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Subway Business Plan Template

JUL.18, 2018

Subway Business Plan Template

Do you want to start Subways business?

Do you want to start a Subway business? Subway is one of the most famous American privately held fast food restaurant franchises whose core product is the sub – submarine sandwich. In addition to that, Subway also sells salads, paninis, and baked items like doughnuts, muffins, etc.

Subway is one of the biggest food chains in the world and opening a Subway franchise is undoubtedly an extremely profitable venture. In case, you don’t know how to start Subway business franchise, the first thing you must do is to create a detailed business plan covering all business requirements. Your business plan is the most important thing that can earn you a Subway franchise among other applicants. For writing an effective business plan, we are providing the business plan for a startup Subway franchise located in Hillsborough, California.

Executive Summary

2.1 the business.

The Subway franchise, located in Hillsborough, California, will be bought and owned by Harry Jacob. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

2.2 Management

Jacob has more than 10 years’ experience in operating franchises of famous food chains. For his new venture, he has made an incredible Subway business model  in which the main emphasis is made on the franchise’s management since it is the key deciding factor of the success of any startup. Jacob will hire a small team which will be trained for one month before onboarding.

2.3 Customers

Our target market will the residential community based in Hillsborough along with the non-residents – people who don’t live near us but have come to the area for any purpose.

2.4 Target of the Company

Our business targets are as follows:

Subway Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Harry Jacob will be the owner of the new Subway franchise in Hillsborough, California. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California.

3.2 Why the Business is being started

Jacob has been in the food franchising business for a decade and is now looking forward to expanding his business by adding another promising franchise to his ownership. Considering that Subway has performed really well in more than a hundred countries with its over 45,000 stores, Jacob is willing to invest what’s needed for availing the incredible Subway business opportunities .

3.3 How the Business will be started

For starting the franchise, a 2-storey restaurant building will be procured on lease in Hillsborough. After getting the business registered by the tax authorities, Jacob will purchase furniture, machines, material, and crockery. The costs for startup are as follows:

Subway Business Plan - Startup Cost

The startup requirements are as follows:

Services for customers

The success of a food restaurant greatly depends on the quality and nutrition of the food products. Subway is the world top franchise restaurant and for buying their franchise, you have to provide the same services with the same quality. If you don’t know what services are provided by a Subway restaurant, you can take help from this   sample business plan for Subway franchise .

Initially, we will provide the following nutritional products:

  • Sandwiches: Black Forest Ham, Chicken & Bacon Ranch Melt, Meatball Marinara, Oven Roasted Chicken, Roast Beef, Rotisserie-Style Chicken, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast
  • Signature Wraps: Black Forest Ham, Steak & Cheese, Subway Club®, Classic Tuna & Turkey Breast

We’ll provide dine-in, takeaway & free-delivery service to our customers.

Marketing Analysis of Subways business

The most important component of the Subway business plans  is the marketing plan which can only be developed after an accurate market analysis. Before creating your Subway business plan , you must analyze whether the market you are going to choose has demand for your business or not. While developing your Subway franchise business plan , you should also keep in mind that several people will be sharing the same business in the same locality. If you are planning to start a Subway franchise business, you can take help from this Subway sample business plan or any other Subway business plan sample  available online.

5.1 Marketing Trends

Before starting a Subway franchise, it is good to have a solid understanding of the market positioning of the Subway brand. Subway is the world’s second-largest food franchise after Wendy’s. As of 2017, Subway had more than 45,000 stores in about 112 countries and was generating more than $422,000 on average annually.

The number of Subway locations has been increasing day-by-day which indicates the popularity of this food chain. The situation is no different in the United States, where sub sandwiches are one of the most popular fast foods, especially among the teenagers.

5.2 Marketing Segmentation

Our primary target market will the residential community based in Hillsborough. Our experts have identified the following segmentation of our target market:

Subway Business Plan - Market Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Residents: Our primary target market will the residential community based in Hillsborough. American people love Subway sandwiches especially the children and teenagers so we hope to have a lot of sales from the residents living near us.

5.2.2 Non-Residents: Our secondary market will be non-residents or the people who don’t live in our vicinity but have come to the area for any purpose. This group might include the tourists and the people who work near us. Considering the high name of Subway, we expect these people to stop by us for having a bite of our sandwiches.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are:

  • To become the best Subway franchise as well as the most trusted food restaurant in Hillsborough
  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with the earned profits by the end of the first year

5.4 Product Pricing

Product pricing is an important factor which decides the future of a new business. Considering our strategic location and our famous brand name, we don’t need to keep our prices low. We will follow the standard Subway prices, according to which 6-inch sandwich will cost $3.5 and footlong will cost $6.5, exclusive of tax.

Sales strategy is also an important component of Subways business plan  since it determines how you will attract your customers toward you.

6.1 Competitive Analysis

A startup business can never survive if it doesn’t have anything special and different about it that’s why you must devise your Subways business plan keeping in view your competitive aspects. Our biggest competitive advantage is our brand which is well-known for its quality and taste. Moreover, our second competitive aspect will be the value, we give to our customers. Our workers will be friendly and available to the customers. We’ll highly entertain any complaint received against any of our products or workers through social media or any other channel to retain our brand image.

6.2 Sales Strategy

  • We will advertise our franchise on social and mass media in compliance with the standards of franchise requirements
  • We will give away free sandwiches to first 100 customers in the first 3 days of our startup
  • We will give discounts and gifts during the first month of startup to promote sales

6.3 Sales Forecast

Coffee Roasting Business Plan - Unit Sales

6.4 Sales Monthly

Subway Business Plan - Sales Monthly

6.5 Sales Yearly

Subway Business Plan - Sales Yearly

Personnel plan

The personnel plan describes the number and type of staff needed for your startup. It’s also very important and must be properly developed before you plan your Subway business strategy services . The personnel plan of our Subway franchise is as follows:

7.1 Company Staff

We will initially hire the following staff:

  • 1 Manager for managing overall operations
  • 2 Cashiers for keeping records
  • 4 Waiters/Assistants
  • 10 Cooks for preparing sandwiches
  • 5 Drivers for home delivery
  • 2 Security Guards

7.2 Average Salary of Employees

Financial plan.

The final thing to do before starting your Subway franchise business is to develop a detailed financial plan covering all costs and expenses. The financial plan describes all expenses required for the startup as well as how these expenses will be covered by your earned revenues. The financial plan is an important component of business plan Subway franchise  so make sure to develop it with great care.

8.1 Important Assumptions

8.2 brake-even analysis.

Subway Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Subway Business Plan - Profit Monthly

8.3.2 Profit Yearly

Subway Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Subway Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Subway Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Subway Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Subway Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as fast food restaurant business plan , organic restaurant business plan , fine dining restaurant business plan , business plan for seafood restaurant , pizzeria business plan and many other business plans.

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Subway Business Plan Template

Written by Dave Lavinsky

Subway Business Plan Template

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their Subway companies.

If you’re unfamiliar with creating a Subway business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a Subway business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your Subway business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a Subway business or grow your existing Subway company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your Subway business to improve your chances of success. Your Subway business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Subway Businesses

With regard to funding, the main sources of funding for a Subway business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for Subway companies.

Finish Your Business Plan Today!

How to write a business plan for a subway business.

If you want to start a Subway business or expand your current Subway business, you need a business plan. The guide below details the necessary information for how to write each essential component of your Subway business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of Subway business you are running and the status. For example, are you a startup, do you have a Subway business that you would like to grow, or are you operating a chain of Subway locations?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the Subway industry.
  • Discuss the type of Subway business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of Subway business you are operating.

For example, you might specialize in one of the following types of Subway businesses:

  • Traditional Subway Business: In this type of Subway business, you will serve customers in a retail operation, offering menu items from the Subway corporate headquarters to serve public customers.
  • Non-Traditional Subway Business: If you are opening a non-traditional Subway business, your location will determine the food choices offered and layout of your restaurant. Such locations are found in hospitals, specialty restaurants within a larger restaurant, those in airport locations and others in sports arena locations.
  • Subway Express: This type of Subway business is focused on customers who have a limited amount of time. Menu items are limited to fast, favorite items and pricing is based on basic menu fare without customized ingredients. Found in convenience stores and pocket retail shops, these businesses are smaller than traditional, but typically serve high-volumes of fast food.

In addition to explaining the type of Subway business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second Subway store location, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the Subway industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the Subway industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your Subway business plan:

  • How big is the Subway industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your Subway business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your Subway business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, corporations, civic organizations and event/venue organizers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of Subway business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other Subway businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, specialty fast food outlets, and traditional dining rooms.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of fast food business are they?
  • What is their pricing (premium, low, etc.)?
  • What sets their business apart from others?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for high-volume customers?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a Subway business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of Subway company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide Subway fare to college-aged students on a large scale promotional basis?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your Subway company. Document where your company is situated and mention how the site will impact your success. For example, is your Subway business located in a busy retail district, a business district, or a standalone building? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your Subway marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute direct mail pieces to your target audience
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your Subway business, including answering calls, planning and stocking Subway items, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th Subway sandwich, or when you hope to reach $X in revenue. It could also be when you expect to expand your Subway business to a second or third location.

Management Team

To demonstrate your Subway business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing Subway businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a Subway business or successfully running a Subway restaurant in a commercial building.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, and/or offer special Subway sales online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your Subway business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a Subway business:

  • Cost of inventory and related packaging
  • Cost of furnishings or accessories
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of friends and associates who are already lined up to buy Subway from your business.

Writing a business plan for your Subway business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the Subway industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful Subway business.

Subway Business Plan FAQs

What is the easiest way to complete my subway business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your subway business plan.

How Do You Start a Subway Business?

Starting a Subway business is easy with these 14 steps:

  • Choose the Name for Your Subway Business
  • Create Your Subway Business Plan
  • Choose the Legal Structure for Your Subway Business
  • Secure Startup Funding for Your Subway Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Subway Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Subway Business
  • Buy or Lease the Right Subway Business Equipment
  • Develop Your Subway Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Subway Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Subway business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

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Sample Subway Franchise Business Plan

Do you need help starting a subway franchise? If YES, here is a sample subway Business Plan.

Subway restaurant is one of the largest restaurant chains in the world. To own this franchise, you need to have a business plan ready. This Subway franchise business plan example is provided for this purpose.

Do you know what it takes to start a Subway sandwich shop? How much does a Subway owner make a year? Subway is a top eatery in the food industry that has been franchising for many years. Though it reached the peak of success in the food business in record time, Subway continues to have increased demand and is expanding faster than ever before.

SUBWAY FRANCHISE BUSINESS PLAN PDF SAMPLE

If you are an entrepreneur with a good eye for lucrative business and a desire to play in the food industry, owning a franchise with Subway is the best thing to do.

This article serves as a guide to buying and running a Subway franchise, so read further with rapt attention to know and understand the company and its system of doing business and see how well you can fit in.

You should know about the organization you want to start a business with, so let me introduce the company before I go into the business model of the Subway franchise.

About Subway Franchise

It all started in 1965 when a young man went to a family friend to solicit college funds. The founder of Subway, Fred DeLuca, got the money he asked for, but his benefactor, Dr. Peter Buck, gave him $1,000 on the condition that he opens a sandwich shop.

This led to the birth of Subway, as both men became business partners, but the name was not always Subway; it started as Pete’s Super Submarines, which was replaced by Subway in 1974.

The first shop was opened in Bridgeport, Connecticut, and about nine years after the first opening, they had managed to open 16 other branches all over the state of Connecticut. This progress looked slow to the founders, who decided to start offering franchising opportunities to boost the expansion of the business.

Since the first franchising unit was opened in Wallingford in 1974, Subway started to experience a rapid expansion. As of 2013, this business opened more than 50 new franchising units weekly!

With global recognition as a nutritious substitute to the traditional fast foods we have around, Subway continues to feed customers with the improvement of their health in mind.

A Subway menu contains breakfast, salads, all sandwiches, guest subs, kids pack, side drinks, and extras. Platters are also available for all kinds of occasions with any size of the crowd.

Currently, over 44,000 Subway franchises are scattered all over 111 different countries worldwide.

These are the vital things you need to know about the Subway franchise;

  • First, you do not need any previous experience with business owners to start a franchise with Subway, but good leadership skills and business management are an added advantage.
  • Even if this is a food business, you don’t need to be a cook because the Subway manual clearly states that there is no cooking or grills.
  • Being a Subway franchisee means you will pay an ongoing royalty fee of 8% and an Ad royalty fee of 4.5%.
  • You are allowed to have absentee ownership.
  • You will need eight to twelve employees to run your Subway franchise.
  • You can build your restaurant by using your contractor or letting Subway recommend one.
  • You can choose to sell your restaurant any time you feel like it; the company has to approve the buyer.
  • You will have proper training and support before you launch your business, and even after you start, there will be periodic training for you and your staff.
  • Lending services are available for you in case you need them.
  • Subway does not explicitly publish any earning claims for its franchisees. You can refer to the Franchise Disclosure Document (FDD) for more information.

Starting your Subway Franchising Business

How much does it cost to own a subway? To start your Subway franchise;

  • You must have a net worth ranging from $80,000 to $310,000, along with other financial requirements.
  • You will need liquid cash ranging from $30,000 to $90,000.
  • You will make an initial investment of $147,050.

These are the steps to acquiring and running your Subway business;

How do I become a subway franchisee?

  • Attend the free seminar organized by the company and meet Subway representatives.
  • Fill out the franchise application form on this website https://subapps1.subway.com/AdditionalInfoApp/index.aspx.
  • You will pay a franchise fee of $15,000. It is a one-time payment that will give you the right to use the Subway trademark and brand name anywhere in the world.
  • Sign the Subway franchise terms of agreement and renewal, which seals your 20 years contract that can be renewed on expiration with the company.
  • Attend the two weeks Subway training course where they groom you and your staff on basic management skills and the Subway system of doing business.
  • Secure a location for your business. Subway will provide you with a list of approved sites during your qualifying process.
  • Purchase food for your restaurant by ordering from a Subway-approved vendor.
  • Launch your business

Subway is headquartered at 325 Sub Wy. Milford, CT 06461, and the present Chief Executive Officer is Suzanne Greco.

SUBWAY FRANCHISE BUSINESS PLAN EXAMPLE

Using this sample business plan, you have a template to work with. We have covered some of the most overlooked areas by newbie entrepreneurs. Now you have the opportunity to put together a plan that captures the vital aspects of doing business.

Let’s get into the nitty gritty without further ado;

  • Executive Summary

Subway Restaurant is a franchise opportunity that seeks to replicate the franchisor’s successes. We are a dynamic team driven by a desire to run a highly efficient business model. We are located in Baton rouge, LA.

Our products and services will consist of those allowed by the franchisor.

Some of these will include the franchisor’s signature product, the submarine sandwich, also known as subs. Others are donuts, muffins, cookies, paninis, salads, and wraps.

Our business will be located in the heart of Baton Rouge’s central business district. This location is strategic and presents us with an opportunity to grow and expand rapidly.

  • Our Products

All Subway Restaurant’s products and services are of the highest quality. We seek to continue this tradition of excellence by making these products available to all our esteemed customers. These products include submarine sandwiches, known as Subs, salads and wraps, paninis, cookies, muffins, and donuts. These will be prepared with specially formulated spices in a hygienic environment.

  • Vision Statement

We will not only continue in the franchisor’s tradition of excellence but will follow a growth model that will result in the opening of multiple units. Because we are expansion-driven, our sights will be set on identifying opportunities from the onset. This will allow us to implement strategies to establish more franchise units quickly; this will be done with the complete guidance of the franchise owners.

  • Mission Statement

Our mission at Subway Restaurant is to offer our clients delicious meals in a cozy and comfortable environment. We also seek to become one of the most productive and competitive Subway franchises.

  • SWOT Analysis

For meaningful growth to be achieved, a SWOT Analysis of our business operations has been conducted. This has allowed us to identify key areas important to achieving our set targets. The following are our findings;

The experience of our workforce is of great importance to us. This is coupled with our strategic location. This location is easily accessible from all directions of the city. This busy location enhances our potential for profitability.

Our firm commitment to growth also counts among our strengths. Every member of our team is driven by this single determination to succeed.

Our weakness can be attributed to the availability of substantial funding. We would have loved to start on a larger scale. The consolation is that we will gradually expand with the right approach and determination, no matter our current size.

  • Opportunities

With a Subway franchise, opportunities are never in short supply. We are taking full advantage of these opportunities to establish a thriving business that will help us achieve three objectives; increase sales and profits, create employment opportunities and satisfy our clients.

Threats faced by our business include the risks posed by a troubled economy or a recession and stiff competition from an oversaturated industry. The former cannot be readily predicted, but there is a chance it could happen anytime.

  • Target Market

A lot of people love to eat out. This is the primary reason restaurants are still relevant. We have a diverse target market: families, single men and women, tourists, teenagers, corporate executives, and lovers. Others include families and the young. These segments of society regularly patronize restaurants.

Our services and products will be targeted at them to help us build a dedicated group of clientele.

  • Sales Projections

With the vast market at our disposal comes the opportunity to grow our client base. To achieve a level of sales sufficient enough to help us realize our growth potential, we have come up with a 3-year projected sales as seen below;

  • First Financial Year.             $390,000.00
  • Second Financial Year.        $560,000.00
  • Third Financial Year.            $800,000.00
  • Marketing and Sales

Marketing is essential to us. We seek to adopt the most effective strategies. These have a direct bearing on sales. We will assume the internet as a tool to promote our restaurant. This will be through creating a user-friendly website revealing every service we provide. Social media marketing will also be adopted.

We will also have a referral program where customers will accumulate points that can be redeemed for our products. Paid ads will run on TV and radio stations in addition to the distribution of handbills.

  • Competitive Advantage

Other businesses offer similar services. However, what sets us apart from the pack is our brand. Subway is a reputable brand with both domestic and international appeal. We will use this advantage to set up a restaurant business to consolidate its previous successes.

This Subway restaurant business plan sample has provided essential information you can work with to draft your unique plan.

While using this as a template, you can use information obtained from your feasibility study to write a plan that will benefit the growth and stability of your business.

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Subway Franchise Business Plan

Subway Franchise Business Plan – Starting a Small Sandwich shop

  • Subway franchise ownership has continued to rise in popularity

Subway franchise ownership has continued to rise in popularity, and midway through 2024, new sandwich shops are opening up in small towns and larger cities all across America.

Wise offering a subway franchise business plan

  • Wise Helps Subway entrepreneurs in starting a small sandwich shop
  • Wise writing a subway franchise business plan with help of professional MBA writers

Wisebusinessplans is offering a subway franchise business plan and is in the process of factoring current market projections and regional consumer data to assist Subway franchise owners and other sandwich shop entrepreneurs in garnering a greater market share and more significant future earnings.

“Taking a little time to enjoy a custom-prepared sandwich, made with fresh ingredients, is always a pleasure, whether you are eating lunch alone or with a friend,” said Joseph Ferriolo, Director of Wisebusinessplans. “It is the quality of the ingredients that makes the sandwich worthwhile, and at Wise, we feel that the time and work effort we put into all the custom-crafted subway franchise business plan and services that we offer is also what makes them a quality choice for sandwich shop owners and entrepreneurs.”

Wise Helps Subway entrepreneurs in starting a small sandwich shop

Wisebusinessplans provides state-of-the-art subway franchise business plans for Subway entrepreneurs and sandwich shop businesses that are custom-crafted by MBA-qualified writers and designers.

All Wisebusinessplans are created and designed one at a time, for each particular client, to showcase and highlight the positive ideas and business details that will lead to a more prosperous business future. Wise also offers restaurant-specific services, like menu and business website design .

“Subway franchise owners and sandwich business entrepreneurs can be confident that their business planning needs will be taken seriously and their plans prepared accurately and in a courteous and professional manner when dealing with Wise,’ added Ferriolo.

Wise writing a subway franchise business plan with help of professional MBA writers

Wisebusinessplans, staffed with MBA professional business plan writers , researchers, and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.

Bonus Tip: Find out different ways how to own a franchise with no money .

The cost of opening a Subway franchise can vary depending on several factors, such as location, size of the restaurant, and equipment requirements. Generally, the initial investment required can range from $116,000 to $263,000, which includes the franchise fee, equipment, leasehold improvements, and other startup costs.

Subway offers extensive support to its franchisees. This includes site selection assistance, training programs, ongoing operational support, marketing and advertising materials, access to proprietary recipes and ingredients, and regular updates on new products and promotions. Franchisees also benefit from a network of experienced franchise owners and the brand’s global recognition.

Yes, Subway welcomes franchisees from diverse backgrounds, including those without prior experience in the restaurant industry. The company provides comprehensive training programs to equip franchisees with the necessary knowledge and skills to run a successful operation. They offer both in-person and online training covering various aspects of running a Subway franchise.

The time it takes to break even and start making a profit with a Subway franchise can vary depending on several factors, such as location, competition, and local market conditions. On average, it can take between 2 to 3 years to reach profitability. However, this timeline is not guaranteed and may differ based on individual circumstances and the effort put into operating the business.

Yes, Subway allows franchisees to own multiple locations, and many successful franchisees have multiple restaurants. However, the opportunity to own multiple franchises may be subject to certain criteria, including financial qualifications, operational experience, and the availability of suitable locations. Franchisees interested in owning multiple franchises should discuss their aspirations with the Subway franchise development team to explore the possibilities.

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Subway – Franchise Business Plan

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Subway - Franchise Business Plan

  • 04 Feb, 2019

Founded in 1965,  Subway is a privately owned fast-food chain that primarily sells sub sandwiches, as well as salads and other food items.  All Subway restaurants are franchised and the company only employs a small head office staff. Currently, Subway has more than 40,000 restaurants operating in 102 different countries. In the U.S. alone, the company serves nearly 2,800 sandwiches every 60 seconds. This restaurant has traditionally grown through its flexible franchise model and surpassed McDonald’s as the number one fast-food restaurant in the U.S. in terms of store numbers.

Subway franchisees can choose from a variety of traditional and non-traditional locations. Compared to other fast-food chains, Subway allows franchisees to open a very small or a large restaurant from 160 to 2,700 square feet. The restaurants can be with or without seats, in a mall, a hospital, a university, as a drive-thru, or as a free-standing restaurant. It is the franchisees’ responsibility to find the location  of the restaurant.  Joorney Business Plans  offers a comprehensive location-based market analysis to meet the various needs of Subway franchisees.

The initial investment for establishing this franchise business ranges from $89,550 to $328,700, depending on the size, construction costs, and the equipment needed. The Subway restaurant business can be started with a minimum equipment investment depending on the restaurant’s size.

The Subway license is purchased for a one-time fee of $15,000. The license entitles franchisees to carry the trademark, to open up a Subway restaurant, and to have unlimited access to everything there is to know about the Subway brand. Once the restaurant has opened, franchisees pay 8% of the net sales as a royalty fee. In addition, 4.5% of net sales go into the national marketing budget. Joorney Business Plan writers have extensive experience in developing long-term financial projections  for Subway restaurants.

The aim of the marketing campaigns is to drive profitable sales for Subway franchisees. Franchisees actively participate in the running of the franchisee advertising fund and receive help to conduct local marketing activities. Over the past decade, it has significantly boosted its marketing campaigns and has been at the forefront of advertising toward a healthier demographic. Subway constantly works on creating new products, optimizing processes, and developing new decors. Joorney Business Plans writes marketing strategies  that are in line with the  franchise agreement .

Financial Assistance

The franchisor offers an equipment leasing program to most franchisees in the U.S. Subway deems the equipment lease to be a true lease and not a financing lease. Equipment leases are written for the term of five years. The franchisor also offers to finance $10,000 of the initial franchise fee under its minority loan program for qualified franchisees purchasing their first franchise at the full $15,000 franchise fee.

In addition, Subway may loan money to franchisees in connection with a Subway restaurant. The terms and purposes of these loans are negotiable. The franchisor may change or eliminate these loan programs and equipment leasing programs without any prior notice to franchisees. Joorney Business Plan writers can develop in-depth, long-term financial projections in line with the leasing or loan agreements with the franchisor.

All Subway franchisees have the advantage of a well-proven system that has been working for over 50 years . Due to the popularity of the products, the Subway system is a welcoming opportunity for a successful future.

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subway franchise business plan sample

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GET THE ANSWERS YOU NEED

To make a better investment, is restaurant, business, or franchising experience required to become a subway franchisee, does subway have single and multi-unit franchise opportunities, what are the minimum financial requirements.

*Depending on territory, higher requirements may be necessary.

What is the Franchise Agreement term?

What is the estimated initial investment for subway franchise ownership.

*Per item 7 of Subway Franchise Disclosure Document (FDD)

What is the initial franchise fee?

*Per Subway Franchise Disclosure Document (FDD)

What are the royalty and advertising fees required for Subway franchise owners?

How much does it cost to remodel a subway restaurant, how often will i need to remodel, is a remodel a complete “gut and rebuild” type of renovation, how do the subway franchise buildout and remodel costs compare to other qsr brands, what buildout options are available for subway franchisees, what is the average length of time to develop a subway restaurant location, does subway have a required training program, does subway provide guidance on purchasing equipment and supplies, can i buy existing subway restaurants that are open and operating today, what experience and financial requirements are necessary to buy existing subway restaurants, what additional initial expenses can be expected after the purchase of an existing subway restaurant, does subway have resources available to help identify and acquire existing restaurants, what makes subway non-traditional restaurants a great fit for your location.

  • Highly recognizable brand that people know and trust with craveable menu options.
  • Flexible, custom-designed floor plans, adaptable to almost any space.
  • Operations are simple. No cooking, grilling, or frying is required.
  • Our products are consistent and highly portable for “on-the-go” customers.
  • Subway has menu options for all day parts: breakfast, lunch, and dinner.
  • We are developing innovative and convenient programs, such as Grab & Go.

How many non-traditional Subway restaurants are there?

What non-traditional subway restaurant location types are available, can i be the subway franchisee at my non-traditional location, or would i have to lease to an existing franchise operator, where will i buy food for my subway restaurant.

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Franchise Sandwich Shop Business Plan

Start your own franchise sandwich shop business plan

Franchise Sub Shop

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The purpose of this business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. The owners of the company are willing to invest $30,000, and assume over $110,000 in short-term liability to secure the funding for inventory, and early operations. The SBA 504 loan we seek is in the amount of $200,000, and if approved, will be amortized to 10 years.

The franchiser, “The Sub Shop Corp.,” is one of the fastest growing franchises in North America. Sales last year topped $800,000,000. The chain is positioned somewhere between traditional fast food restaurants, and sit-down restaurants. This segment of the market is attuned to the health benefits of their eating habits, are more conscious of their buying habits than the general population, and more importantly, they have higher incomes and are willing to pay more for a better fast food choice. Our goal is to be that choice in the Ashland Metro area.

To succeed with our goal, and to encourage a healthy lifestyle, we will sponsor local sporting events, and give 3% of profits to local charities. We will build roots into the community. We will also market our products with local businesses, the famous Shakespearean Festival, to local hotels, and offer catering services through local party supply stores and through close ties to local hotel managers and executives. 

Our primary goal for this plan is that it help us secure this $200,000 SBA loan. Once we have done that, our goal will be to build value for our constituents, ourselves, our employees, our customers, and the community. We see these goals as being consistent with the goals the SBA expects of itself and its guarantors.

Franchise sandwich shop business plan, executive summary chart image

1.1 Objectives

Our first objective is to open the Franchise restaurant four months from the day that our site is confirmed by the realtor.  Our site was confirmed in April, therefore our goal is to be up and running by August.  Our P&L and Balance Sheet all begin in August.  Start-up costs between April and August may be found in the Start-up Summary Section.

The Sub Shop will turn a profit by the beginning of our second fiscal year of operations.

We will pay down our $200,000 SBA loan to $180,000 by the end of year one.

Repeat customers will constitute 70% of our overall business by the end of year one. We will track customer habits and loyalty through a local marketing research firm, and publish the results of these findings to our employees once a quarter.

Net Profit for year one will be 21%.

1.2 Mission

Our mission is to bring to market the tastiest and healthiest fast food in Ashland, at a slight cost premium over other fast food restaurants.   Our high standards of quality and cleanliness will establish our reputation as the cleanest fast food restaurant in Ashland. 

Our community is as important to us as making a profit. We will devote 2% of profits to a local women’s shelter, and 1% to a local environmental conservation fund. This company is founded on the concept that good works and good deeds not only serve the needs of the community, but will also keep our company healthy and committed to the success of its customers.

1.3 Keys to Success

The most important key to success is our location. It is very important that our location live up to our expectations, and is convenient to as many potential customers as possible. As stipulated by the franchise agreement, our “Type A – Profile 1” location must contain a minimum of 6,000 customers within a four block radius (or five minute walk time). The pedestrian traffic must be adequate and the lunch habits of the customers must be conducive to eating out.  

Another key to success lies with our ability to execute our plan. If we neglect one or more aspects of our plan, whether that is our numbers, our employees, our cleaning and food standards, or our commitment to customers, we will not succeed and thrive.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

“The Sub Shop” Corporation franchises, and sometimes owns and operates quick-service Italian-style sub sandwich shops called, appropriately, “The Sub Shop” subs.

The Sub Shop’s upscale concept fits a niche between fast food and fine dining–offering the customer the best benefits of both segments.  The company provides the convenience of fast food with rapid response times, affordability, as well as carry-out and home meal replacement options.  The Sub Shop also offers a fresher and tastier alternative to typical fried fast food products such as hamburgers and french fries.

The Sub Shop’s concept was born in the kitchen of a popular Italian sit-down restaurant called Gianni’s.  The goal of the original owner was to provide great Italian food in a clean, urban environment, and at a reasonable price.  After two years as Gianni’s, the owner changed the name to The Sub Shop and began selling subs and soup to go.  In 1993, the company expanded to two stores and sales tripled.  Financing was secured in December of 1993, and the company became a local Franchise, then a national Franchise.  Now with 53 stores in 23 states and four countries, The Sub Shop has taken the Fast Food segment by storm by producing a better product than its competitors, and at a moderately low price.

2.1 Company Ownership

Ninety-seven percent of the restaurant belongs to Walsh and Walsh LLC. The company was formed in Oregon in 1995, and is owned by Jack William Walsh and his father Luke Walsh. Luke owns 77% and Jack owns 30% of Walsh and Walsh LLC.  The remaining 3% is held by Lisa McKewan, Store Manager.

2.2 Start-up Summary

The start-up table shows a summary of our overall start-up costs. The highest initial outlay is for the franchise fee. This is required to launch the franchise. After paying our Franchise fee, our only liability to the franchise will be the 7% cost of sales, and 2.2% advertising charge. Normally the franchise fee would be paid in interest accruing installments, but we decided to forego this to keep the books as clean as possible and to reduce the possibility of a “parent/child” conflict between our company and the constituents.

Cash requirements for start-up are $19,700, and most of this will sit in a zero interest bearing, highly liquid bank account.  The first month our change in accounts payable will top $61,000, so we need this $19,700 in case sales are not what we expected. If sales are 30% off projected, this $19,700 will help us gather enough cash to pay off our accounts payable within 30 days. The principles will invest a combined $30,000 to start-up the franchise. We expect that the majority of this will be paid back to the owners within two years of operations, in the form of dividends. This investment makes up over 8% of the total start-up requirements for the company. The remainder consists of one $65,000 short-term interest bearing, unsecured personal loan, one $15,980 interest-free “First Card Visa” 0% promotional loan, and a $200,000 long-term loan guaranteed by the SBA 504 program. The term of the expected loan is 10 years.

The SBA loan that we are seeking will be secured via the pre-appraised market value of the land and property, as well as the improvements to be made on the property through 2001. The estimated net market value of the property following all improvements is approximately $320,000.

Franchise sandwich shop business plan, company summary chart image

2.3 Company Locations and Facilities

The company will be located between Oak St. and Water St. on Highway 99 in Ashland, Oregon.   It is the busiest shopping district in Ashland, and is very close to world famous Lithia Park, also a bustling tourist destination.  The building will be decorated like many of the merchants along this thoroughfare; as would befit a former 19th century gold-mining town.

We will offer a large variety of Submarine sandwiches, salads, soups, chili, chips, cookies, and sodas. The sandwiches are made with The Sub Shop’s unique sweet mustard sauce and each loaf of bread is made fresh daily. The bread is toasted for every order and the soups are made daily.

3.1 Product Description

All of our sandwiches are available for customization. In addition, customers will love the fresh, toasted bread, and the freshly sliced meats and cheeses. 

Below is a short list of some of the subs we will market, the rest of the products are broken down by unit sales in the sales forecast table:

German Snack: Italian Salami, Bologna, Roast Beef, Tomato, Onion, Bell Pepper, Cheese, Vinegar & Oil and Salt & Pepper upon request.

Swiss Delight: Cheeses (3), Tomato, Onion, Bell Pepper, Cheese, Vinegar & Oil and Salt & Pepper upon request.

Spanish Conqueror: Cheeses (2), White Meat Chicken, Jalapeno Sauce, Tomato, Onion, Bell Pepper, Conqueror & Oil and Salt & Pepper upon request.

American Suburban: PB&J.

American Urban: Tofu, Onions, Tomatoes, Cucumber, Carrot, and two Cheeses.

American Traditional: Angus Beef, American Cheese, Lettuce, Tomato, with a 1/4 slice Kosher Pickle.

3.2 Competitive Comparison

Our competition consists of on-campus sandwich shops, fast food restaurants, and downtown eateries. There are three SubSub Sandwich shops in the Ashland metro area, and 10 fast food restaurants. Our competition will be fierce, but our specialized sub sandwiches will set us apart from the competition, as will our focus on healthy, yet tasty fast food. SubSub has emphasized the benefits of their healthy sandwiches, yet their sandwich bread is often tasteless and stale, they don’t toast their bread, they don’t use a special sauce, and their production facilities are rarely clean enough to make dining in their restaurant an appetizing venture.

The other fast food restaurants in Ashland will offer a more serious challenge: How do we position ourselves so that people know food is both healthy AND tasty. Many people who eat fast food burgers and fries are not concerned with the health benefits of such activities, but rather, the way the food tastes. To be competitive, our sales literature and promotions will make it clear that our products are tastier than any greasy hamburger, yet will provide a fun, guilt-free eating experience.

3.3 Sales Literature

Our sales literature consists of menus supplied by The Sub Shop and custom flyers designed in-house. The custom flyers will offer catering prices, explain the difference between our lunch specials and those of our competitors, and show our hours of operation. We will place the catering and lunch service flyers strategically near Oregon Shakespearean theatre events, park events, with local businesses, and in Jackson County community centers.

3.4 Sourcing

The Sub Shop Corp. will provide the supplies necessary for operation. Due to bulk buying by The Sub Shop Corp., and our standardized franchise-based supply line, our purchasing costs will be 10% below similar costs incurred by a non-Franchise restaurant and our payment days average 45 instead of the industry median of 30 days. 

To maintain a conservative financial perspective, we have not built this 10% discount into our cost of goods in the Profit and Loss Statement. We have calculated cost of goods as a flat 35% of sales, an average for our industry. We will update these amounts with real figures once we have three months of purchase history. We expect to revise our sourcing costs down by at least 10% in November.

3.5 Technology

We will take advantage of the latest technology in order to speed our business processes and develop more efficient operations. In planning for the launch, we have purchased three copies of Business Plan Pro software. Each principle has been given a segment of the plan to work on. Jack is in charge of writing all franchise-specific topics, Luke is in charge of generating and explaining the numbers, and Susan is responsible for all operations-specific topics. Each person synchronizes their machine with the secureplan.com secure server, making the most recent version of the business plan available at all times on the Web.

In addition to using technology to establish the business model and methodology, we also use technology for day-to-day operations. The Sub Shop Corp. supplies us with the latest in ordering equipment, including a merchant credit and debit card account, number verification, inventory management software and timeclock (HR) software. Each employee is given a cell phone for personal use, and in exchange for this relatively inexpensive benefit, they are expected to work flexible hours, and respond when called in to replace an employee that is sick, or otherwise not available for their shift.  

Technology is also used for routine maintenance and sustainable operations. The company uses only biodegradable soaps and cleaning supplies, and encourages all employees and customers to recycle plastic, glass, and cardboard items. We view these options in sustainability as being tied directly to advances in technology. For instance, as wind and solar power become available through the local utility, we will opt to source through those options.

3.6 Future Products

The product mix is determined by corporate (biodegradable).  Future product suggestions are welcome by corporate, and if approved, may become part of the product mix.

Market Analysis Summary how to do a market analysis for your business plan.">

Our market consists of both tourists, downtown workers, and students from Southern Oregon University.   Over 362,000 tourists visit Ashland each year–100,000 for the Shakespearean Festival and 262,000 for other recreational/shopping activities. Tourist make up the largest segment of our target market, at about 85% of the total market for our products.  There are about 18,000 people living and working in Ashland.  If we can convince just 15% of those people to buy our sandwiches twice a month, we’ll sell 65,000 sandwiches to that market alone in 2001.  Add that amount to 20% of all tourists to the Ashland area, and those two segments alone will buy 138,000 meals.

In addition, demographics have shifted in recent years from traditional households (two parents with children) to more non-traditional households; as a result, many adults feel they have less free time.  Consumers report that they are eating out more often in order to free up time normally spent cooking, and use that time to enjoy their families and to take advantage of other leisure activities. 

From the Ashland Chamber of Commerce: Ashland (pop. 18,560) has built its economy on a resource base of timber, favorable climate, attractive landscape, cultural attractions, a well-educated labor force and education. In addition, Ashland’s location off Interstate 5 and the Southern Pacific Railroad, and its proximity to the Rogue Valley International-Medford Airport, give it market access that is more favorable than usual for a rural town. To offset the risk that comes with dependence on one economic sector, the City of Ashland and the Chamber of Commerce encourage the diversification of markets. Establishment of light manufacturing firms with value-added components, sophisticated services catering to a geographically dispersed clientele, and retailing targeted to local residents are especially encouraged. The Oregon Shakespeare Festival attracts more than 100,000 visitors annually. And because Ashland is considered a “destination” city, an additional 258,427 people visit here for its other attractions such as recreation, shopping and sightseeing. Ashland, while widely known for the nine-month Shakespeare Festival, is also the location of the only federally funded wildlife forensics lab and research facility in the country. Southern Oregon University plays a large part in Ashland’s economic health, with approximately 5,130 students, 576 faculty, 207 staff, 26 temps and 691 student employees.

The City of Ashland’s population over the last four years has averaged 1.4% growth and is not expected to deviate from that rate The City of Ashland’s “official population projections” show a 19,995 population projection for the year 2,005. Over the 10-year period 1995-2005, a total of 2,010 new residents to Ashland are expected. The City of Ashland’s average household size is 2.22 (1990) persons per unit (12) compared to the average household size of 2.34 in 1980.

4.1 Market Segmentation

The largest market  is tourists.  Our next largest target market consists of downtown workers.   Weekend shoppers and students who work or visit downtown make up the remaining two percent of the total market.

Franchise sandwich shop business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Downtown Workers: We will target downtown workers through local businesses, advertising, event sponsorship, and word of mouth advertising.

Students: Ashland has a seasonal student population of around 4,700. We expect to reach students through campus activities and marketing, as well as by sponsoring special student events.

Tourists: Over 100,000 tourists will visit the Oregon Shakespearean Festival in 2001. Approximately 262,000 people will visit Ashland for it’s premier recreational activities. We will reach tourists at the time they visit Ashland. Most tourists aren’t thinking, “Where am I going to find good, inexpensive lunches?” when they plan their trips because they know fast food venues are abundant everywhere in America. The strategy will be to stand out from the other venues available on the street, and letting people know our food is relatively inexpensive, but without degrading the premium ambience of shopping in Downtown Ashland.

Weekend Shoppers: Weekend shoppers come from Medford to shop for clothes, gifts, and crafts in downtown Ashland. Over 40,000 people live and work in Medford, and we predict that at least 8% of those people will at some point shop in Downtown Ashland.

4.2.1 Market Needs

There are two market needs we are attempting to fill.  First, there’s a need for a fast food restaurant that produces tasty fast food, at a low cost, in a clean environment.   There are many people, considered in the traditional sense to be “Middle Class” and above who will not set foot inside a fast food restaurant due to a) the restaurant’s lack of cleanliness and b) the relative poverty and despair displayed by the people working in these fast food  restaurants. 

To fill the needs of these customers, we will market products that appeal to their healthy lifestyles, their taste buds, and their sense of “place.”  In addition, our food line, tables, floors, and counters will be cleaned constantly throughout the day, and we will maintain a very high standard of cleanliness.

4.2.2 Market Trends

The market for fast food is becoming more demanding. While fast food chains such as D-Lite and others in the mid-1980s failed in their attempt to market low calorie fast food, since the 90’s, some companies have found that healthy fast food pays off. Garden burgers have become prevalent at many fast food restaurants, and even some fast food burger franchises are beginning to offer gardenburgers, and other soy alternatives.  

While marketing fast food only as “healthy” would be corporate suicide, there is a trend towards quality in both food and ambiance. As mentioned in the Market Needs topic, many people are heading for restaurants that offer fast food at a slightly higher price, but at a much higher quality, and delivered by employees who do not feel degraded or otherwise fatalistic about their role at work. While the latter issue may be debated by intellectuals in Management 410 B-school courses or  readers of the current bestselling book, “Fast Food Nation,” the fact remains that American society will continue to want more for less. If we pursue the niche of customers that reside between the bargain-hunters and the spendthrifts, and of those, the ones that are repulsed by standard fast food practices, lack of cleanliness, and the total lack ambiance inherent to most fast food restaurants, we will do a brisk business. 

Consumers spend about 46% of their food budget on eating out.

4.2.3 Market Growth

The National Restaurant Association predicts that the QSR market will grow slightly slower than the overall market for food services. This is due to reduced discretionary income, and recessionary economic pressures in 2000 and 2001. The overall growth rate in the fast food business is expected to be 4.4% in 2001. Growth in catering services is expected to be at around 6.5%. Based on the fact that only about 20% of our sales will be generated from catering services, and that our franchise resides in the QSR sub-market of the fast food market, a slower growing market during a recession, we have pegged our overall market growth rate at a weighted 4.82%.  However, because of the faster than average growth of the Ashland area, and the increase in tourism in Jackson County over the last few years, we have estimated that our potential customer base will grow at a healthy 8.57% clip.

4.3 Industry Analysis

Food service industry sales will reach an estimated $30 billion in 2010, or over 3% of Gross Domestic Product.  Within this industry, the QSR (Quick Service Restaurant) segment represents over 2/3 of total traffic and over half of restaurant sales.  QSRs are defined by the industry primarily based upon menu item, with the burger and pizza sub-segments accounting for over half of total QSR sales.  QSR sales are estimated to reach $15 billion by 2010.

4.3.1 Industry Participants

The industry is composed of several large brand-name restaurants, and a large number of local fast food chains. Depending on where you look in any given year, 4-5 new fast food outlets may open and close their doors. The industry is always changing and is a highly competitive arena where staying power and customer loyalty is difficult to acquire. The participants in the Ashland market include Burger King, McDonald’s, Taco Bell, Taco Time. In the QSR market, Blimpie, Subway, and several local sub-shops are industry participants most likely to compete directly with The Sub Shop.

4.3.2 Distribution Patterns

We distribute our products direct to customers, both through retail and through our catering service. We don’t rely on a channel of resellers or distributors to get our products into the hands of consumers.

4.3.3 Competition and Buying Patterns

The fast-food business is based largely on the impulsive choice of consumers. Many people buy their business lunch, lunch, or family dinners at a fast food restaurant, and those fast food restaurants offer not necessarily the best selection, but the most reliable menu and the fastest order completion time. Customers will try other fast food restaurants, and shop around, but the majority of their fast food purchases are from one of their favorite fast food or QSR restaurants. Our goal is to capture those customers, and to build loyalty to the product through purchase punch cards, consistent daily specials, and a direct mail list.

4.3.4 Main Competitors

Our main competitors are the major national fast food franchises.  SubSub is our largest competitor, with 12,868 franchises in the U.S. alone.  

SubSub licenses franchises throughout the nation, and offers two locations in the Ashland Metro area. McDonald’s only has one store in the Ashland area. 

SubSub contributes to the growth in our market by advocating for healthy eating habits via online, TV, and radio advertising. They are our largest competitor, yet they also contribute to the nationwide growth of the healthy food segment of this market. We can count on them to bring people into our stores, and will target their local operations through direct mail flyers that offer specials to customer that bring in their SubSub 10-sandwich punch cards.

Strategy and Implementation Summary

Our #1 strategy is to focus on our customer experience. Our success hinges on whether customers receive what we promise them, and are pleased enough to come back for more. Our KISS (Keep it Simple Stupid) approach will be successful only if we don’t distract ourselves from the core business of making good sandwiches fast, and of treating the customers as if they are special. 

As with any business model in the new millennium, we must adapt our strategy to the customer and market trends, while maintaining consistency of brand and message. This is a challenge for any business in any industry because the nature of business will always, and has always determined that the best strategy with the most resources behind it will survive. This millennium has proved to be very successful in growing this market, and of supporting it’s franchises.

5.1 Strategy Pyramid

5.2 value proposition.

Our value proposition is that we offer high-quality, healthy fast food at a reasonable price. Our facilities are clean and our food is tastier than that of our competitors. The ambiance of our facilities contribute to customers’ desire to eat their meals in a comfortable, healthy environment.

5.3 Competitive Edge

We have a competitive edge in regards to the overall quality and differentiation of our products, and in the cleanliness and ambiance of our seating area. Our sandwiches, soups, etc. are all of the finest quality, and have been refined through taste-tests sponsored by The Sub Shop Corporate. Our seating area will be clean, the murals and prints on the wall will feature airy Italian landscape and European lifestyle motifs. The walls will be painted a rich yellow color, the tables and chairs are a rich walnut color, and the floor will consist of high-quality tile. 

We will differentiate our food from SubSub’s in regards to taste, quality of bread and contents, attentiveness to customers, and overall experience. We will build off of SubSub’s national marketing strategy so that we gain from their conversion of burger eaters to sandwich eaters, but alternately prove that we are more responsive to customers and offer better fare than SubSub franchises.

5.4 Marketing Strategy

Our Marketing Strategy is to reach the largest amount of tourists, residents, and students for the least amount of money.  

Our strategy will focus on three solid points:

  • Building customer loyalty.
  • Extending the franchise brand locally.
  • Develop local word-of-mouth advertising (buzz).

5.4.1 Positioning Statement

For people looking for a fast, friendly, and tasty lunch, we produce a quick meal.  Our seating area will be clean and the overall ambiance of the place will be pleasing to the senses.  The food will be good and the service, friendly and fast.

5.4.2 Pricing Strategy

Our pricing strategy is different for different customers. Prices to retail customers will be fixed by the chairs, and based on a relative cost of living indicator. Retail prices will be competitive at about $6 for the average meal. This is about 30% above McDonald’s and Burger King prices, but only about 15% above the average price of a SubSub sandwich. Customers are simply willing to pay more for healthy, flavorful food served in a clean, comfortable environment.

Our highest margins will come from our catering services and large sub products. We will focus on expanding this segment of the market as soon and as aggressively as possible.

5.4.3 Promotion Strategy

The chairs will promote our products on the national level. In order to reach our local customers, and build loyalty, we will offer special mid-day promotions, sponsor local community events, advertise in the local classified paper, and our President will become a leading figure and spokesman in the community.

Our strategy is to focus on promoting the business through local PR efforts, rather than paid advertising.

5.4.4 Distribution Strategy

We plan to distribute our products direct to customers, without the use of a separate channel of distributors.

5.4.5 Marketing Programs

Our marketing programs will include customer-centric appeals to switch from the competition, build loyalty, provide cost value to the customers, and build word of mouth marketing.

Here’s a list of the sales and marketing programs we intend to implement within the next 15 months:

  • Five daily in-store regular specials, at least 15% off one particular sandwich item.
  • A direct mail coupon offering 50% off your first sandwich when you bring in a stamped SubSub card and sign up for our coupon mailing list.
  • High profile sponsorship of two local sporting or charity events.
  • 20% off a menu item when you bring in your Oregon Shakespeare festival ticket stub.
  • Free delivery to any of the local hotels (market only through hotels), and offer to pay hotels a slotting fee.

We may institute more programs as we see fit. This list of programs is aggressive when compared to the local marketing done by our competitors, so this should give us an early advantage as long as we can keep cash balance and sales numbers up.

5.5 Milestones

The following table shows important milestones for the franchise Sub Shop.

5.6 Sales Strategy

Our sales strategy will be to reach the largest amount of Jackson county residents and tourists with consistent value-added incentives to purchase our products and visit our restaurant. In this industry, and especially as a franchise, our marketing programs are almost indistinguishable from our sales programs. The indistinguishable handles a lot of the national and regional marketing, and we just pay our fee to have it done. Our flexibility will lie in our ability to push the boundaries of freedom the indistinguishable has given us, and to take advantage of opportunities to differentiate ourselves on sales by sale level.

5.6.1 Sales Programs

5.6.2 sales forecast.

The majority of our revenue will be generated through medium subs and cookies/desserts. The breakdown by product is below.

5.7 Strategic Alliances

The fast-food business is based largely on the impulsive choice of consumers. Many people buy their business lunch, lunch, or family dinners at a fast food restaurant, and those fast food restaurants offer not necessarily the best selection, but the most reliable menu and the fastest order completion time. Customers will try other fast food restaurants, and shop around, but the majority of their fast food purchases are made through one retailer. Our goal is to capture those customers, and to build loyalty to the product through purchase punch cards, consistent daily specials, and a direct mail list.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Our managers are also owners. We want our managers to take a personal stake in the success of the company, and for that reason we have given them a share of any profits they generate. 

Specific information about each manager is available in the following plan topics.

6.1 Personnel Plan

Most of our employees will come from the University of Southern Oregon in Ashland. They will be part-time students and will not need healthcare benefits or 401K benefits. This will hold our payroll burden to less than 8% of total payroll.

The store will hold an annual rafting trip and picnic on the Illinois River each summer. This “team building” exercise will come out of the marketing budget. Please see the Profit and Loss table for details.

Our employees will be respected, and will wear a company polo or sweatshirt, not a tight-fitting, artificial fiber, company-mandated jumpsuit. Our employees will be paid more (in salary & benefits) than employees at most other fast food restaurants will be given tuition reimbursements, thereby making them more empowered, and more content workers. In this way, we will meet the needs of our market, and differentiate our company from the myriad of fast food behemoths, who’s primary goal is to churn out worthless, tasteless food in a degraded facility and by degraded employees.

6.2 Organizational Structure

The organizational structure is very flat. While it’s important that our manager on duty is clearly in charge, we will not belittle our employees through rankism that disempowers them from taking initiative. Our manage on duty will have the final say regarding all decisions, yet we have trained her to teach the employees how to react to customer issues on their own and respond based on their knowledge of company policy, and when that fails them, their common sense. Fortunately all of the people we have lined up for our open positions appear to have an abundant supply of common sense.

6.3 Management Team

The management team has a combined 30 years of experience in the food service industry, with 15 years of delicatessen experience. 

Luke Walsh, the owner, owned and managed a deli in downtown Portland, OR for 15 years. During this period, he turned the deli into a full-service convenience mart, added a dining area, and increase the menu from 10 items when launched, to over 100 items prior to his exit from the company. Luke sold the company to a husband/wife entrepreneur team in 1994 for $2 million, and has been living off personal investments and other ventures for the last seven years. Luke received his MBA from Portland State University in 1998, and earned his BA in finance from the University of Oregon in 1989. 

Lisa McKewan, Store Manager, has a BA in Psychology, and worked for over 15 years as manager of the The Greentree Restaurant in Ashland. This restaurant is known for its friendly waitstaff, diverse and award-winning menu, outdoor seating, and excellent service. Lisa turned The Greentree Restaurant from a small, 600 sq. ft deli, to a full-service restaurant. She helped the owners find investors, and helped write the marketing and business expansion plan. She managed the day-to-day operations of the business, trained and hired all waitstaff, set the menu, and managed all advertising spending.  Lisa will assume the Store Manager position in title, a step down for her, but in exchange for being flexible in this regard, she will receive 4% ownership in the company. Once the owner has moved out of day-to-day operations, presumably around year three of operations, Lisa will receive another 2% of the company as stipulated by her employment contract.

6.4 Management Team Gaps

The only gap we face is the fact that none of us have run a franchise business. Since both Lisa and Luke have experience running a sole proprietorship, and non-franchised restaurant, our experience will more than compensate for the increased “hand-holding” that comes with owning a franchise.

Due to the limited number of people managing the restaurant, our goals may not be met if we were to lose a manager or owner. We have drawn up a legal contingency plan with a $1 million policy on the owner to prevent this from disrupting the business. We have also allowed for a cash balance that would allow for a recruitment bonus to another Store Manager if Lisa were to leave for any reason.

Financial Plan investor-ready personnel plan .">

Our financial plan is available in the following chapters. Our numbers are based on past experience, knowledge of the industry, growth expectations for the fast food sector nationwide, and common sense.

7.1 Long-term Plan

Our long-term plan includes expansion into the Medford market in year two, followed by healthy dividend payouts in years three through five. Our goal is to build a business out of two franchises, and run each franchise as a profit center for the purpose of building wealth for employees, the community, and the Walsh family.

7.2 Important Assumptions

The SBA 504 loan program stipulates that loans for the purpose of purchasing and improving small business real estate will not exceed 7.5%. The loan is pegged to the 10 year treasury note +1.7%. The current rate for the US Treasury Note is 5.13%, so our estimated long-term loan rate will be about 7%.

The tax rate includes the Oregon State Revenue Tax, currently at 6.6% of NET revenue. We have prorated the assumptive state tax rate to 4.6% due to the fact that this tax is levied on NET revenue, not GROSS. The Federal tax rate average for our net revenue is expected to average 31%. Thus, or assumed total tax rate for this table is 37.6%.

7.3 Key Financial Indicators

The following chart shows the projected benchmarks.

Franchise sandwich shop business plan, financial plan chart image

7.4 Break-even Analysis

Our break-even analysis is based on a rough estimate of fixed costs. We predict average fixed costs to include the cost to lease the building, equipment leases, and various other equipment costs and fees. Our variable costs include the cost of labor, food inventory, and other product-related costs. Our variable cost estimate is $1.14 per unit, although that number may be revised as we review our actuals in the coming months.  

Our monthly break-even unit sales are 12,754. This includes units other than sandwiches, such as cookies, soda, chips and other add-ons. The basis for this break-even point is an average of entrees (sandwiches) and add-ons. The average per unit revenue is $3.26.

Franchise sandwich shop business plan, financial plan chart image

7.5 Projected Profit and Loss

The following table is the projected profit and loss for franchise Sub Shop.

Franchise sandwich shop business plan, financial plan chart image

7.6 Projected Cash Flow

The following chart and table shows the projected cash flow.

Franchise sandwich shop business plan, financial plan chart image

7.7 Projected Balance Sheet

The following table is the projected balance sheet for the franchise Sub Shop.

7.8 Business Ratios

Our ratios table shows industry numbers for SIC 5812, Eating Places. The SIC industry averages are generic and do not reflect our precise numbers.

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Subway Cafe Franchise Business Plan

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Resources On Subway Cafe Franchise

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

The Subway Cafe Franchise Business Plan aims to solve the problem of providing a quick and convenient breakfast or snack option for busy professionals and students who are always on-the-go. The market is filled with individuals who rely on fast food restaurants for their meals due to their busy lifestyles. However, most fast food restaurants do not offer healthy breakfast options. There is a demand for healthy breakfast or snack options that can be prepared and served quickly, which is where Subway Cafe comes in.

Subway Cafe Franchise creates a demand-driven market that caters not only to the student population but also busy professionals, where they can grab a quick bite on their way to work or school. The franchise model provides a solution to the problem of finding a quick and fulfilling breakfast or snack option that is easily accessible and healthy. It provides a unique take on the traditional Subway model, catering to the particular demand of the market for quick and healthy breakfast options.

With the Subway Cafe Franchise Business Plan, the solution we offer is a convenient breakfast and snack option for busy professionals and students on the go.

Our coffeehouse-style setup features quick and delicious breakfast sandwiches, bagels, pastries, and other grab-and-go items, alongside coffee and free Wi-Fi. Our menu items are carefully crafted using only the best ingredients and equipment.

We also offer outdoor seating options for those who want to take a quick break from the hustle and bustle of the city. Our loyalty rewards program encourages repeat business and builds trust with our customers by providing a seamless and efficient customer experience. By offering a simple and convenient solution, we aim to make the lives of our customers easier and more convenient, while building a successful and sustainable business.

Target Market

Our Subway Cafe Franchise Business Plan targets a defined customer base of busy professionals and students looking for a quick and fulfilling breakfast or snack option to fuel their busy lifestyles. These customers are likely to purchase our coffeehouse-style breakfast sandwiches, bagels, pastries, and other grab-and-go items as they rush to work or school in the bustling city of New York.

Our prime storefront location in the heart of the city makes it convenient for our target market to stop by on their way to work or class. With our free Wi-Fi and outdoor seating options, we provide the perfect on-the-go breakfast or snack option for those who need to get in and out quickly. Our loyalty rewards program also encourages repeat business and helps us build trustworthy customer relationships.

By targeting this specific customer base, we aim to become the go-to destination for people looking for a quick and convenient breakfast or snack in the city. By providing a seamless and efficient customer experience, we hope to establish ourselves as a staple of the busy New York lifestyle and become a thriving and sustainable Subway Cafe Franchise Business Plan for years to come.

Competition

As a new player in the breakfast and coffee market in New York City, Subway Cafe will be competing with a variety of substitutes and alternatives. The quick-service restaurant industry is highly competitive, with established players like Dunkin', Starbucks, and McDonald's all vying for a piece of the market share.

Subway Cafe's differentiation will be its focus on breakfast sandwiches, bagels, pastries, and other grab-and-go offerings in a coffeehouse-style setup. This model offers a unique value proposition, catering to busy professionals and students who need a quick and convenient breakfast or snack option on the go.

In addition to direct competitors, Subway Cafe will also be competing against other alternative breakfast options such as breakfast bars, smoothie shops, and food trucks. It is important for the Subway Cafe franchise to use clever marketing tactics, great customer service, and quality products that set them apart from the competition.

Financial Summary

The financial plan for the Subway Cafe Franchise Business Plan is designed to ensure profitability and sustainability. Key highlights of the financial plan are:

  • Projected start-up costs of $350,000, including franchise fees, equipment, ingredients, and marketing expenses.
  • Projected sales of $600,000 in the first year, with an expected annual growth rate of 10%.
  • Projected operating expenses of $450,000, including rent, staff salaries, and other overhead costs.
  • Projected net profit of $150,000 in the first year, with an expected annual growth rate of 15%.
  • Loyalty rewards program will cost 5% of total revenue to encourage repeat business.
  • The franchisee will have to pay a 8% royalty fee on gross sales to Subway corporate.

With a strong business model, efficient operations, and a focus on customer satisfaction, the Subway Cafe Franchise Business Plan is poised for financial success in the competitive New York City market.

Funding Requirements

Our Subway Cafe Franchise Business Plan will require an initial investment of approximately $500,000 to cover startup costs and operational expenses. This amount will be used to cover the following:

  • Rent for our storefront location in a prime area of New York City
  • Purchase or lease of equipment, including ovens, refrigerators, and coffee machines
  • Ingredients and supplies for our menu items
  • Salaries for staff, including sandwich makers and cashiers
  • Marketing and advertising expenses to promote our business and attract customers
  • Franchise fees to Subway corporate
  • Contingency funds for unexpected expenses or emergencies

We believe that our Subway Cafe Franchise Business Plan has the potential to be a profitable and sustainable venture, and we are seeking investors who share our vision and can provide the necessary funding to help us get off the ground. We are open to discussing various investment options and welcome the opportunity to meet with interested parties to discuss our business plan in more detail.

Milestones and Traction

Our Subway Cafe Franchise Business Plan aims to launch in 2023 in New York City, with the goal of establishing a thriving and sustainable business for years to come. To achieve this, we have created a roadmap of milestones that will help us track our progress and ensure we stay on track.

By hitting these milestones, we believe we can achieve our financial and funding goals, maximize profits, and create a successful Subway Cafe Franchise Business Plan that meets the needs of students, busy professionals, and on-the-go customers in New York City.

Problem Worth Solving

The Subway Cafe Franchise Business Plan seeks to solve the problem of busy professionals and students who have limited time in the morning but still need a quick and fulfilling breakfast or snack option to fuel their day. With the growing trend of fast-paced lifestyles, the need for a quick and convenient breakfast or snack option has become more important than ever before.

Many people find it challenging to consume a healthy breakfast on-the-go due to their busy schedules, resulting in a lack of energy, focus, and productivity throughout the day. That is where we come in.

Our cafe-style setup will provide customers with a quick and delicious breakfast or snack option, alongside their morning coffee. We will offer a variety of breakfast sandwiches, bagels, pastries, and other grab-and-go items that are easy to consume on the fly, making it the perfect solution for those who are always on-the-go. With free Wi-Fi and outdoor seating options, customers can enjoy their breakfast in a relaxed environment or grab it and go, all in a time-efficient manner.

We aim to solve the problem of finding healthy and satisfying breakfast options in a fast-paced lifestyle, making it easier for our customers to maintain a balanced diet while keeping up with their busy schedules.

Our Solution

At the Subway Cafe Franchise Business Plan, we understand the needs of busy professionals and students who need a quick and fulfilling breakfast or snack option to power their busy lifestyles. Our coffeehouse-style setup offers a wide range of breakfast sandwiches, bagels, pastries, and other grab-and-go items that are readily available and easy to consume on the fly. We provide a solution that alleviates the problem of customers who are looking for a quick and convenient breakfast or snack option.

Our menu has been carefully crafted to offer high-quality and delicious items that appeal to a wide range of taste preferences. Our breakfast sandwiches are made with fresh and wholesome ingredients and are available in a variety of flavors and options. Our bagels and pastries are fresh and fluffy, and our coffee is brewed to perfection using premium quality beans.

In addition to our menu items, we offer free Wi-Fi, outdoor seating, and a loyalty rewards program that provides incentives for customers to return and enjoy our products and services. We pride ourselves on our seamless and efficient customer experience, which ensures that our customers can get in and out quickly and with ease. Our solution is perfect for anyone who needs a quick and convenient breakfast or snack on-the-go, and we are committed to delivering the best products and services to our customers.

Validation of Problem and Solution

The Subway Cafe Franchise Business Plan addresses the busy lifestyle of students and professionals who need a quick and convenient breakfast or snack option. According to a report by NPD Group, Americans are eating more breakfast meals on-the-go than ever before, with 43% of breakfasts eaten outside of the home. In addition, a study conducted by the National Coffee Association found that 64% of Americans drink coffee every day.

These statistics demonstrate that there is a growing demand for quick and satisfying breakfast options that can be consumed on-the-go. The Subway Cafe franchise business model offers a solution to this problem by providing a coffeehouse-style setup with breakfast sandwiches, bagels, pastries, and other grab-and-go items that are easy to consume on the fly. By offering free Wi-Fi and outdoor seating options, we are creating a space where customers can fuel up and recharge before their busy day.

We plan to validate our solution by conducting market research to gather feedback from potential customers on their breakfast and snack preferences. We will also track sales and customer feedback to ensure we are meeting their needs and expectations. As we grow the business, we will continue to collect data and make adjustments to our products and services to ensure we are providing the best possible customer experience.

Product Overview

The Subway Cafe Franchise offers a variety of quick and delicious breakfast sandwiches, bagels, pastries, and other grab-and-go items alongside fresh coffee. As a coffeehouse-style setup, our products and services are perfect for busy professionals and students who need a quick and convenient bite on-the-go.

Our menu items are carefully crafted with the best ingredients, ensuring that they are not only tasty but also fulfilling, providing the energy our customers need to start their day. We offer a range of options to suit different dietary needs, including vegetarian and gluten-free choices, so that everyone can find something to enjoy.

Our customers benefit from the ease and convenience of our products and services. We understand that time is precious for our hectic lifestyles, and we offer a fast and efficient service with minimum wait times, so that our customers can get back to their busy schedules with an energizing breakfast or snack in hand. Catering to the needs of our customers is our top priority, and we believe that providing high-quality coffee and breakfast options at an affordable price sets us apart from other fast-food chains.

Currently, there are several competitors in the New York City market that offer coffee and breakfast options in a fast-paced, grab-and-go environment. These competitors include Starbucks, Dunkin' Donuts, and numerous local coffee shops.

However, the Subway Cafe Franchise Business Plan stands out from these competitors thanks to our unique partnership with Subway, which allows us to leverage their strong brand recognition and existing customer base. Additionally, our menu of quick and delicious breakfast sandwiches, bagels, and pastries has been specially crafted to appeal to busy professionals and students who need a quick and satiating bite on-the-go.

We also offer outdoor seating and free Wi-Fi, providing a comfortable and convenient environment for our customers to enjoy their breakfast while getting work done or catching up on email. Our customer loyalty program is another key differentiator, incentivizing repeat business and encouraging long-term customer relationships.

Overall, we believe that the Subway Cafe Franchise Business Plan has what it takes to successfully compete in the bustling New York City market and become a popular destination for busy customers on-the-go.

Roadmap: Products & Services

At Subway Cafe Franchise, our primary goal is to provide quick and convenient breakfast and snack options alongside coffee to cater to the needs of busy professionals, students, and on-the-go customers.

As part of our business plan, we have taken the following steps:

In the next steps of our business plan, we plan to:

  • Launch our Subway Cafe Franchise and begin serving our delicious menu items to our target customers
  • Continuously evaluate and improve our menu items and customer experience based on feedback from our customers
  • Expand our marketing efforts to reach a wider audience and attract more customers
  • Explore additional revenue streams through catering and delivery services, depending on market demand

By following these steps and continuously evaluating our business plan, we aim to establish a thriving and sustainable Subway Cafe Franchise in the bustling city of New York.

Market Segmentation

Market segmentation is the process of dividing potential customers into distinct groups based on specific characteristics. The following table outlines the potential customer segments for the Subway Cafe franchise business:

By targeting these specific customer segments, Subway Cafe can effectively market its breakfast offerings and increase its market share.

Target Market Segment Strategy

Our ideal customer is a student or busy professional who is always on-the-go and needs a quick and convenient breakfast or snack option. This customer values speed and convenience above all else, but also wants quality food and beverages. By offering a coffeehouse-style setup with grab-and-go items, we cater to this customer's needs. Additionally, our outdoor seating area, loyalty program, and free Wi-Fi are added perks that will attract and retain this target market segment. We will use targeted marketing efforts, such as social media advertising and local promotions, to reach this customer base and build a loyal following.

Key Customers

Our ideal customer archetype for the Subway Cafe franchise is the busy, on-the-go individual who values convenience and quality. This includes students who need a quick breakfast or snack before class, as well as busy professionals who don't have time for a sit-down meal. These individuals prioritize speed, affordability, and taste, and are likely to become repeat customers if their needs are met. They are the main advocates for our business and play a crucial role in our success.

Future Markets

Based on the customer segments and value proposition outlined in the business model canvas, the potential market for a Subway Cafe franchise is significant. The model caters to students and busy professionals who need a quick breakfast or snack on-the-go, and the coffeehouse-style setup provides a convenient option for those looking to grab a bite alongside their morning coffee.

The business strategy of offering breakfast sandwiches, bagels, pastries, and other grab-and-go items fits well within this market, as these are all items that can be consumed quickly and easily. The outdoor seating area and free Wi-Fi could also attract customers who are looking for a place to study or work while enjoying their breakfast or coffee.

There is also potential for growth in the loyalty program, as it could encourage repeat business and increase customer retention. As the market continues to demand convenience and efficiency, a Subway Cafe franchise that capitalizes on these needs is well-positioned for success in the future.

Here is a table of potential competitors in the breakfast and coffee industry:

While there are established competitors in the market, the Subway Cafe franchise can differentiate itself by offering a unique coffeehouse-style setup and a menu of breakfast sandwiches, bagels, and pastries.

Marketing and Sales Plan

Our marketing and advertising strategy will focus on reaching our target audience of students and busy professionals through multiple channels. Our goals are to increase brand awareness, drive foot traffic to our storefront, and encourage repeat business through our loyalty program.

We will allocate a portion of our budget towards local advertising, such as flyers and billboards, as well as digital advertising through social media platforms and search engines. We will also leverage our partnership with Subway to promote our cafe franchise.

Advertising channels:

  • Local flyers and billboards
  • Social media advertising
  • Search engine advertising
  • Subway promotions and partnerships
  • Increase brand awareness
  • Drive foot traffic to storefront
  • Encourage repeat business through loyalty program

Based on market research and analysis, as well as the capacity and pricing strategy of the Subway Cafe Franchise Business Plan, we anticipate strong sales and steady growth over the next several years. With a prime storefront location in the bustling city of New York, NY, we expect a substantial amount of foot traffic from students and busy professionals who need a quick breakfast or snack on-the-go.

Our pricing strategy will be competitive and in line with industry standards, allowing us to attract price-sensitive customers while still maintaining profit margins. We will also offer a loyalty rewards program to encourage repeat business and incentivize customer loyalty.

Additionally, we will use a variety of marketing tactics to drive sales and awareness for the Subway Cafe franchise. This will include targeted social media campaigns, partnerships with local businesses and organizations, and word-of-mouth referrals. With these strategies in place, we anticipate steady growth in sales and profitability over the long-term.

Location and Facilities

Equipment and tools.

In order to operate a successful Subway Cafe franchise, the following equipment and tools are necessary:

Investing in high-quality equipment and tools is essential for ensuring an efficient and effective operation. These costs may be offset by the revenue generated from the sale of breakfast sandwiches, bagels, pastries, coffee, and other grab-and-go items. Additionally, leasing equipment might be a more viable option for businesses with limited funds, or for those who do not want to commit to long-term ownership.

Management and Organization

Organizational structure.

Here is an overview of the organizational structure of the Subway Cafe franchise:

The flow of information is as follows: The franchise owner communicates with the store manager, who then communicates with the assistant manager, cashier, and food prep/cook staff. The marketing manager, if applicable, reports directly to the franchise owner.

Management Team

At Subway Cafe Franchise, we plan on building a strong, dedicated management team to oversee the day-to-day operations of the business. We anticipate hiring individuals with extensive experience in the food and beverage industry, with a proven track record of managing successful cafes and restaurants. Our potential candidates will possess strong leadership skills, excellent communication abilities, and a passion for providing outstanding customer service. We believe that assembling a team of highly skilled and experienced professionals will enable us to consistently deliver exceptional customer experiences and drive the growth and success of our business.

Management Team Gaps

At this time, there are no significant management team gaps for the Subway Cafe Franchise Business Plan. However, as the business grows and expands, additional candidates may need to be identified for roles such as operations management, marketing, and financial management. These roles will require individuals with expertise in their respective fields to ensure the continued success of the business.

Personnel Plan

Running a successful Subway Cafe Franchise requires a strong team of individuals who are passionate about providing excellent customer service and high-quality food and beverages. The following table outlines the potential positions that we expect to require:

We will prioritize hiring individuals who have experience in the food and beverage industry, as well as those who are enthusiastic about providing exceptional customer service. All employees will receive comprehensive training on our menu items, customer service policies, and cafe procedures. We will also offer ongoing training and professional development opportunities to ensure that our team is always up-to-date and well-equipped to meet the needs of our customers.

Company History and Ownership

The Subway Cafe Franchise Business Plan is a hypothetical business venture set to launch in 2023 in New York City. The franchise is owned and operated by a team of experienced business professionals with a passion for providing quick and convenient breakfast options to busy professionals and students.

The inspiration for the Subway Cafe Franchise Business Plan comes from the success of the Subway brand in the United States and around the world. As a well-established and recognized brand, Subway has an impressive track record of offering healthy, customizable, and affordable food options for on-the-go customers. By leveraging the strong Subway brand, the Subway Cafe Franchise Business Plan hopes to attract and retain customers by offering a coffeehouse-style setup with quick and delicious breakfast options.

The ownership team of the Subway Cafe Franchise Business Plan has extensive experience in the food service industry and has successfully launched and managed a variety of businesses in the past. They are committed to running a successful and sustainable franchise and have invested significant time and resources into developing a solid business plan that will ensure the success of the Subway Cafe for years to come.

As part of our Management and Organization plan, we have created a detailed roadmap of specific goals and objectives that will help us manage and steer our Subway Cafe Franchise Business Plan. This will include:

Key Metrics

The key metrics that will help gauge the overall performance and health of our Subway Cafe franchise include:

  • Sales revenue: Measuring the total amount of revenue generated from the sales of breakfast sandwiches, bagels, pastries, coffee, and other grab-and-go items.
  • Customer satisfaction: Gathering feedback from customers through surveys and reviews to ensure that they are satisfied with the quality of service and offerings, and to make improvements as necessary.
  • Customer retention rate: Measuring the percentage of customers who return to our cafe, which is a key indicator of customer loyalty and satisfaction.
  • Employee productivity: Monitoring the efficiency and effectiveness of our staff in performing their daily tasks and responsibilities.
  • Inventory management: Measuring the accuracy of our inventory management system to avoid overstocking or understocking products, which can impact our bottom line.

Tracking these KPIs on a regular basis will help us make informed decisions and adjustments to our business strategy to ensure the long-term success of our Subway Cafe franchise.

Financial Plan and Metrics

Sales forecast.

Below is the projected sales for the three years (2023, 2024, 2025) broken down by product categories:

Note: the above sales forecast is based on market research and industry trends and will be adjusted based on actual sales data.

Starting and operating a Subway Cafe franchise requires investment in both startup and operational costs. The following tables outline the estimated expenses for each category:

Startup Costs

Operational expenses.

It is important to note that actual expenses may vary and additional costs may arise during the course of business operations. Regular monitoring and adjustment of the financial plan is necessary to ensure the business remains profitable and sustainable.

Projected Profit and Loss

Our revenue stream will primarily come from the sales of breakfast sandwiches, bagels, pastries, coffee, and other grab-and-go items. Based on market research and projections, we anticipate generating the following profits and losses over the next three years:

As shown in our projected profit and loss statement, we anticipate strong revenue growth over the next three years, with a gross margin percentage of 70% and a net profit percentage increasing from 30% to 37%. Our focus on providing quick and convenient breakfast and snack options alongside coffee will cater to the needs of busy professionals and students, while our loyalty program and high-quality menu items will encourage repeat business and drive profits. We will carefully manage our expenses, including rent, staff salaries, equipment and ingredients, marketing expenses, and franchise fees for Subway, in order to maximize profits and ensure a strong return on investment for our franchise.

Projected Cash Flow

As part of our financial plan, we have built a projected cash flow statement for the first three years of our Subway Cafe Franchise Business Plan.

Our inflow will come from the sales of breakfast sandwiches, bagels, pastries, coffee, and other grab-and-go items. Our outflow will primarily be driven by rent for our storefront location, staff salaries, equipment and ingredients for menu items, marketing expenses, and franchise fees for the Subway brand.

Overall, we expect our cumulative net cash flow to reach $200,000 by the end of 2025, as we establish a thriving and sustainable Subway Cafe Franchise Business Plan that caters to the needs of busy professionals, students, and anyone looking for a quick and convenient breakfast or snack option on-the-go.

Projected Balance Sheet

The following table shows the projected balance sheet for three years (2023, 2024, 2025).

As the table shows, the projected assets of the Subway Cafe franchise are expected to increase over time, driven by sales growth and expansion plans. Liabilities and equity are also projected to increase in line with the growth of the business. The franchise's financial plan and metrics indicate a solid and sustainable business model that can provide a steady income stream for franchisees.

For our Subway Cafe franchise, we intend to hire a team of experienced and reliable staff who will be able to provide excellent customer service and maintain high standards of cleanliness and food quality. Our team will consist of one manager, three part-time assistants, and two full-time baristas.

Compensation for our staff will be competitive, with salaries ranging from $10-$15 per hour depending on experience and position. We will also offer benefits such as health insurance, paid time off, and ongoing education and training opportunities to enhance employee skills and knowledge.

Our staff will be an integral part of our business operations, with the manager responsible for overseeing day-to-day operations and ensuring the smooth running of the cafe. Baristas and assistants will be responsible for preparing and serving food and beverages, as well as maintaining cleanliness and organization in the cafe.

Use of Funds

The following table outlines the use of funds for the Subway Cafe Franchise Business Plan:

These funds will be used to secure a prime storefront location in the heart of New York City, purchase high-quality equipment and ingredients for our menu items, hire and train an expert staff of sandwich artisans, develop a strong marketing campaign, and pay franchise fees to Subway. This investment will help establish a thriving Subway Cafe Franchise Business Plan and achieve our financial and funding goals.

Exit Strategy

In the long-term, we plan to explore acquisition opportunities with larger restaurant chains or private equity firms. We also plan to consider selling the franchise to interested buyers who share our vision and commitment to quality and service. Additionally, we may consider passing down the franchise to a family member or trusted employee who has the drive, passion, and skills necessary to keep the business thriving. Whatever path we choose, we will ensure a smooth and seamless transition to ensure the success of the Subway Cafe franchise for years to come.

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Politics & Policy

Glory of moscow's 80-year-old subway tainted by stalin connections.

Corey Flintoff

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Visitors check out the Soviet-era metro cars exhibited at the Partizanskaya subway station in Moscow, as part of festivities marking the subway system's 80th anniversary. Pavel Golovkin/AP hide caption

Visitors check out the Soviet-era metro cars exhibited at the Partizanskaya subway station in Moscow, as part of festivities marking the subway system's 80th anniversary.

Moscow this year is celebrating the 80th anniversary of its subway system — the Moscow Metro — a crowning achievement of the Soviet Union's unprecedented forced industrialization in the 1930s.

One of the world's biggest and busiest subways today , it has dark connections to the repressions of Soviet dictator Josef Stalin.

To celebrate, Metro officials launched a series of commemorative events. One of the most popular was a parade of vintage subway trains — the oldest of them dating from 1935, when the first section of the Moscow subway was completed.

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A re-enactor in Soviet costume from the 1930s peers out of a vintage subway car as part of the anniversary celebrations. Corey Flintoff/NPR hide caption

A re-enactor in Soviet costume from the 1930s peers out of a vintage subway car as part of the anniversary celebrations.

A brass band played as the freshly renovated trains passed through the ornate stations of Moscow's Circle Line, which loops around the center of the city. Actors in period costumes posed as the first Soviet passengers to enjoy the achievement.

Some of the leading Soviet artists and architects of the day designed the stations, which are known for the mosaics and other artwork that adorn the walls.

Airat Bagautdinov, who leads a tour that's described as "Moscow as seen by an engineer," says a lot of the early work on the tunnel system was accomplished by sheer human sweat.

"The construction of the first line of this Moscow subway is very basic, because they really didn't have much mechanization," Bagautdinov says. "It was a big experiment. They didn't know how to construct the Metro; they didn't know what methods to choose."

At the beginning the builders of the Moscow subway had help from engineers who had worked on the London subway, but Stalin worried that they were learning too much about the layout of the city, so he had them tried for spying and deported.

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A November 2012 view of the mosaics at the Komsomolskaya station of the Koltsevaya Line of the Moscow subway. The station was opened in 1952. Kirill Kudryavtsev/AFP/Getty Images hide caption

A November 2012 view of the mosaics at the Komsomolskaya station of the Koltsevaya Line of the Moscow subway. The station was opened in 1952.

The construction of the Metro was a major priority for Stalin, who saw it as a way to demonstrate the superiority of socialism over the capitalist world, which at the time was deep in the Great Depression.

He put one of his best managers in charge of the project, Lazar Kaganovich, known for his ruthlessness as the "Iron Commissar."

The project was "one of the highest-profile showcase constructions of the forced industrializations of Stalin's five-year plan," says Stephen Kotkin, a historian at Princeton and a fellow at the Hoover Institution. "Kaganovich has a high profile in this, because it's got to get done. And they need it to be a success — that is, the Metro's got to work."

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Soviet dictator Josef Stalin put Lazar Kaganovich (in white cap) in charge of the subway construction. Here, he is shown surrounded by workers and a young Nikita Khrushchev (second from the left) as he inspected the new subway and work accomplished in Moscow in March 1934. AP hide caption

Soviet dictator Josef Stalin put Lazar Kaganovich (in white cap) in charge of the subway construction. Here, he is shown surrounded by workers and a young Nikita Khrushchev (second from the left) as he inspected the new subway and work accomplished in Moscow in March 1934.

The thousands of workers who dug the first subway needed to be fed, along with the tens of thousands who built massive steel plants and tractor factories during the same time. And the Soviets needed hard currency to buy foreign-built machinery for their new industries.

That meant taking the Soviet Union's grain harvest from the farming regions and leaving the people on the farms to starve.

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The newly opened Kaluzhskaya station in Moscow, shown here in December 1949. AP hide caption

The newly opened Kaluzhskaya station in Moscow, shown here in December 1949.

"Kaganovich, like Stalin, bears direct responsibility for the famine," Kotkin says. "Probably 5 [million] to 7 million people died from the famine, across the Soviet Union."

A Dark View Of Dostoevsky On The Moscow Subway

A Dark View Of Dostoevsky On The Moscow Subway

The artwork at many of the stations features representations of idealized Soviet people: soldiers, sailors, brawny industrial workers and collective farm women holding ripe sheaves of grain. They underline the Metro's role as a symbol of Soviet achievement — but they're also an ironic reminder of the ruthless means that were employed to build it.

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The Moscow Metro – MCC – MCD – everything about capital’s subway

Moscow Metro map and journey planner app called Yandex.Metro is available for iOS and Android for free.

We have a great Moscow Metro & Stalin Skyscrapers Private Tour across all famous metro stations, available for you every day.

1. Famous Moscow metro stations

Kievskaya (circle line).

Kievskaya Metro Station (Circle line)

The station was opened on March 14, 1954. It was named after the nearby Kievsky Railway Station. Decorating of station is devoted to friendship of Russian and Ukrainian people. Rich mosaic decoration is made from smalt and valuable stones by project of Ukrainian architects, chosen from seventy-three works presented on competition.

Kievskaya (Dark-blue line)

«A holiday in Kiev» wall painting at Kievskaya Metro Station (Dark-Blue line)

It was opened on April 5, 1953. Design of the station is devoted to the Soviet Ukraine and reunion of Ukraine and Russia. The station is decorated with a large number of the picturesque cloths executed in style of socialist realism in fresco technique. The fresco «Holiday in Kiev», made in 1953 was practically destroyed in 2010, due to an accident during nearby constructing works. While the fresco recovery, restorers revived its original appearance that had gone through many changes since its creation.

Ploshad Revolutsii

Famous dog at Ploshchad Revolyutsii Metro Station

The station was opened on March 13, 1938. The most interesting feature of the station is 76 bronze figures, situated in niches of 18 arches. This peculiar gallery of images of Soviet people, aimed to personify force and power of the country, its glorious past and bright future. One of the bronze sculptures — a dog that accompanies a frontier guard — is believed to bring good luck if you touch its nose.

Prospekt Mira

Prospekt Mira Metro Station

Prospect Mira station of the Circle line was opened on January 30, 1952. It used to be called Botanical Garden up to June 20, 1966. The station’s decoration is devoted to development of agriculture in the USSR. Light marble and bas-reliefs by sculptor G. I. Motovilov decorate poles of the station. Famous smalt panel «Mothers of the World» by A. N. Kuznetsov is situated in the lobby.

Komsomolskaya

Komsomolskaya Metro Station

Komsomolskaya station was opened on January 30, 1952. The station has rich decoration devoted to a fight of USSR against overseas aggressors and victory in the Great Patriotic War. Mosaic panels from smalt and valuable stones, created according to sketches of the Lenin Award winner Pavel Corin, represent famous Russian commanders and weapons of different eras.

Novokuznetskaya

Roof mosaic at Novokuznetskaya Metro Station

The station was opened on November 20, 1943. Its name was originally written through a hyphen: ‘Novo-Kuznetskaya’. The interior of the station is rich with decorating elements. The idea of creative force and power of Soviet people, its remarkable victories in the Great Patriotic War found realization in architectural design of station. The perimeter of the escalator arch is decorated with bronze sculptures by the sculptor N.V.Tomsky.

Novoslobodskaya

Novoslobodskaya Metro Station

Novoslobodskaya station was opened on January 30, 1952. It was called after Novoslobodskaya street, where the station is situated. 32 original stained-glass windows from multi-colored glass, framed with steel and gilded brass and the famous mosaic panel «World peace», situated at the face wall the station, are made by sketches of Pavel Dmitriyevich Corin.

Dostoyevskaya

Portrait of Fyodor Dostoyevsky at Dostoyevskaya Metro Station

Dostoevskaya is comparatively new station, opened on June 19, 2010. It is situated at Suvorovskaya Square. Russian writer Fedor Dostoyevsky was born and lived in this district of Moscow. Therefore, the station bears his name and features scenes from his works «Crime and Punishment», «The Idiot», «Demons», «The Brothers Karamazov». Artist Ivan Nikolaev, the author of the decoration, said that depicting scenes of violence shows depth and tragedy of Dostoevsky’s work.

2. General information about Moscow metro

Metro working hours, navigation, wi-fi.

The Moscow Metro is open from about 5:30 am until 1:00 am. The precise opening time varies at different stations according to the arrival of the first train, but all stations simultaneously close their entrances and transitions to other lines at 01:00 am for maintenance. The minimum interval between trains is 90 seconds during the morning and evening rush hours. Each line is identified according to an alphanumeric index (usually consisting of a number), a name and a color. Voice announcements in Russian refer to the lines by name and by numbers in English. A male voice announces the next station when traveling towards the center of the city or the clockwise direction on the circle line, and a female voice – when going away from the center or the counter-clockwise direction at the circle. The lines are also assigned specific colors for maps and signs.

Free Wi-Fi is called MT_FREE and available on all 14 lines (inside the trains).

Using Metro services is frequently the fastest and the most efficient way to get from one part of the city to another. But during daytime Moscow Metro stations are usually overcrowded so if you want to just enjoy the beauty of the underground, it’s better to visit it late in the evening.

MCC and MCD

Since 2016 The Moscow Metro is connected to two new types of rail transport. The first one is MCC – Moscow Central Circle. It has 31 stations around the city with changes to metro stations (most of them require to walk a few minutes via the street). The second one is MCD, Moscow Central Diameters, a system of city train services on existing commuter rail lines in Moscow and Moscow Oblast. MCD has several lines, they’re being marked as D1, D2 etc. Changing to both MCC and MCD from the Metro is free when your journey is within the city. Both MCC and MCD lines exist on all of the Moscow Metro maps.

Interesting facts about Moscow metro

213 people were born in the metro during the World War II, when it was used as a bomb shelter.

There are 76 bronze sculptures of workers, peasants, soldiers, sailors, etc. at Ploshchad Revolyutsii station. There is legend connected with this station. To pass any examination successfully, a student should touch the bronze dog’s nose («the Frontier Guard with a Dog» sculpture). You can easily understand high popularity of this legend by looking at the polished nose of the dog.

It is said that some of the magnificent mosaics at several central stations, for example the «World Peace» mosaic at Novoslobodskaya, were made with the pieces of enamel and smalt, taken from the famous Christ the Savior Cathedral, before it’s destruction.

As any other dungeon the Moscow metro, has its own ghosts. The most famous one is the old lineman. He is not dangerous and usually hides into the wall, when people appear. The ghostly metro train is much more dangerous. It appears after midnight at the Circle Line and consists of old-time carriages. It sometimes stops at the stations and opens its doors, and then goes back into the darkness. It is said that the souls of Stalin’s prisoners, perished during the building of the metro are locked in the train forever.

3. Moscow Metro tickets

1 or 2 trips.

You can buy tickets in ticket offices or in automatic ticket machines. Passes for 1 or 2 trips are the most expensive. They sold only in ATM and cost 55 and 110 rubles (€0.75 and €1.51) respectively.

More than 2 trips

All the other kinds of tickets are available in the ticket offices. Tickets for bigger amount of trips are more profitable.

«90 Minutes» ticket

A ticket «90 minutes» is valid for one trip on the metro and an unlimited number of trips on surface transport within this time. It costs 65 rub (€0.89).

The «Troyka» card

You can also use «Troyka» – refillable card to pay for travelling on all kinds of public transport – metro, buses, trolley-buses, trams, monorail and blue minibuses. With «Troyka» one trip costs 35 rub (€0.48).

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IMAGES

  1. Subway Franchise Business Plan

    subway franchise business plan sample

  2. Subway business plan sample by Valland Joy

    subway franchise business plan sample

  3. Download New Subway Business Plan Template can save at New Subway

    subway franchise business plan sample

  4. Subway Franchise Business Plan

    subway franchise business plan sample

  5. Franchise Business Plan

    subway franchise business plan sample

  6. Subway Business Plan Template [Update 2023]

    subway franchise business plan sample

COMMENTS

  1. Subway Business Plan Template [Update 2024]

    2.1 The Business The Subway franchise, located in Hillsborough, California, will be bought and owned by Harry Jacob. Jacob is a well-known franchisee who has been in this business for the past 10 years. He is currently running three franchises of notable restaurants in California. 2.2 Management

  2. Master the Subway Franchise: 9 Steps to a Winning Business Plan!

    How To Write a Business Plan for Subway Franchisee in 9 Steps: Checklist August 18, 2023 By Henry Sheykin Resources On Subway Franchise Financial Model Business Plan Value Proposition One-Page Business Plan SWOT Canvas If you're considering owning a Subway franchise, you're in good company.

  3. We're building a better Subway

    Subway has new and existing franchise opportunities available for experienced multi-unit operators. Build your portfolio with a globally recognized brand.

  4. Subway Business Plan Template [Updated 2024]

    Written by Dave Lavinsky Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their Subway companies. If you're unfamiliar with creating a Subway business plan, you may think creating one will be a time-consuming and frustrating process.

  5. Sample Subway Franchise Business Plan

    Home / Business Plans / Sample Subway Franchise Business Plan Do you need help starting a subway franchise? If YES, here is a sample subway Business Plan. Subway restaurant is one of the largest restaurant chains in the world. To own this franchise, you need to have a business plan ready.

  6. Subway Franchise Business Plan

    Wisebusinessplans is offering a subway franchise business plan and is in the process of factoring current market projections and regional consumer data to assist Subway franchise owners and other sandwich shop entrepreneurs in garnering a greater market share and more significant future earnings. Wise offering a subway franchise business plan

  7. Franchise Business Plan for the Food Industry

    The initial investment for establishing this franchise business ranges from $89,550 to $328,700, depending on the size, construction costs, and the equipment needed. The Subway restaurant business can be started with a minimum equipment investment depending on the restaurant's size. The Subway license is purchased for a one-time fee of $15,000.

  8. PDF Subway Food Franchisee Business Plan Example

    Subway Food Franchisee Business Plan Example | Upmetrics Subway Food Franchisee BUSINESS PLAN The Place Where Fresh is the Taste Prepared By John Doe (650) 359-3153 10200 Bolsa Ave, Westminster, CA, 92683 [email protected] https://upmetrics.co Table of Contents Market Analysis Lithe Rock, AR Demographics 17 18 Staffing a Compensation

  9. Subway Franchise Financial Model

    The model presented above is an example Fully editable financial model template in Excel format specifically built for Subway franchises with the latest Franchise Disclosure Document 5-year Pro Forma financial statements Breakeven analysis Return on investment Valuation Free hands-on support Download for $250 See example

  10. Craft a Winning Subway Franchise Business Plan

    Yes, the Financial Plan and Metrics section of our business plan template can be customized to suit your specific financial goals and projections for your Subway Franchise startup. You can enter your revenue forecasts, cost analysis, profitability projections, and key financial metrics to create a tailored financial plan for your business.

  11. Frequently Asked Questions

    The estimated initial investment for a Subway restaurant ranges from $229,050 - $522,300,* depending on various factors such as building size, configuration, and location (not including real estate). *Per item 7 of Subway Franchise Disclosure Document (FDD)

  12. Food Franchise Business Plan: Guide & Template (2024)

    We have created this sample food franchise business plan for you to get a good idea about how a perfect food franchise business plan should look like and what details you will need to include in your stunning business plan. ... Subway Menu Menu Description All Day Value — includes the famous $5 foot long and the $3 Six-Inch Select; Featured ...

  13. Crafting a Winning Subway Cafe Franchise Business Plan in 9 Easy Steps!

    Writing a business plan for a Subway Cafe franchise can be a daunting task, but by following these 9 steps, you can create a comprehensive and well-thought-out plan that will set you up for success. Through researching franchise requirements, analyzing the target market, and evaluating competition, you will gain valuable insights that will ...

  14. Subway Business Plan

    Market Positioning In general, it is good to demonstrate a solid understanding of the market positioning that the Subway brand has. The positioning is focused around providing a wide selection of healthy and high quality sandwiches in convenient locations that are affordable to the mainstream consumer. Operations

  15. Subway Franchise Business Plan Sample

    Subway restaurant is one starting the largest restaurant chains in who global. To own this franchise, you need to have a business plan ready. This S-bahn franchise business plan example is presented for this use. Do it know what information takes to start a Subway sandwich shop? How much does a Subway owner make a year?

  16. Franchise Sandwich Shop Business Plan Example

    Executive Summary. The purpose of this business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. The owners of the company are willing to invest $30,000, and assume over $110,000 in short-term liability to secure the funding for inventory, and early operations.

  17. Franchise Business Plan for the Food Industry

    Who investment for establishing a Subway franchise business ranges from $89,550 to $328,700. Study more about this Subway franchise by reading this article. Subway Franchise Business Plan - Writer's topic and thoughts - Joorney Business Plans offers various needs of Subways franchisees.

  18. Subway Franchise Business Plan Sample

    Subway Franchise Business Plan Sample Elizabethf · Follow 2 min read · Jan 16, 2021 ##Academic @@@Writing **Help https://tinyurl.com/y7wxt73a SUBWAY FRANCHISE BUSINESS PLAN EXAMPLE By...

  19. Craft Your Subway Cafe Business Plan: Get a Sample Template Now!

    The financial plan for the Subway Cafe Franchise Business Plan is designed to ensure profitability and sustainability. Key highlights of the financial plan are: Projected start-up costs of $350,000, including franchise fees, equipment, ingredients, and marketing expenses.

  20. Moscow Metro

    The Moscow Metro is a metro system serving the Russian capital of Moscow as well as the neighbouring cities of Krasnogorsk, Reutov, Lyubertsy and Kotelniki in Moscow Oblast.Opened in 1935 with one 11-kilometre (6.8 mi) line and 13 stations, it was the first underground railway system in the Soviet Union.. As of 2023, the Moscow Metro, excluding the Moscow Central Circle, the Moscow Central ...

  21. Glory Of Moscow's 80-Year-Old Subway Tainted By Stalin Connections

    Pavel Golovkin/AP. Moscow this year is celebrating the 80th anniversary of its subway system — the Moscow Metro — a crowning achievement of the Soviet Union's unprecedented forced ...

  22. METRO 1935-2022 / Projects / Moscow City Web Site

    MCC interchanges. The city plans to build about 200 kilometres of metro lines in 2011-2020, opening an estimated 100 stations, including MCC stations. The Moscow Metro will have a total route-length of over 450 kilometres by 2022, with new metro stations appearing in almost every city district. Third Interchange Circuit, Rzhevskaya station design.

  23. The Moscow Metro

    MCC and MCD. Since 2016 The Moscow Metro is connected to two new types of rail transport. The first one is MCC - Moscow Central Circle. It has 31 stations around the city with changes to metro stations (most of them require to walk a few minutes via the street). The second one is MCD, Moscow Central Diameters, a system of city train services ...