Go-to-Market Strategy for Chocolate

marketing project chocolate

Discover the ultimate guide to creating a successful go-to-market strategy for your chocolate business.

Chocolate lovers unite! If you're thinking about bringing your chocolate product to market, you've come to the right place. Creating a go-to-market strategy that is both unique and effective can be a daunting task, but fear not. This article will guide you through the ins and outs of the chocolate market, define your brand, and help you craft a winning pricing strategy.

Understanding the Chocolate Market

Chocolate has been a beloved treat for centuries, and the chocolate market shows no signs of slowing down. In fact, it is estimated to be worth over $139 billion in 2020, with a projected growth rate of 4.5% from 2021 to 2028. This growth can be attributed to the increasing demand for premium chocolate products.

Market Size and Trends

As the global middle class continues to expand, more people have disposable income to spend on luxury items like high-quality chocolate. Additionally, the health benefits of dark chocolate have been widely publicized, leading to an increase in demand for premium dark chocolate products.

Another trend in the chocolate market is the rise of artisanal and craft chocolate makers. These small-batch producers are often focused on sustainable and ethical sourcing practices, as well as unique flavor profiles that set them apart from mass-produced chocolate brands.

Consumer Preferences and Demographics

When it comes to choosing chocolate, taste is the most important factor for consumers, followed by price and provenance. Consumers want to know where their chocolate comes from and whether it was ethically sourced.

Millennials and Gen Z are particularly important demographics for chocolate brands to target. These groups are more likely to prioritize sustainable and ethical sourcing practices, as well as unique flavor experiences. They also value transparency and authenticity from brands.

Competitor Analysis

Before launching a new chocolate product, it's important to conduct a thorough analysis of the competition. Major players in the chocolate market include Nestle, Mars, Hershey's, Lindt, and Ferrero. Each of these brands has its own strengths and weaknesses, and it's important to understand how your brand can differentiate itself.

One way to stand out in a crowded marketplace is to focus on your unique selling proposition. This could be anything from using rare or exotic ingredients to emphasizing sustainable and ethical sourcing practices. Whatever your USP may be, it's important to communicate it clearly to consumers.

In conclusion, the chocolate market is a dynamic and growing industry with plenty of opportunities for new players to enter the market. By understanding consumer preferences, market trends, and the competition, you can develop a successful chocolate brand that resonates with consumers.

Defining Your Chocolate Brand

Are you ready to create a chocolate brand that stands out from the competition? Crafting a successful go-to-market strategy requires careful consideration of your unique selling proposition, target audience, and branding and packaging design. Let's dive deeper into each of these elements to help you create a winning chocolate brand.

Unique Selling Proposition (USP)

What sets your chocolate product apart from the rest? Is it the quality of your ingredients, your sustainable sourcing practices, or a unique flavor profile and texture? Your USP should be the focal point of your go-to-market strategy, and should resonate with your target audience. In a crowded market, a strong USP can help you stand out and attract loyal customers.

Consider conducting market research to identify gaps in the chocolate market and determine what consumers are looking for. This can help you position your product as a solution to a specific problem or need.

Target Audience

Understanding your target audience is essential for crafting an effective marketing strategy. Who is your product for? Are you targeting busy professionals who need a quick and delicious snack on the go? Health-conscious shoppers looking for guilt-free indulgences? By identifying your target audience, you can tailor your product development, branding, and messaging to appeal to their unique needs and preferences.

Consider conducting surveys or focus groups with your target audience to gather insights on their chocolate preferences, purchasing habits, and pain points. This can help you create a brand that resonates with your audience and meets their needs.

Branding and Packaging Design

Your branding and packaging design should reflect your unique selling proposition and target audience. Are you positioning your product as a luxury good? A fun and indulgent treat? Whatever your brand identity, it's important to communicate it clearly and consistently throughout your packaging, marketing materials, and website.

Consider working with a graphic designer or branding agency to create a visually appealing and memorable brand identity. Your packaging design should not only look good, but also be functional and protect your product during shipping and storage.

Remember, your branding and packaging design are often the first touchpoints consumers have with your brand. Make sure they accurately reflect your brand identity and appeal to your target audience.

Product Development and Innovation

Are you looking to create a new chocolate product? Whether you're a seasoned chocolatier or just starting out, there are many factors to consider when developing a product that will stand out in the competitive chocolate market.

Types of Chocolate Products

One of the first decisions you'll need to make is what type of chocolate product you want to create. Are you interested in manufacturing classic chocolate bars, indulgent truffles, or elegant bonbons? Will your product have fillings, nuts, or other additional flavors?

It's important to explore the different types of chocolate products available and determine which ones best fit with your brand and target audience. For example, if you're targeting health-conscious consumers, you may want to consider creating a line of dark chocolate bars with superfood ingredients.

Flavor Profiles and Ingredients

Choosing high-quality ingredients and creating unique flavor profiles can truly set your chocolate product apart from the competition. Do you source rare and exotic fruits and spices to create unique flavor combinations?

Will you feature superfoods like turmeric or matcha in your chocolate? These ingredients not only provide a unique selling point for your product but also have potential health benefits. Additionally, consider using locally-sourced ingredients to support your community and reduce your carbon footprint.

Sustainable and Ethical Sourcing

Consumers increasingly care about the ethics and sustainability of the products they purchase. Will you source fair trade chocolate? Will you use biodegradable packaging?

Investing in sustainable and ethical sourcing practices can be a powerful marketing tool and also aligns with the values of many younger consumers. Consider partnering with organizations that promote sustainable agriculture or support local farmers.

By carefully considering these factors during the product development process, you can create a chocolate product that not only tastes great but also resonates with your target audience and aligns with your values as a business.

Pricing Strategy

When it comes to pricing your chocolate product, there are a number of factors to consider. Of course, you want to make a profit, but you also want to ensure that your product is priced competitively and offers value to your customers.

Cost Analysis

Before you can even begin to think about pricing your chocolate product, it's important to conduct a thorough cost analysis. This means taking a detailed look at all of the costs associated with manufacturing and selling your product.

Some of the costs you'll need to consider include:

  • The cost of ingredients
  • The cost of labor
  • The cost of packaging
  • The cost of shipping and distribution

Once you have a clear understanding of your costs, you can begin to think about how to price your product in a way that allows you to make a profit while still remaining competitive in the marketplace.

Competitive Pricing

One pricing strategy to consider is competitive pricing. This involves pricing your product in line with competitors in your target market.

While this approach may not maximize profits, it can help your product stand out in the marketplace and attract consumers who may be hesitant to try a more expensive or unknown brand.

It's important to keep in mind that competitive pricing isn't always the best strategy. If your product offers unique value that sets it apart from competitors, you may be able to command a higher price point.

Value-based Pricing

Another pricing strategy to consider is value-based pricing. This involves pricing your product according to the unique value proposition it offers.

For example, if your chocolate product features rare, exotic ingredients and has a unique flavor profile, you may be able to command a higher price point than a more standard chocolate product.

When using a value-based pricing strategy, it's important to communicate the value of your product to consumers. This can be done through marketing and advertising, as well as through packaging and other branding efforts.

Ultimately, the pricing strategy you choose will depend on a number of factors, including your costs, your competition, and the unique value your product offers. By carefully considering these factors and crafting a pricing strategy that works for your business, you can set your chocolate product up for success in the marketplace.

Bring Your Chocolate to Market

Are you a chocolate lover with a passion for creating new and exciting flavors? Do you dream of sharing your delicious creations with the world? If so, it's time to bring your chocolate to market!

Before you can start selling your chocolate, it's important to have a solid understanding of the market. Who are your competitors? What sets your chocolate apart from theirs? Take some time to research the industry and identify gaps in the market that your product can fill.

Once you have a clear understanding of the market, it's time to develop your brand identity. What is the story behind your chocolate? What values do you want your brand to embody? Your brand identity will play a crucial role in attracting customers and setting yourself apart from the competition.

Of course, the most important aspect of bringing your chocolate to market is creating a delicious and unique product. Spend time experimenting with different flavors and ingredients to find the perfect combination. Consider partnering with a chocolatier or food scientist to help you perfect your recipe.

When it comes to pricing your chocolate, it's important to strike a balance between affordability and profitability. Research the prices of similar products on the market and consider the cost of production, packaging, and marketing when setting your prices.

Remember to continually analyze and refine your go-to-market strategy as your brand grows and evolves. With a nod to innovation and an eye on your target audience, you're sure to thrive in the competitive world of chocolate product sales.

So what are you waiting for? Start bringing your chocolate to market today and share your delicious creations with the world!

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Marketing Your Chocolate Business: 9+ Ideas to Get Customers

Starting a chocolate business is an exciting venture, but getting customers to discover your creations can be a challenge. With the right strategy, however, you can create a successful marketing plan that will bring customers to your door. In this article, we’ll explore nine creative ideas for marketing your chocolate business and help you get customers quickly and efficiently.

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  • How to Start a Profitable Chocolate Business [11 Steps]
  • 25 Catchy Chocolate Business Names:
  • Chocolate Business Plan Template & Guidebook
  • 10+ Best & Profitable Chocolate Business Ideas [2023]

1. Unique marketing idea for Chocolate business.

2. build a website for your chocolate business., 3. leverage social media for your chocolate business., 4. run a promotion for your business., 5. run digital advertisments for your chocolate business., 6. start a referral program., 7. improve your chocolate business google rankings through seo., 8. leverage print marketing., 9. build your chocolate business email list & use email marketing., list of the best marketing ideas for your chocolate business:.

One unique marketing idea for a Chocolate business could be to create an interactive virtual experience that allows customers to customize their own chocolate bar. Customers would be able to choose from a variety of ingredients and combinations and have their own unique chocolate bar sent to them. This would be a great way to engage with customers and allow them to have a more personalized experience with the brand.

Building a website for your Chocolate Business is a great way to increase your brand visibility, reach a larger audience, and make it easier for customers to purchase your products. A website also allows customers to learn more about your business, view your product offerings, and contact you for any questions or concerns. Additionally, a website can help you build trust and credibility with potential customers and increase your chances of securing new customers.

Image of liveplan business formation

Social media marketing is an essential tool for any business, especially one like a chocolate business. Not only can it help to boost brand visibility, but it can also help to engage customers and build relationships with them. With the right strategy, it can be used to create content that resonates with customers, showcase your chocolate products, and promote special offers and events. Social media also provides an opportunity to reach new customers, create conversations and stay top of mind. It can be an effective way to spread the word about your chocolate business and encourage customers to purchase your products.

Benefits of Running Promotions for a Chocolate Business:

  • Increase brand awareness
  • Encourage repeat customers
  • Generate more sales
  • Encourage customer loyalty
  • Grow your customer base

Examples of Promotions for a Chocolate Business:

  • Discounts or coupons
  • Free samples
  • Buy-one-get-one offers
  • Loyalty programs
  • Referral programs
  • Social media campaigns

Running digital ads for your chocolate business is a great way to reach a wider audience and increase sales. Digital ads can be targeted to reach potential customers based on their interests, location and demographics, which means you can ensure that your message reaches the right people. Additionally, digital ads are incredibly cost-effective, allowing you to spend money on the campaigns that work best for your business. For example, chocolate maker Godiva recently ran a successful digital ad campaign that resulted in a 7.8% increase in sales compared to the same period in the previous year. With the right digital ad strategy, you can achieve similar success for your chocolate business.

Image of an example Chocolate business text ad

Launching a referral program for your Chocolate business is an excellent way to increase awareness and loyalty among your customers. Referral programs are an easy and cost-effective way to reach new customers, and they can be tailored to meet your specific business goals. By incentivizing customers to refer their friends and family, you can quickly expand your customer base and drive more sales. Furthermore, it can build customer loyalty by rewarding customers for their loyalty and encouraging them to keep recommending your products. In addition, referral programs can help you better understand your customers and their preferences, allowing you to provide them with more personalized experiences. Finally, referral programs can help you easily track your success and measure the effectiveness of your marketing efforts.

Image of Chocolate business Google Search SEO results

Investing in SEO marketing for your chocolate business is a smart and cost-effective way to reach potential customers, increase brand awareness, and grow your business. SEO is a long-term strategy that can increase your visibility in search engine results pages, resulting in more traffic to your website and more sales. SEO marketing also helps to build trust with your customers, as higher rankings in search engine results indicate reliability and credibility. SEO also helps to improve user experience on your website, as SEO techniques are designed to optimize content for better organization and visibility. Finally, SEO provides valuable insights about your customers and their search behavior, enabling you to optimize your campaigns for better results and ROI.

Print marketing is an important tool for any business, including a chocolate business. Leveraging print marketing offers several advantages, including: 1. Increased Visibility: Print materials allow you to reach potential customers in a variety of ways. You can distribute flyers, mailers, and even promotional items such as magnets and stickers. This can increase brand awareness and visibility among potential customers. 2. Greater Reach: With print materials, you can reach a wider audience than you would with other forms of marketing. You can target specific demographics or geographic areas and ensure that your message reaches the right people. 3. Cost-Effective: Print marketing can be relatively inexpensive compared to other forms of advertising. You can create high-quality materials without breaking the bank. 4. Long-Term Impact: Print materials can leave a lasting impression on customers. They can act as a reminder of your brand and encourage repeat purchases. Print materials can be an effective tool for any business, including a chocolate business. By leveraging print marketing, you can increase visibility, reach a wider audience, and create a cost-effective form of advertising that can leave a lasting impression on customers.

It is important to build an email list and leverage email marketing for your Chocolate business in 2023 because email is still one of the most effective marketing channels available. Email marketing allows you to reach your target audience directly and quickly, creating brand awareness and increasing sales. Additionally, email marketing is highly cost-effective and can be automated to save time, allowing you to focus on other areas of your business. Finally, email marketing is trackable and measurable, so you can easily monitor the success of your campaigns. By building an email list, you can ensure that your target audience receives timely updates about your business and your products, helping to build customer loyalty and generate more sales.

Where can I Find Marketing Resources for my Chocolate Business?

There are a variety of online resources to help you with your chocolate business marketing. You can start by researching marketing best practices for the chocolate industry on sites such as Forbes, Entrepreneur, and the Small Business Administration. Additionally, there are many helpful marketing videos, podcasts, and webinars available on YouTube and other social media platforms. You may also want to consider joining a professional network like the National Confectioners Association to access resources and connect with other chocolatiers. Finally, it's important to stay up to date on the latest trends and consumer preferences, so be sure to follow relevant industry blogs and publications.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Food Marketing: Promote Your Chocolate Business with These 6 Delicious Tips

Your delicious chocolate will leave a lasting impression on chocolate lovers with these marketing strategies .

chocolate bar, nestle, a global chocolate business

Welcome to our food marketing article on chocolates.

There are already over more than a hundred companies selling chocolate . What’s more, globalization and capitalism are taking over every part of the world, making it possible for people anywhere in the world to buy internationally known chocolates. Why in the world would anyone suddenly decide to buy unheard-of chocolate made by you?

We don’t mean to sound intimidating. It’s just that the truth is, there is a lot of competition for those wishing to sell their chocolate brand today. Take for example that these days, a lot of people are health-conscious, yet their love for chocolate persists (hint: these people purchase dark chocolate).

Hence, if your chocolate brand only offers milk chocolate, or worse, low quality dark chocolate, don’t expect to achieve what Lindt or Hershey’s has. In other words, you have no choice but to step up the quality of your chocolate itself (not just your marketing) in order to be successful.

Nevertheless, great food marketing helps. The question, therefore, is this: What does it mean to have a great marketing strategy in the global confectionery market?

Here are our top 6 amazing tips when marketing for your chocolate business:

1. Settle on a brand image, brand personality, and target customer

kinder Schoko-Bons wrappers in display, food marketing

Kinder’s Schoko-Bons are delightful and evoke great memories.

The truth is, each chocolate brand has its own identity. There is something uniquely heartwarming about a KitKat or a Cadbury chocolate bar, and something about the Mars chocolate bar reminds us of fun times in life. What about Ferrero Rocher and Godiva? They trigger memories of being rewarded by a loved one or of expensive holidays where those chocolates might have been served or purchased.

Similarly, your chocolate should evoke particular emotions in people, reminding them of something they cherish yet do not have enough of. For example, grown-ups cherish the idea of being as free as a child but are caught up in the stresses of adult life. Kinder Chocolate’s decision to place a picture of a cheerful child on their packaging makes the idea of living life like a kid seem more possible, thus drawing adults in.

In short, be sure to put effort into thinking about your brand personality. What set of human characteristics do you attribute to your brand? What about your brand would consumers be able to relate to? Which set of traits would you consistently employ when speaking to your target audience? Answers to these questions are synonymous with your brand personality .

At the end of the day, your customers should associate your brand with the best things in life: Educational and positive experiences, family, fun and relaxing moments, self-acceptance, freedom, music, nature, or simply the joy of having a sweet tooth. The views your customers have of your chocolate brand should definitely consist of these wonderful elements. In case you haven’t noticed, such is the definition of brand image : the views people have of your brand; what they associate your brand with.

food marketing with chocolate

Having a target audience also helps market your brand. Clearly, Ferrero Rocher and Godiva target people with more money, and Patchi targets people who want more options (like cheesecake, cotton candy, and peanut butter). It’s fair to say that Green & Black’s and Taza have dark chocolate aficionados as their target audience. Targeting women is a good idea since women do eat more chocolate than men , although the difference is not that significant. When advocating for your chocolate brand to a women audience, put emphasis on how light and guilt-free yet pleasurable your chocolate is . Focusing on themes of empowerment also works when marketing chocolate to women.

Another amazing strategy is to reach out to your target audience even more at specific times. The idea is to create an occasion for people to enjoy your chocolate:

  • Ferrero Rocher and Lindt = Christmas
  • KitKat = Break time
  • Patchi = Eid Mubarak ( Patchi Eid Mubarak Gift Box )

In fact, take the opportunity of any occasion or celebration to celebrate both the occasion and your brand itself. The following lovely photo produced by Lindt is a great example of how showing appreciation and positive vibes towards your audience (in this case, women) can help increase not just brand awareness but brand love.

marketing strategies of lindt chocolate

What better way to target women than by celebrating them? With Lindt as the party snack, of course.

It’s never too late to speak out about your brand (chocolate business). Just choose an occasion—it could even be an occasion of celebrating birthdays in June, promoting your brand as a summer treat.

2.  Creative food marketing ideas that are hard to miss

marketing strategies Ritter Sport Chocolate

Packaging designs just as wonderful as the variety of chocolates offered.

There’s a reason why Guylian’s pralines are hard to miss—they are the only chocolates in the shape of seashells!  Similarly, the Swiss chocolate brand Toblerone has a pyramid shape no other chocolate has. Ferrero Rocher’s gold foil wrapper and individual sticker make their brand feel luxurious.

Offering something special could also mean that you offer a wide variety of flavors, presenting customers with a larger variety of chocolate flavors than other brands, as Ritter Sport does .

3. Focus on your packaging

Cadbury creme egg piled together

Whatever the version, all Cadbury products have an air of refinement. Product Packaging matters a lot if you’re a chocolate business.

Aside from the material you use to wrap your chocolates, the color of the wrapper itself is important, as it reflects your brand’s values and more importantly, tells people how to feel about your brand . If Ferrero values luxury and if Cadbury feels sophisticated, what will the color you choose for your brand’s wrapper make people feel about your brand?

If your brand is about producing sustainable chocolate and being kind to each other and to nature, perhaps green is your color. If you’re a premium chocolate brand, an elegant shade of black might suit your brand image well. Read more about the importance of thinking about color in branding .

4. Have a nut selection

Many other snacks are being offered besides chocolate these days—like ready-made popcorn and chocolate wafers for example. The emergence of a variety of non-chocolate snacks may be due to businesses trying to appeal to people “ looking for healthy alternatives to confectionery ” .  Of course, there’s the option of producing dark chocolate.

But it really seems like these products are here to stay, which might make it difficult for those focusing on just chocolate to grow. Thus, as a chocolate business, try tapping into local health trends, such as by adding nuts to your chocolate. There is a lot of evidence that nuts are healthy . Hazelnuts and almonds work well, as testified by Milka’s popularity.

  5. Expand your offerings

Cookies in a purple Milka trademark jar with purple flowers near it

Unlike other brands, Milka cleverly expanded to cookies.

Like the American company Mondelēz International that produces Milka, you could create chocolate that has a layer of biscuit inside it. Similarly, Cadbury in Malaysia collaborated with ChipsMore to create a unique chocolate flavor. Hence, your chocolate business could similarly innovate by incorporating unique Malaysian cookies or biscuits into chocolate bars—who’s up for some pineapple tart flavored chocolates or kuih bangkit pieces in white chocolate?

6. Demonstrate that you are a healthy brand

Taza's healthy snack plate with fruits and vegetables, a successful chocolate business

Notice the phrase “as a healthy shared dessert”.

People tend to develop negative perceptions about a food product very quickly, so you’d want to be upfront about the ingredients that come into making your chocolate . In addition, create content and share personal stories about your health-conscious chocolate brand to inspire your audience to experience eating your chocolate by t hemselves. Encouraging your audience to live stress-free by eating dark chocolate also works, and there is indeed evidence that dark chocolate is able to lower stress levels . 

Besides that, make sure your chocolate veers more towards the healthy than the decadent side. Healthy chocolate , by definition, has higher cacao to sugar ratio, fewer additives and preservatives, and not such a long list of ingredients (a simpler recipe). And if possible, don’t process your cocoa with alkali , as it reduces the number of flavanols, reducing the health properties of your chocolate.

What else can you do to open the hearts of your audience to your chocolate, marketing-wise especially? Use words and phrases such as artisan, hand-crafted, fine chocolate, bean to bar, pure (what more can you think of?).

Whatever marketing strategy you decide on for your chocolate business, use the finest ingredients for your chocolate. Nothing markets a bar of chocolate better than the chocolate itself (this is known as marketing 1.0 ).

If you loved this article, share it today, as nothing is sweeter than the act of sharing, as evidenced by Cadbury’s advertisements . If you now have ideas that you wish to implement in your next campaign, reach out to us immediately to get the best help on your journey to brand success , whether you’re selling chocolates or any other product that adds sweetness to peoples’ lives. 

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  • May 27, 2022

The Best Marketing and Advertising Strategies for Chocolate

Yeah, that's right. We're talking about candy. We all love it, and there's no question chocolatiers don't have to work very hard to convince us to have some. But how DO they market it, exactly? And if you have dreams of opening your own chocolate shop, what can you do to get people to take note and give it a try?

marketing project chocolate

Chocolatiers who are just starting out in the business need to establish their brands by getting the word out to consumers, and this can be done in a variety of different ways. The advertising of chocolate should be taken seriously, as it can make or break a business that is trying to get off the ground.

Traditionally, these types of ads relied on fun themes, such as chocolate bars being a reward, being presented as a seductive treat or something that kids crave. Today, chocolate can be advertised via a number of techniques.

The Advertising of Chocolate

The writers at Chocolate Class delve deep into the history of advertising of chocolate, starting off with a 1950s ad that positioned a candy bar as a reprieve from work. Another kind of chocolate bar was marketed as a relief from hunger for people suffering through long work days.

With the advent of digital marketing, you are more likely to see chocolate advertisements on Instagram, Facebook and other platforms, as well as on websites. Local chocolate businesses do not need really need to place ads on national television to find success.

Dame Cacao writers discuss the advertising of chocolate on Instagram, and they recommend creating an Instagram ad. You will first need to create an account. This involves deciding what kind of account you want (business is a better choice than person), who you want to see it and how much money you can afford to spend.

Then, you will have to design the ad. Choose images that represent your brand. There are free services that can help create advertisements for you.

marketing project chocolate

You can create funny ads about chocolate cravings, people being starved for chocolate or how chocolate can be seductive or wake people up when they’re tired. Websites like Marketing Birds post pictures of creative chocolate ads that can serve as inspiration for you.

Start by running several ads a week, and track the results; you can also cross-post your ads on Facebook. If you aren’t ready to try digital marketing, the advertising of chocolate can also be carried out in local newspapers. You may have to hire an agency to create your ad, but the publication may be able to put it together for you for an additional cost.

Marketing Homemade Chocolates

It is important for small businesses to have websites, and this involves research, design and finding the best ways to ship the products. It usually requires a significant investment though, and might not be possible until you start turning a profit. Instead, you can look at some fun ways to advertise your chocolate that can translate into a lot of sales.

Start by letting friends and family know that you have started a chocolate business, and provide them with free samples. Companies like WH Candy make custom candy wrappers, and you can order some online to package your chocolate.

Networking and Business Building

If someone you know is having a party or other small event, offer to provide free chocolate bars wrapped in custom wrappers to commemorate the event. You can add the bars to gift baskets, attach balloons to them or wrap them up in coordinating boxes.

Read your local newspapers and check event websites to see whether there are any other events that might be mutually beneficial. For example, you could reach out to the president of the area garden club to see if they might like some free chocolate bars at their upcoming meeting.

marketing project chocolate

Be sure to include business cards, or have your name and contact information printed on the wrappers of your confections. Another idea is to contact schools or other nonprofits about participating in fundraisers. You could sell the candy bars at one price to them, and they could add on a dollar to raise money for clubs or sports.

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6 Chocolate Marketing Ideas for Your Chocolate Business

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  • Posted by by Aiman Ammar

The chocolate business market can be a competitive one and effective marketing can really get you far. So we have 6 specific chocolate marketing ideas for your cocoa and dairy business. Sticka round because we also have some extra ways to do just that too.

The chocolate market

Chocolate muffins

There are already more than a hundred companies selling chocolate . Globalization is making it possible for people anywhere in the world to buy internationally known chocolates. So there are a lot of competition for you. Regardless, great food marketing helps. 

Studies have shown that around 60% of people buy chocolate online, 14% buy them from festivals, 10% buy chocolates from markets and 27% get their chocolates from small shops making handcrafted ones. But don’t fret. If your business is small too, there’s still more than a chance to get your brand out there and recognized.

6 chocolate marketing ideas for your business

Cocoa beans, chocolate brownies and muffins

We have these marketing ideas and tips that you can use and keep in mind to use for yourself:

1. Image, personality & audience

Chocolate brands have their own image and identity. KitKat and Cadbury chocolates, for example, tend to remind us of fun times in life. Ferrero Rocher? They’re rewarded by loved ones or an expensive happy treat from time to time. 

So, a good tip is for your chocolate to evoke particular emotions in people, and have a distinct image and some sort of personality. With a brand personality, your customers would associate your brand with the best things in life: educational and positive experiences, family, fun and relaxing moments, music, nature, or the simple joy of having a sweet tooth. The views your customers have of your chocolate brand should definitely consist of these wonderful elements. 

In addition, such is the definition of brand image : the views people have of your brand; what they associate your brand with. Therefore, having a target audience also helps market your brand. For instance, you can focus on adults, which would make your brand more mature and sophisticated. Focusing on children, like Kinder, makes your chocolates more fun and maybe even colorful.

2. Creativity

Creative marketing can make your brand hard to miss. Swiss chocolate brand Toblerone has a pyramid shape no other chocolate brand has. Ferrero Rocher’s gold foil wrapper and individual sticker make their brand feel luxurious. Also, round! Being creative also means offering something special like a wide variety of flavors, presenting customers with a larger variety of chocolate flavors than other brands

3. Packaging

The material and color of your chocolate wrappers can also be important, as it reflects your brand’s values and more importantly, tells people how to feel about your brand . Ferrero values luxury and Cadbury feels sophisticated with their purple. 

An included option for packaging is if your brand is about producing sustainable chocolate and packaging to be more eco-conscious. An elegant shade of black might suit your brand image well for a more premium look. 

4. Nut selections

Incorporating nuts into your offerings is your opportunity to tap into local health trends. Evidence suggests that nuts can be healthy. Hazelnuts and almonds work well, as testified by Milka’s chocolate popularity.

Many other snack brands offer besides chocolate these days – like ready-made popcorn and chocolate wafers. A variety of non-chocolate snacks are businesses trying to appeal to as many people as they can. 

You could create chocolate that has a layer of biscuit inside it. If you’re familiar with Cadbury, you’ll know that in Malaysia they collaborated with ChipsMore to create a unique chocolate flavor. Hence, your chocolate business could similarly innovate by incorporating unique Malaysian cookies or biscuits into your chocolate bars.

6. Health-conscious 

Of course, there’s the option of producing dark chocolate alongside nuts to be a more health-conscious brand. Create content and share personal stories about your health-conscious chocolate brand to inspire your audience to experience eating your chocolate by themselves. Encourage them to live stress-free by eating your dark chocolate, and there is assured evidence that dark chocolate is able to lower stress levels. 

Besides that, make sure your chocolate veers more toward the healthy than the decadent side. Healthy chocolate , by definition, has a higher cacao-to-sugar ratio, fewer additives and preservatives, and not such a long list of ingredients (a simpler recipe). And if possible, process your cocoa without alkali, reducing flavanols, and in turn, increasing your chocolates’ health properties.

Extra chocolate marketing ideas to get your business out there

Baker making pastry

As a bonus for you, we also have some extra tips to market your chocolate with these additional chocolate marketing ideas:

Grand openings

Are you opening a new branch for your business? Customize your chocolates, try putting them in goody bags, and give them away to all the guests at your grand opening. Now you’re starting on the right foot with the local community.

Holiday exclusives

Chocolate sales skyrocket around the holidays, so take part in the festivities. Get in on the action by offering custom chocolate for Christmas, Ramadan, Valentine’s Day, Chinese New Year, Diwali, etc. Your biggest fans won’t want to miss out if you’re offering the sweets as a limited-time item during the festive seasons.

Promotional incentives

Maybe you can give out free customized box of chocolates to the first 100 people who make a purchase from your store, for whatever reason. The promise of chocolate could be the push a customer needs to enter your doors. Everyone loves free stuff!

Trade show freebies

Imagine how many people will come to visit your booth if you have a collection of chocolate set up in a beautiful display. Just be sure to have other promotional swag as well just in case someone has an allergy! 

Get yourself out there during shows or exhibitions. Hand out promotional freebies and testers. You wouldn’t know, maybe you’ll hit some chocolate lovers.

Gift with purchase

With some overstock to push, those items will fly off the shelves if you advertise chocolate as a free gift with purchase. You can also make them a limited-time deal. Customers will have the nudge to act fast to not miss out. Again, who doesn’t love free stuff?

Fundraiser treats

Attract new and old buyers by selling your chocolates to raise money for an important cause. Your chosen nonprofit will also have the same success if you follow their lead with your own customized chocolate for sale. People will get a taste of your products while also knowing that their money will go to a good cause.

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Aiman Ammar

East Coast boy. Writing friendly reads and providing a gentle hand to guide readers through learning new things.

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How to Promote Chocolate Business : Chocolate Marketing Strategy

Chocolate MARKETING Strategy

Chocolate MARKETING Strategy

Rightly said above, chocolates can make anyone all bright-eyed and bushy-tailed! They could steer anyone’s boat right to the shore when they are going through hot waters. Just have a little bar of chocolate and a million dollars’ smile would follow. But what if we, as the owners of this chocolate find it unable to sell it in substantial amounts? Yes, then surely this chocolate becomes an Achilles hill for us. Doesn’t it? But here’s the rope of hope that could help you climb this Achilles hill and put you on the top of the world. So, just fasten up your seat belts and get set for a ride that’ll take you up this hill and help you boost your chocolate product sales.

                                                          YOU CAN’T BUY HAPPINESS

                                                       BUT YOU CAN BUY CHOCOLATE

                                               AND THAT’S KIND OF THE SAME THING

So, set your chocolate price tag at a price which does not burn a hole in anyone’s pocket. Too expensive chocolates would only be consumed by people who live their lives in clover. But if we have to target a large audience then we should set the price of the chocolate such that it does not pinch anyone’s pockets.

                                  BECAUSE BIG SURPRISES COME IN SMALL PACKETS!

Yes indeed, you can capture the market by giving away some small rewards for say, every hundredth customer? This could help you brace up your sales as people always get enticed by the thoughts of surprises or little cash rewards. The mere idea of “something extra” would drive people and propel them to buy the chocolates!

                       SOMETIMES ALL YOU NEED IS A LITTLE SPLASH OF COLOUR!

Cut the boring scheme of brown color and splash some bright colors on your chocolates! Let there be every color for every mood! Different strokes for different folks! Put those mundane brown as berry chocolates at bay and come up with exciting colors for the chocolates which would act as a feast for your customers’ eyes. Also, let’s just do away with the old tradition of making those rectangular bars. How about trying some different and exciting shapes? I know it’s customary to produce those rectangular bars but who knows these different shapes could turn up trumps for you and set you on the crest of a wave.

                                                        

                                                         TELL ME SOMETHING BEAUTIFUL.

                                                                  AND HE SAID HER NAME

Yes, “Name” is surely something that aggravates a person into thinking that he “owns” it. So how about giving your customers a chance to see their names engraved on that chocolate bar? Or perhaps some special dates engraved on that bar could make them reminiscent of some occasion. Well, if you find this a can of worms then just consider putting different letters on the chocolate and let people choose a chocolate of their name’s first letter! This could surely knock the socks off! People might consider this as just a figment of their imagination. But turn this into a reality! Le wonders never cease for your customers.

PEOPLE DON’T KNOW WHAT THEY WANT

                                                                  UNTIL YOU SHOW IT TO THEM!

And the best way to show them what exactly they want is the social media! Advertisements may not be everyone’s cup of tea. But social media has a price tag of Rs 0 attached to it. And almost everyone is a part of social media today which acts as an icing on the cake. So spread the word from there and see it do wonders for you. You could also allow some customer reviews on your social media so that people get the drive to taste your tasty chocolate products!

THE KEY IS, NO MATTER WHAT STORY YOU TELL,

                                                                            MAKE BUYER THE HERO!

Ever tried crowd-sourced marketing? Well, one of the best ways to attract your customers is to let them make your advertisements! Yes, it’s not a harebrained idea! Tell them to make a funny video with the chocolate and send it to you. And the one video which knocks you down with feather would emerge as the winner!

Alright so now you can open up the seat belts. I hope you had the fun of your life on this ride and you must have thought which strategy would suit you the best! So what are you waiting for? If opportunities don’t knock, then build a door!

Also Read :  How to Promote Digital Products : Top 1O Most Profitable Digital Products

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Chocolate Marketing 103: Creating Better Content on Instagram

Updated: Oct 7, 2023 by Max · This post may contain affiliate links · Leave a Comment

One of the best things you can do for your business is promote it.

If you are putting out good content (a chocolate bar, raw cacao, research articles, books, videos, etc.), then once people are actually able to see it and lend you their attention, the market will reward you. Whether that means more sales, more views, or more in-person visits, doesn't matter. It won't happen overnight, but by consistently creating good content and sharing that content in ways that people want to consume it, then you'll be able to build a memorable brand for your company and connect with your consumers as much as you choose to.

The reason why Instagram is the best platform for chocolate marketing is because when people think of chocolate, they often have a picture associated with it before they have a sound, smell, or even a taste come to mind. What you want is for them to picture your chocolate or some chocolate that you've shared with them first . The key to making this happen is to dominate on one of your most visual platforms: Instagram.

Before you continue reading, please thoroughly absorb the material from Part 1 and Part 2 of the Chocolate Marketing 101 crash course.

marketing project chocolate

5 Basic Props to Invest In

$100 recommendation, $200 recommendation, $400 recommendation, $500 recommendation, $600 recommendation, books & articles, 7 tips for taking great chocolate pictures.

The first step towards improving your chocolate marketing is to focus on the overall aesthetic you're going for when making products, from the color & temper of the chocolate to the mold or shape design and the packaging. Your products should look good from all angles, and photograph well in all types of lighting (this means no holographics, silver, or gold!). As much as we want to ignore this fact, customers buy with their eyes first , and more & more of them are seeing your products online rather than in-store.

  • Don't just snap photos of what's happening around you. Move stuff around or add to the setting, if need be. Just putting down a truffle and snapping a photo may be enough for an Instagram story, offering a sneak peek of new products or articles, but remember that you want to catch people's eyes.
  • Imagine the photo before you take it — this allows you to notice those little things, like an imbalance of colors, not enough light, cut-off logos, etc. In photography it's said that the smaller the gap between the picture you imagine and the picture you actually take, the better you are. It may seem silly, but practicing this will allow you to gauge your improvement down the line.
  • Make sure you have good lighting. I cannot overemphasize how important lighting is when taking photos, and natural is always best.
  • Create focus on one aspect of your mold, truffles, coloring, etc. by zooming in on that element and allowing the rest of the photo to blur a bit. Embrace negative space (plain backgrounds, or large portions of blank space) and a lack of distractions as tools for this focus. Your photos don't always need to have a lot going on; they just need a story and enough light to read it with. If you're taking photos on a smartphone you can just tap and hold the screen on the part you want to emphasize.
  • Add a human element , even if it's just a hand reaching for a bonbon. People subconsciously relate more to pictures with other humans in them (even if the whole body doesn't make it into the shot).
  • Beauty always wins. If you have beautiful packaging and a beautiful bar, then share both, preferably in the hands of a happy customer.
  • Shoot evergreen (timeless/ non-seasonal) content, and take way too many pictures. If you're on Instagram, you need to be on it , which means posting several times a week or once a day, as well as commenting on lots of people's pictures and liking them. This is a social network, so the more people recognize your name, the more likely they are to stop scrolling and tap on your profile, like your photo, and leave a comment. This could start a relationship that lasts as long as you choose to let it.

Pro-tip : if you're not yet confident in your own abilities as a photographer, intersperse beautiful re-grams from customers or clients into your feed and make them feel special about their own skills, while also showing the popularity of your offering. This is a win-win. Read more about the etiquette of & how to re-gram in this article from Wired.

Some chocolate instagrammers consistently taking great chocolate product pictures are: @thechocolatewebsite , @chokoladeoglykke , and @utopick_chocolates . And me ( @damecacao ). Just saying. See below.

  A post shared by Max Gandy | ??? (@damecacao) on Feb 27, 2018 at 6:37am PST

Chocolate Marketing: Photo Ideas

Outside. A very popular pose is to just hold up a chocolate bar against a beautiful background. While this can be nice if you're in a very unusual place and want to convey a certain message— that your product's globally-liked, you travel to visit farmers, your cafe is gorgeous, etc.— more often than not, the background is massively distracting. So if you decide to shoot outside, it should be in the pursuit of natural light . Look for neutral backgrounds like a wooden table, blue sky, chair; a nice wall will do. Highlight the product or person that is the focus of the shot. Try to find natural props like flowers, interesting textures, and unique shadows.

Inside.  Time is money, especially when you're running a business. Most people want to shoot product photos and quick Instagrams inside, but I urge you to still seek natural light. This will make your pictures look the most realistic and visually appealing with the least effort , and it allows you to build a small space in which to take the majority of your photos. As stated above, adding a human element to your Instagram feed will make it more relatable, so if you do choose to shoot inside, be sure to incorporate the people inside that place into your shots.

Some simple photo ideas you can use now are:

  • off-center stacks of bars
  • bonbons on a skewer (like a kebob)
  • cacao beans in unexpected places
  • broken bonbons in a long row
  • "offering" anything in your hand
  • a truffle next to an espresso
  • Look at the #beantobar and see what catches your eye, then see how you can do your own versions of those photos. Remember that the story behind a shot can make or break its popularity, but it's not a necessary element for every single photo.

osaka chocolate guide ek chuah truffle in a chopstick

Keep these around the cafe, factory, or house you're shooting your pictures in. You can use these to form the background and/or create different ambiance. Remember that when you're taking photos for Instagram, your audience is usually scrolling down their feed or looking at a certain hashtag for something interesting. Most people aren't searching for anything in particular, so you want to be the one to capture that wandering attention. Also be sure to use some of the decorations and beautiful surfaces you already have in your place to create recognizable elements when people finally visit in person. These are some of the tools that will help you do that.

  • A plain cream white surface , even if that's just a giant piece of paper (as I use for some of my bar review pictures)
  • A set of dull (read: not shiny) gold or silver flatware —knives, spoons, and forks— to add a touch of elegance, enhance the background, maintain a certain color scheme, or any other use you find for them.
  • A wooden cutting board that you can use either in or as the background of shots, lending a different texture, surface, or visual element to grab attention.
  • A plain flat white plate that could hold anything from a stack of bars to a line of bonbons or a child's messy-but-cute creation.
  • 2-4 mugs in different colors . Even if your shop or brand doesn't sell any drinks, it makes sense to offer potential customers as many ways to use your chocolate as possible. Sending a bar into a hot milk bath or topping an espresso con panna with a bonbon is a great way to be both eye-catching and inspiring.

craft chocolate bar review chocolarder chuno milk chocolate front of bar closeup

Writing Captions

Recent literature (read: rumors) have said that long-form captions perform better on Instagram. Really, this makes sense if you consider that Instagram wants you to spend more time in the app. They want you to stop and read each post, staying engaged long enough to see more ads, so they're more likely to show you posts with long captions. As an added bonus, long captions allow you to convey more about your business, and allow your audience to connect with the humans behind the brand.

If Instagram is your only way or preferred way in which to connect with your audience or customers, then I'd highly recommend that you look at it as your story-telling platform.

This is the place in which you share anecdotes, tips, big news, and changes in the company. As the internet and its influence upon our lives continues to shift, your brand will be just as important as the product you're selling. So you want to make your brand relatable and memorable; when people think of good chocolate, they should think of you. Once you've gotten their attention with a well-planned & -executed photo, they'll glance down at the caption and this is where you'll hook them. Tell them a story they'll never forget, or at least one that will sit with them long enough for them to want to click on your profile.

Hook their interest for more than the three seconds it takes to like the photo, and you may have just gained another connection on this world wide web of ours. This connection is valuable because not only is this a person who might buy something from you and tell their friends to do so, as well, but they were hooked by the why of your business. Tell us who farmed the cacao you use, the number of hours it took to make that one bonbon, how you source the paper for your packaging, why you're based in your city, etc. Share all the little details you decided on and why you made those choices.

Make your Instagram a place of fun and memories and stories, so that with every caption they read, followers feel as if they've gained a little more insight into why your business does what it does. In the next installment of this series (coming August 2018), we'll go much deeper into how to craft an engaged Instagram audience rather than a mere following, including which hashtags to use.

  Seoul's Salon du Chocolat is litttt ??? . . . It seems like everyone made it out to the party this year! There's one more day of this; folks. We even have some international #asianchocolate this year, in the form of Marou! Who should we request next year? The Pope? Obama? ? A post shared by Max Gandy | Chocolate Travel ? (@damecacao) on Jan 20, 2018 at 4:30am PST

What is IGTV & How to Use It

If you're not involved in the online marketing or blogosphere, you probably only know IGTV as just another feature on Instagram. But for those of us who work on these platforms for our living, we see IGTV as the Facebook-Instagram push back against Google-Youtube's domination over long videos. Instagram's previous video time limit was 1 minute, but this new feature add not only another space to play in, but it ups the time limit to 10 minutes (or an hour for verified accounts).

But what does this mean for your business?

Well, one option is to ignore it, or put up all the videos you have just to have a presence. Yet I'd recommend option 3: dominate on it. With now over 1 billion users, Instagram is one of the best platforms on which to shine, as well as one of the easiest on which to earn an audience. With potential customers able to find you through searching hashtags and names, many will find you through that function alone. However the way to go from being on defense to being on offence with chocolate marketing in particular is to lure them in with your product.

Chocolate has the rare appeal of being both appetizing and affordable to the masses. But what is it that makes what you do unique? Are your chocolates just beautiful, or are they delicious, too? The addition of IGTV gives you a space in which to create your own little TV show on a platform in which you already have followers.  If you want to do a weekly recipe or look at your shop or updates on a project or visits to cacao farms or anything else you think followers would be interested in, now you have a place that's both organized and easily discoverable on which to share them. The best part? As of right now, just a week into the new feature, the sooner you use it then the more likely someone is to find your channel amongst the relatively few videos already posted.

Azzan Vietnam Cocoa Plantation Visit Holding Cocoa Pod

Camera Recommendations

In this day & age, your smart phone is probably good enough.

I'm not going to try and sell you on a big camera or a professional photographer; playing around with the settings and really getting to know the tool you already keep in your pocket is probably just fine. It may even be great. But if you do want to take professional-level, or at least high-quality photos for your website, Instagram, Facebook, Pinterest, Twitter, etc., then I can tell you from personal experience that even the nicest smartphone camera won't cut it. With all of the features available on cameras that cost much less than your iPhone did, there's little reason not to invest in the aesthetics of your business .

If you want proof, go back and take a look at any of the photos from articles I posted before January 2018. Go ahead. Before January they were all taken with a smartphone, and the difference is truly striking. I won't recommend you anything that would take photos worse than a smartphone, but if you just happen to not have one or simply want a separate camera, these are some very highly-rated cameras (as told by both photographer friends and confirmed by customers on Amazon!).

marketing project chocolate

Sony DSCW830

At just over a hundred dollars for a 20.1 megapixel camera, the basic quality of the photos taken will already be better than any smartphone on the market. This is the camera for someone not quite ready to invest in something larger or more complicated, but who still wants to take nice pictures of products. As a point-and-shoot camera with a good sensor, this is about as simple as it gets, but the quality is still high. Just don't forget to buy a memory card!

Canon PowerShot SX620

With a price tag of just over two hundred dollars, this 20.2 megapixel camera may not initially seem to offer much more than the cheaper Sony above. But with 25x zoom ability and wifi capability, the Canon PowerShot will allow you to take faraway photos and send them right to your phone. Beyond the quick upload, the PowerShot also takes much better video by capturing more megapixels in each frame of the video. And just like the Sony, this is a point-and-shoot, so it's as simple as turning it on, focusing on the subject, and clicking away.

Canon EOS Rebel T6 Digital SLR Camera

This is the price point at which you can smoothly transition from point-and-shoot cameras like the two above to ones with a few different moving parts. This exact same DSLR is actually the first one I got after my cheapo Lumix point-and-shoot finally bit the dust. I absolutely love this camera, too, though it's not the best for videos with subjects continually moving towards and away from the camera, as it can't auto-focus. But it has wifi technology and a detachable lens (if you decide to get more into photography, you can buy other lenses for other purposes), as well as a top-of the line sensor that will detect colors and capture them much better than either of the two cameras above, despite clocking in at just 18 megapixels.

marketing project chocolate

Panasonic Lumix GX850

Strangely to those only basically familiar with photography, the megapixels only go down again; this Lumix has a mere 16 megapixels. Yet this is one of the best affordable cameras out there if you plan to be taking video along with photography. It features a flip-up screen for "selfies" or vlogging, as well as the highest video quality of any of the cameras on this list. If you plan on branching out into other social media platforms like Snapchat, Youtube, or Facebook, or even adding high quality videos to your Instagram feed, then this would be my pick.

Nikon D5500

Clearly the most professional of all the cameras on this list, it may surprise some of you to learn that this is still considered one of the most beginner cameras on the market. But in terms of "beginner cameras," this is top of the line. 24.2 megapixels and 39 distinct focus points, along with wifi capability and a touch screen means it's got all the features with high approachability. Once you learn how to put on the lens correctly, you can easily use it like a point-and-shoot, but I'd recommend only buying this camera if you plan to learn how to use all its features. Like the other Digital SLR camera mentioned above, the Nikon will give you dozens of different settings to play around with and a very high quality video, but only invest in this if it's something you know you'll fully utilize.

osaka chocolate guide seiichiro nishizono truffles closeup

Food Photography Tips

Assuming that your focus is on the chocolate and cacao, it would very much behoove you to spend an hour or two a day for just a week learning how to take better chocolate pictures. Whether you sell chocolate or the ingredients to make it, or even just write about it, you need to be able to photograph it. If your chocolate business shares no pictures of your chocolate on social media, then how are we supposed to trust that your chocolate is any good? This is just some literature and visuals to get you well-versed in the basics.

The Serious Eats Guide to Food Photography // This is a much more in-depth guide to snapping quality pictures, and one of the most clear written guides I've ever come accross. If you're more into reading about a new skill and only have 15 minutes, I'd recommend reading through this.

How to Take Great Dessert Photographs // Sheri gets much more specifically inot taking better photos of desserts and other after-dinner treats here. She offers 13 tips that may stump a complete beginner, but which build well and reiterate key points from the Serious Eats guide.

Artificial Lighting Tips for Food Photography // Again, lighting is key to great pictures. If you learn gret lighting techniques, you have the ability to take great pictures (though I offer no guarantees that you actually will). Use ten minutes of your time to review lighting basics and maybe even learn a few new tricks along the way.

99 Food Photography Tips to Blow Your Mind // Honestly, many of these tips will go right over your head. But if you feel confident that you've nailed the basics and are looking for a few key take-aways to move up a level, read through and apply a few of these tips each day for a mont. I guarantee that half of them will be useless, but a half dozen will be a goldmine. If only a "99 Tips" video weren't so impossible to shoot.

Plate to Pixel: Digital Food Photography & Styling by Helene Dujardin // For those looking to build up not only a beautiful instagram and social media image overall, but also great product images for a website, press release, or cafe decoration, you're goign to want to invest in a book. Just as you likely have chocolate books dotting your home to refer back to, you'll want to have a photography book or two to use for inspiration and  motivation. This book is focused on styling and creating the images you want to photograph, instead of just photographing what's there.

Food Photography: A Beginner's Guide to Creating Appetizing Images by Corinna Gissemann // Insofar as reference books for food photographers go, this is one of the best and most accessible for beginners. Corinna goes over how to use a DSLR camera, as well as food styling, lighting, props, and how to troubleshoot a photo that just doesn't look quite right. This is a book to keep right next to your camera.

marketing project chocolate

Food Photography Basics: Light  // Beginner Level // This is hands-down the best visual I've ever seen that explains the most basic element of food photography: lighting. In just 2 minutes, Genius Kitchen demonstrates and simplifies how you can manipulate light sources to take the photos you want, and it seems so obvious that once you see it you won't forget it.

Food Photography Tips with Andrew Scrivani // Beginner Level // I've taken Andrew Scrivani's CreativeLive course of food photography, and I love hearing how clearly he explains things. He uses the most basic terminology to explain things that you tend to use jargon for as soon as you learn the proper vocabulary. Basically, he's just a great teacher, and it's certainly worth 7 minutes of your time to learn these dozen or so tips (more small tips appear on screen, along with photo examples.

Food Styling For Stunning Food Photography  // Beginner Level // A bit longer than the first two introductions to food photography, the crew at We Eat Together has put together more of a common mistakes-and-how-to-avoid-them for beginners. It goes into setting up pictures and moving around the various parts to get the focus where you want it. If you're looking to get a great overview of how to take product pictures in less than half an hour, I'd definitely recommend watching the first three videos on this list, and then going out and putting it into practice.

Food Photography for Beginners  // Beginner-Intermediate Level // The title basically says it all. Josh and Alexa give you tips for both iPhone photography and DSLR photography (admittedly using a bit of terminology for the DSLR camera Josh uses). However, this is geared more towards someone who already dabbles in photography and wants to improve their skills with shooting food in particular.

6 ESSENTIAL Food Photography Props + REAL Photoshoot Examples  //  Beginner-Intermediate Level  // Here Kelly goes into the food photography props I was mentioning above. You'll especially find value in this if you're looking into building a small space in which you consistently take your Instagram or chocolate marketing photos for other platforms. In a world in which new and unique photos are most highly valued, it pays to have a small arsenal of things which will help you achieve that new and unique look.

How to improve your food photography at home (without having to buy fancy gear) // Intermediate Level // Sean shares some insight into taking better photos in more home or cafe/factory settings, and he touches on gear, styling the food, setting up backgrounds, and manipulating light sources. I've linked the video so that it starts with the tips and skips his long-ish intro.

Read Part 4 HERE.

  A post shared by Max Gandy | ??? (@damecacao) on Feb 28, 2018 at 4:38am PST

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Psychotactics

Why Clients Buy—And Why They Don't

The Power of Chocolate Marketing

Author: Sean D'Souza

The Power of Chocolate Marketing

Imagine you sold a course that was worth $2500 to a client. Imagine you also sent a bar of chocolate, just as a thank you.

Six years later, what does the client remember?

Yes, you have the right answer: they remember the chocolate! Incredible as it may sound, the expense of the course is long forgotten, but the memory of the chocolate—a single bar of chocolate—lingers on. And you know what's even more incredible? Most of us don't send the chocolate!

So why is the chocolate so very important?

It's important because it was a “little thing”. In comparison to the product or service itself, it's pretty tiny, but it still takes up an inordinate space in the mind of the client. And at Psychotactics, we've been sending out chocolate for many years and for different reasons. And at times, for no reason at all. Like in May 2015, when we sent out 197 chocolates for clients who opted in–yes, for the chocolate!

But shipping chocolates can be expensive

A quick trip to the post-office may get your eyebrows raised, especially if you ship chocolates internationally. However, you also have other options. When I was a cartoonist (these are in the days before I got into marketing), I'd send a monthly calendar to my clients. Sure it's easier to send a yearly calendar, but month after month they got that tiny “little thing”.

And it was something to look forward to, and a lot more economical than sending huge slabs of chocolate. We also send out postcards to clients. Simple, yet elegant postcards that clients find it hard to throw away.

But why is all of this chocolate, calendars and postcards so important?

You've heard the saying, “It's the thought that counts”. Well, that's exactly the point. In today's world, when clients order something, they get that something and nothing else. When you send a little extra, and preferably something that's not related to the product or service, you're bringing a sense of wonderment that's hard to beat.

It's important to be personalised, however…

There are services online that will send out cards, chocolates and all sorts of goodies. If you can personalise the message, it's sensible to use these services, but it's smarter to send out small goodies from your own office or home.

For instance, we live in New Zealand. When we send out a chunky slab of chocolate, you know it's going to be a Whittaker's chocolate. If we send a postcard it's going to have a New Zealand stamp on the envelope. These are tiny elements, but they bring a ton of personality to the gift.

Your clients may be local, but you still want to create a bit of personality

Something that's sold in a tiny boutique store right next to your home will be far more thoughtful than something that's available in a mall. Your own handwriting on a postcard, beats any printing service, no matter how amazing the service. Even your handwriting on the envelope makes a huge difference to the recipient, so yes, do try writing.

In the world of marketing you're told how to write sales letters, how to write great headlines, etc.

And while all of those skills count, we know for a fact that what really counts is the connection. “Little things” can make a bigger and longer-lasting impression on the client. So much so that when they're faced with trying to remember which product or service they bought from you, their memories often fail.

All they can remember is the chocolate! Send chocolate!

Next Up: Why Santa’s Marketing Works Better Than Yours!

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July 29, 2015 at 7:32 am

This was gorgeous advice, thank you so much!!! 🙂

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July 29, 2015 at 9:02 pm

You’re welcome.

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July 29, 2015 at 10:44 am

I read this just as I was biting into a chocolate (Whittakers of course!) that arrived with some craft glue I bought online this week. An excellent idea – I hope it spreads far and wide, and then I never have to buy chocolate again!

July 29, 2015 at 9:04 pm

Do you live in New Zealand? I didn’t know Whittaker’s was sold elsewhere.

July 31, 2015 at 4:39 pm

Yes, I’m in Auckland and it was from a business in Nelson. Maybe they’re following your blog too!

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July 29, 2015 at 12:31 pm

Sean, this is a gorgeous idea, thank you. I’ll keep it in mind. Cheers from Oz, across the ocean.

It’s a simple idea. And it works.

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July 29, 2015 at 5:51 pm

Great article and a very nice idea as well. I hope I get a chocolate for this 😉

July 29, 2015 at 9:05 pm

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July 30, 2015 at 10:51 am

I send out adorable pink headphones to all my clients. Since we meet remotely to learn about technology and having headphones makes for much clearer calls it is both pratical and unexpected. I do the card, envelope by hand.

And my monthly clients get a little package of tea so they can “have a cuppa” while we have our lessons online.

You are so right about the unexpected- I still remember a postcard I got from MailChimp support after my call. Talk about surprised! I wasn’t even a paying client.

July 30, 2015 at 1:57 pm

I’m not sure I’d adore the pink headphones, but yes, I get the point. And there’s really nothing as cool as getting a handwritten card.

I recently printed a whole bunch of postcards with cartoons on them. And clients have been delighted to receive them.

You’re doing a great job: tea, headphones, card—and handwritten envelope. Your clients must be delighted with you.

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July 30, 2015 at 11:01 pm

How funny, I was just discussing the idea of a chocolate giveaway for our UK personalised gift company with my wife last night and then I found this article by complete chance today!!

I don’t suppose you have any figures or data to support the success of any chocolate giveaway? In the example you give it is a bit of a “no-brainer”, but I have very low margins, which makes the decision less clear cut for me….

Cheers, Rich.

July 31, 2015 at 11:51 am

Rich: No, we don’t have any hard figures or data to support the success of the chocolate giveaway. And that’s because the main goal is NOT to have data. The moment you get into the data, the giveaway becomes a sort of tool to get “results” that equate to money.

The goal has never been to achieve those kind of measured results.

When we sent out the 197 chocolates, each mailing + chocolate was over $25. As you can tell, that’s a ton of money (it’s close to $5000). Now, I’m not suggesting you do the same, but I’d still say that a small bit goes a long way.

But to answer your question, no, there’s no measurement, just goodwill. To have a client is a privilege, and so we send them a gift when we can. Not always, but often enough.

If you don’t want to do the chocolate bit, try a really nice postcard. That works well too!

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July 31, 2015 at 12:25 pm

This was such a charming article–and an excellent idea for business owners. The little personal touches are what people remember long after money has exchanged hands. In this digital age receiving physical mail, especially if it’s an unexpected gift, is an easy, thoughtful way to show your clients how much you care.

I do this as often as possible with my clients; it’s embedded in my branding. This past year I sent them pop-up Christmas cards. Almost everyone told me they liked the cards so much that they kept them as permanent souvenirs, instead of throwing them away after the holiday season.

Thank you for your article!

July 31, 2015 at 1:54 pm

That’s great to hear, Taheerah. And it’s so cool to see how many people haven’t forgotten the important things in life.

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December 23, 2015 at 9:15 am

That’s awesome. Thinking back to the brands, companies, and people that I remember, it IS the little things that stand out. Of course, if I had a horrible experience, a “little thing” like a chocolate would be like rubbing salt into the wound…but all other things equal, good service + chocolate WINS 🙂

February 12, 2016 at 3:56 am

Yes, but as a company you should know if the client is displeased, long before you send out the chocolate.

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December 6, 2017 at 7:40 am

You know Sean, I still remember that chocolate bar you sent me 8 years ago. It was very good by the way. However, it almost cost me a divorce once my wife and I started to fight over it…LOL!

My point being, it worked, I have spent a bunch of money over the years with you, and that little chocolate bar created a sense you cared.

I have read this article many times before, however, today I am bringing it forward to my team to see how we can improve our customer touch.

Thank you, Sean, you and your wife are awesome!

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marketing project chocolate

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Marketing Management Project on Chocolate – Class 12

Table of Contents

MARKETING MANAGEMENT

Marketing management means management of all the activities related to marketing, or in other words, we can say it refers to planning, organizing, directing, and controlling the activities of which result in the exchange of goods and services. The best way for children to learn about marketing is marketing management project for class 12 on chocolate

Marketing Management involves the following activities

  • Choosing a target market
  • Growing customers in the target market.
  • Creating superior value.

Product is an article which a manufacturing desire to sell in the open market. It is the first element in the marketing mix. The product includes the following variables.

  • Product line & range.
  • Style, shape, design, color quality, and physical features of a product.
  • Packaging and labeling of a product.
  • Branding and trademark gave to the product.
  • Product inaction.
  • Product servicing.

Product is the most powerful competing instrument in the hand of a marketing manager.

Price is one more crucial component of the marketing mix. It is the valuation of the product mentioned by the seller on the product. The price is very important as it determines the company’s profit & survival.

Price mix includes the following variables –

  • Discount and other concessions offered for capturing the market.
  • Team of credit sales.
  • Term of delivery.
  • Pricing strategy selected & used.

Pricing has an important bearing on the competitive position of the product.

Physical distribution is the delivery of goods at the right time and the right place to consumers. Physical distribution of products is possible through the channel of distribution, which is many and varied is character.

Place mix includes the following variables –

  • Types of intermediates available for distribution.
  • Distribution marketing channels are available for distribution.
  • Transportation, Warehousing, and Inventories control for making the product available to the consumer easily.

For large scale distribution, the service of wholesaler, retailer & consumer & other market intermediaries required.

Promotion of products and services includes activities that communicate availability features, merits, etc. of a product to the target customer and pursued them to buy it. Most Marketing organization undertakes various promotional activity and spend the sustainable amount of money on the promotion of their goods through using several tools such as advertising personal selling and sales promotions techniques (like a free discount, free samples, etc.)

INTRODUCTION  TO CHOCOLATE

Chocolate is one of the most popular foods in the world, and a vast number of foodstuffs involving chocolate have been created, particularly desserts, including cakes, pudding, chocolate chip cookies, etc. It has been traded internationally for centuries, mostly from the underdeveloped to the developed world. Chocolate is typical of sweet, usually brown food preparation of Theobroma cocoa seed, roasted and ground. It is made in the form of a liquid, paste, or a block or used as a flavoring in other food cocoa has been cultivated by many cultures for at least three millennia in Mesoamerica.

REASON FOR SELECTION

I chose chocolate as my product because, in today’s life, from an old person to a 2-year-old child, every person is in love with the taste of these flavored chocolates.

They give a real taste of cocoa.

Everyone prefers chocolates both in winter and summer. It is easy to buy. We can easily purchase chocolate from our nearly shopping stores. We can also store it for months. It is available at a reasonable range of prices.

FEATURES OF CHOCOLATE MARKET

Marketing Management Project for Class 12 on Chocolate

  • India is primarily a mono – pack market, while the market worldwide is a multi-pack market.
  • While the trade and distribution in western countries is mostly organized, in India, retail outlets like paan shops and Kirana outlet accounts for the bulk of the sales and organized trade still has only an insignificant share in overall confectionery sales
  • Functional products and sugar-free confectionery dominate the worldwide market while this trend is yet to pick up in India.
  • As younger children are traditionally the key consumer group for confectionery.

Marketing Management Project for Class 12 on Chocolate

  • It is a common perception that chocolate is a mood elevator.
  • Some people, when they are sad or depressed, experience a craving for chocolate. On eating chocolate, they report that their mood is elevated, and they feel better.
  • This elevation in mood is temporary, though, and when this effect wears off, they again revert to their previous state of mind.
  • Theobromine, found in chocolate, was found to treat coughs better than codeine.

Melts In Your Mouth Not In Your Hand

UNIQUE SELLING PROPOSITION

Choko-rich bay is a unique combination of dark chocolate and white chocolate filled with nuts in the center.

It is never before experience. It gives a melting taste of dark chocolate and milk in the mouth of the consumer. It is premium chocolate and caters to the rich and affluent reaction of the society.

PROCESS OF MAKING CHOCOLATE

  • FERMENTATION
  • CHOCOLATE IS READY
  • Choko-rich clamic chocolate bay: (₹ 50)
  • Choko-rich Milk chocolate boy: (₹ 50)
  • Rich in cream brownie milk. Milk chocolate acts as a to the brain.
  • Choko-rich Dark chocolate bar: (₹ 80) Better chocolaty taste for true chocolate lovers. It contains antioxidants that boost the immune system and make us happy.
  • Choko-rich crunchy nougat: (₹ 45) Sweet chocolate rich in nuts and honey. Contain dry fruits- Good for health.
  • Salted Caramel bar: (₹ 10).

STRATEGY OF BUSINESS

Marketing Management Project for Class 12 on Chocolate

  • Business – Increase the width of chocolate consumption through low price point packs and distribution focuses.
  • Increase depth of consumption, targeting regular chocolate consumers through generating impulse and a dominant presence at the point of sale.
  • Maintain leadership through a superior marketing mix.
  • Be a significant player in the gifting segment through occasion linked gift packs.
  • Build critical mass in the sugar business by introducing value-added sugar confectionery products.

MARKETING MIX

Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of the marketing mix have been classified into four categories, popularly known as four P’ s of marketing viz., Product, Price, Place, and Promotion. These elements are combined to create an offer.

COMPETITORS

Marketing Management Project for Class 12 on Chocolate

FERRERO ROCHER

“Nestle” is a Swiss-German word which means “Little Nest” which is its Trademark. Nestle’s relationship with India started in 1912. It began trading as The Nestle Anglo-Swiss Conduced Milk company. Nestle India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant set up at Choladi (Tamil Nadu) in 1961. Consequently, nestle was succeeded by the commissioning of two more factories at Ponda and Bicholin, Goa, in 1995 and 1997, respectively.

  • Brand Ambassador – Rani Mukherjee
  • Tagline – Good food, good life
  • USP – Biggest health and wellness brand

Ferrero Rocher is an Italian food and beverage company founded in 1946, By Michele Ferrero. The company started its business in India in 2004. It is famous for its unique taste, defined by its Main ingredients. Ferrero India was the 3 rd biggest chocolate Brand in 2014.

  • Parent Company – Ferrero
  • Tagline – Share something special
  • USP –

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The co-operative was initially referred to as ‘Anand milk federation union limited. Hence the name Amul formed in 1946, and it is a brand managed by the cooperative body the Gujarat co-operative milk marketing federation ltd, which 3 million milk producers in Gujarat jointly own today. In this process, Amul became the largest food brand in India and has ventured into the market overseas.

  • Parent Company – Amul (GCMMF)
  • Tagline – Taste of India
  • USP – A quality of Affordability

Cadbury India Ltd. began its operation way back in 1948 by importing chocolates. Today they are the unbeatable leader in the Indian chocolate market with some of the famous brands like Cadbury Dairy Milk, 5 Star, perk, celebrations, gems, halls, and eclairs. They have always succeeded in conveying the right spirit to the audience with their “Always celebrating brand image, which helped them to acquire 10% of the market share in India.

  • Brand Ambassador – Amitabh Bachchan
  • Tagline – Kuch Meetha Ho Jaye.
  • USP – Biggest Brand name in the world of chocolate.

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with the US $30 billion in annual sales in 2008, and is ranked as the 5 th largest privately held company in the United States Forbes. Headquartered in Mclean, the company is entirely owned by the Mars family. Mars operates in six business segments in the US.

  • Brand Ambassador – Sonam Kapoor
  • Tagline – Work, Rest & Play
  • USP – Mars bar has one of the biggest success stories in the confection industry.

Parking plays an important role in determining customers’ attractive to the product. Sometimes by looking at the packaging, the customer tries to access the product quality. Good packaging is one of the important factors in the success of the product.

First of all, my Chocolate will be packed in a plastic wrapper of good quality, then 10, 20, or 100 units of that it remains first fresh and healthy. For transportation, it is very compulsory to keep our product in a cardboard base so that it remains to save as it is produced.

CHANNELS OF DISTRIBUTION

Marketing Management Project for Class 12 on Chocolate

To make good & service available to customer firm offer take help of a number of intermediaries like agents, wholesaler, retailer, etc. called channels of Distribution Channel of Distribution are a set of firm and individual that takes the little or assist in transferring little too particular good or service as it moves producer to customer.

Since my product is customer good, so it is advised to choose the record level of Indirect Channels. There will enable me to cover a large area of the Market, which will help me to increase the rules of my product.

Types Of Channels

One level Channel

Manufacturer -> Retailer -> Customer

Two-level channels

Manufacturer -> Wholesaler -> Retailer -> Customer

Three-level channels

Manufacturer -> Agent -> Wholesaler -> Retailer -> Customer Distribution

TRANSPORTATION

Transportation is important because unless the good is physically made available. Sales cannot be completed. So, by seeing all the things. I have decided to transport my product like this.

First of all, my product will be kept in the warehouse. Then it will be sent by vans to Departmental stores.

Chocolate parlor and different wholesalers in a bulk quantity & then it will be given to the different retailers so that my product will be easily available to the consumers, and they will be able to consume the product easily.

We need to obtain several licenses and permits from the federal state, local government keeping this in mind below is a quick checklist carrying then different federal state and local licenses and permits we need to acquire price to opening for business.

  • Basic business operation licenses from the city in which business will operate.
  • Zone and land use permits
  • Fire Department permit
  • Special state issued occupational / professional license.

SWOT for Marketing Management Project for Class 12 on Chocolate

Marketing Management Project for Class 12 on Chocolate

  • One chocolate brand in India with lots of varieties like
  • Fruit & Nut and Roast Almond, Eclairs
  • Celebrity brand ambassadors
  • Excellent advertising, reach and accessibility
  • High brand loyalty.
  • Rural Distribution penetration is less.
  • Quality control needs to be strengthened.

WAREHOUSING

I have found that warehousing is important to create time utility in the product. It is necessary because those are a difference between product and time product and time it is required for consumption.

I have selected a different location of warehousing, which is very near to the market. So, that less time is taken to store the product to the consumer & easily available also.

ACKNOWLEDGEMENT

I am very thankful to my business studies teacher Ms. Deepa Saryal who helped in analyzing the application of Marketing Management Project for Class 12 on Chocolate. It made my concepts more clear, enhanced my knowledge, and helped me realize the importance of it. I am also thankful to CBSE for giving me such an amazing opportunity to make Marketing Management Project for Class 12 on Chocolate and giving suitable instructions.

CERTIFICATE FROM STUDENT

This is to certify that I Sakshi Wadhwa student of class XII – C of the K. R. Mangalam World School, GK-II, New Delhi at this moment, certifies that I undertook the Marketing Management Project for Class 12 on Chocolate as a part of CBSE curriculum. The data used in the Marketing Management Project for Class 12 on Chocolate has been download by me from the website of the company, and therefore, I take it to be authentic and reliable.

CERTIFICATE BY GUIDE

This is to certify that Ms. of class XII-     of the   New Delhi, has completed her Marketing Management Project for Class 12 on Chocolate file under my guidance. She has taken properly in completing her project.

I certify that this project is up to my expectation and as per the guidelines of CBSE.

Mrs.                                                                                                                                                             Signature:

PGT BUSINESS STUDIES

HEAD OF COMMERCE DEPARTMENT

By doing this Marketing Management Project for Class 12 on Chocolate, I realized that the importance of marketing in our country and its concept is very clear to me about how to make a product, what its price should be, what promotional activities to be used, and the price of the product.

I was not interested in doing this project on Marketing Management. Still, now, through the project, I can know about the different types of chocolate companies and their features.

So, I would like to thank our Business studies teacher for giving this Marketing Management Project for Class 12 on Chocolate to me.

DOWNLOAD PDF OF THE Marketing Management Project for Class 12 on Chocolate .

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Marketing management project on chocolates (Class XII)

January 15, 2019 by studymumbai Leave a Comment

Class 12 project report for CBSE and other boards

Marketing management refers to planning, organising, directing and control of the activities that facilitates exchange of goods and services between producers and consumers/users of products and services.

Children love to eat sweet things and I want to become very popular among children all over the world; for this I want to prepare a product that is loved by children as well as adults.

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My product is “Chocolate”. Happiness is in having a piece of chocolate. Eat chocolate when times are tough, and eat even more when times are great.

Chocolate is made from the seeds of cacao tree fruit, it comes from the cacao plant (bean or seed pod).

Tagline: Slicy and Yummy.

Price, Product, Promotion, Place Price: Allow Deals, Discount structure, Low cost for basic product, premium segment Product: Best quality, Innovative features, Services Promotion: Advertising, sale promotion, publicity, special festive arrangement Place: Channels & Distribution, Outlet location, Sales territories, Warehousing system

Marketing Strategy Advertising: Television, Print Media, Hoardings Sale Promotion: Consumer sales promotion, Trade sale promotion

SWOT Analysis Strength: Strong brand name, excellent advertising & visibility, good product distribution and availability, lots of flavours and varieties available. Weakness: Food products have limited shelf life Opportunity: Tie-ups with corporates, cheaper packets for rural areas Threat: Health conscious people are avoiding sweet.

STP of chocolate Segment: People wanting to have a sweet life Target Group: All people in the upper and middle class Positioning: Feels good/better

Top competitive brands

John Cadbury 1948, Cadbury India began its business Chocolate and confectionery

Dairy Milk, Fruit & Nut, 5-Star, Perk, Gems, Eclairs, Bournville

Cadbury’s Motto: To deliver such a product to their customers which they would never have imagined.

Amul (The Taste of India)

Dr. Verghese Kurien Established in 1946 Chocolate and confectionery

Fruit & Nut, Fundoomilk chocolate, Almondbar, Dark chocolate, Rejoice

Amul Motto: There is a lot of potential for growth and development, a huge population exists in rural market where other companies are not targeting.

Ferrero Rocher (the garden experience) Alba Piedmont & Piefro Pierro Established in 1996

Chocolate and confectionery

Ferrero Rocher Nutella Raffaello Tic Tac Kinder surprise Kinder Joy

Ferrero motto: Happiness lies in sharing chocolates with lived ones

Henri Nestle Established in 1905 Chocolate and confectionery

Kit Kat Aero Butterfinger cailler Crunch Smarties Munch

Nestle Motto: Nestle has health based products which are gaining popularity in the world, besides United States.

Forrest Mars Established in 1932

Chocolate and confectionery: Twix American Heritage Amicelli Balisfo Bounty Combos Dove Galaxy

Mars Motto: To put aside negativity, eat some chocolate

Marketing Mix Marketing Mix is a set of marketing tools that a firm uses to pursue its marketing objectives in a target market. The variables or elements of marketing mix have been

classified into four categories popularly known as four Ps of marketing – product, price, place and promotion. These elements are combines to create an offer.

Price: Price is the Amount paid by a buyer or receive by a seller in consideration of the purchase of a product or service. There are two types of strategies to fix the price of product: Price penetration, Price slimming

Product: In general, the word ‘product’ refers only to the physical and tangible attributes of product. However, in marketing, product refers to both tangible as well as intangible attributes which are capable of being exchanged for a value, with ability to satisfy customer needs.

Packaging: Designing and producing the container or wrapper of a product is referred as packing. There can be three different levels of packaging – primary package, secondary package and transport package.

Promotion: Promotion refers to the use of communication with the twin objective of providing information to potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are: Advertising, personal selling, sale promotion, and publicity.

Types of Channel

  • Direct Distribution

Manufacturer – Retailer – consumer (one level channel)

  • Manufacturer – Wholeseller – Retailer – consumer (two level channel)
  • Manufacturer – Agent – Retailer – consumer (three level channel)

Physical Distribution There are two important decisions relating to this aspect, one regarding physical movement of goods and two, regarding the channels. Channels and distribution are set of firms and individuals that help goods and services move from the producers to the consumers.

USP A taste that brings a big smile on the face is that of chocolate. Its made yummy using a variety of ingredients such as cocoa, milk, sugar, almonds, cream, coconut. Its rich in protein, vitamins, carbohydrates and is available in affordable prices. It is available in different kinds of flavours and is used in every celebration.

Social Message In today’s society where people want to get the maximum at lower prices, we offer competitive prices on our chocolates. These may not be packaged with the best quality material, but you get a lot more chocolates for the price you pay.

Conclusion Our consumers are highly loyal towards the product. Our advertisement with actress endorsing had a higher brand recall. Thank-you for going through this presentation.

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MARKETING MANAGEMENT PROJECT ON CHOCOLATE

In this post , we are providing you ,brief Business Studies Project on Marketing management on the topic Chocolates . You can also download the PDF of complete marketing management project on chocolate from here .

THE TOPICS OF MARKETING MANAGEMENT CHOCLATE PROJECTS ARE AS FOLLOWS

INTRODUCTION

Chocolate consumption is gaining popularity in India due to increasing income and lifestyle. The consumer demand for chocolates has only been increasing in the last few years and this has led to a greater number of companies venturing into the Indian market.

PRODUCT DESCRIPTION

NAME OF THE PRODUCT

Our company will be dealing in the manufacturing of three types of Chocolates. They are:

  • Milk Chocodose
  • Fruit & Nut Chocodose
  • Dark Chocodose

UNIQUE SELLING PROPOSITION

  • Hand crafted chocolate made from some of the world’s rarest cocoa.
  • Our chocolates are high quality chocolates as they are shiny brown, breaks cleanly and is smooth
  • Our choclate flavor begins to fill your mouth the moment the chocolate begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder

COMPETITOR ANALYSIS

The top competitors of our product are as follows

  • Cadbury : Cadbury was established originally in UK during 1824 by John Cadbury. Right now it operates in more than 50 countries across the world. 
  • Nestle: Nestle is one of the top names in the world when it comes to nutrition, wellness, and health.
  • Amul: Amul is part of the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is the biggest organization in the domain of food product marketing in India.

TARGET MARKET

The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion.  To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences.

PRICE STRATEGY

Price is kept Low while Promotion is kept high, Strategy is:  Rapid Penetration

PROMOTIONAL STRATEGY

Advertising and promotion should be done through commercials, magazines, radio, and ads put up in places such as departmental stores. It can be done through TV advertisement, Internet, use of social networking websites.

WAREHOUSING

As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.

Packing materials like  Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of chocolate.

NEED COMPLETE PROJECT AS PER CBSE GUIDELINES DOWNLOAD IT FOR FREE FROM HERE , USE CODE FREE .

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Moscow Journal

At Chocolate Factory Site, a New Kind of Luxury Box

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marketing project chocolate

By Anne Barnard

  • Sept. 15, 2008

MOSCOW — Perhaps it was only a matter of time, after the sushi bars and the cappuccino bars and the wine bars and the art spaces: Lofts are coming to Moscow.

Here in the capital of the former workers’ state, the first old factory building to be converted into apartments — with soaring ceilings and gritty details that would make any New York real estate broker tremble — is an icon of Soviet industry, and of Russia’s transition to capitalism.

The Krasny Oktyabr chocolate factory — named Red October in honor of the 1917 revolution — sits on an island in the Moscow River, across from the Kremlin’s turreted walls and gold-domed churches.

Its crenellated red-brick building, built in the late 19th century when the company was a German-owned purveyor to the tsars, is a beloved landmark that conjures up images of Willy Wonka’s magical workshop. In winter, when the factory was working, its chimney sent white puffs of steam drifting over the frozen river, and from the opposite bank workers in white kerchiefs and aprons could be seen scurrying in and out.

No more. In this oil-rich boomtown, where a square yard of downtown residential space sells routinely for $20,000 and sometimes for as much as $50,000, city planners and shareholders have decided that assembly lines next to the Kremlin no longer make sense.

The factory’s fate tells a story of how one Russian business has evolved with the zigs and zags of the country’s economy since the fall of first the Romanovs and then the Soviet Union.

In the 19th century, the German-owned Einem factory, as it was then known, decorated its ornate chocolate boxes with the faces of the tsars. After nationalization, new labels showed revolutionaries storming the Winter Palace. Later, one box showed a smiling child, with the logo, “Thank you, Stalin, for our happy childhood!”

In the 1990s, the factory’s managers gamely embraced privatization. But at a time when businesses were getting rid of their Soviet associations, they kept the name Krasny Oktyabr; it was better known and better for business. And they kept making chocolate bars named Alyonka, for the daughter of the first female cosmonaut, and Slava, or Glory, which evoked Soviet slogans.

Now, Krasny Oktyabr, still rolling with the times, has become what every Russian company seems to want to be: a real estate developer.

The workers, mostly women, have been relocated to another candy factory, one of 14 in the United Confectioners holding company, which now owns the Red October brand. They make the same chocolates, but on new, modern machines far from the city center, part of a drive by the city government to move industry to the outskirts.

Guta-Development, a real estate company that has acquired 75 percent of United Confectioners, is planning to make the Krasny Oktyabr lofts the centerpiece of a luxury construction project on Bolotny Island, the crescent of land that divides the river just south of the Kremlin.

At first, preservationists were appalled. Over the past 15 years, developments for Moscow’s new rich have managed to be simultaneously rococo, shoddy and gargantuan. And the Moscow city government, which has ultimate control over the project, has a less than tasteful track record, as typified by the kitschy statue of Peter the Great that towers over the tip of Bolotny Island.

But Guta, to the cautious relief of people like David Sarkisyan, director of the Shchusev Museum of Architecture, has decided to market the development to the thinking billionaire.

The developers are betting that Russians who are now at home in New York and London — the tiny group that, in Mr. Sarkisyan’s words, is “starting to have some taste” — have learned to value architecture that fits into its historical context and physical surroundings. They believe such buyers will pay millions of dollars to live in an urban, post-industrial streetscape with shops and sidewalks open to the public.

Their marketing presentations carefully explain that lofts are unusual residences without interior walls, pioneered by “the king of Pop Art, Andy Warhol.”

Of course, it was largely penniless artists who reclaimed New York’s SoHo and Chelsea factory lofts as bare-bones residences before the wealthy discovered them. Moscow, trend-obsessed and still dominated by top-down urban planning, is skipping that stage.

But Guta hopes to piggyback on the work of developers who have reclaimed 19th-century factory buildings as cultural sites, drawing Muscovites’ eyes to the stark beauty of old steel and brick. Gazgolder and Vinzavod, a former gas works and wine factory, holds art shows and musical performances. Krasnaya Roza, or Red Rose, is a former silk factory converted into upscale offices.

“This is that rare case where aesthetic and commercial interests don’t collide, but wonderfully coincide,” said Anton Chernov, Guta-Development’s general director, in a written response to questions.

Many details remain under wraps. But the company has vowed that the area will stay open to the public, that three historic buildings, including the factory and a former imperial yacht club on the tip of the island, will be preserved and that the new buildings will harmonize with them and be low enough not to block Kremlin views from other parts of downtown.

Guta invited architects from Moscow and around the world, including world-class talents like Norman Foster and Jean Nouvel, to propose designs for apartments, offices, public cultural spaces and a hotel.

The most avant-garde idea, a Nouvel apartment building that would have echoed the red-brick facade of the factory but had a contorted, cracked shape, like a brick hit with a hammer, was rejected: too adventurous for the Moscow government.

The lofts are to be designed by Jean-Michel Wilmotte. A model apartment, in another brick building that is being preserved, has exposed brick and wooden beams, a sunken sitting area with black leather couches, a granite fireplace and a baby grand piano.

The factory’s Soviet-era sign, with Krasny Oktyabr spelled out in red cursive letters, will remain on top of the building. It adorns the business cards of the developers, who have grasped that the factory’s history, Soviet and otherwise, is a wonderful marketing tool.

But for now, in a place where chocolate not so long ago gushed from ancient green pipes — some machinery dated from the 1920s — the factory floors stand empty.

Ceilings of up to 25 feet and tall rows of windows overlooking the river kept space bright even during a downpour one recent afternoon. Details like iron floor tiles, wrought-iron banisters and brick interiors will remain, waiting for Russians to embrace yet another trend.

7 Pennsylvania Chocolate Makers You Need to Know About

Does it get any more tempting than a local chocolate shop with sweets as far as the eye can see, plus the aroma of cocoa in the air and personalized service to boot? Pennsylvania’s many chocolate makers offer all this and more! Here’s our list of seven sweet Keystone State vendors you need to meet:

Bridge Street Chocolates

View this post on Instagram As promised, Fall (pumpkin) Spice Marshmallows have returned! Stop in this weekend! A post shared by Bridge Street Chocolates (@bridgestreetchocolates) on Oct 27, 2018 at 7:18pm PDT

Bridge Street Chocolates , located in the heart of Phoenixville, PA is a local chocolate shop that maintains a small-town feel and personalized service, while producing top-quality sweets. Pop in and choose from its wide selection for a quick pick-me-up on your lunch break, or order corporate gifts that will impress any client. Among chocolatier Gail Warner’s must-try items are her incomparable  chocolate-covered marshmallows . 158 Bridge St., Phoenixville; (610) 935-8100.

Frederic Loraschi Chocolate

View this post on Instagram Hump day… today is Wednesday You’ve made it this far…. you deserve a treat… #fredericloraschichocolate A post shared by Frederic Loraschi Chocolate (@floraschichocolate) on Oct 4, 2018 at 7:06am PDT

Frederic Loraschi brings his culinary talents as a past executive pastry chef at Hotel Hershey to the forefront with his artisan chocolates business based in Harrisburg. If you’re craving gourmet chocolates and other sweet items, you can find them online via the Frederic Loraschi Chocolate website . Indulgent items include whiskey chocolate truffles and dark chocolate covered almonds. Online only.

Bevan’s Own Make Candy

View this post on Instagram Kicking off the Christmas season with celebrating small business Saturday!! #candy #chocolate #sweets #desert #instagram #instagood #photooftheday #smallbusiness #smallbusinesssaturday #homemade #christmas #local #media #delco #philadelphia #pennsylvania #usa #winter #holiday #holidaysarecoming #weekend #family #fun #thankful @bevans_candy A post shared by Bevan's Chocolate (@bevans_candy) on Nov 25, 2017 at 10:53am PST

Media, PA chocolatier Bevan’s Own Make Candy has a rich history in the candy-making business. Since 1959, this family-owned chocolate shop is well-known throughout Delaware County and beyond. Popular treats on offer at Bevan’s include specialty-made chocolate shapes for the holidays and assorted chocolates. Our favorite? Chocolate-covered sea salt caramels, available in both dark or milk varieties. 143 E. Baltimore Pike, Media; (610) 566-0581.

Raymer’s Homemade Candies

View this post on Instagram It's a beautiful day in Doylestown! If you're out and about, be sure to stop in and pick up a sweet treat! #happyfriday #chocolate #chocolates #truffle #truffles #candy #candystore #doylestown #buckscounty A post shared by Raymers Homemade Candies (@raymers_homemade_candies) on Aug 24, 2018 at 9:25am PDT

Another family-owned and operated chocolate shop with a wonderful history and traditional recipes is Raymer’s Homemade Candies in Doylestown, PA. Candy recipes dating back to the 1880s are used, which shows that there’s no reason to mess with perfection when it comes to the art of candy-making! In addition to an array of assorted melt-in-your-mouth chocolates, Belgian chocolate-covered pretzels and chocolate-covered fruit are popular options. 21 E. Oakland Ave., Doylestown; (215) 348-3788.

Tradestone Confections

View this post on Instagram Strawberry Verbena back in action! #tradestoneconfections #conshy #loveconshy #chocolate #bestofphilly #bestofmainline #chocolatedesign A post shared by Tradestone Confections (@tradestoneconfections) on Jan 16, 2017 at 5:23pm PST

Chefs Chip Roman and Fred Ortega offer their artisan chocolates and confections both at their storefront in Conshohocken, PA and online. Chocolate truffles, barks and turtles are some tempting items. Looking for a gift for a loved one who is a gourmet chocolate aficionado? Tradestone Confections offers plenty of gift options and a gorgeous presentation as well. 117 Fayette St., Conshohocken; (484) 574-1786.

Éclat Chocolate

marketing project chocolate

West Chester, PA’s Éclat Chocolate is headed up by Christopher Curtin, who has created chocolate masterpieces in chocolate shops throughout Belgium, Switzerland, France, Germany and Japan. Now, local residents can indulge in the many delectable chocolate offerings that his expertise provides. Stop by the storefront on South High Street, or order your favorites  online . 24 S. High St., West Chester; (610) 692-5206.

John & Kira’s Chocolates

marketing project chocolate

Whether you’re searching for business gifts for corporate clients or want to buy unique shaped chocolates for your next party, Philadelphia-based John & Kira’s Chocolates has you covered. (Keep in mind: You don’t need a special occasion to enjoy John & Kira’s Chocolates!) Find these artisanal sweets at local farmers markets, shops  and  online .

  • Feature photo and Eclat hearts: Éclat Chocolate
  • John and Kira bon bons: John & Kira's Chocolates

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Krasny Oktyabr Chocolate Factory and Museum

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Krasny oktyabr chocolate factory and museum information.

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  2. Marketing Management Project On CHOCOLATE (Class 12 ) 🍫

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  4. Marketing Management Project On Chocolate Of Class 12

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  5. Marketing management project for class 12 on chocolate

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  6. MARKETING MANAGEMENT PROJECT ON CHOCOLATE

    marketing project chocolate

VIDEO

  1. The marketing genius behind Tabs Chocolate #entrepreneur

COMMENTS

  1. Go-to-Market Strategy for Chocolate

    Understanding the Chocolate Market. Chocolate has been a beloved treat for centuries, and the chocolate market shows no signs of slowing down. In fact, it is estimated to be worth over $139 billion in 2020, with a projected growth rate of 4.5% from 2021 to 2028. This growth can be attributed to the increasing demand for premium chocolate products.

  2. Marketing Your Chocolate Business: 9+ Ideas to Get Customers

    Run a Promotion for Your Business. 5. Run Digital Advertisments For Your Chocolate Business. 6. Start a Referral Program. 7. Improve Your Chocolate Business Google Rankings Through SEO. 9. Build Your Chocolate Business Email List & Use Email Marketing.

  3. Food Marketing: Promote Your Chocolate Business with These 6 Delicious Tips

    Here are our top 6 amazing tips when marketing for your chocolate business: 1. Settle on a brand image, brand personality, and target customer. Kinder's Schoko-Bons are delightful and evoke great memories. The truth is, each chocolate brand has its own identity. There is something uniquely heartwarming about a KitKat or a Cadbury chocolate ...

  4. Final Project Chocolate Bliss Persona

    Final Project- Chocolate Bliss Marketing Persona 100/100 mkt 205 marketing plan strategy shel farris mkt 205: marketing strategies southern new hampshire. Skip to document. ... 7-2 Project: Marketing Plan Components; Related documents. Module 4 Milestone NCM; MKT205 Module Two Milestone;

  5. Marketing Innovations At Godiva Chocolatier

    Godiva Chocolatier is staking out new distribution channels and sharpening its focus on CPG opportunities. I recently asked Godiva Chocolatier CMO and innovation officer John Galloway what he's ...

  6. The Best Marketing and Advertising Strategies for Chocolate

    Websites like Marketing Birds post pictures of creative chocolate ads that can serve as inspiration for you. Start by running several ads a week, and track the results; you can also cross-post your ads on Facebook. If you aren't ready to try digital marketing, the advertising of chocolate can also be carried out in local newspapers.

  7. 6 Chocolate Marketing Ideas for Your Chocolate Business

    6 chocolate marketing ideas for your business. We have these marketing ideas and tips that you can use and keep in mind to use for yourself: 1. Image, personality & audience. Chocolate brands have their own image and identity. KitKat and Cadbury chocolates, for example, tend to remind us of fun times in life.

  8. How to Promote Chocolate Business : Chocolate Marketing Strategy

    Cut the boring scheme of brown color and splash some bright colors on your chocolates! Let there be every color for every mood! Different strokes for different folks! Put those mundane brown as berry chocolates at bay and come up with exciting colors for the chocolates which would act as a feast for your customers' eyes.

  9. Chocolate Marketing 103: Creating Better Content on Instagram

    Chocolate Marketing: Photo Ideas. Outside. A very popular pose is to just hold up a chocolate bar against a beautiful background. While this can be nice if you're in a very unusual place and want to convey a certain message— that your product's globally-liked, you travel to visit farmers, your cafe is gorgeous, etc.— more often than not, the background is massively distracting.

  10. The Power of Chocolate Marketing

    It's important because it was a "little thing". In comparison to the product or service itself, it's pretty tiny, but it still takes up an inordinate space in the mind of the client. And at Psychotactics, we've been sending out chocolate for many years and for different reasons. And at times, for no reason at all.

  11. Marketing management project for class 12 on chocolate

    Marketing management project for class 12th on chocolateClass 12 business studies project on marketing management | chocolate |SUBSCRIBE THE CHANNEL FOR MORE...

  12. project report on chocolate

    A PROJECT REPORT On Analysis on "CHOCOLATE BRANDS" Submitted to C.S.J.M. Kanpur University in partial fulfilment of awards of degree of Bachelor of Business Administration SUBMITTED TO SUBMITTED BY MS. DIVYA CHANRDA YASH JASWANI (Lecturer, B.B.A) B.B.A 3rd Year (6th SEM) SITAPUR SHIKSHA SANSTHAN. 2.

  13. Marketing Management Project on Chocolate

    Marketing Management Project for Class 12 on Chocolate. Business - Increase the width of chocolate consumption through low price point packs and distribution focuses. Increase depth of consumption, targeting regular chocolate consumers through generating impulse and a dominant presence at the point of sale.

  14. 12th Business studies project

    Your project marks matter a lot, they can make a difference in your final percentage. Impress your teachers with our projects, so that you don't even lose 1 ...

  15. Marketing management project on chocolate

    Marketing management project on chocolate .marketing management class 12 project on chocolate.Marketing management project on chocolate for class 12th.manage...

  16. Marketing management project on chocolates (Class XII)

    Chocolate is made from the seeds of cacao tree fruit, it comes from the cacao plant (bean or seed pod). Tagline: Slicy and Yummy. Strength: Strong brand name, excellent advertising & visibility, good product distribution and availability, lots of flavours and varieties available. Threat: Health conscious people are avoiding sweet.

  17. Marketing Management Project on Chocolate

    TARGET MARKET. The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion. To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences.

  18. Business Studies Project On Choclate Marketing Management CBSE ...

    Business Studies Project on Choclate Marketing Management CBSE Class 12 - View presentation slides online. This is our very attractive and quality project on business studies marketing management . This project is based on marketing launch of new chocolate in the market .The project has specially designed logo and labels. It also contains uniquely designed Swot analysis and USP.

  19. At Chocolate Factory Site, a New Kind of Luxury Box

    Guta-Development, a real estate company that has acquired 75 percent of United Confectioners, is planning to make the Krasny Oktyabr lofts the centerpiece of a luxury construction project on ...

  20. Business Studies Project on Marketing Management (Chocolate)For

    Business Studies Project on MarketingManagement (Chocolate)For Class12th Commerce CBSEPlease LIKE, COMMENT & SUBSCRIBE to my Channel to see more interesting...

  21. 7 Pennsylvania Chocolate Makers You Need to Know About

    56 likes. Media, PA chocolatier Bevan's Own Make Candy has a rich history in the candy-making business. Since 1959, this family-owned chocolate shop is well-known throughout Delaware County and beyond. Popular treats on offer at Bevan's include specialty-made chocolate shapes for the holidays and assorted chocolates.

  22. Krasny Oktyabr Chocolate Factory and Museum

    The store is located towards the end of the red building complex when you walk on the northern side of the building along the river towards the huge "pirate" black ship monument. Tons of Russian chocolate and candies for ridiculous prices. Some are really good. I add a photo of the store front. Written April 27, 2016.

  23. Project office

    Hristova Diana. Deputy director (Division) Strakovskiy Ilya Dmitrievich. Deputy director (Division) 125009, Moscow st. Bolshaya Dmitrovka, 7/5 entrance 3, floor 6, of. 27-28. 8 (495) 957-96-77. For general questions [email protected]. [email protected]. Press office [email protected].