How To Start A Gymnastics Business, Successfully And Safely

  • By The Studio Director Team
  • July 14, 2020

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A gymnastics gym for adults and kids alike can be a great addition to your community. If you’ve been thinking about how to start a gymnastics business, this is what you need to know to get started.

How To Start A Gymnastics Business: A Checklist

Starting your own gymnastics business has many different elements, so it’s best to start with a checklist. Each of these is outlined in more detail below, but here’s a snapshot of how to start a gymnastics business.

  • Develop a business plan
  • Create a legal entity
  • Figure out costs and other financial aspects
  • Set up a safe and successful space
  • Protect your students (and your business)
  • Write out policies and procedures
  • Staff your gymnastics gym
  • Promote your new business
  • Plan for growth

Starting from scratch can be daunting, but these steps can help you build your business from the ground up.

Develop A Gymnastics Business Plan

Some businesses skip this step, but it’s a crucial part of not only opening a gymnastics gym but also running it successfully. In your business plan, you will outline:

  • The costs of opening a gymnastics gym (and where you’ll get that money)
  • Your target client
  • Pricing structure
  • Your goals for your business (including a mission statement)
  • A plan for how to grow sustainably

This essential guiding document can help you make difficult business decisions. For example, if your goal is to introduce your community to the joy of gymnastics, do you really need to pay top dollar for Olympic-level coaches who won’t be teaching at that level? Or, if you are focused on competitions, how will that change your target client and messaging?

Taking the time to consider why you are opening your gymnastics business and what you want to accomplish lays a solid foundation for success.

Create A Legal Entity

Creating a separate legal identity protects you from personal liability if a disaster happens. There are many structures to choose from, including:

  • Sole proprietorship
  • Partnership
  • Limited Liability Corporation (LLC)
  • Corporation (S-corp or C-corp)

These will also determine how your business is taxed. You’ll also set up an Employer Identification Number (EIN) and apply for the appropriate permits and licenses from your state or city government, but you cannot do those things until you register as a legal entity.

Figure Out Cost Of Opening A Gymnastics Gym

One of the primary concerns when opening a gymnastics gym is money, of course. You will need to figure out how much it will cost to not only start the business but also run it. Start-up costs might include:

  • Cost of equipment
  • Initial deposits for your space
  • Insurance costs
  • Business costs (e.g., marketing, office supplies, and more)

Once you open, you will need to calculate the regular costs of running a gymnastics gym. These may include utilities, staff salary, and any other incidentals like equipment that students can buy, replacing worn out equipment, and so on.

Some of these costs can be cut by purchasing refurbished equipment and renting in a more affordable location. Try to figure out a range of potential costs: what’s the most it would cost to open a gymnastics gym, and what’s the streamlined version? Which one is more realistic and sustainable for your circumstances?

Set Up A Safe Gym

Finding the right location for your gym is crucial. Look for one that has enough space, is close to your target students, and offer amenities like parking.

From there, figuring out safety is a crucial part of how to set up a gymnastics business. Chances are good that gymnastics equipment will be a big part of your opening expenses. Even if you are purchasing refurbished gym equipment, make sure it is in good working order before you buy it. The same applies to mats and braces for gymnasts.

Consider also safety in the studio. Fire extinguishers and exit signs are important for emergencies but don’t forget things like non-slip mats in restrooms and by the doors. Hygiene items like hand sanitizer, disinfecting spray and wipes for equipment, and plenty of paper towels are also part of keeping your staff and clients safe.

gymnastics club business plan

Protect Your Students (And Your Business)

Likewise, choosing the correct insurance is another important part of starting a gymnastics business. Your insurance will generally cover:

  • Accidents on equipment
  • Injury on the premises
  • Catastrophic events (e.g., theft, fire, flooding, etc.)

Teachers who are independent contractors should come with their own insurance that lists your studio as an additional insured. This offers teachers, your studio, and your clients another layer of protection in case of an accident.

Write Out Policies And Procedures

Clearly outlining policies and procedures for teachers and clients makes everything so much easier. These policies should include the following, at least:

  • How classes are set up (expectations and rules)
  • How payments (and late payments) are handled
  • Steps to take in an emergency
  • Where (or if) parents can watch students
  • Focus and mission of the gym

You might consider building these into a welcome packet, student manual, or FAQs on your website for easy access. We also recommend checking out USA Gymnastics’ guide for more ideas on what to include, as this step will depend on the types of classes you offer and students you teach.

Staff Your Gymnastics Gym

You can’t talk about how to set up a gymnastics business without discussing the heartbeat of your gym: teachers! Think about your mission statement as you staff your studio. If you are training elite athletes headed to the Olympics, find the teachers qualified to work at that level. Welcoming younger students into the sport? Look for enthusiastic teachers with dedicated experience with small children.

And don’t neglect your administrative staff. These are your gym’s first impression, so make it a good one with friendly, knowledgeable folks.

Consider Day-To-Day Management

Who is in charge of opening your gym? Who closes? Do teachers have keys, or will an administrator always be present? Who orders paper products and office supplies? How will discipline issues be handled? Parent complaints? Who updates the website, and who makes the call on weather- or disaster-related closures?

How hands-on will you be? Your partners? What if someone calls in sick?

Proactively planning your day-to-day management—otherwise known as planning for the worst and hoping for the best—is something that many new businesses fail to do. There’s a lot of questions here, but set yourself up for success by imagining how each day will look before you open your doors. You also may want to consider using gymnastics registration software for class scheduling, online registration, billing and more. Relying on technology to help with some of your administrative tasks can streamline your processes and reduce staff overhead.

gymnastics club business plan

Promote Your New Business

You’re all set: your gymnastics gym has beautiful equipment, a great space, and highly-qualified teachers. How will you let people know you’re open?

Promote your new business with a digital marketing strategy that includes targeted social media posts, a fully-fleshed out website, updated profiles on review pages like Yelp, and email marketing.

Note that you don’t have to cover all of the social media outlets as you’re starting out. Work smarter, not harder, and choose one or two platforms that speak your language. Instagram and Facebook are still two of the most popular and come with the added bonus of easy integration with each other.

Plan For Growth

It’s ironic that some businesses fail because they are too successful. The number of clients outpaces their ability to serve them well, and word spreads. Clients drift away, and the business does, too.

Plan for growth from the very beginning. Where do you see your business a year after opening? Five years? Do you have the capacity to add teachers, locations, or expand your space? Figure out what you’ll do to sustain your growth, long-term.

Start Your Gymnastics Business

If you still have questions about how to open a gymnastics business, The Studio Director can help. We can help you manage and automate the administrative parts of your studio so you can focus on building the best gym for your community. Check out our free demo , then get in touch to get started !

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How to Start a Gymnastics Business

woman gymnastics in white tank top raising her hands photo

Many people dream of running their own business. Whether a small family restaurant or a big fashion enterprise, the possibilities are truly endless. If you're one of these people but thinking about opening your gymnastics gym, there's an abundance of information you need to collect first.

From creating a business plan to implementing innovative tools, there's a lot to know about how to start a gymnastics business. For instance, did you know that class management software solutions like Class Manager Gymnastics Software can take care of your entire business, helping you focus entirely on teaching gymnastics?

As you can probably tell, there are many other valuable tips and tricks for running a successful gymnastics business. This guide will thoroughly explain the most critical elements of starting a gymnastics business, so you can have a much smoother experience once you complete these steps.

Without further ado, let's jump straight into it.

The process of starting a gymnastics gym

The process of starting any business is complex, time-consuming, and demanding. While some steps are the same for all industries, others are business-specific.

When talking about starting a gym business , here are the essential steps you need to consider:

Create a business plan.

Establish a legal entity..

  • Find a safe and prospective space.

Calculate costs and work around other financial obligations.

  • Purchase high-quality equipment.

Hire qualified and professional staff.

  • Come up with policies and processes.

Promote your new business.

Implement class management software..

  • Protect your business and students.

Plan for future development and growth.

Now, let's explain each of these steps in more detail.

Woman in gymnastics business doing a split while standing on one leg

First things first, creating a business plan is one of the essential steps you need to complete before starting your own business. It is necessary for outlining your ideas and goals, but it's also helpful for running a successful business.

If you want to create a good a plan, think about including the following steps in your outline:

  • Costs of opening a gymnastics gym;
  • Primary and secondary goals;
  • Pricing plans and structure ;
  • Target audience;
  • Strategies for sustainable growth.

Even though many business owners skip creating a business plan, this document is vital for making informed business decisions.

For example, you can't calculate your costs and expenses accurately without a detailed business plan. Similarly, having a vague idea of the number of potential customers can help you a lot when choosing an appropriate gym space.

Because of that, a laid-out plan is necessary to form a solid foundation for building a successful business.

If you want to become a business owner, it's crucial to establish a separate legal entity. The legal identity of your company will protect your personal liability if something bad occurs. Legal entities have different structures, so you have several options.

Nevertheless, the most popular choices are:

  • Sole proprietorship;
  • Partnership;
  • Limited Liability Corporation (LLC);
  • Corporation (S-corp and C-corp).

Whether you go with sole proprietorship, LLC, S-corp, or C-corp, choosing a legal entity for your newly-started business venture will determine your taxation. Therefore, we strongly encourage completing this step carefully and selecting the most suitable business structure.

After creating a legal entity, you must set up an Employer Identification Number (EIN). Furthermore, applying for various city government permits and licenses is also part of this slightly more complex process.

Find a safe and promising space.

The location and space you choose for your gymnastics gym can also greatly influence your success in this sports business.

A gymnastics gym that's too small or too far away from your local target group can quickly disappoint you with its performance, so finding a safe and promising gym space is essential if you want to launch a successful gymnastics spot.

Finding the right location is already half of the job done. Find an empty gym on the market, ensuring it attracts high foot traffic. You can always make renovation changes to fit more gymnasts into your community club.

Besides the location and space, other amenities could also affect your decision. For instance, most gym owners search for a place with enough parking space for their customers. When a gym is easily accessible, people are more motivated to visit the spot and sign up for classes.

However, don't neglect property safety. Safety is the primary feature every property should have, regardless of its purpose. Easily accessible staircase and doors, short routes leading outside of the building, and proper safety equipment are only some crucial safety elements. After all, you want to do everything to keep your coaches, gymnasts, and customers safe.

A white plastic hoop in a gym business

Money is undoubtedly one of the biggest concerns of starting a business. Whether you're looking to open a small gymnastics spot or a multi-purpose gym building, you can't avoid calculating the numerous costs and working around similar obligations.

Good budget organization and effective budget planning are among the key features each business owner should have. Therefore, you'll need to spend a lot of your time calculating different expenses and tracking how they affect your overall financial situation.

When planning your start-up costs , they'll likely include:

  • Legal fees for opening a business;
  • Initial deposits for your gym lease;
  • Costs of purchasing the equipment;
  • Insurance costs;
  • Business costs (office supplies, marketing, and more).

However, these are only the first expenses of opening a gymnastics place. Besides the initial start-up expenses, running such a club comes with regular costs. Some of them are:

  • Utility bills;
  • Staff salary;
  • Occasional repairs;
  • Renewal of licenses and permits;
  • Replacing old equipment.

Purchase high-quality gymnastics equipment.

High-quality equipment is a must when offering gymnastics classes. Although the ridiculously high prices of gymnastics tools might put you off, remember that equipment is the most important investment when working in this industry.

That doesn't mean you have to spend a fortune furnishing your gym. You can shop for excellent refurbished gym equipment at an affordable price, but you must ensure it's in good working order before giving your money for it.

Even if you have all your essential gymnastics equipment pieces, you still need mats, braces, and other accessories, especially for gymnasts.

Again, safety is always a priority. Non-slip bathroom mats, disinfecting sprays, hand sanitizers, hand wipes, and paper towels might seem like less important details. Still, these items are primarily responsible for the safety of your coaches and gymnasts.

You can't possibly start a gymnastics studio without hiring additional staff. If you're the owner, you'll be too busy with office work, which won't leave you a lot of time to hold classes and work with gymnasts.

Instead, recruit qualified gymnastics teachers who will be responsible for organizing gymnastics classes and working with other gymnasts. Essentially, you want to take on people you can always count on, so make sure they're available for and interested in a long-term arrangement.

When hiring new staff, it's crucial to have designated coaches for each group. So, if you have gymnastics classes for kids, look for an enthusiastic and fun teacher with previous experience with kids. On the other hand, working with professional gymnasts will require you to recruit coaches qualified to work on that level.

Four gymnasts doing a handstand in gymnastics business

Come up with branding.

If you want to open a gymnastics place that will excel in the performance and quality of services it offers to its new customers, the branding must mirror this aim.

Branding isn't only important for advertising purposes. It's how other people will perceive and remember your company. You can't underestimate the power of branding, so you need to come up with a unique name, logo, and slogan.

With these three in place, you can rest assured your gymnastics place will quickly gain popularity and recognition.

Work on your online presence.

Today, no business can function without having at least some kind of online presence. Since the online world is becoming increasingly important, it's crucial to work on building an online presence.

Launching a website and building a solid social media presence are the leading elements of establishing much-needed online exposure.

New customers and potential community members can easily find and contact you when you have a website. When they register, they can also access some member-only features and benefits. Digital platforms are also excellent for reaching a new audience, but they work perfectly to engage with your community and keep everyone feeling involved.

By now, you will have almost everything ready for the big launch. You will have an excellent gym spot, modern and beautiful equipment, and highly-qualified teachers. So, all that's left to do is advertise your gymnastics club.

Since digital marketing strategies are currently the best-performing advertising methods, we suggest opting for them. Besides bringing the most impressive results, they don't cost a lot. They are perfect for newly-launched businesses with little capital to rely on during the initial business stages.

Posting promotional social media content and having an up-and-running website is perfect for a successful start. Instagram and Facebook are the leading social media platforms for promotion, so focus your promotional material there.

Once you start a gymnastics club and begin to bring in some funds, you can upgrade these marketing strategies and opt for something better.

Safety mats in a gym business

Something that will undoubtedly transform how you run a gymnastics club is implementing a class management program. This unique software will help you manage your gymnastics gym quickly and effectively.

You can create forms for your students to register, communicate with clients and parents, and make class schedules. Your students can also pay for classes on the platform, enjoying seamless transactions.

Class Manager is one of the best class management programs. It comes with the following features:

  • Billing and payment management;
  • Creation of gymnastics practice schedules;
  • Easy-to-use communication system;
  • Possibility of online enrollment;
  • Team and data management;
  • Tracking class attendance.

As you can see, a class management software tool can automate most of the repetitive and time-consuming tasks. By implementing such software into your gymnastics gym, you can focus on more authentic and creative activities that are also part of your job.

Planning isn't only necessary at the beginning stages of starting a business. It's equally essential later on as it can determine the faith of your gym club.

Namely, many businesses fail because they can't cope with the new challenges and requirements that come with success. To avoid that, you should plan for future development and growth.

An easy way to do so is to outline a five-year plan. Include all aspects of your business - the expected community size, the requirement to recruit new teachers, the possibility of moving to a different location, and much more.

With a detailed plan, you can be prepared for the future since you will be ready for all possible situations and scenarios that could await you and your business.

The bottom line

Opening a gymnastics gym isn't a simple task because a lot goes into starting a business. However, if you genuinely want to develop your gym training club and make it successful, you will have to dedicate plenty of time, patience, and resources.

Even though all the steps mentioned in this article are essential for establishing a lucrative and well-performing training club, the most beneficial one must be investing in Class Manager , the premium class management software. It will equip you with various automated features that will save you time and funds.

Now that you know how to start a gymnastics business, it's time to put everything you've learned in this post into practice. By following the steps mentioned here, you will undoubtedly launch and grow a successful gym business that will make you proud in the long term.

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How to Open a Gymnastics Gym: Step by Step Guide

Gymdesk Library /

Steve Theunissen

gymnastics club business plan

Are you ready to turn your passion for gymnastics into your own thriving business? Maybe you’ve been nurturing the idea but never found a blueprint to overcome your procrastination and get things rolling. Well, that changes here and now. In this article, I’ll lay out an 11 step guide to taking your gymnastics gym dream from vague idea to a successful business.

It always pays to have a roadmap of exactly where you’re going. Here’s an overview of the steps we’ll be covering as we put some flesh on the skeleton of your gym business concept and bring it to life:

  • Answer the Question Why
  • Get Experience
  • Narrow Your Gym Type
  • Develop Your Business Plan
  • Form a Legal Entity
  • Find a Location
  • Equip Your Gym
  • Get Insured
  • Write Out A Procedure Plan
  • Market Your Business

There are many opportunities within the existing framework to satisfy your passion for gymnastic instruction. Whether it’s working in a club, a school, a YMCA, or a not-for-profit, you can teach without going into business for yourself. So, the first thing you need to do on your journey to opening your own gymnastics gym is to answer the question of why you want to go down this route. 

For most people, the reason is simple; they want to develop a profitable business. The passion and satisfaction of teaching may drive you, but unless you’re able to pay the bills, you won’t be able to teach anyone anything. Opening a gym is not the route if your goal is to make a lot of money in a hurry. You need to realize what you’re getting into here; incredibly long hours, you’ll always be the last one to get paid and if anything goes wrong, it’s all on you.

Over the long term, you can definitely build a profitable, thriving business that is both exciting, of huge service to others, and extremely rewarding for you. 

Before you start making moves to open your own gym, you need to soak up as much experience as you can while working in other people’s gyms. Spend time working across as wide a range of gymnastics settings as you can, including schools, YMCAs, and community rec centers. Keep a diary where you record your observations, jotting down what works and what falls flat. Be constantly on the lookout, too, for gaps in the market that you could potentially fill. 

Having verified that you want to open a gymnastic facility and that you are going into this venture wide-eyed as to the challenges and long-term profitability potential, you now need to narrow in on your vision. What type of gym do you want to operate? Here are a half dozen questions that will guide you in formulating your gym type:

  • How large will the gym be?
  • Do you want a mobile gym where you go to the client or a stand-alone facility?
  • Will you offer one on one or group training?
  • Will you train both boys and girls?
  • Will you train preschoolers?
  • Will you focus on competitive and elite gymnasts?
  • Will you exclusively train adults?
  • Will you focus on trampoline, tumbling, or acrobats training?
  • Will you include extra training such as martial arts and dance?

A business plan is vital for several reasons. You will need to present a comprehensive plan of your business to any potential lending institution or potential investor. It will also help you to quantify the answers to the questions in the previous section, develop your mission statement, vision, and marketing plan and act as your blueprint as you bring your vision to reality.

Here are the different sections of a comprehensive business plan:

  • Introduction 
  • Executive Summary that provides an elevator pitch of the business concept, performance measures, and your financial requirements.
  • Vision / Mission Statement / Business Milestones
  • Market Analysis – overview, trends, target market, customer profiles
  • Competitive Analysis – breakdown of competitors, analysis, challenges, risks, and opportunities
  • Strategic Action Plan
  • Service and Product Description 
  • Marketing – branding/marketing strategy
  • Operations – staffing plan / organizational plan / facilities and programming plan 
  • Financials – Start Up Costs / Start Up Balance Sheet / Profit-Loss Forecast / Cash Flow Projection / Break Even Analysis / Balance Sheet

You can find a lot of useful guidance on how to write your business plan through the Small Business Association website. 

You now need to establish the legal structure for your gym business. By creating a separate legal entity for your business you will be protecting yourself from personal legal liability. The legal form of your business will also determine your business’ tax status. 

If you are going to be operating the business without a partner, you could create a sole proprietorship. Two people going into business together may set up a partnership. However, neither of those forms will prospect you from business creditors if everything goes belly up. Only a limited liability company (LLC) will do that. It cost more money, though, and requires dealing with governmental red tape. The choice between the relative simplicity of operating a sole proprietorship or partnership and the financial protection of an LLC is one that you will need to make early on. 

The location of your gym will be instrumental to the success of your business. Unless you are situated in a place that is surrounded by enough people to fill the gym while also being able to afford your fees, you won’t be around for long. While there are many thriving gyms in the small-town USA, the most desirable locations for a profitable gymnastics business are the growing suburban areas developing outside of the major cities. 

Locating your gym in a suburb has the following advantages:

  • It will only require a short commute for your members
  • You’ll likely be able to piggyback off the local fitness center, martial arts club, and other businesses that cater to kids and families. 
  • You will be able to enmesh yourself in the community, establishing your business as a service-minded local attraction. 

You should try to locate your gym a good distance away from an established gymnastics center. Trying to compete with a going concern off the bat will be a real challenge so look for a place that is at least 5 miles away from an existing gym.

The size of your gym will be a huge factor in its financial success. If you rent a facility that is 15000 square feet, you will need a membership of more than 500 students to make the business viable. A recent trend in the gym business has been to share several different training services under one roof so that a 15000 square foot warehouse might house a gymnastics gym, a fitness studio, a martial arts academy, and a dance studio. This not only divides the rent by four; it also allows for much greater foot traffic with the potential for cross-marketing and piggybacking off each other. 

As a general guide, a gym that has a membership forecast of 250 students will be able to operate comfortably in a 2,500 square foot space. 

The following equipment breakdown is based on a membership of 250 students, with half of them being pre-school, 40 percent being enrolled in recreational classes and the final 10 percent being competitive.

  • A competitive floor that measures 42’ x 42’
  • A vaulting station
  • Two sets of uneven bar
  • A single bar
  • Four balance beams
  • Two 6’ x 12’ trampolines

In addition to this training equipment, your facility will also need to provide an administrative area with a counter, a sibling waiting area, restrooms, and an office. 

A major problem area for many gyms is having adequate parking available. Look for a location that provides a minimum of 25 parking spaces ( for a 250 student capacity gym) and that provides drop-off areas that makes it easy for busy parents to come and go. 

Before you open your new gym, you need to have insurance protection to make sure that you are completely covered for loss, damage, and liability arising from injury. You will need separate cover for all of the equipment, as well as for accidents and injuries to students while under your care. If you will be taking on independent contractors they should have their own insurance protection. 

You should start with general liability insurance. Professional liability will cover errors of negligence such as could occur if a member gets injured and sues on the basis that your staff member failed to properly instruct them. If you have employees, you should also have worker’s compensation insurance. 

A Procedure Plan provides the specific action-focused guidelines that support the vision and mission statement of the business. This document will quantify how employees should conduct themselves, as well as providing details regarding employee hours, benefits, and compensation. 

The Procedures Plan will also spell out the operational expectations and standards regarding financial matters, day-to-day operations, and use of equipment. This plan is intended to be a living document that evolves along with the business. 

Your employees are the face of the business. As a result, the success or failure of your business is largely dependent on the hiring decisions that you make. Before you begin the hiring process, though, you should familiarize yourself with the laws relating to staff recruitment. 

You may choose to work only with independent contractors. This will relieve you of any tax concerns regarding your staff. Every person that you bring on board, whether as an employee or a contractor, should be put through a background check with USA Gymnastics / National Center for Safety Initiatives. 

You’ve now got everything in place to welcome members to your gym. All that’s left is to get out there and find them. Your marketing plan should encompass three levels:

This will cover your entire potential community so that you’re not just relying on one stream of leads. So, let’s take a look at each of these lead chains.

This refers to existing clients. You may not have any clients at all at the moment, but bear with me; you soon will. As soon as you do, you need to be running some sort of referral reward system. Your reward could be in the form of free sessions or a gift voucher. Tell your clients what type of new clients you’re looking for and make it easy for them to refer that person to you. 

Even though online marketing is going to constitute a large proportion of your marketing focus, it is vital that you still maintain a vibrant offline marketing presence. The two best off-line marketing avenues are networking and joint ventures. You’ve got a list of contacts in your community that you know and have established relationships with. As part of your marketing plan, you need to reach out to a certain number of these people every week.

Joint venture marketing is when you approach other businesses in your area where you know that your target market spends their money and partner with them. If you don’t know where your clients spend their time and money, simply ask your existing clients. Tell them that you’re looking to partner with local businesses in the area and asking for their help. 

Once you identify the businesses that your clients frequent, make an appointment to see the manager and promote a joint-venture partnership where you promote each other. Don’t be afraid to be specific in your requests. Ask them to email the client list, hand out flyers, and post on their social media. Remember, you don’t get if you don’t ask – you have got to learn to be a little bit bold in this business.

Your online marketing should be focused on social media and email. Probably the most important single thing you can do when it comes to marketing your business is to build an email list. Of course, social media is awesome but, ultimately, it is beyond your control. The social media companies set the algorithms and, therefore, the rules of the game. If they make changes, your lead channel could be adversely affected. 

Gymdesk’s management software for gymnastics businesses integrates the email and SMS marketing half of your marketing strategy with your member management, scheduling, and billing. It’s so convenient you’ll never want to separate these features again.

When it comes to social media, both free and paid advertising works. If you’re starting out, build up your social media presence for free. You need to meet the goal of sharing three social media posts per day, every single day. 

You now have a basic blueprint to take your gymnasium business from idea to reality. Here’s a recap of the 11 steps to follow to get your doors opened …

This article has provided a broad-brush approach to opening your very own gymnastics gym. In future articles, I’ll be drilling down on specific processes such as hiring the best staff and how to implement a targeted and effective marketing plan to meet your gymnasium membership goals. Stay posted!

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Gymnastics Instruction Business Plan

Start your own gymnastics instruction business plan

Gymnastics Jump-Start

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Gymnastics Jump-Start will serve children in the Detroit Metropolitan area. We will help them to become more disciplined and focused, and improve their overall health. Gymnastics Jump-Start is a private gym whose main focus is on gymnastics; however, various types of dance and total body conditioning are also taught. This gym will have Olympic gymnastic equipment for both boys and girls.

We start each student with the core elements of gymnastics, followed by total body conditioning and more difficult tricks. Creativity in teaching methods will set us apart from our competitors, using both repetition and variation. We believe that a child must have fun and truly enjoy what he or she is doing to learn successfully. Our teachers will be trained in more unique methods of teaching that produce the same, if not better, physical effect on the children, but provide a better mental effect. The gymnasium will be open for parent observation, but they will be asked to stay in a confined area as a safety precaution.

Gymnastics Jump-Start will be making a profit within the first year of business. After the completion of the first year we expect to have a fairly regular clientele base. As the number of children in our classes increases, we will add extra teachers. If growing classes mean hiring and training new teachers, then that’s what we will do. As current gymnastics teachers at other gyms, we have a very strong relationship with our customers and will do whatever we can to keep them coming back to us. Our class prices will be lower than our competitors but our business will still make an excellent profit.

Owners Wanda Bounce and Bea Flip have both been competitive gymnasts. We understand the way that private and public gyms are run since we have worked in both of them. With combined gymnastics coaching experience of over 25 years, we understand what our customers want and need. We understand how children learn best from the mistakes our teachers made when we competed in gymnastics. We understand that sometimes you have to throw the book out the window and do what works best to accomplish your set goal while teaching. We have found that there is definitely a market for private gyms in Oakland County. We know this simply by the fact that we both grew up in this county and were inconvenienced by driving long distances to get to a private gym to take lessons. We believe our gym will be successful due to the experience we have gained working at various gymnastics facilities in and around the Detroit Metropolitan area.

To fund the start-up costs for Gymnastics Jump-Start, the owners will each invest $25,000. In addition, we are seeking a seven-year loan of $36,600 to help cover the initial equipment purchases necessary to open a high-caliber private gymnasium. Details of the repayment can be found in the financial plan.

Gymnastics instruction business plan, executive summary chart image

1.1 Keys to Success

Our main keys to success include:

  • Maintaining a reputable and untarnished reputation in the community
  • Competitive pricing
  • Flexible hours
  • Ample and secure parking
  • Easy access
  • Target high traffic areas for maximum public exposure
  • Design facilities to curb overcrowding
  • Seasoned management team
  • Personalized relationships with customers

We can minimize certain risk factors by:

  • Initial capitalization of the company to sustain operations through year one
  • Low overhead through the use of multi-skilled employees and continual training
  • Strong customer base through aggressive marketing
  • Strong community ties and involvement
  • Eliminate collection costs by establishing cash/credit/debit-card-only facilities

1.2 Mission

Gymnastics Jump-Start offers a place where people can learn gymnastics, meet new people, have fun and feel comfortable. We offer a varied gymnastics and conditioning program with price options for all levels of interest, but with greater emphasis on group classes. Our instructors have access to continual training with some of the area’s top professional coaches. This provides our students with up-to-date tricks and technique. Gymnastics Jump-Start welcomes a diversity of people and maintains a non-smoking and alcohol/drug free environment.

1.3 Objectives

The objectives of Gymnastics Jump-Start are the following:

  • Exceed 60% class capacity by the end of the first year of operation.
  • Acquire 300+ participants by the end of the first year of operation.
  • Increase membership by 20% by the end of the second year of operation.
  • Provide gymnastics training for students at all levels, from beginner to advanced.
  • Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Gymnastics Jump-Start, soon to be located in Bouncetown, Michigan, will provide the community with a comfortable, friendly environment in which to learn all levels of gymnastics. Gymnastics Jump-Start will offer private gymnastics instruction, group classes, birthday parties, sleepovers, drop-in clinics, cheerleading classes, and conditioning classes. Gymnastics, as a sport, has become increasingly popular worldwide due to the public’s exposure from the Summer Olympics. As a result, the gym can expect to expand numbers of children largely when the next Summer Olympics come around. We expect most of our customers to come from Oakland County where we are located, but we also expect some business from Macomb and Wayne County. Gymnastics Jump-Start will appeal mainly to the 1-18 year old age group, all types of abilities and backgrounds, and children looking for creative self expression, exercise and/or social opportunities through gymnastics.

2.1 Company Ownership

Gymnastics Jump-Start is a privately owned limited liability partnership with each of the principal officers holding an equal share in the company. Gymnastics Jump-Start is owned and operated by Wanda Bounce and Bea Flip.

2.2 Start-up Summary

The start-up expenses for Gymnastics Jump-Start are focused primarily on equipment and padded floor surfaces for the classes. We are buying $40,000 worth of equipment as long-term assets, and another $30,000 as expensed equipment which will need to be replaced every three-four years.

Gymnastics instruction business plan, company summary chart image

Gymnastics Jump-Start is dedicated to bringing the fun and challenge of gymnastics to Oakland County at an affordable cost. We will offer private and group gymnastics classes for social through competitive level gymnasts. Gymnastics Jump-Start will offer its students a variety of instructional choices. By offering them several options, we can best serve their individual needs and financial limitations.

Private Lessons This offer students the best value for their investment. With a private lesson,the students will work one-on-one with an instructor, receiving personalized instruction and immediate correction. In learning the best methods, one-on-one, both beginning and advanced students will find they progress faster and more easily. Private lessons must be arranged by the instructor who will teach the lesson. Price varies depending on instructor’s experience.

Parent & Tot This 45 minute class is designed to enhance your child’s motor, listening, and social skills through fun gymnastics oriented activities (an adult is expected to actively participate with their child). This class is offered to children ages 16 months up to 3 years. The price is $75 for a 10 week session.

Preschool This hour long class is the introduction to basic gymnastics skills with 5 levels to achieve. Activities include tumbling, low bar, floor beam, and motor skills. For 3 year olds there are 6 students per instructor. For 4 year olds through kindergarten there are 8 students per instructor. This class is offered to children ages 3 years old to kindergarten. The price is $100 for a 10 week session. We also offer advanced preschool which a child must get instructor approval to join. This class runs 90 minutes and is $128 (this is also a 10 week session).

Girls This 90 minute class consists of basic, intermediate, and advanced gymnastics skills with 6 levels to achieve. Activities include vault, bars, beam, tumbling, trampoline and dance. There are 8 students per instructor. This class is offered to girls ages 1st grade to 12 years old. The price is $128 for a 10 week session.

Boys This 90 minute class consists of basic, intermediate, and advanced gymnastics skills with 6 levels to achieve. Activities include single bar, rings, parallel bars, tumbling, vault, and trampoline. There are 8 students per instructor. This class is offered to boys ages 6 years old and up. The price is $128 for a 10 week session.

Tumbling This 75 minute class is designed for boys and girls to learn basic through advanced tumbling skills and trampoline. Skills include handstands, cartwheels, round-offs, back handsprings, back tucks, etc. There are 8 students per instructor. This class is offered to all children ages 6 years old and up. The price is $115 for a 10 week session.

Cheernastics This is a 60 minute tumbling class for cheer squads of 8 or more with an emphasis on back handsprings. The cheer coach will need to contact our office to set up the day and time for their squad. The price will vary depending on the number of girls in the squad. Cheer squads of all ages are welcome.

Cheer This 60 minute class is for individuals interested in learning basic, intermediate, or advanced cheer techniques. Class includes training for flexibility, jumps, and stunts. This class is offered to a variety of ages. The class is $100 for a 10 week session.

Adult Gymnastics This 75 minute class is designed for anyone interested in learning or relearning basic to intermediate tumbling skills. There are 8 students per instructor. This class is $115 for a 10 week session.

Birthday Parties This is an excellent way to celebrate a child’s birthday. The first 60 minutes include games, trampolines, and fun gymnastics activities. The final 30 minutes are for refreshments, food, and gifts provided by the parents. We provide the party room, decorations, and clean up. Birthday parties have a maximum limit of 20 children and cost $150.

Field trips This is designed to introduce a group to basic gymnastics skills. This is 60 minutes long. The price will vary depending on the size of the group.

Market Analysis Summary how to do a market analysis for your business plan.">

Gymnastics Jump-Start is a business that has become necessary in today’s fast-paced world. People are always on the go these days and don’t tend to take care of themselves anymore. America has a large rate of obesity in not only adults but also children. Being overweight can cause many health issues as well as social issues for children. An overweight child will reach an age when they start to feel very unsure in themselves. Everybody goes through a stage like this, but this could be more intense to an overweight child. Also, there is an increase in the number of children with diabetes. Diabetes is occurring more and more in America’s overweight children. Children need to stay active these days, especially with all of technologies advancements. Now children can just sit around the house and watch TV and DVD’s or they can play games on anything from the computer to Playstation® to Xbox®. Children are not active as much when they can sit around their house and entertain themselves as opposed to going outside and play baseball or soccer. There is no doubt that there is room and need in the market for a private gymnastics gym.

4.1 Market Segmentation

Gymnastics Jump-Start has determined that its potential customers will mainly come from children 18 years old and under in Oakland County. The majority of customers will come from Oakland County, however when completing the market analysis table I added in Macomb and Wayne County. I expect these counties will make up less then 30% of our customers.

Gymnastics instruction business plan, market analysis summary chart image

4.2 Service Business Analysis

The reason I decided that I wanted to open Gymnastics Jump-Start in Oakland County is that there are no real private gyms in the area. On the opposite side of Oakland County from Bouncetown there is one private gym, but I wanted to create a more centralized business. In this industry there are two options: public gyms and private gyms. The public gyms are the city recreation centers and facilities like the YMCA’s and YWCA’s. As I stated before, there is only really one other private gym close in the general area. Most recreation centers or cities do have some sort of a gymnastics program, but this could simply mean that it is as basic as a preschool program.

4.2.1 Competition and Buying Patterns

The public programs tend to be cheaper, but the equipment tends to be not as ‘top of the line’ as the private gyms. These public centers can only train children until they reach a certain point; then they must go to a private gym for training on advanced skills and equipment. In my experience I have found that private gyms have better trained staff and better quality equipment. I have come to that conclusion by both teaching and training in a public and private gym. The public gyms are cheaper but the training the children receive isn’t as good.

If a child is really serious about becoming a competitive gymnast they should attend private gym. The private gyms are more expensive but the classes are smaller and the skill level taught is higher. If a child is just doing gymnastics for fun and is not serious to compete then a public gym is fine. Having a child in gymnastics for them to gain from the social aspect is a great idea. In a private gym the child will also be exposed to the social aspect. There would be no reason to pay the expensive price of a private gym when the child could benefit the same from a public gym socially if that is the main desire.

4.3 Target Market Segment Strategy

Gymnastics Jump-Start is located in Oakland County, which by default means that most of our customers are coming from Oakland County. We also expect children from close surrounding counties like Macomb and Wayne. We do not expect anyone from other Counties to attend classes with us because the distance is too far for many people to travel for gymnastics classes. We will target children 18 years old and under in Oakland, Macomb, and Wayne County. The reason for targeting this age group is that any age after 18 most gymnasts stop competing or practicing regularly. Gymnastics is very rough on the body, by the age of 18 if you have not gotten injured your are normally burned out and lose interest in high level gymnastics. Now this isn’t always the case and I make gymnastics sound bad by saying that, but it’s the truth. Even with that being the case, there is still a large number of children who would like to make gymnastics part of their youth.

Strategy and Implementation Summary

Gymnastics Jump-Start will succeed by offering its clients’ children a safe, fun environment to learn gymnastics with close personalized attention from trained teachers. The goals of the gym are two-fold:

  • To help parents feel good about the environment in which they have placed their children and the physical and social benefits gained there.
  • To make it a safe, educational, and fun experience for the child.

5.1 Competitive Edge

Gymnastics Jump-Start’ competitive advantage will be our focus on low-level competitive gymnastics. This will allow the teachers to focus their attention on the less advanced children and classes. We will build strong classes that teach the basics. If children are not taught the basics correctly in gymnastics, they will advance to higher levels sloppy with their skills. We would like to focus our programs on the beginning classes, unlike most private gyms, which are mostly high-level competitive. In these private gym the beginning classes tend to be pushed around on the different apparatus for the convenience of the competitive gymnasts. A high level competitive gym will train girls that are much more advanced; such girls could be advanced as Olympic hopefuls.

We would also like to build strong relationships with the children and their families. That may seem like a hard thing to accomplish, but when you teach the same children for multiple sessions and years you would be surprised at how much you will learn about them. Most of this information will just be volunteered by the parents after or before classes when they just come up and talk with myself or one of the other teachers. If strong relationships are built the parents will be less likely to take their child out of our gym and send them to another for any reason.

5.2 Marketing Strategy

Our customers can come from ages 16 months to 18 years old, male and female, all races, every income level and can be local residents or connected county residents. That is why our marketing plan started at the construction phase, by keeping in mind that if it looks fun, people will come. Thus the main factor to our success is simply that a child can enjoy themselves at our gym while participating in gymnastics which will stimulate their mind and body. Public relations is a vital part of our management team, by assuring that customer satisfaction is provided and gathering information from the public about the types of classes that are most desired. This can provide our company with the means to stay in touch with the community and be ready to meet their desires.

5.3 Sales Strategy

Gymnastics Jump-Start will make a significant profit through the excellent teaching and care of children. Even though Gymnastics Jump-Start charges less than other private gyms, the company will see profit within the first year due to beneficial word-of-mouth advertising. Gymnastics Jump-Start also expects to take customers from the private gym and the public recreation center at which both Wanda Bounce and Bea Flip currently work.  The company expects to double its’ clientele every six months, for the first 18 months.

5.3.1 Sales Forecast

This sales forecast is based on the numbers of sales made by a private gym for which I work. It is assumed that for the first 3 years, our business will consistently grow in number of students. The first year in the sales forecast is based on half the current clientele of the private gym for which I currently work. I believe our numbers, given time, will exceed those of this private gym. I see no reason why this data would not be accurate.

Our cost of sales includes the hourly wages paid to teachers besides the owners. These amounts are based on rates negotiated with potential teachers, which vary depending on the number of children attending each session. These costs also take into account the teaching hours put in by the owners – an individual teacher is actually receiving 40-50% of the class fee, but Bea and Wanda will teach many of these classes for a small, flat salary. We also have a receptionist, but her salary is separate from the teachers. These salaries are listed separately, in the Personnel table.

The sales forecast table below shows that in 2008 our projected sales will be $211,603 and the direct cost of sales will be $64,809.

Gymnastics instruction business plan, strategy and implementation summary chart image

5.4 Milestones

The Milestones table is specific in detail, allowing for the smooth flow of functions that are necessary to set up the gym on schedule for the Grand Opening. Each function is scheduled for the proper execution and time needed to complete each task. Each manager has specific duties assigned specifically to her area of expertise. 

Gymnastics instruction business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The two principals, Wanda Bounce and Bea Flip, have impeccable credentials in this industry. This will benefit Gymnastics Jump-Start in two ways:

  • Clients will be brought from previous employers
  • The experience each has will attract new clients

Bea Flip has extensive experience in sales and marketing within the private and public gymnastics industry. Wanda Bounce has extensive experience in the area of management, finance and administration, also in the private and public gymnastics industry.

6.1 Personnel Plan

Bea Flip will teach full-time (20 classes/week), as well as filling her managerial duties. Wanda Bounce will teach 5-6 classes per week and handle the main managerial, administrative, and accounting functions, in coordination with our receptionist. Both of the owners will take a reduced salary in the first year.

The majority of our personnel costs are listed in the Sales Forecast, under Direct Cost of Sales. Teachers are paid hourly wages based on the number of students attending each session, at a percentage rate. Gymnastics Jump-Start expects to make gradual investments in gymnastic teachers over the next three years, always keeping in mind the number of children in need of care at the center. These numbers may fluctuate depending on the number of children in classes and the number of teachers that can teach multiple classes in a week.

Financial Plan investor-ready personnel plan .">

The following sections will outline the Financial Plan of Gymnastics Jump-Start.

7.1 Start-up Funding

Total start-up expenses and assets required will be funded as shown in the Start-up Funding table, below. Wanda Bounce will invest $25,000. Bea Flip will invest $25,000. In addition, gym will secure a $36,600 long-term loan (7 years at 10% interest). 

7.2 Important Assumptions

  • We are assuming steady growth from the 3 counties we service.
  • We are assuming adequate funding to sustain us during start-up.
  • We are assuming that the popularity of gymnastics does not decrease.
  • We are assuming that there will be no other private gyms starting up in close proximity to us.

7.3 Break-even Analysis

Table 7.3 summarizes the break-even analysis. The Break-even Analysis is based on the average of the first-year figures for total sales, and by operating expenses. Our variable costs are relatively low and our main operating costs are salaries for teachers.

Gymnastics instruction business plan, financial plan chart image

7.4 Projected Profit and Loss

As the Profit and Loss table shows, the company expects to continue its steady growth in profitability over the next three years of operations. Aside from payroll, Rent and Insurance are our largest expenses. The rent for the studio we have chosen is reasonable for the square footage, which will allow us to conduct multiple classes (or classes and birthday parties) at the same time. Insurance demands when dealing with young children and physical activity are high, but the owners’ prior experience will keep these costs affordable.

Payroll taxes are based on wages and salaries for all employees, including hourly teachers (shown here as direct cost of sales).

Gymnastics instruction business plan, financial plan chart image

7.5 Projected Cash Flow

The cash flow projection shows that provisions for ongoing expenses are adequate to meet the needs of the company as the business generates sufficient cash flow to support operations. The table shows the planned repayment of our long-term loan over seven years.

Gymnastics instruction business plan, financial plan chart image

7.6 Projected Balance Sheet

The following table presents the Balance Sheet for Gymnastics Jump-Start. Our cash, retained earnings, and net worth will increase steadily as we establish a stable, returning customer base.

7.7 Business Ratios

The following table outlines some of the more important ratios from the Gymnastic instruction industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 7999.1109.

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gymnastics club business plan

Gym Momentum

8 Things I’ve Learned About Starting a Gymnastics Club

April 15, 2014 by Tony Retrosi 16 Comments

It’s 2014 — which means that 20 years ago we started ATLANTIC GYMNASTICS TRAINING CENTER    in Portsmouth, NH. I’m always nostalgic on April 15 (Tax day here in the USA), thinking about how far we’ve come as company and how far I’ve come as an owner.  On a day like today, I wish I could reach back into the past and talk to Tony Retrosi, 1994. 

If I could talk to Tony 1994 ,  here are eight things I would tell him:

1.  Your team is everything : You won’t get very far with this gym without a fantastic group of people with you along the journey. Hire slowly, and fire fast . Pay close attention to what makes each person tick. Some of the people around you will become life-long friends. Cori has been with me since the day I opened. I need to remember to tell her how much I appreciate her.

2.  It’s going to take longer than you think : Everything is going to take a lot longer, including developing the lesson plans, raising money, hiring a team and growing the business. Starting a gym isn’t a short-term affair. Be prepared for a very long ride.

3.  Starting a gymnastics club  can be full of heartache:  The road you’re about to embark on will be a very tough journey, and you’re going to feel deep sadness and heartache along the way. You’ll be betrayed, tricked and ridiculed. But just know that around the bend is another day, and it does get better.

4.  Don’t compare yourself to other gyms : Oh, this is so hard. But it’s critical to your sanity. You’re going to see other gymnastics clubs get more funding, have a bigger space, better equipment and other gym club owners start numerous gyms while you’re still working on this one. You’ll see club owners with more Twitter followers and gyms with more clients. Remember, you can only control your small sphere and you’ll drive yourself crazy trying to keep up with others. Figure out what is going to set you apart from the rest. Find your own identity. (CAUTION- Do not unnecessarily   reinvent the wheel.)

5.  Don’t worry  about the competitions : You can spend lots of time worried about what your competition is doing, or you can focus on what you can control. Hire a great team, build a great product, and focus on revenue and costs of your own business. The competition will come and go, but you control your own destiny.

6.  Raising money is very, very hard : It’s difficult to put into words just how hard it is to convince people to part with their money and invest it in your gym. Until you get the check in the bank, anything can happen. The key to success is presenting the company as an investment opportunity. Remember, people have lots of places they can invest their money. Find ways to get people truly excited to invest in your company.

7.  Survive and advance : Like the NCAA basketball tournament (“March Madness”) it doesn’t matter how you win — just find a way to survive and advance. When you look back, the details will be fuzzy, but what you will always remember is that you found a way to survive. And that’s more than most entrepreneurs can say.

8.  Form your own opinion : You’re going to be surrounded by lots of so-called experts along the way (ME INCLUDED!). Listen to what they have to say, but make sure you form your own opinion. It’s their 15 minutes of advice, but it’s your company. And you have to live with the decisions.

TONY SAYS : They say Rome wasn’t built in a day, and neither are successful gymnastics clubs. In fact 99 percent of successful gyms grind it out every day and wake up many years later just hoping to have seen some success. Today, I’m going to pause for a moment to celebrate just how far we’ve come. What a ride it’s been!

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About Tony Retrosi

Tony Retrosi is the head coach and owner of Atlantic Gymnastics Training Centers. He has lectured throughout North America, Europe, The Caribbean and Australia and has been a clinician at training camps worldwide.

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Gymnastics Gym Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business Plans » Sports Sector

Gymnastics Gym Business

A gymnastics gym business, also known as a gymnastics training center or gymnastics facility, is a commercial establishment that provides training and coaching in the sport of gymnastics.

These businesses offer a variety of programs and services designed to teach gymnastics skills to individuals of all ages and skill levels. Gymnastics gyms typically have specialized equipment and facilities tailored for gymnastics training, such as balance beams, uneven bars, vaults, floor exercise areas, and foam pits for safe landings.

They may also have additional amenities like viewing areas for parents and spectators, changing rooms, and offices for administrative purposes. The primary focus of a gymnastics gym business is to provide instruction in gymnastics techniques, conditioning, and routines.

They may offer classes for different age groups, from preschoolers to adults, as well as specialized programs for competitive gymnasts. These businesses may also provide recreational classes for those who want to learn gymnastics for fun and fitness.

Steps on How to Write a Gymnastics Gym Business Plan

Executive summary.

Greg Smith® Gymnastics Gym, Inc. is a premier gymnastics training center located in West Chester, Ohio. Our facility aims to provide exceptional gymnastics instruction and training programs for individuals of all ages and skill levels. With a focus on safety, professionalism, and creating a positive learning environment, we strive to be the go-to destination for gymnastics enthusiasts in the West Chester area.

At Greg Smith® Gymnastics Gym, Inc., we differentiate ourselves through our commitment to excellence in coaching, safety protocols, and personalized attention for each participant. Our state-of-the-art facility is equipped with top-of-the-line gymnastics apparatus, ensuring a safe and effective learning environment.

We prioritize the individual progress and well-being of our students, fostering a sense of accomplishment and confidence in their gymnastics abilities. Greg Smith is the founder and CEO of Greg Smith® Gymnastics Gym, Inc.

Company Profile

A. our products and services.

Greg Smith® Gymnastics Gym, Inc. offers a wide range of gymnastics programs, catering to preschoolers, children, teenagers, and adults. Our classes encompass both recreational and competitive gymnastics, allowing individuals to pursue gymnastics for fitness, skill development, and personal growth.

We have assembled a team of experienced and certified coaches who are dedicated to providing high-quality instruction while fostering a supportive and encouraging atmosphere.

b. Nature of the Business

Our gymnastics gym will operate as a B2C – Business to consumer business model.

c. The Industry

Greg Smith® Gymnastics Gym, Inc. will operate in the sports and recreation industry.

d. Mission Statement

At Greg Smith® Gymnastics Gym, Inc., our mission is to inspire and empower individuals through the sport of gymnastics.

We are dedicated to providing a safe, inclusive, and nurturing environment where participants of all ages and skill levels can develop their gymnastics abilities, build self-confidence, and foster lifelong values of discipline, perseverance, and teamwork.

Through expert coaching, state-of-the-art facilities, and a commitment to excellence, we strive to unlock the full potential of every gymnast and help them achieve their goals.

e. Vision Statement

Our vision at Greg Smith® Gymnastics Gym, Inc. is to be the leading gymnastics training center in West Chester, Ohio, and a recognized name in the gymnastics industry. We aspire to create a community of passionate gymnasts, supportive families, and dedicated coaches who work together to foster a love for the sport and achieve outstanding results.

f. Our Tagline (Slogan)

Greg Smith® Gymnastics Gym, Inc. – “Unleash Your Potential, Soar to New Heights!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Greg Smith® Gymnastics Gym, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

  • Chief Operating Officer (Owner)
  • Facility Manager
  • Accountant (Cashier)
  • Marketing and Sales Officer
  • Coach (Instructor)
  • Customer Care Executive/Front Desk Officer
  • Security Officers.

i. Ownership/Shareholder Structure and Board Members

  • Greg Smith (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Rowland Jackson (Board Member) 19 Percent Shares
  • Cecilia Michael (Board Member) 10 Percent Shares
  • Daniel Wilson (Board Member) 10 Percent Shares
  • Chloe Felix (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • We have a team of highly skilled and certified coaches who bring expertise and knowledge to our gymnastics programs.
  • Our facility is equipped with top-of-the-line gymnastics apparatus and equipment, providing a safe and effective training environment.
  • Greg Smith® Gymnastics Gym, Inc. has built a strong reputation for delivering high-quality instruction and creating a supportive and inclusive atmosphere.
  • We offer a wide range of gymnastics programs catering to different age groups and skill levels, providing options for both recreational and competitive gymnasts.
  • Safety is a top priority at our gym, with stringent safety protocols and measures in place to ensure the well-being of our participants.

b. Weakness

  • While we have a positive reputation within our local community, we may have limited brand recognition outside of our immediate area.
  • Our success is largely dependent on the local market in West Chester, Ohio, which may limit our growth potential in other regions.
  • We may have limited ancillary services or add-ons beyond gymnastics classes, which could potentially impact additional revenue streams

c. Opportunities

  • The gym can explore the introduction of new programs or specialized training options to attract a broader customer base. For example, offering programs for preschool-age children or adult gymnastics classes.
  • Partnering with local schools or community organizations can provide opportunities for outreach programs, school-based gymnastics classes, or talent scouting.
  • Investing in online platforms and resources, such as virtual coaching, instructional videos, and social media marketing, can help reach a wider audience and enhance the gym’s visibility.

i. How Big is the Industry?

The sports and recreation industry that the gymnastics gym business is a part of is a significant sector within the global economy. As a matter of fact, in 2019, a report by PwC estimated the global sports market to be worth around $488.5 billion.

ii. Is the Industry Growing or Declining?

The gymnastics gym industry was experiencing growth and popularity. The demand for gymnastics gym facilities, training programs, leagues, and tournaments has been on the rise, especially in regions where gymnastics gym is highly popular.

iii. What are the Future Trends in the Industry?

The integration of technology in gymnastics gym facilities is expected to increase, with features such as digital tracking systems, virtual reality training, data analytics, and interactive experiences to enhance player performance and engagement.

Facilities may expand their offerings beyond traditional gymnastics gym training to include fitness programs, sports performance training, injury prevention, and recovery services to cater to the holistic needs of athletes.

There may be an increasing emphasis on sustainability, with facilities implementing energy-efficient technologies, utilizing eco-friendly materials, and adopting environmentally conscious practices. Facilities may seek to enhance the fan experience by integrating technologies such as live streaming, interactive displays, and social media integration, allowing fans to engage with games and events both on-site and remotely.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the gymnastics gym line of business. This is so because the gymnastics gym business is a niche idea in the sports and recreation industry.

v. Can You Sell a Franchise of Your Business in the Future?

Greg Smith® Gymnastics Gym, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing working class and families in the United States of America.

  • The gymnastics industry is highly competitive, with other gyms, clubs, and fitness centers offering similar services.
  • Economic downturns or changes in disposable income levels can impact the demand for recreational activities like gymnastics, potentially affecting membership numbers.
  • Shifts in fitness trends or preferences among the target demographic could impact the gym’s appeal and require adaptation to remain relevant.

i. Who are the Major Competitors?

  • Woodward Gymnastics Camp
  • Texas Dreams Gymnastics
  • Cincinnati Gymnastics
  • Gymnastics World
  • All Olympia Gymnastics Center
  • Chow’s Gymnastics and Dance Institute
  • Gymnastics Academy of Boston
  • World Olympic Gymnastics Academy
  • Parkettes National Gymnastics Center
  • Buckeye Gymnastics
  • Gymnastics Unlimited
  • Stars Gymnastics
  • Hill’s Gymnastics
  • Gymnastics Training Center of Rochester
  • Orlando Metro Gymnastics
  • Oconee Gymnastics Center
  • Metropolitan Gymnastics
  • Hills Gymnastics
  • Chicago Style Gymnastics
  • Head Over Heels Gymnastics.

ii. Is There a Franchise for Gymnastics Gym Business?

Yes, there are franchise opportunities for the gymnastics gym business, and here are some of them;

  • The Little Gym
  • Tumble Tots
  • Gymboree Play & Music
  • My Gym Children’s Fitness Center
  • British Gymnastics
  • Flip Factory Gymnastics
  • The Little Gym of India
  • Gymnastics USA
  • Planet Gymnastics

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Gymnastics Gym Business ?

Yes, there are policies, regulations, and zoning laws that can affect gymnastics gym businesses in the United States. These regulations can vary at the federal, state, and local levels. Gymnastics gyms must comply with building codes and safety regulations to ensure the facility is structurally sound and safe for gymnasts.

These regulations may cover aspects such as fire safety, emergency exits, ventilation, and accessibility. Gymnastics gyms that work with minors must comply with child protection laws, which may include background checks for employees, reporting suspected child abuse, and maintaining appropriate supervision ratios.

Gymnastics gyms are subject to sanitation and health regulations to maintain cleanliness and hygiene. This may include requirements for restroom facilities, waste disposal, ventilation, and cleanliness of equipment.

Marketing Plan

A. who is your target audience.

i. Age Range

The target audience at Greg Smith® Gymnastics Gym, Inc. can vary, but primarily focuses on children and adolescents. The age range may typically be from 3 to 18 years old.

ii. Level of Education

The level of education among our target audience may vary, as it includes children and adolescents who are likely attending school at different grade levels.

iii. Income Level

The income level of our target audience can vary, as the gym may cater to families from different socioeconomic backgrounds. It can accommodate both middle-income families and those with higher disposable incomes.

iv. Ethnicity

The target audience at Greg Smith® Gymnastics Gym, Inc. will be diverse, comprising individuals from various ethnic backgrounds. Our gym aims to be inclusive and welcome participants from all ethnicities.

v. Language

The primary language spoken at Greg Smith® Gymnastics Gym, Inc. is likely to be English, as it is commonly spoken in the United States. However, the gym may have a bilingual staff or provide translation services to accommodate individuals who speak languages other than English.

vi. Geographical Location: Our target audience is typically located in the vicinity of the gym’s physical location.

vii. Lifestyle

Our target audience’s lifestyle is likely to revolve around physical activity, fitness, and a commitment to gymnastics training.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch the Attention of Potential Clients.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with other indoor sports and recreational service providers and related organizations in our Area

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for each of our clients.
  • Create an efficient content marketing strategy.
  • Create a community for our freelance marketers and influencers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

Greg Smith® Gymnastics Gym, Inc. will adopt the following pricing strategies:

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Dynamic Pricing
  • Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us.

Greg Smith® Gymnastics Gym, Inc. will also leverage the 4 Ps of marketing which is the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need gymnastics gym supplies means that Greg Smith® Gymnastics Gym, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

  • Bank Transfers
  • Credit or Debit Card
  • Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

Return Policy

We will outline a membership cancellation policy, including any applicable fees, notice periods, and refund policies for unused portions of prepaid memberships. We will have guidelines for participants who wish to withdraw from a specific program or class. This may involve outlining refund policies based on the timing of the withdrawal.

Greg Smith® Gymnastics Gym, Inc. will offer incentives to existing members who refer new members to the gym. This can include discounts on future classes or merchandise, free trial sessions, or other rewards. We will implement a loyalty program that rewards members for their continued participation and commitment.

We will guarantee a safe training environment for our members, by implementing appropriate safety protocols, equipment maintenance, and qualified coaching staff.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our gymnastics gym business through multiple communication channels, such as email, phone, and social media.

We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials. We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs.

We will encourage staff to go the extra mile to ensure clients feel valued and supported. We will implement a CRM system to manage client data, track appointments, and follow-up activities.

Operational Plan

Greg Smith® Gymnastics Gym, Inc. will develop a comprehensive range of gymnastics programs for different age groups and skill levels. We will design curriculum and lesson plans that align with gymnastics skill progression and cater to the needs and abilities of the participants.

Greg Smith® Gymnastics Gym, Inc. will ensure a balanced schedule of classes and allocate appropriate coaching staff to each program. Maintain a clean, safe, and well-maintained facility that meets all necessary regulations and safety standards.

a. What Happens During a Typical Day at a Gymnastics Gym?

  • Staff members arrive and prepare the facility for the day, ensuring equipment is set up, surfaces are cleaned, and necessary safety checks are performed.
  • Gym sessions (Athletes start their day with a warm-up session to prepare their bodies for the intense physical activity ahead. This usually includes stretching, light cardio exercises, and mobility exercises. Gymnasts typically rotate between different apparatuses such as the vault, uneven bars, balance beam, and floor exercise.)
  • Throughout the day, staff members monitor customers and the facility to ensure that everyone is following safety protocols and that equipment is in good working condition. They may also restock supplies or perform minor maintenance tasks as needed.
  • Staff members also answer questions from customers regarding the facility, booking inquiries, or general inquiries about the game.
  • At the end of the day, staff members clean up the facility and prepare it for the next day.

b. Production Process

There is no production process when it comes to a gymnastics gym business.

c. Service Procedure

Once the center is open, staff members greet customers, check them in, and provide a brief orientation on safety procedures and the rules of the game.

Gymnasts spend a significant portion of their training time working on skill development. This involves learning and perfecting various gymnastics skills such as flips, twists, handstands, cartwheels, and more. Athletes practice these skills through drills, progressions, and repetition.

Athletes work on their competition routines, focusing on choreography, timing, and execution. They practice their routines repeatedly to refine their skills, improve fluidity, and build confidence in their performances.

d. The Supply Chain

Greg Smith® Gymnastics Gym, Inc. will establish a business relationship with wholesale supplies of gymnastic gym supplies and merchandise.

e. Sources of Income

Greg Smith® Gymnastics Gym, Inc. make will generate revenue through various means, such as monthly or term-based tuition fees for classes, private lessons, birthday parties, summer camps, and merchandise sales like leotards and gymnastics equipment.

Financial Plan

A. amount needed to start our gymnastics gym.

Greg Smith® Gymnastics Gym, Inc. would need an estimate of $1.3 million to successfully set up our gymnastics gym in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $250,000.
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $70,000
  • Start-up inventory – $35,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Gym Equipment and maintenance – $150,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Greg Smith® Gymnastics Gym, Inc. will not initially build a new facility for our gymnastics gym; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Gymnastics Gym Business?

  • Rent or Mortgage
  • Monthly utility bills, including electricity, water, heating, and cooling
  • Specialized equipment and apparatus such as balance beams, uneven bars, vaulting tables, mats, trampolines, and more.
  • Safety Equipment like crash mats, spotting belts, foam pits, and other protective gear.
  • Staff Salaries and Benefits
  • Maintenance and Repairs
  • Cleaning supplies, including disinfectants, mops, brooms, cleaning solutions, and toiletries
  • Marketing and Advertising
  • Administrative expenses include office supplies, software subscriptions, accounting and bookkeeping services, licenses, permits, and legal fees.
  • Miscellaneous Expenses.

e. What is the Average Salary of your Staff?

  • Chief Executive Officer (Owner) – $55,000 per year
  • Facility Manager – $40,000 per year
  • Accountant (Cashier) – $36,0000
  • Marketing and Sales Officer – $35,000 per year
  • Coach (Instructor) – $35,000 per year
  • Customer Care Executive (Front Desk Officer) – $28,396 per year
  • Cleaners – $22,000 per year
  • Security Officers – $21,150 per year.

f. How Do You Get Funding to Start a Gymnastics Gym Business?

  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your product/service.

  • Recreational Gymnastics Classes : For recreational classes aimed at beginners or children who participate for fun and fitness, the monthly fees can range from $50 to $200, depending on the area and the duration and frequency of the classes.
  • Competitive Gymnastics Programs : For more advanced gymnasts who are part of competitive teams and require higher-level coaching, the costs can be higher. Monthly fees for competitive gymnastics programs can range from $200 to $500 or more, depending on the level of coaching, training hours, and the gym’s location.
  • Additional Services : We will offer additional services such as coaching clinics, skills camps, fitness classes, or specialized training sessions. The pricing for these services can vary widely, depending on the duration and expertise provided.

b. Sales Forecast?

  • First Fiscal Year (FY1): $300,000
  • Second Fiscal Year (FY2): $450,000
  • Third Fiscal Year (FY3): $550,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1): (20% of revenue generated)
  • Second Fiscal Year (FY2): (25% of revenue generated)
  • Third Fiscal Year (FY3): (30% of revenue generated)

d. Profit Margin of a Gymnastics Gym Product/Service

The ideal profit margin we hope to make at Greg Smith® Gymnastics Gym, Inc. will be between 10 and 25 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Greg Smith® Gymnastics Gym, Inc. will grow our gymnastics gym business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Greg Smith® Gymnastics Gym, Inc. plans to expand to

  • San Francisco, California
  • Miami, Florida
  • Houston, Texas
  • Indianapolis, Indiana
  • Los Angeles, California
  • Chicago, Illinois
  • New York City, New York
  • Boston, Massachusetts
  • Philadelphia, Pennsylvania
  • Portland, Oregon.

The reason we intend to expand to these locations is the fact that these cities have a thriving market for gymnastics gyms.

The founder of Greg Smith® Gymnastics Gym, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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How to Start a Gymnastics Classes Business

A gymnastics classes business provides gymnastics instruction to people of all ages with a particular focus on youngsters. This business serves a number of important purposes. It promotes physical activity, gets people in shape, boosts confidence, enhances coordination and fosters relationships that have the potential to last a lifetime.

Learn how to start your own Gymnastics Classes Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Gymnastics Classes Business Image

Start a gymnastics classes business by following these 10 steps:

  • Plan your Gymnastics Classes Business
  • Form your Gymnastics Classes Business into a Legal Entity
  • Register your Gymnastics Classes Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Gymnastics Classes Business
  • Get the Necessary Permits & Licenses for your Gymnastics Classes Business
  • Get Gymnastics Classes Business Insurance
  • Define your Gymnastics Classes Business Brand
  • Create your Gymnastics Classes Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your gymnastics classes business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Gymnastics Classes Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your gymnastics classes business?

Business name generator, what are the costs involved in opening a gymnastics classes business.

This business requires the use of a local gymnasium and gymnastics equipment. Though it is possible for the business to open its own gym, it is much cheaper to rent a local gym for the hours in which lessons are conducted. The business should also have a website to boot. Plan on spending at least $500 to build a website. Renting space at a local gym including gymnastics equipment will likely run several hundred dollars to several thousand dollars per month at a bare minimum. The exact cost depends on the level of demand for the space as well as the number of lessons you conduct.

What are the ongoing expenses for a gymnastics classes business?

The business requires a gym, gymnastics equipment, a website, insurance, instructors, marketing and utilities. Budget a couple hundred dollars per month for utilities and a high-speed internet connection. The gym itself will likely cost several hundred dollars per month to rent at a bare minimum. Budget at least $100 to $200 per month for gymnastics equipment. Website maintenance and marketing will require another couple hundred dollars per month. Plan on paying instructors between $15 and $30 per hour. If you add an accountant or marketing expert, these professionals will command a yearly salary in the range of $30,000 to $50,000.

Who is the target market?

Though people of all ages take gymnastics lessons, the vast majority of these individuals are young. Target your services to families with kids age 18 and under. Ideally, parents with multiple children will sign up their kids for gymnastics lessons as a group.

How does a gymnastics classes business make money?

Money is made by charging clients for gymnastics lessons. These instructors typically charge by the half hour or hour for lessons.

In general, customers can be charged between $25 and $50 per hour of gymnastics instruction.

How much profit can a gymnastics classes business make?

This type of business tends to make between $10,000 and $100,000 per year. The exact level of profit will hinge on the demand for your services, the location of your business and the number of competitors offering similar services. Market your business in a prudent manner, produce successful gymnasts and your business will ramp up, creating the possibility for a six figure yearly profit.

How can you make your business more profitable?

Consider offering a gymnastics camp in which your instructors train participants across an entire week or longer. You can also make money by selling instructional DVDs. Sell your old equipment when upgrading to newer versions. If you own you a gymnastics facility and do not have enough customers to fill it during business hours, consider renting out your space to others.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your gymnastics classes business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a gymnastics lessons business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Release of Liability

To avoid liability and potential lawsuits, gymnastics businesses should have their clients sign a release of liability. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form  for your gymnastics business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

A gymnastics classes business is generally run out of a gymnasium. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a gymnastics lessons business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your gymnastics lessons business will be in compliance and able to obtain a CO.

Services Contract

Gymnastics lessons businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example of one such services agreement.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Gymnastics Classes Business needs and how much it will cost you by reading our guide Business Insurance for Gymnastics Classes Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a gymnastics classes business

Use the web to promote your gymnastics classes business. Establish a website and social media accounts. Produce a steady stream of content that is optimized for search engines so locals can find your website with ease. Be sure to highlight the physical benefits of gymnastics to motivate parents to sign their children up for your classes. Advertise on local radio, TV, magazines, and newspapers. Key in on advertising in specialty publications popular in your area such as health or sports magazines. Place flyers by libraries, gyms, shopping spaces, and other areas where youngsters congregate. It will also help to sponsor local gymnastics events. Such a sponsorship will enhance your company's brand awareness.

How to keep customers coming back

The best way to attract and retain customers is to provide high-quality instruction, flawless gymnastics equipment and a comfortable practice space. Consider offering a price discount to new customers. This low price will convert those who are on the fence into paying customers. Treat each student with respect. Do not yell at your students. Provide constructive criticism, key in on detailed instruction and you just might produce a successful gymnast who brings attention to your gymnastics classes business.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Is this Business Right For You?

This business is ideal for an individual who would like to make a difference in his community. Open a gymnastics classes business and you will have the opportunity to shape young people in a meaningful manner. Your gymnastics classes just might turn a couch potato into a superstar gymnast. If you would like to help people get in shape, have fun and spend time with others, you should open a gymnastics classes business. Ideally, you will enjoy working with kids and have motivational skills as this line of work requires extensive interaction with youngsters.

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What happens during a typical day at a gymnastics classes business?

This business is centered on teaching youngsters the nuances of gymnastics exercises. The day is spent refining students' gymnastics techniques, guiding students through practice performances and marketing the business. The business owner might also perform accounting duties, answer phone calls and update the company's social media pages to boot.

What are some skills and experiences that will help you build a successful gymnastics classes business?

The business owner should have a background in gymnastics. It will help if the instructor(s) has competed in gymnastics in the past. The most successful gymnastics classes business owners also have business savvy. The manner in which this business is marketed matters a great deal. Even the details of the agreement for the use of a local gym can have a monumental impact on the success of the business.

What is the growth potential for a gymnastics classes business?

Though gymnastics is not the most popular sport, parents are certainly on the prowl for a means of getting their kids off the couch and active with athletics. Locate your gymnastics classes business in an area that is rife with families, market it properly and it will gradually grow. It is possible to expand the business to the point that you hire additional instructors for the facility. Some such businesses grow to the point that they expand to other cities and even entire regions.

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Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

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Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a gymnastics classes business?

If possible, secure your own gym and gymnastics equipment from the get-go so you don't have to worry about sharing a rented gym with others. The availability of a private gym goes a long way in convincing prospective customers to sign up for lessons. If you have a background in gymnastics, be sure to tout it when attempting to persuade prospects to sign up for lessons. If you are short on money at the business's launch, start out with used gymnastics equipment and gradually replace it with new items as time progresses and revenue rolls in.

How and when to build a team

If you have a background in gymnastics, you can teach the lessons on your own for the first couple of months or even the first year. However, as the customer base expands, it will be necessary to add gymnastics instructors, a marketing expert and possibly even an accountant.

Useful Links

Industry opportunities.

  • USA Gymnastics
  • Keep Flippin (franchise opportunity)

Real World Examples

  • Champion Gymnastics
  • Michigan Academy of Gymnastics
  • Rebounders Gymnastics

Further Reading

  • Interview with coach Roger Harrell

Have a Question? Leave a Comment!

Industry Overview

Gymnastics gyms world-wide are dynamic facilities, offering a vast array of programs and activities that are in some way linked to the sport of gymnastics such as acro, ninja, parkour, perceptual motor development, special needs programs, trampoline and tumbling. Many gymnastics schools have evolved from a “specialist role” teaching only gymnastics to gymnastics-based children’s activity centers.

Whether a for profit  or  non-profit entity, the business systems effectiveness and profitability are steadily improving. There is a vital need for business and instructor training courses, tools, templates and applications to separate from the always-growing competition in the local area.

Our Industry Expertise

3rd Level Consulting works with individual company clients globally, along with associations like USA Gymnastics, USAIGC, Canadian Gymnastics provinces, Australian Gymnastics (and their states), Singapore Gymnastics, Gymnastics New Zealand and Inside Gymnastics publications, to name a few.

3rd Level has the scope and depth of industry experience to assist at every phase of your organization’s development, including management strategy, marketing, human resources, technology, finance, facility, risk management and MORE! Need expansion planning, valuation or buy/sell services? Need online or on-site assistance with specific issues? We’ve got you covered!

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International Association of Child Development Programs

Put the right PEOPLE in the right POSITIONS, doing the right THINGS, with the right TOOLS.

Our Services & Solutions

Our services and solutions are powered by our knowledge-fueled passion for the gymnastics industry. Take your business to the next level with our success pathways!

Business Consulting

Business Consulting

On-Site Consulting

On-Demand Consulting

On-Going Consulting

Training Seminars (BATS)

Personal Coaching

Analysis & Strategy

Analysis & Strategy

Business Valuation

New Facility Planning

Expansion Planning

Retirement Planning

Buying or Selling?

Systems & Apps

Systems & Apps

SuccessSteps System

SmartEDGE Application

Employee LifeCycle System

MarketAlign System

RiskAssure Application

Trusted Partners

Trusted Partners

Association Partners

Service Provider Partners

LEAP! Learning

Hope Floats Foundation

Partner with Us!

Don’t Just Take Our Word for It

See what our customers are saying.

We have had an over the top experience with Frank and 3rd Level! Not to mention all the professional relationships and friendships built through 3rd Level. They have all been instrumental in adding and inspiring our growth. We are eternally grateful for that support system, and hope we can all keep building each other up to make this industry and these kids the absolute best they can be!
Frank and 3rd Level have been a huge asset in helping us focus on what our business has needed through the years. His personal assistance and the many online tools 3rd Level offers have enhanced our efforts as gym owners in so many ways. Our gym has grown, expanded into new programs and we have achieved our goal of bringing on board new partners and beginning the transition to retirement!
Frank and his team have both the operator hands-on experience and have advised and guided 1000’s of gyms/schools/students/centers over the page 35+ years. They really know the business and care about their client’s goals and success. I consider Frank a close friend and he is one of my advisory board member. He and his team have great vision and insight to all the operations of these types of businesses.
To be a good leader, srurround yourself with incredible teachers and an incredible network of like-minded people! Frank and the 3rd Level Team have been instrumental in providing professional advice, educational materials, networking events and online systems which have propelled our business success. Our vision has become much more than anything we had ever dreamed.
The value of membership is exceptional and the 3rd Level Team continues to amaze me with the amount of time, energy and thought that is invested in creating systems. This allows leaders in child development industries to focus on the passion that got them into their business … I’ve learned I don’t need to invent new systems or programs … simply access them through the online dashboard.
We have been a 3rd Level Member for quite some time, as 3rd Level grew, we came on board with every one of their steps. The Success Dashboards helped us really look at all aspects of our business, not just the areas I was comfortable with and filled in information that was not in my comfort zone and broke it down into categories that we now use throughout our organization.
Since 2009, 3rd Level Consulting has worked with my business after my swim school suffered a terrible setback. Frank evaluated & restructured my business and served as our broker when we eventually sold our swim school 7 years ago! In addition, Frank walked me through starting my current business, Swim Consultant and has served as a terrific resource of knowledge over the years.
3rd Level is a huge part of our success! Over the years we have called upon them for help in many areas. When we decided to add another location, they helped with demographics and the crafting of a business plan to present to bankers. One of them commented that it was one of the best business plans he had ever seen. 3rd level was able to give us some very concrete data that resonated with this banker.
How lucky I was to be referred to Frank Sahlein over 20 years ago! I’m confident to say I would not have taken any of the risks I did if it were not for having Frank on my team. He is truly an industry guru and his advice, resources, and personal commitment to growth and education is incomparable. Anyone looking for success in the children’s activity center business needs Frank and 3rd Level on their team!
Our enrollment, retention, space usage and productivity have all increased with the help of the systems, ideas and information available in the 3rd Level Library and SmartEDGE Resources Dashboard. Whether you are starting a new child centered business, or have been in the business for years, joining the 3rd Level Team will have a positive impact on your business, productivity and bottom line.
3rd Level has helped me as a business owner in insurmountable ways! Frank and his team help guide me to make smart business decisions as well as provide incredible training and staff management resources through their conferences and e-learning resources. Working with 3rd Level inspires me to be an industry leader and it’s always a blessing to collaborate with like-minded professionals.
At Delta we know that it is our systems that make us good and our people that make us great.  Frank has designed a unique blend of products and services that support the continued development of our systems and people.  After ten years on the journey with us I count Frank as a close friend and marvel at the profound difference he is making to our industry. Thanks Frank!
Our 2nd location is thriving and we are now looking to see what the future holds. 3rd Level is right there with us as we look to streamline our systems and gain efficiency by utilizing SmartEDGE across our business. This platform that Frank and his team created meets our needs for training, document management, HR, hiring and more. We are so grateful to continue evolving and raising the bar.
Their innovative approach allowed me to get a general overview of our entire company and gave me the tools to address the areas that needed attention. Now we know that our company is sound. Having 3rd Level Consulting as part of our team allows us to operate with professionalism and confidence. I recommend them to anyone in the children’s activity center industry.
When I first started my relationship with 3rd Level, I was an overworked, inefficient, manager and coach. I received their expert advice and it led me to become an owner, with a realistic schedule, fantastic and trustworthy staff (the BEST in the country), and allows me to be a father and husband too. 3rd Level, in no uncertain terms, gave me opportunities to become the man I dreamed of being.
3rd Level has been instrumental in providing professional advice, educational materials, networking events and online systems which have propelled our business success. Their attention to detail and personalized service is above and beyond, they really care about their clients. Frank and Ron have always helped to guide us in key decisions and we now are expanding in a new world class facility.

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Gymnastic Instruction Business Plan Sample

APR.11, 2022

Gymnastic Instruction Business Plan Sample

Do you want to start a Gymnastic Instruction business plan?

Do you want to learn how to start a gymnastics business? If you do, you’re at the right place. Starting any business requires thorough planning and preparation. And the best way to do this is to follow a gymnastics instruction business plan sample. 

Every business requires a business plan. Some even require multiple. For example, a gymnastic instruction business would require a personal trainers business plan as well depending on the scope of your business. 

Starting a business may be hard, but if you are well-prepared, it can go as smoothly as possible. You can even take help from experts to make sure that you have everything set up perfectly. The first part of starting any business is to develop a good business plan for investors because no matter what the business is, you will require funds for starting. 

Here, we are presenting the business plan for a gymnastics instruction center called Flip Ahead. You can follow this template to develop a business plan for your business.

Executive Summary

2.1 business & mission statement .

Flip Ahead will be a gymnastic instruction and training facility aimed at providing the best training to both kids and adults. We will provide different programs for people with different skill levels and abilities. And our program will offer special instruction and facilities to the people who want to compete in the domain. It will be the mission of the company that all our customers are not only satisfied but leave healthier and stronger every session. 

2.2 Management of Gymnastic Instruction Company

Starting a gymnastics business is no easy feat which is why you have to be diligent with every aspect. Starting a gymnastics club requires proper management at every step along the way.

To make sure that everything is being considered properly, you can also take help from business consulting services . You can also make sure that your business plan contains all the technical, financial, and marketing details to make your business a well-managed venture. 

If you want to know how to open a gymnastics business, you can go through the details in this document. You can also read other gymnastics business plans to thoroughly understand all the requirements of a gymnastics business. 

In this plan, we are providing all the details of building a gymnastics facility for Flip Ahead.

2.3 Customers of Gymnastic Instruction Company

The customer base of Flip Ahead will be based on people who are already keen on gymnastics or people who are invested in learning the sport. The main target customers of the company will include:

  • Novice Kids/ Teens
  • Athletes/ People looking to compete
  • Adults Needing Recreation
  • Educational Institutes

2.4 Business Target

The target of the company is to become a reliable source of instruction for the people so that our customers can come to us at any expertise level and gain the best results. 

The financial targets that Flip Ahead wants to achieve within the next five years are shown below for reference:

Gymnastic Instruction Business Plans - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Flip Ahead will be started and owned by Harriot Jenkins. Harriot completed her Bachelor of Science in Sport and Exercise a few years ago after which she became an integral part of a physical recovery and wellness institute. There, Harriot served for 2 years before she decided to pursue a business in the domain.

3.2 Company History

Flip Ahead was the result of the idea and inspiration of Harriet Jenkins who wanted to provide a place where everyone could come to enhance their physical health and stability. Harriet realized that there was a lack of proper instruction in gyms and other sports facilities which led to a decrease in the number of people who were willing to invest in a healthier lifestyle. Therefore, she decided to solve this problem through a business.

3.3 How the Gymnastic Instruction company will be started

Step1: Business Plan and Planning

The first answer to the question of how to open a gymnastics business? is simple and lies in planning. An idea comes to life by formulating a plan and then executing it. In business terms, this planning is done through a gymnastic business plan. This business plan is developed for planning how to start your own gymnastics club so that Flip Ahead is extensively planned out. 

Step2: Select a Name

An important step of opening a gymnastics facility or any gymnastic business plan for that matter is deciding the name. This name is then utilized for all the official steps such as business registration and dealings with vendors etc.

Step3: Decide on a Location 

A business cannot exist without a base. And a business such as a gymnastics facility requires both an office and a space to establish the club. Harriot decided on a 3-room space for setting up Flip Ahead.

Step4: Get Funding

It is important to make sure that your business is safe from all sides which means getting insurance for gymnastics facilities. Understanding this, Harriot started the insurance process right away.

Step5: Promote and Market

The final step is to make a brand out of your business and market that brand relentlessly.

Gymnastic Instruction Business Plans - Startup Cost

Building a gymnastics facility requires much more than bricks and equipment. Every aspect of the facility needs to be mapped out perfectly beforehand in the business plan for a gymnastics club. Even the range of services needs to be thought out beforehand as this information is used in marketing.

To help you understand the importance of elements of gymnastics business plan, the details of the services of Flip Ahead are presented below. You can also utilize a business plan for a trampoline business or something related to get how services should be mentioned.

The services provided by Flip Ahead as part of its gymnastic business plan are as follows:

  • Basic Training

Flip Ahead is invested in starting a gymnastics business that provides an equal opportunity to all to learn the craft. Therefore, the facility will make arrangements for instructing people of all backgrounds and experience levels.

  • Restoration and Rehabilitation 

An important feature of Flip Ahead is that it will use the sport to help people recover from injuries and build more strength and mobility through targeted plans and instructions.

  • Private Instruction Plans

The company will also keep in mind the people who either want to get trained to the level of competition or who are already competing and need specialized training programs. Therefore, there will be options to arrange special sessions with trainers and instructors. 

  • Introduction to Types 

As a special service, Flip Ahead will go a step forward and hold group sessions to introduce people to different types of gymnastics including rhythmic, artistic, and trampoline.

Marketing Analysis of Gymnastic Instruction Company

If you want to know how to start a gymnastics gym, you have to first learn about the market. Before starting any business, you need to plan out all the details and structure your business in a way that it can survive in the market.

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As a rule, marketing analysis is made a part of every gymnastic business plan or any plan like climbing gym business plan . These market elements of gymnastics cheer business plan help design services in a way that your business can gain success.

Understanding the importance of gymnastics planning, Harriot decided to look into the gymnastics market for her business plan gymnastics facility. For reference, you can go through this gymnastic instruction business plan sample. 

5.1 Market Trends

According to Statista, the purchase of gymnastics equipment in the US has increased at a huge rate since 2019. And it is still steadily rising. However, the number of people taking part in gymnastics has reduced because of a lack of proper instruction. Therefore, establishing a facility in this domain will be highly useful to bring back participation in the games. 

5.2 Marketing Segmentation

The targeted customers of the gymnastics instruction business plan for Flip Ahead are:

Gymnastic Instruction Business Plans - Marketing Segmentation

5.2.1 Novice Kids/ Teens

Our main customers will be kids and teens who want to get into this field. We will provide detailed instructions so they can learn the best practices. We expect these kids to utilize our services regularly.

5.2.2 Competitive People/ Athletes

Another one of our target customers will be people who want to compete in sports. This can include adults who are already pursuing this field or children who want to get trained for competitions. We will provide specialized plans and services for these customers. 

5.2.3 Adults needing Recovery

Flip Ahead will offer multiple group sessions for adults who want to pursue gymnastics for either recreation or recovery from injuries. In addition, we will also arrange for one-on-one sessions with the instructors available.

5.2.4 Educational Institutes 

Our last targeted customers will be educational institutes as they often need instructors and equipment for their physical exercise classes. We expect to provide sessions in educational institutions quite regularly.

5.3 Business Target

In this gymnastics business plan, the business targets for Flip Ahead are mentioned below:

  • To become the best fitness center in Arizona.
  • To expand services to different parts of the country.
  • To provide the best services to customers and maintain their satisfaction.
  • To earn a net profit of $10k/month after the initial 2 years of operation.

5.4 Product Pricing

Our prices will be a little more than the market prices because we will offer professional guidance to our customers. Each customer will be helped by the instructor to progress according to their experience level. Therefore, our services will be much more targeted than those of our competitors.

Marketing Strategy

Owning a gymnastics gym can be immensely profitable if you develop a targeting sales strategy. For making an accurate sales strategy, you need to read multiple operational plans such as a dance studio business plan or a gymnastics center business plan. You also need to analyze your competitor’s profiles and figure out your competitive advantages. 

These advantages will help you in opening a gymnastics facility that can thrive in the market. 

In this gymnastic center business plan, we are providing the marketing strategies of Flip Ahead.

6.1 Competitive Analysis

  • We will provide constant supervision and guidance through instructors to prevent injury and ensure progress.
  • We will provide excellent customer support through a well-trained staff.
  • We will offer different paths for people with different experience levels so that everyone can get trained according to their level. 

6.2 Sales Strategy

  • We will arrange outside sessions in parks to attract people.
  • We will advertise our services through posters in the local community and on social media
  • We will offer a free first session so our customers can judge our exclusivity.

6.3 Sales Monthly

Gymnastic Instruction Business Plans - Sales Monthly

6.4 Sales Yearly

Gymnastic Instruction Business Plans - Sales Yearly

6.5 Sales Forecast

Gymnastic Instruction Business Plans - Unit Sales

Personnel plan

When you are wondering how much it costs to open a gymnastics center, you should evaluate the finance that goes into hiring the personnel. These staff-related details are mentioned in the business plan of every startup. For the staff details of Flip Ahead, you can refer to this gymnastics instruction business plan sample. You can also refer to similar gymnastics business plans for startups in your vicinity.

7.1 Company Staff

  • 1 Co-Manager to help in overall operations
  • 6 Certified and Trained General Instructors
  • 3 Specialized Trainers
  • 1 Technician to upkeep the machinery
  • 1 Accountant

7.2 Average Salary of Employees

Financial plan.

When starting a business, people think about finances first. So it is normal if you are wondering how much it costs to open a gymnastics facility . Curious about this aspect of the business, Harriot decided to look into the financial management of Flip Ahead.

In a financial plan, you have to show how your revenue will be earned and how you will maintain sales high enough to keep the business working. To understand how Harriot lined out these details for Flip Ahead, you can go through this gymnastics instruction business plan sample. You can also take guidance from a gym business plan .

8.1 Important Assumptions

8.2 break-even analysis.

Gymnastic Instruction Business Plans - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Gymnastic Instruction Business Plans - Profit Monthly

8.3.2 Profit Yearly

Gymnastic Instruction Business Plans - Profit Yearly

8.3.4 Gross Margin Yearly

Gymnastic Instruction Business Plans - Gross Margin Yearly

8.5 Projected Balance Sheet

8.6 business ratios.

  • How do I start a successful gymnastics business?

You can start a successful business by going through this gymnastics instruction business plan sample or even an indoor sports complex business plan .

  • Are gymnastic gyms profitable?

Opening a gymnastics club can result in revenues around $50k to $150k depending on the scale of the business. 

  • How do you promote a gymnastics class?

You can promote a gymnastic instruction class through targeted marketing and a well-developed marketing plan.

  • How do you start a gymnastics team?

You can learn how to start a gymnastics business by going through different business plans and then developing your own.

Download Gymnastic Instruction Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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SUMMARY Observing the development of physical training classes of the Army throughout history, from the Army of the Principality of Serbia to the Serbian Armed Forces of today, it can be said that, in addition to other program segments, gymnastics was the fundamental factor of physical exercise in the overall process of practical and military training. This development was accompanied by frequent changes in the realization of physical training (program contents, number of hours, methodical procedure, etc.), which again depended on the needs of the army, in other words, on the objective of the training ‐ which was aimed at achieving optimal physical abilities for the performance of military duties in all circumstances. The first written facts about the use of gymnastics in the Army of the Principality of Serbia originate from the period of the founding of the Artillery School (in 1850, a predecessor of the Military Academy), where the basis of physical training consisted of the following contents: fighting, gymnastics, swimming, fencing and riding. A little later, in 1867, within the physical training, gymnastic exercises were performed and were the forerunners of today's morning workout, which is even today an integral part of the training of members of the Army of Serbia. The problem of this research work relates to the implementation of the development of gymnastics in the process of training from the Army of the Principality of Serbia to the Serbian Army.

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Your Ultimate Gymnastics Studio Acquisition Checklist

By henry sheykin, resources on gymnastics studio.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you considering buying or acquiring a gymnastics studio business? With the increasing popularity of gymnastics as a sport and recreational activity, investing in a gymnastics studio can be a lucrative venture. According to recent statistics, the gymnastics industry in the US has been experiencing significant growth, with annual revenue reaching $2.2 billion.

Before diving into the business acquisition process, it is essential to conduct thorough research on the gymnastics industry and identify your target market and location. Understanding the trends and demands in the market will help you make informed decisions and tailor your services to meet the needs of your potential customers.

Once you have identified your target market and location, it is crucial to conduct due diligence on the gymnastics studio business you are interested in acquiring. This involves reviewing its financial records and performance to assess its profitability and potential for growth. Taking a close look at its customer base, facilities, equipment, and staff will give you valuable insights into the business's strengths and areas for improvement.

Developing a comprehensive business plan is another crucial step in acquiring a gymnastics studio. This plan will outline your vision, goals, and strategies for running the business successfully. It should also include a detailed analysis of your target market, competitors, marketing strategies, and financial projections.

Creating a financial model for projected revenue and expenses is essential for determining the feasibility of the acquisition. This model will help you estimate the potential revenue from classes and coaching services, as well as calculate the expenses associated with rent, utilities, salaries, and equipment maintenance.

Securing financing or funding options is often necessary when acquiring a business. Whether through personal savings, bank loans, or investors, having a solid plan for funding the acquisition is crucial. It is also important to negotiate the purchase agreement and terms that are favorable to both parties involved.

Once all the necessary preparations are in place, it is time to execute your business acquisition plan. This involves finalizing all legal and financial arrangements, transferring ownership, and ensuring a smooth transition for staff and customers. With careful planning and execution, acquiring a gymnastics studio business can be a rewarding opportunity for both financial success and personal fulfillment.

Identify The Target Market And Location

Before acquiring a gymnastics studio business, it is crucial to identify the target market and determine the ideal location for your studio. Understanding your target market will help you tailor your services and marketing efforts to meet their needs and preferences.

To start, research the local community and assess the demand for gymnastics classes and coaching services. Consider factors such as demographic data, population size, and income levels to determine if there is a viable market for your business in the area.

  • Research local schools and community centers to see if there are any existing gymnastics programs, as this can indicate a potential demand in the area.
  • Consider the competition in the market and evaluate their offerings and pricing. Differentiating your studio by offering unique classes or specialized coaching services can give you a competitive advantage.
  • Look for areas with a high concentration of families or schools, as these are often likely to be your target customers.
  • Consider conducting surveys or focus groups with potential customers in the area to gather insights into their needs and preferences.
  • Visit potential locations and assess the accessibility, parking facilities, and overall suitability for a gymnastics studio. Ensure that the location is easily accessible for your target customers.
  • Research any zoning regulations or permits required to operate a gymnastics studio in the chosen location to avoid any legal or regulatory issues.

By carefully identifying the target market and selecting the right location for your gymnastics studio, you can lay a strong foundation for a successful acquisition and ensure the growth and profitability of your business.

Research The Gymnastics Industry

When considering buying or acquiring a gymnastics studio business, it is crucial to thoroughly research the gymnastics industry. Understanding the current market trends, competition, and challenges can help you make informed decisions and develop a successful business strategy.

  • Identify the current demand for gymnastics classes and coaching services in the target market. Analyze the demographics and determine if there is a potential customer base that aligns with your business goals.
  • Investigate the existing gymnastics studios in the area. Analyze their offerings, pricing, and reputation to identify any gaps in the market that your business can fill. Additionally, assess their strengths and weaknesses to find opportunities to differentiate your studio and attract customers.
  • Consider the impact of technological advancements on the industry. Explore the use of software or apps for scheduling, payments, and tracking athlete progress. Research online coaching and virtual training programs that may be growing in popularity and competition.
  • Attend competitions, seminars, and conferences related to gymnastics to network with industry professionals and stay up to date with the latest trends and practices.
  • Connect with local gymnastics associations or federations to gain insights and access to resources that can help you better understand the industry.
  • Interview existing gymnastics studio owners and trainers to gather insights and advice on running a successful business in this specific field.

Conduct Due Diligence On The Business

Conducting due diligence on the gymnastics studio business you are considering acquiring is an essential step to ensure you make an informed decision. This process involves thoroughly assessing the business's operations, financial health, legal compliance, and potential risks. Here are some key aspects to consider during the due diligence process:

  • Review the business's legal documents: Request and review important legal documents such as lease agreements, licenses, permits, contracts, and insurance policies. Ensure that the business is operating in compliance with relevant regulations and has no outstanding legal issues.
  • Analyze the customer and revenue data: Evaluate the studio's customer base, including the number of active members, class attendance rates, and customer retention. Assess revenue sources and potential areas for growth, such as diversifying class offerings or targeting new demographics.
  • Assess operational processes and equipment: Examine the gymnastics studio's facilities, equipment, and maintenance records. Determine if any repairs, upgrades, or replacements may be necessary, and estimate the associated costs.
  • Examine financial statements: Review the studio's financial records, including income statements, balance sheets, and cash flow statements. Analyze the profitability, revenue trends, and expenses to gain a comprehensive understanding of the business's financial performance.
  • Assess employee and coaching staff: Evaluate the qualifications, certifications, and experience of the coaching staff. Consider the staff's reputation and their ability to deliver high-quality training and classes, as well as their potential impact on customer satisfaction and retention.
  • Evaluate marketing and branding: Assess the studio's marketing strategies and branding efforts, including its online presence, social media engagement, and reputation management. Analyze the effectiveness of these initiatives and identify opportunities for improvement.
  • Seek assistance from a qualified accountant or business consultant who can help review financial documents, identify potential issues, and provide expert advice.
  • Consider conducting interviews or surveys with current customers to gather feedback on their experience and satisfaction with the studio's services.
  • Visit the gymnastics studio in person to observe classes, interact with staff, and assess the overall atmosphere and environment.
  • Request references from the current owner or manager to obtain insights from existing or former customers, suppliers, or partners.

Review Financial Records And Performance

As part of the due diligence process, it is crucial to thoroughly review the financial records and performance of the gymnastics studio business you are considering acquiring. This step will provide you with valuable insights into the financial health and stability of the business, allowing you to make an informed decision.

When reviewing the financial records, pay close attention to the following key aspects :

  • Revenue and expenses: Analyze the studio's revenue streams, including class fees, coaching services, and any additional sources of income. Evaluate the consistency and growth trends in revenue over the past few years. Similarly, examine the expenses incurred by the business, such as rent, utilities, payroll, and equipment costs. Assess the profitability of the studio by comparing revenue against expenses.
  • Profitability and cash flow: Look at the studio's profit margins to understand its financial viability. Calculate the net profit percentage by dividing the net income by the total revenue. Additionally, examine the cash flow of the business to determine if it has a healthy cash position and is generating sufficient funds to cover its expenses.
  • Debts and liabilities: Review any outstanding debts, loans, or financial obligations of the studio. Assess the terms of these liabilities and their potential impact on the business's financial stability and ability to generate future profits.
  • Customer retention and growth: Evaluate the studio's customer base and assess the rate of customer retention and growth. A loyal and expanding customer base indicates a strong studio that is in demand and has the potential for continued success.

Consider the following tips when reviewing financial records and performance:

  • Engage the services of a professional accountant or financial advisor to ensure a comprehensive review and interpretation of the financial records.
  • Request access to financial statements, including profit and loss statements, balance sheets, and cash flow statements.
  • Verify the accuracy of the financial records by comparing them with supporting documents, such as bank statements, invoices, and receipts.
  • Look for any red flags or inconsistencies that may indicate potential financial risks or fraudulent activities.
  • Consider seeking advice from industry experts or consultants who have experience in the gymnastics industry to gain additional insights into financial performance benchmarks.

A thorough review of the financial records and performance of the gymnastics studio business will enable you to assess its financial viability, make informed decisions, and potentially negotiate the purchase price based on the business's financial health.

Develop a Comprehensive Business Plan

Developing a comprehensive business plan is crucial when acquiring a gymnastics studio as it serves as a roadmap for your future success. This plan should outline your overall vision, goals, and strategies for the business.

First, it is important to identify your target market and location . Research the local demographics and determine if there is a demand for gymnastics classes in the area. Understanding your target market will help you tailor your offerings and marketing efforts to attract and retain customers.

Researching the gymnastics industry is also essential. Familiarize yourself with industry trends, competition, and potential growth opportunities. This knowledge will enable you to position your gymnastics studio effectively and stand out from competitors.

When acquiring a gymnastics studio, conduct due diligence to thoroughly assess the business. This includes reviewing its financial records, operations, customer base, and reputation. It is advisable to seek professional assistance to ensure all aspects of the business are evaluated.

Next, review the financial records and performance of the studio. Analyze its revenue, expenses, and profitability to gauge its financial health. Identify any areas for improvement and develop strategies to optimize revenue and reduce costs.

A comprehensive business plan should include details on your marketing and advertising strategies, pricing, class offerings, and customer retention strategies. It should also outline your organizational structure, management team, and employee training practices.

To create a realistic financial forecast, develop a financial model that projects your anticipated revenue and expenses. This will help you assess the profitability and sustainability of the gymnastics studio.

  • Clearly define your unique selling proposition and differentiate your gymnastics studio from competitors.
  • Include contingency plans for unexpected challenges or changes in market conditions.
  • Set realistic goals and milestones to track your progress and measure success.
  • Consider seeking guidance from industry experts or mentors who can provide valuable insights and advice.

Once you have developed a comprehensive business plan, you will have a clear roadmap for success and be well-prepared to execute your acquisition plan. A well-thought-out plan increases your chances of achieving your goals and making the gymnastics studio profitable.

Create A Financial Model For Projected Revenue And Expenses

Creating a solid financial model is crucial when buying or acquiring a gymnastics studio business. It provides a clear understanding of the potential revenue streams and expenses, helping you make informed decisions and plan for the future. Here are a few important steps to follow when creating a financial model:

  • Identify Revenue Sources: Begin by identifying the different sources of revenue for the gymnastics studio. This may include class fees, coaching fees, event fees, merchandise sales, and any additional revenue streams. Consider the target market and competition to determine realistic revenue projections.
  • Estimate Revenue: Use historical data, market research, and industry benchmarks to estimate the expected revenue for each revenue source. Consider factors such as class capacity, pricing, and projected customer demand to arrive at realistic revenue projections.
  • Analyze Expenses: Identify and list all the expenses associated with operating the gymnastics studio. This may include facility rent, utilities, equipment maintenance, salaries, marketing expenses, insurance, and other overhead costs. Research industry standards and consult with industry professionals to ensure comprehensive coverage of expenses.
  • Forecast Variable and Fixed Costs: Categorize expenses into variable costs, which fluctuate with the level of activity, and fixed costs, which remain constant regardless of the revenue generated. Typically, variable costs may include coaching salaries or event-related expenses, while fixed costs may include rent and utility bills. Consider how these costs may change over time and adjust your projections accordingly.
  • Factor in Seasonality: Keep in mind the seasonal nature of the gymnastics industry and include this in your financial model. Take into account any fluctuations in class attendance, revenue, and expenses that may occur throughout the year. This will help you plan for potential slow periods and allocate resources accordingly.
  • Regularly review and update your financial model based on actual performance and market conditions to ensure accuracy.
  • Consider different scenarios and conduct sensitivity analysis to anticipate and prepare for potential risks and challenges.
  • Seek advice from industry professionals, financial advisors, or accountants to ensure accuracy and completeness in your financial model.

By creating a robust financial model, you'll have a clear understanding of the projected revenue and expenses involved in purchasing a gymnastics studio. This will enable you to make informed decisions, develop realistic strategies, and ensure the long-term success of your business.

Secure Financing Or Funding Options

Securing financing or funding options is a crucial step in acquiring a gymnastics studio business. It requires careful consideration and planning to determine the best course of action for obtaining the necessary funds. Here are some important factors to keep in mind:

  • Assess your financial situation: Before approaching lenders or investors, it is essential to evaluate your financial position. This includes reviewing your credit score, available assets, and potential collateral that can be used to secure a loan.
  • Research different funding sources: There are various financing options available, such as traditional bank loans, Small Business Administration (SBA) loans, crowdfunding, personal savings, or seeking investment from private individuals or venture capitalists. It is important to research and identify which option best suits your needs and circumstances.
  • Prepare a comprehensive business plan: A well-prepared business plan serves as a roadmap for lenders and investors to understand your goals, strategies, and financial projections. It should outline how you intend to utilize the funds and generate revenue to repay the loan or provide returns to investors.
  • Present a compelling pitch: When seeking financing or funding, it is crucial to present a convincing and compelling case for why the gymnastics studio business is a viable investment opportunity. Emphasize the potential for growth, unique selling points, and your expertise in the industry.
  • Consider exploring local community banks or credit unions that may have a better understanding of local businesses and may be more willing to provide financing.
  • Seek advice from a financial advisor or business consultant to help you navigate the process and choose the most suitable financing option for your specific needs.
  • Be prepared for negotiations and be open to exploring different financing terms and conditions to secure the best possible funding arrangement.

By carefully considering and exploring financing or funding options, you can ensure that you have the necessary capital to acquire and successfully operate a gymnastics studio business.

Negotiate The Purchase Agreement And Terms

Once you have conducted due diligence on the gymnastics studio business and are satisfied with its financial records and performance, it is time to enter into negotiations for the purchase agreement. This step is crucial as it will determine the terms of the acquisition and ensure that both parties are clear on their obligations and expectations.

To negotiate effectively, it is essential to have a clear understanding of what you are looking for in the purchase agreement. Consider your financial capabilities, desired ownership structure, and any specific terms you may require. Communicate these expectations to the current owner and be prepared to negotiate to find a mutually beneficial agreement.

During the negotiation process, it is important to:

  • Thoroughly review the purchase agreement: Carefully examine all terms, conditions, and clauses in the document to ensure that it aligns with your goals and protects your interests. Seek legal advice if necessary to fully understand the implications of each provision.
  • Discuss pricing and payment terms: Negotiate the purchase price of the gymnastics studio and explore different payment options, such as lump-sum payments or installments over a specified period. Consider any additional costs, such as equipment or renovation expenses, and include them in the negotiations.
  • Clarify responsibilities and obligations: Clearly define the roles and responsibilities of both parties during and after the acquisition. This includes aspects such as transitioning ownership, staff employment, lease agreements, and any ongoing contractual obligations.
  • Include contingencies: It is wise to include contingencies in the purchase agreement to protect yourself from unforeseen circumstances. These could include provisions for inspection and approval of the premises, securing necessary permits or licenses, or obtaining financing.

Here are some tips for negotiating the purchase agreement:

  • Be prepared: Do thorough research and gather the necessary information to support your negotiation position.
  • Be flexible: Understand that negotiations involve give and take. Be willing to compromise on certain issues to reach a mutually acceptable agreement.
  • Seek professional guidance: Engage an experienced attorney or business advisor who can offer guidance and protect your interests throughout the negotiation process.
  • Document everything: Ensure that all agreed-upon terms and changes to the purchase agreement are clearly documented in writing to avoid any misunderstandings.

Once the negotiations are complete and both parties are satisfied with the terms, the next step is to proceed with executing the business acquisition plan. This will involve finalizing the purchase agreement, obtaining necessary approvals, and completing any required paperwork to officially transfer ownership of the gymnastics studio business to you.

Execute The Business Acquisition Plan

Once the purchase agreement and terms have been negotiated and finalized, it is time to execute the business acquisition plan. This step involves taking the necessary actions to officially acquire the gymnastics studio business.

1. Notify key stakeholders: Inform key stakeholders, such as employees, customers, and suppliers, about the change in ownership. Provide reassurance and address any concerns they may have to ensure a smooth transition.

2. Transfer licenses and permits: Transfer any necessary licenses and permits associated with operating the gymnastics studio. Contact the relevant authorities to understand the requirements and complete the necessary paperwork.

3. Update contracts and agreements: Review and update contracts and agreements to reflect the new ownership. Ensure that all necessary changes are made, and that both parties are aware of and agree to the updated terms.

4. Integrate systems and processes: Evaluate the existing systems and processes of the gymnastics studio and assess whether any changes or improvements are necessary. This may involve integrating new software or technology, or streamlining administrative and operational processes.

5. Retain and train employees: Determine which employees will be retained and ensure that they are properly trained and informed about any changes in procedures or expectations. Provide support and resources to help them adjust to the new ownership.

6. Implement marketing and promotional strategies: Develop a marketing and promotional plan to generate awareness and attract new customers to the gymnastics studio. Utilize various channels, such as social media, local advertising, and community engagement initiatives, to increase visibility and establish a strong presence.

  • Communicate open and honestly with employees and stakeholders throughout the acquisition process to build trust and maintain morale.
  • Consider offering special promotions or incentives to attract new customers and retain existing ones during the transition period.
  • Focus on providing consistent and high-quality services to ensure customer satisfaction and loyalty.
  • Monitor and track key performance indicators to assess the success of the acquisition and make necessary adjustments as needed.

By executing the business acquisition plan effectively, you can successfully transition into the role of the new owner of the gymnastics studio. Remember to remain proactive and adaptable, as challenges may arise during this process. With careful planning and thoughtful execution, you can set yourself up for a prosperous future in the gymnastics industry.

Acquiring a gymnastics studio business can be a rewarding venture for those interested in the industry. By following the checklist provided, potential buyers can ensure thorough research and preparation before making a purchase. Identifying the target market and location, conducting due diligence, reviewing financial records, and securing funding are all crucial steps in the acquisition process. Once the purchase agreement and terms are negotiated, executing a comprehensive business plan can set the foundation for a successful gymnastics studio business.

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Gymnastics Business Plan Template & Guidebook

Are you a photographer looking to start your own business? Having a strong business plan in place can help you effectively manage and grow your business. Our photographer business plan template & guidebook is designed to help you easily create a comprehensive business plan to get your photography business off the ground. This guidebook provides step-by-step instructions on how to create each section of your business plan, as well as helpful tips and examples to ensure that your plan is thorough and effective. With our template and guidebook, you can confidently put together a solid business plan to help you achieve your photography business goals.

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  • How to Start a Profitable Gymnastics Business [11 Steps]
  • 25 Catchy Gymnastics Business Names:
  • List of the Best Marketing Ideas For Your Gymnastics Business:

How to Write a Gymnastics Business Plan in 7 Steps:

1. describe the purpose of your gymnastics business..

The first step to writing your business plan is to describe the purpose of your gymnastics business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a gymnastics business:

Our purpose at Gymnastics Inc. is to provide our clients with high-quality, engaging, and challenging gymnastics training and instruction that helps them develop their skills, fitness, and confidence. Our mission is to become the leading provider of gymnastics training in the region, offering a wide range of options and packages to suit every need and budget. We are committed to providing a safe, clean, and supportive environment, with knowledgeable and experienced instructors who can help clients understand their options and make the best choices for their goals. We aim to provide a fun, exciting, and challenging experience for our clients, and to deliver exceptional results that exceed their expectations. We believe that everyone deserves to have access to high-quality, engaging, and challenging gymnastics training, and we strive to provide our clients with the best products and services available.

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2. Products & Services Offered by Your Gymnastics Business.

The next step is to outline your products and services for your gymnastics business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your gymnastics business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your gymnastics business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your gymnastics business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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gymnastics club business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a gymnastics business?

To run a gymnastics business, you will need a few key pieces of equipment, supplies, and permits. These include:

  • Gymnastics equipment and mats
  • Tables and chairs for seating areas
  • A permit to operate your business (depending on location)
  • Business licenses and permits for business activities (if applicable)

You may also need to hire and train staff to manage the gymnastics operations and provide customer service.

5. Management & Organization of Your Gymnastics Business.

The second part of your gymnastics business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your gymnastics business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Gymnastics Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a gymnastics business varies based on many different variables, but below are a few different types of startup costs for a gymnastics business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your gymnastics business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your gymnastics business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your gymnastics business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

gymnastics club business plan

Frequently Asked Questions About Gymnastics Business Plans:

Why do you need a business plan for a gymnastics business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your gymnastics business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your gymnastics business?)

To build a business plan for your gymnastics business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written gymnastics business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a gymnastics business plan yourself?

Yes, you can write a gymnastics business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

woman in black coat

Sports Club Business Plan: How To Do It [Guide]

Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity.

As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan.

In this comprehensive guide, I will share knowledge and insights to help you develop a winning sports club business plan that sets you up for success.

Table of Content

  • Introduction
  • Defining Your Vision and Mission
  • Market Research and Analysis
  • Building Your Sports Club Structure
  • Financial Planning and Budgeting
  • Marketing and Promotion
  • Operations and Management
  • Facilities and Equipment
  • Risk Management and Legal Considerations
  • Measuring Success and Growth

1. Introduction

Starting a sports club can be an exciting venture, but it requires careful planning to turn your vision into a reality.

A well-structured business plan is the foundation of every successful sports club. It not only outlines your objectives but also serves as a roadmap for achieving them.

Let’s dive into the essential steps of creating a sports club business plan.

2. Defining Your Vision and Mission

Before you start writing your business plan, it’s crucial to clearly define your sports club’s vision and mission. Ask yourself the following questions:

  • What is the purpose of your sports club?
  • What values and principles do you want to promote through your club?
  • What are your long-term and short-term goals?

By identifying your club’s purpose and setting specific goals, you’ll be better equipped to create a focused and impactful business plan.

Setting Clear Goals and Objectives

To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors:

  • The number of members you aim to attract in the first year
  • The frequency of sports events or activities you plan to organize
  • Financial targets, such as revenue and expenses

3. Market Research and Analysis

Understanding the sports industry landscape is essential for a successful sports club. Conduct thorough market research to gain insights into your potential target audience and competitors.

Analyzing the Sports Industry Landscape

Research trends and market demands in the sports industry. Determine which sports are popular in your region and how you can capitalize on those interests.

Identifying Your Target Audience and Competition

Define your target audience based on demographics, interests, and preferences. Identify your competitors and analyze their strengths and weaknesses to find opportunities for differentiation.

4. Building Your Sports Club Structure

The foundation of a successful sports club lies in its structure and offerings.

Choosing the Right Sports and Activities

Select sports and activities that align with your club’s vision and cater to your target audience’s interests. Consider offering a diverse range of options to attract a broader audience.

Selecting the Ideal Location

The location of your sports club can significantly impact its success. Choose a place easily accessible to your target audience and with sufficient space to accommodate your activities.

5. Financial Planning and Budgeting

Developing a sound financial plan is crucial for the sustainable growth of your sports club.

Estimating Initial Costs and Investments

Calculate the initial costs of setting up the club, including facility rent, equipment purchase, and staff recruitment.

Developing a Sustainable Financial Model

Create a detailed financial forecast to estimate revenues and expenses over time. This will help you ensure the financial viability of your sports club.

6. Marketing and Promotion

Effectively marketing your sports club will attract potential members and increase your visibility.

Creating a Brand Identity for Your Sports Club

Develop a strong brand identity that resonates with your target audience. This includes creating a compelling logo, tagline, and mission statement.

Leveraging Digital Marketing Channels

Utilize online platforms and social media to reach a wider audience. Engage with potential members through content marketing and community building.

7. Operations and Management

Efficient day-to-day operations are vital for delivering a seamless experience to your club members.

Establishing Efficient Day-to-day Operations

Develop standard operating procedures (SOPs) to streamline administrative tasks and ensure smooth club operations.

Building a Strong Team and Leadership

Recruit passionate and knowledgeable individuals to manage and lead your sports club. Effective leadership will drive growth and foster a positive club culture.

8. Facilities and Equipment

Investing in quality facilities and equipment is essential for providing a top-notch experience to your members.

Ensuring Adequate Facilities and Amenities

Ensure that your club’s facilities meet the needs of your chosen sports and activities. Offer amenities that enhance the overall experience for members.

Selecting Quality Sports Equipment

Invest in high-quality sports equipment that is safe and durable. Well-maintained equipment will contribute to a positive member experience.

9. Risk Management and Legal Considerations

Mitigating risks and complying with legal requirements protect both your club and its members.

Mitigating Risks and Liabilities

Implement safety protocols and insurance coverage to protect your members from potential accidents or injuries.

Complying with Legal Requirements

Ensure that your sports club adheres to all relevant legal and regulatory guidelines, including permits and licenses.

10. Measuring Success and Growth

Regularly evaluating your club’s performance and progress will help you make informed decisions and identify areas for improvement.

Setting Key Performance Indicators (KPIs)

Establish measurable KPIs to monitor the success of your sports club. These may include member retention rates, revenue growth, and event attendance.

Evaluating and Adapting Your Business Plan

Periodically review and update your business plan based on data-driven insights. This will enable you to adapt to changing market conditions and member preferences.

11. Conclusion

Congratulations! You now have a comprehensive understanding of how to create a successful sports club business plan. By defining your vision, conducting thorough research, and implementing effective marketing and management strategies, you are well-equipped to build a thriving sports community.

Remember that the journey of starting and managing a sports club may have challenges, but with dedication, passion, and the right business plan, you can turn your dream into a reality.

Good luck on your sports club venture! Here’s to a bright and prosperous future filled with sportsmanship, camaraderie, and success!

Magnus Berglund

Hello! I’m Magnus Berglund , a seasoned trendspotter and proud founder of SportsBizTrends.com .

With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry . This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment).

If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated!

And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely.

That said, don’t hesitate to contact me with your inquiry .

With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry.

For more information about me and my work, including my contact details, please visit the About page , or connect with me via LinkedIn .

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College Football Playoff approves 12-team format, reduces spots for conference champs

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The field for the 12-team College Football Playoff beginning next season will comprise five conference champions and seven at-large selections after the university presidents who oversee the CFP voted unanimously Tuesday to tweak the format.

The move to decrease the number of spots reserved for conference champions from six to five was prompted by realignment and the disassembling of the Pac-12. An expected vote last month was delayed at the Pac-12’s request.

The original plan for the 12-team format was to have the six highest-ranked conference champions, with the top four receiving first-round byes, and six at-large selections. But with one fewer so-called power conference after the Pac-12’s demise , the commissioners who manage the CFP recommended the change from the 6-6 format to 5-7.

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No conference will have automatic access. Those five slots will go to the highest-ranked conference champs as determined by the CFP selection committee, ensuring at least one team from outside the Atlantic Coast Conference, Big Ten, Big 12 and Southeastern Conference will make the 12-team field.

The selection committee’s rankings also will determine the seven at-large bids. There will be no limit to how many teams can come from the same league.

“It basically confirms the spirit of the original 6-6, and that was done when you had five A5 conferences,” American Athletic Conference Commissioner Mike Aresco said Tuesday. “To have a fifth [champion] is good, and it’s not a four-plus-one, which is good. It’s the best five. ... It’s a merit-based system.”

The coming season will be the first with a 12-team playoff after 10 years of it being a four-team event.

“This is a very logical adjustment for the College Football Playoff based on the evolution of our conference structures since the board first adopted this new format in September 2022,” said Mark Keenum, president of Mississippi State and chairman of the CFP Board of Managers. “We all will be pleased to see this new format come to life on the field this postseason.”

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During the decade of four-team playoffs, the only team from outside a power conference to make the final four was Cincinnati after being 13-0 following the American championship game in 2021. The Bearcats, now in the Big 12, lost to Alabama in their semifinal at the Cotton Bowl.

While the four highest-ranked conference champions will get a first-round bye in the new format, teams seeded fifth through 12th will open the postseason on the home field of the higher-ranked team — No. 5 vs. No. 12; No. 6 vs. No. 11; No. 7 vs. No. 10; and No. 8 vs. No. 9. The first of those four games will be on Dec. 20, a Friday night, with the remaining first-round contests played the next day.

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  1. (PDF) CHAMP GYMNASTICS CLUB BUSINESS PLAN

    gymnastics club business plan

  2. Artistic Gymnastics Plan Lay-out

    gymnastics club business plan

  3. Work Plan

    gymnastics club business plan

  4. Primary PE Gymnastics Unit Plan

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  5. Gymnastics Business Plan

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  6. Club Membership

    gymnastics club business plan

COMMENTS

  1. How To Start A Gymnastics Business, Successfully And Safely

    Each of these is outlined in more detail below, but here's a snapshot of how to start a gymnastics business. Develop a business plan. Create a legal entity. Figure out costs and other financial aspects. Set up a safe and successful space. Protect your students (and your business) Write out policies and procedures.

  2. How to Start a Gymnastics Business

    While some steps are the same for all industries, others are business-specific. When talking about starting a gym business, here are the essential steps you need to consider: Create a business plan. Establish a legal entity. Find a safe and prospective space. Calculate costs and work around other financial obligations.

  3. How to Open a Gymnastics Gym: Step by Step Guide

    A single bar. Four balance beams. Two 6' x 12' trampolines. In addition to this training equipment, your facility will also need to provide an administrative area with a counter, a sibling waiting area, restrooms, and an office. A major problem area for many gyms is having adequate parking available.

  4. Gymnastics Instruction Business Plan Example

    The following sections will outline the Financial Plan of Gymnastics Jump-Start. 7.1 Start-up Funding. Total start-up expenses and assets required will be funded as shown in the Start-up Funding table, below. Wanda Bounce will invest $25,000. Bea Flip will invest $25,000. In addition, gym will secure a $36,600 long-term loan (7 years at 10% ...

  5. How to Start a Profitable Gymnastics Business [11 Steps]

    6. Open a business bank account and secure funding as needed. Starting a gymnastics business requires careful financial planning and management. Opening a business bank account is essential to keep your personal and business finances separate, while securing funding can help cover initial costs and maintain cash flow.

  6. 8 Things I've Learned About Starting a Gymnastics Club

    3. Starting a gymnastics club can be full of heartache: The road you're about to embark on will be a very tough journey, and you're going to feel deep sadness and heartache along the way. You'll be betrayed, tricked and ridiculed. But just know that around the bend is another day, and it does get better. 4.

  7. Gymnastics Gym Business Plan [Sample Template]

    Monthly fees for competitive gymnastics programs can range from $200 to $500 or more, depending on the level of coaching, training hours, and the gym's location. Additional Services: We will offer additional services such as coaching clinics, skills camps, fitness classes, or specialized training sessions.

  8. Craft a Winning Gymnastics Academy Business Plan: 9-Step Checklist!

    Create a referral program that incentivizes your current customers to refer their friends and family to your gymnastics academy. 6. Develop partnerships: Consider forming partnerships with complementary businesses or organizations, such as dance studios or schools, to cross-promote and expand your reach. 7.

  9. How to Start a Gymnastics Classes Business

    Plan your Gymnastics Classes Business. Form your Gymnastics Classes Business into a Legal Entity. Register your Gymnastics Classes Business for Taxes. Open a Business Bank Account & Credit Card. Set up Accounting for your Gymnastics Classes Business. Get the Necessary Permits & Licenses for your Gymnastics Classes Business.

  10. The Gymnastics Business

    The Gymnastics Business Barbara Anne May 2022-05-29T21:59:28+00:00. Industry Overview. Gymnastics gyms world-wide are dynamic facilities, offering a vast array of programs and activities that are in some way linked to the sport of gymnastics such as acro, ninja, parkour, perceptual motor development, special needs programs, trampoline and ...

  11. Gymnastic Instruction Business Plan Sample 2024

    5.3 Business Target. In this gymnastics business plan, the business targets for Flip Ahead are mentioned below: To become the best fitness center in Arizona. To expand services to different parts of the country. To provide the best services to customers and maintain their satisfaction.

  12. PDF Strategic Plan

    Manningham City Council, State Federal Members of Parliament, Gymnastics Victoria, Gymnastics Australia Ensure club policies are maintained andupdated in accordance with Gymnastic Victoria BTYC guidelines to maintain relevance. Ensure compliance industry standards and OH&S Annual review of the marketing plan Excellent Accuracy and timeliness

  13. (PDF) CHAMP GYMNASTICS CLUB BUSINESS PLAN

    BUSINESS PLAN CHAMP GYMNASTICS CLUB DAVID NXUMALO: 082 735 4696 SIPHIWE NXUMALO: 073 381 8923 6651 TAUNG STREET ZONE 4 DIEPKLOOF PO KHOTSO 1864 EMAIL: [email protected] or [email protected] CHAMP GYMNASTICS CLUB Champ Gymnastics Club Business Plan Executive Summary Champ Gymnastics Club is the only Diepkloof based npo ...

  14. Buy or Acquire Gymnastics Studio Business: Your Checklist

    Develop a Comprehensive Business Plan. Developing a comprehensive business plan is crucial when acquiring a gymnastics studio as it serves as a roadmap for your future success. This plan should outline your overall vision, goals, and strategies for the business. First, it is important to identify your target market and location. Research the ...

  15. Gymnastics Business Plan Template & Guidebook

    How to Write a Gymnastics Business Plan in 7 Steps: 1. Describe the Purpose of Your Gymnastics Business. The first step to writing your business plan is to describe the purpose of your gymnastics business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  16. Sports Club Business Plan: How To Do It [Guide]

    To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors: The frequency of sports events or activities you plan to organize. 3. Market Research and Analysis. Understanding the sports industry landscape is essential for a successful sports club.

  17. PDF Dundonald Gymnastics Club October 2018

    Dundonald Gymnastics Club is a 400 member club providing opportunities for children of all ages to participate in pre-school, recreational and Women's Artistic Gymnastics. The club operates out of a main facility at Dundonald Activity Centre with satellite facilities at Daily and Monkton. The club further provides

  18. Gymnastics Business Plan

    Gymnastics Business Plan Presented by Karen Mihalek Pearce Wagner Katrina Whiteaker October 24, 2012 Overview Business Plan Design CSD Overview Gymnastics Overview & Brief History Next Generation & New Facility Market Analysis Competitive Landscape Marketing Strategy & 4Ps Financials Commission Feedback Business Plan 2-year on-going process Started at old Burgess facility Plan ...

  19. Biruk Gymnastics Club business plan

    Cherwell Gymnastics Club business plan Cherwell Gymnastics Club has outgrown its venue. With a waiting list almost twice as long as the number of spaces in the club, action needs to be taken if children and young people in Ethiopia City are to get access to this popular sport. Opportunity: Court Place Farm changing room redevelopment in ...

  20. Wisbech incinerator plan approved by government

    Wisbech incinerator plan approved by government. ... "It makes no business sense - no ecological sense," she added. ... Gas cylinders are stolen from Fenland Gymnastics club in Wisbech on the eve ...

  21. College Football Playoff approves modified 12-team format

    The original plan for the 12-team format was to have the six highest-ranked conference champions, with the top four receiving first-round byes, and six at-large selections.

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