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Grocery Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Grocery Store Plan Here

You’ve come to the right place to create your grocery store business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their grocery stores.

Business Plan Sample for a Grocery Store

Below are links to each section of your grocery store business plan template:

Next Section: Executive Summary >

Grocery Store Business Plan FAQs

What is a grocery business plan.

A grocery business plan is a plan to start and/or grow your grocery business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your grocery business plan using our Grocery Business Plan Template here .

What Are the Main Types of Grocery Businesses?

A grocery store can either be small scale or large scale. Small format groceries are usually small, family-run stores like a neighborhood store, convenience store, or health food store. Large scale groceries, on the other hand, are supermarkets that offer a wider variety of products and goods sold.

What Are the Main Sources of Revenues and Expenses for a Grocery Business?

The primary source of revenue for grocery stores is its food, beverage and alcohol sales.

The key expenses for grocery businesses are wages, rent or mortgage, cost of products sold, and utilities. Among the other expenses are insurance, equipment maintenance, and marketing. 

How Do You Get Funding for Your Grocery Business Plan?

Grocery stores are typically funded through small business loans, personal savings, credit card financing and angel investors. Inventory financing is also common for part of their funding needs.

What are the Steps To Start a Grocery Store?

Starting a grocery store business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Grocery Store Business Plan - The first step in starting a business is to create a detailed grocery store business plan that outlines all aspects of the venture. This should include market research on the grocery store industry, potential target market size, as well as information about the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your grocery store . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your grocery store business is in compliance with local laws.

3. Register Your Grocery Store Business - Once you have chosen a legal structure, the next step is to register your business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to cover your startup costs and launch  your grocery store , so take some time to identify what financing options are available such as a business loan from a bank, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Grocery Store Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your store . Marketing strategies includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful grocery store business:

  • How to Open a Grocery Store Business

Where Can I Get a Grocery Store Business Plan PDF?

You can download our free grocery store business plan template PDF here . This is a sample grocery store business plan template you can use in PDF format.

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Top 10 Supermarket Business Plan Templates with Examples and Samples ​​(Editable Word Doc, Excel, and PDF Included)

Top 10 Supermarket Business Plan Templates with Examples and Samples ​​(Editable Word Doc, Excel, and PDF Included)

Samradni Pradhan

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Are you passionate about bringing fresh produce, pantry essentials, and delightful shopping experiences to your community? Whether you're an aspiring entrepreneur or a seasoned business owner, diving into the world of supermarkets can be incredibly rewarding. But where do you start? That is where we come in.

We're excited to present our meticulously crafted Supermarket Business Plan Template in this comprehensive blog. Unveil the secrets to strategically positioning your store, captivating your target audience, and driving profitability. Our industry experts and business specialists have pooled their knowledge to provide you with a blueprint covering every aisle, from store design to inventory management.

Join us as we explore the essential sections of a winning Supermarket Business Plan and sprinkle in some insider tips. Let's embark on this journey together, transforming your grocery store vision into a thriving reality! 

Best Supermarket Business Plan Templates

Table of contents.

  • Executive Summary
  • Company Overview
  • Industry Analysis
  • Customer Analysis
  • Competitor Analysis
  • SWOT Analysis
  • Financial Plan
  • Management Summary
  • Exit Strategy

Before proceeding further, note that business plan template includes 61 in-depth business pages customizable per your requirements. In addition to this, each page has been crafted to ensure that powerful graphics and visuals back the content. These include charts, graphs, diagrams, and a lot more that ensure your business plan looks out of this world. For the purpose of this blog, we will walk you through the top 10 pages within this deck in detail.

Upon downloading, you will get the 61-page Word Doc, PDF, and XLS files.

1. Executive Summary

Discover the heart of your supermarket business with the executive summary page. Condensing the essence of your entire business plan, this page offers a strategic overview of your supermarket venture. Investors and stakeholders will grasp the market opportunity, financial projections, unique selling points, and growth strategies at a glance.

Whether it's highlighting your exceptional location, diverse product range, or innovative marketing approach, the Executive Summary ensures a compelling introduction. Drive interest and secure support by presenting a tantalizing snapshot of what sets your supermarket on the path to success.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch- Short and crisp information on your overall business plan

1.2 The Entity- Include information about your company, something that the investor would be interested in.

1.3 Company Overview- Provide background information on your company

1.4 Products and Services- Introduce your offerings and provide the right information.

Executive Summary

Download this business plan

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2. Company Overview

Unveil the heart and aisles of your supermarket business through our engaging Company Overview page. This section paints a vivid picture of your brand's journey, mission, and values. From sourcing the freshest produce to fostering community engagement, showcase how your supermarket stands apart.

Investors will grasp your commitment to quality, sustainability, and customer satisfaction. Whether you're a local favorite or a new player, this page establishes your supermarket's identity and purpose. Captivate readers with your unique story, forging an instant connection that propels them to explore the full plan.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Outlining the ultimate purpose and aspirations of the business.

2.2 Company Goals and Objectives: Quantifying the company's goals within specific timeframes.

2.3 Start-up Summary: Offering a snapshot of its core offerings and value proposition.

2.4 Market Gap and Business Statement: Positioning the company as a solution provider that meets unmet needs.

2.5 Products & Services Offered: Gives stakeholders an overview of the company's offerings.

2.6 Key Success Factors: Outlining the critical elements or strategies that contribute most significantly to the company's achievements and competitiveness.

Company Overview

(Own a pharmacy but need the right resources to promote and raise some money from investors? Do not worry; we've got your back. Download our Pharmacy Business Plan Template to get started on your investor-led journey)

3. Industry Analysis

Gain a strategic edge by understanding market trends, consumer behaviors, and competitive landscapes. Investors will be captivated by your grasp of market opportunities and challenges that drive success. Uncover growth prospects, from online shopping trends to sustainability demands, showcasing your supermarket's adaptability and foresight.

This page isn't just data; it's a roadmap to navigate the industry terrain effectively. Elevate your business plan with insightful market knowledge, demonstrating your readiness to thrive. Illuminate your supermarket's path to prominence and assure stakeholders of a well-informed strategy.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Delve into the current state of the market, including its size, segmentation, and key players.

3.2 Market Trends: Explore the evolving consumer preferences and industry shifts shaping the supermarket business landscape.

3.3 Major Challenges: Identify and address the supermarket industry's significant obstacles, such as competitive pressures or supply chain disruptions.

3.4 Growth Drivers: Uncover the factors propelling the growth of supermarkets, from urbanization to changing lifestyles and technological advancements.

3.5 Geographical Analysis: Gain insights into the regional variations in demand, competition, and consumer behavior that influence supermarket success in different areas.

Industry Analysis

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4. Customer Analysis

Unearth deep insights into your target demographics' preferences, behaviors, and needs. This section goes beyond numbers, painting a vivid portrait of your shoppers. Investors will be enthralled by your intimate understanding of customer desires, enabling precise marketing and tailored experiences.

From busy families seeking convenience to health-conscious millennials, showcase how your supermarket meets diverse demands. This isn't just market research; it's a blueprint for customer-centric strategies that drive loyalty and sales. Elevate your business plan with a keen grasp of your audience, assuring stakeholders of your supermarket's undeniable appeal.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market: Identify and define the specific group of customers your supermarket aims to serve based on demographics, behavior, and preferences.

4.2 Buyer Persona: Create a detailed representation of an ideal customer, incorporating traits, motivations, and challenges to tailor your supermarket's offerings better.

4.3 Market Sizing: Estimate the potential size of your target market to gauge the demand and opportunities for your supermarket's products and services.

Customer Analysis

5. Competitor Analysis

Delve into the competitive landscape, meticulously analyzing the strengths and weaknesses of your rivals. This comprehensive assessment demonstrates your readiness to navigate and surpass the competition, a detail that will surely capture investors' attention. Emphasize your supermarket's superior aspects, whether through strategic pricing approaches or distinct product offerings, showcasing the areas where your business stands out.

In our Competitor Analysis section, we provide templates for:

5.1 Major Players – Provide a brief overview of your immediate competitors.

5.2 Attributes Comparison   –  Compare your offerings against your competitors.

Competitor Analysis

6. SWOT Analysis

Dive deep into Strengths, Weaknesses, Opportunities, and Threats, crafting a strategic compass for your venture. Investors will be enthralled by your balanced perspective, showcasing a keen awareness of internal capacities and external dynamics. From optimizing operations to capitalizing on emerging trends, highlight how your supermarket is primed for growth. 

This section contains a SWOT Analysis Template to pinpoint the Supermarket's internal strengths and weaknesses, along with external opportunities and threats, providing a strategic framework to make informed decisions and capitalize on advantages while addressing challenges.

SWOT Analysis

7. Marketing Plan

Dive into a strategic masterpiece that propels your brand to the forefront. Investors will be captivated by your innovative campaigns and customer-engagement tactics, showcasing your supermarket's prowess in reaching and captivating audiences. From targeted social media strategies to captivating in-store experiences, spotlight your marketing magic.

In our Marketing Plan section, you will find templates for: 

7.1 Sales and Distribution Strategy: Define your supermarket's approach to effectively reach customers and ensure product availability through a comprehensive sales and distribution plan.

7.2 Promotional Strategy: Outline the tactics and channels you will employ to raise awareness and entice customers, driving engagement and loyalty to your supermarket.

7.3 Pricing Strategy: Detail your supermarket's pricing methodology, considering cost, competition, and perceived value to establish a compelling and competitive pricing structure.

7.4 Sales Funnel: Map out the stages customers go through from awareness to purchase, optimizing each step to enhance conversion rates and overall sales performance.

Marketing Plan

8. Financial Plan

Investors will be captivated by your comprehensive financial roadmap, showcasing your supermarket's monetary viability and growth potential. From meticulous expense management to astute revenue diversification, highlight your fiscal acumen.

8.1 Financial Assumptions  -   In-depth basis for financial projections in your digital marketing agency enterprise.

8.2 Revenue Model and Sales Forecast -   An all-encompassing blueprint illustrating revenue model origins and sales expectations for your agency's future.

8.3 Break-Even Analysis -   Assessment pinpointing when your agency's total revenue equals costs, indicating the necessary sales for profitability.

8.4 Projected Profit and Loss Account -   Financial report outlining estimated revenues, expenses, and net profit and loss statement.

8.5 Projected Cash Flow Statement -  Presentation of anticipated cash movement, managing agency liquidity effectively.

8.6 Projected Balance Sheet -   Financial overview detailing projected assets, liabilities, and shareholders' equity.

8.7 Scenario Analysis -   To gauge the financial repercussions of business conditions and potential risks, evaluation of scenarios.

8.8 DCF Valuation -   Analysis using discounted cash flows to ascertain the current value of your agency's future cash streams.

Financial Plan

9. Management Summary

This section encapsulates the experienced minds and skilled hands steering your venture. Investors will be captivated by the strategic prowess and leadership excellence at the helm of your supermarket and retail trade store business . From seasoned industry veterans to innovative thinkers, showcase the dynamic team driving your brand forward.

In our Management Summary section, you will find templates for:

9.1 Organizational Structure: Explore the hierarchical arrangement of roles and departments that defines the management framework of your supermarket business.

9.2 Professional Summary: Provide concise profiles of key management team members, highlighting their expertise and contributions to the supermarket's success.

9.3 Job Roles and Responsibilities: Clearly define the tasks and obligations associated with various positions within your supermarket, ensuring efficient delegation and accountability.

Management Summary

10. Exit Strategy

Investors will appreciate the foresight and planning behind ensuring a smooth transition or profitable exit. This page outlines your well-defined path to maximize returns, whether it's an acquisition, merger, or other avenues. Highlight your commitment to safeguarding stakeholders' interests and capitalizing on opportunities.

It's not just about the end; it's about securing your supermarket's legacy and investments. Elevate your business plan with a comprehensive exit strategy that reassures stakeholders of a prudent and lucrative journey from inception to exit.

Exit Strategy

This is not it!

By now, you may have gathered that with just one download, you can access everything that is a must from a business plan perspective. The entire content deck is customizable as per your requirements and business needs. We take extreme pride in believing this deck will be a stepping stone in your journey toward greater success. So don't wait and download the Supermarket Business Plan right away!

FAQs on Supermarket Business Plan

1) what is the business plan for the supermarket.

A business plan for a supermarket is a document that outlines the strategies, goals, and financial predictions. The first thing that is required in starting any business is planning. The business planning will require extensive market research for ideas and perspectives. Some of the important elements of a business plan for a supermarket are:

  • The first step in the business plan for a supermarket is to identify its target customers, market trends, and competitors.
  • The business plan should also include the details of services and products offered, such as bakery, deli, clothes, fresh produce, etc. 
  • There should also be a marketing plan about how the supermarket will retain and bring customers, such as promotions, pricing, distribution plans, etc.
  • There should be a clear specification of roles and responsibilities of the staff, training, and hiring procedures in the business plan of a supermarket.
  • Another important aspect of a business plan is to have a financial plan that estimates the operating and start-up costs, break-even analysis, and revenue predictions.

2) Is a supermarket business profitable?

Supermarkets are a type of business that are considered to have the lowest profit margins. It might come as a surprise, but it is true. Normally, grocery store profit margins are from 1 percent to 3 percent, depending on the product or item. Volume is where grocery stores make their money from. They do not make money on one item, but in a supermarket, only some shoppers buy one item. The supermarket makes more money if the shopper buys items in bulk rather than one product.

Supermarkets also make money by selling different products and services rather than focusing on one. They try to hire more employees on a part-time basis to keep the labor cost low and keep themselves profitable.

Supermarkets are considered profitable businesses because of the bulk selling and targeting of the food and consumption industry. The target marketing and the right amount of investment can turn a supermarket profitable in a very short period.

3) How do I start a small supermarket business?

Starting your own business is full of prospects and success for the future. The steps involved in starting your supermarket are:

  • The first step on the way to opening a supermarket is research. It is important to go in knowing your target audience, competitors, and market trends.
  • It is important to have a business plan to clearly understand finances, marketing strategies, etc., for a successful journey.
  • Funds are the most important element for any business. This step involves figuring out the funds required and where they will come from.
  • The next step in starting a supermarket is deciding on a crucial location. The location should be selected after analyzing the market and choosing a location that will bring the maximum profit.
  • Once the location has been decided, then the store should be registered. 
  • The next step is looking for suppliers, which is a difficult task. It is important to have a fruitful relationship with the supplier and get the deliveries on time to keep your customers happy.
  • The next step is to promote your business to promote awareness and attract customers.
  • The final step is billing software that works best for your business.

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Grocery Store Business Plan

MAR.18, 2023

Grocery Store Business Plan

1. Business Plan For Opening A Grocery Store

Opening a grocery store can help meet the needs of a local community by providing a convenient source of fresh food and other staples. This can help improve the health and well-being of the community by providing access to affordable nutritious food.

With the right business plan, a grocery store can also provide employment opportunities to local residents, allowing them to gain valuable skills and experience while helping to build the local economy.

The Butcher Shop Business Plan can also serve as a community hub, providing a safe and welcoming place for people to gather and interact. A grocery store can become a valuable asset for the local community by providing these services and conveniences.

2. Executive Summary for Business Plan for Grocery Store

The business.

ABC Grocery Store will be a full-service grocery store offering various products, including organic and locally-sourced products. The store will be in a busy commercial area, featuring a modern, clean, and inviting atmosphere. In the Gourmet Food Store Business Plan , the store will have a self-checkout system and will offer online ordering and delivery services. The store will also offer various locally-sourced products, including fruits and vegetables, meats, cheese, bread, and other items.

ABC Grocery Store will exceed customer expectations for quality and convenience and provide a unique shopping experience that is focused on customer service, quality, and value.

Business Target

ABC Grocery Store will target the local residents of the area, as well as customers from the surrounding areas. The store will focus on providing high-quality products, excellent customer service, and competitive prices. In the Donut Shop Business Plan , the store will also focus on providing a unique and enjoyable shopping experience and will strive to create a welcoming and inviting atmosphere. The store will be open seven days a week, from 8 am to 9 pm, and will offer a wide range of products that will cater to the needs of all types of customers.

Grocery Store Business Plan - Business Target

3. Company Summary

ABC Grocery Store is a new grocery store in the heart of downtown San Francisco. In the small grocery store business plan, we will offer a wide selection of fresh produce, dairy products, meat, canned goods, frozen foods, and a full selection of grocery items.

Company Owner

ABC Grocery Store is owned by Sany, a long-time resident of the area. Sany has extensive grocery business experience and a passion for providing quality products to his customers. Sany is firmly committed to the local community and is dedicated to making ABC Grocery Store a success.

Why The Grocery Store Business Is Being Started

The grocery store business is being started because there is a need for a grocery store in the downtown San Francisco area. The current mobile grocery stores in the area are not meeting the needs of the local population. We plan to fill this void by offering high-quality products at competitive prices.

How The Grocery Store Business Will Be Started

ABC Grocery Store will begin by securing a location in the local community. We will then purchase the necessary equipment and supplies to stock the store. We will also hire staff to help manage the store and to provide customer service.

We will market our business through local advertising and social media in the grocery store business plan sample. Finally, we will create a website that will provide customers with a convenient way to shop from the comfort of their own homes.

The experts estimate the grocery store business plan’s assets, investments, and costs.

Grocery Store Business Plan - Startup Cost

In order to start a Coffee Shop Business Plan , you must meet the following criteria: total startup expenses, total assets, total startup funding, total funding required, total assets, total liabilities, total planned investments, total capital, total liabilities, and total funding.

4. Products

This mini grocery store business plan outlines the launch and operation of ABC Grocery Store, a full-service retail grocery store in San Francisco area. ABC Grocery Store will provide customers with fresh, high-quality, organic, locally-sourced food products, household goods, and health and beauty products.

  • Meat/Seafood: Beef, Chicken, Pork, Fish, Shrimp
  • Dairy: Milk, Cheese, Butter, Yogurt, Eggs
  • Frozen Foods: Ice Cream, Pizza, French Fries, Frozen Dinners, Vegetables
  • Bakery: Bread, Bagels, Cookies, Cakes, Donuts
  • Grocery: Cereal, Pasta, Rice, Canned Goods, Snacks
  • Household Items: Paper Towels, Toilet Paper, Soap, Detergent, Cleaning Supplies
  • Health and Beauty: Toothpaste, Shampoo, Conditioner, Makeup, Vitamins
  • Beverages: Soda, Water, Juice, Coffee, Tea
  • Pet Food: Dog Food, Cat Food, Treats, Toys, Supplies
  • Organic/Natural Foods: Fruits, Vegetables, Meat, Dairy, Grocery Items

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

5. Marketing Analysis

The grocery store industry is highly competitive and the success of a grocery store business depends upon its ability to understand the market, develop a competitive advantage and effectively differentiate from its competitors. To gain a competitive advantage, the grocery store must identify its target market, understand the needs of its target market, develop a unique selling proposition, and create a strong marketing strategy.

Market Trends

The growth of the grocery store industry is largely dependent on economic conditions and population growth. The industry is expected to continue to experience steady growth in the near future as more people are able to afford to purchase groceries. Other industry trends include

  • Growing demand for convenient grocery shopping options.
  • Expansion of e-commerce grocery services.
  • Growing demand for healthy and natural foods.
  • Increasing focus on sustainability and environmental stewardship.
  • Growing demand for locally sourced products.
  • Increasing emphasis on customer service and satisfaction.

Marketing Segmentation

The grocery store industry is comprised of a variety of different types of customers with varying needs and preferences. In the grocery store business plan template, to effectively target customers, the grocery store must determine which types of customers it will serve and create a marketing plan to reach them. The most common market segments that grocery stores target include:

  • Households: Grocery stores typically target households with various needs and preferences, including convenience, health consciousness, budget consciousness, and more.
  • Businesses: Grocery stores also target businesses, including restaurants, catering companies, and food service providers.
  • Specialty Markets: Grocery stores may also target specialty markets, such as health food stores, ethnic markets, and more.

The grocery store must identify its target market and create a business strategy to reach them. To do this, the grocery store must determine its target customer base, understand its needs and preferences, and develop a unique selling proposition that appeals to them. The grocery store must also develop a marketing strategy to reach its target market, including traditional and digital marketing tactics.

Product Pricing

The success of a grocery store business depends on its ability to set competitive and attractive prices for its target customers. To do this, the grocery store must understand its target customers’ needs and preferences and determine the optimal price point for its products. The grocery store must also understand the pricing strategies of its competitors and use this knowledge to set its own prices.

6. Marketing Strategy

The marketing strategy for our grocery store will focus on building brand recognition and creating a positive customer experience. We will use a combination of traditional marketing tactics such as print media, radio, and television, as well as digital marketing tactics such as email campaigns, social media, and search engine optimization (SEO). We will also leverage our relationships with local businesses and organizations to build our customer base.

Our main goal is to create a positive customer experience and build brand loyalty. We will focus on providing quality products and services, competitive pricing, and excellent customer service. We will also use our website and social media platforms to promote our store and engage with customers.

Competitive Analysis

Our grocery store will be competing with a number of other stores in the area. Our competitors include local supermarkets, convenience stores, and online grocery store services. We will differentiate ourselves from our competitors by offering quality products, competitive pricing, and excellent customer service. We will also focus on building relationships with local businesses and organizations to gain their patronage.

Sales Strategy

Our sales strategy will emphasize customer satisfaction and quality service. We will train our staff to be knowledgeable of our products and services and to be attentive to customer needs. Our store is a zero-waste grocery store, and we will strive to deliver a positive shopping experience to our customers and to provide them with the best possible value.

Sales Monthly

Our goal is to generate $10,000 in monthly sales. To achieve this goal, we will need to attract at least 150 customers to our store each month. We will implement various promotional activities to reach our target audiences, such as discounts, loyalty programs, and special events.

Grocery Store Business Plan - Sales Monthly

Sales Yearly

Our goal is to generate $120,000 in yearly sales. To achieve this goal, we must attract a minimum of 1,800 customers to our store each year. We will continue to implement promotional activities to reach our target audience and focus on customer retention strategies to ensure that our customers continue to shop with us.

Grocery Store Business Plan - Sales Yearly

Sales Forecast

In the next five years, we anticipate an increase of 10% in sales per year. We will use traditional and digital marketing tactics to reach our target customers. We will also offer discounts and promotions to encourage customers to purchase from our store.

Grocery Store Business Plan - Sales Forecast

7. Personnel Plan

Company staff.

The personnel plan for the grocery store business will depend on the size of the store and the services offered. In how to find a location for the grocery store, Sany got help from brokers for the best location. The following positions are a general list of the positions necessary to run a successful grocery store business:

  • CEO and Founder
  • Store Manager
  • Assistant Store Manager
  • Shift Supervisors

Average Salary of Employees

The average salary of employees will depend on the services the store offers and the size of the store. Generally, cashiers and stockers usually earn an annual salary of between $20,000 and $30,000. Managers and assistant managers typically earn an annual salary of between $40,000 and $60,000. Salaries for deli workers, production workers, and other store personnel can vary depending on their experience and the services they provide.

8. Financial Business Plan for Grocery Store

The financial plan of this grocery store business plan is based on the start-up costs of $50,000. This includes the cost of rent, inventory, equipment, licenses, permits, and other miscellaneous costs. This start-up cost will be financed through a combination of personal funds, a bank loan, and an investor.

Important Assumptions

Grocery store business plan’s financial assumptions:

Changes in regulations or industries can have an impact on financial strategies.

Brake-even Analysis

The brake-even analysis for this grocery store business plan is based on the start-up costs of $50,000. This means that the store must generate $50,000 in sales to break even. This figure is based on the fixed costs of the store, such as rent, payroll, utilities, and other fixed costs.

Grocery Store Business Plan - Brake-even Analysis

Monthly break-even analysis

Projected Profit and Loss

The projected profit and loss statement estimate the expected revenue, expenses and profits over a certain period of time. This information can be used to make decisions about the store’s operations and investments.

Profit Monthly

Grocery Store Business Plan - Profit Monthly

Profit Yearly

Grocery Store Business Plan - Profit Yearly

Gross Margin Monthly

Grocery Store Business Plan - Gross Margin Monthly

Gross Margin Yearly

Grocery Store Business Plan - Gross Margin Yearly

Projected Cash Flow

The retail grocery store business plan also includes a cash flow statement, which will provide a snapshot of the store’s financial health at any given time. The following column diagram illustrates the projected cash flow statement and the sources and uses of cash associated with the grocery store business.

Projected Balance Sheet

The projected balance sheet will provide an overview of the store’s assets, liabilities, and equity. This statement will help to determine the store’s financial health and inform any potential investors. To create the statement, the store will need to calculate the value of its assets, such as inventory, equipment, and supplies. Additionally, the store will need to estimate the value of its liabilities, such as bank loans and debts.

Business Ratios

The business ratios are another essential part of a grocery store business plan. These ratios measure the performance of the business and provide valuable insight into the business’s overall health. As shown in the table below, the business ratios include profitability, liquidity, and efficiency measures.

  • What is the most profitable part of a grocery store? The most profitable part of a grocery store typically is the center aisles, which are often referred to as the “center store” or “dry grocery”. These aisles contain items like canned goods, snacks, breakfast items, and other non-perishable food items. These items typically have higher profit margins than items located in the perimeter of the store, such as produce and meats.
  • How hard is it to run a grocery store? Running a grocery store is a complex and challenging task. It requires a lot of hard work and dedication to ensure that the store is well-run and profitable. You must be familiar with retail operations and understand the needs of customers. You also need to be able to manage staff, keep up with inventory, and stay on top of financials. Additionally, you must be able to develop relationships with suppliers, create effective marketing strategies, and stay up-to-date with industry trends.

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Sample Mini Supermarket Business Plan

Do you need help starting a supermarket? If YES, here is a sample supermarket Business Plan.

Buying and selling are what we all do every day directly or indirectly, we either sell a product or sell our service to others just like a day job.

For the purpose of this article, we would, be focusing on how to open a supermarket.

A lot of times, people encounter problems writing their business plans. Our supermarket business plan sample will guide through the process.

SUPERMARKET BUSINESS PLAN PDF SAMPLE

According to Oxford dictionary, a supermarket is a large self-service store selling food and other goods. Definitely, it is products that are sold in supermarkets. If you have a passion for selling, i.e retailing other peoples product, then it is better you start up your own supermarket chain.

Supermarket business ideas are very lucrative business opportunities if it is sited in a good location and has the product people living around that locality wants.

Complete Model of the Supermarket Business

Factors to consider before setting up a supermarket:

  • How much capital do I have?
  • Where can I get goods to stock my supermarket?
  • Where would I site my supermarket?
  • How many staffs do I need?
  • How much net profit do I expect daily?
  • What commodities and products would I sell?
  • How would I arrange my shelf?

What machines do I need?

Answers to these questions on opening a big or small supermarket, which would be a prototype for this article is seen below:

How much capital do I need to have to open a supermarket? 

The answer to this depends on your financial ability but it would be better you start up with something that can at least get the supermarket ready and get a little number of goods.

If the supermarket I setup remaining just goods, then you can go to large-scale wholesalers for goods on credit, just ensure you keep to the time frame you agreed on for the payment, he or she would be happy to give you more if you follow the agreement you both have.

Where can I get Goods to stock my Supermarket?

These have been answered above but you can also get a loan from a bank to start up a supermarket, but to do that, you must have a very good mini supermarket business plan you would show to the bank. But these days banks do not give loans without collateral, so if this option is what you are going for, you need to get one.

Where would I site my Supermarket?

This is a very critical question to the success of your supermarket business model. Things to have at the back of your mind before selecting a site;

Closeness to residential areas. Because these people living in these areas are those that would buy from your supermarket.

Availability of another supermarket. Because you don’t want to start with a supermarket and face the competition from an already existing supermarket.

If there is a supermarket stocking general household goods, you might decide to stock more of movies, and little of household good, except you are ready to give either N5 discount from the normal selling price to attract more customers.

Availability of road:  This is very important because if you want customers, your supermarket should be accessible.

How many Staffs do I need to manage a supermarket?

You need to determine the number of staff you need if it is a mini supermarket you might need just one staff for a start but if you want to run a large scale supermarket, you need at least five to ten staff members.  Also, ensure you enlighten your staff on how to handle customers and how to keep account of sales and purchases.

How should do I expect daily as net profit?

This is very important, you set a business goal, for instance, in three months time, I would make a profit of N10,000 naira. You work towards it. What commodities and products would I sell?

This has been talked about before, but in addition, you stock goods that of high demand, you make more sells and more sells implies more profit.

When starting a supermarket business in Nigeria, It is important you have an automated machine for your cashier. But if you have a low capital, you can get a sales book for a start. Also, CCTV cameras are important mostly for large-scale retail supermarkets. Because loss to thieves is the last thing you would want to experience.

Have you been thinking about starting a supermarket business but don’t know how to go about it? A common feature of an average street in any neighborhood has got to be the Supermarket.

Supermarkets play the important roles of being the supplier of last resort as well as fulfilling the need for convenience buying at short notice and even distance.

In times of economic boom or boon, you will discover that Supermarkets have always remained a stable form of investment, especially as it guarantees a steady flow of cash transactions.

Here is a sample business plan for starting a mini retail supermarket.

1. Secure an Accessible Location for the Store Location is one factor that can determine the success or failure of your proposed supermarket business.

Supermarkets are viewed as notable landmarks in the communities that they are situated in. This is because they provide everyday items that people need. You cannot view it in a different light.

In starting your supermarket business, select a location that is easily seen and reached by not only residents in your vicinity but also by people who stay outside your neighborhood.

2. Cultivate a Good Work Relationship with Wholesalers

There is a thin line between succeeding and failing at running a supermarket business. And that line is how you are able to offer discounted products and items to your customers. To achieve this, you will have to be able to buy your wares at discounted prices yourself, in order to make them affordable to your customers.

Depending on the level of interaction, you could receive the goods in trust for payment at a later date or you could make some part payment. Either way, your supermarket business will flourish, once you are able to secure the supply end of the business.

3. Have an Efficient Cash and Stock Inventory System

To successfully run a supermarket business, you will have to institute a robust accounting system for both your inventory flow as well as your daily cash earnings. This is important because a supermarket is usually stocked with numerous items, so you will have to top on with record taking, especially when you have staff under your employ.

In modern times, there is inventory management software you can incorporate into your business. In addition, you can deploy POS machines to enable you to compute your daily cash inflows. An extra precaution that is gaining ground in the Supermarket business is the electronic tagging of your products, which is fed to a central database.

4. Engage Honest and Competent Staff

This point follows from the point 3 above. One of the major hurdles confronting the successful running of supermarkets is the activities of dishonest staff. A solution is to hire individuals that you can obtain recommendations is obtaining referees and guarantors, who will vouch for the integrity of the employee.

They may also be liable to foot any costs incurred by the misdemeanor of the said staff.

5. Sell Yourself

While is it true that a supermarket only stocks products and items for sale, it is also important that you cultivate relationships with your customers. Every so often, you and your staff should wear a smile, ask about the welfare of the customer and their family, accede sometimes to the odd request for a further discount and generally try to connect with everyone on a unique level.

Experience shows that people are much more drawn to the shopping experience more than the item itself. You will also be growing a list of life-long loyal customers.

6. Install Security Systems

As your supermarket business grows, it will be wise to invest in modern security systems and gadgets. Such equipment includes CCTV, smoke detectors, burglary systems amongst others. With CCTV placed around strategic areas like around the product shelves or the cash registry point.

While you want to run an open and friendly supermarket business, you must take into consideration the fact that the society still has rogue elements and you must ensure against that.

7. Insure your Business

To successfully run your supermarket business, you will need to plan for the unforeseen. Such could include a fire outbreak, burglary, destructive behavior during protests, natural disasters or even the death of you, the owner.

Planning for such unexpected events will entail procuring insurance coverage to mitigate such losses. Many insurance firms now offer a deluge of insurance services for traditional and more modern businesses.

A supermarket is an ideal venture to insure because of the daily turnover you generate and the total volume of transactions that are conducted in any given period.

Conclusively, it is important to register your supermarket business with the government before starting up but on the other hand, you might startup and register later, also, the backbone of every business is having a principle.

Principles such as opening your supermarket on time and if possible at the same time every day, it would make your customers know you are available at a particular time every day.

Also, it is important you set goals that improve supermarket business and work towards it, hard work pays. Also, remember to stock products that are needed by your customers.

MINI SUPERMARKET BUSINESS PLAN EXAMPLE

This sample contains the most important aspects of starting a business. While using this for guidance purposes, you are able to develop your sample business plan for supermarket that will help in the success and growth of your business. Let’s get straight to business!

  • Executive Summary

Mabel Supermarkets Inc. are a chain of stores which will be located in the heart of the ever bustling Manhattan, New York. Our model of supermarkets will be spread around the city of Manhattan to take advantage of the population by taking care of their needs. These stores are licensed and will be well stocked at all times.

We have entered into an agreement with manufacturers and major suppliers that enables us stock goods with attractive profit margins. Stocked goods will consist of mainly of consumables with highly attractive prices well within the reach of all shoppers.

We consider our workforce and clients as our most prized assets. This is because a well motivated workforce will give their best to the provision of excellent services which in turn brings in more clients. We as a business are prepared to invest in making our system one of the most efficient in the retail industry.

  • Our Products and Services

At Mabel Supermarkets Inc. we offer a variety of goods and services. These consumables are the most demanded in the marketplace. They consist of everyday stuff such as groceries, clothing, fruits and vegetables, dairy products, a cold store, beverages, beauty products, healthcare products and a pharmacy.

Only reputable manufacturers and suppliers will be used. Feasibility studies conducted by us have identified these partners. We have entered into talks with them a have secured supply approvals at highly competitive prices.

  • Vision Statement

We understand that the retail industry is very competitive. We are not coming in to just make the numbers. We seek to establish a supermarket brand that will soon become a household name not only in Manhattan but the United States within a few years.

  • Mission Statement

At Mabel Supermarkets Inc. we are establishing a model of retail business that caters for the needs of shoppers. “Needs” as used here refers to providing true value for money expended. As the “shopper’s friend,” we will be working with partners and manufacturers that offer both value and quality.

  • Business Structure

Our business structure is centered on competence and experience. Therefore we will be recruiting qualified hands that fit these descriptions. The business will have the following positions to be filled; The Chief Executive Officer (CEO), Store Managers (for the different stores), Human Resource Managers, Cashiers and Accountants, Customer Care Executives, and Cleaners.

These personnel have a variety of roles to perform. In the course of the business, the need to structurally adjust and reshuffle may arise. This will be targeted at increased productivity. Also, there will be a need for increased manpower as the business grows.

  • SWOT Analysis

To make real impact in the retail industry, we understand the need to test our business model with realities on ground. Therefore we have conducted a Strength, Weakness, Opportunities and Threats assessment. Our findings are as follows;

Our location, staff experience and professionalism and quality of services are some of our strong points. These also include other value added services such as the provision of excellent deals. These qualities make our business one of the most attractive and promising in the retail industry.

We have identified our weakness as a new business. This is in the area of financial capacity. There are retail giants who are much bigger and stronger financially. This poses a problem to our business as they can offer goods at much lower prices and still be profitable.

  • Opportunities

We are taking advantage of our location to maximize our profits. Our location offers a whole lot of opportunities in terms of potential client patronage. We are exploiting this to ensure that we convert this opportunity to real gains.

Threats are common in the life of a business. At Mabel Supermarkets Inc. we have identified economic recession as one of the main threats to our business. During such times, people are left with little or no disposable incomes which directly affect their shopping behavior.

  • Market Trends

The retail industry has witnessed a huge revolution over the years. Technology has played a huge part in this. This is because people can now shop from the comfort of their homes once connected to the internet. Although this is the case, physical shopping is still preferred by a large percentage of shoppers. This means that there is a huge market to serve with our model of business.

However we are not resting on our oars as a business to key into the use of the internet. We plan to eventually introduce online shopping within 5 years from the commencement of business operations.

  • Sales Projection

Feasibility studies conducted by our experts have revealed the huge profit potentials available to us. This forecasts spanned a 3-year period using available data within the industry. It reveals the following;

  • First Financial Year $500,000.00
  • Second Financial Year $1,100,000.00
  • Third Financial Year $2,300,000.00
  • Competitive Advantage

The retail industry is one that thrives on innovation geared towards customer satisfaction. To be relevant in the industry, we need to innovate.

Our greatest advantage lies in the experience of our workforce who have been participants in the industry for a significant amount of time. Their experiences and expertise is brought to bear on the efficient running of our supermarket.

To provide the best services, the workforce will need to be well motivated. We are providing a great working environment that encourages employee growth and development.

  • Marketing Strategy

We will be adopting a wide range of marketing strategies to ensure that our business is very visible. This will include the use of virtual platforms made possible by the internet. They consist of a comprehensive website which is easy to navigate, social media channels, print and electronic media, word of mouth marketing  as well as road shows to promote our business.

This supermarket business plan sample contains the most important parts that any business plan should have. You can easily develop your own by following the general sequence. It is important that you do not rush this process.

This is because a shabbily written supermarket plan will result in a poorly organized and run supermarket business.

Related posts:

  • Supermarket Franchises
  • Sample Business Consulting Firm Business Plan
  • Sample Computer Repair Shop Business Plan

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Grocery Business Plan

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There will be a market for groceries and other household goods because of the demand, and this can be a very profitable business venture. But opening and running a grocery store need thorough preparation, investigation, and attention to detail.

Are you looking to start writing a business plan for your grocery store? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a grocery store business plan template for you to help in start writing yours.

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Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Grocery Store Business Plan?

Writing a grocery store business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your products and services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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business plan sample on supermarket

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the grocery store and the concept behind it: like are you opening a supermarket, small grocery store, mini grocery store, convenience store, or something else?
  • Company structure of your supermarket whether it is a sole proprietorship, LLC, partnership firm, or others.
  • Location of your supermarket and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your grocery store business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your small grocery store business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a grocery store business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the product:

  • Create a list of the services that your grocery store will offer: fresh produce, meat, poultry products, dairy products, turkey, cookies, chocolates, bread, grain, beverages, frozen food, and others.

Emphasize safety and quality:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, technology and equipment:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your grocery store business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the grocery store. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the grocery industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your grocery store business should only include relevant and important information that supports the main content of your plan.

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This grocery store business plan sample will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our grocery store business plan pdf .

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Frequently asked questions, why do you need a grocery store business plan.

A business plan is an essential tool for anyone looking to start or run a successful supermarket. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your grocery store.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your store.

How to get funding for your grocery store business?

There are several ways to get funding for your grocery store, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your store, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your grocery store business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your grocery store business plan and outline your vision as you have in your mind.

What is the easiest way to write your grocery store business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any grocery store business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Grocery Store Business Plan Template [Updated 2024]

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Grocery Store Business Plan Template

If you want to start a Grocery Store or Supermarket business or expand your current Grocery Store business, you need a business plan.

The following Grocery Store business plan template can be used to create a grocery store business plan, supermarket business plan, or a small grocery store business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Grocery Store business plan:

Grocery Store Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free grocery store business plan template. You can also click here to get our small grocery store business plan pdf .

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grocery store business plan template

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Starting a Supermarket Business Plan (PDF)

supermarket business plan

Starting a supermarket business can be an incredibly rewarding venture, both financially and personally. A supermarket is a typically large store that sells a broad range of groceries and household goods. It is also commonplace for the range to span to medications, clothing, and other fast-moving consumer goods (FMCG). In the world of retail, supermarkets stand out as a beacon of profitability and stability, offering entrepreneurs a chance to tap into the evergreen demand for daily necessities. Unlike many other retail sectors that might fluctuate with trends and seasons, the supermarket business consistently attracts a wide range of customers, all looking for a convenient and comprehensive shopping experience. This sector is not only lucrative but also resilient, able to withstand economic shifts more robustly than many other industries.

The allure of the supermarket business lies in its impressive profits. With careful planning, strategic purchasing, and effective management, a supermarket can offer a diverse range of products while maintaining healthy margins. From fresh produce to household goods, supermarkets cater to every aspect of daily living, providing a one-stop solution for consumers. This variety not only increases the potential customer base but also enhances the opportunity for cross-selling and upselling, further boosting profitability. Moreover, the rise of private-label products has given supermarket owners a new avenue to increase margins, offering quality goods at competitive prices. High demand is another cornerstone of the supermarket business’s appeal. In today’s fast-paced world, consumers value convenience and variety more than ever. Supermarkets meet these needs by offering a vast array of products under one roof, saving customers time and effort. This convenience, coupled with the essential nature of many supermarket products, creates a steady stream of customers, ensuring a consistent demand. The global supermarket industry is currently valued at over US$3 trillion. By 2030, it is projected to be worth roughly US$15 trillion. It is no doubt a huge industry and has limitless business opportunities. This article will outline how to start a supermarket business, and the supermarket business plan – PDF, Word and Excel.

Market Research

Importance of market research.

You better not take this lightly because if you do you’ll pay dearly later when you start realising low customer inflows to your supermarket business. One of the foremost things to look at is competitors with respect to products they offer and their general appeal to the market. You market research must also focus on figuring out how you’ll make your entry into the market. During the market research processes closely study how established supermarket players market their businesses. Also take time to study their approaches and frameworks in pricing their products. The beauty of this is that you can do it clandestinely without your prospective competitors knowing what you’re up to. The crux of your market research is to figure out how you’ll brand and package your product portfolio in a way that distinguishes you from them. Supermarkets are generally plenty and customers are spoilt for choice thus the competition is fierce. So be thorough and diligent in conducting your market research.

Ecommerce – A Trend Worth Factoring In

There have been some noteworthy shifts in the supermarket business over the years you must consider. For instance, there has been a significant rise in ecommerce. This means you need to do a research into the demographic of online shoppers. Look into how that shift affects the traditional brick and mortar supermarket business approach. Probably you would have to find a way to blend both. These are some of the things your supermarket market research must seek to establish.

Conducting The Market Research

There are a number of options you can use in conducting market research for your supermarket business. It is wise to use more than one so as to have more comprehensive findings. The best market research methods you can use are surveys, observations, and interviews. Surveys enable you to get to know people’s opinions, attitudes, and pain points, amongst others. Observations are best for getting to appreciate people’s general customer experiences. Interviews are for engaging strategic interviewees e.g. consumers, current players, or business experts.

There are still many opportunities for small and medium-sized firms to specialise in the supermarket business. The reasons are mainly to do with the fact that the larger chains have lost the personality that was once associated with shopping. They are in effect a conveyor belt of consumer goods. Some people prefer a much more intimate relationship with their grocery store and that is why supermarkets remain one of the most popular business ideas for the budding entrepreneur. Read on for more information and the grocery store business plan.

Make sure you have a comprehensive supermarket business plan

The failure to plan is the beginning of business failure. The supermarket business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain the nuances of the business that you propose. Your grocery store business plan should have financial statements which show that your supermarket business is viable and profitable.

Location of the Supermarket Business

It goes without saying that a poorly located supermarket is the death of the business. Private cars have made it fashionable for people to get out of town in order to do their shopping. However, that is not an option that is suitable for everyone since there are still consumers who hanker for the personal touch. It is best to position your supermarket business as if it were a local community center. That means building relationships with the public within that target market. It also means ensuring that your customer care never falls below their exacting standards.

Some of the common broad categories of places where supermarkets can be setup are malls, shopping centres, central business district (CBD), residential areas and standalone places. Each category comes with its own set of advantages or disadvantages so it’s up to you. If you get your location right, then there is no reason why you cannot enjoy the significant revenue streams that a supermarket business is capable of bringing. People are now used to shopping at all hours. In particular, you should take note of the resilience of the basic household shopping basket which has remained dominant even during the worst phases of the recession. The supermarket business plan should cater for the costs of purchasing or leasing the premises at your chosen location.

Premises for the Grocery Store Business

The supermarket must be setup at a location connected to a strategic road network for easy accessibility. There must be ample space for vehicle parking and there must be a semblance of security. The supermarket itself must be sufficiently spacious for customers to move around freely inside.

On another note, it’s important to have backrooms or warehouses (for administration and keeping of stock or inventory) that are accessible from the back so as to not disrupt customers. Not all customers have vehicles and might want to buy bulky items. With respect to that it would be expedient to locate the supermarket close to mass transportation. The costs of leasing the premises should be included in the grocery store business plan.

Supermarket Business Model

A business model is the description of the means and methods a business adopts to earn its revenue. In other words, it is a description of how a business makes money. In order to be successful in your supermarket business you must understand the supermarket business model. A supermarket sources its products from suppliers. These suppliers are often manufacturers or wholesalers. The supermarket then places a mark-up on those products to come up with the retail prices. This sounds simple but there are delicate balances to be struck in all this.

A Delicate Balancing Act

When customers go to supermarkets they are usually looking to get stuff at the cheapest prices possible. No wonder they tend to do price comparisons. After all, there are usually many supermarkets to consider. This means supermarkets are generally under pressure to offer low prices. This is to both push volumes and to outdo their competitors.

On the other hand you have to factor in the many operating costs which tend to surge a lot. These are things such as human resources, transport and logistics, ICTs, and several others. The selling prices you set must cater for all these many elements. You also have to factor in things like inflation or mercurial exchange rates where applicable. That is why it may seem simple but a lot goes into streamlining the supermarket business model.

The Importance Of Economies Of Scale

Economies of scale refer to the characteristics of a production process in which an increase in the scale of a business causes a decrease in the long term average cost of each unit. Increase in capacity and a reduction in costs is basically what brings about economies of scale. The reason is because the costs get distributed or spread out due to an increase in goods. Thus the goal is to expand the size or scale of your supermarket over time. It is characteristic to see big supermarkets charging less than smaller supermarkets. Yet they will still be making profit. Plus they will be pushing more volumes than the smaller supermarkets due to lower prices. This is an important angle to the supermarket business model.

Product selection criteria

The product range is quite broad and diverse making room for you to choose what to offer in your supermarket. However, remember that the supermarkets domain is characterised by fierce competition. You wouldn’t want a scenario where customers actually get in-store but leave empty-handed because they wouldn’t have found what they want. Therefore it’s in the best interest of both you and customers to have a comprehensive range of products.

Products to include are basic food and non-food grocery items, household appliances and consumables, cooked food takeaways, bakery items , fresh produce, dairy products, clothing items, toys, beauty products, toiletries, school supplies, beverages and so on. It’s wise to constantly study customer behaviours and buying patterns in order to note any areas where you’re falling short of customer expectations. Explore ways to source stock at low prices so as to competitively price your products. The supermarket business plan should cater for the costs of purchasing the supermarket products.

Supermarket business

Inventory Management

Inventory management is a cornerstone of success for any supermarket business. It involves the meticulous control and oversight of your stock levels, striking a delicate balance between having the right products available for customers and preventing excess inventory that can tie up valuable capital. To excel in this aspect, begin with demand forecasting, using historical sales data, market trends, and seasonal patterns to predict customer needs accurately. This practice ensures that your supermarket stocks products in quantities that align with customer demand, reducing the risk of overstocking or running out of essential items. Having a software-based system is essential, with an integrated and centralized structure being the optimal choice. This system should incorporate an electronic point of sale (EPOS) system that seamlessly connects to inventory management software, allowing for real-time updates of inventory levels. This integration ensures that you can efficiently and accurately monitor your stock levels at any given moment, providing you with the ability to make informed decisions about restocking, ordering, and managing inventory with precision.

Regular inventory audits, coupled with strong supplier relationships and technology adoption, enhance the efficiency of your inventory management efforts. Leveraging inventory management software and systems to automate processes reduces the risk of human error and streamlines inventory tracking. Implementing inventory costing methods like First-In, First-Out (FIFO) or Last-In, First-Out (LIFO) is vital, especially for perishable goods. Seasonal inventory planning allows for adjustments to accommodate fluctuations in demand, while evaluating vendor performance and tracking key performance indicators (KPIs) like inventory turnover rate and stockout rate provides valuable insights into the overall effectiveness of your inventory management strategy.

Competitive Analysis

When running a supermarket business you will contend with fierce competition. There will be both direct and indirect competitors; you must seek them out and study them. In principle, do a comprehensive analysis of each, especially the direct competitors. Check out their product offerings and overall business operations. Figure out what they are doing right and where they are missing it. Emulate and perfect the former and capitalize on the latter. There will always be something that you can take note of on every competitor.

Staff And Management for Supermarket Business

Giving you specific numbers might not be possible since human resource needs will depend largely on the size of your supermarket. However, there are key areas that’ll need to have people employed for them specifically. Some of the job posts needed are cashiers/till operators , security guards, general hands, customer attendants, amongst others. The employees you’ll need are a mixture of formally qualified and non-qualified personnel. On the management side some key service areas will be financial management, HR, operations, marketing and sales. In hiring employees be careful to ensure you hire people who are passionate about serving people whilst having a diligent work ethic. The grocery store business plan should cater for salaries and wages costs for your staff.

Budgeting and Financial Planning

Effective budgeting and financial planning are crucial components of launching and sustaining a successful supermarket business. Careful financial management ensures that you can meet your operational expenses, adapt to market changes, and achieve your long-term business goals.

Start-Up Costs & Operating Expenses

Before opening your supermarket, you’ll need to determine your initial start-up costs. This includes expenses like securing a location, store design and construction, purchasing equipment and shelving, obtaining permits and licenses, inventory acquisition, and hiring and training staff. A comprehensive understanding of these costs is essential for securing financing and ensuring you have the necessary capital to launch your business. Operating expenses are the ongoing costs required to run your supermarket. They include employee salaries, rent or mortgage payments, utilities, insurance, marketing, inventory purchases, and maintenance. Creating a detailed budget that accounts for these expenses on a monthly or yearly basis is essential for maintaining financial stability.

Revenue Projections & Cash Flow Management

Your revenue projections are based on your market research and pricing strategies. Estimate your sales based on factors such as customer volume, average transaction value, and seasonal variations. Realistic revenue projections are essential for tracking your progress and determining whether your supermarket is on track to meet its financial goals. Effective cash flow management is vital to ensure that your supermarket always has enough liquidity to cover expenses, especially during slower sales periods. Monitor your cash flow regularly and plan for contingencies to avoid potential cash shortages that could disrupt your operations.

Monitoring and Adjusting

Regularly monitor your budget and financial performance to ensure that you are staying on track. If you find that your actual expenses or revenues deviate significantly from your projections, be prepared to make adjustments to your budget and financial plan. Flexibility is key to adapting to changing market conditions and maintaining a healthy financial position. Market conditions can change, and unexpected challenges can arise. It’s crucial to have contingency plans in place to address potential financial setbacks, such as a sudden drop in sales, increased competition, or unexpected repair costs. A well-thought-out contingency plan can help safeguard the financial stability of your supermarket business.

Marketing Plan

There is no end to the strategies you can employ to market your supermarket business. Broadly, there are 3 core areas you must do something in namely, digital, offline, and in-store. Set up active social media accounts and make them highly interactive. Have an active website as well for your supermarket. Do not neglect putting up physical promotional material such as banners, billboards, or posters. Have such around your target market area and around your supermarket. Build in psychological hacks in-store. Place ads wherever you can e.g. radio, television, or podcasts. One of the cardinal marketing drivers in the supermarket business is encouraging word of mouth and referrals. This is achievable via alluring strategies such as customer loyalty programmes, promotions, competitions, and sponsoring worthy causes.

Watch the wastage and sabotage

It is impossible to operate a supermarket business single-handedly. You need a significant staff of tellers, cleaners, stackers, accountants, marketers and supervisors. That variety of personnel might mean that a lot of wastage occurs during the production or marketing process. There are far too many stories of supermarkets that would have been successful had it not been for a pilfering worker or infiltration. That means from time to time you need auditors who do not just consider what is involved in the marketing process or even the money but also the activities of workers. You will need to install an appropriate security system and update it on a regular basis. The security is not only for the merchandise that you are selling but also the workers that are in the store.

supermarket

Growth and development

Supermarkets are rarely static. You will find new products and new clients. The key is not to take on any product or service that you are not fully prepared for. There are plenty of incentives to earn the loyalty of your customer. For example, store cards and bonus points will encourage consumers to come to your supermarket business. On the other end of the spectrum are the small shops in small towns where the use of cash is preferred to anything fancy like credit cards. Be sure to develop partnerships with particular brands who may want to sell their products on your shelves. The profit share schemes that they propose could significantly improve the supermarket’s bottom line. Your supermarket business plan financials should show the projected growth of the business as the years progress.

Keys To Profitability

Achieving and sustaining profitability in your supermarket business hinges on a combination of strategic decisions and effective management practices. Firstly, efficient inventory management is paramount. It involves finding the right balance between stocking products to meet customer demand and avoiding overstocking that ties up capital. Coupled with this is the implementation of pricing strategies that maximize profit margins while remaining competitive in your market. Regularly reviewing and adjusting your pricing based on market trends, competition, and customer preferences is essential for success. Additionally, the careful selection of products and merchandise, tailored to the preferences and needs of your target customers, is crucial. Highlighting high-margin items and promoting them through effective merchandising techniques can boost sales. Providing an exceptional customer experience through friendly and knowledgeable staff, an organized store layout, and efficient checkout processes is essential for customer satisfaction, ultimately leading to increased loyalty and repeat business.

Cost control measures, including vigilant monitoring of operating expenses and negotiation with suppliers for favorable terms, play a significant role in profitability. Effective marketing and promotional activities, both online and offline, are essential for attracting and retaining customers, with loyalty programs and incentives encouraging repeat business. Strong supplier relationships can lead to better pricing, credit terms, and access to exclusive products, while data analytics provide insights into customer behavior and inventory turnover, enabling data-driven decision-making. Moreover, financial monitoring through regular financial statements and reports is vital, as it helps identify areas for improvement. Remaining adaptable and open to innovation in the ever-evolving retail landscape is key, as is investing in employee training and productivity to enhance efficiency and customer service.

Pre-Written Supermarket Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the supermarket business, we encourage you to purchase our well-researched and comprehensive supermarket business plan. We introduced the business plans after discovering that many were venturing into the grocery store business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global grocery shop business plan will make it easier for you to launch and run your grocery store business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the supermarket business.

Uses of the Grocery Store Business Plan (PDF, Word And Excel)

The supermarket business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your supermarket business
  • As a supermarket business proposal
  • Assessing profitability of the supermarket business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Supermarket Business Plan (PDF, Word And Excel)

The supermarket business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the supermarket business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your grocery store business

The supermarket business plan package consists of 4 files

  • Supermarket Business Plan – PDF file (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan – Editable Word File (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 44 pages)
  • Supermarket Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Supermarket Business Plan (PDF)

Supermarket Business Plan PDF

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Get the Supermarket Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

grocery store business plan

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your supermarket business! Check out our collection of business plans  , and more business ideas .

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

Free Business Plan Template

business plan sample on supermarket

The essential document for starting a business -- custom built for your needs.

Thank you for downloading the offer.

I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

business plan sample on supermarket

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

Image Source

Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

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Business and Plans

Supermarket Business Plan Template

Trusted by 400+ Downloaders

What You Get

  • A compelling & detailed pre-written Supermarket business plan template in WORD
  • A full and automatic Supermarket financial plan model in EXCEL you can easily customize
  • Text tailored to the Supermarket business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly cost-effective solution saving you time and money

Supermarket Business Plan Package Description

Supermarket business plan with financials

Our ready-made supermarket business plan package includes a pre-written business plan in Word and automatic financial plan in Excel tailored to the supermarket business, and which you can easily customize to perfectly suit your own project. Save a significant amount of time and money and get your professional, investor-grade supermarket business plan ready in just a few hours. Check below the full description of your read-made supermarket business plan package content.

business plan sample on supermarket

Supermarket Business Plan Document in Word

Our ready-made Supermarket business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Supermarket project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your ready-made supermarket business plan in Word.

Supermarket business plan template in Word

Automatic Supermarket Financial Plan in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract of the automatic supermarket financial plan in Excel.

Supermarket financial plan in Excel

This Ready-Made Supermarket Business Plan is For

  • Entrepreneurs wishing to start a Supermarket business
  • Aspiring Supermarket owners who want to create a business plan fast and easy
  • Retail entrepreneurs who wish to pitch their project to investors
  • Retail professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Supermarket Business Plan Content

Executive Summary:  Our Supermarket business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Supermarket concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Supermarket concept. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Supermarket business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Supermarket business. These can include issues such as lack of grocery stores in a certain location, low quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Supermarket will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Supermarket’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Supermarket concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Supermarket business into a franchise model?…etc.

Business Model:  This section details your Supermarket concept using the business model canvas method. In a visually appealing table, we will detail your Supermarket’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of groceries, personal care products…etc. We will also provide information about your pricing by product or line of items.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Supermarket industry and explains how they support your own Supermarket concept. The purpose of this section is to show that the market conditions are favorable for launching your new Supermarket concept.

General Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the Supermarket industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Supermarket business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Supermarket business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Supermarket intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Supermarket’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Supermarket project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Supermarket project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Supermarket business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Supermarket business plan.

Projected Revenue:  This module shows your Supermarket’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Supermarket’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Supermarket’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Supermarket’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Supermarket will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Supermarket’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Supermarket’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Supermarket business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Supermarket business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Supermarket project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Supermarket Business Plan?

  • Speed & Convenience:  Once you complete your order, you will receive the Supermarket business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Supermarket project.
  • High Quality:  Your Supermarket business plan has been written by our professional team of business plan writers and experts from the retail and distribution industry. You will receive a professional Supermarket business plan template ideal for presenting to potential investors or banks.
  • Low-Cost:  Our pre-written Supermarket business plan template is the most cost-effective solution in case you need to build a solid and professional Supermarket business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Supermarket business plan package,  do not hesitate to contact us , we are here to help.

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How to Start a Supermarket Business - Free Supermarket Business Plan PDF

Are you considering starting a Supermarket Business and are in need of a Supermarket Business Plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Supermarket Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Supermarket Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your supermarket Business plan PDF book for free

Just Released: How to Manage Yourself for Success (90 Self Management Tips)

You are responsible for everything that happens in your life. Learn to accept total responsibility for yourself. If you don’t manage yourself, then you are letting others have control of your life. In this video you'll discover 90 powerful tips and strategies to better manage yourself for success.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Supermarket Business plan :

COMPANY NAME is a small town supermarket located in Mountainair, New Mexico. 

COMPANY NAME Owner:  INSERT NAME INSERT ADDRESS Phone:  Email: 

Being a sole community provider, the market offers grocery products to the local community and surrounding area of approximately 4,000 citizens.  Often referenced as a pillar of the community, the community's viability is dependent upon the success of their local market.  Without a successful pillar, such as the market, the community would falter and gradually deteriorate.  It has been frequently referenced that a healthy community is dependent upon the success of its businesses.

The market is seeking grant funding to assist with greater development efforts and to provide opportunities for further growth.  The building was erected in the 1920's and has received limited upgrades to support the need for energy efficient building infrastructure and equipment.  This funding will provide the necessary first steps for improving and expanding the services and enhancing the markets continued success in the community. 

Prior to March 1, 2007, annual sales of the market topped $500,000 with net incomes of approximately $15,000.  With only minor enhancements to the market and the addition of product, annual sales have topped $1.1 million and net income has grown to over $60,000 annually.  The community has responded positively to minor changes to the market and continues to praise the owners for "saving their community." 

COMPANY NAME is anticipating the receipt of funding in the amount of $600,000 in the 3rd or 4th quarter of 2010 to finance the upgrades and additions to the market.

1.1 Objectives

  • Expand building to increase product selection and services.
  • Replace existing equipment in facility to provide an energy efficient environment.   
  • Introduce deli/coffee shop by creating commercial kitchen, involving local patrons to prepare local favorites.
  • Restore building’s historical charm by providing necessary building upgrades.
  • Boost image and awareness by establishing baseline customer satisfaction of 100% .

1.2 Mission

COMPANY NAME is committed to satisfying customers by providing a broad selection of high quality and competitively priced products as well as exceptional customer service.  The focus of COMPANY NAME is to create an environment that is warm, friendly, and clean.  We are committed to our employees by treating them with respect, fairness and integrity and exposing them to an atmosphere that fosters teamwork and professional development. 

The suppliers of COMPANY NAME are also partners in the success of the company and we expect the same in return.  It is our responsibility to be active stewards in our communities and to promote local involvement. 

1.3 Keys to Success

  The keys to success for COMPANY NAME are:

  • Quality products and friendly service.
  • Maintaining existing loyal customer base.
  • Creating a positive relationship within the community.

2.0 Company Summary

The building that is currently home to COMPANY NAME was originally the local community bakery  The building was constructed in the 1920's and then transformed into the general mercantile store in the 1950's and continued as such until the 1980's.  Because of distributor requirements to order certain quantities, the store dropped non-food items and continued to sell only food items, health/beauty, and household goods.  COMPANY NAME, originated on March 1, 2007.  The business partners structured the business into two corporations; COMPANY NAME is the grocery business and INSERT NAME purchased owns the building the COMPANY NAME leases for the business.  The lease is self renewing and is $1,710.00 monthly.  The building is approximately 7,000 sq. ft. of which approximately 5,500 sq. ft. is actual product display and the remainder is warehouse/storage.  Adjacent to the building is the store parking lot.  The grocery store provides a broad range of store brand and national products of general grocery items.  Because of the diverse population, the store also contains several gourmet and natural/organic products and produce. The owners of COMPANY NAME have partnered with local produce and meat farms to make local products available to the community.   All meat is cut locally and is sold fresh daily.  Several customers travel for miles to purchase the bologna and Longhorn Colby cheese as well as other meats and cheeses.  The customers have confirmed their loyalty to our market by stating, that they will not purchase meat form any other market.   

  2.1 Company Ownership

COMPANY NAME is a limited liability corporation owned and operated by INSERT NAME(s) each with a 50% share of ownership

2.2 Company History

COMPANY NAME was purchased by the current owners INSERT NAME(s) in March 2007.  The annual sales were approximately $500K with a net income of approximately $15K.  After installing new shelving, increasing product selection, and including bi-weekly sales, COMPANY NAME has more than doubled annual sales and has shown a net income of approximately $60K for the past two years. 

Table: Past Performance

How To Be A Great Leader Without Trying Too Hard We all know that open communication, trust and respect are important aspects of being a strong business leader. However, how many of us really know how to accomplish these and other vital leadership goals? Keep reading to find some helpful suggestions about becoming the strong leader of a successful business enterprise. Use a mentor. Find someone whose leadership skills you trust, and model your behavior after theirs. Watch them for a while, and get an idea of how they lead and what makes them a good leader. You don't want to mimic them completely, but find what works about their style and incorporate it into a style that works for you. You may be a visionary with excellent insight into your company's market sector, but you don't know everything. Your subordinates may be in more intimate contact with part of the market as part of their job. If your marketing director says that your advertising isn't appropriate for your target audience, listen to her. She's probably right. Effective leaders are inspiring. You need to develop the ability to inspire those who work under you, motivating them to work toward a common goal. You can use public speaking to achieve this, but there are also videos, blogs, articles and other methods to convey your uplifting message to your audience. As a leader, you must have confidence. This will, in turn, instill confidence in your team. If your team sees you doubt yourself, they will begin to doubt you too. Always act deliberately and do not waver, but do not be afraid to change your mind. A good leader is flexible. As you lead, concentrate on people and everything else will fall into place. Learn how you can best inspire and encourage those who are working with you. Instead of focusing on every task, motivate your team members to do their jobs correctly and efficiently. Don't make the mistake of ordering people around. That is not true leadership. The key to true leadership is to inspire those around you. You need to help them find their own voices, so that they can go on to lead others. The entire journey they take with you is about their ability to know themselves better. Be open to doing things in different ways than the ones you are familiar way. Do not immediately shut people down because they are suggesting you do things differently. Show them that you are open-minded and willing to give new things a chance. This will help foster better connections with people. Continue to learn new leadership techniques and innovative methods for conducting business. Continuing your education will give you a better understanding of how your younger employees think. A new perspective will help you improve your leadership style while also giving you the tools to be competitive in an ever-changing market. Conquer your fear. Fear can be a terrible thing for you to experience, especially if you're a leader. Instead, start paying attention to what the fear is telling you. Learn to process it in a way that is healthy and in a way that urges you to move beyond the fear to something more. Be prepared for conflict and try to deal with it before it gets out of hand. Ignoring conflict will make the problem worse and make you look too weak to handle it. Practicing good communication skills with your employees will help them feel more respected even if they don't agree with specific decisions. A great leadership tactic is to periodically meet with individuals concerning their personal work goals. Try meeting privately, going over goals they may have, as well as your goals for them as part of the team, or workforce. Then, find out if there is any way you can help them to meet these goals. Lastly, be sure to follow through. When you are the leader of the group, you are responsible for the atmosphere. If you come to work in a bad mood and are disrespectful to your team, the atmosphere will be a negative one. Always try to keep things positive at the office, work site and in your communications with your team. Leaders need to know the difference between what they have in mind and what needs to be done. The two could be at odds. If you have something on your mind, it needs to be released. Write things down so you will not let it interfere with your current task. As a leader, part of your job is to be there for your team, or workforce. Always encourage your team to explore new options and challenges. Help them to identify their weaknesses, strengths and work style. Then, If you let them, each individual person can help to increase the growth of the company. The way you use humor in the presence of others can influence their perceptions of your leadership abilities. For example, you may find that constant self-deprecation has an unfavorable effect on others' respect for your power. Frequent use of this type of humor communicates immaturity and an inability to be serious. If you are in a leadership, or management role, at work, remember that your entrance sets the tone of the day. If a grumpy boss comes in, the team will be on edge, and fearful of aggravating the boss. On the other hand, if you leave your troubles at the door, and walk in with a smile, everyone's day, including yours, will be positive and more productive. Build relationships with your team by applying the principles of servant leadership. While working toward the group's long-term goal, make it clear that you are personally invested in the short-term goals of each group member. As a servant leader, you focus on empowering others to perform their duties for the task at hand, but also for future projects. Now that you understand some of the things that are necessary in becoming an effective leader, you can go into work with more confidence. Remember these tips when you are dealing with your employees, customers and clients. Keep learning new leadership skills to become the best leader you can be.

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ProfitableVenture

Mini Grocery Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Retail Industry » Grocery Store

Grocery Store Business

Are you about starting a grocery store ? If YES, here is a complete sample grocery store business plan template & feasibility study you can use for FREE.

A grocery store is a retail outlet where different food and household products are sold on shelves and cabinets. People love to do their shopping in a grocery store because of the convenience it gives them to shop for everything they need in a grocery store without moving from one store to another.

Starting a grocery store is a very easy business and it is not so capital intensive. Getting the right products that people want to buy and good stock keeping records are the secrets of running a grocery store. A grocery store can be run offline in the conventional retail store or online on an online e-commerce retail site.

You can also venture into mini-grocery sales. When people are looking for specialty foods or ingredients that can’t be found at the corner store or neighborhood Supermarket, they typically head to small grocers, also called mini-grocery stores.

Such retail establishments sell food and items that are uncommon and not carried by bigger stores. Opening a mini-grocery can be a lucrative business venture, especially if you live in a city with little competition. There are several things you can do to help your mini-grocery store succeed.

The information contained in this article can be beneficial to those individuals currently in the grocery business, those who are considering starting or investing in a grocery, or a community wishing to attract or retain a grocery store.

A Sample Mini Grocery Store Business Plan Template

1. industry overview.

Grocery stores, including supermarkets, account for the largest share of food store sales in the US. In 2013, grocery stores accounted for 90% of the country’s food and beverage store sales, while supermarkets accounted for 95% of the total grocery store sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores and supermarkets, as well as convenience stores. The staples offered at these stores make the industry non-cyclical.

In addition, grocery stores and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative. Buying prepared foods, which are new higher-margin offerings at grocery stores, is an additional alternative to restaurants.

However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores at their “supercenters” by offering lower prices through lower cost structures.

Wal-Mart is now the world’s No. 1 seller of groceries. Warehouse clubs, such as Costco and SAM’S CLUB ( owned by Wal-Mart ), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores.”

Conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned. Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue.

They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The supermarket and grocery stores industry is a major sector of the economy of the united states which generates a whooping sum of well over 2 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650people. Experts project the supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP) comes from retail consumption of which the supermarket and grocery stores industry contributes greatly.  This is why the United States of America’s economy is measured with the yardstick of how well the retailing business is fairing in the U.S.

In essence, when there is an unstable economy, purchasing power drops and it impacts the retailing / grocery stores industry negatively which may result in the closure of some supermarket / grocery stores.

In recent time, the retail landscape has seen tremendous changes in the last 20 years; it has grown from the usual mom and pop outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where his physical store is located.

It is interesting to note that more supermarket / grocery shops especially lager retail outlets have started to include self-serve checkout lanes in their stores. It creates shorter lines that appeal to consumers; the average customer would not want to stay longer on queue.

Over and above, the supermarket and grocery store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Peak Lane Grocery Store, Inc. is a standard and registered grocery store business that will be located in one of the busiest streets in Orlando, Florida.

We have been able to lease a facility that is big enough ( a 15 thousand square foot facility ) to fit into the design of the kind of grocery store that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Orlando, Florida.

Peak Lane Grocery Store, Inc. will retail a wide range of durable goods and non – durable goods at affordable prices from different brands. We will engage in retailing general lines of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy products et al.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Orlando, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have self – service options for our customers, and our outlet is well secured with the various payment options.

Much more than selling the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Orlando, Florida. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Peak Lane Grocery Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our grocery store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail / supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order grocery online and they will get it delivered to their houses or any location they want us to deliver the goods to within Orlando.

Peak Lane Grocery Store, Inc. is a family business that is owned by Bernie Vandross and Family. Bernie Vandross has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / supermarket and grocery store industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Orlando – Florida, but there is a plan to open other outlets all around Florida.

3. Our Products and Services

Peak Lane Grocery Store, Inc. is in the supermarket and grocery store industry and we will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

  • Fruit and vegetables
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Frozen foods
  • Other food items
  • Other non-food items
  • Drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become the leading brand in the supermarket and grocery store industry in Florida and to establish a one stop grocery store in Orlando and in other cities in Florida.
  • Our mission is to establish a grocery store business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residents of Orlando, Florida and other cities in Florida where we intend opening of chains of grocery stores.

Our Business Structure

Peak Lane Grocery Store, Inc. do not intend to start a grocery store business like the usual mom and pop business around the street corner; our intention of starting a grocery store business is to build a standard and one stop grocery store outlet in Orlando, Florida.

Although our grocery store business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily office activities.

Store Manager:

  • Responsible for managing the daily activities in the store
  • Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Interfaces with third – party suppliers (vendors)
  • Controls  goods distribution and supply inventory
  • Supervises the workforce in the grocery sales floor.
  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Help to ensure consistent quality of goods and products on our rack
  • Responsible for the purchase of goods and products for the organizations
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manages the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the store facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the store facility
  • Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting just one outlet of our grocery store in Orlando, Florida is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Florida.

We are quite aware that there are several supermarket and grocery stores all over Orlando and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Peak Lane Grocery Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Peak Lane Grocery Store, Inc.;

Our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Peak Lane Grocery Store, Inc.

A major weakness that may count against us is the fact that we are a new grocery store outlet and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we are going to be operating our grocery store in one of the busiest streets in Orlando, Florida provides us with unlimited opportunities to sell our groceries to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our grocery outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

Supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently online grocery cum retail store has indeed helped in reshaping the industry.

It is now a common phenomenon for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiency. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

Perhaps the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our grocery store to service the residence of Orlando, Florida and every other location our grocery stores will be located all over Florida. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of groceries to the following groups of people;

  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

A close study of the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Orlando, Florida.

Peak Lane Grocery Store, Inc. is launching a standard grocery store that will indeed become the preferred choice of residence of Orlando, Florida. Our grocery store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Orlando, Florida. We have enough parking space that can accommodate well over 100 cars per time.

One thing is certain; we will ensure that we have a wide range of products available in our store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Peak Lane Grocery Store, Inc. a one stop shop.

Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups supermarkets and grocery stores ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Peak Lane Grocery Store, Inc. is in business to retail a wide range of groceries to the residence of Orlando, Florida. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of durable goods and non – durable goods at affordable prices. We will retail groceries such as;

10. Sales Forecast

One thing is certain when it comes to supermarkets and grocery stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Orlando, Florida and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Orlando, Florida.

Below is the sales projection for Peak Lane Grocery Store, Inc., it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $50,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $450,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Peak Lane Grocery Store, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Orlando, Florida.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Orlando.

In other to continue to be in business and grow, we must continue to sell the groceries that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Peak Lane Grocery Store, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our grocery store in a grand style with a party for all.
  • Introduce our grocery store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Orlando, Florida
  • Ensure that we have a wide range of groceries from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our grocery store
  • Position our signage / flexi banners at strategic places around Orlando
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bar.

11. Publicity and Advertising Strategy

Despite the fact that our grocery store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our grocery store. Peak Lane Grocery Store, Inc. has a long term plan of opening outlets in various locations all around Florida which is why we will deliberately build our brand to be well accepted in Orlando before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Peak Lane Grocery Store, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Orlando, Florida
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Peak Lane Grocery Store, Inc. and the products we sell
  • Advertise our grocery store business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can groceries at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the products that are available in our store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

  • Payment Options

At Peak Lane Grocery Store, Inc., Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money
  • Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a grocery store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in Orlando, Florida – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services ( software, P.O.S machines and other software )
  • Marketing promotion expenses for the grand opening of Peak Lane Grocery Store, Inc. in the amount of $3,500 and as well as flyer printing ( 2,000 flyers at $0.04 per copy ) for the total amount of Grocery Store Business Plan
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months ( salaries of employees, payments of bills et al ) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of groceries) – $100,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs: $10,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $7,000
  • Miscellaneous: $10,000

We would need an estimate of $500,000 to successfully set up our grocery store in Orlando, Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Peak Lane Grocery Store, Inc.

Peak Lane Grocery Store, Inc. is a private business that is solely owned and financed by Bernie Vandross and family. They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Peak Lane Grocery Store, Inc. will ensure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. We have the plans of

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

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  • Wine Retail Store Business Plan [Sample Template]
  • Hardware Store Business Plan [Sample Template]
  • 50 Best Grocery Store Business ideas You Can Start Today
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  • 7 Best Lighting for Grocery Store

How to Write an HVAC Business Plan + Free Sample Plan PDF

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Elon Glucklich

8 min. read

Updated February 16, 2024

Download: Free one-page HVAC sample business plan

No one wants to spend hours living or working in sweltering heat or bitter cold.

Over 3 million heating and air conditioning systems are replaced in the United States each year. As a result, the HVAC industry employs 1.5 million people and generates over $150 billion in annual revenue.

There are plenty of opportunities for skilled technicians looking to start or grow an HVAC installation and maintenance business. But just because demand is high, it doesn’t mean that anyone who knows how to install equipment can successfully enter the market.

Writing a business plan will help you align your services with the opportunity in your area. It also matches your vision for the business with your financial resources. And you’ll need to write a plan if you’re seeking a bank loan or investment for your business.

This article will help ensure that your plan includes the right information and supporting data to highlight your HVAC business, and convince investors that you’ll run an efficient operation that’s profitable over the long term.

  • What should you include in an HVAC business plan?

Don’t get too hung up on trying to hit a certain number of pages in your business plan. Just focus on the aspects of your plan that are most important based on what you want your plan to accomplish. If you’re looking for in-depth guidance, Bplans can guide you through writing your full business plan in detail .

In this article, we’ll cover a few of the business plan components you’ll likely include in your HVAC business plan:

  • Executive Summary
  • Market Analysis
  • HVAC Services and Pricing
  • Operations Plan
  • Marketing and Sales Strategy
  • Company Summary and Funding Needs
  • Financial Plan and Forecasts

As you write your plan, be sure to consider the full range of services you might be able to offer customers. For instance, you might not only provide installation, maintenance, and repair services but also sell HVAC units, smart thermostats and related products. 

Including all these possibilities in your plan will help you determine the feasibility of adding revenue streams and opportunities to enhance customer value through product sales alongside your services. Just make sure your plan details strategies for providing whichever services you decide to offer.

Here’s an example of an HVAC business plan outline.

A sample HVAC business plan outline.

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  • The 7 elements of an effective HVAC business plan

1. Executive summary

The executive summary outlines the broad vision and opportunity for your HVAC business. It provides readers with a brief, high-level overview of your plan, one that emphasizes your unique value proposition and competitive advantages.

Write a mission statement , which describes the purpose of your business. Maybe you aim to provide energy-efficient and environmentally sustainable HVAC systems. Or perhaps you provide top-notch customer service for both residential and commercial customers.

Touch on key factors for the success of your business, like your location, service offerings and staff.

2. Market analysis

Without understanding the needs of customers in your target area, you won’t know which products or services will generate the most sales.

That’s why conducting a thorough market analysis is crucial. What do homeowners and commercial landlords in your area need? If you’re in a warm climate, air conditioning systems will be in high demand. But a cold-weather market will drive demand for heating systems. Other factors to consider include the age and condition of buildings in your service area. 

Researching the market helps identify your target customer segments and understand their specific needs and preferences. This analysis should cover demographic details, purchasing behaviors, and the size of your target market . Additionally, provide an overview of the competitive landscape , identifying key players and their market positioning. Highlight industry trends, such as the growing demand for energy-efficient systems that support the potential success and relevance of your HVAC business.

3.  HVAC services and pricing

List the full range of HVAC services your business plans to provide, such as installation, maintenance, and repair services for heating, ventilation, and air conditioning systems.

You should also outline your pricing strategy . Detail how you intend to offer competitive rates while ensuring profitability. Whether you adopt a value-based pricing model or a cost-plus approach, this section should explain how your pricing aligns with market expectations and customers’ willingness to pay.

4. Operations plan

Finding customers is one challenge. Once you have them, you’ll need a solid operations plan to ensure you can meet their needs. This section of your plan details the day-to-day operational aspects of your business.

You’ll need to account for delivering your HVAC services and all of the related logistics of service delivery, the equipment required, and any business policies or standards you intend to implement. If you have employees, spend time in this section covering how you will coordinate with them to ensure they have the right equipment and information when they head to a job site.

5. Marketing and sales strategy

Your marketing and sales strategy expands on your market research. This section outlines the methods you’ll use to attract and retain customers.

You should start by identifying the most effective marketing channels for reaching your target market. Take a look at how other HVAC companies are promoting their services. Are they advertising online , or on TV and radio? Do they have active social media presences, or are they relying on more traditional methods like printed flyers or partnerships with real estate agencies?

Once you understand where your target audience gets information about HVAC services, write down your strategies for investing in these marketing and sales channels. Try to include estimated costs and projected return on investment for each channel.

Remember, different product and service offerings might require different marketing tactics. For instance, you might want to promote the energy efficiency aspects of your service online. But customers seeing your ads on television might be more interested in your pricing versus competitors.

6. Company summary

In the business overview section, detail your business model , including the legal structure and geographical location of your operation. 

Briefly list the range of HVAC services you offer. You’ve already provided details on these in the services and pricing section, but the company overview is where you explain how these services address specific customer needs or market gaps. This part of the plan should clearly articulate the problems your business solves, emphasizing the value and reliability your company brings to the HVAC market.

You can also include a bit about your management team, highlighting the key roles and the expertise each member brings to the HVAC industry. And if you’re seeking bank or investor funding for your business, you can lay out the funding request and explain how you intend to use the funds here.

7. Financial Plan

The financial plan should present detailed financial projections for your HVAC business, giving a reader an understanding of how you expect the business to perform in the short and long term.

Include revenue , costs , and profitability , as well as a cash flow statement , income statement , and balance sheet .

If you’re starting a new business, provide details on startup costs , revenue streams, and funding requirements.

Remember, forecasts are just educated guesses. At the same time, the goal of your financial plan is to demonstrate your cleaning service’s ability to generate a profit. If your numbers don’t show a pathway to profitability, you may need to rethink your service offerings or marketing strategy.

  • Key considerations for writing an HVAC business plan

Building supplier relationships and managing how cash moves in and out of your business is essential. So is understanding what your customers want. To write an HVAC business plan that helps you streamline operations, reduce wasteful spending, or get a bank loan, consider addressing these points.

1. Go deep with your market research

Utilize data from public sources like the U.S. Census Bureau to drill down on the number of households in your area. You can also use Google to research commercial properties in your area that might need HVAC services, like office buildings or retirement homes.

2. Make your credentials clear

Highlight your team’s expertise, certifications, and accreditations. They serve as proof of your credibility to clients, lenders and investors.

3. Professional training and standards

Document your plans for committing to ongoing training on the latest HVAC technologies and safety standards.

4. Supplier relationships and inventory

Detail your plans for sourcing your HVAC systems, and how you’ll store the systems before delivering them. Also, describe your logistical arrangements for job site deliveries, including transportation needs, such as whether you will need a company van.

5. Accounts receivable and accounts payable

It’s likely you won’t immediately be paid in full for your services. Make sure you account for this in your forecasts. Incorporate realistic financial projections considering delayed payments for services and the gradual settlement of equipment expenses.

  • Download your free HVAC one page sample business plan

Download your HVAC business plan sample now for free, or explore the Bplans gallery of over 550 sample business plans if you want to see plans for other industries.

Writing a business plan for your HVAC business boosts your chance of success for a variety of reasons . We’ve mentioned its importance if you’re seeking a loan or investment. But just going through the process of thinking through each aspect of your operation will help make sure you don’t leave any stone unturned as you build a successful business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Check out LivePlan

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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I turned my failed Etsy shop into a business that made $1 million in its first year. Here's how I did it by 21.

  • Keida Dervishi, 21, chose to start an embroidery business with her mom instead of going to college.
  • She started selling embroidered products on her Etsy shop at 17 but orders dried up. 
  • Consistently posting on TikTok and customization led to her business finally taking off. 

Insider Today

This as-told-to essay is based on a conversation with Keida Dervishi, the 21-year-old founder of Soulmate Customs. The revenue has been verified by Business Insider. The following has been edited for length and clarity.

As a young girl, I never thought I'd follow in my parents' footsteps. They moved from Albania to the US before I was born and owned a fashion line. I grew up traveling to trade shows all over Europe.

I was always curious about my parents' businesses, but my passion was singing and acting. As a nine-year-old, I competed in Gjeniu I Vogel, a televised Albanian children's singing competition. As a teenager, I appeared in TV shows and movies like "Fresh Off the Boat," "The Wrong Husband," and "The Council."

When the pandemic hit, I thought it was time to try something new. At age 17, I saw other teenagers on TikTok starting businesses. I purchased a $300 embroidery machine with my parents' help. I thought it would be a side hobby to earn some income. I didn't expect it to blow up. Soulmate Customs made over $1 million in sales in less than a year.

It hasn't always been easy. There have been some failures in growth that were our fault. But even with failures, we've learned from our mistakes.

I had some early success thanks to TikTok, but sales dried up fast

I got the machine in December 2020, six months after graduating from high school. I unpacked it, opened up YouTube, and searched "how to embroider," I learned how to use it in a day. After a few weeks, I felt confident enough to start selling designs.

I started with an Etsy embroidery shop before founding Soulmate Customs. Using an app called Procreate, I drew designs on my old iPad. Once I had a design I liked, I'd put it on a USB and plug it into the machine, which automatically digitized the design to embroider.

I got a few orders initially, but things boomed when I posted a design inspired by Olivia Rodrigo's song Driver's License on TikTok. The video got around 4 million views, and my shop had over 300 orders in three months. I thought, "I've made it!"

Once the song's hype died down in 2021, the orders dried up on my Etsy shop, and I freaked out.

A birthday gift for my mom was the spark for Soulmate Customs

Around the time orders dwindled, my mom's birthday was coming up. I thought, "Why don't I take a picture of me and her, outline it, and embroider it with the embroidery machine I already have?"

When my mom opened the shirt with the embroidered outline of us, she started crying. She told me it would be a great idea for a business.

Later that year, in July 2021, we launched Soulmate Customs, which makes soulmate-themed custom embroidery clothing. My mom is a cofounder because she is very involved in the business and helped set up all the legal paperwork.

We got our first order after 4 days and made our first $100,000 in 4 weeks, thanks to TikTok

After experiencing the drastic fall in orders with my first Esty shop, I knew for Soulmate Customs, I had to be promoting it on TikTok constantly.

I made vlog-style content of me embroidering. After about four days of posting, we got our first order. I did a mini-vlog of making and shipping that first order. About 30 minutes after posting the TikTok, we saw floods of new followers and supportive comments. The video was blowing up. It ended up getting 3.7 million views.

I started hearing the sale "cha-ching" on my phone repeatedly. I was sitting with my mom on the couch, and we looked at each other in shock. We got over 1,400 orders in the first month and made over $100,000 in sales. It was a huge jump-start.

The business became a family affair immediately

When those orders came in, the business was still one $300 embroidery machine in my parents' house. There was no way that I could fulfill every single order on time. I told my mom we'd have to shut down the store.

My mom said we weren't shutting down. She sent my dad to look for office space. We rented out the second office we saw and have moved twice since then. We invested in four commercial embroidery machines and hired anyone we could find just to help us fulfill all of the orders. Thankfully, we did it successfully.

The business became a family affair. My mom runs the entire production and back-end parts of the business. We call her the "Kris Jenner" of the family.

My dad deals with the operations. He fixes machines, buys new machines we need, and trains staff. My older brother Kenny handles everything marketing — running ads, email, and SMS campaigns. A big part of his work is also accounting. We are fully family-owned.

Posting constantly means momentum doesn't fizzle out

I knew from my Olivia Rodrigo success that after a business blows up on social media, it's hard to keep the fire going. So, I knew creating a lot of content would be key.

Once I get into the office, the first thing I do is post a video. I post five to eight times per day on TikTok and Instagram. It's the most important part of my day.

I work with trending sounds and video formats. I see what's going viral and copy the trend. Drama also sells. For example, I've made so many drama videos where I include customers who reach out to us with their stories. In one video, a customer reached out to us saying that one of the custom orders she saw on our page was her boyfriend ordering for another girl .

Posting a lot content on TikTok has been key to keeping our business thriving. We hit $1 million in revenue in 2022 in just 11 months.

Relying on virality is tough

We've had huge ups and downs because we rely on virality, which can be tough. Views aren't consistent, so I'm looking for more stable ways to grow the business this year.

We're still trying to figure out how we can keep on scaling at all periods of the year, not just whenever we go viral or during seasonal peaks. Valentine's Day, Mother's Day, and Father's day are when we see a bump in orders.

As a young founder, I haven't always made the right calls

When we hit $1 million, we had a super small team.

One of the mistakes that I made in growing the business last year was over-hiring. Because we grew so quickly initially, I thought more team members would help us keep growing. We hired graphic designers, extra content creators, and videographers. I overhired, and it got very costly very quickly. It was a big lesson. Now, we've found a better balance.

My focus is on growing the business rather than college

School has never been a huge priority to me. My parents didn't push me to go to college. When I would have applied for college, the business took off and sent my life in a different direction.

I didn't start the business with this endgame in mind. Now that we're at seven figures, I'm fighting with everything I can to keep it going. It's been very stressful. There have been times when I've been so overwhelmed that I don't know if I can keep going.

Reaching out to other people on social media has helped a lot. Instagram has been a big platform for me to make connections with business people and others who are doing cool things with their lives.

business plan sample on supermarket

Watch: An Etsy designer creates fairy-themed fashion

business plan sample on supermarket

  • Main content

Egypt Aborts Controversial Pyramid Renovation Plan

Reuters

FILE PHOTO: The sphinx (C) is pictured near the pyramids of Menkaure (R) and Khafre in Giza, during its reopening ceremony November 9, 2014. REUTERS/Mohamed Abd El Ghany

By Patrick Werr

CAIRO (Reuters) - Egypt has scuttled a controversial plan to reinstall ancient granite cladding on the pyramid of Menkaure, the smallest of the three great pyramids of Giza, a committee formed by the country's tourism minister said in a statement.

Mostafa Waziri, secretary general of the Supreme Council of Antiquities, announced the plan last month, declaring it would be "the project of the century".

But news that the ancient monument might be altered quickly drew an international outcry, prompting Egypt's antiquities authority to review the project. The pyramids are the only one of the seven wonders of the ancient world that still remain.

War in Israel and Gaza

A Palestinian girl collects salvageable items in a building damaged during Israeli bombardment in Rafah, on the southern Gaza Strip on February 12, 2024, amid ongoing battles between Israel and the militant group Hamas. Israel announced on February 12 the rescue of two hostages in the southern Gaza city of Rafah, where the Hamas-run health ministry said "around 100" Palestinians including children were killed in heavy overnight air strikes. (Photo by SAID KHATIB / AFP) (Photo by SAID KHATIB/AFP via Getty Images)

Alone among the pyramids, Menkaure was designed to be clad in granite rather than limestone. Only 16 to 18 layers of granite were installed before construction was halted, apparently because of Menkaure's death in about 2503 B.C.

Over the centuries, pilfering, weathering and collapse caused many layers to disappear, leaving only seven layers in modern times, although numerous fallen granite blocks remain strewn around the pyramid's base.

Waziri said the project to replace the granite would proceed only after a year of scanning and documentation.

"The Menkaure Pyramid Review Committee has unanimously objected to the reinstallation of the granite casing blocks, scattered around the base of the pyramid since thousands of years ago," the committee said in a statement on Thursday.

Zahi Hawass, a former minister of antiquities who headed the committee, said it would be impossible to determine where each block had originally been. Replacing them would also require cement, which would ruin the pyramid.

"What I want to say is don't worry, the pyramids of Giza are safe, and nothing will happen to them," Hawass told Reuters. "People everywhere are calling me, writing letters, emails. They are worried. Don't be worried at all, the pyramids are safe, and no one can touch the pyramid of Menkaure."

The seven-member committee gave initial consent to excavate Menkaure pyramid's boat pits, akin to the Pharaonic bark pits found alongside Khufu's pyramid adjacent to Menkaure's, but only after a "clear and detailed scientific study".

"In archaeology, don't be in a hurry. If you are in a hurry, you will ruin the site," Hawass said. "It is important for any kind of work to be done at the site of the pyramids, is to make a study and to tell us what to do."

(Writing by Patrick Werr; Editing by Bill Berkrot)

Copyright 2024 Thomson Reuters .

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Tags: Middle East , Egypt

business plan sample on supermarket

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Number of Industrial supermarkets in Moscow Oblast

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There are a total of 2 Industrial supermarkets in Moscow Oblast as of January 09, 2024 .

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