic foods from around the world)

7. Customer Relations

Convenient Self Servicing : Zomato provides its customers independence to make the right choice, providing all the options and information which leads to comfortable self-servicing.

Up to Date Ratings and Reviews : Users enjoy Zomato’s transparency in their ratings and reviews, providing authentic information to users about the quality and service of restaurants. It started testing a new feature in October 2020 that allows consumers to post their reviews of restaurants , photos of their favorite foods, and a short story on the app for their friends and food bloggers to see directly from the app’s feed. [ 8 ]

Customer Engagement Activities : Zomato initiates customer engaging activities like offering coupons and tickets.

Active Communication Channel and Customer Support : Zomato has a reliable customer support service platform and maintains effective communication with its customers.

8. Zomato’s Cost

The total cost of Zomato’s FY18 was $80 M, which has increased to $500 M in FY 19 . An immense shift indicating how much the business has expanded.

The annual cost of $ 500M is utilized in the following operations.

  • Platform development

Zomato invests graciously on improving its online presence, brand value by enhancing its online portal, customer service, and enhanced marketing operations.

  • Branding and advertisement cost

Zomato launches a lot of various marketing campaign top maintain its popularity, which of course requires a great deal of investments. In 2019, it introduced the Zomato Premier League with a diversified kitty of TV ads and offers like predicting the winners in particular matches to get further discounts. ZPL’s gamification and offers appealed to the foodies watching cricket and attracted over 4 million participants within the first three weeks of the IPL in 2019. [ 9 ]

  • Credit card processing fees

Zomato pays for its credit card transactions operations as well.

  • Legal and accounting fees

Zomato pays other legal fines and payments for acquiring different licensees and taxes.

  • Office maintenance cost 

Zomato operates from 24 countries including Portugal, India, United Arab Emirates, Qatar, Turkey, Indonesia. The company bears office maintenance cost for all of its offices.

  • Employee’s salary

Zomato has over 5000 employees overall with different pay scales. 

9. Zomato’s Revenue

Zomato’s revenue similarly increased in FY19 compared to FY18.  In FY19 , Zomato’s revenue is $206 M – a total of three times more than the FY18 (which was $68 M )

How does Zomato make money?

Now let’s see how Zomato makes money based on a few high-level categories:

The delivery service, dine out membership, advertisements, promotional deals, exclusive offers that Zomato offers are the primary revenue generators for Zomato.

  • The commission from delivery transactions constitutes about 75 % of the total revenue for FY 19.
  • Zomato delivery services earned $38M in FY18, while in FY19, the revenue from the services increased, generating almost $155M , indicating 4 times more growth than the last year.

Dining Out  

  • Zomato has partnered with restaurants to provide complimentary food and drinks to its subscribed members. The membership is called as Zomato’s Gold membership program . The annual membership fee is Rs   1,199 , and the program has over 1 million active subscribers. All subscribers under the Gold program were upgraded on August 1, 2020, to its new subscription package called Zomato Pro that offers to dine out privileges and discounts on the best restaurants. As of July 2020, 50% more partner restaurants had already signed up on Zomato Pro than on Zomato Gold. [ 10 ]
  • The dining out section also saw an increment in sales with $30 M in FY18, while $49M in FY19.

Ticket Sales

  • Zomato also sells tickets for several of events and shows. Zomato earns a commission through these types of sales and deals. Zomaland is one of the most successful live events organized by Zomato, which attracted over 100,000 visitors when it debuted in 2018 across Delhi, Bengaluru, and Mumbai. In 2019, it expanded to over 10 cities and enticed major partners like the Singapore Tourism Board. In 2018 and 2019, Zomato increased its revenue by charging attendees entry fees but was forced to live stream virtual Zomaland@home carnival in June 2020 on its app and the Zomaland pages on Facebook, Instagram, TikTok, and Helo to avoid gatherings and interactions. [ 11 ]

Consultation Services

  • Zomato also offers consultation services and data analytics services for clients, prospects.

Sustainability:

  • In the past few years, Zomato has shifted its focus on being a transactional company instead of relying a hundred percent on its advertising revenue. The company is trying to balance its both features the delivery and the dine out which has generated a revenue of $2M in the sustainability department. In the early years, more than half of its revenues came from ad sales that grew from $38 million in 2017 to $46 million in 2018, representing 62% of its total revenues in FY18. Even though Zomato continues to charge commissions for listing and promoting restaurants on its app’s feed, it stopped considering ad sales as a standalone revenue stream. In 2020, Zomato considered reducing its commission charges by 5% after it received a request from the hotel association. [ 12 ]

Zomato’s Revenue FY19 Vs. FY18

Final Thought

Zomato happens to be one of the most successful platforms that was originally launched in India. Today it’s serving platforms and operations have extended to over 21+ countries and are determined to continue to grow its customer base.

Zomato is working on many new business endeavors. However, this doesn’t limit Zomato from further implementation and improvement to their existing platforms and software applications. 

 References & more information

  • Bhallah, T. (2020, Nov 6). Zomato to raise $146 mn as it preps for IPO in 2021 . Live Mint
  • PTI (2020, June 12). Marriott enters into a pact with Zomato to expand the home delivery service . Deccan Herald
  • Flick (2020, July 5). Zomato Pro: New Features like ‘Money-Back Guarantee’ & More . Flick-on-Click
  • Editor (2020, June 4). Singapore Tourism Board Partners with Zomato to bring a virtual weekend festival experience . Indian Newz
  • Tandon, S. (2020, April 18). Zomato plans contactless dining post-covid-19 . Live Mint
  • Rai, S. (2020, September 11). With food delivery bouncing back, Zomato plans IPO next year . The Print
  • Shrivastava, A. (2020, Feb 05). Zomato lets go of exclusivity for cloud kitchens . Economic Times
  • Harsh, U. (2020, Oct 20). Zomato pilots feature to post stories and reviews through the feed . Entrackr
  • Pragati, B. (2020, April 20). A guide to the winning Zomato marketing strategy . Talk Walker
  • Nandi, T. (2020, June 30). Zomato Gold is now Zomato Pro: Here are the extra benefits for customers . Live Mint
  • Dash, S. (2020, June 2). Zomato’s popular carnival Zomaland goes online as large gatherings remain banned due to Covid19 . Business Insider
  • FE Bureau (2020, October 14). Hotel association writes to Swiggy, Zomato, to cut commission charges on takeaway services . Financial Express

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business plan of zomato pdf

Decoding the Business Model of Zomato: A 360-Degree Analysis

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The food delivery industry has experienced a substantial transformation in the current fast-paced global landscape. Zomato, a leading entity in this industry, has significantly transformed how we place food orders and reimagined the entire dining experience. This article aims to thoroughly analyse the business model of Zomato, covering various aspects from multiple perspectives. By comprehensively analysing its diverse elements, we can better comprehend Zomato’s operational strategies and sustained success within the fiercely competitive food delivery industry.

1. Online Platform for Restaurants and Customers: The Core of Zomato’s Business Model

Business Model of Zomato

The core of Zomato’s business model is centred on offering a robust online platform that serves as an intermediary between restaurants and customers, facilitating seamless connections and transactions. Zomato is a digital marketplace enabling restaurants to present their menus, high-quality images, comprehensive descriptions, and customer reviews. The interface of this platform is designed to be user-friendly and provide a seamless connection with customers. It offers a wide range of dining choices to enhance their experience. The business model of Zomato is based on establishing relationships with restaurants to generate commissions. These commissions are calculated as a percentage of the total bill, incentivising restaurants to list their services on the platform.

2. Revenue Generation through Commissions: Zomato’s Primary Income Source

Business Model of Zomato

The primary source of revenue for Zomato is its commission-based business model. The commission is applied when customers place orders through Zomato. This mutually advantageous arrangement incentivises restaurants to collaborate with Zomato, allowing them to tap into a broader customer demographic and experience a boost in sales. The business model of Zomato is based on a commission-based revenue model, which has demonstrated significant success.

3. Food Delivery Services: Expanding the Revenue Horizon

 Business Model of Zomato

The expansion of Zomato into the food delivery sector is a crucial element of its overall business strategy. Customers can now conveniently place food orders from their preferred restaurants through the Zomato platform. In addition to the earnings from commissions, Zomato levies a delivery fee for its services. Implementing Zomato Pro enhances the value proposition by providing exclusive discounts to subscribers, resulting in a mutually beneficial arrangement for both Zomato and its users.

4. Advertising and Promotions: Driving Visibility and Additional Income

business plan of zomato pdf

Advertising and promotional services play a crucial role in increasing the visibility of Zomato and driving its revenue growth. Restaurants can choose sponsored listings, banners, and featured content to differentiate themselves in a highly competitive marketplace. Zomato generates additional revenue by providing promotional tools, increasing restaurants’ visibility to a broader customer base. This aspect of the business model of Zomato exemplifies its function as a proficient marketing platform.

5. Data Monetization: Leveraging Information for Profit

business plan of zomato pdf

The extensive data repository of Zomato, which encompasses customer preferences, ordering habits, and restaurant performance metrics, possesses significant value. The company utilises data analytics to provide actionable insights to its restaurant partners. Zomato uses this data to support restaurants in optimising their menus, pricing, and marketing strategies, ultimately improving their overall performance. Data monetisation is a strategic component of the business model of Zomato, serving as a significant source of revenue and driving the success of its partner restaurants.

6. Diversification into Grocery Delivery: Expanding the Revenue Portfolio

business plan of zomato pdf

Zomato expanded its range of services in response to evolving consumer preferences by venturing into the grocery delivery sector. By utilising its pre-existing logistics network and technology infrastructure, Zomato now offers customers the convenient ability to place grocery orders from nearby stores. Implementing strategic diversification not only allows Zomato to enter the expanding online grocery market but also introduces an additional source of revenue. This enhances the resilience and adaptability of the business model of Zomato.

7. Cloud Kitchen Initiatives: A Strategic Culinary Move

business plan of zomato pdf

The business model of Zomato encompasses the operation of cloud kitchens, commonly known as dark kitchens or virtual kitchens. These specialised kitchens are dedicated solely to online food delivery and do not offer any dine-in options. Zomato strategically invests in and manages its cloud kitchens through collaborative partnerships with renowned restaurant brands. This initiative guarantees a dependable food supply and enables Zomato to explore various culinary concepts, strengthening its competitive advantage in the food delivery industry.

8. Expansion into Event and Dining Reservations

business plan of zomato pdf

Zomato’s growth strategy encompasses expanding into event reservations and enhancing dining experiences. Customers can conveniently reserve tables at their preferred restaurants using the Zomato application, a comprehensive platform catering to all their dining requirements. Zomato implements a fee structure for restaurants utilising its reservation service, enhancing its revenue model.

9. International Expansion and Global Partnerships

business plan of zomato pdf

The business model of Zomato extends beyond a singular market. The company has successfully expanded its operations on a global scale by establishing strategic partnerships with various international restaurants and chains. This expansion enables Zomato to access a broader range of customers and generate supplementary revenue by offering global cuisine options to its users.

This analysis comprehensively examines Zomato’s business model, delving into its fundamental elements, revenue streams, and strategic diversifications with meticulous attention to detail. The business model of Zomato is a highly efficient system that facilitates connections between restaurants and customers, all while optimising multiple revenue streams. Zomato has successfully implemented various strategies to monetise its platform, including commission-based earnings, food delivery services, advertising, data-driven insights, diversification into grocery delivery, event reservations, expansion into international markets, and establishing global partnerships.

Zomato has demonstrated remarkable adaptability and a proactive approach to diversification, which have played a pivotal role in its sustained growth amidst the ever-evolving food delivery industry. The company’s expansion into various sectors and global markets demonstrates its dedication to maintaining a leading position in the industry. In summary, Zomato’s versatile business model drives its expansion and empowers numerous restaurants and food businesses to flourish in the era of digitalisation. The adaptability, innovation, and robust business model of Zomato position the company to maintain its leading role in the food delivery industry for the foreseeable future.

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How Zomato Works, Zomato Business and Revenue Model Explained

business plan of zomato pdf

Table of Contents

A step-by-step guide: how zomato works for restaurants and customers, understanding the zomato business model: how does it work, zomato’s revenue streams: how does the food delivery giant make money, zomato for businesses: the ultimate guide to benefits and opportunities, navigating the changing tides of the food delivery industry: challenges faced by zomato.

Chances are, you have used Zomato at least once. But do you know how this popular restaurant discovery and food delivery platform works behind the scenes? This blog post will deeply dive into the Zomato Business Model , revenue streams, and operations. From its humble beginnings as an online menu card to its current status as one of India’s most successful startups with global reach, we’ll explore everything that makes Zomato tick! So sit back, relax, and get ready to learn all about How Zomato Business Works ! It currently operates in 24 countries. The company provides menus, user reviews, and restaurant contact information.

In 2010, Zomato launched its first international site in the United Arab Emirates. As of September 2015, it has expanded to more than 500 cities across 24 countries and serves over 60 million users monthly. The company raised $60 million in Series D funding led by Info Edge (India) in November 2013.

In May 2014, Zomato acquired Urbanspoon for $52 million. In January 2015, Zomato announced that it had acquired Turkey’s leading restaurant search service Mekanist. In April 2015, Zomato acquired US-based NexTable, allowing customers to make restaurant reservations through the app.

1 Search for Restaurants: Zomato’s home page allows users to search for restaurants in their area by entering their location, cuisine preferences, or restaurant names. Users can also browse through popular restaurants in their area, top-rated restaurants, or restaurants offering discounts or deals.

2 View Restaurant Details: Zomato provides users with detailed information about the restaurant once a restaurant is selected. Users can view the restaurant’s menu, pricing, photos, location, and user reviews. The platform also provides information about the restaurant’s operating hours, contact details, and delivery options.

3 Place an Order: If a user wishes to order food from the restaurant, they can do so directly through Zomato. The platform allows users to select items from the restaurant’s menu and add them to their cart. Users can customize their orders by specifying additional requirements, such as dietary preferences or allergy concerns.

4 Payment: After placing the order, users can proceed to payment. Zomato supports various payment methods, including credit and debit cards, net banking, and digital wallets. Users can also opt for cash on delivery in some cases.

5 Delivery: Once the payment is confirmed, the restaurant prepares the order and sends it to the user’s address. Zomato’s delivery partners then pick up the order from the restaurant and deliver it to the user. Users can track their order status in real-time through Zomato’s app or website.

6 Review: Users can provide feedback about their experience with Online Food Delivery Apps in India . Zomato encourages users to rate the restaurant and leave detailed reviews to help other users make informed decisions.

Besides Online Food Ordering , Zomato also offers a restaurant discovery platform where users can browse and review restaurants in their area. The platform also provides restaurant owners with tools to manage their business listings, menu, and customer reviews.

Zomato’s business model is based on providing a comprehensive and convenient online platform for users to search for restaurants, view menus, read reviews, and make reservations. The company earns revenue through advertising and subscription fees from restaurants.

1. Restaurant Discovery: Zomato’s platform allows users to discover new restaurants based on location, cuisine preferences, and other criteria. Restaurants can create listings on the platform for free, but they can also pay to have their listings featured more prominently. This is a significant source of revenue for Zomato.

2. Online ordering and delivery: Zomato offers online ordering and delivery services, allowing users to order food from participating restaurants. Zomato charges a commission fee for each order, typically around 10-15% of the total order value. This is another significant source of revenue for Zomato, and the company has been expanding its delivery services in recent years.

3. Advertising: Restaurants can also pay to advertise on Zomato’s platform, which includes banner ads and sponsored listings. Zomato uses targeted advertising to reach specific audiences, such as users interested in a particular cuisine or type of restaurant. This is another important revenue stream for the company.

4. Premium subscription services: Zomato offers premium subscription services to restaurants, which provide additional features and benefits such as enhanced visibility and analytics. Restaurants can pay a monthly or annual fee to access these services. This is a relatively new revenue stream for Zomato, but it has grown in popularity as more restaurants looking to improve their online presence.

5. Data insights: Zomato collects and analyzes user behavior and performance data to provide insights to restaurants and other industry stakeholders. This data is valuable to restaurants as it can help them optimize their menus, pricing, and marketing strategies. Zomato also uses this data to improve its platform and services.

Zomato Business Model generates revenue through multiple channels, including advertising, online ordering and delivery, and premium subscription services. Zomato has become a leading player in the online food industry by providing services to users and restaurants. The company’s focus on technology and data has also helped it stay ahead of the competition and continue to grow its business.

Zomato’s revenue model is based on multiple streams, including:

  • Commission on Online Orders: Zomato earns commissions on every order placed through its platform. This commission is typically around 10-15% of the total order value. This revenue stream has become increasingly important for Zomato as it has expanded its delivery services.
  • Premium Subscription Services: Zomato offers premium subscription services to restaurants, which provide additional features and benefits such as enhanced visibility and analytics. Restaurants can pay a monthly or annual fee to access these services. This revenue stream is based on recurring subscription fees.
  • Data Insights: Zomato collects and analyzes user behavior and performance data to provide insights to restaurants and other industry stakeholders. This data is valuable to restaurants as it can help them optimize their menus, pricing, and marketing strategies. Zomato also uses this data to improve its platform and services. This revenue stream is based on data licensing fees.
  • Events and Reservation Fees: Zomato also earns revenue from hosting events and providing restaurant reservation services. This revenue stream is based on event fees and reservation fees.

Overall, Zomato’s revenue model is based on generating revenue through multiple channels, including online orders, advertising, premium subscription services, data insights, online ordering and delivery fees , and events and reservation fees.

Here are some benefits of using Zomato for businesses:

Increased Visibility: Zomato has a large user base, and by listing your business on the platform, you can increase your visibility and reach potential customers who may not have heard of your business before.

Increased Foot Traffic: Zomato can help drive traffic to your restaurant by featuring your business in search results and recommendations to users looking for restaurants in your area.

Reviews and Ratings: Zomato allows customers to leave reviews and ratings of your business, which can provide valuable feedback to help you improve your offerings and service. Positive reviews can also help attract new customers.

Targeted Marketing: Zomato offers targeted marketing options, allowing you to reach specific audiences based on location, cuisine, and price range.

Cost-effective Advertising: Advertising on Zomato can be a cost-effective way to reach potential customers, as the platform offers a range of advertising options at different price points.

Analytics and Insights: Zomato provides businesses with analytics and insights to help them track their performance on the platform, including data on page views, user interactions, and customer demographics.

Overall, Zomato can be a valuable tool for businesses in the Online Food Delivery Industry looking to increase their visibility, attract new customers, and improve their offerings and service.

✅ Want to Know? The Cost Estimation for Developing App Similar to Zomato

The platform has faced several challenges over the years. Below are some of the significant challenges faced by Zomato:

  • Intense Competition: Zomato operates in a highly competitive market, with several players, including Swiggy, Uber Eats, and Foodpanda. The intense competition puts much pressure on Zomato to keep innovating, offer better services, and keep prices low to retain and attract customers.
  • Logistics and Delivery Challenges: One of the primary challenges faced by Zomato is the logistics and delivery of food. The company has to ensure that food is delivered on time and in good condition. Delays and mishandling can lead to dissatisfied customers, negative reviews, and loss of business.
  • Managing Quality Standards: Zomato works with numerous restaurant partners, and it can be a challenge to maintain consistent quality standards across all partners. Ensuring food is prepared, served correctly, and adheres to hygiene and safety standards is essential for customer satisfaction and brand reputation.
  • Dependence on Third-party Vendors: Zomato relies on third-party vendors for many of its operations, including logistics and payment processing. This dependence can create challenges, including disruptions in the supply chain and increased costs.
  • Regulatory Challenges: The food delivery industry is heavily regulated, and Zomato has to comply with various regulations, including food safety standards, taxes, and labor laws. Complying with these regulations can be challenging, time-consuming, and costly.
  • Managing Growth: Zomato has experienced rapid growth, expanding into new markets and adding new services, such as online ordering and table reservations. It can be challenging to manage this growth and ensure the company maintains its brand identity and customer base.
  • Data Privacy and Security: Zomato collects and stores sensitive customer information, including payment details and personal information. Ensuring this information is kept secure and protected from data breaches is crucial to maintaining customer trust and complying with data protection regulations.

In conclusion, while Zomato has become a household name in the Food Delivery Apps in India & USA and the restaurant discovery industry, it faces various challenges. These challenges require constant attention and innovation to ensure the company stays ahead of its competitors and meets its customers’ needs.

Zomato is a revolutionary food delivery service that has overtaken the world. It has become one of India’s most successful tech companies by leveraging its deep understanding of customers and creating an efficient online platform. Zomato’s Business and Revenue Model is simple yet effective and has enabled them to build the largest food-ordering network in the country. With its continuously expanding reach, Zomato will remain dominant in this space for many years.

business plan of zomato pdf

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Table of Contents

Zomato target audience , zomato digital marketing channels, digital marketing strategy of zomato , influencer marketing strategy by zomato , zomato's collaboration strategy , zomato marketing strategy 2024: a case study.

Zomato Marketing Strategy 2024: A Case Study

Zomato, when it began, wanted to become the best restaurant search and discovery tool. It offered comprehensive details on more than 1.4 million establishments in 23 countries. There were restaurant names, menu items, pricing, reviews, and other information.

It has evolved into an internet platform for meal delivery over the years. People can now use their app or website to order food from nearby establishments. Delivery personnel from Zomato pick up the customer's order from the restaurant and deliver it to the specified address. While talking about Zomato, let's also look at their marketing approach.

"If something does not go as planned, then the core team of Zomato is always ready to pick it up and go through the same afresh, making the necessary changes." - Deepinder Goyal, Co-founder, CEO, Zomato

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People with smartphones and experience using apps between 18 and 35 makeup Zomato's target market. It aims to attract two customers: those who prefer to eat out and those who want to order food delivered to their homes. These groups frequently overlap. Its Zomato Gold program provides incentives for people to eat out and provides food delivery for those who need it.

People who are employed and need food in their offices, students who live in dorms and need food, those who lack the time or space to prepare their meals, and those who occasionally enjoy eating out are all included in this group.

Zomato utilizes Google Adwords for its search ad campaigns . It targets terms such as "food," "online ordering," "restaurant names," and many others. It aims to attract people who want food delivered to them. It also runs Google Display advertisements to target people on apps and websites from third parties.

On Twitter, Facebook, and Instagram, Zomato is active. It has 726k Instagram followers, 1,899,405 Twitter followers, and 1.42 million followers as of July 2019.

Zomato interacts with its audience by posting on popular subjects. The brand is aware of the nature of its audience. As a result, it promotes material that encourages people to share, discuss, and revisit it. To engage visitors online, it uses popular topics and publishes straightforward pictures.

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During the 2016 Olympics, Zomato used Twitter to promote its brand. The brand used rings made out of coffee and claimed that if coffee drinking were a sport, they would get the gold medal. 

The "Pokemon Go" video game was another current hot subject. Zomato profited from it as well. Zomato used the famous Pikachu to promote its brand on Twitter.

Connecting with the audience was facilitated by posting on popular themes. Users probably don't want to ponder too much while using social media. In actuality, individuals utilize social media to enjoy and view humorous content. Expect your material to be shared when such content appears on their news feed. Of course!

Zomato's digital marketing strategy must be adjusted when new trends emerge. They will need to devise fresh strategies to get the interest of their customers. They are currently performing a fantastic job. They will benefit greatly from it if they put forth a continued effort.

These people are skilled in making the most of the Email Marketing tool. One of the cleverest and most effective tactics is Zomato's email marketing. Zomato keeps customers loyal to its brand by using appealing subject lines and a drive to action.

They ran an email marketing campaign on Amazon Prime Video with the theme of the renowned series Mirzapur, season 2. Subject lines referencing characters from Mirzapur were included by Zomato.

Additionally, it produced a CV for Biryani as part of one of its greatest email marketing methods. Food-related terms like "Curriculum Vitae of Biryani" were featured in Zomato. Additionally, it used the CTA "hire immediately" rather than "order now." That is how Zomato's email marketing strategy excels so well.

Zomato has advanced the concept of "hyper-local marketing" by promoting its material in regional tongues in addition to contacting micro-influencers. This increases Zomato's credibility by enabling them to connect with more people.

Zomato has placed a lot of attention on influencer marketing in its advertising strategy because it recognizes its potential. Whether a macro or micro-influencer, Zomato isn't afraid to go above and beyond and leverages its notoriety to grow its user base.

We are all aware of Zomato's funny takes on various scenarios via its tweets. Zomato provides content that will make its consumers smile, regardless of the issue they are now dealing with or the one they encounter daily. Additionally, its humor spreads like wildfire and has a powerful knock-on impact.

Memes are extremely popular on social media, and Zomato has mastered the technique of "meme marketing" because it recognizes its significance. The food tech firm generates a lot of organic traffic thanks to this content marketing technique, which eventually helps to increase its overall revenue.

Zomato is actively working with the government to ensure that its services can continue to run smoothly during the crisis, in addition to providing support to the thousands of people who are a part of their delivery network by creating a fund for them to cover any income they would have lost due to the crisis. Additionally, they made sure that their delivery partners had masks. 

Zomato has always been a pioneer in recognizing the value of videos and using them to its advantage on the YouTube platform. On YouTube, Zomato frequently has short, snappy, and unskippable video commercials with a subdued "call-to-action". It will therefore be appropriate to assert that video ads play a significant role in Zomato's digital marketing strategy .

Zomato as a brand leaves a lasting impression on the consumers, and therefore the brand is unforgettable. Do you want to deep dive into digital marketing case studies of other popular brands? Is it your dream to become an exceptional digital marketer ? Sign-up for our Post Graduate Program In Digital Marketing from SimpliLearn in partnership with Purdue University. The program is co-created with Facebook, and it has Masterclasses from Facebook and Purdue and Harvard Business Publishing case studies.Enrol now and start learning! 

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Zomato business model

Zomato business model

Zomato was launched in 2010, from the rebranding of Foodiebay, a food directory website. Like any other startup in india, food tech unicorn Zomato too had its ups and downs. In 2015 , during the massive layoffs and losses, there were big question marks on the company’s survival in the market. But, Zomato defied the odds and came out even stronger to dominate the food delivery industry in India. 

Pankaj Chaddah and Deepinder Goyal , are the brains behind Zomato . They were alumni of IIT Delhi and co-workers at Bains & Co in New Delhi. In their office, they recognized how people had to wait for a long time to have a glimpse of the menu card. And, this led to the birth of Foodiebay. 

In Foodiebay, the menu soft copies were uploaded so that people can check out the menu on their smartphone and order quickly with no wait. The concept became an instant hit, their website traffic numbers increased significantly so they decided to expand their services to Kolkata and Mumbai. The number of people using the Foodiebay soared with each passing fiscal year. Later, the founders of Foodiebay wanted to make the venture even bigger, thus leading to Zomato, a simpler name to remember. They didn’t want people to confuse Foodiebay and eBay. In 2010, Zmato was officially unveiled. 

As the users of the Zomato website grew, Founders with the aim to enhance ease-of-use decided to launch a dedicated Zomato food ordering App.

However, this innovation needed a lot of funding to kick start. So they started doing series of funding :-

  • In 2010, Info edge invested US$ 1 million into the Zomato
  • Then the next year, they gave whopping funds of US$3.5 million and US $10 million the following year
  • In 2014, Sequoia Capital joined in and poured 50 million+ for the next three years
  • Later investment firms like Temasek Holdings, Vy Capital, Baillie Gifford, and multiple other firms joined in.

So far in the last three funding rounds Zomato has been able to raise 100 million + funding each time and was valued at $5.4 billion .

The formula of success of Zomato according to their founders is hiring the right people with passion and dedication to take the company forward. In fact, they believe this is the biggest hurdle, and now they are proud of their team. 

During the earlier days of Zomato, the founders did not focus much on earning revenue, and only when the website gained huge popularity, they recognized the prospects of earning. When they had 62.5 million sign-ups, restaurants started contacting them to place their advertisement through which Zomato made a good revenue. Restaurants were eager to integrate Zomato’s online food ordering sytem into their ecosystem and multiply their sales. Later, Zomato enhanced the customer experience via cashless transactions. 

Today, Zomato is operational in 24 countries, across 10,000 cities. The revenue of the company is ₹2,486 crore as of 2020. 

Zomato’s IPO success is promising for other startups in India. The company’s stock market debit day ended at 66% at a value of $13.3B. The concept of Zomato is similar to US-based DASH that lets companies book restaurant tables and order food from restaurants. 

“The response from institutional investors has been strong. This suggests that the overall float available for trading might be limited leading to a higher GMP. We had to issue a *Subscribe with Caution* rating for it’s IPO, keeping in mind the long investment horizon required for high-growth companies that are currently loss-making,” said Rajnath Yadav, Research Analyst at Choice Broking.

What Does Zomato Bring to the Table?

Since the launch of Zomato, it has created a buzz in tier-1, tier-2, and tier-3 cities throughout India. Zomato operates on the QAAA model, which stands for Quality, Accessibility, Affordability, and Assortment to both their partners and customers. Let’s understand what makes Zomato so distinctive from its market rivals.

Improving Food Quality: Yes, Zomato has invested big time in improving the food quality by funding restaurants through their Hyper Pure campaign. This funding helps restaurants to maintain the highest standards with the use of high-grade ingredients, fresh veggies, and a hygienic kitchen.  Zomato gives food hygiene ratings to each restaurant thus allowing customers to order accordingly.

Increased Accessibility for Customers: With each quarter, Zomato is expanding to new cities across India, covering the suburbs along with the metro cities. Nowadays, they offer additional features such as corporate catering and table reservations. And, their feeding India initiative is a campaign that works towards creating a better India when no one sleeps on an empty stomach. 

Maintaining Affordability: Affordability has been the major aspect that Zomato has never overlooked. They offer amazing deals and discounts on food ordering. Their gold package subscription was an instant hit, allowing customers to save a considerable amount on regular food orders. They have always strived in the direction of ensuring affordability without compromising much on their profits.

Aid in the Assortment: Zomato presents its customers with the opportunity to taste dishes of diverse cuisines with no geographical borders. They provide the most detailed information on their App so that their customers can make well-informed decisions. 

How Zomato Earns Money?

Ever since Zomato’s inception it has been churning out good revenues but was never able to make hefty profit. Hence the reason why people think Zomato doesn’t earn much and they expect it to be the same in the future.

But only few are able to realize what Zomato brings to the table and apart from it’s cheap food delivery services , it has diversified it’s revenue into multiple streams and today we’re gonna talk about that:-

Restaurant Advertising

Restaurants are the backbone of Zomato. As of now, there are about 131,233 active restaurants added each month on Zomato and every restaurant on Zomato prefers to be on the top of searches whenever a customer searches for a relevenat dish in their locations. So, the food delivery App Zomato offers restaurant advertisements.

It typically charges 40 to 50 Rs per click on their platform. Also there is a zero restaurant listing fee on Zomato. Hence for F&B business owners all they can do is sign for free and to boost their order numbers, they pay upfront for the advertisments.

Food Delivery

Approx 75% of Zomato’s revenue in the fiscal year 2019 was through food delivery commissions. Zomato has currently developed it’s own ecosystem for online food ordering where restaurants have to use Zomato’s own associate riders to delivery their orders and there is no way around. In the end, restaurants are charged for delivery commissions, which you can completely avoid if you use NinjaOS as your online ordering system.

Anyways, Zomato’s revenue was $155M in 2020 which was approx four times what they made last time. 

Subscription Programmes

The Gold subscription that aims at providing premium services to their customers is amongst the biggest revenue streams of Zomato. If a customer has a gold subscription, they get complimentary beverages and food. 

In the year 2020, the revenue from the gold subscription model was about $49 million, and $30 million. The unlimited pack gold subscription charge in India is Rs 1800 for 365 days.  

Live Events

Another way Zomato makes good earnings is by hosting live events with the objective to promote their partner restaurant. These restaurants get great exposure & visibility via Zomato events, and they have to pay a hefty price for it. 

The Zoomland event of Zomato is quite popular, it charges its users a nominal fee to enjoy food and live musical performances. 

Zomato’s White Label Access

Recently, Zomato has an unrivalled Whitelabel Platform that is a suite of technologies that allow restaurants to operate their business over the Internet. The key feature of this platform is allowing restaurants to have their custom-branded native Apps to better engage with their customers. 

The Whitelabel platform works on the subscription model of $200 per month. 

Zomato Kitchens

Zomato also belives in cloud kitchen’s concept where they provide infrastructural services to certain restaurant partners. They fund food entrepreneurs to set up a restaurant in the right location with an investment of Rs 35 Lakhs. 

It offers a return of 2 to 4 lakhs to the inventors. Presently, Zomato is having 180 affiliate kitchens. Zomato is always in search of passionate entrepreneurs for setting up Zomato kitchens. 

Zomato Hyper pure

Zomato under the Hyper pure program collaborates directly with the farmers to enhance the quality of raw ingredients supplied to the restaurants at the most competitive rates. The hyperpure venture was launched in August 2018, and within a few months, the concept rapidly grew in numbers. 

By November, Zomato was supplying raw ingredients to 350 restaurants across Bangalore, and approx 1,000 restaurants as of now. The significant increase in demand led to encouraging Zmato to considerably invest in large scale operations to meet the growing raw material requirements. 

Recently, Zomato bought a warehouse of 6,000 sq. ft in Bangalore, having a capacity of 4,000 metric tons. They are in the process of setting up an even bigger warehouse in Delhi, and then expanding to nine other cities by the end of the year, and eventually exploring the international markets. 

Multiple Business Partnerships

Zomato has a key partnership with Uber Taxi. The App has a feature that allows its users to book a ride to the Zomato restaurant they want to dine at. 

Zomato is in collaboration with London & Partners to boost their online presence in the European regions. Their other big business partnerships include PayPal and Visa. 

What is Zomato’s Future?

In the  Zomato business model case study, let’s talk about Zomato’s future. Zomato’s IPO is re-imagining the future of food in India. 

Their IPO was the biggest hit in India in 2021. They raised approx  Rs 8,250 crore via an initial share sale. 

When the COVID-19 pandemic and swerve restrictions have hard-hit most of the Indian sectors, Zomato stayed strong during these challenging times. 

They brought in more funds to grow their business. Their delivery boys worked tirelessly to deliver orders to even the containment zones throughout the country. This allowed for foodies to enjoy their favourite food from the comfort of their homes even when there is lockdown everywhere. 

“ We need to continue to invest in three core areas for the growth of our business which includes a) customer and user acquisition, b) delivery infrastructure, and c) technology infrastructure. We have made these investments in the past, and we expect these to continue to be critical for the gro wth of our business in the future,” Zomato said. 

The next couple of years looks good for Zomato, with coronavirus is here to stay, even when the global vaccination drive is happening at a rapid pace.  

The future plans of Zomato include setting up hyperpure in some of the major cities throughout the country . They will be expanding their food delivery services to about 500 cities across India. 

They also have big plans of expanding in foreign countries. Drone delivery is the new buzz in the food App delivery, especially internationally, and in coming years, it is expected that it will come to India. Zomato will also be adding new cities to their Zomato gold subscription. The Zomato infinity dining expansion is the next big thing to happen. 

In the end, we hoped that you learned the right lesson for this Zomato’s business model assement and case study, that if you have an idea, determination and success will come hunting you. 

Do you have anything to add to this, why Zomato has been so successful in India, even when people here are used to ordering delivery from restaurants near them? Share it with us in the comment section below, our readers would love to hear your thoughts.

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How Zomato Works: Online Food Delivery App Business Model Explained

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“What’s the rating on Zomato?” has turned into the default reply to “Should we go to this restaurant?” in numerous countries worldwide. This change didn’t happened overnight; the team at Zomato is behind it for almost a decade now. Let’s see how their success looks like:

Zomato is an on-demand food delivery platform having a presence in more than 23 countries . It empowers individuals to get food from local eateries and restaurants delivered at their doorstep for a small fee. The platform also provides information about close-by restaurants, their menu cards, average cost, ratings and reviews.

Zomato delivers food with the assistance of their human network. Much the same as Uber drivers, Zomato food delivery guys get an order on their cell phone and GPS is utilized by the organization to coordinate demand and supply in the shortest possible time.

Zomato’s unique business model has gotten a good measure of funding from investors and has helped the organization gain an extensive user base. Zomato was launched in the year 2008 with the name Foodiebay and in a short period , it has turned out as a gigantic success.

Zomato Stats and Facts: Funding and Major Milestones

  • Launch Date: July 10, 2008
  • Founders: Deepinder Goyal and Pankaj Chaddah
  • Funding received by Zomato: $653.8M in funding over 11 rounds
  • Annual Revenue: More than $46.6M
  • Company Valuation: over USD 2 billion
  • Active Users: Serves more than 50M users every month

How Does Zomato Make Money – Revenue Generation Model

Zomato just released its FY18 yearly report, and the numbers are looking truly strong. Zomato’s overall revenue was $74 million (Rs. 480 crores) in FY18, up almost 45% from $51 million a year ago. Zomato now makes money from different verticals. It has its original marketing business, and over the last couple of years, has been aggressively advertising its food delivery services as well. Recently, Zomato also launched two successful loyalty programs, Zomato Treats and Zomato Gold. Here are the means by which it earns money:

Also Read : A Complete Guide to Investing in “Soon to Be $200B” Online Food Delivery Industry

Advertising (62%)

Zomato started its business as a restaurant aggregator and still earns most of the revenues through its unique — advertising. Zomato gives restaurants, eateries, bars and pubs a chance to advertise on its platforms through sponsored listings, and earns the greater part its incomes through this channel. This contributes to a 62% share of its overall revenue in FY18. It was 78% in the year 2017 as shown by the stats given by Statista.

Food delivery (30%)

The company launched its food delivery services in 2015 and aggressively extended its food delivery services after then. In FY18 food deliveries present 30% of Zomato’s overall revenue, turning into the second biggest source of income for the organization.

Others (8%)

Zomato launched its excellent subscription program Zomato Gold in India in November 2017, after piloting it in UAE and Portugal. Zomato Gold crossed 26000 subscribers inside the initial seven-eight hours and in a split second turned into a hit among the clients in India. Zomato says that Zomato Gold now adds to 12% of its monthly revenue.

It implies that going ahead; Zomato Gold will probably turn into a noteworthy revenue contributor for the organization. Similarly, Zomato Treats was launched in April a year ago and offered individuals a free sweet when they ordered food from selected eateries. It contributes to 0.5% of its total revenues.

Going ahead, it looks like the greater part of revenue growth for Zomato could emerge out of its ordering business and membership services. Zomato as of now has most restaurants listed on its platform and is the go-to service for users to find new eateries. It probably understands that it had no headroom to develop its advertising revenues in this vertical.

And cleverly opened new revenue channels, and they are developing quick — while its advertisement business developed just 20% this year, its food ordering business became almost 60%. And, with its membership services developing quick with almost no competitor and half a million waiting list, Zomato could change its revenue profile drastically in the years to come.

Also Read: Food Delivery App Development: How Much an App Like Postmates Costs?

How Zomato Works?

Zomato has been effectively growing since 2008. Its upward graphs and success timeline is a result of its adequately creative business plan and a promising revenue generation strategy. Here is a clear picture of how it works:

1) It enables users to search through a rundown of restaurants and select their most loved food from their most loved cuisines via a website or mobile app .

2) Zomato is an astounding platform for restaurants to improve their market presence and grow their user database.

3) Users can see special offers and deals by skimming through the community on the channels.

4) Once the clients choose their order, Zomato gives them the leverage to pay using different mediums.

5) The request received goes directly to the Zomato delivery guys. Then goes to the specific restaurant.

6)  The restaurant then confirms the order and packs it according to the requirements given.

7) Zomato delivery personnel finish the last step by picking up the parcel from the restaurant and deliver it to the user.

8) Meanwhile, Zomato likewise provides restaurants an opportunity to show and promote their cuisines to a huge user base. Restaurants also pay to Zomato for featured listings.

9)  Zomato is a reliable partner for Restaurants hoping to grow their business by expanding their reach and users via online branding.

10) It has partnered with almost every one of the restaurants of the urban areas thus offering its clients a wide variety of food items.

11) Zomato has built up a rating framework which puts restaurants in an order based on their ratings and reviews. The clients rate the restaurants based on the quality of the food, look and feel of their ambiance and their experience.

12)  Its technology enhances the user experience by telling them the distance of a particular place from user’s area, average food price, delivery charge and estimated wait time for the order.

Key Takeaways from Zomato Business Model

There is a lot that food startups can learn from the success of Zomato.

A Flexible Business Model Is a Win

Zomato began as a restaurant’s menu listing platform that later on launched a mobile application to order food online and then it started advertising programs. With the evolving world, Zomato changed its business model as well. Recently, Zomato’s CEO said in a statement “Doing food delivery alone is not sustainable”. That means the company is always ready to evolve to reach new heights.

A Sustainable Business Model is a Win Win

Luring users with discounts may work in the beginning, however, is not a sustainable way of working. Revenue model plays a noteworthy role in deciding the destiny of a startup. To keep up net revenues a business should utilize extra income streams, (for example, advertisements, online ordering, and memberships) in addition to the essential income channel.

Focus on Customer Experience

Customer experience can make or break your business. Putting resources into it is always a great move. With online food ordering platforms, the customer’s desires vary. They expect their food to be delivered in minimum possible time. In this manner, a robust customer support should be set up to guarantee smooth customer experience.

Wrapping Up

Zomato story is inspiring in all angles for every entrepreneur. The essential reason behind its wonderful achievement is the conviction and the desire to explore new possibilities in various challenging stages.

Would you like to make an App like Zomato? Or you have a better idea? Connect with us and know how we can enable you to develop the next big thing!

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Humane yet subtle, Naiya is a girl full of ideas about almost everything. After earning a bachelor’s degree in computer science and engineering, she decided to merge her technical knowledge with her passion for writing – to accomplish something interesting with the fusion. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Besides writing, you can find her making dance videos on Bollywood songs in a corner.

Tags: Fast Food Delivery , Food Delivery Apps , Food Delivery Service , Home Delivery Food , Local Food Delivery , Zomato Home Delivery , Zomato Online Delivery , Zomato Order Food Online

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Business Model of Zomato – How does Zomato make money?

June 9, 2023 | By Hitesh Bhasin | Filed Under: Business

The business model of Zomato revolves around providing food delivery services, information, user reviews and menus of partner restaurants.

Zomato’s business model has revolutionized the food business industries by incorporating various restaurants and making it convenient for people to find restaurants, provide feedback, check listings, and availability according to their choice of cuisine.

This food-platform is available across 24 countries in the world, providing insightful analytics to various restaurants. These analytics helps the restaurants to improvise and enhance their business.

In this post, we will be unraveling the key idiosyncrasies of the Zomato business model and understand how it manages all its operations and generates revenues. So, let us get started right away –

Table of Contents

Introduction to the Business Model of Zomato

Business Model of Zomato - 2

Zomato is an Indian food-based application that provides various services like restaurant search & discovery, online delivery, and a plethora of different cuisines to choose from depending on your price ranges.

The popularity and applications of Zomato have increased manifold in the last few years, which makes people wonder about the actual Business model of Zomato.

In the next few sections, we will be going through the various verticals of the Business model of Zomato, but first, let us have a look upon its creation and some other associated historical aspects-

Creation and Essential history of Zomato

Creation and Essential history of Zomato

Before analyzing the Business model of Zomato, it is better to know a little about the background of Zomato. Zomato was created by two Indian IIT graduates Deepinder Goyal and Pankaj Chadda in 2008.

Initially known as FoodieBay, the idea of Zomato popped up when Deepinder found his roommates searching for leaflets of menus to order food. By incorporating the menus of various restaurants in one single application, the task of choosing a restaurant and ordering food can be tremendously eased.

This led to the creation of Zomato.

Zomato has tremendously developed from a simple home project to one of the most used online food-based platforms in the world. It accommodates a list of restaurants and cafés belonging to various price ranges and cuisines.

But the real factor that makes Zomato so successful lies in the robust and robust business model which is initially presented. Different services that are offered by Zomato business model are-

  • Restaurant Search & Discovery
  • Online Ordering
  • Table Reservations & Management
  • POS Systems
  • Subscription Services

Different Segments of the business model of Zomato 

Business Model of Zomato - 5

The Business model of Zomato is hugely different from its contemporaries Swiggy and Foodpanda . This application was the pioneer of online food-based applications, and hence, it was a more significant challenge for Zomato to make the market accept the concept of “online restaurant-searching.”

The Business model of Zomato is a well-orchestrated plan which consists of various aspects for the smooth functioning of the application. Following are some of the critical elements of Zomato-

1) Customer Segments

Zomato consists of three primary segments i.e., Users, local businesses, and reviewers.

  • Users- Zomato provides a platform for people to search and locate restaurants according to their budget, location, and preferred cuisine. It also provides an online-based efficient food delivery service.
  • Local businesses – Zomato also provides a platform for restaurants and local cafes to promote their business and to reach a target audience, thereby generating revenue for various outlets.
  • Reviewers- Reviewers or content contributors are the people who provide positive ratings and comments. These comments are mostly synonymous with the quality of food and services provided by the restaurants.

2) Zomato Provisions

Zomato provides information on the restaurants and cafes to the customers based on their location, their choice of cuisine as well as the specified budget.

It also builds a bridge and facilitates communication between the partnered restaurants and the customers.

Zomato also has an organized and well-orchestrated pricing model for the online delivery services that they provide.

Their quality of services has also been enhanced due to the inclusion of Zomato Gold and Piggy Bank.

3) Notable alliances of Zomato

In recent years, Zomato has also partnered with various companies like Uber Taxi, London & Partners as well as online or electronic payment companies such as Visa and PayPal .

These partnerships have also played a significant role in enhancing the Business model of Zomato .

Having partnered with London & Partners, there were various ways in which the company aided Zomato. Some of them are specified below-

  • Finding a location to set-up an office
  • Assisting in staff hiring and, management recruitment procedures
  • Work placements and market research
  • Providing useful advice on policies, legal systems, handling of accounts, etc.

Now, after going through different aspects of Zomato business model, the time has come to delve into its revenue generation strategies -

How does Zomato Make Money?

Business Model of Zomato - 4

Zomato’s revenue took a significant leap this year as its valuation increased from $68M in the financial year of 2018 (FY18) to $206 M in the Financial Year of 2019 (FY19).

Various aspects of Zomato act as a contributory factor in the current generation of revenue. Following are some of the major factors-

  • The commission earned due to delivery services constituted about 75%of the total revenue generated in the year 2019. This is equivalent to an estimated amount of $155M, almost four times more than $8M made last year.
  • The newly introduced system of Zomato Gold provided complimentary food and beverage service to customers with gold-membership. This service alone generated about $30M in 2018 and $49M in 2019.
  • The ticket sales for various events organized by restaurants in partnership with Zomato generate a certain amount of revenue in the form of commissions. At the same time, consultation provided by Zomato to various restaurants to improve their business also adds to the Business model of Zomato.
  • Unlike the past few years, Zomato is now trying to balance and form an equilibrium between all its sources of revenue generation by not prioritizing advertising revenue more than the other sources. This again has been a contributory factor in the efficient Business model of Zomato.

Zomato is known to bring in massive revenue due to its various business operations , but most people are still doubtful of the actual revenue-generating system of Zomato.

The Business model of Zomato consists of various sources through which the application generates revenue. The following are some of the operations undertaken by the app-

Sources that play key role in helping Zomato make Money

Business Model of Zomato - 6

1) Zomato Advertising

Zomato provides people, access to multiple restaurants and allows them to rate the quality of the business that these restaurants offer.

These ratings are often reliable and useful. Various restaurants can promote their businesses by posting banners and pictures on Zomato.

This advertising method proves to benefit not only for restaurants but also for the app itself.

2) Zomato Subscription

Restaurants pay a certain amount of money to Zomato in exchange for various analytic tools and services provided by Zomato.

The food-based app has a variety of analytic tools and databases of information about the consumer through the use of cookies.

3) Zomato Event Organization

Zomato also organizes various events and food-based festivals by collaborating and partnering with multiple restaurants across the world.

The attendees pay a specified amount for the ticket. Zomato receives a certain percentage of the money collected. Hence, this aspect also proves to be very helpful for the app to generate revenue.

4) Zomato Food Delivery Services

Other sources of revenue for Zomato include Online food delivery service.

Zomato charges a certain sum of money called commission from restaurants in exchange for food delivery services.

5) Zomato Gold

Started in April 2018, Zomato Gold offers premium services based on membership.

In the facility, customers with gold-membership receive complimentary food and beverages from partnered restaurants.

Statistical analysis of Zomato’s revenue sources

Statistical analysis of Zomato’s revenue sources

As mentioned earlier, the Business model of Zomato is highly efficient, involving numerous sources which play a crucial role in generating revenue.

Following are some of the helpful statistics in understanding the Business model of Zomato-

  • Restaurant Advertising and marketing constitutes about 72% of the total revenue.
  • Event advertising contributes approximately 4% of the revenue generated.
  • A total of 12% of the total revenue is generated by the ticket which is sold during events organized by Zomato.
  • Consulting services and online-food delivery services constitute about 3% and 2% respectively.
  • Zomato Gold and other developed services are generating 7% of the total revenue to the customers.

Wrapping it up!

Zomato has wholly changed the functioning of the food and restaurant industry by bringing in the concept of creating universal access for various restaurants and cafes.

Zomato makes available outlets based on the location, choice of cuisine, and the budget specified by the clients. It also provides online-delivery service to customers which makes the process of “ordering food” smooth and efficient.

Zomato also proves to help enhance the business models of various restaurants, bistros, and cafes by providing them consultation as well as the chance to promote their business by uploading pictures and posters on the Zomato application. Zomato also organizes various events and festivals in partnership with multiple restaurants to generate revenue not only for themselves but also for the restaurants involved.

The Business model of Zomato is well-organized and orchestrated, encompassing the various aspects which act as revenue sources for the company.

Restaurant advertising, event advertising, ticket-selling during organized events as well as specialized services like Zomato Gold and Piggybank are some of the significant revenue-generating sources of Zomato. The food-based application not only focuses on advertising but also provides equal importance to other sources which are the primary reason why Zomato earned five times the revenue earned this year in comparison to the previous financial year.

Intending to enhance the revenue-generating system as well as to develop the services provided, Zomato also partnered with various companies this year, creating helpful and beneficial alliances.

These include Uber Taxi, PayPal, and Visa. All these reasons make Zomato one of the most efficient applications of recent times.

So, how effective, profit-driven and inspiring do you consider the business model of Zomato? Share with us in the comments below.

Liked this post? Check out the complete series on Business Models

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

business plan of zomato pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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business plan of zomato pdf

First things first. Why do you need a business plan?

The restaurant industry is still known to be an unorganized one. Which is exactly why a business plan needs to be in place. It also is important to have a business plan so you can show your investors where their money is being put and even to get that bank loan you’ve been waiting on. A business plan is the blueprint for your restaurant where you chalk out the restaurant’s goals – short and long term ones, what your vision is for the restaurant and how you plan to make it a success. There are plenty of modules, guides and even softwares that can help you make these plans. But before any of that, you need clarity on what you’re going to do.

business plan of zomato pdf

You need to define your business for yourself and for the investors.

What kind of restaurant will yours be? Cafe, fine dining, casual dining, QSR, or any other.

What cuisines will you serve? Based on location, demographic and your own business interest, understand what cuisines will work for your restaurant.

What will be the USP? A unique theme or cuisine, events, or anything else.

A cafe serving American cuisine with a circulating library within the cafe and live music on Friday evenings. Here, the library and live music can be your USPs and something that customers will be drawn to.

Key factors to succeed

business plan of zomato pdf

In all businesses, there are a few key factors that ensure the success or failure of it. It’s not different with the restaurant business as well.

Location – List of ideal locations and why you want to open a restaurant there.

Demographic – The kinds of people you’re targeting – age group, floating population or locals.

Staff – Are you hiring experienced staff or new ones to be trained? What are your staff retention plans?

Food costs – How are you going to control food costs? Have you spoken to multiple suppliers before finalizing on the ones that would work out for your business?

business plan of zomato pdf

Investors need to know your strategy to success. We mentioned key factors earlier, but without a strategy, they are only just points on paper. From operations to staff, you need to have a clear strategy that you intend to follow.

Operations – Number of people required in various shifts, whether you’re going to be open all day or just for lunch and dinner services, supplier management, etc.

Home delivery – Do you have enough staff to run delivery operations? You can sure improve on profit margins, but can you handle the volume? Will it work in the locations ideal to run the restaurant in? Will you use a third party for delivery or in house staff? Will you go online or stay off it?

Costs – How are you pricing your menu – starting low and bump it after 6 months, or keep it stable for a year and raise it according to market later?

Financial analysis

business plan of zomato pdf

A business plan cannot be complete without a mention of financials. Even if it isn’t elaborate, you need to cover the important points. Cash flow, profit and loss statements, risk analysis, pricing, cost control, operational costs, sales forecast, quarterly and annual growth rate, etc. It’s not easy to work on financials if you don’t have experienced people working with you to guide you in the right direction. There is a lot to consider at the beginning so you don’t suffer later in the business.

Future plan and vision

business plan of zomato pdf

Even a restaurant, however unorganized the industry may be, should have a vision and a plan to achieve set goals.

Expansion – Do you plan to open other outlets in other locations of the city? Financially, will you be in a position to do so in the time set to achieve this goal? Do you want to expand the brand or open different kinds restaurants?

Diversification – Do you intend to add cuisines? Or events? How else do you plan to keep your restaurant relevant?

A good business plan should basically talk about what your restaurant will be like on paper and how you intend to run it bearing in mind the financials and other practical aspects. You must have an executive summary for your business plan where you condense everything into just two or three pages. A lengthy powerpoint presentation is outdated and tiresome to compile as well as read. Keep it simple and as clear as you can.

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StartupBiz Global

Starting Tomato Farming Business Plan (PDF)

Tomato Farming Business

Tomatoes have exceptional nutritional value. They are acclaimed for being beneficial to heart, eye, digestive, and skin health. Tomato farming is one of the most profitable agriculture business ideas. Tomatoes are widely consumed – they can be consumed in diverse ways including raw, as an ingredient in many dishes and sauces and also in drinks. Tomatoes are also used by food processors. Processing of tomatoes consists of canning, freezing, dehydration and juice production. Tomatoes are processed into tomato sauce, whole pealed, tomato and onion bruises, paste, shredded, puree and paste concentrate. This article will outline how to start the tomato farming business, and the tomato farming business plan – PDF, Word and Excel.

Tomato farming is a lucrative business, providing income for millions of people, but there are some essential decisions you need make before you venture into the tomato farming business. You have to make a decision on how many hectares you want to farm, which type of tomatoes you will farm, which season you are going to plant your tomatoes, and your target market. These choices will be affected by the amount of capital you have, and your target market needs.  If you do not have a lot of capital, you can always start small and grow your tomato farming business overtime. You also need to carry out market research (Who are you going to sell the tomatoes to? At what price?) and write a tomato business plan before you venture into the business.

Land for Tomato Farming Business

Good tomato production starts with good land selection. The soil type has a huge bearing on the quality and taste of tomatoes you produce. Tomatoes can grow on a wide array of soil textures depending on the variety of the tomato, from light, sandy soils to heavy, clay soils. Sand soils are the most ideal for quick and early maturation tomato varieties.  Tomatoes thrive best in loamy soil with is rich in organic material. In not, incorporate compost or animal waste into the soil. The soil should have good drainage. The optimum pH lies between 5.0 and 7.0. If that is not so, add sulphur (if above upper limit) or lime (if below lower limit). The soil for tomato farming must permit adequate root growth to support the plant and supply water, oxygen and mineral nutrients and must be free of toxic elements.  It is important that before you start farming tomatoes on your farm, you check whether the soil is suitable for tomato farming. Your tomato production business plan should take into account the cost of purchasing or leasing the land.

Space And Sunlight Exposure

When doing open field tomato farming you must take note of sunlight exposure. Your chosen land must allow for uninterrupted sunlight exposure for at least 8 hours daily. The actual land space you need will be informed by the number of tomato plants. Following recommended spacing is important for the tomato to grow optimally. There must be adequate inter-row and in-row spacing to optimize aeration, sunlight exposure, and curb possible disease outbreaks.

Machinery and Equipment

Machinery and equipment which are required for your tomato farming business will depend on the scale of your operations. Machinery and equipment needed include tractors, harvesters, boom sprayers, fertilizer spreader equipment, irrigation equipment, spray equipment, diggers,  scales, ridgers, bins etc. Most farmers usually hire big machinery like tractors when they want to use them, rather than purchasing them as they are expensive. There may also be need of grid hydroelectricity energy for the irrigation systems, standby diesel generators for use during power outages, or solar powered irrigation systems. Farmers especially in the rural areas who do not have the modern farming equipment use animal drawn equipment in tomato farming. The higher the level of mechanization at your tomato farm, the higher the efficiency of your operations, and the profitability of your tomato farming business. The tomato farming business plan should include the costs of acquiring and hiring the various machinery and equipment. 

Tomato Seeds/Seedlings

The tomato farming can be started using tomato seeds or seedlings. Tomato varieties can be classified into 3 broad categories which are determinate, semi-determinate and inter-determinate tomatoes. Your choice of which tomato variety to use will depend on variety of factors: time to maturity, yield, availability of seeds, target market preference, season, fruit quality adaptability, disease resistance among other factors. It is important that you purchase your tomato seeds from certified tomato seed suppliers.  If you opt for seedlings, then source them from reputable nurseries. The costs of purchasing tomato seeds or seedlings should be accounted for in your commercial tomato farming business plan. If you buy poor quality tomato seeds, your tomatoes will not grow to their full potential and you will have poor yields. Tomatoes can be propagated from seeds or seedlings. In choosing tomato varieties you must understand the core classifications. Aside the classifications below, there are hybrid and heirloom tomato varieties. These usually have superior qualities such as disease resistance, high yields, firmness, long shelf life, and big fruit size.

There three broad tomato types namely, determinate, semi-determinate and indeterminate.  Determinate tomatoes are typically bush-like and produce one large harvest of tomatoes and then stop. Indeterminate tomatoes are vine-like and continuously produce tomatoes as long as conditions allow.  Semi-determinate tomatoes are in between those 2 characteristics.

Time To Mature

In tomato farming, there are 3 classifications that take maturation period into account. There is early season, mid-season and late season tomatoes. Early season tomatoes take at most 60 days to reach maturity. Mid-season tomatoes mature in between 60 and 80 days. Late season tomatoes need more than 80 days to reach maturity.

Fruit Size Or Type

The colour or taste of tomatoes also constitutes another classification in tomato farming. For example, there are cherry, plum, round, and beefsteak tomatoes, amongst others. This classification is particularly important when factoring in the intended use of the tomatoes when harvested.

Tomato Farming Inputs

You require various farming inputs when doing tomato farming.  Fertilizers are required to support the efficient growth of your tomatoes, by providing all the nutrients needed by tomatoes to grow to their full potential. Essential nutrients needed for the growth of tomatoes include nitrogen, phosphorus and potassium. Organic matter is also important in tomato farming. This can be in the form of compost, decayed leaves, animal manure etc. Organic matter is a good source of plant nutrients. Organic matter also increases the capacity of the soil to retain water and nutrients. It’s a soil conditioner.

Other farming inputs required for tomato farming business include herbicides, for effective weed control at your farm. Pesticides and fungicides are required for protecting your tomato plants against insects and fungi. Trellising and training of tomatoes is very important to some tomato cultivars and varieties. This involves supporting the tomato plants on poles and wires  or specialised trellising material. The benefits of training tomatoes include improved spraying to control diseases and pests, better air circulation around the plant and less fruit rotting. The costs of acquiring all these inputs should be included in your tomato farming business plan.

Pest And Disease Management

Some of the common pests in tomato farming are aphids, nematodes, cutworms, and whiteflies. Common diseases that can affect tomatoes are moulds, blights (early or late), and fusarium wilt. Prevention or protection of tomatoes from these can be achieved through integrated approaches. Almost all of them have a dual effect in that they address both pest and disease issues.

Keeping Tomatoes Safe From Pests And Diseases

It all starts with seeing to it that your tomatoes get all they need. These are things such as healthy soil and adequate water. In watering avoid scenarios where leaves get muddied. Drip irrigation is most ideal when farming tomatoes. You must also practice hygiene e.g. cleaning farming implements or machinery after every use. Always remove weeds and dispose them rather than leaving them lying next to the tomatoes. By all means ensure there is no water logging or general wetness – this promotes pests and diseases. As a rule of thumb, practise crop rotation to stop or disrupt pest life cycles.

Harvesting And Storage Of Tomatoes

You can start harvesting tomatoes roughly 60 to 90 days from when you planted the seedlings. This is not cast in stone; remember there are 3 different maturation times (early, mid and late). Determinate tomatoes tend to ripen almost at once – within about 14 days. Indeterminate tomatoes ripen successively over an extended period of time. When you are harvesting tomatoes, ensure that you do not inflict physical damage on them. Physical damage compromises their quality, make them susceptible to pests and diseases, and reduces their shelf live.

Often time the colour of the tomatoes is what guides on when to pick. For instance, some tomato fruits might have fully or partially turned red. The leaves or stem yellowing or drying are also indicators of readiness to harvest. You can also check the fruit skin – you must harvest whilst it still has a rich, smooth, wax-like texture. Ripe tomatoes will tend to be easy to remove by gently twisting off from the vine.

Before storage the tomatoes must be washed, cleaned, sorted, and graded. For long term storage you can freeze, can, or dry your tomatoes. Generally, tomatoes can be stored at room temperature. If it is outside the place must be away from direct sunlight. When it comes to cold storage there are things to consider. Temperatures below 13ºC are not idea for tomato storage. Tomatoes that have ripened partially must not be refrigerated. Refrigerating tomatoes that have ripened tends to compromise their taste.

Farm Workers

When doing tomato farming business, you will need to hire part time farm workers as and when necessary. The duties which they will do include planting tomato seeds, transplanting tomato seedlings; applying fertilizers; trellising tomatoes, ploughing; harvesting, herbiciding and pesticiding. The part time farm workers will be paid according to the number of days worked.  You also require supervisors, farm manager, finance & accounting staff, and logistics staff depending on the scale of your tomato farming business. The wages and salaries of your workers should be included in your tomato farming business plan.

Capital for Tomato Farming Business

The amount of capital required for tomato farming business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your tomato farming business. If you plan to raise capital from investors and a loan from the bank, you need a good tomato farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Tomato farming is very profitable, so if you reinvest the profits you get, you can quickly grow. Even if you are not planning to get a loan, you should still get a tomato farming business plan to guide you in starting and operating the business. It is essential for you to have a tomato farming business plan before you venture into the tomato farming business, so that you know all the costs involved and you make an informed decision.

The market for tomatoes is very huge and is ever increasing. The annual global demand of tomatoes is more than 180 million tonnes. That’s a lot! You can supply your tomatoes to individual households, schools, restaurants, food processors, hotels, companies, supermarkets, organizations, events etc. The tomato business plan ought to include a proper marketing plan to use in your tomato farming business.

tomato farming business plan

Advantages Of Tomato Farming Business

Tomato farming is usually a high yields and wide profit margins business venture. Tomatoes are nutrient-rich and have numerous household and commercial uses. This is why there is an inexhaustible market for tomatoes. There are also vast opportunities in the export markets for tomatoes; offering higher profitability. There are limitless value addition options when it comes to tomatoes. Tomatoes generally mature fast which makes the turnaround time relatively short. Tomatoes can be propagated either indoors or outdoors. This makes it possible for almost anyone and anywhere to do tomato farming.

If you are looking to start a lucrative vegetable farming business, seriously consider a tomato farming business. Engage agronomists to find out the latest on the best tomato varieties to grow. It is important that you also do a thorough market research and have a good tomato farming business plan. The timing of your tomato farming must be such that when the tomatoes mature they have customers waiting for them. Post-harvest losses in tomato farming are common so be wary of that.

Pre-Written Tomato Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the tomato farming business, we encourage you to purchase our well-researched and comprehensive tomato farming business plan. We introduced the business plans after discovering that many were venturing into the tomato production business without enough knowledge and understanding of how to run the tomato farming business, how to farm the tomatoes, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global tomato farming business plan will make it easier for you to launch and run your tomato farming business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the tomato business.

Uses of the Tomato Farming Business Plan (PDF, Word And Excel)

The tomato business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your tomato farming business
  • As a tomato farming business proposal
  • Assessing profitability of the tomato farming business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Tomato Business Plan (PDF, Word And Excel)

The tomato farming business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Risk Analysis
  • Industry Analysis
  • Market Analysis
  • SWOT & PEST Analysis
  • Operational Requirements (Including technical aspects of how to farm the tomatoes, fertilizer requirements etc)
  • Operational Strategy
  • Why some people in tomato farming business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your tomato farming business

The Pre-written tomato farming business plan package consist of 4 files

  • Tomato Farming Business Plan – PDF file (Comprehensive Version – 84 Pages)
  • Tomato Farming Business Plan – Editable Word File (Comprehensive Version – 84 Pages)
  • Tomato Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 39 pages)
  • Tomato Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of hectares, selling price of  the tomatoes etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Tomato Farming Business Plan (PDF)

Tomato Farming Business Plan PDF

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Get the Tomato Farming Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

Tomato Business Plan

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your tomato farming business! Check out our collection of business plans  , and more business ideas .

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Property Management Business Plan PDF Example

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  • February 25, 2024
  • Business Plan

the business plan template for a property management business

Creating a comprehensive business plan is crucial for launching and running a successful property management business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your property management business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a property management business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the real estate industry, this guide, complete with a business plan example, lays the groundwork for turning your property management business concept into reality. Let’s dive in!

Our property management business plan is designed to cover all essential aspects needed for a comprehensive strategy. It outlines the property management operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

  • Executive Summary: Offers an overview of the property management business concept, market analysis, management, and financial strategy.
  • Services & Fees: Details the range of property management services offered, including tenant placement, maintenance coordination, and financial administration, along with a clear breakdown of the fee structure for each service.
  • Key Stats: Shares industry size, growth trends, and relevant statistics for the property management market.
  • Key Trends: Highlights recent trends affecting the property management sector, such as technological advancements and urbanization.
  • Key Competitors: Analyzes main competitors in the area and how the business differentiates from them in terms of service quality and technological innovation.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan: Strategies for promoting the property management services to attract and retain property owners and investors.
  • Timeline: Key milestones and objectives from start-up through the first year of operation.
  • Management: Information on who manages the property management business and their roles.
  • Financial Plan: Projects the business’s financial performance, including revenue, profits, and expected expenses.

the business plan template for a property management business

Property Management Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your property management business plan, providing a succinct overview of your company and its services. It should detail your market positioning, the range of property management services you offer, including residential, commercial, or specialized properties you manage, its location, size, and an outline of day-to-day operations.

This section should also discuss how your property management business will integrate into the local real estate market, including the number of direct competitors within the area, identifying who they are, along with your company’s unique selling points that differentiate it from these competitors. This could include specialized services, exceptional customer service, innovative technology use, or strong community ties.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Experience in real estate, business management, or specific property management skills could be highlighted here.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your company’s financial plan. This may include growth strategies, potential market expansion, and plans for scaling operations to meet market demands.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Property Management Business executive summary1

Dive deeper into Executive Summary

Business Overview

Detail the range of property management services offered, from tenant screening and leasing to maintenance, repairs, and financial reporting. Outline your pricing strategy, ensuring it reflects the quality and comprehensiveness of services provided and aligns with the market you’re targeting.

Highlight any value-added services, such as 24/7 emergency response, online tenant and owner portals, or energy efficiency programs, that differentiate your business from competitors, encouraging long-term contracts and client loyalty.

Business Plan_Property Rental properties

Market Overview

Industry size & growth.

In the Market Overview of your property management business plan, start by examining the size of the property management industry and its growth potential.

This analysis is crucial for understanding the market’s scope and identifying expansion opportunities, such as emerging real estate markets, shifts in residential and commercial property ownership, and the increasing demand for professional property management services due to the complexity of managing properties.

Key market trends

Proceed to discuss recent market trends, such as the growing importance of technology in property management, including the use of property management software for efficiency, the rise of smart home technology in residential properties, and the emphasis on sustainable and green building practices.

For example, highlight the demand for services that cater to energy-efficient buildings, the integration of smart home devices in property management, and the increasing expectation for online tenant services and communications.

Key competitors

Then, consider the competitive landscape, which includes a range of property management companies from large national firms to local boutique agencies, as well as self-managed properties by owners.

For example, emphasize what makes your business distinctive, whether it’s through superior customer service, innovative use of technology, specialized services for certain types of properties (like luxury residential, commercial, or vacation rentals), or a strong focus on community and tenant relations.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Property Management Business market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the property management business, highlighting Strengths (such as experienced management team and comprehensive property management solutions), Weaknesses (including potential scalability issues or limited market presence), Opportunities (for example, expanding real estate markets and increasing demand for rental properties), and Threats (such as regulatory changes affecting property management or economic factors impacting real estate investments).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain property owners and investors through targeted advertising, competitive service offerings, an engaging online presence, and involvement in local real estate communities. Focus on demonstrating your company’s value proposition, such as reducing property owners’ operational burdens, maximizing rental income, and maintaining high tenant satisfaction levels.

Finally, create a detailed timeline that outlines critical milestones for the property management business’s establishment, marketing initiatives, client portfolio growth, and service expansion objectives. This timeline should ensure the business progresses with clear direction and purpose, setting achievable goals for short-term wins and long-term growth.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Property Management Business strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the property management business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the property management business towards its financial and operational goals.

For your property management business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Property Management Business management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your property management business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your property management business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Property Management Business financial plan

Privacy Overview

Artificial Intelligence Computing Leadership from NVIDIA

Press Release Details

Nvidia announces financial results for fourth quarter and fiscal 2024.

  • Record quarterly revenue of $22.1 billion, up 22% from Q3, up 265% from year ago 
  • Record quarterly Data Center revenue of $18.4 billion, up 27% from Q3, up 409% from year ago
  • Record full-year revenue of $60.9 billion, up 126%

SANTA CLARA, Calif., Feb. 21, 2024 (GLOBE NEWSWIRE) -- NVIDIA (NASDAQ: NVDA) today reported revenue for the fourth quarter ended January 28, 2024, of $22.1 billion, up 22% from the previous quarter and up 265% from a year ago.

For the quarter, GAAP earnings per diluted share was $4.93, up 33% from the previous quarter and up 765% from a year ago. Non-GAAP earnings per diluted share was $5.16, up 28% from the previous quarter and up 486% from a year ago.

For fiscal 2024, revenue was up 126% to $60.9 billion. GAAP earnings per diluted share was $11.93, up 586% from a year ago. Non-GAAP earnings per diluted share was $12.96, up 288% from a year ago.

“Accelerated computing and generative AI have hit the tipping point. Demand is surging worldwide across companies, industries and nations,” said Jensen Huang, founder and CEO of NVIDIA.

“Our Data Center platform is powered by increasingly diverse drivers — demand for data processing, training and inference from large cloud-service providers and GPU-specialized ones, as well as from enterprise software and consumer internet companies. Vertical industries — led by auto, financial services and healthcare — are now at a multibillion-dollar level.

“NVIDIA RTX, introduced less than six years ago, is now a massive PC platform for generative AI, enjoyed by 100 million gamers and creators. The year ahead will bring major new product cycles with exceptional innovations to help propel our industry forward. Come join us at next month’s GTC, where we and our rich ecosystem will reveal the exciting future ahead,” he said.

NVIDIA will pay its next quarterly cash dividend of $0.04 per share on March 27, 2024, to all shareholders of record on March 6, 2024.

Q4 Fiscal 2024 Summary

Fiscal 2024 Summary

Outlook NVIDIA’s outlook for the first quarter of fiscal 2025 is as follows:

  • Revenue is expected to be $24.0 billion, plus or minus 2%.
  • GAAP and non-GAAP gross margins are expected to be 76.3% and 77.0%, respectively, plus or minus 50 basis points.
  • GAAP and non-GAAP operating expenses are expected to be approximately $3.5 billion and $2.5 billion, respectively.
  • GAAP and non-GAAP other income and expense are expected to be an income of approximately $250 million, excluding gains and losses from non-affiliated investments.
  • GAAP and non-GAAP tax rates are expected to be 17.0%, plus or minus 1%, excluding any discrete items.

NVIDIA achieved progress since its previous earnings announcement in these areas: 

Data Center

  • Fourth-quarter revenue was a record $18.4 billion, up 27% from the previous quarter and up 409% from a year ago. Full-year revenue rose 217% to a record $47.5 billion.
  • Launched, in collaboration with Google, optimizations across NVIDIA’s data center and PC AI platforms for Gemma , Google’s groundbreaking open language models.
  • Expanded its strategic collaboration with Amazon Web Services to host NVIDIA ® DGX™ Cloud on AWS.
  • Announced that Amgen will use the NVIDIA DGX SuperPOD ™ to power insights into drug discovery, diagnostics and precision medicine.
  • Announced  NVIDIA NeMo™ Retriever , a generative AI microservice that lets enterprises connect custom large language models with enterprise data to deliver highly accurate responses for AI applications. 
  • Introduced NVIDIA MONAI™ cloud APIs to help developers and platform providers integrate AI into their medical-imaging offerings. 
  • Announced that Singtel will bring generative AI services to Singapore through energy-efficient data centers that the telco is building with NVIDIA Hopper™ architecture GPUs.
  • Introduced plans with Cisco to help enterprises quickly and easily deploy and manage secure AI infrastructure.
  • Supported the National Artificial Intelligence Research Resource pilot program , a major step by the U.S. government toward a shared national research infrastructure.
  • Fourth-quarter revenue was $2.9 billion, flat from the previous quarter and up 56% from a year ago. Full-year revenue rose 15% to $10.4 billion.
  • Launched GeForce RTX™ 40 SUPER Series GPUs , starting at $599, which support the latest NVIDIA RTX™ technologies, including DLSS 3.5 Ray Reconstruction and NVIDIA Reflex.
  • Announced generative AI capabilities for its installed base of over 100 million RTX AI PCs, including Tensor-RT™ LLM to accelerate inference on large language models, and Chat with RTX, a tech demo that lets users personalize a chatbot with their own content.
  • Introduced microservices for the NVIDIA Avatar Cloud Engine , allowing game and application developers to integrate state-of-the-art generative AI models into non-playable characters.
  • Reached the milestone of 500 AI-powered RTX games and applications utilizing NVIDIA DLSS, ray tracing and other NVIDIA RTX technologies.

Professional Visualization

  • Fourth-quarter revenue was $463 million, up 11% from the previous quarter and up 105% from a year ago. Full-year revenue rose 1% to $1.6 billion.
  • Announced adoption of NVIDIA Omniverse ™ by the global automotive-configurator ecosystem.
  • Announced the NVIDIA RTX 2000 Ada Generation GPU , bringing the latest AI, graphics and compute technology to compact workstations.
  • Fourth-quarter revenue was $281 million, up 8% from the previous quarter and down 4% from a year ago. Full-year revenue rose 21% to $1.1 billion.
  • Announced further adoption of its NVIDIA DRIVE ® platform , with Great Wall Motors, ZEEKR and Xiaomi using DRIVE Orin™ to power intelligent automated-driving systems and Li Auto selecting DRIVE Thor™ as its centralized car computer.

CFO Commentary Commentary on the quarter by Colette Kress, NVIDIA’s executive vice president and chief financial officer, is available at https://investor.nvidia.com .

Conference Call and Webcast Information NVIDIA will conduct a conference call with analysts and investors to discuss its fourth quarter and fiscal 2024 financial results and current financial prospects today at 2 p.m. Pacific time (5 p.m. Eastern time). A live webcast (listen-only mode) of the conference call will be accessible at NVIDIA’s investor relations website, https://investor.nvidia.com . The webcast will be recorded and available for replay until NVIDIA’s conference call to discuss its financial results for its first quarter of fiscal 2025.

Non-GAAP Measures To supplement NVIDIA’s condensed consolidated financial statements presented in accordance with GAAP, the company uses non-GAAP measures of certain components of financial performance. These non-GAAP measures include non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP other income (expense), net, non-GAAP net income, non-GAAP net income, or earnings, per diluted share, and free cash flow. For NVIDIA’s investors to be better able to compare its current results with those of previous periods, the company has shown a reconciliation of GAAP to non-GAAP financial measures. These reconciliations adjust the related GAAP financial measures to exclude acquisition termination costs, stock-based compensation expense, acquisition-related and other costs, IP-related costs, other, gains and losses from non-affiliated investments, interest expense related to amortization of debt discount, and the associated tax impact of these items where applicable. Free cash flow is calculated as GAAP net cash provided by operating activities less both purchases related to property and equipment and intangible assets and principal payments on property and equipment and intangible assets. NVIDIA believes the presentation of its non-GAAP financial measures enhances the user’s overall understanding of the company’s historical financial performance. The presentation of the company’s non-GAAP financial measures is not meant to be considered in isolation or as a substitute for the company’s financial results prepared in accordance with GAAP, and the company’s non-GAAP measures may be different from non-GAAP measures used by other companies.

About NVIDIA Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling industrial digitalization across markets. NVIDIA is now a full-stack computing infrastructure company with data-center-scale offerings that are reshaping industry. More information at https://nvidianews.nvidia.com/ .

Certain statements in this press release including, but not limited to, statements as to: demand for accelerated computing and generative AI surging worldwide across companies, industries and nations; our Data Center platform being powered by increasingly diverse drivers, including demand for data processing, training and inference from large cloud-service providers and GPU-specialized ones, as well as from enterprise software and consumer internet companies; vertical industries led by auto, financial, services and healthcare now at a multibillion-dollar level; NVIDIA RTX becoming a massive PC platform for generative AI enjoyed by 100 million gamers and creators; the year ahead bringing major new product cycles with exceptional innovations to help propel our industry forward; our upcoming conference at GTC, where we and our rich ecosystem will reveal the exciting future ahead; NVIDIA’s next quarterly cash dividend; NVIDIA’s financial outlook and expected tax rates for the first quarter of fiscal 2025; the benefits, impact, performance, features and availability of NVIDIA’s products and technologies, including NVIDIA AI platforms, NVIDIA DGX Cloud, NVIDIA DGX SuperPOD, NVIDIA NeMo Retriever, NVIDIA MONAI cloud APIs, NVIDIA Hopper architecture GPUs, NVIDIA GeForce RTX 40 SUPER Series GPUs, NVIDIA DLSS 3.5 Ray Reconstruction, NVIDIA Reflex, NVIDIA TensorRT-LLM, Chat with RTX, microservices for the NVIDIA Avatar Cloud Engine, NVIDIA DLSS, ray tracing and other NVIDIA RTX technologies, NVIDIA Omniverse, NVIDIA RTX 2000 Ada Generation GPU, NVIDIA DRIVE platform, NVIDIA DRIVE Orin and NVIDIA DRIVE Thor; and our collaborations with third parties are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners’ products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; and unexpected loss of performance of our products or technologies when integrated into systems, as well as other factors detailed from time to time in the most recent reports NVIDIA files with the Securities and Exchange Commission, or SEC, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on the company’s website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2024 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, GeForce RTX, NVIDIA DGX, NVIDIA DGX SuperPOD, NVIDIA DRIVE, NVIDIA DRIVE Orin, NVIDIA DRIVE Thor, NVIDIA Hopper, NVIDIA MONAI, NVIDIA NeMo, NVIDIA Omniverse, NVIDIA RTX and TensorRT are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/38343cb8-8bc8-42b0-aa76-e3d280ae5507

business plan of zomato pdf

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business plan of zomato pdf

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business plan of zomato pdf

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IMAGES

  1. Business Model of Zomato

    business plan of zomato pdf

  2. Zomato Business Model-Explained!

    business plan of zomato pdf

  3. Decoding the business model of Zomato and its revenue streams

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  4. An Informed Guide to Zomato's Business Model

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  5. Business Plane of Zomato

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  6. Zomato Business Model: This is How Zomato is Making Millions

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  2. How did Deepinder Goyal ji plan Zomato?

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COMMENTS

  1. Business Model: Strategy behind Zomato offering huge discount to customers

    Business Model: Strategy behind Zomato offering huge discount to customers June 2020 Authors: Navleen Kaur Amity University Preprints and early-stage research may not have been peer reviewed yet....

  2. In-Depth Business Model of Zomato

    1. Zomato Value Proposition The company model Zomato offers its clients a selection of values. The aim of Zomato Zomato's work is appreciated. Zomato focuses on the QAAA model, which promises and offers customers and partners quality, accessibility, accessibility, and portfolio.

  3. Zomato Business Model

    Food Delivery Zomato Gold Subscription How Zomato makes money Food Delivery and Table Reservation Commissions Delivery Fees Advertising and Promotions Zomato Gold Data and Analytics Zomato Business Model Canvas Zomato Customer Segments Download FREE! Zomato Value Propositions Zomato Channels Zomato Customer Relationships Zomato Revenue Streams

  4. Decoding the business model of Zomato and its revenue streams

    Revenue Breakdown of Zomato. Zomato's business model offers a variety of value to its customers. Zomato's revenue model focus has been on creating something new and extra that the customers cannot get anywhere else. Zomato is a one-stop shop for dinners and offers a way for restaurants to differentiate themselves.

  5. PDF Zomato'S Game Plan: Marketing Strategies of Zomato

    1. INTRODUCTION The history of food predates the history of civilization. Agrarian cultivation has been practiced for over 5,000 years. 2 million years ago, the first hunter-gatherers were out scavenging for food. And today, it is the most important sector of the global economy, accounting for roughly 20% of global GDP.

  6. Zomato Business Model

    1. Customer Segments. Zomato has three customer segments: Users - Zomato platform is explicitly designed for users to find and locate restaurants in a range of various cuisines. Zomato is perfectly geared for customers who prefer home delivery.. Local Businesses - The platform further stands significant for restaurants who want to promote the business or restaurant name to help reach the ...

  7. Decoding the Business Model of Zomato: A 360-Degree Analysis

    Online Platform for Restaurants and Customers: The Core of Zomato's Business Model. The core of Zomato's business model is centred on offering a robust online platform that serves as an intermediary between restaurants and customers, facilitating seamless connections and transactions. Zomato is a digital marketplace enabling restaurants to ...

  8. Understanding the Zomato Business Model: A Complete Guide

    Zomato's business model is based on providing a comprehensive and convenient online platform for users to search for restaurants, view menus, read reviews, and make reservations. The company earns revenue through advertising and subscription fees from restaurants. 1. Restaurant Discovery: Zomato's platform allows users to discover new ...

  9. Zomato Marketing Strategy 2024

    Zomato Marketing Strategy 2024: A Case Study. Zomato, when it began, wanted to become the best restaurant search and discovery tool. It offered comprehensive details on more than 1.4 million establishments in 23 countries. There were restaurant names, menu items, pricing, reviews, and other information.

  10. PDF Zomato

    How did Zomato perform in the first half of fiscal year 2020? Find out in this comprehensive report that covers the company's growth, revenue, expenses, and future plans. Download the PDF and get insights into the food delivery and dining industry from one of the leading players.

  11. PDF Product and Brand Strategy of Zomato

    OBJECTIVES The objectives of this research paper are: To study and understand the branding and marketing strategy of Zomato To analyze the current positioning of the brand as per consumer perception To suggest scope of improvement for the brand as per consumer responses III. RESEARCH METHODOLOGY The paper is based on primary and secondary research.

  12. The Success Story of Zomato: From a Startup to a Global Food ...

    1. Unique Approach to Business. Zomato's disruptive business concept is based on making it easy for people to buy food online and generating revenue for businesses. 2. Many Dining Options. On ...

  13. Zomato Business Model

    The revenue of the company is ₹2,486 crore as of 2020. Zomato's IPO success is promising for other startups in India. The company's stock market debit day ended at 66% at a value of $13.3B. The concept of Zomato is similar to US-based DASH that lets companies book restaurant tables and order food from restaurants.

  14. How Zomato Works: Online Food Delivery App Business Model Explained

    A Flexible Business Model Is a Win . Zomato began as a restaurant's menu listing platform that later on launched a mobile application to order food online and then it started advertising programs. With the evolving world, Zomato changed its business model as well. Recently, Zomato's CEO said in a statement "Doing food delivery alone is ...

  15. Business Model of Zomato

    A total of 12% of the total revenue is generated by the ticket which is sold during events organized by Zomato. Consulting services and online-food delivery services constitute about 3% and 2% respectively. Zomato Gold and other developed services are generating 7% of the total revenue to the customers.

  16. Business Plane of Zomato

    1 f TABLE OF CONTENT TOPIC PAGES Executive Summary 3 Business Description 4 Marketing Potential and Marketing 5 Strategy Operations 10 Management Team 10 Financial Plan & Projections 11 Risks & Opportunities 12 2 f EXECUTIVE SUMMARY The demand for foods, snacks and drinks is not going to plummet any time soon, which

  17. Zomato Marketing Plan

    Zomato Marketing Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. marketing plan

  18. Zomato Bangalore Restaurant Analysis Using Power BI:

    2. Select all the columns in Excel, go to Data and select "Table Range" to go to the power query editor. 3. Right-click on the rest_type column and click on "Split Column by Delimiter ...

  19. Free PDF Business Plan Templates

    Managing Work Strategic planning Free PDF Business Plan Templates and Samples Get free Smartsheet templates By Joe Weller | September 9, 2020 We've gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

  20. Assignment 01 A Case Study On The Business Plans of Swiggy and Zomato

    Assignment 01 A Case Study On The Business Plans of Swiggy and Zomato | PDF | Business | Marketing. Swiggy Project Analysis - Read online for free. Swiggy is an Indian food delivery startup founded in 2014. It connects customers to restaurants for food delivery through its mobile app and website. Swiggy has expanded to multiple cities in India ...

  21. Why Your Restaurant Needs A Business Plan

    A business plan is the blueprint for your restaurant where you chalk out the restaurant's goals - short and long term ones, what your vision is for the restaurant and how you plan to make it a success. There are plenty of modules, guides and even softwares that can help you make these plans. But before any of that, you need clarity on what ...

  22. Car Dealership Business Plan PDF Example

    The Plan. Our car dealership business plan is meticulously organized to encompass all key components necessary for a comprehensive strategic framework. It details our dealership's operations, marketing strategies, market environment, competitors, leadership team, and financial outlook.

  23. Starting Tomato Farming Business Plan (PDF)

    Processing of tomatoes consists of canning, freezing, dehydration and juice production. Tomatoes are processed into tomato sauce, whole pealed, tomato and onion bruises, paste, shredded, puree and paste concentrate. This article will outline how to start the tomato farming business, and the tomato farming business plan - PDF, Word and Excel.

  24. Restaurant Business Plan PDF Example

    Whether you're an experienced entrepreneur or new to the food and beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your restaurant concept into reality. Let's dive in! The Plan. Our restaurant business plan is structured to cover all essential aspects needed for a comprehensive strategy.

  25. Property Management Business Plan PDF Example

    Executive Summary. The Executive Summary introduces your property management business plan, providing a succinct overview of your company and its services. It should detail your market positioning, the range of property management services you offer, including residential, commercial, or specialized properties you manage, its location, size, and an outline of day-to-day operations.

  26. PDF 2024 Draft Business Plan

    2024 Draft Business Plan • Required by PUC Section 185033 » Every two years (even years) • 2022 Business Plan » Included limited updates to forecasts at the time » COVID impacted release date of final 2020 Business Plan to 2021, so the 2022 updates were more limited • 2023 Program Update Report (PUR)

  27. PDF City of Chicago

    City of Chicago

  28. NVIDIA Announces Financial Results for Fourth Quarter and Fiscal 2024

    Record quarterly revenue of $22.1 billion, up 22% from Q3, up 265% from year ago Record quarterly Data Center revenue of $18.4 billion, up 27% from Q3, up 409% from year ago Record full-year revenue of $60.9 billion, up 126% SANTA CLARA, Calif., Feb. 21, 2024 (GLOBE NEWSWIRE) - NVIDIA (NASDAQ: NVDA) today reported revenue for the fourth quarter ended January 28, 2024, of $22.1 billion, up 22% ...

  29. PDF California High-Speed Rail Briefing: February 29, 2024 Board Meeting

    the Draft 2024 Business Plan.\+ Prior Board Action In April 2022, via Resolution #22-09, the Board adopted the 2022 Business Plan. Discussion The Draft 2024 Business Plan summarizes the progress we have made over the past 11 months, updates information and forecasts that were presented in our 2022 Business Plan and 2023 Project